Movable LED screen real product display unit
The movable LED screen real product display unit addresses the limitations of traditional display systems by integrating dynamic LED panels and interactive features, offering an immersive and engaging promotional experience that enhances consumer interaction and retention.
Patent Information
- Application Number
- PCT/TR2023/050965
- Authority / Receiving Office
- WO · WO
- Patent Type
- Applications
- Current Assignee / Owner
- Filing Date
- 2023-09-15
- Publication Date
- 2025-03-20
AI Technical Summary
Traditional promotional and display systems fail to effectively showcase real products, as they lack dynamic and interactive features, leading to static and unengaging advertising experiences.
A movable LED screen real product display unit that integrates a video-supported, interactive system, allowing the LED display panels to move synchronously with the showcase form, enabling dynamic and immersive product presentations.
The system provides a more authentic and engaging promotional experience by allowing real-time interaction with the product, enhancing consumer engagement and memory retention, while also reducing costs and labor associated with traditional advertising methods.
Smart Images

Figure TR2023050965_20032025_PF_FP_ABST
Abstract
Description
[0001] MOVABLE LED SCREEN REAL PRODUCT DISPLAY UNIT
[0002] TECHNICAL FIELD
[0003] This invention relates to an advertising stand capable of displaying real products or items with a movable LED screen.
[0004] Prior Art
[0005] In today's world, companies require various promotional methods and tools to effectively and memorably deliver their products to consumers. Individuals and businesses aim to introduce themselves and their products to reach the target audience. Traditional promotional and display systems that do not allow for dynamic showcasing have led printed advertising panels to lag in presenting products in the rapidly evolving consumer market. Even designs with interchangeable panels using printed roll arrangements have unfortunately not been able to achieve the desired effectiveness in displaying real products. Digital rocket-type or similar advertising promotional products, while attempting to attract the consumer's attention with video and graphics, have not been successful in capturing sufficient attention.
[0006] Our application aims to introduce a new dimension to the technical field by presenting product displays most effectively through digital representation and by showcasing the actual product(s).
[0007] Technical Problems Addressed by the Invention
[0008] The purpose of the invention is to provide the viewer with a more accurate and authentic promotional experience by simultaneously moving the display panels (LED screen panels) along with the showcase form, allowing the product / item to be shown. This way, the consumer will have the opportunity to see the product they viewed in the advertisement in person.
[0009] The invention pertains to an advertising and display exhibition stand that allows the advertisement to appear simultaneously on every surface or in a different installation on each surface, displaying different advertisements on each surface.
[0010] Furthermore, the goal of the invention is to offer a contemporary advertising service that can keep up with the rapid developments in the world today, addressing the disadvantages of commonly used advertising panels in terms of costs, time, and labor expenses. In addition to enabling various displays such as text, video, and animation, the invention aims to provide consumers with a real and impressive experience by offering interactive product presentations, rather than limited and static advertising displays.
[0011] FIGURES
[0012] Figure 1 : Perspective view of the open state of the movable LED screen real product display unit (LED screen panel (2) positioned above).
[0013] Figure 2: Front view of the open state of the movable LED screen real product display unit (LED screen panel (2) positioned above).
[0014] Figure 3: Vertical sectional perspective view of the movable LED screen real product display unit.
[0015] Figure 4: Sectional perspective view of the casing (1 ).
[0016] Figure 5: Perspective view of the casing (1 ).
[0017] Figure 6: Top view of the casing (1 ).
[0018] Figure 7: Sectional perspective view of the movable LED screen panel (2).
[0019] Figure 8: Front sectional view of the movable LED screen panel (2).
[0020] Figure 9: Perspective view of the movable LED screen panel (2).
[0021] Figure 10: Top view of the movable LED screen panel (2).
[0022] Figure 11 : Sectional perspective view of the fixed LED screen panel (3).
[0023] Figure 12: Perspective view of the fixed LED screen panel (3).
[0024] Figure 13: Top view of the fixed LED screen panel (3).
[0025] Figure 14: Sectional perspective view of the stand skirt (4).
[0026] Figure 15: Perspective view of the stand skirt (4).
[0027] Figure 16: Top view of the stand skirt (4).
[0028] Figure 17: Top view of the cube transparent showcase (5).
[0029] Figure 18: Top view of the rectangular prism transparent showcase (5).
[0030] Figure 19: Perspective view of the rectangular prism transparent showcase (5).
[0031] Figure 20: Perspective view of the cube transparent showcase (5). Figure 21 : Top view of the servo motor (6).
[0032] Figure 22: Perspective view of the servo motor (6).
[0033] Figure 23: Front view of the servo motor (6).
[0034] Figure 24: Sectional perspective view of the Sigma-profiled (7) skeleton.
[0035] Figure 25: Top view of the Sigma-profiled (7) skeleton.
[0036] Figure 26: Perspective view of the Sigma-profiled (7) skeleton.
[0037] Figure 27: Front view of the Sigma-profiled (7) skeleton.
[0038] Figure 28: Top view of the artwork display table (8).
[0039] Figure 29: Front view of the artwork display table (8).
[0040] Figure 30: Sectional perspective view of the artwork display table (8).
[0041] Figure 31 : Perspective view of the artwork display table (8).
[0042] Figure 32: Side view of the wheel (9).
[0043] Figure 33: Top view of the wheel (9).
[0044] Figure 34: Perspective view of the wheel (9).
[0045] Figure 35: Perspective view of the movable LED mechanism wheel (9).
[0046] Figure 36: Perspective view of the movable LED mechanism wheelbase (10).
[0047] Figure 37: Side view of the movable LED mechanism wheelbase (10).
[0048] Figure 38: Top view of the movable LED mechanism wheelbase (10).
[0049] Figure 39: Perspective view of the illumination (strip / spot LED) channels (11 ).
[0050] Figure 40: Top view of the illumination (strip / spot LED) channels (11).
[0051] Figure 41 : Sectional perspective view of the illumination (strip / spot LED) channels (11 ).
[0052] Figure 42: Front view of the illumination (strip / spot LED) channels (11).
[0053] Figure 43: Perspective view of the electrical electronic control box (12).
[0054] Figure 44: Front view of the electrical electronic control box (12). Figure 45: Side view of the electrical electronic control box (12).
[0055] Figure 46: Perspective view of the electrical electronic control box (12).
[0056] Figure 47: Perspective view of the display area (13) glass partition (interaction area / touch transparent panel / transparent screen).
[0057] Figure 48: Top view of the display area (13) glass partition (interaction area / touch transparent panel / transparent screen).
[0058] Figure 49: Front view of the display area (13) glass partition (interaction area / touch transparent panel / transparent screen).
[0059] Figure 50: Sectional perspective view of the display area (13) glass partition (interaction area / touch transparent panel / transparent screen).
[0060] Figure 51 : Side view of the lockable lid (14) for placing the artwork.
[0061] Figure 52: Perspective view of the lockable lid (14) for placing the artwork.
[0062] Figure 53: Perspective view of the lockable lid (14) for placing the artwork.
[0063] Figure 54: Side view of the lockable lid (14) for placing the artwork.
[0064] Figure 55: Top view of the position sensor-equipped string potentiometer (15).
[0065] Figure 56: Side view of the position sensor-equipped string potentiometer (15).
[0066] Figure 57: Perspective view of the position sensor-equipped string potentiometer (15).
[0067] Figure 58: Perspective view of the LED / LCD screen panel (16) inside the showcase (stretch screen, bar panel).
[0068] Figure 59: Top view of the LED / LCD screen panel (16) inside the showcase (stretch screen, bar panel).
[0069] Figure 60: Side view of the LED / LCD screen panel (16) inside the showcase (stretch screen, bar panel).
[0070] Figure 61 : Top view of the LED screen panel (2) connection apparatus on the lower substructure (17).
[0071] Figure 62: Sectional perspective view of the LED screen panel (2) connection apparatus on the lower substructure (17).
[0072] Figure 63: Perspective view of the LED screen panel (2) connection apparatus on the lower substructure (17). Figure 64: Side view of the LED screen panel (2) connection apparatus on the lower substructure (17).
[0073] Figure 65: Top view of the surface coating (18).
[0074] Figure 66: Side view of the surface coating (18).
[0075] Figure 67: Sectional perspective view of the surface coating (18).
[0076] Figure 68: Perspective view of the surface coating (18).
[0077] Figure 69: Side view of the rack gear (19).
[0078] Figure 70: Front view of the rack gear (19).
[0079] Figure 71 : Sectional perspective view of the rack gear (19).
[0080] Figure 72: Perspective view of the rack gear (19).
[0081] Figure 73: Perspective view of the PLC screen (20).
[0082] Figure 74: Top view of the PLC screen (20).
[0083] Figure 75: Side view of the PLC screen (20).
[0084] Figure 76: Top view of the flat cover lock (21 ).
[0085] Figure 77: Perspective view of the flat cover lock (21 ).
[0086] Figure 78: Side view of the flat cover lock (21 ).
[0087] Figure 79: Sectional perspective view of the ventilation cover (22).
[0088] Figure 80: Front view of the ventilation cover (22).
[0089] Figure 81 : Perspective view of the ventilation cover (22).
[0090] Figure 82: Top view of the ventilation cover (22).
[0091] Figure 83: Front view of the motion sensor (23).
[0092] Figure 84: Perspective view of the motion sensor (23).
[0093] Figure 85: Side view of the motion sensor (23).
[0094] Figure 86: Top view of the dehumidifier area (24).
[0095] Figure 87: Side view of the dehumidifier area (24). Figure 88: Sectional perspective view of the dehumidifier area (24).
[0096] Figure 89: Perspective view of the dehumidifier area (24).
[0097] Explanation of References in Figures
[0098] 1 . Case: It is the skeleton that conceals the movement mechanism and carries the mechanical hardware, making it the most crucial part of the mechanism.
[0099] 2. Moving LED Display Panel: It is an LED display panel that can move up and down, with adjustable pixel pitches (P0.86... P5, etc.).
[0100] 3. Fixed LED Display Panel: It is an LED display panel with adjustable pixel pitches (P0.86... P5, etc.) located at the bottom of the stand.
[0101] 4. Skirt: It is the covering surface located at the bottom of the device. It also contains openings necessary for internal climate control.
[0102] 5. Display Case: It is the area where the product, which appears as a result of the up and down movement of the LED display panel (2), will be placed. It can be in a suitable form for product presentation, such as a cube, prism, etc.
[0103] 6. Servo Motor: It is a rotary or linear motor that serves the drive mechanism, where power is obtained from a servo amplifier, and serves in a mechanical system similar to a brake or actuator to apply force and torque.
[0104] 7. Sigma Profile Skeleton: It is an aluminum extrusion structure that ensures the structural stability of the device. The case (1 ), moving LED display panel (2), and mechanism wheel bed (10) are fixed onto it.
[0105] 8. Artwork Display Table: This is the table where the product to be displayed will be placed. It has surfaces with sockets at its four edges for attaching the fixed glass showcase (5). It can be made of various materials and colors.
[0106] 9. Wheels / Wedges: These are devices that allow easy movement of the LED display panel (2) up and down and provide stability when in position.
[0107] 10. Moving LED Mechanism Wheel Bed: It carries the LED display panel (2) on it, and the wheel (9) moves on it. It has slots on its upper surface for securing the LED display panel (2). It is the wheel track / bed that ensures the stability of the LED display panel's (2) linear vertical movement.
[0108] 1 1. Lighting (Strip / Spot LED) Channels: These are design-appropriate lighting equipment to illuminate the displayed product or products inside the device. 12. Electrical-Electronic Control Box: It houses the electronic control board that enables video / visual changes, timing, and programming with wired, wireless automation, or interaction, as well as remote control. It is the control box (12) where all controls of the device, including the movement of the LED display panel (2), electronic control board, and drivers, are located, as well as the necessary low and high current technical components.
[0109] 13. Display Area Glass Panel (Interaction Area / Touch Transparent Panel / Transparent Screen): It is the glass surface area that forms the surfaces of the showcase (5) inside the device. These surfaces can be either transparent touch screens or transparent screens. Its main purpose is to make interaction possible, making the displayed product inside the showcase (5) more attractive and attention-grabbing.
[0110] 14. Lockable Cover for Placing Artwork: This is a special locking mechanism that will be used to place the product inside the showcase (5). It is a secure and durable locking mechanism that allows the cover to open by releasing the locking tongue, both mechanically and electromagnetically (magnet).
[0111] 15. Position Sensor String Potentiometer: These are sensors that count and send all position, material, and movement information inside the device as data to the electrical and electronic box.
[0112] 16. Showcase Internal LED / LCD Display Panel (Stretch Screen, Bar Panel): These are specially sized and designed LED / LCD stretch screen bar screens that will perform video and graphic presentations of the products to be showcased inside the showcase.
[0113] 17. LED Connection Devices on Top of Substructure: These are specially designed mechanical connection devices (17) that will provide connections of the sheet or similar surfaces carrying the LED display panels (2) to the skeletal carrier structure.
[0114] 18. Surface Coating (Optional): As a countermeasure for vandalism and extra security, the entire device can be enclosed in a glass showcase (5).
[0115] 19. Ratchet Gear: These are systems manufactured with a specific tooth profile that allows the vertical movement of the LED display panels (2) up and down with minimum effort for power transmission.
[0116] 20. PLC Touch Screen: It is the interactive touch screen of the electronic control board that will manage all the motors producing power and providing movement with interaction. It is responsible for controlling all electrical and electronic systems and their associated mechanical systems. 21 . Flat Cover Lock: It is a secure and durable locking mechanism that allows the cover to open for access to the electronic box on top of the device by releasing the locking tongue, both mechanically and electromagnetically (magnet).
[0117] 22. Ventilation Cover: It is a louver that will allow controlled air intake from the external environment into the device, depending on the product or product specifications that can be placed inside the bending sheet metal-made device.
[0118] 23. Motion Sensor: These are sensors that allow detection of all positions and movements of the device. These can be a wide variety of sensors.
[0119] 24. Moisture Absorption and Balancing Device Area: Depending on the product or product specifications that can be placed inside the device, it is the area to be used for moisture balancing to ensure the conservation of the artwork. When the moisture balancing device is positioned (the showcase (5) air inlet and outlet are controlled), it will be made completely sealed.
[0120] Explanation of the Invention
[0121] Our invention is a video-supported and movable advertising / presentation real product display unit that can be viewed from all four sides. Through the video player inside the electrical-electronic box (12), it projects the desired video / visual onto the LED display panels (2)(3) located on the four (or more) surfaces of the display unit, creating a visual show.
[0122] Subsequently, depending on the planned narrative or at a different specified time interval, the electronic control box (12) sends commands to the step and servo motors (6) inside the device via the PLC card (20) located in the electronic box (12). This enables the LED display panel (2) to move upward (calculating the required rotation interval) using a rotating force, thus achieving the necessary motion. The LED display panel (2), which houses a ratchet gear (19) on its back, provides the required acceleration and motion. When it reaches the desired position, it is detected by a position-sensitive string potentiometer (15), and the system transitions to a stop position.
[0123] As a result of these movements, the product / products featured in the video inside the box become visible on the artwork display table (8) inside the corresponding showcase (13). The lighting (1 1 ) becomes active, illuminating the product. Simultaneously, more detailed information about the artwork can be conveyed using the internal LED / LCD screens (16) inside the showcase. Later, using the timer in the PLC (20) inside the box, all lighting (1 1 ) and the images on the internal LED / LCD screens (16) are terminated. By sending commands to the step and servo motors (6) inside the device, the system calculates the necessary rotation interval for the LED display panel (2) to descend. It then uses a turning force to provide the required motion, and through the ratchet gear (19) located behind the LED display panel (2), it achieves the necessary acceleration and motion. Once the position-sensitive string potentiometer (15) detects that it has reached the desired position, the system comes to a halt. The LED display panels (2)(3) return to their complete cubic prism shape, and the display continues in this manner. To ensure the vertical movement of the screens remains stable, the moving LED display panel (2) is supported by a mechanized wheel bed (10) located behind the screens.
[0124] The device can have one-sided, two-sided, three-sided, or polygonal surfaces and can even be circular, providing various shapes and visibility options. The designed drive systems for enabling the upper screen movement can vary beyond step and servo motors (6) and include options such as chain-driven, belt-driven, cable-driven, threaded, pneumatic, hydraulic, magnetic, and mechanical drive elements, which can be used for the upward and downward movement inside and can showcase real products.
[0125] When the display unit is in the closed position, the visual presentation begins by displaying videos or various graphics on the LED screens related to the content to be presented. After a specified duration in the video or visual communication, or through a presence sensor that can be placed inside the device, a command is triggered. The upper LED panel ascends, opening up and becoming visible. Once the upper LED panel has fully opened to the top level of the showcase, the lighting (1 1 ) activates through the necessary automation and software, illuminating the product or products inside the showcase. This unveils the artwork on the display table (8), making it visible and presenting it to viewers with the desired surprise or effect.
[0126] After a predetermined time, when the viewing schedule is completed, the upper LED display panel (2) descends downward until the showcase is no longer visible. After full closure, the video and graphic narration restart, and the process returns to the beginning. The LED screens can also display content while in motion. When opening with a distinct edit, attention-grabbing animations, video content, and graphic works can be incorporated into the moving and fixed (bottom LED screen) LED screens (3), making the panel opening ceremony of the device more captivating.
Claims
CLAIMS1. This invention is a movable LED screen real product display unit that provides the presentation of the product / item, characterized by:• An LED screen panel (2) capable of moving up and down, displaying digital visuals / videos on its surface.• An electronic box (12) housing a video player and PLC card (20).• Drive systems consisting of step and servo motors (6) that enable the movement of the LED screen panels (2).• An electronic and electrical box (12) containing a PLC card (20) that sends movement commands to the step and servo motors (6) for the up and down movement cycle of the LED screen panel (2) based on calculated tour intervals.• Rack gears (19) connected to the panel enabling the required acceleration and motion of the LED screen panel (2).• Sensors (23) strategically positioned in the skeleton system, detecting when the movable LED screen panel (2) reaches the desired position, signaling the cessation of movement.• A casing (1 ) concealing the mechanism responsible for the movement of the LED screen panel (2) and housing the central hardware.• A showcase (5) where products are placed.• Illumination equipment (1 1 ) within the showcase (5) becomes active when the LED screen panels (2) move upwards, illuminating the product inside.• Additionally, a fixed LED screen panel (stretch screen bar panel) (16) for presenting the product / items in the showcase (5).
2. According to Claim 1 , this invention is a movable LED screen real product display unit that features movable LED screen panels (2) capable of up-and- down movement on four or more different surfaces on the upper part of the unit for presenting digital visuals or videos for product / service promotion.
3. According to Claim 1 , this invention is a movable LED screen real product display unit that includes an electronic box (12) where a video player and PLC card (20) are housed.
4. According to Claim 1 , this invention is a movable LED screen real product display unit where the electronic box (12) calculates the tour interval for theup-and-down cycle of the movable LED screen panel (2) and sends commands to the drive system (step and servo motors) (6) enabling the movement of the LED screen panel (2) upwards and downwards.
5. According to Claim 2, the movable LED screen panels (2) mentioned have rack gears (19) located on the backside for providing the necessary acceleration and movement for up-and-down motion. Additionally, the upper LED screen panel can be equipped with various drive elements.
6. According to Claim 2, the movable LED panels (2) mentioned have a structure with movable LED mechanisms on the back surface for stabilizing the vertical movement.
7. According to Claim 1 , this invention is a movable LED screen real product display unit that includes a position sensor-equipped string potentiometer (15) ensuring that the movable LED panels (2) stop when they reach the desired position.
8. According to Claim 1 , this invention is a movable LED screen real product display unit where the movable LED panels (2), when moving upwards, have a transparent-surfaced showcase (5) with touch interaction, revealing the product placed inside.
9. According to Claim 8, the showcase (5) mentioned has a lockable lid (14) for the placement of the product / item.1 ©.According to Claim 8, the showcase (5) mentioned has an LED screen panel (stretch bar panel screen) (16) integrated for presenting the product / item.
11. According to Claim 8, the showcase (5) mentioned has lighting channels / spots / stripe LED system (1 1 ) that illuminate the product placed inside when the movable LED screen panels (2) move upwards.
Citation Information
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