Server device and operation method of system

Abstract

To improve an appeal rate of an advertisement mounted on a moving body.SOLUTION: A server device has a communication section and a control section for communicating by the communication section. The control section transmits information for joining to a mobile store and a terminal device of a store owner which head to a store opening area, receives information on an advertisement from a terminal device of an advertiser who posts the advertisement on the mobile store in the store opening area and transmits the information to the mobile store, and performs processing of charging a store opening fee reduced according to name recognition of the store owner in the store opening area to the store owner and processing of charging an advertising rate according to the name recognition to the advertiser.SELECTED DRAWING: Figure 2A

Description

[Technical field]

[0001] The present disclosure relates to a server device and a method of operating a system. [Background technology]

[0002] There is a known method of posting advertisements using a vehicle moving on a street, etc. For example, Patent Document 1 discloses an in-vehicle box equipped with an advertisement section to be installed on the loading platform of the vehicle. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2022-172784 A Summary of the Invention [Problem to be solved by the invention]

[0004] When posting advertisements on moving objects such as vehicles, there is room for improving the appeal of the advertisements.

[0005] The following describes a server device and the like that can improve the appeal of advertisements placed on mobile objects. [Means for solving the problem]

[0006] The server device in the present disclosure has a communication unit and a control unit that communicates via the communication unit, and the control unit sends information for meeting up to a mobile store heading to a store opening area and to a terminal device of a store exhibitor, receives advertising information from a terminal device of an advertiser that displays an advertisement in the mobile store in the store opening area and sends the advertising information to the mobile store, and performs a process of charging the store exhibitor a store opening fee that is reduced according to the store exhibitor's level of recognition in the store opening area and a process of charging the advertiser an advertising fee according to the level of recognition.

[0007] The operation method of the system disclosed herein is a method of operation of a system having a server device, a mobile store, a first terminal device of a store owner who opens a store at the mobile store, and a second terminal device of an advertiser who displays advertisements at the mobile store, which communicate with each other, and includes the server device sending information for the mobile store and the first terminal device heading to a store area to meet up, the server device receiving the advertising information from the second terminal device and sending it to the mobile store, and the server device charging the store owner a store opening fee that is reduced according to the store owner's reputation in the store area, and charging the advertiser an advertising fee according to the reputation. Effect of the Invention

[0008] According to the server device and the like of the present disclosure, it is possible to improve the appeal rate of advertisements placed on mobile objects. [Brief description of the drawings]

[0009] [Figure 1] FIG. 1 illustrates an example of a configuration of an information processing system. [Figure 2A] FIG. 11 is a diagram illustrating an example of an operation procedure of the information processing system. [Figure 2B] FIG. 11 is a diagram illustrating an example of an operation procedure of the information processing system. [Diagram 3] FIG. 13 is a diagram showing an example of popularity information of exhibitors. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] Hereinafter, an embodiment will be described with reference to the drawings.

[0011] 1 is a diagram showing an example of the configuration of an information processing system according to an embodiment. The information processing system 1 includes one or more server devices 10, a mobile store 12, and terminal devices 13 and 14, which are connected to each other via a network 11 so as to be able to communicate information with each other.

[0012] The server device 10 is, for example, a server computer that belongs to a cloud computing system or other computing system and functions as a server that implements various functions.

[0013] The mobile store 12 is a vehicle connected to the network 11 via a mobile communication network, such as a gasoline-powered automobile, an electric vehicle (BEV; Battery Electric Vehicle), a hybrid automobile (HEV; Hybrid Electric Vehicle), a plug-in hybrid automobile (PHEV; Plug-in Hybrid Electric Vehicle), a fuel cell automobile (FCEV; Fuel Cell Electric Vehicle), etc. The mobile store 12 is operated manually, but a part of the operation may be automated. The mobile store 12 is equipped with store equipment 127 that can set up various stores, and an advertisement display unit 128 that can display advertisement information.

[0014] The terminal device 13 is an information processing device used by a shop owner who operates a shop at the mobile store 12. The terminal device 13 is, for example, a smartphone, a tablet terminal, a PC (Personal Computer), or the like.

[0015] The terminal device 14 is an information processing device used by an advertiser who posts advertisements in the mobile store 12. Like the terminal device 13, the terminal device 14 is, for example, a smartphone, a tablet terminal, a PC, or the like.

[0016] In the following, the terminal devices 13 and 14 will be distinguished and referred to as the shop owner terminal device 13 and the advertiser terminal device 14, respectively.

[0017] The network 11 is, for example, the Internet, but may also be an ad-hoc network, a LAN, a Metropolitan Area Network (MAN), or other network, or any combination of these.

[0018] In this embodiment, the server device 10 has a communication unit 101 and a control unit 103 that communicates through the communication unit 101. The control unit 103 sends information for joining the mobile store 12 heading toward the store opening area and the store owner terminal device 13 of the store owner, receives advertising information from the advertiser terminal device 14 of the advertiser who posts an advertisement at the mobile store 12 in the store opening area and sends it to the mobile store 12, and performs a process of charging the store owner a reduced store opening fee according to the store owner's popularity in the store opening area and a process of charging the advertiser an advertising fee according to the store owner's popularity. Although the popularity of the store owner may differ for each store opening area, in a store opening area where the store owner is highly popular, more customers are expected to visit the mobile store 12. Therefore, in such a store opening area, it is possible to expect more frequent exposure of the advertisement posted at the mobile store 12. Therefore, it is possible to improve the appeal rate of the advertisement posted at the mobile store 12. In addition, by reducing the store opening fee depending on the store owner's popularity in the store opening area and increasing the advertising fee charged to the advertiser, it is possible to maintain the satisfaction of the store owner and the advertiser while guaranteeing profit-making opportunities for the operator of the mobile store 12.

[0019] [Example of configuration of server device 10] The server device 10 includes a communication unit 101, a storage unit 102, and a control unit 103. The server device 10 is, for example, a single computer. Alternatively, the server device 10 may be configured with two or more server computers that are communicably connected and operate in cooperation with each other. In this case, the configuration shown in FIG. 1 is appropriately arranged in the two or more server computers.

[0020] The communication unit 101 includes one or more communication interfaces. The communication interfaces are, for example, interfaces compatible with wired or wireless LAN standards. The communication unit 101 receives information used in the operation of the server device 10, and transmits information obtained by the operation of the server device 10. The server device 10 is connected to a network 11 by the communication unit 101, and communicates information with a mobile store 12 or a shopkeeper terminal device 13 via the network 11.

[0021] The storage unit 102 includes, for example, one or more semiconductor memories, one or more magnetic memories, one or more optical memories, or a combination of at least two of them, functioning as a main storage device, an auxiliary storage device, or a cache memory. The semiconductor memory is, for example, a random access memory (RAM) or a read only memory (ROM). The RAM is, for example, a static RAM (SRAM) or a dynamic RAM (DRAM). The ROM is, for example, an electrically erasable programmable ROM (EEPROM). The storage unit 102 stores information used in the operation of the server device 10 and information obtained by the operation of the server device 10.

[0022] The control unit 103 includes one or more processors, one or more dedicated circuits, or a combination of these. The processor is, for example, a general-purpose processor such as a CPU (Central Processing Unit), or a dedicated processor such as a GPU (Graphics Processing Unit) specialized for a specific process. The dedicated circuit is, for example, an FPGA (Field-Programmable Gate Array), an ASIC (Application Specific Integrated Circuit), etc. The control unit 103 executes information processing related to the operation of the server device 10 while controlling each unit of the server device 10.

[0023] The functions of the server device 10 are realized by executing a control program in a processor included in the control unit 103. The control program is a program for making a computer execute processing of steps included in the operation of the server device 10, thereby making the computer realize a function corresponding to the processing of the steps. In other words, the control program is a program for making a computer function as the server device 10. Also, some or all of the functions of the server device 10 may be realized by a dedicated circuit included in the control unit 103. Also, the control program may be stored in a non-transitory recording / storage medium readable by the server device 10, and read by the server device 10 from the medium.

[0024] [Example of mobile store 12 configuration] The mobile store 12 has a communication unit 121, a memory unit 122, a control unit 123, a positioning unit 124, an input unit 125, and an output unit 126, as well as store equipment 127 and an advertisement display unit 128. These may be configured as one control device, or may be configured by two or more control devices, or may be configured by a control device and other devices such as a communication device. The control device includes, for example, an ECU (Electronic Control Unit) and the like. The communication device includes, for example, a DCM (Data Communication Module) and the like. The control device may also be configured to include a personal computer, a tablet terminal, a smartphone terminal, a navigation device, and the like. Each unit is connected to each other or to other devices and devices of the mobile store 12 so as to be able to communicate information with each other or with other devices and devices of the mobile store 12 through an in-vehicle network conforming to a standard such as CAN (Controller Area Network).

[0025] The communication unit 121 includes one or more communication interfaces. The communication interfaces are interfaces compatible with mobile communication standards such as LTE (Long Term Evolution), 4G (4th Generation), or 5G (5th Generation). The communication unit 121 receives information used in the operation of the control unit 123, and transmits information obtained by the operation of the control unit 123. The control unit 123 is connected to the network 11 via a mobile communication base station by the communication unit 121, and communicates information with other devices via the network 11.

[0026] The storage unit 122 includes one or more semiconductor memories, one or more magnetic memories, one or more optical memories, or a combination of at least two of these. The semiconductor memories are, for example, RAM or ROM. The RAM is, for example, SRAM or DRAM. The ROM is, for example, EEPROM. The storage unit 122 functions as, for example, a main storage device, an auxiliary storage device, or a cache memory. The storage unit 122 stores information used in the operation of the control unit 123 and information obtained by the operation of the control unit 123.

[0027] The control unit 123 includes one or more processors, one or more dedicated circuits, or a combination of these. The processor is a general-purpose processor such as a CPU, or a dedicated processor specialized for a specific process. The dedicated circuit is, for example, an FPGA or an ASIC. The control unit 123 executes information processing related to the operation of the mobile store 12.

[0028] The positioning unit 124 includes one or more GNSS (Global Navigation Satellite System) receivers. The GNSS includes at least one of, for example, GPS (Global Positioning System), QZSS (Quasi-Zenith Satellite System), BeiDou, GLONASS (Global Navigation Satellite System), and Galileo. The positioning unit 124 acquires the position information of the mobile store 12 and transmits it to the control unit 123.

[0029] The input unit 125 includes one or more input interfaces. The input interface is, for example, a physical key, a capacitive key, a pointing device, a touch screen integrated with a display, or a microphone that accepts voice input. The input interface may further include a camera that captures a captured image or an image code, or an IC card reader. The input unit 125 accepts an operation by a user to input information used for the operation of the control unit 123, and sends the input information to the control unit 123.

[0030] The output unit 126 includes one or more output interfaces. The output interface is, for example, a display or a speaker. The display is, for example, a Liquid Crystal Display (LCD) or an organic EL (Electro-Luminescence) display. The output unit 126 outputs information obtained by the operation of the control unit 123 to, for example, a user.

[0031] The functions of the control unit 123 are realized by executing a control program in a processor included in the control unit 123. The control program is a program for making a computer realize a function corresponding to the processing of a step included in the operation of the control unit 123 by making the computer execute the processing of the step. In other words, the control program is a program for making a computer function as the control unit 123. Also, some or all of the functions of the control unit 123 may be realized by a dedicated circuit included in the control unit 123. The control unit 123 generates information for controlling the various mechanisms and devices of the mobile store 12, and sends the control information to the control circuits of the various mechanisms and devices to control them.

[0032] The store facility 127 is a facility that can be set up as various stores. Stores set up in the store facility 127 include stores for selling various items, stores for providing various services such as food and beverages, beauty treatments, etc. The store facility 127 is equipped with or can be equipped with display stands for displaying items, seats where customers can sit to receive services, equipment such as tables, cooking equipment, water supply equipment, etc. for providing services, and has an indoor space where customers and sales staff can stay.

[0033] The advertisement display unit 128 is a digital signage or the like configured to be able to display advertisements by displaying advertisement information. The advertisement display unit 128 is installed in a position visible to customers when they visit the mobile store 12 or stay in the store facility 127, such as on an outer wall surface or a top board of the mobile store 12 or an inner wall surface of the store facility 127. Information on advertisements to be displayed on the advertisement display unit 128 is sent from the control unit 123.

[0034] [Example of configuration of shop owner terminal device 13 and advertiser terminal device 14] The shop owner terminal device 13 is an information terminal device such as a smartphone, a tablet terminal device, a personal computer, etc. The shop owner terminal device 13 has a communication unit 131, a memory unit 132, a control unit 133, a positioning unit 134, an input unit 135, and an output unit 136. The advertiser terminal device 14 has the same configuration as the shop owner terminal device 13, and the following description of the configuration example of the shop owner terminal device 13 is similarly applied to the advertiser terminal device 14.

[0035] The communication unit 131 has a communication module corresponding to a wired or wireless LAN standard, a module corresponding to a mobile communication standard such as LTE, 4G, 5G, etc. The shop owner terminal device 13 is connected to the network 11 via a nearby router device or a mobile communication base station by the communication unit 131, and performs information communication with other devices via the network 11.

[0036] The memory unit 132 includes one or more semiconductor memories, one or more magnetic memories, one or more optical memories, or a combination of at least two of these. The semiconductor memories are, for example, RAM or ROM. The RAM is, for example, SRAM or DRAM. The ROM is, for example, EEPROM. The memory unit 132 functions as, for example, a main memory device, an auxiliary memory device, or a cache memory. The memory unit 132 stores information used in the operation of the control unit 133 and information obtained by the operation of the control unit 133.

[0037] The control unit 133 has, for example, one or more general-purpose processors such as a CPU, MPU (Micro Processing Unit), or one or more dedicated processors specialized for a specific process. Alternatively, the control unit 133 may have one or more dedicated circuits such as an FPGA, ASIC, or the like. The control unit 133 performs overall control of the operation of the shopkeeper terminal device 13 by operating according to a control / processing program, or by operating according to an operating procedure implemented as a circuit. The control unit 133 then transmits and receives various information to and from the server device 10, etc. via the communication unit 131, and executes the operation according to this embodiment.

[0038] The positioning unit 134 includes one or more GNSS receivers. The GNSS includes at least one of GPS, QZSS, BeiDou, GLONASS, and Galileo, for example. The positioning unit 134 acquires the location information of the shop owner terminal device 13 and sends it to the control unit 133.

[0039] The input unit 135 includes one or more input interfaces. The input interface is, for example, a physical key, a capacitive key, a pointing device, a touch screen integrated with a display, or a microphone that accepts voice input. The input interface may further include a camera that captures a captured image or an image code, or an IC card reader. The input unit 135 accepts an operation to input information used for the operation of the control unit 133, and sends the input information to the control unit 133.

[0040] The output unit 136 includes one or more output interfaces. The output interface is, for example, a display or a speaker. The display is, for example, an LCD or an organic EL display. The output unit 136 outputs information obtained by the operation of the control unit 133.

[0041] The functions of control unit 133 are realized by a processor included in control unit 133 executing a control program. The control program is a program for causing the processor to function as control unit 133. In addition, some or all of the functions of control unit 133 may be realized by a dedicated circuit included in control unit 133.

[0042] [Example of operation of information processing system 1] 2A and 2B are sequence diagrams for explaining the operation procedure of the information processing system 1 in this embodiment. FIG. 2A and 2B show the procedure for the cooperation operation of the server device 10, the mobile store 12, the shopkeeper terminal device 13, and the advertiser terminal device 14. Here, an example of cooperation operation between one server device 10, one mobile store 12, and one or more shopkeeper terminal devices 13 and advertiser terminal devices 14 is shown. Steps related to various information processing of the server device 10, the mobile store 12, the shopkeeper terminal device 13, and the advertiser terminal device 14 in FIG. 2A and 2B are executed by the respective control units 103, 123, 133, and 133. In addition, steps related to the transmission and reception of various information of the server device 10, the mobile store 12, the shopkeeper terminal device 13, and the advertiser terminal device 14 are executed by the respective control units 103, 123, 133, and 133 transmitting and receiving information to each other via the communication units 101, 121, 131, and 131, respectively. In the server device 10, the mobile store 12, the shop owner terminal device 13 and the advertiser terminal device 14, the control units 103, 123, 133 and 133 respectively store the information sent and received in the memory units 102, 122, 132 and 132 as appropriate. Furthermore, in the mobile store 12, the shop owner terminal device 13 and the advertiser terminal device 14, the control units 123, 133 and 133 respectively accept input of various information through input units 125, 135 and 135 and output various information through output units 126, 136 and 136.

[0043] In step S200, the server device 10 sends a transportation plan to one or more store owner terminal devices 13. The transportation plan is a transportation plan for the mobile store 12, and includes information specifying the store opening area, the time period during which the store will be located in the store opening area, and other information. Each store owner terminal device 13 presents the transportation plan to the store owner. The store owner determines whether or not he or she wishes to open a store based on the transportation plan. For example, the store owner can determine whether the store opening area is an area in which the store owner wishes to expand his or her business.

[0044] In step S202, the shop owner terminal device 13 sends information indicating a desire to open a store to the server device 10. If a shop owner wishes to open a store, the shop owner inputs information indicating the desire to open a store into the shop owner terminal device 13. The information indicating the desire to open a store includes information specifying the mobile store 12 that wishes to open a store, and identification information for the shop owner terminal device 13 and the shop owner. In response to the shop owner's input, the shop owner terminal device 13 sends the information indicating the desire to open a store to the server device 10.

[0045] In step S203, the server device 10 identifies a store owner. The server device 10 identifies a store owner for the mobile store 12 based on the identification information added to the information indicating the desire to open a store. When the server device 10 receives information indicating the desire to open a store from a plurality of store owner terminal devices 13, the server device 10 selects one store owner using an arbitrary algorithm. For example, the server device 10 identifies the store owner of the store owner terminal device 13 that first sent information indicating the desire to open a store. Alternatively, the server device 10 may preferentially identify store owners who open stores less frequently.

[0046] In step S204, the server device 10 derives the name recognition of the shop owner of the mobile store 12. The server device 10 acquires the name recognition corresponding to the specified shop owner from, for example, the name recognition information stored in the storage unit 102. For example, a name recognition information table 30 as shown in FIG. 3 is stored in the storage unit 102. The table 30 has a score indicating the name recognition of each shop owner for each shop area. For example, the table 30 includes a score indicating the name recognition of each shop owner, such as shop owner a, shop owner b, shop owner c, etc., for each shop area, such as Chuo Ward A Town, Chuo Ward B Town, Chuo Ward C Town, etc., Minami Ward X Town, Minami Ward Y Town, Minami Ward Z Town, etc., on a five-point scale from 1 to 5. Here, a higher name recognition score indicates a higher name recognition. For example, the server device 10 derives a score indicating the name recognition of the specified shop owner from the table 30.

[0047] In step S205, the server device 10 derives a shop opening fee and an advertising fee. The shop opening fee is a fee arbitrarily set to be charged to a shop owner as compensation for opening a shop in the mobile store 12. The advertising fee is a fee arbitrarily set to be charged to an advertiser who posts an advertisement in the mobile store 12. The server device 10 derives a shop opening fee reduced according to the name recognition by an arbitrary algorithm. For example, the server device 10 multiplies an arbitrarily set base fee by a coefficient corresponding to the name recognition score to derive a reduction amount from the base fee. Then, the server device 10 derives a shop opening fee by subtracting the reduction amount from the base fee. The server device 10 also derives an advertising fee according to the name recognition. For example, the server device 10 multiplies an arbitrarily set base fee by a coefficient of a magnitude corresponding to the size of the name recognition score to derive an advertising fee.

[0048] In step S206, the server device 10 sends the name recognition information of the store owner and the advertising fee information derived based on the name recognition information to one or more advertiser terminal devices 14. The name recognition information includes information such as the store owner's name that identifies the store owner, the name recognition score of the store owner, and information on the location of the mobile store 12. Each advertiser terminal device 14 presents the name recognition information and advertising fee information to the advertiser. The higher the name recognition of the store owner in the location of the store, the more visitors are expected, and the more efficient the exposure of the posted advertisement is expected. Taking into account such expected exposure and the advertising fee, the advertiser can consider posting the advertisement.

[0049] In step S208, the advertiser terminal device 14 sends information indicating a desire to display an advertisement to the server device 10. When an advertiser wishes to display an advertisement, the advertiser inputs information indicating a desire to display an advertisement into the advertiser terminal device 14. Identification information of the advertiser terminal device 14 and the advertiser is added to the information indicating the desire to display an advertisement. In response to the advertiser's input, the advertiser terminal device 14 sends the information indicating the desire to display an advertisement to the server device 10.

[0050] In step S209, the server device 10 identifies an advertiser. For a combination of a mobile store 12 and a shop owner, the server device 10 identifies the advertiser based on the identification information added to the information indicating a desire to display an advertisement. When the server device 10 receives information indicating a desire to display an advertisement from a plurality of advertiser terminal devices 14, the server device 10 selects one advertiser using an arbitrary algorithm. For example, the server device 10 identifies the advertiser of the advertiser terminal device 14 that first sent information indicating a desire to display an advertisement. Alternatively, the server device 10 may preferentially identify an advertiser who posts advertisements less frequently.

[0051] In step S210, the server device 10 sends the booth fee billing information to the booth terminal device 13 of the specified booth. The booth fee billing information includes the booth fee and payment guide information, etc. The booth terminal device 13 presents the booth fee billing information to the booth owner.

[0052] In step S212, the shop owner terminal device 13 sends the stall fee payment information to the server device 10. The shop owner inputs information instructing payment of the stall fee into the shop owner terminal device 13. The payment information includes the shop owner's financial institution account information, etc. In response to the shop owner's input, the shop owner terminal device 13 sends the stall fee payment information to the server device 10.

[0053] In step S214, the server device 10 sends advertising fee billing information to the advertiser terminal device 14 of the specified advertiser. The advertising fee billing information includes the advertising fee, payment guide information, etc. The advertiser terminal device 14 presents the advertising fee billing information to the advertiser.

[0054] In step S216, the advertiser terminal device 14 sends advertising fee payment information to the server device 10. The advertiser inputs information instructing payment of advertising fees into the advertiser terminal device 14. The payment information includes the advertiser's financial institution account information and the like. In response to the advertiser's input, the advertiser terminal device 14 sends the advertising fee payment information to the server device 10.

[0055] In step S218, the server device 10 executes a process of charging the advertisement fee and the shop opening fee. The server device 10 executes a process of charging the shop opening fee and the advertiser's financial institution accounts based on the shop opening fee payment information and the advertising fee payment information, respectively, in cooperation with the servers of the respective financial institutions.

[0056] In step S220, the server device 10 sends a request for advertisement information to the advertiser terminal device 14. The advertiser terminal device 14 presents information prompting the advertiser to input advertisement information.

[0057] In step S222, the advertiser terminal device 14 sends the advertisement information to the server device 10. The advertiser inputs the advertisement information to the advertiser terminal device 14. The advertisement information includes information such as text and images for constructing the advertisement to be posted. In response to the input by the advertiser, the advertiser terminal device 14 sends the advertisement information to the server device 10.

[0058] In step S224, the server device 10 transmits to the mobile store 12 the advertisement information and an instruction to display the advertisement information.

[0059] In steps S226 and S228, the server device 10 sends merging instructions to the shop owner terminal device 13 and the mobile store 12, respectively. The merging instructions are instructions for the shop owner to merge with the mobile store 12 and set up store facilities, and include information such as the merging point and merging time. The shop owner obtains the information necessary for merging when the shop owner terminal device 13 presents the merging instruction to the shop owner. In addition, the mobile store 12 presents the merging instruction to the driver, and the driver obtains the information necessary for merging. Alternatively, when the mobile store 12 is driven automatically, the control unit 123 obtains the merging instruction.

[0060] In step S230, the mobile store 12 posts the advertisement information on the advertisement display unit 128 and starts moving based on the joining instruction. Then, the mobile store 12 joins with the shop owner, allowing the shop owner to set up a shop.

[0061] If there are multiple mobile stores 12, the procedures shown in FIGS. 2A and 2B are performed for each mobile store 12.

[0062] After the server device 10 has opened a store, the name recognition of the store owner can be updated according to the number of visitors. For example, the mobile store 12 detects the number of visitors using a human sensor, image processing, or the like, and sends information on the number of store owners to the server device 10. The server device 10 can, for example, rank the number of store owners and store the rank in advance in association with the name recognition score, specify a rank according to the number of visitors, and update the score according to the rank.

[0063] [Variations] In a modified example, the procedure for deriving the advertising fee (step S205) and the procedure for requesting and charging the advertising fee (steps S214, S216, S218) may be executed after the shop owner opens a shop. In that case, the mobile store 12 detects the number of visitors and sends the information to the server device 10. The server device 10 then adds an increase according to the number of visitors to the advertising fee according to the popularity of the shop owner. The increase is derived by an arbitrary algorithm, for example, by multiplying the initial base fee by an arbitrary coefficient corresponding to the number of visitors. The server device 10 charges the advertiser for the increased advertising fee. Since the appeal rate of the advertisement increases according to the number of visitors, charging the advertiser an advertising fee according to the number of visitors makes it possible to increase the profits of the operator of the mobile store 12 while obtaining a certain degree of satisfaction from the advertiser. Note that an arbitrary upper limit may be set for the increase in the advertising fee. In this way, it is possible to ensure a certain degree of predictability in the advertiser's expenditure.

[0064] According to the above-mentioned procedure, it is possible to improve the appeal rate of advertisements posted in the mobile store 12. In addition, by reducing the store opening fee according to the store owner's popularity in the store opening area and increasing the advertising fee charged to the advertiser, it is possible to guarantee profit opportunities for the operator of the mobile store 12 while maintaining the satisfaction of the store owner and the advertiser.

[0065] In the above-described embodiment, the processing and control programs that stipulate the operation of the mobile store 12, the exhibitor terminal device 13, and the advertiser terminal device 14 are stored in the memory unit 102 of the server device 10 or in the memory unit of another server device, and may be downloaded to each device via the network 11, or may be stored in a non-transitory recording and storage medium readable by each device and read from the medium by each device.

[0066] In the above, the embodiment has been described based on the drawings and examples, but it should be noted that those skilled in the art can easily make various modifications and corrections based on the present disclosure. Therefore, it should be noted that these modifications and corrections are included in the scope of the present disclosure. For example, the functions included in each means, each step, etc. can be rearranged so as not to be logically inconsistent, and multiple means, steps, etc. can be combined into one or divided into one. [Explanation of symbols]

[0067] 1. Information Processing Systems 10. Server equipment 11 Network 12 Mobile Store 13, 14 Terminal equipment 101, 121, 131 Communications Department 102, 122, 132 storage section 103, 123, 133 Control section 124, 134 Positioning unit 125, 135 Input section 126, 136 Output section 30 Tables

Claims

1. The Communications Department and A control unit that performs communication by the communication unit, The control unit transmits information for merging to the mobile store heading to the store opening area and the terminal device of the store owner, receives advertising information from the terminal device of an advertiser who displays an advertisement at the mobile store in the store opening area and transmits the advertising information to the mobile store, and performs a process of charging the store owner a store opening fee reduced according to the store owner's popularity in the store opening area and a process of charging the advertiser an advertising fee according to the popularity. Server device.

2. In claim 1, the control unit transmits a movement plan of the mobile store to a first terminal device of the store owner and receives a request to open a store from the first terminal device, and transmits information on the name recognition to a second terminal device of the advertiser and receives a request to display the advertisement from the second terminal device; Server device.

3. In claim 1, The control unit receives information on the number of visitors in the area from the mobile store, and increases the advertising fee according to the number of visitors. Server device.

4. In claim 1, The control unit receives information on the number of customers in the area from the mobile store, and changes the name recognition in accordance with the number of customers. Server device.

5. A method of operating a system having a server device, a mobile store, a first terminal device of a store owner who opens a store at the mobile store, and a second terminal device of an advertiser who displays an advertisement at the mobile store, the method comprising the steps of: The server device transmits information for merging to the mobile store heading toward the store opening area and the first terminal device; the server device receiving the advertisement information from the second terminal device and sending it to the mobile store; The server device charges the store owner a reduced store opening fee according to the store owner's popularity in the store opening area, and charges the advertiser an advertising fee according to the popularity; The method of operation includes:

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