Information display method and device, equipment and medium

Abstract

The embodiment of the invention relates to an information display method and device, equipment and a medium. The method comprises the steps that target recommendation information is acquired; displaying an information card including the target recommendation information on the information flow page, and displaying a target painted egg corresponding to the target recommendation information; and in response to the condition that the target painted egg meets a stop condition, stopping displaying the target painted egg, and switching the information card from the target recommendation information to multiple pieces of associated information of the target recommendation information. When the information is displayed, multiple pieces of associated information can be automatically switched after the painted egg, and a user can obtain more information on an information flow page through front display of the multiple pieces of associated information, so that the information display content is enriched, the content display efficiency is improved, the information display effect is enhanced in a new interaction form, and the user experience is improved. And the interaction experience effect of the user is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technologies, and in particular, to an information display method, apparatus, device, and medium. Background Art

[0002] With the rapid development of intelligent terminals and mobile Internet, the interaction between terminals and users has become more and more diverse. In related technologies, information can be displayed in various dynamic forms. For example, products are displayed in a dynamic form to attract users. However, the display content and interactive effects of this method are limited and need to be optimized. Summary of the Invention

[0003] To solve the above technical problems, the present disclosure provides an information display method, apparatus, device, and medium.

[0004] An embodiment of the present disclosure provides an information display method, which includes:

[0005] Obtaining target recommendation information;

[0006] Displaying an information card including the target recommendation information on an information flow page, and displaying a target easter egg corresponding to the target recommendation information;

[0007] In response to the target easter egg satisfying a stop condition, stopping the display of the target easter egg, and switching the information card from the target recommendation information to multiple associated information of the target recommendation information.

[0008] An embodiment of the present disclosure further provides an information display apparatus, which includes:

[0009] An obtaining module, configured to obtain target recommendation information;

[0010] A first display module, configured to display an information card including the target recommendation information on an information flow page, and display a target easter egg corresponding to the target recommendation information;

[0011] A second display module, configured to, in response to the target easter egg satisfying a stop condition, stop the display of the target easter egg, and switch the information card from the target recommendation information to multiple associated information of the target recommendation information.

[0012] An embodiment of the present disclosure further provides an electronic device, which includes: a processor; a memory for storing executable instructions of the processor; the processor is configured to read the executable instructions from the memory and execute the instructions to implement the information display method provided by the embodiment of the present disclosure.

[0013] An embodiment of the present disclosure also provides a computer-readable storage medium storing a computer program for executing the information display method provided by the embodiment of the present disclosure.

[0014] The technical solution provided by the embodiment of the present disclosure has the following advantages compared with the prior art: The information display solution provided by the embodiment of the present disclosure obtains target recommendation information; displays an information card including the target recommendation information on the information flow page and displays a target easter egg corresponding to the target recommendation information; in response to the target easter egg meeting the stop condition, stops displaying the target easter egg, and switches the information card from the target recommendation information to multiple associated information of the target recommendation information. By adopting the above technical solution, when displaying the target recommendation information on the information flow page, the corresponding target easter egg can be displayed, and when the target easter egg stops, multiple associated information of the target recommendation information can be switched and displayed. When displaying information, multiple associated information can be automatically switched after the easter egg. By pre-displaying multiple associated information, users can learn more information on the information flow page, which not only enriches the information display content and improves the content display efficiency, but also enhances the information display effect in a new interactive form, thereby improving the user's interactive experience effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In combination with the accompanying drawings and with reference to the following specific embodiments, the above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the original elements and elements are not necessarily drawn to scale.

[0016] Figure 1 is a schematic flowchart of an information display method provided by an embodiment of the present disclosure;

[0017] Figure 2 is a schematic diagram of an information flow page provided by an embodiment of the present disclosure;

[0018] Figure 3 is a schematic diagram of another information flow page provided by an embodiment of the present disclosure;

[0019] Figure 4 is a schematic diagram of yet another information flow page provided by an embodiment of the present disclosure;

[0020] Figure 5 is a schematic diagram of still another information flow page provided by an embodiment of the present disclosure;

[0021] Figure 6 is a schematic flowchart of another information display method provided by an embodiment of the present disclosure;

[0022] Figure 7 is a schematic diagram of an object details page provided by an embodiment of the present disclosure;

[0023] Figure 8 A schematic diagram of an information display process provided by an embodiment of the present disclosure;

[0024] Figure 9 A schematic structural diagram of an information display device provided by an embodiment of the present disclosure;

[0025] Figure 10 A schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. Detailed implementation manners

[0026] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although some embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Instead, these embodiments are provided to more thoroughly and completely understand the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not used to limit the protection scope of the present disclosure.

[0027] It should be understood that the various steps recited in the method embodiments of the present disclosure can be executed in a different order and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this regard.

[0028] The terms "including" and its variations used herein are open-ended, i.e., "including but not limited to". The term "based on" is "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0029] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence relationship of the functions executed by these devices, modules or units.

[0030] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive. Those skilled in the art should understand that unless otherwise clearly specified in the context, it should be understood as "one or more".

[0031] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only for illustrative purposes and are not used to limit the scope of these messages or information.

[0032] To solve the problem that both the display content and the interaction effect in the related art are limited, the embodiments of the present disclosure provide an information display method, which will be introduced below in combination with specific embodiments.

[0033] Figure 1 As shown in the flowchart of an information display method provided by the embodiments of the present disclosure, this method can be executed by an information display device, where the device can be implemented by software and / or hardware and is generally integrated in an electronic device. As Figure 1 shown, this method includes:

[0034] Step 101, obtain target recommendation information.

[0035] The information display method of the embodiments of the present disclosure is applied to an application program that supports information display. For example, the application program can be a short video application program, a live broadcast application program, a music application program, etc., which is not specifically limited. The recommendation information can be specific information for introducing or recommending a certain object. For example, the recommendation information can be an advertisement for recommending an object, and the object can include an entity object or a virtual object. For example, the object can include glasses, lipstick, movies, etc., which is not specifically limited. The target recommendation information can be recommendation information with special effect display requirements and corresponding special effect elements set. The number of target recommendation information can be set according to the actual situation. For example, the target recommendation information can be set to one.

[0036] In the embodiments of the present disclosure, the information display device can obtain a plurality of recommendation information including the target recommendation information in response to the information flow display operation. The target recommendation information is one in the current information flow display scenario. Among them, the information flow display operation can be an operation in an application program to display a plurality of recommendation information related to a certain scenario in a certain scenario. The embodiments of the present disclosure are not limited to this scenario. For example, it can be an experience scenario, a follow scenario, an online shopping mall scenario, a recommendation scenario, or a search scenario, etc. The embodiments of the present disclosure take the information flow display operation in the shopping mall scenario as an example. The information flow display operation can be a trigger operation such as a single click or a double click on an online shopping mall control. The object introduced by the recommendation information in the online shopping mall scenario is a commodity.

[0037] Step 102, display an information card including the target recommendation information on the information flow page and display the target easter egg corresponding to the target recommendation information.

[0038] Among them, the information flow page can be a page for displaying a plurality of recommendation information. The information card can be a card for displaying the target recommendation information. The target recommendation information can be displayed in the form of a card. The specific position and size of the information card can be set according to the actual situation. For example, the information card can be set in the middle of the information flow page.

[0039] An Easter egg can be a special effect element that can add a special dynamic display effect to information through means such as animation, light and shadow changes, and sound. The target Easter egg in the embodiments of the present disclosure can be an Easter egg preset for target recommended information. Different target recommended information corresponds to different target Easter eggs. The target Easter egg in the embodiments of the present disclosure can be in a shape similar to an egg, such as an oval or a circle, and include a specific image, or can simply use the specific image as the target Easter egg. The specific style can be configured according to actual needs and is not limited here. Exemplarily, the target Easter egg can include at least one of the following: a fireworks special effect element, a three-dimensional model of the target object of the target recommended information, an associated identifier of the target recommended information, a festival image, etc. The fireworks special effect element can be a particle element used to simulate the special effect of the shape of fireworks. The fireworks special effect element can be, for example, a light element; the target object can be the object introduced in the target recommended information, and the target object can include an entity object or a virtual object. For example, the target object can be a virtual reality headset, and the three-dimensional model of the target object can be provided by the provider; the associated identifier of the target recommended information can be the identifier of the provider of the target recommended information. For example, the associated identifier can be the store identifier or brand identifier of the virtual reality headset, etc.; the festival image can be a general special image set for a festival. For example, the festival image can be a New Year image.

[0040] Specifically, after the information display device obtains multiple recommended information including the target recommended information, it can display an information flow page, display an information card including the target recommended information in a first area of the information flow page, and display other recommended information in a second area of the information flow page. After displaying the information card of the target recommended information, the corresponding target Easter egg of the target recommended information can be displayed. Specifically, the target Easter egg can be displayed in a mask form in the first area or above the information flow page. The dynamic display effect of the target Easter egg can be set according to the actual situation. For example, it can roll down from top to bottom. The first area can be an area set in the information flow page for displaying the target recommended information. The position and size of the first area can be set according to the actual situation. For example, the first area can be set in the middle of the information flow page. The other recommended information can be the recommended information other than the target recommended information among the above multiple recommended information, and the second area can be an area in the information flow page for displaying the other recommended information, which can be an area other than the first area.

[0041] In some embodiments, displaying the target Easter egg corresponding to the target recommended information can include: using the information card as the bottom surface of the virtual three-dimensional space by tilting it backward, and constructing the side and top surfaces of the virtual three-dimensional space based on a preset background image; emitting and displaying the target Easter egg outward from the center point of the target object of the target recommended information or displaying the target Easter egg according to preset trajectory parameters in the virtual three-dimensional space.

[0042] The virtual three-dimensional space can be a virtual display scene set for the target Easter egg, and this virtual three-dimensional space is merely a three-dimensional space constructed visually. The preset background image can be a background image that is visually the side and top surface of a three-dimensional space. For example, in the preset background, quadrilaterals filled with different colors form the side and top surface of a three-dimensional space. The preset trajectory parameters can include the parameters corresponding to the rotation, scaling, and movement trajectory of the target Easter egg, and the special effect display of the target Easter egg can be controlled through these preset trajectory parameters.

[0043] Specifically, when the information display device displays the target Easter egg corresponding to the target recommended information, it can first construct a virtual three-dimensional space based on the information card including the target recommended information and the preset background image. When specifically constructing, the information card can be inverted backward or forward as the bottom surface of the virtual three-dimensional space. Inverting backward means inverting in the direction towards the inside of the page, and inverting forward means inverting in the direction towards the outside of the page, and the preset background image is used as the side and top surface of the virtual three-dimensional space to construct a virtual three-dimensional space; then the target object of the target recommended information can be displayed in the virtual three-dimensional space, and the target Easter egg can be emitted outward from the center point of the target object, or the target Easter egg can be displayed in the virtual three-dimensional space according to the preset trajectory parameters. For example, when the target Easter egg is a snowflake image and a snowman image of a festival image, the snowflake image and the snowman image can continuously fall from top to bottom in the virtual three-dimensional space according to the preset trajectory parameters, and the movement trajectory of each image can be different, such as the movement trajectory can include a straight line, a curve, etc.

[0044] Exemplarily, Figure 2 is a schematic diagram of an information flow page provided by an embodiment of the present disclosure, as Figure 2 shown. The figure shows an exemplary information flow page 200, which includes a first area 201. The first area 201 includes an information card displaying the target recommended information introducing a virtual reality glasses. Outside the first area 201 is a second area, and the second area also displays other recommended information among multiple recommended information in the form of a card. The other recommended information is also displayed in the form of an information card, and multiple recommended information is displayed in a multi-row and multi-column form.

[0045] Exemplarily, Figure 3 is a schematic diagram of another information flow page provided by an embodiment of the present disclosure, as Figure 3 shown. The figure shows an information flow page 300. The target object in the figure is a virtual reality glasses. The figure shows a display effect of a target Easter egg. Compared with Figure 2, a virtual three-dimensional space is constructed in the first area 301 based on an information card including target recommendation information and a preset background image, and target eggs are emitted outward with the virtual reality glasses as the center point in the virtual three-dimensional space. In the figure, the target eggs are exemplified by a three-dimensional model including a fireworks special effect element and virtual reality glasses. The fireworks special effect element can be filled with multiple colors, and the user can see the fireworks special effect around the virtual reality glasses. The figure is only an example.

[0046] Exemplarily, Figure 4 is a schematic diagram of another information flow page provided by an embodiment of the present disclosure. As Figure 4 shown, the information flow page 400 is shown in the figure. Compared with Figure 3 , another display effect of the target eggs is shown in the figure. A virtual three-dimensional space identical to Figure 3 is constructed in the first area 401, and the target eggs are displayed in the virtual three-dimensional space according to preset trajectory parameters. The target eggs in the figure include a snowflake image, a gift image, and a snowman image. The movement trajectory of the snowflake image is a straight or curved trajectory from top to bottom, and the movement trajectories of the gift image and the snowman image shake left and right in the lower left corner. This is only an example.

[0047] In the above solution, in the information flow display scenario, when the user browses a recommendation information, the dynamic effect of the target eggs can be triggered, and multiple recommendation information can be displayed to the user in a more vivid and interesting way, attracting the user's attention to the recommendation information, improving the interaction effect and browsing effect, and further increasing the attention probability of the user to the recommendation information.

[0048] Step 103, in response to the target eggs meeting the stop condition, stop displaying the target eggs, and switch the information card from the target recommendation information to multiple associated information of the target recommendation information.

[0049] Among them, the stop condition can be a condition set for the target eggs to judge whether to stop displaying, and the stop condition can be set according to the display time. The associated information can be information that is associated with the target recommendation information in one or more attributes. In the embodiments of the present disclosure, the associated information can include attribute information of the target object of the target recommendation information and / or an associated object that is the same as the provider of the target object. The attribute information can include color, size, price, etc., and the attribute information can be different when the target objects are different; the associated object can be the same as the provider of the target object. For example, when the target object is a commodity, the associated object can be other commodities in the same store as the target object.

[0050] Specifically, after the target Easter egg is displayed, the information display device can determine whether the target Easter egg meets the stop condition. If it does, the display of the target Easter egg can be stopped, and the display content of the information card can be switched from the target recommended information to multiple associated information. Each piece of associated information can include an image, text, etc. when being displayed, and the multiple pieces of associated information can be displayed simultaneously or sequentially.

[0051] Optionally, different users can display different multiple pieces of associated information. For one user, the corresponding multiple pieces of associated information can be displayed according to the operations of this user, enabling the multiple pieces of associated information to be personalized for different users, which is more in line with the interests of different users and more attractive to users' attention. Optionally, when the multiple pieces of associated information are displayed, the information can be switched according to a preset period. The preset period is set according to the actual situation. For example, the preset period is 1 second. For example, three pieces of associated information are displayed at the first moment, three other pieces of associated information are switched and displayed at the second moment, and three more pieces of associated information are displayed at the third moment until all the multiple pieces of associated information are displayed, enabling more associated information to be automatically switched and displayed, further improving the efficiency and effect of information display.

[0052] In some embodiments, in response to the target Easter egg meeting the stop condition, stopping the display of the target Easter egg and switching the information card from the target recommended information to multiple associated information of the target recommended information may include: in response to the display time of the target Easter egg reaching the preset time, determining that the target Easter egg meets the stop condition; stopping the display of the target Easter egg, and flipping the information card to flip multiple associated information of the target recommended information to the upper part for display, and flipping the target recommended information to the lower part.

[0053] Among them, the preset time can be the maximum value of the display time set for the target Easter egg. The preset time can be set according to the actual situation. For example, the preset time can be 3 seconds. The switching speed of the display content of the information card can be controlled through the preset time. The shorter the preset time, the faster the switching speed. In the embodiments of the present disclosure, the preset time can be determined according to at least one of the object type of the target object of the target recommended information, the display times of the target recommended information, and the display time of the target recommended information. The object type of the target object can include an entity object, a virtual object, or include daily necessities, electronic products, etc. Different object types can set different preset times; the display times of the target recommended information can be the number of times the target recommended information has been displayed for the current user historically. The preset time can be proportional to the display times. The larger the display times, the larger the preset time can be set; the display time of the target recommended information can be the time the target recommended information has been displayed for the current user historically. The preset time can also be proportional to the display time. The larger the display time, the larger the preset time can be set.

[0054] Specifically, after the target easter egg is displayed, the information display device can determine whether the display time of the target easter egg reaches a preset time. If so, it is determined that the target easter egg meets the stop condition, and the display of the target easter egg can be stopped, and the display content of the information card can be switched. The specific switching method can be achieved by flipping. The target recommended information currently displayed on the information card is flipped to the bottom of the screen and stopped from being displayed, and multiple associated information of the target recommended information is flipped to the top of the screen for display. It can be regarded that the information card includes two sides, one side is the target recommended information, and the other side is multiple associated information. By flipping, the side with multiple associated information is flipped to the top of the other side for display; optionally, the switching of the display content of the information card can also be achieved by sliding in and out. For example, the target recommended information can be slid out of the screen in one direction, and the information card with multiple associated information slid into the screen from another direction can be displayed. These two directions can be any direction.

[0055] Exemplarily, Figure 5 is a schematic diagram of another information flow page provided by an embodiment of the present disclosure, as Figure 5 shown. The information flow page 500 is shown in the figure. Compared with Figure 3 and Figure 4 , Figure 5 the target easter egg is stopped from being displayed, and the display content of the information card in the first area 501 is switched from the target recommended information to multiple associated information. In the figure, multiple associated information takes different memory configurations of virtual reality glasses and corresponding images as examples.

[0056] In the above solution, by automatically switching to display multiple associated information of the recommended information after the display of the special effect of the easter egg, more information of the recommended information can be elicited, so as to achieve the pre-display of information. More content that the user may be interested in can be seen on the information flow page, thereby attracting the user's attention, increasing the user's interaction with more information, and enhancing the interaction effect.

[0057] The information display solution provided by the embodiment of the present disclosure obtains target recommended information; displays an information card including the target recommended information on the information flow page, and displays a target easter egg corresponding to the target recommended information; in response to the target easter egg meeting the stop condition, stops displaying the target easter egg, and switches the information card from the target recommended information to multiple associated information of the target recommended information. By adopting the above technical solution, when the target recommended information is displayed on the information flow page, the corresponding target easter egg can be displayed, and when the target easter egg stops, multiple associated information of the target recommended information can be switched for display. When displaying information, multiple associated information can be automatically switched after the easter egg. Through the pre-display of multiple associated information, the user can learn more information on the information flow page, which not only enriches the information display content and improves the content display efficiency, but also enhances the information display effect in a new interaction form, thereby enhancing the user's interaction experience effect.

[0058] Exemplarily, Figure 6 is a schematic flowchart of another information display method provided by an embodiment of the present disclosure. As Figure 6 shown, after step 103 above, the information display method may further include the following steps 601 and / or step 602. Taking the inclusion of steps 601 and 602 as an example in the figure:

[0059] Step 601, in response to a trigger operation on the first associated information among multiple associated information and the first associated information being the target attribute information of the target object, display an object details page including the target attribute information of the target object.

[0060] Among them, the first associated information may be the associated information corresponding to the trigger operation of the current user on the multiple associated information, and the target attribute information may be the content included in the first associated information. For example, refer to Figure 5 , the first associated information may be the associated information corresponding to the gesture icon in the figure. In the figure, the first associated information is the target attribute information, and the target attribute information in the figure is a memory option of "8 + 256G" of a virtual reality glasses and the corresponding image. The object details page may be a page that displays the detailed information of the target object, and the detailed information of the target object may include relevant information such as images, names, prices, evaluation information, transaction information, etc.

[0061] Specifically, after the information display device displays the multiple associated information, when receiving a trigger operation such as a single click or double click of the user on a certain associated information among the multiple associated information, the associated information may be determined as the first associated information. And when the first associated information is the target attribute information of the target object, display the object details page of the target object, and prominently display the target attribute information of the target object on the object details page. The prominent display method here may include any one of highlighting, bolding, adding underlines, etc., which is not specifically limited, so that the current user can know more relevant information about the target object under the target attribute information, understand more content, attract the user to obtain the target object, and improve the acquisition probability of the target object.

[0062] Exemplarily, Figure 7 is a schematic diagram of an object details page provided by an embodiment of the present disclosure. As Figure 7As shown in the figure, an exemplary object details page 700 is shown. The object details page 700 shows the corresponding details information with the target object being a virtual reality glasses as an example. As shown in the figure, the details information may include the image, name, price, evaluation information, transaction information, etc. of the virtual reality glasses. And the object details page 700 in the figure may also have the target attribute information "8 + 256G". In addition, the object details page 700 also includes other guarantee information and function buttons, including function buttons such as add to cart, buy now, store, customer service, etc., so that users can also perform certain subsequent functions based on the displayed details information. For example, they will buy the virtual reality glasses.

[0063] Step 602, in response to a trigger operation on the second associated information among the multiple associated information and the second associated information being the target associated object, display the object details page of the target associated object.

[0064] Among them, the second associated information may be the associated information corresponding to the current user's trigger operation among the multiple associated information, and the target associated object may be the content included in the second associated information. For example, the target associated object may be a smart speaker in the same store as the target object virtual reality glasses.

[0065] Specifically, after the information display device displays the multiple associated information, when it receives a trigger operation such as a single click or double click on a certain associated information among the multiple associated information, it can determine the associated information as the second associated information. And when the second associated information is a target associated object of the target object, display the object details page of the target associated object, so that users can further understand the details of the associated object they are interested in and attract users to obtain the associated object.

[0066] When steps 601 and 602 are included, the order of steps 601 and 602 is not limited. The figure is only an example. After executing one step, it can return to the information flow page and then execute the next step.

[0067] In the above solution, on the basis of the interactive method combining the easter egg visual effect of information display and the switching of multiple associated information, it is also possible to display further details information for the associated information selected by the user, so that users can quickly understand more content they are interested in, aiming to stimulate users' curiosity, encourage them to explore more relevant content about the introduced object, and ultimately promote the acquisition of resources and objects, and increase the acquisition probability of the object.

[0068] Exemplarily, Figure 8 is a schematic diagram of an information display process provided by an embodiment of the present disclosure. As Figure 8As shown in the figure, the information display process is shown, which specifically includes: entering the information flow page of the application, such as entering the information flow page of the online mall scenario; displaying the target Easter egg of the target recommended information; the target Easter egg meets the stop condition, and the display of the target Easter egg stops; switching from the target recommended information to multiple associated information of the target recommended information; displaying the object details page, and the object details page can be the object details page of the target object or the target associated object.

[0069] This solution provides an innovative information display method. By introducing Easter eggs and card switching in the information flow scenario to display multiple associated information, it provides a more rich, vivid and interesting information display method. Through the dynamic Easter eggs including various information, when the user browses the recommended information, corresponding animation effects are triggered. Through the automatic switching of multiple associated information, more information is pre-displayed, enabling the user to browse more interesting content on the information flow page. This not only enriches the information display content and improves the content display efficiency, but also enhances the information display effect in a new interactive form, thereby enhancing the user's interactive experience effect. For example, in the online mall scenario, by using display methods such as operations, interactions, and dynamic effects, the visual impact of commodity information is significantly enhanced, and the commodity display effect is strengthened. This not only brings an unprecedented interactive experience to the user, but also provides an efficient and novel recommendation means for the online mall scenario, which helps to significantly improve the attention of information and the user experience effect.

[0070] Figure 9 The following is a schematic structural diagram of an information display device provided by an embodiment of the present disclosure. This device can be implemented by software and / or hardware and is generally integrated in an electronic device. As Figure 9 shown, the device includes:

[0071] An acquisition module 901, configured to acquire target recommended information;

[0072] A first display module 902, configured to display an information card including the target recommended information on the information flow page and display the target Easter egg corresponding to the target recommended information;

[0073] A second display module 903, configured to respond to the target Easter egg meeting the stop condition, stop displaying the target Easter egg, and switch the information card from the target recommended information to multiple associated information of the target recommended information.

[0074] Optionally, the acquisition module 901 is configured to:

[0075] Respond to the information flow display operation and acquire multiple recommended information including the target recommended information.

[0076] Optionally, the first display module 902 is configured to:

[0077] Use the information card as the bottom surface of the virtual three-dimensional space by turning it backward, and construct the side and top surfaces of the virtual three-dimensional space based on a preset background image;

[0078] In the virtual three-dimensional space, emit and display the target easter egg from the center point of the target object of the target recommended information or display the target easter egg according to preset trajectory parameters.

[0079] Optionally, the target easter egg includes at least one of the following: a fireworks special effect element, a three-dimensional model of the target object of the target recommended information, an associated identifier of the target recommended information, and a festival image.

[0080] Optionally, the second display module 903 is configured to:

[0081] If the display time of the target easter egg reaches a preset time, determine that the target easter egg meets the stop condition;

[0082] Stop displaying the target easter egg, and flip the information card to flip multiple associated information of the target recommended information to the upper part for display, and flip the target recommended information to the lower part.

[0083] Optionally, the preset time is determined according to at least one of the object type of the target object of the target recommended information, the number of display times of the target recommended information, and the display time of the target recommended information.

[0084] Optionally, the associated information includes attribute information of the target object of the target recommended information and / or an associated object that is the same as the provider of the target object.

[0085] Optionally, the device further includes a first association module, configured to:

[0086] In response to a trigger operation on the first associated information among the multiple associated information and the first associated information is the target attribute information of the target object, display an object details page including the target attribute information of the target object.

[0087] Optionally, the device further includes a second association module, configured to:

[0088] In response to a trigger operation on the second associated information among the multiple associated information and the second associated information is a target associated object, display an object details page of the target associated object.

[0089] The information display device provided by the embodiments of the present disclosure can execute the information display method provided by any embodiment of the present disclosure, and has corresponding functional modules and beneficial effects for executing the method.

[0090] Embodiments of the present disclosure also provide a computer program product, including computer programs / instructions, which, when executed by a processor, implement the information display method provided in any embodiment of the present disclosure.

[0091] Figure 10 FIG. is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure.

[0092] Specifically, with reference to Figure 10 , which shows a schematic structural diagram of an electronic device 1000 suitable for implementing the embodiments of the present disclosure. The electronic device 1000 in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Tablet Computers), PMPs (Portable Multimedia Players), in-vehicle terminals (such as in-vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 10 The electronic device shown is merely an example and should not impose any limitations on the functions and usage scope of the embodiments of the present disclosure.

[0093] As Figure 10 shown, the electronic device 1000 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1002 or a program loaded from a storage device 1008 into a random access memory (RAM) 1003. In the RAM 1003, various programs and data required for the operation of the electronic device 1000 are also stored. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other through a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0094] Generally, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 can allow the electronic device 1000 to communicate with other devices wirelessly or wirelessly to exchange data. Although Figure 10 the electronic device 1000 with various devices is shown, it should be understood that it is not required to implement or have all the shown devices. More or fewer devices may be alternatively implemented or had.

[0095] In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, an embodiment of the present disclosure includes a computer program product that includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program code for performing the methods shown in the flowcharts. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1009, or installed from the storage device 1008, or installed from the ROM 1002. When the computer program is executed by the processing device 1001, the above functions defined in the information display method of the embodiment of the present disclosure are performed.

[0096] It should be noted that the above-mentioned computer-readable medium in the present disclosure can be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. The computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of the computer-readable storage medium can include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, the computer-readable storage medium can be any tangible medium that contains or stores a program, and the program can be used by or in combination with an instruction execution system, apparatus, or device. In the present disclosure, the computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. The computer-readable signal medium can also be any computer-readable medium other than the computer-readable storage medium, and the computer-readable signal medium can send, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted by any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0097] In some embodiments, the client and the server can communicate using any currently known or future-developed network protocol such as HTTP (HyperText Transfer Protocol), and can be interconnected with digital data communication in any form or medium (e.g., a communication network). Examples of communication networks include local area networks ("LAN"), wide area networks ("WAN"), the Internet (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or future-developed networks.

[0098] The above computer-readable medium can be included in the above electronic device; it can also exist separately without being assembled into the electronic device.

[0099] The above computer-readable medium carries one or more programs. When the above one or more programs are executed by the electronic device, the electronic device is caused to: obtain target recommendation information; display an information card including the target recommendation information on the information flow page and display a target easter egg corresponding to the target recommendation information; in response to the target easter egg meeting a stop condition, stop displaying the target easter egg, and switch the information card from the target recommendation information to a plurality of associated information of the target recommendation information.

[0100] Computer program code for performing the operations of the present disclosure can be written in one or more programming languages or combinations thereof. The above programming languages include, but are not limited to, object-oriented programming languages such as Java, Smalltalk, C++, and also include conventional procedural programming languages such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, executed as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer can be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or can be connected to an external computer (e.g., by using an Internet service provider to connect through the Internet).

[0101] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, a segment of a program, or a portion of code that contains one or more executable instructions for implementing the specified logical function. It should also be noted that in some alternative implementations, the functions noted in the blocks may occur in a different order than noted in the drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, or they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented by a dedicated hardware-based system that performs the specified functions or operations, or by a combination of dedicated hardware and computer instructions.

[0102] The units involved in the embodiments described in the present disclosure can be implemented in software or in hardware. In some cases, the name of the unit does not constitute a limitation on the unit itself.

[0103] The functions described above in this document can be performed, at least in part, by one or more hardware logic components. By way of example, and without limitation, the types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), system on a chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0104] In the context of the present disclosure, a machine-readable medium may be a tangible medium that can contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0105] It should be understood that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, usage scopes, usage scenarios, etc. of the information involved in the present disclosure should be informed to users and the authorization of users should be obtained through appropriate means in accordance with relevant laws and regulations.

[0106] The above description is only a preferred embodiment of the present disclosure and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above technical features, and should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosure concept. For example, the technical solutions formed by mutually replacing the above features with the technical features (but not limited to) having similar functions disclosed in the present disclosure.

[0107] In addition, although the operations are depicted in a specific order, this should not be construed as requiring that the operations be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, although a number of specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Certain features described in the context of separate embodiments may also be implemented combinatorially in a single embodiment. Conversely, the various features described in the context of a single embodiment may also be implemented separately or in any suitable sub-combination in multiple embodiments.

[0108] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. On the contrary, the specific features and acts described above are merely example forms for implementing the claims.

Claims

1. An information display method, characterized in that: include: Get target recommendation information; Displaying an information card including the target recommendation information on the information flow page, and displaying a target easter egg corresponding to the target recommendation information; In response to the target Easter egg satisfying a stop condition, the target Easter egg is stopped from being displayed, and the information card is switched from the target recommended information to a plurality of associated information of the target recommended information.

2. The method according to claim 1, characterized in that The obtaining of target recommendation information includes: In response to the information flow display operation, a plurality of recommended information including the target recommended information is acquired.

3. The method according to claim 1, characterized in that: The displaying of the target Easter egg corresponding to the target recommendation information includes: Turning the information card backwards as the bottom surface of the virtual three-dimensional space, and constructing the side surface and top surface of the virtual three-dimensional space based on a preset background image; The target Easter egg is displayed by emitting outward from the center point of the target object of the target recommendation information in the virtual three-dimensional space or by displaying the target Easter egg according to preset trajectory parameters.

4. The method according to claim 1 or 3, characterized in that: The target easter egg includes at least one of the following: a fireworks special effect element, a three-dimensional model of a target object of the target recommendation information, an associated identifier of the target recommendation information, and a festival image.

5. The method according to claim 1, characterized in that In response to the target Easter egg satisfying the stop condition, the target Easter egg is stopped from being displayed, and the information card is switched from the target recommendation information to a plurality of associated information of the target recommendation information, including: In response to the display time of the target Easter egg reaching a preset time, determining that the target Easter egg meets a stop condition; Stop displaying the target easter egg, and flip the information card to flip multiple associated information of the target recommended information to the upper side for display, and flip the target recommended information to the lower side.

6. The method according to claim 5, characterized in that The preset time is determined according to at least one of an object type of a target object of the target recommendation information, a display number of times of the target recommendation information, and a display time of the target recommendation information.

7. The method according to claim 1 or 5, characterized in that: The associated information includes attribute information of a target object of the target recommendation information and / or an associated object that is the same as a provider of the target object.

8. The method according to claim 7, characterized in that The method further comprises: In response to a trigger operation on first association information among the plurality of association information, and the first association information is target attribute information of the target object, an object details page including the target attribute information of the target object is displayed.

9. The method according to claim 7, characterized in that: The method further comprises: In response to a trigger operation on second association information among the plurality of association information, and the second association information is a target association object, an object details page of the target association object is displayed.

10. An information display device, characterized in that: include: An acquisition module is used to obtain target recommendation information; A first display module, used to display an information card including the target recommendation information on an information flow page, and display a target easter egg corresponding to the target recommendation information; The second display module is used for stopping displaying the target Easter egg in response to the target Easter egg satisfying the stop condition, and switching the information card from the target recommended information to a plurality of associated information of the target recommended information.

11. An electronic device, characterized in that: The electronic device comprises: processor; a memory for storing instructions executable by the processor; The processor is used to read the executable instructions from the memory and execute the instructions to implement the information display method described in any one of claims 1-9.

12. A computer-readable storage medium, characterized in that: The storage medium stores a computer program, and the computer program is used to execute the information display method described in any one of claims 1 to 9.

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