Service providing apparatus, service providing method, program, and service providing system

Abstract

To provide an application program, a service providing apparatus, a service providing method, a program, and a service providing system capable of properly supporting a procedure to use a store.SOLUTION: An application program causes a processor of a terminal device to execute: a process to display store video on a touch panel of the terminal device, in response to a distribution of the store video; a process to display, on the touch panel, one or more icons superimposed on the store video, for starting a predetermined action related to a service to be provided to a user in cooperation with a service providing apparatus and a store pertaining to the store video; and a process to transmit, when the icon is operated, a request to start the predetermined action, to the service providing apparatus.SELECTED DRAWING: Figure 7

Description

[Technical field]

[0001] The present invention relates to an application program, a service providing device, a service providing method, a program, and a service providing system. [Background technology]

[0002] 2. Description of the Related Art Conventionally, services such as electronic payment services are widely provided via a network (Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2023-88782 A Summary of the Invention [Problem to be solved by the invention]

[0004] In today's world, there are a wide variety of stores available to users, and users often end up in a situation where they "have too many options and don't know what to do." For this reason, for example, when it comes to dining, a phenomenon may occur where users "always eat at the same restaurant."

[0005] The present invention has been made in consideration of the above circumstances, and one of its objectives is to provide an application program, a service providing device, a service providing method, a program, and a service providing system that can optimally support the process of using a store. [Means for solving the problem]

[0006] One aspect of the present invention is an application program that causes a processor of a terminal device to receive a store video and display the store video on a touch panel of the terminal device, superimpose the store video on the touch panel and display one or more icons for initiating a specified action related to a service provided to a user in cooperation with a service providing device and the store related to the store video, and, when an icon is operated, send a request to the service providing device to initiate the specified action. Effect of the Invention

[0007] According to one aspect of the present invention, it is possible to provide an application program, a service providing device, a service providing method, a program, and a service providing system that can favorably support the process leading up to using a store. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 is a diagram showing an example of a configuration for realizing an electronic payment service. [Diagram 2] This is a sequence diagram (part 1) illustrating the general flow of electronic payment. [Diagram 3] This is a sequence diagram (part 2) illustrating the general flow of electronic payment. [Figure 4] 1 is a configuration diagram of a payment server 100 according to a first embodiment. [Diagram 5] FIG. 13 is a diagram showing an example of the contents of user information 172. [Figure 6] FIG. 13 is a diagram showing an example of the contents of affiliated store / store information 176. [Figure 7] FIG. 2 is a diagram showing an example of video content. [Figure 8] FIG. 13 is a diagram for explaining the theme of a store video. [Figure 9] FIG. 13 is a diagram showing an example of a payment completion screen on which evaluation of a store can be received. [Figure 10]FIG. 11 is a sequence diagram showing an example of a process flow when the payment application 20 (user terminal device 10) and the payment server 100 cooperate to provide video content. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, with reference to the drawings, embodiments of the application program, service providing device, service providing method, program, and service providing system of the present invention will be described. Various devices for providing services to users and performing internal analysis, such as the "server", "management device", and "information providing device" that appear below, may be realized by a distributed device group, and each device may be operated by a different business operator. In addition, the owner of the device hardware (the cloud server provider) and the business operator that actually operates the device may also be different.

[0010] The application program and the payment server work together to provide an electronic payment service. The electronic payment service is an example of a "service", and the payment server is an example of a "service providing device". Based on this premise, the application program will be referred to as a "payment app" below. The electronic payment service is a service that supports payments related to the purchase of goods and services at a store. The store is, for example, a physical store (real store) existing in real space, but may also include a virtual store for electronic commerce. The virtual store may also include a store provided by an entity other than the operator of the electronic payment service. In that case, when making a payment for shopping at the virtual store, the screen is controlled to transition to an interface screen of the electronic payment service. In the electronic payment service, the store is treated as belonging to, for example, an affiliated store (brand), and processing such as payment when a purchase is made at the store is mainly performed between the user and the affiliated store. Alternatively, processing such as payment may be performed between the user and the store.

[0011] [Electronic payment service] Fig. 1 is a diagram showing an example of a configuration for realizing an electronic payment service. The electronic payment service is realized mainly by a payment server 100. The payment server 100 communicates with, for example, one or more user terminal devices 10, one or more first store terminal devices 50, and one or more second store terminal devices 70 via a network NW. The network NW includes, for example, the Internet, a LAN (Local Area Network), a wireless base station, a provider device, and the like.

[0012] The user terminal device 10 is, for example, a portable terminal device such as a smartphone or a tablet terminal. The user terminal device 10 is a computer device having at least an optical reading function, a communication function, a display function, an input reception function (touch panel), and a program execution function. In the following description, components for realizing these functions are respectively referred to as a camera, a communication device, a touch panel, a CPU (Central Processing Unit), and the like. In the user terminal device 10, a processor such as a CPU executes a payment application 20, thereby operating to provide an electronic payment service to a user in cooperation with a payment server 100. The payment application 20 is installed in the user terminal device 10 from, for example, an application store, and controls the camera, communication device, touch panel, and the like.

[0013] The first store terminal device 50 is installed, for example, in a store. The first store terminal device 50 is a computer device having at least a product price acquisition function, an optical reading function, a program execution function, and a communication function. The first store terminal device 50 includes a so-called POS (Point of Sale) device, and the product price acquisition function and the optical reading function may be realized by the POS device. The store code image 60 is placed in the store, and is a code image such as a QR code (registered trademark) printed on a paper or plastic medium. The store code image 60 may be displayed on a display placed in the store (which may be the display of a terminal device such as a smartphone).

[0014] The second store terminal device 70 is used by the operator of the affiliated store. The second store terminal device 70 is a smartphone, a tablet terminal, a personal computer, or the like. An interface 72 for affiliated stores runs on the second store terminal device 70. The interface 72 for affiliated stores may be an app for affiliated stores or a browser. The interface 72 for affiliated stores accepts coupon settings and the like made by the operator of the affiliated store and transmits them to the payment server 100. The second store terminal device 70, which is a smartphone, has the function of displaying a code image corresponding to a store code image and reading a code image displayed by the user terminal device 10 by executing the app for affiliated stores.

[0015] The payment server 100 realizes electronic payment based on payment information received from the user terminal device 10 or the first store terminal device 50. The first store terminal device 50 may include a POS device and an affiliated store server, in which case the payment information is sent from the POS device via the affiliated store server to the payment server 100. In the following explanation, no distinction is made between these two and it is assumed that the payment information is sent from the first store terminal device 50.

[0016] 2 and 3 are sequence diagrams illustrating the general flow of electronic payment. There may be two patterns of electronic payment: pattern 1 and pattern 2.

[0017] In the case of pattern 1 (hereinafter referred to as user scan) shown in FIG. 2, the user terminal device 10 with the payment application 20 activated decodes the store code image 60 by the optical reading function (S1). The store code image 60 includes store URL (Uniform Resource Locator) information. This store URL is an electronic payment service domain to which store-identifying information is added, and is associated with an affiliated store ID, a store ID, etc. in the payment server 100 (described later). The payment application 20 transmits the first payment information including the store URL and the account ID to the payment server 100 (S2). The payment server 100 searches for store information (described later) from the affiliated store ID and the store ID corresponding to the store URL, acquires the affiliated store name and the store name information (S3), and transmits it to the payment application 20 (S4). The user inputs the payment amount into the user terminal device 10 on the screen on which the affiliated store name and the store name are displayed (S5). Then, the user terminal device 10 generates second payment information including at least the payment amount, and transmits it to the payment server 100 (S6). The payment server 100 performs electronic payment based on the received second payment information (S7). The payment server 100 then transmits a payment completion notice (information for displaying a payment completion screen) to the payment application 20 (S8), and the payment application 20 displays the payment completion screen (S9). Note that when the store code image 60 is displayed on a display installed in the store, the store code image 60 may include not only the store URL but also information on the payment amount. In this case, the step of the user inputting the payment amount is omitted, and the information on the payment amount is included in the first payment information and transmitted to the payment server 100. Information on the affiliated store name and the store name may be included in the payment completion screen and displayed.

[0018] In the case of pattern 2 (hereinafter referred to as store scan) shown in FIG. 3, when the payment application 20 is started, when a payment operation is performed in the payment application 20, when an automatic update timing (e.g., every minute) occurs, and at other timings, the payment application 20 transmits a request for issuing a one-time code to the payment server 100 (S11). The payment server 100 generates a one-time code (S12) and transmits it to the payment application 20 (S13). The payment application 20 displays a code image such as a QR code or a barcode generated based on the one-time code (S14). The user holds (presents) the display surface of the user terminal device 10 over the first store terminal device 50, and the first store terminal device 50 decodes the code image by an optical reading function and obtains the one-time code, etc. (S15). The first store terminal device 50 then generates payment information including the one-time code, payment amount, affiliated store ID, store ID, etc., and transmits it to the payment server 100 (S16). The payment amount information is acquired in advance by reading a barcode or manually entering it. The payment server 100 identifies the user corresponding to the one-time code based on the received information and performs electronic payment (S17). The payment server 100 then transmits a payment completion notice to the payment application 20 (S18), and the payment application 20 displays a payment completion screen (S19).

[0019] Note that electronic payment may be performed using only one of the above patterns. Furthermore, the "account ID" described in FIG. 2 may be other information (e.g., a phone number) that can be used as user identification information. Furthermore, issuing a one-time code may be omitted in the store scan, and the payment application 20 may display a code image generated based on the user's account ID. In this case, the payment server 100 identifies the user corresponding to the account ID instead of identifying the user corresponding to the one-time code.

[0020] [Payment server] FIG. 4 is a configuration diagram of the payment server 100 according to the first embodiment. The payment server 100 includes, for example, a communication unit 110, a payment content providing unit 120, a payment processing unit 130, an information management unit 140, and a storage unit 170. The payment content providing unit 120 includes, for example, a video content providing unit 122. The video content providing unit 122 includes, for example, a video distribution unit 122A, an action execution unit 122B, and a ranking processing unit 122C. The components other than the communication unit 110 and the storage unit 170 are realized by, for example, a hardware processor such as a CPU executing a program (software). Some or all of these components may be realized by hardware (including circuitry) such as an LSI (Large Scale Integration), an ASIC (Application Specific Integrated Circuit), an FPGA (Field-Programmable Gate Array), or a GPU (Graphics Processing Unit), or may be realized by cooperation between software and hardware. The program may be stored in advance in a storage device (a storage device with a non-transient storage medium) such as an HDD (Hard Disk Drive) or flash memory, or may be stored in a removable storage medium (non-transient storage medium) such as a DVD or CD-ROM, and installed in the storage device by inserting the storage medium into a drive device.

[0021] The storage unit 170 is a HDD, a flash memory, a RAM (Random Access Memory), etc. The storage unit 170 may be a NAS (Network Attached Storage) device that the payment server 100 can access via a network. The storage unit 170 stores information such as user information 172, payment content information 174, affiliated store / shop information 176, and a distribution table 178.

[0022] The communication unit 110 is a communication interface for connecting to the network NW. The communication unit 110 is, for example, a network interface card.

[0023] The payment content providing unit 120 has, for example, a function of a Web server, and provides information (content) for displaying various screens of the electronic payment service to the user terminal device 10. The payment content providing unit 120 appropriately reads necessary content from the payment content information 174 and provides it to the user terminal device 10. The user terminal device 10 accepts various inputs by the user while the content is being played by the payment application 20, and transmits the above-mentioned payment information and the like to the payment server 100. The function of the video content providing unit 122 will be described later.

[0024] The payment processing unit 130 performs payment processing based on the payment information transmitted by the user terminal device 10 or the first store terminal device 50. The payment processing unit 130 performs payment processing while referring to the user information 172.

[0025] FIG. 5 is a diagram showing an example of the contents of the user information 172. The user information 172 is an example of the registration information of a user. The user information 172 is information associated with, for example, a user URL, an account ID, a telephone number, a password, an email address, a user ID, a name, an address, a date of birth, a registration date, a charge balance, a deferred payment setting, a deferred payment limit, a deferred payment usage amount, a deferred payment available amount, a payment method setting, a bank account, a credit card number, charge history information, payment history information, a following store, and user characteristic information. The user URL is used for a remittance process between users. When registering for the electronic payment service, it is necessary to register a telephone number and a password. The account ID is issued to the user by the payment server 100, and the user ID is an ID that can be set by the user at will (does not have to be set). Similarly, the email address, and the name, address, and date of birth are information that can be set by the user at will (does not have to be set). The registration date is the date on which the user registered for the electronic payment service (the date on which the account was created). Hereinafter, the user's instance (electronic payment account) to which this information is associated will be referred to as an account.

[0026] The charge balance is information indicating the balance of electronic money that is set by a user by transferring money to an account in advance. Methods of transfer include transfer from an ATM (Automatic Teller Machine) of a designated company (bank) and transfer from a registered bank account. Deferred payment setting is information indicating whether or not the setting for enabling electronic payment by deferred payment has been completed, and is set to either "completed" or "not completed." Further details of deferred payment will be described later. The payment method setting is setting information indicating whether the user will make electronic payment from the charge balance at that time or payment by deferred payment. The bank account and credit card number are information on a bank account or credit card number (account number, card number) that can be deposited into an electronic payment service. The charge history information is a history of the user transferring money to an electronic payment service in advance to increase the charge balance. The payment history information is information indicating the details of the payment made by the user (date and time, store ID of the store where the purchase was made, payment amount, payment method, etc.) for each payment.

[0027] 6 is a diagram showing an example of the contents of affiliated store / store information 176. The affiliated store / store information 176 includes, for example, a first table 176A in which an affiliated store ID and a store ID are associated with a store URL, a second table 176B in which an affiliated store name and sales amount (described above) are associated with an affiliated store ID, and a third table 176C in which a store name is associated with a store ID. In addition to this information, the affiliated store / store information 176 may also include information (meta information) such as the affiliated store or store category, the store location, payment pattern, or store characteristic information indicating the characteristics of the store, a store video introducing the store, store evaluation information, and average usage amount.

[0028] The information management unit 140 manages user information 172 and affiliated store / store information 176 based on information acquired from the user terminal device 10 and the second store terminal device 70. The information management unit 140 adds new records to, edits, and deletes the user information 172 and affiliated store / store information 176.

[0029] [Electronic payment] When payment information is acquired from the user terminal device 10 or the first store terminal device 50, the payment processing unit 130 refers to the user information 172 to acquire the "payment method setting" of the user. For a user whose "payment method setting" is set to "charge balance", the payment processing unit 130 performs electronic payment as follows. For example, the payment processing unit 130 performs electronic payment by decreasing the charge balance managed in association with the user ID and increasing the item value of the affiliated store's sales. The item value of the affiliated store's sales is not used as electronic money itself, for example, and an amount corresponding to the item value of the sales is transferred to a bank account in a cycle according to an agreement between the affiliated store and the electronic payment service.

[0030] The payment processing unit 130 performs electronic payment for users whose "setting information" is set to "deferred payment" as follows. Deferred payment is set separately from "credit payment" in cooperation with a credit card company, which is a separate entity from the operator of the electronic payment service, and the operator of the electronic payment service acts as a creditor and allows electronic payment that is not dependent on the charge balance within the deferred payment limit. In order to receive the deferred payment service, a credit card provided by the operator of the electronic payment service may be required. The amount used for deferred payment is settled on the payment date of the following month, for example, by debiting from a bank account, for one month. In this case, the payment processing unit 130 performs provisional payment by adding the payment amount to the deferred payment amount and subtracting the same amount from the available deferred payment amount, and when the closing date comes, it performs processing to debit the payment for the current month on the payment date of the following month as described above, or requests the operator of the credit card company to perform such processing. In addition, if the payment amount exceeds the available deferred payment amount at the time of provisional payment, an error notification is returned to the payment application 20.

[0031] [Video content] The functions of the video content providing unit 122 will be described below. The video content providing unit 122 is activated, for example, by a predetermined icon operation on the top screen of the payment application 20, or by detecting an utterance such as "video" by voice. The payment application 20 displays a video (video content) on the touch panel of the user terminal device 10. The video content is content that introduces stores. The stores may include various types of stores, or may be limited to restaurants. The payment application 20 receives store videos distributed from the payment server 100 and displays the video content on the touch panel of the user terminal device 10.

[0032] (Payment app processing) First, the processing of video content on the payment application 20 side will be described.

[0033] FIG. 7 is a diagram showing an example of video content. The video content is, for example, a store video displayed in full screen, with various areas and multiple icons (meaning images that can be operated by a user) superimposed on the store video. At least some of the multiple icons are for initiating a predetermined action related to the electronic payment service and the store related to the store video. When an icon is operated, the payment application 20 transmits a request to the action execution unit 122B of the payment server 100 to execute the predetermined action.

[0034] In the video content, for example, icons IC1 to IC7 and areas A1 to A3 are provided. Icon IC1 is for requesting the payment server 100 to start displaying the video content. Icon IC2 is for instructing the user to follow the store related to the store video (an example of a predetermined action). By following, a list screen of the followed stores can be viewed by the user operating the touch panel.

[0035] The icon IC3 is for requesting the payment server 100 to deliver information for displaying on a map the location of the store related to the store video.

[0036] The icon IC4 indicates that a coupon can be obtained by following this store, and is for requesting a transition to a follow screen to the payment server 100. In addition, a display may be made to indicate that the store video is related to the following store.

[0037] The icon IC5 is for requesting the payment server 100 to switch the theme of the store video. FIG. 8 is a diagram for explaining the theme of the store video. For a certain theme, the ranking processing unit 122C of the payment server 100 performs ranking processing of the store videos to be distributed, and performs internal ranking. In the payment application 20, the store video with the highest ranking is displayed first, but when the user performs a swipe operation up and down or left and right (hereinafter, up and down), a request is made to the video distribution unit 122A of the payment server 100 to switch to a store video with a higher or lower ranking. For example, when an upward swipe operation is performed, the video distribution unit 122A distributes a store video with a lower ranking, and when a downward swipe operation is performed, the video distribution unit 122A distributes a store video with a higher ranking. Since the first distributed store video has the highest ranking, even if a downward swipe operation is performed, the video distribution unit 122A does not switch the store video (it may switch to the store video with the lowest ranking). The theme is set as a store being followed, a district such as "XX ward," "Recommended for you," "New discovery," etc. The ranking processing unit 122C ranks stores in order of the degree to which they match these themes. Icon IC5 is used to request the settlement server 100 to switch the series of store videos displayed as a series in this way.

[0038] The payment app 20 displays the store name of the store related to the store video in area A1. The payment app 20 displays evaluation information of the store in area A2. The payment app 20 displays the average spending amount of the store in area A3. The payment app 20 displays the hashtag attached to the store or the store video in area A4. This information is sent from the payment server 100 as meta information associated with the store video, as described later.

[0039] The payment application 20 may accept a store evaluation by the user on the payment completion screen described above. FIG. 9 is a diagram showing an example of a payment completion screen that can accept store evaluations. Information entered on this screen is sent to the payment server 100, and reflected in the store evaluation information after undergoing statistical processing. Store evaluations are expressed, for example, by the number of stars, and users input their evaluation by tapping the number of stars corresponding to their evaluation. Users can also input additional evaluations such as "good atmosphere," "delicious," "good customer service," "reasonable prices," and "carefully selected menu."

[0040] (Processing on the payment server side) The video content providing unit 122 will be described. The video distribution unit 122A selects a store video based on the distribution table 178 provided by the ranking processing unit 122C as a result of the ranking process, and distributes the selected store video to the user terminal device 10 by streaming, for example. The distribution table 178 is information indicating the ranking for each theme as shown in FIG. 8. When the video distribution unit 122A acquires information (request) indicating that a swipe operation or an operation to switch the theme has been performed from the payment application 20, the video distribution unit 122A switches the store video to be distributed based on the operation content and the distribution table 178. The video distribution unit 122A acquires store meta information related to the store video from the affiliated store / store information 176, and distributes the store video to the user terminal device 10 together with the store video.

[0041] When the action execution unit 122B receives information (request) from the payment application 20 indicating that an icon has been operated, it executes a predetermined action, such as having the user follow the store related to the store video or sending information to the user terminal device 10 for displaying the location of the store related to the store video on a map.

[0042] The ranking processing unit 122C performs ranking processing of stores by theme or ranking processing of store videos. Ranking processing of stores is performed solely based on meta information of stores, while ranking processing of store videos is performed by further taking into consideration information such as the quality of the store videos. Either ranking processing may be performed, but in the following, ranking processing of stores is performed solely based on meta information of stores, and the result is assumed to be the ranking of the corresponding store videos.

[0043] An example of the ranking process will be described below. First, the ranking processor 122C roughly extracts stores centered on the user's location (which may be a location sent from the payment application 20 as location information, or a location estimated from the payment history, etc.) and sets the stores as a population.

[0044] First, a case where the theme is "recommended for you", that is, where only the compatibility between the store and the user is taken into consideration, will be described. The ranking processing unit 122C generates store characteristic information for each store in advance and registers it in the affiliated store / store information 176. The store characteristic information is a store characteristic vector in which information such as category, location, payment pattern, and attribute (for families, for couples, etc.) is used as vector elements. The store characteristic vector may have the properties of a distributed representation vector in which the distance becomes closer (or the cosine similarity becomes larger) when used by the same user.

[0045] Furthermore, the ranking processing unit 122C generates user characteristic information based on the attributes of the user (age, sex, occupation, address, etc.), preferences estimated from the evaluations and the like described in Fig. 9, payment history, etc., and registers the information in the user information 172. The user characteristic information is, for example, a user characteristic vector with the same number of dimensions as the store characteristic vector. The user characteristic vector may have the properties of a distributed representation vector in which the distance between users who have visited the same store is close to each other.

[0046] When performing ranking processing for a certain user, the ranking processing unit 122C acquires the user characteristic vector of the user from the user information 172, and calculates the distance between the user characteristic vector and the store characteristic vectors of all stores. Then, the store characteristic vectors are arranged in order from the shortest distance, and the stores corresponding to the store characteristic vectors are ranked. At this time, the ranking processing unit 122C may apply some random element.

[0047] Without being limited to this, the ranking processing unit 122C may obtain the degree of match with the user for each store by inputting user characteristic information and store characteristic information into a trained model that has been trained to output the degree of match when the information is input, and may rank the stores in order of highest degree of match.

[0048] Regarding other themes, for example, when themes are "following" or "XX ward", the ranking processing unit 122C may first narrow down the results, or may correct the ranking depending on whether the results match the theme. In addition, when the theme is "new discovery", the ranking unit 122C may rank the stores by arranging the store feature vectors in descending order of distance from the user feature vector, in contrast to the above.

[0049] (Processing sequence) FIG. 10 is a sequence diagram showing an example of a process flow when the payment application 20 (user terminal device 10) and the payment server 100 cooperate to provide video content.

[0050] First, when a user operates the icon IC1 (S1), the payment application 20 transmits a store video distribution request to the payment server 100 (S2). The payment server 100 selects a store video based on the ranking result as described above, and distributes it together with meta information of the corresponding store to the payment application 20 (S3). The payment application 20 superimposes various icons and areas on the store video to form video content (S4).

[0051] When the user performs a swipe or theme change operation while video content is being provided (S5), the payment application 20 notifies the payment server 100 of the operation (S6). The payment server 100 switches the store video according to the operation (S7), and delivers the switched store video together with meta information of the corresponding store to the payment application 20 (S8).

[0052] Furthermore, if the user performs an icon operation other than theme switching while video content is being provided (S9), the payment application 20 notifies the payment server 100 of the operation (S10). The payment server 100 executes a predetermined action according to the operation (S11).

[0053] According to the embodiment described above, it is possible to provide optimal support for the process leading up to using a store.

[0054] The above describes the form for carrying out the present invention using an embodiment, but the present invention is not limited to such an embodiment, and various modifications and substitutions can be made within the scope that does not deviate from the gist of the present invention. [Explanation of symbols]

[0055] 10 User terminal device 20. Payment App 100 Payment Server 120 Payment Contents Provider 122 Video Contents Provider 122A Video Distribution Department 122B Action Execution Department 122C Ranking processing section 130 Payment processing unit 140 Information Management Department

Claims

1. A processor of the terminal device A process of receiving a store video and displaying the store video on a touch panel of the terminal device; a process of displaying, on the touch panel, one or more icons for triggering a predetermined action related to a service provided to a user in cooperation with a service providing device and a store related to the store video, by superimposing the icon on the store video; a process of transmitting a request for initiating the predetermined action to the service providing device when the icon is operated; An application program for executing the following:

2. The predetermined action includes having the user follow a store related to the store video.

2. The application program according to claim 1.

3. the predetermined action includes delivering, to the terminal device, information for displaying on a map a location of a store related to the store video; 2. The application program according to claim 1.

4. A processor of the terminal device When a swipe operation is performed on the touch panel, a process for switching to a store video of another store is performed.

2. The application program according to claim 1.

5. The store videos that are sequentially switched by the swipe operation are ranked as a result of a ranking process performed in the service providing device.

5. The application program according to claim 4.

6. The ranking process is performed for each of a plurality of themes, the predetermined action includes switching the theme; 6. The application program according to claim 5.

7. the service is an electronic payment service; The processor of the terminal device further comprises: A process of accepting a user's evaluation of the store where the electronic payment has been made on a payment completion screen that is presented upon completion of the electronic payment; a process of transmitting the content of the evaluation to the service providing device as material for the ranking process; 7. The application program according to claim 5 or 6, for executing the above.

8. A service providing device that provides a service to a user in cooperation with an application program running on a terminal device, a video distribution unit that distributes store videos to the terminal device in response to a request from the application program; an action execution unit that executes a predetermined action related to the service and a store related to the store video in response to a request transmitted from the application program in response to an operation of an icon displayed on a touch panel of the terminal device so as to be superimposed on the store video; A service providing device comprising:

9. A ranking processing unit that performs a ranking process to rank the store videos based on the characteristic information of the users and the characteristic information of the stores, The video distribution unit distributes the store video based on a result of the ranking process. The service providing device according to claim 8.

10. The ranking processing unit performs the ranking process for each of a plurality of themes, the video distribution unit distributes the store video based on a result of the ranking process corresponding to a theme selected on the terminal device. The service providing device according to claim 9.

11. the service is an electronic payment service; the ranking processing unit acquires, from the terminal device, the contents of the evaluation accepted by the terminal device on a payment completion screen presented at the completion of the electronic payment, and performs the ranking processing based on the contents of the evaluation.

11. The service providing device according to claim 9 or 10.

12. a service providing device that provides a service to a user in cooperation with an application program running on a terminal device, A process of delivering a store video to the terminal device in response to a request from the application program; a process of executing a predetermined action related to the service and the store related to the store video in response to a request transmitted from the application program in response to an operation of an icon displayed on a touch panel of the terminal device while being superimposed on the store video; A service delivery method that performs the above.

13. A processor of a service providing device that provides a service to a user in cooperation with an application program running on the terminal device, A process of delivering a store video to the terminal device in response to a request from the application program; a process of executing a predetermined action related to the service and the store related to the store video in response to a request transmitted from the application program in response to an operation of an icon displayed on a touch panel of the terminal device while being superimposed on the store video; A program for executing the above.

14. A process of receiving a store video and displaying the store video on a touch panel; A process of displaying, on the touch panel, one or more icons for triggering a predetermined action related to a service provided to a user in cooperation with a service providing device and a store related to the store video, by superimposing the icon on the store video; a process of transmitting a request for initiating the predetermined action to the service providing device when the icon is operated; A terminal device that executes the A service providing device that cooperates with the terminal device to provide a service to a user, a video distribution unit that distributes store videos to the terminal device in response to a request from the terminal device; an action execution unit that executes a predetermined action related to the service and the store in response to a request transmitted from the terminal device in response to an operation of an icon displayed on a touch panel of the terminal device so as to be superimposed on the store video; A service providing device having A service providing system comprising:

Images