Transaction system, information processing device, processing method, and program

Abstract

To provide a transaction system capable of reducing the preparation time required for advertisement broadcasting, an information processing device, a processing method, and a program.SOLUTION: In a transaction system 100, a matching device 1 includes an acquisition unit and a matching unit. The acquisition unit acquires the states of a plurality of statuses related to advertisement broadcasting at least such as a screening status indicating whether the advertisement has been screened, a material registration status indicating whether the preparation of an advertisement material has been completed, a delivery status indicating whether the advertisement material has been delivered to a broadcaster, a filing status indicating whether the advertisement material has been filed, and a standby status indicating whether the preparation for broadcasting the advertisement material has been completed from a Demand Side Platform (DSP) system 200, a broadcasting system of a broadcast station, which is on the broadcaster side, an integrated screening system, and an online advertisement submission system. The matching unit identifies advertisements subject to matching with advertising broadcast slots on the basis of the states of the plurality of statuses.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present disclosure relates to a trading system, an information processing device, a processing method, and a program. [Background technology]

[0002] 2. Description of the Related Art With regard to the broadcasting of advertisements accompanying content such as television broadcasts, transactions for the broadcasting of advertisements are conducted between a purchaser that purchases broadcast slots for the advertisements and a broadcaster that broadcasts the advertisements.

[0003] In order to broadcast an advertisement, it is necessary to check the content of the advertisement, etc. Furthermore, various checks must be performed before the advertisement is broadcast. Patent Document 1 discloses a technology for broadcasters to check the status of advertisements before they are broadcast. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Laid-Open No. 2013-198008 Summary of the Invention [Problem to be solved by the invention]

[0005] The technology of Patent Document 1 is a technology that makes it possible to efficiently check whether or not a certain advertising material has been delivered to a certain broadcasting station.

[0006] In the technology described above, there is a need to reduce the time required to prepare for broadcasting advertisements.

[0007] An object of the present disclosure is to provide a trading system, an information processing device, a processing method, and a program that solve the above-mentioned problems. [Means for solving the problem]

[0008] A trading system according to one embodiment of the present disclosure includes a status acquisition means for acquiring multiple status states related to the broadcasting of advertisements, and a matching target identification means for identifying advertisements to be matched with advertisement broadcast slots based on the multiple status states.

[0009] An information processing device according to one aspect of the present disclosure includes a status acquisition means for acquiring a plurality of status states related to the broadcasting of advertisements, and a matching target identification means for identifying an advertisement to be matched to a broadcast slot of the advertisement based on the plurality of status states.

[0010] A processing method according to one aspect of the present disclosure acquires a plurality of status states related to the broadcast of an advertisement, and identifies an advertisement to be matched with a broadcast slot of the advertisement based on the plurality of status states.

[0011] A program according to one aspect of the present disclosure causes a computer of an information processing device to function as a status acquisition means for acquiring multiple status states related to the broadcast of advertisements, and a matching target identification means for identifying advertisements to be matched to advertisement broadcast slots based on the multiple status states. [Effects of the Invention]

[0012] According to the above aspect, it is possible to provide a technique for reducing the preparation time required for broadcasting an advertisement. [Brief explanation of the drawings]

[0013] [Figure 1] 1 is a system configuration diagram of a trading system according to the present disclosure. [Figure 2] FIG. 2 is a hardware configuration diagram of a matching device according to the present disclosure. [Figure 3] FIG. 10 is a diagram illustrating an example of each status stored in the matching device according to the present disclosure. [Figure 4] FIG. 1 is a first diagram illustrating an overview of processing performed by a matching device according to the present disclosure. [Figure 5] FIG. 10 is a second diagram illustrating an overview of the processing performed by the matching device according to the present disclosure. [Figure 6] FIG. 10 is a third diagram illustrating an overview of the processing of the matching device according to the present disclosure. [Figure 7] FIG. 4 is a fourth diagram illustrating an overview of the processing of the matching device according to the present disclosure. [Figure 8] FIG. 10 is a diagram illustrating a processing flow of a matching device according to the present disclosure. [Figure 9] FIG. 10 is a functional block diagram showing another configuration of a matching device according to the present disclosure. [Figure 10] FIG. 10 is a diagram showing a processing flow according to another configuration of the matching device according to the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0014] A trading system including a matching device will be described below with reference to the drawings.

[0015] Figure 1 is a system configuration diagram of the trading system. The advertising space trading system 100 includes at least a matching device 1. The matching device 1 is one aspect of an information processing device. The matching device 1 receives sales conditions, which are trading conditions for broadcasting time slots, from broadcasters such as broadcast stations. The sales conditions are conditions under which advertising broadcasters sell broadcasts, and for each broadcasting time slot in which an advertisement is broadcast (also called an advertising time slot), include information such as the date and time the advertisement is broadcast, the program title, the advertising contribution amount, the length of time the advertisement is broadcast, and the viewer rating. The sales conditions are an example of the first conditions presented by the broadcaster regarding the advertising broadcasting time slot. The sales conditions may also include other conditions.

[0016] The matching device 1 accepts advertising conditions, which are transaction conditions for advertising advertisements in broadcasting slots, from a buyer such as an advertising agency. The advertising conditions include information such as a broadcasting slot identifier (such as a broadcasting slot ID), a desired period for broadcasting the advertisement, a desired purchase amount, a desired broadcasting time length for broadcasting the advertisement, and a target GRP. The advertising conditions are an example of a second condition presented by a buyer who purchases a broadcasting slot in order to broadcast an advertisement in the broadcasting slot.

[0017] The matching device 1 of the trading system 100 performs a matching process to match the sales conditions of the broadcasting slots with the conditions for placing advertisements. At this time, the matching device 1 identifies advertisements and broadcasting slots that can be matched based on the status of the advertisement materials (advertising video data).

[0018] The status of advertising materials includes material examination status, material registration status, delivery status, material filing status, material standby status, station examination status, station material registration status, etc. The material examination status is a status that indicates whether the content of the advertisement is suitable for broadcasting at the broadcasting station. The material registration status is a status that indicates whether the advertising material (video data) has been created and registered in a specified storage device. The delivery status is a status that indicates whether the advertising material has been delivered to the broadcasting station and is being held at the broadcasting station. The material filing status is a status that indicates whether the advertising material (video data) has been recorded in the storage area of ​​a specified broadcasting device. The material standby status is a status that indicates whether the advertisement is in a state that can be broadcast immediately.

[0019] The trading system 100 may be communicatively connected to a DSP (Demand Side Platform) system 200 managed by an advertising agency on the purchasing side, and a broadcasting system 300 managed by a broadcasting station on the broadcaster side. The trading system 100 may be communicatively connected to an integrated inspection system 400, an advertising online submission system 500, and the like. The integrated inspection system 400 is a system that manages the material inspection status of each broadcasting station, and may transmit the material inspection status of each broadcasting station (each station's inspection status) to the trading system. The advertising online submission system 500 may submit advertisements to the trading system 100 and also transmit to each broadcasting station a material registration status (each station's material registration status) indicating whether or not advertising material (material meta information such as video data) is available.

[0020] The broadcasting system 300 includes a commercial broadcasting system 301 and a transmission device 302. The transmission device 302 transmits the material standby status of advertising materials to the commercial broadcasting system 301. The commercial broadcasting system 301 transmits information such as broadcast slot information including sales conditions, material examination status, material registration status, delivery status, material filing status, and material standby status to the trading system 100.

[0021] FIG. 2 is a hardware configuration diagram of the matching device. As shown in Fig. 2, the matching device 1 is a computer equipped with various hardware components such as a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a database 104, and a communication module 105. The matching device 1 may be composed of a single computer, or multiple computers may be communicatively connected to form the matching device 1. Furthermore, the devices constituting the trading system 100 other than the matching device 1, the devices constituting the DSP system 200, the devices constituting the broadcasting system 300, the devices constituting the integrated screening system 400, and the devices constituting the online advertising submission system 500 may also be computers equipped with similar hardware. Each of these systems may also be composed of multiple computers.

[0022] The CPU 101 of the matching device 1 starts the matching program, which causes the matching device 1 to perform the functions of a control unit 11, an acquisition unit 12, an identification unit 13, a notification unit 14, a matching unit 15, and the like.

[0023] The control unit 11 controls each function of the matching device 1 . The acquisition unit 12 acquires information to be used in processing from other devices or storage units. The identification unit 13 identifies advertisements and broadcasting slots to be matched based on various statuses. The notification unit 14 notifies various information to a predetermined output destination among computer systems and devices connected to the trading system 100 . The matching unit 15 matches the specified advertisement placement conditions with the specified broadcast slot sales conditions.

[0024] FIG. 3 is a diagram showing an example of each status stored in the matching device. The matching device 1 records the information acquired from each system in a status table. The status table may be recorded in the database 104. The status table is a data table that stores status information such as review status, material delivery status, etc. for each broadcast station (broadcast station ID) and advertising material (advertising ID).

[0025] FIG. 4 is a first diagram showing an outline of the processing performed by the matching device. FIG. 5 is a second diagram showing the outline of the processing performed by the matching device. FIG. 6 is a third diagram showing an outline of the processing performed by the matching device.

[0026] (Processing Overview 1) The matching device 1 included in the trading system 100 stores broadcast slot information (broadcast slot inventory) released by each broadcast station (broadcast system 300) and the like. The matching device 1 also stores, as status conditions, periods during which a transaction can be concluded for each combination of statuses, such as the screening status and material delivery status, for advertisements from each broadcast station. Using status conditions based on each status, such as the screening status and material delivery status, the matching device 1 identifies, based on a predetermined program, the corresponding period during which a transaction can be concluded, and sets this period for each advertisement inquiry for which a matching request has been made for a broadcast slot.

[0027] (Processing Overview 2) The matching device 1 accepts registration of advertisement information including conditions for advertisement submission from advertisers and advertising agencies. If the material (video data) to be distributed as an advertisement has already been produced, the matching device 1 also accepts information about the material and registers it in the database 104. If the advertising material has not yet been produced, the matching device 1 accepts and registers it in the database 104 as soon as it is produced.

[0028] (Processing Overview 3) The matching device 1 performs a matching process to determine the optimal combination by referring to the advertisement submission conditions and the sales conditions indicated by the broadcasting slot. At this time, the matching device 1 uses status conditions according to various statuses of the advertisement material (whether it is registered or not, the screening status for each broadcasting station, the material delivery status) and the like to determine a broadcasting slot in which the advertisement can be prepared and broadcast by the broadcasting time more reliably, and then performs the matching process.

[0029] (Processing Overview 4) FIG. 7 is a fourth diagram illustrating the outline of the processing performed by the matching device. The matching device 1 transmits transaction completion information, including the broadcast time slot identified by the completion of matching and information about the advertisement to be broadcast in that broadcast time slot, to the advertiser, advertising agency, and broadcast station (broadcast system 300). If the work of screening, delivery, filing, etc., of the advertising materials required for broadcasting has not been completed, the matching device 1 may notify the advertising agency or broadcast station of notification information to prepare for broadcasting in time for the broadcast date for which the transaction has been concluded.

[0030] FIG. 8 is a diagram showing a processing flow of the matching device. Next, the processing of the matching device 1 will be explained step by step. The acquisition unit 12 of the matching device 1 acquires broadcast slot information, including sales conditions, from the broadcasting system 300 of the broadcasting station, and records it in the broadcast slot management table of the database 104 (step S801). The acquisition unit 12 of the matching device 1 acquires advertising information, including advertisement submission conditions, from the DSP system 200 of the advertising agency, etc., and records it in the advertising information management table of the database 104 (step S802). The acquisition unit 12 of the matching device 1 acquires status information for each advertisement from the broadcasting system 300, the integrated screening system 400, and the online advertising submission system 500 (step S803). The status information includes material screening status, material registration status, delivery status, material filing status, material standby status, each station's screening status, and each station's material registration status. The acquisition unit 12 of the matching device 1 acquires advertising material data from the online advertising submission system 500 and the DSP system 200 (step S804). The acquisition unit 12 of the matching device 1 records various statuses for each broadcast station ID and advertisement ID in the status table of the database 104 (step S805). The matching device 1 repeats the processes of steps S801 to S805 for many broadcast slots and advertisements.

[0031] The identification unit 13 of the matching device 1 identifies the status condition of an advertisement based on multiple pieces of status information about the advertisement (step S806). For example, if the review status of an advertisement is "Not yet" and the material delivery status is "Not recorded (-)", the identification unit 13 identifies a status condition that matching is possible from the 14th day onwards regardless of the material delivery status (see FIG. 6). The identification of the status condition may be performed based on a predetermined algorithm. Alternatively, the status condition may be identified from a table based on multiple status states (Not yet / Completed, etc.). The method of identifying the status condition may differ for each broadcasting station. The identification unit 13 records the status condition information in the status condition table by linking it to the advertisement ID (step S807). The identification unit 13 identifies and records the status conditions for all advertisements in the same way.

[0032] The status conditions may be various, such as possible to be matched after one month, possible to be matched after 14 days, possible to be matched after 7 days, possible to be matched after 3 days, possible to be matched after one hour, possible to be matched after one minute, and so on.

[0033] The notification unit 14 checks various statuses for each advertisement by referring to the status table. The notification unit 14 generates predetermined notification information based on the various statuses for each advertisement and transmits the notification information to a predetermined notification destination (step S808). For example, assume that the review status is "Not yet" and the material delivery status is "Not registered" (-). In this case, the notification unit 14 determines, for example, whether a predetermined time has passed since the registration date and time of the advertisement's posting conditions. If the predetermined time has passed, the notification unit 14 generates notification information notifying the advertisement to expedite the review or the delivery of materials, and transmits the notification information to a system or terminal that is a predetermined notification destination. The predetermined notification destination may be the email address of a person in charge at the advertising agency or a person in charge at the broadcasting station. This allows for faster preparation for broadcasting the advertisement. The notification unit 14 may simply notify a predetermined output destination of information on the status of multiple statuses recorded for the advertisement. Each time the status information recorded in the status table is updated, the notification unit 14 determines whether to send notification information. If so, the process of step S808 is repeated.

[0034] The matching unit 15 of the matching device 1 detects the start of a matching process for matching the advertising submission conditions with the sales conditions for a certain broadcasting slot based on a predetermined timing (step S809). The matching unit 15 identifies matchable advertisements based on the status conditions (step S810). This makes it possible to narrow down from a large number of advertisements to advertisements that can be matched based on each status. The matching unit 15 performs a matching process based on the purchasing conditions for the broadcasting slot and the submission conditions of the advertising conditions (step S811). This makes it possible to determine the advertisements to be broadcast in the programs of the broadcasting slot.

[0035] As an example of matching, the matching unit 15 compares the advertisement amount in the sales conditions with the desired purchase amount in the advertisement conditions, and determines the advertisement whose desired purchase amount in the advertisement conditions is higher than the advertisement amount in the sales conditions of the broadcast slot as the advertisement to be broadcast in the broadcast slot. Alternatively, the matching unit 15 compares, in addition to the amount, the broadcast time length indicated in the sales conditions with the broadcast time length indicated in the advertisement conditions, and determines the advertisement whose advertisement conditions have a broadcast time length shorter than the broadcast time length indicated in the sales conditions as the advertisement to be broadcast in that broadcast slot. Any method of matching processing by the matching unit 15 may be used.

[0036] The matching unit 15 immediately transmits the ID of the advertisement matched to the broadcasting slot to the broadcasting system 300 (step S812). At this time, if the advertisement is in a material standby state, the commercial broadcasting system 301 instructs the transmission equipment 302 to broadcast the advertisement, and the transmission equipment 302 broadcasts the advertisement at the designated time in the broadcasting slot. The matching unit 15 repeats the matching process for each broadcasting slot stored as inventory and the transmission of the ID of the advertisement matched to the broadcasting slot to the broadcasting system 300.

[0037] According to the above process, the matching device 1 monitors the status of each advertisement, generates notification information according to the status, and notifies the notification information to a predetermined notification destination. This speeds up the process of advertisement screening, delivery, filing, and other tasks, increasing the reliability of the matching device's determination of an advertisement as a matching target and shortening the time until the advertisement is broadcast.

[0038] In addition, a matching process is performed to narrow down the advertisements that can be matched based on the status, and to determine whether or not to broadcast the narrowed-down advertisements in the broadcast slot. After the matching process is completed, the advertisements can be broadcast immediately.

[0039] FIG. 9 is a functional block diagram showing another configuration of the matching device. FIG. 10 is a diagram showing a processing flow according to another configuration of the matching device. The matching device 1 includes at least a status acquisition means 81 and a matching target specification means 82. The status acquisition means 81 acquires a plurality of statuses related to the broadcast of advertisements (step S901). The matching target specifying means 82 specifies an advertisement to be matched with a broadcasting slot of the advertisement based on the states of the plurality of statuses (step S902).

[0040] Of the above-described processes of the matching device 1, those other than the process of matching the sales conditions for the broadcasting slot with the conditions for placing the advertisement may be performed by a device other than the matching device 1. For example, the processes of the control unit 11, the acquisition unit 12, the identification unit 13, and the notification unit 14 may be provided with corresponding functions in a device other than the matching device 1, and the device may perform the corresponding processes.

[0041] Although the present disclosure has been described above with reference to the embodiments, the present disclosure is not limited to the above-described embodiments. Various modifications that can be understood by those skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure. Furthermore, each embodiment can be combined with other embodiments as appropriate.

[0042] Some or all of the above-described embodiments can be described as, but are not limited to, the following supplementary notes.

[0043] (Appendix 1) a status acquisition means for acquiring a plurality of statuses relating to the broadcast of advertisements; a matching target specifying means for specifying an advertisement to be matched with a broadcasting slot of the advertisement based on the states of the plurality of statuses; A trading system comprising:

[0044] (Appendix 2) The status includes at least a review status indicating whether the advertisement has been reviewed; The material registration status, which indicates whether the advertising material is ready or not; Delivery status indicating whether the advertising material has been delivered to the broadcaster; a filing status indicating whether advertising materials have been filed; a standby status indicating whether the advertising material is ready to be broadcast; The matching target specifying means specifies an advertisement to be matched with a broadcasting slot of the advertisement based on the examination status, the material registration status, the delivery status, the filing status, and the standby status. 1. A trading system as described in Appendix 1.

[0045] (Appendix 3) a notification means for notifying a predetermined output destination of the states of the plurality of statuses; 3. A trading system according to claim 1 or 2, comprising:

[0046] (Appendix 4) The notification means notifies the output destination of notification information determined based on one or more of the plurality of statuses. 1. A trading system as described in Appendix 3.

[0047] (Appendix 5) a status acquisition means for acquiring a plurality of statuses relating to the broadcast of advertisements; a matching target specifying means for specifying an advertisement to be matched with a broadcasting slot of the advertisement based on the states of the plurality of statuses; An information processing device comprising:

[0048] (Appendix 6) The status includes at least a review status indicating whether the advertisement has been reviewed; The material registration status, which indicates whether the advertising material is ready or not; Delivery status indicating whether the advertising material has been delivered to the broadcaster; a filing status indicating whether advertising materials have been filed; a standby status indicating whether the advertising material is ready to be broadcast; The matching target specifying means specifies an advertisement to be matched with a broadcasting slot of the advertisement based on the examination status, the material registration status, the delivery status, the filing status, and the standby status. 6. The information processing device according to claim 5.

[0049] (Appendix 7) a notification means for notifying a predetermined output destination of the states of the plurality of statuses; 7. The information processing device according to claim 5 or 6, comprising:

[0050] (Appendix 8) The notification means notifies the output destination of notification information determined based on one or more of the plurality of statuses. 8. The information processing device according to claim 7.

[0051] (Appendix 9) Obtaining multiple statuses regarding the broadcast of advertisements; Identifying an advertisement to be matched with a broadcasting slot based on the states of the plurality of statuses Processing method.

[0052] (Appendix 10) The status includes at least a review status indicating whether the advertisement has been reviewed; The material registration status, which indicates whether the advertising material is ready or not; Delivery status indicating whether the advertising material has been delivered to the broadcaster; a filing status indicating whether advertising materials have been filed; a standby status indicating whether the advertising material is ready to be broadcast; The matching target specifying means specifies an advertisement to be matched with a broadcasting slot of the advertisement based on the examination status, the material registration status, the delivery status, the filing status, and the standby status. The processing method described in Appendix 9.

[0053] (Appendix 11) Notifying the states of the plurality of statuses to a predetermined output destination 10. The method of claim 9 or 10.

[0054] (Appendix 12) Notifying the output destination of notification information determined based on one or more of the plurality of statuses. The processing method described in Appendix 11.

[0055] (Appendix 13) The computer of the information processing device, a status acquisition means for acquiring a plurality of statuses related to the broadcast of advertisements; a matching target specifying means for specifying an advertisement to be matched with a broadcasting slot of the advertisement based on the states of the plurality of statuses; A program that functions as a

[0056] (Appendix 14) The status includes at least a review status indicating whether the advertisement has been reviewed; The material registration status, which indicates whether the advertising material is ready or not; Delivery status indicating whether the advertising material has been delivered to the broadcaster; a filing status indicating whether advertising materials have been filed; a standby status indicating whether the advertising material is ready to be broadcast; The matching target specifying means specifies an advertisement to be matched with a broadcasting slot of the advertisement based on the examination status, the material registration status, the delivery status, the filing status, and the standby status. 13. The program described in Appendix 13.

[0057] (Appendix 15) a notification means for notifying a predetermined output destination of the states of the plurality of statuses; 15. The program according to claim 13 or 14, comprising:

[0058] (Appendix 16) The notification means notifies the output destination of notification information determined based on one or more of the plurality of statuses. 15. The program described in Appendix 15. [Explanation of symbols]

[0059] 1. Matching device 11 Control section 12. Acquisition unit (status acquisition means 81) 13. Identification unit (matching target identification means 82) 14...Notification section 15. Matching section 100 Trading Systems 200 DSP System 300···Broadcasting System 400 Integrated Examination System 500···Advertising online submission system

Claims

1. a status acquisition means for acquiring a plurality of statuses relating to the broadcast of advertisements; a matching target specifying means for specifying an advertisement to be matched with a broadcasting slot of the advertisement based on the states of the plurality of statuses; A trading system comprising:

2. The status includes at least a review status indicating whether the advertisement has been reviewed; The material registration status, which indicates whether the advertising material is ready or not; Delivery status indicating whether the advertising material has been delivered to the broadcaster; a filing status indicating whether advertising materials have been filed; a standby status indicating whether the advertising material is ready to be broadcast; The matching target specifying means specifies an advertisement to be matched with a broadcasting slot of the advertisement based on the examination status, the material registration status, the delivery status, the filing status, and the standby status. The trading system of claim 1.

3. a notification means for notifying a predetermined output destination of the states of the plurality of statuses; 3. The trading system according to claim 1 or claim 2, comprising:

4. The notification means notifies the output destination of notification information determined based on one or more of the plurality of statuses. The trading system according to claim 3.

5. a status acquisition means for acquiring a plurality of statuses relating to the broadcast of advertisements; a matching target specifying means for specifying an advertisement to be matched with a broadcasting slot of the advertisement based on the states of the plurality of statuses; An information processing device comprising:

6. The status includes at least a review status indicating whether the advertisement has been reviewed; The material registration status, which indicates whether the advertising material is ready or not; Delivery status indicating whether the advertising material has been delivered to the broadcaster; a filing status indicating whether advertising materials have been filed; a standby status indicating whether the advertising material is ready to be broadcast; The matching target specifying means specifies an advertisement to be matched with a broadcasting slot of the advertisement based on the examination status, the material registration status, the delivery status, the filing status, and the standby status. The information processing device according to claim 5 .

7. a notification means for notifying a predetermined output destination of the states of the plurality of statuses; The information processing device according to claim 5 or 6, comprising:

8. The notification means notifies the output destination of notification information determined based on one or more of the plurality of statuses. The information processing device according to claim 7 .

9. Obtaining multiple statuses regarding the broadcast of advertisements; Identifying an advertisement to be matched with a broadcasting slot based on the states of the plurality of statuses A processing method comprising:

10. The computer of the information processing device, a status acquisition means for acquiring a plurality of statuses related to the broadcast of advertisements; a matching target specifying means for specifying an advertisement to be matched with a broadcasting slot of the advertisement based on the states of the plurality of statuses; A program that functions as a

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