Advertisement delivery method and device, electronic equipment and storage medium

By optimizing the remaining allocation number through multiple rounds of ad placement and linear programming algorithms, combined with a click-through rate prediction model, the problem of insufficient ad placement data was solved, enabling accurate and reliable placement across various media and improving ad placement effectiveness.

CN116012073BActive Publication Date: 2026-07-10IFLYTEK CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
IFLYTEK CO LTD
Filing Date
2023-02-07
Publication Date
2026-07-10

AI Technical Summary

Technical Problem

In existing technologies, programmatic advertising suffers from insufficient data due to the long tail phenomenon, leading to inaccurate predictions by forecasting models and poor performance, especially on non-leading media.

Method used

By conducting multiple rounds of advertising campaigns, the campaign costs and click events of each media are obtained. Based on the remaining allocation and campaign costs, the cost to be consumed is determined. The remaining allocation is optimized using a linear programming algorithm. Combined with a click-through rate prediction model, the campaign data is updated round by round to optimize advertising campaigns.

Benefits of technology

By accumulating real-time advertising data from multiple rounds, we can optimize advertising effectiveness, achieve accurate prediction and reliable placement across various media, and improve the performance of non-leading media.

✦ Generated by Eureka AI based on patent content.

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    Figure CN116012073B_ABST
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Abstract

The application provides an advertisement delivery method and device, electronic equipment and storage medium, wherein the delivery cost and the number of click events of each media in the historical round are obtained; the remaining allocation number and the delivery cost of each media are used to determine the cost to be consumed; the relationship between the remaining cost of the advertisement delivery and the cost to be consumed is used as a constraint, the total amount of the remaining allocation number of each media is used as a target, and the remaining allocation number of each media is determined; the advertisement delivery in the current round is performed according to the remaining allocation number of each media, the current round is taken as the historical round, the delivery cost and the number of click events of each media are updated, and the advertisement delivery in the next round is performed. The method, device, electronic equipment and storage medium provided by the application accumulate the real advertisement delivery data of each media by performing the advertisement delivery on each media in multiple rounds, so that the advertisement delivery effect is gradually optimized with the iteration of rounds, and the advertisement delivery on each media can be more accurately predicted.
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