Event-driven financial product recommendation method, device, medium and equipment

By collecting multimodal data and reconstructing user product interaction graphs, and combining risk preferences, a neural network model is used to recommend financial products, solving the problem of low recommendation accuracy in existing technologies and enabling rapid response and accurate recommendations for emergencies.

CN122415186APending Publication Date: 2026-07-17CSC FINANCIAL CO LTD
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Patent Information

Application Number
CN202610478974.3
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2026-04-13
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

Existing financial product recommendation technologies struggle to capture the complex interactions between users and products, as well as the intricate dynamics of the financial market. They also lack response mechanisms for major events, resulting in low recommendation accuracy.

Method used

By collecting multimodal data, using feature extraction and natural language processing models to detect financial events, reconstructing user product interaction graphs, combining user risk preferences to perform product screening and recommendation probability calculations, and employing a multi-layer neural network model for product recommendation.

Benefits of technology

It improves the response speed of the recommendation system to emergencies, ensures that the recommendation results match the user's risk tolerance, and enhances the accuracy and security of financial product recommendations.

✦ Generated by Eureka AI based on patent content.

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Abstract

本申请公开了一种基于事件驱动的金融产品推荐方法、装置、介质及设备。其中方法包括:响应于金融产品推荐请求采集多模态数据,并对多模态数据中的各模态数据分别进行特征提取;在媒体舆情数据中检测出金融事件,对金融事件进行事件类型识别,并确定金融事件的事件影响评估值;根据金融事件的事件影响评估值,对用户产品交互图中进行重构;对重构后的用户产品交互图进行图结构分析,得到多个相关产品,并基于用户风险偏好等级对相关产品进行筛选,得到多个候选产品;计算多模态数据的融合特征,并基于融合特征采用多层神经网络模型计算用户对各个候选产品的推荐概率,基于推荐概率得到推荐产品列表。上述方法有效能够提高金融产品推荐的准确性。
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