Systems, computers, programs, and information processing methods

Abstract

To provide novel system, computer, program and information processing method for executing processing for an action performed by a user on a user terminal after a code displayed on a display device is read by the user terminal.SOLUTION: An information processing system 1 includes a computer 10, a display device 50 and a user terminal 80, where the computer 10 executes a program to function as advertisement information receiving means 14, code issuing means 16, and advertisement display instruction means 18. A code issued by the code issuing means 16 causes the user terminal 80 to display an information input form when the code is read by the user terminal 80. When information input into the information input form by the user terminal 80 is transmitted to a computer different from the computer 10, the information is transmitted from the user terminal 80 to the computer 10.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present disclosure relates to a system, a computer, a program, and an information processing method.

Background Art

[0002] In recent years, various technologies are known for displaying advertisements on displays and the like in public places and displaying two-dimensional codes, so that when a user reads the two-dimensional code with a terminal such as a smartphone, the user can obtain advertisement information and benefits. For example, Patent Document 1 and Patent Document 2 disclose a system in which a user reads a two-dimensional code, registers as a member, inputs personal information, and further transmits advertisement identification information and member information included in the two-dimensional code to a management server. In such a system, when a user performs a purchase action and further transmits a receipt, a reward is given, and the effect of the advertisement can be tracked.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Patent Document 2

Summary of the Invention

Problems to be Solved by the Invention

[0004] In the conventional system, after the code displayed on the display device is read by the user terminal, no proposal has been made regarding the processing for the action performed by the user on the user terminal.

[0005] [[ID=,]2] This disclosure has been made with these points in mind and aims to provide a new system, computer, program, and information processing method that processes actions taken by the user on the user terminal after a code displayed on the display device is read by the user terminal. [Means for solving the problem]

[0006] The system disclosed herein is Computers and, Display device and User terminal and Equipped with, The aforementioned computer functions as an advertising information receiving means, a code issuing means, and an advertising display instruction means by executing a program. The aforementioned advertising information receiving means receives advertising information including information about images or videos of advertisements. The code issuing means issues a code that can be read from the user terminal, The advertising display instruction means causes the advertising image or video in the advertising information received by the advertising information receiving means to be displayed on the display device, and transmits a display instruction signal to the display device to cause the code issued by the code issuing means to be displayed on the display device. The code issued by the code issuing means is such that when read by the user terminal, it causes the user terminal to display an information input form, and when the information entered into the information input form by the user terminal is transmitted to a computer other than the computer, information that the information entered into the information input form by the user terminal has been transmitted to a computer other than the computer is transmitted from the user terminal to the computer.

[0007] The system disclosed herein is Computers and, Display device and User terminal and Equipped with, The aforementioned computer functions as an advertising information receiving means, a code issuing means, and an advertising display instruction means by executing a program. The aforementioned advertising information receiving means receives advertising information including information about images or videos of advertisements. The code issuing means issues a code that can be read from the user terminal, The advertising display instruction means causes the advertising image or video in the advertising information received by the advertising information receiving means to be displayed on the display device, and transmits a display instruction signal to the display device to cause the code issued by the code issuing means to be displayed on the display device. The code issued by the code issuing means enables the user to register as a friend between their account and a predetermined account on the SNS when read by the user terminal, and when the user's account and the predetermined account are registered as friends, information that a friend registration has been made is transmitted from the user terminal to the computer.

[0008] In the system disclosed herein, The computer further functions as a reward determination means by executing the program, The reward determination means may determine the reward to be given to the user when information is transmitted from the user terminal to the computer indicating that the information entered into the information input form by the user terminal has been transmitted to a computer other than the computer.

[0009] In the system disclosed herein, The computer further functions as a reward determination means by executing the program, The reward determination means may determine the reward to be given to the user when information that a friend registration has been made between the user's account and a predetermined account is transmitted from the user terminal to the computer.

[0010] Furthermore, the rewards granted to the user may include both benefits related to the advertised product or service and benefits related to the product or service of the business that provides the installation space for the display device.

[0011] In this case, information about the benefits related to the advertised product or service may be transmitted from the computer to the user terminal as a reward to be granted to the user, and after the user performs a predetermined action on the user terminal regarding the information about the advertised product or service, information about the benefits related to the business operator's product or service may be transmitted from the computer to the user terminal as a reward to be granted to the user.

[0012] Furthermore, the rewards awarded to users as determined by the reward determination means may be usable for goods or services provided by the business operator that provides the installation space for the display device.

[0013] Furthermore, the computer, by executing the program, further functions as a means for receiving reward usage information and a means for reporting reward usage. The aforementioned reward usage information receiving means receives information regarding the use of rewards granted to the user. When the reward usage reporting means receives information regarding the use of rewards from the reward usage information receiving means, it may transmit the received information regarding the use of rewards to a business terminal managed by the business operator that provides the installation space for the display device.

[0014] Furthermore, the computer further functions as a first reward information transmission means by executing the program. The first reward information transmission means may transmit to the user terminal information regarding the reward to be granted to the user as determined by the reward determination means.

[0015] Furthermore, the computer further functions as a second reward information transmission means by executing the program. The display device has a medium discharge unit that discharges a medium as a reward. The second reward information transmitting means transmits information regarding the reward given to the user determined by the reward determining means to the display device from which the code has been read by the user terminal. In the display device, when information regarding the reward given to the user is transmitted from the computer, a medium as a reward may be discharged by the medium discharge unit.

[0016] Further, the medium as a reward discharged by the medium discharge unit may be usable for products or services provided by the operator who provides the installation space of the display device.

[0017] Further, the computer further functions as tracking information receiving means by executing the program. The code issued by the code issuing means is such that tracking information is transmitted to the computer when read by the user terminal. The tracking information receiving means may receive the tracking information from the user terminal.

[0018] Further, the computer further functions as tracking information transmitting means by executing the program. When the tracking information receiving means receives the tracking information, the tracking information transmitting means may transmit the tracking information to a computer different from the computer.

[0019] Further, the computer further functions as reward determining means by executing the program. When the tracking information receiving means receives the tracking information, the reward determining means may determine the reward given to the user.

[0020] The computer of the present disclosure A computer that functions as an advertising information receiving means, a code issuing means, and an advertising display instruction means by executing a program, The aforementioned advertising information receiving means receives advertising information including information about images or videos of advertisements. The code issuing means issues a code that can be read from the user terminal, The advertising display instruction means causes the advertising image or video in the advertising information received by the advertising information receiving means to be displayed on the display device, and transmits a display instruction signal to the display device to cause the code issued by the code issuing means to be displayed on the display device. The code issued by the code issuing means is such that when read by the user terminal, it causes the user terminal to display an information input form, and when the information entered into the information input form by the user terminal is transmitted to a computer other than the computer, information that the information entered into the information input form by the user terminal has been transmitted to a computer other than the computer is transmitted from the user terminal to the computer.

[0021] The computer disclosed herein is A computer that functions as an advertising information receiving means, a code issuing means, and an advertising display instruction means by executing a program, The aforementioned advertising information receiving means receives advertising information including information about images or videos of advertisements. The code issuing means issues a code that can be read from the user terminal, The advertising display instruction means causes the advertising image or video in the advertising information received by the advertising information receiving means to be displayed on the display device, and transmits a display instruction signal to the display device to cause the code issued by the code issuing means to be displayed on the display device. The code issued by the code issuing means enables the user to register as a friend between their account and a predetermined account on the SNS when read by the user terminal, and when the user's account and the predetermined account are registered as friends, information that a friend registration has been made is transmitted from the user terminal to the computer.

[0022] The program disclosed herein is A program that causes a computer to function as an advertising information receiving means, a code issuing means, and an advertising display instruction means, The aforementioned advertising information receiving means receives advertising information including information about images or videos of advertisements. The code issuing means issues a code that can be read from the user terminal, The advertising display instruction means causes the advertising image or video in the advertising information received by the advertising information receiving means to be displayed on the display device, and transmits a display instruction signal to the display device to cause the code issued by the code issuing means to be displayed on the display device. The code issued by the code issuing means is such that when read by the user terminal, it causes the user terminal to display an information input form, and when the information entered into the information input form by the user terminal is transmitted to a computer other than the computer, information that the information entered into the information input form by the user terminal has been transmitted to a computer other than the computer is transmitted from the user terminal to the computer.

[0023] The program disclosed herein is A program that causes a computer to function as an advertising information receiving means, a code issuing means, and an advertising display instruction means, The aforementioned advertising information receiving means receives advertising information including information about images or videos of advertisements. The code issuing means issues a code that can be read from the user terminal, The advertising display instruction means causes the advertising image or video in the advertising information received by the advertising information receiving means to be displayed on the display device, and transmits a display instruction signal to the display device to cause the code issued by the code issuing means to be displayed on the display device. The code issued by the code issuing means enables the user to register as a friend between their account and a predetermined account on the SNS when read by the user terminal, and when the user's account and the predetermined account are registered as friends, information that a friend registration has been made is transmitted from the user terminal to the computer.

[0024] The information processing method disclosed herein is: An information processing method performed by a computer having a control unit, The control unit receives advertising information, including information about an image or video of an advertisement. The control unit issues a code that can be read from the user terminal, The control unit transmits a display instruction signal to the display device that causes the display device to display the image or video of the advertisement in the received advertisement information, and to display the issued code on the display device. The code issued by the control unit is such that when read by the user terminal, it causes the user terminal to display an information input form, and when the information entered into the information input form by the user terminal is transmitted to a computer other than the computer, information that the information entered into the information input form by the user terminal has been transmitted to a computer other than the computer is transmitted from the user terminal to the computer.

[0025] The information processing method disclosed herein is: An information processing method performed by a computer having a control unit, The control unit receives advertising information, including information about an image or video of an advertisement. The control unit issues a code that can be read from the user terminal, The control unit transmits a display instruction signal to the display device that causes the display device to display the image or video of the advertisement in the received advertisement information, and to display the issued code on the display device. The code issued by the control unit enables the user's account to register as a friend with a predetermined account on the SNS when read by the user terminal, and when the user's account and the predetermined account are registered as friends, information that the friend registration has been completed is transmitted from the user terminal to the computer. [Effects of the Invention]

[0026] According to the programs, computers, systems, and information processing methods of this disclosure, processing can be performed in response to actions taken by the user on the user terminal after a code displayed on the display device is read by the user terminal. [Brief explanation of the drawing]

[0027] [Figure 1] This is a schematic diagram showing the overall configuration of an information processing system according to an embodiment of the present invention. [Figure 2] Figure 1 is a chart illustrating the flow of information between each component when information is processed in the information processing system shown. [Figure 3] Figure 1 is a flowchart showing the operation of the information processing system when information is processed. [Figure 4] Figure 1 is a schematic perspective view showing the configuration of the display device in the information processing system. [Figure 5] Figure 1 is a chart illustrating the flow of information between its constituent elements when processing information of a different nature is performed in the information processing system shown. [Figure 6] This figure shows the screen displayed on the user terminal when the information shown in Figure 5 is being processed. [Figure 7]This figure shows the screen displayed on the user terminal when the information shown in Figure 5 is being processed. [Figure 8] This figure shows the screen displayed on the user terminal when the information shown in Figure 5 is being processed. [Figure 9] This figure shows the screen displayed on the user terminal when the information shown in Figure 5 is being processed. [Modes for carrying out the invention]

[0028] Embodiments of the present invention will now be described with reference to the drawings. Figures 1 to 4 show an information processing system 1 according to this embodiment and an information processing method performed by such an information processing system 1. Figure 5 is a chart showing the flow of information between each component when information processing of a different embodiment is performed in the information processing system shown in Figure 1, and Figures 6 to 9 show screens displayed on the user terminal when the information processing shown in Figure 5 is performed, respectively.

[0029] <Information Processing System 1> The information processing system 1 according to this embodiment displays an advertisement image or video and a code such as a two-dimensional code on a display device 50 installed in an installation space provided by a business operator such as a retail store. When a user reads the code with a user terminal 80, tracking information indicating that the code has been read by the user terminal 80 is transmitted from the user terminal 80 to the computer 10, thereby effectively utilizing the tracking information. The configuration of such an information processing system 1 will be explained with reference to Figure 1.

[0030] As shown in Figure 1, the information processing system 1 comprises a computer 10 and a display device 50. The computer 10 is connected to the business operator terminal 40, the display device 50, and the advertiser terminal 70 via a network such as the Internet. In addition, a user terminal 80 managed by the user is also connected to the computer 10 via a network such as the Internet.

[0031] <Computer 10> Computer 10 is installed at the business premises of a management company that manages the information processing system 1 according to this embodiment. Computer 10 may be a personal computer or a server. Computer 10 has a control unit 12, a storage unit 36, and a communication unit 38. The control unit 12 is, for example, a CPU, and by executing a program stored in the storage unit 36, it functions as an advertising information receiving means 14, a code issuing means 16, an advertising display instruction means 18, a tracking information receiving means 20, a reward determination means 22, a tracking information transmission means 24, a reward usage information receiving means 26, a reward usage reporting means 28, a first reward information transmission means 30, and a second reward information transmission means 32.

[0032] The advertising information receiving means 14 receives advertising information, including information about the image or video of the advertisement. When the advertising information receiving means 14 receives advertising information, the code issuing means 16 issues a code that can be read by the user terminal 80 and to which tracking information is transmitted to the computer 10 when read by the user terminal 80. The advertising display instruction means 18 displays the image or video of the advertisement in the advertising information received by the advertising information receiving means 14 on the display device 50, and also displays the code issued by the code issuing means 16 on the display device 50. The tracking information receiving means 20 receives tracking information from the user terminal 80. When the tracking information receiving means 20 receives tracking information, the reward determination means 22 determines the reward to be given to the user. When the tracking information receiving means 20 receives tracking information, the tracking information transmission means 24 transmits the tracking information to the advertiser terminal 70 to which the information entered in the information input form displayed on the user terminal 80 is transmitted. The reward usage information receiving means 26 receives information regarding the use of the reward given to the user. When the reward usage information receiving means 26 receives information regarding the use of rewards, the reward usage reporting means 28 transmits the received information regarding the use of rewards to a business terminal 40 managed by the business operator that provides the installation space for the display device 50. The first reward information transmission means 30 transmits information regarding the reward to be granted to the user determined by the reward determination means 22 to the user terminal 80 that is the source of the tracking information. The second reward information transmission means 32 transmits information regarding the reward to be granted to the user determined by the reward determination means 22 to the display device 50 from which the code has been read by the user terminal 80. Details of the functions of each of these means 14, 16, 18, 20, 22, 24, 26, 28, 30, and 32 will be described later.

[0033] The program executed by the control unit 12 is not limited to those stored in the storage unit 36. The program executed by the control unit 12 may be one that is transmitted to the control unit 12 from an external device via the communication unit 38, one that is stored on a storage medium such as a USB memory attached to the computer 10, or one that is stored on a server other than the computer 10 (for example, a cloud server).

[0034] The storage unit 36 ​​consists of an HDD (Hard Disk Drive), RAM (Random Access Memory), ROM (Read Only Memory), or SSD (Solid State Drive), etc. The storage unit 36 ​​stores various programs, including programs executed by the control unit 12. The storage unit 36 ​​also stores advertising information received from the advertiser terminal 70 and tracking information received from the user terminal 80. Details of the information stored in the storage unit 36 ​​will be described later.

[0035] The communication unit 38 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for wired or wireless communication. In other words, the communication unit 38 is composed of a communication interface configured to communicate with other devices via a communication network such as an internet line.

[0036] <Carrier terminal 40> The business terminal 40 is a computer or the like installed at the business premises of a retail store or other business that provides space for the display device 50, and can be operated by an employee of the retail store or other business. When the code displayed on the display device 50 is read by the user terminal 80, tracking information is transmitted from the user terminal 80 to the computer 10, and the computer 10 receives the tracking information and transmits it back to the business terminal 40.

[0037] <Display device 50> The display device 50 is installed in an installation space provided by a business operator, such as a retail store, that manages the business terminal 40. The specific configuration of the display device 50 will be explained using Figures 1 and 4.

[0038] As shown in Figures 1 and 4, the display device 50 has, for example, a roughly rectangular prism-shaped housing, and a display unit 54, such as a monitor or touch panel, is provided on one or more sides of the housing. The display unit 54 displays an advertisement image or video transmitted from the computer 10, and a code, such as a two-dimensional code issued by the code issuing means 16, is displayed, for example, on one of the four corners of the display unit 54. In addition, an imaging unit 55, such as a small camera, is provided on the side of the housing of the display device 50, for example, above the display unit 54, so that people near the display device 50 are captured by the imaging unit 55. The image captured by the imaging unit 55 or information calculated from this image is transmitted from the display device 50 to the computer 10.

[0039] Furthermore, a media discharge unit 56 is provided on the side of the housing of the display device 50, for example, below the display unit 54. The media discharge unit 56 discharges the medium (indicated by reference numeral W in Figure 4) which is the reward given to the user as determined by the reward determination means 22 of the computer 10, from the inside of the housing to the outside. Here, the medium which is the reward given to the user includes, for example, money such as coins and banknotes, or valuable media such as chips and cards.

[0040] As shown in Figure 1, the display device 50 includes a control unit 52, a storage unit 58, and a communication unit 60. The display unit 54, imaging unit 55, media ejection unit 56, storage unit 58, and communication unit 60 are electrically connected to the control unit 52.

[0041] The control unit 52 includes a CPU, RAM, ROM, etc., and is configured to perform various information processing based on programs and data.

[0042] The storage unit 58 is composed of, for example, an auxiliary storage device such as an HDD or SSD, and stores various data and programs for driving the display device 50. The programs are for performing various processes, which will be described later. The control unit 52 is configured to perform various processes by interpreting and executing these programs. The storage unit 58 also stores information such as images or videos of advertisements and codes such as two-dimensional codes transmitted from the computer 10.

[0043] The communication unit 60 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for wired or wireless communication. In other words, the communication unit 60 is composed of a communication interface configured to communicate with other devices via a communication network such as an internet line.

[0044] <Advertiser terminal 70> The advertiser terminal 70 is a computer or similar device installed at the business premises of an advertiser who wishes to display an advertisement on the display device 50. Employees of the advertiser can use the advertiser terminal 70 to send advertising information, including information about the advertisement's image or video, to the computer 10. When a code displayed on the display device 50 is read by the user terminal 80, tracking information is sent from the user terminal 80 to the computer 10. The computer 10 then sends the received tracking information back to the advertiser terminal 70. Additionally, when a user enters personal information or other data into an information input form displayed on the user terminal 80, the entered information is sent from the user terminal 80 to the advertiser terminal 70, allowing the advertiser terminal 70 to retrieve the user's personal information and other data.

[0045] <Information processing flow by Information Processing System 1> Next, the operation of the information processing system 1 shown in Figure 1 will be explained using Figures 2 and 3. Figure 2 is a chart showing the flow of information between each component when information processing is performed in the information processing system 1 shown in Figure 1, and Figure 3 is a flowchart showing the operation of the information processing system 1 shown in Figure 1 when information processing is performed.

[0046] First, an employee of an advertiser who wishes to place an advertisement transmits advertising information, including information about the advertisement image or video, the desired placement period, the desired placement location, and attribute information of the target users, as well as advertiser identification information, to the computer 10 via the advertiser terminal 70. When the advertising information is transmitted from the advertiser terminal 70 to the computer 10 and the advertising information receiving means 14 receives the advertising information, the control unit 12 issues advertising identification information (for example, an advertising identification number). Also, when the advertising information receiving means 14 receives the advertising information, the code issuing means 16 issues a code, such as a two-dimensional code, that can be read by the user terminal 80 (step S1 in Figure 3). Here, the code issued by the code issuing means 16 transmits tracking information from the user terminal 80 to the computer 10 when it is read by the user terminal 80. The code issued by the code issuing means 16 also contains advertising identification information and advertiser identification information. Furthermore, the code issued by the code issuing means 16, when read by the user terminal 80, displays an information input form on the user terminal 80, and the information entered by the user into the information input form on the user terminal 80 is transmitted to a computer other than the computer 10 (specifically, the advertiser terminal 70). In another embodiment, the code issued by the code issuing means 16, when read by the user terminal 80, displays a screen on the user terminal 80 for adding a friend on a social networking service such as LINE (registered trademark) or following the advertiser account, and when the user adds a friend on a social networking service or follows the advertiser account, an information input form is displayed on the user terminal 80. Here, adding a friend on a social networking service includes following the advertiser account on Instagram (registered trademark) or X (formerly Twitter (registered trademark)), etc., or pressing the "add friend" button on Facebook (registered trademark), etc.

[0047] Subsequently, based on the desired publication period and location of the advertisement in the advertisement information received by the advertisement information receiving means 14, the advertisement display instruction means 18 sends a display instruction signal to the display device 50 to display the image or video of the advertisement in the advertisement information received by the advertisement information receiving means 14 on the display device 50 installed at the location corresponding to the desired publication location, and also to display a code such as a two-dimensional code issued by the code issuing means 16 on the display device 50 (step S2 in Figure 3). As a result, the image or video of the advertisement and a code such as a two-dimensional code are displayed on the display unit 54 provided on the side of the housing of the display device 50. Alternatively, the advertisement display instruction means 18 may send a display instruction signal to the display device 50 to display an advertisement with content corresponding to the user's attributes, based on the user's attributes (e.g., gender, age group) calculated by the control unit 12 of the computer 10 or the control unit 52 of the display device 50 from the user's image captured by the imaging unit 55 of the display device 50, so that the display unit 54 of the display device 50 is displayed.

[0048] When a user views an advertisement image or video displayed on the display unit 54 of the display device 50 and has the user terminal 80 read the code, tracking information is automatically transmitted from the user terminal 80 to the computer 10, and the tracking information receiving means 20 receives the tracking information (step S3 in Figure 3). The tracking information is simply the information that the code has been read by the user terminal 80, and does not include the personal information of the user who manages the user terminal 80. When the code is read by the user terminal 80, an input screen for the user terminal 80's phone number, SNS account, etc., may be displayed on the user terminal 80. In this case, the phone number, SNS account, etc., entered on the user terminal 80 is transmitted from the user terminal 80 to the computer 10. As a result, when the computer 10 transmits information regarding rewards to the user terminal 80, as described later, the information regarding rewards is transmitted from the computer 10 to the user terminal 80, for example, via SMS notification, based on the phone number, SNS account, etc. Furthermore, users who view an advertisement image or video displayed on the display unit 54 of the display device 50 are captured by the imaging unit 55 of the display device 50. The control unit 52 extracts user attributes (e.g., gender, age group) from the user image captured by the imaging unit 55. The control unit 52 may also calculate the amount of time the user is looking at the display unit 54 from the user image captured by the imaging unit 55. The information regarding the user's attributes and the amount of time the user is looking at the display unit 54, obtained by the control unit 52, is transmitted from the display device 50 to the computer 10 as information calculated from the image captured by the imaging unit 55. Alternatively, the image itself captured by the imaging unit 55 may be transmitted from the display device 50 to the computer 10, and the control unit 12 of the computer 10 may calculate the information regarding the user's attributes and the amount of time the user is looking at the display unit 54 based on the image transmitted from the imaging unit 55.

[0049] Furthermore, the code issued by the code issuance means 16 is designed to display an information input form on the user terminal 80 when read by the user terminal 80. Therefore, when a user who has viewed an advertisement image or video displayed on the display unit 54 of the display device 50 has the user terminal 80 read the code, an information input form for entering the user's personal information will be displayed on the user terminal 80. Alternatively, in another embodiment, when a user who has viewed an advertisement image or video displayed on the display unit 54 of the display device 50 has the user terminal 80 read the code, a screen for adding friends on social media or following an advertiser account may be displayed on the user terminal 80, and when the user adds friends on social media or follows an advertiser account, an information input form may be displayed on the user terminal 80. Through such an information input form, it is possible for the user to enter at least one of the following as personal information: the user's name, address, telephone number, email address, social media account, hobbies and preferences, etc. The information entered by the user into the information input form on the user terminal 80 is transmitted to a computer other than the computer 10 (specifically, the advertiser terminal 70) (step S4 in Figure 3). As a result, the advertiser terminal 70 can directly obtain information such as the user's personal information from the user terminal 80. Furthermore, when the user enters information such as their personal information into the user terminal 80, the advertiser provides the user with additional rewards or benefits. In addition, when the information entered by the user into the information input form on the user terminal 80 is transmitted to a computer other than the computer 10 (specifically, the advertiser terminal 70), information that the information entered into the information input form on the user terminal 80 has been transmitted to a computer other than the computer 10 may be transmitted from the user terminal 80 to the computer 10. Furthermore, the code issued by the code issuance means 16 may enable the user's account and an account related to the advertiser to become friends on the SNS when read by the user terminal 80.In this case, when a user who has viewed an advertisement image or video displayed on the display unit 54 of the display device 50 has the user terminal 80 read the code, the user terminal 80 will be able to register the user's account as a friend with an account related to the advertiser on a social networking service such as LINE (registered trademark). In this case, once the user's account and the advertiser's account have registered as friends, information that a friend registration has been made may be sent from the user terminal 80 to the computer 10.

[0050] When tracking information is transmitted from the user terminal 80 to the computer 10 and the tracking information receiving means 20 receives the tracking information, the tracking information transmitting means 24 transmits the tracking information to the advertiser terminal 70 and the business operator terminal 40, respectively (step S5 in Figure 3). In this way, the advertiser and the business operator providing the installation space for the display device 50 can each obtain the tracking information. Such tracking information is useful for measuring the user's level of interest in the advertisements displayed on the display device 50.

[0051] Specifically, based on tracking information transmitted from the user terminal 80 to the advertiser terminal 70, the advertiser can recognize how many users are viewing the advertisement displayed on the display unit 54 of the display device 50. If the number of tracking users is low, the advertiser can request the management company that manages the information processing system 1 to change the display device 50 on which the advertised advertisement is displayed to another display device 50 located elsewhere. Furthermore, based on the tracking information transmitted from the user terminal 80 to the advertiser terminal 70 and the user's personal information and other information entered into the user terminal 80 by the user and transmitted from the user terminal 80 to the advertiser terminal 70, the advertiser can recognize what percentage of users who read the code displayed on the display unit 54 of the display device 50 entered personal information and other information through the information input form.

[0052] Furthermore, the business operator providing the installation space for the display device 50 can recognize how many users are viewing the advertisements displayed on the display unit 54 of the display device 50 based on the tracking information transmitted from the user terminal 80 to the business operator terminal 40. If the number of tracking users is low, the business operator can request the management company that manages the information processing system 1 to change the content of the advertisements displayed on the display device 50.

[0053] In this way, by transmitting tracking information to the advertiser terminal 70 and the business terminal 40 via the tracking information transmission means 24, advertisers and businesses can recognize how many users are viewing the advertisement displayed on the display unit 54 of the display device 50, based on information about how many users have read the code displayed on the display unit 54 of the display device 50 using their user terminal 80.

[0054] Furthermore, information regarding user attributes and the amount of time a user spends looking at the display unit 54, acquired by the control unit 52 or control unit 12 based on the image captured by the imaging unit 55, may be transmitted from the computer 10 to the advertiser terminal 70 and the business terminal 40, respectively. In this case, by comparing this information with the tracking information described above, advertisers and businesses can determine what percentage of users who viewed the advertisement displayed on the display unit 54 of the display device 50 read the code displayed on the display unit 54 using their user terminal 80.

[0055] As described above, in this embodiment, tracking information indicating that a user has read a code displayed on the display device 50 using the user terminal 80 is used to obtain information on how much interest the advertisement displayed on the display device 50 has in the user. This information can then be utilized by the management company of the information processing system 1, the advertiser, and the business operator providing the installation space for the display device 50.

[0056] Furthermore, the advertising display instruction means 18 may adjust the advertising content displayed on the display unit 54 of the display device 50 based on the tracking number calculated from the tracking information received by the tracking information receiving means 20. Specifically, for example, if the tracking number calculated from the tracking information received by the tracking information receiving means 20 is small, the advertising display instruction means 18 may send an advertising display instruction to the display device 50 to display different advertising content on the display unit 54 of the display device 50. In addition, the advertising display instruction means 18 may also consider the user attributes captured by the imaging unit 55 in addition to the tracking number when adjusting the advertising content displayed on the display unit 54 of the display device 50.

[0057] Furthermore, the control unit 12 of the computer 10 may measure the advertising effectiveness based on the tracking information received by the tracking information receiving means 20. Such measurement of advertising effectiveness may be performed by AI, for example. Also, the advertising fee may be set, changed, etc., based on the results of the advertising effectiveness measurement. Furthermore, the control unit 12 of the computer 10 may match advertisers with businesses that provide installation space for the display device 50 based on the results of the advertising effectiveness measurement.

[0058] When tracking information is transmitted from the user terminal 80 to the computer 10 and the tracking information receiving means 20 receives the tracking information, the reward determination means 22 determines the reward to be given to the user. The reward to be given to the user determined by the reward determination means 22 relates to the business operator that provides the installation space for the display device 50. Specifically, the reward to be given to the user determined by the reward determination means 22 is the ability to receive discounts or free goods or services (for example, goods or services offered at a store near the display device 50) provided by the business operator that provides the installation space for the display device 50. However, this embodiment is not limited to this form, and the reward to be given to the user determined by the reward determination means 22 may be unrelated to the business operator that provides the installation space for the display device 50. In this way, when the user reads the code displayed on the display device 50 with the user terminal 80, the reward to be given to the user is determined by the reward determination means 22, thus providing the user with an incentive to read the code displayed on the display device 50 with the user terminal 80.

[0059] Furthermore, when information is transmitted from the user terminal 80 to the computer 10 indicating that information entered into the information input form by the user terminal 80 has been sent to a computer other than the computer 10, the reward determination means 22 may also determine the reward to be given to the user. The reward given to the user may be currency such as coins or banknotes dispensed from the media discharge unit 56 of the display device 50, or a valuable medium such as a chip or card, or a perk such as points that the user can use on the user terminal 80. Such a reward is separate from the reward given to the user by the advertiser. In this way, when information entered into the information input form by the user terminal 80 is sent to a computer other than the computer 10, the reward to be given to the user is determined by the reward determination means 22 when this information is transmitted from the user terminal 80 to the computer 10, thus providing the user with an incentive to enter information into the information input form.

[0060] Furthermore, when information that a friend registration has been made between the user's account and an account associated with the advertiser is transmitted from the user terminal 80 to the computer 10, the reward determination means 22 may also determine the reward to be given to the user. The reward given to the user may be currency such as coins or banknotes discharged from the media discharge unit 56 of the display device 50, or a valuable medium such as a chip or card, or a benefit such as points that the user can use on the user terminal 80. Such rewards are separate from the rewards given to the user by the advertiser. In this way, when a friend registration is made between the user's account and an account associated with the advertiser, this information is transmitted from the user terminal 80 to the computer 10, and the reward to be given to the user is determined by the reward determination means 22, thus providing an incentive for the user to register as a friend with the advertiser's account.

[0061] The rewards given to the user may be currency such as coins or banknotes dispensed from the media discharge unit 56 of the display device 50, or valuable media such as chips or cards, or benefits such as points that the user can use at the user terminal 80. The valuable media such as chips or cards dispensed from the media discharge unit 56 of the display device 50 may be those that allow the user to receive discounts when purchasing goods or services provided by the business that provides the installation space for the display device 50. Information regarding the reward determined by the reward determination means 22 is transmitted from the computer 10 to the user terminal 80 or the display device 50 by the first reward information transmission means 30 or the second reward information transmission means 32 (step S6 in Figure 3).

[0062] More specifically, if the reward given to the user is a benefit such as points that the user can use on the user terminal 80, the first reward information transmission means 30 transmits information regarding the reward determined by the reward determination means 22 from the computer 10 to the user terminal 80, for example, in the form of email or points awarded in an app of a business operator installed on the user terminal 80. In this case, the user can use the points awarded via email or app received on the user terminal 80 to receive discounts or free goods and services from the business operator that provides the installation space for the display device 50.

[0063] On the other hand, if the reward given to the user is currency such as coins or banknotes dispensed from the media discharge unit 56 of the display device 50, or a valuable medium such as a chip or card, the second reward information transmission means 32 transmits information regarding the reward determined by the reward determination means 22 from the computer 10 to the user terminal 80. In this case, currency such as coins or banknotes, or a valuable medium such as a chip or card, is dispensed from the media discharge unit 56 of the display device 50, and the user can receive these rewards from the display device 50. Here, the valuable medium such as a chip or card dispensed from the media discharge unit 56 of the display device 50 can be used for goods and services provided by the business operator that provides the installation space for the display device 50.

[0064] When a user uses a reward determined by the reward determination means 22 and granted to the user, the reward usage information receiving means 26 receives information regarding the use of the reward granted to the user. Specifically, if a user uses points granted through email or an app received on the user terminal 80 to receive a discount or free service at a service (e.g., a store) provided by the business that provides the installation space for the display device 50, information regarding the use of the reward granted to the user is transmitted from the store's terminal to the computer 10. In this case, if the use of the reward granted to the user can be confirmed on the user terminal 80, information regarding the use of the reward granted to the user may also be transmitted from the user terminal 80 to the computer 10. Furthermore, if a chip, card, or other valuable medium is discharged from the media discharge unit 56 of the display device 50, and this valuable medium is used for goods or services provided by the business that provides the installation space for the display device 50, information regarding the use of the reward granted to the user is transmitted from the store's terminal to the computer 10.

[0065] When the reward usage reporting means 28 receives information regarding the use of rewards from the reward usage information receiving means 26, it transmits the received information regarding the use of rewards to the business operator terminal 40 managed by the business operator that provides the installation space for the display device 50 (step S7 in Figure 3). This allows the business operator that provides the installation space for the display device 50 to recognize how much of the rewards granted to users by the user terminal 80, when the code displayed on the display unit 54 of the display device 50 is read, have been used in services provided by this business operator. For this reason, if the rewards used in services provided by this business operator (rewards granted to users) are small, the business operator can request the management company that manages the information processing system 1 to change the content of the advertisements transmitted from the computer 10 to the display device 50. Furthermore, based on the tracking information transmitted from the user terminal 80 to the business operator terminal 40 and the information regarding the use of rewards, the business operator can recognize what percentage of users who read the code displayed on the display unit 54 of the display device 50 have used the rewards granted to them in products or services provided by the business operator.

[0066] Furthermore, as another form of information processing by the information processing system 1, information processing may be performed as shown in Figures 5 to 9. Figure 5 is a chart showing the flow of information between each component when information processing of another form is performed in the information processing system 1 shown in Figure 1, and Figures 6 to 9 are diagrams showing the screens displayed on the user terminal 80 when the information processing shown in Figure 5 is performed. In addition, when the information processing shown in Figures 5 to 9 is performed, advertising information including information about the advertisement image or video, the desired timing of advertisement placement, the desired location of advertisement placement, attribute information of the target user, and advertiser identification information is transmitted from the hamburger chain A, as the advertiser, to the computer 10. In addition, a display device 50 is installed at the entrance of karaoke bar B, as the business owner.

[0067] When a user views an image or video advertisement for hamburger chain A displayed on the display unit 54 of the display device 50 and has the user terminal 80 scan the code, tracking information is automatically transmitted from the user terminal 80 to the computer 10, and the tracking information receiving means 20 receives the tracking information. The control unit 12 of the computer 10 then sends an information display instruction to the user terminal 80, and the user terminal 80 displays a screen as shown in Figure 6. The screen shown in Figure 6 displays benefits related to hamburger chain A as the advertiser (specifically, obtaining coupons for hamburger chain A's products), benefits related to karaoke store B as the business owner (specifically, discounts at karaoke store B), the message "Become friends and get two coupons," and a button to add as a friend on LINE (registered trademark). A session ID is issued when the screen shown in Figure 6 is displayed on the user terminal 80.

[0068] In the screen shown in Figure 6, when the user presses the "Add Friend" button on the user terminal 80, a friend registration is performed between the user's LINE® account and the LINE® account of the management company that manages the information processing system 1. Specifically, when the user presses the "Add Friend" button on the user terminal 80, a phone number input screen is displayed. When the user enters their phone number, if the LINE® app is already installed on the user terminal 80, LINE® is launched and a friend registration is performed between the user's LINE® account and the management company's LINE® account. The issued session ID and the entered phone number are also sent from the user terminal 80 to the computer 10. Subsequently, the LINE® screen shown in Figure 7 is displayed on the user terminal 80. When the user presses the "Send" button on the LINE® screen shown in Figure 7 on the user terminal 80, the user's phone number and LINE ID are sent from the user terminal 80 to the computer 10. In this way, the user's phone number, session ID, and LINE ID are linked together using the user's phone number as the central point. Furthermore, when a user presses the send button on the LINE® screen shown in Figure 7 on the user terminal 80, the LINE® screen shown in Figure 8 is displayed on the user terminal 80. When the user presses the "GET Coupon" button on this screen, an API connection is established with the server of hamburger chain A, and a coupon code usable at hamburger chain A's stores is displayed on the user terminal 80. This coupon code is linked to a session ID. By presenting this coupon code to a staff member at a hamburger chain A store, the user can obtain hamburger chain A's products (for example, chicken nuggets) for free or receive a discount. Here, when the user receives a reward by presenting the coupon code displayed on the user terminal 80 to a staff member at a hamburger chain A store, information that the user has received a reward may be sent from the user terminal 80 and the store's computer to computer 10.In this case, computer 10 can manage information that a user has used a reward provided by the advertiser. Alternatively, instead of displaying a "GET Coupon" button on the LINE (registered trademark) screen as shown in Figure 8, or in addition to displaying a "GET Coupon" button, a button to download the advertiser's app or the URL of the advertiser's website may be displayed. Furthermore, rewards such as coupons may be received through the downloaded advertiser's app or website. Here, any action taken by the user in response to the advertiser's marketing, such as receiving a reward, downloading the advertiser's app, or browsing the advertiser's website or the website of the products or services offered by the advertiser, is referred to as a "specified action."

[0069] Furthermore, when a user performs a predetermined action on the user terminal 80 regarding information about an advertised product or service, such as pressing the "GET Coupon" button on the LINE® screen as shown in Figure 8, the user terminal 80 sends a session ID to the computer 10, and the computer 10 sends information about the benefits related to Karaoke B, the business owner, to the user terminal 80. Specifically, the LINE® ID is identified using the session ID, and information about the benefits related to Karaoke B is sent to the account of the identified LINE® ID. As a result, the benefits of Karaoke B (specifically, a discount coupon) as shown in Figure 9 are displayed on the LINE® screen of the user terminal 80. In this way, a user who reads the code displayed on the display device 50 installed at the entrance of Karaoke B with the user terminal 80 can receive a benefit from Hamburger Chain A (specifically, a coupon) on the user terminal 80, and then, by displaying the benefits of Karaoke B as shown in Figure 9 on the user terminal 80, can receive a discount at Karaoke B. This provides an incentive for the user to read the code displayed on the display device 50 and receive the benefits from Hamburger Chain A. Furthermore, businesses also benefit from not only receiving the installation costs of the display device 50, but also from being able to increase the number of customers through the use of perks (specifically, coupons). It is also possible that when a user uses a coupon displayed on the user terminal 80 at karaoke shop B, information that the user has used a perk is sent from the user terminal 80 and the computer at karaoke shop B to computer 10. In this case, computer 10 can manage information that a user has used a perk provided by the business as compensation.

[0070] As described above, in the information processing shown in Figures 5 to 9, the reward determination means 22 determines the reward to be given to the user when information that a friend registration has been made between the user's account and a predetermined account (specifically, the management company's account) is transmitted from the user terminal 80 to the computer 10. The reward given to the user includes both benefits related to the advertised product or service and benefits related to the products or services of the business operator that provides the installation space for the display device 50. Furthermore, information regarding the benefits related to the advertised product or service is transmitted from the computer 10 to the user terminal 80 as the reward to be given to the user, and after the user performs a predetermined action on the information regarding the advertised product or service on the user terminal 80, information regarding the benefits related to the business operator's products or services is transmitted from the computer 10 to the user terminal 80 as the reward to be given to the user. Here, the predetermined action refers to any action by the user in response to the advertiser's marketing, such as receiving a benefit, downloading the advertiser's app, or browsing the advertiser's website or the website of the products or services provided by the advertiser. This provides an incentive for the user to view the advertisement displayed on the display device 50 and scan the code with the user terminal 80.

[0071] The above description mentions an example where a user's account and the management company's account are registered as friends on a social networking service (SNS) such as LINE®, but the method is not limited to this. When the code displayed on the display device 50 is read by the user terminal 80, a friend registration may be performed between the user's account and the advertiser's account on an SNS such as LINE®. In this case as well, the same processing as the information processing shown in Figure 5 will be performed. Furthermore, although the above description mentions friend registration via LINE®, SNS friend registration also includes following the advertiser's account on interactive tools (e.g., Instagram®, X (formerly Twitter®), chat tools, etc.), pressing the "Add Friend" button on Facebook®, sending emails, etc.). Friend registration also includes downloading the advertiser's app.

[0072] According to the information processing system 1, computer 10, program, and information processing method of this embodiment, which have the above configuration, the computer 10 functions as an advertising information receiving means 14, a code issuing means 16, and an advertising display instruction means 18 by executing the program. The advertising information receiving means 14 receives advertising information, including information about an image or video of an advertisement. When the advertising information receiving means 14 receives advertising information, the code issuing means 16 issues a code that can be read by the user terminal 80. The advertising display instruction means 18 displays the image or video of the advertisement in the advertising information received by the advertising information receiving means 14 on the display device 50, and also transmits a display instruction signal to the display device 50 to display the code issued by the code issuing means 16 on the display device 50. The code issued by the code issuing means 16, when read by the user terminal 80, causes the user terminal 80 to display an information input form. When the information entered into the information input form by the user terminal 80 is transmitted to a computer other than the computer 10 (for example, the business terminal 40), information that the information entered into the information input form by the user terminal 80 has been transmitted to a computer other than the computer 10 is transmitted from the user terminal 80 to the computer 10. It should be noted that the phrase "the code issued by the code issuing means 16, when read by the user terminal 80, causes the user terminal 80 to display a screen for SNS friend registration or following an advertiser account, and when the user registers as an SNS friend or follows an advertiser account, the information input form is displayed on the user terminal 80. With such an information processing system 1, computer 10, program, and information processing method, the computer 10 can acquire and utilize information that the information entered into the information input form by the user terminal 80 has been transmitted to a computer other than the computer 10. Specifically, it will be possible to measure the effectiveness of advertisements, such as whether users who see the advertisement displayed on the display device 50 enter information into an information input form.This allows for improvements such as changing the content of the advertisements displayed on the display device 50, or switching the display device 50 that displays the advertisements to a different display device 50 located elsewhere, if the number or percentage of times information is entered into the information input form is low.

[0073] Furthermore, according to the information processing system 1, computer 10, program, and information processing method of this embodiment, the code issued by the code issuing means 16, when read by the user terminal 80, enables the user's account to register as a friend with a predetermined account (specifically, an account related to the advertiser) on the SNS. When a friend registration is made between the user's account and the predetermined account, information that a friend registration has been made is transmitted from the user terminal 80 to the computer 10. With such an information processing system 1, computer 10, program, and information processing method, the computer 10 can acquire and utilize information that a friend registration has been made between the user's account and a predetermined account (specifically, an account related to the advertiser) on the SNS when the code is read by the user terminal 80. Specifically, it becomes possible to measure the advertising effect regarding whether a user who has seen an advertisement displayed on the display device 50 has registered as a friend between their account and a predetermined account on the SNS. This allows for improvements such as changing the content of the advertisement displayed on the display device 50, or switching the display device 50 to a different display device 50 located elsewhere, if, for example, a user who has seen an advertisement displayed on the display device 50 has made few friend requests between their account and a designated account on social media. The designated account is not limited to an account related to the advertiser. The account of the management company that manages the information processing system 1 may be used as the designated account.

[0074] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the computer 10 may further function as a reward determination means 22 by executing the program, and the reward determination means 22 may determine the reward to be given to the user when information is transmitted from the user terminal 80 to the computer 10 that information entered into the information input form by the user terminal 80 has been sent to a computer other than the computer 10 (for example, a business terminal 40). In this case, when a user who has seen an advertisement displayed on the display device 50 enters information into the information input form, the reward to be given to the user can be determined, thereby motivating the user to enter information into the information input form.

[0075] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the computer 10 may further function as a reward determination means 22 by executing the program, and the reward determination means 22 may determine the reward to be given to the user when information that a friend registration has been made between the user's account and an account related to the advertiser is transmitted from the user terminal 80 to the computer 10. In this case, when a user who has seen an advertisement displayed on the display device 50 registers their account as a friend with an account related to the advertiser on the SNS, the reward to be given to the user can be determined, thereby motivating the user to register their account as a friend with an account related to the advertiser on the SNS.

[0076] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the computer 10 further functions as a tracking information receiving means 20 by executing the program, the code issuing means 16 issues a code that can be read by the user terminal 80 and transmits tracking information to the computer 10 when read by the user terminal 80, and the tracking information receiving means 20 receives tracking information from the user terminal 80. This makes it possible to utilize tracking information that the code displayed on the display device 50 has been read by the user terminal 80. Specifically, based on the tracking information received from the user terminal 80 by the tracking information receiving means 20, it becomes possible to measure the effectiveness of advertisements, such as how many users are viewing the advertisements displayed on the display device 50. This makes it possible to make improvements, such as changing the content of the advertisements displayed on the display device 50 or changing the display device 50 on which the advertisements are displayed to a different display device 50 located in a different location, if the number of trackings is low.

[0077] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the computer 10 further functions as a tracking information transmission means 24 by executing the program, and when the tracking information receiving means 20 receives tracking information, the tracking information transmission means 24 transmits the tracking information to another computer to which the information entered in the information input form is transmitted. As a result, the other computer can, for example, compare the tracking information transmitted from the computer 10 with the information entered by the user terminal 80 into the information input form, thereby obtaining information on what percentage of users who read the code displayed on the display device 50 with the user terminal 80 entered information into the information input form with the user terminal 80.

[0078] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the other computer to which the information entered in the information input form is transmitted is managed by the advertiser who sent the advertising information received by the advertising information receiving means 14 (specifically, the advertiser terminal 70). As a result, the advertiser can obtain the information entered by the user in the information input form via the user terminal 80 using the advertiser terminal 70.

[0079] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the computer 10 further functions as a reward determination means 22 by executing the program, and the reward determination means 22 determines the reward to be given to the user when the tracking information receiving means 20 receives tracking information. In this case, by determining the reward to be given to the user when the tracking information receiving means 20 receives tracking information, it is possible to motivate the user to read the code displayed on the display device 50 with the user terminal 80.

[0080] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the rewards awarded to users determined by the reward determination means 22 are usable for goods or services provided by the business operator that provides the installation space for the display device 50. As a result, the sales of goods and services themselves may increase as the rewards awarded to users are used for goods and services provided by the business operator, thus providing an incentive for the business operator to provide the installation space for the display device 50.

[0081] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the computer 10 further functions as a reward usage information receiving means 26 and a reward usage reporting means 28 by executing the program. The reward usage information receiving means 26 receives information regarding the use of rewards granted to users, and when the reward usage information receiving means 26 receives information regarding the use of rewards, the reward usage reporting means 28 transmits the received information regarding the use of rewards to a business terminal 40 managed by the business that provides the installation space for the display device 50. As a result, the business that provides the installation space for the display device 50 can recognize that the rewards granted to users have been used, and can recognize how much the installation of the display device 50 contributes to an increase in sales of the goods and services provided by the business.

[0082] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the computer 10 further functions as a first reward information transmission means 30 by executing the program, and the first reward information transmission means 30 transmits information regarding the reward to be given to the user determined by the reward determination means 22 to the user terminal 80, which is the source of the tracking information. As a result, the user can use the given reward via the user terminal 80.

[0083] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the computer 10 may further function as a second reward information transmission means 32 by executing the program. In this case, the display device 50 has a medium ejection unit 56 that ejects a medium as a reward, and the second reward information transmission means 32 transmits information regarding the reward to be given to the user determined by the reward determination means 22 to the display device 50, whose code has been read by the user terminal 80. When the display device 50 receives information regarding the reward to be given to the user from the computer 10, the medium as a reward is ejected by the medium ejection unit 56. As a result, the user can use the medium as a reward ejected by the medium ejection unit 56.

[0084] Furthermore, the medium used as a reward is not limited to money such as coins or banknotes, or to valuable media such as chips or cards. For example, if a vending machine is used as the display device 50, the vending machine may be equipped with a display unit 54, and products such as beverages may be dispensed from the medium dispensing unit 56 as the medium used as a reward. Also, the display device 50 is not limited to a unit in which the display unit 54 and the medium dispensing unit 56 are integrated. The display device 50 may be one in which the display unit 54 and the medium dispensing unit 56 are separated from each other.

[0085] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the medium used as a reward dispensed by the medium ejection unit 56 is usable with goods or services provided by the business operator that provides the installation space for the display device 50. As a result, the sales of goods and services themselves may increase as the medium used as a reward given to users for goods and services provided by the business operator are utilized, thus providing an incentive for the business operator to provide the installation space for the display device 50.

[0086] Furthermore, in the information processing system 1, computer 10, program, and information processing method of this embodiment, as described above, the display device 50 has an imaging unit 55 that captures images of users near the display device 50, and the images captured by the imaging unit 55 or the information calculated from these images are transmitted from the display device 50 to the computer 10. In this case, by comparing the images captured by the imaging unit 55 with tracking information, it becomes possible to recognize what percentage of users who viewed the advertisement displayed on the display device 50 read the code displayed on the display device 50 using the user terminal 80.

[0087] Furthermore, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display device 50 based on information calculated from the image captured by the imaging unit 55. In this case, the display device 50 can display advertisements that are tailored to the attributes, for example, of the user viewing the advertisement displayed on the display device 50.

[0088] Furthermore, the advertising display instruction means 18 may adjust the content of the advertisements displayed on the display device 50 based on the number of trackings calculated from the tracking information received by the tracking information receiving means 20. In this case, for example, if the number of trackings is low, the content of the advertisements displayed on the display device 50 can be changed, or advertisements that increase the number of trackings can be displayed on the display device 50, which can ultimately lead to an improvement in advertising effectiveness.

[0089] Furthermore, the information processing system, computer, program, and information processing method according to the present invention are not limited to the embodiments described above, and can be modified in various ways.

[0090] For example, the display device that shows the advertisement image or video is not limited to the configuration shown in Figure 4. The display device does not necessarily need to have a media discharge unit for dispensing the reward medium. Various configurations of display devices can be used as long as they are capable of displaying the advertisement image or video in some form.

[0091] Furthermore, the advertising information that forms the basis of the advertisements displayed on the display device 50 is not limited to that transmitted from the computer 10. The display unit 54 may be configured to display an advertisement image or video based on advertising information transmitted directly from the advertiser terminal 70 to the display device 50.

[0092] Furthermore, when the code displayed on the display device 50 is read by the user terminal 80, tracking information may not be sent from the user terminal 80 to the computer 10, but an information input form for the user to enter information may be displayed on the user terminal 80, and the information entered into the information input form may be sent to the advertiser terminal 70.

[0093] Furthermore, the rewards granted to users are not limited to those that can be used for goods or services provided by the business that provides the installation space for the display device 50. The rewards granted to users may also be usable for goods or services provided by parties other than the business that provides the installation space for the display device 50.

[0094] Furthermore, the advertiser and the business operator providing the installation space for the display device 50 may be the same entity. In this case, a terminal in which the advertiser terminal 70 and the business operator terminal 40 are integrated may be used. When the tracking information receiving means 20 receives tracking information from the user terminal 80, the tracking information transmitting means 24 may transmit the tracking information to this integrated terminal.

[0095] Furthermore, in the information processing system according to the present invention, instead of using the display device 50, a paper advertising medium on which a code is written may be used. Such a paper advertising medium may be posted on the wall of a store or other location of a business that manages the business terminal 40, for example. In this case as well, when a user reads the code written on the paper advertising medium with the user terminal 80, tracking information is transmitted from the user terminal 80 to the computer 10. In this way, even when a paper advertising medium on which a code is written is used, tracking information that the code displayed on the advertising medium has been read by the user terminal 80 can be utilized. Specifically, when the tracking information receiving means 20 receives tracking information, it can determine a reward to be given to the user, thereby motivating the user to read the code displayed on the paper advertising medium with the user terminal 80. Based on the tracking information received from the user terminal 80, the tracking information receiving means 20 can measure the advertising effect, such as how many users are viewing the advertisement displayed on the paper advertising medium. As a result, for example, if the number of trackings is low, improvements can be made, such as changing the content of the advertisement displayed on the paper advertising medium. [Explanation of Symbols]

[0096] 1. Information Processing System 10 Computers 12 Control Unit 14. Methods for receiving advertising information 16. Code Issuance Method 18. Advertising display instruction means 20 Tracking Information Reception Method 22 Remuneration determining means 24 Tracking Information Transmission Means 26. Reward Usage Information Reception Method 28 Remuneration usage reporting method 30 First reward information transmission means 32. Second reward information transmission means 36 Memory section 38 Communications Department 40. Carrier terminals 50 Display device 52 Control Unit 54 Display section 55 Imaging Department 56 Media discharge section 58 Memory section 60 Communications Department 70 Advertiser terminals 80 User terminals

Claims

1. Computers and, User terminal and Equipped with, The aforementioned computer executes a program, The steps include issuing a readable code from the user terminal and transmitting the issued code to the store's display device, The steps include: when the code transmitted to the display device and displayed on the display device is read by the user terminal, the user terminal enables the user to register as a friend with a predetermined account which is one of the following accounts on SNS: the user's account and an account related to the advertiser, the computer management company's account and the advertiser's account; When a friend registration is made between the user's account and a designated account, information that a friend registration has been made is transmitted from the user terminal to the computer, and information regarding the advertiser's products or services is transmitted from the computer to the user terminal, so that the information regarding the advertiser's products or services is displayed on the user terminal. When a user performs a predetermined action on the user terminal with respect to the information relating to the advertiser's products or services, information relating to the store's products or services is transmitted from the computer to the user terminal, thereby displaying the information relating to the store's products or services on the user terminal. A system that executes this.

2. The system according to claim 1, wherein when a screen for adding a user's account as a friend to a predetermined account is displayed on the user's terminal via SNS, a session ID is issued, and when the user's account and the predetermined account are added as friends, the session ID and the SNS ID are linked.

3. The system according to claim 2, wherein when a user performs a predetermined action on the user terminal with respect to the information relating to the advertiser's products or services, the session ID is transmitted from the user terminal to the computer, thereby transmitting information about the store's products or services from the computer to the user terminal.

4. The system according to claim 3, wherein when a user performs a predetermined action on the user terminal with respect to the information relating to the advertiser's products or services, the SNS ID is identified from the session ID, and information regarding the store's products or services is transmitted to the account of the identified SNS ID.

5. The system according to claim 2, wherein when a friend registration is made between a user's account and a designated account, a phone number input screen is displayed on the user's terminal, and when the friend registration is made between the user's account and the designated account, the issued session ID and the entered phone number are transmitted from the user's terminal to the computer, and the user's phone number, the session ID and the SNS ID are linked together with respect to the user's phone number.

6. The system according to any one of claims 1 to 5, wherein the specified action means any action taken by the user toward the advertiser's marketing, such as receiving a reward, downloading the advertiser's app, or browsing the advertiser's website or the website for products or services offered by the advertiser.

7. The computer executes the program, A step of receiving information regarding the use of benefits related to the store's products or services as a reward granted to the user, Upon receiving information regarding the use of rewards, the process includes the step of transmitting the received information regarding the use of rewards to the business terminal managing the store, The system according to claim 1, further performing the following.

8. The code transmitted to the display device of the store is such that when it is read by the user terminal, tracking information is transmitted to the computer. The computer executes the program, The step of receiving the tracking information from the user terminal is further performed. The system according to claim 1.

9. The computer executes the program, The system according to claim 8, further comprising the step of transmitting the tracking information to a computer other than the computer mentioned above upon receiving the tracking information.

10. A computer, By running the program, The steps include: issuing a readable code from the user terminal and transmitting the issued code to the store's display device; The steps include: when the code transmitted to the display device and displayed on the display device is read by the user terminal, the user terminal enables the user to register as a friend with a predetermined account which is one of the following accounts on SNS: the user's account and an account related to the advertiser, the computer management company's account and the advertiser's account; When a friend registration is made between the user's account and a designated account, information that a friend registration has been made is transmitted from the user terminal to the computer, and information regarding the advertiser's products or services is transmitted from the computer to the user terminal, so that the information regarding the advertiser's products or services is displayed on the user terminal. When a user performs a predetermined action on the user terminal with respect to the information relating to the advertiser's products or services, information relating to the store's products or services is transmitted from the computer to the user terminal, thereby displaying the information relating to the store's products or services on the user terminal. A computer that performs [some action].

11. A program executed by a computer, wherein the computer executes the program, The steps include: issuing a readable code from the user terminal and transmitting the issued code to the store's display device; The steps include: when the code transmitted to the display device and displayed on the display device is read by the user terminal, the user terminal enables the user to register as a friend with a predetermined account which is one of the following accounts on SNS: the user's account and an account related to the advertiser, the computer management company's account and the advertiser's account; When a friend registration is made between the user's account and a designated account, information that a friend registration has been made is transmitted from the user terminal to the computer, and information regarding the advertiser's products or services is transmitted from the computer to the user terminal, so that the information regarding the advertiser's products or services is displayed on the user terminal. When a user performs a predetermined action on the user terminal with respect to the information relating to the advertiser's products or services, information relating to the store's products or services is transmitted from the computer to the user terminal, thereby displaying the information relating to the store's products or services on the user terminal. A program that executes something.

12. An information processing method performed by a computer, wherein the computer executes a program, The steps include: issuing a readable code from the user terminal and transmitting the issued code to the store's display device; The steps include: when the code transmitted to the display device and displayed on the display device is read by the user terminal, the user terminal enables the user to register as a friend with a predetermined account which is one of the following accounts on SNS: the user's account and an account related to the advertiser, the computer management company's account and the advertiser's account; When a friend registration is made between the user's account and a designated account, information that a friend registration has been made is transmitted from the user terminal to the computer, and information regarding the advertiser's products or services is transmitted from the computer to the user terminal, so that the information regarding the advertiser's products or services is displayed on the user terminal. When a user performs a predetermined action on the user terminal with respect to the information relating to the advertiser's products or services, information relating to the store's products or services is transmitted from the computer to the user terminal, thereby displaying the information relating to the store's products or services on the user terminal. An information processing method that performs [this action].

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