Method and apparatus for information interaction, device, and storage medium

Abstract

Embodiments of the present invention provide a method and apparatus for information interaction, a device, and a storage medium. The method for information interaction comprises: in response to a determination to present a target media item to a user, on the basis of an account category of a publisher of the target media item, determining a target presentation style matching the account category from a plurality of presentation styles, each presentation style at least defining the type of information to be presented; and in the process of the target media item being presented on a media presentation page, in a region adjacent to description information of the target media item on the media presentation page, presenting subject information related to the publisher in the target presentation style, the subject information at least comprising identification information of the publisher.

Description

Methods, apparatus, devices and storage media for information exchange

[0001] This application claims priority to Chinese Patent Application No. 202411847465.0, filed on December 13, 2024, entitled "Method, Apparatus, Device and Storage Medium for Information Interaction", the entire contents of which are incorporated herein by reference. Technical Field

[0002] The exemplary embodiments disclosed herein generally relate to the field of computers, and particularly to methods, apparatuses, devices, and computer-readable storage media for information interaction. Background Technology

[0003] Currently, an increasing number of platforms (such as applications and websites) are designed to provide users with various services. For example, users can publish, browse, and view various multimedia content (such as videos) on these platforms. In some scenarios, video publishers can interact with other users based on their published videos. In other scenarios, video publishers can also recommend other objects to other users along with their video publications. Therefore, it is desirable to provide users with a way to distinguish between different account types corresponding to the media items they are viewing. Summary of the Invention

[0004] In a first aspect of this disclosure, a method for information interaction is provided, comprising: in response to presenting a target media item to a user, determining a target presentation style matching the account category from a plurality of presentation styles based on the account category of the publisher of the target media item, each presentation style defining at least a type of information to be presented; and during the presentation of the target media item on a media presentation page, presenting, in the target presentation style, subject information related to the publisher in an area adjacent to the descriptive information of the target media item on the media presentation page, the subject information including at least the publisher's identification information.

[0005] In a second aspect of this disclosure, an apparatus for information interaction is provided, comprising: a presentation style determination module configured to, in response to presenting a target media item to a user, determine a target presentation style matching the account category from a plurality of presentation styles based on the account category of the publisher of the target media item, each presentation style defining at least a type of information to be presented; and a subject information presentation module configured to, during the presentation of the target media item on a media presentation page, present subject information related to the publisher in the target presentation style in an area adjacent to the descriptive information of the target media item on the media presentation page, the subject information including at least the publisher's identification information.

[0006] In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. When executed by the at least one processor, the instructions cause the device to perform the methods of the first or second aspect.

[0007] In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The computer-readable storage medium stores computer-executable instructions that can be executed by a processor to implement the method of the first aspect.

[0008] According to a fifth aspect of this disclosure, a computer program product is provided, including computer-executable instructions, wherein the computer-executable instructions, when executed by a processor, implement the method of the first aspect.

[0009] It should be understood that the content described in this content section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0010] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

[0011] Figure 1 shows a schematic diagram of an example environment in which embodiments of the present disclosure can be implemented;

[0012] Figures 2A to 2E illustrate schematic diagrams of example user interfaces according to some embodiments of the present disclosure;

[0013] Figure 3 shows a flowchart of a process for information interaction according to some embodiments of the present disclosure;

[0014] Figure 4 shows a block diagram of an apparatus for information interaction according to some embodiments of the present disclosure; and

[0015] Figure 5 shows a block diagram of an electronic device capable of implementing several embodiments of the present disclosure. Detailed Implementation

[0016] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0017] In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below.

[0018] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0019] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure through appropriate means in accordance with relevant laws and regulations, and user authorization should be obtained.

[0020] For example, in response to receiving a user's active request, a prompt message is sent to the user to clearly inform the user that the requested operation will require the acquisition and use of the user's personal information, thereby enabling the user to choose whether to provide personal information to the software or hardware such as electronic devices, applications, servers or storage media that perform the operation of the technical solution disclosed herein, based on the prompt message.

[0021] As an optional but non-restrictive implementation, in response to a user's active request, a prompt message can be sent to the user, such as a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0022] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0023] Figure 1 illustrates a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. In this example environment 100, an application 120 is installed on an electronic device 110. A user 140 can interact with the application 120 via the electronic device 110 and / or an attached device of the electronic device 110.

[0024] In some embodiments, application 120 may be a content sharing application (e.g., a video application primarily for video sharing, or other applications for sharing content such as audio, images, etc.), a content editing application, a content creation application, etc. Application 120 can provide user 140 with various services related to media items (also referred to as media content, media data, multimedia content, multimedia items, media content items, etc.), including browsing, commenting, forwarding, creating (e.g., shooting and / or editing), and publishing media content. In some embodiments, application 120 may also be any other suitable application capable of displaying media items. In this document, "media item" includes one or more types of content, such as video, images, GIFs, image sets, audio, text, etc.

[0025] In environment 100 of Figure 1, if application 120 is active, electronic device 110 can display the interface 150 of application 120. Interface 150 may include various interfaces provided by application 120, such as media content presentation interfaces, media content creation interfaces, media content publishing interfaces, etc. Application 120 can provide media content editing functions (e.g., application 120 can be a video editing application) to support editing (e.g., video editing) of media content within application 120. Application 120 can also provide interactive functions, including interaction with other users (e.g., adding friends) and interaction with various types of content (e.g., liking, saving, commenting, etc.).

[0026] The interface 150 provided by application 120 may include at least a media presentation page (also known as a media playback page, media recommendation page, content recommendation page, etc.) for presenting media items, and a user page for presenting the historical media items published by the publisher of the media items. If the publisher is a user (i.e., a merchant) corresponding to an e-commerce store or an object recommender, the interface 150 may also include an object presentation page for presenting a group of objects associated with the publisher.

[0027] In some embodiments, electronic device 110 communicates with server 130 to provide services to application 120. Electronic device 110 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, positioning devices, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, electronic device 110 can also support any type of user-facing interface (such as "wearable" circuitry). Server 130 can be various types of computing systems / servers capable of providing computing power, including but not limited to mainframes, edge computing nodes, computing devices in cloud environments, etc.

[0028] It should be understood that the structure and function of environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of this disclosure.

[0029] As briefly described above, users can publish, browse, and view various multimedia content (such as videos) on the platform. However, the presentation of the publisher's main information is weak, regardless of the specific distribution scenario. For example, for videos published by a publisher, the interface only displays the publisher's avatar and a follow control for following that publisher. Therefore, users often cannot distinguish between different types of publisher accounts.

[0030] According to embodiments of this disclosure, an improved information interaction scheme is provided. According to this scheme, if a target media item is to be presented to a user, a target presentation style matching the account category is determined from multiple presentation styles based on the publisher's account category of the target media item. Each presentation style defines at least the type of information to be presented. Accordingly, during the presentation of the target media item on the media presentation page, in the area adjacent to the description information of the target media item on the media presentation page, the publisher-related main information is presented in the target presentation style. This main information includes at least the publisher's identification information.

[0031] Therefore, presenting the publisher's main information in the target area in different styles based on the publisher's account category can enhance users' awareness of the publisher's main information.

[0032] The following description continues with reference to the accompanying drawings, which will now include some exemplary embodiments of this disclosure. It should be understood that the pages shown in the drawings are merely examples, and various page designs are possible in practice. The various graphic elements on the page may have different arrangements and different visual representations, one or more elements may be omitted or replaced, and one or more other elements may also be present. The embodiments of this disclosure are not limited in this respect. Furthermore, the exemplary embodiments will be described below primarily with respect to electronic device 110. It should be understood that the actions described with respect to electronic device 110 may also be performed by application 120 on electronic device 110, or by application 120 in collaboration with its server (e.g., server 130). In some embodiments, in a scenario where application 120 is in collaboration with its server (e.g., server 130), application 120 may request the server to provide subject information to be presented, and receive the determined subject information from the server for presentation in a designated area of ​​the media presentation page.

[0033] Some embodiments of the present disclosure for information interaction will now be described with reference to Figures 2A to 2E. Figures 2A to 2E show schematic diagrams of example interfaces 200A to 200E for information interaction according to some embodiments of the present disclosure.

[0034] In embodiments of this disclosure, if the electronic device 110 wants to present a target media item to a user, it determines a target presentation style that matches the account category from multiple presentation styles based on the account category of the publisher of the target media item. Each presentation style defines at least the type of information to be presented. In some embodiments, the media content items provided by the electronic device 110 to the user 140 may be videos, images, image sets, text and image content, etc., in an information stream or live stream.

[0035] In some examples, electronic device 110 can determine a target presentation style that matches the publisher's current account category from multiple presentation styles, based on the different account categories of the publisher of the target media item. Each presentation style can define the type of information to be presented. Understandably, electronic device 110 can determine the presentation style corresponding to the current account category based on different visual styles and the type of information to be presented, so that user 140 can distinguish the publisher's account category.

[0036] In embodiments of this disclosure, during the process of presenting a target media item on a media presentation page, the electronic device 110 presents the main information related to the publisher in the target presentation style in the area adjacent to the description information of the target media item on the media presentation page.

[0037] In some embodiments, a media presentation page refers to a page used to display or push media items and other related information to a user. A set of media items that can be presented on a media presentation page can include various types of media items. The specific media items to be presented on the media presentation page can be determined according to application design needs. The type, presentation method, and logic of the specific media items to be displayed will vary in different scenarios.

[0038] In some embodiments, the media presentation page may include the information feed page of application 120, or it may include a recommendation information feed page. In some embodiments, the media presentation page may include the homepage of application 120, or a recommendation page among a set of homepage pages of application 120. The recommendation data displayed to the user on the recommendation page is sometimes also referred to as a recommendation information feed. In some embodiments, the media presentation page may include the homepage and / or other pages of application 120, such as a following page (where media data published by a group of users currently followed by the user is displayed), or a page that otherwise aggregates or categorizes media data. The embodiments of this disclosure do not limit the specific type of media presentation page, as long as the specific media content items can be presented on the page.

[0039] In some embodiments, the subject information related to the publisher includes at least the publisher's identification information. As shown in the example interface 200A of FIG2A, when the application 120 is active, the electronic device 110 can present the interface 150 of the application 120 (e.g., media presentation page 200A). It is understood that during the playback of a target media item (e.g., a video) on the media presentation page 200A by the electronic device 110, the subject information related to the publisher can be presented in the target presentation style in the area 211 (e.g., above the video title) adjacent to the description information of the currently played video (e.g., the title 210 of the video) on the media presentation page 200A.

[0040] In some embodiments, the topic information associated with the publisher includes at least the publisher's identification information. In some embodiments, the identification information may include the publisher's username. As shown in the example interface 200A of FIG2A, the electronic device 110 displays the publisher's username 213 in area 211. In some embodiments, the identification information may also include the publisher's avatar. As shown in FIG2A, the electronic device 110 displays the publisher's avatar 212 in area 211.

[0041] In some embodiments, the subject information may also include the publisher's tag information under the account category. In some examples, if the electronic device 110 determines that the publisher's account category is an account used for recommending objects (e.g., products) (also referred to as an account with a showcase), it can present the tag information corresponding to that publisher in area 211 in a presentation style. In some examples, the showcase indicator can display the publisher's works, products, and other related content. Accordingly, other users can learn about the publisher's characteristics and style through the showcase. In some examples, if the electronic device 110 determines that the publisher's account category indicator is associated with an e-commerce store account (also referred to as an account with an e-commerce store), it can present the tag information corresponding to that publisher in area 211 in another presentation style. In some examples, an account with an e-commerce store can be understood as each store can be bound to a separate account to achieve integrated association between the account and the store.

[0042] Understandably, if electronic device 110 determines that the publisher's account type is an account, then the corresponding subject information of the publisher may not include tag information. Additionally, if electronic device 110 determines that the publisher's account type is an account, then the corresponding subject information of the publisher may also include tag information. For example, for publishers with social attribute information, their corresponding subject information includes tag information. However, this is merely exemplary, and this disclosure does not impose any limitations.

[0043] In some embodiments, tag information may include attribute tags for the publisher under the account category. It is understood that if publisher A's account category is for recommending objects (e.g., products), then publisher A's corresponding attribute tags may indicate a user with a certain number of followers and influence. As shown in the example interface 200B of Figure 2B, if electronic device 110 determines that publisher XX's account category is for recommending objects (e.g., products), then publisher XX's corresponding tag information may include attribute tag X 222. For example, e-commerce influencer certification, yellow V identity certification.

[0044] In other examples, if publisher A's account category indicates an account associated with an e-commerce store, then the attribute tags included in publisher A's subject information can indicate the e-commerce store's attribute information. In some embodiments, if electronic device 110 determines that the account category belongs to an e-commerce store, it can determine the tag information based on the e-commerce store's category. In some examples, the attribute tags included in the subject information can be determined based on the e-commerce store's category.

[0045] As shown in the example interface 200C in Figure 2C, if the electronic device 110 determines that the account category of publisher A is associated with the e-commerce store's account, then the tag information corresponding to publisher A can include attribute tag 232. For example, if the e-commerce store's category is a first-category store (e.g., XX flagship store), then attribute tag 232 can be the tag corresponding to a first-category store. As shown in the example interface 200E in Figure 2E, if the e-commerce store's category is a second-category store, then attribute tag 252 can be the tag corresponding to a second-category store or the store's recommendation reason tag.

[0046] In some embodiments, the tag information may also include the publisher's rating tag under the account category. It is understood that if publisher A (i.e., the object recommender) has an account category for recommending objects (e.g., products), then the rating tag corresponding to publisher A may indicate publisher A's historical rating scores. As shown in the example interface 200B of Figure 2B, if the electronic device 110 determines that publisher A's account category is an account for recommending objects, then the tag information corresponding to publisher A may include score tag 223.

[0047] In other examples, if publisher A's account category indicates an account associated with an e-commerce store, then the score tag included in publisher A's main information can indicate the e-commerce store's historical rating score among the user group. As shown in example interface 200C of Figure 2C, if it is determined that publisher A's account category indicates an account associated with an e-commerce store, then the tag information corresponding to publisher A can include score tag 233.

[0048] In some embodiments, the publisher's tag information under the account category includes multiple tags. When determining which tag information to present in the target presentation style, if the electronic device 110 determines that the number of multiple tags is greater than a predetermined number, it can determine at least one tag to be presented in the area from the multiple tags according to predetermined rules. In some examples, if the electronic device 110 determines that the number of tags to be presented is greater than a predetermined number, it can present at least one of the multiple tags according to priority. It is understood that if the tags to be presented exceed the display area, one or more tags with lower priority are hidden according to priority.

[0049] It should be understood that this is only an example presentation style for a specific account type. In actual applications, depending on the specific account and specific needs, different information types can be configured for different presentation styles. The embodiments disclosed herein do not limit this.

[0050] In some embodiments, each presentation style can also define a visual style for identification information. In some examples, each presentation style can define a visual style for the avatar; for example, electronic device 110 can present the publisher's avatar as a square, circle, etc., based on different account categories. As shown in example interfaces 200A and 200B in Figures 2A and 2B, in scenarios where the publisher's account category is an account and / or an account category used for recommending objects (e.g., products), the publisher's corresponding avatars 212 and 211 can be circular. As shown in example interfaces 200C and 200D in Figures 2C and 2D, in scenarios where the publisher's account category indicates the account category associated with an e-commerce store, the publisher's corresponding avatars 235 and 244 can be square. However, these are merely exemplary, and this disclosure does not limit them.

[0051] In some examples, each presentation style can define the visual style of the username. For example, the username can be presented with different colors, fonts, and other visual styles based on different account categories. As shown in example interfaces 200A and 200B in Figures 2A and 2B, in scenarios where the publisher's account category is "account" and / or an account category used for recommending objects (e.g., products), the font and color corresponding to the publisher's usernames 213 and 221 can be regular fonts and colors (e.g., white). As shown in example interfaces 200C and 200D in Figures 2C and 2D, in scenarios where the publisher's account category indicates the account category associated with an e-commerce store, the font and color corresponding to the publisher's usernames 231 and 241 can be highlighted fonts and colors (e.g., the font can be bolded, and / or the font can be presented in gold). However, these are merely examples, and this disclosure does not limit them.

[0052] Furthermore, each presentation style can also define the visual style of the tag information. In some examples, the electronic device 110 can determine the tag information that matches the current account category based on different account categories and present the tag information with different visual styles. As shown in the example interface 200B of Figure 2B, in the scenario where the publisher's account category is an account category for recommending objects (e.g., products), the tag information related to the publisher (e.g., X attribute tag 222, score tag 223) can be presented with a regular visual style (e.g., regular color). As shown in the example interface 200C of Figure 2C, in the scenario where the publisher's account category belongs to the account category with a store, the tag information related to the publisher (e.g., A attribute tag 232, A score tag 233) can be highlighted. For example, A attribute tag 232 and A score tag 233 can be presented with colors different from the regular ones. The electronic device 110 can also thicken the borders corresponding to A attribute tag 232 and A score tag 233.

[0053] For ease of understanding, the following examples will be taken as accounts, accounts used for recommendation, and accounts associated with e-commerce stores. Figures 2A to 2D will be used to describe how this disclosure presents different main information in the area adjacent to the descriptive information of the target media item based on different account categories and in different presentation styles.

[0054] As shown in Figure 2A, in a scenario where the publisher's account type is "account," the electronic device 110 can display the publisher's avatar 212, username 213, and a control 214 for following the publisher in the area 211 above the title 210. Accordingly, the electronic device 110 can display the publisher's avatar 212 in a visual style (e.g., circular). As shown in Figure 2B, in a scenario where the publisher's account type is "account for recommended users," the electronic device 110 can display the publisher's avatar 225, username 221, X attribute tag 222, score tag 223, and number of followers 224 in the area 211 above the title 220. Accordingly, the electronic device 110 can display the publisher's avatar 225 in a visual style (e.g., circular).

[0055] As shown in Figure 2C, in a scenario where the publisher's account category indicates an account associated with an e-commerce store, the electronic device 110 can display the publisher's avatar 235, username 231 (e.g., XXX flagship store), A attribute tag 232 (e.g., XXX flagship tag), A score tag 233, and number of followers 234 in the area 211 above the title 230. Accordingly, the electronic device 110 can present the publisher's avatar 235 in a visual style (e.g., square). Additionally, the electronic device 110 can also highlight the publisher's main information, for example, by presenting the avatar 235 and username 231 in a different color than usual, and by bolding the borders corresponding to the A attribute tag 232, A score tag 233, and number of followers 234, etc.

[0056] As shown in Figure 2D, in the scenario where the e-commerce store is a third-category store, the electronic device 110 can display the publisher's avatar 244, username 241, B score tag 242, and follower count 243 in the area 211 above the title 240. Accordingly, the electronic device 110 can present the publisher's avatar 244 in a visual style (e.g., square). Additionally, the electronic device 110 can also highlight the publisher's main information, for example, by presenting the avatar 244 and username 241 in a different color than usual, and by thickening the borders corresponding to the B score tag 242 and follower count 243, etc.

[0057] As shown in Figure 2E, in the scenario where the e-commerce store is a second-category store, the electronic device 110 can display the publisher's avatar 255, username 251, attribute tags 252, score tags 253, and follower count 254 in the area 211 above the title 250. Accordingly, the electronic device 110 can display the publisher's avatar 255 in a visual style (e.g., square). Additionally, the electronic device 110 can display the avatar 255, username 251, attribute tags 252, score tags 253, and follower count 254 in a conventional visual style.

[0058] The following describes an embodiment of user interaction based on target media items published by a publisher. In some embodiments, the electronic device 110 may also provide an information entry point associated with the publisher on the media presentation page. In some examples, the information entry point may be presented in area 211, whereby the user 140 can click on information such as avatar, username, etc., to view the interface related to the publisher. Furthermore, if the electronic device 110 receives a trigger on the information entry point and determines that the account category is a predetermined category, it can switch from the media presentation page to the object information page corresponding to the object list associated with the publisher.

[0059] As shown in Figure 2B, in a scenario where the account category is for recommended users, if electronic device 110 receives a click from user 140 on an information entry point (e.g., username 221, avatar 211, etc.), it can switch to the corresponding information page of the recommended user list. In some examples, if electronic device 110 receives a click from user 140 on an information entry point (e.g., username 221, avatar 211, etc.), it can also switch to the publisher's personal page. As shown in Figure 2C, in a scenario where the account category is for indicating an e-commerce store, if electronic device 110 receives a click from user 140 on an information entry point (e.g., username 231, avatar 235, etc.), it can switch to the corresponding information page of that e-commerce store.

[0060] In some embodiments, if the electronic device 110 determines that the relevance between the content of a target media item and a target object in an object list exceeds a predetermined threshold, it will display the target object at the top of the object list on the object information page. In some embodiments, the electronic device 110 may determine the relevance between the content of the target media item and the target object based on the similarity between the content of the target media item and the target object in the object list. In some examples, if the electronic device 110 determines that the relevance between the content of the target media item and the target object in the object list exceeds a threshold, it may place the target object at the top of the object information page. For example, the electronic device 110 may display objects related to the video content in the top area of ​​the object information page (e.g., the first position on the left in the top area).

[0061] In some embodiments, if the electronic device 110 determines that the relevance between the content of a target media item and a target object in an object list exceeds a predetermined threshold, it highlights the target object on the object information page. In some examples, the electronic device 110 may highlight the target object if it determines that the relevance between the content of a target media item and a target object in an object list exceeds a threshold. In some examples, the electronic device 110 may also place the target object at the top and highlight it at the beginning of the object information page. In some examples, the electronic device 110 may also present identification information associated with the target object, which may indicate the relevance between the target object and previous target media items.

[0062] In some embodiments, a recommendation object indicates the object that the recommendation requester needs to present to the user, such as a single product, a product category, an entire store, a service, etc. In some embodiments, the recommendation object is associated with media content by the publisher of the media content so that it can be presented to the user along with the media content to achieve the purpose of recommending the object. For example, in an e-commerce scenario, recommendation objects include products configured to be presented along with videos.

[0063] In summary, this disclosure presents the publisher's main information in different display styles in the area based on the publisher's account category, which can enhance users' awareness of the publisher's main information and make it easier to distinguish the different account types corresponding to the media item being viewed.

[0064] Example process

[0065] Figure 3 shows a flowchart of a process 300 for information interaction according to some embodiments of the present disclosure. Process 300 can be implemented at electronic device 110. Process 300 is described below with reference to Figure 1.

[0066] In box 410, in response to presenting a target media item to a user, the electronic device 110 determines a target presentation style that matches the account category from multiple presentation styles based on the account category of the publisher of the target media item, each presentation style defining at least the type of information to be presented.

[0067] In box 420, during the process of the target media item being presented on the media presentation page, the electronic device 110 presents the main information related to the publisher in the target presentation style in the area adjacent to the description information of the target media item on the media presentation page. The main information includes at least the publisher's identification information.

[0068] In some embodiments, the subject information also includes the publisher's tag information under the account category.

[0069] In some embodiments, the identification information includes at least one of the following: the publisher's username, the publisher's avatar; and / or the tag information includes at least one of the following: the publisher's attribute tag under the account category, the publisher's rating tag under the account category.

[0070] In some embodiments, the tag information is determined in the following way: in response to the account category belonging to the account category corresponding to the e-commerce store, the tag information is determined based on the category of the e-commerce store.

[0071] In some embodiments, the publisher's tag information under the account category includes multiple tags, and the presentation of the publisher-related subject information in the target presentation style includes: in response to the number of multiple tags being greater than a predetermined number, determining at least one tag to be presented in the area from the multiple tags according to a predetermined rule.

[0072] In some embodiments, each presentation style further defines at least one of the following: a visual style for identification information, and a visual style for label information.

[0073] In some embodiments, an information entry point associated with the publisher is provided on the media presentation page. The process 300 further includes: in response to the triggering of the information entry point and in response to the account category being a predetermined category, switching from the media presentation page to the object information page corresponding to the object list associated with the publisher.

[0074] In some embodiments, process 300 further includes: in response to determining that the degree of association between the content of the target media item and the target object in the object list exceeds a predetermined threshold, presenting the target object at the top of the object list on the object information page, and / or highlighting the target object on the object information page.

[0075] Example devices and equipment

[0076] Embodiments of this disclosure also provide corresponding apparatus for implementing the above methods or processes.

[0077] Figure 4 shows a schematic structural block diagram of an apparatus 400 for information interaction according to certain embodiments of the present disclosure. The apparatus 400 may be implemented as or included in an electronic device 110. The various modules / components in the apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0078] As shown in Figure 4, the device 400 includes a presentation style determination module 410, configured to, in response to presenting a target media item to a user, determine a target presentation style matching the account category from multiple presentation styles based on the publisher's account category of the target media item. Each presentation style defines at least the type of information to be presented. The device 400 also includes a main information presentation module 420, configured to, during the presentation of the target media item on the media presentation page, present publisher-related main information in the area adjacent to the description information of the target media item on the media presentation page using the target presentation style. The main information includes at least the publisher's identification information.

[0079] In some embodiments, the subject information also includes the publisher's tag information under the account category.

[0080] In some embodiments, the identification information includes at least one of the following: the publisher's username, the publisher's avatar; and / or the tag information includes at least one of the following: the publisher's attribute tag under the account category, the publisher's rating tag under the account category.

[0081] In some embodiments, the tag information is determined in the following way: in response to the account category belonging to the account category corresponding to the e-commerce store, the tag information is determined based on the category of the e-commerce store.

[0082] In some embodiments, the publisher's tag information under the account category includes multiple tags, and the main information presentation module 420 is further configured to determine at least one tag to be presented in the area from the multiple tags according to a predetermined rule in response to the number of multiple tags being greater than a predetermined number.

[0083] In some embodiments, each presentation style further defines at least one of the following: a visual style for identification information, and a visual style for label information.

[0084] In some embodiments, an information entry associated with the publisher is provided in the media presentation page. The device 400 also includes an object information page presentation module, which is configured to switch from the media presentation page to the object information page corresponding to the object list associated with the publisher in response to the triggering of the information entry and in response to the account category being a predetermined category.

[0085] In some embodiments, the apparatus 400 further includes an object presentation module configured to, in response to determining that the degree of association between the content of the target media item and the target object in the object list exceeds a predetermined threshold, present the target object at the top of the object list on the object information page, and / or highlight the target object on the object information page.

[0086] The units and / or modules included in device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units and / or modules can be implemented using software and / or firmware, such as machine-executable instructions stored on a storage medium. In addition to or as an alternative to machine-executable instructions, some or all of the units and / or modules in device 400 can be implemented at least partially by one or more hardware logic components. By way of example and not limitation, exemplary types of hardware logic components that can be used include field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), systems-on-chips (SoCs), complex programmable logic devices (CPLDs), and so on.

[0087] It should be understood that one or more steps in the above methods can be performed by appropriate electronic devices or combinations of electronic devices. Such electronic devices or combinations of electronic devices may, for example, include electronic device 110 and server 130 in Figure 1.

[0088] Figure 5 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 500 shown in Figure 5 is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. The electronic device 500 shown in Figure 5 can be used to implement the electronic device 110 of Figure 1.

[0089] As shown in Figure 5, electronic device 500 is in the form of a general-purpose electronic device. Components of electronic device 500 may include, but are not limited to, one or more processing units or processors 510, memory 520, storage devices 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. Processor 5105 may be a physical or virtual processor and is capable of performing various processes according to programs stored in memory 520. In a multiprocessor system, multiple processors execute computer-executable instructions in parallel to improve the parallel processing capability of electronic device 500.

[0090] Electronic device 500 typically includes multiple computer storage media. Such media can be any available media accessible to electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 520 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 530 can be removable or non-removable media and can include machine-readable media, such as flash drives, disks, or any other media capable of storing information and / or data and accessible within electronic device 500.

[0091] Electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks may be provided. In these cases, each drive may be connected to a bus (not shown) via one or more data media interfaces. Memory 520 may include computer program product 525 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0092] Communication unit 540 enables communication with other electronic devices via a communication medium. Additionally, the functionality of components of electronic device 500 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, electronic device 500 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network node.

[0093] Input device 550 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 560 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 500 can also communicate with one or more external devices (not shown) via communication unit 540 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 500, or with any device that enables electronic device 500 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input / output (I / O) interface (not shown).

[0094] According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

[0095] Various aspects of this disclosure are described herein with reference to flowchart illustrations and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer-readable program instructions.

[0096] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processing unit of the computer or other programmable data processing apparatus, they create means for implementing the functions / actions specified in one or more blocks of the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and / or other device to operate in a particular manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions / actions specified in one or more blocks of the flowchart and / or block diagram.

[0097] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions / actions specified in one or more boxes of a flowchart and / or block diagram.

[0098] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

[0099] Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

1. A method for information exchange, comprising: In response to presenting a target media item to a user, based on the publisher's account category of the target media item, a target presentation style matching the account category is determined from multiple presentation styles, each presentation style defining at least the type of information to be presented; and During the process of presenting the target media item on the media presentation page, in the area adjacent to the description information of the target media item on the media presentation page, the main information related to the publisher is presented in the target presentation style, and the main information includes at least the publisher's identification information.

2. The method according to claim 1, wherein the subject information further includes the publisher's tag information under the account category.

3. The method according to claim 1 or 2, wherein the identification information includes at least one of the following: The publisher's username, The poster's avatar; and / or The label information mentioned above includes at least one of the following: The publisher's attribute tags under the account category The publisher's rating tags under the account category.

4. The method according to claim 2, wherein the label information is determined in the following manner: In response to the fact that the account category belongs to the account category corresponding to the e-commerce store, the tag information is determined based on the category of the e-commerce store.

5. The method of claim 2, wherein the publisher's tag information under the account category includes multiple tags, and wherein presenting the main information related to the publisher in the target presentation style includes: In response to the fact that the number of the plurality of labels is greater than a predetermined number, at least one label to be presented in the area is determined from the plurality of labels according to a predetermined rule.

6. The method of claim 1, wherein each presentation style further defines at least one of the following: a visual style for the identification information, and a visual style for the label information.

7. The method according to any one of claims 1 to 6, wherein an information entry associated with the publisher is provided in the media presentation page, the method further comprising: In response to the triggering of the information entry point, and in response to the account category being a predetermined category, the system switches from the media presentation page to the object information page corresponding to the object list associated with the publisher.

8. The method according to claim 7, further comprising: In response to determining that the correlation between the content of the target media item and the target object in the object list exceeds a predetermined threshold, The target object is displayed at the top of the object list on the object information page, and / or The target object is highlighted on the object information page.

9. A device for information interaction, comprising: The presentation style determination module is configured to, in response to presenting a target media item to a user, determine a target presentation style that matches the account category of the publisher of the target media item from multiple presentation styles, wherein each presentation style defines at least the type of information to be presented; as well as The main information presentation module is configured to, during the process of the target media item being presented on the media presentation page, present main information related to the publisher in the area adjacent to the description information of the target media item on the media presentation page, in the target presentation style, wherein the main information includes at least the publisher's identification information.

10. An electronic device, comprising: At least one processor; as well as At least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor, the instructions causing the electronic device to perform the method according to any one of claims 1 to 8 when executed by the at least one processor.

11. A computer-readable storage medium having stored thereon computer-executable instructions that can be executed by a processor to implement the method according to any one of claims 1 to 8.

12. A computer program product comprising computer-executable instructions, wherein the computer-executable instructions, when executed by a processor, implement the method according to any one of claims 1 to 8.

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