Commodity interaction method and device, computing equipment and computer readable storage medium

Abstract

The embodiment of the invention provides a commodity interaction method and device, computing equipment and a computer readable storage medium. The commodity interaction method comprises the steps that a multi-person session page is displayed; in response to sending the target message on the multi-person session page, displaying a target consultation entrance which is triggered and displayed when the target message has a consultation intention; and in response to a trigger operation for the target consultation entrance, displaying a consultation page of a target commodity related to the target message. Compared with the prior art, the consultation communication about the target commodity can be directly completed without exiting the current multi-user session page, the splitting between the multi-user session channel and the consultation channel in the traditional process is avoided, the continuity of the consultation communication path and the timely response of the service are ensured, the operation steps of the target user are greatly simplified, the consistency of the user experience is kept, and the user experience is improved. And the user experience and the consultation service quality are improved.

Description

Technical Field

[0001] The embodiments of this specification relate to the technical field of e-commerce, and more particularly to a commodity interaction method, apparatus, computing device, and computer-readable storage medium. Background Art

[0002] With the rapid development of e-commerce technology, the way users interact with product-related parties has continued to evolve, gradually shifting from early simple transactions to deeper service experiences.

[0003] At present, some platforms including e-commerce services provide multi-person conversation services for product-related parties (such as merchants, buyers, etc.) and users, allowing merchants and users, buyers and users, and users and users to have conversations and discussions about products, share shopping experiences, and even provide instant feedback in this multi-person conversation scenario, which is a non-official channel of the platform, greatly improving user participation and satisfaction.

[0004] However, when users have questions about products and need to consult during a multi-person conversation page, the traditional process requires that they must exit the multi-person conversation page and reselect the official consultation channel of the platform to complete the consultation with the product-related parties. This makes the multi-person conversation channel and the consultation channel separate when both cover product-related parties and users, resulting in a blocked consultation path and untimely consultation services, which reduces user experience and the quality of consultation services. Therefore, there is an urgent need for a product interaction method with a smooth consultation path and timely consultation services. Summary of the invention

[0005] In view of this, an embodiment of this specification provides a commodity interaction method. One or more embodiments of this specification also relate to a commodity interaction device, a computing device, a computer-readable storage medium and a computer program product to solve the technical defects existing in the prior art.

[0006] According to a first aspect of an embodiment of this specification, a commodity interaction method is provided, including:

[0007] Display the multi-person session page;

[0008] In response to sending a target message on a multi-person conversation page, a target consultation portal is displayed, wherein the target consultation portal is triggered to be displayed when there is a consultation intention in the target message;

[0009] In response to a trigger operation on a target consultation portal, a consultation page for a target commodity related to the target message is displayed.

[0010] According to a second aspect of an embodiment of this specification, a commodity interaction device is provided, including:

[0011] A conversation page display module, configured to display a multi-person conversation page;

[0012] A consultation entry display module is configured to display a target consultation entry in response to sending a target message on a multi-person conversation page, wherein the target consultation entry is triggered to be displayed when there is a consultation intention in the target message;

[0013] The consultation page display module is configured to display a consultation page of a target product related to the target message in response to a trigger operation on the target consultation portal.

[0014] According to a third aspect of an embodiment of this specification, a computing device is provided, including:

[0015] Memory and processor;

[0016] The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer programs / instructions are executed by the processor, the steps of the above-mentioned commodity interaction method are implemented.

[0017] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores a computer program / instruction, and when the computer program / instruction is executed by a processor, the steps of the above-mentioned commodity interaction method are implemented.

[0018] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program / instruction, which implements the steps of the above-mentioned commodity interaction method when executed by a processor.

[0019] In one embodiment of the present specification, a multi-person conversation page is displayed; in response to sending a target message on the multi-person conversation page, a target consultation portal is displayed, wherein the target consultation portal is triggered for display when a consultation intent is present in the target message; in response to a trigger operation on the target consultation portal, a consultation page for a target product related to the target message is displayed.

[0020] Display the multi-person conversation page, automatically identify the intention type of sending the target message on the multi-person conversation page, and instantly display the target consultation entrance when it is triggered to display when it is identified that the target message has the consultation intention. There is no need to exit the current multi-person conversation page. In response to the trigger operation on the target consultation entrance, the consultation page of the target product related to the target message is displayed, and the consultation communication about the target product is directly completed, avoiding the separation between the multi-person conversation channel and the consultation channel in the traditional process, ensuring the continuity of the consultation communication path and the timely response of the service, greatly simplifying the operation steps of the target users, maintaining the consistency of the user experience, and improving the user experience and the quality of consulting services. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] Figure 1 is a flow chart of a commodity interaction method provided by an embodiment of this specification;

[0022] Figure 2 is a processing flow chart of a commodity interaction method applied to a group chat page in one embodiment of this specification;

[0023] Figure 3 It is one of the front-end schematic diagrams of a group chat page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification;

[0024] Figure 4 This is the second front-end schematic diagram of a group chat page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification;

[0025] Figure 5 It is one of the front-end schematic diagrams of a consultation page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification;

[0026] Figure 6 It is one of the front-end schematic diagrams of switching from a group chat page to display a consultation page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification;

[0027] Figure 7 It is one of the front-end schematic diagrams of a product selection page in a product interaction method applied to a group chat page provided by an embodiment of this specification;

[0028] Figure 8 This is the second front-end schematic diagram of a product selection page in a product interaction method applied to a group chat page provided by an embodiment of this specification;

[0029] Fig. 9 This is the second front-end schematic diagram of switching from a group chat page to display a consultation page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification;

[0030] Fig.10 This is the second front-end schematic diagram of a consultation page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification;

[0031] Fig.11 It is a flowchart of a commodity interaction method applied to a group chat page provided by an embodiment of this specification;

[0032] Fig.12 is a timing diagram of a commodity interaction method applied to a group chat page provided by an embodiment of this specification;

[0033] Fig.13is a processing flow chart of a commodity interaction method applied to a content detail page in one embodiment of the present specification;

[0034] Fig.14 It is one of the front-end schematic diagrams of a content detail page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification;

[0035] Fig.15 This is the second front-end schematic diagram of a content detail page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification;

[0036] Fig.16 It is one of the front-end schematic diagrams of a consultation page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification;

[0037] Fig.17 It is one of the front-end schematic diagrams of switching from a content detail page to display a consultation page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification;

[0038] Fig.18 It is one of the front-end schematic diagrams of a product selection page in a product interaction method applied to a content detail page provided by an embodiment of this specification;

[0039] Fig.19 This is the second front-end schematic diagram of a product selection page in a product interaction method applied to a content detail page provided by an embodiment of this specification;

[0040] Fig. 20 This is the second front-end schematic diagram of switching from a content detail page to display a consultation page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification;

[0041] Fig.21 This is the second front-end schematic diagram of a consultation page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification;

[0042] Fig. 22 This is a flowchart of a product interaction method applied to a content details page provided by an embodiment of this specification;

[0043] Fig.23 is a timing diagram of a commodity interaction method applied to a content detail page provided by an embodiment of this specification;

[0044] Fig.24 It is a structural schematic diagram of a commodity interaction device provided by an embodiment of this specification;

[0045] Fig.25It is a structural block diagram of a computing device provided by an embodiment of this specification. DETAILED DESCRIPTION

[0046] Many specific details are described in the following description to facilitate a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of this specification, so this specification is not limited to the specific implementation disclosed below.

[0047] The terms used in one or more embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of the present invention. The singular forms of "a", "said" and "the" used in one or more embodiments of the present invention are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of the present invention refers to and includes any or all possible combinations of one or more associated listed items.

[0048] It should be understood that, although the terms first, second, etc. may be used to describe various information in one or more embodiments of the present invention, these information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of the present invention, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0049] In addition, it should be noted that the data involved in one or more embodiments of the present invention are information and data authorized by the user or fully authorized by all parties, and the statistics, use and processing of the relevant data need to comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0050] First, the terms involved in one or more embodiments of this specification are explained.

[0051] Multi-person conversation page: a front-end interactive page where multiple people post conversation messages. The multi-person conversation page includes a message display area and a message input area. Users can enter conversation messages in multiple modes such as text, pictures, emoticons, voice, links, videos, etc. in the message input area, and after sending the conversation message, the conversation message will be displayed in the message display area to complete multi-person conversations such as information sharing, questions and answers for products. Multi-person conversation pages include but are not limited to: group chat pages, product evaluation pages for products, content details pages for video content, content details pages for published content, comment pages for live broadcast rooms, discussion pages on social networks, course discussion areas on online education platforms, etc.

[0052] In response to: Indicates the state in which the corresponding event occurs or the condition is satisfied. The timing of the execution of the subsequent action executed in response to the event or condition is not necessarily strongly related to the time when the event occurs or the condition is satisfied. For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is satisfied; in other cases, the subsequent action may be executed some time after the event occurs or the condition is satisfied.

[0053] Trigger operation: refers to the operation performed on the information (such as controls) provided by the computer device, through which the corresponding instructions can be issued to the computer device to trigger the computer device to perform the next task. The next task triggered by performing different trigger operations for different information can be pre-set in the program. The trigger operation can be performed manually by the user, such as the user's click, double-click, long press, slide and other operations on the content displayed on the screen of the computer device can all be trigger operations. In some cases, the trigger operation can also be performed by the computer device based on a set program.

[0054] Published content: refers to the content information pre-published by users on the network platform, which may include text, images, audio and video information, and can be displayed in the form of notes, articles, video files, etc. The specific content information contained in the published content suitable for different scenarios can be adjusted accordingly, and the content information in the published content can be determined by the publisher. Text classification model: a text classification model based on machine learning or deep learning, such as Convolutional Neural Network (CNN), Recurrent Neural Network (RNN), Long Short-Term Memory (LSTM), Deep Attention Model (Transformer), Bidirectional Encoder Representations from Transformers (BERT) and other pre-trained natural language models, which are used to classify input text.

[0055] Sentiment analysis model: Sentiment analysis models based on machine learning or deep learning, such as convolutional neural network (CNN), recurrent neural network (RNN), long short-term memory network (LSTM), BERT and other pre-trained natural language models, are used to detect the emotional tendencies expressed by users, such as positive, negative or neutral.

[0056] Large language model: A large pre-trained natural language model based on deep learning, with powerful context understanding and generation capabilities, capable of handling complex and diverse natural language tasks under the guidance of prompts.

[0057] In this specification, a commodity interaction method is provided. This specification also relates to a commodity interaction device, a computing device, a computer-readable storage medium and a computer program product, which are described in detail one by one in the following embodiments.

[0058] See also Figure 1 , Figure 1 A flowchart of a commodity interaction method provided by an embodiment of this specification is shown, including the following specific steps:

[0059] Step 102: Display the multi-person conversation page.

[0060] Step 104: In response to sending a target message on a multi-person conversation page, a target consultation portal is displayed, wherein the target consultation portal is triggered to display when there is a consultation intention in the target message.

[0061] Step 106: In response to the triggering operation on the target consultation portal, a consultation page for the target product related to the target message is displayed.

[0062] In the embodiments of the present specification, a multi-person conversation page is displayed, and the intention type of sending a target message on the multi-person conversation page is automatically identified. When it is identified that the target message has a consultation intention, the target consultation entrance is immediately displayed when the display is triggered. There is no need to exit the current multi-person conversation page. In response to the trigger operation on the target consultation entrance, a consultation page of the target product related to the target message is displayed, and the consultation communication about the target product is directly completed, avoiding the separation between the multi-person conversation channel and the consultation channel in the traditional process, ensuring the continuity of the consultation communication path and the timely response of the service, greatly simplifying the operation steps of the target user, maintaining the consistency of the user experience, and improving the user experience and the quality of consulting services.

[0063] In an optional embodiment of this specification, the multi-person conversation page is a group chat page of the target group chat; Figure 2-Figure 12 , taking the application of the embodiment of the figure description in the group chat page as an example, the commodity interaction method is further described.

[0064] Figure 2 A flowchart of a processing process of a commodity interaction method applied to a group chat page in one embodiment of this specification is shown, including the following specific steps:

[0065] Step 202: Display the group chat page.

[0066] The management account of the target group chat corresponding to the group chat page is a group owner or an administrator, and the group owner or administrator can be the first account or the second account.

[0067] Optionally, the first account may be a buyer's or expert's account, and the second account may be a merchant's account, that is, an account for selling one's own products on the e-commerce platform.

[0068] Optionally, the first account is an account that helps the merchant account sell goods on the electronic commodity platform; a first account can sell goods for one or more second accounts.

[0069] For example, on a certain content sharing platform, a user joins a buyer's target user group. On the mobile terminal of the content sharing platform, the user enters a group chat. The group chat page of the target user group is as follows: Figure 3 As shown, Figure 3 One of the front-end schematic diagrams of a group chat page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification is shown:

[0070] The group chat page includes a message display area: messages sent by each user are displayed. The group chat page also includes a message input area, where the user enters the target message.

[0071] Display the group chat page, and provide interactive page support for subsequent sending of target messages and displaying the target consultation entrance.

[0072] Step 204: In response to sending the target message on the group chat page, a target consultation portal is displayed.

[0073] The target consultation portal is triggered to display when the target message meets the preset conditions. The target consultation portal can be displayed in the associated position of the target message, such as in the text box of the target message, below or above it, or as a reply message to the target message; or a new control is added to the control bar of the chat page. The target consultation portal can be a control, prompt information, new conversation message, etc., which is not limited here.

[0074] Specifically, the client sends the target message input by the target account to the server. The server detects whether the target message meets the preset conditions. If so, the server sends the data related to the target consultation entrance to the client to display the target consultation entrance on the group chat page.

[0075] Optionally, the server may detect whether the preset condition is met only when it determines through the account information of the target account that the target account exists in the commodity order associated with the above management account, that is, not every message will be checked.

[0076] Optionally, the client may also check whether the target message meets the preset condition.

[0077] The method of detecting whether the target message meets the preset condition may be any of the following methods:

[0078] Retrieve whether the target message has consulting intent;

[0079] Retrieve whether the target message meets the preset message rules;

[0080] Check whether the sending time of the target message meets the preset time.

[0081] The consulting intent of the target message is determined in at least one of the following ways:

[0082] When there are preset keywords in the target message, it is determined that the target message has a consulting intention;

[0083] Performing intent recognition on the target message to determine whether the target message has consulting intent;

[0084] When the target message includes a product link of the target product, it is determined that the target message has an inquiry intention.

[0085] The intent recognition algorithm may be a natural language processing algorithm, for example, a natural language model such as a text classification model, a sentiment analysis model, or a large language model.

[0086] By utilizing at least one of the keyword matching algorithm, intent recognition algorithm, and product link analysis, it is possible to identify whether the target message has consulting intent, thereby improving the accuracy of recognition, quickly responding to user needs, and providing more accurate and timely consulting services.

[0087] For example, the user Figure 3 The target message for clothes sent from the group chat page shown is identified by using an intent recognition algorithm to determine that the target message belongs to a consultation intent type. Figure 4 The second front-end schematic diagram of a group chat page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification is shown:

[0088] exist Figure 3 Based on the front-end schematic diagram of the group chat page shown, a target consultation button is displayed below the target message.

[0089] Automatically identify the intention type of sending the target message on the group chat page, and instantly display the target consultation entrance when it is triggered to display when the target message is identified as having consultation intention, without exiting the current group chat page. This provides page element support for subsequent target users to trigger switching to display the consultation page of the target product related to the target message.

[0090] Step 206: In response to the triggering operation on the target consultation portal, a consultation page for the target product related to the target message is displayed.

[0091] Among them, the consultation page is an interactive interface specifically used for product-related consultation with merchants, which is displayed after the user recognizes that the target message has the intention of consultation and triggers the target consultation entrance. This page allows users to ask questions, express concerns or seek help to merchants for specific products, and receive responses from merchants in real time. The consultation page usually includes a message display area and a message input area. The consultation page may also provide some convenient functions or controls, such as a control for returning to the group chat, so that users can quickly return to the original group chat page after completing the consultation, thereby maintaining the consistency and smoothness of the user experience.

[0092] Specifically, the client identifies the trigger operation for the target consultation portal and sends the trigger operation to the server. The server sends data related to the consultation page of the target product to the client to display the consultation page of the target product related to the target message on the client.

[0093] Optionally, the client may be pre-loaded with a consultation page, which is directly displayed after identifying a trigger operation for a target consultation entry.

[0094] The target consultation entrance may be a target consultation control or a target consultation message, and the target consultation message is a message confirming whether there is a consultation intention; in response to a trigger operation on the target consultation entrance, displaying a consultation page of a target product related to the target message includes at least one of the following methods:

[0095] In response to a click operation on a target consultation control, displaying a consultation page for a target product related to the target message;

[0096] In response to a click operation on a target consultation message, displaying a consultation page for a target product related to the target message;

[0097] In response to a reply confirmation operation for the target consultation message, a consultation page for the target product related to the target message is displayed, wherein the reply confirmation operation is an operation of replying to the message to confirm the existence of the consultation intention.

[0098] The target consultation control is a page interaction element of the control type in the group chat page that is used to trigger the jump from the group chat page to the consultation page. It can be a button, link, floating window, or slider. The target consultation message is a page interaction element of the conversation message type in the group chat page that is used to trigger the jump from the group chat page to the consultation page. The above-mentioned multiple types of target consultation entrances are used to trigger the display of the consultation page, providing a convenient and intuitive way to obtain the required product consultation services, while simplifying and clarifying the process and improving the user experience.

[0099] For example, in Figure 4 Based on the front-end schematic diagram of the group chat page shown, click the target consultation button "Have shopping problems? Contact the seller" to directly switch to the consultation page of the target product related to the target message. Figure 5 One of the front-end schematic diagrams of a consultation page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification is shown:

[0100] The message display area of ​​the consultation page displays messages sent by users, buyers, experts and merchants. The message input area of ​​the consultation page allows users to enter target messages.

[0101] In summary Figure 3 , Figure 4 and Figure 5 The entire process of the commodity interaction method described in the embodiment of this specification is as follows Figure 6 As shown, Figure 6One of the front-end schematic diagrams of switching from a group chat page to display a consultation page in a commodity interaction method applied to a group chat page provided by an embodiment of this specification is shown:

[0102] exist Figure 4 Based on the information, in response to the trigger operation of the target consultation button, a consultation page of the target product related to the target message is displayed. Figure 5 The consultation with the merchant can be completed on the consultation page shown, or the group chat page can be displayed in response to a trigger operation for returning to the group chat control to return to the group chat page.

[0103] In the embodiments of the present specification, a group chat page is displayed, and the intention type of sending a target message on the group chat page is automatically identified. When it is identified that the target message has a consultation intention, the target consultation entrance is immediately displayed when the display is triggered. There is no need to exit the current group chat page. In response to the trigger operation on the target consultation entrance, the consultation page of the target product related to the target message is displayed, and the consultation communication about the target product is directly completed, avoiding the separation between the group chat channel and the consultation channel in the traditional process, ensuring the continuity of the consultation communication path and the timely response of the service, greatly simplifying the operation steps of the target user, maintaining the consistency of the user experience, and improving the user experience and the quality of consulting services.

[0104] In an optional embodiment of the present specification, step 204 includes the following specific steps:

[0105] In response to sending a target message on a group chat page, when a merchant selling the target product provides consulting services and the target message contains a consulting intent, a target consultation portal is displayed.

[0106] Specifically, the client sends the target message input by the target account to the server. The server will detect whether the merchant selling the target product provides consulting services and identify whether the target message contains consulting intentions. If so, the server will send the data related to the target consultation entrance to the client to display the target consultation entrance on the group chat page.

[0107] Optionally, the server can obtain the service status of the merchant through, including whether it provides consulting services.

[0108] The provision of consulting services to merchants selling target products may be any of the following:

[0109] Detect merchants selling target products and provide consulting services based on the service options configured by the merchants in their store settings;

[0110] Based on the merchant's historical service records, detect merchants selling target products and provide consulting services;

[0111] Based on the message records of the merchant accounts, the merchant selling the target product is detected and consulting services are provided.

[0112] Optionally, the server identifies that the target message has a consulting intent.

[0113] Exemplarily, it is detected that a merchant selling the target commodity of clothing provides consulting services, and the target message is identified as belonging to the consulting intention type, and a target consulting button is displayed below the target message.

[0114] In the embodiment of this specification, in response to sending a target message on a group chat page, and confirming that the merchant selling the target product provides consulting services and that the target message contains consulting intentions, the target consulting entrance is immediately displayed to achieve accurate service guidance. This method not only simplifies the user's operating steps, avoids the problem of requiring users to actively find consulting channels in traditional processes, but also ensures the timeliness and professionalism of consulting services. In addition, triggering the target consulting entrance based on the consulting service qualifications provided by the merchant enhances the user's trust and satisfaction with the platform, promotes effective communication and rapid problem solving, and improves the overall user experience and service quality.

[0115] In an optional embodiment of the present specification, step 204 includes at least one of the following:

[0116] In response to sending a target message on a group chat page, when the target media message matches the target product and there is a consultation intention in the target message, a target consultation entrance is displayed; wherein the target message is an associated message for the target media message;

[0117] In response to sending a target message on a group chat page, when a transaction relationship exists between a target account and a target product, and the target message contains a consultation intention, a target consultation entrance is displayed; wherein the target account is the account that sends the target message.

[0118] The target media message is a multimedia session message sent on the group chat page that matches the target product. It can be in the form of pictures, emoticons, voice, links, videos and other multi-modal messages, and usually contains product information of the target product, such as product pictures, product links, product IDs, etc. The target media message can be displayed in the message display area of ​​the group chat page and maintain a certain association with the target message.

[0119] Specifically, the client sends the target message input by the target account to the server. The server will detect whether the target media message matches the target product and identify whether the target message has consultation intention. If satisfied, the data related to the target consultation entrance will be sent to the client to display the target consultation entrance on the group chat page.

[0120] Optionally, the server may also identify whether the target message has an inquiry intention only after detecting the target media message and the target commodity, that is, not every message will be checked.

[0121] The method of determining the match between the target media message and the target product includes at least one of the following:

[0122] Use visual recognition algorithms to analyze target media messages and determine whether the target media messages match the target products;

[0123] Perform link analysis on the target media message to determine whether the target media message matches the target product.

[0124] For example, in response to a target message sent on a group chat page, when the picture of the clothes matches the target product of the clothes and the target message contains a consultation intention, Figure 4 As shown, a target consultation button is displayed below the target message.

[0125] The target account is the account that sends the target message on the group chat page. The target account includes but is not limited to buyers who have purchased the target product, merchants who sell the target product, sellers who promote the target product, and platforms that provide product interaction services.

[0126] Specifically, the client sends the target message input by the target account to the server. The server will detect whether there is a transaction relationship between the target account and the target product, and identify whether there is a consultation intention in the target message. If met, the data related to the target consultation entrance will be sent to the client to display the target consultation entrance on the group chat page.

[0127] Optionally, the server may identify whether the target message has an inquiry intention only when there is a transaction relationship between the target account and the target product, that is, not every message will be checked.

[0128] The method of determining whether the target account has a transaction relationship with the target product includes at least one of the following:

[0129] Query the transaction records of the target account to confirm that there is a transaction relationship between the target account and the target product;

[0130] Query the transaction orders and confirm the transaction orders including the target account and the target product.

[0131] For example, in response to a target message sent on a group chat page, when the target account has a transaction relationship with the target product, clothes, and the target message has a consultation intention, Figure 4 As shown, a target consultation button is displayed below the target message.

[0132] In the embodiments of this specification, by identifying the matching of the target media message and the target product and / or the transaction relationship between the target account and the target product, and combining the consulting intention in the target message, the target consulting entrance is accurately displayed on the group chat page, which not only simplifies the user's operation process, ensures the professionalism and pertinence of the consulting service, but also enhances the user's trust and satisfaction. At the same time, it promotes effective communication and rapid problem solving on the platform, improves the overall user experience and service quality, and ensures that users can get help immediately when needed without leaving the current group chat page.

[0133] In an optional embodiment of the present specification, the target message is a message sent by the target account to the first account, and the first account is an account with management authority in the target group chat; step 206 includes the following specific steps:

[0134] In response to a trigger operation on the target consultation portal, a conversation consultation page of a second account is displayed, wherein the second account is associated with the first account, and the second account is a merchant account that provides target products related to the target message.

[0135] The first account is an account with management authority in the target group chat, and the first account can have a chat with the target account on the group chat page. The first account is usually assigned by the platform administrator or group creator, and has the authority to operate group chat settings, member management, and content review. The first account can be a buyer account, expert account, merchant account, or platform account.

[0136] The second account is a merchant account that provides the target product related to the target message. The second account is associated with the first account and participates in the consulting service of the product together. The second account directly provides the user with the consulting service of the target product. The second account can be an independent merchant account or one of multiple merchant accounts, depending on the source of the product involved in the first account.

[0137] In an optional embodiment of the present specification, the first account sells goods of at least two merchant accounts, and the second account is one of the at least two merchant accounts.

[0138] The first account can be a buyer account, an expert account, or a platform account. The second account can be a merchant account.

[0139] For example, in a buyer group of a buyer account, the target account is a user buyer, the first account is a buyer account for promoting products, the buyer account sells products of multiple merchant accounts, and promotes products by publishing product notes, product videos, opening product live broadcasts, etc. on the platform, and has management authority over the buyer group, and the second account is a merchant after-sales account. The buyer user sends a target message to the buyer account, and a target consultation button is displayed on the group chat page. The user buyer clicks the target consultation button to directly switch to display the conversation consultation page of the merchant after-sales account.

[0140] For example, in the influencer group of a certain influencer account, the target account is a user buyer, the first account is an influencer account for promoting products, the influencer account sells products of multiple merchant accounts, and promotes products by publishing product notes, product videos, and opening product live broadcasts on the platform, and has management authority over the influencer group, and the second account is a merchant after-sales account. The buyer user sends a target message to the influencer account, and a target consultation button is displayed on the group chat page. The user buyer clicks the target consultation button to directly switch to the session consultation page of the merchant after-sales account.

[0141] In an optional embodiment of the present specification, the first account and the second account are the same merchant account that sells the target product.

[0142] For example, in a customer group of a certain merchant account, the target account is a user buyer, the first account is a merchant operation account with management authority over the customer group, and the second account is a merchant after-sales account. The buyer user sends a target message to the merchant operation account, and a target consultation button is displayed on the group chat page. The user buyer clicks the target consultation button to directly switch to the session consultation page of the merchant after-sales account.

[0143] In the embodiments of this specification, by identifying the consulting intent in the target message and displaying the target consulting entrance, the conversation consulting page of the second account providing the target product is displayed by triggering, and the merchant providing the target product is directly communicated with, which not only simplifies the user's operation process, improves the response speed and accuracy of the consulting service, but also ensures that the problem can be handled professionally and promptly. In addition, the association relationship between the first account and the second account promotes efficient collaboration and service diversion, and enhances the consistency and satisfaction of the user experience.

[0144] In an optional embodiment of the present specification, in response to sending a target message on a group chat page, when a target account has a transaction relationship with a target product and the target message has a consultation intention, displaying a target consultation entrance includes the following specific steps:

[0145] In response to sending a target message on a group chat page, when there is a transaction order between a target account and a target product, and the target message contains a consultation intention, a target consultation entrance is displayed.

[0146] Among them, a transaction order is a commodity order between a target account and a target merchant that sells the target commodity. The transaction order contains necessary information about the transaction. Transaction orders include commodity orders and delivery orders. Transaction orders are usually recorded in a database, and the server obtains transaction orders by querying the database or calling relevant interfaces.

[0147] The identification of the target account and the target product having a transaction order is at least one of the following methods:

[0148] Query the historical order database to identify the transaction orders between the target account and the target product;

[0149] Call the data interface to identify the transaction order between the target account and the target product.

[0150] In the embodiments of this specification, by identifying the transaction order of the target account and the target product, and combining the consulting intention of the target message, the target consulting entrance is immediately displayed, and accurate consulting service guidance is achieved. Users can obtain relevant consulting services without leaving the current group chat page, simplifying the operation process, improving the service response speed and consistency of user experience. In addition, confirming service qualifications based on transaction orders ensures the professionalism and pertinence of consulting services, and enhances users' trust and satisfaction.

[0151] In an optional embodiment of the present specification, in response to sending a target message on a group chat page, when there is a transaction order between the target account and the target product, and the target message contains a consultation intention, displaying a target consultation entrance includes the following specific steps:

[0152] In response to sending a target message on a group chat page, when there is a product order between the target account and the target product and the target message contains a consultation intention, a target consultation entrance is displayed, wherein the product order is a transaction order for the target account to purchase the target product from a merchant that sells the target product.

[0153] Among them, the commodity order is a transaction order for the target account to directly purchase the target commodity from the merchant selling the target commodity, which contains the necessary information about the transaction. The commodity order is the data basis for tracking and managing transactions, and provides an important basis for subsequent consulting services. By identifying and confirming whether there is a commodity order for the target commodity between the target account and the merchant of the target commodity, it is determined whether the target account is eligible for the merchant to provide consulting services. The commodity order is usually recorded in the database, and the server obtains the commodity order by querying the database or calling the relevant interface.

[0154] The identification of the target account and the target product order is performed by at least one of the following methods:

[0155] Query the historical order database to identify the target account and the target product that have orders;

[0156] Call the data interface to identify the target account and the target product that have orders.

[0157] In the embodiments of this specification, by identifying whether there is a product order between the target account and the merchant of the target product, combined with the consultation intention in the target message, the target consultation entrance is immediately displayed, ensuring that only users who have actually purchased the product can obtain targeted consultation services, simplifying the user's operation process, and maintaining the professionalism and pertinence of the service. In addition, confirming service qualifications based on product orders enhances users' trust and satisfaction, promotes effective communication between merchants and users on the platform and the efficiency of solving product transaction problems, and improves the overall user experience and service quality.

[0158] In an optional embodiment of the present specification, in response to sending a target message on a group chat page, when there is a transaction order between the target account and the target product, and the target message contains a consultation intention, displaying a target consultation entrance includes the following specific steps:

[0159] In response to sending a target message on a group chat page, when a target account and a target product have a sales order and the target message contains a consultation intention, a target consultation entrance is displayed, wherein the sales order is a transaction order for the target account to promote the target product from a merchant that sells the target product.

[0160] Among them, the delivery order is a transaction order for the target account to promote the target product from the merchant selling the target product. It not only contains the necessary information about the transaction, such as product details, quantity, price, purchase time, payment status, logistics information, consultation time limit, order type, etc., but may also include promotional activities, cooperative sales or other forms of product marketing behaviors, and is associated with specific merchants and target accounts. It is used to confirm the promoter's contribution and service qualifications. By identifying and confirming whether there is a delivery order for the target product between the target account and the merchant of the target product, it is determined whether the target account has the service qualifications for the merchant to provide consulting services. Delivery orders are usually recorded in the database, and the server obtains delivery orders by querying the database or calling relevant interfaces.

[0161] The identification of the target account and the target product with a purchase order is at least one of the following methods:

[0162] Query the historical order database to identify the target account and the target product that have orders with goods;

[0163] Call the data interface to identify whether there are orders for the target account and the target product.

[0164] In the embodiments of this specification, by identifying whether there is a product order between the target account and the merchant of the target product, and combining the consulting intention in the target message, the target consulting entrance can be accurately displayed, which not only provides a direct way for promoters to obtain support, but also simplifies the operation steps and ensures the consistency and professionalism of the consulting service. In addition, by confirming the product order to determine the service qualification, the rights protection of promoters is enhanced and the efficiency of solving product problems is improved.

[0165] In an optional embodiment of the present specification, in response to sending a target message on a group chat page, when there is a transaction order between the target account and the target product, and the target message contains a consultation intention, displaying a target consultation entrance includes the following specific steps:

[0166] In response to sending a target message on a group chat page, when there is a transaction order between a target account and a target product within a preset consultation time limit, and the target message contains a consultation intention, a target consultation entrance is displayed.

[0167] The preset consultation time limit is the effective time limit of the consultation service for the target order. During this time limit, you can make a consultation service request for the target product, such as return, repair, refund, complaint, order status inquiry, discount application, gift application, etc. By identifying whether the transaction order is within the preset consultation time limit, it is determined whether the target account is eligible for the consultation service provided by the merchant.

[0168] Specifically, the client sends the target message input by the target account to the server. The server will detect whether there is a transaction order between the target account and the target product, and identify that there is a consultation intention in the target message. If met, the data related to the target consultation entrance will be sent to the client to display the target consultation entrance on the group chat page.

[0169] The identification of a transaction order between the target account and the target product within a preset consultation time period is at least one of the following methods:

[0170] Query the historical order database containing transaction order details to identify transaction orders between the target account and the target product that are within the preset consultation time limit;

[0171] The data interface is called to check whether the time limit of the transaction order between the target account and the target product is within the preset consultation time limit.

[0172] In the embodiments of this specification, by setting a preset consultation time limit, it is ensured that the target account only displays the target consultation entrance when the consultation service request is made for the target product within the validity period, which not only simplifies the user's operation process, improves the speed and accuracy of service response, but also ensures the effectiveness and pertinence of the consultation service, and avoids invalid consultation caused by expired orders. In addition, it enhances the user's trust and satisfaction with the platform, promotes efficient communication between merchants and users, and improves the overall user experience and service quality.

[0173] In an optional embodiment of the present specification, step 206 includes the following specific steps:

[0174] In response to a trigger operation on a target consultation portal, a product selection page of a target product related to the target message is displayed, and product media data of the target product is displayed on the product selection page;

[0175] In response to a trigger operation on the product media data, a consultation page for the target product related to the target message is displayed.

[0176] Among them, the product selection page of the target product is a front-end interactive page for selecting the target product. The product selection page of the target product displays multiple product options related to the target message and related information, so that the user can accurately select the target product that needs to be consulted. The product selection page of the target product provides an intermediate step for the user to quickly locate the target product that needs to be consulted, and provides product information about the target product, such as pictures, descriptions, prices, etc., which not only simplifies the user's operation process, but also improves the accuracy and service efficiency of the consulting service. The product selection page of the target product can be an order selection page of the target product, a product selection page of the target product, a merchant selection page of the target product, etc., which is not limited here.

[0177] The target product media data is the product information of the target product in multimedia form on the product selection page. The target product media data is used to provide users with rich and accurate product information of the target product so that the user can accurately select and display the consultation page of the target product. The target product media data can be the order data of the target product, the "Contact the Merchant" control, the product image and description of the target product, the product link of the target product, etc.

[0178] Specifically, the client responds to the trigger operation on the target consultation portal and requests the server for product information of the target product related to the target message. The server queries the data related to the product selection page of the target product based on the product information, and sends the data related to the product selection page of the target product to the client. The client displays the product selection page of the target product and displays the product media data of the target product on the product selection page. The client responds to the trigger operation on the product media data and sends the trigger operation to the server. The server sends the data related to the consultation page of the target product to the client, so as to display the consultation page of the target product related to the target message on the client.

[0179] The consultation page of the target product related to the target message is displayed in at least one of the following ways:

[0180] Switch to display the consultation page of the target product related to the target message;

[0181] The partial overlay displays an inquiry page of a target product related to the target message.

[0182] Taking switching display as an example, illustratively, Figure 7 One of the front-end schematic diagrams of a product selection page in a product interaction method applied to a group chat page provided by an embodiment of this specification is shown:

[0183] The page displays an order list, each list entry corresponds to a transaction order, and the transaction order includes commodity media data of a target commodity.

[0184] Taking partial coverage display as an example, illustratively, in Figure 3 and Figure 4 On the group chat page shown, Figure 8 The second front-end schematic diagram of a product selection page in a product interaction method provided by an embodiment of this specification is shown:

[0185] The product selection page is overlaid on the group chat page, and the page displays an order list. Each list item corresponds to a transaction order, and the transaction order includes product media data of the target product.

[0186] by Figure 3 , Figure 4 and Figure 5 Group chat page and Figure 8 Taking the scenario of the product selection page as an example, for example, Fig. 9 The second front-end schematic diagram of a product selection page in a product interaction method applied to a group chat page provided by an embodiment of this specification is shown:

[0187] exist Figure 3On the group chat page, in response to sending a target message on the group chat page, a target consultation button is displayed, such as Figure 4 As shown, a target consultation button is displayed below the target message. Figure 4 On the group chat page, in response to the triggering operation of the target consultation button, a product selection page of the target product related to the target message is partially covered and displayed, and the product media data of the target product is displayed on the product selection page. Figure 8 On the product selection page, in response to a trigger operation on the product media data, a consultation page for the target product related to the target message is displayed. Figure 4 On the consultation page of the target product, complete the consultation communication with the merchant, or, in response to the trigger operation of the return group chat control, display the group chat page and return Figure 2 The group chat page shown.

[0188] In the embodiments of this specification, by introducing a product selection page as an intermediate step and displaying detailed media data of the target product, the user's operational convenience and the accuracy of the consulting service are significantly improved. The user can trigger the consulting portal without leaving the current page, and directly enter the detailed consulting page after selecting a specific product, which simplifies the operation process and improves efficiency. At the same time, this design ensures that users can obtain more accurate product information and support, and enhances the consistency and satisfaction of the user experience.

[0189] In an optional embodiment of the present specification, after step 206, the following specific steps are also included:

[0190] The product media data and / or the target message of the target product are displayed on the consultation page.

[0191] Since the target message for the target product has been sent on the group chat page, if the target message needs to be re-entered or the target product needs to be clarified after the consultation page is displayed, repeated input will result in insufficient user experience. Therefore, the product media data and / or target message of the target product can be directly displayed on the consultation page.

[0192] The target product's product media data is the product information of the target product in multimedia form on the product selection page. The target product's product media data is used to provide users with rich and accurate product information of the target product so that the user can accurately select and display the target product's consultation page. The target product's product media data may be the target product's order data, the target product's product image and description, the target product's product link, etc.

[0193] For example, Fig.10 FIG. 2 shows a front-end schematic diagram of a consultation page in a commodity interaction method provided by an embodiment of the present specification. Fig.10 As shown:

[0194] The consultation page includes a message display area: messages sent by users and merchants are displayed, among which product orders and target messages are directly displayed.

[0195] In the embodiments of the present specification, by directly displaying the product media data and / or target message of the target product previously sent by the user on the group chat page on the consultation page, seamless information connection is achieved, avoiding the problem of users having to repeatedly enter the same information, thereby greatly simplifying the user's operation steps, improving efficiency, and enhancing the user experience. At the same time, automatically displaying the product media data and / or target message helps the consulted party to understand the background of the problem more quickly, provide more timely and effective consulting services, and ensure the continuity of the consultation communication path and the immediate response of the service.

[0196] Fig.11 A flowchart of a commodity interaction method applied to a group chat page provided by an embodiment of this specification is shown:

[0197] Send targeted messages for targeted products on the group chat page;

[0198] -Use the intent recognition algorithm to identify whether the target message belongs to the consultation intent type;

[0199] --If yes, and the group is a buyer group, identify whether there is a product order to promote the target product for the target merchant;

[0200] ---If yes, identify whether the order is within the preset consultation time limit;

[0201] ----If yes, identify whether the merchant of the target product has consulting service function;

[0202] -----If so, display the target consultation entrance, trigger the target consultation entrance, partially cover and display the product selection page including the target product on the group chat page, and display the product media data of the target product on the product selection page, trigger the product media data, and display the conversation consultation page of the merchant of the target product.

[0203] --If yes, and the group is a merchant group, identify whether there is a product order to purchase the target product from the merchant;

[0204] ---If yes, identify whether the product order is within the preset consultation time limit;

[0205] ----If yes, identify whether the merchant of the target product has consulting service function;

[0206] -----If so, display the target consultation entrance, trigger the target consultation entrance, and display the conversation consultation page of the merchant of the target product.

[0207] In the above process, if the identification is negative, the conversation consultation page of the target merchant of the target product will not be switched to display.

[0208] Corresponds to Fig.11 , Fig.12 A timing diagram of a commodity interaction method applied to a group chat page provided by an embodiment of this specification is shown:

[0209] On the client side: The user sends a target message for the target product on the group chat page, and the target message is sent to the server side.

[0210] On the server side: Receive the target message and use the intent recognition algorithm to determine whether the target message contains the consulting intent. If it is confirmed that there is a consulting intent, proceed to the next step of checking.

[0211] On the server side: query the database or call the interface to confirm whether the user has a transaction order related to the target product, where transaction orders include but are not limited to product orders and delivery orders. If there is a transaction order, proceed to the next step of checking.

[0212] On the server side: Check whether the transaction order is within the preset consultation time limit. If it is confirmed to be within the consultation time limit, proceed to the next step of checking.

[0213] On the server side: Check whether the merchant of the target product provides consulting service function. If the consulting service function is provided, obtain the data related to the target consulting entry and send it to the client.

[0214] On the client side: receive data related to the target consulting portal, display the target consulting portal, and after triggering the target consulting portal, send a trigger operation to the server.

[0215] On the server: receive the trigger operation, obtain the data related to the product selection page of the target product, and send the data related to the product selection page to the client.

[0216] On the client side: receive data related to the product selection page, partially cover and display the product selection page including the target product on the group chat page, display the product image of the target product on the product selection page, trigger the product image, and send the trigger operation to the server side.

[0217] On the server side: receive the trigger operation, obtain the data related to the merchant's session consultation page, and send the data related to the session consultation page to the client.

[0218] On the client side: receive data related to the conversation consultation page, switch to display the conversation consultation page, on which the user can directly communicate with the merchant, ask questions or seek help.

[0219] In an optional embodiment of the present specification, the multi-person conversation page is a content details page of the target published content, and the target published content is the media content associated with the target product; Figure 13-Figure 23 , taking the application of the embodiment of the specification in the content details page as an example, the commodity interaction method is further described. Fig.13 A flowchart of a processing process of a commodity interaction method applied to a content detail page in one embodiment of this specification is shown, including the following specific steps:

[0220] Step 1302: Display the content details page of the target published content.

[0221] Targeted content is a specific unit of information created and publicly released by users, merchants or other entities on platforms including e-commerce services. Targeted content can be any form of content such as product details, articles, videos, live streams, notes, tutorials, etc., which is intended to attract the audience's attention, provide valuable information, and promote interaction or transactions.

[0222] The content details page of the target published content is a front-end interactive page on a platform including e-commerce services, which is used to display the content details of the target published content. The content details page includes a comment area and a comment input area. Users can enter comment messages in multiple modes such as text, pictures, emoticons, voice, links, videos, etc. in the comment input area, and display the comment messages in the comment area after sending the comment messages, completing the comment discussion such as information sharing, questions and answers for the products. The content details page can exist on various types of platforms, including but not limited to e-commerce platforms, video live broadcast platforms, content sharing platforms, social networking platforms, instant messaging applications and online education platforms.

[0223] The account that publishes the target published content may be the first account or the second account.

[0224] Optionally, the first account may be a buyer's or expert's account, and the second account may be a merchant's account, that is, an account for selling one's own products on the e-commerce platform.

[0225] Optionally, the first account is an account that helps the merchant account sell goods on the electronic commodity platform; a first account can sell goods for one or more second accounts.

[0226] For example, on a content sharing platform, a user browses a note. On the note details page of the note, the note details page is as follows: Fig.14 As shown, Fig.14 One of the front-end schematic diagrams of a content detail page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification is shown:

[0227] The note details page of the note includes a product image of the target product, with description text and note tags. Below the note is the comment area where users can post comments.

[0228] Displays the note details page of the note, and provides interactive page support for subsequent sending of target messages and displaying target consultation entrances.

[0229] Step 1304: In response to sending a target message on the content details page, a target consultation portal is displayed, wherein the target consultation portal is triggered to display when there is a consultation intent in the target message.

[0230] The target consultation entrance is triggered to display when the target message meets the preset conditions. The target consultation entrance can be displayed in the associated position of the target message, such as in the text box of the target message, below or above it, or as a reply comment to the comment message; or a new control is added to the control bar of the comment area. The target consultation entrance can be a control, prompt information, new comment message, etc., which is not limited here.

[0231] Specifically, the client sends the target message input by the target account to the server. The server will detect whether the target message meets the preset conditions. If so, the server will send the data related to the target consultation entrance to the client to display the target consultation entrance in the comment area of ​​the content details page.

[0232] Optionally, the server may detect whether the preset condition is met only when it determines through the account information of the target account that the target account exists in the commodity order associated with the above management account, that is, not every message will be checked.

[0233] Optionally, the client may also check whether the target message meets the preset condition.

[0234] The method of detecting whether the target message meets the preset condition may be any of the following methods:

[0235] Retrieve whether the target message has consulting intent;

[0236] Retrieve whether the target message meets the preset message rules;

[0237] Check whether the sending time of the target message meets the preset time.

[0238] The consulting intent of the target message is determined in at least one of the following ways:

[0239] When there are preset keywords in the target message, it is determined that the target message has a consulting intention;

[0240] Performing intent recognition on the target message to determine whether the target message has consulting intent;

[0241] When the target message includes a product link of the target product, it is determined that the target message has an inquiry intention.

[0242] The intent recognition algorithm may be a natural language processing algorithm, for example, a natural language model such as a text classification model, a sentiment analysis model, or a large language model.

[0243] By utilizing at least one of the keyword matching algorithm, intent recognition algorithm, and product link analysis, it is possible to identify whether the target message has consulting intent, thereby improving the accuracy of recognition, quickly responding to user needs, and providing more accurate and timely consulting services.

[0244] For example, the user Fig.14 The comments on the clothes sent from the note details page shown are identified using the intent recognition algorithm to determine that the comments are of the consulting intent type. Fig.15 The second front-end schematic diagram of a content detail page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification is shown:

[0245] exist Fig.14 Based on the front-end schematic diagram of the note details page shown, it is identified that the comment belongs to the consultation intent type, and a target consultation button is displayed below the comment.

[0246] Automatically identify the intention type of sending the target message on the content details page, and instantly display the target consultation entrance when it is triggered to display when it is identified that the target message has consultation intention, without exiting the current content details page. This provides page element support for subsequent target users to trigger switching to display the consultation page of the target product related to the target message.

[0247] Step 1306: In response to the triggering operation on the target consultation portal, a consultation page for the target product related to the target message is displayed.

[0248] Among them, the consultation page is an interactive interface specifically used for product-related consultation with merchants, which is displayed after the user recognizes that the target message has the intention of consultation and triggers the target consultation entrance. This page allows users to ask questions, express concerns or seek help to merchants for specific products, and receive responses from merchants in real time. The consultation page usually includes a comment area and a comment input area. The consultation page may also provide some convenient functions or controls, such as a control to return to the group chat, so that users can quickly return to the original content details page after completing the consultation, thereby maintaining the consistency and smoothness of the user experience.

[0249] Specifically, the client identifies the trigger operation for the target consultation portal and sends the trigger operation to the server. The server sends data related to the consultation page of the target product to the client to display the consultation page of the target product related to the target message on the client.

[0250] Optionally, the client may be pre-loaded with a consultation page, which is directly displayed after identifying a trigger operation for a target consultation entry.

[0251] The target consultation entrance may be a target consultation control or a target consultation message, and the target consultation message is a message confirming whether there is a consultation intention; in response to a trigger operation on the target consultation entrance, displaying a consultation page of a target product related to the target message includes at least one of the following methods:

[0252] In response to a click operation on a target consultation control, displaying a consultation page for a target product related to the target message;

[0253] In response to a click operation on a target consultation message, displaying a consultation page for a target product related to the target message;

[0254] In response to a reply confirmation operation for the target consultation message, a consultation page for the target product related to the target message is displayed, wherein the reply confirmation operation is an operation of replying to the message to confirm the existence of the consultation intention.

[0255] The target consultation control is a page interaction element of the control type in the content details page that is used to trigger the jump from the content details page to the consultation page. It can be a button, link, floating window, or slider. The target consultation message is a page interaction element of the conversation message type in the content details page that is used to trigger the jump from the content details page to the consultation page. The above-mentioned multiple types of target consultation entrances are used to trigger the display of the consultation page, providing a convenient and intuitive way to obtain the required product consultation services, while simplifying and clarifying the process and improving the user experience.

[0256] For example, in Fig.15 Based on the front-end schematic diagram of the content details page shown, click the target consultation button to directly switch to the consultation page of the target product related to the review. Fig.16 One of the front-end schematic diagrams of a consultation page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification is shown:

[0257] The comment area of ​​the consultation page displays messages sent by users, buyers, experts and merchants. The comment input area of ​​the consultation page allows users to enter target messages.

[0258] In summary Fig.14 , Fig.15 and Fig.16 The entire process of the commodity interaction method described in the embodiment of this specification is as follows Fig.17 As shown, Fig.17 One of the front-end schematic diagrams of switching from a content detail page to display a consultation page in a commodity interaction method applied to a content detail page provided by an embodiment of this specification is shown:

[0259] exist Fig.15 Based on the above, in response to the trigger operation of the target consultation button, the consultation page of the target product related to the review is displayed. Fig.16 The consultation with the merchant can be completed on the consultation page shown, and the note details page can also be displayed in response to a trigger operation for returning to the note control to return to the note details page.

[0260] In the embodiments of the present specification, a content details page of the target published content is displayed, and the intention type of sending the target message on the content details page is automatically identified. When the target message is identified to have a consulting intention, the target consultation entrance is immediately displayed when the display is triggered, without exiting the current content details page. In response to the trigger operation on the target consultation entrance, a consultation page of the target product related to the target message is displayed, and consultation communication about the target product is directly completed, avoiding the separation between the content browsing channel and the consultation channel in the traditional process, ensuring the continuity of the consultation communication path and the timely response of the service, greatly simplifying the operation steps of the target user, maintaining the consistency of the user experience, and improving the user experience and the quality of consulting services.

[0261] In an optional embodiment of the present specification, step 1304 includes the following specific steps:

[0262] In response to sending a target message on a content detail page, when a merchant selling the target product provides consulting services and the target message contains a consulting intent, a target consulting portal is displayed.

[0263] Specifically, the client sends the target message input by the target account to the server. The server will detect whether the merchant selling the target product provides consulting services and identify whether the target message contains consulting intentions. If so, the server will send the data related to the target consultation entrance to the client to display the target consultation entrance on the content details page.

[0264] Optionally, the server can obtain the service status of the merchant through, including whether it provides consulting services.

[0265] The provision of consulting services to merchants selling target products may be any of the following:

[0266] Detect merchants selling target products and provide consulting services based on the service options configured by the merchants in their store settings;

[0267] Based on the merchant's historical service records, detect merchants selling target products and provide consulting services;

[0268] Based on the message records of the merchant accounts, the merchant selling the target product is detected and consulting services are provided.

[0269] Optionally, the server identifies that the target message has a consulting intent.

[0270] Exemplarily, it is detected that a merchant selling the target commodity of clothing provides consulting services, and the target message is identified as belonging to the consulting intent type, and a target consulting button is displayed below the target message.

[0271] In the embodiment of this specification, in response to sending a target message on the content details page, and confirming that the merchant selling the target product provides consulting services and that the target message contains consulting intentions, the target consulting entrance is immediately displayed to achieve accurate service guidance. This method not only simplifies the user's operating steps, avoids the problem of users actively looking for consulting channels in traditional processes, but also ensures the timeliness and professionalism of consulting services. In addition, triggering the target consulting entrance based on the consulting service qualifications provided by the merchant enhances the user's trust and satisfaction with the platform, promotes effective communication and rapid problem solving, and improves the overall user experience and service quality.

[0272] In an optional embodiment of the present specification, step 1304 includes at least one of the following:

[0273] In response to sending a target message in the comment area of ​​the content details page, when the target media message matches the target product and the target message has a consultation intention, a target consultation entrance is displayed; wherein the target message is an associated message for the target media message;

[0274] In response to sending a target message in the comment area of ​​the content details page, when a target account has a transaction relationship with a target product and the target message has a consulting intention, a target consultation entrance is displayed; wherein the target account is the account that sends the target message.

[0275] The target media message is a multimedia conversation message that matches the target product and is sent on the content details page. It can be in the form of pictures, emoticons, voice, links, videos and other multi-modal messages, and usually contains product information of the target product, such as product pictures, product links, product IDs, etc. The target media message can be displayed in the comment area of ​​the content details page and maintain a certain association with the target message.

[0276] Specifically, the client sends the target message input by the target account to the server. The server will detect whether the target media message matches the target product and identify whether the target message has consultation intention. If satisfied, the data related to the target consultation entrance will be sent to the client to display the target consultation entrance on the content details page.

[0277] Optionally, the server may also identify whether the target message has an inquiry intention only after detecting the target media message and the target commodity, that is, not every message will be checked.

[0278] The method of determining the match between the target media message and the target product includes at least one of the following:

[0279] Use visual recognition algorithms to analyze target media messages and determine whether the target media messages match the target products;

[0280] Perform link analysis on the target media message to determine whether the target media message matches the target product.

[0281] For example, in response to a comment sent on the note details page, when the picture of the clothes matches the clothes and the comment has a consulting intent, such as Fig.15 As shown, a target consultation button is displayed below the comment.

[0282] The target account is the account that sends the target message from the content details page. The target account includes but is not limited to buyers who have purchased the target product, merchants who sell the target product, sellers who promote the target product, and platforms that provide product interaction services.

[0283] Specifically, the client sends the target message input by the target account to the server. The server will detect whether there is a transaction relationship between the target account and the target product, and identify whether there is a consultation intention in the target message. If met, the data related to the target consultation entrance will be sent to the client to display the target consultation entrance on the content details page.

[0284] Optionally, the server may identify whether the target message has an inquiry intention only when there is a transaction relationship between the target account and the target product, that is, not every message will be checked.

[0285] The method of determining whether the target account has a transaction relationship with the target product includes at least one of the following:

[0286] Query the transaction records of the target account to confirm that there is a transaction relationship between the target account and the target product;

[0287] Query the transaction orders and confirm the transaction orders including the target account and the target product.

[0288] For example, in response to a comment sent on the note details page, when the target account has a transaction relationship with the target product, clothing, and the comment has a consulting intent, such as Fig.15 As shown, a target consultation button is displayed below the comment.

[0289] In the embodiments of this specification, by identifying the matching of the target media message and the target product and / or the transaction relationship between the target account and the target product, and combining the consulting intent in the target message, the target consulting entrance is accurately displayed on the content details page, which not only simplifies the user's operation process, ensures the professionalism and pertinence of the consulting service, but also enhances the user's trust and satisfaction. At the same time, it promotes effective communication and rapid problem solving on the platform, improves the overall user experience and service quality, and ensures that users can get help immediately when needed without leaving the current content details page.

[0290] In an optional embodiment of the present specification, the target message is a message sent by the target account to the comment area, and the first account is an account that publishes the target content; step 1306 includes the following specific steps:

[0291] In response to a trigger operation on the target consultation portal, a conversation consultation page of a second account is displayed, wherein the second account is associated with the first account, and the second account is an account of a merchant that provides a target product related to the target message.

[0292] The first account is the account that publishes the target content. The first account publishes the target content related to the target product on the platform, such as articles, posts, videos, pictures, etc. The first account is usually created by a user, buyer, expert account or platform on the platform, and has management rights over the published content, including functions such as editing, deleting and replying to comments. The first account can be a user account, a buyer account, a merchant account, or a platform account.

[0293] The second account is a merchant account that provides target products related to the target message. The second account and the first account may be associated to jointly participate in the consulting service of the products. The second account directly provides the user with consulting services for the target products. The second account can be an independent merchant account or one of multiple merchant accounts, depending on the source of the products involved in the target published content.

[0294] In an optional embodiment of the present specification, the first account sells goods of at least two merchant accounts, and the second account is one of the at least two merchant accounts.

[0295] The first account may be a user account, a buyer account, an expert account, a merchant account, or a platform account. The second account may be a merchant account.

[0296] For example, in a note detail page posted by a buyer account, the target account is a user buyer, the first account is a buyer account that promotes products, and the buyer account sells products with multiple merchant accounts and promotes products by posting product notes, product videos, and opening product live broadcasts on the platform, and the second account is a merchant after-sales account. The buyer user sends a comment to the comment area of ​​the note detail page, and a target consultation button is displayed on the note detail page. The user buyer clicks the target consultation button to directly switch to the session consultation page of the merchant after-sales account.

[0297] For example, in a note detail page posted by an expert account, the target account is a user buyer, the first account is an expert account that promotes products, and the expert account sells products from multiple merchant accounts and promotes products by posting product notes, product videos, and opening product live broadcasts on the platform, and the second account is the merchant after-sales account. The buyer user sends a comment to the comment area of ​​the note detail page, and a target consultation button is displayed on the note detail page. The user buyer clicks the target consultation button to directly switch to the session consultation page of the merchant after-sales account.

[0298] In an optional embodiment of the present specification, the first account and the second account are the same merchant account that sells the target product.

[0299] For example, in the note details page published by a certain merchant account, the target account is the user buyer, the first account is the merchant operation account, and the second account is the merchant after-sales account. The buyer user sends a target message to the merchant operation account, and a target consultation button is displayed on the content details page. The user buyer clicks the target consultation button to directly switch to the session consultation page of the merchant after-sales account.

[0300] In the embodiments of this specification, by identifying the consulting intent in the target message and displaying the target consulting entrance, the conversation consulting page of the second account providing the target product is displayed by triggering, and the merchant providing the target product is directly communicated with, which not only simplifies the user's operation process, improves the response speed and accuracy of the consulting service, but also ensures that the problem can be handled professionally and promptly. In addition, the association relationship between the first account and the second account promotes efficient collaboration and service diversion, and enhances the consistency and satisfaction of the user experience.

[0301] In an optional embodiment of the present specification, in response to sending a target message on a content details page, when a target account has a transaction relationship with a target product and the target message has a consultation intention, displaying a target consultation entrance includes the following specific steps:

[0302] In response to sending a target message on a content details page, when a transaction order exists between a target account and a target product, and the target message contains a consultation intention, a target consultation entrance is displayed.

[0303] Among them, a transaction order is a commodity order between a target account and a target merchant that sells the target commodity. The transaction order contains necessary information about the transaction. Transaction orders include commodity orders and delivery orders. Transaction orders are usually recorded in a database, and the server obtains transaction orders by querying the database or calling relevant interfaces.

[0304] The identification of the target account and the target product having a transaction order is at least one of the following methods:

[0305] Query the historical order database to identify the transaction orders between the target account and the target product;

[0306] Call the data interface to identify the transaction order between the target account and the target product.

[0307] In the embodiments of this specification, by identifying the transaction order between the target account and the target product, and combining the consulting intent of the target message, the target consulting entrance is immediately displayed, and accurate consulting service guidance is achieved. Users can obtain relevant consulting services without leaving the current content details page, simplifying the operation process, improving the service response speed and consistency of user experience. In addition, confirming service qualifications based on transaction orders ensures the professionalism and pertinence of consulting services, and enhances users' trust and satisfaction.

[0308] In an optional embodiment of the present specification, in response to sending a target message on a content details page, when a transaction order exists between a target account and a target product, and the target message contains a consultation intention, a target consultation entrance is displayed, including the following specific steps:

[0309] In response to sending a target message on the content details page, when there is a product order between the target account and the target product and the target message contains a consultation intention, a target consultation entrance is displayed, wherein the product order is a transaction order for the target account to purchase the target product from a merchant selling the target product.

[0310] Among them, the commodity order is a transaction order for the target account to directly purchase the target commodity from the merchant selling the target commodity, which contains the necessary information about the transaction. The commodity order is the data basis for tracking and managing transactions, and provides an important basis for subsequent consulting services. By identifying and confirming whether there is a commodity order for the target commodity between the target account and the merchant of the target commodity, it is determined whether the target account is eligible for the merchant to provide consulting services. The commodity order is usually recorded in the database, and the server obtains the commodity order by querying the database or calling the relevant interface.

[0311] The identification of the target account and the target product order is performed by at least one of the following methods:

[0312] Query the historical order database to identify the target account and the target product that have orders;

[0313] Call the data interface to identify the target account and the target product that have orders.

[0314] In the embodiments of this specification, by identifying whether there is a product order between the target account and the merchant of the target product, combined with the consultation intention in the target message, the target consultation entrance is immediately displayed, ensuring that only users who have actually purchased the product can obtain targeted consultation services, simplifying the user's operation process, and maintaining the professionalism and pertinence of the service. In addition, confirming service qualifications based on product orders enhances users' trust and satisfaction, promotes effective communication between merchants and users on the platform and the efficiency of solving product transaction problems, and improves the overall user experience and service quality.

[0315] In an optional embodiment of the present specification, in response to sending a target message on a content details page, when a transaction order exists between a target account and a target product, and the target message contains a consultation intention, displaying a target consultation entrance includes the following specific steps:

[0316] In response to sending a target message on the content details page, when there is a sales order between the target account and the target product and the target message contains a consultation intention, a target consultation entrance is displayed, wherein the sales order is a transaction order for the target account to promote the target product from a merchant selling the target product.

[0317] Among them, the delivery order is a transaction order for the target account to promote the target product from the merchant selling the target product. It not only contains the necessary information about the transaction, such as product details, quantity, price, purchase time, payment status, logistics information, consultation time limit, order type, etc., but may also include promotional activities, cooperative sales or other forms of product marketing behaviors, and is associated with specific merchants and target accounts. It is used to confirm the promoter's contribution and service qualifications. By identifying and confirming whether there is a delivery order for the target product between the target account and the merchant of the target product, it is determined whether the target account has the service qualifications for the merchant to provide consulting services. Delivery orders are usually recorded in the database, and the server obtains delivery orders by querying the database or calling relevant interfaces.

[0318] The identification of the target account and the target product with a purchase order is at least one of the following methods:

[0319] Query the historical order database to identify the target account and the target product that have orders with goods;

[0320] Call the data interface to identify whether there are orders for the target account and the target product.

[0321] In the embodiments of this specification, by identifying whether there is a product order between the target account and the merchant of the target product, and combining the consulting intention in the target message, the target consulting entrance can be accurately displayed, which not only provides a direct way for promoters to obtain support, but also simplifies the operation steps and ensures the consistency and professionalism of the consulting service. In addition, by confirming the product order to determine the service qualification, the rights protection of promoters is enhanced and the efficiency of solving product problems is improved.

[0322] In an optional embodiment of the present specification, in response to sending a target message on a content details page, when a transaction order exists between a target account and a target product, and the target message contains a consultation intention, a target consultation entrance is displayed, including the following specific steps:

[0323] In response to sending a target message on a content details page, when there is a transaction order between a target account and a target product within a preset consultation time limit and the target message contains a consultation intention, a target consultation entrance is displayed.

[0324] The preset consultation time limit is the effective time limit of the consultation service for the target order. During this time limit, you can make a consultation service request for the target product, such as return, repair, refund, complaint, order status inquiry, discount application, gift application, etc. By identifying whether the transaction order is within the preset consultation time limit, it is determined whether the target account is eligible for the consultation service provided by the merchant.

[0325] Specifically, the client sends the target message input by the target account to the server. The server will detect whether there is a transaction order between the target account and the target product, and identify that there is a consultation intention in the target message. If met, the data related to the target consultation entrance will be sent to the client to display the target consultation entrance on the group chat page.

[0326] The identification of a transaction order between the target account and the target product within a preset consultation time period is at least one of the following methods:

[0327] Query the historical order database containing transaction order details to identify transaction orders between the target account and the target product that are within a preset consultation time limit;

[0328] The data interface is called to check whether the time limit of the transaction order between the target account and the target product is within the preset consultation time limit.

[0329] In the embodiments of this specification, by setting a preset consultation time limit, it is ensured that the target account only displays the target consultation entrance when the consultation service request is made for the target product within the validity period, which not only simplifies the user's operation process, improves the speed and accuracy of service response, but also ensures the effectiveness and pertinence of the consultation service, and avoids invalid consultation caused by expired orders. In addition, it enhances the user's trust and satisfaction with the platform, promotes efficient communication between merchants and users, and improves the overall user experience and service quality.

[0330] In an optional embodiment of the present specification, step 1306 includes the following specific steps:

[0331] In response to a trigger operation on a target consultation portal, a product selection page of a target product related to the target message is displayed, and product media data of the target product is displayed on the product selection page;

[0332] In response to a trigger operation on the product media data, a consultation page for the target product related to the target message is displayed.

[0333] Among them, the product selection page of the target product is a front-end interactive page for selecting the target product. The product selection page of the target product displays multiple product options related to the target message and related information, so that the user can accurately select the target product that needs to be consulted. The product selection page of the target product provides an intermediate step for the user to quickly locate the target product that needs to be consulted, and provides product information about the target product, such as pictures, descriptions, prices, etc., which not only simplifies the user's operation process, but also improves the accuracy and service efficiency of the consulting service. The product selection page of the target product can be an order selection page of the target product, a product selection page of the target product, a merchant selection page of the target product, etc., which is not limited here.

[0334] The target product media data is the product information of the target product in multimedia form on the product selection page. The target product media data is used to provide users with rich and accurate product information of the target product so that the user can accurately select and display the consultation page of the target product. The target product media data can be the order data of the target product, the "Contact the Merchant" control, the product image and description of the target product, the product link of the target product, etc.

[0335] Specifically, the client responds to the trigger operation on the target consultation portal and requests the server for product information of the target product related to the target message. The server queries the data related to the product selection page of the target product based on the product information, and sends the data related to the product selection page of the target product to the client. The client displays the product selection page of the target product and displays the product media data of the target product on the product selection page. The client responds to the trigger operation on the product media data and sends the trigger operation to the server. The server sends the data related to the consultation page of the target product to the client, so as to display the consultation page of the target product related to the target message on the client.

[0336] The consultation page of the target product related to the target message is displayed in at least one of the following ways:

[0337] Switch to display the consultation page of the target product related to the target message;

[0338] The partial overlay displays an inquiry page of a target product related to the target message.

[0339] Taking switching display as an example, illustratively, Fig.18 One of the front-end schematic diagrams of a product selection page in a product interaction method applied to a content detail page provided by an embodiment of this specification is shown:

[0340] The page displays an order list, each list entry corresponds to a transaction order, and the transaction order includes commodity media data of a target commodity.

[0341] Taking partial coverage display as an example, illustratively, in Fig.14 and Fig.15 On the content details page shown, Fig.19 The second front-end schematic diagram of a product selection page in a product interaction method provided by an embodiment of this specification is shown:

[0342] The product selection page is overlaid on the note details page, and the page displays an order list. Each list item corresponds to a transaction order, and the transaction order includes the product media data of the target product.

[0343] by Fig.14 , Fig.15 and Fig.16 Content details page and Fig.19 Taking the scenario of the product selection page as an example, Fig. 20 The second front-end schematic diagram of a product selection page in a product interaction method applied to a content detail page provided by an embodiment of this specification is shown:

[0344] exist Fig.14On the note details page of , in response to sending a target message on the note details page, a target consultation button is displayed, such as Fig.15 As shown, a target consultation button is displayed below the target message. Fig.15 On the note details page, in response to a trigger operation on the target consultation button, a product selection page of the target product related to the target message is partially covered and displayed, and the product media data of the target product is displayed on the product selection page. Fig.19 On the product selection page, in response to a trigger operation on the product media data, a consultation page for the target product related to the target message is displayed. Fig.15 On the consultation page of the target product, complete the consultation communication with the merchant, or, in response to the trigger operation of the return note details page control, display the note details page and return Figure 2 The note details page shown.

[0345] In the embodiments of this specification, by introducing a product selection page as an intermediate step and displaying detailed media data of the target product, the user's operational convenience and the accuracy of the consulting service are significantly improved. The user can trigger the consulting portal without leaving the current page, and directly enter the detailed consulting page after selecting a specific product, which simplifies the operation process and improves efficiency. At the same time, this design ensures that users can obtain more accurate product information and support, and enhances the consistency and satisfaction of the user experience.

[0346] In an optional embodiment of the present specification, after step 106, the following specific steps are also included:

[0347] The product media data and / or the target message of the target product are displayed on the consultation page.

[0348] Since the target message for the target product has been sent on the content details page, if the target message needs to be re-entered or the target product needs to be clarified after the consultation page is displayed, repeated input will result in an insufficient user experience. Therefore, the product media data and / or target message of the target product can be directly displayed on the consultation page.

[0349] The target product's product media data is the product information of the target product in multimedia form on the product selection page. The target product's product media data is used to provide users with rich and accurate product information of the target product so that the user can accurately select and display the target product's consultation page. The target product's product media data may be the target product's order data, the target product's product image and description, the target product's product link, etc.

[0350] For example, Fig.21 FIG. 2 shows a front-end schematic diagram of a consultation page in a commodity interaction method provided by an embodiment of the present specification. Fig.21 As shown:

[0351] The consultation page includes a message display area: messages sent by users and merchants are displayed, among which product orders and target messages are directly displayed.

[0352] In the embodiments of the present specification, by directly displaying the product media data and / or target message of the target product previously sent by the user on the content details page on the consultation page, seamless information connection is achieved, avoiding the problem of users having to repeatedly enter the same information, thereby greatly simplifying the user's operation steps, improving efficiency, and enhancing the user experience. At the same time, automatically displaying the product media data and / or target message helps the consulted party to understand the background of the problem more quickly, provide more timely and effective consulting services, and ensure the continuity of the consultation communication path and the immediate response of the service.

[0353] Fig. 22 A flowchart of a commodity interaction method applied to a content details page provided by an embodiment of this specification is shown:

[0354] Send targeted messages for targeted products on the content details page;

[0355] -Use the intent recognition algorithm to identify whether the target message belongs to the consultation intent type;

[0356] --If yes, and the account that published the note is a buyer account, identify whether there is a purchase order for the target merchant to promote the target product;

[0357] ---If yes, identify whether the order is within the preset consultation time limit;

[0358] ----If yes, identify whether the merchant of the target product has consulting service function;

[0359] -----If so, display the target consultation entrance, trigger the target consultation entrance, partially cover and display the product selection page including the target product on the content details page, and display the product media data of the target product on the product selection page, trigger the product media data, and display the conversation consultation page of the merchant of the target product.

[0360] --If yes, and the account that published the note is a merchant account, identify whether there is a product order to purchase the target product from the merchant;

[0361] ---If yes, identify whether the product order is within the preset consultation time limit;

[0362] ----If yes, identify whether the merchant of the target product has consulting service function;

[0363] -----If so, display the target consultation entrance, trigger the target consultation entrance, and display the conversation consultation page of the merchant of the target product.

[0364] In the above process, if the identification is negative, the conversation consultation page of the target merchant of the target product will not be switched to display.

[0365] Corresponds to Fig. 22 , Fig.23 A timing diagram of a commodity interaction method applied to a content details page provided by an embodiment of this specification is shown:

[0366] On the client side: The user sends a target message for a target product on the content details page of the target published content, and sends the target message to the server side.

[0367] On the server side: Receive the target message and use the intent recognition algorithm to determine whether the target message contains the consulting intent. If it is confirmed that there is a consulting intent, proceed to the next step of checking.

[0368] On the server side: query the database or call the interface to confirm whether the user has a transaction order related to the target product, where transaction orders include but are not limited to product orders and delivery orders. If there is a transaction order, proceed to the next step of checking.

[0369] On the server side: Check whether the transaction order is within the preset consultation time limit. If it is confirmed to be within the consultation time limit, proceed to the next step of checking.

[0370] On the server side: Check whether the merchant of the target product provides consulting service function. If the consulting service function is provided, obtain the data related to the target consulting entry and send it to the client.

[0371] On the client side: receive data related to the target consulting portal, display the target consulting portal, and after triggering the target consulting portal, send a trigger operation to the server.

[0372] On the server: receive the trigger operation, obtain the data related to the product selection page of the target product, and send the data related to the product selection page to the client.

[0373] On the client side: receive data related to the product selection page, partially overlay and display the product selection page including the target product on the content details page, display the product image of the target product on the product selection page, trigger the product image, and send the trigger operation to the server side.

[0374] On the server side: receive the trigger operation, obtain the data related to the merchant's session consultation page, and send the data related to the session consultation page to the client.

[0375] On the client side: receive data related to the conversation consultation page, switch to display the conversation consultation page, on which the user can directly communicate with the merchant, ask questions or seek help.

[0376] Corresponding to the above method embodiment, this specification also provides a commodity interaction device embodiment, Fig.24 FIG. 1 shows a schematic diagram of the structure of a commodity interaction device provided by an embodiment of this specification. Fig.24 As shown, the device comprises:

[0377] The conversation page display module 2402 is configured to display a multi-person conversation page;

[0378] The consultation entry display module 2404 is configured to display a target consultation entry in response to sending a target message on a multi-person conversation page, wherein the target consultation entry is triggered to be displayed when there is a consultation intention in the target message;

[0379] The consultation page display module 2406 is configured to display a consultation page of a target product related to the target message in response to a trigger operation on the target consultation portal.

[0380] Optionally, the multi-person conversation page is a group chat page of a target group chat or a content details page of a target published content, and the target published content is a media content associated with a target product; the consultation entry display module 2404 is further configured to have at least one of the following:

[0381] In response to sending a target message on the group chat page, displaying a target consultation portal;

[0382] In response to sending a target message in a comment area of ​​a content detail page, a target consultation portal is displayed.

[0383] Optionally, the consultation entry display module 2404 is further configured to perform at least one of the following:

[0384] In response to sending a target message on a group chat page, when the target media message matches the target product and there is a consultation intention in the target message, a target consultation entrance is displayed; wherein the target message is an associated message for the target media message;

[0385] In response to sending a target message on a group chat page, when a transaction relationship exists between a target account and a target product, and the target message contains a consultation intention, a target consultation entrance is displayed; wherein the target account is the account that sends the target message.

[0386] Optionally, the target message is a message sent by the target account to the first account, and the first account is an account with management authority in the target group chat; the consultation page display module 2406 is further configured to have at least one of the following:

[0387] In response to a trigger operation on the target consultation portal, a conversation consultation page of a second account is displayed, wherein the second account is associated with the first account, and the second account is a merchant account that provides target products related to the target message.

[0388] Optionally, the consultation entry display module 2404 is further configured to perform at least one of the following:

[0389] In response to sending a target message in the comment area of ​​the content details page, when the target media message matches the target product and the target message has a consultation intention, a target consultation entrance is displayed; wherein the target message is an associated message for the target media message;

[0390] In response to sending a target message in the comment area of ​​the content details page, when a target account has a transaction relationship with a target product and the target message has a consultation intention, a target consultation entrance is displayed; wherein the target account is the account that sends the target message.

[0391] Optionally, the target message is a message sent by the target account to the comment area, and the first account is an account that publishes the target content; the consultation page display module 2406 is further configured to perform at least one of the following:

[0392] In response to a trigger operation on the target consultation portal, a conversation consultation page of a second account is displayed, wherein the second account is associated with the first account, and the second account is a merchant account that provides target products related to the target message.

[0393] Optionally, the first account sells goods from at least two merchant accounts, and the second account is one of the at least two merchant accounts.

[0394] Optionally, the first account and the second account are the same merchant account for selling the target product.

[0395] Optionally, the consultation page display module 2406 is further configured to:

[0396] In response to a trigger operation on a target consultation portal, a product selection page of a target product related to the target message is displayed, and product media data of the target product is displayed on the product selection page;

[0397] In response to a trigger operation on the product media data, a consultation page for the target product related to the target message is displayed.

[0398] Optionally, the target consultation entry is a target consultation control or a target consultation message, and the target consultation message is a message confirming whether there is a consultation intention; the consultation page display module 2406 is further configured as at least one of the following:

[0399] In response to a click operation on a target consultation control, displaying a consultation page for a target product related to the target message;

[0400] In response to a click operation on a target consultation message, displaying a consultation page for a target product related to the target message;

[0401] In response to a reply confirmation operation for the target consultation message, a consultation page for the target product related to the target message is displayed, wherein the reply confirmation operation is an operation of replying to the message to confirm the existence of the consultation intention.

[0402] Optionally, the consultation intention of the target message is determined in at least one of the following ways:

[0403] When there are preset keywords in the target message, it is determined that the target message has a consulting intention;

[0404] Performing intent recognition on the target message to determine whether the target message has consulting intent;

[0405] When the target message includes a product link of the target product, it is determined that the target message has an inquiry intention.

[0406] Optionally, the device further comprises:

[0407] The data message display module is configured to display the commodity media data and / or the target message of the target commodity on the consultation page.

[0408] In the embodiment of this specification, a multi-person conversation page is displayed, and the intention type of sending the target message on the multi-person conversation page is automatically identified. When the target message is identified to have a consultation intention, the target consultation entrance is immediately displayed when the display is triggered. There is no need to exit the current multi-person conversation page. In response to the trigger operation for the target consultation entrance, the consultation page of the target product related to the target message is displayed, and the consultation communication about the target product is directly completed, avoiding the separation between the multi-person conversation channel and the consultation channel in the traditional process, ensuring the consistency of the consultation communication path and the timely response of the service, greatly simplifying the operation steps of the target user, maintaining the consistency of the user experience, and improving the user experience and the quality of the consultation service. The above is a schematic scheme of a commodity interaction device of this embodiment. It should be noted that the technical scheme of the commodity interaction device and the technical scheme of the above-mentioned commodity interaction method belong to the same concept. The details not described in detail in the technical scheme of the commodity interaction device can be found in the description of the technical scheme of the above-mentioned commodity interaction method.

[0409] Fig.2525 shows a block diagram of a computing device provided by an embodiment of the present specification. The components of the computing device 2500 include but are not limited to a memory 2510 and a processor 2520. The processor 2520 is connected to the memory 2510 via a bus 2530, and the database 2550 is used to store data.

[0410] The computing device 2500 also includes an access device 2540, which enables the computing device 2500 to communicate via one or more networks 2560. Examples of these networks include a Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the Internet. The access device 2540 may include one or more of any type of network interface (e.g., a Network Interface Controller (NIC)) of wired or wireless, such as an IEEE 802.11 Wireless Local Area Network (WLAN) wireless interface, a Worldwide Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a Bluetooth interface, and a Near Field Communication (NFC).

[0411] In one embodiment of the present specification, the above components of the computing device 2500 and Fig.25 Other components not shown in the figure may also be connected to each other, for example, via a bus. It should be understood that Fig.25 The computing device structure block diagram shown is only for the purpose of illustration, and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0412] The computing device 2500 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 2500 may also be a mobile or stationary server.

[0413] The processor 2520 is used to execute the following computer program / instructions, which implement the steps of the above-mentioned commodity interaction method when executed by the processor.

[0414] The above is a schematic scheme of a computing device of this embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the above commodity interaction method belong to the same concept, and the details not described in detail in the technical scheme of the computing device can be referred to the description of the technical scheme of the above commodity interaction method.

[0415] An embodiment of the present specification also provides a computer-readable storage medium storing a computer program / instruction, which implements the steps of the above-mentioned commodity interaction method when executed by a processor.

[0416] The above is a schematic scheme of a computer-readable storage medium of this embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the above-mentioned commodity interaction method belong to the same concept, and the details not described in detail in the technical scheme of the storage medium can be referred to the description of the technical scheme of the above-mentioned commodity interaction method.

[0417] An embodiment of the present specification also provides a computer program product, including a computer program / instruction, which implements the steps of the above-mentioned commodity interaction method when executed by a processor.

[0418] The above is a schematic scheme of a computer program product of this embodiment. It should be noted that the technical scheme of the computer program product and the technical scheme of the above-mentioned commodity interaction method belong to the same concept, and the details not described in detail in the technical scheme of the computer program product can be referred to the description of the technical scheme of the above-mentioned commodity interaction method.

[0419] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0420] The computer instructions include computer program codes, which may be in source code form, object code form, executable files or some intermediate forms, etc. The computer readable medium may include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the content contained in the computer readable medium may be appropriately increased or decreased according to the requirements of patent practice. For example, in some regions, according to patent practice, computer readable media do not include electric carrier signals and telecommunication signals.

[0421] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, some steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0422] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0423] The preferred embodiments of this specification disclosed above are only used to help explain this specification. The optional embodiments do not describe all the details in detail, nor do they limit the invention to only the specific implementation methods described. Obviously, many modifications and changes can be made according to the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that technicians in the relevant technical field can well understand and use this specification. This specification is only limited by the claims and their full scope and equivalents.

Claims

1. A commodity interaction method, characterized in that: include: Display the multi-person session page; In response to sending a target message on the multi-person conversation page, displaying a target consultation entrance, wherein the target consultation entrance is triggered to be displayed when there is a consultation intention in the target message; In response to a trigger operation on the target consultation portal, a consultation page for a target product related to the target message is displayed.

2. The method according to claim 1, characterized in that The multi-person conversation page is a group chat page of a target group chat or a content details page of a target published content, and the target published content is a media content associated with the target product; and in response to sending a target message on the multi-person conversation page, displaying a target consultation entrance includes at least one of the following: In response to sending a target message on the group chat page, displaying a target consultation entrance; In response to sending a target message in the comment area of ​​the content details page, a target consultation entrance is displayed.

3. The method according to claim 2, characterized in that The step of sending a target message in response to the group chat page and displaying a target consultation portal includes at least one of the following: In response to sending a target message on the group chat page, when the target media message matches the target product and the target message contains a consultation intention, a target consultation entrance is displayed; wherein the target message is an associated message for the target media message; In response to sending a target message on the group chat page, when a transaction relationship exists between a target account and a target product and the target message contains a consultation intention, a target consultation entrance is displayed; wherein the target account is the account that sends the target message.

4. The method according to claim 3, characterized in that The target message is a message sent by the target account to the first account, and the first account is an account with management authority in the target group chat; The step of displaying a consultation page of a target commodity related to the target message in response to a trigger operation on the target consultation portal includes: In response to a trigger operation on the target consultation portal, a conversation consultation page of a second account is displayed, wherein the second account is associated with the first account, and the second account is an account of a merchant that provides a target product related to the target message.

5. The method according to claim 2, characterized in that: The displaying of a target consultation portal in response to sending a target message in the comment area of ​​the content details page includes at least one of the following: In response to sending a target message in the comment area of ​​the content details page, when the target media message matches the target product and the target message has a consultation intention, a target consultation entrance is displayed; wherein the target message is an associated message for the target media message; In response to sending a target message in the comment area of ​​the content details page, when a target account has a transaction relationship with a target product and the target message has a consulting intention, a target consultation entrance is displayed; wherein the target account is the account that sends the target message.

6. The method according to claim 5, characterized in that The target message is a message sent by the target account to the comment area, and the first account is an account that publishes the target content; The step of displaying a consultation page of a target commodity related to the target message in response to a trigger operation on the target consultation portal includes: In response to a trigger operation on the target consultation portal, a conversation consultation page of a second account is displayed, wherein the second account is associated with the first account, and the second account is an account of a merchant that provides a target product related to the target message.

7. The method according to claim 4 or 6, characterized in that: The first account sells goods of at least two merchant accounts, and the second account is one of the at least two merchant accounts.

8. The method according to claim 4 or 6, characterized in that: The first account and the second account are the same merchant account for selling the target product.

9. The method according to claim 1, characterized in that: The step of displaying a consultation page of a target commodity related to the target message in response to a trigger operation on the target consultation portal includes: In response to a trigger operation on the target consultation portal, a product selection page of a target product related to the target message is displayed, and product media data of the target product is displayed on the product selection page; In response to a trigger operation on the commodity media data, a consultation page of a target commodity related to the target message is displayed.

10. The method according to claim 1, characterized in that The target consultation entry is a target consultation control or a target consultation message, and the target consultation message is a message confirming whether there is a consultation intention; The displaying of a consultation page of a target product related to the target message in response to the triggering operation on the target consultation portal includes at least one of the following methods: In response to a click operation on the target consultation control, displaying a consultation page for a target product related to the target message; In response to a click operation on the target consultation message, displaying a consultation page for a target product related to the target message; In response to a reply confirmation operation for the target consultation message, a consultation page for a target product related to the target message is displayed, wherein the reply confirmation operation is an operation of replying to the message to confirm the existence of the consultation intention.

11. The method according to claim 1, characterized in that: The consulting intention of the target message is determined in at least one of the following ways: When there are preset keywords in the target message, determining that the target message has a consultation intention; Performing intent recognition on the target message to determine whether the target message has a consulting intent; When the target message includes a product link of the target product, it is determined that the target message has a consultation intention.

12. The method according to claim 1, characterized in that After the query page of the target product related to the target message is displayed in response to the trigger operation on the target query portal, the method further includes: The product media data of the target product and / or the target message are displayed on the consultation page.

13. A commodity interaction device, characterized in that: include: A conversation page display module, configured to display a multi-person conversation page; A consultation entry display module is configured to display a target consultation entry in response to sending a target message on the multi-person conversation page, wherein the target consultation entry is triggered to be displayed when the target message contains a consultation intention; The consultation page display module is configured to display a consultation page of a target product related to the target message in response to a trigger operation on the target consultation portal.

14. A computing device, characterized in that include: Memory and processor; The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer programs / instructions are executed by the processor, the steps of the method described in any one of claims 1 to 12 are implemented.

15. A computer-readable storage medium, characterized in that: It stores a computer program / instruction, which implements the steps of the method described in any one of claims 1 to 12 when executed by a processor.

16. A computer program product, characterized in that The invention comprises a computer program / instruction, which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 12.

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