Sales promotion device, sales promotion method, and program

Abstract

To provide sales promotion information of an appropriate product.SOLUTION: A sales promotion device comprises: customer history acquisition means which acquires purchase history information including a purchase history of a customer who purchases a product; customer position acquisition means which acquires customer position information indicating a position of the customer; sales promotion determination means which determines a product to be a target of sales promotion and a type of sales promotion information for the sales promotion on the basis of the purchase history information acquired by the customer history acquisition means and the customer position information acquired by the customer position acquisition means; and sales promotion provision means which provides the customer with sales promotion information of the product determined by the sales promotion determination means.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present disclosure relates to a sales promotion device, a sales promotion method, and a program for promoting sales of products. [Background technology]

[0002] BACKGROUND ART A sales promotion device is known that provides customers with sales promotion information for products that are being promoted based on customer purchase history information and customer location information (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2023-030008 Summary of the Invention [Problem to be solved by the invention]

[0004] However, the sales promotion device does not provide the sales promotion information to the customer while taking into consideration the type of the sales promotion information, such as product information, discount information, etc. Therefore, there is a risk that the sales promotion information for the most appropriate product may not be provided to the customer.

[0005] An object of the present disclosure is to provide a sales promotion device, a sales promotion method, and a program that solve any of the above-mentioned problems. [Means for solving the problem]

[0006] In order to achieve the above object, one aspect of the present disclosure is to a customer history acquisition means for acquiring purchase history information including a purchase history of a customer who purchases a product; a customer location acquisition means for acquiring customer location information indicating the location of the customer; a sales promotion determination means for determining the products to be promoted and the type of sales promotion information when the sales promotion is carried out, based on the purchase history information acquired by the customer history acquisition means and the customer location information acquired by the customer location acquisition means; a sales promotion providing means for providing the customer with sales promotion information for the product determined by the sales promotion determining means; A sales promotion device comprising: is. In order to achieve the above object, one aspect of the present disclosure is to acquiring purchase history information including a purchase history of a customer who purchases a product; acquiring customer location information indicating a location of the customer; determining, based on the acquired purchase history information and the acquired customer location information, products to be promoted and types of promotional information when the promotion is carried out; providing promotional information for the determined product to the customer; sales promotion methods, including is. In order to achieve the above object, one aspect of the present disclosure is to A process of acquiring purchase history information including the purchase history of a customer who purchases a product; A process of acquiring customer location information indicating the location of the customer; a process of determining products to be promoted and types of promotional information for the promotion based on the acquired purchase history information and the acquired customer location information; providing the customer with sales promotion information for the determined product; A program that causes a computer to execute is. [Effects of the Invention]

[0007] According to the present disclosure, it is possible to provide a sales promotion device, a sales promotion method, and a program that solve any of the above-mentioned problems. [Brief explanation of the drawings]

[0008] [Figure 1] FIG. 2 illustrates an example of the hardware configuration of a sales promotion device. [Figure 2] FIG. 1 illustrates an example of a system configuration of a sales promotion device. [Figure 3] 1 is a flowchart illustrating an example flow of a sales promotion method. [Figure 4] FIG. 1 illustrates an example of a system configuration of a sales promotion device. [Figure 5] FIG. 1 illustrates an example of a system configuration of a sales promotion device. DETAILED DESCRIPTION OF THE INVENTION

[0009] Embodiment 1 An example of the configuration of a sales promotion device will be described below with reference to Figures 1 and 2. The sales promotion device 1 according to this embodiment provides, for example, appropriate product sales promotion information to customers who are shopping in a store. This allows for more efficient sales promotion of products to customers.

[0010] The sales promotion information for a product includes, for example, product information indicating the contents of the product, coupon information for the product, discount information for the product, usage information indicating how to use the product, etc. Usage information includes, for example, how to use a home appliance, recipe information indicating how to cook a dish, etc.

[0011] As shown in FIG. 1, the sales promotion device 1 of this embodiment has the hardware configuration of a typical computer, including a processor 11 such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit), an internal memory 12 such as a RAM (Random Access Memory) or a ROM (Read Only Memory), a storage device 13 such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive), an input / output I / F 14 for connecting peripheral devices such as a display, and a communication I / F 15 for communicating with devices external to the device.

[0012] The sales promotion device 1 may be configured as, for example, a server, and each unit may be connected to communicate with each other wirelessly, such as via Wifi (registered trademark).

[0013] The sales promotion device 1 according to this embodiment includes, for example, a customer history acquisition unit 2, a customer position acquisition unit 3, a sales promotion decision unit 4, and a sales promotion provision unit 5, as shown in FIG.

[0014] The customer history acquisition unit 2 is a specific example of a customer history acquisition means. The customer history acquisition unit 2 acquires purchase history information including the customer's past purchase history. The purchase history information of each customer is stored as a data database in a storage device or the like using, for example, a POS (Point of Sales) system. The customer history acquisition unit 2 can acquire the purchase history information of the customer from the storage device or the like.

[0015] For example, the customer history acquisition unit 2 identifies a customer based on image information of the customer taken by a camera in the store or information on a mobile device such as a smartphone carried by the customer. Then, the customer history acquisition unit 2 acquires purchase history information corresponding to the identified customer from a storage device or the like.

[0016] The customer history acquisition unit 2 may acquire purchase history information corresponding to the customer's attribute information. The attribute information includes, for example, age, sex, physical characteristics (height, weight, etc.), family structure, occupation, hobbies, preferences, etc. This allows more appropriate purchase history information corresponding to the customer to be acquired.

[0017] The customer history acquisition unit 2 identifies a customer based on, for example, information on the customer's mobile device, and acquires purchase history information corresponding to the attributes of the identified customer from a storage device, etc. The customer history acquisition unit 2 transmits the purchased history information of the customer acquired as described above to the sales promotion decision unit 4.

[0018] The customer location acquisition unit 3 is a specific example of a customer location acquisition means. The customer location acquisition unit 3 acquires customer location information indicating the location of the customer. The customer location acquisition unit 3 can acquire customer location information based on image information of the customer taken by a camera in the store and information on a mobile device carried by the customer. The information on the mobile device is, for example, GPS (Global Positioning System) information of the mobile device.

[0019] The customer location information may include flow line information indicating the route of a customer's movement when purchasing a product.

[0020] The customer position acquisition unit 3 generates a past flow line based on, for example, past position information of the customer. On the other hand, the customer position acquisition unit 3 may estimate a future flow line from the past flow line history of the customer (or a customer with the same attributes as the customer).

[0021] Furthermore, the customer position acquisition unit 3 may estimate a future line of movement (such as the order in which products will be viewed and the direction in which the customer will proceed) based on the characteristics and attributes of the customer. The customer position acquisition unit 3 may estimate the direction of movement of the customer based on images captured by an acceleration sensor or camera on a mobile device carried by the customer, and may estimate a future line of movement based on the estimated direction of movement.

[0022] The customer location acquisition unit 3 transmits the customer location information of the customer acquired as described above to the sales promotion decision unit 4.

[0023] The sales promotion decision unit 4 is a specific example of a sales promotion decision means. The sales promotion decision unit 4 decides the products to be promoted (hereinafter referred to as promotional products) and the type of sales promotion information to be used when promoting the products, based on the purchase history information acquired by the customer history acquisition unit 2 and the customer location information acquired by the customer location acquisition unit 3.

[0024] For example, the sales promotion decision unit 4 estimates that products that the customer has previously purchased are candidate products based on the purchase history information.

[0025] The sales promotion decision unit 4 may estimate the final candidate products as the candidate products after excluding products on (or in the vicinity of) the customer's previous path from the candidate products. This allows for more efficient narrowing down of the candidate products.

[0026] Furthermore, the sales promotion decision unit 4 determines, from among the estimated candidate products, those candidate products that are located within a predetermined distance from the current location of the customer based on the customer location information, as promotional products.

[0027] Furthermore, the sales promotion decision unit 4 decides the type of sales promotion information to be at least one of product information, coupon information, discount information, and usage method information based on at least one of the customer's purchase history information and customer location information.

[0028] If the sales promotion decision unit 4 determines based on the flow line information of the customer location information that the customer is undecided about purchasing a product (wandering around the location), the sales promotion decision unit 4 may decide to set the type of sales promotion information as discount information for promotional products. By providing the discount information, it is possible to effectively promote sales of the product that the customer is undecided about purchasing.

[0029] The purchase history information may include information on whether each customer has purchased a product in accordance with the sales promotion information of the product that has been provided in the past. The sales promotion decision unit 4 may determine the type of sales promotion information for the customer based on this purchase history information. This allows for more efficient sales promotion using the purchase history information.

[0030] For example, the sales promotion decision unit 4 determines the type of sales promotion information to be the type of product that was purchased when the product was provided to the customer in the past, based on the purchase history information. More specifically, if customer A purchased the promotion product in the past by providing discount information to customer A, the sales promotion decision unit 4 determines the type of sales promotion information to be discount information, based on the purchase history information.

[0031] When the sales promotion decision unit 4 determines that a customer is leaving the store based on the flow line information of the customer location information, it may decide that the type of sales promotion information is at least one of coupon information and discount information for promotional products that can be used the next time the customer visits the store, thereby increasing the possibility that the customer will use the coupon information or discount information to purchase promotional products the next time they visit the store.

[0032] When the sales promotion decision unit 4 determines that a customer will enter a store based on the flow line information of the customer location information, it may decide to set the type of sales promotion information to product information. The product information may include, for example, information about new products. This increases the possibility that the customer will refer to the product information after entering the store and purchase a promotional product.

[0033] The sales promotion decision unit 4 may determine the type of sales promotion information based on the product that the customer is trying to purchase, as recipe information (usage information) related to the product and product information of the product. Note that the sales promotion decision unit 4 can determine the product that the customer is trying to purchase based on, for example, images of the customer, cart, shopping basket, etc. taken by a camera.

[0034] For example, when a customer is trying to purchase vegetables related to curry in a vegetable section, the sales promotion decision unit 4 decides the types of sales promotion information to be recipe information for that curry and product information related to curry.

[0035] The sales promotion decision unit 4 may decide the type of sales promotion information to be product discount information based on the customer's family structure (such as the age group of the family, the presence and number of children, etc.). For example, if the customer has a large number of children, product discount information may be effective for sales promotion.

[0036] The sales promotion determining unit 4 transmits the type of the promotion product and its sales promotion information determined as described above to the sales promotion providing unit 5.

[0037] The sales promotion providing unit 5 is a specific example of a sales promotion providing means. The sales promotion providing unit 5 provides the customer with sales promotion information for the promotional product determined by the sales promotion determining unit 4. The sales promotion providing unit 5 provides the customer with the determined type of sales promotion information (product information, coupon information, discount information, usage method information, etc.) for the determined promotional product.

[0038] For example, the sales promotion unit 5 may transmit the sales promotion information to a mobile device such as a smartphone carried by a customer as email information, AR (Augmented Reality) image information, SNS (Social Networking Service) information, etc. The sales promotion unit 5 may also display the sales promotion information on a display unit (such as a display device) of a cart carried by the customer, or on a display unit provided in front of a cash register or on a product shelf. Furthermore, the sales promotion unit 5 may notify the sales promotion information by voice using a speaker provided in the store, on the cart, on the mobile device, etc.

[0039] The sales promotion providing unit 5 may change the method and destination of providing the sales promotion information as described above depending on the type of sales promotion information, thereby enabling the sales promotion information to be provided more appropriately depending on the type of sales promotion information.

[0040] For example, the sales promotion providing unit 5 may transmit coupon information to a mobile terminal such as a smartphone carried by the customer, and display product information on the display unit of the cart.

[0041] Furthermore, the sales promotion providing unit 5 may be configured to notify the customer of sales promotion information by voice when the customer leaves the store. This is because the customer puts away their mobile device when leaving the store and is therefore unable to see the sales promotion information. When the sales promotion providing unit 5 determines that the customer has come to a product shelf, it may display product information on that product shelf, shelf position information of products previously purchased, and the like on a display unit attached to that product shelf.

[0042] The sales promotion providing unit 5 may provide sales promotion information to customers based on customer movement line information so as to guide them to areas with few people or to a guidance destination (a location to which the customer is to be guided). For example, the sales promotion providing unit 5 may provide customers with sales promotion information (such as discount information) for products located in areas with few people or at guidance destination locations. Furthermore, the sales promotion providing unit 5 may provide product information for a shelf to customers passing near that shelf based on customer position information and shelf information (information indicating the location of products and which products are on which shelves).

[0043] Next, a sales promotion method using the sales promotion device 1 according to the present embodiment will be described below. Fig. 3 is a flowchart showing an example of the flow of the sales promotion method.

[0044] The customer history acquisition unit 2 acquires purchase history information including the purchase history of a customer from a storage device or the like (step S101).

[0045] The customer location acquisition unit 3 acquires customer location information of the customer based on information on the mobile terminal carried by the customer (step S102).

[0046] The sales promotion decision unit 4 decides the type of promotional products and sales promotion information to be used when conducting sales promotion based on the purchase history information acquired by the customer history acquisition unit 2 and the customer location information acquired by the customer location acquisition unit 3 (step S103).

[0047] The sales promotion providing unit 5 provides the customer with the sales promotion information of the sales promotion item determined by the sales promotion determining unit 4 (step S104).

[0048] As described above, according to the sales promotion method of this embodiment, sales promotion information can be provided to customers while taking into full consideration the type of sales promotion information, such as product information and discount information, etc. Therefore, more appropriate product sales promotion information can be provided to customers.

[0049] Embodiment 2 As shown in FIG. 4, in addition to the above configuration, the sales promotion device 20 according to this embodiment further includes an inventory acquisition unit 6 that acquires product inventory information including inventory information for each product.

[0050] The inventory acquisition unit 6 is a specific example of inventory acquisition means. Inventory information includes, for example, the number of items in stock, the number of items out of stock, and the number of items scheduled to be stocked. Product inventory information is managed, for example, by a POS system or the like, and is accumulated as a data database in a storage device or the like. The inventory acquisition unit 6 can sequentially acquire product inventory information from the storage device or the like.

[0051] The sales promotion decision unit 4 may determine the products to be promoted and the type of sales promotion information to be used when promoting the products, based on the purchase history information acquired by the customer history acquisition unit 2, the customer location information acquired by the customer location acquisition unit 3, and the product inventory information acquired by the inventory acquisition unit 6. This allows the sales promotion of appropriate products, for example, by promoting only products that are in stock as promotional products.

[0052] For example, the sales promotion decision unit 4 estimates products that the customer has previously purchased as candidate products based on purchase history information. From the estimated candidate products, the sales promotion decision unit 4 extracts candidate products that are located near the customer's current location or near the customer's movement path based on customer location information.

[0053] The sales promotion decision unit 4 then determines the final promotional products from the extracted candidate products based on the product inventory information, excluding products whose inventory quantity is below a predetermined value and is out of stock or low in stock. The sales promotion providing unit 5 provides the customer with sales promotion information about the promotional products determined by the sales promotion decision unit 4.

[0054] Embodiment 3 As shown in FIG. 5, in addition to the above configuration, the sales promotion device 30 according to this embodiment further includes a purchase candidate product acquisition unit 7 that acquires purchase candidate product information indicating products that a customer is considering purchasing.

[0055] The purchase candidate product acquisition unit 7 is a specific example of a purchase candidate product acquisition means. The purchase candidate product acquisition unit 7 can acquire purchase candidate product information indicating products that a customer is planning to purchase, based on, for example, images of a customer, a cart, a shopping basket, etc. captured by a camera.

[0056] The sales promotion decision unit 4 determines the products to be promoted and the type of sales promotion information to use when promoting sales, based on the purchase history information acquired by the customer history acquisition unit 2, the customer location information acquired by the customer location acquisition unit 3, and the candidate product information acquired by the candidate product acquisition unit 7. This allows for appropriate sales promotion, for example, by excluding products already in a cart from the promotional products.

[0057] For example, the sales promotion decision unit 4 estimates products that the customer has previously purchased as candidate products based on purchase history information. From the estimated candidate products, the sales promotion decision unit 4 extracts candidate products that are located near the customer's current location or near the customer's movement path based on customer location information.

[0058] Then, the sales promotion decision unit 4 decides the final promotional products from the extracted candidate products based on the candidate product information, excluding products already in the cart, etc. The sales promotion providing unit 5 provides the customer with sales promotion information about the promotional products decided by the sales promotion decision unit 4.

[0059] The present disclosure can also be implemented by causing a processor to execute a computer program to perform the processing shown in FIG. 3, for example.

[0060] The program can be stored and supplied to a computer using various types of non-transitory computer readable media. Non-transitory computer readable media include various types of tangible storage media. Examples of non-transitory computer readable media include magnetic recording media (e.g., flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (e.g., magneto-optical disks), CD-ROMs (Read Only Memory), CD-Rs, CD-R / Ws, and semiconductor memories (e.g., mask ROMs, PROMs (Programmable ROMs), EPROMs (Erasable PROMs), flash ROMs, and RAMs (Random Access Memory)).

[0061] The program may be provided to the computer by various types of transitory computer-readable media. Examples of transitory computer-readable media include electrical signals, optical signals, and electromagnetic waves. The transitory computer-readable media can provide the program to the computer via a wired communication path such as an electrical wire or optical fiber, or via a wireless communication path.

[0062] Each component of the sales promotion device 1, 20, 30 according to the above-described embodiments can be realized not only by a program, but also in part or in whole by dedicated hardware such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field-Programmable Gate Array).

[0063] Although the present disclosure has been described above with reference to the embodiments, the present disclosure is not limited to the above-described embodiments. Various modifications that can be understood by those skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure. Furthermore, each embodiment can be combined with other embodiments as appropriate.

[0064] Each drawing is merely an example for describing one or more embodiments. Each drawing may relate not only to one particular embodiment, but also to one or more other embodiments. As will be understood by those skilled in the art, various features or steps described with reference to any one drawing can be combined with features or steps shown in one or more other drawings to create, for example, an embodiment not explicitly shown or described. Not all features or steps shown in any one drawing are necessary to describe an exemplary embodiment, and some features or steps may be omitted. The order of steps described in any drawing may be changed as appropriate.

[0065] Some or all of the above-described embodiments can be described as, but are not limited to, the following supplementary notes. (Appendix 1) a customer history acquisition means for acquiring purchase history information including a purchase history of a customer who purchases a product; a customer location acquisition means for acquiring customer location information indicating the location of the customer; a sales promotion determination means for determining the products to be promoted and the type of sales promotion information when the sales promotion is carried out, based on the purchase history information acquired by the customer history acquisition means and the customer location information acquired by the customer location acquisition means; a sales promotion providing means for providing the customer with sales promotion information for the product determined by the sales promotion determining means; A sales promotion device comprising: (Appendix 2) 10. The promotional device of claim 1, the customer history acquisition means acquires purchase history information corresponding to the customer attribute information; Sales promotion device. (Appendix 3) 10. The promotional device of claim 1, The customer location information includes flow line information indicating a route of the customer when purchasing a product. Sales promotion device. (Appendix 4) 10. The promotional device of claim 1, the sales promotion determining means determines the type of the sales promotion information for the product to be at least one of product information indicating the contents of the product, coupon information for the product, discount information for the product, and usage method information indicating how to use the product; Sales promotion device. (Appendix 5) 10. The promotional device of claim 1, Further comprising an inventory acquisition means for acquiring product inventory information including inventory information of each product, the sales promotion decision means decides on the products to be promoted and the type of sales promotion information to be used when promoting the products, based on the purchase history information acquired by the customer history acquisition means, the customer location information acquired by the customer location acquisition means, and the product inventory information acquired by the inventory acquisition means; Sales promotion device. (Appendix 6) 10. The promotional device of claim 1, The system further comprises a purchase candidate product acquisition means for acquiring purchase candidate product information indicating products that the customer is planning to purchase, the sales promotion decision means decides products to be promoted and types of sales promotion information to be used when promoting the products, based on the purchase history information acquired by the customer history acquisition means, the customer location information acquired by the customer location acquisition means, and the purchase candidate product information acquired by the purchase candidate product acquisition means; Sales promotion device. (Appendix 7) 10. The promotional device of claim 1, The purchase history information includes information on whether each customer has previously purchased the product in response to the sales promotion information provided for the product, the sales promotion determining means determines a type of sales promotion information for the customer based on the purchase history information; Sales promotion device. (Appendix 8) 4. The promotional device of claim 3, the sales promotion decision means excludes products on a path that the customer has previously passed through from the products to be promoted based on the customer path information acquired by the customer position acquisition means; Sales promotion device. (Appendix 9) acquiring purchase history information including a purchase history of a customer who purchases a product; acquiring customer location information indicating a location of the customer; determining, based on the acquired purchase history information and the acquired customer location information, products to be promoted and types of promotional information when the promotion is carried out; providing promotional information for the determined product to the customer; Sales promotion methods, including: (Appendix 10) A process of acquiring purchase history information including the purchase history of a customer who purchases a product; A process of acquiring customer location information indicating the location of the customer; a process of determining products to be promoted and types of promotional information for the promotion based on the acquired purchase history information and the acquired customer location information; providing the customer with sales promotion information for the determined product; A program that causes a computer to execute the following.

[0066] Some or all of the elements (e.g., configurations and functions) described in Supplementary Note 2 to Supplementary Note 8 that are dependent on Supplementary Note 1 {e.g., device} may also be dependent on Supplementary Note 9 {e.g., method} and Supplementary Note 10 {e.g., program} in the same dependency relationship as Supplementary Note 2 to Supplementary Note 8. Some or all of the elements described in any Supplementary Note may be applied to various hardware, software, recording means for recording software, systems, and methods. [Explanation of symbols]

[0067] 1. Sales promotion devices 2. Customer History Acquisition Department 3 Customer location acquisition department 4. Sales Promotion Decision Department 5. Sales Promotion Department 6. Inventory Acquisition Department 7. Purchase candidate product acquisition section 20 Sales promotion devices 30 Sales promotion devices

Claims

1. a customer history acquisition means for acquiring purchase history information including a purchase history of a customer who purchases a product; a customer location acquisition means for acquiring customer location information indicating the location of the customer; a sales promotion determination means for determining the products to be promoted and the type of sales promotion information when the sales promotion is carried out, based on the purchase history information acquired by the customer history acquisition means and the customer location information acquired by the customer location acquisition means; a sales promotion providing means for providing the customer with sales promotion information for the product determined by the sales promotion determining means; A sales promotion device comprising:

2. 2. The sales promotion device according to claim 1, the customer history acquisition means acquires purchase history information corresponding to the customer attribute information; Sales promotion device.

3. 2. The sales promotion device according to claim 1, The customer location information includes flow line information indicating a route of the customer when purchasing a product. Sales promotion device.

4. 2. The sales promotion device according to claim 1, the sales promotion determining means determines the type of the sales promotion information for the product to be at least one of product information indicating the contents of the product, coupon information for the product, discount information for the product, and usage method information indicating how to use the product; Sales promotion device.

5. 2. The sales promotion device according to claim 1, Further comprising an inventory acquisition means for acquiring product inventory information including inventory information of each product, the sales promotion decision means decides on the products to be promoted and the type of sales promotion information to be used when promoting the products, based on the purchase history information acquired by the customer history acquisition means, the customer location information acquired by the customer location acquisition means, and the product inventory information acquired by the inventory acquisition means; Sales promotion device.

6. 2. The sales promotion device according to claim 1, The system further comprises a purchase candidate product acquisition means for acquiring purchase candidate product information indicating products that the customer is planning to purchase, the sales promotion decision means decides products to be promoted and types of sales promotion information to be used when promoting the products, based on the purchase history information acquired by the customer history acquisition means, the customer location information acquired by the customer location acquisition means, and the purchase candidate product information acquired by the purchase candidate product acquisition means; Sales promotion device.

7. 2. The sales promotion device according to claim 1, The purchase history information includes information on whether each customer has previously purchased the product in response to the sales promotion information provided for the product, the sales promotion determining means determines a type of sales promotion information for the customer based on the purchase history information; Sales promotion device.

8. 4. The sales promotion device according to claim 3, the sales promotion decision means excludes products on a path that the customer has previously passed through from the products to be promoted based on the customer path information acquired by the customer position acquisition means; Sales promotion device.

9. acquiring purchase history information including a purchase history of a customer who purchases a product; acquiring customer location information indicating a location of the customer; determining, based on the acquired purchase history information and the acquired customer location information, products to be promoted and types of promotional information when the promotion is carried out; providing promotional information for the determined product to the customer; Sales promotion methods, including:

10. A process of acquiring purchase history information including the purchase history of a customer who purchases a product; A process of acquiring customer location information indicating the location of the customer; a process of determining products to be promoted and types of promotional information for the promotion based on the acquired purchase history information and the acquired customer location information; providing the customer with sales promotion information for the determined product; A program that causes a computer to execute the following.

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