Method for providing a reactive banner and apparatus for carrying it out

Abstract

A method for providing a responsive banner according to an embodiment of the present disclosure may be performed by a computing device and may include the steps of: analyzing user activity during a first time period to obtain the user's menu of interest; searching for stores that sell the obtained menu of interest if the user does not place an order during the first time period; selecting recommended stores from the searched stores, taking into account the user's location, the user's order history, the store's business hours and rating; generating a banner containing information about the selected recommended stores; and displaying the generated banner to the user.

Claims

1. A method for providing a reactive banner that is executed by a computing device, The first step involves analyzing the user's activity during the first time period to obtain the user's interests, If the user does not place an order within the first time period, the user searches for stores that sell the acquired menu items of interest, The steps include selecting recommended stores from the searched stores, taking into consideration the user's location, the user's order history, the store's business hours, and its rating, The steps include generating a banner that includes information about the selected recommended store, The step of displaying the generated banner to the user, A method for providing a responsive banner.

2. A method for providing a responsive banner according to claim 1, wherein the user's activities include searching for a menu, selecting a food category, viewing detailed store information, and adding or removing items from a cart.

3. The stage of selecting the recommended store is, The steps include determining whether the searched store is accessible from the user's location, The first step is to determine whether the searched store is currently open for business, The step of confirming whether the user has a history of placing an order at the aforementioned searched store, A method for providing a responsive banner according to claim 1, comprising the step of confirming whether the user has a history of giving a rating score below a predetermined threshold score to the searched store.

4. The stage of selecting the recommended store is, A method for providing a responsive banner according to claim 3, further comprising the step of selecting the store with the highest average rating among the searched stores as a recommended store.

5. A method for providing a responsive banner according to claim 1, wherein the information relating to the selected recommended store includes information relating to discount coupons offered at the selected recommended store, information relating to events being held at the selected recommended store, and information relating to the representative menu of the selected recommended store.

6. The step of generating the aforementioned banner is: The step of setting policies related to the aforementioned banner, The steps include determining whether the configured policy matches the user's activities, A method for providing a reactive banner according to claim 1, comprising the step of generating the banner when the configured policy matches the user's activity.

7. The step of determining whether the configured policy and the user's activities match is: This includes a step of determining whether the trigger event matches the user's activity among the configured policies, A method for providing a responsive banner according to claim 6, characterized in that the trigger event includes a menu search event or a category click event as an event type, and if the trigger event is a menu search event, it includes a search keyword in a regular expression, and if the trigger event is a category click event, it includes a category name in a regular expression, which is unstructured data.

8. Processor and It includes a memory for storing instructions. When the above instruction is executed by the processor, the processor will be instructed to: During the first time period, the user's activity is analyzed and the user's interests are obtained. If the user does not place an order within the first time period, the system will perform the action of searching for stores that sell the acquired menu items of interest, The operation of selecting a recommended store from the searched stores, taking into consideration the user's location, the user's order history, the store's business hours, and its rating, The operation of generating a banner containing information about the selected recommended store, A computing device that performs the action of displaying the generated banner to the user.

9. The computing device according to claim 8, wherein the user's activities include searching for a menu, selecting a food category, checking store details, and adding or removing items from a cart.

10. The action of selecting the recommended store mentioned above is: The operation of determining whether the searched store is available for ordering from the user's location, The process involves determining whether the searched store is currently open for business, The operation of checking whether the user has a history of placing an order at the searched store, The computing device according to claim 8, further comprising the operation of checking whether the user has a history of assigning an evaluation score below a predetermined threshold score to the searched store.

11. The action of selecting the recommended store mentioned above is: The computing device according to claim 10, further comprising the operation of selecting the store with the highest average rating among the stores searched as a recommended store.

12. The computing device according to claim 8, wherein the information relating to the selected recommended store includes information relating to discount coupons offered at the selected recommended store, information relating to events being held at the selected recommended store, and information relating to the representative menu of the selected recommended store.

13. The operation to generate the aforementioned banner is: The operation of setting policies related to the aforementioned banner, An operation to determine whether the configured policy and the user's activities match, The computing device according to claim 8, further comprising the action of generating the banner when the configured policy matches the user's activity.

14. The operation to determine whether the configured policy and the user's activities match is as follows: This includes an operation to determine whether the trigger event and the user's activity match among the configured policies, The computing device according to claim 13, characterized in that the trigger event includes a menu search event or a category click event as an event type, and if the trigger event is a menu search event, it includes a search keyword in a regular expression, and if the trigger event is a category click event, it includes a category name in a regular expression as unstructured data.

15. A user activity collection server collects user activity from user terminals during the first time period, A banner configuration server that sets policies related to banners, A banner providing server that generates a banner based on the user activity received from the user activity collection server and the configured policy received from the banner setting server, and displays the generated banner on the user terminal, Computing device.

16. The banner setting server stores the configured policy in the banner policy storage. The computing device according to claim 15, characterized in that the banner providing server loads the configured policy from the banner policy storage, stores the generated banner in the banner policy storage, and queries the banner policy storage to display the generated banner on the user terminal.

17. The computing device according to claim 15, characterized in that the banner providing server checks whether the configured policy matches the user's activity, and generates the banner if the policy matches the user's activity.

18. Determining whether the configured policy and the user's activities are consistent is: This includes determining whether the trigger event and the user's activity match among the configured policies, The computing device according to claim 17, characterized in that the trigger event includes a menu search event or a category click event as an event type, and if the trigger event is a menu search event, it includes a search keyword in a regular expression, and if the trigger event is a category click event, it includes a category name in a regular expression as unstructured data.

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