Display method, apparatus, device, and storage medium for live broadcast content

Abstract

The present disclosure provides a method, device, apparatus, and storage medium for displaying live broadcast video, the method including: acquiring location information corresponding to a first target object currently presented in or associated with the live broadcast video, at least one second target object associated with the first target object, and location information of a currently viewing user; determining a distance from a nearest second target object to the currently viewing user based on the location information of the currently viewing user and the location information corresponding to at least one second target object associated with the first target object; and presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a playback page of the live broadcast video.

Description

Technical Field

[0001] [Cross-reference to Related Applications] This application claims priority to a Chinese patent application filed on December 21, 2021, with application number 202111572649.7 and title "Method, Apparatus, Device, and Storage Medium for Displaying Live Broadcast Videos", the entire content of which is incorporated herein by reference.

[0002] The present disclosure relates to the field of data processing, and in particular to Content methods, apparatuses, devices, and storage media for displaying live broadcasts.

Background Art

[0003] Content As live broadcast technology develops, the related functions of people's live broadcast rooms, especially the Interface requirements for live broadcast presentation methods and presentation content closely related to people's viewing experiences are becoming increasingly diverse.

Summary of the Invention

Problems to be Solved by the Invention

[0004] The present disclosure provides related information of a second target object that is closest to the currently viewing user related to a first target object during the playback of a live broadcast Content and presents it during the playback of the live broadcast Interface to enhance the effectiveness of the presentation of live broadcast Interface information, and provides a method for displaying a live broadcast. by

Means for Solving the Problems

[0005] According to a first aspect, the present disclosure provides a method for displaying a live broadcast, the method including displaying the playback of the live broadcast, and during the playback of the live broadcast Content the method includes displaying the playback of the live broadcast, and during the playback of the live broadcast Content for playback Interface displaying the playback of the live broadcast, and during the playback of the live broadcast ContentObtaining position information corresponding to each of a first target object currently presented or related, and at least one second target object related to the first target object, and position information of a currently viewing user, and determining a distance from the nearest second target object to the currently viewing user based on the position information of the currently viewing user and the position information corresponding to each of at least one second target object related to the first target object, wherein the nearest second target object is the second target object among at least one second target object related to the first target object that is also close to the currently viewing user and most and presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the live broadcast Content playback Interface including presenting on.

[0006] In an alternative embodiment, the method determines, when it is determined that the object currently presented or related in the live broadcast is switched from the first target object to a third target object, the distance from the nearest fourth target object related to the third target object to the currently viewing user and / or presents the nearest fourth target object on the live broadcast Content playback Content including presenting on. Interface In an alternative embodiment, presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the live broadcast playback includes presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a preset first control in the live broadcast playback

[0007] In an alternative embodiment, presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the live broadcast playback includes presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a preset first control in the live broadcast playback Content playback Interface In an alternative embodiment, presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the live broadcast playback includes presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on a preset first control in the live broadcast playback Content playback Interface including presenting on.

[0008] In one alternative embodiment, the method responds to a trigger operation on the first control to obtain the distance from at least one second target object associated with the first target object to the currently viewing user and the position information of the corresponding second target object, and presents them on the live broadcast Content during playback Interface further including presenting them on the live broadcast

[0009] In one alternative embodiment, presenting the distance from at least one second target object associated with the first target object to the currently viewing user and the position information of the corresponding second target object on the live broadcast Content during playback Interface includes presenting, in ascending order of distance, the distance from at least one second target object associated with the first target object to the currently viewing user and the position information of the corresponding second target object on the live broadcast Content during playback Interface further including presenting them on the live broadcast

[0010] In one alternative embodiment, presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the live broadcast Content during playback Interface includes presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object in the live broadcast room Content of the live broadcast Interface or preview Interface further including presenting them on the live broadcast

[0011] In one alternative embodiment, the method further includes presenting the number of second target objects associated with the first target object on the live broadcast Content during playback Interface further including presenting them on the live broadcast

[0012] In one alternative embodiment, the method is applicable to the live broadcast ContentA second target corresponding to the user who starts and / or the distance from the second target to the currently viewing user is provided on the live broadcast Content playback Interface and further includes presenting on.

[0013] According to a second aspect, the present disclosure provides a display device for a live broadcast, and the device includes a display module for displaying the live broadcast Content a first acquisition module for acquiring position information corresponding to each of a first target object currently presented in or related to the live broadcast content, and at least one second target object related to the first target object, and position information of the currently viewing user, and a first determination module for determining the distance from the nearest second target object to the currently viewing user based on the position information of the currently viewing user and the position information corresponding to each of at least one second target object related to the first target object, wherein the nearest second target object is the second target object that is also close to the currently viewing user among at least one second target object related to the first target object Content playback Interface and a first presentation module for presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the playback of the live broadcast. and most Content playback Interface

[0014]

[0015] According to a third aspect, the present disclosure provides a computer-readable storage medium, in which instructions are stored, and when the instructions are executed on a terminal device, the method of the present disclosure is realized on the terminal device. ​​According to a fourth aspect, the present disclosure provides a device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor. When the processor executes the computer program, the method of the present disclosure is realized.

[0016] According to a fifth aspect, the present disclosure provides a computer program product, which includes a computer program / instructions. When the computer program / instructions are executed by a processor, the method of the present disclosure is realized.

[0017] According to a sixth aspect, the present disclosure provides a computer program including computer instructions. When the computer instructions are executed by a processor, the method of the present disclosure is realized.

Brief Description of the Drawings

[0018] The drawings here are incorporated into the specification, form a part of the specification, show embodiments conforming to the present disclosure, and are used to explain the principles of the present disclosure together with the specification.

[0019] To more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the following briefly introduces the drawings that need to be used in the description of the embodiments or the prior art. Obviously, for those skilled in the art, other drawings can also be obtained based on these drawings on the premise of not paying creative labor.

Figure 1

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Embodiments for Carrying Out the Invention

[0020] In order to more clearly understand the above objects, features and advantages of the present disclosure, the following further describes the solutions of the present disclosure. It should be noted that, as long as there is no contradiction, the embodiments of the present disclosure and the features in the embodiments can be combined with each other.

[0021] The following description will explain many specific details for a full understanding of the present disclosure. However, the present disclosure can also be implemented in a manner different from that described herein. Obviously, the embodiments in the specification are only some embodiments of the present disclosure, not all embodiments.

[0022] How to meet the diverse live broadcast Interface presentation needs of users do is a technical problem that must be urgently solved at present.

[0023] In the prior art, some live broadcast rooms present live broadcasts of store experiences and provide users with purchase entrances such as group purchase links. the user has agreed to allow access to the geographical location In some cases, the current live broadcast Interface further presents the distance information from the caster to the users watching. However, in some cases, there are multiple applicable stores for group purchase products, and presenting the distance between the caster and the users watching in the live broadcast Interface may make users think that the distance of this applicable store for group purchase is far. In order to enhance the effectiveness of the presentation of live broadcast Interface information, the embodiments of the present disclosure provide a method for displaying live broadcast content.

[0024] Specifically, first, play the live broadcast Content and display it, and then this live broadcast Interface Content ​Obtain the position information corresponding to each of the first target object currently presented or related, and at least one second target object related to the first target object, and the position information of the user currently watching. In the present disclosure, it should be understood that when the user agrees to allow access to the geographical location, the location information of the user (for example, the currently viewing user) is acquired. Furthermore, based on the position information of the user currently watching and the position information corresponding to each of at least one second target object related to the first target object, determine the distance from the nearest second target object to the user currently watching, where the nearest second target object is among the at least one second target object related to the first target object and is the one closest to the user currently watching. za and And present the distance from the nearest second target object to the user currently watching and / or the nearest second target object during the playback of this live broadcast. Content of the playback Interface on it.

[0025] As can be seen, in the embodiments of the present disclosure, relevant information of the second target object with the closest distance to the user currently watching related to the first target object is presented during the playback of the live broadcast. Content of the playback Interface on it, and the effectiveness of presenting the live broadcast information is enhanced. Interface This can be achieved. do Based on this, the embodiments of the present disclosure provide a display method for a live broadcast. Referring to FIG. 1, it is a flowchart of the display method for a live broadcast according to the embodiments of the present disclosure, and this method includes the following steps.

[0026] Based on this, the embodiments of the present disclosure provide a display method for a live broadcast. Referring to FIG. 1, it is a flowchart of the display method for a live broadcast according to the embodiments of the present disclosure, and this method includes the following steps. Content Referring to FIG. 1, it is a flowchart of the display method for a live broadcast according to the embodiments of the present disclosure, and this method includes the following steps. Content Referring to FIG. 1, it is a flowchart of the display method for a live broadcast according to the embodiments of the present disclosure, and this method includes the following steps.

[0027] S101: Display the playback Content of the live broadcast Interface on it.

[0028] The playback of the live broadcast in the embodiments of the present disclosure Content of the playback Interface may be the live broadcast room Content of the live broadcast Interface or preview Interface and so on. Here, the above-mentioned live broadcastContent Preview Interface may be used to present a live broadcast preview screen before entering the live broadcast room. Interface Live broadcast Content before entering the live broadcast room.

[0029] S102: Obtain the position information corresponding to each of the first target object currently presented or related to the live broadcast, and at least one second target object related to the first target object, and the position information of the currently viewing user. Content

[0030] In an embodiment of the present disclosure, the first target object currently presented in the live broadcast Content may be the object being explained in this live broadcast, such as the local service object or product object being explained, and may include, for example, delicious food, etc. Also, the live broadcast Content The first target object related to may be an object with a pre-set binding relationship with the live broadcast room corresponding to this live broadcast, and specifically may include a local service object or a product object, etc. Content Content

[0031] In an embodiment of the present disclosure, in the process of presenting this live broadcast Content on the playback of the live broadcast Content obtain the first target object currently presented or related to this live broadcast content, for example, target A, and obtain the position information corresponding to each of at least one second target object related to this first target object. For example, at least one second target object related to target A may include at least one store corresponding to target A. Also, Interface in some cases, the position information of the currently viewing user may be obtained. Here, the position information in the embodiment of the present disclosure may be longitude and latitude coordinate information, etc. the user has agreed to allow access to the geographical location

[0032] ​​​​S103: Determine the distance from the nearest second target object to the currently watching user based on the position information of the currently watching user and the position information corresponding to each of at least one second target object associated with the first target object.

[0033] Here, the nearest second target object is the second target object among at least one second target object associated with the first target object that is also close to the currently watching user and most among them.

[0034] In an embodiment of the present disclosure, after obtaining the position information of the currently watching user and the position information corresponding to each second target object associated with the first target object, calculate the distance between the currently watching user and each second target object respectively, and determine the second target object with the shortest distance from the currently watching user as the nearest second target object.

[0035] In an embodiment of the present disclosure, after calculating the distance between the currently watching user and each second target object, determine the distance from the nearest second target object to the currently watching user, that is, the shortest distance between the currently watching user and each second target object.

[0036] S104: Present the distance from the nearest second target object to the currently watching user and / or the nearest second target object on the live broadcast Content playback Interface of.

[0037] When the currently watching user is interested in the first target object currently presented or associated with the live broadcast Content and is interested in the second target object associated with the first target object that is close to itself and its position information, etc., the embodiment of the present disclosure presents the distance from the nearest second target object to the currently watching user on the live broadcast Content playback InterfacePresented above, it helps to provide effective information related to the first target object to the currently viewing user.

[0038] Also, in an embodiment of the present disclosure, in order for the currently viewing user to understand the second target object closest to them, the second target object closest to the current live broadcast user is presented during the live broadcast Content of the playback Interface above.

[0039] Also, in an embodiment of the present disclosure, in order for the user to select from a plurality of second target objects, the number of second target objects related to the first target object is presented during the live broadcast Content of the playback Interface above.

[0040] Also, in an embodiment of the present disclosure, address information corresponding to each of the second target objects related to the first target object, the distance from the currently viewing user, etc. are presented during the live broadcast Content of the playback Interface above.

[0041] In one alternative embodiment, the live broadcast Content of the playback Interface may be the live broadcast room of the live broadcast Content As shown in FIG. 2, the live broadcast room of the live broadcast according to an embodiment of the present disclosure Interface is a schematic diagram, where the distance from the second target object closest to the currently viewing user is presented on the live broadcast room. Specifically, the embodiment of the present disclosure does not limit the presentation position of the distance from the second target object closest to the currently viewing user. Content of the live broadcast room Interface Here, the distance from the second target object closest to the currently viewing user is presented on the live broadcast room. Interface Specifically, the embodiment of the present disclosure does not limit the presentation position of the distance from the second target object closest to the currently viewing user.

[0042] In another alternative embodiment, the distance from the second target object closest to the currently viewing user and / or the second target object closest to the currently viewing user is presented during the live broadcast Content of the playback InterfaceIt may be presented on the preset first control 201 as described above. As shown in FIG. 2 as described above, the distance from the nearest second target object to the currently viewing user is presented on the first control 201.

[0043] In actual applications, by triggering the first control 201, the distance from at least one second target object related to the first target object to the currently viewing user and the position information of the corresponding second target object are broadcast live Content during playback Interface and may be presented thereon.

[0044] As shown in FIG. 3, the live broadcast according to the embodiment of the present disclosure Content during playback Interface is a schematic diagram. When receiving a trigger operation for the first control shown in FIG. 2 above, a half-floating window is displayed during the live broadcast Content during playback Interface and the distance from each second target object related to the first target object to the currently viewing user, and the position information of each second target object are presented on this half-floating window. Here, the position information of the second target object may be, for example, the address information of the second target object. Also, the name of each second target object etc. may be presented on this half-floating window.

[0045] In one alternative embodiment, in order to improve the positioning efficiency of the currently viewing user with respect to the nearest second target object shown in FIG. 3 Interface the distance from each second target object to the currently viewing user and the position information of the corresponding second target object may be presented in ascending order of distance, so that the second target object with the closest distance to the currently viewing user at the initial position of the half-floating window can be positioned.

[0046] The live broadcast according to the embodiment of the present disclosure ContentIn the display method, first, the live broadcast Content is played Interface and the position information corresponding to each of the first target object currently presented or related to this live broadcast Content , and at least one second target object related to the first target object, and the position information of the currently viewing user is obtained. Further, based on the position information of the currently viewing user and the position information corresponding to each of at least one second target object related to the first target object, the distance from the nearest second target object to the currently viewing user is determined, where the nearest second target object is the one among at least one second target object related to the first target object that is closest to the currently viewing user za and is the nearest second target object. Then, the distance from the nearest second target object to the currently viewing user and / or the nearest second target object is presented on this live broadcast Content during playback Interface As can be seen, in the embodiments of the present disclosure, the relevant information of the second target object closest to the currently viewing user related to the first target object is presented during the playback of the live broadcast Content during playback Interface on the live broadcast Interface to enhance the effectiveness of the presentation of the live broadcast information do can be achieved.

[0047] In an alternative embodiment, the second target object corresponding to the target caster and / or the distance from this second target object to the currently viewing user may be presented on the playback of the live broadcast Content during playback Interface Here, the target caster is the user who starts this live broadcast Content .

[0048] In actual applications, the target caster may start the live broadcast at any one of the second target objects related to the first target object. At this time, the currently viewing user of this live broadcast Content is the currently viewing user of this live broadcast Content is the currently viewing user of this live broadcast ContentPlayback Interface The distance from the second target object with a target caster on it to the currently viewing user, as well as the address information, name, etc. of this second target object can be viewed.

[0049] In one alternative embodiment, the same live broadcast Content may be related to multiple targets or may present multiple targets. When it is determined that the target currently presented or related in the live broadcast Content is switched from the first target object to the third target object, the distance from the closest fourth target object related to this third target object to the currently viewing user, and / or, this closest fourth target object in this live broadcast Content Playback Interface can be presented on. Specifically, on the playback Content of this live broadcast Interface the address information, name, etc. of this closest fourth target object may be further presented.

[0050] For example, if the target currently presented in the live broadcast Content is switched from target A to target B, in order for the currently viewing user to understand the position information, etc. of the target currently presented in the live broadcast Content in real time, the distance from the closest store related to target B to the currently viewing user, and the address information, name, etc. of this closest store in this live broadcast Content Playback Interface can be presented on.

[0051] It should be noted that the user position information in the embodiments of the present disclosure is position information obtained and used on the premise of obtaining user position permission and meeting the relevant laws and regulations.

[0052] Based on the same inventive concept as the above embodiments, the embodiments of the present disclosure further provide a display device for a live broadcast Content Referring to FIG. 4, it is a schematic structural diagram of the display device for a live broadcast according to the embodiments of the present disclosure. The device is for a live broadcast Content and the above device is for a live broadcastContent Playback Interface A display module 401 for displaying the live broadcast Content Position information corresponding to each of the first target object currently presented or related to the live broadcast, and at least one second target object related to the first target object, and position information of the currently viewing user, and a first acquisition module 402 for acquiring the position information of the currently viewing user, and based on the position information of the currently viewing user and the position information corresponding to each of at least one second target object related to the first target object, a first determination module 403 for determining the distance from the nearest second target object to the currently viewing user, wherein the nearest second target object is the second target object related to the first target object that is also close to the currently viewing user and most A first determination module 403, and a first presentation module 404 for presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the live broadcast playback Content Playback Interface Including.

[0053] In an alternative embodiment, when it is determined that the object currently presented or related to the live broadcast is switched from the first target object to a third target object, the distance from the nearest fourth target object related to the third target object to the currently viewing user and / or the nearest fourth target object is presented on the live broadcast playback. The apparatus further includes a second presentation module for presenting. Content When it is determined that the object currently presented or related to the live broadcast is switched from the first target object to a third target object, the distance from the nearest fourth target object related to the third target object to the currently viewing user and / or the nearest fourth target object is presented on the live broadcast playback. The apparatus further includes a second presentation module for presenting. Content Playback Interface Including.

[0054] In an alternative embodiment, the first presentation module specifically presents the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the live broadcast playback Content Playback InterfaceIt is used to be presented on a preset first control in

[0055] In one alternative embodiment, the apparatus, in response to a trigger operation on the first control, determines the distance from at least one second target object associated with the first target object to the currently viewing user and the position information of the corresponding second target object, and presents them on the live broadcast Content during playback Interface by further including a third presentation module.

[0056] In one alternative embodiment, specifically, the third presentation module presents the distance from at least one second target object associated with the first target object to the currently viewing user and the position information of the corresponding second target object on the live broadcast Content during playback Interface in ascending order of distance.

[0057] In one alternative embodiment, specifically, the first presentation module presents the distance from the nearest second target object to the currently viewing user and / or the nearest second target object in the live broadcast room of the live broadcast Content or preview Interface for presentation. Interface In one alternative embodiment, the apparatus further includes a fourth presentation module for presenting the number of second target objects associated with the first target object on the live broadcast

[0058] during playback. Content In one alternative embodiment, the apparatus presents the second target object corresponding to the target caster and / or the distance from the second target object to the currently viewing user on the live broadcast Interface during playback.

[0059] In one alternative embodiment, the apparatus presents the second target object corresponding to the target caster and / or the distance from the second target object to the currently viewing user on the live broadcast Content during playback. Interfacefurther includes a fifth presentation module for presenting on the above, where the target caster is the live broadcast Content including the user who starts it.

[0060] In the display device of the live broadcast according to the embodiment of the present disclosure Content first, the playback of the live broadcast Content is displayed, and the position information corresponding to each of the first target object currently presented or related to this live broadcast, and at least one second target object related to the first target object, and the position information of the currently viewing user are acquired. Further, based on the position information of the currently viewing user and the position information corresponding to each of at least one second target object related to the first target object, the distance from the nearest second target object to the currently viewing user is determined, where the nearest second target object is the one among at least one second target object related to the first target object that is closest to the currently viewing user Interface is the nearest second target object. Then, the distance from the nearest second target object to the currently viewing user and / or the nearest second target object are presented on the playback Content of this live broadcast The As can be seen, in the embodiment of the present disclosure, the relevant information of the second target object closest to the currently viewing user related to the first target object is presented on the playback Content of the live broadcast Interface to enhance the effectiveness of the presentation of the live broadcast information Content of this live broadcast Interface on the playback Interface and can be achieved. Do

[0061] In addition to the above method and apparatus, the embodiment of the present disclosure further provides a computer-readable storage medium, in which instructions are stored, and when the instructions are executed on the terminal device, the display method of the live broadcast described in the embodiment of the present disclosure Content is realized on the terminal device.

[0062] ​Embodiments of the present disclosure further provide a computer program product, which includes a computer program / instructions. When the computer program / instructions are executed by a processor, the live broadcast described in the embodiments of the present disclosure Content display method is realized.

[0063] Also, embodiments of the present disclosure further provide a display device for live broadcast Content which may include a processor 501, a memory 502, an input device 503, and an output device 504 as shown in FIG. 5. The number of processors 501 in the display device for live broadcast Content may be one or more, and one processor is taken as an example in FIG. 5. In some embodiments of the present disclosure, the processor 501, the memory 502, the input device 503, and the output device 504 may be connected by a bus or other means. Here, being connected by a bus in FIG. 5 is taken as an example.

[0064] The memory 502 may be used to store software programs and modules. The processor 501 executes the software programs and modules stored in the memory 502, thereby performing various functional applications and data processing of the display device for live broadcast Content The memory 502 may mainly include a program storage area and a data storage area. Here, the program storage area may store an operating system, at least one application program required for a function, etc. Note that the memory 502 may include a high-speed random access memory and may also include a non-volatile memory, such as at least one magnetic disk memory device, a flash memory device, or other volatile solid-state memory devices. The input device 503 may be used to receive input digital or character information and generate signal inputs related to user installation and function control of the display device for live broadcast Content is used.

[0065] Specifically, in this embodiment, the processor 501 loads an executable file corresponding to the progress of one or more application programs into the memory 502 according to the following instructions, and the processor 501 executes the application program stored in the memory 502, thereby realizing the above live broadcast Content Various functions of the display device can be realized.

[0066] It should be noted that in this specification, for example, relational terms such as "first" and "second" are only used to distinguish one entity or operation from another entity or operation. It does not necessarily require or imply the existence of any such actual relationship or order between these entities or operations. And the term "comprising", "including" or any other variation thereof is intended to cover non-exclusive "including", whereby a process, method, article or device comprising a series of elements includes not only those elements but also other elements not expressly listed, or further includes elements specific to such a process, method, article or device. In the absence of further limitations, an element limited by the phrase "comprising one..." does not exclude the presence of another identical element in the process, method, article or device comprising the said element.

[0067] What has been described above are only specific embodiments of the present disclosure, enabling those skilled in the art to understand or implement the present disclosure. Various changes to these embodiments will be obvious to those skilled in the art, and the general principles defined in this specification can be implemented in other embodiments without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure is not limited to these embodiments described in this specification, but conforms to the broadest scope consistent with the principles and novel features disclosed in this specification.

Claims

1. A method for displaying live broadcast content, comprising: displaying a playback interface of the live broadcast content; determining a first target object that is currently presented in or related to the live broadcast content, and at least one second target object related to the first target object; acquiring position information corresponding to each of the at least one second target object; determining a distance from the nearest second target object to the currently viewing user based on the position information corresponding to each of the at least one second target object, wherein the nearest second target object is the second target object that is closest to the currently viewing user among the at least one second target object; presenting the live broadcast content and a preset first control on the playback interface of the live broadcast content, and presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the preset first control; responding to a trigger operation on the first control, and presenting the position information of the at least one second target object on the playback interface of the live broadcast content; wherein there are a plurality of second target objects, the first target object includes a local service target or a product target, and the second target object includes acquiring a store of the first target object; A method for displaying live broadcast content.

2. The method according to claim 1, further comprising presenting, on the playback interface of the live broadcast content, a distance from the nearest fourth target object related to the third target object to the currently viewing user and / or the nearest fourth target object when it is determined that the object currently presented in or related to the live broadcast content is switched from the first target object to the third target object.

3. The presenting, on the playback interface of the live broadcast content, the distance from the at least one second target object to the currently viewing user and the position information of the corresponding second target object is The method according to claim 1, comprising presenting, in ascending order of distance, the distance from the at least one second target object to the currently viewing user and the position information of the corresponding second target object on the playback interface of the live broadcast content.

4. The presenting, on the playback interface of the live broadcast content, of the distance from the nearest second target object to the currently viewing user and / or the nearest second target object is The method according to claim 1, comprising presenting, on the live broadcast room interface or preview interface of the live broadcast content, the distance from the nearest second target object to the currently viewing user and / or the nearest second target object.

5. The method according to claim 1, further comprising presenting the number of the at least one second target object on the playback interface of the live broadcast content.

6. The method according to claim 1, further comprising presenting, on the playback interface of the live broadcast content, the second target object corresponding to the user who starts the live broadcast content and / or the distance from the second target object corresponding to the user who starts the live broadcast content to the currently viewing user.

7. A display device for live broadcast content, comprising a display module for displaying a playback interface of the live broadcast content; a first acquisition module for determining a first target object currently presented in or related to the live broadcast content and at least one second target object related to the first target object, and acquiring position information corresponding to each of the at least one second target object; a first determination module for determining the distance from the nearest second target object to the currently viewing user based on the position information corresponding to each of the at least one second target object, wherein the nearest second target object is the second target object that is closest to the currently viewing user among the at least one second target object. Present the live broadcast content and a preset first control on the playback interface of the live broadcast content, and a first presentation module for presenting the distance from the nearest second target object to the currently viewing user and / or the nearest second target object on the preset first control; A third presentation module for presenting the position information of the at least one second target object on the playback interface of the live broadcast content in response to a trigger operation on the first control; There are a plurality of the second target objects, the first target object includes a local service target or a product target, and the second target object includes obtaining a store of the first target object; A display device for live broadcast content.

8. A computer-readable storage medium, in which instructions are stored, and when the instructions are run on a terminal device, the method according to any one of claims 1 to 6 is realized on the terminal device, the computer-readable storage medium.

9. A device including a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, the method according to any one of claims 1 to 6 is realized, the device.

10. A computer program including computer instructions, and when the computer instructions are executed by a processor, the method according to any one of claims 1 to 6 is realized, the computer program.

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