Laundry product

Abstract

A laundry product comprising laundry particles and packaging; the laundry particles comprise a perfume composition and have a maximum dimension of 1 mm to 30 mm; the packaging comprises a receptacle formed from a material comprising cellulosic fibers and a barrier layer; wherein the perfume composition comprises 5 to 50 wt.% perfume ingredients having a vapor pressure of 24Pa or greater at 25°C.

Description

[0001] LAUNDRY PRODUCT

[0002] Field of the Invention

[0003] The present invention relates to perfumes for laundry beads.

[0004] Background of the Invention

[0005] Laundry beads or particles have become an important category of laundry products. These are particles or beads, which allow the consumer to dose additional benefit agents into the laundry process in addition to a laundry detergent or fabric conditioner. Laundry beads commonly comprise perfume, but may also comprise additional benefit agents such as anti-bacterial ingredients or softening ingredients.

[0006] Paper based packaging such as cardboard or pulp is also growing in popularity, due in part to its easy recyclability and the desire to reduce the use of plastic packaging. Paper based packaging behaves very differently to traditional plastic packaging, in particular the transmission of materials in and out of a sealed paper pack can be very different to a plastic pack. Paper packaging provides a benefit that the consumer can smell the fragrance before opening the pack this can attract the consumers attention to the product and help them make a decision on which product to buy without removing the lid of the packaging. However since laundry beads are sensitive to water, paper based packs often require a lining of some form to protect the contents from external conditions. These linings commonly restrict the egress of perfume from the packs.

[0007] Careful selection of ingredients such as perfumes is required when designing a product to be packaged in a paper-based pack with a lining to ensure the desired consumer experience is provided.

[0008] Summary of the Invention

[0009] It has been found that laundry particles comprising a perfume composition comprising 5 to 50 wt.% perfume ingredients having a vapor pressure of 24Pa (0.18 mmHg) or greater at 25°C , provide an enhanced consumer perfume experience when packaged in packaging comprising a receptacle formed from a material comprising cellulosic fibers and a barrier layer. In particular, an improved perfume experience before opening the package. Accordingly, in a first aspect of the present invention is provided a laundry product comprising laundry particles and packaging; the laundry particles comprise a perfume composition and have a maximum dimension of 1 mm to 30 mm; the packaging comprises a receptacle formed from a material comprising cellulosic fibers and a barrier layer; wherein the perfume composition comprises 5 to 50 wt.% perfume ingredients having a vapor pressure of 24Pa (0.18 mmHg) or greater at 25°C.

[0010] In a further aspect of the present invention is provided a method proving a fragrance experience to consumers before opening the lid of a package, wherein laundry particles comprising a perfume composition and having a maximum dimension of 1 mm to 30 mm are packaged in packaging comprising a receptacle formed from a material comprising cellulosic fibers and a barrier layer, and wherein the perfume composition comprises 5 to 50 wt.% perfume ingredients having a vapor pressure of 24Pa (0.18 mmHg) or greater at 25°C.

[0011] Detailed Description of the Invention

[0012] These and other aspects, features and advantages will become apparent to those of ordinary skill in the art from a reading of the following detailed description and the appended claims. For the avoidance of doubt, any feature of one aspect of the present invention may be utilised in any other aspect of the invention. The word “comprising” is intended to mean “including” but not necessarily “consisting of” or “composed of.” In other words, the listed steps or options need not be exhaustive. It is noted that the examples given in the description below are intended to clarify the invention and are not intended to limit the invention to those examples per se.

[0013] Similarly, all percentages are weight / weight percentages unless otherwise indicated. Except in the operating and comparative examples, or where otherwise explicitly indicated, all numbers in this description indicating amounts of material or conditions of reaction, physical properties of materials and / or use are to be understood as modified by the word “about”. Numerical ranges expressed in the format "from x to y" are understood to include x and y. When for a specific feature multiple preferred ranges are described in the format "from x to y", it is understood that all ranges combining the different endpoints are also contemplated. The laundry product described herein comprises laundry particles and packaging. The laundry particles are stored in the packaging.

[0014] Laundry particles

[0015] Laundry particles according to the present invention are a laundry composition designed to be used in addition to a laundry detergent and / or fabric conditioner. The particles have a maximum linear dimension of 1 mm to 30 mm, preferably 1.5 to 20 mm and most preferably 2 to 10 mm. The maximum linear dimension is the largest dimension of the particle. The dimensions of the particles of the present invention can be measured using Calipers.

[0016] The laundry particles comprise a perfume composition, the perfume composition comprises 5 to 50 wt.% perfume ingredients having a vapor pressure of 24Pa (0.18 mmHg) or greater at 25°C, preferably 7.5 to 40 wt.% and most preferably 10 to 30 wt.% by weight of the perfume composition. These ingredients will move out of a package formed from a material comprising cellulosic fibers and having a barrier layer, providing consumers with a perfume benefit before opening the lid of the package.

[0017] Suitable ingredients include alpha-angelica lactone, eucalyptol, hexyl acetate, prenyl acetate, ethyl 2-methylvalerateand limonene.

[0018] Vapor pressure is measured by Gas Saturation according to OECD Method 104. Ambient temperature is used (25°C) and ambient pressure (101325Pa). Samples are measured in triplicate for improved reliability.

[0019] The particles of the present invention preferably comprises 0.1 to 15 wt.% perfume composition, more preferably 0.5 to 8 wt. % perfume composition. This refers to perfume which is not encapsulated in a perfume microcapsule.

[0020] The laundry particles may be solid carrier particles, hydrogel particles or combinations thereof.

[0021] By solid carrier particles is meant a particle comprising a carrier material which provides a solid structure of the laundry particle. The compositions described herein preferably comprises at least 50 wt.% carrier materials, preferably 65 wt.%, more preferably 80 wt.% and most preferably at least 90 wt.% carrier materials, by weight of the composition. Generally, carrier materials may be any material which disperses, dissolves, disintegrates or solubilises in water. The composition may comprise one carrier material or a combination of different carrier materials.

[0022] Suitable carrier materials are preferably selected from the group consisting of: synthetic polymers (e g, polyethylene glycol, ethylene oxide / propylene oxide block copolymers, polyvinyl alcohol, polyvinyl acetate, and derivatives thereof), proteins (e.g., gelatin, albumin, casein), saccharides (e.g. dextrose, fructose, galactose, glucose, isoglucose, sucrose), polysaccharides (e.g., starch, xanthan gum, cellulose, or derivatives thereof), water-soluble or water dispersible fillers (e.g. sodium chloride, sodium sulfate, sodium carbonate / bicarbonate, zeolite, silica, clay), vegetable soap (e.g. coconut soap beads or palm soap), ethoxylated non-ionic surfactants (having a formula RIO(R2O)XH, wherein Ri preferably comprises 12 to 20 carbon atoms, R2 is C2H4 or mixture of C2H4 and C3H6 units and x = 8 to 120), urea and combinations thereof. Examples of suitable carrier materials include: water soluble organic alkali metal salt, water soluble inorganic alkaline earth metal salt, water soluble organic alkaline earth metal salt, water soluble carbohydrate, water soluble silicate, water soluble urea, starch, xanthan gum, dextrose, clay, water insoluble silicate, citric acid carboxymethyl cellulose, fatty acid, fatty alcohol, glyceryl diester of hydrogenated tallow, glycerol, polyvinyl alcohol, non-ionic surfactants sold under the trade name Lutensol ex. BASF and combinations thereof. Preferred carrier materials may be selected from the group consisting of synthetic polymers (eg, polyethylene glycol, ethylene oxide / propylene oxide block copolymers, polyvinyl alcohol, polyvinyl acetate, and derivatives thereof), polysaccharides (e.g., starch, xanthan gum, cellulose, or derivatives thereof), saccharides (e.g., dextrose, fructose, galactose, glucose, isoglucose, sucrose), vegetable soap (eg. coconut soap beads or palm soap), urea, ethoxylated non-ionic surfactants (having a formula RIO(R2O)XH, wherein R1 preferably comprises 12 to 20 carbon atoms, R2 is C2H4 or mixture of C2H4 and C3H6 units and x = 8 to 120) and combinations thereof. More preferably carriers are selected from polyethylene glycol, starch, dextrose, coconut soap beads, palm soap, urea and combinations thereof.

[0023] Preferred synthetic polymers for the present invention include polyethylene glycols. Preferably the polyethylene glycol has a weight average molecular weight between 3000 and 14000, preferably between 4000 and 12000. Synthetic polymers preferably comprise carbon derived from non-petrochemical sources. Such sources preferably include carbon capture and biomass.

[0024] By hydrogel particles is meant the gel formed by a hydrocolloid and salt in water. Hydrocolloids are natural or synthetic polymers that form gels or viscous solutions in aqueous systems. Hydrocolloids increase the viscosity of the water by either binding water molecules (hydration) or absorbing and enveloping the water in their interconnected macromolecules, while at the same time restricting the mobility of the water.

[0025] Examples of suitable hydrocoloids are preferably selected from: fully synthetic compounds, such as polyacrylic and polymethacrylic compounds, vinyl polymers, polycarboxylic acids, polyethers, polyimines and polyamides, natural compounds, such as agar-agar, carrageenan, tragacanth, gum arabic, alginates, pectins, polyoses, guar flour, alginate, locust bean gum, starch, dextrins, gelatin, xanthan gum and casein, modified natural substances, such as carboxymethyl cellulose and other cellulose ethers, hydroxyethyl and hydroxypropyl cellulose, and inorganic compounds, such as polysilicic acids, clay minerals such as montmorillonites, zeolites and silicic acids. Preferably the hydrocolloid of the present invention is derived from a natural source (modified or unmodified), i.e. vegetable (including seaweeds), animal or microbial derived polymers. In other words the hydrocolloid is isolated from vegetable sources (including seaweeds), animal sources or bacterial sources. Preferably the hydrocolloid comprises natural polymers selected from: agar, carrageenan, tragacanth, gum arabic, alginates, pectins, polyoses, guar flour, alginate, locust bean gum, starch, dextrins, gelatin and / or casein, xanthan gum, carboxymethyl cellulose and other cellulose ethers, hydroxyethyl and hydroxypropyl cellulose and combinations thereof. More preferably the hydrocolloids comprises a material selected from: agar, gelatin, carrageenan, alginate, locust bean gum, pectin, xanthan gum, carboxymethyl cellulose, micorcrystaline cellulose and combinations thereof. Most preferably the hydrocolloid comprises carrageenan, more preferably the hydrocolloid comprises kappa carrageenan.

[0026] The hydrogel particles preferably comprise 0.5 to 5 wt.% hydrocolloid by weight of the laundry composition, more preferably 1 to 3 wt.% hydrocolloid, most preferably 1.25 wt.% to 2.5 wt.% hydrocolloid by weight of the laundry composition.

[0027] The salt of the hydrogel particles preferably comprises monovalent salt. Preferably the cation is selected from sodium, potassium, calcium, lithium and combinations thereof. Preferably the anion comprises chloride. More preferably the salt comprises salt selected from: sodium chloride, potassium chloride, calcium chloride, lithium chloride and combinations thereof. Most preferably the salt comprises salt selected from sodium chloride and / or potassium chloride. The combination of sodium chloride and potassium chloride provide the optimal dissolution and product robustness.

[0028] The salt may be added directly to the composition neat or in a solution for example a salt water solution. Alternatively the composition maybe dropped into a curing bath comprising the salt wherein the salt ‘cures’ the composition and becomes part of the composition.

[0029] The hydrogel particles preferably comprise 0.00001 to 3 wt. % salt by weight of the laundry composition, more preferably 0.00005 to 2 wt.% salt, even more preferably 0.0001 to 1 wt.% salt, most preferably 0.0005 to 0.5 wt.% salt.

[0030] The hydrogel particles described here preferably comprise 50 to 99 wt.% water, by weight of the laundry composition. More preferably 65 to 98 wt.% water, more preferably 70 to 97 wt.% water, even more preferably 75 to 96 wt.% water, even more preferably 80 to 95 wt.% water, most preferably 85 to 95 wt.% water, by weight of the laundry composition.

[0031] The laundry particles preferably further comprise perfume microcapsules. The particles of the present invention preferably comprises 0.1 to 15 wt.% perfume microcapsules, more preferably 0.5 to 8 wt. % perfume microcapsules. The weight of microcapsules is of the material as supplied.

[0032] The encapsulating materials, preferably comprise, but are not limited to; aminoplasts, proteins, polyvynl acetates, polyurethanes, polyacrylates, polymethacrylates, polysaccharides, polyamides, polyolefins, gums, silicones, lipids, modified cellulose, polyphosphate, polystyrene, polyesters or combinations thereof. More preferably the encapsulating materials comprise polyvinyl acetate, proteins, polysaccharides or combinations thereof.

[0033] Perfume microcapsules of the present invention can be friable microcapsules and / or moisture activated microcapsules. By friable, it is meant that the perfume microcapsule will rupture when a force is exerted. By moisture activated, it is meant that the perfume is released in the presence of water. The particles of the present invention preferably comprises friable microcapsules. Moisture activated microcapsules may additionally be present. Examples of a microcapsules which can be friable include aminoplast microcapsules. Perfume components contained in a microcapsule may comprise odiferous materials and / or pro-fragrance materials.

[0034] Particularly preferred perfume components contained in a microcapsule are blooming perfume components and substantive perfume components. Blooming perfume components are defined by a boiling point less than 250°C and a LogP greater than 2.5. Preferably the encapsulated perfume compositions comprises at least 20 wt.% blooming perfume ingredients, more preferably at least 30 wt.% and most preferably at least 40 wt.% blooming perfume ingredients. Substantive perfume components are defined by a boiling point greater than 250°C and a LogP greater than 2.5. Preferably the encapsulated perfume compositions comprises at least 10 wt.% substantive perfume ingredients, more preferably at least 20 wt.% and most preferably at least 30 wt.% substantive perfume ingredients. Boiling point is measured at standard pressure (101325Pa, 760 mm Hg). Preferably a perfume composition will comprise a mixture of blooming and substantive perfume components. The perfume composition may comprise other perfume components.

[0035] It is commonplace for a plurality of perfume components to be present in a microcapsule. In the compositions for use in the present invention it is envisaged that there will be three or more, preferably four or more, more preferably five or more, most preferably six or more different perfume components in a microcapsule. An upper limit of 300 perfume components may be applied.

[0036] The microcapsules may comprise perfume components and a carrier for the perfume ingredients, such as zeolites or cyclodextrins.

[0037] The particles may comprise further benefit agents, these may aid in the cleaning of fabrics, may protect the fabrics from any form of damage (such a colour fade or abrasion to the fabrics) or may impart benefits to the fabrics such as anti-wrinkle, softening or perfuming. Preferred benefit agent may be selected from film forming polymers, fluorescers, dye-transfer inhibitors, natural oils, fabric softening actives, enzymes, shading dyes, antibacterial agents and combinations thereof.

[0038] The laundry particles preferably comprise dye to colour the particles, i.e. dyes that are nonsubstantive to fabrics. Suitable dyes include those marketed under the Liquitint trade name ex. Millikin Chemical. In all compositions, particularly those comprising a saccharide, it may be preferable to include bitter material such as Bitrex ex Johnson Matthey Fine Chemicals, due to the sweetness of the saccharide.

[0039] The laundry particles of the present invention are preferably homogeneously structured. By homogeneous, it is meant that there is a continuous phase throughout the product. There is not a core and shell type structure. Any particles present such as perfume microcapsules will be distributed within the continuous phase. The continuous phase is provided predominately by the carrier materials or hydrogel.

[0040] The laundry particles may be any shape or size suitable for dissolution in the laundry process. Preferably, each individual particle of the solid composition has a mass of between 0.95mg to 5 grams, more preferably 0.01 to 1 gram and most preferably 0.02 to 0.5 grams.

[0041] The shape of the particles may be selected for example from spherical, hemispherical, compressed hemispherical, lentil shaped, oblong, or planar shapes such as petals. Molds may be used to produce the desired shapes. A preferred shape for the particles is hemispherical, i.e. a dome shape wherein the height of the dome is less than the radius of the base. When the particles are compressed hemispherical, it is preferred that diameter of the substantially flat base provides the maximum linear dimension and the height of the particle is 1-5mm, more preferably 2-3mm.

[0042] Laundry particles comprising a solid carrier material may be in any suitable form, for example: powder, pellet, tablet, prill, pastille or extrudate. Preferably the composition in the form of a pastille or extrudate. Pastilles can, for example, be produced using ROTOFORMER Granulation Systems ex. Sandvick Materials.

[0043] Laundry particles comprising a hydrogel may be made by: i) mixing a salt curing composition with the other ingredients in the composition; or ii) preparing a composition containing all ingredients other than the salt, then exposing this mixture to a salt curing solution.

[0044] Hydrogel particles may be prepared by mixing the ingredients with water and pouring into a mould to set. Packaging

[0045] The packaging comprises a receptacle formed from a material comprising cellulosic fibers.

[0046] The receptable preferably comprises a container and a lid. The lid may be separable from the container, i.e. a separate entity which may be entirely removed from the container to access the contents of the container, or it may be attached to the container for example by means of a hinge or other suitable mechanism.

[0047] The receptable is formed from a material comprising cellulosic fibers. Preferably the receptacle is formed from cardboard (such as paperboard or corrugated fiberboard), paper pulp or other cellulosic fiber materials. More preferably the receptacle is formed from cardboard or paper pulp, most preferably cardboard. The cardboard may for example be a laminate structure, a composite structure, or a corrugated structure. Preferably the receptacle is formed from recycled materials i.e. from cellulosic fibres previously used in industry or by consumers. Paper pulp may be preferable when the receptacle comprises aspects which need to be molded. It may be that case that the container and the lid of the receptable are made from different materials, for example the container being made from cardboard and the lid from paper pulp.

[0048] Preferably the density of the material comprising cellulosic fibres is 100 g / m2.

[0049] When using cardboard, the cardboard may comprise multiple sheets of material. In this case there may be disposed a sheet of corrugated cardboard between the sheets. The receptible may be manufactured in the form of a sheet or blank, which is folded to make a container and lid. In this case preferably the sheet or blank is shaped to form the whole container from one sheet or blank. Most preferably the sheet or blank is weakened (such as by scoring) to aid the folding process. The sheet of blank may include flaps or tabs for aiding the joining of sides of the external skin, and which may not be visible when the external skin has been assembled into its final shape. The flaps or tabs may be fixed in place using an adhesive material.

[0050] The receptacle may be any suitable shape for storing the perfume particles described herein. Preferred shapes include a cuboid (e.g. a cube wherein length = width = height or rectangular cuboid wherein at least one of the measurements length, height and width is different from the other two measurements or rectangular cuboid wherein all three measurements are different) or a cylinder (with a circular or elliptical cross section). If the receptacle is a cuboid, the corners and / or edges may be rounded. The receptacle preferably comprises a child impeding closure (CIC). A CIC may be formed using ribs and ridges, requiring specific manipulation of the container or lid to separate the two parts. Alternatively, a CIC may be formed by friction fit of the container and the lid, i.e. the friction between the two parts is sufficient to impede a child’s access to the contents of the receptacle. Alternatively, a CIC may be formed by an arrangement of tabs on the container interacting with holes in the lid, whereby the user must insert their finger into a hole in the lid to release a tab on the container and allow the lid to be released. Alternatively, a CIC may be formed wherein the lid constitutes a rotatable section, which when rotated aligns with a hole in the container and creates a hole through which the contents of the container can be poured. Alternatively, a CIC may be formed by an additional fastening means, such as a clip or pin locking the container and lid together, etc. The person skilled in the art may use these or any other mechanism to impede the ability of a child to access the contents of the container.

[0051] The receptacle may be printed on using conventional inks. The printing may occur before or after the formation of the container and lid.

[0052] The packaging for the packaged laundry product described herein preferably comprises a barrier layer. The barrier preferably constitutes 1 to 5 wt. % of the packaging, preferably 1.5 to 4 wt.% of the packaging. The barrier is preferably a foil, film or wax which coats or is incorporated into the material comprising cellulosic fibres.

[0053] The barrier material is preferably selected from the group consisting of a polyglycolic acid (PGA), pofyolefin (e.g., polyethylene, polypropylene), polyvinylidene chloride, polyvinyl alcohol, polyvinyl acetate, nanoclay (e.g. montmorillonites, vermiculite platelets), graphene, graphene oxide, calcium carbonate, wax, varnish, aluminium foil, metal, metal oxides and mixtures thereof. More preferably the barrier material is selected from polyolefins, polyvinyl alcohols, poly acetates, waxes and mixtures thereof.

[0054] As used herein, the term "polyolefin" refers to a virgin, petroleum-based polyolefin, consumer recycled polyolefin, industrial recycled polyolefin, polyolefin derived from a renewable resource (i.e., produced by a natural process at a rate comparable to its rate of consumption, such as plants, animals, fish, bacterial, fungi, and forestry products), or a mixture thereof.

[0055] Specific examples of suitable preferred barrier materials include: ethylene vinyl alcohol copolymer (EVOHs), polyethylene (PE), polyethylene terephthalate (PET), polypropolyene, polypropylene (PP), polyester, polyamides; ethylene vinyl acetate; ethylene acrylic acid; polystyrene, polycarbonate, Polyhydroxyalkanoates (PHAs) and mixtures thereof. These polymers may be produced from virgin, recycled or renewable sources.

[0056] Preferably the barrier comprises recycled material. More preferably the barrier consists of recycled material.

[0057] It may be preferable to apply a primer to the surface of the paper board before applying the barrier layer.

[0058] Laundry particles

[0059] The present invention further related to a method proving a fragrance experience to consumers before opening the lid of a package, wherein laundry particles as described herein are packaged in packaging as described herein, and wherein the perfume composition comprises 5 to 50 wt.% perfume ingredients having a vapor pressure of 24Pa (0.18 mmHg) or greater at 25°C.

[0060] The presence of the perfume ingredients having a vapor pressure of 24Pa (0.18 mmHg) or greater at 25°C provides consumers with a fragrance experience before opening the packaging.

[0061] Examples

[0062] Preparation:

[0063] Table 1: formulations

[0064] Perfume composition1- comprising 8.55 % perfume ingredient having vapor pressure of 388Pa (2.91 mmHg) and 8.55 wt.% perfume ingredient having vapor pressure 26.4Pa (0.198 mmHg), both measured at 25°C.

[0065] The laundry particles were prepared by melting the PEG, mixing in the dextrose and adding the perfume composition as the mixture cools. The mixture was pipetted onto a smooth flat surface and left to solidify, creating laundry particles. The particles were then stored in a lined and unlined pack. The packs were the same shape and size, both formed from cellulose fibers. The lined pack comprised an internal barrier layer of less than 5 wt.% polyethylene. Once filed, both packs were placed in a sealed plastic bag to contain any perfume components leaking from the pack.

[0066] Assessment method:

[0067] The perfume benefit was analysed using VOC (volatile organic compound) headspace analysis with SPME-GC-MS. The filled lined and unlined tubes were placed in Tedlar bags, sealed and equilibrated after manual shaking. The fragrance in the headspace was sampled using SPME and run using a Shimadzu QP2010 plus GC / MS instrument, under the following conditions: SPME fibre: PDMS, sampling time 10 minutes at 21°C (room temperature) GC oven: 45°C-250°C at 35°C / minute Injection: 250°C 40:1 split

[0068] GC Column: HP5 MS 20m x 0.18mm x 0.18pm film thickness Data was collected and expressed as summed GC / MS peak areas normalised for mass.

[0069] Results: Conclusion:

[0070] Ingredients having a vapor pressure above 24Pa (0.18 mmHg) at 25°C move out of a lined pack faster than they move out of an unlined pack. Inclusion of these perfume ingredients in packages with a barrier layer ensures that consumers still experience fragrance before opening the pack.

Claims

Claims1) A laundry product comprising laundry particles and packaging; the laundry particles comprise a perfume composition and have a maximum dimension of 1 mm to 30 mm; the packaging comprises a receptacle formed from a material comprising cellulosic fibers and a barrier layer; wherein the perfume composition comprises 5 to 50 wt.% perfume ingredients having a vapor pressure of 24Pa or greater at 25°C.2) A laundry product according to claim 1, wherein the laundry particles comprise 0.1 to 15 wt.% perfume composition.3) A laundry product according to any preceding claim, wherein the laundry particles comprise perfume microcapsules.4) A laundry product according to any preceding claim, wherein the receptacle is formed from: cardboard (such as paperboard or corrugated fiberboard), paper pulp or other cellulosic fiber materials.5) A laundry product according to any preceding claim, wherein the barrier constitutes 1 to 5 wt. % of the receptacle.6) A laundry product according to any preceding claim, wherein the barrier layer is selected from the group consisting of a polyglycolic acid (PGA), pofyolefin (e.g., polyethylene, polypropylene), polyvinylidene chloride, polyvinyl alcohol, polyvinyl acetate, nanoclay (e.g. montmorillonites, vermiculite platelets), graphene, graphene oxide, calcium carbonate, wax, varnish, aluminium foil, metal, metal oxides and mixtures thereof.7) A laundry product according to any preceding claim, wherein the barrier layer comprises recycled material.8) A laundry product according to any preceding claim, wherein the receptacle is formed from recycled materials.9) A method proving a fragrance experience to consumers before opening the lid of a package, wherein laundry particles comprising a perfume composition and having a maximum dimension of 1 mm to 30 mm are packaged in packaging comprising a receptacle formed from a material comprising cellulosic fibers and a barrier layer, and wherein the perfume composition comprises 5 to 50 wt.% perfume ingredients having a vapor pressure of 24Pa or greater at 25°C.

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