Product information publishing method, system and device

By performing product identification and resource data matching on the image data selected by the user, personalized product display information is generated, which solves the problem of information generation for dealers when they do not have the goods in stock, and improves the efficiency and conversion rate of product sales.

CN119205254BActive Publication Date: 2025-10-03HANGZHOU YIKE INFORMATION TECH CO LTD
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Patent Information

Application Number
CN202411222284.9
Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2024-09-02
Publication Date
2025-10-03
Estimated Expiration
2044-09-02

AI Technical Summary

Technical Problem

In the commodity sales scenario, when dealers fail to obtain the spot goods after the manufacturer releases a new product, it is difficult for them to quickly and accurately generate product display information, resulting in increased effort.

Method used

By obtaining the image data selected by the user, identifying the product, obtaining the related resource data and the group to be displayed, generating image and text display information, dynamically matching the preferences of the group to be displayed, and generating personalized product display information.

Benefits of technology

It enables the rapid and accurate generation of product display information when merchants do not have the newly released products in stock, reduces the effort of dealers to publish in advance on the platform, and improves the conversion rate of product sales.

✦ Generated by Eureka AI based on patent content.

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Abstract

The present application provides a product information publishing method, system and device, including the following steps: obtaining first image data selected by a user; performing product identification on the first image data to obtain target product information; obtaining related resource data from a preset resource group based on the target product information; obtaining a to-be-displayed group corresponding to the target product information on a preset platform; generating image display information corresponding to the target product information based on the first image data and / or the above-mentioned resource data; determining corresponding text display information based on the to-be-displayed group; generating product display information based on the image display information and the text display information, and publishing the product display information to the to-be-displayed group on the preset platform; the present application can quickly and accurately generate product display information, reducing the effort of users in publishing product information on the platform in advance when they have not yet obtained the spot goods of the newly launched products.
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Description

Technical Field

[0001] The present application relates to the field of computer software technology, and more specifically, to a method, system, and device for publishing product information. Background Art

[0002] In the commodity sales scenario, downstream distributors typically purchase and sell goods from upstream agents or manufacturers. When a manufacturer releases a new product, some distributors may not yet have the product in stock. In this case, distributors can display and pre-sell the product on the platform in advance, such as posting a WeChat Moments announcement on social platforms to inform customers of the upcoming product release.

[0003] In this case, how to quickly and accurately generate product display information for dealers and other merchants so as to reduce the effort of dealers in publishing product information on the platform in advance is a problem that needs to be solved at present.

[0004] It should be noted that the information disclosed in the above background technology section is only used to enhance the understanding of the background of this application, and therefore may include information that does not constitute prior art known to ordinary technicians in this field. Summary of the Invention

[0005] In response to the problems in the existing technology, the purpose of this application is to provide a method, system and device for publishing product information, so that when the merchant has not yet obtained the product in stock, product display information can be quickly and accurately generated based on the first image data selected by the merchant and the obtained group to be displayed, thereby reducing the effort of merchant users to publish product information in advance on the platform.

[0006] In a first aspect, an embodiment of the present application provides a method for publishing product information, the method comprising the following steps:

[0007] Acquiring first image data selected by a user;

[0008] Performing commodity recognition on the first image data to obtain target commodity information;

[0009] According to the target product information, relevant resource data is obtained from a preset resource group; the product displayed by the resource data is the same as the product corresponding to the target product information;

[0010] Obtain the target product information corresponding to the target display group on the preset platform;

[0011] generating image display information corresponding to the target product information based on the first image data and / or the resource data;

[0012] Determine corresponding text display information according to the group to be displayed;

[0013] Product display information is generated according to the image display information and the text display information, and the product display information is published to the group to be displayed on the preset platform.

[0014] In a possible implementation of the first aspect, acquiring associated resource data from a preset resource group according to the target product information includes:

[0015] Determining a quantity threshold of resource data corresponding to the preset platform;

[0016] Determining the quantity of resource data to be acquired based on the quantity threshold;

[0017] Obtain the resource data of the specified quantity from a preset resource group.

[0018] In a possible implementation of the first aspect, acquiring associated resource data from a preset resource group according to the target product information includes:

[0019] respectively determining a first display attribute corresponding to the target product information and a second display attribute corresponding to each resource data in the preset resource group;

[0020] Determining resource data corresponding to a second display attribute that is the same as the first display attribute in the preset resource group as candidate resources;

[0021] Resource data associated with the target product information is acquired from the candidate resources.

[0022] In a possible implementation of the first aspect, determining corresponding text display information according to the to-be-displayed group includes:

[0023] Obtaining the product category corresponding to the target product information and the historical consumption data of the to-be-displayed group corresponding to the product category;

[0024] Determining text description preferences corresponding to the to-be-displayed group based on the historical consumption data;

[0025] According to the text description preference, text display information corresponding to the target product information is determined in a preset text display information library.

[0026] In a possible implementation of the first aspect, each piece of text display information in the preset text display information library corresponds to a first tag; the preset text display information library corresponds to a first tag group, and the first tag group is formed by combining the first tags;

[0027] Determining the text description preference corresponding to the to-be-displayed group based on the historical consumption data includes:

[0028] Extracting the second tag corresponding to each piece of the historical consumption data;

[0029] forming a second label group corresponding to the group to be displayed according to the second label;

[0030] Determine whether the tag with the highest frequency of occurrence in the second tag group exists in the first tag group;

[0031] If it exists, it is used as the target tag; the target tag is used to represent the text description preference corresponding to the group to be displayed;

[0032] The determining, based on the text description preference, text display information corresponding to the target product information in a preset text display information library includes:

[0033] The text display information corresponding to the target tag in the preset text display information library is obtained as the text display information corresponding to the target product information.

[0034] In a possible implementation of the first aspect, determining, based on the historical consumption data, a text description preference corresponding to the to-be-displayed group further includes:

[0035] When the tag with the highest frequency of appearance in the second tag group does not exist in the first tag group, obtaining similarities between each displayed group of the user on the preset platform and the group to be displayed;

[0036] Determine the top N displayed groups with the greatest similarity as target displayed groups; where N is a positive integer;

[0037] Obtaining the purchase conversion rate of each of the target display groups;

[0038] The label extracted from the historical consumption data of the group with the highest purchase conversion rate is used as the target label.

[0039] In a possible implementation of the first aspect, publishing the product display information to the to-be-displayed group on the preset platform includes:

[0040] Obtaining an initial time period during which each person in the to-be-displayed group uses the preset platform;

[0041] Processing the initial time period to obtain a target time period;

[0042] The product display information is released to the group to be displayed within the target time period.

[0043] In a possible implementation of the first aspect, publishing the product display information to the to-be-displayed group on the preset platform further includes:

[0044] When there is no intersection between the initial time periods, obtaining the location area of ​​the user;

[0045] Obtain a first time period in which all persons in the location area use the preset platform with the highest frequency, and use the first time period as the target time period.

[0046] In a second aspect, an embodiment of the present application provides a product information publishing system for implementing the above-mentioned product information publishing method, the system comprising:

[0047] A first image data acquisition module, which acquires first image data selected by a user;

[0048] a target product information recognition module, performing product recognition on the first image data to obtain target product information;

[0049] A resource data acquisition module, which acquires related resource data from a preset resource group according to the target product information; the product displayed by the resource data is the same as the product corresponding to the target product information;

[0050] A module for obtaining a group to be displayed, which obtains the group to be displayed corresponding to the target product information on a preset platform;

[0051] an image display information generating module, generating image display information corresponding to the target product information based on the first image data and / or the resource data;

[0052] A text display information determination module determines corresponding text display information according to the group to be displayed;

[0053] The commodity display information generating module generates commodity display information according to the image display information and the text display information, and publishes the commodity display information to the to-be-displayed group on the preset platform.

[0054] In a third aspect, an embodiment of the present application provides a product information publishing device, including:

[0055] processor;

[0056] a memory storing an executable program of the processor;

[0057] The processor is configured to execute the steps of any one of the above-mentioned product information publishing methods by executing the executable program.

[0058] In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium for storing a program, which, when executed by a processor, implements the steps of any one of the above-mentioned product information publishing methods.

[0059] Compared with the prior art, the embodiments of the present application have the following advantages and outstanding effects:

[0060] The product information publishing method, system and device provided in the embodiments of the present application obtain target product information by performing product identification on the first image data selected by the user, and obtain resource data associated with the target product information, and generate image display information based on the first image data and the above-mentioned resource data; determine the corresponding text display information based on the group to be displayed, and then generate product display information. This allows the product display information to be quickly and accurately generated based on the first image data selected by the merchant and the obtained group to be displayed when the merchant has not yet obtained the newly released product in stock, thereby reducing the effort of dealers in publishing product information on the platform in advance and helping to improve the purchasing experience of merchant users. BRIEF DESCRIPTION OF THE DRAWINGS

[0061] Other features, objects and advantages of the present application will become more apparent from the detailed description of non-limiting embodiments made with reference to the following drawings.

[0062] Figure 1 A schematic diagram of a product information publishing method disclosed in one embodiment of the present application;

[0063] Figure 2 This is a schematic diagram of a product information publishing method disclosed in another embodiment of the present application;

[0064] Figure 3 This is a schematic diagram of a product information publishing method disclosed in another embodiment of the present application;

[0065] Figure 4 This is a schematic diagram of a product information publishing method disclosed in another embodiment of the present application;

[0066] Figure 5 This is a structural diagram of a product information publishing system disclosed in one embodiment of the present application;

[0067] Figure 6 This is a structural diagram of a product information publishing device disclosed in one embodiment of the present application. DETAILED DESCRIPTION

[0068] The following describes the embodiments of the present application through specific examples. Those skilled in the art can easily understand the other advantages and effects of the present application from the content disclosed in the present application. The present application can also be implemented or applied through different specific embodiments. The details in the present application can also be modified or changed according to different viewpoints and application systems without departing from the spirit of the present application. It should be noted that the embodiments and features in the embodiments of the present application can be combined with each other unless they conflict.

[0069] The following is a detailed description of the embodiments of the present application with reference to the accompanying drawings so that those skilled in the art can easily implement the present application. The present application can be embodied in many different forms and is not limited to the embodiments described herein.

[0070] In the description of this application, reference to the terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples" means that the specific features, structures, materials, or characteristics described in conjunction with the embodiment or example are included in at least one embodiment or example of this application. Moreover, the specific features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. In addition, those skilled in the art may combine and integrate different embodiments or examples described in this application, as well as features of different embodiments or examples, unless otherwise contradictory.

[0071] Furthermore, the terms "first" and "second" are used for descriptive purposes only and should not be construed as indicating or implying relative importance or implicitly specifying the number of technical features being referred to. Thus, a feature identified as "first" or "second" may explicitly or implicitly include at least one such feature. In the context of this application, "plurality" means two or more, unless otherwise specifically defined.

[0072] In order to clearly describe the present application, components not related to the description are omitted, and the same or similar components throughout the specification are given the same reference numerals.

[0073] Throughout this specification, when a device is said to be "connected" to another device, this includes not only "direct connection" but also "indirect connection" with other elements interposed therebetween. Furthermore, when a device is said to "include" a certain component, unless otherwise stated, this does not exclude the inclusion of other components but rather implies that the device may include other components.

[0074] When a device is said to be "on" another device, it may be directly on the other device, but there may also be other devices between it. In contrast, when a device is said to be "directly on" another device, there are no other devices between it.

[0075] Although the terms first, second, etc. are used in some instances herein to represent various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, the first interface and the second interface, etc. are represented. Furthermore, as used in this article, the singular forms "one," "an," and "the" are intended to also include the plural forms, unless there is a contrary indication in the context. It should be further understood that the terms "comprise," "include," and "include" indicate the presence of features, steps, operations, elements, components, items, types, and / or groups, but do not exclude the presence, occurrence, or addition of one or more other features, steps, operations, elements, components, items, types, and / or groups. The terms "or" and "and / or" used herein are interpreted as inclusive, or mean any one or any combination. Therefore, "A, B, or C" or "A, B, and / or C" means "any of the following: A; B; C; A and B; A and C; B and C; A, B, and C." Exceptions to this definition only occur when the combination of elements, functions, steps, or operations is inherently mutually exclusive in some way.

[0076] The technical terms used herein are intended only to refer to specific embodiments and are not intended to limit this application. The singular form used herein also includes the plural form unless the statement explicitly indicates otherwise. The term "comprising" as used in this specification is intended to specify specific features, regions, integers, steps, operations, elements, and / or components and does not exclude the presence or addition of other features, regions, integers, steps, operations, elements, and / or components.

[0077] Although not defined differently, all terms used herein, including technical and scientific terms, have the same meanings as those generally understood by those skilled in the art to which this application belongs. Terms defined in commonly used dictionaries are to be interpreted as having meanings consistent with the relevant technical literature and current teachings, and unless otherwise defined, they should not be overly interpreted as ideal or highly formalized meanings.

[0078] Example embodiments will now be described more fully with reference to the accompanying drawings. However, the example embodiments can be implemented in many forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this application will be comprehensive and complete and will fully convey the concepts of the example embodiments to those skilled in the art. Identical reference numerals in the figures represent identical or similar structures, and thus their repeated description will be omitted.

[0079] like Figure 1 As shown, an embodiment of the present application discloses a method for publishing product information, which includes the following steps:

[0080] S110, obtaining the first image data selected by the user. Specifically, the above-mentioned user can select on the application used for the merchant to purchase goods, or select the above-mentioned first image data on the client used for the merchant to purchase goods. This application is particularly suitable for the scenario where the manufacturer has newly released a product and the dealer has not yet obtained the spot of the product. The above-mentioned first image data can be a picture or a video, for example, it can be a promotional picture about the manufacturer's newly released product. The determination of the above-mentioned selection action can be determined by the user's touch action on the device or the user interaction action such as gesture. For example, when the user views a picture on the device screen (the user can click to view a large picture of the picture), clicking twice in a row determines that the user has selected the picture. It can also be that when the user saves a picture to the device's album, it is determined that the user has selected the picture. It can also be that when the user enters the above-mentioned picture into the above-mentioned merchant purchase application or the browser's search function for a related search, it is determined that the user has selected the picture. Alternatively, when a user triggers any of the above conditions, the merchant's purchasing application will prompt the user to confirm whether the user wants to purchase the product. If the user confirms that the user agrees to purchase the product for sale, the user's selection of the image is confirmed. The above user can be a merchant such as a distributor.

[0081] S120: Product recognition is performed on the first image data to obtain target product information. In one possible implementation, the target product information in the first image data can be identified based on image recognition technology. When multiple products are identified, the information is compared with a preset database to determine newly released products by the manufacturer. The preset database records newly released products by the manufacturer in a recent period, such as the past week or the past month.

[0082] S130: Based on the target product information, relevant resource data is obtained from a preset resource group. The product displayed by the resource data is the same as the product corresponding to the target product information. In this step, based on the indication information provided by the product corresponding to the target product information, other resource data, such as images, used to promote the same product are obtained from the preset resource group.

[0083] In one possible implementation, the preset resource group can be a collection of promotional images corresponding to all products produced by the same manufacturer. Each product can correspond to multiple promotional images. For example, if a product is a car, the corresponding promotional images may include details such as exterior and interior images. The products displayed in the acquired resource data are the products corresponding to the target product information.

[0084] S140: Obtain the corresponding display group for the target product information on a preset platform. The preset platform may be a social platform such as WeChat, and the display group may be a friend group selected by the user. Once a friend group is selected, subsequently published product information will only be visible to friends within that friend group and will not be visible to the user's other friends on the social platform. For example, when a user is about to post information about a newly released product to their friend circle on a social platform, they may specify that the posted information is only visible to a certain group of friends. These friends are the display group. This allows for more targeted product information release and avoids unnecessary information interference for other friends.

[0085] At S150, image display information corresponding to the target product information is generated based on the first image data and / or the resource data. Specifically, only the first image data may be used as the image display information corresponding to the target product information. Alternatively, only the resource data may be used as the image display information corresponding to the target product information. Alternatively, the first image data and the resource data may be combined to form the image display information.

[0086] S160: Determine corresponding text display information according to the above-mentioned group to be displayed.

[0087] Specifically, in this step, the above-mentioned text display information is determined based on the above-mentioned group to be displayed and the preset text display information library. The above-mentioned preset text display information library records different text display information corresponding to different tags, i.e., keywords. In this embodiment, the tag corresponding to the above-mentioned group to be displayed can be determined first, and then the corresponding text display information can be matched in the above-mentioned preset text display information library based on the tag. The tag corresponding to the above-mentioned group to be displayed can represent the main reference factors that affect the purchase intention of the group to be displayed when considering purchasing goods of the same category as the above-mentioned target goods, that is, it can represent their preference for the type of text display information of the goods.

[0088] Exemplarily, the above-mentioned labels can be liking Internet celebrity brands, caring more about brand awareness, or caring more about the appearance of the packaging. For example, if the above-mentioned group to be displayed likes Internet celebrity brands, then the corresponding text display information needs to show that the product brand is an Internet celebrity brand, as well as the influence of the Internet celebrity brand, etc. If the above-mentioned group to be displayed cares more about brand awareness, then the group may prefer products from big brands, then the corresponding text display information needs to show the brand trademark of the product, as well as information such as certifications and honors related to the popularity of the brand trademark. In this way, when posting text descriptions for pictures in Moments, you can generate personalized text description information that matches each group of visible people based on the friend grouping information in the Moments.

[0089] Based on this, the present application can dynamically generate text display information that better matches the personalized preferences of the group to be displayed based on their preferences for the type of text display information of the product, which is conducive to improving the conversion rate of product sales.

[0090] S170: Generate product display information based on the image display information and the text display information, and publish the product display information to the target group on the preset platform. For example, the image display information may be used as the image display portion of the product display information, and the text display information may be used as the text display portion of the product display information, for display.

[0091] The product display information can be released at a scheduled time or immediately, and this application does not impose any restrictions on this.

[0092] This embodiment obtains target product information by performing product identification on the first image data selected by the user, acquires resource data associated with the target product information, and generates image display information based on the first image data and the above-mentioned resource data; determines the corresponding text display information based on the group to be displayed, and then generates product display information. This allows the product display information to be quickly and accurately generated based on the first image data selected by the merchant and the acquired group to be displayed, even if the merchant has not yet obtained the newly released product in stock. This reduces the effort of dealers in publishing product information on the platform in advance, and is conducive to improving the purchasing experience of merchant users.

[0093] In another embodiment of the present application, another method for publishing product information is disclosed. Figure 2 As shown in the above Figure 1 Based on the corresponding embodiment, step S130 includes:

[0094] S1301: Determine a quantity threshold of resource data corresponding to the preset platform.

[0095] S1302: Determine the quantity of resource data to be acquired based on the quantity threshold.

[0096] S1303: Obtain the above-mentioned amount of resource data from a preset resource group.

[0097] The above-mentioned quantity threshold is the limit on the above-mentioned resource data by the preset platform due to the consideration of occupying storage resources. The quantity corresponding to the resource data is the difference between the quantity threshold and the quantity of the first image data. For example, if the preset platform is WeChat, then the number of pictures that it limits to be published in the circle of friends at one time is 9. Then, if the product display information includes the first image data selected by the user (for example, a picture), the corresponding number of resource data that needs to be obtained is 8. The above-mentioned preset resource group can be an album, and then 8 photos for displaying the details of the product can be obtained from the album. In other embodiments, the user can also specify the total number of pictures in the image display information, and the number of the first image data minus the specified total number is the number of resource data that needs to be obtained.

[0098] In some optional embodiments, in the above Figure 1 Based on the corresponding embodiment, step S130 includes:

[0099] S1304: Determine the first display attribute corresponding to the target product information and the second display attribute corresponding to each resource data in the preset resource group.

[0100] S1305: Determine resource data corresponding to a second display attribute that is the same as the first display attribute in the preset resource group as candidate resources.

[0101] S1306: Acquire resource data associated with the target product information from the candidate resources.

[0102] Specifically, each resource data in the preset resource group is grouped according to the second display attribute. The first display attribute and the second display attribute can be, for example, the name of a commodity category such as a car, or digital information such as a commodity identification code. In the above step S1305, for example, the resource data in the preset resource group whose identification code is the same as the above commodity identification code can be determined as alternative data. In the above step S1306, the resource data can be randomly selected, or selected according to user specifications, or selected according to a specified type such as automobile interior. This embodiment can improve the search efficiency of resource data based on the match between the first display attribute and the second display attribute, thereby helping to improve the generation efficiency of commodity display information.

[0103] In another embodiment of the present application, another method for publishing product information is disclosed. Figure 3 As shown in the above Figure 1 Based on the corresponding embodiment, step S160 includes:

[0104] S1601: Obtain the product category corresponding to the target product information and the historical consumption data of the to-be-displayed group corresponding to the product category.

[0105] S1602: Determine the text description preference corresponding to the to-be-displayed group based on the historical consumption data.

[0106] S1603: Based on the text description preference, determine the text display information corresponding to the target product information in the preset text description information library. That is, use the text display information in the preset text description information library that matches the text description preference as the text display information in the final generated product display information.

[0107] For example, the above-mentioned commodity categories may be, for example, daily necessities, office supplies, or clothing. The above-mentioned historical consumption data may be the consumption data of the group to be displayed in the past period of time, such as the past year. The above-mentioned step S1602 is to perform big data analysis on the historical consumption data (for example, it can be analyzed using a neural network model), extract labels for the text display information corresponding to each piece of consumption data, and then count the labels with the highest historical consumption frequency for the group to be displayed on the category of goods, which are the corresponding text description preferences. For example, the above-mentioned text description preferences may be liking Internet celebrity brands, caring more about brand awareness, or caring more about the packaging appearance.

[0108] The above text description preference can represent the main reference factors that influence the purchase intention of the target group when considering purchasing products of the same category as the target product, that is, it can represent their preference for the type of text display information of the product.

[0109] This embodiment can extract labels and determine the text description preferences corresponding to the to-be-displayed group based on the to-be-displayed group's historical consumption data on all commodities in the same category, so that the generated text display information better matches the personalized needs of the to-be-displayed group, which is conducive to improving the conversion rate of commodity sales.

[0110] In some optional embodiments, in the above Figure 3 On the basis of the corresponding embodiment, each of the above-mentioned text display information in the above-mentioned preset text description information library corresponds to a first tag, and the first tags are combined to form a first tag group corresponding to the above-mentioned preset text description information library. The above-mentioned step S1602 includes:

[0111] Extract the second tag corresponding to each piece of the above historical consumption data.

[0112] According to the second label, a second label group corresponding to the group to be displayed is formed, wherein the second label group is formed by combining the second labels.

[0113] It is determined whether the tag with the highest frequency of occurrence in the second tag group exists in the first tag group.

[0114] If it exists, the tag with the highest frequency of occurrence is used as the target tag. The target tag is used to represent the text description preference corresponding to the group to be displayed.

[0115] Furthermore, this embodiment forms step S1604 based on the above step S1603:

[0116] The text display information corresponding to the target tag in the preset text description information library is obtained as the text display information corresponding to the target product information.

[0117] In some optional embodiments, based on the above embodiment, step S1602 further includes:

[0118] When the tag with the highest frequency of appearance in the second tag group does not exist in the first tag group, the similarity between each displayed group of the user on the preset platform and the to-be-displayed group is obtained.

[0119] The first N displayed groups with the greatest similarity are determined as target displayed groups, where N is a positive integer.

[0120] Get the purchase conversion rate of each target impression group.

[0121] The tag extracted from the historical consumption data of the group with the highest purchase conversion rate is used as the target tag. The target tag is the same as a tag in the first tag group.

[0122] For example, the displayed groups on the preset platform may be groups of product sales information previously posted by users on the platform, such as groups of friends in a related circle of friends previously posted on WeChat. The similarity calculation may first extract corresponding tags based on the historical consumption data of each displayed group, combine them to form a third tag group, and then calculate the similarity between the third tag group and the second tag group using a text similarity algorithm, such as a cosine similarity algorithm.

[0123] In some optional embodiments, based on any of the above embodiments, Figure 4 As shown, step S170 includes:

[0124] S1701: Generate product display information based on the above image display information and text display information.

[0125] S1702: Obtain an initial time period during which each person in the group to be displayed uses the preset platform.

[0126] S1703: Process the initial time periods to obtain a target time period. For example, the target time period may be the result of intersecting the initial time periods. Alternatively, the target time period may be the time period that appears most frequently in the initial time periods corresponding to each person, among multiple time periods obtained by intersecting the initial time periods.

[0127] S1704: Release the product display information to the group to be displayed within the target time period. Specifically, the product display information can be released at any time within the target time period, or at the start time within the target time period.

[0128] Specifically, the above-mentioned target time period can represent the time period in which each person in the to-be-displayed group uses the above-mentioned preset platform most frequently. Publishing the above-mentioned product display information within this time period can make the product display information be seen by the to-be-displayed group as much as possible, thereby helping to improve the conversion rate of product sales.

[0129] Optionally, in step S1703, the location area of ​​the merchant user can be obtained, and the time period with the highest frequency of use of the platform of the same category as the preset platform by all people in the area can be obtained. This time period is then intersected again with the time period obtained by intersecting the initial time period to obtain the final target time period. This can reference the time information of other people in the region using the same category of platform, improve the accuracy of the final target time period, further facilitate the product display information to be seen by the target group, and thus help improve the conversion rate of product sales. If the preset platform is a social platform, then the platform of the same category is also a social platform.

[0130] It should be noted that Figure 4 is Figure 1 The corresponding embodiments are drawn and formed. In other embodiments, the drawing can also be combined with other embodiments, and this application does not limit this.

[0131] In some optional embodiments, in the above Figure 4 Based on the corresponding embodiment, step S170 further includes:

[0132] When there is no intersection between the initial time periods, the location area of ​​the user is obtained. The user is the merchant.

[0133] Obtain a first time period during which all persons in the location area use the preset platform with the highest frequency, and use the first time period as the target time period. The first time period is defined as the number of persons using the preset platform in the location area.

[0134] This embodiment uses the first time period in which all persons in the location area use the preset platform with the highest frequency as the target time period, which can also ensure the accuracy of the final target time period and is conducive to improving the conversion rate of commodity sales.

[0135] It should be noted that all the above embodiments disclosed in this application can be freely combined, and the technical solutions obtained after the combination are also within the protection scope of this application.

[0136] like Figure 5 As shown, an embodiment of the present application further discloses a product information publishing system 5, which includes:

[0137] The first image data acquisition module 51 acquires the first image data selected by the user.

[0138] The target product information recognition module 52 performs product recognition on the first image data to obtain target product information.

[0139] The resource data acquisition module 53 acquires the relevant resource data from the preset resource group according to the target product information. The product displayed by the resource data is the same as the product corresponding to the target product information.

[0140] The to-be-displayed group acquisition module 54 acquires the to-be-displayed group corresponding to the target product information on the preset platform.

[0141] The image display information generating module 55 generates image display information corresponding to the target product information based on the first image data and / or the resource data.

[0142] The text display information determination module 56 determines the corresponding text display information according to the aforementioned group to be displayed.

[0143] The product display information generating module 57 generates product display information according to the image display information and the text display information, and publishes the product display information to the group to be displayed on the preset platform.

[0144] It is understandable that the product information publishing system of the present application also includes other existing functional modules that support the operation of the product information publishing system. Figure 5 The product information publishing system shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present application.

[0145] The product information publishing system in this embodiment is used to implement the above-mentioned product information publishing method. Therefore, the specific implementation steps of the product information publishing system can refer to the above-mentioned description of the product information publishing method, which will not be repeated here.

[0146] An embodiment of the present application further discloses a product information publishing device, comprising a processor and a memory, wherein the memory stores an executable program of the above-mentioned processor; the processor is configured to execute the steps in the above-mentioned product information publishing method by executing the executable program. Figure 6 This is a schematic diagram of the structure of the commodity information publishing device disclosed in this application. Figure 6 hereinafter, an electronic device 600 according to this embodiment of the present application is described. Figure 6 The electronic device 600 shown is merely an example and should not limit the functions and scope of use of the embodiments of the present application.

[0147] like Figure 6 As shown, electronic device 600 is implemented as a general-purpose computing device. Components of electronic device 600 may include, but are not limited to, at least one processing unit 610, at least one storage unit 620, a bus 630 connecting different platform components (including storage unit 620 and processing unit 610), and a display unit 640.

[0148] The storage unit stores program codes, which can be executed by the processing unit 610, so that the processing unit 610 executes the steps of various exemplary embodiments of the present application described in the above-mentioned product information publishing method section of this specification. For example, the processing unit 610 can execute the following steps: Figure 1 Follow the steps shown in .

[0149] The storage unit 620 may include a readable medium in the form of a volatile storage unit, such as a random access memory unit (RAM) 6201 and / or a cache memory unit 6202 , and may further include a read-only memory unit (ROM) 6203 .

[0150] The storage unit 620 may also include a program / utility 6204 having a set (at least one) of program modules 6205, such program modules 6205 including but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which or some combination may include an implementation of a network environment.

[0151] Bus 630 may represent one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.

[0152] The electronic device 600 can also communicate with one or more external devices 700 (e.g., a keyboard, a pointing device, a Bluetooth device, etc.), one or more devices that enable a user to interact with the electronic device 600, and / or any device that enables the electronic device 600 to communicate with one or more other computing devices (e.g., a router, a modem, etc.). Such communication can occur via an input / output (I / O) interface 650. Furthermore, the electronic device 600 can communicate with one or more networks (e.g., a local area network (LAN), a wide area network (WAN), and / or a public network such as the Internet) via a network adapter 660. The network adapter 660 can communicate with other modules of the electronic device 600 via the bus 630. It should be understood that, although not shown in the figures, other hardware and / or software modules can be used in conjunction with the electronic device 600, including but not limited to microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage platforms.

[0153] This application also discloses a computer-readable storage medium for storing a program that, when executed, implements the steps in the aforementioned method for publishing product information. In some possible implementations, various aspects of this application may also be implemented in the form of a program product, which includes program code. When the program product is executed on a terminal device, the program code is used to cause the terminal device to execute the steps described in the aforementioned method for publishing product information according to various exemplary embodiments of this application.

[0154] As shown above, when the program of the computer-readable storage medium of this embodiment is executed, it obtains target product information by performing product identification on the first image data selected by the user, obtains resource data associated with the target product information, and generates image display information based on the first image data and the above-mentioned resource data; determines the corresponding text display information based on the group to be displayed, and then generates product display information. This allows the product display information to be quickly and accurately generated based on the first image data selected by the merchant and the obtained group to be displayed when the merchant has not yet obtained the newly released product in stock, thereby reducing the effort of dealers to publish product information on the platform in advance, and is conducive to improving the purchasing experience of merchant users.

[0155] One embodiment of the present application discloses a computer-readable storage medium. The storage medium is a program product that implements the above-mentioned method, which can be a portable compact disc read-only memory (CD-ROM) and includes program code, and can be run on a terminal device, such as a personal computer. However, the program product of the present application is not limited thereto. In this document, a computer-readable storage medium can be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component.

[0156] The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination thereof. More specific examples (a non-exhaustive list) of readable storage media include: an electrical connection with one or more wires, a portable disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination thereof.

[0157] Computer-readable storage media may include a data signal propagated in baseband or as part of a carrier wave, which carries readable program code. Such propagated data signals may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. The readable storage medium may also be any readable medium other than a readable storage medium, which may send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wired, optical cable, RF, etc., or any suitable combination thereof.

[0158] The program code for performing the operations of the present application can be written in any combination of one or more programming languages, including object-oriented programming languages ​​such as Java, C++, and the like, as well as conventional procedural programming languages ​​such as "C" or similar programming languages. The program code can be executed entirely on the user computing device, partially on the user device, as a stand-alone software package, partially on the user computing device and partially on a remote computing device, or entirely on a remote computing device or server. In cases involving a remote computing device, the remote computing device can be connected to the user computing device through any type of network, including a local area network (LAN) or a wide area network (WAN), or can be connected to an external computing device (e.g., via the Internet using an Internet service provider).

[0159] The product information publishing method, system and device provided in the embodiments of the present application obtain target product information by performing product identification on the first image data selected by the user, and obtain resource data associated with the target product information, and generate image display information based on the first image data and the above-mentioned resource data; determine the corresponding text display information based on the group to be displayed, and then generate product display information. This allows the product display information to be quickly and accurately generated based on the first image data selected by the merchant and the obtained group to be displayed when the merchant has not yet obtained the newly released product in stock, thereby reducing the effort of dealers in publishing product information on the platform in advance and helping to improve the purchasing experience of merchant users.

[0160] The above content is a further detailed description of the present application in conjunction with specific preferred embodiments, and the specific implementation of the present application cannot be considered to be limited to these descriptions. For ordinary technicians in the technical field to which the present application belongs, several simple deductions or substitutions can be made without departing from the concept of the present application, and all of them should be considered to fall within the scope of protection of the present application.

Claims

1. A method for publishing product information, characterized in that: The following steps are involved: Acquiring first image data selected by a user; Performing commodity recognition on the first image data to obtain target commodity information; According to the target product information, relevant resource data is obtained from a preset resource group; the product displayed by the resource data is the same as the product corresponding to the target product information; Obtain the target product information corresponding to the target display group on the preset platform; generating image display information corresponding to the target product information based on the first image data and / or the resource data; Determine corresponding text display information according to the group to be displayed; Generate product display information based on the image display information and the text display information, and publish the product display information to the group to be displayed on the preset platform; The step of determining corresponding text display information according to the to-be-displayed group includes: Obtaining the product category corresponding to the target product information and the historical consumption data of the to-be-displayed group corresponding to the product category; Determining text description preferences corresponding to the to-be-displayed group based on the historical consumption data; Determining text display information corresponding to the target product information in a preset text display information library according to the text description preference; Each piece of text display information in the preset text display information library corresponds to a first tag; the preset text display information library corresponds to a first tag group, and the first tag group is formed by combining the first tags; Determining the text description preference corresponding to the to-be-displayed group based on the historical consumption data includes: Extracting the second tag corresponding to each piece of the historical consumption data; forming a second label group corresponding to the group to be displayed according to the second label; Determine whether the tag with the highest frequency of occurrence in the second tag group exists in the first tag group; If it exists, it is used as the target tag; the target tag is used to represent the text description preference corresponding to the group to be displayed; The determining, based on the text description preference, text display information corresponding to the target product information in a preset text display information library includes: The text display information corresponding to the target tag in the preset text display information library is obtained as the text display information corresponding to the target product information.

2. The product information publishing method according to claim 1, wherein: The step of acquiring related resource data from a preset resource group according to the target product information includes: Determining a quantity threshold of resource data corresponding to the preset platform; Determining the quantity of resource data to be acquired based on the quantity threshold; Obtain the resource data of the specified quantity from a preset resource group.

3. The method for publishing product information according to claim 1, wherein: The step of acquiring related resource data from a preset resource group according to the target product information includes: respectively determining a first display attribute corresponding to the target product information and a second display attribute corresponding to each resource data in the preset resource group; Determining resource data corresponding to a second display attribute that is the same as the first display attribute in the preset resource group as candidate resources; Resource data associated with the target product information is acquired from the candidate resources.

4. The method for publishing product information according to claim 1, wherein: The determining, based on the historical consumption data, the text description preference corresponding to the to-be-displayed group further includes: When the tag with the highest frequency of appearance in the second tag group does not exist in the first tag group, obtaining similarities between each displayed group of the user on the preset platform and the group to be displayed; Determine the top N displayed groups with the greatest similarity as target displayed groups; where N is a positive integer; Obtaining the purchase conversion rate of each of the target display groups; The label extracted from the historical consumption data of the group with the highest purchase conversion rate is used as the target label.

5. The method for publishing product information according to any one of claims 1 to 4, characterized in that: The releasing of the product display information to the group to be displayed on the preset platform includes: Obtaining an initial time period during which each person in the to-be-displayed group uses the preset platform; Processing the initial time period to obtain a target time period; The product display information is released to the group to be displayed within the target time period.

6. The method for publishing product information according to claim 5, wherein: The step of publishing the product display information to the group to be displayed on the preset platform further includes: When there is no intersection between the initial time periods, obtaining the location area of ​​the user; Obtain a first time period in which all persons in the location area use the preset platform with the highest frequency, and use the first time period as the target time period.

7. A product information publishing system, used to implement the product information publishing method according to claim 1, characterized in that: The system comprises: A first image data acquisition module, which acquires first image data selected by a user; a target product information recognition module, performing product recognition on the first image data to obtain target product information; A resource data acquisition module, which acquires related resource data from a preset resource group according to the target product information; the product displayed by the resource data is the same as the product corresponding to the target product information; A module for obtaining a group to be displayed, which obtains the group to be displayed corresponding to the target product information on a preset platform; an image display information generating module, generating image display information corresponding to the target product information based on the first image data and / or the resource data; A text display information determination module determines corresponding text display information according to the group to be displayed; The commodity display information generating module generates commodity display information according to the image display information and the text display information, and publishes the commodity display information to the to-be-displayed group on the preset platform.

8. A commodity information publishing device, characterized in that: include: processor; a memory storing an executable program of the processor; The processor is configured to execute the steps of the product information publishing method according to any one of claims 1 to 6 by executing the executable program.

Citation Information

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