Driving skill improvement system

Abstract

To provide a technology for improving a driving skill by enhancing an advertisement effect of a service advertisement for improving the driving skill for a driver whose driving skill is lower than a reference, and for preventing a driver whose driving skill is higher than the reference from feeling annoyed by the service advertisement.SOLUTION: The driving skill improvement system is a system for improving the driving skill of the vehicle by the driver, in which the one or more processors execute a process of determining the driving skill of the driver, and a process of notifying the driver of a first service advertisement of a service that can be used to improve the driving skill of the driver based on a result of the determination of the driving skill, wherein a notification frequency of the first service advertisement in a case where it is not determined that the driving skill of the driver is higher than the predetermined reference is set to be higher than a notification frequency of the first service advertisement in a case where it is determined that the driving skill of the driver is higher than the predetermined reference.SELECTED DRAWING: Figure 4

Description

[Technical Field]

[0001] The present disclosure relates to a driving skill improvement system. [Background technology]

[0002] BACKGROUND ART Services aimed at improving a driver's vehicle driving skills have been known for some time.

[0003] For example, Patent Document 1 discloses a vehicle environmental service system having an in-vehicle information terminal installed in a vehicle, a center server installed in a center, and an operator terminal managed by an affiliated service operator that provides various services to users, wherein the in-vehicle information terminal or the center server has a point calculation means that determines, for each user, whether the user is driving safely and / or driving in an environmentally friendly manner based on predetermined criteria, and calculates the number of points to be awarded based on the determination result, the center server has a database that accumulates the number of points awarded to each user and manages the total number of points, the operator terminal has a service provision means that provides a predetermined service in exchange for a predetermined number of points in the database, and an advertisement generation means that generates advertisement information related to the affiliated service operator, and the in-vehicle information terminal has a means for receiving the advertisement information from the operator terminal directly or via the center server.

[0004] Patent Document 2 discloses a driving diagnosis information providing device including a vehicle information acquiring means for acquiring vehicle information representing the vehicle state, a diagnostic means for diagnosing the driving state of the vehicle based on the vehicle information acquired by the vehicle information acquiring means, and a notification means for notifying the driver of the diagnostic information representing the diagnosis result of the diagnostic means, the driving diagnosis information providing device further including a useful information acquiring means for acquiring at least one of contact information to be notified to the driver and useful information that is information useful for driving, and the notification means is configured to notify the driver of the information acquired by the useful information acquiring means instead of the diagnostic information under predetermined conditions. Patent Document 2 further discloses that the useful information includes notice information such as advertising information and one-line advice such as trivia about driving. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Application Laid-Open No. 2007-293626 [Patent Document 2] Japanese Patent Application Laid-Open No. 2010-039640 Summary of the Invention [Problem to be solved by the invention]

[0006] According to the conventional technologies disclosed in Patent Documents 1 and 2, a driver's vehicle driving skill is determined, and advertising information related to incentives such as coupons or points is notified to the driver. However, the advertising information in the conventional technologies is not necessarily information that leads to an improvement in the driver's vehicle driving skill, and there is room for improvement. One possible solution is to notify the driver of service advertisements to improve the driver's vehicle driving skill, but drivers whose driving skill is higher than the standard may find the service advertisements annoying.

[0007] The purpose of the present disclosure, made in consideration of such circumstances, is to provide technology that increases the advertising effectiveness of service advertisements aimed at improving the driving skills of drivers whose driving skills are below standard, thereby improving their driving skills, while preventing drivers whose driving skills are above standard from feeling annoyed by the service advertisements. [Means for solving the problem]

[0008] A driving skill improvement system according to one embodiment of the present disclosure is a driving skill improvement system that aims to improve a driver's vehicle driving skills, and is equipped with one or more processors and one or more memories communicatively connected to the one or more processors, wherein the one or more processors perform the following: determining the driver's driving skill; and based on the driving skill determination result, notifying the driver of a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skill; and the notification frequency of the first service advertisement when the driver's driving skill is not determined to be higher than a predetermined standard is higher than the notification frequency of the first service advertisement when the driver's driving skill is determined to be higher than the predetermined standard. [Effects of the Invention]

[0009] According to one embodiment of the present disclosure, it is possible to improve the driving skills of drivers whose driving skills are lower than the standard by increasing the advertising effectiveness of service advertisements to improve their driving skills, while preventing drivers whose driving skills are higher than the standard from feeling annoyed by the service advertisements. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a schematic diagram illustrating a driving skill improvement system according to an embodiment of the present disclosure. FIG. [Figure 2] FIG. 2 is a block diagram illustrating a configuration example of a terminal device according to an embodiment of the present disclosure. [Figure 3] FIG. 2 is a block diagram illustrating a configuration example of a server device according to an embodiment of the present disclosure. [Figure 4] 10 is a flowchart illustrating an example of an operation of a server device according to an embodiment of the present disclosure. [Figure 5] 10 is a flowchart illustrating an example of an operation of a server device according to an embodiment of the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0011] Hereinafter, preferred embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. In this specification and drawings, components having substantially the same functional configurations are designated by the same reference numerals, and redundant description will be omitted.

[0012] (1. Configuration of the driving skill improvement system) 1, a driving skill improvement system 1000 according to an embodiment of the present disclosure includes a vehicle 100, a terminal device 200, and a server device 300. The vehicle 100, the terminal device 200, and the server device 300 can communicate with each other via a publicly known or arbitrary network 400. Note that the number of vehicles 100 and terminal devices 200 included in the driving skill improvement system 1000 may be any number. Furthermore, the server device 300 included in the driving skill improvement system 1000 may be distributed across multiple computers that can communicate with each other.

[0013] (1-1. Vehicles) Vehicle 100 is configured as a front-wheel drive four-wheel vehicle in which driving torque output from driving force source 1, which generates driving torque for vehicle 100, is transmitted to the left and right front wheels. Vehicle 100 may be a vehicle equipped with an internal combustion engine such as a gasoline engine or a diesel engine as driving force source 1. Vehicle 100 may also be an electric vehicle equipped with a driving motor as driving force source 1. Vehicle 100 may also be a hybrid electric vehicle equipped with both an internal combustion engine and a driving motor as driving force source 1.

[0014] The combination of drive wheels and the drive method are not limited. For example, vehicle 100 may be a rear-wheel drive vehicle, a four-wheel drive vehicle, or an electric vehicle equipped with a drive motor corresponding to each wheel. If vehicle 100 is an electric vehicle or a hybrid electric vehicle, vehicle 100 is equipped with a secondary battery that stores power supplied to the drive motor, and a motor or a generator such as a fuel cell that generates power to charge the battery.

[0015] In addition to the driving force source 1 described above, the vehicle 100 further includes an electric steering device 2 and brake devices 3LF, 3RF, 3LR, and 3RR (hereinafter collectively referred to as "brake devices 3" unless a distinction is required) as equipment used to control the operation of the vehicle 100.

[0016] The driving force source 1 outputs a driving torque that is transmitted to the front wheel drive shaft 5F via a transmission (not shown) and a differential mechanism 4. The driving of the driving force source 1 and the transmission is controlled by a vehicle control device 7 that includes one or more electronic control units (ECUs: Electronic Control Units).

[0017] The electric steering device 2 is provided on the front wheel drive shaft 5F. The electric steering device 2 includes an electric motor (not shown) and a gear mechanism (not shown), and is controlled by a vehicle control device 7 to adjust the steering angle of the front wheels. The vehicle control device 7 controls the electric steering device 2 based on the steering angle of the steering wheel 6 by the driver of the vehicle 100. If the vehicle 100 is a vehicle capable of executing automatic driving control, the vehicle control device 7 controls the electric steering device 2 based on the steering angle of the steering wheel 6 by the driver during manual driving. On the other hand, during automatic driving, the vehicle control device 7 controls the electric steering device 2 based on the steering angle or steering angular velocity set by a publicly known or arbitrary method.

[0018] Brake devices 3LF, 3RF, 3LR, and 3RR apply braking force to the respective wheels. The brake devices 3 may be, for example, hydraulic brake devices. In this case, the vehicle control device 7 controls the drive of a hydraulic unit 8, thereby adjusting the hydraulic pressure supplied to each brake device 3. If the vehicle 100 is an electric vehicle or a hybrid electric vehicle, the brake devices 3 are used in combination with regenerative braking using a drive motor.

[0019] The vehicle control device 7 mainly includes one or more electronic control units (ECUs: Electronic Control Units) that control the driving of the driving force source 1, the electric steering device 2, and the brake device 3. The vehicle control device 7 also controls the driving of various devices described below, but each function may be provided independently.

[0020] The vehicle 100 further includes an interior imaging camera 10 , an interior microphone 20 , a vehicle state sensor 30 , a communication device 40 , a notification device 50 , and an input device 60 .

[0021] The in-vehicle image capturing camera 10 is driven by the vehicle control device 7, captures an image of the driver driving the vehicle 100 inside the vehicle 100, and generates image data. The in-vehicle image capturing camera 10 includes an image capturing element such as a CCD (Charged Coupled Device) or a CMOS (Complementary Metal Oxide Semiconductor), and transmits the generated image data to the server device 300 via the communication device 40 and the network 400. Note that the in-vehicle image capturing camera 10 may be capable of capturing images of passengers riding in the vehicle 100 in addition to the driver driving the vehicle 100. The in-vehicle image capturing camera 10 may also be a camera included in a so-called DMS (Driver Monitor System).

[0022] The in-vehicle microphone 20 is driven by the vehicle control device 7, records sounds or voices within the vehicle 100, and generates voice data. The in-vehicle microphone 20 transmits the generated sound or voice data to the server device 300 via the communication device 40 and the network 400. Note that the in-vehicle microphone 20 may be integrated with the in-vehicle imaging camera 10.

[0023] The vehicle state sensor 30 is driven by the vehicle control device 7 and includes at least one sensor that detects the state of the vehicle 100. Examples of the vehicle state sensor 30 include an accelerator position sensor that detects the amount of operation of an accelerator pedal, a brake stroke sensor that detects the amount of operation of a brake pedal, and a steering angle sensor that detects the steering angle of the steering wheel 6, but the present disclosure is not limited to these. The vehicle state sensor 30 may include, for example, a vehicle speed sensor, an acceleration sensor, an angular velocity sensor, or a yaw rate sensor. The vehicle state sensor 30 may also include a weight sensor that detects the weight of an occupant seated in a seat provided in the vehicle 100. The vehicle state sensor 30 transmits the detection result to the server device 300 via the communication device 40 and the network 400.

[0024] The communication device 40 is driven by the vehicle control device 7 and includes at least one communication interface. As the communication interface, for example, an interface compatible with a mobile communication standard such as the 4th Generation (4G) standard or the 5th Generation (5G) standard or a Local Area Network (LAN) standard can be used. The vehicle 100 transmits and receives various information between the vehicle 100 and the server device 300 via the communication device 40 and the network 400.

[0025] The notification device 50 is driven by the vehicle control device 7 and notifies the driver of the vehicle 100 of various information by means of image or text display, audio output, or the like. The notification device 50 may be a display device provided in a navigation system, or may be a HUD (Head Up Display) that displays information on the front window of the vehicle 100.

[0026] The input device 60 is driven by the vehicle control device 7 and accepts operations by the driver of the vehicle 100 to input various information by means of touch operation, switch operation, voice input, etc. The input device 60 may be provided integrally with a display device provided in the navigation system, or may include switches provided on the steering wheel 6 or its peripheral components.

[0027] In addition, the vehicle 100 may further include surrounding environment sensors (not shown) such as a front imaging camera and a rear imaging camera, and may further include a GNSS sensor (not shown) that detects the location information of the vehicle 100 contained in satellite signals from positioning satellites such as GPS (Global Positioning System) satellites.

[0028] (1-2. Terminal Device) The terminal device 200 according to this embodiment will be described with reference to Fig. 2. Hereinafter, the terminal device 200 carried by the driver may be referred to as "terminal device 200-1," the terminal device 200 carried by a passenger may be referred to as "terminal device 200-2," and the terminal device 200 carried by a specific other person may be referred to as "terminal device 200-3."

[0029] The terminal device 200 is a mobile phone, a smartphone, a tablet, a personal computer, or the like. An application for improving driving skills (hereinafter abbreviated as a "driving skill improvement app") runs on the terminal device 200. Through the driving skill improvement app, a driver can receive driving instruction from an expert, receive a service to have their driving data analyzed, or make a reservation to use these services. The terminal device 200 may be mounted on the vehicle 100, or may be integrated with a car navigation system.

[0030] The terminal device 200 includes a processing unit 210 , a storage unit 220 , a communication unit 230 , an input unit 240 , and an output unit 250 .

[0031] (Processing section) The processing unit 210 includes one or more processors such as a CPU and various peripheral components. Part or all of the processing unit 210 may be configured with updatable components such as firmware, or may be a program module executed by instructions from the CPU or the like.

[0032] (Storage part) The storage unit 220 is configured with one or more storage elements such as RAM or ROM connected to the processing unit 210 so as to be able to communicate with the processing unit 210. However, there are no particular limitations on the type and number of storage units 220. The storage unit 220 stores information such as computer programs executed by the processing unit 210, various parameters used in arithmetic processing, detection data, and arithmetic results.

[0033] (Communications Department) The communication unit 230 is configured with one or more communication interfaces communicably connected to the processing unit 210. As the communication interface, for example, an interface compatible with a mobile communication standard such as the 4G standard or the 5G standard, a short-range wireless communication standard such as Bluetooth (registered trademark), or a LAN standard can be used. The communication unit 230 transmits various types of information used in the operation of the terminal device 200 and receives various types of information obtained by the operation of the terminal device 200.

[0034] (Input section) The input unit 240 includes one or more input interfaces. Examples of the input interface include physical keys, capacitance keys, a pointing device, or a touch screen integrated with a display. The input unit 240 accepts an operation by a user to input information used for the operation of the terminal device 200. Instead of being provided in the terminal device 200, the input unit 240 may be connected to the terminal device 200 as an external output device. Examples of connection methods include USB (Universal Serial Bus), HDMI (registered trademark), Bluetooth (registered trademark), etc.

[0035] Here, information received from the user by the input unit 240 will be described. The input unit 240 receives an operation by the user to input user information used in the operation of the driving skill improvement app described above. Examples of the user include the driver of the vehicle 100, a passenger riding in the vehicle 100, or a specific other person. Examples of the specific other person include a person who has been given permission in advance to share the assessment results of the driver's driving skill, such as the driver's family. Note that the passenger may also include the specific other person. Examples of the user information include any information for identifying the user, such as the user's name, facial image, address, or family composition, as well as any information for identifying the terminal device 200, such as the terminal ID of the terminal device 200 owned by the user. However, the user information in the present disclosure is not limited to these and may be any information as long as it is possible to link the driver of the vehicle 100 with other users.

[0036] Although details will be described later, the linking between the driver and other users may be performed based on the location information of the vehicle 100 and the location information of the terminal device 200 carried by the user other than the driver. The linking may also be performed based on image data from an in-vehicle image capturing camera 10 provided in the vehicle 100. The linking may also be performed using an interface compatible with short-range wireless communication standards such as Bluetooth (registered trademark). The linking may also be performed based on the detection result of a weight sensor provided in the vehicle 100.

[0037] (output section) The output unit 250 includes one or more output interfaces. Examples of the output interface include an LCD (Liquid Crystal Display) or an organic EL (Electro Luminescence) display. The output unit 250 outputs information obtained by the operation of the terminal device 200 to the user. The output unit 250 may be connected to the terminal device 200 as an external output device instead of being provided in the terminal device 200. Examples of the connection method include USB, HDMI (registered trademark), Bluetooth (registered trademark), etc.

[0038] (1-3. Server device) The server device 300 according to this embodiment will be described with reference to FIG.

[0039] (1-3-1. Configuration example) The server device 300 functions as a device for improving the driver's driving skills of the vehicle 100 by executing a computer program by one or more processors such as CPUs (Central Processing Units). The computer program is a computer program for causing the processor to execute operations to be performed by the server device 300, which will be described later. The computer program executed by the processor may be recorded on a recording medium that functions as a storage unit (memory) 320, which will be described later, or may be recorded on a recording medium built into the server device 300 or any recording medium that can be externally attached to the server device 300.

[0040] Recording media for recording computer programs may include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs, DVDs, and Blu-ray (registered trademark), magneto-optical media such as floptical disks, memory elements such as RAMs and ROMs, flash memories such as USB memories and SSDs, and other media capable of storing programs.

[0041] The server device 300 is a computer such as a server belonging to a cloud computing system or other computing system. However, an embodiment is also possible in which a part or all of the components of the server device 300 are mounted on the vehicle 100. In this case, a part or all of the components of the server device 300 may be connected to the vehicle control device 7 via a dedicated line or a communication means such as a controller area network (CAN) or a local internet (LIN). Furthermore, a part or all of the components of the server device 300 may be configured to be able to directly communicate with the in-vehicle image capturing camera 10, the in-vehicle microphone 20, the vehicle state sensor 30, the communication device 40, the notification device 50, the input device 60, etc. via a dedicated line or a communication means such as a CAN or a LIN.

[0042] The server device 300 includes a processing unit 310, a storage unit 320, and a communication unit 330.

[0043] (Processing section) The processing unit 310 includes one or more processors such as a CPU and various peripheral components. Part or all of the processing unit 310 may be configured with updatable components such as firmware, or may be a program module executed by instructions from the CPU or the like.

[0044] (Storage part) The storage unit 320 is configured with one or more storage elements such as RAM or ROM communicably connected to the processing unit 310. However, there are no particular limitations on the type and number of storage units 320. The storage unit 320 stores information such as computer programs executed by the processing unit 310, various parameters used in arithmetic processing, detection data, and arithmetic results.

[0045] Specifically, the storage unit 320 pre-stores information indicating a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skills. The storage unit 320 also pre-stores information indicating a second service advertisement, which is an advertisement for a service different from the service that can be used to improve the driver's driving skills. The storage unit 320 also pre-stores information that serves as a reference for judging the driver's driving skills, such as model driving data including the amount of operation of the accelerator pedal and brake pedal by a model driver and the steering angle of the steering wheel 6. The storage unit 320 also stores user information used in a driving skill improvement app that runs on the terminal device 200.

[0046] (Communications Department) The communication unit 330 is configured with one or more communication interfaces communicably connected to the processing unit 310. As the communication interface, for example, an interface compatible with a mobile communication standard such as the 4G standard or the 5G standard, or a LAN standard, can be used. The communication unit 330 transmits various types of information used in the operation of the vehicle 100 and receives various types of information obtained by the operation of the vehicle 100.

[0047] (1-3-2. Functional configuration of the processing unit) The functional configuration of the processing unit 310 of the server device 300 will be described. The processing unit 310 includes a user information acquisition unit 311, a driving data acquisition unit 312, a driving skill assessment unit 313, a notification information setting unit 314, a notification frequency setting unit 315, an intention determination unit 316, a notification destination setting unit 317, a notification processing unit 318, and an improvement promotion determination unit 319. Each of these units is a function realized by execution of a computer program by one or more processors such as a CPU. However, some or all of the user information acquisition unit 311, the driving data acquisition unit 312, the driving skill assessment unit 313, the notification information setting unit 314, the notification frequency setting unit 315, the intention determination unit 316, the notification destination setting unit 317, the notification processing unit 318, and the improvement promotion determination unit 319 may be configured using analog circuits.

[0048] (User information acquisition section) The user information acquisition unit 311 acquires user information input by the user via the input unit 240 of the terminal device 200 from the terminal device 200 via the communication unit 330, and stores the user information in the storage unit 320. As described above, the user information is any information for linking the driver of the vehicle 100 with users other than the driver.

[0049] (Operation data acquisition section) The driving data acquisition unit 312 acquires driving data of the vehicle 100 by the driver from the vehicle 100 via the communication unit 330. Examples of the driving data include the driver's operation amount of the accelerator pedal and the brake pedal, and the steering angle of the steering wheel 6. However, the driving data in the present disclosure is not limited to these, and may be data related to the behavioral stability of the vehicle 100 that can be determined from the detection results of an acceleration sensor or a yaw rate sensor included in the vehicle state sensor 30. Alternatively, the driving data in the present disclosure may be data for determining whether the vehicle 100 is traveling in accordance with traffic regulations, such as the blinking timing of a turn signal.

[0050] (Driving Skill Assessment Department) The driving skill assessment unit 313 determines whether the driver's driving skill is higher than a predetermined standard based on the driving data acquired by the driving data acquisition unit 312. Specifically, the driving skill assessment unit 313 determines the driver's driving skill based on a comparison between the driving data acquired by the driving data acquisition unit 312 and model driving data pre-stored in the memory unit 320. More specifically, the driving skill assessment unit 313 compares the accelerator pedal and brake pedal operation amounts and the steering angle of the steering wheel 6 included in the driving data with the accelerator pedal and brake pedal operation amounts and the steering angle of the steering wheel 6 included in the model driving data. The driving skill assessment unit 313 then determines the driver's driving skill by calculating a deviation degree for each of the comparison results. Note that the driving skill assessment unit 313 may determine that the lower the average value of the calculated deviation degrees, the higher the driver's driving skill. However, the method for evaluating driving skill in the present disclosure is not limited to this, and any known or arbitrary evaluation method can be adopted.

[0051] (Notification information setting section) The notification information setting unit 314 sets a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skills, as information to be notified to the driver based on the driving skill determination result by the driving skill determination unit 313. Here, the first service advertisement may be an advertisement for a service that provides driving instruction from an expert, or an advertisement for a service that provides analysis results of the driver's driving data. However, the first service advertisement in the present disclosure is not limited to these, and any advertisement for a service that can be used to improve driving skills can be adopted. Note that the service related to the first service advertisement may be provided while driving or after driving has finished.

[0052] The notification information setting unit 314 may set, in addition to the first service advertisement described above, coupons or points that can be used when using the service related to the first service advertisement as information to be notified to the driver. Note that the "coupon" here refers to a ticket that gives the driver the right to purchase the service related to the first service advertisement at a discounted price. Also, the "points" here refer to virtual units of value that can be used to receive a discount or the like equivalent to the points when the driver purchases the service related to the first service advertisement.

[0053] The notification information setting unit 314 may set the content of the service related to the first service advertisement based on the usage history of the service related to the first service advertisement by multiple drivers and the improvement effect on the driving skills of the multiple drivers. In this case, information indicating the usage history by multiple drivers and the improvement effect on driving skills is pre-stored in the storage unit 320 so that it can be referenced by the notification information setting unit 314. Here, the "improvement effect on driving skills" may mean, for example, that the average value of the deviation from the above-mentioned exemplary driving data decreases as the number of times the driver drives the vehicle 100 increases, but the present disclosure is not limited thereto. Specifically, the notification information setting unit 314 may determine the content of the first service advertisement based on the ratio of the number of users whose driving skills have improved by a predetermined amount to the number of users of the service related to the first service advertisement. More specifically, the notification information setting unit 314 may set, as notification information, an effective service advertisement, which is a first service advertisement whose ratio is equal to or greater than a predetermined threshold (e.g., 0.5), from among the multiple first service advertisements. The notification information setting unit 314 may also set to give priority to notifying an effective service advertisement, which is a first service advertisement whose ratio is equal to or greater than a predetermined threshold (e.g., 0.5) and whose ratio deviates more from the predetermined threshold, among a plurality of first service advertisements. Details of the notification frequency of effective service advertisements will be described later.

[0054] The notification information setting unit 314 may set the content of a coupon or points that can be used when using the service related to the first service advertisement together with the first service advertisement, based on the usage history of the service related to the first service advertisement by multiple drivers and the improvement effect of the driving skills of the multiple drivers. Specifically, the notification information setting unit 314 may determine the content of the coupon or points based on the ratio of the number of people whose driving skills have improved by a predetermined amount to the total number of users of the service related to the first service advertisement. More specifically, the notification information setting unit 314 may set the coupon discount amount or the number of points to be awarded so that the greater the ratio is equal to or greater than a predetermined threshold (e.g., 0.5) and the greater the deviation of the ratio from the predetermined threshold (e.g., 0.5), the greater the discount amount of the coupon or the number of points to be awarded.

[0055] In addition, the notification information setting unit 314 may set, in addition to the first service advertisement, information as notification information suggesting that a device be retrofitted to the vehicle 100 to prevent sudden acceleration due to, for example, misstepping the brake pedal instead of the accelerator pedal.

[0056] The notification information setting unit 314 may set a second service advertisement, which is an advertisement for a service different from the service available for improving the driver's driving skills, as information to be notified to the driver based on the driving skill determination result by the driving skill determination unit 313. Here, the second service advertisement may be, for example, any coupon or points available to the driver. As with the first service advertisement, the content of the coupon or points related to the second service advertisement may also be set based on the usage history of the service related to the first service advertisement by multiple drivers and the effect of improving the driving skills of the multiple drivers. Note that the "coupon" here refers to a ticket that gives the driver the right to purchase the service related to the second service advertisement at a discounted price. Furthermore, the "points" here refer to a virtual unit of value that allows the driver to receive a discount or the like equivalent to the points when purchasing the service related to the second service advertisement.

[0057] Although details will be described later, the notification information setting unit 314 may set a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skills, as information to be notified to fellow passengers in the vehicle 100 or a specific other person. In addition, it is preferable that the notification information setting unit 314 sets the judgment result of the driver's driving skill as information to be notified to fellow passengers or a specific other person. Furthermore, the notification information setting unit 314 may set a notification encouraging the driver to improve their driving skills as information to be notified to fellow passengers. Note that the notification information setting unit 314 may set, in addition to the first service advertisement, a second service advertisement, which is an advertisement for a service different from the service that can be used to improve the driver's driving skills, as information to be notified to fellow passengers or a specific other person.

[0058] (Notification frequency setting section) The notification frequency setting unit 315 sets the notification frequency of the first service advertisement when the driving skill of the driver determined by the driving skill determination unit 313 is not determined to be higher than the predetermined standard to be higher than the notification frequency of the first service advertisement when the driving skill of the driver is determined to be higher than the predetermined standard. Note that the notification frequency of the first service advertisement set by this method is, for example, once every few minutes to tens of minutes, but the present disclosure is not particularly limited and can be set as appropriate. Furthermore, the notification frequency of the first service advertisement set by this method may be set to be higher as the driving skill is lower than the predetermined standard.

[0059] The notification frequency setting unit 315 may set the notification frequency of the effective service advertisement set by the notification information setting unit 314, among the notification frequencies of the first service advertisement set by the above-mentioned method, to be higher than the notification frequency of the first service advertisement other than the effective service advertisement.

[0060] The notification frequency setting unit 315 may set the notification frequency of the second service advertisement higher than the notification frequency of the first service advertisement when the driving skill determination unit 313 determines that the driver's driving skill is higher than a predetermined standard. Note that the notification frequency of the second service advertisement set by this method is, for example, once every few minutes to every few tens of minutes, but the present disclosure is not particularly limited and can be set as appropriate. Furthermore, the notification frequency of the second service advertisement set by this method may be set to be higher as the driving skill is higher than the predetermined standard.

[0061] (Intention Judgment Department) The intention determination unit 316 determines whether the driver has an intention to improve his / her driving skills. Specifically, the intention determination unit 316 determines whether the driver's intention to improve his / her driving skills is higher than a predetermined standard. Here, the intention determination unit 316 may make this determination based on the usage history of the service related to the first service advertisement. For example, if the driver has used the service related to the first service advertisement a predetermined number of times or more within a predetermined period up to the present, the intention determination unit 316 may determine that the intention is higher than the predetermined standard. Note that the predetermined period is, for example, within the past six months from the present, but the present disclosure is not limited to this and can be set appropriately. Furthermore, the predetermined number of times is, for example, several times to several tens of times, but the present disclosure is not limited to this and can be set appropriately. Alternatively, the intention determination unit 316 may determine whether the driver has the intention based on the driver's response using the input device 60 to a question posed to the driver using the notification device 50 of the vehicle 100.

[0062] (Notification destination setting section) The notification destination setting unit 317 sets the driver as the notification destination of the first service advertisement when the intention determination unit 316 determines that the driver's intention to improve their driving skills is higher than a predetermined standard. Furthermore, the notification destination setting unit 317 sets a passenger or a specific other person as the notification destination of the first service advertisement when the intention determination unit 316 does not determine that the driver's intention to improve their driving skills is higher than the predetermined standard. Furthermore, when the intention determination unit 316 does not determine that the driver's intention to improve their driving skills is higher than the predetermined standard and there is a passenger in the vehicle 100, the notification destination setting unit 317 sets the passenger as the notification destination of the first service advertisement. On the other hand, when the intention determination unit 316 does not determine that the driver's intention to improve their driving skills is higher than the predetermined standard and there is no passenger in the vehicle 100, the notification destination setting unit 317 sets a specific other person as the notification destination of the first service advertisement.

[0063] (Notification processing unit) The notification processing unit 318 executes a process of notifying the notification information set by the notification information setting unit 314 to the notification destination set by the notification destination setting unit 317 at the notification frequency set by the notification frequency setting unit 315.

[0064] Specifically, when the notification destination is the driver, the notification processing unit 318 transmits information indicating the first service advertisement or the second service advertisement to the notification device 50 of the vehicle 100 via the communication unit 330. This allows the driver to recognize the first service advertisement or the second service advertisement output on the display device provided in the notification device 50.

[0065] Furthermore, when the notification destination is a passenger, the notification processing unit 318 transmits information indicating the first service advertisement (preferably information indicating the assessment result of the driver's driving skill) to the notification device 50 of the vehicle 100 or the terminal device 200-2 carried by the passenger via the communication unit 330. This allows the passenger to recognize the first service advertisement output to the display device provided in the notification device 50 or the output unit 250 of the terminal device 200-2. Note that, when the notification destination is a passenger, the notification processing unit 318 may execute processing to issue a notification recommending that the driver improve his or her driving skill. Furthermore, the notification processing unit 318 may execute processing to notify the passenger of information indicating the second service advertisement in addition to the information indicating the first service advertisement.

[0066] Furthermore, when the notification destination is a specific other person, the notification processing unit 318 transmits information indicating the first service advertisement (preferably information indicating the assessment result of the driver's driving skill) to the terminal device 200-3 carried by the specific other person via the communication unit 330. This allows the specific other person to recognize the first service advertisement output to the output unit 250 of the terminal device 200-3. Note that the notification processing unit 318 may execute a process of notifying the specific other person of information indicating the second service advertisement in addition to the information indicating the first service advertisement.

[0067] (Improvement Promotion Judgment Department) The improvement promotion determination unit 319 determines whether a fellow passenger in the vehicle 100 has prompted the driver to improve his driving skills. Specifically, the improvement promotion determination unit 319 may obtain, from the vehicle 100 via the communication unit 330, voice data recorded by the in-vehicle microphone 20 of the vehicle 100, and perform publicly known or arbitrary voice analysis on the obtained voice data to make the determination.

[0068] (1-3-3. Example of server device operation) An example of the operation of the server device 300 according to this embodiment will be described with reference to flowcharts in FIGS.

[0069] In step S10, the driving skill improvement system 1000 including the server device 300 is started. Then, the process proceeds to step S11. In this operation example, it is assumed that the driver of the vehicle 100 and the passengers or specific other people riding in the vehicle 100 are linked in advance by, for example, the method described above.

[0070] In step S11, the driving data acquisition unit 312 of the server device 300 acquires driving data of the vehicle 100 by the driver from the vehicle 100 via the communication unit 330. However, the present disclosure is not limited to this, and the driving data of the vehicle 100 by the driver may be, for example, past data accumulated in the memory unit 320. Thereafter, the process proceeds to step S12.

[0071] In step S12, the driving skill determination unit 313 of the server device 300 determines whether the driver's driving skill is higher than a predetermined standard based on a comparison between the driving data acquired in step S11 and, for example, exemplary driving data pre-stored in the memory unit 320. If the driving skill is not determined to be higher than the predetermined standard (step S12: NO), the process proceeds to step S13. On the other hand, if the driving skill is determined to be higher than the predetermined standard (step S12: YES), the process proceeds to step S24.

[0072] In step S13, the intention determination unit 316 of the server device 300 determines whether the driver's intention to improve his / her driving skills is higher than a predetermined standard. If it is determined that the intention is higher than the predetermined standard (step S13: YES), the process proceeds to step S14. If it is not determined that the intention is higher than the predetermined standard (step S13: NO), the process proceeds to step S16 shown in Fig. 5. In addition, in this determination, as described above, the usage history of the service related to the first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skills, or the driver's response to a question posed to the driver may be used.

[0073] In step S14, the notification information setting unit 314 of the server device 300 sets, as notification information, a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skills. Furthermore, the notification destination setting unit 317 of the server device 300 sets the driver as the notification destination of the notification information set by the notification information setting unit 314. Furthermore, the notification frequency setting unit 315 sets the notification frequency of the notification information (first service advertisement) set by the notification information setting unit 314 to be higher than the notification frequency of the notification information (first service advertisement) when the driver's driving skills are determined to be higher than a predetermined standard. This increases the advertising effect of the first service advertisement for drivers whose driving skills are not determined to be higher than the predetermined standard, thereby enabling the improvement of driving skills. The process then proceeds to step S15.

[0074] Here, in step S14, the notification information setting unit 314 of the server device 300 may set, together with the first service advertisement, coupons or points that can be used when using the service related to the first service advertisement as notification information for the driver. This further enhances the advertising effectiveness of the first service advertisement. Furthermore, the notification information setting unit 314 may set, together with the first service advertisement, information suggesting that the vehicle 100 be retrofitted with a device for suppressing sudden acceleration due to, for example, misapplication of the brake pedal and the accelerator pedal, as notification information for the driver.

[0075] Furthermore, in step S14, the notification information setting unit 314 of the server device 300 may set the content of the service related to the first service advertisement based on the usage history of the service related to the first service advertisement by a plurality of drivers and the effect of improving the driving skills of the plurality of drivers, as described above. Furthermore, the notification information setting unit 314 may set the content of coupons or points that can be used when using the service related to the first service advertisement, together with the first service advertisement, based on the usage history of the service related to the first service advertisement by a plurality of drivers and the effect of improving the driving skills of the plurality of drivers, as described above.

[0076] In step S15, the notification processing unit 318 of the server device 300 executes a process of notifying the driver of the vehicle 100 of the notification information set in step S14 at the notification frequency set in step S14. Specifically, the notification processing unit 318 transmits information indicating the first service advertisement to the notification device 50 of the vehicle 100 via the communication unit 330. As a result, a driver whose driving skill is not determined to be higher than the predetermined standard can recognize the first service advertisement output on a display device or the like provided in the notification device 50 at a higher notification frequency than a driver whose driving skill is determined to be higher than the predetermined standard. This increases the advertising effect of the first service advertisement on the driver, thereby enabling the driver to improve their driving skill of the vehicle 100. The process then ends.

[0077] 5, when the process proceeds from step S13 to step S16 (i.e., when it is not determined that the intention is higher than the predetermined standard), in step S16, the notification destination setting unit 317 of the server device 300 determines whether or not there is a passenger in the vehicle 100. Specifically, the notification destination setting unit 317 acquires the location information of the terminal device 200 carried by a person other than the driver and the location information of the vehicle 100 from the terminal device 200 and the vehicle 100, respectively, via the communication unit 330. Then, when the acquired location information of the terminal device 200 and the location information of the vehicle 100 match within a range where the terminal device 200 can be considered to be located inside the vehicle 100, the notification destination setting unit 317 determines that there is a passenger in the vehicle 100. When it is determined that there is a passenger in the vehicle 100 (step S16: YES), the process proceeds to step S17. On the other hand, if it is not determined that there is a passenger in the vehicle 100 (step S16: NO), the process proceeds to step S22.

[0078] However, in the present disclosure, the method of determining whether or not there is a passenger in the vehicle 100 is not limited to the above-described method. For example, the notification destination setting unit 317 of the server device 300 may acquire image data from the interior image capturing camera 10 of the vehicle 100 via the communication unit 330 and perform publicly known or arbitrary image processing on the image data to determine whether or not there is a passenger in the vehicle 100. Note that, when a facial image of the passenger recognized by the image processing matches a facial image stored in advance in the storage unit 320, the notification destination setting unit 317 can identify the terminal device 200 associated with the facial image stored in advance in the storage unit 320 as the terminal device 200-2 carried by the passenger. Alternatively, when it is detected that a terminal device 200 other than the terminal device 200-1 carried by the driver has been connected to the vehicle 100 using an interface compatible with short-range wireless communication standards such as Bluetooth (registered trademark), the notification destination setting unit 317 may determine that the terminal device 200 is the terminal device 200-2 carried by a fellow passenger, and determine that there is a fellow passenger in the vehicle 100. Alternatively, the notification destination setting unit 317 may acquire a detection result of a weight sensor included in the vehicle state sensor 30 via the communication unit 330, and determine whether there is a fellow passenger in the vehicle 100 based on the detection result.

[0079] In step S17, the notification information setting unit 314 of the server device 300 sets a notification encouraging the driver to improve their driving skills (hereinafter referred to as an "improvement promotion notification") as notification information. In addition, the notification destination setting unit 317 of the server device 300 sets the passenger as the notification destination of the notification information set by the notification information setting unit 314. Thereafter, the process proceeds to step S18.

[0080] In step S18, the notification processing unit 318 of the server device 300 executes a process of notifying the passenger of the notification information set in step S17. Specifically, the notification processing unit 318 transmits information indicating the improvement prompt notification to the terminal device 200-2 carried by the passenger via the communication unit 330. This allows the passenger to recognize the improvement prompt notification output to the output unit 250 of the terminal device 200-2. This ensures an opportunity for the driver to improve the driving skill of the vehicle 100 with the cooperation of the passenger. Thereafter, the process proceeds to step S19. Note that the improvement prompt notification may be output so as to be recognizable by the passenger on a display device provided in the notification device 50 of the vehicle 100, instead of on the terminal device 200-2 carried by the passenger.

[0081] In step S19, the improvement promotion determination unit 319 of the server device 300 determines whether the passenger who received the improvement promotion notification in step S18 has urged the driver to improve his / her driving skills. Specifically, the improvement promotion determination unit 319 acquires voice data recorded by the in-vehicle microphone 20 of the vehicle 100 from the vehicle 100 via the communication unit 330. The improvement promotion determination unit 319 then performs publicly known or arbitrary voice analysis on the acquired voice data to determine whether the passenger has urged the driver to improve his / her driving skills. If it is determined that the driver has been urged (step S19: YES), the process proceeds to step S14 shown in FIG. 4. On the other hand, if it is determined that the driver has not been urged (step S19: NO), the process proceeds to step S20.

[0082] In step S20, the notification information setting unit 314 of the server device 300 sets a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skills, as the notification information. Here, the notification information setting unit 314 preferably sets the assessment result of the driver's driving skills as the notification information in addition to the first service advertisement. Furthermore, the notification destination setting unit 317 of the server device 300 sets the passenger as the notification destination of the notification information set by the notification information setting unit 314. Thereafter, the process proceeds to step S21.

[0083] In step S21, the notification processing unit 318 of the server device 300 executes a process of notifying a passenger of the vehicle 100 of the notification information set in step S20. Specifically, the notification processing unit 318 transmits information indicating the first service advertisement to the terminal device 200-2 carried by the passenger via the communication unit 330. Here, it is preferable that the notification processing unit 318 transmits information indicating the assessment result of the driver's driving skill together with the information indicating the first service advertisement to the terminal device 200-2 carried by the passenger via the communication unit 330. Thereafter, the process ends. Note that the first service advertisement may be output so as to be recognizable by the passenger on a display device provided in the notification device 50 of the vehicle 100, instead of on the terminal device 200-2 carried by the passenger.

[0084] This allows the passenger to recognize the first service advertisement output to the output unit 250 or the notification device 50 of the terminal device 200-2, and preferably also recognize the assessment result of the driver's driving skill. Therefore, even if the driver is not motivated to improve his / her driving skill, the first service advertisement notified to the passenger can motivate the passenger and easily encourage the driver to improve his / her driving skill.

[0085] In step S20, the notification information setting unit 314 of the server device 300 may set, as notification information, in addition to the first service advertisement described above, a second service advertisement, which is an advertisement for a service different from the service available to improve the driver's driving skills. In this case, in step S21, the notification processing unit 318 of the server device 300 may execute a process of notifying the passenger that a service related to the second service advertisement notified in addition to the first service advertisement will be available, on the condition that the passenger encourages the driver to improve his / her driving skills or on the condition that the driver improves the driving skills of the vehicle 100. Whether the passenger has encouraged the driver to improve his / her driving skills can be determined in the same manner as in step S19. Whether the driver's driving skills have improved can be determined, for example, based on a comparison of driving data from the driver's next driving session with driving data from the previous driving session.

[0086] If the process proceeds from step S16 to step S22 (i.e., if it is determined that there is no passenger), in step S22, the notification information setting unit 314 of the server device 300 sets, as the notification information, a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skills. Here, it is preferable that the notification information setting unit 314 also sets, in addition to the first service advertisement, the assessment result of the driver's driving skills as the notification information. Furthermore, the notification destination setting unit 317 of the server device 300 sets a specific other person as the notification destination of the notification information set by the notification information setting unit 314. Thereafter, the process proceeds to step S23.

[0087] In step S23, the notification processing unit 318 of the server device 300 executes a process of notifying the specific other person of the notification information set in step S22. Specifically, the notification processing unit 318 transmits information indicating the first service advertisement to the terminal device 200-3 carried by the specific other person via the communication unit 330. Here, it is preferable that the notification processing unit 318 transmits information indicating the assessment result of the driver's driving skill together with the information indicating the first service advertisement to the terminal device 200-3 carried by the specific other person via the communication unit 330. Thereafter, the process ends.

[0088] This allows the specific other person to recognize the first service advertisement output to the output unit 250 of the terminal device 200-3, and preferably also recognize the assessment result of the driver's driving skill. Therefore, even if the driver is not motivated to improve his / her driving skill, the specific other person will be motivated by the first service advertisement notified to him / her, and will be more likely to encourage the driver to improve his / her driving skill.

[0089] In step S22, the notification information setting unit 314 of the server device 300 may set, as notification information, in addition to the above-described first service advertisement, a second service advertisement that is an advertisement for a service different from the service available to improve the driver's driving skills. In this case, in step S23, the notification processing unit 318 of the server device 300 may execute a process of notifying a specific other person that a service related to the second service advertisement notified in addition to the first service advertisement will become available, on the condition that the driver improves the driving skills of the vehicle 100. Whether the driver's driving skills have improved can be determined, for example, based on a comparison between driving data from the driver's next driving session and driving data from the previous driving session.

[0090] Returning to FIG. 4, if the process proceeds from step S12 to step S24 (i.e., if the driving skill is determined to be higher than the predetermined standard), in step S24, the notification information setting unit 314 of the server device 300 sets, as notification information, a second service advertisement, which is an advertisement for a service different from the service available for improving the driver's driving skill. Furthermore, the notification destination setting unit 317 of the server device 300 sets the driver as the notification destination of the notification information set by the notification information setting unit 314. Furthermore, the notification frequency setting unit 315 sets the notification frequency of the second service advertisement, which is the notification information set by the notification information setting unit 314, to be higher than the notification frequency of the first service advertisement. This can prevent a driver whose driving skill is determined to be higher than the predetermined standard from feeling annoyed by the first service advertisement. Note that the notification information setting unit 314 of the server device 300 may set, as notification information, the determination result of the driver's driving skill in addition to the second service advertisement. Then, the process proceeds to step S25.

[0091] In step S25, the notification processing unit 318 of the server device 300 executes a process of notifying the driver of the vehicle 100 of the notification information set in step S24 at the notification frequency set in step S24. Specifically, the notification processing unit 318 transmits information indicating the second service advertisement to the notification device 50 of the vehicle 100 via the communication unit 330. As a result, a driver whose driving skill is determined to be higher than a predetermined standard can recognize the second service advertisement that is output on a display device or the like provided in the notification device 50 at a notification frequency higher than that of the first service advertisement. Then, the process ends.

[0092] (2. Summary) As described above, the driving skill improvement system 1000 according to this embodiment is a system for improving the driving skill of a driver of a vehicle 100. Specifically, the processing unit 310 of the server device 300 included in the driving skill improvement system 1000 (i) determines the driving skill of the driver, and (ii) notifies the driver of a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skill, based on the driving skill determination result. In particular, the processing unit 310 of the server device 300 increases the notification frequency of the first service advertisement when the driver's driving skill is not determined to be higher than a predetermined standard, compared to the notification frequency of the first service advertisement when the driver's driving skill is determined to be higher than the predetermined standard.

[0093] With this configuration, the advertising effectiveness of the first service advertisement can be increased for drivers whose driving skills are not determined to be higher than a predetermined standard, thereby helping them improve their driving skills, while also preventing drivers whose driving skills are determined to be higher than the predetermined standard from feeling annoyed by the first service advertisement.

[0094] Furthermore, the processing unit 310 of the server device 300 further determines whether or not the driver has an intention to improve his / her driving skills. Then, the processing unit 310 (iii) notifies the driver of the first service advertisement if it is determined that the driver's intention to improve his / her driving skills is higher than a predetermined standard, and (iv) notifies a passenger of the vehicle 100 or a specific other person of the first service advertisement if it is not determined that the driver's intention to improve his / her driving skills is higher than the predetermined standard.

[0095] According to this configuration, even if the driver is not motivated to improve his / her driving skills, the first service advertisement notified to the passenger or the specific other person can motivate the driver and encourage the driver to improve his / her driving skills. Therefore, with the cooperation of the passenger or the specific other person, the driver's driving skills of the vehicle 100 can be improved.

[0096] Although preferred embodiments of the present disclosure have been described in detail above with reference to the accompanying drawings, the present disclosure is not limited to such examples. It is clear that a person skilled in the art to which the present disclosure pertains can conceive of various modifications or alterations within the scope of the technical ideas described in the claims, and it is understood that these also naturally fall within the technical scope of the present disclosure. For example, the functions included in each component or step can be rearranged so as not to be logically inconsistent, and multiple components or steps can be combined or divided into one.

[0097] As a modification, in the above-described embodiment, the intention determination unit 316, the improvement promotion determination unit 319, and the process of determining whether or not the driver has an intention to improve the driving skill of the vehicle 100 can be omitted. Specifically, if it is determined in step S12 that the driver's driving skill is not higher than the predetermined standard (step S12: NO), the processing unit 310 of the server device 300 may omit the process of step S13 and execute the processes of steps S14 and S15. Accordingly, the processes of steps S16 to S23 may be omitted. Note that if it is determined in step S12 that the driver's driving skill is higher than the predetermined standard (step S12: YES), the processing unit 310 of the server device 300 may execute the processes of steps S24 and S25 as in the above-described embodiment.

[0098] As a modification, in the above-described embodiment, the improvement promotion determination unit 319 and the processes of steps S17 to S19 may also be omitted. That is, in the above-described embodiment, the process may proceed to step S20 after a positive determination is made in step S16.

[0099] The technology of the present disclosure can also be realized as a vehicle 100 having some or all of the functions of the server device 300 described in the above-mentioned embodiment, a driving skill improvement method executed by the server device 300, a computer program that causes a computer to function as the above-mentioned server device 300, and a non-transitory tangible recording medium on which the computer program is recorded. [Explanation of symbols]

[0100] 1000: driving skill improvement system, 100: vehicle, 200: terminal device, 210: processing unit, 220: memory unit, 230: communication unit, 240: input unit, 250: output unit, 300: server device, 310: processing unit, 311: user information acquisition unit, 312: driving data acquisition unit, 313: driving skill judgment unit, 314: notification information setting unit, 315: notification frequency setting unit, 316: intention judgment unit, 317: notification destination setting unit, 318: notification processing unit, 319: improvement promotion judgment unit, 320: memory unit, 330: communication unit, 400: network

Claims

1. A driving skill improvement system for improving a driver's vehicle driving skill, one or more processors; and one or more memories communicatively coupled to the one or more processors; the one or more processors: determining the driving skill of the driver; notifying the driver of a first service advertisement, which is an advertisement for a service that can be used to improve the driver's driving skill, based on a result of the driving skill determination; a notification frequency of the first service advertisement when the driving skill of the driver is not determined to be higher than a predetermined standard is set higher than a notification frequency of the first service advertisement when the driving skill of the driver is determined to be higher than the predetermined standard; Driving skill improvement system.

2. the one or more processors: Further, based on the result of the driving skill determination, notifying the driver of a second service advertisement, which is an advertisement for a service different from a service available to improve the driving skill of the driver; When the driving skill of the driver is determined to be higher than the predetermined standard, the notification frequency of the second service advertisement is made higher than the notification frequency of the first service advertisement. The driving skill improvement system according to claim 1 .

3. the one or more processors: Further determining whether the driver has an intention to improve the driving skill; If it is determined that the driver's intention to improve the driving skill is higher than a predetermined standard, notify the driver of the first service advertisement, and if it is not determined that the driver's intention to improve the driving skill is higher than a predetermined standard, notify a fellow passenger in the vehicle or a specific other person of the first service advertisement. The driving skill improvement system according to claim 1 .

4. the one or more processors: setting content of the service related to the first service advertisement based on a usage record of the service related to the first service advertisement by a plurality of drivers and an effect of improving driving skills of the plurality of drivers; The driving skill improvement system according to claim 1 .

5. the one or more processors: In addition to the first service advertisement, notify the user of coupons or points that can be used when using a service related to the first service advertisement. The driving skill improvement system according to claim 1 .

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