Film utilization support device, film utilization support method, and film utilization support program

Abstract

To provide a movie use support device, a movie use support method, and a movie use support program that can provide a favorable service to a movie user.SOLUTION: A movie use support device according to one aspect of the present disclosure has: a reservation and ticket issuing unit that reserves and issues a ticket for a target movie through a terminal of a movie user; a receiving unit that receives a positive action through the terminal of the movie user after viewing of the target movie; and a giving unit that gives a privilege through the terminal of the movie user that has received the positive action.SELECTED DRAWING: Figure 3

Description

Technical Field

[0001] The present disclosure relates to a movie utilization support device, a movie utilization support method, and a movie utilization support program.

Background Art

[0002] Patent Document 1 describes a composite movie facility audience mobilization number prediction and theater schedule optimization system. In Patent Document 1, for the prediction of the audience mobilization number of a composite movie theater, which is difficult to accurately predict in the future, a detailed prediction model is calculated using past data and real-time data to maximize the audience mobilization number in the movie theater, and the screening schedule is optimized. Also, the screening schedule of a composite movie theater on a specific day is determined according to a prediction model by mathematically deriving the correlation between movies being screened simultaneously. Further, in a composite movie facility where the system is introduced, a more detailed prediction model is calculated by adding the mobilization performance data obtained daily from the first day of movie release to the analysis process of predicting the future audience mobilization number of the composite movie facility.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, Patent Document 1 has room for improvement from the perspective of providing services suitable for movie users. That is, Patent Document 1 is a technology from the perspective of the operator (business operator) of a movie theater (composite movie theater, composite movie facility), and is not a technology focusing on improving the quality of services received by users of a movie theater (composite movie theater, composite movie facility).

[0005] Therefore, one of the objectives of this disclosure is to obtain a movie usage support device, a movie usage support method, and a movie usage support program that can provide services suitable for movie users. [Means for solving the problem]

[0006] A movie viewing support device according to one aspect of this disclosure includes a reservation and ticketing unit that reserves and issues tickets for target movies via the movie user's terminal, and a reception unit that accepts active actions from the movie user via the terminal after viewing the target movie. After viewing the aforementioned target film, a distribution unit delivers advertisements to the terminal of the movie user corresponding to advertisements for movies other than the aforementioned target film currently showing, or movies currently being filmed or produced, as related content that the movie user encountered when viewing the aforementioned target film; and a granting unit, in conjunction with the advertisement delivery by the distribution unit, grants benefits to the terminal of the movie user that has received the aforementioned proactive action, corresponding to advertisements for movies other than the aforementioned target film currently showing, or movies currently being filmed or produced, as related content that the movie user encountered when viewing the aforementioned target film. It is characterized by having the following features. [Effects of the Invention]

[0007] According to one aspect of this disclosure, it is possible to obtain a movie usage support device, a movie usage support method, and a movie usage support program that can provide services suitable for movie users. [Brief explanation of the drawing]

[0008] [Figure 1] This figure shows an example of a schematic configuration of a movie viewing support device according to one embodiment. [Figure 2] This diagram shows an example of the layout of a shopping mall that includes a movie theater. [Figure 3] This block diagram shows an example of the internal configuration of a movie streaming support server. [Figure 4] This figure shows an example of a movie usage support process. [Figure 5] This diagram shows an example of the functional configuration of a user terminal and a movie usage support server. [Figure 6] This figure shows an example of the hardware configuration of a user terminal and a movie usage support server. [Modes for carrying out the invention]

[0009] The embodiments of this disclosure will be described in detail below with reference to the attached drawings.

[0010] Figure 1 shows an example of a schematic configuration of a film utilization support device 1 according to one embodiment. "Film utilization support device" may be read as "film utilization support system" (the two may be considered synonymous). Furthermore, the film utilization support method and film utilization support program according to one embodiment are realized by having the computer (CPU: Central Processing Unit) included in the film utilization support device 1 execute various processing steps.

[0011] As shown in Figure 1, the movie usage support device 1 includes a user terminal (a terminal for movie users) 10 and a movie usage support server 20. The user terminal 10 and the movie usage support server 20 are connected to each other via a network 30 so that they can communicate with one another. In Figure 1, the user terminal 10 and the movie usage support server 20 are depicted as a single, simplified configuration, but this is for the sake of ease of drawing. In reality, both the hardware and software configurations of the user terminal 10 and the movie usage support server 20 are more complex than those depicted in Figure 1. As will be described in detail later, for example, the movie usage support server 20 may be configured to include multiple servers, databases, etc. In addition to the movie usage support server 20, store servers that manage multiple stores included in the shopping mall, as described later, may be provided so that they can communicate with the user terminal 10 and the movie usage support server 20 via the network 30.

[0012] The movie usage support device (movie usage support system) 1 can be considered as a configuration that includes a user terminal 10, a movie usage support server 20, and a shopping mall (including a movie theater) as described later, or it can be considered as a configuration that does not include the user terminal 10, but includes only the movie usage support server 20 and the shopping mall (including a movie theater) as described later. In other words, the user terminal 10 is not an essential configuration requirement for the movie usage support device 1.

[0013] User terminal 10 is, for example, a mobile device (mobile communication terminal) such as a mobile phone, smartphone, or tablet. In other words, user terminal 10 in this specification is a communication device that can communicate with the movie usage support server 20 in various ways. User terminal 10 can communicate, for example, via wired and / or wireless (e.g., Long Term Evolution (LTE), 5 th The user terminal 10 may communicate with a network (such as the Internet) via Generation New Radio (5G NR), Wi-Fi (registered trademark), etc. The communication method of the user terminal 10 is flexible and various design changes are possible, and it may also be acoustic communication or visible light communication, etc. The user terminal 10 runs a browser and various other applications at the user's operation.

[0014] In this embodiment, the user terminal 10 makes reservations and issues tickets to watch a movie (target movie) at a movie theater located in a shopping mall described later, and performs various operations and procedures related to the movie (target movie) (for example, proactive actions, granting benefits, movie usage applications, related content contact trigger notifications, advertisement delivery, etc.). In this sense, the user terminal 10 can be read as "the terminal of a movie user."

[0015] The movie usage support server 20 can be any communication device capable of performing various types of communications with the user terminal 10, and may be interpreted as a device, circuit, etc. The movie usage support server 20 controls and executes various processes to provide services suitable for the user (movie user) through communication with the user terminal (terminal of the movie user) 10.

[0016] Figures 2A and 2B show an example of the configuration of a shopping mall that includes a movie theater.

[0017] As shown in FIG. 2A, the shopping mall 2 is composed of a cinema 3 and a plurality of stores 4, 5, 6, 7. In FIG. 2A, four stores 4 to 7 are depicted as examples, but the number and types of stores included in the shopping mall 2 have degrees of freedom, and various design changes are possible. For example, the shopping mall 2 may include dozens or hundreds of stores. In addition, the stores included in the shopping mall 2 may include, for example, restaurants (ramen shops, sushi shops, fast food shops, etc.), supermarkets, clothing stores, beauty salons, various clinics (internal medicine, ophthalmology, dentistry, etc.), game centers, bowling alleys, sports clubs, car dealers, insurance consulting companies, travel companies, cram schools, experience facilities, laundries, etc. Note that the shopping mall 2 may be provided with residential facilities (such as condominiums) for users or potential users of the shopping mall 2.

[0018] As shown in FIG. 2B, the cinema 3 is composed of a first screen 3-1, a second screen 3-2, a third screen 3-3, a fourth screen 3-4, and a fifth screen 3-5. The number and size of the screens included in the cinema 3, the screening schedule of each screen, etc. have degrees of freedom, and various design changes are possible.

[0019] An NFC (Near Field Communication) tag 3-1N is provided at the entrance and exit of the first screen 3-1. Similarly, an NFC tag 3-2N is provided at the entrance and exit of the second screen 3-2, an NFC tag 3-3N is provided at the entrance and exit of the third screen 3-3, an NFC tag 3-4N is provided at the entrance and exit of the fourth screen 3-4, and an NFC tag 3-5N is provided at the entrance and exit of the fifth screen 3-5. Note that the NFC tags 3-1N to 3-5N may be installed only at the end time of the movie in the first screen 3-1 to the fifth screen 3-5.

[0020] NFC tags 3-1N to NFC tags 3-5N function as a "reception unit" that receives an active action via the user terminal (the terminal of the movie user) 10 after viewing the target movie. For example, when a user who has viewed the target movie approaches their user terminal 10 to the NFC tags 3-1N to NFC tags 3-5N to perform short-range wireless communication (NFC communication), radio waves are sent from the user terminal 10 to the NFC tags 3-1N to NFC tags 3-5N, and radio waves return from the NFC tags 3-1N to NFC tags 3-5N to the user terminal 10, and the result is sent from the user terminal 10 to the movie usage support server 20. At that time, information about the movie user who is the owner of the user terminal 10 (for example, identification information of the user terminal 10, information such as the user's age, gender, occupation, etc., history information about the user's movie viewing, etc.) may be sent from the user terminal 10 to the movie usage support server 20. Thus, the NFC tags 3-1N to NFC tags 3-5N (reception unit) consist of a short-range wireless communication unit, and through short-range wireless communication with the user terminal 10, it receives an active action via the user terminal (the terminal of the movie user) 10 after viewing the target movie. The above series of processes corresponds to the "reception process". This "reception process" can be executed simply by approaching the user terminal 10 to the NFC tags 3-1N to NFC tags 3-5N to perform short-range wireless communication regardless of whether the user terminal 10 has registered (installed, downloaded) the movie usage application or not, and regardless of whether the movie usage application is running (even if it is not registered or running). (It can be a conductor for the movie usage application).

[0021] Figure 3 is a block diagram showing an example of the internal configuration of the movie usage support server 20.

[0022] As shown in Figure 3, the movie usage support server 20 has a reservation / issuance unit 21, a startup unit 22, a notification unit 23, a distribution unit 24, an awarding unit 25, and an information acquisition unit 26.

[0023] The reservation and ticketing unit 21 makes reservations and issues tickets for target movies via the user terminal (the movie viewer's terminal) 10. The user (movie viewer) enters information such as the movie theater to use, the movie to reserve and issue tickets for (target movie), the screening time (start and end times), the number of people making the reservation, the age group of the people making the reservation (adults, university students, high school students, junior high school students, elementary school students, toddlers (3-6 years old), seniors, the type of screening (3D screening, 4DX screening, etc.), and discount information such as late show, Wednesday service day, first day, and disability discount, etc., via a designated movie viewing application to confirm the reservation and payment for the target movie and obtain ticketing information related to the confirmation of the target movie (for example, identification information such as an identification number or QR code (registered trademark)). The user (movie viewer) may enter the ticketing information displayed on the user terminal 10 into the terminal equipment at the movie theater 3 to receive a paper ticket, or may enter the movie theater 3 using the ticketing information displayed on the user terminal 10 itself (read by a reader at the entrance / exit of the movie theater 3). Thus, there is flexibility in the manner in which reservations and tickets for target movies are issued via the user terminal 10, and various design changes are possible.

[0024] The startup unit 22 launches the movie viewing application via the user terminal (the terminal of the movie viewer) 10 when reserving and issuing tickets for the target movie, and / or when viewing the target movie. For example, the startup unit 22 displays a notification message on the display of the user terminal 10 after the reservation and issuance of tickets for the target movie has been completed (on the purchase completion page or the ticket issuance page, etc.) saying, "You can get viewing benefits just by watching the movie without closing the movie viewing application, so please try it! Silent mode is a must!" and prompts the user to launch the movie viewing application on the user terminal 10. Alternatively, the startup unit 22 can be configured to automatically launch the movie viewing application on the user terminal 10 a predetermined time before the start time of the reserved and issued target movie (for example, 10 to 15 minutes before).

[0025] The notification unit 23 issues a notification to the user terminal (the movie viewer's terminal) 10 triggered by contact with related content when viewing the target movie. Before the movie screening at the cinema 3 (screens 3-1 to 3-5), advertisements for movies other than the target movie currently showing, movies currently being filmed (in production), etc. (cinema ad, cinema advertisements) are shown on the screen, and in this embodiment, this is referred to as "related content when viewing the target movie." For example, when a user (movie viewer) completes check-in a predetermined time before the opening of the screen where the target movie is being shown (i.e., before the start of the screening of related content when viewing the target movie), the system determines that the user (movie viewer) has entered the screen and contacted related content when viewing the target movie, and an in-app notification or push notification is sent to the user terminal 10. The content of this in-app notification or push notification could be, for example, "After watching the movie, you can get a reward just by touching your smartphone to the NFC tag installed at the screen exit, so be sure to try it! Make sure to put your phone on silent mode!"

[0026] The distribution unit 24 delivers advertisements to the user terminal (the movie viewer's terminal) 10 after the user (movie viewer) has watched the target movie, corresponding to the user's (movie viewer's) or the user terminal 10's identification information. For example, the distribution unit 24 extracts and selects content corresponding to information about the movie viewer who owns the user terminal 10 (for example, the user's identification information, age, gender, occupation, and movie viewing history information of the user), and delivers that content as an advertisement to the user terminal 10. This enables efficient advertisement delivery that is tailored to the user's attributes and preferences. The timing of advertisement delivery by the distribution unit 24 is flexible and various design changes are possible, but for example, it may be after a predetermined time after watching the target movie (for example, 1 to 5 hours later), or after a predetermined number of days have elapsed after watching the target movie (for example, 2 or 3 days later).

[0027] The distribution unit 24 delivers advertisements to the user terminal (the movie viewer's terminal) 10 after the user (movie viewer) has watched the target movie, corresponding to the related content that the movie viewer encountered while watching the target movie. For example, the distribution unit 24 delivers advertisements for movies other than the target movie currently showing, or movies currently being filmed (in production), to the user terminal 10. This can encourage the user to watch movies other than the target movie they just watched (amplifying the effectiveness of movie theater commercials and cinema ads). The timing of advertisement delivery by the distribution unit 24 is flexible and various design changes are possible, but for example, it could be a predetermined time after watching the target movie (for example, 1 to 5 hours later), or a predetermined number of days after watching the target movie (for example, 2 or 3 days later).

[0028] The rewarding unit 25 grants a reward via the user terminal (the movie viewer's terminal) 10 when it receives an active action via the user terminal (the movie viewer's terminal) after viewing the target movie, that is, when the user terminal 10 is brought close to (held over) the NFC tags 3-1N to 3-5N. For example, the rewarding unit 25 can grant points each time a movie is viewed via a movie viewing application, and when a predetermined number of points are reached, it can grant a reward such as one free movie viewing.

[0029] The rewarding unit 25, in conjunction with the advertising distribution by the distribution unit 24, grants rewards to the user terminal (the movie viewer's terminal) 10 that correspond to the user (movie viewer) or the identification information of the user terminal 10. This enables efficient reward distribution tailored to the user's attributes and preferences (which can encourage further consumption behavior using those rewards).

[0030] The rewarding unit 25, in conjunction with the advertising distribution by the distribution unit 24, grants rewards to the user terminal (the movie viewer's terminal) 10 that correspond to the related content (related content encountered while watching the target movie) that the movie viewer interacted with while watching the target movie. This enables efficient rewarding of movies other than the target movie watched this time (promoting further consumer behavior using these rewards and encouraging users to watch movies other than the target movie watched this time).

[0031] The granting unit 25 grants benefits related to the use of shopping mall 2, which includes a facility (movie theater 3) for watching the target movie. In the examples in Figures 2A and 2B, users who watch the target movie at movie theater 3 can be granted discount coupons for purchasing goods or services at stores 4-7 as a benefit. In this case, the granting unit 25 can grant benefits related to the use of stores in shopping mall 2 that are related to the target movie. For example, if the target movie is related to an anime or drama, a discount coupon for purchasing goods related to that anime or drama can be granted as a benefit. Alternatively, a discount coupon for purchasing clothes, goods, or accessories worn by the main cast of the target movie can be granted as a benefit. Furthermore, the granting unit 25 may grant benefits related to the use of stores in shopping mall 2 that are not related to (or have a weak connection to) the target movie.

[0032] The information acquisition unit 26 performs information measurement related to the relevant content (movie theater commercials, cinema ads) when viewing the target movie, as well as information on the user's (movie viewer's) contact with said information, i.e., information measurement related to the relevant content (movie theater commercials, cinema ads). The information measurement by the information acquisition unit 26 may be linked to notifications triggered by the notification unit 23 when the user comes into contact with the relevant content when viewing the target movie. For example, acoustic communication technology, acoustic watermarking technology (applying a mechanism to the audio of the cinema ad creative), or fingerprinting technology (applying a mechanism to the movie viewing application) may be used to perform information measurement by the information acquisition unit 26 and to perform notifications triggered by the notification unit 23 when the user comes into contact with the relevant content when viewing the target movie. In this way, a mechanism built into at least one of the cinema ad (movie theater commercial) and the user terminal 10 (movie viewing application) may be used.

[0033] Figures 4A to 4J show an example of movie usage support processing.

[0034] In Figure 4A, a ticket for the target movie is purchased via a movie-watching application. In Figure 4B, the target movie is watched (the user is exposed to movie theater commercials and cinema ads prior to watching the movie). In Figure 4C, after watching the movie, the user touches an NFC tag installed inside the entrance. In Figure 4D, a reward is given as part of the visitor event (once per movie viewing). In Figure 4E, advertising (video / still images) is delivered in conjunction with the reward. Alternatively, in Figure 4E, broad-reach advertising (video / still images) not linked to the reward may also be delivered. In Figure 4F, a winning animation related to the reward is performed. In Figure 4G, stamps related to the reward are accumulated (even for non-members). In Figure 4H, a ticket stub service and a winning coupon related to the reward are provided. In Figure 4I, the ticket stub service and winning coupon related to the reward are displayed and presented at a store in the shopping mall. In Figure 4J, a purchase is made at a store in the shopping mall using the ticket stub service and winning coupon related to the reward, and the transaction is redeemed after use.

[0035] Figures 4A and 4B constitute the "Cinema Ad Viewing Judgment Function," Figures 4C and 4D constitute the "NFC Event Function and Visitor Facility Judgment Function," Figures 4D, 4E, 4F, and 4H constitute the "Targeted Advertising Function and Targeted Sales Promotion Function," Figures 4F, 4G, and 4H constitute the "Stamp Accumulation Function and Ticket Stub + Coupon Provision Function," and Figures 4H, 4I, and 4J may constitute the "Coupon Display Function and Coupon Redemption Function after Use."

[0036] The Cinema Ad viewing detection function (Figures 4A and 4B) uses ticket purchase via the movie usage application as a guideline. From the purchase completion page to the ticket issuance page (both announced within the movie usage application), a notification message can be displayed on the user terminal 10's display screen stating, "You can receive viewing benefits just by watching the movie without closing the movie usage application, so please try it! Silent mode is a must!" Furthermore, if the user watches the target movie while keeping the movie usage application running, a trigger is received by a mechanism built into at least one of the Cinema Ad (movie theater commercial) and the user terminal 10 (movie usage application), and an in-app notification or push notification is sent to the user terminal 10. The content of this in-app notification or push notification can be, for example, "You can receive benefits just by touching your smartphone to the NFC tag installed at the screen exit after watching the movie, so please try it! Silent mode is a must!" Note that even if the user terminal 10 does not have the movie usage application running when the Cinema Ad (movie theater commercial) is shown, it is designed to respond to the NFC touch after watching the movie based on the ticket issuance log for that day. In this way, it becomes possible to accumulate and utilize (monetize) data related to cinema advertising (advertisements shown in movie theaters).

[0037] The NFC event function and the facility visitor detection function (Figures 4C and 4D) trigger a lottery (e.g., roulette, darts, gacha, slots, bingo, dice, cards, scratch cards, etc.) on the user terminal 10 when it is touched via NFC. Depending on the result, the user is given various benefits, including tickets to the target movie, other movies, and shopping mall 2. In addition to the usual distribution of coupons and incentives (benefits), a winning adjustment function can also be implemented. Specifically, if there are three types of coupons with different values ​​to be awarded, the distribution can be adjusted according to the upper budget and end date, and the winning probability can be changed midway through the campaign period.

[0038] The targeted advertising function and targeted sales promotion function (Figures 4D, 4E, 4F, and 4H) provide ID-specific targeted advertising and ID-specific targeted coupons in conjunction with the provision of benefits as part of the visitor event. In providing these, adjustments such as delivery and exclusion can be made on an ID-by-ID basis, and the user terminal 10 can be controlled to enable delivery control such as FQ (frequency), which is the limit on the number of times an ad is displayed per day. In this way, it becomes possible to accumulate and utilize (monetize) data related to the provision of ID-specific targeted advertising and ID-specific targeted coupons.

[0039] Here, it is also possible to provide a service that decodes the cinema ad viewing detection function (Figures 4A, 4B), the targeted advertising function, and the targeted sales promotion function (Figures 4D, 4E, 4F, 4H). In this configuration, viewing logs are determined by ID for users who have interacted with log-measured cinema ads (e.g., long-form video ads with sound), and viewing logs are determined by ID for users who have interacted with cinema ad-linked banners (e.g., short-form video / still image ads without sound). This leads to sales promotion using ad-linked coupons for users who have interacted with both log-measured cinema ads (e.g., long-form video ads with sound) and cinema ad-linked banners (e.g., short-form video / still image ads without sound). By connecting in-movie theater activity logs in real time with oneID, it becomes possible to promote sales using ad-linked coupons utilizing log-measured cinema ads (e.g., long-form video ads with sound) and cinema ad-linked banners (e.g., short-form video / still image ads without sound), and ultimately to their utilization (monetization).

[0040] The stamp accumulation function and the ticket stub + coupon provision function (Figures 4F, 4G, and 4H) are designed to allow for delivery control functions like those of direct advertising, such as time-limited sales and guaranteed impressions (imps) of ads displayed on the website. Furthermore, sales promotion and utilization (monetization) through digital coupons based on the direct advertising server function become possible.

[0041] The coupon display function and coupon redemption function (Figures 4H, 4I, and 4J) are designed to utilize data from coupon-based purchases, analyze data, and leverage IDs for various data marketing distributions. For example, on owned media, ID-based targeted distribution can be applied to content, campaigns, coupons, incentives, push notifications, and messages. On paid media, ID-based targeted distribution can be applied to data-targeted distribution via ID push notifications to each medium, and data can be masked.

[0042] As described above, in the movie viewing support device 1 related to this disclosure, the reservation and ticketing unit 21 reserves and issues tickets for target movies via the user terminal (movie viewer's terminal) 10, the NFC tags (reception units) 3-1N to 3-5N receive active actions via the user terminal (movie viewer's terminal) 10 after viewing the target movie, and the granting unit 25 grants benefits via the user terminal (movie viewer's terminal) 10 that received the active action. This makes it possible to provide a service that is suitable for movie viewers.

[0043] The movie usage support device 1 is a digital marketing measure that aims to revitalize movement within a shopping mall by adding a ticket stub to ticketless reservations and issuance using a movie usage application.

[0044] The current state of peripheral services for moviegoers presents several challenges, including the fact that ticket stub services are only available with paper tickets, the preference for paperless systems from a cost and environmental perspective, the high costs associated with theater staff, the inability to drive online users to shopping malls, and the limited number of services available to non-members. The reasons and factors behind these challenges include the fact that services offered vary from theater to theater, current moviegoer applications primarily focus on ticketing and news functions, they lack the ability to incorporate coupons other than tickets, they are unable to create one-time use options similar to paper tickets, and there are card-dependent systems and membership barriers that prevent the provision of spot benefits.

[0045] In the movie usage support device 1 disclosed herein, the above-mentioned problems are treated as important technical challenges, and the device aims to enable users to receive an advanced ticket stub service online, achieve resource conservation and cost reduction through a completely paperless system, gradually reduce the operation and costs of theater employees, create a pathway to guide online users to the shopping mall, monetize the device by utilizing it for advertising and sales promotion, and implement various measures to make it easier for users to participate in stamp mileage programs. Specifically, the digital ticket stub solution achieves paperless operation through digital ticketing, allows users to receive individual messages when watching a movie, perform an NFC touch in the theater, acquire stamps for events and advertisements, and simultaneously acquire shopping mall coupons, leading to purchases at the shopping mall. In this way, the device unifies the movie usage application to provide services without burdening the user, and realizes a new marketing solution by designing it in line with the user's behavioral flow. In addition, by placing NFC tags with different numbers on each screen only at the end of the movie, users can acquire a digital ticket stub simply by touching the NFC tag, and it is possible to track which movie each user watched on each terminal.

[0046] Figure 5 shows an example of the functional configuration of the user terminal 10 and the movie usage support server 20. As shown in Figure 5, the user terminal 10 and the movie usage support server 20 have a control unit 110, a storage unit 120, a communication unit 130, an input unit 140, and an output unit 150. Note that Figure 5 shows an example of the functional blocks of the user terminal 10 and the movie usage support server 20, and they may have other functional blocks not shown in Figure 5. Also, they may have a configuration that does not include some functional blocks.

[0047] The control unit 110 controls the user terminal 10 and the movie usage support server 20. The control unit 110 can be composed of a controller, control circuit, or control device as described based on common understanding in the art according to the present invention.

[0048] The storage unit 120 stores information used by the user terminal 10 and the movie usage support server 20. The storage unit 120 can be configured, for example, with memory, storage, or a device that can be described based on common understanding in the technical field of the present invention.

[0049] The communication unit 130 facilitates communication between the user terminal 10 and the movie usage support server 20 (for example, mutual communication between the two). The communication unit 130 can be composed of a transmitter / receiver, a transmitting / receiving circuit, or a transmitting / receiving device as described based on common understanding in the art according to the present invention. The communication unit 130 may also consist of a transmitting unit and a receiving unit.

[0050] The input unit 140 receives input from the user terminal 10 and the movie usage support server 20. The input unit 140 may also be connected to a predetermined device, storage medium, etc., to receive data input. The input unit 140 may output the input results to, for example, the control unit 110. The input unit 140 can be composed of input devices such as a keyboard, mouse, buttons, input / output terminals, input / output circuits, etc., as described based on common understanding in the art according to the present invention. The input unit 140 may also be configured as an integrated display unit (for example, a touch panel).

[0051] The output unit 150 outputs to the user terminal 10 and the movie usage support server 20. For example, the output unit 150 may include a display unit for displaying images, an audio output unit for outputting sound, and so on. The display unit can be configured, for example, with a display device such as a display or monitor as described based on common understanding in the art of the present invention. The audio output unit can be configured with an output device such as a speaker as described based on common understanding in the art of the present invention.

[0052] The block diagrams used in the description of the above embodiments show functional units. These functional blocks (components) are realized by any combination of hardware and / or software. Furthermore, the means of realizing each functional block are not particularly limited. That is, each functional block may be realized by a single physically coupled device, or by two or more physically separated devices connected by wired or wireless means.

[0053] For example, the apparatus in one embodiment of this disclosure (user terminal 10 and movie usage support server 20) may function as a computer that performs movie usage support processing as described in this disclosure. Figure 6 shows an example of the hardware configuration of the user terminal 10 and movie usage support server 20. The user terminal 10 and movie usage support server 20 described above may be physically configured as a computer device including a processor 1001, memory 1002, storage 1003, communication device 1004, input device 1005, output device 1006, bus 1007, etc.

[0054] In this disclosure, terms such as apparatus, circuit, device, unit, and server may be interpreted interchangeably. The hardware configuration of the user terminal 10 and the movie usage support server 20 may include one or more of the devices shown in the figure, or it may be configured to omit some of the devices.

[0055] For example, although only one processor 1001 is shown in the diagram, there may be multiple processors. Furthermore, processing may be performed by one processor, or by two or more processors simultaneously, sequentially, or by other means. Note that processor 1001 may be implemented using one or more chips.

[0056] Each function in the user terminal 10 and the movie usage support server 20 is realized by loading predetermined software (programs) onto hardware such as the processor 1001 and memory 1002, which causes the processor 1001 to perform calculations and control communication by the communication device 1004, and the reading and / or writing of data in the memory 1002 and storage 1003.

[0057] The processor 1001 controls the entire computer, for example, by running the operating system. The processor 1001 may be composed of a central processing unit (CPU) that includes interfaces with peripheral devices, control devices, arithmetic units, registers, etc. Furthermore, each of the above-mentioned components, such as the control unit 110, may be implemented by the processor 1001.

[0058] Furthermore, the processor 1001 reads programs (program code), software modules, data, etc., from at least one of the storage 1003 and the communication device 1004 into the memory 1002 and executes various processes accordingly. The program used is one that causes the computer to execute at least a part of the operations described in the above embodiment. For example, the control unit 110 may be implemented by a control program stored in the memory 1002 and running on the processor 1001, and other functional blocks may be implemented similarly.

[0059] Memory 1002 is a computer-readable recording medium and may consist of at least one of the following: ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically EPROM), RAM (Random Access Memory), or other suitable storage medium. Memory 1002 may also be called a register, cache, or main memory. Memory 1002 can store executable programs (program code), software modules, etc., for carrying out a method according to one embodiment.

[0060] The storage 1003 is a computer-readable recording medium and may consist of at least one of the following: a flexible disk, a floppy disk, a magneto-optical disk (e.g., a compact disk (CD-ROM (Compact Disc ROM)), a digital multipurpose disk, a Blu-ray disk), a removable disk, a hard disk drive, a smart card, a flash memory device (e.g., a card, stick, key drive), a magnetic stripe, a database, a server, or other suitable storage medium. The storage 1003 may also be called an auxiliary storage device. The storage unit 120 described above may be implemented by the memory 1002 and / or the storage 1003.

[0061] The communication device 1004 is hardware (transceiver / receiver device) for communicating between computers via at least one of a wired network and a wireless network, and is also referred to as a network device, network controller, network card, communication module, etc. The communication device 1004 may include a SIM card. The communication unit 130 described above may be implemented by the communication device 1004.

[0062] The input device 1005 is an input device that accepts input from an external source (e.g., a keyboard, mouse, etc.). The output device 1006 is an output device that outputs to an external source (e.g., a display, speaker, etc.). The input device 1005 and the output device 1006 may be configured as an integrated unit (e.g., a touch panel). The input section 140 and the output section 150 described above may be implemented by the input device 1005 and the output device 1006, respectively.

[0063] Furthermore, each device, such as the processor 1001 and memory 1002, is connected by a bus 1008 for communicating information. The bus 1007 may consist of a single bus or different buses may be used for communication between devices.

[0064] Furthermore, the user terminal 10 and the movie usage support server 20 may be configured to include hardware such as a microprocessor, a digital signal processor (DSP), an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), and an FPGA (Field Programmable Gate Array), and some or all of each functional block may be realized by such hardware. For example, the processor 1001 may be implemented using at least one of these pieces of hardware.

[0065] (modified version) In addition, terms used in this disclosure and / or terms necessary for understanding this disclosure may be replaced with terms having the same or similar meaning.

[0066] The information, parameters, etc., described in this disclosure may be expressed using absolute values, relative values ​​from a given value, or other corresponding information. Furthermore, the names used for parameters, etc., in this disclosure are not limited in any way.

[0067] The information, signals, etc. described in this disclosure may be represented using any of the various different techniques. For example, the data, instructions, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description may be represented by voltage, current, electromagnetic waves, magnetic fields or magnetic particles, optical fields or photons, or any combination thereof.

[0068] Information, signals, etc., may be input and output via multiple network nodes. Input and output information, signals, etc., may be stored in a specific location (e.g., memory) or managed using a table. Input and output information, signals, etc., may be overwritten, updated, or appended to. Output information, signals, etc., may be deleted. Input information, signals, etc., may be transmitted to other devices.

[0069] Furthermore, notification of the specified information (for example, notification that "X is the case") is not limited to explicit notification, but may also be made implicitly (for example, by not providing notification of the specified information or by providing notification of other information).

[0070] Software should be broadly interpreted to mean instructions, instruction sets, code, code segments, program code, programs, subprograms, software modules, applications, software applications, software packages, routines, subroutines, objects, executable files, execution threads, procedures, functions, and so on, whether they are called software, firmware, middleware, microcode, hardware description languages, or by any other name.

[0071] Furthermore, software, instructions, information, etc., may be transmitted and received via at least one of a transmission medium and a signal waveform. For example, if software is transmitted from a website, server, or other remote source using at least one of wired technology (such as coaxial cable, fiber optic cable, twisted pair, or digital subscriber line (DSL)) and wireless technology (such as infrared or microwave), then at least one of these wired and wireless technologies is included in the definition of a transmission medium.

[0072] The terms “system” and “network” as used in this disclosure may be used interchangeably.

[0073] Each aspect / embodiment described in this disclosure may be used individually, in combination, or switched between during execution. Furthermore, the processing procedures, sequences, flowcharts, etc., of each aspect / embodiment described in this disclosure may be rearranged in order, provided they are consistent. For example, the methods described in this disclosure present various step elements in an exemplary order and are not limited to that specific order.

[0074] In this disclosure, the phrase "based on" does not mean "based solely on" unless otherwise specified. In other words, the phrase "based on" means both "based solely on" and "based at least on."

[0075] Any reference to elements using the designations “first,” “second,” etc., as used in this disclosure does not generally limit the quantity or order of those elements. These designations may be used in this disclosure as a convenient way to distinguish between two or more elements. Accordingly, the references to the first and second elements do not imply that only two elements may be employed or that the first element must precede the second element in any way.

[0076] Where the terms “include,” “including,” and variations thereof are used in this disclosure, these terms are intended to be inclusive, as is the term “comprising.” Furthermore, the term “or” as used in this disclosure is not intended to mean exclusive OR.

[0077] In this disclosure, if articles are added by translation, such as a, an, and the in English, this disclosure may include the fact that the noun following these articles is plural.

[0078] Although the invention described herein has been explained in detail above, it will be clear to those skilled in the art that the invention described herein is not limited to the embodiments described herein. The invention described herein can be implemented in modified and altered forms without departing from the spirit and scope of the invention as defined by the claims. Therefore, the descriptions herein are for illustrative purposes only and do not imply any limitation on the invention described herein.

[0079] In the above embodiment, the active action via the user terminal (the terminal of the movie viewer) was illustrated by bringing the user terminal close to (holding over) the NFC tag. However, there is a degree of flexibility in the active actions via the user terminal (the terminal of the movie viewer), and various design changes are possible. For example, it is possible to substitute this with actions such as vibrating the user terminal at a predetermined location, reading predetermined identification information (e.g., a QR code®), or connecting to Wi-Fi®. [Explanation of symbols]

[0080] 1. Film Usage Support Device (Film Usage Support System) 2 Shopping Mall 3 Movie theaters Screens 3-1 to 3-5 3-1N~3-5N NFC Tag (Reception Section) 4 5 6 7 stores 10. User terminals (devices used by movie viewers) 20 Movie Usage Support Server 21 Reservation and Ticketing Department 22 Starting part 23 Notification Department 24 Distribution Department 25 Granting section 26 Information Acquisition Department 30 Networks

Claims

1. The reservation and ticketing department handles reservations and ticket issuance for target films via the user's terminal, A reception unit that accepts active actions from the movie user via the terminal after the target movie has been viewed, After viewing the aforementioned target film, the distribution unit delivers advertisements to the user's terminal that correspond to advertisements for films other than the aforementioned target film currently showing, or advertisements for films currently being filmed or produced, as related content that the user encountered while viewing the aforementioned target film. In conjunction with the advertising distribution by the distribution unit, the granting unit grants the terminal of the movie user who has received the proactive action the granting unit grants the terminal a granting unit that A movie viewing support device characterized by having the following features.

2. The system includes a startup unit for launching a movie viewing application via the movie user's terminal when making a reservation and issuing tickets for the aforementioned target movie, and / or when viewing the aforementioned target movie. The movie viewing support device according to feature 1.

3. The terminal of the movie user has a notification unit that issues a notification triggered by contact with related content while watching the target movie. The movie viewing support device according to feature 1.

4. The granting unit grants benefits related to the use of a shopping mall, including facilities for watching the target movie. The movie viewing support device according to feature 1.

5. The granting unit grants benefits related to the use of stores in the shopping mall that are associated with the target movie. The movie viewing support device according to feature 4.

6. The reservation and ticketing department makes reservations and issues tickets for the target movie via the movie viewer's terminal, The reception department takes the step of receiving an active action from the movie user via the terminal after they have watched the target movie, The distribution unit, after the user has viewed the target film, delivers advertisements to the user's terminal that correspond to advertisements for films other than the target film currently showing, or advertisements for films currently being filmed or produced, as related content that the user encountered while viewing the target film. The granting unit, in conjunction with the distribution of advertisements by the distribution unit, grants the terminal of the movie user that has received the proactive action a benefit corresponding to the advertisements for movies other than the target movie currently showing, or movies currently being filmed or produced, which the movie user has encountered as related content when watching the target movie. A method for supporting the use of movies, characterized by performing the following using a computer.

7. The reservation and ticketing unit makes a reservation and issues a ticket for the target movie via the movie user's terminal, The reception department takes the step of receiving an active action from the movie user via the terminal after they have watched the target movie, The distribution unit, after the user has viewed the target film, delivers advertisements to the user's terminal that correspond to advertisements for films other than the target film currently showing, or advertisements for films currently being filmed or produced, as related content that the user encountered while viewing the target film. The granting unit, in conjunction with the distribution of advertisements by the distribution unit, grants the terminal of the movie user that has received the proactive action a benefit corresponding to the advertisements for movies other than the target movie currently showing, or movies currently being filmed or produced, which the movie user has encountered as related content when watching the target movie. A movie usage support program characterized by having a computer execute a command.

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