An object feature construction method and related apparatus

By acquiring and fusing static attribute information and dynamic behavior information of target objects, cold-coded and hot-coded features are constructed, solving the problem of low accuracy of object features in the cold start stage and improving the recommendation effect of the recommendation system.

CN117195141BActive Publication Date: 2026-07-07TENCENT TECHNOLOGY (SHENZHEN) CO LTD
View PDF 2 Cites 0 Cited by

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
TENCENT TECHNOLOGY (SHENZHEN) CO LTD
Filing Date
2022-05-26
Publication Date
2026-07-07

AI Technical Summary

Technical Problem

Existing technologies struggle to accurately construct object features during the cold start phase, resulting in poor content recommendation performance in recommendation systems.

Method used

By acquiring the static attribute information and dynamic behavior information of the target object, cold-coded features and hot-coded features are determined respectively, and feature fusion processing is performed to construct object features.

Benefits of technology

It improves the accuracy of object features and the content recommendation effect of the recommendation system, and is especially suitable for objects in the cold start stage.

✦ Generated by Eureka AI based on patent content.

Smart Images

  • Figure CN117195141B_ABST
    Figure CN117195141B_ABST
Patent Text Reader

Abstract

Embodiments of the application disclose a method and related device for constructing object features in the field of artificial intelligence, and the method comprises the following steps: obtaining static attribute information and dynamic behavior information of a target object, wherein the dynamic behavior information is behavior information generated by the target object on a target network platform; determining cold coding features of the target object according to the static attribute information; determining hot coding features of the target object according to the static attribute information and the dynamic behavior information; and performing feature fusion processing on the cold coding features and the hot coding features to obtain object features of the target object on the target network platform. The method can ensure that the constructed object features have high accuracy, thereby facilitating accurate recommendation of the object.
Need to check novelty before this filing date? Find Prior Art