Information display method and device, electronic equipment and storage medium

Abstract

The invention provides an information display method and device, equipment and a storage medium, and belongs to the technical field of computers. The method comprises the steps of displaying a virtual live broadcast room; based on live broadcast scene features of a live broadcast scene where the virtual live broadcast room is located, the recommendation information is displayed in the virtual live broadcast room, the live broadcast scene features are used for indicating at least one of a scene type and a scene event corresponding to the live broadcast scene, and an article displayed by the recommendation information is matched with the live broadcast scene. According to the method, the item matched with the live broadcast scene is determined based on at least one of the scene type and the scene event corresponding to the live broadcast scene, and the recommendation information of the item is displayed in the virtual live broadcast room, so that personalized recommendation based on the live broadcast scene is realized; therefore, the recommended articles can more accurately meet the requirements of audiences in the virtual live broadcast room, the effectiveness of the recommended information is improved, and the information display and transmission efficiency is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and particularly to an information display method, apparatus, electronic device, and storage medium. Background Art

[0002] With the development of computer technology, online shopping has become a common way to obtain items. Taking a virtual live room as an example, there is often a host in the virtual live room to explain the products. If the audience is interested in the products, they can view the detailed information of the items in the virtual live room. However, in the above process, only the way of the host's explanation is used to recommend products to the audience, and the recommended products may not meet the needs of the audience. For the audience, the effectiveness of the recommended information is not high, resulting in poor information transmission efficiency. Therefore, a new information transmission method is urgently needed. Summary of the Invention

[0003] The present disclosure provides an information display method, apparatus, electronic device, and storage medium. This method realizes personalized recommendation for the audience based on the live broadcast scenario, so that the recommended items can more accurately meet the needs of the audience in the virtual live room, improves the effectiveness of the recommended information, and further improves the efficiency of information display and transmission.

[0004] According to one aspect of the embodiments of the present disclosure, an information display method is provided. The method includes:

[0005] Display a virtual live room;

[0006] Based on the live broadcast scenario features of the live broadcast scenario where the virtual live room is located, display recommended information in the virtual live room. The live broadcast scenario features are used to indicate at least one of the scenario type and scenario event corresponding to the live broadcast scenario, and the items shown in the recommended information match the live broadcast scenario.

[0007] According to another aspect of the embodiments of the present disclosure, an information display apparatus is provided. The apparatus includes:

[0008] A first display unit configured to display a virtual live room;

[0009] A second display unit configured to display recommended information in the virtual live room based on the live broadcast scenario features of the live broadcast scenario where the virtual live room is located. The live broadcast scenario features are used to indicate at least one of the scenario type and scenario event corresponding to the live broadcast scenario, and the items shown in the recommended information match the live broadcast scenario.

[0010] In some embodiments, the second display unit is configured to determine at least one interaction path based on the live scene features of the live scene where the virtual live room is located. The interaction path includes multiple nodes, and the last node in the interaction path is used to obtain the items provided by the virtual live room. Information included in the first node of any one of the interaction paths is displayed in the virtual live room, and the information included in the first node is used to recommend the items obtained through the interaction path.

[0011] In some embodiments, the second display unit is configured to determine multiple first items based on the live scene features of the live scene where the virtual live room is located. The first items are items associated with the scene events of the live scene. Based on the account information, which is used to indicate the characteristics of the account, the account type is determined. At least one second item that matches the account type is determined from the multiple first items. For any one of the second items, an interaction path for obtaining the second item is constructed.

[0012] In some embodiments, a floating sidebar is displayed in the virtual live room;

[0013] The second display unit is configured to display the floating sidebar in a collapsed state in the virtual live room; in response to an expansion operation on the floating sidebar, information included in the first node of any one of the interaction paths is displayed in the floating sidebar.

[0014] In some embodiments, an interaction component is displayed in the virtual live room;

[0015] The second display unit is configured to display information included in the first node of any one of the interaction paths in the interaction component in the virtual live room; in response to an information switching operation in the interaction component, information included in the first node of another interaction path is displayed in the interaction component.

[0016] In some embodiments, the second display unit is further configured to update the recommendation information in response to a target operation, where the target operation is an operation that causes the update of the live scene features.

[0017] In some embodiments, the second display unit is configured to update and display the recommendation information in the form of a dynamic label or a dynamic prompt box in response to the target operation.

[0018] In some embodiments, the second display unit is configured to display a live review page in response to the end of the live broadcast of the virtual live room. The live review page displays the item information of at least one target item, where the target item is an item that meets the preset conditions provided by the virtual live room during the live broadcast.

[0019] According to another aspect of the embodiments of the present disclosure, an electronic device is provided, which includes:

[0020] One or more processors;

[0021] A memory for storing program code executable by the processor;

[0022] Wherein, the processor is configured to execute the program code to implement the above information display method.

[0023] According to another aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided. When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device can execute the above information display method.

[0024] According to another aspect of the embodiments of the present disclosure, a computer program product is provided, including a computer program, which implements the above information display method when executed by a processor.

[0025] The embodiments of the present disclosure provide an information display solution. By determining an item matching the live broadcast scenario based on at least one of the scenario type and scenario event corresponding to the live broadcast scenario, and displaying the recommendation information of the item in the virtual live broadcast room, personalized recommendation based on the live broadcast scenario is realized, so that the recommended item can more accurately meet the needs of the audience in the virtual live broadcast room, improving the effectiveness of the recommendation information, and further improving the efficiency of information display and transmission.

[0026] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and cannot limit the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0027] The accompanying drawings herein are incorporated into the specification and constitute a part of this specification, showing embodiments consistent with the present disclosure, and are used together with the specification to explain the principles of the present disclosure, and do not constitute an improper limitation to the present disclosure.

[0028] Figure 1 It is a schematic diagram of the implementation environment of an information display method shown according to an exemplary embodiment.

[0029] Figure 2 It is a flowchart of an information display method shown according to an exemplary embodiment.

[0030] Figure 3 It is a flowchart of another information display method shown according to an exemplary embodiment.

[0031] Figure 4 It is a flowchart of an information display method shown according to an exemplary embodiment.

[0032] Figure 5 A method for displaying recommended information provided according to an exemplary embodiment.

[0033] Figure 6 A block diagram of an information display device shown according to an exemplary embodiment.

[0034] Figure 7 A block diagram of an electronic device shown according to an exemplary embodiment. Detailed implementation manners

[0035] In order to enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0036] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and do not necessarily need to describe a specific order or sequence. It should be understood that such data used can be interchanged under appropriate circumstances so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The implementation manners described in the following exemplary embodiments do not represent all implementation manners consistent with the present disclosure. On the contrary, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0037] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals involved in the present disclosure are all authorized by users or fully authorized by all parties, and the collection, use and processing of relevant data need to comply with the relevant laws, regulations and standards of relevant countries and regions. For example, the live broadcast scene features involved in the present disclosure are obtained under full authorization.

[0038] Figure 1 A schematic diagram of an implementation environment of an information display method shown according to an exemplary embodiment. Refer to Figure 1 , the implementation environment specifically includes: a terminal 101 and a server 102. The terminal 101 can be connected to the server 102 through a wireless network or a wired network.

[0039] The terminal 101 can be at least one of devices such as a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 (Moving Picture Experts Group Audio Layer IV) player, and a laptop portable computer. An application program can be installed and run on the terminal 101, and this application program is used to play information flow data, such as multimedia data or live broadcast data. This application program is associated with the server 102, and the server 102 provides background services to the terminal 101.

[0040] The terminal 101 can generally refer to one of multiple terminals, and the terminal 101 is taken as an example in this embodiment. Those skilled in the art can know that the number of the above terminals can be more or less. For example, the above terminals can be several, or the above terminals can be dozens or hundreds, or a larger number. The embodiments of the present disclosure do not limit the number and device types of the terminals.

[0041] The server 102 is at least one of a server, multiple servers, a cloud computing platform, and a virtualization center. Optionally, the number of the above servers can be more or less, and the embodiments of the present disclosure do not limit this. Of course, the server 102 can also include other functional servers to provide more comprehensive and diverse services. In some embodiments, the server 102 undertakes the main computing work, and the terminal 101 undertakes the secondary computing work; or, the server 102 undertakes the secondary computing work, and the terminal 101 undertakes the main computing work; or, the server 102 and the terminal 101 adopt a distributed computing architecture for collaborative computing. The server 102 can be connected to the terminal 101 and other terminals through a wireless network or a wired network. Optionally, the number of the above servers can be more or less, and the embodiments of the present disclosure do not limit this.

[0042] Figure 2 is a flowchart of an information display method shown according to an exemplary embodiment, as Figure 2 shown, this method is executed by an electronic device and includes the following steps:

[0043] In step S201, a virtual live broadcast room is displayed.

[0044] In the embodiments of the present disclosure, the virtual live broadcast room is used to provide at least one item. The audience of the virtual live broadcast room can view the information of the item through the virtual live broadcast room, such as the host's explanation of the item, the detailed page of the item, etc. The audience can also obtain the item through the virtual live broadcast room. Since the audience usually logs in to the virtual live broadcast room through an account, the embodiments of the present disclosure use the account to represent the audience.

[0045] In step S202, based on the live broadcast scene characteristics of the live broadcast scene where the virtual live broadcast room is located, display recommended information in the virtual live broadcast room.

[0046] In the embodiments of the present disclosure, the live broadcast scene characteristics are used to indicate at least one of the scene type and scene event corresponding to the live broadcast scene. The scene types include fashion, food, and electronic products, etc., and the scene events include holidays, promotional activities, etc. The items shown in the recommended information match the live broadcast scene.

[0047] The embodiments of the present disclosure provide an information display solution. By determining the items that match the live broadcast scene based on at least one of the scene type and scene event corresponding to the live broadcast scene, and displaying the recommended information of the items in the virtual live broadcast room, personalized recommendation based on the live broadcast scene is realized, so that the recommended items can more accurately meet the needs of the audience in the virtual scene, improving the effectiveness of the recommended information, and further improving the efficiency of information display and transmission.

[0048] In some embodiments, displaying recommended information in the virtual live broadcast room based on the live broadcast scene characteristics of the live broadcast scene where the virtual live broadcast room is located includes:

[0049] Based on the live broadcast scene characteristics of the live broadcast scene where the virtual live broadcast room is located, determine at least one interaction path. The interaction path includes multiple nodes, and the last node in the interaction path is used to obtain the items provided by the virtual live broadcast room;

[0050] Display the information included in the first node in any one of the interaction paths in the virtual live broadcast room. The information included in the first node is used to recommend the items obtained through the interaction path.

[0051] By combining the live broadcast scene characteristics to determine the interaction path and displaying the recommended information of the first node in the virtual live broadcast room, more accurate and personalized item recommendations can be provided, enhancing the interactivity of the virtual live broadcast room. At the same time, it is convenient for the audience in the virtual live broadcast room to obtain the items they are interested in, improving the efficiency of information display and transmission.

[0052] In some embodiments, determining at least one interaction path based on the live broadcast scene characteristics of the live broadcast scene where the virtual live broadcast room is located includes:

[0053] Based on the live scene features of the virtual live room, determine multiple first items, where the first items are items associated with the scene events of the live scene;

[0054] Based on the account information, determine the account type, where the account information is used to indicate the characteristics of the account;

[0055] From the multiple first items, determine at least one second item that matches the account type;

[0056] For any second item, construct an interaction path for obtaining the second item.

[0057] By first determining relevant items based on the live scene features, then determining the account type, and finally screening out items that match the account type to construct the interaction path, personalized item recommendations for the account can be realized, improving the efficiency of the audience in obtaining interested items in the virtual live room.

[0058] In some embodiments, a floating sidebar is displayed in the virtual live room;

[0059] Display the information included in the first node of any one of the interaction paths in the virtual live room, including:

[0060] Display the floating sidebar in the collapsed state in the virtual live room;

[0061] In response to the expansion operation on the floating sidebar, display the information included in the first node of any one of the interaction paths in the floating sidebar.

[0062] By setting a floating sidebar in the virtual live room to display the information of the first node of the interaction path, the audience can independently trigger the expansion or collapse of the floating sidebar to view or hide the recommended information, which not only improves the cleanliness of the virtual live room interface but also provides a convenient way for the audience to obtain recommended information, enhancing the audience's experience and attention to the recommended items, and thus improving the efficiency of information display and transmission.

[0063] In some embodiments, an interaction component is displayed in the virtual live room;

[0064] Display the information included in the first node of any one of the interaction paths in the virtual live room, including:

[0065] Display the information included in the first node of any one of the interaction paths in the interaction component of the virtual live room;

[0066] In response to the information switching operation in the interaction component, display the information included in the first node of another interaction path in the interaction component.

[0067] By displaying the information of the first node of the interaction path in the interaction component of the virtual live room, viewers can switch the recommended information of different interaction paths in the interaction component through information switching operations, which increases the interactivity between the viewers and the virtual live room, facilitates the viewers to quickly browse various recommended contents, improves the viewers' experience and understanding of different recommended items, and further improves the efficiency of information display and transmission.

[0068] In some embodiments, the method further includes:

[0069] In response to a target operation, update the recommended information, where the target operation is an operation that causes the update of the live scene characteristics.

[0070] By updating and displaying the recommended information based on the target operation, the needs of the viewers can be more accurately met, the pertinence of the recommendation can be improved, and the efficiency of information display and transmission can be improved.

[0071] In some embodiments, in response to a target operation, updating the recommended information includes:

[0072] In response to the target operation, update and display the recommended information in the form of a dynamic label or a dynamic prompt box.

[0073] By updating and displaying the recommended information in this dynamic manner based on the target operation, the needs of the viewers can be more accurately met, the pertinence and effectiveness of the recommendation can be improved, and at the same time, the attention of the viewers can be better attracted, and the efficiency of information display and transmission can be improved.

[0074] In some embodiments, the method further includes:

[0075] In response to the end of the live broadcast in the virtual live room, display a live broadcast review page, and the live broadcast review page displays the item information of at least one target item, where the target item is an item that meets the preset conditions provided during the live broadcast in the virtual live room.

[0076] By displaying these target items through the live broadcast review page, viewers can have the opportunity to view and understand again the items that they missed or wanted to further understand during the live broadcast after the live broadcast ends, which improves the ways of information display and transmission.

[0077] The above Figure 2 The figure shows a flowchart of an information display method of the present disclosure. Next, the information display solution provided by the present disclosure will be further elaborated. Figure 3 It is a flowchart of another information display method shown according to an exemplary embodiment. Refer to Figure 3 , this method is executed by an electronic device and includes the following steps:

[0078] In step S301, display the virtual live room.

[0079] In the disclosed embodiment, the virtual live broadcast room can be a three-dimensional virtual space. For example, a virtual live broadcast room is constructed based on virtual reality (VR) and augmented reality (AR) technology. Among them, virtual reality technology can place the anchor in various fantasy scenes, such as space, ancient castles, fantasy forests, etc., through a computer-generated virtual environment. This technology can give the audience an immersive viewing experience, as if they were there. Augmented reality technology can superimpose virtual elements in real scenes, such as adding virtual props, special effects, etc. to the anchor, to enhance the fun and visual impact of the live broadcast. Optionally, the virtual live broadcast room can also be used to directly play the pictures directly captured by the shooting device.

[0080] In step S302, based on the live broadcast scene characteristics of the live broadcast scene in which the virtual live broadcast room is located, a plurality of first objects are determined, where the first objects are objects associated with the scene events of the live broadcast scene.

[0081] In the disclosed embodiment, the live broadcast scene feature is used to indicate at least one of the scene type and scene event corresponding to the live broadcast scene. The scene type can be determined by the theme content, atmosphere style, background setting, etc. of the live broadcast. For example, if it is a beauty live broadcast scene, it will have bright colors, a strong sense of fashion, and various cosmetics on display; if it is a game live broadcast scene, there will be a background full of technology, game controllers and other props. If it is a live broadcast scene of holidays or promotional activities, it will have holiday-related scenery, introduction of holiday-related content and related promotional activities.

[0082] Scene events are activities or situations that occur in the live broadcast scene. For example, in the beauty live broadcast scene, the first item can be various cosmetics, makeup tools, beauty instruments, etc. In the game live broadcast scene, the first item can be a game console, game disc, gaming chair, etc. In the "Shopping Festival" scene, the first item can be various products participating in the promotion. In the "Anniversary" scene, the first item can be an item related to the anniversary, such as in the Dragon Boat Festival scene, the first item is rice dumplings; in the Mid-Autumn Festival scene, the first item is moon cakes. By determining the first item associated with the live broadcast scene characteristics, the live broadcast content can be better enriched and the richness of information display can be improved. At the same time, more targeted items can be provided to the audience, which improves the efficiency of information display and delivery.

[0083] In step S303, the account type is determined based on the account information.

[0084] In the embodiments of the present disclosure, when a viewer enters a virtual live room through an account, the account information of the account can be obtained. The account information is used to indicate the characteristics of the account, such as account attributes, etc. According to the account information, the accounts can be divided into different types, which can also be referred to as account types. For example, according to hobbies, they can be divided into sports enthusiast accounts, art enthusiast accounts, technology enthusiast accounts, etc. Determining the account type to which the account belongs helps to better understand the needs of the account for items, so as to provide more targeted items and recommendation strategies. The embodiments of the present disclosure do not limit this.

[0085] In step S304, at least one second item that matches the account type is determined from multiple first items.

[0086] In the embodiments of the present disclosure, since accounts of different account types may be interested in different items, second items that match the account type can be determined from the multiple first items determined in step S302 above as the items to be recommended to the account. Among them, it can be determined by matching the account type with the first items. For the convenience of description, the first items that match successfully are called second items.

[0087] For example, the multiple first items are determined based on the live scene characteristics of the food live scene. The multiple first items include various food ingredients, cooking utensils, cooking books, etc. If the known account type is an account that loves cooking, then the second items that match it may be some high-quality food ingredients, practical cooking utensils, etc.; if the account type is a food lover but does not often cook, then the second items may be cooking books related to food culture or special food ingredients, etc.

[0088] In step S305, for any second item, an interaction path for obtaining the second item is constructed, and the last node in the interaction path is used to obtain the second item.

[0089] In the embodiments of the present disclosure, in order to improve the efficiency of obtaining the second item, an interaction path corresponding to the second item can be constructed. The interaction path includes multiple nodes, and the last node is used to obtain the second item. That is, the role of the interaction path is to obtain the second item. The account can follow this interaction path, gradually understand the second item, and finally obtain the second item.

[0090] For example, the first node in the interaction path is used to attract the attention of the account and display part of the information of the second item, so as to attract the account to obtain the second item through this interaction path. The intermediate nodes in the interaction path can be some transitional pages, options or tasks, gradually prompting the account that the second item can be obtained. These intermediate nodes can provide more information about the second item, display its advantages and features, or require the account to complete some simple operations, such as clicking a button, filling in information, etc. The last node is used to obtain the second item. This node may be a purchase link, a download page, a redemption button, etc., and the account can directly obtain the second item after reaching this node.

[0091] In step S306, recommendation information is displayed in the virtual live room. The recommendation information is the information included in the first node of any one of the interaction paths, and the information included in the first node is used to recommend the item obtained through the interaction path.

[0092] In the embodiments of the present disclosure, the information included in the first node of any one of the interaction paths is used as the recommendation information and displayed in the virtual live room. By displaying attractive recommendation information in the virtual live room, the account can follow the interaction path to obtain a specific item, improving the efficiency of information display and transmission. Optionally, the information included in the first node may be a coupon of the item, a deduction amount, an introduction video, etc.

[0093] For example, in a virtual beauty live room, the interaction path may be to obtain a popular lipstick. The first node may be a prominent pop-up window or the host's oral introduction, and the content may include information such as "This lipstick has a super positive color and is a white-skin enhancer. Come and click to get it". This recommendation information will be displayed in the virtual live room to attract the attention of the audience and prompt them to enter the subsequent interaction path to gradually obtain this lipstick.

[0094] In some embodiments, the recommendation information, that is, the information included in the above-mentioned first node, has multiple display methods. Two display methods are exemplarily shown below.

[0095] Method 1: A floating sidebar is displayed in the virtual live room. Correspondingly, the information included in the first node of any interaction path is displayed in the virtual live room, including: the electronic device displays the floating sidebar in a collapsed state in the virtual live room. In response to an expansion operation on the floating sidebar, the information included in the first node of any interaction path is displayed in the floating sidebar. That is, the audience can trigger the floating sidebar to view or collapse the recommended information. By setting a floating sidebar in the virtual live room to display the information of the first node of the interaction path, the audience can independently trigger the expansion or collapse of the floating sidebar to view or hide the recommended information, which not only improves the cleanliness of the virtual live room interface but also provides a convenient way for the audience to obtain recommended information, enhancing the audience's experience and attention to the recommended items, and thus improving the efficiency of information display and transmission.

[0096] Method 2: An interactive component is displayed in the virtual live room. Correspondingly, the information included in the first node of any interaction path is displayed in the virtual live room, including: the electronic device displays the information included in the first node of any interaction path in the interactive component of the virtual live room; in response to an information switching operation in the interactive component, the information included in the first node of another interaction path is displayed in the interactive component. That is, the audience can switch the currently displayed recommended information by performing information switching operations such as swiping in the interactive component. By displaying the information of the first node of the interaction path in the interactive component of the virtual live room, the audience can switch the recommended information of different interaction paths in the interactive component through information switching operations, increasing the interactivity between the audience and the virtual live room and facilitating the audience to quickly browse multiple recommended contents, improving the audience's experience and understanding of different recommended items, and thus improving the efficiency of information display and transmission.

[0097] In step S307, the recommended information is updated in response to the target operation.

[0098] In the embodiments of the present disclosure, the audience may stay in the virtual live room, may also perform some operations, or may switch to other virtual live rooms. If the audience performs a target operation, that is, an operation that causes a change in the live scene characteristics, the electronic device can update the recommended information in a timely manner to adapt to this change. For example, if the audience switches from watching a fashion live room to a more interesting beauty live room, the recommended information is adjusted accordingly.

[0099] In some embodiments, in response to a target operation, the recommended information is updated, including: the electronic device updates and displays the recommended information in the form of a dynamic tag or a dynamic prompt box in response to the target operation. Among them, the dynamic tag can appear in a specific position in the virtual live room in a tag-like style and change its content correspondingly as the audience performs operations. For example, when the audience just enters the live room, the dynamic tag may display "Welcome new audience, come and explore the popular products"; if the audience watches the introduction of a certain product, the dynamic tag may become "This product is very suitable for you, click to learn more". The dynamic prompt box can appear in the form of a pop-up window and provide relevant recommended information in a timely manner according to the audience's operations. For example, when the audience stays on a certain product page for a long time, the dynamic prompt box may display "There are more preferential activities for this product, participate immediately". By updating and displaying the recommended information in this dynamic manner based on the target operation, the needs of the audience can be more accurately met, the pertinence and effectiveness of the recommendation can be improved, and at the same time, the attention of the audience can be better attracted, and the efficiency of information display and transmission is improved.

[0100] In some embodiments, after the live broadcast ends, items that appeared during the live broadcast can also be recommended to the audience. Correspondingly, in response to the end of the live broadcast in the virtual live room, a live broadcast review page is displayed, and the live broadcast review page displays the item information of at least one target item, and the target item is an item that meets a preset condition provided in the virtual live room during the live broadcast. The preset condition can be that the number of likes exceeds a preset number, the number of follows exceeds a preset number, the number of acquisitions exceeds a preset number, etc. The embodiments of the present disclosure do not limit this. By displaying these target items through the live broadcast review page, the audience can have the opportunity to view and understand again the items that were missed or wanted to be further understood during the live broadcast after the live broadcast ends, improving the way of information display and transmission.

[0101] To make the information display solution provided by the embodiments of the present disclosure easier to understand, see Figure 4 as shown. Figure 4 is a flowchart of an information display method shown according to an exemplary embodiment. As Figure 4As shown, after the viewer enters the live broadcast room through the account, feature recognition is performed to determine the features of the account and the live broadcast scene features of the live broadcast scene. Among them, the features of the account are determined through the account information. The live broadcast scene features are determined through scene attributes (such as live broadcast type, holiday attribute, follow page, host's home page, etc.). Optionally, other attributes can also be integrated, and the embodiments of the present disclosure do not limit this. For example, when a new viewer enters the virtual live broadcast room for the first time, the virtual shopping cart in the virtual live broadcast room is displayed, and after a few seconds, the virtual shelf is displayed as a recommendation message to recommend the goods provided by the virtual live broadcast room to the viewer. For old viewers who have made multiple purchases and enter the followed virtual live broadcast room, reminder information of frequently purchased items, bubble reminders and other information are displayed as recommendation messages. For viewers who follow the virtual live broadcast room and enter the virtual live broadcast room in the holiday scene, if the viewer stays in the virtual live broadcast room for 30 seconds, an explanation card animation is displayed as a recommendation message.

[0102] Figure 5 A method for displaying recommendation information is provided according to an exemplary embodiment. Refer to Figure 5 As shown in (a) in Figure 5 As shown in (b) in

[0103] The embodiments of the present disclosure provide an information display solution. By determining an item that matches the live broadcast scene based on at least one of the scene type and scene events corresponding to the live broadcast scene, and displaying the recommendation information of the item in the virtual live broadcast room, personalized recommendation based on the live broadcast scene is realized, so that the recommended item can more accurately meet the needs of the viewers in the virtual live broadcast room, improving the effectiveness of the recommendation information, and further improving the efficiency of information display and transmission.

[0104] All the above optional technical solutions can be combined arbitrarily to form optional embodiments of the present disclosure, which will not be elaborated one by one here.

[0105] Figure 6 A block diagram of an information display device is shown according to an exemplary embodiment. As Figure 6 shown, the device includes: a first display unit 601 and a second display unit 602.

[0106] The first display unit 601 is configured to display a virtual live broadcast room;

[0107] The second display unit 602 is configured to display recommendation information in the virtual live broadcast room based on the live broadcast scene features of the live broadcast scene where the virtual live broadcast room is located. The live broadcast scene features are used to indicate at least one of the scene type and scene events corresponding to the live broadcast scene, and the item shown in the recommendation information matches the live broadcast scene.

[0108] In some embodiments, the second display unit 602 is configured to determine at least one interaction path based on the live scene features of the live scene where the virtual live room is located. The interaction path includes multiple nodes, and the last node in the interaction path is used to obtain the items provided by the virtual live room. Information included in the first node of any one of the interaction paths is displayed in the virtual live room, and the information included in the first node is used to recommend the items obtained through the interaction path.

[0109] In some embodiments, the second display unit 602 is configured to determine multiple first items based on the live scene features of the live scene where the virtual live room is located. The first items are items associated with the scene events of the live scene. Based on the account information, which is used to indicate the characteristics of the account, the account type is determined. At least one second item that matches the account type is determined from the multiple first items. For any one of the second items, an interaction path for obtaining the second item is constructed.

[0110] In some embodiments, a floating sidebar is displayed in the virtual live room;

[0111] The second display unit 602 is configured to display the floating sidebar in a collapsed state in the virtual live room; in response to an expansion operation on the floating sidebar, information included in the first node of any one of the interaction paths is displayed in the floating sidebar.

[0112] In some embodiments, an interaction component is displayed in the virtual live room;

[0113] The second display unit 602 is configured to display information included in the first node of any one of the interaction paths in the interaction component of the virtual live room; in response to an information switching operation in the interaction component, information included in the first node of another interaction path is displayed in the interaction component.

[0114] In some embodiments, the second display unit 602 is further configured to update the recommended information in response to a target operation, where the target operation is an operation that causes the update of the live scene features.

[0115] In some embodiments, the second display unit 602 is configured to update and display the recommended information in the form of a dynamic tag or a dynamic prompt box in response to a target operation.

[0116] In some embodiments, the second display unit 602 is configured to display a live review page in response to the end of the live broadcast in the virtual live room. The live review page displays the item information of at least one target item, where the target item is an item that meets the preset conditions provided by the virtual live room during the live broadcast.

[0117] An embodiment of the present disclosure provides an information display device. By determining an item matching the live broadcast scenario based on at least one of the scenario type and scenario events corresponding to the live broadcast scenario, and displaying the recommended information of the item in the virtual live broadcast room, personalized recommendation based on the live broadcast scenario is achieved, so that the recommended items can more accurately meet the needs of the audience in the virtual live broadcast room, improving the effectiveness of the recommended information, and further improving the efficiency of information display and transmission.

[0118] It should be noted that for the information display device provided in the above embodiment, only the above division of each functional unit is used for illustration. In actual applications, the above functions can be allocated to different functional units according to needs, that is, the internal structure of the electronic device is divided into different functional units to complete all or part of the functions described above. In addition, the information display device provided in the above embodiment and the information display method embodiment belong to the same concept, and the specific implementation process can be seen in the method embodiment, which will not be elaborated here.

[0119] Regarding the information display device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment related to the method, and will not be elaborated here.

[0120] In an embodiment of the present disclosure, the electronic device can be a terminal or a server. When the electronic device is a terminal, the terminal is used as the execution subject to implement the technical solution provided in the embodiment of the present disclosure; when the electronic device is a server, the server is used as the execution subject to implement the technical solution provided in the embodiment of the present disclosure; or, the technical solution provided in the present disclosure is implemented through the interaction between the terminal and the server. For example, the server obtains the virtual resource quantity required for items in each channel through a price comparison engine, and pushes the target virtual live broadcast room to the terminal, and the terminal displays the target virtual live broadcast room in the information flow interface. The embodiment of the present disclosure does not make any limitations in this regard.

[0121] Figure 7 It is a block diagram of an electronic device shown according to an exemplary embodiment. Generally, the electronic device 700 includes a processor 701 and a memory 702.

[0122] The processor 701 may include one or more processing cores, such as a quad-core processor, an octa-core processor, etc. The processor 701 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), or PLA (Programmable Logic Array). The processor 701 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the wake state, also known as the CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 701 may be integrated with a GPU (Graphics Processing Unit), and the GPU is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 701 may further include an AI (Artificial Intelligence) processor, and the AI processor is used to process computational operations related to machine learning.

[0123] The memory 702 may include one or more computer-readable storage media, and the computer-readable storage media may be non-transitory. The memory 702 may further include high-speed random access memory and non-volatile memory, such as one or more disk storage devices and flash storage devices. In some embodiments, the non-transitory computer-readable storage media in the memory 702 is used to store at least one program code, and the at least one program code is used to be executed by the processor 701 to implement the information display method provided in the method embodiments of the present disclosure.

[0124] In some embodiments, the electronic device 700 may further optionally include: a peripheral device interface 703 and at least one peripheral device. The processor 701, the memory 702, and the peripheral device interface 703 may be connected through a bus or signal lines. Each peripheral device may be connected to the peripheral device interface 703 through a bus, signal lines, or a circuit board. Specifically, the peripheral devices include at least one of a radio frequency circuit 704, a display screen 705, a camera assembly 706, an audio circuit 707, and a power supply 708.

[0125] The peripheral device interface 703 can be used to connect at least one I / O (Input / Output) related peripheral device to the processor 701 and the memory 702. In some embodiments, the processor 701, the memory 702, and the peripheral device interface 703 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 701, the memory 702, and the peripheral device interface 703 can be implemented on a separate chip or circuit board, and this embodiment does not limit this.

[0126] The radio frequency circuit 704 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 704 communicates with the communication network and other communication devices through electromagnetic signals. The radio frequency circuit 704 converts an electrical signal into an electromagnetic signal for transmission, or converts the received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 704 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, and so on. The radio frequency circuit 704 can communicate with other electronic devices through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: metropolitan area network, generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area network, and / or WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 704 may further include a circuit related to NFC (Near Field Communication), and the present disclosure does not limit this.

[0127] The display screen 705 is used to display the UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 705 is a touch display screen, the display screen 705 also has the ability to collect touch signals on or above the surface of the display screen 705. The touch signals can be input to the processor 701 as control signals for processing. At this time, the display screen 705 can also be used to provide virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, there may be one display screen 705, which is provided on the front panel of the electronic device 700; in other embodiments, there may be at least two display screens 705, which are respectively provided on different surfaces of the electronic device 700 or in a foldable design; in still other embodiments, the display screen 705 may be a flexible display screen, which is provided on the curved surface or the folding surface of the electronic device 700. Even, the display screen 705 can also be set to an irregular non-rectangular shape, that is, a special-shaped screen. The display screen 705 can be prepared from materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0128] The camera module 706 is used to collect images or videos. Optionally, the camera module 706 includes a front camera and a rear camera. Generally, the front camera is provided on the front panel of the electronic device, and the rear camera is provided on the back of the electronic device. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth-of-field camera, a wide-angle camera, and a telephoto camera, so as to implement the function of background blurring by fusing the main camera and the depth-of-field camera, the function of panoramic shooting by fusing the main camera and the wide-angle camera, and the VR (Virtual Reality) shooting function or other fused shooting functions. In some embodiments, the camera module 706 may further include a flash. The flash can be a single-color-temperature flash or a two-color-temperature flash. A two-color-temperature flash refers to a combination of a warm-light flash and a cold-light flash, which can be used for light compensation under different color temperatures.

[0129] The audio circuit 707 may include a microphone and a speaker. The microphone is used to collect sound waves of the user and the environment, and convert the sound waves into electrical signals for input to the processor 701 for processing, or input to the radio frequency circuit 704 to achieve voice communication. For the purpose of stereo collection or noise reduction, there may be multiple microphones, which are respectively arranged at different parts of the electronic device 700. The microphone may also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert the electrical signals from the processor 701 or the radio frequency circuit 704 into sound waves. The speaker may be a traditional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert electrical signals into sound waves audible to humans, but also convert electrical signals into sound waves inaudible to humans for uses such as ranging. In some embodiments, the audio circuit 707 may further include a headphone jack.

[0130] The power supply 708 is used to supply power to each component in the electronic device 700. The power supply 708 may be alternating current, direct current, a disposable battery or a rechargeable battery. When the power supply 708 includes a rechargeable battery, the rechargeable battery may support wired charging or wireless charging. The rechargeable battery may also be used to support fast charging technology.

[0131] Those skilled in the art can understand that Figure 7 the structure shown in

[0132] does not constitute a limitation on the electronic device 700, and may include more or fewer components than shown in the figure, or combine certain components, or adopt different component arrangements.

[0133] A computer program product includes a computer program, and when the computer program is executed by a processor, the above information display method is implemented.

[0134] After considering the specification and practicing the invention disclosed herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. The present disclosure is intended to cover any variations, uses, or adaptations of the present disclosure, which follow the general principles of the present disclosure and include known common general knowledge or conventional technical means in the technical field not disclosed by the present disclosure. The specification and embodiments are only regarded as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0135] It should be understood that the present disclosure is not limited to the exact structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. An information display method, characterized in that: The method comprises: Display virtual live room; Based on the live broadcast scene characteristics of the live broadcast scene in which the virtual live broadcast room is located, recommended information is displayed in the virtual live broadcast room, and the live broadcast scene characteristics are used to indicate at least one of the scene type and scene event corresponding to the live broadcast scene, and the items displayed in the recommended information match the live broadcast scene.

2. The information display method according to claim 1, characterized in that: The displaying of recommendation information in the virtual live broadcast room based on the live broadcast scene characteristics of the live broadcast scene in which the virtual live broadcast room is located includes: Based on the live broadcast scene characteristics of the live broadcast scene in which the virtual live broadcast room is located, determining at least one interaction path, the interaction path includes a plurality of nodes, and the last node in the interaction path is used to obtain items provided by the virtual live broadcast room; The information included in the first node in any interactive path is displayed in the virtual live broadcast room, and the information included in the first node is used to recommend items obtained through the interactive path.

3. The information display method according to claim 2, characterized in that: The determining at least one interaction path based on the live broadcast scene characteristics of the live broadcast scene in which the virtual live broadcast room is located includes: Based on the live broadcast scene characteristics of the live broadcast scene in which the virtual live broadcast room is located, determining a plurality of first objects, where the first objects are objects associated with the scene events of the live broadcast scene; Determining an account type based on the account information, wherein the account information is used to indicate characteristics of the account; Determining at least one second item matching the account type from among the plurality of first items; For any second item, an interaction path for obtaining the second item is constructed.

4. The information display method according to claim 2, characterized in that: A floating sidebar is displayed in the virtual live broadcast room; The information included in the first node in any interactive path displayed in the virtual live broadcast room includes: Displaying a floating sidebar in a collapsed state in the virtual live broadcast room; In response to an expansion operation on the floating sidebar, information included in the first node in any one of the interaction paths is displayed in the floating sidebar.

5. The information display method according to claim 2, characterized in that: An interactive component is displayed in the virtual live broadcast room; The information included in the first node in any interactive path displayed in the virtual live broadcast room includes: Displaying information included in the first node in any interactive path in the interactive component of the virtual live broadcast room; In response to the information switching operation in the interactive component, information included in the first node in another interactive path is displayed in the interactive component.

6. The information display method according to claim 1, characterized in that: The method further comprises: In response to a target operation, the recommendation information is updated, where the target operation is an operation that causes the live scene feature to be updated.

7. The information display method according to claim 1, characterized in that: The method further comprises: In response to the virtual live broadcast room ending the live broadcast, a live broadcast review page is displayed, and the live broadcast review page displays item information of at least one target item, and the target item is an item that meets preset conditions and is provided by the virtual live broadcast room during the live broadcast.

8. An information display device, characterized in that: The device comprises: A first display unit is configured to display a virtual live broadcast room; The second display unit is configured to display recommendation information in the virtual live broadcast room based on the live broadcast scene characteristics of the live broadcast scene in which the virtual live broadcast room is located, and the live broadcast scene characteristics are used to indicate at least one of the scene type and scene event corresponding to the live broadcast scene, and the items displayed in the recommendation information match the live broadcast scene.

9. An electronic device, characterized in that: The electronic device comprises: one or more processors; a memory for storing program code executable by the processor; The processor is configured to execute the program code to implement the information display method according to any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method according to any one of claims 1 to 7.

11. A computer program product, comprising a computer program, wherein when the computer program is executed by a processor, the information display method according to any one of claims 1 to 7 is implemented.

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