Brush-product packaging device

Abstract

The invention relates to a brush-product packaging device for forming a receptacle for a brush product (12a; 12b; 12d; 12e; 12g), in particular a toothbrush, having an application head (14a; 14b; 14d; 14e) and a handle (16a; 16e; 16g), the brush-product packaging device comprising at least one main packaging body (18a; 18b; 18c; 18d; 18e; 18f; 18g) which is provided in order to form an at least substantially closed receiving region (20a; 20b; 20d; 20e; 20g) for the brush product (12a; 12b; 12d; 12e; 12g) and consists, at least to a large extent, of a paper material.

Description

State of the art

[0001] The invention relates to a brush product packaging device, a system comprising a brush product packaging device and a brush product received in the brush product packaging device, and a tray packaging for receiving at least two brush product packaging devices.

[0002] Tray packaging for holding brush product packaging devices is already known from EP 1 371 567 A2, GB 2511728 A and WO 2018 / 149918 A1. GB 194496 A discloses a packaging device with a packaging base designed to form a closed receiving area for a product, and a holding unit projecting into the receiving area and designed to hold the product in position relative to the receiving area, wherein the packaging device consists largely of paper material.

[0003] Furthermore, brush product packaging devices for receiving a brush product, in particular a toothbrush, with an application head and with a handle, with at least one packaging base body, are already known.

[0004] The object of the invention is, in particular, to provide a generic device with improved properties with regard to manufacturability, protection of the brush product, and environmental impact. This object is achieved according to the invention by the features of claim 1, while advantageous embodiments and further developments of the invention can be found in the dependent claims. Advantages of the invention

[0005] The invention is described in the attached set of claims and proposes a brush product packaging device for receiving a brush product, in particular a toothbrush, with an application head and a handle, comprising at least one packaging base body designed to form an at least substantially closed receiving area for the brush product, and which consists at least largely of a paper material. The brush product, in particular, has an application head with a carrier and a brush field attached thereto, a handle for holding the brush product, and a neck for connecting the handle to the application head.

[0006] In this context, a "brush product packaging device" is understood to mean, in particular, a device that is at least substantially enclosed and designed to hold a brush product for sale. Specifically, the device serves as sales packaging for a brush product. Preferably, the brush product packaging device is designed for sale lying down, standing up, and / or hanging. In particular, the brush product packaging device preferably also has a Euro slot for hanging the device. The brush product packaging device is formed, in particular, by primary packaging, i.e., the actual product packaging. This differs, in particular, from secondary packaging, which forms an outer box in which several primary packages are collected.The secondary packaging protects the primary packaging and forms a transport unit. The brush product packaging device is specifically designed to hold and / or accommodate the brush products, particularly toothbrushes, transversely, i.e., with the bristle field oriented perpendicular to the viewing direction. This allows for particularly tight packing within the secondary packaging. The head of the brush product is positioned at the top of the brush product packaging device.

[0007] The term "brush product" is understood to include, in particular, oral hygiene brushes, cosmetic brushes, hairbrushes, and / or household brushes. Examples of oral hygiene brushes include manual toothbrushes such as reusable toothbrushes, toothbrushes with replaceable heads, disposable toothbrushes, or single-tuft brushes; electric toothbrushes, including hybrid toothbrushes; interdental cleaners, especially those with twisted bristles, in injection-molded form, or as flossers (dental floss applied to a sheet); tongue cleaners; and / or dental floss. Examples of cosmetic brushes include mascara brushes, nail polish brushes, facial brushes, applicators, especially hair dye applicators, massage devices, makeup brushes, makeup sponges, shaving brushes, and / or wet razors, or other personal care products. Examples of household brushes include dish brushes, floor mops, and / or brooms.Advantageously, the brush product is designed as a toothbrush, in particular a manual toothbrush, preferably a children's toothbrush, advantageously a purely manual or a partially electric or hybrid toothbrush, for example with a vibration function or the like. The brush product can also be an electric toothbrush (rechargeable with a battery or with replaceable disposable batteries). The brush product can be a disposable toothbrush, a reusable toothbrush, or a toothbrush with replaceable heads. The brush product has, in particular, a longitudinal axis that is advantageously arranged at least substantially parallel to a principal direction of extension of the brush product. Preferably, the longitudinal axis runs at least partially within the brush product and, in particular, through its center of gravity. In particular, the longitudinal axis of the brush product is a central axis of the brush product and / or a central axis of the handle unit.A toothbrush preferably consisting of a head with bristles, a neck, and a handle. All components may consist of at least one hard and / or one or more soft components. The term "central axis" of an object is understood to mean, in particular, an imaginary axis that runs parallel to a principal direction of extension within the object and intersects the object at no more than two points. "At least substantially parallel" is understood to mean, in particular, an orientation of a direction relative to a reference direction, especially in a plane, wherein the direction has a deviation from the reference direction of, in particular, less than 8°, advantageously less than 5°, and most advantageously less than 2°.The term "principal extension direction" of an object is understood to mean, in particular, a direction that runs parallel to the longest edge of the smallest imaginary cuboid that just completely encloses the object.

[0008] In particular, the brush product has a length, especially parallel to its longitudinal axis, of at least 110 mm, advantageously at least 130 mm, and particularly advantageously at least 150 mm, and / or at most 250 mm, advantageously at most 240 mm, and particularly advantageously at most 230 mm, whereby other lengths, particularly shorter or longer ones, are of course also conceivable. In particular, the brush product has a width, especially parallel to a lateral axis of the brush product, advantageously perpendicular to its longitudinal axis and / or parallel to a principal plane of extension of the brush product and / or the handle unit and bristle longitudinal axis, of at least 10 mm, advantageously at least 12 mm, and particularly advantageously at least 15 mm, and / or at most 30 mm, advantageously at most 26 mm, and particularly advantageously at most 23 mm.In particular, the brush product has a height, especially measured parallel to a height axis or the bristle longitudinal axis of the brush product, advantageously measured perpendicular to the longitudinal axis of the brush product and / or perpendicular to the main extension plane of the brush product, of at least 15 mm, advantageously of at least 20 mm and particularly advantageously of at least 23 mm and / or of at most 40 mm, advantageously of at most 35 mm and particularly advantageously of at most 31 mm.

[0009] The term "height" here refers in particular to a state of the brush product in which it is placed, for example, on a surface such as a tabletop, a sink, the top of a piece of furniture, or the like, especially in such a way that its longitudinal axis is parallel to the surface. A "principal plane of extension" of an object is understood to be, in particular, a plane that is parallel to a largest side face of the smallest imaginary cuboid that just completely encloses the object, and in particular passes through the center of the cuboid.

[0010] Advantageously, the application head has at least one cleaning area designed for dental cleaning, particularly in the user's mouth. Preferably, the cleaning area comprises at least one cleaning element, in particular at least one brush head, advantageously a toothbrush head, preferably with multiple bristles and / or bristle bundles. However, the cleaning element can also be designed, for example, as an interdental brush and / or as a single tuft (e.g., a single large bristle bundle) and / or as a floss-covered bow, in particular as a flosser and / or as a floss roller, or the like. Furthermore, the application head advantageously has at least one neck element, which is preferably connected to the cleaning element, in particular directly and / or integrally.The term "one-piece" is to be understood in particular as being at least materially bonded, for example by a welding process, an adhesive bonding process, an injection molding process, and / or another process that would appear appropriate to a person skilled in the art, and / or advantageously formed in one piece, such as by being manufactured from a single casting and / or by being manufactured using a single- or multi-component injection molding process, and advantageously from a single blank. The term "intended" is to be understood in particular as being specifically designed and / or equipped. The fact that an object is intended for a specific function is to be understood in particular as the object fulfilling and / or performing this specific function in at least one application and / or operating condition.

[0011] The brush product has, in particular, a front and a back, which are preferably arranged facing away from each other. Preferably, the cleaning area is located on the front of the brush product. The front is, in particular, a side of the brush product visible in a viewing direction perpendicular to both the longitudinal and transverse axes of the brush product. The back is advantageously a side of the brush product visible in the opposite viewing direction. Furthermore, the brush product has, in particular, a bottom surface, on which, for example, the suction cup is advantageously arranged. In addition, the brush product has, in particular, a top surface, advantageously arranged opposite the bottom surface, in the area of ​​which, for example, the bristle field is located.

[0012] Preferably, the handle unit has at least one handle element, which is advantageously designed for one-handed gripping. Preferably, the handle element is tapered, particularly in multiple ways. This advantageously allows for a secure grip and optimizes ergonomics. Particularly preferably, the handle element is elongated, with one longitudinal axis of the handle element advantageously corresponding to the longitudinal axis of the brush product. The handle element is advantageously made partly of a soft component and partly of a hard component. In particular, the handle element advantageously includes at least one thumb grip area and / or at least one hand grip area. Advantageously, the thumb grip area is located on the front of the brush product and, in particular, on one of the front surfaces of the handle element.It is conceivable that the thumb grip area and / or the hand grip area may have at least one element and / or a surface texture made of a soft component.

[0013] In this context, the term "packaging base body" refers in particular to a base body of the brush product packaging device, which especially constitutes at least a large part of the material volume of the brush product packaging device. Specifically, the packaging base body constitutes at least 50%, preferably at least 70%, and particularly preferably at least 90% of the material volume of the brush product packaging device. Preferably, the packaging base body defines the receiving area for the brush product. In particular, the packaging base body completely forms a material boundary of the receiving area.Furthermore, in this context, "at least substantially enclosed receiving area" shall be understood to mean, in particular, a packaging volume of the brush product packaging device that is materially limited by the packaging base body to at least 80%, preferably at least 90%, more preferably at least 95%, and most preferably at least 99%. Preferably, the packaging base body serves to prevent direct contact or contamination of a brush product received in the receiving area from outside the packaging, whereby, due to the manufacturing process, fold lines and / or perforations may be provided which make it difficult to achieve a complete seal of the packaging base body.

[0014] The term "at least to a large extent" means, in particular, that at least one major component of the packaging base material is a fiber and / or paper material. Preferably, at least 50% by weight, more preferably at least 70% by weight, and more preferably at least 90% by weight of the packaging base material is made of a paper material. Most preferably, the packaging base material consists entirely of a paper material. Furthermore, in this context, "paper material" is understood to mean, in particular, a sheet material consisting essentially of fibers of organic and / or plant origin. Preferably, the material is made from pulp, groundwood, and / or recycled paper. The material can be single-layered or multi-layered. Multi-layered paper material consists of several layers of paper of different thicknesses and / or at least partially of different materials.The layers can be produced by gluing or pressing them together, particularly without the use of adhesive. The basis weight of the paper material is preferably between 50 g / m² and 1000 g / m², and preferably between 150 g / m² and 600 g / m². Preferably, the paper material consists of virgin fiber and / or recycled fiber. The virgin fiber, or primary fiber, is formed from new material, such as FSC-certified wood. The recycled fiber is formed, in particular, from recycled paper or cardboard. Alternatively or additionally, other fillers such as other organic fibers, such as grass for grass paper, are also conceivable. Preferably, the paper material has a recycled content of at least 80%, and may contain a proportion of virgin fibers. By using virgin material, the properties of the paper material can be kept within a narrower range.Several paper materials are conceivable for the packaging base, all of which would appear suitable to a specialist. In particular, the packaging base could be made of solid board, especially a cardboard box. A corrugated board version is also conceivable, especially low-profile corrugated board. Furthermore, various surface finishes are possible for the paper material. The paper material can be coated or uncoated. Additionally, the paper material could be textured, for example, with a 3D contour. Texturing can improve the grip of the brush product packaging. In particular, the texture can be achieved either within the paper material itself, for example, through surface treatment and / or embossing, or through printing.

[0015] The paper material can, for example, have a print on water-based varnishes, which are more environmentally friendly than conventional varnishes.

[0016] The paper material can be finished. "Finishing" refers to a surface treatment of the paper material that, for example, gives it a higher-quality appearance. The finishing can be applied partially to one or more areas or across the entire surface. Finishing can create, for example, metallic effects, visual differentiation, or product markings. The appropriate coating can also reduce or prevent the paper material's water absorption. This makes the paper material suitable for multiple uses. Finishing can take the form of varnishing, for example, using UV high-gloss varnish, textured varnish, soft-touch varnish, or glitter varnish.Foil lamination and / or hot foil stamping can be used to bond multiple layers, for example, cardboard with a foil. Matte, glossy, or textured foils can be used. This makes the surfaces more durable. Embossing / foil stamping can be used, particularly flat or textured embossing. Lamination or sealing can also be used for finishing.

[0017] The paper material, as well as other packaging components such as a separate plastic retaining element, can be scented, giving the packaging a fragrance that is released, especially upon opening. Furthermore, certain components can be treated with an antibacterial agent, making the packaging more hygienic overall, particularly in product-contact areas such as the applicator head.

[0018] The term "intended" should be understood to mean specifically programmed, designed, and / or equipped. The fact that an object is intended for a specific function should be understood to mean, in particular, that the object fulfills and / or executes this specific function in at least one application and / or operating state.

[0019] The inventive design of the brush product packaging device allows for the provision of a particularly advantageous, simple, and cost-effective packaging solution. It also allows for the provision of a brush product packaging device that is advantageously flexible in its manufacture and printable. Furthermore, it provides a high level of protection for the contained brush product. It also allows for the provision of a particularly stable brush product packaging device. Additionally, the brush product packaging device can be made from renewable materials, resulting in a high level of environmental friendliness.

[0020] According to the invention, the brush product packaging device has at least one holding unit which projects at least partially into the receiving area and is designed to hold the brush product, particularly at the handle or neck, at least partially in position relative to the receiving area, and which consists at least largely of a paper material. Preferably, the holding unit can be formed either by a separate unit, such as at least one insert, or integrally with the packaging base. In particular, the holding unit can also be formed solely by a contour of the packaging base. It would be particularly conceivable for the holding unit to be realized by a contour of the packaging base.Furthermore, the holding unit can preferably have a universal shape and thus be usable for various brush products, or alternatively, a customized shape and thus be adapted to a specific bristle product and a specific packaging base. In this context, a "holding unit" is understood to mean, in particular, a unit designed to at least partially fix the brush product in the receiving area of ​​the brush product packaging device. The holding unit can exert a certain preload on the brush product. This preload is preferably applied to the handle and / or neck, while the brush head or bristles preferably remain without preload. The applied preload is sufficient to hold the brush product in position during transport. Preload forces of less than 100 g, preferably less than 50 g, and particularly preferably less than 20 g, are typically sufficient for this purpose.Brush products typically consist of hard plastics, soft plastics, and bristles. To provide maximum protection, any preload is preferably applied primarily to the hard plastic of the handle and, less preferably, also to the soft plastic of the handle, but not to the bristles or the bristle field. Fixation can be achieved, in particular, by receiving part of the brush product in a retaining recess of the holding unit and / or by clamping the brush product in the receiving area, for example, against the inside of the packaging base. Preferably, the holding unit is designed to reduce play in the brush product within the receiving area compared to the absence of the holding unit.In particular, the holding unit is designed to reduce damage and / or deformation of the bristles of the brush product's application head caused by movement of the brush product within the holding area. Specifically, the holding element prevents rattling noises caused by movement of the brush product within the brush product packaging, especially during shaking or transport of the packaging. Furthermore, it provides a protective function. Specifically, product components such as the brush head or brush head are protected by supporting / holding the brush in such a way that the bristles are not subjected to stress. Additionally, deformable product components made of soft plastic materials, such as suction cups, tongue cleaners, and handles, can also be protected from deformation.This ensures, in particular, reliable securing of the brush product within the brush product packaging device. Specifically, it prevents damage to the brush product during transport.

[0021] Several holding units, which would appear sensible to a specialist, are conceivable. In particular, it would be conceivable that the holding unit is combined with a tear tab on a perforated strip, so that the holding unit is removed when the product is torn open, thereby releasing any jamming or pre-tension during opening. Furthermore, it would be conceivable that the holding unit has at least one element that is created in the receiving area of ​​the brush product packaging device when the packaging base is erected. Such an element could, for example, be glued in place and project into the receiving area as an extension. In this case, the dust-tightness of the packaging base would not be affected, although additional cardboard would be required.A suitable element can be attached, in particular, via an edge, with the element being attached on two sides and grooves and / or perforations provided between them. When the sides are aligned, the element stands upright and forms a clamping element. Alternatively or additionally, the holding unit could have a double-sided adhesive strip, in particular a double-sided tape, which is applied, for example, to the base of the packaging body, so that the brush product is fixed by the adhesive strip. The adhesive strip is designed so that it is securely anchored to the brush product packaging device, but the brush product can be detached from it with minimal force and without leaving any residue on the brush product. The brush product can be detached by simply lifting it off the adhesive strip, thereby restricting its movement.Depending on how the brush product packaging device is filled, inserting the double-sided adhesive and / or the brush product may be difficult, especially when filling from the bottom or top. Alternatively or additionally, the holding unit could include an accessory component adapted to the product shape, which is pre-inserted into the packaging body and / or manufactured with it and / or inserted together with the brush product. When filling from the bottom or top, it would be particularly conceivable for the accessory component to be joined with the brush product before being inserted into the packaging body, and for this combined unit to be inserted together into the packaging body or the receiving area. The accessory component would have a precisely fitting shape.Furthermore, the additional part can be glued and / or sealed into the packaging base, clamped without fixed fixation or anchoring, or not fixed at all. In particular, the additional part can also be designed as a molded blister or a molded thermoformed part, preferably made of plastic film, and preferably made from a sustainable plastic, i.e., in particular recycled material or a renewable raw material as a base.

[0022] Furthermore, a holding unit can be designed which is inserted into the appropriately designed brush product packaging device along the main direction of extension of the brush product packaging device or the packaging base. This can be used, for example, when the brush product packaging device is designed as a cuboid-shaped shell. The holding unit is preferably designed to have one, two, or more fixing areas that secure the brush products or other packaged parts. In this case, the fixing areas can have different shapes, each adapted to the brush product to be secured. For example, various brush products can be packaged in one brush product packaging device, such as a replaceable-head toothbrush with an attached replaceable head and, in parallel, one or more additional replaceable heads.The holding unit is designed to fit precisely into the casing once assembled. To achieve this, its outer contour is precisely aligned with the casing's inner volume in the prepared state, preventing any displacement of the holding unit in the XY plane. Lateral tabs on the holding unit ensure proper positioning in the Z-plane (height), securing the brush assembly and holding unit together with the brush assembly in the appropriate orientation.

[0023] The lateral tabs are formed on at least two opposite sides. Preferably, the tabs are formed on the sides with the longest extensions, i.e., on the sides that are parallel to the main direction of extension. The tabs on the other sides can also be formed, so that a total of preferably between 2 and 4 tabs are formed, extending over the entire length of the holding unit. For optimal fixation of the holding unit, it is further possible to align two tabs towards the front and two tabs towards the rear of the brush packaging device, so that the holding unit is optimally fixed in all directions.

[0024] Furthermore, it is possible to design the tabs at least partially over the crease of the fold, so that a partial tab is formed on both sides of the crease. This allows the holding unit to be fixed in the vertical direction.

[0025] The tabs can, of course, also be subdivided, so that there are essentially several tabs on each side. This can, for example, serve to accommodate opposing geometries. For instance, the tab can be divided perpendicular to its main direction of extension if, for example, the housing contains a recessed element that obstructs the tab. Alternatively, a tab can be omitted to ensure that the corresponding brush product is securely fixed in the holding unit. Furthermore, fixing areas for brush products can extend to the edge of the holding unit, thus resulting in interrupted tabs.

[0026] The casing can, for example, also be equipped with one or more viewing windows, wherein the holding unit with the fixing area(s) is preferably designed in such a way that at least part of a brush product is visible through a viewing window.

[0027] The larger design of the holding unit, when used with a cover, can offer further advantages. For example, the cover can be equipped with an opening mechanism designed to allow for resealing. This allows, for instance, a brush product packaging system containing multiple brushes to be used, enabling the holding unit to be pulled out, the required products to be removed, and the remaining products to be stored neatly packaged. Furthermore, this product design can also be used as a travel case, for example, when only one product is packaged.

[0028] Furthermore, a holding unit designed as described above can also be used for a brush packaging device that is filled from the front and / or the back. The aforementioned design, including the tabs, can also be implemented as described.

[0029] In particular, more complex holding units can be designed that have larger dimensions and can hold / accommodate several different products.

[0030] A more complex holding unit is designed to simultaneously form the basic packaging body. For this purpose, the blank is cut to the contour, scored, and equipped with special features such as viewing windows and printing, so that, when folded accordingly, both the internal structure and the external shape are created. During manufacturing, the packaging is prepared and erected so that the product can ultimately be inserted into the packaging from the top or bottom. A portion of the packaging can be designed as empty space to achieve the standardized packaging size. This is done, in particular, parallel to the main direction of extension of the brush product packaging device, next to the brush product, and / or in the main direction of extension above the product, each separated by the corresponding portion of the blank.The void in the main direction of extension is bounded by a portion of the blank attached to the inner part and by the outer shell. The holding unit contains recesses that improve product fixation. For example, protruding product parts can be held in recesses to ensure the product is securely held. Furthermore, limit pieces can be incorporated to also serve to position the product securely.

[0031] A more complex holding unit is designed to create an internal geometry that is later inserted into a cuboid, sleeve-like cardboard box / packaging base. The packaging base is cuboid in shape and equipped with corresponding openings and tabs so that the holding unit can be inserted into the sleeve-like packaging base along its main axis. The holding unit is therefore designed as a separate component from the packaging base. The holding unit can contain elements to hold a brush product – which, for example, is displayed in a viewing window of the packaging base. Furthermore, the holding unit can contain elements to hold accessories or spare parts such as brush heads. The holding unit is pre-loaded with the products before being inserted into the packaging base.

[0032] The inserted holding units may have features / geometries on the blank that facilitate removal from the casing. For example, there may be indentations that can be pressed in so that the holding unit can be gripped with a finger.

[0033] In principle, the basic packaging bodies in all variants can also be designed in such a way that insertion perpendicular to the main direction of extension is possible.

[0034] The resulting empty space can be used for product accessories and extras. For example, power adapters, charging stations, instruction manuals, replacement heads, head holders, etc., can be placed in this space so that they are packaged with the product but remain visually unobtrusive.

[0035] With both more complex forms of the holding unit, as described above, an identical external appearance of the brush product packaging device can be achieved. However, as described, the construction of the brush product packaging device and, of course, its contents can differ.

[0036] Furthermore, it is proposed that the at least one holding unit be formed at least partially integrally with the packaging base. Preferably, the at least one holding unit is formed completely integrally with the packaging base. In this context, "at least partially integrally" is understood to mean, in particular, that at least one component of at least one object and / or at least one first object is formed integrally with at least one component of at least another object and / or integrally with at least one further object.The term "one-piece" is to be understood in particular as being joined by at least a material bond, for example by a welding process, an adhesive bonding process, an injection molding process, and / or another process that would appear appropriate to a person skilled in the art, and / or advantageously formed in one piece, such as by manufacturing from a single casting, in particular from a blank, and / or by manufacturing using a single- or multi-component injection molding process, and advantageously from a single blank. This allows, in particular, the number of components to be kept to a minimum. In particular, this enables simple and rapid manufacturing of the brush product packaging device.

[0037] It is further proposed that the at least one holding unit comprises at least one holding element formed by a recess in the packaging base. Preferably, the holding element is formed by a waist in the packaging base, particularly in a hood element of the packaging base. Specifically, the brush product is pressed into or held in the intended position by the holding element through preload. In particular, the brush product is pressed against an inner surface of the packaging base by the holding element. It would also be conceivable, in principle, to provide several, particularly two or three, corresponding holding elements, arranged, for example, on opposite edges of the packaging base and / or on the same edge of the packaging base.It would also be conceivable that the indentation is positioned over the rear edge, so that the resulting contour projects into the side surface and the back of the packaging base. In particular, at least one retaining element is created by a groove or formed edge in the packaging base. The resulting indentation can also lead to a deformation of the remaining surface, so that, for example, the back is no longer flat. Alternatively or additionally, at least one retaining element can also be designed as a clamping element in the hood element. Such a clamping element can be created, for example, by two cuts along an edge of the packaging base, whereby the corner is folded inwards, thus forming an inwardly projecting step. The retaining element is created, in particular, by deformation.A corresponding clamping element results in relatively large openings at the cuts. This ensures reliable securing of the brush product within the brush product packaging device. In particular, it prevents damage to the brush product during transport. Furthermore, it allows the brush product to be secured even after packaging, by deformation of the packaging base.

[0038] Furthermore, it is proposed that the at least one holding unit includes at least one holding element formed from existing parts of the brush product packaging device. For example, elements such as dust flaps, sealing edges, or adhesive tabs can be shaped in such a way that they partially function as holding elements, thus supporting the product within the packaging. It is also possible, particularly with dust flaps, for these to be repurposed from their original function. This means, for example, that dust flaps are no longer used as dust flaps but as holding elements by being folded into the receiving area of ​​the packaging base. Preferably, in at least one embodiment, the dust flaps are designed as holding elements of the holding unit and are intended to hold the brush product, particularly at the handle or neck, at least partially in position relative to the receiving area.

[0039] According to the invention, the at least one holding unit comprises at least one folding element. Preferably, the folding element is formed by a separate component distinct from the packaging base. The holding unit can, in particular, have one or more folding elements. Several folding elements may be advantageous, especially when multiple brush products are used in the same receiving area. However, it is also conceivable that several folding elements may be necessary depending on the brush geometry of the brush product. With multiple folding elements, the brush product can, in particular, be inserted and clamped once, or inserted and clamped several times. In this context, a "folding element" is understood to be, in particular, an element produced by folding a paper material. According to the invention, the folding element is produced from a flat blank in which the folding possibilities are already integrated in the form of grooves.Preferably, the folding element is formed by an insert for the packaging base. In particular, the folding element is designed to be positioned in the receiving area of ​​the brush product packaging device. Specifically, the folding element is designed to secure the brush product in the receiving area. As already described, this securing can be achieved by a recess in the folding element into which the brush product is directly inserted. A combined folding element with a recess and clamping mechanism would also be conceivable. The term "groove" refers in particular to a deformation produced in a cardboard box by means of a forming process. For example, to make folding cardboard sheets easier, the cardboard is weakened at the fold beforehand by means of a so-called scoring line. This involves, in particular, a linear displacement of the material to create improved bending properties.In this context, "perforation" refers specifically to the creation of holes through hollow or flat objects. This ensures reliable securing of the brush product within the packaging. It also prevents damage to the brush product during transport. Furthermore, it allows for optimized fixation of various bristle products, independent of the packaging base. In particular, it enables the packaging of different bristle products within the same base.

[0040] Furthermore, it is conceivable that different heights of the folding element can be achieved depending on its folding angle. This naturally also results in differences in length and width dimensions, which increase with the reduced height for the same component. This allows for different effective sizes of a receptacle to be achieved, preferably with the same folding element, and thus also enables the fixing of various bristle products with different shapes or geometries. The folding element can be attached and positioned in various ways that would seem sensible to a person skilled in the art. The folding element can simply be inserted and, for example, positioned by clamping between the side surfaces. However, this can lead to slippage. Alternatively, the folding element can be fixed, for example, by gluing, hooking, clamping in recesses and / or cutouts, and / or sealing.

[0041] The position for fixing the brush product is particularly variable. Specifically, the position depends on the geometry of the receiving area and the geometry of the brush product. A preferred position for fixing the brush product is, in particular, the neck of the brush product. Here, both reliable fixing and reliable protection of the bristle field can be achieved.

[0042] Furthermore, it is proposed that the at least one folding element forms at least one recess for receiving the neck of a brush product. In particular, the folding element forms a groove-shaped recess. Preferably, the recess is provided in at least two surfaces of the folding element. In particular, at least two surfaces of the folding element each have a recess, the recesses being connected to each other on at least one side. The recess can have various shapes. Preferably, in a folded state of the folding element, the recess tapers conically from a free end, which provides a better clamping effect. The recess is particularly preferably trapezoidal or semi-oval. In particular, the groove has a width of 3 mm to 10 mm, preferably 3 mm to 6 mm, in a lower region.Furthermore, the recess at a free, open end has a width of 4 mm to 15 mm, preferably 5 mm to 10 mm. The depth of the recess, measured on the surface of the folding element, is 3 mm to 12 mm, preferably 5 mm to 10 mm. This allows for a particularly advantageous and direct securing of the brush product within the brush product packaging device. In particular, it prevents damage to the brush product during transport.

[0043] According to the invention, the at least one folding element has at least one fixing section, which is designed to clamp the neck of a brush product against the packaging base. Preferably, the fixing section can also be provided in addition to a groove, particularly to enable different brush products with different shapes or geometries to be fixed with the same folding element. This allows, in particular, different brush products to be packaged with identical brush product packaging devices, preferably with different printing. Preferably, the folding element has at least three areas: a first fastening area in which the folding element is connected to the packaging base, a fixing area in which the folding element is designed to fix the brush product, and a second fastening area in which the folding element is connected to the packaging base.Preferably, the fixing area is arranged between the first and second fastening areas. Preferably, the fixing area of ​​the folding element forms a raised section. Particularly preferably, the fixing section is formed by a side contour of the fixing area. In particular, the fixing section, together with a side wall of the packaging base, forms a constriction in the receiving area in which the brush product can be fixed. In this context, a "fixing section" is understood to mean, in particular, a contour, especially an outer contour, of the folding element that is designed for direct contact with the brush product. Preferably, the contour is designed to clamp or apply a preload to the brush product between the contour and a side wall of the packaging base.This allows for a particularly advantageous and direct securing of the brush product within the brush product packaging device. In particular, it prevents damage to the brush product during transport.

[0044] It is further proposed that the at least one folding element be connected to the packaging base. Preferably, the at least one folding element is glued into the packaging base. Preferably, the folding element is bonded to the packaging base over its entire surface in the at least two attachment areas. In particular, the folding element is glued to an inner surface of the packaging base on the base of a hood element. This prevents the folding element from slipping. It also allows for precise positioning of the brush product within the receiving area.

[0045] It is further proposed, as a possibility not part of the invention, that the at least one folding element, when arranged in the packaging base, has an at least approximately circular base. Preferably, the folding element is mounted and folded in the packaging base. Preferably, the at least one folding element has an egg-shaped outer form in its unfolded state, the outer form being designed such that it has a circular base when folded. A circular base has the advantage that the folding element can be arranged in any position in any orientation. The circular shape allows the folding element to be positioned as desired, particularly with respect to the angle between a receptacle for the folding element and the longitudinal axis of the brush product.This allows for the accommodation of different neck thicknesses with respect to the opening. The same applies, in particular, when the brush product is clamped against an outer surface of the folding element. Alternatively, the folding element could have a shape approximating a circle, such as an n-sided shape. This would allow for advantageous positioning of the folding element when it rests against an edge of an inner surface of the packaging. Specifically, the circular or near-circular geometry of the folding element allows it to be positioned at any angle to the longitudinal axis. This angle can be adjusted to the specific application, whether the brush product is clamped or inserted, and can also vary. Alternatively, at least one of the folding elements could have a rectangular outer shape.This could, in particular, achieve advantageous clamping of the folding element within the receiving area. Specifically, it would be conceivable for the folding element to extend, for example, from one side of the receiving area to the other, so that the folding element is at least partially positionally stable. This could, in particular, enable assembly without adhesive. However, a rectangular outer shape offers less variability with regard to positioning, application (especially clamping), and / or orientation. With a rectangular outer shape, however, it would be conceivable for the fold to be oriented at an angle other than 90° to the outer shape.

[0046] Furthermore, it is proposed that the at least one folding element, when arranged in the packaging base, has a maximum extent of 10 mm to 50 mm. An unfolded section of the folding element has a length of 20 mm to 50 mm, preferably 30 mm to 40 mm. Furthermore, the unfolded section of the folding element has a width of 10 mm to 30 mm, preferably 9 mm to 13 mm. In a folded, assembled state, the folding element has a circular base. The diameter of the base is 10 mm to 30 mm, preferably 9 mm to 13 mm. The height of the folding element in a folded, assembled state is 8 mm to 16 mm, preferably 9 mm to 13 mm. This provides a particularly advantageous folding element.

[0047] If the folding element occupies a large portion of the receiving area, it is proposed that the at least one folding element, when arranged in the packaging base, has a maximum longitudinal extent of 170 mm to 210 mm and a maximum transverse extent of 35 mm to 55 mm. The height of the folding element in a folded, assembled state is, in particular, 8 mm to 25 mm. This allows for the provision of a particularly advantageous folding element.

[0048] Furthermore, it is proposed that the at least one packaging body comprises a flat card element and a folded hood element applied to the card element, each consisting at least largely of a paper material. Preferably, the hood element is firmly connected to the card element in an assembled state. Preferably, the extension of the hood element along the main direction of extension of the brush product packaging device corresponds at least substantially to the extension of the card element along the main direction of extension of the brush product packaging device. The card element is arranged, in particular, on a front side of the brush product packaging device and preferably has a Euro slot cutout at its upper end. The card element can also be configured as a back side, so that the hood element forms the front or visible side.Preferably, the card element is at least substantially rectangular. In principle, the card element can be contoured, but only outside the sealing area. Furthermore, the card element is preferably flat. This allows, in particular, a sealing edge to be achieved in a single plane. However, it would also be conceivable for the card to be angled or to have one or more creases. For this, the sealing tool must be designed with multiple levels so that the sealing surface is angled. Depending on the design, this can result in suboptimal stacking, which also depends on the design of the hood element. The hood element is arranged, in particular, on the rear side of the brush product packaging device.The cover element has, in particular, boundary surfaces that define the receiving area, as well as sealing edges connected to these boundary surfaces, which are designed to connect to the card element. The sealing edges are connected to the boundary surfaces, in particular, by perforations and / or scoring. In the case of perforations, these have, in particular, a cutting length of 1.5 mm to 7 mm, preferably 2.5 mm to 5.5 mm, and a retention length of 1 mm to 4 mm, preferably 1.5 mm to 3 mm. The perforation should be particularly robust to prevent tearing during impacts during transport. In the case of scoring, a notch is mechanically introduced into a paper or cardboard material, creating a groove that allows the material to be folded at this point with less force.Preferably, the hood element does not have a simple groove at the transitions to the sealing edges, but rather a groove with perforation. This allows for a more advantageously manufacturable packaging base. It also facilitates the efficient loading of the packaging base. Specifically, the brush product can be inserted from the front. Furthermore, the trough formed by the hood element is accessible from above, enabling top-loading. This allows for advantageous automation.

[0049] Preferably, a cardboard blister pack can be provided for several different products of a similar type using the brush product packaging device. It would be particularly conceivable that the hood element on the back is identical for all brush products, while the card element on the front varies, for example, in terms of its contour. Different brush products are secured, in particular, with different fixing elements or with variable fixing elements, i.e., elements adapted to the product during the packaging process. In particular, simple manufacturing can be achieved, as machines only require minimal changeover between products.

[0050] Preferably, the packaging base is made of solid cardboard. The card element has a length of 50 mm to 300 mm, preferably 100 mm to 260 mm. Furthermore, the card element has a width of 20 mm to 150 mm, preferably 35 mm to 135 mm. The basis weight of the card element is preferably 200 g / m² to 500 g / m², preferably 250 g / m² to 450 g / m². Preferably, the cover element has the same material thickness as the card element. However, it would also be conceivable for the card element to be more robust than the cover element, particularly by having a higher basis weight and / or greater material thickness. For example, the card element could have a basis weight of 300 g / m², while the cover element has a basis weight of 250 g / m².In its flat state, the hood element has a length of 70 mm to 320 mm, preferably 110 mm to 280 mm, including the Euro slot recess. Furthermore, in its flat state, the hood element has a width of 40 mm to 150 mm, preferably 50 mm to 120 mm. The width is comprised, in order from side to side, of a sealing rim, a side height, a tray width, the side height, and another sealing rim. In its formed state, the hood element has internal dimensions of the tray forming the receiving area on a side facing the card element: a length of 50 mm to 250 mm, preferably 100 mm to 200 mm, and a width of 15 mm to 60 mm, preferably 20 mm to 40 mm.According to the invention, the hood element has a taper from a side facing the card element to a base, the taper being identical on opposite sides. The angle of the taper is particularly from 2° to 20°, preferably from 2° to 10°. This design allows for a stable construction that adequately protects the product during transport. Furthermore, the height of the hood element in its formed state is particularly from 10 mm to 25 mm, preferably from 14 mm to 20 mm. The overall height of the packaging base is particularly from 8 mm to 35 mm, preferably from 12 mm to 25 mm. Preferably, this represents a multiplier, particularly a multiplier of 9.13 mm, of the flute spacing of a tray packaging. Deviating from this multiplier can, in particular, create air pockets or cause the product to swirl around in the secondary packaging.The basis weight of the hood element is preferably from 200 g / m² to 500 g / m², and preferably from 250 g / m² to 450 g / m². Preferably, the front and back of the packaging base are parallel. This optimizes storage space and allows for a degree of stackability. When storing the packaging, it enables placement in a tray with minimal gaps or clearance. In particular, the packages can be placed flush against each other, maximizing the stability of the primary and secondary packaging. Alternatively, the packaging base could be parallel at the top and bottom and have a lower height in the middle. This creates a gap or clearance, especially in the center. It is also conceivable that the front and back of the packaging base are not parallel, i.e., for example, have a conical shape.One option is to stack the packaging in an overlapping fashion to avoid air gaps or large spaces within the packaging. However, this does not offer optimal product presentation or storage. Alternatively, the packaging body could be parallel in one area and not in another, as is the case with a conical shape. Designs where dents or similar features do not extend beyond the parallel section are particularly suitable, allowing for optimized stacking. It is also conceivable that the lid element could be curved rather than angular, and / or even feature a contour with concave or convex elements, similar to an air-supported structure. In this case, a groove could be incorporated at the highest point to further refine the contour. The edges of the lid element could then be sealed.However, it must be taken into account that a corresponding contour cannot be formed with absolute precision, so dimensional tolerances may occur. To achieve this, the hood element could also be deformed during the packaging process using heat and / or pressure and / or the introduction of moisture (e.g., steam).

[0051] The brush product packaging device can be used, in particular, as a single pack, a double pack, or a triple pack. In a double or triple pack configuration, several independent or interconnected hood elements can be provided, which are mounted on a card element, with each hood element being separately openable. The card element can be designed to be separable between the hood elements, e.g., by means of perforation. The hood elements are preferably identical. However, it would also be conceivable that only one hood element with compartments for several brush products is provided. Preferably, several brush products are arranged in a compartment of the hood element. It would be particularly conceivable for the hood element to be openable and resealable. Several retaining elements and / or folding elements can be provided.Depending on the number of brush products and the arrangement of the brush products in the trough of the hood element, the dimensions of the hood element and the size of the card element change accordingly.

[0052] The brush packaging device for a multi-pack can be designed so that the individual hood elements are separately detachable. Each hood element belonging to a specific product is individually sealed. The sealing areas are spaced 1 mm to 5 mm apart. A perforation is provided within this area, allowing for the separation of individual hood elements and thus individual products. In this case, the perforation can extend across the entire card, even beyond the Euro slot. However, the card weight and the position of the perforation relative to the Euro slot must be chosen to ensure stability.

[0053] In addition to the brush itself, other products can be included in the packaging, broadly speaking, in the form of a multi-pack. These might include, for example, an extra replacement brush head, a mini tube of toothpaste, spare battery(ies), a flosser, interdental brushes, or several replacement brush heads. Instructions for use or other product documentation can also be included. These can be secured with a holder, for example.

[0054] Furthermore, a multi-pack can also be achieved by fixing several products onto a holding unit, as described.

[0055] Furthermore, it is proposed that the at least one packaging body has a guide section with a reduced depth on at least two opposite edges, which extend at least substantially parallel to a main direction of extension. Preferably, the guide sections each have a reduced depth relative to the overall depth. Preferably, the packaging body has straight, parallel outer edges in the at least two guide sections. The guide sections serve, in particular, to receive the brush product packaging device in a tray package. The brush product packaging device is inserted, in particular, into guides of the tray package. Preferably, a lower edge connecting the two guide sections is straight to allow the brush product packaging device to stand more securely in a tray package.In particular, this allows for support. Preferably, the edges in the guide sections are not right-angled, but rounded to facilitate insertion and / or insertion into a guide. The maximum thickness of the packaging base in the guide sections is preferably 0.2 mm to 2.5 mm, and more preferably 0.3 mm to 1 mm. For insertion into a plastic base of a tray package, the thickness of the guide sections is preferably around 1 mm. In the case of a corrugated cardboard tray insert, a greater thickness tolerance is possible, and larger clearances exist. The width of the guide sections is preferably 1.5 mm to 6 mm, and more preferably 2.5 mm to 4.5 mm. For insertion into a plastic base of a tray package, the width of the guide sections is preferably around 3 mm.The width of the guide sections is defined in particular by the area until the thickness of the packaging base increases significantly, especially until the tray of the hood element begins. In the case of a corrugated cardboard insert for the tray packaging, the height of the guide sections is adapted to the height of the insert. However, it would also be conceivable for the guide sections to extend over the entire main dimension of the packaging base. Furthermore, it would be conceivable for two opposing edges, which extend at least substantially parallel to a main dimension, to taper towards the lower end. In principle, it would also be conceivable for the guide sections to have a rounded contour, preferably with a straight section at one of the lower edges.This allows, in particular, the advantageous insertion of the brush product packaging device into a tray packaging.

[0056] Furthermore, it is proposed that the at least one packaging base body be designed with at least partial multi-layer construction in the guide sections. Preferably, both the card element and the hood element are arranged in the guide sections. It is further proposed that the card element and the hood element are arranged in the guide sections with at least partial overlap. In particular, the sealing edges of the hood element overlap the card element in the guide sections. Alternatively, if there are corresponding dimensional differences, it is also possible that, for example, only the card element is present in the guide sections. That is, the card element is much wider than the hood element, and ultimately, the guide sections are formed only at the hood element. Alternatively, the packaging base body is folded accordion-style in the guide sections.It would be particularly conceivable for the packaging body to have a lens-shaped cross-section in a lower area facing away from the Euro slot recess, especially in the handle area, with the guide sections being arranged in the tapered sides of the lens-shaped cross-section. This would allow for a particularly advantageously high stability of the guide sections.

[0057] It is further proposed that the packaging body has a grip area for receiving the handle of the brush product and a head area for receiving the head of the brush product, with the guide sections being arranged exclusively in a grip area of ​​the packaging body. Preferably, the shape, in particular a cross-section, of the packaging body in the grip area differs from the shape, in particular a cross-section, of the packaging body in the head area. This allows the packaging body in the head area to be made particularly advantageously larger. In particular, a guide section in the head area can be omitted.

[0058] Optionally, the card element can be double-layered. This means that the card element is formed both as the card itself and as its outer frame, with these two parts connected by a fold. The card element is connected to the outer frame, i.e., the recess is connected to the hood element. This stabilizes the hood, and the recess allows the product to be removed from the receiving area. The card element, connected by the fold, is placed over the card element with the recess, with identical outer geometries and a size difference of less than 5 mm, preferably less than 2 mm. After the packaging is assembled and filled, the card element is placed onto the card element with the recess using the fold and secured to it. This can be done, for example, with adhesive strips applied over the outer edge.It is also possible that the card element is already placed on the card element with the cutout and connected, for example, by means of a perforation. In this case, the lid element would be formed, filled with the product, and the card element prepared in the aforementioned manner placed on the lid element and connected to it. The packaging formed in this way can be designed to be resealable and used as such.

[0059] Furthermore, it is proposed, as a possibility not part of the invention, that the at least one packaging base body has at least two converging edges, each extending substantially parallel to a principal direction of extension. Preferably, the at least one packaging base body has two converging edges on opposite sides, each extending substantially parallel to a principal direction of extension. Preferably, the converging edges each extend over a substantial portion of a principal direction of extension of the packaging base body, with the converging edges terminating, in particular, in a gripping area. Preferably, the four converging edges in a head region each form one of the four side edges of a rectangular cross-section of the packaging base body. Preferably, the edges of the packaging base body each converge towards the guide section.In particular, the edges on the front and back are tapered. Preferably, a further folding edge is arranged between each of the at least two converging edges, each extending substantially parallel to a principal direction of extension. These further folding edges each form, in particular, the edge of one of the guide sections. This allows the guide sections to be designed advantageously. The guide sections can thus be made particularly thin, enabling reliable insertion into a tray packaging. In particular, a change in the cross-section of the packaging body along the principal direction of extension can be achieved.

[0060] Furthermore, it is proposed that the at least one packaging body has a handle area for receiving the handle of the brush product and a head area for receiving the head of the brush product, wherein the receiving area has a cross-section perpendicular to the main direction of extension in the handle area that differs substantially from the cross-section of the receiving area in the head area. Preferably, the cross-section of the receiving area changes continuously from a lower end of the receiving area to an upper end of the receiving area. This allows, in particular, an advantageously adapted receiving area to be achieved.

[0061] It is further proposed that the receiving area in the handle region has at least one lens-shaped cross-section perpendicular to the main direction of extension. In this context, a "lens-shaped cross-section" is understood to mean, in particular, a cross-section in the form of a biconvex converging lens. Preferably, the cross-section has two convexly curved sides, each tapering to a point at both ends. The lens shape allows, in particular, the fixation of a handle or an advantageous preload on the handle of the brush product in the handle region. The brush product, especially in the case of toothbrushes, is clamped in the handle region, preferably without an insert. In particular, a separate, additional insert can be dispensed with.Preferably, the handle of the brush product is fixed, particularly depending on the design, by pre-tensioning the lens-shaped cross-section. This pre-tensioning allows handles with different shapes or geometries to be packaged in the same packaging body. The packaging body, in particular, forms part of the holding unit within the lens-shaped cross-section. For brush products with a rather flat handle, this is achieved by clamping them at the bottom with the bristle field facing forward. Clamping and alignment are effected primarily by the lens-shaped cross-section. For brush products with a more rounded handle, clamping is achieved primarily by the lens-shaped cross-section, preventing the brush product from rotating due to the forces. In particular, this also directs the brush head to one side.However, it would also be conceivable to arrange the brush head with a correspondingly shaped handle at a different angle (e.g., up to 45°, preferably up to 30°), whereby the bristles are not crushed even in this configuration. Furthermore, the lens-shaped cross-section allows for the pluggability of the brush product packaging device and improves ergonomics. In particular, a modern design can be achieved. It is further proposed that the receiving area in the head region, perpendicular to the main direction of extension, has at least a substantially rectangular cross-section. The rectangular shape allows for the protection of the bristle field. In particular, it prevents external stress on the bristle field of the brush product. Specifically, no angled sections are provided in the head region of the brush product packaging device.Furthermore, it is proposed that the cross-section of the receiving area transitions, perpendicular to the main direction of extension, from the head area to the handle area, in particular continuously, from a rectangular cross-section to a lenticular cross-section along the main direction of extension from the head area to the handle area. Preferably, the packaging base is formed in one piece. Alternatively, the packaging base can also be constructed from two joined parts. The entire brush product packaging device can be manufactured, in particular, from a single blank. The packaging base is, in particular, folded. In particular, creases are provided at the edges to facilitate folding. However, it would also be conceivable to have no creases or only partial creases, although this would result in a loss of advantages, especially regarding delivery and / or storage. This allows for a simpler forming process.

[0062] Preferably, in a suitable embodiment, the packaging base has a decreasing height profile from top to bottom, particularly a wedge shape and additionally a convex shape. Specifically, the packaging base is flat on the top and convex on the bottom of both the front and back. Additionally, it would be conceivable to provide auxiliary grooves to support the formation of the convex shape. These auxiliary grooves are preferably located on the front and / or back. The auxiliary grooves preferably do not extend over the entire length of the packaging base. They optimally support the formation of the convex shape if they form a portion of the surface within the convex area.The auxiliary grooves can be straight, curved, or a combination of both; preferably, they are symmetrical to the central longitudinal axis of the respective surface. The underside of the packaging body has a convex shape, particularly towards the top. Preferably, the underside of the packaging body is slotted from front to back, with one side folded upwards and the other downwards. The slotting provides stability and also creates an opening. In principle, it would also be conceivable to have multiple slots. The slotting simplifies the process of erecting the packaging. Furthermore, the underside may have a left-to-right groove. Front-to-back grooves are also possible, which, together with or even without the slots, also simplify the erection process.The underside is designed to ensure that the packaging body stands upright during filling. The top of the packaging body has a flat, level surface that forms the end of the rectangular cross-section.

[0063] A corresponding brush product packaging device, in its flat, unformed state, has a length of 120 mm to 300 mm, preferably 160 mm to 280 mm. Furthermore, in its flat, unformed state, the brush product packaging device has a width of 120 mm to 200 mm, preferably 150 mm to 180 mm. In its formed state, the brush product packaging device, with a Euro slot flap on which the Euro slot recess is formed, has a length of 100 mm to 260 mm, preferably 140 mm to 240 mm, and without a Euro slot flap, a length of 75 mm to 235 mm, preferably 115 mm to 215 mm.Furthermore, the brush product packaging device, in its formed state, has a width of 25 mm to 90 mm, preferably 35 mm to 75 mm, with the width of the brush product packaging device being adapted to a gripping area, particularly to an interface of a tray package. The height of the brush product packaging device, in its formed state, is particularly 8 mm to 35 mm, preferably 12 mm to 25 mm. Preferably, this represents a multiplier, in particular a multiplier of 9.13 mm, of the flute spacing of a tray package. A deviation from this multiplier can, in particular, create air or space, or achieve a ruffled effect. The basis weight of such a brush product packaging device is particularly 200 g / m² to 500 g / m², preferably 250 g / m² to 450 g / m², and it is preferably made of solid board.

[0064] A suitable brush product packaging device can serve as a single pack, a double pack, or a triple pack. In a double or triple pack configuration, several brush products can be accommodated in the receiving area. Depending on the embodiment, the brush product packaging device can only be opened once and is not resealable. The brush products can be arranged side by side in the recess. Separate fixing elements are not provided for multiple brush products. Fixing elements are not practical due to the opening mechanism. With multiple brush products, the dimensions of the brush product packaging device change depending on the arrangement and number of brush products in the recess. However, only the width of the brush product packaging device changes.

[0065] In addition to the brush itself, other products can be included in the packaging, essentially creating a multi-pack. These might include, for example, an extra replacement brush head, a mini tube of toothpaste, spare battery(ies), a flosser, interdental brushes, or several replacement brush heads. Instructions for use or other product documentation can also be included. These can be secured with a holder, for instance.

[0066] Preferably, a Euro slot is provided on one upper side of the packaging base. The Euro slot is specifically integrated into an upwardly projecting flap. The flap, in particular, features a double cardboard guide. This ensures high stability and prevents tearing when hung, for example, due to product weight or careless, rough handling by a customer. The cardboard layers can be glued, sealed, or otherwise bonded together, and / or the flap and / or at least one cardboard layer can be inserted as a separate element. Insertion can occur from a top edge or a side edge. Preferably, the flap is folded from the packaging base. This eliminates the need for adhesive flaps that could interfere with insertion.In a double-layer carton system, a front carton layer has a smaller Euro slot cutout to create a visual overlap from the front and to compensate for manufacturing tolerances. The non-visible rear portion can have a different shape than the Euro slot cutout, for example, an ellipse or another geometry surrounding the Euro slot cutout. Preferably, the Euro slot cutouts have a size difference of 0.5 mm. The Euro slot cutout is preferably closed to ensure stability and, in particular, not open at the sides. Furthermore, the flap with the Euro slot cutout can be folded back so that the flap lies flush against the rest of the package, reducing the amount of air or volume that needs to be transported.In the case of a packaging base consisting of a card element and a lid element, the Euro slot cutout can be provided in two layers, specifically in the card element and on the upper sealing edge of the lid element. The Euro slot cutout can also be omitted entirely if the packaging base is not suspended, in order to save material and volume, and thus reduce transport costs. Alternatively, instead of a double cardboard guide, a cardboard with a higher grammage can be used. The higher grammage automatically makes it more stable.

[0067] The Euro slot cutout can, in principle, already be incorporated into the semi-finished product, so that no further steps are required to form the Euro slot cutout during the process. However, it is also possible that the Euro slot cutout is created only after the various parts of the cardboard packaging have been joined together.

[0068] Furthermore, it is proposed that the at least one packaging body has at least one perforation strip running transversely to its main direction of extension, facilitating opening of the packaging body. Preferably, the perforation strip is designed as a tear-off perforation. The perforation strip is formed, in particular, by two perforations running parallel to each other. The perforations of the perforation strip have, in particular, a cutting length of 1.5 mm to 7 mm, preferably 2.5 mm to 5.5 mm, and a retention length of 1 mm to 4 mm, preferably 1.5 mm to 3 mm. The perforation should be particularly robust to prevent tearing during impacts during transport. Alternatively or additionally, a herringbone pattern is conceivable, which provides improved tear-off performance. The perforation strip extends, in particular, circumferentially around a longitudinal axis of the packaging body.In principle, the perforation strip can be located in either a grip area or a head area of ​​the packaging body. Preferably, the perforation strip is located in a central area, and therefore not in an edge area. It would also be conceivable for the perforation strip to be arranged at an angle to the longitudinal axis. Alternatively or additionally, it would also be conceivable for the perforation strip to be located on a top surface and / or to extend across a corner, as part of one surface and part of the other, such as from the top to the front. Particularly preferably, the perforation strip has a tear tab at at least one position, which provides a means of initiating the tearing process. It would also be conceivable, for example, for the Euro slot tab to serve as the tear tab.The perforation strip continues along the tear-off tab, particularly in its contour, without sealing. In the case of a packaging base consisting of a card element and a hood element, the perforation strip can be positioned on the top and / or bottom of the hood element to create the smallest possible opening. Alternatively, the perforation strip can extend laterally on the left, right, or back, covering the entire or only a portion of the hood element's length. If the perforation strip extends the entire length of the hood, printing on the inside of the hood element is legible, making printing possible. Alternatively or additionally, the perforation strip could extend across a corner of the hood element, covering both a portion of one surface and a portion of the other.Alternatively or additionally, it would also be conceivable for the perforation strip to be arranged on the sealing edge, with the sealing edge being torn open on one side. This would create a particularly advantageous opening mechanism for the brush product packaging device. In particular, it would allow the brush product packaging device to be opened without tools.

[0069] In this context, it would be conceivable for the brush product packaging device to also form, at least partially, a head holder. In particular, it would be conceivable for the cardboard of the brush product packaging device to be detachable in such a way as to form a head holder. Specifically, the cardboard in this part of the brush product packaging device could be specially coated to improve durability. In combination with the perforation strip, the brush product packaging device could further be used, in whole or in part, as a travel case in which the brush as a whole can be transported safely.

[0070] Furthermore, it is proposed that the brush product packaging device includes at least one resealing unit for resealing the packaging base. Preferably, the at least one resealing unit is at least partially integral with the packaging base. Preferably, the resealing unit has a resealing flap that can be inserted into a flap receptacle. Particularly preferably, the resealing flap is designed to at least partially lock into the flap receptacle. Preferably, the resealing flap or the flap receptacle is arranged on a folding flap of the packaging base. The resealing unit can be used, for example, with a cuboid packaging base.

[0071] A specific design of the resealing unit provides that the closure flap is inserted into a flap recess for the initial closure when the packaging is filled. For product removal, the closure flap can be detached, thus becoming the resealing flap. For this purpose, two flap recesses are formed in the area of ​​the flap recess. These can have different sizes and shapes. One flap recess is shaped to hold the closure flap, the other to hold the resealing flap. The flap recess for the closure flap is generally shorter than the flap recess for the resealing flap.

[0072] The flap has an overall tapered shape, with the flap being attached to the rest of the packaging at the crease / fold. From this point onward, the flap tapers, with the closure flap designed as a barbed or anchor-shaped widening at its end. This widening is designed to engage with the flap's receptacle, preventing the closure flap from being removed without damaging the flap or its receptacle. To allow the packaging to be opened for product use, the closure flap is connected to the rest of the flap via a perforation. The closure flap is detached at the perforation before first use of the product, thus releasing the flap and allowing the product to be removed.For re-closing, an additional tab recess is formed between the tab recess of the closure flap and the fold point. This recess serves to hold the re-closing tab. The re-closing tab is formed in the "normal," tapered part of the flap and ends at the perforation for the closure flap. The re-closing tab has no barbed or anchor-like elements that would allow removal of the re-closing tab from the recess only by destroying it. For this reason, it can be inserted and removed multiple times.

[0073] The first part of the flap—the closure flap—which must be detached to open it, is approximately the same width as the flap receptacle. The barbed, anchor-shaped extension can be easily inserted into the flap receptacle, but due to its geometry, it will catch when retracted. These types of flap receptacles are preferably designed as cuts rather than recesses. However, it is also possible to create a recess, particularly for the flap receptacle used for resealing. If the flap receptacle is designed only as a cut, the barb's retention mechanism works more effectively.

[0074] A cuboid packaging base could be particularly advantageous in its simple manufacturing process. For example, it would be conceivable that one long edge could be pre-glued, allowing the packaging to be purchased prefabricated. In particular, the packaging base would only need to be folded (or unfolded) before filling. This would allow the brush product packaging to be used as transport packaging for the brush product even after initial unpacking. Specifically, the brush product packaging could be used as travel packaging, especially as a travel case, for the brush product. Furthermore, the brush product packaging could be designed as a returnable package. In this case, it would be particularly conceivable that a used product could be packaged for recycling purposes and sent, for example, to the manufacturer or a collection point.This can lead to the creation of particularly advantageous and sustainable packaging.

[0075] One embodiment of the brush product packaging device could therefore be, in particular, a cuboid cardboard box with a Euro slot flap. Such a brush product packaging device has, in particular, straight side surfaces at right angles, with a Euro slot flap provided in an upper area. The width, height, and length are therefore, in particular, constant. Preferably, such a brush product packaging device has a length with the Euro slot flap of 100 mm to 260 mm, more preferably of 140 mm to 240 mm. Without the Euro slot flap, the length is, in particular, of 75 mm to 235 mm, more preferably of 115 mm to 215 mm. The width of the brush product packaging device is, in particular, of 25 mm to 90 mm, more preferably of 35 mm to 75 mm. The overall height of the brush product packaging device is, in particular, of 8 mm to 35 mm, more preferably of 12 mm to 25 mm.The grammage of such a brush product packaging device is in particular from 200 g / m² to 500 g / m², preferably from 250 g / m² to 450 g / m², and it is preferably made of solid cardboard.

[0076] A suitable brush product packaging device can serve as a single pack, a double pack, or a triple pack. In a double or triple pack configuration, several brush products can be accommodated in the receiving area. Depending on the design, the brush product packaging device can be opened and closed once or multiple times. The brush product packaging device is specifically designed to be resealable. The brush products can be arranged in the recess, particularly side by side, and also interlocked. For multiple brush products, either no separate fixing elements are provided, or the fixing elements are designed such that the brush product can be pulled out upwards.When packaging multiple brush products, the dimensions of the brush product packaging device change depending on the arrangement and number of brush products in the recess. However, only the width of the brush product packaging device changes.

[0077] In addition to the brush itself, other products can be included in the packaging, broadly speaking, in the form of a multi-pack. These might include, for example, an extra replacement brush head, a mini tube of toothpaste, spare battery(ies), a flosser, interdental brushes, or several replacement brush heads. Instructions for use or other product documentation can also be included. These can be secured with a holder, for example.

[0078] A suitable brush product packaging device can be used for purposes other than simply holding toothbrushes. In particular, the brush packaging device can be used as a dental floss container. Its dimensions can be adapted for this purpose. Furthermore, a cutter for the dental floss can be integrated directly into the brush packaging device. The brush packaging device can also be used as an interdental brush container. Again, its dimensions can be adapted for this purpose. Furthermore, an insert, in particular a retaining element, can be provided to hold the interdental brushes securely. The insert can be, in particular, rake-shaped, with each tine holding an interdental brush. Preferably, the insert has recesses or spaces to allow for the removal of the interdental brushes.

[0079] Furthermore, the brush product packaging device has specific hygiene requirements. In particular, the brush product packaging device must be closed, which can be achieved, for example, by gluing or adhesive tape. Specifically, there should be no open areas. The brush product packaging device is not completely airtight, as it cannot be entirely sealed. Specifically, the brush product packaging device has micro-openings due to perforations and unglued or minimally glued areas. Improved sealing can be achieved, in particular, by additional flaps and / or gluing. Preferably, the packaging body, regardless of its specific configuration, has dust flaps.Dust flaps are a feature located on an upper edge, such as an edge of the hood element, to prevent or reduce the ingress of dust. These dust flaps are folded and positioned, either unfixed or fixed, for example, by gluing, sealing, or similar methods. Dust flaps can be provided on the packaging body wherever there are small openings. Preferably, dust flaps are not separate elements but are integrated with other components of the packaging body already described. In an automated sealing process, a long dust flap spanning the entire width can be provided on the top surface, completely overlapping the existing elements, particularly to provide better counter-pressure during the sealing process.In this context, a "dust flap" refers specifically to a component of a folding carton designed to prevent dust and other foreign matter from entering the carton. Furthermore, dust flaps, particularly by applying counter-pressure, prevent the lid flap from collapsing into the folding carton. They essentially act as a counter-pressure.

[0080] Furthermore, means are provided to enable color recognition and presentation of the brush product within the brush product packaging device. In particular, appropriate printing of the brush product packaging device is conceivable, for example, by inline printing. Larger areas can be specifically printed, whereby the brush product is inserted with a defined color before printing and / or a camera recognizes a color of the brush product. Alternatively, smaller areas can also be specifically printed, whereby a color selection is printed onto the brush product packaging device and a cross indicating the color selection is placed in the correct location inline. Alternatively or additionally, a viewing window can be provided, in which case a purely cardboard packaging is no longer required. To achieve a purely cardboard packaging, a hole or...A recess must be provided. The hole can be at least partially closed, particularly by the brush itself. For example, a section of the handle can cover the hole, revealing the brush's color. Alternatively or additionally, a brush head cover can be provided or attached to the brush, protecting the brush head and closing the hole. This would make the bristle field, bristle type, and bristle color visible, indicating the brush's color. In this case, the brush head cover would need to be designed so that any air holes are not located in the open area, i.e., near the hole. However, it is also conceivable that the hole could simply remain open. Alternatively or additionally, the hole could be closed with a sealed film.The hole can be sealed before or after the brush product is inserted into the packaging. Suitable materials include plastic with a high recycled content, in particular 100% recycled and / or renewable raw material plastic film, biodegradable materials such as pulp, cellulose, etc., and / or transparent paper. Transparent paper can be translucent or transparent. Suitable plastics include cellulose-based plastics such as cellulose hydrate, PLA, or PET-A, especially 100% recycled. The film can be attached by sealing or gluing, either inside the packaging or on the outside. The film can form part of the outer contour, for example, as an overhang label (i.e.,Certain areas of the film outside the hole lift off the packaging base (or are not supported by it) or serve as reinforcement for the contour of the Euro slot cutout or as the Euro slot cutout in the label. The film can be applied, in particular, together with or as a label, for example, to the packaging base, such as the lid element or the card element. The film can be neutral or printed. In this case, the film is applied, in particular, from the outside when the packaging is already finished, especially sealed. Preferably, the label or film is positioned outside the sealing area. When the film is printed, product features can be highlighted with appropriate graphic designs, for example, using arrows or text. This can be done on all transparent windows, not just on the label.The film can essentially encase the entire packaging base. It's also conceivable that the film is unattached and, for example, simply inserted into the packaging base. The film can be inserted and clamped between different cardboard components within the packaging base. This would allow for easy separation for recycling and disposal. The film can be straight or shaped, such as a U-profile or a 3D form. A 3D form could, for example, be produced by thermoforming and serve as an integrated element for holding the brush product. Furthermore, it's conceivable that, for instance, the hood element is designed so that one side is shaped like an overhang label, meaning the back is also formed from a portion of the side surface. The film then seals the back and the exposed side surfaces, closing several "holes" with a single film.As a further option, the viewing window could simultaneously serve as an opening for a travel box, which could be opened and closed multiple times. A 3D viewing window would also be conceivable. This could be achieved using a head quiver that protrudes through the opening. The viewing window could also extend around a corner. Furthermore, a specific card indicating the color could be used for color recognition. For example, the brush product could be recognized inline in the packaging machine, where the color is determined, a specific blister card is selected, or a specific printing process, particularly inline printing, is triggered.

[0081] Preferably, the brush product packaging device has a barcode. Preferably, the barcode is located in an area without perforation or a raised sealing edge. The barcode is printed on a printed background, specifically a white background for a black code. The barcode must comply with the GS1 standard. Therefore, a clearly defined background with sufficient contrast is provided in this area. With sufficient contrast between the background and the print, no primer is necessary. Furthermore, a manufacturing code, such as a lot code and / or batch code, must be applied. If the brush product packaging device includes a hood element, the manufacturing code can be placed on the underside of the hood element.Preferably, the orientation of the hood is irrelevant, and the manufacturing code is unobtrusive and not visible when presented from the front. In a brush product packaging device with a lens-shaped cross-section, the manufacturing code can preferably be applied to the back. The manufacturing code can be applied, in particular, to both the handle area and the head area. In the case of the cuboid brush product packaging device, the placement of the manufacturing code is generally variable. The manufacturing code can advantageously be applied to the underside of the brush product packaging device.

[0082] Various designs for a suitable brush product packaging device are conceivable. Preferably, the brush product packaging device can be made of 100% cardboard and / or 100% sustainable materials (e.g., a combination of 100% cardboard and 100% recycled materials, or a combination of 100% cardboard and 100% bio-based materials). The disadvantage of 100% cardboard is that the product is generally not visible, although the product can be visualized, for example, through printing on the brush product packaging device. Alternatively, as already mentioned, a viewing window can be provided in the cardboard. Furthermore, the brush product packaging device can be provided as primary packaging, which can be securely contained within secondary packaging, particularly a tray.The brush product packaging device features, in particular, guide sections that allow it to be stretched into a tray packaging channel. Furthermore, a particularly robust brush product packaging device can be provided. Due to the shaping of the hood element with seals and seals with the card element, the dust flaps on top and the slots on the bottom, or the adhesive bonds and / or fixings, a very stable packaging is created. In particular, the brush product packaging device is less susceptible to pressure, thus providing good protection for the brush product. Furthermore, good printability can be provided. In particular, all-around printing is possible. For example, the card element and the hood element can be printed on both sides, including the inside.Large printing areas are provided, significantly more than, for example, with a traditional blister pack. A key difference is that the packaging body, particularly the lid, can be printed on both the inside and outside. The packaging body can feature tear perforations, allowing it to be opened into a flat sheet after the brush product has been removed, thus providing additional space for further labeling, such as a product description or instructions for use. Furthermore, variable bristle arrangement (orientation of the bristle field) is possible. Specifically, the bristle field can be oriented lengthwise or crosswise.

[0083] The primary goal of the brush product packaging device is to provide the most environmentally friendly packaging possible, ideally suited to the tray packaging described below. Furthermore, as a market objective, the brush product packaging device should be compatible with existing hook systems in stores and, in particular, require the same amount of space as a conventional brush product packaging device.

[0084] Furthermore, a method for manufacturing the brush product packaging device is proposed. Depending on the specific design of the brush product packaging device, various methods are conceivable.

[0085] In the brush product packaging device with the card element and the hood element, a blank of the card element and the hood element is preferably produced in a first process step. Furthermore, the hood element is formed from a blank. In particular, a tray is formed from the flat blank. Lateral elements of the blank are bent. The flat part of the blank can optionally be deformed by means of heat and / or pressure and / or the application of moisture, as already described. The tray thus formed can optionally be glued and / or sealed, or temporarily held in shape without a permanent bond. It would also be conceivable to insert an insert, such as a folding element of the holding unit. Furthermore, the formed tray is filled, in particular with the brush product. Subsequently, the card element is placed on the filled tray.The card element is sealed, particularly with the sealing edges of the cover element, primarily by heat sealing. The sealing wax must be food-safe. The sealing wax is applied to both the cover element and the card element. Theoretically, it is also possible to apply the sealing wax to only one side. Furthermore, a sealable type of cardboard must be selected. Not all types of cardboard are sealable; for example, grassboard, which does not seal due to its porous structure, as the sealing wax is absorbed and therefore not available on the surface. To enable the use of grassboard, it would be conceivable to treat it so that the sealing wax cannot penetrate the material. The sealing edges of the cover element must be perfectly flush.It would also be conceivable for the sealing edges to be on different planes, although this is more complex from a manufacturing perspective, as multiple sealing plates would be required. Furthermore, it would be possible to conceal the sealing edges pressed onto the card through a visual design. Alternatively, the sealing edges of the lid element could extend to the edge of the card element to reduce their visibility. This raises a tolerance issue, as the geometries must match. However, it also offers the advantage of eliminating any edge on the surface, thus preventing any steps between the card element and the sealing edges. Additionally, it would be conceivable to die-cut the packaging body after sealing to ensure a flush outer contour. The sealing edges would then extend around the entire raised contour of the lid element.However, it would also be conceivable that the sealing edges are partially interrupted and / or cut to create circumferential contours. The width of the sealing edges is particularly from 3 mm to 7 mm, preferably 3.5 mm to 5.5 mm. The width of the sealing edges depends in particular on the shape of the edge or the entire sealing area, as well as the product weight. Furthermore, the sealing edges depend on the substrate, i.e., cardboard and sealing wax. It would also be conceivable, in principle, that the hood element and the card element are joined by welding, in particular by ultrasonic welding, and / or by gluing.

[0086] In the brush product packaging device with its at least partially lenticular cross-section, a pre-glued cover is purchased, which only needs to be erected, filled, and sealed. It is manufactured from a flat blank, which is then folded and glued. Handling, i.e., erecting, filling, and sealing the brush product packaging device, can be done manually or automatically. The pre-glued cover of the brush product packaging device already has grooves in its side surface, allowing the blanks to be delivered in a particularly flat state. When flat, the grooves in the side surfaces of the packaging base form the left and right edges. Preferably, only one side of the pre-made cover is open. In a first process step, the cover is erected.The cover is then filled from the open side, and afterwards the still-open side is closed. This is done by gluing the open top flaps or by tucking them in place.

[0087] The cuboid brush product packaging device uses a pre-glued sleeve that can be filled manually or automatically. The gluing is preferably already applied along the sleeve's longitudinal edge. The top and bottom flaps of the brush product packaging device can be either inserted or glued. In a first process step, the sleeve is erected and the bottom end is closed. The sleeve is then filled and the top is closed. This closure is achieved manually by snapping or inserting the flaps, or by gluing them. Depending on the process, the orientation of the brush product packaging device can vary, which can also affect the closing sequence. For example, it would be conceivable to close the top first and fill from the bottom.Sealing can also be done in parallel, i.e., at the top and bottom simultaneously, instead of serially. Optionally, sealing can also take place only after the bristle product has already been inserted.

[0088] Because packaging shaped in this way is somewhat inferior to other packaging in terms of dust tightness, it is possible that the product is packaged multiple times within the primary packaging. For example, the product could be shrink-wrapped in cellophane. The cellophane-wrapped product would then be placed inside the cardboard box described above. To be sustainable, the cellophane film used for the cellophane wrapping could be made from a sustainable plastic, as described above.

[0089] To create an even higher-quality primary packaging, two packages can be nested inside each other, ensuring that the packaging directly in contact with the product is also protected. For example, a hooded package could be placed inside a cuboid cardboard box, thus providing better protection for the higher-quality hooded package.

[0090] Furthermore, the invention relates to a system with the brush product packaging device and with a brush product, in particular a toothbrush, received in the brush product packaging device.

[0091] Furthermore, a tray packaging is proposed for holding at least two, and in particular a plurality, brush product packaging devices, comprising at least one outer packaging body and at least one packaging insert arranged in the outer packaging body for positioning the brush product packaging devices. According to the invention, the at least one packaging insert consists at least predominantly of a paper material. The tray packaging is formed, in particular, by a secondary packaging. The tray packaging has, in particular, an integrated element for product presentation in order to present products uniformly. In particular, the packaging insert serves for the uniform holding and presentation of brush product packaging devices.Furthermore, important considerations for tray packaging include stackability, ensuring the trays can be stacked efficiently for transport; environmental impact, particularly minimizing cardboard usage; and shelf readiness, meaning the trays must be usable as packaging at the point of sale without requiring any rearrangement—simply opening the tray is sufficient. Specifically, the tray is designed to accommodate brush product packaging devices by insertion. Part of the packaging geometry of the brush product packaging devices serves to hold them in place. The tray can accommodate various brush product packaging devices. Preferably, the brush product packaging devices are inserted into the packaging insert.The packaging insert serves primarily to provide a defined and secure hold for the brush product packaging within the tray packaging. Furthermore, the insert secures the brush product packaging even after some of the packaging has been removed from the tray. The insert can be designed to accommodate brush product packaging of a defined size or to accommodate individual brush product packaging.

[0092] The design of the tray packaging allows for a particularly advantageous, simple, and cost-effective product. Specifically, it enables the creation of a tray packaging that is both flexible and printable. Furthermore, the tray packaging can achieve a high level of environmental friendliness, particularly through the use of recycled paper. Additionally, tray packaging made from renewable materials can be provided.

[0093] In one embodiment of the tray packaging, the packaging insert can, for example, be designed as a grid. The brush product packaging units can then be individually inserted into the grid-designed packaging insert. The packaging insert can, in particular, have longitudinal and transverse walls. The outer packaging body is, in particular, an outer carton. The grid of the packaging insert can be adapted to the size, especially the width and height, of the brush product packaging units to be accommodated. In particular, an angled product presentation by means of angled transverse walls of the packaging insert would also be conceivable, whereby the brush product packaging units are held at an angle by the packaging insert.In principle, a combination of different packaging inserts would also be conceivable, so that straight and angled brush product packaging devices could be accommodated in the same tray packaging. For example, brush product packaging devices could be angled at the front and straight at the back. The tray packaging has, in particular, x rows side by side, especially at least two, and x rows one behind the other. The tray packaging is specifically designed to accommodate 10 to 100 brush product packaging devices, preferably 15 to 50. The tray packaging is specifically designed to accommodate 5 to 12 brush product packaging devices lengthwise. Furthermore, the tray packaging is specifically designed to accommodate 2 to 10 brush product packaging devices widthwise.The width of the recess in the packaging insert's grid is particularly from 15 mm to 75 mm, preferably from 20 mm to 50 mm, with the empty space corresponding to the width of the packaging plus a tolerance. The length of the recess in the packaging insert's grid is particularly from 12 mm to 40 mm, preferably from 15 mm to 30 mm. The grids of the packaging insert extend across the entire internal dimensions of the packaging, ensuring that it is clamped at the front and back as well as on the left and right sides, or at least prevented from slipping. It would also be conceivable, in principle, for the grids of the packaging insert not to extend to the edges at the front and back and / or on the left and right sides, with the integrated brush packaging devices centering the packaging insert. This has the disadvantage that if the brush packaging devices are removed, they will no longer be as stable.Furthermore, it would also be conceivable for several brush product packaging devices to be arranged in a grid within the packaging insert, particularly side by side and / or one behind the other. A corresponding tray packaging could be produced, in particular, by erecting the outer packaging base, inserting the packaging insert into the outer packaging base, and filling the tray packaging.

[0094] In an alternative embodiment of the tray packaging, which is not part of the invention, it would also be conceivable to dispense with a packaging insert, wherein the brush product packaging devices are loosely, and in particular in a controlled manner, stacked within the tray packaging. The tray packaging can, in particular, be used as a stand by means of perforation. For this purpose, the brush product packaging devices are stacked in a specific order to make optimal use of space. However, a random arrangement of the brush product packaging devices would also be conceivable. The tray packaging can, in particular, consist of a pre-glued box, which is delivered in such a state that it only needs to be erected. Alternatively, the tray packaging can be formed from a glued blank that only needs to be joined at the top and bottom when closing, in particular by gluing, for example, using adhesive tape.The tray packaging is designed to hold 10 to 100 brush product packaging units, preferably 15 to 50. The tray packaging is specifically designed to accommodate 5 to 12 brush product packaging units lengthwise. Furthermore, the tray packaging is specifically designed to accommodate 2 to 10 brush product packaging units widthwise. The length of the tray packaging is specifically 100 mm to 500 mm, preferably 200 mm to 350 mm. The width of the tray packaging is specifically 150 mm to 450 mm, preferably 200 mm to 300 mm. The height corresponds specifically to the height of the brush product packaging units it contains. A suitable tray packaging could be produced, in particular, by erecting the tray packaging, filling the tray packaging, and then closing and sealing the tray packaging.

[0095] The cuboid-shaped brush product packaging device can, for example, be arranged in a tray package consisting of a grid. Due to its cuboid shape or rectangular cross-section, the brush product packaging device fits perfectly into the grid with rectangular recesses for product placement.

[0096] The disadvantage of the gaps between the brush product packaging units, created by the grid, can be addressed by orienting the cuboid brush product packaging with its flap and Euro slot differently. For example, an upside-down cuboid brush product packaging unit can be inserted into a tray package using the Euro slot flap. It is thus, in effect, inserted upside down into the tray package. The cuboid brush product packaging unit can therefore be presented in two ways: standing upright, upside down, inserted into a tray package, or hanging from the Euro slot. Both options are thus directly combined. The graphic design of the brush product packaging unit's surface must, of course, be appropriate so that the consumer does not perceive the multifunctionality as intrusive.The design of the Euro slot recess is optional in this case; it can also be a simple tab designed to insert the cuboid brush product packaging device into a tray package. Inserting the cuboid brush product packaging device into this type of tray package offers the advantage of being able to utilize existing packaging widths, lengths, and heights, thus adhering to existing standards and allowing the product to replace existing products almost directly.

[0097] It is further proposed that the at least one packaging insert be folded at least substantially in a U-shape. In its folded state, the packaging insert is particularly U-shaped. Preferably, the packaging insert has at least one flat base and two side sections arranged on opposite sides of the base, which extend particularly perpendicular to the base. The side sections and the base are preferably folded in one piece, particularly from a single sheet of cardboard. The side sections are specifically designed to receive and guide guide sections of the brush product packaging devices. In particular, one guide section of a brush product packaging device is guided in each side section. Preferably, in its inserted state, the packaging insert is held at least partially in a U-shape by the outer packaging body.In principle, it would also be conceivable to arrange several packaging inserts side by side within a single outer packaging body, with the inserts at least partially supporting each other in a U-shape. This allows for a particularly advantageous and simple packaging insert. Furthermore, it enables a particularly reliable guidance of brush product packaging devices within the insert. Specifically, the height of the packaging insert, especially the side panels, can be advantageously adapted to the brush product packaging device, thus providing advantageously stable guidance.

[0098] It is further proposed that at least one packaging insert be made of corrugated board. Preferably, all cardboard elements of the tray packaging are made of corrugated board. However, it would also be conceivable for the outer packaging body to be made of, for example, solid board. Preferably, the outer packaging body consists at least partially of single-wall corrugated board, particularly recycled material. Preferably, the outer packaging body consists at least partially of greyboard, particularly recycled material. Particularly preferably, the packaging insert is made of single-sided corrugated board, i.e., in particular, corrugated board consisting of an outer cover and a fluted layer. In principle, however, the use of single-wall, double-wall, or triple-wall corrugated board would also be conceivable.The flutes of a corrugated board layer are specifically designed to form guide grooves for the guide section of the brush product packaging devices. Preferably, each flute trough of the corrugated board layer forms a guide groove. The flute crests of the corrugated board layer extend, particularly in a packaged state, parallel to a main plane of extension of the brush product packaging devices. Preferably, the corrugated board consists of recycled material. The flute spacing of the packaging insert, i.e., particularly from flute trough to flute trough or from flute crest to flute crest, is particularly from 5 mm to 14 mm, preferably from 7.5 mm to 11 mm. In particular, the flute spacing is exactly 9.13 mm.The height of each individual wave of the packaging insert is, in particular, from 2 mm to 10 mm, preferably from 3.5 mm to 8 mm, with the same height being provided for each package and especially for all tray packaging. The brush product packaging devices can be inserted into the packaging insert in various ways.

[0099] In particular, any spacing between the brush heads is possible. With advantageously narrow brush head packaging devices, such as those for interdental brushes, it is particularly possible to insert one device into each trough of the wave. With larger brush head packaging devices, such as those for electric toothbrushes, a spacing of x waves between adjacent devices is also conceivable. The primary goal is for the brush head packaging devices to be inserted regularly, thus always maintaining the same spacing. However, it is also conceivable for the brush head packaging devices to be inserted irregularly, i.e., with varying spacing, to compensate for, for example, oversize in the head area and thus prevent fraying.For example, it is conceivable that after the first brush product packaging device, one shaft remains empty, after a further brush product packaging device, two shafts remain empty, then another shaft remains empty, and so on; furthermore, it is also possible, for example, that after the first brush product packaging device, two shafts remain empty, after a further brush product packaging device, three shafts remain empty, then another two shafts remain empty, and so on. The spacing between the shafts can therefore depend, in particular, on the product height and the shaft spacing. The primary goal is to ensure that the brush product packaging device stands as straight as possible, that the brush product is not compressed, and that volume-optimized storage is achieved.The term "corrugated board" refers in particular to a paper material, especially cardboard, consisting of one or more layers of corrugated paper glued onto or between layers of another paper or cardboard. Corrugated board is preferably produced by gluing together at least one smooth paper and one corrugated paper. In this simplest form, it is called single-sided corrugated board with an open flute. If a smooth paper, a corrugated paper, and another smooth paper are glued together, it is referred to in particular as single-wall corrugated board. For example, up to seven layers can be glued together to produce triple-wall corrugated board. Preferably, corrugated boards can differ in the number of flutes, the flute size, and the material thickness.In this context, "solid board" refers specifically to a robust material consisting primarily of fibers of plant origin, manufactured in a single layer and couched, also glued, laminated, impregnated, or coated as machine-made board or winding board, whose basis weight exceeds that of cardboard. The basis weight of solid board typically ranges from approximately 500 to 3000 g / m². The term "solid board" describes the density and homogeneous structure of this packaging material. Solid board is usually manufactured from several layers, and up to 100 percent of its mass can consist of recycled fiber, i.e., processed waste paper.A "principal extension plane" of a unit is understood to be, in particular, a plane that is parallel to a major side face of the smallest imaginary cuboid that just completely encloses the unit, and especially one that passes through the center of the cuboid. This allows, in particular, for the production of a packaging insert that is advantageously simple. Furthermore, it allows, in particular, for the reliable guidance of brush product packaging devices within the packaging insert. Furthermore, it allows, in particular, the use of a pre-fabricated material. Further processing effort can be kept to a minimum. Furthermore, it allows, in particular, for the production of a lightweight packaging insert. In addition, a high level of environmental friendliness can be achieved for the tray packaging. This high level of environmental friendliness can be achieved, in particular, through the use of recycled paper material.Furthermore, a particularly universal applicability of the tray packaging can be achieved while maintaining a high standard.

[0100] Furthermore, it is proposed that the at least one outer packaging body comprises at least one shoe element for receiving the at least one packaging insert and at least one hood element for closing the shoe element. The shoe element is formed, in particular, by a cuboid open on one side. It would be particularly conceivable that individual walls of the shoe element are raised. Preferably, one front wall of the shoe element is not raised. In particular, the front wall is completely or partially omitted to achieve better product presentation. In particular, the left, right, and rear walls can be raised. If part of the walls is raised all the way to the top, products can be supported up to their upper edge. It would also be conceivable that the walls slope upwards towards the rear, so that the back wall is high and the height of the side walls increases towards the rear.In principle, the walls can also be designed with a gradient. Furthermore, the walls can be designed with cutouts. The shoe element can, in particular, form at least a partial sales display. The shoe element can, in particular, be printed to optimize presentation at the point of sale. The hood element is, in particular, formed by a folded hood. The hood element is, in particular, simply inserted and / or placed on top. Preferably, the hood element is designed, in particular on a back or a front, to slide into the shoe element. If the shoe element has a back wall, it would be particularly conceivable for the hood element to have the reverse shape of the shoe element, wherein the hood element has a wall, in particular a high wall, in particular on the front. The wall serves, in particular, as a support.The hood element is preferably cuboid in shape and designed to be placed over the products or the brush product packaging devices and the shoe element. Preferably, the hood element is attached using adhesive or tape, and in particular, tools are provided for removing the hood element from the shoe element. Various methods for removing the hood element are conceivable. For example, a perforation can be provided in the hood element to remove the lid and expose the brush product packaging devices. The perforation can be reinforced, for example, with a band to prevent tearing of the perforation strip. Furthermore, the perforation can extend, in particular, around the longitudinal axis of the packaging and / or obliquely, especially if the side walls of the shoe element are inclined.Furthermore, it would also be conceivable that the adhesive joints could be torn off and / or detached from the hood element. It would also be conceivable that no connection is provided between the hood element and the shoe element, and that the hood element can simply be lifted off. In principle, it would also be conceivable that the hood element and the shoe element are formed as a single unit during manufacturing and filling. In particular, it would be conceivable that the hood element and the shoe element are designed as a cardboard box that is filled and / or into which a filled packaging insert is placed. In this case, it would be particularly conceivable that the hood element and the shoe element could be separated by a perforation. This would allow for the provision of a particularly advantageous tray packaging. Specifically, a tray packaging can be provided that is advantageous for the transport and presentation of brush product packaging devices or...can be used in brush products.

[0101] The at least one packaging insert is specifically designed to be placed within the shoe element. The number of packaging inserts in a single outer packaging body can vary. It is conceivable, in particular, that only one row of brush product packaging devices is provided for holding them, and accordingly, only one packaging insert is used. Alternatively, multiple rows of packaging inserts may be provided for multiple rows of brush product packaging devices, such as two or three rows. There is no limit to the number of rows. In particular, rows of a single packaging insert, each containing a multitude of brush product packaging devices, can be arranged both side by side and one above the other.In particular, an additional packaging insert can also be arranged on a series of brush product packaging devices. For stability reasons, it would also be conceivable, for example, that two packaging inserts are always arranged together in a holder and / or that individual packaging inserts are connected, especially glued. Furthermore, it would also be conceivable that, to maintain the interface shape, especially for stabilization, one packaging insert is suspended within another packaging insert, so that they support each other. It would also be conceivable that the outer packaging body is formed solely by a ring or band that supports the packaging insert. Finally, it would be conceivable that separate, additional bundling shoes are provided.

[0102] A shoe element can accommodate, in particular, 4 to 20, preferably 5 to 12, brush product packaging devices arranged one after the other along its length, which are preferably contained within a packaging insert. Furthermore, the shoe element can accommodate, in turn, 1 to 9, preferably 1 to 4, packaging inserts filled with brush product packaging devices. Particularly in the case of low-profile brush product packaging devices, such as those for dental floss, flossers, or the like, 1 to 3 rows of brush product packaging devices can be arranged one above the other within a packaging insert. The packaging insert has a length of 100 mm to 350 mm, preferably 115 mm to 250 mm. The width of the packaging insert is 20 mm to 120 mm, preferably 30 mm to 100 mm.The width is directly dependent on the width of the brush product packaging fixtures, which in turn are adapted to standards. Standard widths for brush product packaging fixtures are, in particular, 42 mm, 70 mm, and 92 mm. The cut width of the packaging insert is therefore dependent, in particular, on the intended receiving width and the desired guide height. The height of the packaging insert in a folded state is, in particular, from 15 mm to 80 mm, preferably from 25 mm to 60 mm. The outer packaging body has, in particular, a length of 100 mm to 400 mm, preferably from 120 mm to 350 mm. Furthermore, the outer packaging body has, in particular, a width of 30 mm to 300 mm, preferably from 35 mm to 250 mm. Finally, the outer packaging body has, in particular, a height of 80 mm to 400 mm, preferably from 120 mm to 350 mm.

[0103] The first step in manufacturing tray packaging is the production of the packaging insert. Corrugated cardboard is unrolled, and longitudinal creases are then made into it. These creases will later form the edges of the packaging insert. The corrugated cardboard is then cut to the appropriate length. It is typically delivered on rolls already cut to the correct width. Next, the corrugated cardboard is shaped and held in place with a die to create the packaging insert. The insert is then placed in a shuttle where it is held in shape and filled manually or by a robot. In the second step, the outer packaging body is formed. Finally, the filled packaging insert is placed into the shoe-like element of the outer packaging body.The packaging insert is held in shape by the shoe element, with the insert resting directly against it. The insert is typically held and clamped solely by friction. However, fastening devices for securing the insert are also conceivable. The outer packaging body is then closed. Various designs of the outer packaging body exist. In particular, when the shoe element and the hood element are separate components, the packaging insert is placed into the shoe element without the hood. Alternatively, the packaging insert can be filled inside the shoe element. The hood element is then formed and placed onto the filled shoe element. Finally, the hood element is joined to the shoe element, typically by adhesive bonding.

[0104] In this context, the terms "axial" and "radial" refer specifically to a principal axis of extension of the electric brush handle, such that the term "axial" denotes, in particular, a direction that runs parallel or coaxial to one of the principal axes of extension. Furthermore, the term "radial" in the following refers, in particular, to a direction that runs perpendicular to one of the principal axes of extension. A "principal axis of extension" of an object is understood, in particular, to be an axis that runs parallel to the longest edge of the smallest geometric cuboid that just completely encloses the object and, in particular, intersects a geometric center point of the object.

[0105] Furthermore, the terms "top" or "front" of the toothbrush, in this context, should be understood to refer specifically to the side of the toothbrush on which the thumb rests. The top or front is also normally the side towards which the bristles, particularly those of the brush head, are directed. The "bottom" or "back" of the toothbrush should be understood to refer specifically to the side facing away from the bristles of the brush head. Additionally, the terms "left side" and "right side" each refer to a view of the front. Drawings

[0106] Further advantages become apparent from the following description of the drawings. The drawings illustrate six supporting embodiments and one embodiment of the invention. The drawings, the description, and the claims contain numerous features in combination. A person skilled in the art will expediently consider the features individually and combine them into meaningful further combinations.

[0107] They show: Fig. 1 shows a section of a card element of a packaging base body of a brush product packaging device not according to the invention in a top view; Fig. 2 shows a section of a hood element of the packaging base body of the brush product packaging device not according to the invention in a top view; Fig. 3 shows the hood element of the packaging base body of the brush product packaging device not according to the invention in a folded state in a 3D view from above; Fig. 3b shows the hood element of the packaging base body of the brush product packaging device not according to the invention in a folded state in a 3D view from below; Fig. 3c shows the hood element of the packaging base body of the brush product packaging device not according to the invention in a folded state in a top view.3d the hood element of the packaging base body of the non-inventive brush product packaging device in a folded state in a bottom view, Fig. 3e the hood element of the packaging base body of the non-inventive brush product packaging device in a folded state in a side view on a long side, Fig. 3f the hood element of the packaging base body of the non-inventive brush product packaging device in a folded state in a side view on a short side, Fig. 4adi the non-inventive brush product packaging device in a 3D view from above, Fig. 4b the non-inventive brush product packaging device with a holding unit comprising a holding means in a 3D view from below, Fig. 4c the non-inventive brush product packaging device in a side view on a short side, Fig.4d the non-inventive brush product packaging device in a side view on a long side, Fig. 5a a section of a folding element of the holding unit of the non-inventive brush product packaging device in a top view, Fig. 5b the folding element of the holding unit of the non-inventive brush product packaging device in a folded state in a 3D view, Fig. 5c the folding element of the holding unit of the non-inventive brush product packaging device in a folded state in a top view, Fig. 5d the folding element of the holding unit and the hood element of the packaging base body of the non-inventive brush product packaging device in a folded state in a 3D view, Fig. 5e the folding element of the holding unit, the hood element of the packaging base body and a brush product received in the hood element in a 3D view, Fig.6. A cross-section of an alternative non-inventive brush product packaging device in a top view, Fig. 7a; the alternative non-inventive brush product packaging device in a folded, open state in a 3D front view, Fig. 7b; the alternative non-inventive brush product packaging device in a folded, open state in a 3D rear view, Fig. 7c; the alternative non-inventive brush product packaging device in a folded, open state in a top view, Fig. 7d; the alternative non-inventive brush product packaging device in a folded, open state in a side view of a short side (top), Fig. 7e; the alternative non-inventive brush product packaging device in a folded, open state in a side view of a short side (bottom), Fig.7f the alternative non-inventive brush product packaging device in a folded, open state in a side view on a long side, Fig. 8adi the alternative non-inventive brush product packaging device in a folded, open state in a side view on a short side (top) with a brush product contained, Fig. 8b the alternative non-inventive brush product packaging device in a folded, open state in a side view on a short side (top) with a brush product contained, Fig. 9adi the alternative non-inventive brush product packaging device in a folded, closed state in a 3D view from the front, Fig. 9b the alternative non-inventive brush product packaging device in a folded, closed state in a 3D view from the rear, Fig.9c the alternative non-inventive brush product packaging device in a folded, closed state in a top view, Fig. 9d the alternative non-inventive brush product packaging device in a folded, closed state in a side view on a long side, Fig. 10 a section of another alternative non-inventive brush product packaging device in a top view, Fig. 11 the further alternative non-inventive brush product packaging device in a folded, closed state in a 3D front view, Fig. 11b the further alternative non-inventive brush product packaging device in a folded, closed state in a 3D side view, Fig. 12a a packaging insert of a tray packaging in a 3D front view, Fig. 12b the packaging insert of the tray packaging in a 3D side view, Fig.12c the tray packaging with a shoe element of an outer packaging body and with the packaging insert and two brush product packaging devices included in the tray packaging in a 3D view, Fig. 12d the tray packaging with the shoe element of the outer packaging body and with the packaging insert and two brush product packaging devices included in the tray packaging in a 3D view from above, Fig. 12e the tray packaging with the outer packaging body having a hood element in a 3D view, Fig. 13 an alternative tray packaging with an outer packaging body and a packaging insert in a 3D view, Fig. 14 the alternative tray packaging with the outer packaging body and the packaging insert in a top view, Fig. 15a a section of a card element of a brush product packaging device according to the invention in a top view, Fig.Fig. 15 a section of a hood element of the packaging base body of the brush product packaging device according to the invention in a top view, Fig. 15c a section of a holding unit of the packaging base body of the brush product packaging device according to the invention in a top view, Fig. 15d the brush product packaging device according to the invention in a 3D view from above, Fig. 16a a section of a further alternative non-inventive brush product packaging device in a top view, Fig. 16 a section of a holding unit of the packaging base body of the further alternative non-inventive brush product packaging device in a top view, Fig. 16c the further alternative non-inventive brush packaging device equipped with a brush product and a brush attachment in the unassembled state in a 3D view, Fig.17 a cut of another non-alternative brush product packaging device according to the invention in a top view, Fig. 18 the other non-alternative brush product packaging devices made of . Figs. 16a-c and 17 in a 3D view from above, Fig. 18b the further alternative brush product packaging devices not according to the invention. Figs. 16a-c and 17 in a 3D view from the rear, Fig. 19a a section of a further alternative non-inventive brush product packaging device in a top view, Fig. 19 a section of a holding unit of the packaging base body of the further non-inventive brush product packaging device in a top view and Fig. 19c the further alternative non-inventive brush packaging device equipped with a brush product, a snap-on brush and further accessories in the unassembled state in a 3D view. Description of the exemplary implementations

[0108] The Figures 1 to 5Figure 1 shows a brush product packaging device 10a for receiving a brush product 12a. The brush product 12a has an application head 14a and a handle 16a. The application head 14a comprises a bristle field. Furthermore, the brush product 12a has a neck 30a which connects the handle 16a to the application head 14a. The brush product 12a is a toothbrush, in particular a manual toothbrush. The brush product packaging device 10a is provided by way of example for receiving a toothbrush. The brush product packaging device 10a forms a primary packaging for the brush product 12a. The brush product packaging device 10a is designed as a sales packaging. The brush product packaging device 10a has a receiving area 20a for receiving the brush product 12a. The receiving area 20a is approximately cuboid in shape.The intake area 20a is essentially enclosed. In particular, the intake area 20a is not completely sealed.

[0109] The brush product packaging device 10a and the brush product 12a contained in the brush product packaging device 10a form a system, in particular a sales system.

[0110] The brush product packaging device 10a has a packaging base body 18a. The packaging base body 18a forms a base body of the brush product packaging device 10a. The packaging base body 18a is designed to form the substantially enclosed receiving area 20a for the brush product 12a. The packaging base body 18a materially delimits the receiving area 20a. Furthermore, the packaging base body 18a consists largely of a paper material. The packaging base body 18a is made of solid board.

[0111] The packaging body 18a comprises a flat card element 34a and a folded hood element 36a applied to the card element 34a. The card element 34a and the hood element 36a consist largely of a paper material. The card element 34a and the hood element 36a are made of solid board. The card element 34a and the hood element 36a have the same material thickness. The hood element 36a is firmly connected to the card element 34a in an assembled state. Furthermore, the extension of the hood element 36a along a principal extension direction 40a of the brush product packaging device 10a essentially corresponds to the extension of the card element 34a along the principal extension direction 40a of the brush product packaging device 10a. The card element 34a is arranged on a front face of the brush product packaging device 10a. Map element 34a is essentially rectangular in shape.The card element 34a has a length of 50 mm to 300 mm, preferably 100 mm to 260 mm. Furthermore, the card element 34a has a width of 20 mm to 150 mm, preferably 35 mm to 135 mm. The basis weight of the card element 34a is from 200 g / m² to 500 g / m², preferably 250 g / m² to 450 g / m². The hood element 36a is arranged on a rear side of the brush product packaging device 10a. The hood element 36a has boundary surfaces 66a that define the receiving area 20a, as well as sealing edges 64a connected to the boundary surfaces 66a, which are designed to connect with the card element 34a. The sealing edges 64a are connected to the boundary surfaces 66a of the hood element 36a via perforations and grooves. The hood element 36a is manufactured from a blank ( . Fig. 2The hood element 36a has several boundary surfaces 66a, comprising a rectangular base and four trapezoidal side sections. A sealing edge 64a is arranged on each of the side sections, the sealing edge 64a encompassing the entire tab 70a in the area of ​​the flap 70a. Furthermore, a dust flap 68a is arranged on each of the two long trapezoidal side sections at both free edges. In its flat state, the hood element 36a has a length of 70 mm to 320 mm, preferably 110 mm to 280 mm. Furthermore, in its flat state, the hood element 36a has a width of 40 mm to 150 mm, preferably 50 mm to 120 mm.In its formed state, the hood element 36a has internal dimensions of the trough forming the receiving area 20a on a side facing the card element 34a: a length of 50 mm to 250 mm, preferably 100 mm to 200 mm, and a width of 15 mm to 60 mm, preferably 20 mm to 40 mm. The hood element 36a tapers from a side facing the card element 34a to a base, the taper being identical on opposite sides, particularly on all four sides. The angle of the taper is 2° to 20°, preferably 2° to 10°. Furthermore, the height of the hood element 36a in its formed state is 10 mm to 25 mm, preferably 14 mm to 20 mm. The overall height of the packaging base body 18a is from 8 mm to 35 mm, preferably from 12 mm to 25 mm. The front and back of the packaging base body 18a are essentially parallel.

[0112] The packaging base 18a has dust flaps 68a. The hood element 36a has dust flaps 68a. The dust flaps 68a are designed to prevent or reduce the ingress of dust. The dust flaps 68a are fixed, in particular by sealing, folded, and applied to form the hood element 36a; however, they can also be unfixed or not fixed and simply rest against it. During manufacturing, the dust flaps 68a are sealed, in particular, to the short side parts of the boundary surfaces 66a of the hood element 36a.

[0113] Furthermore, the packaging body 18a has a Euro slot cutout at one upper end. The Euro slot cutout is incorporated into an upwardly projecting flap 70a. The flap 70a has a double cardboard guide. The flap 70a for the Euro slot cutout is made of two layers, with one layer of the flap 70a formed by the card element 34a and the other layer of the flap 70a formed by the hood element 36a. The hood element 36a and the card element 34a are sealed in the area of ​​the flap 70a. The flap 70a is partially integral with the hood element 36a and partially integral with the card element 34a. A front cardboard layer of the card element 34a of the flap 70a has a smaller Euro slot recess 72a than the rear cardboard layer of the hood element 36a of the flap 70a, in order to visually achieve an overlap from the front and to compensate for folding tolerances.A larger Euro slot cutout 74a is provided in the rear cardboard layer of the hood element 36a of the flap 70a. The Euro slot cutouts 72a and 74a differ in size by 0.5 mm. The Euro slot cutout is closed to ensure stability and is not open at the sides. The Euro slot cutout can also be omitted if the packaging base 18a is not suspended, in order to save material and volume.

[0114] The packaging base body 18a further comprises, on two opposite edges 38a, 38a', which extend parallel to the main direction 40b of the brush product packaging device 10a, a guide section 42a, 42a' with a reduced depth. The guide sections 42a, 42a' each have a reduced depth relative to the overall depth. The packaging base body 18a has straight, parallel outer edges in the guide sections 42a, 42a'. The packaging base body 18a is at least partially multi-layered in the guide sections 42a, 42a'. The card element 34a and the hood element 36a are arranged overlapping in the guide sections 42a, 42a'.The card element 34a is sealed to the hood element 36a in the guide sections 42a, 42a', each via the sealing edges 64a, wherein the sealing edges 64a and the card element 34a are sealed over their entire surface in the guide sections 42a, 42a'. The guide sections 42a, 42a' each form an insertion plane for the brush product packaging device 10a. The guide sections 42a, 42a' serve to receive the brush product packaging device 10a in a tray packaging 54a. The brush product packaging device 10a is inserted into guides of the tray packaging 54a for sale. The maximum thickness of the packaging base body 18a in the guide sections 42a, 42a' is from 0.2 mm to 2.5 mm, preferably from 0.3 mm to 1 mm.

[0115] Furthermore, the brush product packaging device 10a includes a holding unit 22a. The holding unit 22a projects into the receiving area 20a and is designed to hold the brush product 12a in position relative to the receiving area 20a. The holding unit 22a is designed to hold the brush product 12a at the handle 16a and / or the neck 30a in position relative to the receiving area 20a, or to reduce movement of the brush product 12a. The holding unit 22a is designed to reduce play in the brush product 12a. The holding unit 22a consists largely of a paper material.

[0116] In one embodiment, the holding unit 22a can be partially formed integrally with the packaging base body 18a. The holding unit 22a is, by way of example, partially formed integrally with the packaging base body 18a. The holding unit 22a has a holding element 24a, which is formed by a recess in the packaging base body 18a. The holding element 24a is directly integrated into the packaging base body 18a and is formed integrally with it. The holding element 24a is integrated into the hood element 36a. The holding element 24a is, by way of example, only partially integrated into the hood element 36a. Figure 4b This is shown because the indentation is introduced subsequently, after packaging, and is therefore only visible in a fully manufactured state. However, it would also be conceivable that the retaining element 24a was already present when the hood element 36a was folded, as in Figure 3a or 3bThe retaining element 24a is formed by a waist in the hood element 36a of the packaging base body 18a. The brush product 12a is pressed into the correct position by means of the retaining element 24a. The brush product 12a is pressed against an inner side of the packaging base body 18a by means of the retaining element 24a. In principle, it would also be conceivable that several, in particular two or three, corresponding retaining elements 24a are provided. The retaining element 24a is produced by two corresponding grooves in the packaging base body 18a ( Fig. 4b ).

[0117] Furthermore, in an alternative embodiment, the holding unit 22a includes a folding element 26a. The folding element 26a is made of solid cardboard. The folding element 26a is formed by a separate component, distinct from the packaging base body 18a. The folding element 26a is produced from a flat blank in which the folding features are already integrated in the form of grooves. The folding element 26a is formed by an insert for the packaging base body 18a. The folding element 26a has three areas: a first fastening area 76a, in which the folding element 26a is connected to the packaging base body 18a; a fixing area 78a, in which the folding element 26a is intended to fix the brush product 12a; and a second fastening area 80a, in which the folding element 26a is connected to the packaging base body 18a.The fixing area 78a is located between the first fastening area 76a and the second fastening area 80a. The fixing area 78a of the folding element 26a forms a raised section. The fixing area 78a forms a saddle-shaped raised section. Depending on the folding angle of the folding element 26a, different heights of the folding element 26a can be achieved. The position for fixing the brush product 12a is variable. In particular, the position depends on the geometry of the receiving area 20a and the geometry of the brush product 12a. The brush product 12a is fixed, for example, in a neck area 30a of the brush product 12a (. Fig. 5a, 5b, 5c , 5d, 5e ).

[0118] The folding element 26a is bonded into the packaging base body 18a. The folding element 26a is bonded to the packaging base body 18a over its entire surface in the two fastening areas 76a and 80a. The folding element 26a is bonded to an inner surface of the packaging base body 18a on a base side of the hood element 36a. Furthermore, the folding element 26a, when installed in the packaging base body 18a, preferably has an approximately circular base. The folding element 26a is mounted and folded in the packaging base body 18a. The folding element 26a, in particular a cut piece of the folding element 26a, has an egg-shaped outer form in its flat state, the outer form being designed such that it results in a circular base when folded. A circular base has the advantage that the folding element 26a can be arranged in any position in any orientation.Furthermore, the at least one folding element 26a, when arranged in the packaging base body 18a, has a maximum extent of 10 mm to 50 mm. An unfolded section of the folding element 26a has a length of 20 mm to 50 mm, preferably 30 mm to 40 mm. The unfolded section of the folding element 26a also has a width of 10 mm to 30 mm, preferably 15 mm to 25 mm. In a folded, assembled state, the folding element 26a has a circular base with a diameter of 10 mm to 30 mm, preferably 15 mm to 25 mm. The height of the folding element 26a in a folded, assembled state is 8 mm to 16 mm, preferably 9 mm to 13 mm.

[0119] The folding element 26a forms a groove 28a to receive a neck 30a of the brush product 12a. The folding element 26a forms a groove-shaped recess. The groove 28a is formed in two surfaces of the folding element 26a. The groove 28a is formed in two surfaces of the fixing area 78a of the folding element. To create the groove 28a, two surfaces of the folding element 26a each have a recess, the recesses being connected to each other on at least one side. The recesses are approximately rectangular. The recesses taper conically from a free end, which provides better clamping. The recesses are trapezoidal. The resulting groove 28a has a width of 3 mm to 10 mm, preferably 3 mm to 6 mm, in a lower region. Furthermore, the groove 28a has a width of 4 mm to 15 mm, preferably 5 mm to 10 mm, at a free, open end.The depth of the groove 28a, measured on the surface of the folding element 26a, is in particular from 3 mm to 12 mm, preferably from 5 mm to 10 mm.

[0120] Furthermore, the folding element 26a has an optional fixing section 32a, which is designed to clamp the neck 30a of the brush product 12a against the packaging base body 18a. The fixing section 32a is formed by a side contour of the fixing area 78a of the folding element 26a. The fixing section 32a, together with a side wall of the hood element 36a of the packaging base body 18a, forms a constriction in the receiving area 20a in which the brush product 12a can be fixed. The fixing section 32a serves in particular for an alternative fixing of the brush product 12a, for example, if the neck 30a of the brush product 12a is unfavorably positioned or the groove 28a for the corresponding neck 30a is too narrow. The folding element 26a can therefore be used in particular for various brush products 12a ( Fig. 5a, 5b, 5c , 5d, 5e ).

[0121] In the first process step of manufacturing the brush product packaging device 10a, a blank of the card element 34a and the hood element 36a is produced. The hood element 36a is then formed. A tray is formed from the flat blank of the hood element 36a. The formed tray can optionally be glued and / or sealed. The folding element 26a of the holding unit 22a is then inserted into the hood element 36a. The formed tray is subsequently filled with the brush product 12a and fixed in or by the folding element 26a. The card element 34a is then placed onto the filled tray of the hood element 36a. The card element 34a is sealed to the sealing edges 64a of the hood element 36a by means of heat sealing.

[0122] In the Figures 12a to 12eA tray packaging 54a is shown. The tray packaging 54a is designed to hold at least two, and in particular a plurality, of brush product packaging devices 10a. The tray packaging 54a is shown by way of example to hold the brush product packaging device 10a, but other brush product packaging devices can also be held by the tray packaging 54a. The tray packaging 54a is formed by a secondary packaging, which is designed for the transport and presentation of several brush product packaging devices 10a.

[0123] The tray packaging 54a comprises an outer packaging body 56a and a packaging insert 58a arranged within the outer packaging body 56a for positioning the brush product packaging devices 10a. The outer packaging body 56a has a shoe element 60a for receiving the packaging insert 58a and a hood element 62a for closing the shoe element 60a. The shoe element 60a is formed by a cuboid open on one side. The shoe element 60a is designed as an open box. The shoe element 60a is made of a paper material. The shoe element 60a is made of corrugated cardboard. The front wall of the shoe element 60a is partially recessed to improve product presentation. Furthermore, the left, right, and rear walls of the shoe element 60a are raised. The rear wall is high, while the height of the side walls of the shoe element 60a increases towards the rear. The walls have a gradient.The hood element 62a is formed, in particular, by a folded hood. The hood element 62a is formed by a cuboid open on one side. The hood element 62a is designed as an open box. The hood element 62a is made of a paper material. The hood element 62a is made of corrugated cardboard. The hood element 62a and the shoe element 60a are formed as a single unit during manufacture and filling. The hood element 62a and the shoe element 60a are designed as a cardboard box that is filled and / or inserted into a filled packaging insert 58a. The hood element 62a and the shoe element 60a can, in particular, be subsequently separated by a perforation 82a. Fig. 12c, 12d , 12e ).

[0124] Furthermore, the packaging insert 58a consists largely of a paper material. The packaging insert 58a is made of corrugated board. Specifically, it is made of single-sided corrugated board, meaning it consists of an outer cover and a corrugated layer. The flutes of the corrugated layer of the packaging insert 58a are designed to form guide grooves for the guide sections 42a, 42a' of the brush product packaging devices 10a. Each flute trough of the corrugated layer of the packaging insert 58a forms a guide groove. The packaging insert 58a is therefore arranged such that the corrugated layer faces the brush product packaging devices 10a. Furthermore, in the packaged state, the flute crests of the corrugated layer of the packaging insert 58a extend parallel to a main plane of extension of the brush product packaging devices 10a.The flute spacing of the packaging insert 58a, i.e., from flute trough to flute trough or from flute crest to flute crest, is from 5 mm to 14 mm, preferably from 7.5 mm to 11 mm. The flute spacing of the packaging insert 58a is exactly 9.13 mm. The height of the individual flute of the packaging insert 58a is from 2 mm to 10 mm, preferably from 3.5 mm to 8 mm, wherein, in particular, the same height is always provided for each package and especially also for all tray packagings 54a (. Fig. 12a, 12b ).

[0125] The packaging insert 58a serves for the uniform holding and presentation of the brush product packaging devices 10a. The brush product packaging devices 10a are inserted into the packaging insert 58a. The packaging insert 58a serves to provide a defined hold and guide the brush product packaging devices 10a within the tray packaging 54a. The packaging insert 58a is U-shaped and folded. In its folded state, the packaging insert 58a has a U-profile. Furthermore, the packaging insert 58a has a flat base 84a and two side sections 86a, 86a' arranged on opposite sides of the base 84a, which extend perpendicularly to the base 84a. The side sections 86a, 86a' and the base 84a are folded in one piece, in particular from a single sheet of cardboard.The side parts 86a, 86a' are designed to receive and guide the guide sections 42a, 42a' of the brush product packaging devices 10a. Each guide section 42a, 42a' of a brush product packaging device 10a is guided in each side part 86a, 86a'. Fig. 12c, 12d ).

[0126] The packaging insert 58a is held in a U-shape by the outer packaging base body 56a when inserted. The packaging insert 58a is simply inserted into the shoe element 60a. The number of packaging inserts 58a in one outer packaging base body 56a can, however, vary considerably ( Fig. 12c ).

[0127] In the production of tray packaging 54a, the first step involves manufacturing the packaging insert 58a. Corrugated cardboard is unrolled, and longitudinal creases are then made into the cardboard. These creases will later form the edges of the packaging insert 58a. The corrugated cardboard is then cut to the appropriate length. It is typically delivered on rolls already cut to the correct width. The corrugated cardboard is then shaped and held in place by a die to create the packaging insert 58a. The packaging insert 58a is then placed in a shuttle, where it is held in shape and filled manually or by a robot. In a second step, the outer packaging body 56a is formed. Finally, the filled packaging insert 58a is placed into the shoe element 60a of the outer packaging body 56a.The packaging insert 58a is held in shape by the shoe element 60a, with the packaging insert 58a resting directly against the shoe element 60a. The packaging insert 58a is held and clamped primarily by friction. However, fastening means for securing the packaging insert 58a are also conceivable. Subsequently, the outer packaging body 56a is closed. Various versions of the outer packaging body 56a exist. In particular, if the shoe element 60a and the hood element 62a are separate components, the packaging insert 58a is inserted into the shoe element 60a without the hood element 62a. In this case, the packaging insert 58a can also be filled inside the shoe element 60a. The hood element 62a is then formed and placed onto the filled shoe element 60a. Following this, the hood element 62a is connected to the shoe element 60a, particularly by adhesive bonding.

[0128] In the Figures 6 to 11 and 13 to 19 Two further embodiments are shown. The following descriptions are essentially limited to the differences between the embodiments, with regard to identical components, features and functions, referring to the description of the other embodiments, in particular the Figures 1 to 5 and 12 , can be referenced. To distinguish the embodiments, the letter a in the reference numerals of the embodiment of the Figures 1 to 5 and 12 by the letters b and c in the reference numerals of the exemplary embodiments of the Figures 6 to 11 and 13 to 19 replaced. With regard to identically designated components, especially those with the same reference numerals, reference can generally also be made to the drawings and / or the description of the other embodiments, in particular the Figures 1 to 5 and 12 , will be referred.

[0129] The Figures 6 to 9Figure 1 shows an alternative brush product packaging device 10b for a brush product receptacle. The brush product packaging device 10b has a packaging base body 18b. The packaging base body 18b is designed to form the substantially closed receiving area 20b for the brush product. The packaging base body 18b is formed from a blank. The brush product packaging device 10b consists of the packaging base body 18b. The packaging base body 18b is formed from a folded and glued box. The packaging base body 18b has a handle area 44b for receiving the handle of the brush product and a head area 46b for receiving the application head of the brush product. Figure 6 ).

[0130] The packaging base body 18b further comprises, on two opposite edges 38b, 38b', which extend parallel to a main extension direction 40b of the brush product packaging device 10b, a guide section 42b, 42b' with a reduced depth. The guide sections 42b, 42b' each have a reduced depth relative to the overall depth. The packaging base body 18b has straight, parallel outer edges in the guide sections 42b, 42b'. The packaging base body 18b is partially multi-layered in the guide sections 42b, 42b'. For this purpose, the packaging base body 18b is folded in a comb-like manner in the guide sections 42b, 42b'. The guide sections 42b, 42b' are arranged exclusively in a grip area 44b of the packaging base body 18b.

[0131] The receiving area 20b of the brush product packaging device 10b has a cross-section perpendicular to the principal extension direction 40b in the grip area 44b that differs significantly from the cross-section of the receiving area 20b in the head area 46b. The receiving area 20b has a lenticular cross-section in the grip area 44b perpendicular to the principal extension direction 40b. Furthermore, the receiving area 20b has a rectangular cross-section in the head area 46b perpendicular to the principal extension direction 40b. A cross-section of the receiving area 20b perpendicular to the principal extension direction 40b transitions approximately continuously along the principal extension direction 40b from the head area 46b to the grip area 44b, from a rectangular cross-section to a lenticular cross-section.The packaging body 18b has at least two converging edges 48b, 48b', 48b", 48b‴, each extending substantially parallel to a principal extension direction 40b. The packaging body 18b also has two converging edges 48b, 48b', 48b", 48b‴ on opposite sides, each extending substantially parallel to a principal extension direction 40b. The converging edges 48b, 48b', 48b", 48b‴ each extend over a substantial portion of a principal extension of the packaging body 18b, with the converging edges 48b, 48b', 48b", 48b‴ terminating in the grip area 44b. The four converging edges 48b, 48b', 48b", 48b‴ each form one of the four side edges of the rectangular cross-section of the packaging base body 18b in the head region 46b. The edges 48b, 48b', 48b", 48b‴ of the packaging base body 18a each converge towards the guide section 42b, 42b'.Edges 48b, 48b', 48b", 48b‴ are tapered on the front and back sides. Between each pair of converging edges 48b, 48b', 48b", 48b‴, a further fold edge is arranged, each extending essentially parallel to a principal direction 40b. These additional fold edges form edges 38b, 38b' of the guide sections 42b, 42b'.

[0132] The packaging base 18b has a decreasing height profile from top to bottom, with a wedge shape and additional convexity. The packaging base 18b is flat on the top and convex on the bottom on both the front and back sides. One underside of the packaging base 18b has an upward curve. Furthermore, the underside of the packaging base 18b is slotted from front to back, with one side folded upwards and the other downwards. A slot 88b provides stability. The slot 88b also simplifies erection. Additionally, the underside features a left-to-right groove and a front-to-back groove. The top of the packaging base 18b has a flat, level surface that forms the end of the rectangular cross-section.Furthermore, the packaging base 18b has a Euro slot recess at one upper end. The Euro slot recess is incorporated into an upwardly projecting tab 70b ( . Fig. 7a, 7b , 7c, 7d, 7e, 7f ).

[0133] Furthermore, it is conceivable that the packaging base body 18b has several auxiliary grooves 89b that support the formation of the convex shape. The auxiliary grooves 89b are provided on the front and back sides. Preferably, the auxiliary grooves 89b do not extend over the entire length of the packaging base body. The auxiliary grooves 89b extend from a bottom side of the packaging base body 18b over a portion of the grip area 44b of the packaging base body 18b. The auxiliary grooves 89b extend at least substantially parallel to the main direction of extension 40b of the brush product packaging device 10b. The auxiliary grooves 89b optimally support the formation of a convex shape if they form part of the surface in the convex area. The auxiliary grooves 89b are partly straight and partly curved.However, it would also be conceivable that the auxiliary grooves 89b are all curved or formed in a combination of straight and curved shapes. The auxiliary grooves 89b are preferably formed symmetrically to the central longitudinal axis of the respective surface.

[0134] Furthermore, the packaging base body 18b has a perforation strip 50b extending transversely to the main extension direction 40b, facilitating the opening of the packaging base body 18b. The perforation strip 50b is designed as a tear perforation. The perforation strip 50b is formed by two perforations running parallel to each other. The perforation strip 50b extends circumferentially around a longitudinal axis of the packaging base body 18b. Furthermore, the perforation strip 50b is located in the grip area 44b of the packaging base body 18b. Additionally, the perforation strip 50b has a tear tab 90b at one position, which provides a means of initiating the tearing process.

[0135] Furthermore, the brush product packaging device 10b has a holding unit 22b. The holding unit 22b projects into the receiving area 20b and is designed to hold the brush product 12b in position relative to the receiving area 20b. The holding unit 22b is designed to hold the brush product 12b at the handle 16b in position relative to the receiving area 20b or to reduce movement of the brush product 12b. The holding unit 22b is formed integrally with the packaging base body 18b. The holding unit 22b has a retaining element 24b, which is formed by the lens-shaped taper in the packaging base body 18b. The retaining element 24b is directly integrated into the packaging base body 18b and is formed integrally with it. The retaining element 24b is realized by a shaping of the packaging base body 18b.The lens shape allows the handle of the brush product to be fixed in the handle area 44b. The brush product is clamped in the handle area 44b without any inserts. The packaging base body 18b forms part of the holding unit 22b in its lens-shaped cross-section.

[0136] Furthermore, the holding unit 22b has two additional holding elements 25b, 25b‴‴, which are formed from existing parts of the brush product packaging device 10b. These additional holding elements 25b, 25b‴‴ are, for example, formed from dust flaps 68b of the packaging base body 18b. The dust flaps 68b are used to support the brush product 12b in the brush product packaging device 10b. The dust flaps 68b can therefore be repurposed from their original function. That is, the dust flaps 68b are no longer used as dust flaps 68b but as holding elements 25b, 25b‴‴ by being folded into the receiving area 20b of the packaging base body 18b. The retaining devices 25b, 25b‴‴ fix the brush product 12b to a neck.The dust flaps 68b are designed in exemplary fashion as holding means 25b, 25b‴‴ of the holding unit 22b and are intended to hold the brush product 12b partially in position relative to the receiving area 20b at a neck (. Fig. 8a, 8b ).

[0137] The brush product packaging device 10b has a length of 120 mm to 300 mm, preferably 160 mm to 280 mm, in its flat, unformed state. Furthermore, in its flat, unformed state, the brush product packaging device 10b has a width of 120 mm to 200 mm, preferably 150 mm to 180 mm. In its formed state, the brush product packaging device 10b, including the flap, has a length of 100 mm to 260 mm, preferably 140 mm to 240 mm. Furthermore, in its formed state, the brush product packaging device 10b has a width of 25 mm to 90 mm, preferably 35 mm to 75 mm, wherein a width of the brush product packaging device 10b in a grip area 44b is adapted to an interface of a tray packaging. The height of the brush product packaging device 10b in a formed state is from 8 mm to 35 mm, preferably from 12 mm to 25 mm.

[0138] In the manufacture and filling of the brush product packaging device 10b, a pre-glued sleeve is purchased, which only needs to be erected, filled, and sealed. Handling of the brush product packaging device 10b can be performed both manually and automatically. The pre-glued sleeve of the brush product packaging device 10b already has grooves in the side surface and the adhesive bond, and the blanks can be supplied in a particularly flat state. The grooves in the side surfaces of the packaging base 18b form the edges 38b, 38b' on the left and right when flat. In a first process step, the sleeve is erected. The sleeve is then filled and sealed. Sealing is achieved by gluing the flaps at the top or by tucking them in.

[0139] The Figures 10 , 11a and 11bFigure 10c shows an alternative brush product packaging device for a brush product. The brush product packaging device 10c has a packaging base 18c. The packaging base 18c is designed to form the substantially closed receiving area for the brush product. The packaging base 18c is formed from a blank. The brush product packaging device 10c consists of the packaging base 18c. The packaging base 18c is formed from a folded and glued box. The brush product packaging device 10c is formed from a cuboid cardboard box with a flap 70c featuring a Euro slot cutout. The brush product packaging device 10c has straight side surfaces at right angles, with the flap 70c with the Euro slot cutout located in an upper area. Therefore, the width, height, and length are constant.The brush product packaging device 10c has a length including the flap 70c of 100 mm to 260 mm, preferably 140 mm to 240 mm. Without the flap 70c, the length is 75 mm to 235 mm, preferably 115 mm to 215 mm. The width of the brush product packaging device 10c is 25 mm to 90 mm, preferably 35 mm to 75 mm. The overall height of the brush product packaging device 10c is particularly 8 mm to 35 mm, preferably 12 mm to 25 mm.

[0140] The brush product packaging device 10c has a resealing unit 52c, which is designed for resealing the packaging base body 18c. The resealing unit 52c is integrally formed with the packaging base body 18c. The resealing unit 52c has a resealing flap 92c, which can be inserted into a flap receptacle 94c. The resealing flap 92c is designed to lock into the flap receptacle 94c. The flap receptacle 94c is located on a folding flap of the packaging base body 18c.

[0141] In the manufacture and filling of the brush product packaging device 10c, a pre-glued sleeve is purchased, which can be filled manually or automatically. The folding flaps at the top and bottom of the brush product packaging device 10c can be either inserted or glued. In the first process step, the sleeve is erected and the bottom end is closed. The sleeve is then filled and closed at the top. This closure is achieved manually by snapping or inserting the folding flap, or by gluing it. Depending on the process, the orientation of the brush product packaging device 10c and the closing sequence can vary.

[0142] The filling of the brush product packaging device 10c is carried out along the main extension direction 40c from below or above.

[0143] In the Figure 13 and 14A tray packaging 54c is shown. The tray packaging 54c is designed to hold at least two, and in particular a plurality of, brush product packaging devices 10c. The tray packaging 54c is shown by way of example to hold the brush product packaging device 10c, but other brush product packaging devices can also be held by the tray packaging 54c. The tray packaging 54c is formed by a secondary packaging, which is designed for the transport and presentation of several brush product packaging devices 10c.

[0144] The tray packaging 54c comprises an outer packaging body 56c, in particular a shoe element 60c, and a packaging insert 58c arranged in the outer packaging body 56c for positioning the brush product packaging devices 10c. The packaging insert 58c is designed as a grid. The brush product packaging devices 10c can, for example, be individually inserted into the packaging insert 58c, which is designed as a grid. The packaging insert 58c has a plurality of longitudinal walls 96c and transverse walls 98c, each forming a grid. The outer packaging body 56c forms an outer carton. The grid of the packaging insert 58c can be adapted to the size, in particular the width and height, of the brush product packaging devices 10c to be accommodated. The grid openings correspond in size to a cross-sectional shape of the brush product packaging devices 10c.The tray packaging 54c is designed to hold 10 to 100, preferably 15 to 50, brush product packaging devices 10c. The tray packaging 54c is designed to accommodate 5 to 12 brush product packaging devices 10c along its length. Furthermore, the tray packaging 54c is specifically designed to accommodate 2 to 10 brush product packaging devices 10c along its width. The width of the recess in the grid of the packaging insert 58c is from 15 mm to 75 mm, preferably from 20 mm to 50 mm, with the empty space corresponding to the width of a brush product packaging device 10c plus a tolerance. The length of the recess in the grid of the packaging insert 58c is from 12 mm to 40 mm, preferably from 15 mm to 30 mm.The grids of the packaging insert 58c extend almost across the entire internal dimensions of the tray packaging 54c, ensuring that it is clamped at the front and back as well as on the left and right, or at least prevented from slipping. The tray packaging 54c also features, by way of example, a brochure holder 100c integrated into the outer packaging body 56c. The brochure holder 100c is inserted into the outer packaging body 56c alongside the packaging insert 58c. The brochure holder 100c serves, by way of example, to hold brochures.

[0145] The Figures 15a to 15dFigure 10d shows a brush product packaging device for receiving a brush product 12d in a holding unit 22d. The brush product 12d has an application head 14d and a neck 30d and is designed as a brush head for an electric toothbrush. The brush product packaging device 10d is designed, by way of example, for receiving at least one brush product 12d designed as a brush head. The brush product packaging device 10d is also designed, by way of example, for receiving three brush products 12d, each designed as a brush head. The brush product packaging device 10d forms a primary packaging for the brush product 12d. The brush product packaging device 10d is designed as retail packaging. The brush product packaging device 10d has a receiving area 20d for receiving the brush product 12d in the holding unit 22d. The receiving area 20d is approximately cuboid in shape.The recording area 20d is essentially closed. In particular, the recording area 20d is not completely sealed.

[0146] The brush product packaging device 10d and the brush product 12d contained in the brush product packaging device 10d form a system, in particular a sales system.

[0147] The brush product packaging device 10d has a packaging base body 18d. The packaging base body 18d forms a base body of the brush product packaging device 10d. The packaging base body 18d is designed to form the substantially enclosed receiving area 20d for the brush product 12d. The packaging base body 18d materially delimits the receiving area 20d. Furthermore, the packaging base body 18d consists largely of a paper material. The packaging base body 18d is made of solid board.

[0148] The packaging body 18d comprises a flat card element 34d and a folded hood element 36d applied to the card element 34d. The card element 34d and the hood element 36d consist largely of a paper material. The card element 34d and the hood element 36d are made of solid board. The card element 34d and the hood element 36d have the same material thickness. The hood element 36d is firmly connected to the card element 34d in an assembled state. Furthermore, the extension of the hood element 36d along a principal extension direction 40d of the brush product packaging device 10d essentially corresponds to the extension of the card element 34d along the principal extension direction 40d of the brush product packaging device 10d. The card element 34d is arranged on a front face of the brush product packaging device 10d. Map element 34d is essentially rectangular in shape.The hood element 36d is arranged on a rear side of the brush product packaging device 10d. The hood element 36d has boundary surfaces 66d that delimit the receiving area 20d, as well as sealing edges 64d connected to the boundary surfaces 66d, which are designed to connect with the card element 34d. The sealing edges 64d are connected to the boundary surfaces 66d of the hood element 36d via perforations and grooves. The hood element 36d is manufactured from a blank ( . Fig. 15bThe hood element 36d has several boundary surfaces 66d, comprising a rectangular base and four trapezoidal side sections. A sealing edge 64d is arranged on each side section, with the sealing edge 64d encompassing the entire flap 70d in the area of ​​a flap 70d. Furthermore, a dust flap 68d is arranged on each of the two long trapezoidal side sections at both free edges. The hood element 36d has a taper from a side facing the card element 34d to a bottom, the taper being identical on opposite sides, in particular on all four sides. The front and back of the packaging base body 18d are essentially parallel.

[0149] The packaging base 18d has dust flaps 68d. The hood element 36d also has dust flaps 68d. The dust flaps 68d are designed to prevent or reduce the ingress of dust. The dust flaps 68d are fixed, in particular by sealing, folded, and positioned to form the hood element 36d; however, they can also be unfixed or simply rest against the hood element. During manufacturing, the dust flaps 68d are sealed, in particular, to the short side portions of the boundary surfaces 66d of the hood element 36d.

[0150] Furthermore, the packaging body 18d has a Euro slot cutout at one upper end. The Euro slot cutout is incorporated into an upwardly projecting flap 70d. The flap 70d has a double cardboard guide. The flap 70d for the Euro slot cutout is made of two layers, with one layer of the flap 70d formed by the card element 34d and the other layer formed by the hood element 36d. The hood element 36d and the card element 4d are sealed in the area of ​​the flap 70d. The flap 70d is partially integral with the hood element 36d and partially integral with the card element 34d. A front cardboard layer of the card element 34d of the flap 70d has a smaller Euro slot recess 72d than the rear cardboard layer of the hood element 36d of the flap 70d, in order to visually achieve an overlap from the front and to compensate for folding tolerances.A larger Euro slot cutout 74d is provided in the rear cardboard layer of the hood element 36d of the flap 70d. The Euro slot cutout 74d is closed and not open at the sides to ensure stability. The Euro slot cutout 74d can also be omitted if the packaging base 18d is not suspended, in order to save material and volume. In the example shown, the card element 34d has a viewing window 106d.

[0151] The packaging base body 18d further comprises, on two opposite edges 38d, 38d', which extend parallel to the main direction 40d of the brush product packaging device 10d, a guide section 42d, 42d' with a reduced depth. The guide sections 42d, 42d' each have a reduced depth relative to the overall depth. The packaging base body 18d has straight, parallel outer edges in the guide sections 42d, 42d'. The packaging base body 18d is at least partially multi-layered in the guide sections 42d, 42d'. The card element 34d and the hood element 36d are arranged overlapping in the guide sections 42d, 42d'.The card element 34d is sealed to the hood element 36d in the guide sections 42d and 42d' over the sealing edges 64d, with the sealing edges 64d and the card element 34d being sealed over their entire surface in the guide sections 42d and 42d'. The guide sections 42d and 42d' each form an insertion plane for the brush product packaging device 10d. The guide sections 42d and 42d' serve to receive the brush product packaging device 10d in a tray packaging 54d. The brush product packaging device 10d is inserted into guides of the tray packaging for sale.

[0152] Furthermore, the brush product packaging device 10d includes the holding unit 22d. The holding unit 22d is arranged in the receiving area 20d and is designed to hold the brush product 12d in position relative to the receiving area 20d. The holding unit 22d is designed to hold the brush product 12d relative to the receiving area 20d and / or to reduce movement of the brush product 12d. The holding unit 22d is designed to reduce play in the movement of the brush product 12d. The holding unit 22d consists largely of a paper material.

[0153] Furthermore, in an exemplary embodiment, the holding unit 22d has a folding element 26d. The folding element 26d is made of solid cardboard. The folding element 26d is formed by a separate component distinct from the packaging base body 18d. According to the invention, the folding element 26d is produced from a flat blank in which the folding features are already integrated in the form of grooves for folding lateral flaps 102d. The folding element 26d is formed by an insert for the packaging base body 18d. According to the invention, the folding element 26d has two areas: a fastening area 104d around the blank, which interacts with the packaging base body 18d, and a fixing area 78d. According to the invention, the fastening area 104d ensures precise positioning and at least a first part of the stable fixing in the receiving area 20d. The fixing is ensured by the flaps 102d.The tabs 102d can extend forward and backward from the base plane, for example also combined in tabs 102d that run over the groove of the fold. This allows the holding unit 22d to be fixed in the vertical direction.

[0154] According to the invention, the fixing area 78d of the folding element 26d is designed to fix the brush product 12d. The fixing area 78d is arranged inside the mounting area 104d. The fixing area 78d of the folding element 26d forms at least one recess. According to the invention, the fixing area 78d of the folding element 26d forms several recesses, the recesses being adapted to the brush product 12d so that it can be optimally inserted or plugged in. A brush attachment is preferably fixed in the neck area and / or interface area ( Fig. 15a, 15b , 15c, 15d ).

[0155] The folding element 26d is formed by being inserted into the packaging base body 18d. The folding element 26d, in particular a blank of the folding element 26d, has a rectangular base in its flat state, with tabs 102d attached to it and connected by grooves or similar features. An unfolded blank of the folding element 26d has a length of 170 mm to 250 mm, preferably 190 mm to 220 mm. Furthermore, the unfolded blank of the folding element 26d has a width of 40 mm to 80 mm, preferably 55 mm to 70 mm. The height of the folding element 26d in a folded, assembled state corresponds to the height of the receiving area.

[0156] In the first process step of manufacturing the brush product packaging device 10d, a blank of the card element 34d and the hood element 36d is produced. The hood element 36d is then formed. A tray is formed from the flat blank of the hood element 36d. The formed tray can optionally be glued and / or sealed. The folding element 26d of the holding unit 22d is then inserted into the hood element 36d. The folding element 26d can be inserted already loaded with the brush product 12d, or it can be placed in the formed tray and then filled with the brush product 12d. The card element 34d is then placed onto the filled tray of the hood element 36d. The card element 34d is sealed to the sealing edges 64d of the hood element 36d by means of heat sealing. Figures 16a and 16bThe figures show cutouts of an alternative brush product packaging device 10e for a holder of a brush product 12e and an attachable brush or interchangeable head. The brush product packaging device 10e has a two-part structure, consisting of a packaging base 18e and a holding unit 22e. While the packaging base 18e forms the outer shell, the holding unit 22e is designed as an insertable element. The packaging base 18e is designed to form the substantially closed receiving area for the brush product. The packaging base 18e is formed from a blank. The packaging base 18e is formed from a folded and glued box. The brush product packaging device 10e is formed from a cuboid cardboard box with a flap 70e and a Euro slot 72e.The brush product packaging device 10e has straight side surfaces at right angles, with a tab 70e featuring a Euro slot recess 72e in an upper area. The width, height, and length are therefore constant. The brush product packaging device 10e, including the tab 70e, has a length of 100 mm to 260 mm, preferably 140 mm to 240 mm. Without the tab 70e, the length is 75 mm to 235 mm, preferably 115 mm to 215 mm. The width of the brush product packaging device 10e is 25 mm to 90 mm, preferably 35 mm to 75 mm. The overall height of the brush product packaging device 10e is, in particular, 8 mm to 35 mm, preferably 12 mm to 25 mm.

[0157] In the case shown, the packaging base 18e has a viewing window 106e. This design of the packaging base 18e is adapted to the shape of the holding unit 22e so that the brush product 12e is optimally presented in the viewing window 106e.

[0158] The holding unit 22e is a separate component and creates an internal geometry that is inserted into the packaging base 18e. The holding unit 22e can contain elements to hold a brush product 12e – which, for example, is presented in a viewing window of the packaging base 18e. Furthermore, the holding unit 22e can contain elements to hold accessories or spare parts such as brush heads. The holding unit 22e is pre-loaded with the products before being inserted into the packaging base 18e.

[0159] In Figure 16c are the two in the Figures 16a and 16cThe cutouts shown are depicted in their prepared, erected, and assembled forms. The holding unit 22e is already fitted with the brush product 12e and an attachable brush / replaceable head 118e. It can be seen that the replaceable head 118e is inserted into a shaped recess 108e. The brush product 12e is positioned and also inserted into two recesses. In this case, when the holding unit 22e is inserted into the packaging base 18e, the brush product 12e rests partially against the holding unit 22e and partially against the packaging base 18e. To hold the brush product 12e, the holding unit 22e has a multiply foldable tab 110e on the brush head side, extending along the longitudinal axis of the brush product 12e. This tab 110e forms a stopper that prevents the brush product 12e from sliding back and forth in the direction of the longitudinal axis.In its finished state, the tab 110e rests against the holding unit 22e on one side and against the packaging base body 18e on the other.

[0160] In the manufacture and filling of the brush product packaging device 10e, a pre-glued sleeve is purchased, which can be filled manually or automatically. The folding flaps at the top and bottom of the brush product packaging device 10e can be either inserted or glued. In a first process step, the sleeve is erected and the bottom end is closed. The sleeve is then filled with the holding unit 22e and closed at the top. This closure is achieved manually by snapping or inserting the flap, or by gluing it. Depending on the process, the orientation of the brush product packaging device 10e and the closing sequence can vary.

[0161] The Figure 17Figure 1 shows a cut-out of an alternative brush product packaging device 10f for a holder of a brush product 12f. The brush product packaging device 10f is constructed in one piece; the cut-out forms both a packaging base 18f and a holding unit 22f. The packaging base 18f and the holding unit 22f are formed in one piece.

[0162] The holding unit 22f is formed by a right-hand section of the blank. This section is folded, and a side flap is glued to the back. The left-hand section of the blank is then placed over the already glued geometry. This creates a receiving area for a brush product 12f, which lies directly within the area of ​​the viewing window of the packaging base body 18f. A parallel cavity is formed next to this, which can remain empty or serve as a receptacle for other products / parts.

[0163] The brush product packaging device 10f has a length with a flap 70f of 100 mm to 260 mm, preferably 140 mm to 240 mm. Without the flap 70f, the length is 75 mm to 235 mm, preferably 115 mm to 215 mm. The width of the brush product packaging device 10f is 25 mm to 90 mm, preferably 35 mm to 75 mm. The overall height of the brush product packaging device 10f is particularly 8 mm to 35 mm, preferably 12 mm to 25 mm.

[0164] In the example shown, the packaging base 18f has a viewing window. This design of the packaging base 18f is tailored to the shape of the holding unit 22f so that the brush product 12f is optimally presented in the viewing window.

[0165] The holding unit 22f can contain elements to hold the brush product 12f in an optimal position. A recess is designed to hold the product. In this case, when the brush product 12f is inserted into the brush product packaging device 10f, it rests against various levels of the packaging device. To hold the brush product 12f, the holding unit 22f has a multiply foldable tab 112f on the side of the brush head, extending along the longitudinal axis of the brush product 12f. This tab 112f forms a stop that prevents the brush product 12f from sliding back and forth along its longitudinal axis. In its finished state, the tab 112f rests against the holding unit 22f on one side and against the outer wall on the other.

[0166] In the manufacture and filling of the brush product packaging device 10f, a pre-glued sleeve is purchased, which can be filled manually or automatically. The folding flaps at the top and bottom of the brush product packaging device 10f can be either inserted or glued. In a first process step, the sleeve with integrated holding unit 22f is erected and the bottom end is closed. The sleeve is then filled and closed at the top. This closure is achieved manually by snapping or inserting the folding flap, or by gluing it. Depending on the process, the orientation of the brush product packaging device 10f and the closing sequence can vary.

[0167] In Figures 18a and 18b The brush product packaging device 10e is shown, which is visually for assembly according to the Figures 16a to c and 17 is identical. Figures 18a and 18b are exemplified by the embodiment of the Figures 16a to 16cdescribed, whereby the description also refers in principle to the exemplary embodiment of the Figure 17 The brush product packaging device 10e is formed as a cuboid cardboard box. The brush product packaging device 10e consists of a cuboid cardboard box with a flap 70e having a Euro slot recess 72e. The brush product packaging device 10e has straight side surfaces at right angles, with the flap 70e with the Euro slot recess 72e located in an upper area. Therefore, the width, height, and length are constant.

[0168] The Figures 19a and 19bFigure 1 shows a cut-out of an alternative brush product packaging device 10g for a brush product 12g, in particular an electric toothbrush, a brush head, a charging station, and an instruction manual 122g. The brush product packaging device 10g has a two-part structure: a packaging base 18g and a holding unit 22g. While the packaging base 18g forms the outer shell, the holding unit 22g is designed as an insertable element. The packaging base 18g is designed to form the substantially closed receiving area for the brush product 12g. The packaging base 18g is formed from a blank. The packaging base 18g is formed from a folded and glued box. The brush product packaging device 10g is formed from a cuboid cardboard box with a flap 70g and a Euro slot 72g.The 10g brush product packaging device has straight side surfaces at right angles, with a 70g flap and a 72g Euro slot recess in the upper section. The width, height, and length are therefore constant. The packaging can be designed with or without a viewing window.

[0169] The 22g holding unit is a separate component that creates an internal structure which is inserted into the 18g packaging base. The 22g holding unit can contain elements to hold a 12g brush product and other included parts. The 22g holding unit is pre-loaded with the products before being inserted into the 18g packaging base.

[0170] The holding unit 22g may contain a slot-shaped, arc-shaped recess 114g, which serves to hold the instruction manual 122g. The instruction manual 122g is inserted into the slot-shaped recess 114g with one corner and thus held in the carton. Another recess 116g is shaped to receive a brush head 120g. The recess 116g extends over a folded edge so that the brush head 120g, or rather its bristle field, projects into the recess created by the edge and is therefore exposed and cannot be damaged. The recesses 114g and 116g for the instruction manual 122g and for the brush head 120g are preferably located on the same side of the holding unit 22g, and in particular even in the same area of ​​the holding unit 22g. Furthermore, a larger recess is formed to hold the handle of the 12g electric brush product.This recess is formed by folded edges in the 22g holding unit, allowing the handle to be clamped by the sides of the recess, with further clamping provided longitudinally by inward-pointing edges. This ensures optimal holding of the 12g brush head. The charger is then simply inserted into the corresponding molded space behind the instruction manual and is not further secured.

[0171] In Figure 19c is the in Figure 19b The cut-out of the holding unit 22g is shown in prepared, erected and assembled form; next to it is the cut-out made of Figure 19aThe product is shown in its assembled, prepared state. The 22g holding unit is already equipped with the 12g brush product and a brush head. A 122g instruction manual is inserted into a surface. The 12g brush product is clamped between two folded layers, ensuring it is held securely within the packaging and does not shift during transport. The charging station is inserted into the space behind the 122g instruction manual. This creates a very compact 10g brush product packaging unit. This compact design shifts the packaging's center of gravity downwards, significantly improving stability. In other words, the product stands relatively stably on its short side.

[0172] Naturally, the brush packaging device can be made from 10g of the Figures 19a to 19cIt can also be equipped with one or more viewing windows so that the product is identifiable. Furthermore, it is also possible to extend the packaging and attach the 120g brush head directly to the handle of the 12g brush product. This would eliminate the need for the recess for the 12g brush product. The descriptions given for specific figures can, of course, also be applied to other figures that show the same or similar features and in which the features are not described in the same level of detail. Naturally, the embodiments shown in this document are exemplary. Within the scope of the invention, the individual features and elements of these embodiments can be combined with other embodiments without departing from the scope of this invention, as long as they fall within the scope of the appended claims. Reference sign

[0173] 10 Brush product packaging device 28 Nut 30 Neck 12 Brush product 32 Fixing section 14 Application header 34 Map element 16 Handle 36 Hood element 18 Packaging base 38 edge 20 Recording area 40 Main direction of extension 22 Holding unit 42 Guided section 24 Holding device 44 Grip area 26 Folding element 46 Head area 48 edge 88 Slit 50 Perforation strips 89 Auxiliary groove 52 Resealing unit 90 tear-off tab 54 Tray packaging 92 Re-seal tab 56 Outer packaging base 94 Tab attachment 58 Packaging insert 96 longitudinal wall 60 shoe element 98 cross wall 62 Hood element 100 Brochure inclusion 64 Seal edge 102 tab 66 Boundary surface 104 Mounting area 68 Dust flap 106 Viewing window 70 tab 108 Exclusion 72 Euro hole recess 110 tab 74 Euro hole recess 112 tab 76 Mounting area 114 Exclusion 78 Fixation area 116 Exclusion 80 Mounting area 118 Interchangeable head 82 perforation 120 brush head 84 Base 122 Instructions for use 86 side panel

Claims

1. Brush product packaging device for receiving a brush product (12d), in particular a toothbrush, with an application head (14d;) and with a handle, comprising at least one packaging base body (18d) which is configured to form an at least substantially closed receiving region (20d) for the brush product (12d) and which is implemented at least largely of a paper material, with at least one holding unit (22d), which protrudes at least partly into the receiving region (20d) and is configured to hold the brush product (12d) at least partly in a position relative to the receiving region (20d), and which is implemented at least largely of a paper material, wherein the at least one holding unit (22d) comprises at least one folding element (26d), wherein the folding element (26d) has two regions: a fastening region (104d) around the blank, which interacts with the packaging base body (18d), and a fixation region (78d), wherein the fixation region (78d) of the folding element (26d) is configured to fix the brush product (12d), and wherein the fixation region (78d) of the folding element (26d) forms several recesses which are adapted to the brush product (12d), wherein the packaging base body (18d) comprises a planar card element (34d) and a folded hood element (36d) that is superimposed on the card element (34d) and wherein the hood element (36d) has a conicity from a side facing toward the card element (34d) to a bottom, said conicity being identical on opposites sides, wherein the folding element (26d) is produced from a flat blank, in which the folding options are already integrated as creases, for a folding of sidewise tabs (102d), wherein the fastening region (104d) is designed to ensure the precise positioning and at least a first part of the stable fixation in the receiving region (20d), wherein the fixation is ensured via the tabs (102d).

2. Brush product packaging device according to claim 1, characterized in that the at least one folding element (26d) is implemented so as to be connected to the packaging base body (18d).

3. Brush product packaging device at least according to claim 1, characterized in that, in a state when arranged in the packaging base body (18d), the at least one folding element (26d) has a maximum longitudinal extension of 170 mm to 210 mm and a maximum transversal extension of 35 mm to 55 mm.

4. Brush product packaging device at least according to claim 1, characterized in that the folding element (26d) is implemented by a separate component that differs from the packaging base body (18d), wherein the folding element (26d) is implemented by an insert piece for the packaging base body (18d).

5. Brush product packaging device according to any one of the preceding claims, characterized in that the at least one packaging base body (18d) comprises a planar card element (34d) and a folded hood element (36d) that is superimposed on the card element (34d), which are respectively implemented at least largely of a paper material.

6. Brush product packaging device according to any one of the preceding claims, characterized in that the at least one packaging base body (18d) comprises, at least on two opposite-situated edges (38d, 38d') extending at least substantially parallel to a main extension direction (40d), respectively one guiding section (42d, 42d') having a reduced depth extent.

7. Brush product packaging device according to claim 6, characterized in that the at least one packaging base body (18d) is in the guiding sections (42d, 42d') in each case implemented at least partly in a multi-layered manner.

8. Brush product packaging device at least according to claims 5 and 6, characterized in that the card element (34d) and the hood element (36d) are arranged in the guiding sections (42d, 42d') in each case at least partly overlapping.

9. Brush product packaging device at least according to claim 1, characterized in that for the positioning in the Z-plane of the height, sidewise tabs (102d) are formed on the holding unit (22d), which fix the unit of brush product (12d) and holding unit (22d) together with the possibly protruding brush product (12d) in the respective direction, wherein the tabs (102d) are implemented from the base plane frontwards and rearwards.

Images