Information processing device, information processing method, and program

Abstract

To provide a system for selling products used in video content according to the level of interest in the video content. [Solution] The information processing device 2 has a memory unit 22 that stores an interest score that indicates the viewer's degree of interest in the video content, a determination unit 233 that determines, based on the interest score, calculation details for calculating the fee to be paid by the seller as regulations established in connection with the sale of products through the virtual space by a seller who sells products to users through the virtual space, a virtual space constructed to resemble the real space that appears in the video content and in which virtual products corresponding to products existing in the real space exist, and who is a business operator different from the producer who created the video content and the provider who provided the video content, and a notification unit 234 that notifies the seller of the regulations determined by the determination unit 233.

Description

Technical Field

[0001] The present invention relates to an information processing apparatus, an information processing method, and a program.

Background Art

[0002] Conventionally, a system for distributing advertisements of sponsors of video content has been known (see, for example, Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] Various sellers' products, including sponsors, are used in video content. In the products used in video content, since the purchasing desire of viewers of the video content can increase, it is conceivable that the sales volume fluctuates according to the degree of interest in the video content. Therefore, there is a need to provide a mechanism for selling the products used in the video content according to the degree of interest in the video content.

[0005] Therefore, the present invention has been made in view of these points, and an object thereof is to provide a mechanism for selling the products used in the video content according to the degree of interest in the video content.

Means for Solving the Problems

[0006] An information processing device according to a first aspect of the present invention includes: a storage unit that stores an interest score indicating the degree of viewer interest in video content; a determination unit that determines calculation content for calculating the fee payable by a seller who sells the product to a user through a virtual space constructed to mimic the real space that appears in the video content and in which virtual products corresponding to products existing in the real space exist, and which is a different business from the producer that produced the video content and the provider that provided the video content, as a provision to be established in connection with the seller selling the product through the virtual space; and a notification unit that notifies the seller of the provision content determined by the determination unit.

[0007] The information processing device may further include: an acquisition unit that acquires a viewing history of the viewer's viewing of the video content; and a calculation unit that calculates an interest score based on the viewing history acquired by the acquisition unit and stores the interest score in a storage unit in association with information indicating the video content.

[0008] The information processing device may further include an acquisition unit that acquires evaluation results of the video content, and a calculation unit that calculates the interest score based on the evaluation results acquired by the acquisition unit and stores the interest score in the storage unit in association with information representing the video content.

[0009] The information processing device may further include: an acquisition unit that acquires popularity information to identify the degree of popularity of performers who appeared in the video content; and a calculation unit that calculates an interest score based on the degree of popularity of the performers identified by the popularity information acquired by the acquisition unit, and stores the interest score in the storage unit in association with information indicating the video content.

[0010] The determination unit may further determine the content of the provisions based on the attributes of the seller. The determination unit may determine, as part of the specified content, the calculation content for calculating the fee that the seller pays to at least one of the platform management operator that manages the platform that provides the virtual space to the user, the creator, and the provider.

[0011] The determination unit may determine, as the specified content, the content of the calculation for calculating the fee payable by the seller, which is an advertising fee for displaying an advertisement in the virtual space, a usage fee for the platform that provides the virtual space to the user, a usage fee for the virtual space, or a commission fee when the product is sold to the user through the virtual space.

[0012] The determination unit may determine the calculation details such that the fee when the level of interest is high is lower than the fee when the level of interest is low. The determination unit may determine the calculation details such that the fee when the level of interest is low is lower than the fee when the level of interest is high.

[0013] A rank may be set for each business operator according to the amount of funds provided in the past, and the determination unit may further determine the calculation method such that the fee when the seller has a higher rank is lower than the fee when the seller has a lower rank.

[0014] The decision-making unit may decide, as part of the provisions, whether or not to permit the seller to use the rights relating to the video content. The decision-making unit may decide whether or not to grant the seller the right to provide the user with benefits related to the video content as part of the provisions.

[0015] The aforementioned benefit may be a coupon that can be used for the service that provides the aforementioned video content. The aforementioned benefit may be a ticket to view the bonus video of the aforementioned video content.

[0016] A second aspect of the present invention relates to an information processing method, which is performed by a computer having a storage unit that stores an interest score indicating the degree of interest of viewers to video content. The method includes the steps of determining calculation content for calculating the fees payable by a seller who sells the product to a user through a virtual space constructed to mimic the real space that appears in the video content, and which is a different business from the producer who created the video content and the provider who provided the video content, as provisions to be established in connection with the seller selling the product through the virtual space, and notifying the seller of the determined provisions.

[0017] A program according to a third aspect of the present invention causes a computer having a storage unit that stores an interest score indicating the degree of viewer interest in video content to function as a determination unit that determines calculation content for calculating the fee to be paid by a seller who sells the product to a user through a virtual space constructed to mimic the real space that appears in the video content, and through the virtual space where virtual products corresponding to products existing in the real space exist, and the seller is a different business from the producer who created the video content and the provider who provided the video content, as a provision to be established in connection with the sale of the product through the virtual space, and a notification unit that notifies the seller of the provision content determined by the determination unit. [Effects of the Invention]

[0018] According to the present invention, it is possible to provide a system for selling products used in video content in accordance with the level of interest in said video content. [Brief explanation of the drawing]

[0019] [Figure 1] This is a diagram for explaining the outline of an information processing system that is a prerequisite in the present embodiment. [Figure 2] This is a diagram for explaining the outline of the information processing system in the present embodiment. [Figure 3] This is a block diagram of an information processing apparatus. [Figure 4] This is a diagram showing an example of the configuration of a database stored in a storage unit. [Figure 5] This is a flowchart showing the flow of processing executed by an information processing apparatus.

Embodiments for Carrying Out the Invention

[0020] [Outline of Information Processing System S1 That Is a Prerequisite in the Present Embodiment] First, the outline of an information processing system S1 that is a prerequisite in the present embodiment will be described. FIG. 1 is a diagram for explaining the outline of the information processing system S1 that is a prerequisite in the present embodiment. The information processing system S1 is a system used to provide an information processing service to a user. The user may be a member of the information processing service or a non-member of the information processing service.

[0021] The information processing service is a service for providing a predetermined product to a user via a virtual space. The predetermined product is a product used in video content, and examples thereof include mass-produced products, one-of-a-kind items, furniture, food, etc. Note that the predetermined product may be a product similar to a product used in video content. The video content is a video work that can be viewed by a user, and examples thereof include dramas, movies, etc. The virtual space in the present embodiment is a virtual space constructed by imitating the real space that appears in video content, and is a virtual space in which one or more virtual products corresponding to each of one or more products existing in the real space exist. The virtual product is an object imitating a product existing in the real space. The real space in the present embodiment is, for example, a drama set such as a room that appears in a drama.

[0022] Information processing services may further include services that provide video content, such as video streaming, and services that sell goods, such as online shopping. Information processing system S1 has a user terminal 1 and an information processing device 2.

[0023] User terminal 1 is a device used by the user, such as a smartphone, tablet PC, personal computer, VR (Virtual Reality) goggles, or head-mounted set. User terminal 1 has a dedicated application program (hereinafter referred to as "dedicated app") installed for providing information processing services. The user can use the information processing service by using the dedicated app on user terminal 1. Note that the information processing service may be provided via the internet instead of through the dedicated app.

[0024] Information processing device 2 is a device that manages information processing services, such as a server. The following describes the processes performed by the information processing system S1.

[0025] The space V shown in Figure 1 is a virtual space constructed to resemble a drama set. Space V contains various virtual objects O (virtual objects O1, O2, O3), which are virtual products.

[0026] In this case, first, when the user performs an operation to display space V on the display screen of the dedicated application shown on user terminal 1, the information processing device 2 transmits spatial presentation information corresponding to space V (Figure 1 (1)). Spatial presentation information is information for presenting the virtual space to the user.

[0027] When a user terminal 1 presents a spatial V, and the user selects a virtual object O2 that they wish to purchase from among multiple virtual objects O, the user terminal 1 transmits product identification information corresponding to the virtual object O2 selected by the user to the information processing device 2 (Figure 1, (2)). The product identification information is information used to identify the product corresponding to the virtual product selected by the user, and is, for example, the product ID (identification).

[0028] Then, when the information processing device 2 obtains product identification information from the user terminal 1, it executes a process for the user to purchase the product identified by the product identification information (the sofa corresponding to the virtual object O2) (Figure 1 (3)). In this way, the information processing system S1 can provide a mechanism that makes it easier for users to obtain the products used in the video content.

[0029] [Overview of the information processing system S2 in this embodiment] Next, an overview of the information processing system S2 in this embodiment will be described. Figure 2 is a diagram illustrating the overview of the information processing system S2 in this embodiment. The information processing system S2 further comprises one or more seller terminals 3 (seller terminals 3a and 3b shown in Figure 2).

[0030] Seller terminal 3 is a terminal used by the seller, such as a smartphone, tablet PC, or personal computer. The seller is a business that provides (sells) products to users through a virtual space where virtual products exist that correspond to products existing in the real world that appear in the video content. Examples include a sponsor of the video content, a business that has a predetermined relationship (e.g., group relationship, capital relationship, partnership relationship, etc.) with the sponsor of the video content, or a business that is not a sponsor of the video content but simply provides its own products to the video content.

[0031] Furthermore, the information processing device 2 in this embodiment manages an interest score. The interest score is a numerical value that indicates the degree of viewer interest in the video content; for example, a higher number indicates a higher degree of viewer interest in the video content. The following describes the processes performed by the information processing system S2.

[0032] First, the information processing device 2 determines the terms and conditions of the seller who provides the product to the user via the virtual space corresponding to the video content, based on the interest score of the video content (Figure 2, (1)). The terms and conditions are determined in connection with the seller providing the product via the virtual space. As will be explained in more detail later, the terms and conditions include, for example, a fee for the seller to provide the product via the virtual space.

[0033] For example, if viewers show a high level of interest in video content, it can be assumed that the seller's product contributed to the popularity of the video content. Therefore, the information processing device 2 will decide on provisions that favor the high interest score over those that favor the low interest score (for example, by reducing the commission). However, if viewers show a high level of interest in video content, it is expected that the seller's revenue from providing products through the virtual space will increase. Therefore, the information processing device 2 may decide on provisions that favor the low interest score over those that favor the high interest score.

[0034] The information processing device 2 then notifies seller terminals 3a and 3b of the specified information indicating the determined specified content (Figure 2, (2)). Subsequently, the sellers of seller terminal 3a and seller terminal 3b sell the goods via the virtual space based on the notified specified content.

[0035] In this way, the information processing system S2 can provide a mechanism for selling products used in video content according to the level of interest in that video content.

[0036] [Configuration of Information Processing Device 2] Figure 3 is a block diagram of the information processing device 2. In Figure 3, the arrows indicate the main data flows, and there may be other data flows besides those shown in Figure 3. In Figure 3, each block represents a functional unit configuration, not a hardware (device) unit configuration. Therefore, the blocks shown in Figure 3 may be implemented in a single device, or they may be implemented in multiple devices. Data can be exchanged between blocks via any means, such as a data bus, network, or portable storage medium.

[0037] The information processing device 2 includes a communication unit 21, a storage unit 22, and a control unit 23. The information processing device 2 may be configured by two or more physically separate devices connected by wired or wireless connections. Alternatively, the information processing device 2 may be configured as a cloud, which is a collection of computer resources.

[0038] The communication unit 21 has a communication controller for sending and receiving data to and from external devices such as the user terminal 1 or the seller terminal 3 via the network. The communication unit 21 notifies the control unit 23 of data received from the external device via the network. The communication unit 21 also transmits data output from the control unit 23 to the external device via the network.

[0039] The storage unit 22 is a storage medium including ROM (Read Only Memory), RAM (Random Access Memory), a hard disk drive, etc. The storage unit 22 may be located outside the information processing device 2, in which case data may be exchanged with the control unit 23 via a network. The storage unit 22 pre-stores programs that the control unit 23 will execute.

[0040] The memory unit 22 stores information related to video content. This information includes the ID of the video content, the ID of the product sold in the virtual space corresponding to the video content (the product corresponding to the virtual product existing in the virtual space), and space generation information. The space generation information is information for generating the virtual space and is generated based on the video content's moving images or scanned images obtained by scanning a real space such as a drama set. The space generation information includes, for example, information for configuring the appearance of the drama set, such as walls and floors, information for configuring the appearance of virtual products, such as their shape and size, and the position in which the virtual products are placed in the virtual space. The memory unit 22 also stores a score management database for managing the interest score of the video content and a seller management database for managing information about sellers.

[0041] Figure 4 shows an example of the configuration of the database stored in the memory unit 22. Figure 4(a) shows the configuration of the score management database. In the example shown in Figure 4(a), the score management database stores the content ID and the interest score in association. The content ID is information for identifying the video content. The score management database is not limited to the example shown in Figure 4(a), and may also store, for example, the name of the video content, the ID of the product used in the video content, etc.

[0042] Figure 4(b) shows the configuration of the seller management database. In the example shown in Figure 4(b), the seller management database stores the seller ID, business rank, partnership status, and product ID in association with each other. The seller ID is information used to identify the seller. The business rank is information used to determine the specified content and is set according to the amount of funds provided in the past. For example, the larger the funds provided in the past, the higher the business rank. The partnership status is information that indicates, for example, whether or not there is a partnership relationship with the platform management business. The platform management business is a business that manages the platform that provides a virtual space to users, for example, the administrator of the information processing device 2. The product ID is information used to identify the product in the real world that corresponds to the virtual product in the virtual space.

[0043] Returning to Figure 3, the control unit 23 includes a score management unit 231, a reception unit 232, a determination unit 233, and a notification unit 234. The control unit 23 is a processor such as a CPU (Central Processing Unit), and functions as the score management unit 231, reception unit 232, determination unit 233, and notification unit 234 by executing a program stored in the storage unit 22.

[0044] [Recording process] First, the process performed by the information processing device 2 to record the relevant score of the video content will be described. The score management unit 231 records the interest score of the video content calculated based on predetermined information.

[0045] The specified information is, for example, the viewing history of video content. The viewing history is a record of when a viewer has watched video content, and for example, for each viewing of video content by a viewer, it is data associated with information identifying that viewer (for example, the viewer's ID) and the viewing period during which that viewer watched the video content. For example, the score management unit 231 calculates an interest score based on the video content viewing history by performing the following two steps.

[0046] As the first step, the score management unit 231 functions as an acquisition unit and acquires the viewing history of video content from a history management server (not shown) that manages viewing history. For example, first, the score management unit 231 sends a history presentation request to the history management server requesting the presentation of the viewing history of video content. The history presentation request includes, for example, the ID of the video content. Then, when the history management server sends the viewing history associated with the ID of the video content included in the history presentation request to the information processing device 2, the score management unit 231 acquires the viewing history sent by the history management server.

[0047] In the second step, the score management unit 231 further functions as a calculation unit to calculate the interest score of the video content based on at least one of the following: the viewing rate of the video content identified by the viewing history of the acquired video content, the number of times the video content was viewed, the total viewing period which is the sum of the periods over which the video content was viewed, and the number of viewers who viewed the video content. For example, the information processing device 2 has defined coefficients for converting the viewing rate, number of views, total viewing period, and number of viewers into a score.

[0048] In this case, first, the score management unit 231 identifies the viewership rating, number of views, total viewing period, and number of viewers based on the viewing history of the acquired video content. The score management unit 231 calculates a score corresponding to the viewership rating, number of views, total viewing period, and number of viewers by applying (for example, multiplying) the corresponding coefficients to the identified viewership rating, number of views, total viewing period, and number of viewers. Then, the score management unit 231 calculates an interest score by summing, multiplying, or averaging the scores corresponding to the viewership rating, number of views, total viewing period, and number of viewers. In this way, the information processing device 2 can identify the degree of viewer interest in the video content.

[0049] The specified information may be the evaluation results of the video content. The evaluation results may be, for example, the results of an evaluation of the video content by a specified organization. The specified organization is an organization that evaluates video content and the performers appearing in the video content and awards predetermined prizes to highly-rated video content or performers. The evaluation results may be, for example, information indicating whether or not an award was awarded to the video content or the performers in the video content. For example, the score management unit 231 calculates an interest score based on the evaluation results of the video content by the specified organization by performing the following two steps.

[0050] As the first step, the score management unit 231 obtains the evaluation results of the video content from a results management server (not shown) that manages the evaluation results of the video content. For example, first, the score management unit 231 sends a results presentation request to the results management server requesting the presentation of the evaluation results of the video content. The results presentation request includes, for example, the ID of the video content. Then, when the results management server sends the evaluation results associated with the ID of the video content included in the results presentation request to the information processing device 2, the score management unit 231 obtains the evaluation results sent by the results management server.

[0051] As the second step, the score management unit 231 calculates an interest score for the video content based on the evaluation results of the acquired video content. For example, the information processing device 2 has defined a first score for when the video content or the performers in the video content are awarded an award, and a second score for when the video content or the performers in the video content are not awarded an award.

[0052] In this case, the score management unit 231 calculates a first score as the interest score if the evaluation result of the acquired video content indicates that an award was given to the video content or the performer in the video content. Furthermore, the score management unit 231 calculates a second score as the interest score if the evaluation result of the acquired video content indicates that an award was not given to the video content or the performer in the video content.

[0053] Furthermore, for example, the information processing device 2 has defined coefficients corresponding to the viewership rating, number of views, total viewing period, and number of viewers, respectively: a first coefficient for when an award is given to the video content or the performers of the video content, and a second coefficient for when an award is not given to the video content or the performers of the video content.

[0054] In this case, first, the score management unit 231 identifies the viewership rating, number of views, total viewing period, and number of viewers based on the viewing history of the acquired video content. If the evaluation result of the acquired video content indicates that an award has been given to the video content or the performers in the video content, the score management unit 231 calculates a score corresponding to the viewership rating, number of views, total viewing period, and number of viewers by applying the corresponding first coefficient to the identified viewership rating, number of views, total viewing period, and number of viewers, respectively.

[0055] On the other hand, if the evaluation result of the acquired video content indicates that no award was given to the video content or the performers in the video content, the score management unit 231 applies a second coefficient corresponding to the identified viewership rating, number of views, total viewing period, and number of viewers to calculate a score corresponding to each of these. Then, the score management unit 231 calculates an interest score by summing the scores corresponding to the viewership rating, number of views, total viewing period, and number of viewers. In this way, the information processing device 2 can identify the degree of viewer interest based on the evaluation of the video content by a predetermined organization.

[0056] The evaluation result is the result of an individual's evaluation of the video content, and may be, for example, the presence or absence of positive evaluations (e.g., "likes") of the video content on an information processing service, a distribution service that distributes the video content (a service different from the information processing service), or a social networking service (SNS). In this case, first, the score management unit 231 obtains an evaluation value (e.g., the number of "likes") indicating the evaluation result of the video content from at least one of the information processing service, distribution service, and SNS.

[0057] The score management unit 231 then calculates an interest score for the video content based on the evaluation value of the acquired video content. For example, the information processing device 2 has defined coefficients corresponding to the viewership rate, number of views, total viewing period, and number of viewers, respectively: a first coefficient for when the evaluation value of the video content is above a predetermined threshold, and a second coefficient for when the evaluation value of the video content is below a predetermined threshold.

[0058] In this case, if the evaluation value of the acquired video content is above a predetermined threshold, the score management unit 231 applies a first coefficient corresponding to the identified viewership rating, number of views, total viewing period, and number of viewers to each of them, thereby calculating a score corresponding to the viewership rating, number of views, total viewing period, and number of viewers. On the other hand, if the evaluation value of the acquired video content is below a predetermined threshold, the score management unit 231 applies a second coefficient corresponding to the identified viewership rating, number of views, total viewing period, and number of viewers to each of them, thereby calculating a score corresponding to the viewership rating, number of views, total viewing period, and number of viewers. Then, the score management unit 231 calculates an interest score by summing the scores corresponding to the viewership rating, number of views, total viewing period, and number of viewers. In this way, the information processing device 2 can identify the degree of viewer interest based on individual evaluations of the video content.

[0059] The specified information may be popularity information used to identify the level of popularity of the performers who appeared in the video content. Popularity information could be, for example, the ranking of the performers in the video content in a ranking of celebrity popularity surveyed by a specified company using user surveys. For example, the score management unit 231 calculates an interest score based on the popularity information corresponding to the performers in the video content by performing the following two steps.

[0060] As the first step, the score management unit 231 obtains popularity information corresponding to the performers in the video content from an unillustrated popularity management server that manages the popularity of entertainers. For example, first, the score management unit 231 sends a popularity disclosure request to the popularity management server, requesting the disclosure of the popularity of one or more performers in the video content. The popularity disclosure request includes, for example, the names of one or more performers in the video content. Then, when the popularity management server sends the popularity information associated with the names of one or more performers included in the popularity disclosure request to the information processing device 2, the score management unit 231 obtains the popularity information sent by the result management server.

[0061] In the second step, the score management unit 231 calculates an interest score based on the degree of popularity of the performer, which is identified by the acquired popularity information. For example, the information processing device 2 has a score assigned to each rank in the popularity ranking of celebrities.

[0062] In this case, first, the score management unit 231 identifies the score assigned to each rank of one or more performers in the video content in the ranking of celebrity popularity indicated by the acquired popularity information. Then, the score management unit 231 calculates the interest score by summing, multiplying, or averaging the scores corresponding to each performer. Alternatively, the score management unit 231 may calculate the interest score as the score assigned to the highest rank among the one or more performers in the video content in the ranking of celebrity popularity indicated by the acquired popularity information. In this way, the information processing device 2 can determine the degree of viewer interest based on the popularity of the performers in the video content.

[0063] In the above, an example was described in which the score management unit 231 calculates an interest score based on predetermined information, but it is not limited to this. For example, the score management unit 231 may obtain an interest score calculated by a predetermined organization or a predetermined server.

[0064] The score management unit 231 acquires predetermined information and executes a process to calculate the interest score based on the acquired predetermined information, for example, when the administrator of the information processing device 2 performs an operation to calculate the interest score of video content. For example, the storage unit 22 stores a list of video content for which a virtual space has been created. When the administrator of the information processing device 2 performs an operation to select a video content for which an interest score is to be calculated from the list of video content, the reception unit 232 receives a calculation processing request that includes the ID of the video content selected by the administrator of the information processing device 2 and requests the execution of a process to calculate the interest score of that video content. Then, the score management unit 231 acquires predetermined information and executes a process to calculate the interest score based on the acquired predetermined information, triggered by the reception unit 232 receiving the calculation processing request.

[0065] Furthermore, the score management unit 231 may, upon the creation of a virtual space corresponding to the video content (for example, when information regarding the video content is stored in the storage unit 22), acquire predetermined information corresponding to the video content and perform a process to calculate an interest score based on the acquired predetermined information.

[0066] The score management unit 231 records the interest score of the calculated video content. Specifically, the score management unit 231 records the interest score of the video content by associating it with information that identifies the video content (video content ID) and storing it in the score management database.

[0067] [Decision Processing] Next, the process performed by the information processing device 2 to determine the seller's terms and conditions will be described. Based on the interest score calculated by the score management unit 231, the determination unit 233 determines the terms and conditions that are set out when a seller provides products to a user through a virtual space, which is constructed to mimic the real space that appears in the video content and contains virtual products corresponding to products that exist in the real space.

[0068] The decision unit 233 determines the seller's specified content based on the interest score of the video content selected by the administrator of the information processing device 2 from among the video content for which an interest score has been calculated. For example, first, the reception unit 232 receives a decision processing request that includes the ID of the video content selected by the administrator of the information processing device 2 from among a plurality of video content for which interest scores are stored in the storage unit 22, and requests the execution of a process to determine the seller's specified content. The decision unit 233 identifies the product associated with the ID of the video content included in the decision processing request received by the reception unit 232 in the information about the video content stored in the storage unit 22.

[0069] Then, upon receiving a decision processing request from the reception unit 232, the decision unit 233 determines the details of the seller's terms for selling the identified product based on the interest score associated with the ID of the video content included in the decision processing request in the score management database. Alternatively, the decision unit 233 may determine the details of the seller's terms when the score management unit 231 calculates the interest score.

[0070] The determination unit 233 determines, as specified content, the calculation content for calculating the fees that the seller pays to at least one of the following: the platform management operator, the producer who created the video content, and the provider who provided the video content. The fees are, for example, advertising fees for displaying advertisements in the virtual space, platform usage fees, virtual space usage fees, or commissions when providing goods to users through the virtual space. The calculation content is, for example, a coefficient to be applied to the sales obtained by the seller through the virtual space (e.g., sales amount, sales quantity, etc.), but is not limited to this, and may also be a content that shows the fees that the seller pays to the platform management operator, etc. The recipient to whom the seller pays the fees is, for example, predetermined.

[0071] More specifically, the decision unit 233 determines a calculation method such that the price for a video content with a high interest score is lower than the price for a video content with a low interest score. For example, the decision unit 233 determines a calculation method such that the price for a video content with an interest score of 1 or higher is lower than the price for a video content with an interest score of 0.

[0072] Furthermore, for example, the information processing device 2 has a calculation method defined for each score or score range, where the price decreases as the numerical range of the score or score range increases. In this case, the determination unit 233 determines the calculation method to be applied to the seller by identifying the calculation method defined for the interest score of the video content or the score range that includes that interest score. In this way, the information processing device 2 can give preferential treatment to sellers who provide products for video content that has a high level of interest when sellers use the platform.

[0073] The decision unit 233 may also determine a calculation method in which the price for a video content with a low interest score is lower than the price for a video content with a high interest score. For example, the decision unit 233 may determine a calculation method in which the price for a video content with an interest score of 0 is lower than the price for a video content with an interest score of 1 or higher.

[0074] Furthermore, for example, the information processing device 2 has a calculation method defined for each score or score range, where the price decreases as the numerical range of the score or score range decreases. In this case, the determination unit 233 determines the calculation method to be applied to the seller by identifying the calculation method defined for the interest score of the video content or the score range that includes that interest score. In this way, the information processing device 2 can help sellers who cannot expect high profits because their video content has a low level of interest when using the platform.

[0075] The determination unit 233 may further determine the content of the provisions based on the seller's attributes. The seller's attributes include, for example, the amount of funds the seller has provided in the past (for example, the total amount of funds provided for video content other than the target video content). Specifically, the determination unit 233 may determine the calculation content according to the amount of funds the seller has provided in the past.

[0076] More specifically, the decision unit 233 first refers to the seller management database and identifies the business rank corresponding to the seller. Then, the decision unit 233 further determines the calculation method such that the price when the business rank corresponding to the seller is higher is lower than the price when the business rank corresponding to the seller is lower.

[0077] For example, the information processing device 2 has a score correction value defined for each business rank to correct the interest score, with the higher the business rank, the higher the score correction value. In this case, first, the determination unit 233 applies the score correction value defined for the business rank corresponding to the seller to the interest score of the video content. Then, the determination unit 233 determines the seller's calculation based on the interest score to which the score correction value has been applied.

[0078] Furthermore, for example, the information processing device 2 has numerical correction values ​​defined for each business rank to adjust the numerical values ​​(e.g., coefficients, fees, etc.) included in the calculation, with numerical correction values ​​that lower fees the higher the business rank. In this case, the determination unit 233 determines the seller's calculation by applying the numerical correction values ​​defined for the business rank corresponding to the seller to the numerical values ​​included in the calculation determined based on the interest score of the video content. In this way, the information processing device 2 can determine the seller's regulations by taking into account the seller's past contributions.

[0079] The seller's attributes may include whether or not they have a partnership with the platform management company. The determination unit 233 determines, for example, a calculation method such that the fee when the seller has a partnership with the platform management company is lower than the fee when the seller does not have a partnership with the platform management company.

[0080] For example, the information processing device 2 has a score correction value that is applied when the seller has a partnership with the platform management company, and when applied, this score correction value increases the interest score. In this case, the determination unit 233 applies the score correction value to the interest score of the video content when the seller has a partnership with the platform management company. Then, the determination unit 233 determines the seller's calculation details based on the interest score to which the score correction value has been applied.

[0081] Furthermore, for example, the information processing device 2 includes numerical correction values ​​for correcting the numerical values ​​included in the calculation content of a seller who has a partnership with a platform management company, and these numerical correction values ​​reduce the fees that the seller pays. In this case, if the seller has a partnership with a platform management company, the determination unit 233 determines the seller's calculation content by applying the numerical correction values ​​to the numerical values ​​included in the calculation content determined based on the interest score of the video content. In this way, the information processing device 2 can determine the seller's provisions considering whether or not there is a partnership with a platform management company.

[0082] The decision unit 233 may, as part of its provisions, decide whether or not to grant permission for the seller to use content-related rights, which are rights relating to video content. Use of content-related rights includes, for example, the use of the video content name (e.g., drama title, etc.), the use of lines spoken by actors in the video content, and the use of images from scenes in the video content, in a virtual space. For example, a seller can sell products in a virtual space by using the permitted rights relating to the video content (e.g., using characters appearing in the permitted video content or the video content name). Note that the use of content-related rights may also include the use of the video content name, etc., regardless of whether it is in a virtual space or not. For example, if a seller is permitted to use the video content name, they can provide advertisements for products using the video content name.

[0083] For example, the information processing device 2 has a permission value, which is a boundary value used to determine whether or not to permit the use of a content-related right, and a usage period for that content-related right, defined for each content-related right. In this case, the decision unit 233 determines whether or not to permit the seller to use the content-related right by determining whether or not the permission value defined for that content-related right exceeds the interest score of the video content.

[0084] The decision unit 233 determines that if the permission value corresponding to the content-related right exceeds the interest score of the video content, it will grant permission for the seller to use the said content-related right. On the other hand, if the decision unit 233 determines that the permission value corresponding to the content-related right does not exceed the interest score of the video content, it will grant permission for the seller to use the said content-related right. In this way, the information processing device 2 can allow the use of content-related rights according to the viewer's level of interest in the video content. The decision unit 233 may also determine, for each content-related right, that permission for use of the said content-related right is granted if the business rank corresponding to the seller exceeds the threshold rank set for that content-related right.

[0085] If the decision unit 233 decides to permit the seller to use the content-related rights, it may determine the usage period of the permitted rights, which are the content-related rights permitted for use by the seller, in accordance with the amount of funds the seller has provided in the past. Specifically, if the decision unit 233 decides to permit the seller to use the content-related rights, it may stipulate that the usage period of the permitted rights when the seller's rank is higher is longer than the usage period when the seller's rank is lower.

[0086] For example, the information processing device 2 has a period adjustment value set for each business rank to adjust the usage period, with the higher the business rank, the longer the usage period. In this case, the determination unit 233 determines the usage period of the seller's licensed rights by applying the period adjustment value set for the business rank corresponding to the seller to the usage period of the licensed rights. In this way, the information processing device 2 can determine the content of the seller's regulations by taking into account the seller's past contributions.

[0087] The decision unit 233 may decide, as part of the provisions, whether or not to grant the seller the right to provide benefits related to video content to users. The benefits are, for example, coupons provided in a virtual space that can be used for a service that provides video content, or tickets provided in a virtual space that are tickets to watch a bonus video of the video content. The bonus video is a highlight video in which scenes in the video content in which the product appears are extracted.

[0088] For example, a seller can sell a product corresponding to a bonus video while displaying the bonus video in a virtual space to users to whom tickets have been distributed (for example, by displaying the bonus video near the corresponding virtual product in the virtual space, or by displaying the bonus video corresponding to the virtual product when the virtual product is selected). The bonus may be a coupon or ticket provided regardless of whether it is in a virtual space or not. For example, if a seller is granted the right to provide a bonus, they can sell a product to a user that includes the bonus corresponding to the right to provide a bonus.

[0089] For example, the information processing device 2 has a defined grant threshold for determining whether or not to grant the right to provide the content. In this case, the decision unit 233 determines whether or not to grant the right to provide the content to the seller by determining whether or not the interest score of the video content exceeds the grant threshold. If the decision unit 233 determines that the interest score of the video content exceeds the grant threshold, it decides to grant the right to provide the content to the seller. On the other hand, if the decision unit 233 determines that the interest score of the video content does not exceed the grant threshold, it decides not to grant the right to provide the content to the seller. In this way, the information processing device 2 can determine the content of the seller's terms and conditions by taking into account the degree of interest of viewers in the video content. The decision unit 233 may also decide to grant the right to provide the content if the business rank corresponding to the seller exceeds the threshold rank defined for determining whether or not to grant the right to provide the content.

[0090] The notification unit 234 notifies the seller of the regulations determined by the decision unit 233. Specifically, the notification unit 234 transmits regulation information indicating the regulations determined by the decision unit 233 to the seller terminal 3.

[0091] [Processing by Information Processing Device 2] Next, we will explain the processing flow performed by the information processing device 2. Figure 5 is a flowchart showing the processing flow performed by the information processing device 2. This process begins when the reception unit 232 receives a request to calculate the interest score of the video content (S1).

[0092] The score management unit 231 obtains the viewing history of video content from the history management server (S2). Based on the obtained viewing history of the video content, the score management unit 231 calculates the interest score for the video content (S3).

[0093] The score management unit 231 records the interest score by associating the calculated interest score with information indicating the video content and storing it in the score management database (S4). The reception unit 232 receives a request for processing to determine the specified content of a seller who sells products via a virtual space corresponding to a video content selected by the administrator of the information processing device 2 from among multiple video content whose interest scores are stored in the storage unit 22 (S5).

[0094] The decision unit 233 determines the seller's specified content based on the interest score of the video content stored in the score management database (S6). Then, the notification unit 234 transmits the specified content determined by the decision unit 233 to the seller terminal 3 (S7).

[0095] [Effects of this embodiment] As explained above, the information processing device 2 determines the seller's terms and conditions based on the interest score of the video content and notifies the seller of the determined terms and conditions. In this way, the information processing device 2 can provide a system for selling products used in the video content in accordance with the level of interest in that video content.

[0096] Furthermore, this invention will make it possible to contribute to Goal 9 of the United Nations-led Sustainable Development Goals (SDGs), "Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation."

[0097] Although the present invention has been described above using embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of its gist. For example, all or part of the apparatus can be configured by functionally or physically distributing and integrating in any unit. Furthermore, new embodiments resulting from any combination of multiple embodiments are also included in the embodiments of the present invention. The effects of the new embodiments resulting from the combinations are combined with the effects of the original embodiments. [Explanation of Symbols]

[0098] 1 User terminal 2. Information Processing Device 21 Communications Department 22 Memory section 23 Control Unit 231 Score Management Department 232 Reception Department 233 Decision Section 234 Notification Department 3. Seller's terminal S Information Processing System

Claims

1. A memory unit that stores an interest score indicating the degree of viewer interest in video content, Based on the aforementioned interest score, a determination unit determines the calculation content for calculating the fee to be paid by a seller who sells the aforementioned real products to users through a virtual space constructed to mimic the real space that appears in the video content, and through that virtual space where virtual products that mimic the real products used in the video content and are different from the video content exist, and the seller is a different business from the producer who created the video content and the provider who provided the video content, as a provision to be established in connection with the seller selling the aforementioned real products through the virtual space, the fee to be paid by the seller is different from the compensation paid in connection with the production and provision of the video content, A notification unit that notifies the seller of the provisions determined by the decision unit, An information processing device having

2. The aforementioned information processing device is An acquisition unit that acquires the viewing history of the aforementioned viewer watching the aforementioned video content, A calculation unit calculates the interest score based on the viewing history acquired by the acquisition unit and stores the interest score in the storage unit in association with information indicating the video content. It further possesses, The information processing apparatus according to claim 1.

3. The aforementioned information processing device is An acquisition unit that acquires the evaluation results of the video content, A calculation unit calculates the interest score based on the evaluation results acquired by the acquisition unit and stores the interest score in the storage unit in association with the information indicating the video content. It further possesses, The information processing apparatus according to claim 1.

4. The aforementioned information processing device is An acquisition unit that acquires popularity information in order to determine the level of popularity of the performers who appeared in the aforementioned video content, A calculation unit calculates the interest score based on the degree of popularity of the performer identified by the popularity information acquired by the acquisition unit, and stores the interest score in the storage unit in association with the information indicating the video content. It further possesses, The information processing apparatus according to claim 1.

5. The determination unit further determines the content of the provisions based on the attributes of the seller. The information processing apparatus according to claim 1.

6. The determination unit determines, as part of the specified content, the calculation content for calculating the fee that the seller pays to at least one of the platform management operator that manages the platform that provides the virtual space to the user, the creator, and the provider. The information processing apparatus according to claim 1.

7. The determination unit determines, as the specified content, the calculation content for calculating the fee payable by the seller, which is an advertising fee for displaying an advertisement in the virtual space, a usage fee for the platform that provides the virtual space to the user, a usage fee for the virtual space, or a commission fee when the real goods are sold to the user through the virtual space. The information processing apparatus according to claim 1.

8. The determination unit determines the calculation details such that the fee when the level of interest is high is lower than the fee when the level of interest is low. The information processing apparatus according to claim 6.

9. The determination unit determines the calculation details such that the fee when the level of interest is low is lower than the fee when the level of interest is high. The information processing apparatus according to claim 6.

10. Each business operator has a designated rank based on the amount of funds they have provided in the past. The determination unit further determines the calculation details such that the price when the seller has a higher rank is lower than the price when the seller has a lower rank. The information processing apparatus according to any one of claims 6 to 9.

11. The aforementioned decision unit shall, as part of the provisions, decide whether or not to permit the seller to use the rights relating to the video content. The information processing apparatus according to claim 1.

12. The decision unit determines, as part of the provisions, whether or not to grant the seller the right to provide the user with benefits related to the video content. The information processing apparatus according to claim 1.

13. The aforementioned benefit is a coupon that can be used for the service that provides the aforementioned video content. The information processing apparatus according to claim 12.

14. The aforementioned benefit is a ticket to view the bonus video of the aforementioned video content. The information processing apparatus according to claim 12.

15. The determination unit determines the calculation content which indicates a coefficient to be applied to the sales obtained by the seller selling the real product through the virtual space. The information processing apparatus according to claim 1.

16. A computer having a memory unit that stores an interest score indicating the degree of viewer interest in video content executes the following: Based on the interest score, the steps include determining the calculation details for calculating the fee to be paid by the seller, which is different from the remuneration paid for the production and provision of the video content, as a provision to be established in connection with the seller selling the real product to a user through the virtual space, which is a virtual space constructed to mimic the real space that appears in the video content and contains virtual products that mimic the real product that is used in the video content and is a different product from the video content, and which is a different business from the producer that produced the video content and the provider that provided the video content, and which sells the real product through the virtual space, and which is a provision to be established in connection with the seller selling the real product through the virtual space, and which is different from the remuneration paid for the production and provision of the video content, The steps include notifying the seller of the determined provisions, An information processing method having

17. A computer having a memory unit that stores an interest score indicating the degree of viewer interest in video content, Based on the aforementioned interest score, a determination unit determines the calculation content for calculating the fee to be paid by the seller, which is different from the remuneration paid for the production and provision of the video content, as a provision to be established in connection with the seller selling the real product to a user through the virtual space, which is a virtual space constructed to mimic the real space that appears in the video content and contains virtual products that mimic the real product that is used in the video content and is a different product from the video content, and which is a different business from the producer that produced the video content and the provider that provided the video content, and which determines the calculation content for calculating the fee to be paid by the seller, which is different from the remuneration paid for the production and provision of the video content, and A notification unit that notifies the seller of the provisions determined by the decision unit, A program designed to function as such.

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