Multimedia information presentation method, device, electronic device, and storage medium

Abstract

The present disclosure provides a method, device, electronic device, and storage medium for presenting multimedia information, which relate to the technical field of data processing. The method includes the steps of: acquiring multimedia information to be presented (S101); presenting main multimedia information on a display interface (S102); presenting the main multimedia information for a preset time; determining a cover for at least one additional multimedia information item and simultaneously presenting the main multimedia information and the cover on the display interface (S103); and switching the main multimedia information presented on the display interface to the additional multimedia information corresponding to the click operation in response to a click operation on the cover (S104). The method realizes the synchronized presentation of multiple pieces of multimedia information, and the presentation of the additional multimedia information is triggered only when the user clicks on the cover, rather than being forced to present the additional multimedia information, which is preferable to a push-advertising approach and encourages users to have a deeper understanding of the advertising content.

Description

[Technical Field]

[0001] [CROSS-REFERENCE TO RELATED APPLICATIONS] This application claims priority to a Chinese patent application, application number 202010937503.7, filed on September 8, 2020, entitled "Method, device, electronic device and storage medium for presenting multimedia information," the entire contents of which are incorporated herein by reference. [Technical field] The present disclosure relates to the technical field of data processing, and more particularly, the present disclosure relates to a method, device, electronic device and storage medium for presenting multimedia information. [Background technology]

[0002] With the development of short video technology, advertising methods using short videos as a carrier are increasingly favored by advertisers.

[0003] In the traditional advertising process using short videos as a carrier, advertisers typically set the playback time of multimedia information to the standard length of a short video, for example, around 10 to 15 seconds. However, due to the short playback time, the advertisement does not leave a lasting impression on viewers, limiting the advertising effectiveness. In some cases, it is not possible to compress the length of the advertising material into a short time. In such cases, the advertising material must be split into multiple short video advertisements. When pushing advertisements to viewers, the playback mechanism of short video advertisements is an insertion mechanism that inserts multimedia information between two non-advertising short videos. Therefore, if multiple short videos with multimedia information are inserted at once and the viewer finishes watching all the multimedia information one by one before playing the non-advertising content, the viewer's experience will be significantly affected. Summary of the Invention

[0004] SUMMARY OF THE INVENTION Embodiments of the present invention provide a method, apparatus, electronic device and storage medium for presenting multimedia information that overcome or at least partially solve the above problems.

[0005] In the first aspect, obtaining multimedia information to be presented, the multimedia information to be presented including main multimedia information and at least one additional multimedia information related to each other; presenting primary multimedia information on a display interface; After presenting the main multimedia information for a preset time, determining a cover of at least one additional multimedia information, and simultaneously presenting the main multimedia information and the cover on the display interface; and switching the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation in response to the click operation on the cover.

[0006] In a second aspect, a material package acquisition module for acquiring multimedia information to be presented, the multimedia information to be presented including main multimedia information and at least one additional multimedia information related to each other; a primary material presentation module for presenting primary multimedia information on a display interface; a simultaneous presentation module for determining a cover of at least one additional multimedia information after presenting the main multimedia information for a preset time, and simultaneously presenting the main multimedia information and the cover on the display interface; and a first switching module for switching the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation in response to a click operation on the cover.

[0007] In a third aspect, embodiments of the present invention provide an electronic device comprising a memory, a processor, and a computer program stored in the memory and operable on the processor, the electronic device implementing the steps of the method provided by the first aspect when the processor executes the program.

[0008] In a fourth aspect, embodiments of the present invention provide a computer-readable storage medium having stored thereon a computer program that, when executed by a processor, implements the steps of the method provided by the first aspect.

[0009] The multimedia information presentation method, device, electronic device and storage medium provided by the embodiments of the present invention receive multimedia information to be presented, including main multimedia information and additional multimedia information, and then present a cover of the additional multimedia information after a preset duration for presenting the main multimedia information. In this way, the user can view the additional multimedia information by clicking the cover, and the linked presentation of multiple multimedia information is realized. In particular, when the multimedia information is an advertisement, the user can independently choose whether to view one short video advertisement (i.e., the main multimedia information) or another related short video advertisement (i.e., the additional multimedia information). This allows users to watch advertisements more flexibly in terms of time. Furthermore, since the main multimedia information is presented at the same time as the cover of the additional multimedia information is also presented, even if the user only watches one short video advertisement, it is actually equivalent to understanding other related short video advertisements at the same time. In the conventional case where multiple short video advertisements are pushed at once, the user can only understand the entire content of the advertisement after watching all the short video advertisements. In addition, the additional multimedia information is not presented compulsorily, but is only triggered to be presented when the user clicks on the cover. Therefore, the method of pushing advertisements is more preferable and encourages users to have a deeper understanding of multimedia information. [Brief explanation of the drawings]

[0010] In order to more clearly describe the technical solutions in the embodiments of the present disclosure, the following briefly describes the drawings necessary for describing the embodiments of the present disclosure.

[0011] [Figure 1] FIG. 1 is a network architecture diagram of the operation of a multimedia information presentation system provided by an embodiment of the present disclosure. [Figure 2] FIG. 2 is a flow architecture diagram of the presentation of multimedia information provided by an embodiment of the present disclosure. [Figure 3] 1 is a flowchart of a method for presenting multimedia information provided by an embodiment of the present disclosure. [Figure 4] 1 is a scene diagram of a presentation of multimedia information provided by an embodiment of the present disclosure. [Figure 5] FIG. 10 is a scene diagram of a presentation of multimedia information according to another embodiment of the present disclosure. [Figure 6] FIG. 10 is a scene diagram of a presentation of multimedia information according to yet another embodiment of the present disclosure. [Figure 7] FIG. 10 is a scene diagram of a presentation of multimedia information according to yet another embodiment of the present disclosure. [Figure 8] FIG. 10 is a scene diagram of a presentation of multimedia information according to yet another embodiment of the present disclosure. [Figure 9] FIG. 10 is a scene diagram of a presentation of multimedia information according to yet another embodiment of the present disclosure. [Figure 10] 1 is a structural schematic diagram of a multimedia information presentation device provided by an embodiment of the present disclosure; [Figure 11] 1 is a structural schematic diagram of an electronic device provided by an embodiment of the present disclosure; DETAILED DESCRIPTION OF THE INVENTION

[0012] Hereinafter, the embodiments of the present disclosure will be described in detail, and illustrative examples of the embodiments are shown in the drawings, in which the same or similar reference numerals throughout represent the same or similar elements or elements having the same or similar functions. The embodiments described below with reference to the drawings are illustrative and are intended only to interpret the present disclosure, and should not be understood as limiting the present invention.

[0013] Those skilled in the art will understand that the singular forms "a," "one," and "the," as used herein, may include the plural unless otherwise specified. It should be further understood that the term "comprising," as used in the specification of this disclosure, means the presence of a feature, integer, step, operation, element, and / or component, but does not exclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and / or combinations thereof. When an element is referred to as being "connected" or "coupled" to another element, it should be understood that it may be directly connected or coupled to the other element, or intermediate elements may be present. Also, as used herein, "connected" or "coupled" may include wireless connections or couplings. The term "and / or," as used herein, includes all or any unit and all combinations of one or more associated listed items.

[0014] The following will describe in detail the technical solution of the present disclosure and how it solves the above technical problems based on specific examples. Some of the following specific examples may be combined with each other, and there are examples in which the same or similar concepts or processes are not described in detail again. The following will describe the embodiments of the present disclosure with reference to the drawings.

[0015] First, the present disclosure may be applied to playback scenes of multiple related multimedia information such as an advertisement playback scene, a series of short video playback scenes, etc. The multiple multimedia information refers to two or more pieces of multimedia information distributed by a multimedia information distributor in the same playback scene, and the multimedia information may be pictures, music, video, or text. The related relationship refers to visually and content-wise interrelationships between the multimedia information through one or more serial elements. For example, an advertisement scene may be a video showing a user's body shape at different times before, during, and after taking diet pills. For example, a series of short video playback scenes may be a video showing an actor's morning, afternoon, and evening performances throughout the day. The multiple multimedia information always have a chronological relationship, and the main multimedia information may be the first multimedia information in the chronological order, or naturally, the multimedia information that is most likely to attract viewers, or even a summary of all the multimedia information; this disclosure does not specifically limit this.

[0016] It should be understood that the multimedia information presentation method provided by the present disclosure may also be applied during the operation of a computer device program containing advertisements, or during a system or process for displaying multimedia information, for example, an advertisement push program. Specifically, the multimedia information presentation system can operate in the network architecture shown in Figure 1. As shown in Figure 1, which is a network architecture diagram of the operation of the multimedia information presentation system, the multimedia information presentation system can provide the presentation of multimedia information from multiple sources. The terminal presents main multimedia information on the display interface by receiving multimedia information waiting to be presented sent from the server, and after presenting the main multimedia information for a preset time, determines a cover for at least one additional multimedia information, and simultaneously presents the main multimedia information and the cover on the display interface. In response to a click operation on the cover, the main multimedia information presented on the display interface is switched to the additional multimedia information corresponding to the click operation. Figure 1 shows multiple types of computer devices, and it can be understood that in an actual scenario, more or fewer types of computer devices may be involved in the media content display process, and the specific quantity and types are determined by the actual scenario and are not limited here. Furthermore, although Figure 1 shows one server, in an actual scenario, multiple servers may be involved, and especially in a multi-application data interaction scenario, the specific number of servers is determined by the actual scenario.

[0017] It should be noted that the method of presenting multimedia information provided by this embodiment may be performed offline, i.e., without the involvement of a server, in which case the terminal processes the locally stored multimedia information waiting to be presented and pushes it to a predetermined display interface.

[0018] To more clearly explain the technical solution of the present disclosure, the application of the present disclosure to advertising scenes will be described below. In the conventional advertising process using short videos as a carrier, advertisers typically set the playback time of multimedia information to the general length of short videos, for example, about 10 to 15 seconds. However, due to the short playback time, the advertisement is unlikely to leave an impression on viewers, limiting the advertising potential. In some cases, the advertisement length cannot be compressed to a short time. In this case, the multimedia information needs to be divided into multiple sub-videos. When pushing to viewers, the playback mechanism of short video advertisements is an insertion mechanism that inserts multimedia information between two non-advertising short videos. Therefore, if multiple pieces of multimedia information are inserted at once and the viewer watches all the multimedia information one by one before playing the non-advertising content, the viewer's experience will be significantly affected.

[0019] In order to solve the above problems, the present disclosure proposes a method for presenting multimedia information, which is applied to the flow frame of presenting multimedia information shown in Figure 2 and is executed by a computing device which may be a terminal. As shown in Figure 2, which is a flow architecture diagram of presenting multimedia information provided by an embodiment of the present application, first, the server sends multimedia information to be presented, and the multimedia information to be presented includes related main multimedia information (i.e., the main advertising material in Figure 2) and at least one additional multimedia information (i.e., the additional advertising material in Figure 2), such as a picture, a video, or a combination of both. Then, the terminal presents the main multimedia information on the display interface, and after presenting the main multimedia information for a preset time, determines a cover for at least one additional multimedia information and simultaneously presents the main multimedia information and the cover on the display interface. In response to the user's click operation on the cover, the terminal switches the main multimedia information presented on the display interface to the additional multimedia information corresponding to the click operation.

[0020] The above-mentioned multimedia information presentation system may operate on a personal mobile terminal such as an application for advertising push insertion, or on a server, or may even operate on a third-party device to provide multimedia information presentation and obtain multimedia information presentation results. For example, in a mobile terminal, the relevant short video is first started to be played, and then the program retrieves the multimedia information waiting to be presented, processes the presentation of the main multimedia information, and then triggers additional multimedia information to switch the display. The presentation of specific multimedia information may operate in the above-mentioned device in the form of a program, or may operate as a system component within the above-mentioned device, or may even be one of the cloud service programs. It can be understood that the specific operating mode is determined by the actual scenario and is not limited here.

[0021] Combining the above flow architecture, the following describes the method for presenting multimedia information in the present application, and refers to FIG. 3, which is a flowchart of the method for presenting multimedia information provided by an embodiment of the present disclosure, and this embodiment includes at least the following steps:

[0022] In S101, multimedia information to be presented is obtained, and the multimedia information to be presented includes main multimedia information and at least one additional multimedia information that are related to each other.

[0023] In this embodiment, the multimedia information to be presented may be sent from the server or may be stored locally in the terminal. Specifically, the multimedia information may be pictures, text, music, video, or an operable program interface, etc. The multimedia information may be pushed to the terminal-related interface for playback and display, and the specific form is determined by the actual scene.

[0024] The multimedia information in the present disclosure has a relationship between itself, where the multimedia information is visually and content-wise related to one another through one or more serial elements. For example, a certain piece of multimedia information is comprised of multiple pieces of multimedia information, each of which describes a body shape before taking a diet drug, a body shape after one month of taking a diet drug, and a body shape after three months of taking a diet drug. The relationship between these three pieces of multimedia information is the time relationship between the use of the diet drug. The multimedia information in the present disclosure clearly indicates whether it belongs to the main multimedia information or the additional multimedia information. The main multimedia information may be the first piece of multimedia information in the chronological order, or, naturally, the multimedia information that is most likely to attract the viewer, or even a summary of all the multimedia information; this disclosure does not specifically limit this. Taking the multimedia information related to diet drugs as an example, the main multimedia information may be multimedia information describing a body shape before taking a diet drug, multimedia information after three months of taking a diet drug, or a trend graph of body shape changes from before taking the diet drug to after three months of taking the diet drug.

[0025] At S102, the main multimedia information is presented on the display interface.

[0026] It should be understood that, since the multimedia information of the present disclosure is presented in the playback scene of a short video, the main multimedia information may be presented when the short video playback program is opened, or may be presented after the short video has been played for a preset time or a preset number of times. For example, after a terminal plays seven short videos of non-advertising content, the eighth short video played by the terminal is the main multimedia information. Because the main multimedia information also belongs to short videos, the operation logic of the user for the short videos of non-advertising content also applies to the main multimedia information. For example, when a user watches non-advertising content, swiping up and swiping down correspond to playing the next short video and the previous short video, respectively. Thus, when a user swipes up on the main multimedia information, the next short video of non-advertising content is played, and when a user swipes down on the main multimedia information, the previous short video of non-advertising content is played.

[0027] The size of the display interface of the present disclosure is the same as the size of the display screen of the terminal, and when the main multimedia information is presented on the display interface, the size of the main multimedia information may be the same as the size of the display interface or may be smaller than the size of the display interface, that is, a presentation interface is set to present the main multimedia information only in a local area of ​​the display screen, and this disclosure does not specifically limit it. If the size of the main multimedia information is the same as the size of the display interface, it means that the short video of the non-advertising content will not be played when the main multimedia information is presented.

[0028] In S103, after presenting the main multimedia information for a preset time, a cover of at least one additional multimedia information is determined, and the main multimedia information and the cover are simultaneously presented on the display interface.

[0029] In the present disclosure, after presenting the main multimedia information for a preset time, a cover, which is related content of the additional multimedia information, is further presented. The reason for this is that the cover will more or less block some of the content of the main multimedia information when it is presented. Therefore, the main multimedia information is played first for a preset time. If the user does not operate the main multimedia information during this time, it means that the user is interested in the main multimedia information. In this case, the cover of the additional multimedia information is further determined and the main multimedia information and the cover are presented simultaneously on the display interface. In the present disclosure, the presentation of the cover does not affect the progress of the presentation of the main multimedia information. For example, if the main multimedia information is presented for three seconds and then the cover of the additional multimedia information is presented, the main multimedia information will continue to play the content three seconds after the start of the main multimedia information when the cover of the additional multimedia information is presented, rather than playing it from the beginning.

[0030] In Figure 4, which is a schematic diagram of a scene of presenting multimedia information in an embodiment of the present disclosure, the main multimedia information A1 is first presented on the display interface, and after the main multimedia information A1 is presented for a preset time, the main multimedia information A1 and the cover A2 of multiple additional multimedia information are presented simultaneously on the display interface.

[0031] In S104, in response to a click operation on the cover, the main multimedia information presented on the display interface is switched to the additional multimedia information corresponding to the click operation.

[0032] Specifically, when the position where the user clicked on the display screen of the terminal is on the cover of some additional multimedia information in the display interface, it is determined that the user performed a click operation on the cover, the additional multimedia information corresponding to the clicked cover is determined, and the main multimedia information presented on the display interface is switched to the additional multimedia information, thereby allowing the user to further view the content of the additional multimedia information.

[0033] In Figure 5, which is a schematic diagram of a scene of presenting multimedia information in another embodiment of the present disclosure, covers of main multimedia information B1 and first additional multimedia information B2, second additional multimedia information B3, and third additional multimedia information B4 are presented on the display interface, and in response to the user's click operation on the second additional multimedia information B3, the main multimedia information B1 presented on the display interface is switched to the second additional multimedia information B3.

[0034] The present disclosure receives multimedia information to be presented, including main multimedia information and additional multimedia information, and further presents a cover of the additional multimedia information after a preset duration for presenting the main multimedia information. In this way, the user can view the additional multimedia information by clicking the cover, thereby realizing the synchronized presentation of multiple multimedia information. In particular, when the multimedia information is an advertisement, the user can independently choose to view one short video advertisement (i.e., the main multimedia information) or more related short video advertisements (i.e., the additional multimedia information), so that the user can view the advertisement more flexibly in terms of time. In addition, since the cover of the additional multimedia information is presented at the same time as the main multimedia information is presented, even if the user only views one short video advertisement, it is actually equivalent to simultaneously understanding other related short video advertisements. In the conventional case where multiple short video advertisements are pushed at once, the user can only understand the entire content of the advertisements after watching all the short video advertisements. In addition, the additional multimedia information is not presented compulsorily, but is only triggered to be presented when the user clicks the cover. Therefore, the advertisement pushing method is more preferable and encourages the user to have a deeper understanding of the multimedia information.

[0035] It should be understood that after the additional multimedia information is presented on the display interface, if the user's click operation on another cover is continuously detected, the additional multimedia information presented on the display interface will be switched to the additional multimedia information corresponding to the other cover.

[0036] Based on the above embodiments, as an optional embodiment, the step of presenting the primary multimedia information in the display interface includes the steps of creating a first layer, adding the primary multimedia information to the first layer, and loading the first layer into the display interface.

[0037] Generally speaking, layers are like films containing elements such as text or graphics, which are stacked one on top of the other and combined to form the final screen effect. Layers allow for precise positioning of elements on the screen. Layers can contain text, pictures, tables, and inserts, and can also be nested or overlaid. In the present disclosure, a first layer is first created, and then primary multimedia information is added to the first layer. The first layer with the primary multimedia information added is loaded into a display interface, thereby achieving the effect of presenting the primary multimedia information on the display interface.

[0038] The step of simultaneously presenting the main multimedia information and the cover on the display interface includes: creating a second layer and adding at least one cover of additional multimedia information to the second layer, wherein the cover of the at least one additional multimedia information has no background color; loading the second layer into the display interface so that it floats above the first layer.

[0039] The present disclosure utilizes the overlayable property of layers to first add a cover to the second layer, and since the cover of the additional multimedia information has no background color, i.e., the background of the cover is transparent, the second layer is loaded into the display interface so that the second layer floats above the first layer, thereby allowing the background part of the second layer to be used to display the main multimedia information of the first layer.

[0040] The present disclosure also includes a method in which the size of the first layer may match the size of the display interface, and the size of the second layer is smaller than the size of the display interface, and when creating the second layer, in addition to setting the size of the second layer, also setting the position of the second layer on the display interface, for example, to the bottom left corner of the display interface, and in this way, by combining the size of the second layer, the display area of ​​the second layer and the cover can be determined.

[0041] The present disclosure creates two layers, adds the main multimedia information to be presented to the first layer, adds the cover to the second layer, and loads the two layers into the display interface so that the second layer floats above the first layer, thereby improving resource utilization and laying the foundation for later free control of the advertising presentation content.

[0042] Based on the above embodiments, as an optional embodiment, the step of switching the main multimedia information presented on the display interface to the additional multimedia information corresponding to the click operation includes: The method includes steps of switching the main multimedia information in the first layer to additional multimedia information corresponding to the clicked cover, obtaining an updated first layer, and loading the updated first layer into a display interface.

[0043] The present disclosure uses a method of switching materials on the first layer to quickly achieve the purpose of switching multimedia information displayed on the display interface, and improves the flexibility of the display process.

[0044] Based on the above embodiments, as an optional embodiment, the multimedia information to be presented further includes cover information of at least one additional multimedia information. The multimedia information to be presented in the present disclosure is usually provided by the multimedia information provider according to a template, and the template specifies that the main multimedia information, the additional multimedia information, and the cover information of the additional multimedia information must be provided by the multimedia information provider. The cover information is used to record the cover of the additional multimedia information. It should be noted that the multimedia information provider may record the main multimedia information and the additional multimedia information in the multimedia information to be presented, but may not record the cover information, so the cover information may be null. Therefore, when determining the cover of the additional multimedia information, if the cover information of the additional multimedia information is not null, the cover recorded in the cover information is the cover of the additional multimedia information. If the cover information of the additional multimedia information is null, the size of the target frame image and the display interface of the additional multimedia information is obtained, and the target frame image is cropped based on the size to obtain the cover of the additional multimedia information.

[0045] In the present disclosure, the target frame image of the additional multimedia information may be the first frame image in the additional multimedia information, or may be a frame image corresponding to a highlight time in the additional multimedia information. The highlight time means a great time, derived from the English word "highlight," and may be the time when an advertising spokesperson appears. In the present disclosure, the highlight time in the video may also be obtained using a machine learning method, for example, inputting each frame image of the additional multimedia information into a pre-trained target frame acquisition model to obtain a target frame image output from the target frame acquisition model. It should be understood that before inputting the image into the target frame acquisition model, the target frame acquisition model may also be obtained by further training in the following manner: first, a certain amount of sample multimedia information is collected, and each frame image of the sample multimedia information is marked as a target frame or not; and each sample multimedia information contains only one frame image designated as a target frame. An initial model is trained based on each frame image of the sample multimedia information and the label of each frame image to obtain the target frame acquisition model. The initial model may be a single neural network model or a combination of multiple neural network models.

[0046] Based on the above embodiments, as an optional embodiment, the cover of the additional multimedia information further includes presentation order information of the additional multimedia information. By setting the presentation order information on the cover, it is possible to facilitate users to view the multimedia information one by one according to the presentation order, thereby better understanding the content of the multimedia information and deepening the impression of the advertisement.

[0047] Based on the above embodiments, as an optional embodiment, after the step of switching the main multimedia information presented on the display interface to the additional multimedia information corresponding to the click operation, In response to a swipe operation on the additional multimedia information, determining multimedia information waiting to be presented based on a swipe direction indicated by the swipe operation and presentation order information of the additional multimedia information; The method further includes switching the additional multimedia information presented on the display interface to the multimedia information waiting to be presented.

[0048] The present disclosure can pre-set a logical relationship between the swipe direction and the multimedia information waiting to be presented, for example, when swiping left, the multimedia information waiting to be presented is the main multimedia information, when swiping up, the multimedia information waiting to be presented is the additional multimedia information whose presentation order information is next to the additional multimedia information currently being presented, and when swiping down, the multimedia information waiting to be presented is the additional multimedia information whose presentation order information is before the additional multimedia information currently being presented. By pre-setting multiple operation logics, it becomes easier to play multimedia information and avoids the problem of it being inconvenient for fingers to click on multimedia information when operating a terminal with one hand.

[0049] In Figure 6, which is a schematic diagram of a scene of presenting multimedia information in yet another embodiment of the present disclosure, the second additional multimedia information C2 and the covers of the first additional multimedia information C1, the second additional multimedia information C2, and the third additional multimedia information C3 are presented on the display interface, and in response to the user's swipe-up operation on the second additional multimedia information C2, the third additional multimedia information C3 becomes the additional multimedia information waiting to be presented, and the second additional multimedia information C2 presented on the display interface is switched to the third additional multimedia information C3.

[0050] In Figure 7, which is a schematic diagram of a scene of presenting multimedia information in yet another embodiment of the present disclosure, the second additional multimedia information C2 and the first additional multimedia information C1, the second additional multimedia information C2, and the third additional multimedia information C3 are presented on the display interface, and in response to the user's swipe-down operation on the second additional multimedia information C2, the first additional multimedia information C1 becomes the additional multimedia information waiting to be presented, and the second additional multimedia information C2 presented on the display interface is switched to the first additional multimedia information C1.

[0051] In Figure 8, which is a schematic diagram of a scene of presenting multimedia information in yet another embodiment of the present disclosure, the second additional multimedia information C2 and covers of the first additional multimedia information C1, the second additional multimedia information C2, and the third additional multimedia information C3 are presented on the display interface, and in response to the user's right swipe operation on the second additional multimedia information C2, the main multimedia information C4 becomes the multimedia information waiting to be presented, and the second additional multimedia information C2 presented on the display interface is switched to the main multimedia information C4.

[0052] Based on each of the above embodiments, as an optional embodiment, after the step of presenting the main multimedia information on the display interface, the method further includes a step of switching the main multimedia information presented on the display interface to content that is not multimedia information waiting to be presented in response to a swipe operation on the main multimedia information.

[0053] Since the main multimedia information of the present disclosure is inserted between two non-advertising contents, when a swipe operation is performed on the main multimedia information, the present disclosure switches the main multimedia information to the non-advertising content and displays it. Specifically, when the terminal inserts the main multimedia information between the playback of non-advertising contents A and B, in response to a swipe-up operation on the main multimedia information, the main multimedia information displayed on the display interface is switched to non-advertising content B, and in response to a swipe-down operation on the main multimedia information, the main multimedia information displayed on the display interface is switched to non-advertising content A.

[0054] Based on the above embodiments, as an optional embodiment, the multimedia information to be presented further includes account information of the distributor of the multimedia information.

[0055] The step of presenting the primary multimedia information on the display interface comprises: The method further includes the steps of creating a third layer, adding account information of the multimedia information distributor to the third layer, and loading the third layer into the display interface so that it floats above the first layer, wherein the account information has no background color, and the account information of the multimedia information distributor and the cover of the at least one additional multimedia information have no overlapping area in the display interface.

[0056] The present disclosure presents multimedia information and further adds account information of the multimedia information distributor in a third layer to display the account information of the multimedia information distributor on the display interface, thereby facilitating the user to further access the homepage of the multimedia information distributor to view more information related to the multimedia information distributor. The account information of the multimedia information distributor may be the account avatar of the multimedia information distributor, the official website of the multimedia information distributor, etc., and is not specifically limited in the present disclosure.

[0057] In Figure 9, which is a schematic diagram of a scene of presenting multimedia information in yet another embodiment of the present disclosure, the display interface has a first layer D1, a second layer D2, and a third layer D3, the first layer D1 contains the multimedia information being presented, which may be main multimedia information or additional multimedia information, the second layer D2 contains the cover of the additional multimedia information, and the third layer D3 contains the account information of the distributor of the multimedia information. As can be seen from Figure 9, the cover is located in the lower left corner of the display interface, the advertising account information is located on the right side of the display interface, and there is no overlapping area between the cover and the account information, which makes it easy for users to clearly view different information on the display interface.

[0058] Based on the above embodiments, as an optional embodiment, the present disclosure provides a presentation method that: a step of requesting homepage information of a distributor of multimedia information from a server in response to a click operation on the account information; The method further includes receiving homepage information of a distributor of multimedia information, switching the multimedia information in the first layer to the homepage information, obtaining an updated first layer, and loading the updated first layer into the display interface.

[0059] It should be understood that after the three layers are pushed onto the display interface for display, changes in the multimedia information are realized by updating the first layer, and the display of the second and third layers is not affected; after the multimedia information (including the main multimedia information and the additional multimedia information) begins to be displayed on the display interface, the content displayed on the second and third layers remains unchanged; when the user clicks on the account information of the multimedia information distributor, the terminal requests the homepage information of the multimedia information distributor from the server; after receiving the homepage information of the multimedia information distributor, adjusts the homepage information according to the size of the display interface, switches the multimedia information in the first layer to the homepage information with the adjusted size, and loads the updated first layer onto the display interface, thereby realizing the display of the homepage information. In the present disclosure, the homepage information may be the homepage of the short video application program of the multimedia information distributor or the official website of the multimedia information distributor.

[0060] Based on the above embodiments, as an optional embodiment, after the step of switching the main multimedia information presented on the display interface to content that is not the multimedia information waiting to be presented, The method further includes the step of: obtaining presentation information of each piece of multimedia information among the pieces of multimedia information waiting to be presented, and the server updating the main multimedia information based on the presentation information; The presentation information includes one or more of the playback time of each piece of multimedia information, and the number and order of click operations on each cover.

[0061] It should be noted that in the present disclosure, the reason for acquiring the presentation information after switching the main multimedia information to non-advertising content is to fully collect the user's operations on each multimedia information in the waiting multimedia information, and the presentation information includes the playback time of each multimedia information, the number of clicks and order of each cover, and the longer the playback time of the multimedia information, the more the user likes that multimedia information, and the number of clicks and order of the covers can also reflect the user's preference for different multimedia information, in this way the server can update the main multimedia information based on a huge amount of user presentation information, for example, the playback time of the main multimedia information in some waiting multimedia information is longer than the playback time of some additional multimedia information. If the playback duration of the information is significantly shorter than the playback duration, many users indicate that they would rather view the additional multimedia information than the current main multimedia information. Therefore, the additional multimedia information can be set as the new main multimedia information, the original main multimedia information can be updated as the additional multimedia information, and the presentation order information of the new additional multimedia information can be set. By sending the updated multimedia information to be presented to the terminal, the terminal can present the multimedia information in the presentation format of the new multimedia information the next time the multimedia information is played. Since the main multimedia information to be presented in the new multimedia information to be presented is the multimedia information that many users would rather view, this can increase users' interest in the multimedia information.

[0062] It should be noted that the acquisition of presentation information in the present disclosure may be performed by a terminal or a server. When the presentation information is acquired by a server, in this process, the terminal may collect one or more of the playback time of each new multimedia information, the number and sequence of click operations on each cover in real time, and send them to the server. After the terminal switches the main multimedia information presented on the display interface to non-advertising content, the server may compile statistics on the presentation information.

[0063] An embodiment of the present disclosure provides a multimedia information presentation device, which may include, as shown in FIG. 10 , a material package acquisition module 101, a main material presentation module 102, a simultaneous presentation module 103, and a first switching module 104; The material package acquisition module 101 is used to acquire multimedia information to be presented, and the multimedia information to be presented includes related main multimedia information and at least one additional multimedia information; The main material presentation module 102 is used to present the main multimedia information in the display interface; the simultaneous presentation module 103 is used to present the main multimedia information for a preset duration, and then determine a cover of at least one additional multimedia information, and simultaneously present the main multimedia information and the cover on the display interface; The first switching module 104 is used to switch the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation in response to a click operation on the cover.

[0064] The multimedia information presentation device provided by the embodiment of the present invention specifically executes the flow of the above method embodiment, for details, please refer to the content of the above embodiment of the multimedia information presentation method, and detailed description will be omitted here. The multimedia information presentation device provided by the embodiment of the present invention receives multimedia information to be presented, including main multimedia information and additional multimedia information, and further presents a cover of the additional multimedia information after a preset duration of presenting the main multimedia information, so that the user can view the additional multimedia information by clicking the cover, thereby realizing the linked presentation of multiple multimedia information, and the presentation of the additional multimedia information is triggered only when the user clicks the cover, rather than being forced to present the additional multimedia information, which is more preferable than the advertising push method and encourages the user to have a deeper understanding of the advertising content.

[0065] Based on the above embodiments, as an optional embodiment, the main material presentation module: a first layer creation submodule for creating a first layer, adding primary multimedia information to the first layer, and loading the first layer into a display interface; The simultaneous display module includes a simultaneous display sub-module for simultaneously presenting the main multimedia information and the cover on the display interface, and the simultaneous display sub-module includes: a second layer creating unit for creating a second layer and adding at least one cover of additional multimedia information to the second layer, wherein the cover of the at least one cover of additional multimedia information has no background color; and a second layer loading unit for loading the second layer onto the display interface so that the second layer floats above the first layer.

[0066] Based on the above embodiments, as an optional embodiment, the first switching module is specifically used to switch the main multimedia information in the first layer to additional multimedia information corresponding to the clicked cover, obtain an updated first layer, and load the updated first layer into the display interface.

[0067] Based on the above embodiments, as an optional embodiment, the multimedia information to be presented further includes cover information of at least one additional multimedia information.

[0068] The simultaneous presentation module further comprises a cover determination sub-module for determining a cover of at least one additional multimedia information, and the cover determination sub-module specifically includes: If the cover information of the additional multimedia information is not null, the cover recorded in the cover information is the cover of the additional multimedia information; If the cover information of the additional multimedia information is null, obtain the target frame image and the size of the display interface of the additional multimedia information, crop the target frame image according to the size, and use it to obtain the cover of the additional multimedia information.

[0069] Based on the above embodiments, as an optional embodiment, the cover further includes information on the presentation order of the additional multimedia information.

[0070] Based on the above embodiments, as an optional embodiment, the presentation device may include: a swipe operation response module for determining, in response to a swipe operation on the additional multimedia information, multimedia information waiting to be presented based on a swipe direction indicated by the swipe operation and presentation order information of the additional multimedia information; The display device further includes a second switching module for switching the additional multimedia information presented on the display interface to the multimedia information waiting to be presented.

[0071] Based on the above embodiments, as an optional embodiment, the presentation device may include: The device further comprises a third switching module for switching the primary multimedia information presented on the display interface to content that is not awaiting delivery of multimedia information in response to a swipe operation on the primary multimedia information.

[0072] Based on the above embodiments, as an optional embodiment, the multimedia information waiting to be presented further includes account information of the distributor of the multimedia information.

[0073] The main material presentation module is The device further includes a third layer creation module for creating a third layer, adding account information of a distributor of multimedia information to the third layer, and loading the third layer into the display interface so that the third layer floats above the first layer, wherein the account information has no background color, and the account information of the distributor of multimedia information and the cover of the at least one additional multimedia information have no overlapping area in the display interface.

[0074] Based on the above embodiments, as an optional embodiment, the presentation device may include: a click operation response module for requesting homepage information of a distributor of multimedia information from a server in response to a click operation on the account information; and a fourth switching module for receiving home page information of a distributor of multimedia information, switching the multimedia information in the first layer to the home page information, obtaining an updated first layer, and loading the updated first layer into the display interface.

[0075] Based on the above embodiments, as an optional embodiment, the presentation device may include: The server further includes a statistical data creation module for generating presentation information for each piece of multimedia information among the pieces of multimedia information waiting to be presented, and updating the main multimedia information based on the presentation information; The presentation information includes one or more of the playback time of each piece of multimedia information, and the number and order of click operations on each cover.

[0076] An embodiment of the present disclosure is an electronic device comprising a memory, a processor, and at least one program stored in the memory, wherein, when the program is executed by the processor, compared with the prior art, by receiving multimedia information to be presented, including main multimedia information and additional multimedia information, after a preset duration of presenting the main multimedia information, a cover of the additional multimedia information is further presented, in this way, a user can view the additional multimedia information by clicking the cover, and the linked presentation of multiple multimedia information is realized, and especially when the multimedia information is an advertisement, the user can view one short video advertisement (i.e., the main multimedia information) or further view a related short video advertisement (i.e., the additional multimedia information). This allows users to independently decide whether to view the advertisement or not, allowing them to watch the advertisement more flexibly in terms of time; and since the main multimedia information is presented and the cover of the additional multimedia information is also presented at the same time, even if the user only watches one short video advertisement, it is actually equivalent to understanding other related short video advertisements at the same time. In the conventional case where multiple short video advertisements are pushed at once, the user can only understand the entire content of the advertisement after finishing watching all the short video advertisements. In addition, the additional multimedia information is not presented compulsorily, but is only triggered to be presented when the user clicks on the cover, making the advertisement push method more preferable. An electronic device is provided for realizing this.

[0077] An optional embodiment provides an electronic device, and as shown in FIG. 11, the electronic device 4000 shown in FIG. 11 includes a processor 4001 and a memory 4003. The processor 4001 and the memory 4003 are connected via, for example, a bus 4002. Optionally, the electronic device 4000 may further include a transceiver 4004. It should be noted that in practical applications, the number of transceivers 4004 is not limited to one, and the structure of the electronic device 4000 does not limit the embodiments of the present disclosure.

[0078] The processor 4001 may be a CPU (Central Processing Unit), a common processor, a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array) or other programmable logic device, a transistor logic device, a hardware component, or any combination thereof, which may implement or perform the various exemplary logic blocks, modules, and circuits described in the disclosure of this disclosure. The processor 4001 may also be a combination that implements computing functions, such as a combination including one or more microprocessors, a combination of a DSP and a microprocessor, etc.

[0079] The bus 4002 may include a path for transmitting information between the above assemblies. The bus 4002 may be a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus 4002 may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only thick lines are shown in FIG. 11, but this does not indicate that there is only one bus or one type of bus.

[0080] The memory 4003 may be, but is not limited to, a ROM (Read Only Memory) or other type of static storage device capable of storing static information and instructions, a RAM (Random Access Memory) or other type of dynamic storage device capable of storing information and instructions, an EEPROM (Electrically Erasable Programmable Read Only Memory), a CD-ROM (Compact Disc Read Only Memory) or other optical disc storage, a compact disc storage (including compact discs, laser discs, optical discs, digital common discs, Blu-ray discs, etc.), a magnetic disc storage medium or other magnetic storage device, or any other medium usable to carry or store desired program code in the form of instructions or data structures and accessible by a computer.

[0081] The memory 4003 is used to store and execute the application program code of the solution of the present disclosure, and is controlled and executed by the processor 4001. The processor 4001 is used to execute the application program code stored in the memory 4003 to realize the contents shown in the above method embodiments.

[0082] An embodiment of the present disclosure provides a computer-readable storage medium having a computer program stored thereon, which, when run on a computer, enables the computer to execute corresponding content in the above method embodiments. Compared with the prior art, by receiving multimedia information to be presented, including main multimedia information and additional multimedia information, the cover of the additional multimedia information is further presented after a preset duration for presenting the main multimedia information. In this way, the user can view the additional multimedia information by clicking the cover, thereby realizing the synchronized presentation of multiple multimedia information. In particular, when the multimedia information is an advertisement, the user can independently choose whether to view one short video advertisement (i.e., the main multimedia information) or more related short video advertisements (i.e., the additional multimedia information), so that the user can view the advertisement more flexibly in terms of time. In addition, since the cover of the additional multimedia information is also presented at the same time as the main multimedia information is presented, even if the user only views one short video advertisement, it is actually equivalent to simultaneously understanding other related short video advertisements. In the conventional case where multiple short video advertisements are pushed at once, the user can only understand the entire content of the advertisements after watching all the short video advertisements. In addition, the additional multimedia information is not presented compulsorily, but is only triggered to be presented when the user clicks the cover. Therefore, the advertisement pushing method is more preferable and encourages the user to have a deeper understanding of the multimedia information.

[0083] Although the steps in the flowcharts of the drawings are shown sequentially as indicated by the arrows, it should be understood that these steps are not necessarily performed sequentially in the order indicated by the arrows. Unless explicitly stated otherwise in this specification, there is no strict order restriction on the execution of these steps, and they may be performed in other orders. Furthermore, at least some of the steps in the flowcharts of the drawings may include multiple sub-steps or multiple stages, and these sub-steps or stages are not necessarily performed and completed at the same time, but may be performed at different times, and the order of execution is not necessarily sequential, but may be alternated or performed with other steps or at least some of the sub-steps or stages of other steps.

[0084] Although the above are only some embodiments of the present invention, those skilled in the art may make many improvements and modifications without departing from the principles of the present invention, and these improvements and modifications should also be considered as part of the scope of protection of the present invention.

[0085] The present disclosure provides: obtaining multimedia information to be presented, the multimedia information to be presented including main multimedia information and at least one additional multimedia information related to each other; presenting primary multimedia information on a display interface; After presenting the primary multimedia information for a preset duration, determining a cover for at least one additional multimedia information and simultaneously presenting the primary multimedia information and the cover on the display interface; and switching the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation in response to the click operation on the cover.

[0086] Furthermore, the step of presenting the primary multimedia information on the display interface comprises: creating a first layer, adding primary multimedia information to the first layer, and loading the first layer into a display interface; The step of simultaneously presenting the main multimedia information and the cover on the display interface includes: creating a second layer and adding at least one cover of additional multimedia information to the second layer, wherein the cover of the at least one additional multimedia information has no background color; loading the second layer into the display interface so that it floats above the first layer.

[0087] Furthermore, the step of switching the main multimedia information presented on the display interface to the additional multimedia information corresponding to the click operation includes: The method includes steps of switching the main multimedia information in the first layer to additional multimedia information corresponding to the clicked cover, obtaining an updated first layer, and loading the updated first layer into a display interface.

[0088] Furthermore, the multimedia information to be presented further includes cover information of at least one additional multimedia information.

[0089] The step of determining the cover of the at least one additional multimedia information comprises: If the cover information of the additional multimedia information is not null, the cover recorded in the cover information is the cover of the additional multimedia information; If the cover information of the additional multimedia information is null, the method includes obtaining the size of the target frame image and display interface of the additional multimedia information, cropping the target frame image based on the size, and obtaining the cover of the additional multimedia information.

[0090] Furthermore, the cover further includes information on the presentation order of the additional multimedia information.

[0091] Furthermore, after the step of switching the main multimedia information presented on the display interface to the additional multimedia information corresponding to the click operation, In response to a swipe operation on the additional multimedia information, determining multimedia information waiting to be presented based on a swipe direction indicated by the swipe operation and presentation order information of the additional multimedia information; The method further includes switching the additional multimedia information presented on the display interface to the multimedia information waiting to be presented.

[0092] Furthermore, after the step of presenting the primary multimedia information on the display interface, The method further includes switching the primary multimedia information presented on the display interface to content that is not multimedia information awaiting delivery in response to a swipe operation on the primary multimedia information.

[0093] Furthermore, the multimedia information waiting to be presented further includes account information of the distributor of the multimedia information.

[0094] The step of presenting the primary multimedia information on the display interface comprises: The method further includes creating a third layer, adding account information of the multimedia information distributor to the third layer, and loading the third layer into the display interface so that it floats above the first layer, wherein the account information has no background color, and the account information of the multimedia information distributor and the cover of the at least one additional multimedia information do not overlap in the display interface.

[0095] Furthermore, the presentation method of multimedia information is a step of requesting homepage information of a distributor of multimedia information from a server in response to a click operation on the account information; The method further includes receiving homepage information of a distributor of multimedia information, switching the multimedia information in the first layer to the homepage information, obtaining an updated first layer, and loading the updated first layer into a display interface.

[0096] Furthermore, after the step of switching the primary multimedia information presented on the display interface to content that is not multimedia information waiting to be delivered, The method further includes generating presentation information for each of the pieces of multimedia information awaiting presentation, and the server updating the main multimedia information based on the presentation information; The presentation information includes one or more of the playback time of each piece of multimedia information, and the number and order of click operations on each cover.

[0097] The present disclosure provides: a material package acquisition module for acquiring multimedia information to be presented, the multimedia information to be presented including main multimedia information and at least one additional multimedia information related to each other; a primary material presentation module for presenting primary multimedia information on a display interface; a simultaneous presentation module for determining a cover of at least one additional multimedia information after presenting the primary multimedia information for a preset duration and simultaneously presenting the primary multimedia information and the cover on the display interface; The present invention further provides a multimedia information presentation device including: a first switching module for switching the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation in response to a click operation on the cover.

[0098] Furthermore, the main material presentation module: a first layer creation submodule for creating a first layer, adding primary multimedia information to the first layer, and loading the first layer into a display interface; The simultaneous display module includes a simultaneous display sub-module for simultaneously presenting the main multimedia information and the cover on the display interface, and the simultaneous display sub-module includes: a second layer creating unit for creating a second layer and adding at least one cover of additional multimedia information to the second layer, wherein the cover of the at least one cover of additional multimedia information has no background color; and a second layer loading unit for loading the second layer onto the display interface so that the second layer floats above the first layer.

[0099] Furthermore, the first switching module is specifically used for switching the main multimedia information in the first layer to additional multimedia information corresponding to the clicked cover, obtaining an updated first layer, and loading the updated first layer into the display interface.

[0100] Furthermore, the multimedia information to be presented further includes cover information of at least one additional multimedia information.

[0101] The simultaneous presentation module further comprises a cover determination sub-module for determining a cover of at least one additional multimedia information, and the cover determination sub-module specifically includes: If the cover information of the additional multimedia information is not null, the cover recorded in the cover information is the cover of the additional multimedia information; If the cover information of the additional multimedia information is null, obtain the target frame image and the size of the display interface of the additional multimedia information, crop the target frame image according to the size, and use it to obtain the cover of the additional multimedia information.

[0102] Furthermore, the cover further includes information on the presentation order of the additional multimedia information.

[0103] Furthermore, the presentation device a swipe operation response module for determining, in response to a swipe operation on the additional multimedia information, multimedia information waiting to be presented based on a swipe direction indicated by the swipe operation and presentation order information of the additional multimedia information; The display device further includes a second switching module for switching the additional multimedia information presented on the display interface to the multimedia information waiting to be presented.

[0104] Furthermore, the presentation device The device further comprises a third switching module for switching the primary multimedia information presented on the display interface to content that is not awaiting delivery of multimedia information in response to a swipe operation on the primary multimedia information.

[0105] Furthermore, the multimedia information waiting to be presented further includes account information of the distributor of the multimedia information.

[0106] The main material presentation module is The device further includes a third layer creation module for creating a third layer, adding account information of the multimedia information distributor to the third layer, and loading the third layer into the display interface so that it floats above the first layer, wherein the account information has no background color, and the account information of the multimedia information distributor and the cover of the at least one additional multimedia information do not overlap each other in the display interface.

[0107] Furthermore, the presentation device a click operation response module for requesting homepage information of a distributor of multimedia information from a server in response to a click operation on the account information; and a fourth switching module for receiving home page information of a distributor of multimedia information, switching the multimedia information in the first layer to the home page information, obtaining an updated first layer, and loading the updated first layer into the display interface.

[0108] Furthermore, the presentation device The server further includes a statistical data creation module for generating presentation information for each piece of multimedia information among the pieces of multimedia information waiting to be presented, and updating the main multimedia information based on the presentation information; The presentation information includes one or more of the playback time of each piece of multimedia information, and the number and order of click operations on each cover.

Claims

1. A method for presenting multimedia information applied to a computer, comprising: acquiring multimedia information to be presented, the multimedia information to be presented including main multimedia information and at least one additional multimedia information related to each other, the main multimedia information and the additional multimedia information being advertisements; presenting the primary multimedia information on a display interface; after presenting the primary multimedia information for a preset duration, determining a cover for the at least one additional multimedia information and simultaneously presenting the primary multimedia information and the cover on the display interface; In response to a click operation on the cover, switching the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation; after the step of presenting the primary multimedia information on the display interface, in response to a swipe operation on the primary multimedia information, switching the primary multimedia information presented on the display interface to information that is not the multimedia information awaiting presentation; A method for presenting multimedia information, comprising: after the step of switching the main multimedia information presented on the display interface to information that is not the multimedia information waiting to be presented, a step in which a server obtains presentation information from the multimedia information waiting to be presented, determines new main multimedia information from additional multimedia information from the multimedia information waiting to be presented based on the presentation information, and updates the main multimedia information using the new main multimedia information, wherein the presentation information includes one or more of the playback time of the multimedia information waiting to be presented, the number of click operations on the cover, and the click order of the cover.

2. The step of presenting the primary multimedia information on a display interface comprises: creating a first layer, adding the primary multimedia information to the first layer, and loading the first layer into the display interface; The step of simultaneously presenting the primary multimedia information and the cover on the display interface comprises: creating a second layer and adding a cover of said at least one additional multimedia information to said second layer, wherein said cover of said at least one additional multimedia information has no background color; and loading the second layer into the display interface so that the second layer floats above the first layer.

3. The step of switching the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation includes:

3. The method for presenting multimedia information of claim 2, further comprising the steps of: switching the main multimedia information in the first layer to additional multimedia information corresponding to the clicked cover; obtaining an updated first layer; and loading the updated first layer into the display interface.

4. the multimedia information to be presented further includes cover information of the at least one additional multimedia information; The step of determining a cover of the at least one additional multimedia information comprises: If the cover information of the additional multimedia information is not null, the cover recorded in the cover information is the cover of the additional multimedia information; The method for presenting multimedia information of claim 1, characterized in that if the cover information of the additional multimedia information is null, it includes a step of obtaining a target frame image of the additional multimedia information and the size of the display interface, cropping the target frame image based on the size, and obtaining the cover of the additional multimedia information.

5. The method for presenting multimedia information according to claim 1, wherein the cover further includes information on the order in which the additional multimedia information is presented.

6. After the step of switching the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation, In response to a swipe operation on the additional multimedia information, determining multimedia information waiting to be presented based on a swipe direction indicated by the swipe operation and presentation order information of the additional multimedia information; 6. The method of claim 5, further comprising: switching the additional multimedia information presented on the display interface to the multimedia information waiting to be presented.

7. The multimedia information to be presented further includes account information of a distributor of the multimedia information; The step of presenting the primary multimedia information on a display interface comprises: creating a third layer, adding account information of a distributor of the multimedia information to the third layer, and loading the third layer into the display interface so that the third layer floats above the first layer; The method for presenting multimedia information according to claim 2, characterized in that the account information has no background color, and the account information of the multimedia information distributor and the cover of the at least one additional multimedia information do not have an overlapping area in the display interface.

8. a step of requesting homepage information of a distributor of multimedia information from a server in response to a click operation on the account information; The method for presenting multimedia information as described in claim 7, further comprising the steps of receiving homepage information of a provider of the multimedia information, switching the multimedia information in the first layer to the homepage information, obtaining an updated first layer, and loading the updated first layer into the display interface.

9. a material package acquisition module for acquiring multimedia information to be presented, the multimedia information to be presented including main multimedia information and at least one additional multimedia information related to each other, the main multimedia information and the additional multimedia information being advertisements; a primary material presentation module for presenting primary multimedia information on a display interface; a simultaneous presentation module for determining a cover of the at least one additional multimedia information after presenting the primary multimedia information for a preset duration and presenting the primary multimedia information and the cover simultaneously on the display interface; a first switching module for switching, in response to a click operation on the cover, the main multimedia information presented on the display interface to additional multimedia information corresponding to the click operation; a second switching module for switching the main multimedia information presented on the display interface to information other than the multimedia information waiting to be presented in response to a swipe operation on the main multimedia information after the main material presentation module presents the main multimedia information on the display interface; A multimedia information presentation device comprising: an update module for updating the main multimedia information using the new main multimedia information, wherein the server obtains presentation information from the multimedia information waiting to be presented after the second switching module switches the main multimedia information presented on the display interface to information that is not the multimedia information waiting to be presented, and the presentation information includes one or more of the playback time of the multimedia information waiting to be presented, the number of click operations on the cover, and the click order of the cover, and the update module for updating the main multimedia information using the new main multimedia information, and the presentation information includes one or more of the playback time of the multimedia information waiting to be presented, the number of click operations on the cover, and the click order of the cover.

10. An electronic device comprising a memory, a processor, and a computer program stored in the memory and operable on the processor, wherein the electronic device implements the steps of the method for presenting multimedia information according to any one of claims 1 to 8 when the processor executes the computer program.

11. A computer-readable storage medium having stored thereon computer instructions for causing a computer to carry out the steps of the method for presenting multimedia information according to any one of claims 1 to 8.

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