Information processing device, content switching method, vehicle, and program

Abstract

To efficiently provide an advertisement content without predicting the time for which traveling body is stopping.SOLUTION: An information processing device (10) suspends provision of a non-advertisement content and starts provision of an advertisement content, in a case where a first determining section (102) determines that a traveling body has stopped traveling while the non-advertisement content is being provided and a second determining section (103) determines to permit suspension of provision of the non-advertisement content.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present disclosure relates to an information processing device, a content switching method, a vehicle, and a program. [Background technology]

[0002] Patent Document 1 discloses a content providing method that calculates a predicted stopping time of a vehicle when it is determined that the vehicle has stopped, and outputs advertising content that can be played within the predicted stopping time. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2021-039503 Summary of the Invention [Problem to be solved by the invention]

[0004] The content provision method described in Patent Document 1 requires calculating a predicted stopping time of a vehicle. One aspect of the present disclosure aims to provide advertising content when a moving object is stopped without predicting the time the moving object will be stopped. [Means for solving the problem]

[0005] In order to solve the above problem, an information processing device according to one embodiment of the present disclosure is an information processing device that provides content including advertising content and non-advertising content to passengers of a moving body, and is equipped with a first determination unit that determines whether the moving body is moving or stationary, and a second determination unit that determines whether to permit the interruption of the provision of the non-advertising content based on whether a first time elapsed from the timing at which the provision of the non-advertising content began is a predetermined first interruption time.When the first determination unit determines that the moving body is stationary during the provision of the non-advertising content, and the second determination unit determines to permit the interruption of the provision of the non-advertising content, the information processing device interrupts the provision of the non-advertising content and starts the provision of the advertising content.

[0006] In addition, in order to solve the above problem, a content switching method according to another aspect of the present disclosure is a content switching method for switching content provided to passengers of a moving body between advertising content and non-advertising content, wherein when the moving body stops while the non-advertising content is being provided and a predetermined time has elapsed since the provision of the non-advertising content began, the provision of the non-advertising content is interrupted and the provision of the advertising content is begun.

[0007] The information processing device according to each aspect of the present disclosure may be realized by a computer. In this case, the information processing device program that causes the computer to operate as each part (software element) of the information processing device to realize the information processing device on the computer, and the computer-readable recording medium on which the program is recorded, also fall within the scope of the present disclosure. [Effects of the Invention]

[0008] According to one aspect of the present disclosure, advertising content can be provided when a mobile object is stopped without predicting the time the mobile object will be stopped. [Brief explanation of the drawings]

[0009] [Figure 1]1 is a block diagram illustrating an example configuration of a content providing system using an information processing device according to an embodiment of the present disclosure. [Figure 2] FIG. 1 is a diagram illustrating an example of a configuration of an information processing device according to an embodiment of the present disclosure. [Figure 3] FIG. 2 is a diagram used to explain a second determination unit and a third determination unit. [Figure 4] FIG. 1 is a diagram used to explain a content switching method according to an embodiment of the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0010] Fig. 1 is a block diagram showing an example configuration of a content providing system using an information processing device according to an embodiment of the present disclosure. The content providing system 1 shown in Fig. 1 includes an information processing device 10 and a server 20. The information processing device 10 is disposed, for example, inside a vehicle 30, and provides content to passengers of the vehicle 30. The vehicle 30 is an example of a moving object, such as an automobile, bus, or taxi. The content can be perceived by the passengers through their five senses, and includes, for example, video, audio, vibration, scent, mist, and the like.

[0011] The server 20 is located outside the information processing device 10. The server 20 has a function of transmitting content data to the information processing device 10 that the information processing device 10 provides to passengers. The content data includes guide content that provides information about facilities located around the road on which the vehicle 30 travels, buildings visible from the windows of the vehicle 30, and landmarks such as rivers and mountains, and advertising content for advertisements. The guide content is an example of non-advertising content.

[0012] The data related to the guide content includes information indicating the location (latitude, longitude, altitude) of the guide target such as a facility or landmark, video and audio data related to the guide target, information on the playback time of the video and audio, and the like.

[0013] The information processing device 10 and the server 20 are connected to a network 40 such as a wireless communication network, the Internet network, or a telephone line network. For convenience of explanation, a single information processing device 10 is shown in FIG. 1 , but the content providing system 1 may include a plurality of information processing devices 10. The information processing device 10 and the server 20 may also be connected to an information terminal, a server, etc. (not shown) via the network 40 or the like. For example, they may be connected to an information terminal carried by a passenger in the vehicle 30. The information processing device 10 acquires non-advertising content such as guide content and advertising content data from the server 20 via the network 40.

[0014] 2 is a diagram illustrating an example configuration of an information processing device according to an embodiment of the present disclosure. As shown in FIG. 2, the information processing device 10 includes a control unit 100, a storage unit 110, a GPS signal receiving unit 120, a display unit 130, and an input / output interface 140.

[0015] The control unit 100 has, for example, a CPU (Central Processing Unit) and a main memory device. The storage unit 110 has, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), etc. The storage unit 110 stores programs executed by the control unit 100 and content data transmitted from the server 20.

[0016] The GPS signal receiving unit 120 receives signals from GPS satellites. The display unit 130 is an example of an output device and can be used to provide still image and moving image content. The input / output interface 140 is, for example, a USB (Universal Serial Bus) terminal, a LAN (Local Area Network) terminal, or the like. The information processing device 10 is connected to an in-vehicle communication network such as a CAN (Controller Area Network) via the input / output interface 140. The information processing device 10 can be connected to a network 40 via the CAN.

[0017] The control unit 100 executes the programs stored in the memory unit 110 to function as a location information acquisition unit 101, a first determination unit 102, a second determination unit 103, a third determination unit 104, and a content provision unit 105.

[0018] The position information acquisition unit 101 acquires position information indicating the current position of the vehicle 30. For example, the position information acquisition unit 101 acquires position information indicating the current position of the vehicle 30 based on a signal received from a GPS satellite by the GPS signal receiving unit 120. The position information acquisition unit 101 may be connected to a CAN via the input / output interface 140 to acquire vehicle information related to the speed of the vehicle 30, the acceleration of the vehicle 30, and the operation amounts of the accelerator pedal, brake pedal, and steering wheel of the vehicle 30, and use the information in calculating the current position of the vehicle 30.

[0019] The first determination unit 102 determines whether the vehicle 30 is moving or stopped. Stopping the movement of the vehicle 30 includes, for example, stopping and parking the vehicle 30. For example, the first determination unit 102 determines that the vehicle 30 is stopped when the position information acquired by the position information acquisition unit 101 has not changed, and determines that the vehicle 30 is moving when the position information acquired by the position information acquisition unit 101 has changed.

[0020] The content providing unit 105 provides content from the display unit 130 of the information processing device 10, an output device provided in the vehicle 30, an output device carried by a passenger, or the like.

[0021] 3 is a diagram used to explain the second determination unit 103 and the third determination unit 104. The content data transmitted from the server 20 to the information processing device 10 includes at least one interruption time during which interruption of content provision is permitted. The content CT shown in FIG. 3 includes three interruption times CP1, CP2, and CP3.

[0022] When the content CT is non-advertising content such as guide content, the interruption times CP1, CP2, and CP3 are examples of first interruption times. The second determination unit 103 in FIG. 2 determines whether to permit interruption of the provision of the non-advertising content based on whether the time elapsed since the timing at which the provision of the non-advertising content started is the interruption time CP1, CP2, or CP3. When the time elapsed since the timing at which the provision of the non-advertising content started is any of the interruption times CP1, CP2, and CP3 of the non-advertising content, the second determination unit 103 determines to permit interruption of the provision of the non-advertising content. On the other hand, when the time elapsed since the timing at which the provision of the non-advertising content started is none of the interruption times CP1, CP2, and CP3 of the non-advertising content, the second determination unit 103 determines not to permit interruption of the provision of the non-advertising content.

[0023] When the content CT is advertising content, the interruption times CP1, CP2, and CP3 are examples of second interruption times. The third determination unit 104 in FIG. 2 determines whether to permit interruption of the provision of the advertising content based on whether the time elapsed since the timing at which the provision of the advertising content started is the interruption time CP1, CP2, or CP3. When the time elapsed since the timing at which the provision of the advertising content started is any of the interruption times CP1, CP2, and CP3 of the advertising content, the third determination unit 104 determines to permit interruption of the provision of the advertising content. On the other hand, when the time elapsed since the timing at which the provision of the advertising content started is none of the interruption times CP1, CP2, and CP3 of the advertising content, the third determination unit 104 determines not to permit interruption of the provision of the advertising content.

[0024] The interruption times CP1, CP2, and CP3 are set at timings that correspond to good breaks in the content CT. Good breaks in the content CT mean that if the provision of the content CT is interrupted, there is a low possibility that the passengers will feel uncomfortable or uneasy. For example, if the content CT is video content, interrupting it when the video scene changes can reduce the possibility that the passengers will feel uncomfortable or uneasy. If the content CT is audio content, interrupting it based on the breath period of the audio being output, a section of music, or the like can reduce the possibility that the passengers will feel uncomfortable or uneasy.

[0025] If the content CT is created so that it is well divided into predetermined time intervals (for example, 15 seconds), the interruption times CP1, CP2, and CP3 may be set in advance when the content CT is created.

[0026] Furthermore, the interruption times CP1, CP2, and CP3 may be set based on the similarity of the content to be continuously output during or before the provision of the content CT. For example, if the content CT is video content, a feature vector of the frame image may be calculated for each frame, and the frames for which the cosine similarity between two consecutive frames is equal to or less than a predetermined threshold may be regarded as the interruption times CP1, CP2, and CP3.

[0027] 4 is a diagram used to explain a content switching method according to an embodiment of the present disclosure. FIG. 4 illustrates an example of changes over time in the state of the vehicle 30, the provision state of the non-advertising content CT1, and the provision state of the advertising content CT2.

[0028] 4, the vehicle 30 stops at time T2 and starts moving at time T4. Therefore, the first determination unit 102 determines that the vehicle 30 is stationary from time T2 to time T4, and determines that the vehicle 30 is moving before time T2 and after time T4.

[0029] The information processing device 10 has been providing non-advertising content CT1 to passengers in the vehicle 30 since timing T1, which is before timing T2. When the vehicle stops at timing T2, the first time that has elapsed since timing T1, when the provision of the non-advertising content CT1 began, is not any of the interruption times CP1, CP2, and CP3 of the non-advertising content CT1. Therefore, the second determination unit 103 determines that, at timing T2, the interruption of the provision of the non-advertising content CT1 is not permitted. At timing T3, which is between timing T2 and timing T4, the first time reaches the interruption time CP2 of the non-advertising content CT1, so the second determination unit 103 determines that the interruption of the provision of the non-advertising content CT1 is permitted. The information processing device 10 interrupts the provision of the non-advertising content CT1 at timing T3 and starts providing the advertising content CT2.

[0030] By not immediately interrupting the provision of the non-advertising content CT1 when the vehicle 30 stops, but by interrupting it when the interruption time for the non-advertising content CT1 arrives, passengers in the vehicle 30 do not feel uncomfortable or uncomfortable. By providing the advertising content CT2 mainly when the vehicle 30 is stopped, passengers are not prevented from enjoying the scenery seen from the vehicle window. Furthermore, by providing the advertising content CT2 when the vehicle 30 is stopped, the advertising content CT2 is more likely to catch the passengers' attention.

[0031] When the vehicle starts moving at timing T4, the second time elapsed since timing T3, when the provision of the advertising content CT2 began, is not one of the interruption times CP1, CP2, and CP3 of the advertising content CT2. Therefore, the third determination unit 104 determines at timing T4 that the provision of the advertising content CT2 is not permitted to be interrupted. At timing T5, which is later than timing T4, the second time reaches the interruption time CP3 of the advertising content CT2, so the third determination unit 104 determines that the provision of the advertising content CT2 is permitted to be interrupted. The information processing device 10 interrupts the provision of the advertising content CT2 at timing T5 and resumes the provision of the non-advertising content CT1. As shown in FIG. 4, the information processing device 10 may resume the provision of the non-advertising content CT1 from the point where the provision of the non-advertising content CT1 was interrupted at timing T3. In FIG. 4, the provision of the non-advertising content CT1 is completed at timing T6, which is later than timing T5.

[0032] (Action and effect) As described above, the information processing device 10 according to this embodiment provides the following advantageous effects. The information processing device 10 provides content including advertising content CT2 and non-advertising content CT1 to passengers of a vehicle 30 and includes a first determination unit 102 and a second determination unit 103. The first determination unit 102 determines whether the vehicle 30 is moving or stationary. The second determination unit 103 determines whether to permit interruption of the provision of the non-advertising content CT1 based on whether a first time elapsed from timing T1 at which the provision of the non-advertising content CT1 starts is one of the interruption times CP1, CP2, and CP3 of the non-advertising content CT1. When the first determination unit 102 determines that the vehicle 30 is stationary during the provision of the non-advertising content CT1, and the second determination unit 103 determines that the interruption of the provision of the non-advertising content CT1 is permitted (T3), the provision of the non-advertising content CT1 is interrupted and the provision of the advertising content CT2 is started. According to the above embodiment, the advertising content CT2 can be provided when the vehicle 30 is stopped without predicting the time the vehicle 30 will be stopped.

[0033] The information processing device 10 further includes a third determination unit 104. The third determination unit 104 determines whether to permit interruption of the provision of the advertising content CT2 based on whether a second time elapsed since the timing T3 at which the provision of the advertising content CT2 started is any one of the interruption times CP1, CP2, and CP3 of the advertising content CT2. When the first determination unit 102 determines that the vehicle 30 is moving while the provision of the non-advertising content CT1 is interrupted and the advertising content CT2 is being provided, if the third determination unit 104 permits interruption of the provision of the advertising content CT2, the provision of the advertising content CT2 is interrupted. According to the above embodiment, when the vehicle 30 moves, the provision of the advertising content CT2 can be interrupted without causing discomfort to the passengers.

[0034] When the first determination unit 102 determines that the vehicle 30 is moving while the provision of the non-advertising content CT1 has been suspended and the advertising content CT2 is being provided, and the third determination unit 104 determines that the suspension of the provision of the advertising content CT2 is permitted, the information processing device 10 resumes the suspended provision of the non-advertising content CT1. According to the above embodiment, since the suspended provision of the non-advertising content CT1 is resumed, it is easy to complete the provision of the non-advertising content CT1.

[0035] The content switching method described with reference to Fig. 4 is a method of switching the content provided to the passengers of the vehicle 30 between the advertising content CT2 and the non-advertising content CT1. When the vehicle 30 stops while the non-advertising content CT1 is being provided, the time that has elapsed since the start of the provision of the non-advertising content CT1 is the predetermined interruption time CP1, CP2, and CP3. When either of the above conditions is met, the provision of the non-advertising content CT1 is stopped, and the provision of the advertising content CT2 is started. According to the above embodiment, the advertising content CT2 can be provided when the vehicle 30 is stopped, without predicting the time for which the vehicle 30 will be stopped.

[0036] The vehicle 30 is equipped with an information processing device 10.

[0037] [Software implementation example] The functions of the information processing device 10 (hereinafter referred to as the "device") can be realized by a program that causes a computer to function as the device, and a program that causes a computer to function as each control block of the device (particularly each part included in the control unit 100).

[0038] In this case, the device includes a computer having at least one control device (e.g., a processor) and at least one storage device (e.g., a memory) as hardware for executing the program. The control device and storage device execute the program, thereby realizing the functions described in each of the above embodiments.

[0039] The program may be non-transitory and may be recorded on one or more computer-readable recording media. The recording media may or may not be included in the device. In the latter case, the program may be supplied to the device via any wired or wireless transmission medium.

[0040] In addition, some or all of the functions of each of the control blocks can be realized by logic circuits. For example, integrated circuits in which logic circuits that function as each of the control blocks are formed are also included in the scope of the present disclosure. In addition, the functions of each of the control blocks can also be realized by, for example, a quantum computer.

[0041] Furthermore, each process described in each of the above embodiments may be executed by AI (Artificial Intelligence). In this case, the AI ​​may run on the control device or on another device (for example, an edge computer or a cloud server).

[0042] (Variation) In the above embodiment, a case has been described in which the information processing device 10 is disposed inside the vehicle 30. However, an information processing device according to an embodiment of the present disclosure can obtain similar effects even when it is disposed inside a moving body other than the vehicle 30, such as a train, an airplane, or a ship.

[0043] In the above embodiment, the content data provided to the passenger by the information processing device 10 is transmitted from the server 20 to the information processing device 10. However, the content data may be stored in advance in the storage unit 110 of the information processing device 10.

[0044] In the above embodiment, the control unit 100 of the information processing device 10 arranged inside the vehicle 30 functions as the first determination unit 102, the second determination unit 103, and the third determination unit 104. However, the information processing device including the first determination unit 102, the second determination unit 103, and the third determination unit 104 may be arranged outside the vehicle 30, and for example, the server 20 may function as the information processing device. When the server 20 is made to function as the first determination unit 102, the second determination unit 103, and the third determination unit 104, vehicle information regarding the position information of the vehicle 30, the vehicle speed, acceleration, the operation amount of the accelerator pedal, etc. of the vehicle 30, etc. may be transmitted from the information processing device 10 to the server 20.

[0045] [Additional notes] The present disclosure is not limited to the above-described embodiments, and various modifications are possible within the scope of the claims. Embodiments obtained by appropriately combining the technical means disclosed in different embodiments are also included in the technical scope of the present disclosure. [Explanation of symbols]

[0046] 10. Information processing equipment 20 servers 30 vehicles 100 control section 102 1st Judgment Section 103 Second Judgment Section 104 Third Judgment Section CP1, CP2, CP3 Interruption time (1st interruption time, 2nd interruption time) CT Content CT1 Non-advertising content CT2 Advertising Content T1, T2, T3, T4, T5, T6 timing

Claims

1. An information processing device that provides content including advertising content and non-advertising content to passengers of a vehicle, a first determination unit that determines whether the moving object is moving or stopped; a second determination unit that determines whether to permit interruption of provision of the non-advertising content based on whether a first time that has elapsed since the timing of starting provision of the non-advertising content is equal to a predetermined first interruption time, When the first determination unit determines that the moving object has stopped moving while the non-advertising content is being provided, and the second determination unit determines that the interruption of the provision of the non-advertising content is permitted, the information processing device interrupts the provision of the non-advertising content and starts providing the advertising content.

2. a third determination unit that determines whether to permit interruption of provision of the advertising content based on whether a second time that has elapsed since the timing at which provision of the advertising content started is equal to a predetermined second interruption time; 2. The information processing device according to claim 1, wherein when the first determination unit determines that the mobile object is moving while the provision of the non-advertising content is suspended and the advertising content is being provided, and when the third determination unit determines that the suspension of the provision of the advertising content is permitted, the provision of the advertising content is suspended.

3. 3. The information processing device according to claim 2, wherein, when the first determination unit determines that the mobile object is moving while the provision of the non-advertising content is being suspended and the advertising content is being provided, if the third determination unit determines that the suspension of the provision of the advertising content is permitted, the suspended provision of the non-advertising content is resumed.

4. A content switching method for switching content provided to passengers of a vehicle between advertising content and non-advertising content, comprising: When the moving body stops during the provision of the non-advertising content and a predetermined time has elapsed since the timing at which the provision of the non-advertising content started, the content switching method interrupts the provision of the non-advertising content and starts the provision of the advertising content.

5. A vehicle equipped with the information processing device according to any one of claims 1 to 3.

6. 2. A program for causing a computer to function as the information processing device according to claim 1, the program causing the computer to function as the first determination unit and the second determination unit.

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