Social reward management system

Abstract

A reward management system 10 enabling a viewer to reward program participants of a digital broadcast television program, the system being configured such that, when a television receiver 2 receives and displays a digital broadcast television program, information for reward is included in the content of a data broadcast displayed by the television receiver 2. A reward management system 10 includes: a data broadcast creation server that creates data broadcast content including information for rewards; and a management server (1) that receives the data relating to the reward via the Internet connection and determines the number of points to be distributed to the program participant when the viewer performs the reward based on the information for the reward included in the content broadcasted by the data.

Description

Technical Field

[0001] The present invention relates to a social reward management system for allowing viewers to reward performers of digital television broadcast programs. Background Art

[0002] Services that distribute videos via Internet lines are well known. There are also known services that allow viewers to reward (ie, give rewards, such as tips) performers in videos distributed via Internet lines.

[0003] Patent document 1 discloses an event management server that, in a competition event in which a plurality of contestants compete with each other, obtains purchase information of products associated with contestants from terminals used by spectators of the competition event and increases the provisional prize money of the contestants based on the sales volume of the associated products. Patent document 1 also discloses that when the spectators provide points to the contestants, the event management server calculates the total number of points and adds them to the prize money of each contestant.

[0004] Patent Document 1: Japanese Laid-Open Patent Publication No. 2022-11069

[0005] In the event management server described in Patent Document 1, video images are distributed via the Internet line. Therefore, when watching a video on a terminal such as a smartphone, the audience can easily reward the performers in the video via the Internet line using a reward function prepared in advance.

[0006] On the other hand, since digital television broadcasting is a service that unilaterally transmits images to viewers, it is not easy for viewers who watch television programs to reward performers of the programs. Summary of the invention

[0007] An object of the present invention is to solve the above-mentioned problems and to provide a social reward management system for allowing viewers to easily reward performers of digital television broadcast programs.

[0008] The social reward management system of the present invention allows viewers to reward performers of digital television broadcasts.

[0009] wherein, when the digital television broadcast program is displayed on the television, the data broadcast content to be displayed on the television includes information for the viewer reward;

[0010] The social reward management system includes:

[0011] a data broadcast production server for producing the data broadcast content including information for reward; and

[0012] A management server for receiving reward data through an Internet line and determining the number of points to be distributed to the program performer when the viewer makes a reward based on the information for reward included in the data broadcasting content.

[0013] According to the social reward management system of the present invention, when a viewer is watching a program displayed on TV and presses the D button of the remote control to display data broadcasting, for example, information for viewer rewards is displayed, so that the viewer can easily reward based on the displayed information for rewards. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] Figure 1 is a diagram schematically showing a configuration of a social reward management system according to the first embodiment.

[0015] Figure 2 is a plan view schematically showing an example of a remote controller as a terminal.

[0016] Figure 3 1 is a schematic diagram showing an example of a display screen of a television when a viewer presses the d button while a digital television broadcast program is being displayed.

[0017] Figure 4 This is a schematic diagram showing an example of a display screen when a bonus screen is displayed in a data broadcast display area while a digital television broadcast program is being displayed on a television.

[0018] Figure 5 This is a schematic diagram showing an example of a display screen when a QR code (registered trademark) for a bonus is displayed in a data broadcast display area when a digital television broadcast program is displayed on a television.

[0019] Figure 6 This is a schematic diagram showing an example of a display screen when the level of the acquired bonus points is displayed in the data broadcast display area when a digital television broadcast program is displayed on the television.

[0020] Figure 7 This is a schematic diagram showing an example of a display screen when an advertisement of a data broadcast advertiser is displayed in a data broadcast display area while a digital television broadcast program is being displayed on a television. DETAILED DESCRIPTION

[0021] Hereinafter, the features of the present invention will be described in detail by showing embodiments of the present invention.

[0022] <First Embodiment>

[0023] The social reward management system of the present invention is a system that allows viewers to easily reward program performers during the broadcast of a digital television broadcast program.

[0024] Figure 1 is a diagram schematically showing a configuration of a social reward management system 10 according to a first embodiment. The social reward management system 10 according to the first embodiment includes a management server 1 and a data broadcast production server 4. The management server 1 can receive data from a television 2 through an Internet line.

[0025] The TV 2 receives and displays digital TV broadcasts. Digital TV broadcasts include, for example, terrestrial digital broadcasts, BS digital broadcasts, and CS digital broadcasts. The TV 2 may be any device as long as it can receive digital TV broadcasts and data broadcasts and can be connected to an Internet line. For example, the TV 2 may be a fixed TV generally available on the market, a portable TV that can be carried around, a smart phone, a tablet computer, or a PC equipped with a tuner to receive digital TV broadcasts or capable of receiving single-segment broadcasts, etc.

[0026] Digital television broadcasting is one-way communication. On the other hand, data broadcasting allows two-way communication via Internet lines. In Japan, the name of broadcasting capable of two-way communication is "data broadcasting", but in other countries, it may have a different name. Therefore, "data broadcasting" in this specification may be referred to as "two-way communication broadcasting", for example.

[0027] The data broadcast production server 4 produces data broadcast content including information for audience reward. The details of the data broadcast content will be described later. The data broadcast content produced by the data broadcast production server 4 is transmitted as a radio wave from, for example, a broadcasting station together with the program content of digital television broadcasting. When data broadcasting is referred to as two-way communication broadcasting, the data broadcast production server 4 may be referred to as a two-way communication broadcast production server 4.

[0028] The television 2 can be operated by a terminal 3. The terminal 3 is, for example, a remote control attached to the television 2 purchased. Figure 2 3 is a plan view schematically showing an example of a remote controller 3A as the terminal 3. Figure 2 As shown, the remote controller 3A includes various buttons, such as a power button 31 for turning on / off the power of the TV 2, numeric buttons 32, a channel change button 33 for changing the channel of a program to be displayed, a volume change button 34 for changing the volume, a broadcast type change button 35 for displaying terrestrial broadcasting, BS broadcasting and CS broadcasting, respectively, a program guide button 36 for displaying an electronic program guide, up / down / left / right arrow buttons 37, an input button (or confirmation button) 38, a d button 39 for displaying data broadcasting, four color (blue, red, green and yellow) buttons 40, and a back button 41 for performing operations such as returning to the previous screen.

[0029] However, the terminal 3 may be of any type as long as it can operate the TV 2, and is not limited to the remote control attached to the TV 2 at the time of purchase. For example, the terminal 3 may be a universal remote control sold at an electronic retailer and compatible with TVs of various manufacturers and models, or a smartphone installed with a remote control application capable of operating the TV 2.

[0030] As will be described later, viewers of digital television broadcasting can reward program performers by operating terminal 3 while watching digital television broadcasting programs. However, rewards can be given not only during the broadcast of the program, but also before or after the broadcast of the program. The program that can be rewarded can be any program, such as sports programs, various performance programs, news programs, song programs, animation programs, and adult programs. In addition, the program that can be rewarded can include a program that is specially rewarded. For example, a program that is specially rewarded is a program in which a performer seeking a reward appears. The performer seeking a reward obtains a reward from the audience, for example, by performing a program (such as singing or performing arts).

[0031] The points presented to the show performers through awards may be real points, or may be something equivalent to points, such as virtual currency, electronic points, currency or coins that can be used in certain areas or systems, or points that can be exchanged for points.

[0032] The program performer to be rewarded is the person or character who appears in the program, regardless of whether they wish to do so. For example, if the program is a song program, the performer includes a singer, and if the program is a sports competition program such as rugby or martial arts, the performer includes an athlete. However, the program performer to be rewarded is not limited to people, and can be a character such as a mascot character or an animated character that appears in an animation program. In addition, in the case of a news program about the deceased or a program that the deceased appeared in the past, the program performer to be rewarded includes the deceased. In this case, the family members or related parties who lost their loved ones of the deceased can be the recipients of the reward. In addition, not only can the program performer be rewarded, but also the various stores (such as restaurants, hospitals, companies, groups, organizations, etc.) broadcast in the program can be rewarded. It is also possible to only reward the various stores (such as restaurants, hospitals, companies, groups, organizations, etc.) broadcast in the program.

[0033] When the audience is rewarded by a method described later, the management server 1 receives reward data via the Internet line and determines the number of points to be distributed to the program performers.

[0034] The following is a detailed description of a method for viewers to reward performers of programs in digital television broadcasting.

[0035] In the social reward management system 10 of the present invention, when a digital TV broadcast program is displayed on the TV 2, the content of the data broadcast displayed on the TV 2 is configured to include information for viewer reward. The data broadcast can be displayed on the TV 2 by the viewer, for example, pressing the d button 39 on the remote control 3A.

[0036] Figure 3 2 is a schematic diagram showing an example of a display screen of the television 2 when the viewer presses the d button 39 of the remote controller 3A while a digital television broadcast program is being displayed. Figure 3 As shown, the television 2 displays the content 22 of the data broadcast produced by the data broadcast production server 4 and the video 21 of the program being watched. Figure 3 In the example shown, the data broadcast content 22 is displayed below the video 21 of the martial arts competition between two martial artists, but the position of the display area of ​​the data broadcast is arbitrary. Here, the area of ​​the display screen of the television 2 in which the data broadcast content produced by the data broadcast production server 4 is displayed is referred to as the data broadcast display area. The data broadcast display area is configured to display at least information for rewards.

[0037] The "information for audience reward" included in the data broadcast content is information that allows the audience to reward the program performers. All the information for audience reward can be displayed in the data broadcast display area at once, or can be displayed in a layered manner as described below. As an example, Figure 3 As shown, a button 23 marked as "reward" is displayed so that information for reward is displayed in a hierarchical manner in the data broadcast display area. As will be described later, when the viewer operates the terminal 3 to click the button 23 marked as "reward", a screen for reward is displayed.

[0038] At this time, the data broadcast display area can be used to display information about the program performers who will be rewarded. For example, during the broadcast of a martial arts competition program, information about the martial arts performers who are competing can be displayed in the data broadcast display area. Figure 3 In the example shown, a button 24 allowing the viewer to check information about a martial artist A who is playing a martial arts competition in the program image 21, and a button 25 allowing the viewer to check information about a martial artist B are displayed. When the viewer selects the button 24 for "martial artist A" by, for example, operating the arrow button 37 on the remote controller 3A, and then presses the enter button 38 on the remote controller 3A, the information of the martial artist A is displayed in the data broadcast display area. In addition to the information for the reward, any other information may be displayed in the data broadcast display area.

[0039] It should be noted that during the broadcast of the digital television broadcast program, the content of the data broadcast including the information for rewarding is automatically displayed on the television 2 at least once. In this case, viewers who do not know that they can reward the program performers can be notified from the screen of the data broadcast that can be rewarded. In addition, by automatically displaying the data broadcast containing the information for rewarding, the viewers can activate the reward. In this case, when the viewer presses the d button 39 on the remote controller 3A, the automatically displayed data broadcast can disappear, or can automatically disappear after a certain period of time.

[0040] When the screen displayed on TV 2 is as follows Figure 3 As shown, if the viewer presses the button 23 marked as "Bonus" by, for example, operating the arrow button 37 on the remote controller 3A, and presses the enter button 38 on the remote controller 3A, a screen for bonus is displayed in the data broadcast display area, as shown in FIG. Figure 4 However, Figure 4 The screen shown for rewards is just an example.

[0041] The data broadcast display area is configured to display an information column for selecting or inputting at least a person to be rewarded and a reward amount. Figure 4 In the display example shown, an information field 26 for selecting a person to be rewarded, an information field 27 for inputting a reward amount, and an information field 28 for inputting a credit card number to be used when paying the reward are displayed.

[0042] exist Figure 4 In the display example shown, "Martial Arts Performer A" or "Martial Arts Performer B" who is performing martial arts competition in the image 21 of the program can be selected as the person to be rewarded. For example, the viewer operates the arrow button 37 on the remote controller 3A, selects "Martial Arts Performer A" or "Martial Arts Performer B" in the information bar 26 to select the person to be rewarded, and then presses the enter button 38. In addition, the viewer operates the arrow button 37 on the remote controller 3A to select the information bar 27 for inputting the reward amount, and operates the number button 32 on the remote controller 3A to input the reward amount. For example, a predetermined number of points, such as 500 yen, 1000 yen, 5000 yen, 10000 yen, etc., can be displayed in the data broadcast display area so that the viewer can select one of these number of points.

[0043] In addition, the viewer selects the credit card number information field 28 by operating the arrow button 37 on the remote controller 3A or by other means, and inputs the number of the credit card for the reward by operating the number button 32 on the remote controller 3A or by other means. Figure 4 In the example shown, only the credit card number is entered, but the user may also be asked to enter a security number associated with the credit card, or the name of the credit card holder may also be requested.

[0044] In addition, in order to use the social reward management system 10 of the present invention, the user can pre-register the information of the credit card used to pay the reward, or can pre-register the information of the bank account from which the points for the reward can be withdrawn, and when the reward is made, payment can be made by the pre-registered credit card, or withdrawal can be made from the pre-registered bank account. For example, the social reward management system 10 includes a storage server (not shown), and the credit card information or bank account information pre-registered by the audience is registered in the storage server. In this case, the audience does not need to enter information such as a credit card number each time the reward is made, which improves convenience.

[0045] Finally, the viewer selects the enter button 29 displayed in the data broadcast display area by operating the arrow button 37 on the remote controller 3A or by other means, and presses the enter button 38 on the remote controller 3A to reward the selected program performer. The reward data selected and / or entered by the viewer is transmitted to the management server 1 via the Internet line through the interactive function of the data broadcast.

[0046] In the data broadcast display area, number buttons, letter buttons, and hiragana buttons can be displayed like a keyboard. In this case, the audience can input necessary information for rewarding, such as the person and the reward amount to be rewarded, by selecting these buttons.

[0047] In addition to credit card payment, rewards can be made through QR code payment (such as "LINE PAY (registered trademark)", "PayPay (registered trademark)", "Rakuten PAY (registered trademark)", "au PAY (registered trademark)", "Merupay (registered trademark)" and "d Pay (registered trademark)"), carrier payment by mobile phone companies, payment through virtual currency (such as Bitcoin (registered trademark)) and other payment methods. Virtual currency also includes dedicated currency that can be used in the social reward management system 10 in this embodiment.

[0048] When QR code payment is performed, for example, a QR code for QR code payment is displayed in the data broadcast display area. The audience makes payment by using a smartphone or the like to read the QR code displayed in the data broadcast display area. In addition, when payment is made with virtual currency, for example, a QR code for payment with virtual currency is displayed in the data broadcast display area. When the audience reads the displayed QR code with a smartphone or the like, a website for payment with virtual currency is displayed via an Internet line, and payment is made by inputting necessary information.

[0049] In other words, in the social reward management system 10 according to the present embodiment, rewards can be performed by at least one of credit card payment, QR code payment, carrier payment of a mobile phone company, and virtual currency payment.

[0050] When the audience makes a reward based on the information displayed in the data broadcast display area, the management server 1 receives the reward data through the Internet line and determines the reward amount to be distributed to the program performer.

[0051] In this embodiment, when viewers use the interactive function of data broadcasting to reward, the management server 1 receives reward data including at least the person to be rewarded and the reward amount. The management server 1 receives reward data from multiple viewers, totals the reward amount for each person to be rewarded, and determines the number of points to be distributed.

[0052] It should be noted that rewards can also be distributed to people or organizations other than the program performers, or other related parties. For example, if the program is a sports game show and the program performers are athletes, the rewards can be distributed not only to the athletes, but also to the team to which the athletes belong. In addition, if the program performers are entertainers, the rewards can be distributed to entertainment agencies, or can be distributed to the TV station broadcasting the program or program advertisers (sponsors).

[0053] The reward data received by the management server 1 may include information about the audience of the reward. The information about the audience of the reward includes, for example, at least one of the audience's name, age, address, telephone number, and email address. For example, an information column for inputting information about the audience of the reward is set in the data broadcast display area of ​​the TV 2, and the audience can input information such as the name of the audience each time the reward is received. In addition, in order to use the social reward management system 10 of the present invention, the audience's information can be registered in advance. For example, the social reward management system 10 includes a storage server, and the information about the audience of the reward is stored in the storage server. In this case, the audience does not need to enter their own information each time the reward is received, which improves convenience.

[0054] The management server 1 can provide the information about the audience included in the reward data to the program performer who received the reward, so that the program performer who received the reward can thank the audience for the reward. The information about the audience who received the reward can be provided via an Internet line such as an email. In this case, the program performer who received the reward can thank the audience who received the reward by email or phone, or send a letter or gift to the audience's address. In this way, the program performer who received the reward can thank the audience for their support, thereby stimulating the audience to reward and make the program active.

[0055] According to the social reward management system 10 of the present embodiment, while the audience is watching a program displayed on the television 2, the audience can easily reward the program performers by using the interactive function of data broadcasting. In other words, there is no need to visit a website or download an application for rewarding on a smartphone or other device, and rewards can be easily made using the remote control 3A of the television 2. If the number of viewers who use the social reward management system 10 in the present embodiment for rewarding increases, the television programs will become more exciting, the audience ratings will increase, and the advertising effects displayed during the program broadcast will be improved, which is also beneficial to the advertisers of the program.

[0056] If a screen for reward is displayed on a program image of a digital television broadcast, viewers who are not interested in reward may feel annoyed. However, since data broadcast is displayed separately from the program image and information for reward is included in the content of the data broadcast, viewers who are not interested in reward will not feel annoyed.

[0057] <Second Embodiment>

[0058] In the social reward management system 10 according to the first embodiment, the audience can reward the program performer by operating the terminal 3 for operating the television 2.

[0059] On the other hand, in the social reward management system 10 according to the second embodiment, the audience can reward the program performer by operating a smartphone or the like.

[0060] In the social reward management system 10 according to the second embodiment, when the viewer presses the d button 39 on the remote controller 3A to display the data broadcast on the TV 2 while the digital TV broadcast program is being displayed on the TV 2, the content of the displayed data broadcast is configured to include information for rewards. In the present embodiment, the "information for rewards" includes a QR code for accessing an input screen for rewards. In other words, the data broadcast production server 4 produces data broadcast content including a QR code for accessing an input screen for rewards.

[0061] When the viewer presses, for example, the d button 39 on the remote controller 3A to display the data broadcast on the television 2 while watching a digital television broadcast program, as shown in FIG. Figure 5 As shown, a QR code 50 for accessing an input screen for a bonus is displayed in the data broadcast display area. During program broadcasting, the content of the data broadcast including the QR code 50 for accessing an input screen for a bonus may be automatically displayed on the television 2 at least once.

[0062] When the audience uses a smart phone or other device to read the QR code 50, the audience can visit the website to make a reward. According to the guidance of the visited website, the audience can make a reward by entering the person to be rewarded, the reward amount, the information of the credit card to be used when paying the reward, etc.

[0063] The QR code 50 displayed in the data broadcast display area of ​​the television 2 can be read using a dedicated application that enables the viewer to reward. The viewer downloads the dedicated application for reward on a smartphone or other device, and uses the application to read the QR code 50. The user can access an input screen for reward by reading the QR code 50, and can make a reward by selecting or inputting information such as a person to be rewarded, a reward amount, and credit card information to be used for paying the reward on the input screen.

[0064] The dedicated application that allows user rewards can allow users to check the program schedule and program information of digital TV broadcasts. For example, more detailed program information can be checked than that which can be checked on TV 2, such as information about program performers, behind-the-scenes stories of program performers, and official websites and blogs of program performers.

[0065] Using a dedicated application that allows user rewards, users can check information about upcoming programs in which program performers are scheduled to appear, or information about programs in which program performers have appeared in the past.

[0066] When the audience rewards, the reward amount received by the program performer can be immediately reflected in the dedicated application for rewarding. That is, when the audience rewards using the dedicated application for rewarding, the program performer who receives the reward can immediately check the reward amount using the same type of application.

[0067] Even with the social reward management system 10 according to the second embodiment, the audience can easily reward the program performers while watching the digital TV broadcast program. That is, while watching the program, when the data broadcast is displayed by pressing the d button 39 on the remote controller 3A, the QR code 50 for reward is displayed, so the audience can easily reward by reading the QR code 50 using a smartphone or other device.

[0068] <Third Embodiment>

[0069] The social reward management system 10 according to the third embodiment activates the reward of the audience by providing points to the audience who has been rewarded. That is, points are provided to the audience according to the reward.

[0070] Points provided to viewers in accordance with rewards are, for example, "reward points obtained" and "permanent reward points". Both the reward points obtained and the permanent reward points are points provided to viewers who have made rewards, and are managed by the management server 1. For example, the management server 1 manages the name of the viewer or an ID for identifying the viewer, and the points provided. Here, it is assumed that the points provided to the viewer in response to the reward of the viewer are "reward points obtained" and "permanent reward points", but the points provided to the viewer may be "reward points obtained" or "permanent reward points", or they may be points different from "reward points obtained" and "permanent reward points".

[0071] As described later, the acquired bonus points are points that can be used by the viewer. When the viewer uses the acquired bonus points, the number of acquired bonus points that the viewer has is reduced by the amount used. On the other hand, permanent bonus points are points that are only given and do not decrease. For example, these points can be displayed in the data broadcast display area, can be checked when the viewer visits a predetermined website and logs in, or can be checked using a predetermined application downloaded to and used on a smart phone or other device.

[0072] The number of earned bonus points and permanent bonus points provided to the viewer may be based on the bonus amount, or may be based on the number of times the viewer has provided a bonus rather than on the bonus amount, such as awarding one point at a time.

[0073] For example, the acquired reward points provided to the audience can be exchanged for various products. For example, the exchange of the acquired reward points for products can be performed on a predetermined website or application. That is, a gift catalog is prepared on a predetermined website or application, which lists a plurality of products with points required for exchange. The products in the gift catalog can be provided, for example, by a program advertiser (sponsor) who provides advertisements for the program in which the reward is made, or can be provided by a television station that broadcasts the program. Note that a booklet of the gift catalog can be prepared separately from an electronic version of the gift catalog that can be viewed on the website or application.

[0074] The viewer can redeem the desired product based on the earned bonus points. The redeemed product is delivered to the home of the viewer who redeemed the bonus points for the product. However, it can also be given as a gift to another person. When the viewer redeems the earned bonus points for the product, the number of points required for the redemption is subtracted from the earned bonus points.

[0075] The items that can be exchanged for the obtained bonus points are not limited to the items in the gift catalog. For example, a handwritten letter from a performer, belongings of a performer, merchandise of a performer, etc. can be prepared as items that can be used to exchange for the obtained bonus points. The merchandise of a performer is, for example, a key chain, a stuffed toy, an alarm clock, a handkerchief, a towel, etc. As items that can be used to exchange for the obtained bonus points, special items that cannot be obtained elsewhere can be prepared. In addition, the items that can be used to exchange for the obtained bonus points can be the right to talk to the performer using a phone or video call application, or the right to meet with the performer.

[0076] The obtained bonus points provided to the audience can be transferred to other people. When the obtained bonus points are transferred to another person, the number of points transferred is subtracted from the obtained bonus points.

[0077] Permanent reward points are points provided to the audience, but they can also be provided to the performer of the program receiving the reward. In other words, the performer of the program obtains permanent reward points each time he is rewarded.

[0078] The earned bonus points and permanent bonus points provided to the viewer may be displayed in a sorted format in descending order of the number of points. For example, they may be displayed in a Figure 6 The data broadcast screen shown in the figure may be checked when the viewer visits and logs in to a predetermined website, or may be checked using a predetermined application downloaded and used on a smart phone or other device. The viewer's name displayed in the ranking may be the viewer's real name or an ID or pseudonym unique to the viewer. Permanent bonus points provided to program performers may also be displayed in a ranking format.

[0079] The acquired bonus points and permanent bonus points may be summarized for each digital television broadcast program. For example, a predetermined time period (e.g., two to three weeks) may be set as a period, and for each period of each program, the acquired bonus points and permanent bonus points acquired by the viewer may be displayed in a sorted format in descending order of the number of points.

[0080] The time period that the audience can reward can be set in advance. For example, in a series program, the first to third episodes can be designated as the first process, and the fourth to sixth episodes can be designated as the second process, and in each process, the time period that the audience can reward can be predetermined.

[0081] The audience can apply for gifts according to the bonus points or permanent bonus points earned by the audience. The gift is prepared by the TV station, for example. The gift can include a commodity unique to the program. The gift can be applied for based on the bonus points or permanent bonus points acquired by the audience during the scheduled period. The people (for example, the first 20 people) with the bonus points or permanent bonus points earned by the audience with the highest number of acquisitions during the scheduled period can be automatically awarded gifts. In this case, for example, different gifts can be provided to the first 1 to 2 audiences, the first 3 to 5 audiences, the first 6 to 10 audiences, and the first 11 to 20 audiences with the highest number of points.

[0082] Points provided to viewers according to their rewards are not limited to the above-mentioned "acquired reward points" or "permanent reward points". For example, existing points such as T points (registered trademark), d points (registered trademark), Ponta points and WAON points can be provided to viewers.

[0083] According to the social reward management system 10 of the third embodiment, when a viewer rewards, points are provided to the viewer according to the reward, so that the viewer who wants to earn points can be encouraged to reward.

[0084] In particular, points provided to viewers through rewards can be redeemed for products provided by program advertisers who provide advertisements for programs in which rewards are made, so that the operator of the social reward management system 10 no longer needs to prepare products. When the point system stimulates rewarding program performers, the program becomes more exciting, the ratings increase, and the effectiveness of advertisements displayed during the program improves, making it worthwhile for program advertisers to provide products. In addition, the name recognition of the product can be increased by using the product of the program advertiser as a product that can be redeemed for points.

[0085] <Fourth Embodiment>

[0086] In the social reward management system 10 according to the fourth embodiment, when a viewer rewards, a program advertiser who provides advertisements for a program in which a reward is made provides points according to the reward amount given by the viewer.

[0087] The management server 1 calculates the total number of points to be distributed to the program performer by calculating the sum of the number of points awarded by the audience and the number of points provided by the program advertiser in proportion to the number of points provided by the audience. The number of points provided by the program advertiser in proportion to the number of points awarded by the audience can be arbitrarily determined; for example, it can be the same as the number of points awarded by the audience, or it can be a predetermined percentage of the number of points awarded by the audience, such as half the amount. If the number of points provided by the program advertiser in proportion to the number of points awarded by the audience is the same as the number of points awarded by the audience, for example, if the audience provides 1,000 yen, the program advertiser will also provide 1,000 yen. In this case, the program performer will receive 1,000 yen provided by the audience and 1,000 yen provided by the program advertiser. However, the number of points after deducting the system usage fee of the social reward management system 10 can be provided to the program performer.

[0088] According to the social reward management system 10 of the present embodiment, program performers can receive not only the number of points rewarded by the audience, but also the points provided by program advertisers, so that they can receive more points. Therefore, the audience can support the program performers more effectively. This is expected to have the following effects: increasing the stimulation of the audience who support the program performers to the program, thereby improving the ratings, making it worthwhile for program advertisers who advertise in the program to provide points proportional to the number of points rewarded by the audience.

[0089] <Fifth Embodiment>

[0090] In the social incentive advertising management system 10 according to the fifth embodiment, the advertisement 60 of the data broadcast advertiser is displayed on the data broadcast screen, including information for incentives, such as Figure 7 Here, the advertiser whose advertisement is displayed on the data broadcasting screen is referred to as a "data broadcasting advertiser". When data broadcasting is referred to as two-way communication broadcasting, the "data broadcasting advertiser" may be referred to as a "two-way communication broadcasting advertiser". The advertiser 60 of the advertisement displayed on the data broadcasting screen may be the same as the advertiser (program advertiser) of the advertisement displayed during the digital television broadcasting program, or may be different. Furthermore, the advertisement 60 displayed on the data broadcasting screen is not limited to the advertisement 60 of one data broadcasting advertiser, but may be the advertisement 60 of a plurality of data broadcasting advertisers.

[0091] In the social reward management system 10 according to the fifth embodiment, when a viewer rewards, the data broadcast advertiser provides points according to the reward amount of the viewer.

[0092] The management server 1 calculates the total number of points to be distributed to the program performer by calculating the total number of points awarded by the audience and the number of points provided by the program advertiser in proportion to the number of points awarded by the audience. The number of points provided by the data broadcast advertiser in proportion to the number of points awarded by the audience can be arbitrarily determined; for example, it can be the same as the number of points awarded by the audience, or it can be a predetermined percentage of the number of points awarded by the audience, such as half the amount. If the number of points provided by the data broadcast advertiser in proportion to the number of points awarded by the audience is the same as the number of points awarded by the audience, for example, if the audience provides 1,000 yen, the data broadcast advertiser will also provide 1,000 yen. In this case, the program performer can obtain 1,000 yen provided by the audience and 1,000 yen provided by the data broadcast advertiser. However, the number of points after deducting the system usage fee of the social reward management system 10 can be provided to the program performer.

[0093] Compared with advertisements in digital TV broadcast programs, lower advertising fees can be set for advertisements displayed on data broadcast screens. Therefore, it is easier for data broadcast advertisers to place advertisements at will than to place advertisements in digital TV broadcast programs, and considering the effectiveness of advertisements, it is worthwhile to provide points according to the number of points rewarded by viewers.

[0094] According to the social reward management system 10 of the present embodiment, program performers can receive more points, so that the audience can support the program performers more effectively.

[0095] The present invention is not limited to the above-described embodiments, and various applications and modifications can be made within the scope of the present invention. For example, characteristic portions in each of the above-described embodiments can be appropriately combined.

[0096] For example, the features of the social reward management system 10 according to the fourth embodiment and the features of the social reward management system 10 according to the fifth embodiment can be combined. That is, when the viewer rewards, the program advertiser and the data broadcast advertiser who provide advertisements for the program in which the reward is made can provide points according to the reward amount given by the viewer.

[0097] The social reward management system in this application is as follows.

[0098] <1> . A social reward management system for allowing viewers to reward performers of programs broadcasted on digital television,

[0099] wherein, when the digital television broadcast program is displayed on the television, the data broadcast content to be displayed on the television includes information for the viewer reward;

[0100] The social reward management system includes:

[0101] a data broadcast production server for producing the data broadcast content including information for reward; and

[0102] A management server for receiving reward data through an Internet line and determining the number of points to be distributed to the program performer when the viewer makes a reward based on the information for reward included in the data broadcasting content.

[0103] <2> .according to <1> The social reward management system,

[0104] wherein the data broadcast content including the information for reward is automatically displayed on the television at least once during the broadcast of the digital television broadcast program.

[0105] <3> .according to <1> or <2> The social reward management system,

[0106] wherein an information field for selecting or inputting at least a person to be rewarded and an information field for a reward amount are displayed in the data broadcast display area; and

[0107] When the audience uses the interactive function of the data broadcasting to make a reward, the management server receives the reward data including the person to be rewarded and the reward amount.

[0108] <4> .according to <1> or <2> The social reward management system,

[0109] The information for reward includes a QR code for accessing an input screen for reward.

[0110] <5> .according to <1> to <4> A social reward management system as described in any one of the above,

[0111] wherein, when the audience makes a reward, a program advertiser providing advertisements for the program making the reward provides points proportional to the reward amount given by the audience; and

[0112] The management server calculates the sum of the reward amount given by the audience and the number of points provided by the program advertiser in proportion to the reward amount given by the audience, and determines the number of points to be distributed to the program performers.

[0113] <6> .according to <1> to <4> A social reward management system as described in any one of the above,

[0114] wherein an advertisement of a data broadcast advertiser is displayed on the screen of the data broadcast including the information for the incentive;

[0115] wherein, the data broadcast advertiser provides a number of points proportional to the reward amount given by the viewer when the viewer makes a reward; and

[0116] The management server calculates the sum of the reward amount given by the viewer and the number of points provided by the data broadcast advertiser in proportion to the reward amount given by the viewer, and determines the number of points to be distributed to the program performer.

[0117] <7> .according to <1> to <6> A social reward management system as described in any one of the above,

[0118] wherein the reward data includes information about the audience that has been rewarded; and

[0119] The management server provides the information about the audience included in the reward data to the program performer who receives the reward.

[0120] <8> .according to <1> to <7> A social reward management system as described in any one of the above,

[0121] The management server manages points provided to the rewarded audience according to the reward of the audience.

[0122] <9> .according to <8> The social reward management system,

[0123] The points provided to viewers through rewards can be used to redeem products provided by program advertisers, who provide advertisements for the programs in which the rewards are provided.

[0124] <10> .according to <1> to <9> A social reward management system as described in any one of the above,

[0125] Among them, the reward can be made through at least one of credit card payment, QR code payment, carrier payment of a mobile phone company and virtual currency payment.

[0126] [Description of Reference Signs]

[0127] 1. Manage Server

[0128] 2TV

[0129] 3 Terminal

[0130] 4Data broadcast production server

[0131] 3A Remote Control

[0132] 10Social Reward Management System

[0133] 21 Videos of digital TV broadcasts

[0134] 22Contents of data broadcasting

[0135] 39D button on the remote control

[0136] 50QR Code

[0137] 60 data broadcast advertiser advertisements

Claims

1. A social reward management system for allowing viewers to reward performers of programs broadcasted on digital television, in, When a digital television broadcast program is displayed on a television, the data broadcast content to be displayed on said television includes information for said viewer reward; The social reward management system includes: a data broadcast production server for producing the data broadcast content including information for reward; as well as A management server for receiving reward data through an Internet line and determining the number of points to be distributed to the program performer when the viewer makes a reward based on the information for reward included in the data broadcasting content.

2. The social reward management system according to claim 1, in, During the broadcast of the digital television broadcast program, the data broadcast content including the information for the incentive is automatically displayed at least once on the television.

3. The social reward management system according to claim 1, in, Displaying in the data broadcast display area an information field for selecting or inputting at least an information field for a person to be rewarded and an information field for a reward amount; as well as When the audience uses the interactive function of data broadcasting to make a reward, the management server receives the reward data including the person to be rewarded and the reward amount.

4. The social reward management system according to claim 1, in, The information for rewarding includes a QR code for accessing an input screen for rewarding.

5. The social reward management system according to claim 1, in, Program advertisers who provide advertisements for programs offering rewards provide points proportional to the reward amount given by the viewer when the viewer offers a reward; as well as The management server calculates the sum of the reward amount given by the audience and the number of points provided by the program advertiser in proportion to the reward amount given by the audience, and determines the number of points to be distributed to the program performers.

6. The social reward management system according to claim 1, in, displaying an advertisement of a data broadcast advertiser on a screen of the data broadcast including the information for the incentive; wherein the data broadcast advertiser provides a number of points proportional to the reward amount given by the viewer when the viewer makes a reward; and The management server calculates the sum of the reward amount given by the viewer and the number of points provided by the data broadcast advertiser in proportion to the reward amount given by the viewer, and determines the number of points to be distributed to the program performer.

7. The social reward management system according to claim 1, in, The reward data includes information about the audience that has been rewarded; and The management server provides the information about the audience included in the reward data to the program performer who receives the reward.

8. The social reward management system according to claim 1, in, The management server manages points given to the rewarded audience according to the reward of the audience.

9. The social reward management system according to claim 8, in, The points provided to the viewer through an award can be redeemed for products provided by program advertisers who provided advertisements for the program in which the award was made.

10. The social reward management system according to any one of claims 1 to 9, in, The reward can be made through at least one of a credit card payment, a QR code payment, a carrier payment of a mobile phone company, and a virtual currency payment.

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