Iptv service operation management system and program content individualized intelligent recommendation method

Abstract

The application discloses an IPTV service operation management system and a program content individualized intelligent recommendation method. In the system, a dynamic operation strategy service system dynamically schedules different services according to a user id, a user request and an operation strategy, filters, cleans and supplements returned recommended programs, and arranges and generates a recommended program list of a virtual fusion channel in an EPG. The virtual fusion channel is a live broadcast and on-demand fusion channel, and includes a current playing picture and a plurality of recommended program floating windows which are respectively filled in the recommended program floating windows according to the recommended program list, and the recommended program list can be refreshed by executing the operation strategy dynamic scheduling in response to each program sliding screen request. According to the application, individualized matching and recommendation are performed according to user characteristics, on-demand content is realized in the form of live broadcast, live broadcast content is related, and the flow of live broadcast users is guided to on-demand, so that the number of users watching on-demand is increased, and the development of value-added services is promoted.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of IPTV operation management, and particularly relates to an IPTV service operation management system and a program content personalized intelligent recommendation method. BACKGROUND

[0002] The intelligent recommendation algorithm can intelligently recommend program contents of interest to terminal users for the IPTV service, and improves user experience.

[0003] To improve the accuracy and pertinence of recommendation, Chinese patent CN107071578B discloses an IPTV program recommendation method, which extends and extends the user's viewing scene in the time dimension, discovers the user's periodic viewing scene, does not directly recommend based on the content for the discovered viewing scene, but divides the viewing scene into multiple interest users according to the viewing scene, uses the similarity between the interest users to recommend, and identifies the current viewing scene to realize more targeted recommendation; the recommended content is not limited to on-demand, but is combined with live broadcast and on-demand, and a joint recommendation strategy is adopted to recommend programs of interest to the user from the historical video library and the current live broadcast program, generate a recommendation list and push it to the user, so that the user can get more comprehensive recommended programs.

[0004] However, in the scheme, the historical program and the live broadcast recommendation program list are located on the IPTV homepage, and the user needs to exit the current program and return to the IPTV homepage to select the recommendation list, which is inconvenient to use and has poor user experience. In addition, the scheme does not disclose the intelligent operation management of the IPTV service, and cannot reliably filter and clean the program content to ensure the safety and effectiveness of the content. SUMMARY

[0005] To solve the above-mentioned defects, the technical problem to be solved by the present application is to provide an IPTV service operation management system and a program content personalized intelligent recommendation method to solve the problem of poor user experience and inability to ensure the safety and effectiveness of the content in the prior art.

[0006] Therefore, the first aspect of the present application provides an IPTV service operation management system, which comprises an intelligent operation platform, a dynamic operation strategy service system, a content recommendation system, a user center, a collection system, a big data platform and a message processing platform. The IPTV terminal interacts with the intelligent operation platform, the dynamic operation strategy service system, the content recommendation system, the user center and the big data platform through an APK encapsulation component, transmits a request, and displays a returned program.

[0007] The intelligent operation platform is used for creating, arranging and distributing IPTV channels and configuring operation strategies and portrait virtual fusion channel editing, wherein the operation strategies include at least one of the following: gaskets, trial viewing time length, whether to automatically fill, black list, white list, switching mode and bottom line strategy; the portrait virtual fusion channel editing is used for sending a portrait virtual fusion channel label to a content recommendation system; wherein the IPTV channel includes multiple live channels and at least one virtual fusion channel, and the live channel and the virtual fusion channel can be directly switched in response to a channel switching request;

[0008] The content recommendation system is used for obtaining corresponding recommended programs from a media asset library according to a user portrait, user hierarchical classification and operation strategies configured on the intelligent operation platform; wherein user behavior data is collected by using data points in an APK encapsulation component of a collection system and sent to a big data platform to generate the user portrait and the user hierarchical classification, and the content recommendation system is synchronized according to a current user id;

[0009] The dynamic operation strategy service system is used for dynamically scheduling different services to execute operation strategies according to a user id, user request and operation strategy, filtering, cleaning and supplementing returned recommended programs, and arranging to generate a recommended program list of a virtual fusion channel in an EPG; the virtual fusion channel is a live and on-demand fusion channel, a picture of the virtual fusion channel includes a current playing picture and multiple recommended program floating windows, the recommended program list is filled in the recommended program floating windows respectively, and in response to each program sliding screen request, a current focus is moved to a corresponding recommended program floating window, and meanwhile, the operation strategy is dynamically scheduled and the recommended program list is refreshed;

[0010] The user center is used for saving portrait virtual fusion channel labels of each user and synchronizing the content recommendation system according to a current user id;

[0011] The message processing platform is used for processing an intercut request message sent by the intelligent operation platform, and performing corresponding operations according to an applicable range of the intercut request message, or accepting the intercut request, or discarding the intercut request message.

[0012] Based on the above technical scheme, the content recommendation system and the dynamic operation strategy service system are cooperated to filter, clean and supplement the returned recommended programs, and generate a recommended program list of a virtual fusion channel, and the virtual fusion channel is a live broadcast and on-demand fusion channel, and a picture of the virtual fusion channel includes a current playing picture and a plurality of recommended program floating windows, and the recommended program list is filled in the recommended program floating windows respectively, and the recommended program list can be refreshed in response to each program sliding screen request. Thus, personalized matching and recommendation are performed according to user characteristics, on-demand content is live broadcasted by using a live broadcast form, live broadcast content is related, and the traffic of live broadcast users is guided to on-demand, the number of users watching on-demand is increased, and the development of value-added services is promoted. Moreover, the use is convenient, and the user experience is good.

[0013] In the above technical scheme, preferably, the intelligent operation platform comprises:

[0014] a channel operation module configured to manage IPTV channels, including creation of the IPTV channels, formulation of operation strategies, and channel arrangement and distribution;

[0015] a content management module configured to manage program content, including a blacklist management unit, a content recall / deletion / offline management unit, and a manual intervention unit, wherein the manual intervention unit is configured to complete a timed or real-time intercutting operation;

[0016] a manual intervention module configured to configure the timed / real-time intercutting content.

[0017] In this implementation, the automatic operation of program content is realized by content management and manual intervention, and the efficiency is improved.

[0018] In the above technical scheme, preferably, the dynamic operation strategy service system comprises:

[0019] a dynamic strategy judgment module configured to acquire a user portrait, a user hierarchical classification, and a portrait virtual fusion channel label according to a user id, and judge a currently adopted operation strategy;

[0020] a dynamic strategy scheduling module configured to dynamically schedule different services according to the user id and a user request, switch a channel, or acquire recommended programs;

[0021] a content intervention service module configured to clean, filter, and rearrange recommended content of a content recommendation system, and generate a recommended program list in combination with content and operation strategies of manual intervention, the manual intervention including manual intervention real-time intercutting and timed intercutting.

[0022] In this implementation, the content cleaning, filtering, and rearranging of recommended programs can avoid the situation that programs cannot be played, and the user experience is good.

[0023] In the technical solution, preferably, the message processing platform is configured to process the intercut request message issued by the intelligent operation platform, and perform corresponding operations according to the applicable scope of the intercut request message, including:

[0024] If the applicable scope of the intercut request message is global, the intercut request is executed according to the intercut mode in the operation strategy.

[0025] If the applicable scope of the intercut request message is a virtual fusion channel, the intercut request message can only be matched with the virtual fusion channel, and if the IPTV terminal is not under the virtual fusion channel, the intercut request message is discarded; if the IPTV terminal is under the virtual fusion channel, the corresponding intercut request is executed according to the intercut mode in the operation strategy.

[0026] In the technical solution, preferably, the content recommendation system includes multiple recommendation algorithms, and the recommendation algorithms are adjusted by statistical analysis of the virtual fusion channel, the recommendation position embedding point and the recommended program data, and the statistical analysis includes click volume and play volume.

[0027] The second aspect of the application provides an IPTV program content personalized intelligent recommendation method, including the following steps:

[0028] A virtual fusion channel of IPTV is created, which is a live and on-demand fusion channel, and can be directly switched between a live channel and a virtual fusion channel in response to a channel switching request. The picture of the virtual fusion channel includes a current playing picture and a plurality of recommended program floating windows.

[0029] According to the daily viewing behavior, operation behavior and consumption behavior data of the user, the user characteristics, viewing characteristics and consumption characteristics of the user are described, and the user portrait is constructed. According to the historical subscription data of the user, the user is classified by layers.

[0030] According to the user portrait, the user layer classification and the operation strategy configured on the intelligent operation platform, corresponding recommended programs are obtained from the media asset library.

[0031] According to the user id, the user request and the operation strategy, different service execution operation strategies are dynamically scheduled, the returned recommended programs are filtered, cleaned and supplemented, and a recommended program list of the virtual fusion channel in the EPG is generated by arrangement, and the first recommended program in the recommended program list is a default program.

[0032] In response to an opening virtual fusion channel request, a recommended program list is obtained from the EPG, and a default program is played, and a recommended program floating window is displayed.

[0033] The recommended program list is filled in the recommended program floating window, and in response to a wake-up request, the recommended program floating window is displayed on the current playing picture.

[0034] In response to each program slide request, the current focus is moved into the corresponding recommended program floating window, and an operation strategy is dynamically scheduled to refresh the recommended program list.

[0035] In the above method, preferably, the wake-up request is generated by an operation of opening the virtual fusion channel, the channel switching request is generated by an operation of a left or right direction key or a number key on a remote controller, the program slide request is issued by an operation of an up or down direction key on the remote controller, and the play request is issued by an operation of a confirm key on the remote controller.

[0036] In the above method, preferably, the plurality of recommended program floating windows are horizontally arranged in a row at a lower portion of a current play screen of the virtual fusion channel.

[0037] In the above method, preferably, in response to each program slide request, the current focus is moved into the corresponding recommended program floating window, and an operation strategy is dynamically scheduled to refresh the recommended program list, including the following steps:

[0038] determining whether the current focus position is located in a leftmost or rightmost recommended program floating window;

[0039] if not, in response to a left slide request, the focus is moved into a previous recommended program floating window, and in response to a right slide request, the focus is moved into a next recommended program floating window;

[0040] if located in the leftmost recommended program floating window, in response to the left slide request, a recommended program list of the virtual fusion channel in an EPG is moved forward by one position as a whole and filled in the recommended program floating window, and in response to the right slide request, the focus is moved into the next recommended program floating window;

[0041] if located in the rightmost recommended program floating window, in response to the left slide request, the focus is moved into the previous recommended program floating window, and in response to the right slide request, the recommended program list of the virtual fusion channel in the EPG is moved backward as a whole and filled in the recommended program floating window;

[0042] each time in response to the left slide request or the right slide request, an intelligent recommendation operation is triggered once.

[0043] In the above method, preferably, the recommended program includes a live program, a review program, an on-demand program, and a short video program.

[0044] It can be seen from the above technical solution that the IPTV service operation management system and the program content personalized intelligent recommendation method provided by the application solve the problem of poor user experience and inability to practically guarantee the safety and effectiveness of the content in the prior art. Compared with the prior art, the application has the following beneficial effects:

[0045] According to the user characteristics, personalized matching and recommendation are performed, the on-demand content is realized to be live broadcasted by using the live broadcast mode, the live broadcast content is related, the traffic of the live broadcast user is guided to the on-demand, the number of users watching the on-demand is increased, and the development of the value-added service is promoted. BRIEF DESCRIPTION OF DRAWINGS

[0046] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the following will briefly introduce and describe the drawings needed to be used in the description of the embodiments of the present application or the prior art. Obviously, the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can also be obtained without creative labor on the basis of these drawings.

[0047] Figure 1 The schematic diagram of the IPTV service operation management system provided by the present application is shown in the figure.

[0048] Figure 2 The schematic diagram of the portrait scene editing in the present application is shown in the figure.

[0049] Figure 3 The display screen schematic diagram of the virtual fusion channel in the present application is shown in the figure.

[0050] Figure 4 The schematic diagram of the intelligent operation platform in the present application is shown in the figure.

[0051] Figure 5 The schematic diagram of the dynamic operation strategy service system in the present application is shown in the figure.

[0052] Figure 6 The flow chart of the IPTV program personalized intelligent recommendation method in the present application is shown in the figure.

[0053] Figure 7 The schematic diagram of the floating window sliding screen and the program list dynamic update in the present application is shown in the figure.

[0054] Figure 8 The timing diagram of the service operation in the IPTV service operation management system in the present application is shown in the figure. DETAILED DESCRIPTION

[0055] The existing IPTV service, which intelligently recommends the program content interested by different terminal users, is only applied to the on-demand service, and the live broadcast service does not have the intelligent recommendation function, so that the user cannot directly experience the intelligent recommendation service on the live broadcast channel, the user experience is poor, and thus the IPTV service operation effect is poor, and the service value-added ability is not high.

[0056] The application adds a virtual fusion channel in the IPTV service, the virtual fusion channel has the attribute of a live channel, and direct switching can be performed between the live channel and the virtual fusion channel in response to a channel switching request, which is convenient to use and good in user experience. The program of the virtual fusion channel is a content list recommended by an intelligent recommendation system according to the behavior characteristics of each user, and is formed after being broadcast by a dynamic operation strategy service system. The content sources are recommendation algorithms, manual insertion, reservation, and the like, and various strategies are provided, such as a blacklist, a white list, and a filler pricing. The operation platform synchronizes the arrangement data to the dynamic operation strategy service system. When the terminal user obtains the program content, the strategy service provides dynamic strategy judgment and dispatches the recommendation system, the user portrait, and the like to return the personalized recommended program to the terminal. The performance form of the live broadcast is used to realize the live broadcast of the on-demand content, the live broadcast content is related, the traffic of the live broadcast user is diverted to the on-demand, the number of users watching the on-demand is increased, and the development of the value-added business is promoted.

[0057] The technical solutions of the embodiments of the application will be described clearly and completely below with reference to the accompanying drawings of the embodiments of the application. Obviously, the following described embodiments are only some of the embodiments of the application, rather than all the embodiments. Based on the embodiments of the application, all other embodiments obtained by those skilled in the art without creative work fall within the protection scope of the application.

[0058] In order to make the technical solutions and implementation modes of the application clearer and more understandable, the following introduces several preferred specific embodiments for implementing the technical solutions of the application.

[0059] It should be noted that the orientation words such as "inner", "outer", "front", "rear", "left", "right" and the like in the present document are described based on the product use state as the reference object, and obviously, the use of the corresponding orientation words does not constitute a limitation on the protection scope of the present application.

[0060] As shown in Figure 1 The IPTV service operation management system provided by the application includes an intelligent operation platform 10, a dynamic operation strategy service system 20, a content recommendation system 30, a message processing platform 40, an APK packaging component 50, an EPG server 60, a big data platform 70, a collection system 80, and a user center 90. The IPTV terminal interacts with the intelligent operation platform 10, the dynamic operation strategy service system 20, the content recommendation system 30, the big data platform 70, and the user center 90 through the APK packaging component 50 arranged thereon, transmits a request, and displays the returned program content.

[0061] The intelligent operation platform 10 is used to create, orchestrate, and distribute IPTV channels, as well as configure operation strategies and edit portrait scenes. The operation strategies include at least one of the following: padding, trial viewing duration, automatic completion, blacklist, whitelist, switching methods, and minimum guarantee strategy.

[0062] Spacers are video content that fills the gaps between programs to maintain the continuity of channel content and the viewing experience for viewers. A pool of spacer content can be configured with content from a specific program.

[0063] Whether to automatically complete information is used to improve the efficiency of content management, such as automatically completing program information and filling in timetable gaps.

[0064] The blacklist contains programs that are filtered out; the whitelist contains programs that are guaranteed to be included.

[0065] Playback switching methods include switching after the current playback ends, switching at the designated time, and switching immediately.

[0066] The backup strategy allows you to configure a section of content as the program list in case the content recommendation system malfunctions.

[0067] Portrait scene editing is used to send portrait scene tags to the content recommendation system, such as... Figure 2 As shown, the user can move the focus using the remote control to open the portrait scene editing menu and select a portrait tag that interests them.

[0068] IPTV channels include multiple live channels and at least one virtual converged channel, and can be switched directly between live channels and virtual converged channels in response to channel switching requests.

[0069] Virtual converged channels are channels that combine live streaming and video-on-demand, such as... Figure 3 As shown, the virtual converged channel's screen includes the currently playing screen and multiple recommended program floating windows. The recommended program list is filled into the recommended program floating windows respectively, and it can respond to each program swipe request by moving the current focus to the corresponding recommended program floating window, while simultaneously executing dynamic scheduling of operation strategies and refreshing the recommended program list.

[0070] The content recommendation system 30 is used to retrieve relevant recommended programs from the media asset library based on user profiles, user segmentation and classification, and the operational strategies configured on the intelligent operation platform 10. This assists users in accessing these programs with a single click, thereby improving user experience and stickiness, and guiding user consumption.

[0071] The collection system 80 can collect the user behavior data of each user by using the data burying point in the APK packaging component 50 and send the data to the big data platform 70, including the daily viewing behavior data, operation behavior data, consumption behavior data and historical subscription data of the user. The user portrait and user hierarchical classification of each user are generated, and the current user id is synchronized to the content recommendation system 30.

[0072] In the present application, the content recommendation system 30 can include multiple recommendation algorithms, and the recommendation algorithms are adjusted by statistical analysis of the virtual fusion channel, recommendation bit burying point and recommendation program data. The statistical analysis includes click volume and play volume.

[0073] The dynamic operation strategy service system 20 is used for dynamically scheduling different services according to the user id, user request and operation strategy to execute the operation strategy, filtering, cleaning and supplementing the returned recommendation program, and generating the recommendation program list of the virtual fusion channel in the EPG.

[0074] The user center 90 is used for saving the personalized portrait scene configuration of each user and synchronizing the current user id to the content recommendation system 30, so as to facilitate the content recommendation system 30 to call and improve the efficiency and facilitate the use.

[0075] The message processing platform 40 is used for processing the intercut request message sent by the intelligent operation platform 10, and performing corresponding operation according to the applicable range of the intercut request message, and performing content intercut arrangement and distribution. The operation mentioned here is to accept the intercut request or discard the intercut request message. If the applicable range of the intercut request message is global, the intercut request is executed according to the intercut mode in the operation strategy; if the applicable range of the intercut request message is the virtual fusion channel, the intercut request message can only be matched with the virtual fusion channel, if the IPTV terminal is not in the virtual fusion channel, the intercut request message is discarded; if the IPTV terminal is in the virtual fusion channel, the corresponding intercut request is executed according to the intercut mode in the operation strategy.

[0076] In the above IPTV service operation management system, as shown in Figure 4 The intelligent operation platform 10 includes:

[0077] The channel operation module 11 is used for managing the IPTV channel, including the creation of the IPTV channel, the formulation of the operation strategy and the channel arrangement and distribution.

[0078] The content management module 12 is used for managing the program content, including the blacklist management unit, the content recall / deletion / offline management unit and the manual intervention unit, wherein the manual intervention unit is used for completing the intercut content operation at a fixed time or in real time;

[0079] The intelligent operation platform 10 is further provided with a manual intervention module 13 configured to insert content in a time-based or real-time manner.

[0080] As shown in Figure 5 The dynamic operation strategy service system 20 comprises:

[0081] A dynamic strategy judgment module 21 configured to acquire a user portrait, a user hierarchical classification and a portrait scene label according to a user id, and judge a currently adopted operation strategy;

[0082] A dynamic strategy scheduling module 22 configured to dynamically schedule different services according to the user id and a user request, switch a channel or acquire a recommended program;

[0083] A content intervention service module 23 configured to clean, filter and rearrange content according to recommended content of a content recommendation system, and generate a recommended program list in combination with manually intervened content and operation strategies.

[0084] The manual intervention includes a manually intervened real-time insertion and a time-based insertion, which means that an operator can arrange insertion content (e.g., Wolf Warrior from 7:00 to 9:00) at a specific time in a channel or a recommended position according to actual business, or arrange a live program at a specific time, and the content of the manual intervention has a higher priority than the recommended program.

[0085] The insertion strategy includes a range, a time point, a scene, a frequency, a switching mode, real-time / deferred, and whether to be exempted from review, and insertion information will be submitted to a touch point system through an external data service channel provided by the touch point system, and the touch point system will determine whether to be real-time / deferred or exempted from review based on the strategy to directly reach a terminal.

[0086] The manually intervened switching mode includes:

[0087] 1) Current switching, which means switching to next content after current content is played according to a program list;

[0088] 2) Time-based switching, which means directly playing a program at a time point according to a previously manually arranged insertion time;

[0089] 3) Immediate switching, which means the platform real-time notifies the dynamic strategy service to push content switching to a terminal for playing.

[0090] The IPTV business operation management system described above, an operation platform synchronizes arrangement data to a dynamic operation strategy service system, when a program content is acquired in an IPTV terminal, the strategy service provides a dynamic strategy judgment and schedules a recommendation system, a user portrait and other capabilities to return a personalized recommended program to the terminal, realizes live broadcasting of on-demand content by using a live broadcasting form, makes live broadcasting content related, guides flow of live broadcasting users to on-demand, improves the number of users watching on-demand, and promotes development of value-added business.

[0091] The IPTV program personalized intelligent recommendation technology used in the system is matched and recommended according to the user characteristics, realizes the thousand faces of a thousand people for live broadcast, and improves the satisfaction and stickiness of users.

[0092] Therefore, the application also provides an IPTV program personalized intelligent recommendation method, as shown in the method, the method comprises the following steps: Figure 6

[0093] Step 110, creating an IPTV virtual fusion channel, the virtual fusion channel is a live broadcast and on-demand fusion channel, and the virtual fusion channel can be directly switched between the live broadcast channel and the virtual fusion channel in response to a channel switching request, and the picture of the virtual fusion channel includes a current playing picture and a plurality of recommended program floating windows.

[0094] Step 120, according to the daily viewing behavior, operation behavior and consumption behavior data of the user, the user characteristics, viewing characteristics and consumption characteristics of the user are described, and the user portrait is constructed; according to the historical subscription data of the user, the user is classified by layers.

[0095] Step 130, according to the user portrait, the user layer classification and the operation strategy configured on the intelligent operation platform, the corresponding recommended program is obtained from the media asset library.

[0096] The recommended program includes a live broadcast program, a review program, an on-demand program and a short video program to meet the needs of the user.

[0097] Step 140, according to the user id, the user request and the operation strategy, the different service execution operation strategies are dynamically scheduled, the returned recommended program is filtered, cleaned and supplemented, the recommended program list of the virtual fusion channel in the EPG is generated by arrangement, and the first recommended program in the recommended program list is the default program.

[0098] Step 150, in response to the request of opening the virtual fusion channel, the recommended program list is obtained from the EPG, and the default program is played, and the recommended program floating window is displayed; the recommended program list is filled in the recommended program floating window respectively, and in response to the wake-up request, the recommended program floating window is displayed on the current playing picture.

[0099] Step 160, in response to each program sliding screen request, the current focus is moved into the corresponding recommended program floating window, and the operation strategy dynamic scheduling is executed to refresh the recommended program list.

[0100] The IPTV channel includes a plurality of live broadcast channels and at least one virtual fusion channel, and the virtual fusion channel can be directly switched between the live broadcast channel and the virtual fusion channel in response to a channel switching request.

[0101] ​In the above method, the wake-up request is generated by the operation of opening the virtual converged channel. For example, when the user switches to the virtual converged channel, the wake-up request is generated at the same time as opening the virtual converged channel, so a floating window of recommended programs is displayed on the current playback screen.

[0102] Channel switching requests are generated using the left and right arrow keys or number keys on the remote control; program swiping requests are sent using the up and down arrow keys; and playback requests are sent using the OK button. A recommended program floating window can be set to display for a set time, for example, automatically hiding after 30 seconds to avoid interfering with the viewing experience.

[0103] The number of recommended programs in the virtual converged channel's recommended program list is greater than the number of recommended program pop-ups. For example, there are four recommended program pop-ups and ten recommended program lists. Based on the user's current action, programs from the recommended program list are populated into the recommended program pop-ups in real time.

[0104] In one embodiment, multiple recommended program pop-ups are arranged horizontally in a row at the bottom of the current playback screen of the virtual converged channel, such as... Figure 2 As shown, four recommended program pop-ups are displayed.

[0105] like Figure 7 As shown, the recommended programs in the list are linked end-to-end, forming a circular carousel structure. That is, the program preceding the first program in the recommended program list is the tenth program, and the program following the tenth program is the first program. This allows for cyclical selection of programs, improving user experience and preventing the recommended program window from becoming unresponsive when scrolling to the beginning or end, which would negatively impact user experience. The carousel can be implemented using a pointer structure, which will not be elaborated upon here.

[0106] The recommended program floating windows use a carousel format. When the focus is on the rightmost recommended program floating window, sliding the focus to the right again will move all four recommended program floating windows to the left. The leftmost recommended program floating window will be hidden, and the rightmost recommended program floating window will be filled with the next program from the recommended program list of the virtual converged channel in the EPG.

[0107] When the focus is on the leftmost recommended program pop-up, sliding the focus to the left again will move all four recommended program pop-ups to the right, hiding the rightmost recommended program pop-up and filling the leftmost recommended program pop-up with the previous program in the recommended program list of the virtual converged channel in the EPG.

[0108] Through the above method, it is known that the present application is different from the existing IPTV on-demand type intelligent recommendation form. The existing IPTV on-demand type intelligent recommendation form is that the recommended program list is located on the IPTV homepage, and the user needs to exit the current program and return to the IPTV homepage to select the recommended list, which is inconvenient to use and poor in user experience. However, the present application can directly switch to the virtual fusion channel through the channel switching request. That is, the virtual fusion channel can be directly switched through the channel switching request under the current playing screen, and the recommended program can be directly switched in the virtual fusion channel, without the need to exit the live channel, and the operation mode takes into account the experience of live and on-demand, thereby improving the user experience. At the same time, the present application uses the virtual fusion channel to realize the live broadcasting of on-demand content and the correlation of live content, and guides the flow of live users to on-demand, thereby improving the number of users watching on-demand and promoting the development of value-added services.

[0109] In the above method, the construction of the user portrait in step 110, the hierarchical classification of the user, and the recommended algorithm used in step 130 for obtaining the corresponding recommended program from the media asset library according to the user portrait, the user hierarchical classification, and the operation strategy configured on the intelligent operation platform can all be realized by using the existing technology, and will not be described here.

[0110] Among them, the recommended algorithm can select one or more, and the most ideal recommended algorithm is selected according to the on-demand rate of the recommended program. Moreover, different recommended algorithms can be configured for different users. In this way, the configuration efficiency can be improved through the hierarchical classification of the user.

[0111] In the above method, the opening of the virtual fusion channel request, the program sliding screen request, the focus moving request, the playing request, and the wake-up request can all be sent through the keys on the remote controller, which is convenient to operate. For example, the channel switching request is generated by inputting the up / down direction keys or the number keys on the remote controller, the floating window sliding screen (switching program) request is sent by operating the left / right direction keys on the remote controller, and the playing request is sent by operating the confirm key on the remote controller.

[0112] In response to the program sliding screen request, the following steps are further included:

[0113] It is judged whether the current focus position is located in the floating window of one recommended program at the leftmost end or the rightmost end;

[0114] If not, the focus is moved into the floating window of the previous recommended program in response to the left sliding request, and the focus is moved into the floating window of the next recommended program in response to the right sliding request;

[0115] If the recommended program floating window is located at the leftmost end, in response to a leftward sliding request, the recommended program list of the virtual fusion channel in the EPG is moved forward by one position as a whole and filled in the recommended program floating window, and in response to a rightward sliding request, the focus is moved to the next recommended program floating window;

[0116] If the recommended program floating window is located at the rightmost end, in response to a leftward sliding request, the focus is moved to the previous recommended program floating window, and in response to a rightward sliding request, the recommended program list of the virtual fusion channel in the EPG is moved backward as a whole and filled in the recommended program floating window;

[0117] Each time a leftward sliding request or a rightward sliding request is responded to, an intelligent recommendation operation is triggered.

[0118] The application scheme can also perform portrait scene setting under the current playing picture of the virtual fusion channel. Figure 3 As shown in the figure, the portrait is a collective term of a group of content tags, used to represent the personal preferences of the user, and when the user sets the portrait, the application scheme will recommend related content according to the set portrait.

[0119] The IPTV service operation management system provided by the application is based on an IPTV live channel, establishes a virtual fusion channel, and aggregates massive live, review and on-demand content by using intelligent recommendation, to provide exclusive personalization for users, can divert the traffic of live users to on-demand, increase the number of users watching on-demand, and thus promote the development of value-added services.

[0120] The intelligent recommendation method is adopted to connect live and on-demand services, improve the efficiency of content aggregation, distribution and promotion, improve the intelligent level and ability of the system for information processing, information management and data analysis, and thus help large-screen TV users find the required services and media content in massive information. Real-time content distribution for thousands of people with thousands of faces is realized for content consumers, and users interested in the content are helped to be screened out. At the same time, high-quality content is found for users interested in it, and through fine management and operation of the users, precise service reach is realized, the number of daily active users and the viewing experience are effectively increased, and the overall communication, guidance, influence, credibility and competitiveness of the system are improved.

[0121] The dynamic strategy service in the application is based on the strategy guidance from the operation platform, cooperates with the content recommendation system, realizes real-time thousand people with thousands of faces, serves terminal customers, and provides a reliable content filtering and cleaning mechanism, for example, checks the health of program content, cleanses the content to be recovered / deleted / offline, and effectively guarantees the safety and effectiveness of the content to protect the audiovisual health of the people and improve the viewing experience of the users (avoid the situation that the program cannot be played).

[0122] In the present application, the EPG data is further evolved from pure static to dynamic and static combination, better reflecting the operation service capability of the system.

[0123] In the present application, the channel automatic operation function is provided, and when the operator arranges the program list of the channel, the algorithm of the content recommendation system can be selected, the channel can be published, and the algorithms of multiple content recommendation systems can be introduced for automatic operation and operation effect analysis and comparison. When the algorithm is selected, a small box is popped up to display the algorithm tuning parameters, such as the number of returned data, and the tuning parameters supported by the content recommendation system in the operation strategy, such as diversity scattering, deduplication rules, etc., and the latter is determined according to the capability of the content recommendation system.

[0124] To further illustrate the working process of the IPTV service operation management system provided by the present application, an exemplary service timing diagram is used for detailed description.

[0125] As shown in the service operation timing diagram of the IPTV service operation management system, the specific steps are as follows. Figure 8

[0126] Step 11: The operator sends a request for adding a newly arranged and distributed virtual fusion channel to the ISOP operation management platform (intelligent operation platform).

[0127] Step 12: After receiving the request, the ISOP operation management platform performs a storage operation. The storage operation here refers to that the ISOP operation management platform saves the newly arranged and distributed virtual fusion channel.

[0128] Step 13: The ISOP operation management platform sends a request for arranging information distribution to the dynamic operation strategy service system.

[0129] Step 14: The dynamic operation strategy service system performs a storage operation.

[0130] Step 15: The ISOP operation management platform distributes the arrangement information (channel and grouping) to the EPG server. The EPG server is used to provide a program menu and program navigation.

[0131] Step 21: The operator sends a request for content recycling / offline / deletion+content blacklist management to the ISOP operation management platform.

[0132] Step 22: The ISOP operation management platform performs a storage operation.

[0133] Step 23: The ISOP operation management platform distributes the invalid content+blacklist information to the dynamic operation strategy service system.

[0134] Step 24: The dynamic operation strategy service system performs a storage operation.

[0135] ​Step 25, the ISOP operation management platform returns the operation result to the operator.

[0136] Step 31, the operator sends a channel portrait management request to the ISOP operation management platform.

[0137] Step 32, the ISOP operation management platform performs the warehousing operation.

[0138] Step 33, the ISOP operation management platform returns the distribution information to the EPG server.

[0139] Step 34, the ISOP operation management platform returns the operation result to the operator.

[0140] Step 41, the IPTV terminal sends a virtual fusion channel service entry acquisition request to the APK packaging component.

[0141] Step 42, the APK packaging component sends the virtual fusion channel service entry acquisition request to the EPG server.

[0142] Step 43, the EPG server returns the program to the APK packaging component.

[0143] Step 44, the APK packaging component displays the result to the IPTV terminal.

[0144] Step 51, the IPTV terminal sends a virtual fusion channel entering / switching request or a program sliding screen request to the APK packaging component.

[0145] Step 52, the APK packaging component forwards the virtual fusion channel entering / switching request or the program sliding screen request to the dynamic operation strategy service system.

[0146] Step 53, the dynamic operation strategy service system requests the content recommendation system for a specified virtual fusion channel recommended program.

[0147] Step 54, the content recommendation system returns the program to the dynamic operation strategy service system.

[0148] Step 55, the dynamic operation strategy service system performs a strategy execution, filtering, cleaning, and supplementing operation.

[0149] Step 56, the dynamic operation strategy service system returns the program to the IPTV terminal.

[0150] Step 61, the IPTV terminal sends a self-selected channel portrait request to the APK packaging component.

[0151] Step 62, the APK packaging component sends the user behavior real-time report to the big data platform, and sends the personalized portrait query / storage to the user center.

[0152] Step 63, the user center synchronizes the self-selected scene to the content recommendation system.

[0153] Step 64, the big data platform synchronizes data to the content recommendation system.

[0154] Step 65, the content recommendation system performs algorithm calibration, optimization, and rearrangement according to the user's self-selected scene data and the big data platform data.

[0155] Step 66, the user center performs the warehousing operation and returns the result to the APK packaging component.

[0156] Step 67, the APK packaging component returns the result to the IPTV terminal.

[0157] Step 71, the operator sends a manual intervention (real-time / timed intercut) request to the ISOP operation management platform.

[0158] Step 72, the ISOP operation management platform forwards the manual intervention (real-time / timed intercut) request to the message processing platform.

[0159] Step 73, the message processing platform processes the manual intervention (real-time / timed intercut) request and sends the intercut message to the APK packaging component.

[0160] Step 74, the APK packaging component prompts the IPTV terminal to switch according to the scope of the message.

[0161] Based on the above specific embodiment descriptions, the IPTV service operation management system and the program content personalized intelligent recommendation method provided by the present application have the following advantages compared with the prior art:

[0162] First, the intelligent operation platform can automatically fill, automatically update the content of the channel, recommendation position, page, and other areas, realize intelligent automatic operation, and reduce the workload of manual operation.

[0163] Second, the dynamic operation strategy service system dynamically judges and dispatches services, which makes personalization possible and effectively guarantees content security and effectiveness, improving user experience.

[0164] Third, it fully utilizes the live performance form, realizes on-demand content live streaming, and related live content, and guides the flow of live users to on-demand, increasing the number of users watching on-demand, thereby promoting the development of value-added services.

[0165] Fourth, it matches and recommends according to user characteristics, realizes the thousand faces of a thousand people, and improves user satisfaction and stickiness. At the same time, it also provides a means for customers to intervene - a portrait scene, guiding the content recommendation system to calibrate user characteristics.

[0166] Finally, it is to be understood that the term "including", "comprising", and any other variation thereof, as used in this document, is intended to cover the case of non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements is not necessarily limited to those elements, but can include other elements not expressly listed or inherent to such process, method, article, or apparatus. An element proceeded by "comprises a..." does not, without further restriction, exclude the existence of additional identical elements in the process, method, article, or apparatus that comprises the element.

[0167] The present application is not limited to the above-mentioned best mode, and anyone should know that any structural change made under the inspiration of the present application, any technical solution with the same or similar to the present application, falls within the protection scope of the present application.

Claims

1. An IPTV service operation management system, characterized by, The IPTV terminal interacts with the intelligent operation platform, the dynamic operation strategy service system, the content recommendation system, the user center and the big data platform through an APK encapsulation component, transmits a request, and displays a returned program. The intelligent operation platform is configured to create, arrange, distribute IPTV channels, and configure operation strategies and portrait virtual fusion channel editing, wherein the operation strategies include at least one of a filler, a trial viewing time length, whether to automatically fill up, a blacklist, a whitelist, a cut-in / cut-out mode, and a bottom line strategy; the portrait virtual fusion channel editing is configured to send a portrait virtual fusion channel label to the content recommendation system; wherein the IPTV channels include a plurality of live channels and at least one virtual fusion channel, and the live channels and the virtual fusion channels are directly switched in response to a channel switching request; The content recommendation system is configured to obtain corresponding recommended programs from a media asset library according to a user portrait, a user hierarchical classification, and an operation strategy configured on the intelligent operation platform; wherein user behavior data is collected by the collection system using data points in the APK encapsulation component, and is sent to the big data platform to generate the user portrait and the user hierarchical classification, and is synchronized to the content recommendation system according to a current user id; The dynamic operation strategy service system is configured to dynamically schedule different services to execute operation strategies according to a user id, a user request, and an operation strategy, filter, clean, and supplement returned recommended programs, and arrange to generate a recommended program list of a virtual fusion channel in an EPG; the virtual fusion channel is a live and on-demand fusion channel, a picture of the virtual fusion channel includes a current playing picture and a plurality of recommended program floating windows, the recommended program list is respectively filled in the recommended program floating windows, and in response to each program sliding screen request, a current focus is moved to a corresponding recommended program floating window, a dynamic scheduling of the operation strategy is executed, and the recommended program list is refreshed; The user center is configured to save a portrait virtual fusion channel label of each user, and synchronize the portrait virtual fusion channel label to the content recommendation system according to a current user id; The message processing platform is configured to process an inserted broadcast request message sent by the intelligent operation platform, and perform corresponding operations according to an applicable range of the inserted broadcast request message, or accept the inserted broadcast request, or discard the inserted broadcast request message.

2. The system of claim 1, wherein, The intelligent operation platform includes: A channel operation module configured to manage IPTV channels, including creation of the IPTV channels, formulation of operation strategies, and channel arrangement and distribution; A content management module configured to manage program content, including a blacklist management unit, a content recall / deletion / offline management unit, and a manual intervention unit, wherein the manual intervention unit is configured to complete a timed or real-time inserted broadcast content operation; A manual intervention module configured to configure a timed / real-time inserted broadcast content.

3. The system of claim 1, wherein, The dynamic operation strategy service system includes: A dynamic strategy judgment module configured to obtain a user portrait, a user hierarchical classification, and a portrait virtual fusion channel label according to a user id, and judge a currently adopted operation strategy; A dynamic policy scheduling module is configured to dynamically schedule different services, switch channels or obtain recommended programs according to a user ID and a user request; A content intervention service module is configured to clean, filter and rearrange recommended content of a content recommendation system, and generate a recommended program list by combining artificially intervened content and operation policy arrangement.

4. The system of claim 1, wherein, The message processing platform is configured to process the interjection request message sent by the intelligent operation platform, and perform corresponding operations according to the applicable range of the interjection request message, including: If the applicable range of the interjection request message is global, the interjection request is executed according to the switching mode in the operation policy; If the applicable range of the interjection request message is a virtual fusion channel, the interjection request message can only be matched with the virtual fusion channel, if the IPTV terminal is not in the virtual fusion channel, the interjection request message is discarded, and if the IPTV terminal is in the virtual fusion channel, the corresponding interjection request is executed according to the switching mode in the operation policy.

5. The system of claim 1, wherein, The content recommendation system includes multiple recommendation algorithms, and adjusts the recommendation algorithms by statistical analysis of virtual fusion channels, recommendation position embedding points and recommendation program data, including click volume and play volume.

6. An IPTV program content personalized intelligent recommendation method, characterized in that, The method comprises the following steps: An IPTV virtual fusion channel is created, which is a live and on-demand fusion channel, and the channel is directly switched between a live channel and the virtual fusion channel in response to a channel switching request, the picture of the virtual fusion channel includes a current play picture and multiple recommendation program floating windows; User characteristics, viewing characteristics and consumption characteristics of a user are depicted according to daily viewing behavior, operation behavior and consumption behavior data of the user, and a user portrait is constructed; The user is classified by layers according to historical subscription data of the user; According to the user portrait, user classification by layers and operation policy configured on the intelligent operation platform, corresponding recommendation programs are obtained from a media asset library; Different services are dynamically scheduled according to the user ID, user request and operation policy to execute the operation policy, and the returned recommendation programs are filtered, cleaned, supplemented and arranged to generate a recommendation program list of the virtual fusion channel in the EPG, the first program in the recommendation program list being a default program; In response to an opening virtual fusion channel request, a recommendation program list is obtained from the EPG, and the default program is played, while the recommendation program floating windows are displayed; The recommendation program floating windows are filled in the recommendation program floating windows according to the recommendation program list, and in response to a wake-up request, the recommendation program floating windows are displayed on the current play picture; In response to a program sliding screen request, a current focus is moved to a corresponding recommendation program floating window, while the operation policy is dynamically scheduled and the recommendation program list is refreshed.

7. The method of claim 6, wherein, The wake-up request is generated by opening the virtual fusion channel, the channel switching request is generated by inputting left and right direction keys or number keys on an operation remote controller, the program sliding screen request is sent by inputting up and down direction keys on the operation remote controller, and the play request is sent by inputting a confirm key on the operation remote controller.

8. The method of claim 6, wherein, The multiple recommendation program floating windows are horizontally arranged in a row at a lower part of the current play picture of the virtual fusion channel.

9. The method of claim 6, wherein, In response to each program slide screen request, the current focus is moved into the corresponding recommended program floating window, while the operation strategy is dynamically scheduled, the recommended program list is refreshed, including the following steps: Determine whether the current focus position is located in the leftmost or rightmost recommended program floating window; If not, in response to the left slide request, the focus is moved to the previous recommended program floating window, and in response to the right slide request, the focus is moved to the next recommended program floating window; If it is located in the leftmost recommended program floating window, in response to the left slide request, the recommended program list of the virtual fusion channel in the EPG is moved forward by one position as a whole and filled in the recommended program floating window, and in response to the right slide request, the focus is moved to the next recommended program floating window; If it is located in the rightmost recommended program floating window, in response to the left slide request, the focus is moved to the previous recommended program floating window, and in response to the right slide request, the recommended program list of the virtual fusion channel in the EPG is moved backward as a whole and filled in the recommended program floating window; Each time in response to the left slide request or the right slide request, the intelligent recommendation operation is triggered once.

10. The method of claim 6, wherein, The recommended program includes a live program, a review program, an on-demand program, and a short video program.

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