Information processing system, information processing method, and program

Abstract

Provided are an information processing device, etc., capable of measuring the effect of outdoor advertisements, for example. Advertisement viewing information relating to viewing of an advertisement, determined from position information of a moving body, advertisement information of an advertisement outside the moving body, based on the position information of the moving body, and gaze information of a passenger of the moving body, is acquired together with moving body information relating to the moving body (S13), and the number of views of the advertisement is aggregated from the advertisement viewing information (S14).

Description

[Technical Field]

[0001] The present application belongs to the technical fields of an information processing device, an information processing method, and a program for an information processing device. [Background technology]

[0002] While aboard a vehicle, advertisements are provided to vehicle occupants through various media, such as advertisements broadcast by sound from the radio or the like, advertisements shown on an in-vehicle display, advertisements located outside the vehicle, etc. Patent Document 1 listed below discloses an advertisement distribution system that detects the direction of the vehicle occupant's gaze, detects an advertisement located in the occupant's line of sight, acquires the occupant's biometric information, determines the occupant's advertising preferences from the biometric information obtained when the occupant viewed the advertisement, stores the determined preferences in preference information storage means, and determines which advertisements to present based on the advertising preferences stored in the preference information storage means. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2014-52518 Summary of the Invention [Problem to be solved by the invention]

[0004] Incidentally, in Internet advertising, the effectiveness of advertising is measured using indicators such as the number of page views and the number of impressions, but in outdoor advertising placed outdoors, the effectiveness of advertising has not been measured sufficiently.

[0005] The present application has been made in view of the above problems, and one example of the object of the application is to provide an information processing device or the like that can measure the effectiveness of outdoor advertisements. [Means for solving the problem]

[0006] In order to solve the above problem, the invention described in claim 1 comprises a determination means for determining whether an advertisement has been viewed by a passenger of the mobile body from location information of the mobile body, advertising information of an advertisement outside the mobile body based on the location information of the mobile body, and line of sight information of the passenger of the mobile body, an advertisement viewing information acquisition means for acquiring advertisement viewing information regarding the viewing of the advertisement determined to have been viewed by the determination means together with mobile body-related information regarding the mobile body, and a counting means for counting the number of times the advertisement has been viewed from the advertisement viewing information, wherein the determination means determines that the advertisement has been viewed by the passenger when the passenger's line of sight is directed toward the advertisement for a predetermined period of time or more, and The worse the condition, the longer the predetermined time. It is characterized by:

[0007] The invention of claim 6 is an information processing method executed by an information processing system, comprising: a determination step of determining whether an advertisement has been viewed by a passenger of the mobile body from position information of the mobile body, advertising information of an advertisement outside the mobile body based on the position information of the mobile body, and line-of-sight information of a passenger of the mobile body; an advertisement viewing information acquisition step of acquiring advertisement viewing information regarding the viewing of the advertisement determined to have been viewed in the determination step together with mobile body-related information regarding the mobile body; and a counting step of counting the number of times the advertisement has been viewed from the advertisement viewing information, wherein the determination step determines that the advertisement has been viewed by the passenger when the passenger's line of sight is directed toward the advertisement for a predetermined period of time or longer, and The worse the condition, the longer the predetermined time. It is characterized by:

[0008] The invention described in claim 7 is a computer that includes an information processing device according to any one of claims 1 to 5. system The present invention is characterized in that it functions as a [Brief explanation of the drawings]

[0009] [Figure 1] FIG. 1 is a block diagram illustrating an example of a configuration of an information processing apparatus according to an embodiment. [Figure 2]FIG. 1 is a schematic diagram illustrating an example of an information processing system including an information processing device according to an embodiment. [Figure 3] 3 is a block diagram showing an example of a schematic configuration of the information processing server device of FIG. 2. FIG. [Figure 4] 3 is a block diagram showing an example of a schematic configuration of the information processing terminal device of FIG. 2. FIG. [Figure 5] FIG. 10 is a schematic diagram showing an example of viewing outdoor advertisements. [Figure 6] 10 is a flowchart illustrating an example of an operation of the information processing system according to the embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0010] An embodiment of the present invention will be described with reference to Fig. 1. Fig. 1 is a block diagram showing an example of the configuration of an information processing device according to the embodiment.

[0011] As shown in FIG. 1, the information processing device 1 includes an advertisement viewing information acquiring means 1a and a counting means 1b.

[0012] In this configuration, the advertisement viewing information acquisition means 1a acquires advertisement viewing information regarding the viewing of advertisements determined from the location information of the mobile body, advertising information of advertisements outside the mobile body based on the location information of the mobile body, and gaze information of passengers on the mobile body, together with mobile body-related information regarding the mobile body.

[0013] The counting means 1b counts the number of times the advertisement has been viewed based on the advertisement viewing information.

[0014] As described above, according to the information processing device 1 of the embodiment, advertisement viewing information regarding the viewing of advertisements determined from the location information of the mobile body, advertising information of advertisements outside the mobile body based on the location information of the mobile body, and gaze information of passengers on the mobile body is acquired together with mobile body-related information regarding the mobile body, and the effectiveness of outdoor advertisements outside the mobile body can be measured by aggregating the number of times the advertisements were viewed from the advertisement viewing information. [Example]

[0015] [1. Information Processing Systems]

[0016] Next, a specific example corresponding to the above-described embodiment will be described with reference to the drawings.

[0017] (1.1 Configuration and Overview of Information Processing System) The configuration and overview of the information processing system will be explained using FIG.

[0018] FIG. 2 is a schematic diagram illustrating an example of an information processing system including an information processing device according to an embodiment.

[0019] As shown in FIG. 2, the information processing system S includes an information processing server device 10 (an example of an information processing device 1) that collects information such as viewing of outdoor advertisements from a vehicle 5, which is an example of a moving body, an information processing terminal device 20 mounted on the vehicle 5, and a road information providing server device 30 that provides congestion information and the like. Here, outdoor advertisements are advertisements that are located outside the vehicle 5 and are installed in positions that can be seen from inside the vehicle 5. Examples of outdoor advertisements include advertising billboards installed on the rooftops or walls of buildings, billboards installed on the side of roads, and advertising billboards installed on mountain slopes. In addition to automobiles, examples of moving bodies include bicycles, people, trains, ships, and airplanes.

[0020] The information processing server device 10 analyzes marketing information relating to outdoor advertisements, such as the number of views of each outdoor advertisement, based on the viewing information collected from the vehicle 5, etc.

[0021] The information processing terminal device 20 is, for example, a computer having an audio-visual function, a navigation function, etc. The information processing terminal device 20 has a gaze detection device and detects the gaze of the passengers of the vehicle 5. Here, the passengers include the driver and passengers of the vehicle 5.

[0022] The road information providing server device 30 provides road information such as congestion information, construction information, weather information at each location, map information, and the like.

[0023] The information processing server device 10 is capable of transmitting and receiving data to and from the information processing terminal device 20 and the like via the network NW using, for example, TCP / IP as a communication protocol. The information processing terminal device 20 is connected to the network NW via a wireless base station. The network NW is constructed, for example, by the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including base stations, etc.), a gateway, etc.

[0024] (2.1 Configuration and Functions of Information Processing Server Device 10) Next, the configuration and functions of the information processing server device 10 will be described with reference to FIG. FIG. 3 is a block diagram showing an example of a schematic configuration of the information processing server device 10. As shown in FIG.

[0025] 3, the information processing server device 10, which functions as a computer, includes a communication unit 11, a storage unit 12, a display unit 13, an operation unit 14, an input / output interface unit 15, and a control unit 16. The control unit 16 and the input / output interface unit 15 are connected via a system bus 17.

[0026] The communication unit 11 is connected to the network NW and controls the state of communication between each information processing terminal device 20 and the road information providing server device 30 and the like.

[0027] The storage unit 12 is configured with, for example, a hard disk drive, a solid state drive, etc. The storage unit 12 stores various programs such as an operating system and a server program. Note that the various programs may be obtained, for example, from another server device or the like via a network NW, or may be recorded on a recording medium and read via a drive device (not shown).

[0028] In addition, the memory unit 12 has constructed therein an advertising information database 12a (hereinafter referred to as "advertising information DB12a") that stores information about each outdoor advertisement, a viewing information database 12b (hereinafter referred to as "viewing information DB12b") that stores the results of viewing advertisements, and the like.

[0029] The advertising information DB12a (an example of a storage means) stores advertising information such as the installation location (latitude and longitude) of each outdoor advertising signboard, the installation height of the signboard, the size of the outdoor advertising signboard (length, width, etc.), the orientation of the signboard, and the shape of the signboard, in association with an advertising ID. The advertising information may include the advertiser, the type of advertisement, the brightness of the advertisement, the color of the advertisement, the image of the advertisement, the content of the advertisement, etc. Note that the information on the installation location of the outdoor advertising signboard and the information on the signboard may be measurement information obtained by LiDAR (Light Detection and Ranging).

[0030] The viewing information DB12b stores, in association with the advertisement ID, vehicle-related information (an example of mobile-related information relating to a mobile object) such as the location information, speed, direction of travel, vehicle model, time of passing, duration of passing, traffic congestion status, passenger information, traffic volume, surrounding weather, etc. of the vehicle 5 in which the passenger who viewed the advertisement is riding (an example of mobile-object-related information), as well as viewing information such as the time and duration of viewing.

[0031] The storage unit 12 also stores the vehicle model, owner of the vehicle 5, etc., in association with a vehicle ID that identifies each vehicle 5. The storage unit 12 also stores user information such as gender, age, hobbies, etc., in association with a user ID that identifies a passenger.

[0032] The display unit 13 is a display configured with a liquid crystal display element, an organic EL element, etc. The operation unit 14 is a keyboard and a mouse for operating the information processing server device 10. The input / output interface unit 15 performs interface processing between the communication unit 11, etc. and the control unit 16.

[0033] The control unit 16 is configured with a CPU (Central Processing Unit) 16a, a ROM (Read Only Memory) 16b, a RAM (Random Access Memory) 16c, etc. The control unit 16 performs processing such as tallying up views of outdoor advertisements by having the CPU 16a read and execute various programs stored in the ROM 16b and the storage unit 12.

[0034] (2.2 Configuration and Function of Information Processing Terminal Device 20) Next, the configuration and functions of the information processing terminal device 20 will be described with reference to FIGS.

[0035] Fig. 4 is a block diagram showing an example of a schematic configuration of the information processing terminal device 20. Fig. 5 is a schematic diagram showing an example of viewing outdoor advertisements.

[0036] As shown in Figure 4, the information processing terminal device 20 has a communication unit 21, a memory unit 22, a display unit 23, an operation unit 24, a gaze detection unit 25, a camera unit 26, a speaker / microphone unit 27, a sensor unit 28, and a control unit 29.

[0037] The communication unit 21 is connected to a network NW such as a wireless communication network, and controls the state of communication with the information processing server device 10, etc. The communication unit 21 may have a TV or radio receiver.

[0038] The storage unit 22 is configured by, for example, a hard disk drive, a solid state drive, or the like.

[0039] The storage unit 22 stores various programs and the like for controlling the information processing terminal device 20. The various programs include an operating system, a navigation program, application software for playing video, and a display control program for controlling the display of the information processing terminal device 20. Note that the various programs may be acquired via a network, for example, or may be recorded on a recording medium such as a CD or DVD and read via a drive device.

[0040] Furthermore, a map database and the like are constructed in the storage unit 22. The storage unit 22 stores the vehicle ID of the vehicle 5. The storage unit 22 may store user information such as the gender, age, and hobbies of passengers in the vehicle 5 in association with the user ID. The storage unit 22 may store advertising information of outdoor advertisements in association with the advertising ID.

[0041] The display unit 23 is a display used when operating the information processing terminal device 20, and is configured with a liquid crystal display element, an organic EL element, or the like.

[0042] The operation unit 24 includes, for example, various buttons such as a mechanical power button and a volume button, and the display unit 13 is a touch switch type display panel such as a touch panel.

[0043] The gaze detection unit 25 has a camera for detecting the gaze of a passenger in the vehicle 5. The gaze detection unit 25 detects the gaze from the movement of the iris, etc., in a captured image of the eye, using the inner corner of the eye, etc., as a reference. The gaze detection unit 25 is provided in front of the driver's seat of the vehicle 5 inside the vehicle 5 in which the information processing terminal device 20 is mounted, as shown in FIG. 5. The gaze detection unit 25 and the control unit 29 are connected via an input / output interface unit (not shown) of the information processing terminal device 20. The gaze detection unit 25 may have an infrared LED (Light Emitting Diode) and an infrared camera, and may detect the gaze using corneal reflex.

[0044] Camera unit 26 has an imaging element such as a CMOS image sensor. As shown in FIG. 5 , the camera of camera unit 26 captures images of the outside of vehicle 5, such as the area in front of vehicle 5. Camera unit 26 captures images of the scenery outside the vehicle that can be seen by passenger P. Camera unit 26 and control unit 29 are connected via an input / output interface unit (not shown) of information processing terminal device 20. Camera unit 26 may also have a camera that captures images of the interior of vehicle 5.

[0045] The speaker / microphone unit 27 plays back the sound of videos, music, etc. using the speaker function, and collects the user's voice using the microphone function.

[0046] The sensor unit 28 is, for example, a variety of sensors such as a speed sensor, an acceleration sensor, a gyro sensor, a GPS sensor, a direction sensor, a seat sensor, a LiDAR sensor, a rain sensor, etc. The sensor unit 26 may also have a timer function for counting time and a clock function for measuring time.

[0047] The speed sensor detects the speed of the vehicle 5. The acceleration sensor detects the acceleration of the vehicle 5. The GPS sensor acquires latitude and longitude information as the current position of the vehicle 5. The gyro sensor detects the angular acceleration of the body of the vehicle 5. The orientation sensor is, for example, a three-axis geomagnetic sensor, and detects the three-axis orientation of the vehicle 5. The seat sensor detects which seat in the vehicle 5 a passenger is sitting in. The LiDAR sensor measures the distance and direction to an object. The rain sensor detects whether it is raining or not, and the rainfall condition, such as light rain or heavy rain.

[0048] The control unit 29 includes, for example, a CPU, a ROM, and a RAM. The CPU of the control unit 29 reads and executes various programs stored in the ROM, the RAM, and the storage unit 22. For example, the control unit 29 controls the information processing terminal device 20 by transmitting line-of-sight information to the information processing server device 10 and performing route calculations.

[0049] [2. Operation of Information Processing System S] Next, the operation of the information processing system S according to the embodiment will be described with reference to FIG.

[0050] FIG. 6 is a flowchart illustrating an example of the operation of the information processing system according to the embodiment.

[0051] 6, the information processing system S acquires user information of passengers (step S1). Specifically, the control unit 29 of the information processing terminal device 20 performs facial recognition on the passengers based on images captured by the camera unit 26 for capturing images inside the vehicle 5, and identifies the user ID of the passenger appearing in the vehicle 5. The control unit 29 acquires user attributes such as gender and age group from the storage unit 22 based on the user ID. The information processing terminal device 20 also acquires the vehicle ID of the vehicle 5.

[0052] Next, the information processing system S acquires vehicle position information and the like (step S2). Specifically, the control unit 29 of the information processing terminal device 20 acquires information on the current position of the vehicle 5 from the GPS sensor of the sensor unit 28. The control unit 29 acquires sensor information such as the three-axis orientation, speed, acceleration, etc. of the vehicle 5 from the sensor unit 28.

[0053] Next, the information processing system S acquires road information (step S3). Specifically, the control unit 29 of the information processing terminal device 20 acquires road information such as traffic congestion information, construction information, and weather information at each point from the road information providing server device 30 via the communication unit 21.

[0054] Next, the information processing system S requests advertising information (step S4). Specifically, the control unit 29 of the information processing terminal device 20 requests the advertising information from the information processing server device 10 along with the vehicle ID of the vehicle 5, the location information of the current location of the vehicle 5, and the information on the traveling direction of the vehicle 5.

[0055] Next, the information processing system S receives the advertisement information request (step S5). Specifically, the information processing server device 10 receives the vehicle ID of the vehicle 5, the current position of the vehicle 5, the traveling direction of the vehicle 5, and the advertisement information request from the information processing terminal device 20. Next, the information processing server device 10 refers to the advertisement information DB 12a based on the information on the current position of the vehicle 5 and the traveling direction of the vehicle 5, and extracts advertisement information of outdoor advertisements that are likely to be viewed from the vehicle 5.

[0056] Next, the information processing system S transmits the advertising information (step S6). Specifically, the information processing server device 10 transmits the advertising information, such as the installation location of the outdoor advertisement, the installation height, the size and orientation of the outdoor advertisement signboard, together with the advertising ID, to the information processing terminal device 20.

[0057] Next, the information processing system S acquires the advertisement information (step S7). Specifically, the control unit 29 of the information processing terminal device 20 acquires the advertisement information from the information processing server device 10.

[0058] Next, the information processing system S acquires the gaze information of the passenger P (step S8). Specifically, the control unit 29 of the information processing terminal device 20 acquires the gaze information of the passenger P from the gaze detection unit 25. For example, the gaze detection unit 25 calculates the gaze direction from the head position, face direction, and eye direction. The gaze direction is, for example, as shown in FIG. 5, gaze vector information with a base point near the head or eyes of the passenger P. The gaze information includes the position p0 of the head or eyes of the passenger P, gaze vector information with a base point near each eye, etc.

[0059] Next, the information processing system S calculates the gaze direction (step S9). Specifically, the control unit 29 of the information processing terminal device 20 calculates the current position of the vehicle 5 (for example, the center position 5p of the vehicle 5) from the position detected by the GPS sensor or LiDAR sensor of the sensor unit 28 of the vehicle 5. The center position 5p of the vehicle 5 is calculated from the position where the sensor is installed inside the vehicle 5 and the size of the vehicle 5, etc. The control unit 29 detects the orientation (azimuth angle and elevation angle) of the vehicle 5 from the orientation sensor of the sensor unit 28. As shown in FIG. 5 , the control unit 29 calculates the gaze direction Vd of the passenger P from the passenger's position p0 inside the vehicle 5 to the outside from the vehicle 5 based on the current position (center position 5p) of the vehicle 5, the position p0 of the passenger's head or eyes inside the vehicle 5, information on the orientation of the three axes of the vehicle 5, and information on the passenger's gaze. The gaze direction Vd is expressed, for example, by the azimuth angle and the elevation angle.

[0060] Next, the information processing system S determines whether or not the advertisement has been viewed (step S10). Specifically, the control unit 29 of the information processing terminal device 20 determines whether or not there is an outdoor advertising signboard in the line of sight Vd. As shown in FIG. 5, if the control unit 29 determines that the outdoor advertising signboard Ad has been viewed when a straight line extended from position p0, which is the base point of the passenger P, in the line of sight Vd intersects with the signboard area indicated by the position, such as latitude and longitude, height h, and size (length b, width a) of the outdoor advertising signboard Ad. In this way, if the outdoor advertising signboard Ad enters the central visual field of the passenger P, the control unit 29 determines that the signboard Ad has been viewed.

[0061] In addition, in the loop from step S8 to step S10, if the vehicle 5 has moved a predetermined distance, or if the vehicle 5 has moved and the signboard Ad corresponding to the acquired advertising information has become unviewable, and the possibility of viewing the next outdoor advertisement has increased, the information processing system S returns to the processing of step S2.

[0062] The control unit 29 may determine that the passenger P has viewed the billboard Ad if the total time spent viewing the billboard Ad during the time the vehicle 5 is traveling is equal to or exceeds a predetermined time within the range in which the billboard Ad for the outdoor advertising is visible. This total time, i.e., the total time during which a straight line extended in the line of sight Vd intersects with the signboard area of ​​the billboard Ad for the outdoor advertising, is determined to be the viewing time. Furthermore, if visibility is poor due to cloudy weather, rain, or the like, the control unit 29 may extend the predetermined time and determine that the passenger P has viewed the billboard Ad if the passenger P views the billboard Ad for a longer time.

[0063] The information processing terminal device 20 may determine whether the advertisement has been viewed by calculating, from the line-of-sight information of the passenger P, where in the forward image captured by the camera unit 26 the passenger P is looking, and determining whether the area is within the outdoor advertising signboard area of ​​the forward image. The outdoor advertising signboard area of ​​the forward image is calculated from the acquired advertising information and the current position of the vehicle 5.

[0064] If the advertisement is viewed (step S10; YES), the information processing system S outputs advertisement viewing information regarding the viewing of the advertisement (step S11). Specifically, the control unit 29 of the information processing terminal device 20 transmits to the information processing server device 10 the advertisement ID of the signboard Ad, information for identifying the viewer such as the vehicle ID of the vehicle 5 and the user ID of the passenger P, vehicle-related information about the vehicle 5 such as the current position of the vehicle 5, the speed of the vehicle 5, rainfall conditions, road information, etc. detected by the sensor unit 28, and advertisement viewing information such as the viewing time and viewing duration.

[0065] If the advertisement has not been viewed (step S10; NO), the information processing system S returns to the processing of step S8 and acquires the passenger P's line of sight information.

[0066] Next, the information processing system S determines whether or not the process has ended (step S12). Specifically, the information processing terminal device 20 determines whether or not the engine of the vehicle 5 has stopped or the power supply of the information processing terminal device 20 itself has been turned off.

[0067] If the process is finished (step S12; NO), the information processing system S returns to the process of step S2 and acquires vehicle position information and the like in order to acquire advertising information of the next outdoor advertisement that is likely to be viewed from the vehicle 5.

[0068] Next, the information processing system S receives advertisement viewing information (step S13). Specifically, the control unit 16 of the information processing server device 10 receives, from each information processing terminal device 20 of each vehicle 5, information identifying the viewer of the vehicle ID of the vehicle 5, vehicle-related information of the vehicle 5, and advertisement viewing information, along with the advertisement ID of the signboard Ad. The control unit 16 stores the received advertisement viewing information, etc. in the viewing information DB 12b in association with the advertisement ID.

[0069] Next, the information processing system S tally the advertisement viewing information (step S14). Specifically, the control unit 16 of the information processing server device 10 refers to the viewing information DB 12b and tally the advertisement viewing information for each advertisement ID, etc. The control unit 16 tally the number of views of each outdoor advertisement in a predetermined period, for example, one week or one month.

[0070] The control unit 16 may tally the number of views according to the location information of the vehicle 5. For example, the average distance at which an advertisement was first viewed may be tallyed for each outdoor advertisement based on the location information of the vehicle 5. Whether an advertisement is easy to see and notice can be analyzed according to the distance between the vehicle and the advertisement.

[0071] The control unit 16 may tally the number of views according to traffic volume. For example, the control unit 16 can calculate the reach rate of the advertisement by dividing the number of views by the traffic volume (the number of passing vehicles). The control unit 16 may also tally the number of views according to the speed of the vehicles 5. The control unit 16 may tally the number of views according to the average traveling speed of each passing vehicle 5 on a road where a given advertisement can be viewed. By tallying according to speed in this way, it is possible to plan an advertisement that is suited to the average speed of the road by analyzing the speed at which passengers in vehicles are viewing the advertisement together with advertisement information such as the size and color of the advertisement.

[0072] The control unit 16 may tally the number of views depending on weather conditions such as rainfall. Furthermore, the control unit 16 can analyze the advertisement based on the color of the advertisement, the size of the signboard, etc., to determine whether the advertisement is easy to see and notice depending on the weather.

[0073] The control unit 16 may tally the number of views based on advertising information such as the size and orientation of the signboard, the control unit 16 may tally the number of views according to the viewing time, or the control unit 16 may tally the number of views according to user information such as age.

[0074] The control unit 16 may tally the number of views according to the vehicle-related information and the advertisement information. For example, the control unit 16 may tally the number of views according to the speed, which is an example of vehicle-related information, and the color of the advertisement, which is an example of advertisement information, and analyze the correlation between the color of the most viewed advertisement and the speed of the vehicle 5.

[0075] Next, the information processing system S outputs the aggregated advertisement viewing information (step S15). Specifically, the control unit 16 of the information processing server device 10 displays the aggregated advertisement viewing information on the display unit 13, or transmits it to an advertiser's server device (not shown) according to the advertisement ID.

[0076] Based on the analysis results, the color, brightness, and content of the outdoor advertisement may be dynamically changed depending on the traffic congestion, weather, and the like.

[0077] As described above, according to the operation of the embodiment, advertisement viewing information regarding the viewing of advertisements determined from the location information of the vehicle 5, advertising information of advertisements outside the vehicle 5 based on the location information of the vehicle 5, and gaze information of the passenger P of the vehicle 5 is obtained along with vehicle-related information regarding the vehicle 5, and the number of views of the advertisements viewed can be calculated from the advertisement viewing information, thereby measuring the effectiveness of outdoor advertisements outside the vehicle 5.

[0078] When counting the number of views according to vehicle-related information, which is an example of mobile object-related information, it is possible to analyze aspects of vehicle-related information such as the position, speed, direction of travel, time of passing, duration of passing, traffic congestion status, passenger information, traffic volume, and surrounding weather of the vehicle 5, thereby enabling a more detailed analysis of the effectiveness of the advertisement.

[0079] Vehicle-related information, which is an example of mobile-related information, includes location information of vehicle 5, and when the number of views is tallied according to the location of the advertisement and the location of vehicle 5, statistics on the locations where the advertisements are viewed can be obtained, allowing for more detailed analysis of the effectiveness of the advertisements.

[0080] When vehicle-related information, which is an example of mobile-related information, includes the speed value of vehicle 5 and the number of views is tallied according to the speed value, statistics can be obtained, such as the speed of the vehicle from which the advertisement was most frequently viewed, allowing for more detailed analysis of the effectiveness of the advertisement.

[0081] When the number of views is counted according to the advertisement information, it is possible to count what advertisements are frequently viewed from vehicles, and so the effectiveness of the advertisements can be analyzed in more detail.

[0082] Furthermore, when the number of views is counted according to the vehicle-related information and the advertisement information, the number of views can be counted based on a combination of the vehicle-related information and the advertisement information, so that the effectiveness of the advertisement can be analyzed in more detail.

[0083] In addition, the information processing server device 10 may acquire the location information of the vehicle 5 and the gaze information of the passenger P of the vehicle 5 from the information processing terminal device 20 of the vehicle 5, acquire advertising information of advertisements outside the vehicle 5 from the advertising information DB 12a based on the location information of the vehicle 5, and determine whether the advertisement is viewed based on the location information of the vehicle 5, the gaze information of the passenger P, and the advertising information. [Explanation of symbols]

[0084] 1. Information processing device 10 Information processing server device (information processing device) 20 Information processing terminal device

Claims

1. a determination means for determining whether the advertisement has been viewed by a passenger of the mobile body based on location information of the mobile body, advertisement information of an advertisement outside the mobile body based on the location information of the mobile body, and line-of-sight information of the passenger of the mobile body; Advertisement viewing information regarding the advertisement determined to have been viewed by the determination means, an advertisement viewing information acquisition means for acquiring the advertisement viewing information together with the mobile object-related information related to the mobile object; a counting means for counting the number of times the advertisement was viewed based on the advertisement viewing information; Equipped with The information processing system is characterized in that the determination means determines that the advertisement has been viewed by the passenger if the passenger's line of sight is directed toward the advertisement for a predetermined period of time or longer, and lengthens the predetermined period of time the worse the visibility conditions at the time of the determination.

2. 2. The information processing system according to claim 1, The information processing system, wherein the counting means counts the number of views in accordance with the mobile object-related information.

3. 3. The information processing system according to claim 2, the moving object-related information includes location information of the moving object, The information processing system, wherein the counting means counts the number of views according to the position of the advertisement and the position of the mobile object.

4. 4. The information processing system according to claim 2, the moving object-related information includes a value of a speed of the moving object; An information processing system, wherein the counting means counts the number of views in accordance with an average speed of the mobile object within a range in which the advertisement can be viewed.

5. 4. The information processing system according to claim 1, The information processing system, wherein the counting means counts the number of views according to the advertisement information.

6. An information processing method executed by an information processing system, comprising: a determination step of determining whether the advertisement has been viewed by a passenger of the moving body based on location information of the moving body, advertisement information of an advertisement outside the moving body based on the location information of the moving body, and line-of-sight information of the passenger of the moving body; an advertisement viewing information acquisition step of acquiring advertisement viewing information related to the viewing of the advertisement determined to have been viewed in the determination step together with mobile object-related information related to the mobile object; a counting step of counting the number of times the advertisement was viewed based on the advertisement viewing information; Including, The information processing method is characterized in that the determination step determines that the advertisement has been viewed by the passenger if the passenger's line of sight is directed toward the advertisement for a predetermined period of time or longer, and that the predetermined period of time is made longer the worse the visibility conditions at the time of the determination.

7. A program for causing a computer to function as the information processing system according to any one of claims 1 to 3.

Images