Live broadcast processing method and device, electronic equipment and storage medium

Abstract

The invention relates to a live broadcast processing method and device, electronic equipment and a storage medium, and the method comprises the steps: displaying a service live broadcast page corresponding to a first live broadcast initiating account, the service live broadcast page being a live broadcast page of a service picture of a target execution service corresponding to the first live broadcast initiating account in a target application; under the condition that the real-time service execution data corresponding to the first live broadcast initiating account meets a preset condition, displaying first interaction guide information corresponding to the real-time service execution data on a service live broadcast page; and in response to an interaction instruction triggered based on the first interaction guide information, displaying target interaction information corresponding to the interaction instruction on the service live broadcast page, the target interaction information being interaction information of the live broadcast browsing account in the current live broadcast room for the real-time service execution data. According to the embodiment of the invention, the user can be better integrated into the scene of the service, the interaction accuracy and effectiveness are improved on the basis of improving the interaction of the live broadcast room, and the live broadcast interaction experience of the user is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of live broadcast technology, and in particular to a live broadcast processing method, device, electronic device and storage medium. Background Art

[0002] With the development of live broadcast technology, live broadcast content is becoming more and more diversified. For example, the game screen in game applications is broadcast live. In the live broadcast of games and other services using related technologies, the game screen is often directly synchronized to the live broadcast room for display. During the live broadcast of games and other services, the audience cannot effectively integrate into the business scenarios of the games and other services themselves, which in turn leads to problems such as poor interactivity in the live broadcast room and poor user experience. Summary of the invention

[0003] The present disclosure provides a live broadcast processing method, device, electronic device and storage medium to at least solve the technical problems of running in the related technology. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, a live broadcast processing method is provided, including:

[0005] Displaying a business live broadcast page corresponding to the first live broadcast initiating account, where the business live broadcast page is a live broadcast page of a business screen of a target execution business corresponding to the first live broadcast initiating account in a target application;

[0006] When the real-time business execution data corresponding to the first live broadcast initiating account meets a preset condition, first interaction guidance information corresponding to the real-time business execution data is displayed on the business live broadcast page, and the first interaction guidance information is used to guide the live broadcast browsing account in the current live broadcast room corresponding to the business live broadcast page to initiate interaction with the real-time business execution data;

[0007] In response to an interactive instruction triggered based on the first interactive guidance information, target interactive information corresponding to the interactive instruction is displayed on the business live broadcast page, and the target interactive information is the interactive information of the live broadcast browsing account in the current live broadcast room for the real-time business execution data.

[0008] In an optional embodiment, displaying the business live broadcast page corresponding to the first live broadcast initiating account includes:

[0009] Displaying the business live broadcast page including preset interactive information;

[0010] Among them, the preset interaction information includes at least one of the first business description information and the item interaction information corresponding to the preset virtual item; the first business description information is at least one business description information that matches the current business execution status corresponding to the first live broadcast initiation account, and the current business execution status is the business execution account of the first live broadcast initiation account in the target application, and the real-time execution status of the target execution business in the target application.

[0011] In an optional embodiment, when the real-time business execution data corresponding to the target business account meets a preset condition, displaying the first interactive guidance information corresponding to the real-time business execution data on the business live broadcast page includes:

[0012] When the real-time business execution data meets the preset conditions, the preset interactive information displayed on the business live broadcast page is updated to the first interactive guidance information.

[0013] In an optional embodiment, after updating the preset interactive information displayed on the business live broadcast page to the first interactive guidance information, the method further includes:

[0014] The first interactive guidance information displayed on the business live broadcast page is updated to second business description information, wherein the second business description information is at least one business description information that matches the current business execution status corresponding to the first live broadcast initiating account, and the second business description information includes a data tag corresponding to the real-time business execution data.

[0015] In an optional embodiment, the item interaction information includes: the collection countdown information corresponding to the preset virtual item, and the business live broadcast page displaying the preset interaction information includes:

[0016] The business live broadcast page including the countdown information for receiving the information is displayed.

[0017] In an optional embodiment, the item interaction information further includes: a preset gift control corresponding to the preset virtual item; and the business live broadcast page displaying the preset interaction information further includes:

[0018] When the countdown information display ends, the preset gift control is displayed on the business live broadcast page;

[0019] Among them, the preset gift control is used to trigger the gift of the preset virtual item to the first live broadcast initiating account.

[0020] In an optional embodiment, the method further includes:

[0021] Displaying a live broadcast entry page corresponding to the business live broadcast page, wherein the live broadcast entry page is a page that displays part of the live broadcast content in the business live broadcast page, and the live broadcast entry page includes summary information of current interactive information, and the current interactive information is any information in the preset interactive information;

[0022] The business live broadcast page displaying preset interactive information includes:

[0023] In response to the live broadcast viewing instruction, the business live broadcast page including the current interactive information is displayed.

[0024] In an optional embodiment, the method further includes:

[0025] In response to an interactive task initiation instruction for executing the target service triggered by the first live broadcast initiation account, task instruction information corresponding to the target interactive task corresponding to the interactive task initiation instruction and a task execution control corresponding to the target interactive task are displayed on the service live broadcast page;

[0026] Wherein, the task execution control is used to trigger the execution of the target interactive task.

[0027] In an optional embodiment, the method further includes:

[0028] When the target execution service is a service in which at least two parties compete with each other, and the second service execution account in the target party is broadcasting a service screen of the target execution service, displaying battle indication information corresponding to the first live broadcast initiating account and the second live broadcast initiating account on the service live broadcast page;

[0029] Among them, the target party is any party of the at least two parties except the party where the first business execution account is located, the first business execution account is the business execution account of the first live broadcast initiation account in the target application, the second business execution account is any business execution account among the target party, and the second live broadcast initiation account is the live broadcast initiation account of the second business execution account in the live broadcast platform.

[0030] In an optional embodiment, the method further includes:

[0031] When the target execution service is completed, second interactive guidance information corresponding to the service execution result of the target execution service is displayed on the service live broadcast page;

[0032] Among them, the second interaction guidance information is used to guide the live broadcast browsing account in the current live broadcast room to initiate interaction with the business execution result.

[0033] In an optional embodiment, when the real-time business execution data corresponding to the first live broadcast initiating account meets a preset condition, displaying the first interactive guidance information corresponding to the real-time business execution data on the business live broadcast page includes:

[0034] When the real-time business execution data meets the preset condition, the first interaction guidance information is displayed in a preset interaction area in the business live broadcast page.

[0035] In an optional embodiment, when the real-time service execution data meets the preset condition, displaying the first interactive guidance information in a preset interactive area in the service live broadcast page includes:

[0036] In a case where the real-time service execution data meets the preset condition, the real-time service execution data and the first interaction guiding information are displayed in the preset interaction area.

[0037] According to a second aspect of an embodiment of the present disclosure, a live broadcast processing device is provided, including:

[0038] A business live broadcast page display module is configured to execute and display a business live broadcast page corresponding to the first live broadcast initiating account, wherein the business live broadcast page is a live broadcast page of a business screen of a target execution business corresponding to the first live broadcast initiating account in a target application;

[0039] The first interactive guidance information display module is configured to display the first interactive guidance information corresponding to the real-time business execution data on the business live broadcast page when the real-time business execution data corresponding to the first live broadcast initiating account meets a preset condition, wherein the first interactive guidance information is used to guide the live broadcast browsing account in the current live broadcast room corresponding to the business live broadcast page to initiate interaction with the real-time business execution data;

[0040] The target interactive information display module is configured to execute in response to an interactive instruction triggered based on the first interactive guidance information, and display the target interactive information corresponding to the interactive instruction on the business live broadcast page, wherein the target interactive information is the interactive information of the live broadcast browsing account in the current live broadcast room for the real-time business execution data.

[0041] In an optional embodiment, the business live page display module includes:

[0042] A business live broadcast page display unit, configured to display the business live broadcast page including preset interactive information;

[0043] Among them, the preset interaction information includes at least one of the first business description information and the item interaction information corresponding to the preset virtual item; the first business description information is at least one business description information that matches the current business execution status corresponding to the first live broadcast initiation account, and the current business execution status is the business execution account of the first live broadcast initiation account in the target application, and the real-time execution status of the target execution business in the target application.

[0044] In an optional embodiment, the first interactive guidance information display module includes:

[0045] The information updating unit is configured to update the preset interactive information displayed on the business live broadcast page to the first interactive guidance information when the real-time business execution data meets the preset conditions.

[0046] In an optional embodiment, the device further comprises:

[0047] The information update module is configured to update the first interactive guidance information displayed on the business live broadcast page to second business description information, wherein the second business description information is at least one business description information that matches the current business execution status corresponding to the first live broadcast initiating account, and the second business description information includes a data tag corresponding to the real-time business execution data.

[0048] In an optional embodiment, the item interaction information includes: the collection countdown information corresponding to the preset virtual item, and the business live page display unit includes:

[0049] The countdown information display unit is configured to display the business live broadcast page including the countdown information.

[0050] In an optional embodiment, the item interaction information further includes: a preset gift control corresponding to the preset virtual item; and the business live page display unit further includes:

[0051] A preset gift control display unit is configured to display the preset gift control on the business live broadcast page when the display of the collection countdown information ends;

[0052] Among them, the preset gift control is used to trigger the gift of the preset virtual item to the first live broadcast initiating account.

[0053] In an optional embodiment, the device further comprises:

[0054] A live broadcast entry page display module is configured to execute and display a live broadcast entry page corresponding to the business live broadcast page, wherein the live broadcast entry page is a page that displays part of the live broadcast content in the business live broadcast page, and the live broadcast entry page includes summary information of current interactive information, and the current interactive information is any information in the preset interactive information;

[0055] The business live broadcast page display unit is specifically configured to execute in response to a live broadcast viewing instruction and display the business live broadcast page including the current interactive information.

[0056] In an optional embodiment, the device further comprises:

[0057] An interactive task initiation module is configured to execute an interactive task initiation instruction for the target execution business in response to the interactive task initiation instruction triggered by the first live broadcast initiation account, and display task indication information corresponding to the target interactive task corresponding to the interactive task initiation instruction and a task execution control corresponding to the target interactive task on the business live broadcast page;

[0058] Wherein, the task execution control is used to trigger the execution of the target interactive task.

[0059] In an optional embodiment, the device further comprises:

[0060] The battle indication information display module is configured to display the battle indication information corresponding to the first live broadcast initiating account and the second live broadcast initiating account on the business live broadcast page when the target execution business is a business of at least two parties and the second business execution account in the target party is broadcasting the business screen of the target execution business;

[0061] Among them, the target party is any party of the at least two parties except the party where the first business execution account is located, the first business execution account is the business execution account of the first live broadcast initiation account in the target application, the second business execution account is any business execution account among the target party, and the second live broadcast initiation account is the live broadcast initiation account of the second business execution account in the live broadcast platform.

[0062] In an optional embodiment, the device further comprises:

[0063] A second interactive guidance information display module is configured to display, on the business live broadcast page, second interactive guidance information corresponding to the business execution result of the target execution business when the execution of the target execution business is completed;

[0064] Among them, the second interaction guidance information is used to guide the live broadcast browsing account in the current live broadcast room to initiate interaction with the business execution result.

[0065] In an optional embodiment, the first interactive guidance information display module includes:

[0066] The first display unit is configured to display the first interactive guidance information in a preset interactive area in the business live broadcast page when the real-time business execution data meets the preset condition.

[0067] In an optional embodiment, the first display unit includes:

[0068] The second display unit is configured to display the real-time service execution data and the first interaction guide information in the preset interaction area when the real-time service execution data meets the preset condition.

[0069] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the live broadcast processing methods of the embodiments of the present disclosure.

[0070] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute any one of the live broadcast processing methods of the embodiments of the present disclosure.

[0071] According to a fifth aspect of an embodiment of the present disclosure, there is provided a computer program product comprising instructions, which, when executed on a computer, enables the computer to execute any one of the live broadcast processing methods of the embodiments of the present disclosure.

[0072] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0073] The business live broadcast page corresponding to the first live broadcast initiating account is displayed, and the business live broadcast page is a live broadcast page of the business screen of the target execution business corresponding to the first live broadcast initiating account in the target application; when the real-time business execution data corresponding to the first live broadcast initiating account meets the preset conditions, the first interactive guidance information corresponding to the real-time business execution data is displayed on the business live broadcast page, and the first interactive guidance information is used to guide the live broadcast browsing account in the current live broadcast room corresponding to the business live broadcast page to initiate interaction with the real-time business execution data, which can realize interactive guidance in combination with real-time business execution data, greatly improve the adaptability and relevance between interactive guidance and actual business execution status, and thus allow users to better integrate into the business scenario itself, and respond to the interactive instruction triggered based on the first interactive guidance information, display the interactive information of the live broadcast browsing account in the current live broadcast room for the real-time business execution data on the business live broadcast page, effectively ensure the adaptability and relevance of the interactive information to the real-time execution status of the live broadcast business, better help the anchor to create the business characteristics of the personal live broadcast room, strengthen the interactive atmosphere in the room, and thus improve the accuracy and effectiveness of the interaction on the basis of improving the interactivity of the live broadcast room, and improve the user's live interactive experience.

[0074] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0075] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0076] Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment;

[0077] Figure 2 is a flow chart of a live broadcast processing method according to an exemplary embodiment;

[0078] Figure 3 is a page schematic diagram of a service live broadcast page corresponding to different current service execution states according to an exemplary embodiment;

[0079] Figure 4 is a page schematic diagram of a business live broadcast page in a process of displaying interactive information of an item according to an exemplary embodiment;

[0080] Figure 5 is a schematic diagram showing page changes during the process of entering a live broadcast room according to an exemplary embodiment;

[0081] Figure 6is another schematic diagram of page changes during the process of entering a live broadcast room according to an exemplary embodiment;

[0082] Figure 7 is a page schematic diagram showing a service live broadcast page displaying second service description information according to an exemplary embodiment;

[0083] Figure 8 is a page schematic diagram showing a business live broadcast page displaying real-time business execution data and first interactive guidance information corresponding to the real-time business execution data according to an exemplary embodiment;

[0084] Fig. 9 is a page schematic diagram of another business live broadcast page showing real-time business execution data and first interactive guidance information corresponding to the real-time business execution data according to an exemplary embodiment;

[0085] Fig.10 is a page schematic diagram showing a business live broadcast page displaying task instruction information and task execution controls according to an exemplary embodiment;

[0086] Fig.11 is a page schematic diagram of another business live broadcast page showing task instruction information and task execution controls according to an exemplary embodiment;

[0087] Fig.12 A schematic diagram of another page of a business live broadcast page showing battle indication information according to an exemplary embodiment;

[0088] Fig.13 is a page schematic diagram of a business live broadcast page showing a business execution result and second interactive guidance information corresponding to the business execution result according to an exemplary embodiment;

[0089] Fig.14 is a block diagram of a live broadcast processing device according to an exemplary embodiment;

[0090] Fig.15 The invention is a block diagram of an electronic device for live broadcast processing according to an exemplary embodiment. DETAILED DESCRIPTION

[0091] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0092] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0093] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0094] See also Figure 1 , Figure 1 is a schematic diagram showing an application environment according to an exemplary embodiment, where the application environment may include a first terminal 100 , a second terminal 200 , a first server 300 , and a second server 400 .

[0095] In an optional embodiment, the first terminal 100 may be a terminal (anchor terminal) corresponding to the live broadcast initiation account. Specifically, a target application and a live broadcast application are running on the first terminal 100. The target application can be used to execute a target execution service, and the target execution service may be a game or other service. The live broadcast application can be used for live broadcasting. Optionally, the live broadcast application can also be used to publish media content such as short videos. The second terminal 200 may be a terminal (audience terminal) corresponding to the live broadcast browsing account; the first server 300 may be a background server corresponding to the target application, and may provide background support for service execution; the second server 400 may be a background server corresponding to the live broadcast application, and may provide background support for the live broadcast process; optionally, during the live broadcast of the service screen of the target execution service by the first terminal 100, the first server 300 may synchronize the real-time execution screen during the execution of the target execution service to the first terminal 100 and the second terminal 200 through the second server 400.

[0096] In a specific embodiment, the terminal may include but is not limited to electronic devices such as smart phones, desktop computers, tablet computers, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc., and may also be software running on the above electronic devices, such as applications, etc. Optionally, the operating system running on the electronic device may include but is not limited to Android system, IOS system, Linux, Windows, etc.

[0097] In an optional embodiment, the server may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0098] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual applications, other application environments may also be included. For example, the second server 400 may include a stream pulling server and a stream pushing server.

[0099] In the embodiments of this specification, the first terminal 100, the second terminal 200, the first server 300 and the second server 400 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0100] Figure 2 is a flowchart of a live broadcast processing method according to an exemplary embodiment, which can be applied to a first terminal, a second terminal and other terminals, such as Figure 2 As shown, the method may include the following steps:

[0101] In step S201, a business live broadcast page corresponding to the first live broadcast initiating account is displayed.

[0102] In a specific embodiment, the business live broadcast page can be a live broadcast page of the business screen of the target execution business corresponding to the first live broadcast initiation account in the target application, that is, the live broadcast content in the business live broadcast page is not the screen content captured by the camera. The first live broadcast initiation account can be the live broadcast initiation account (that is, the anchor account) corresponding to the current live broadcast room of the business live broadcast page. The target execution business can be an executable business in the target application. For example, when the target application is a game application, the target execution business can be a game. Correspondingly, the business screen can be a game screen. Specifically, the business screen of the first live broadcast initiation account corresponding to the target execution business in the target application can be the business screen of the target execution business corresponding to the first business execution account in the target application. Specifically, the first business execution account can be the business execution account (user account) of the first live broadcast initiation account in the target application.

[0103] In an optional embodiment, the business live broadcast page corresponding to the first live broadcast initiating account may include:

[0104] Displaying a business live broadcast page including preset interactive information;

[0105] In a specific embodiment, the preset interaction information may include at least one of the first business description information and the item interaction information corresponding to the preset virtual item; the first business description information may be at least one business description information matching the current business execution state corresponding to the first live broadcast initiation account, and specifically, at least one business description information may be at least one information related to the target execution business under the corresponding current business execution state; specifically, the current business execution state is the business execution account of the first live broadcast initiation account in the target application, and the real-time execution state of the target execution business in the target application. Specifically, the real-time execution state may include currently executing, currently not executing but having executed the target execution business, and currently not executing and having not executed the target execution business.

[0106] In a specific embodiment, when the current business execution status is currently executing, the first business description information may include at least one of the business description information of the business mode of the target execution business (such as a game mode), the execution level of the first business execution account in the target execution business (such as a rank in the game), and the business props used in the process of executing the target business (such as equipment and props in the game).

[0107] In a specific embodiment, when the current business execution status is that the target execution business is not currently executed but has been executed, the first business description information may include at least one of the business description information of the business mode of the last execution of the target execution business (such as a game mode), the business execution result of the last execution of the target execution business (such as victory or failure), and the business props used in the last execution of the target execution business (such as equipment and props in the game).

[0108] In a specific embodiment, when the current service execution status is not currently executed and the target execution service has not been executed, the first service description information may include at least one service description information of the service name of the target execution service and the to-be-started indication information corresponding to the target execution service.

[0109] In addition, it should be noted that in target execution services such as games, users often participate in service execution with preset virtual characters. Accordingly, when the current service execution status is not currently executed but the target execution service has been executed or is currently being executed, the role name of the preset virtual character of the first service execution account during the target execution service execution process can be displayed while displaying the first service description information.

[0110] In a specific embodiment, when the current business execution status is currently being executed, the above-mentioned business screen can be a real-time business execution screen of the first live broadcast initiating account corresponding to the target execution business in the target application; when the current business execution status is currently not executed but the target execution business has been executed, the above-mentioned business screen can be a historical business screen of the first live broadcast initiating account corresponding to the target execution business in the target application. In actual applications, the account home page of the first business execution account in the target application often displays historical business execution data such as the achievements obtained by the first business execution account in executing the target execution business. Exemplarily, the historical business screen can be the screen of the account home page (personal homepage) of the first business execution account in the target application; when the current business execution status is currently not executed and the target execution business has not been executed, the above-mentioned business screen can be a to-be-opened screen of the first live broadcast initiating account corresponding to the target execution business in the target application (a screen that can be used to trigger the opening of the target execution business execution).

[0111] In a specific embodiment, Figure 3 As shown, Figure 3 is a page schematic diagram of a business live broadcast page corresponding to different current business execution states according to an exemplary embodiment; wherein, Figure 3 The business live broadcast page shown in a may be a business live broadcast page corresponding to the current business execution state being currently being executed, and the business screen in the business live broadcast page is a real-time business execution screen, and the information corresponding to 301 may be the first business description information corresponding to being currently being executed; Figure 3 The business live page shown in b may be a business live page corresponding to a current business execution status of not currently executed but having executed a target execution business, and the business screen in the business live page may be a historical business screen (a personal homepage screen of the first business execution account in the target application), and the information corresponding to 302 may be the first business description information corresponding to a target execution business that is not currently executed but has been executed; Figure 3The business live broadcast page shown in c can be the business live broadcast page corresponding to the current business execution status of not being executed and the target execution business has not been executed, and the business screen in the business live broadcast page is a screen to be opened. The screen to be opened includes a control for triggering the start of the target execution business execution, and the information corresponding to 303 can be the first business description information corresponding to the target execution business that is not currently executed but has been executed.

[0112] In a specific embodiment, the item interaction information may be interaction information for a preset virtual item. Optionally, the item interaction information may include: countdown information for receiving the preset virtual item. Accordingly, the business live broadcast page displaying the preset interaction information may include:

[0113] Display the business live broadcast page including the countdown information for collection.

[0114] In a specific embodiment, the countdown information for claiming can be used to indicate the remaining live broadcast viewing time for successfully claiming the preset virtual item. Specifically, the preset virtual item can be set in combination with actual applications. Optionally, the preset virtual item can be a live broadcast gift, that is, a virtual item that a live broadcast browsing account can give to a live broadcast initiating account.

[0115] In the above embodiment, when displaying the live broadcast page of the business screen of the target execution business corresponding to the first live broadcast initiating account in the target application, displaying the countdown information corresponding to the preset virtual item can enhance the user's enthusiasm to continue watching the live broadcast, thereby increasing the number of viewers and interactivity in the live broadcast room.

[0116] In an optional embodiment, the item interaction information may further include: a preset gift control corresponding to the preset virtual item; accordingly, the business live broadcast page displaying the preset interaction information may further include:

[0117] When the countdown information display ends, the preset gift control is displayed on the business live broadcast page;

[0118] In a specific embodiment, the preset gift control can be used to trigger the gift of preset virtual items to the first live broadcast initiating account. Further, the virtual item gift instruction can be triggered by a touch operation such as clicking or long pressing the preset gift control to gift the preset virtual items to the first live broadcast initiating account.

[0119] In a specific embodiment, Figure 4 As shown, Figure 4 is a page schematic diagram of a business live broadcast page in a process of displaying interactive information of an item according to an exemplary embodiment; Figure 4 The business live broadcast page shown in a shows the countdown information 401. Figure 4 The business live broadcast page shown in b displays a preset gift control 402.

[0120] In the above embodiment, when the countdown information display ends, a preset gift control for triggering the gift of preset virtual items to the first live broadcast initiating account is displayed on the business live broadcast page, which can greatly improve the convenience and efficiency of users giving virtual items to the anchor.

[0121] In a specific embodiment, the above-mentioned preset interactive information can be displayed in a preset interactive area in the business live broadcast page. Specifically, the size, position, etc. of the preset interactive area can be set in combination with actual applications, such as below the business screen, etc.

[0122] In a specific embodiment, when the preset interactive information includes the first service description information and the item interactive information corresponding to the preset virtual item, the first service description information and the item interactive information corresponding to the preset virtual item may be displayed in a carousel according to their respective corresponding display frequencies.

[0123] In the above embodiment, in the process of displaying the live broadcast page of the business screen of the target execution business corresponding to the first live broadcast initiating account in the target application, preset interactive information including at least one of the first business description information and the item interaction information corresponding to the preset virtual item is displayed. On the basis of combining the first business description information to allow the user to understand the real-time execution status of the business more intuitively and clearly, the item interaction information corresponding to the preset virtual item can be combined to enhance the user's enthusiasm to continue watching the live broadcast, thereby allowing more viewers to experience the live broadcast interactive atmosphere during the execution of the target execution business in a more immersive way.

[0124] In an optional embodiment, the above method further includes:

[0125] Display the live broadcast entry page corresponding to the business live broadcast page, which includes the overview information of the current interactive information;

[0126] Accordingly, the business live broadcast page displaying the preset interactive information may include:

[0127] In response to the live broadcast viewing instruction, a business live broadcast page including current interactive information is displayed.

[0128] In a specific embodiment, the live broadcast entry page is a page that displays part of the live broadcast content in the business live broadcast page. In actual applications, in addition to the business screen, the business live broadcast page often also includes preset interactive information, comment information, activity information of activities held on the platform or live broadcast room, etc.; optionally, part of the live broadcast content can be an overview information of the business screen and current interactive information in the business live broadcast page; the current interactive information is any information in the preset interactive information, and the overview information of the current interactive information can be a summary description of the current interactive information.

[0129] In a specific embodiment, the current interaction information is the first service description information corresponding to the current service execution state being currently executed, for example, Figure 5 As shown, Figure 5 is a schematic diagram of page changes during entering a live broadcast room according to an exemplary embodiment; Figure 5 As shown in the live broadcast entrance page before entering the live broadcast room, the information corresponding to 501 can be the summary information of the first business description information corresponding to the current business execution status being currently executed. Further, the display of the business live broadcast page can be triggered by the "click to enter the live broadcast room" control, etc. Figure 5 The business live broadcast page shown in b can update the overview information 501 of the first business description information corresponding to the current business execution status of being currently executed to the first business description information 502 corresponding to the current business execution status of being currently executed.

[0130] In a specific embodiment, taking the current interaction information as item interaction information, for example, Figure 6 As shown, Figure 6 is another schematic diagram of page changes during entering a live broadcast room according to an exemplary embodiment; Figure 6 As shown in the live broadcast entrance page before entering the live broadcast room, the information corresponding to 601 can be the summary information of the item interaction information. Further, the display of the business live broadcast page can be triggered by the "click to enter the live broadcast room" control, etc. Figure 6 The business live broadcast page shown in b can update the overview information 601 of the item interaction information to the item interaction information 602.

[0131] In the above embodiment, in the process of displaying the live broadcast entrance page corresponding to the business live broadcast page, the overview information of the current interactive information in the preset interactive information is displayed. This can better enhance the user's enthusiasm for entering the live broadcast room on the basis of realizing differentiated interactive information display of the live broadcast entrance page and the live broadcast page, thereby better enhancing the number of viewers and interactivity in the live broadcast room.

[0132] In step S203, when the real-time business execution data corresponding to the first live broadcast initiating account meets a preset condition, first interactive guidance information corresponding to the real-time business execution data is displayed on the business live broadcast page.

[0133] In a specific embodiment, the real-time business execution data corresponding to the first live broadcast initiating account may be the real-time execution data of the first business execution account in the process of executing the target execution business in the target application; specifically, the real-time execution data may be the real-time execution business operation itself, and / or the achievement achieved by executing the business operation, etc. Specifically, the preset condition may be the pre-set business execution data (pre-set business execution data) for displaying the corresponding interactive guidance information. Accordingly, the above-mentioned real-time business execution data meeting the preset condition may be: the real-time business execution data is the preset business execution data, or the real-time business execution data reaches the preset business execution data.

[0134] In a specific embodiment, the above-mentioned first interactive guidance information can be used to guide the live browsing account in the current live broadcast room corresponding to the business live broadcast page to initiate interaction with real-time business execution data; specifically, the interactive form can be set in combination with actual applications, such as comment interaction, and accordingly, the first interactive guidance information can be preset comment information and a publishing control corresponding to the preset comment information. Specifically, the corresponding preset comment information can be set in advance for different real-time business execution data that meet preset conditions in combination with actual needs, and the corresponding preset comment information can also be generated in combination with artificial intelligence technology. Optionally, it can also be a like interaction, and accordingly, the first interactive guidance information can be a like control, and optionally, it can also include prompt information for likes.

[0135] In an optional embodiment, when the real-time business execution data corresponding to the first live broadcast initiating account meets the preset conditions, displaying the first interactive guidance information corresponding to the real-time business execution data on the business live broadcast page may include:

[0136] When the real-time business execution data meets the preset conditions, the first interactive guidance information is displayed in the preset interactive area in the business live broadcast page.

[0137] In a specific embodiment, the size and position of the preset interactive area can be set in combination with actual applications, such as below the business screen.

[0138] In the above embodiment, displaying the first interactive guidance information at a designated location (preset interactive area) in the business live broadcast page can facilitate the creation of an in-room information interactive component based on the real-time execution of the business, thereby enabling more targeted push of interactive guidance information to users.

[0139] In an optional embodiment, when the real-time service execution data corresponding to the target service account meets the preset conditions, displaying the first interactive guidance information corresponding to the real-time service execution data on the service live broadcast page may include:

[0140] When the real-time business execution data meets the preset conditions, the preset interactive information displayed on the business live broadcast page is updated to the first interactive guidance information.

[0141] In a specific embodiment, the first interactive guidance information may also be displayed in a preset interactive area. Accordingly, updating the preset interactive information displayed on the business live broadcast page to the first interactive guidance information may be to update the preset interactive information displayed in the preset interactive area to the first interactive guidance information.

[0142] In the above embodiment, when the real-time business execution data meets the preset conditions, the preset interactive information displayed on the business live broadcast page is updated to the first interactive guidance information. By continuously updating the information display form of different information in the same area, the user's attention to the interactive guidance information can be improved. Furthermore, on the basis of better improving the interactivity of the live broadcast room, the correlation between the interactive content and the target execution business of the live broadcast can be improved, which can better help the anchor to create the business characteristics of the personal live broadcast room, strengthen the interactive atmosphere in the room, and provide a better user experience.

[0143] In an optional embodiment, after the preset interactive information displayed on the business live broadcast page is updated to the first interactive guidance information, the method further includes:

[0144] The first interactive guidance information displayed on the business live broadcast page is updated to the second business description information.

[0145] In a specific embodiment, the second business description information is at least one business description information that matches the current business execution state corresponding to the first live broadcast initiating account. Specifically, the specific details of the second business description information can refer to the relevant details of the first business description information, which will not be repeated here. Specifically, the second business description information may include a data tag corresponding to the real-time business execution data (newly added real-time business execution data that meets the preset conditions). Specifically, the data tag corresponding to the real-time business execution data may be information that can identify the real-time business execution data.

[0146] In an optional embodiment, a preset display time of the first interactive guide information can be set in advance. Optionally, when the display time of the first interactive guide information reaches the preset display time, the first interactive guide information displayed on the business live broadcast page can be updated to the second business description information; optionally, if a corresponding interactive instruction is triggered based on the first interactive guide information before the preset display time is reached, the first interactive guide information displayed on the business live broadcast page can be updated to the second business description information in the case of the corresponding interactive instruction.

[0147] In an optional embodiment, the second service description information may also be displayed in a preset interactive area.

[0148] In a specific embodiment, Figure 7 As shown, Figure 7 It is a page diagram of a business live broadcast page showing second business description information according to an exemplary embodiment, wherein the second business description information may include information corresponding to 701, and the data tag corresponding to 7011 may be a data tag corresponding to newly added real-time business execution data that meets preset conditions.

[0149] In the above embodiment, after the preset interactive information displayed on the business live broadcast page is updated to the first interactive guidance information, the first interactive guidance information is updated to the business description information matching the current business execution status, and a data label of the real-time business execution data that meets the preset conditions corresponding to the first interactive guidance information is added. This can better present the target execution business execution status of the live broadcast and enhance the richness of the content in the live broadcast room.

[0150] In an optional embodiment, when the real-time business execution data meets the preset conditions, displaying the first interactive guidance information in the preset interactive area in the business live broadcast page may include:

[0151] When the real-time service execution data meets the preset conditions, the real-time service execution data and the first interaction guidance information are displayed in the preset interaction area.

[0152] When the real-time service execution data meets the preset conditions, the real-time service execution data and the first interaction guidance information are displayed in the preset interaction area.

[0153] In a specific embodiment, taking a like interaction as an example, Figure 8 As shown, Figure 8 It is a page schematic diagram of a business live broadcast page showing real-time business execution data and first interactive guidance information corresponding to the real-time business execution data according to an exemplary embodiment; wherein, the information corresponding to 801 may be the real-time business execution data, and the information corresponding to 802 may be the first interactive guidance information.

[0154] In a specific embodiment, taking comment interaction as an example, Fig. 9 As shown, Fig. 9 It is a page schematic diagram of another business live broadcast page showing real-time business execution data and first interactive guidance information corresponding to the real-time business execution data according to an exemplary embodiment; wherein, the information corresponding to 901 may be the real-time business execution data, and the information corresponding to 902 may be the first interactive guidance information.

[0155] In addition, it should be noted that, when the real-time business execution data and the first interactive guidance information corresponding to the real-time business execution data are displayed together, when the display of the first interactive guidance information changes, the real-time business execution data also changes. For example, the above-mentioned updating of the first interactive guidance information displayed on the business live page to the second business description information may include updating the first interactive guidance information displayed on the business live page and the real-time business execution data to the second business description information. The above-mentioned updating of the preset interactive information displayed on the business live page to the first interactive guidance information may include updating the preset interactive information displayed on the business live page to the first interactive guidance information and the real-time business execution data.

[0156] In the above embodiment, the real-time business execution data and the first interaction guidance information corresponding to the real-time business execution data are simultaneously displayed in the preset interaction area in the business live broadcast page, so that the user can understand the interaction object more intuitively and clearly, and then conduct live broadcast interaction in a more targeted manner, thereby improving the accuracy of the interaction.

[0157] In step S205, in response to the interactive instruction triggered based on the first interactive guidance information, the target interactive information corresponding to the interactive instruction is displayed on the business live broadcast page.

[0158] In a specific embodiment, the interactive instruction can be triggered by a touch operation such as clicking or long pressing the first interactive guide information, and the target interactive information can be the interactive information of the live browsing account in the current live broadcast room for the real-time business execution data. For example, preset comment information, etc.

[0159] In an optional embodiment, the above method may further include:

[0160] In response to an interactive task initiation instruction for a target execution service triggered by the first live broadcast initiation account, task instruction information corresponding to the target interactive task corresponding to the interactive task initiation instruction and a task execution control corresponding to the target interactive task are displayed on the service live broadcast page;

[0161] In a specific embodiment, the target interactive task may be a task associated with the target execution business, such as a role selection voting task for the role corresponding to the first business execution account during the execution of the target execution business, an execution status prediction task for whether the first business execution account can achieve specified business execution data (achievements), etc. In a specific embodiment, the first live broadcast initiating account may trigger an interactive task initiation instruction in conjunction with a corresponding task initiation control, etc.

[0162] In a specific embodiment, the task indication information corresponding to the target interactive task may be information for indicating the task content corresponding to the target interactive task. The above-mentioned task execution control may be used to trigger the execution of the target interactive task. Specifically, the task execution control corresponding to the target interactive task may include one or more execution controls, which may be specifically set in combination with the execution requirements of the target interactive task in an actual application.

[0163] In an optional embodiment, task instruction information and task execution controls may also be displayed in a preset interactive area.

[0164] In a specific embodiment, taking the above-mentioned role selection voting task as an example, Fig.10 As shown, Fig.10 It is a page diagram of a business live broadcast page showing task instruction information and task execution controls according to an exemplary embodiment; wherein, the information corresponding to 1001 may be the task instruction information corresponding to the role selection voting task, and the information corresponding to 1002 may be the task execution control corresponding to the role selection voting task.

[0165] In a specific embodiment, taking the above-mentioned execution status prediction task as an example, Fig.11 As shown, Fig.11 It is a page diagram of another business live broadcast page showing task indication information and task execution controls according to an exemplary embodiment; wherein, the information corresponding to 1101 may be the task indication information corresponding to the execution status prediction task, and the information corresponding to 1102 may be the task execution control corresponding to the execution status prediction task.

[0166] In the above embodiment, in response to the interactive task initiation instruction for the target execution business triggered by the first live broadcast initiation account, the task indication information corresponding to the target interactive task and the task execution control corresponding to the target interactive task corresponding to the interactive task initiation instruction are displayed on the business live broadcast page, and the live broadcast room interactive task can be initiated in combination with the target execution business of the live broadcast, thereby greatly improving the adaptability and relevance between the initiated interactive task and the live broadcast business screen on the basis of enriching the interactive method of the live broadcast room.

[0167] In an optional embodiment, the above method further includes:

[0168] When the target execution service is a service in which at least two parties compete with each other, and the second service execution account in the target party is broadcasting a service screen of the target execution service, displaying battle indication information corresponding to the first live broadcast initiating account and the second live broadcast initiating account on the service live broadcast page;

[0169] In a specific embodiment, the target party is any party of at least two parties except the party where the first service execution account is located, the first service execution account is the service execution account of the first live broadcast initiation account in the target application, the second service execution account is any service execution account of the target party, and the second live broadcast initiation account is the live broadcast initiation account of the second service execution account in the live broadcast platform. Specifically, the battle indication information can be used to indicate that the first service execution account corresponding to the first live broadcast initiation account and the second service execution account corresponding to the second live broadcast initiation account are participating in the execution of the same target execution service.

[0170] In a specific embodiment, Fig.12 As shown, Fig.12 A page schematic diagram of another business live broadcast page showing battle indication information according to an exemplary embodiment; optionally, anchor nickname A may be the anchor nickname corresponding to the first live broadcast initiating account, anchor nickname B may be the anchor nickname corresponding to the second live broadcast initiating account, and the information corresponding to 1201 may be the battle indication information corresponding to the first live broadcast initiating account and the second live broadcast initiating account.

[0171] In the above embodiment, when the target execution business is a business in which at least two parties compete against each other, and the second business execution account in the target party is broadcasting a business screen of the target execution business, the battle indication information corresponding to the first live broadcast initiating account and the second live broadcast initiating account is displayed on the business live broadcast page, so as to realize the linkage between users who participate in the same game and other target execution businesses in the live broadcast platform, display the battle information to the audience in real time, and better enhance the interactive atmosphere during the business live broadcast.

[0172] In an optional embodiment, the above method further includes:

[0173] When the target execution service is completed, the second interactive guidance information corresponding to the service execution result of the target execution service is displayed on the service live broadcast page;

[0174] In a specific embodiment, the second interactive guidance information can be used to guide the live broadcast browsing account in the current live broadcast room to initiate interaction with the business execution result. Optionally, the second interactive guidance information can be displayed in a preset interactive area. Optionally, while displaying the second interactive guidance information, the business execution result can also be displayed. The specific interactive form can be set in combination with the actual application. Specifically, the business execution result can include victory or failure. For example, taking the business execution result as victory as an example, Fig.13 As shown, Fig.13 It is a page schematic diagram of a business live broadcast page showing a business execution result and second interactive guidance information corresponding to the business execution result according to an exemplary embodiment, wherein 1301 may be the business execution result, and 1302 may be the second interactive guidance information corresponding to the business execution result (a selection control for different preset comment information corresponding to the business execution result).

[0175] In addition, it should be noted that the method for determining the preset comment information corresponding to the business execution result can be found in the above-mentioned related description, which will not be repeated here.

[0176] In a specific embodiment, the user can further interact with the business execution result based on the second interaction guidance information in combination with actual needs.

[0177] In the above embodiment, when the execution of the target execution business is completed, the second interactive guidance information corresponding to the business execution result of the target execution business is displayed on the business live broadcast page. Combined with the actual execution results of the business, targeted interactive guidance can be carried out, thereby improving the adaptability and correlation between the interactive information of the live broadcast content and the business execution results.

[0178] In addition, it should be noted that in the embodiments of the present application, the instructions triggered based on the touch operation can also be triggered by voice control operation or device movement operation in actual applications.

[0179] In addition, it should be noted that the business live broadcast page shown in the embodiment of the present application is a page in portrait mode. In actual applications, it can also be switched to landscape mode. Specifically, in landscape mode, the position and size of the preset interactive area for displaying the first interactive guide information, the second interactive guide information, the preset interactive information, the second business description information, the countdown information for receiving, the preset gift controls, the battle indication information and other information in the business live broadcast page can be set in combination with the actual application, for example, it can be set at the bottom of the page, etc.

[0180] It can be seen from the technical solutions provided by the above embodiments of this specification that the business live broadcast page corresponding to the first live broadcast initiating account is displayed in this specification. The business live broadcast page is a live broadcast page of the business screen of the target execution business corresponding to the first live broadcast initiating account in the target application; when the real-time business execution data corresponding to the first live broadcast initiating account meets the preset conditions, the first interactive guidance information corresponding to the real-time business execution data is displayed on the business live broadcast page. The first interactive guidance information is used to guide the live broadcast browsing account in the current live broadcast room corresponding to the business live broadcast page to initiate interaction with the real-time business execution data, which can realize interactive guidance in combination with real-time business execution data, greatly improve the adaptability and relevance between interactive guidance and the actual execution of the business, and thus allow users to better integrate into the scene of the business itself, and respond to the interactive instructions triggered based on the first interactive guidance information. The interactive information of the live broadcast browsing account in the current live broadcast room for the real-time business execution data is displayed on the business live broadcast page, effectively ensuring the adaptability and relevance of the interactive information to the real-time execution of the live broadcast business, better helping the anchor to create the business characteristics of the personal live broadcast room, and strengthening the interactive atmosphere in the room, and thus on the basis of improving the interactivity of the live broadcast room, it can improve the accuracy and effectiveness of the interaction and improve the user's live interactive experience.

[0181] Fig.14 FIG. 1 is a block diagram of a live broadcast processing device according to an exemplary embodiment. Fig.14 , the device comprises:

[0182] The business live broadcast page display module 1410 is configured to execute and display the business live broadcast page corresponding to the first live broadcast initiating account, where the business live broadcast page is a live broadcast page of a business screen of a target execution business corresponding to the first live broadcast initiating account in the target application;

[0183] The first interactive guidance information display module 1420 is configured to display the first interactive guidance information corresponding to the real-time business execution data on the business live broadcast page when the real-time business execution data corresponding to the first live broadcast initiating account meets the preset conditions. The first interactive guidance information is used to guide the live broadcast browsing account in the current live broadcast room corresponding to the business live broadcast page to initiate interaction with the real-time business execution data;

[0184] The target interactive information display module 1430 is configured to execute in response to the interactive instruction triggered based on the first interactive guidance information, and display the target interactive information corresponding to the interactive instruction on the business live broadcast page. The target interactive information is the interactive information of the live broadcast browsing account in the current live broadcast room for the real-time business execution data.

[0185] In an optional embodiment, the business live page display module 1410 includes:

[0186] A business live broadcast page display unit, configured to display a business live broadcast page including preset interactive information;

[0187] Among them, the preset interactive information includes at least one of the first business description information and the item interaction information corresponding to the preset virtual item; the first business description information is at least one business description information that matches the current business execution status corresponding to the first live broadcast initiating account, and the current business execution status is the business execution account of the first live broadcast initiating account in the target application, and the real-time execution status of the target execution business in the target application.

[0188] In an optional embodiment, the first interactive guidance information display module 1420 includes:

[0189] The information updating unit is configured to update the preset interactive information displayed on the business live broadcast page to the first interactive guidance information when the real-time business execution data meets the preset conditions.

[0190] In an optional embodiment, the above device further includes:

[0191] The information update module is configured to update the first interactive guidance information displayed on the business live broadcast page to the second business description information, where the second business description information is at least one business description information that matches the current business execution status corresponding to the first live broadcast initiating account, and the second business description information includes a data tag corresponding to the real-time business execution data.

[0192] In an optional embodiment, the item interaction information includes: a countdown information for receiving a preset virtual item, and the business live page display unit includes:

[0193] The countdown information display unit is configured to display a business live broadcast page including the countdown information.

[0194] In an optional embodiment, the item interaction information further includes: a preset gift control corresponding to the preset virtual item; and the business live page display unit further includes:

[0195] The preset gift control display unit is configured to display the preset gift control on the business live broadcast page when the display of the collection countdown information ends;

[0196] Among them, the preset gift control is used to trigger the gift of preset virtual items to the First Live account.

[0197] In an optional embodiment, the above device further includes:

[0198] A live broadcast entry page display module is configured to execute and display a live broadcast entry page corresponding to the business live broadcast page, the live broadcast entry page is a page that displays part of the live broadcast content in the business live broadcast page, and the live broadcast entry page includes summary information of current interactive information, and the current interactive information is any information in the preset interactive information;

[0199] The business live broadcast page display unit is specifically configured to execute in response to the live broadcast viewing instruction and display the business live broadcast page including the current interactive information.

[0200] In an optional embodiment, the above device further includes:

[0201] An interactive task initiation module is configured to execute an interactive task initiation instruction for a target execution business in response to the interactive task initiation instruction triggered by the first live broadcast initiation account, and display task instruction information corresponding to the target interactive task and a task execution control corresponding to the target interactive task on the business live broadcast page;

[0202] Among them, the task execution control is used to trigger the execution of the target interactive task.

[0203] In an optional embodiment, the above device further includes:

[0204] The battle indication information display module is configured to display battle indication information corresponding to the first live broadcast initiating account and the second live broadcast initiating account on the business live broadcast page when the target execution business is a business battle between at least two parties and the second business execution account in the target party is broadcasting the business screen of the target execution business;

[0205] Among them, the target party is any one of the at least two parties except the party where the first business execution account is located, the first business execution account is the business execution account of the first live broadcast initiation account in the target application, the second business execution account is any business execution account among the target parties, and the second live broadcast initiation account is the live broadcast initiation account of the second business execution account in the live broadcast platform.

[0206] In an optional embodiment, the above device further includes:

[0207] The second interactive guidance information display module is configured to display the second interactive guidance information corresponding to the business execution result of the target execution business on the business live broadcast page when the target execution business is completed;

[0208] Among them, the second interaction guidance information is used to guide the live broadcast browsing account in the current live broadcast room to initiate interaction with the business execution results.

[0209] In an optional embodiment, the first interactive guidance information display module 1420 includes:

[0210] The first display unit is configured to display first interactive guidance information in a preset interactive area in the business live broadcast page when the real-time business execution data meets a preset condition.

[0211] In an optional embodiment, the first display unit includes:

[0212] The second display unit is configured to display the real-time business execution data and the first interaction guide information in a preset interaction area when the real-time business execution data meets a preset condition.

[0213] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0214] Fig.15 is a block diagram of an electronic device for live broadcast processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig.15 The electronic device may include an RF (Radio Frequency) circuit 1510, a memory 1520 including one or more computer-readable storage media, an input unit 1530, a display unit 1540, a sensor 1550, an audio circuit 1560, a WiFi (wireless fidelity) module 1570, a processor 1580 including one or more processing cores, and a power supply 1590. Those skilled in the art will appreciate that Fig.15 The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0215] The RF circuit 1510 can be used for receiving and sending signals during information transmission or calls. In particular, after receiving the downlink information of the base station, it is handed over to one or more processors 1580 for processing; in addition, the data related to the uplink is sent to the base station. Generally, the RF circuit 1510 includes but is not limited to an antenna, at least one amplifier, a tuner, one or more oscillators, a user identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 1510 can also communicate with the network and other terminals through wireless communication. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0216] The memory 1520 can be used to store software programs and modules, and the processor 1580 executes various functional applications and data processing by running the software programs and modules stored in the memory 1520. The memory 1520 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1520 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 1520 may also include a memory controller to provide the processor 1580 and the input unit 1530 with access to the memory 1520.

[0217] The input unit 1530 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 1530 may include a touch-sensitive surface 1531 and other input devices 1532. The touch-sensitive surface 1531, also known as a touch display screen or touch pad, can collect user touch operations on or near it (such as operations performed by users using fingers, styluses, or any other suitable objects or accessories on or near the touch-sensitive surface 1531), and drive corresponding connection devices according to a pre-set program. Optionally, the touch-sensitive surface 1531 may include a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch orientation, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 1580, and can receive and execute commands sent by the processor 1580. In addition, the touch-sensitive surface 1531 may be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 1531, the input unit 1530 may further include other input devices 1532. Specifically, the other input devices 1532 may include, but are not limited to, one or more of a physical keyboard, a function key (such as a volume control key, a switch key, etc.), a trackball, a mouse, a joystick, and the like.

[0218] The display unit 1540 can be used to display information input by the user or information provided to the user and various graphical user interfaces of the terminal, which can be composed of graphics, text, icons, videos and any combination thereof. The display unit 1540 may include a display panel 1541, and optionally, the display panel 1541 may be configured in the form of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc. Further, the touch-sensitive surface 1531 may cover the display panel 1541, and when the touch-sensitive surface 1531 detects a touch operation on or near it, it is transmitted to the processor 1580 to determine the type of the touch event, and then the processor 1580 provides corresponding visual output on the display panel 1541 according to the type of the touch event. Among them, the touch-sensitive surface 1531 and the display panel 1541 can be two independent components to realize the input and output functions, but in some embodiments, the touch-sensitive surface 1531 and the display panel 1541 can also be integrated to realize the input and output functions.

[0219] The terminal may also include at least one sensor 1550, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1541 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 1541 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that can be configured in the terminal, they will not be repeated here.

[0220] The audio circuit 1560, the speaker 1561, and the microphone 1562 can provide an audio interface between the user and the terminal. The audio circuit 1560 can transmit the received audio data to the speaker 1561 after converting the received audio data into an electrical signal, which is converted into a sound signal for output by the speaker 1561; on the other hand, the microphone 1562 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1560 and converted into audio data, and then the audio data is processed by the output processor 1580 and sent to, for example, another terminal through the RF circuit 1510, or the audio data is output to the memory 1520 for further processing. The audio circuit 1560 may also include an earplug jack to provide communication between an external headset and the terminal.

[0221] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages, and access streaming media through the WiFi module 1570. It provides users with wireless broadband Internet access. Fig.15 A WiFi module 1570 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0222] The processor 1580 is the control center of the terminal. It uses various interfaces and lines to connect various parts of the entire terminal. It executes various functions of the terminal and processes data by running or executing software programs and / or modules stored in the memory 1520, and calling data stored in the memory 1520, so as to monitor the terminal as a whole. Optionally, the processor 1580 may include one or more processing cores; preferably, the processor 1580 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface and application programs, etc., and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 1580.

[0223] The terminal also includes a power supply 1590 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 1580 through a power management system, so that the power management system can manage charging, discharging, and power consumption management. The power supply 1590 can also include any components such as one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, and power status indicators.

[0224] Although not shown, the terminal may also include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors to execute instructions in the method embodiment of the present invention.

[0225] In an exemplary embodiment, an electronic device is also provided, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the live broadcast processing method as in the embodiment of the present disclosure.

[0226] In an exemplary embodiment, a computer-readable storage medium is also provided. When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the live broadcast processing method in the embodiment of the present disclosure.

[0227] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when executed on a computer, enables the computer to execute the live broadcast processing method in the embodiment of the present disclosure.

[0228] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0229] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0230] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live broadcast processing method, characterized in that: include: Displaying a business live broadcast page corresponding to the first live broadcast initiating account, where the business live broadcast page is a live broadcast page of a business screen of a target execution business corresponding to the first live broadcast initiating account in a target application; When the real-time business execution data corresponding to the first live broadcast initiating account meets a preset condition, first interaction guidance information corresponding to the real-time business execution data is displayed on the business live broadcast page, and the first interaction guidance information is used to guide the live broadcast browsing account in the current live broadcast room corresponding to the business live broadcast page to initiate interaction with the real-time business execution data; In response to an interactive instruction triggered based on the first interactive guidance information, target interactive information corresponding to the interactive instruction is displayed on the business live broadcast page, and the target interactive information is the interactive information of the live broadcast browsing account in the current live broadcast room for the real-time business execution data.

2. The live broadcast processing method according to claim 1, characterized in that: The business live broadcast page corresponding to the first live broadcast initiating account is displayed including: Displaying the business live broadcast page including preset interactive information; Among them, the preset interaction information includes at least one of the first business description information and the item interaction information corresponding to the preset virtual item; the first business description information is at least one business description information that matches the current business execution status corresponding to the first live broadcast initiation account, and the current business execution status is the business execution account of the first live broadcast initiation account in the target application, and the real-time execution status of the target execution business in the target application.

3. The live broadcast processing method according to claim 2, characterized in that: When the real-time service execution data corresponding to the target service account meets a preset condition, displaying the first interactive guidance information corresponding to the real-time service execution data on the service live broadcast page includes: When the real-time business execution data meets the preset conditions, the preset interactive information displayed on the business live broadcast page is updated to the first interactive guidance information.

4. The live broadcast processing method according to claim 3, characterized in that: After the preset interactive information displayed on the business live broadcast page is updated to the first interactive guidance information, the method further includes: The first interactive guidance information displayed on the business live broadcast page is updated to second business description information, wherein the second business description information is at least one business description information that matches the current business execution status corresponding to the first live broadcast initiating account, and the second business description information includes a data tag corresponding to the real-time business execution data.

5. The live broadcast processing method according to claim 2, characterized in that: The item interaction information includes: the collection countdown information corresponding to the preset virtual item, and the business live broadcast page displaying the preset interaction information includes: The business live broadcast page including the countdown information for receiving the information is displayed.

6. The live broadcast processing method according to claim 5, characterized in that: The item interaction information also includes: a preset gift control corresponding to the preset virtual item; the business live broadcast page displaying the preset interaction information also includes: When the countdown information display ends, the preset gift control is displayed on the business live broadcast page; Among them, the preset gift control is used to trigger the gift of the preset virtual item to the first live broadcast initiating account.

7. The live broadcast processing method according to claim 2, characterized in that: The method further comprises: Displaying a live broadcast entry page corresponding to the business live broadcast page, wherein the live broadcast entry page is a page that displays part of the live broadcast content in the business live broadcast page, and the live broadcast entry page includes summary information of current interactive information, and the current interactive information is any information in the preset interactive information; The business live broadcast page displaying preset interactive information includes: In response to the live broadcast viewing instruction, the business live broadcast page including the current interactive information is displayed.

8. The live broadcast processing method according to claim 1, characterized in that: The method further comprises: In response to an interactive task initiation instruction for executing the target service triggered by the first live broadcast initiation account, task instruction information corresponding to the target interactive task corresponding to the interactive task initiation instruction and a task execution control corresponding to the target interactive task are displayed on the service live broadcast page; Wherein, the task execution control is used to trigger the execution of the target interactive task.

9. The live broadcast processing method according to claim 1, characterized in that: The method further comprises: When the target execution service is a service in which at least two parties compete with each other, and the second service execution account in the target party is broadcasting a service screen of the target execution service, displaying battle indication information corresponding to the first live broadcast initiating account and the second live broadcast initiating account on the service live broadcast page; Among them, the target party is any party of the at least two parties except the party where the first business execution account is located, the first business execution account is the business execution account of the first live broadcast initiation account in the target application, the second business execution account is any business execution account among the target party, and the second live broadcast initiation account is the live broadcast initiation account of the second business execution account in the live broadcast platform.

10. The live broadcast processing method according to claim 1, characterized in that: The method further comprises: When the target execution service is completed, second interactive guidance information corresponding to the service execution result of the target execution service is displayed on the service live broadcast page; Among them, the second interaction guidance information is used to guide the live broadcast browsing account in the current live broadcast room to initiate interaction with the business execution result.

11. The live broadcast processing method according to any one of claims 1 to 10, characterized in that: When the real-time business execution data corresponding to the first live broadcast initiating account meets a preset condition, displaying the first interactive guidance information corresponding to the real-time business execution data on the business live broadcast page includes: When the real-time business execution data meets the preset condition, the first interaction guidance information is displayed in a preset interaction area in the business live broadcast page.

12. The live broadcast processing method according to claim 11, characterized in that: When the real-time service execution data satisfies the preset condition, displaying the first interactive guidance information in the preset interactive area of ​​the service live broadcast page includes: In a case where the real-time service execution data meets the preset condition, the real-time service execution data and the first interaction guiding information are displayed in the preset interaction area.

13. A live broadcast processing device, characterized in that: include: A business live broadcast page display module is configured to execute and display a business live broadcast page corresponding to the first live broadcast initiating account, wherein the business live broadcast page is a live broadcast page of a business screen of a target execution business corresponding to the first live broadcast initiating account in a target application; The first interactive guidance information display module is configured to display the first interactive guidance information corresponding to the real-time business execution data on the business live broadcast page when the real-time business execution data corresponding to the first live broadcast initiating account meets a preset condition, wherein the first interactive guidance information is used to guide the live broadcast browsing account in the current live broadcast room corresponding to the business live broadcast page to initiate interaction with the real-time business execution data; The target interactive information display module is configured to execute in response to an interactive instruction triggered based on the first interactive guidance information, and display the target interactive information corresponding to the interactive instruction on the business live broadcast page, wherein the target interactive information is the interactive information of the live broadcast browsing account in the current live broadcast room for the real-time business execution data.

14. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the live broadcast processing method as described in any one of claims 1 to 12.

15. A computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the live broadcast processing method as described in any one of claims 1 to 12.

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