Game advertisement pushing method and device, electronic equipment and storage medium

Abstract

The invention discloses a game advertisement pushing method and device, electronic equipment and a computer readable storage medium, according to the embodiment of the invention, a game preparation interface corresponding to a preparation stage of game match is displayed in a graphical user interface, and the game preparation interface comprises an advertisement area and a preparation area; the preparation area is used for setting related game information before the game is started; and in response to the advertisement pushing trigger event, displaying the target game advertisement in the advertisement area, so that the advertisement pushing effect can be improved.

Description

Technical Field

[0001] The present disclosure relates to the field of game technology, and in particular to a method, device, electronic device, and storage medium for pushing game advertisements. Background Art

[0002] Driven by the internet, the continuous development and evolution of hardware and software technologies have led to the emergence of smart devices and software. Simultaneously, a large number of games with diverse themes have emerged to meet user needs. With the vigorous development of various technologies in the gaming industry, people are placing greater emphasis on gaming experience.

[0003] Currently, game ads are generally pushed automatically when the game is launched. However, the automatic pop-up ads sometimes interfere with players, thus weakening the effect of the ad push. Summary of the Invention

[0004] The embodiments of the present application provide a game advertisement push method, device, electronic device, and storage medium, which can improve the advertisement push effect.

[0005] In a first aspect, an embodiment of the present application provides a method for pushing game advertisements, wherein a graphical user interface is provided through a terminal device, and the method includes:

[0006] Displaying a game preparation interface corresponding to the preparation stage of the game in the graphical user interface, the game preparation interface including an advertising area and a preparation area, the preparation area being used to set relevant game information before the game begins;

[0007] In response to the advertisement push triggering event, the target game advertisement is displayed in the above-mentioned advertisement area.

[0008] In a second aspect, an embodiment of the present application provides a game advertisement push device, which provides a graphical user interface through a terminal device, and the device includes:

[0009] An interface display module, configured to display a game preparation interface corresponding to the game preparation phase in the graphical user interface, wherein the game preparation interface includes an advertising area and a preparation area, wherein the preparation area is used to set relevant game information before the game begins;

[0010] The advertisement display module is used to display the target game advertisement in the above-mentioned advertisement area in response to the advertisement push triggering event.

[0011] In a third aspect, an embodiment of the present application further provides an electronic device, comprising a memory storing a plurality of instructions; a processor loading instructions from the memory to execute the steps of any one of the game advertisement push methods provided in the embodiment of the present application.

[0012] In a fourth aspect, an embodiment of the present application further provides a computer-readable storage medium, which stores a plurality of instructions suitable for loading by a processor to execute the steps of any one of the game advertising push methods provided in the embodiment of the present application.

[0013] In a fifth aspect, an embodiment of the present application further provides a computer program product, including a computer program or instructions, which, when executed by a processor, implements the steps of any one of the game advertisement push methods provided in the embodiments of the present application.

[0014] By adopting the solution of the embodiment of the present application, a graphical user interface can be provided through the terminal device, and a game preparation interface corresponding to the preparation stage of the game match is displayed in the above-mentioned graphical user interface, and the above-mentioned game preparation interface includes an advertising area and a preparation area, and the above-mentioned preparation area is used to set relevant game information before the start of the above-mentioned game match; in response to an advertising push triggering event, the target game advertisement is displayed in the above-mentioned advertising area, thereby increasing the exposure of the pushed advertisement by pushing the advertisement in the preparation stage of the game match, and by displaying the pushed advertisement in a specific area of ​​the game preparation interface, the game preparation interface can be kept simple and will not interfere with the operations that players need to perform in the game preparation interface, thereby improving the overall advertising push effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the following briefly introduces the drawings required for use in the description of the embodiments. Obviously, the drawings described below are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

[0016] Figure 1 This is a flow chart of an embodiment of the method for pushing game advertisements provided in the embodiments of the present application;

[0017] Figure 2 This is a schematic diagram of the game preparation interface provided in an embodiment of the present application;

[0018] Figure 3 This is a schematic diagram of a target game advertisement display provided in an embodiment of the present application;

[0019] Figure 4 This is another target game advertisement display schematic diagram provided in an embodiment of the present application;

[0020] Figure 5 This is a schematic diagram of the background content of the preparation area provided in the embodiments of the present application;

[0021] Figure 6This is another target game advertisement display diagram provided in an embodiment of the present application;

[0022] Figure 7 This is a structural diagram of a game advertisement pushing device provided in an embodiment of the present application;

[0023] Figure 8 It is a structural diagram of the electronic device provided in the embodiment of the present application. DETAILED DESCRIPTION

[0024] The technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without making creative work are within the scope of protection of this application. At the same time, in the description of the embodiments of the present application, the terms "first", "second", etc. are only used to distinguish the descriptions and cannot be understood as indicating or implying relative importance. Thus, the features defined as "first" and "second" may explicitly or implicitly include one or more features. In the description of the embodiments of the present application, the meaning of "multiple" is two or more, unless otherwise clearly and specifically defined.

[0025] Before explaining the embodiments of the present application in detail, some terms involved in the embodiments of the present application are first explained.

[0026] The term "graphical user interface" refers to a graphical user interface (GUI) generated by executing a software application on a processor of a mobile terminal or other terminal and rendering it on a display. It can be a display screen interface of a terminal device. The graphical user interface can include a UI interface for player interaction and a game screen. The UI interface can include game controls (e.g., skill controls, movement controls, function controls, etc.), indicators (e.g., direction indicators, character indicators, etc.), information display areas (e.g., kill count, match time, etc.), or game settings controls (e.g., system settings, store, gold coins, etc.). In an optional embodiment, the game screen is the display screen corresponding to the virtual scene displayed by the terminal device. The game screen can present the entire virtual scene, or only a portion of the virtual scene if the virtual scene is relatively large. The virtual scene includes multiple static virtual objects, specifically including ground, mountains, rocks, vegetation, buildings, etc., as well as multiple dynamic virtual objects, such as game characters, NPC characters, AI characters, and other virtual objects that execute game logic in the virtual scene.

[0027] Embodiments of the present application provide a game advertisement push method, device, electronic device, and computer-readable storage medium.

[0028] Specifically, this embodiment will be described from the perspective of a game advertisement push device. The game advertisement push device can be integrated into an electronic device. That is, the game advertisement push method of the embodiment of the present application can be executed by an electronic device. Optionally, the electronic device can include a terminal device. The terminal device can be a mobile phone, tablet computer, smart Bluetooth device, laptop computer, game console, or personal computer (PC).

[0029] The game advertisement push method provided in the embodiments of the present application can be applied, for example, to a game advertisement push system. The game advertisement push system can include a player terminal device and a server. The terminal device can be a device that includes both receiving and transmitting hardware, i.e., a device that has receiving and transmitting hardware capable of performing two-way communication over a two-way communication link. The player terminal device and the server can communicate two-way via a network.

[0030] Optionally, the server may be a standalone server, or a server network or server cluster consisting of servers, including but not limited to a computer, a network host, a single network server, a set of multiple network servers, or a cloud server consisting of multiple servers. A cloud server is composed of a large number of computers or network servers based on cloud computing.

[0031] In one embodiment of the present disclosure, the game advertisement push method can be run on a local terminal device or a server. When the game interaction method is run on a server, the method can be implemented and executed based on a cloud interaction system, wherein the cloud interaction system includes a server and a client device.

[0032] In an optional embodiment, various cloud applications can be run under the cloud interaction system, such as cloud games. Taking cloud games as an example, cloud games refer to a gaming method based on cloud computing. In the cloud game operation mode, the operating body of the game program and the main body of the game screen presentation are separated. The storage and operation of the interactive methods in the game are completed on the cloud game server. The role of the client device is to receive and send data and present the game screen. For example, the client device can be a display device with data transmission function close to the user side, such as a mobile terminal, TV, computer, PDA, etc.; but the cloud game server in the cloud is responsible for information processing. When playing the game, the player operates the client device to send operation instructions to the cloud game server. The cloud game server runs the game according to the operation instructions, encodes and compresses the game screen and other data, and returns it to the client device through the network. Finally, the client device decodes and outputs the game screen.

[0033] In an optional embodiment, taking a game as an example, a local terminal device stores a game program and is used to present the game screen. The local terminal device is used to interact with the player through a graphical user interface, that is, conventionally downloading and installing the game program through an electronic device and running it. The local terminal device can provide the graphical user interface to the player in a variety of ways, for example, it can be rendered and displayed on the terminal's display screen, or provided to the player through holographic projection. For example, the local terminal device may include a display screen and a processor, the display screen is used to present the graphical user interface, the graphical user interface includes the game screen, and the processor is used to run the game, generate the graphical user interface, and control the display of the graphical user interface on the display screen.

[0034] The following is a detailed description of each step in conjunction with the accompanying drawings. In this embodiment, the execution subject is a terminal device. It should be noted that the order in which the following embodiments are described does not limit the preferred order of the embodiments. Although the flowcharts illustrate a logical order, in some cases, the steps shown or described may be performed in a different order than that shown in the accompanying drawings.

[0035] The game advertisement push method of this embodiment improves the advertisement push effect by displaying a game preparation interface corresponding to the preparation stage of the game match in the above-mentioned graphical user interface, wherein the above-mentioned game preparation interface includes an advertisement area and a preparation area, and the above-mentioned preparation area is used to set relevant game information before the above-mentioned game match starts; in response to an advertisement push triggering event, the target game advertisement is displayed in the above-mentioned advertisement area.

[0036] Please refer to Figure 1 Taking a terminal as an example, this embodiment provides a method for pushing game advertisements. The method provides a graphical user interface through a terminal device. The specific process of the method for pushing game advertisements can be as follows: Steps 101 to 102, wherein:

[0037] Step 101: Display a game preparation interface corresponding to the preparation stage of the game in the above-mentioned graphical user interface. The above-mentioned game preparation interface includes an advertising area and a preparation area. The above-mentioned preparation area is used to set relevant game information before the above-mentioned game starts.

[0038] The above-mentioned game matches are used to instruct the current player to complete a specific task in a specific virtual game environment.

[0039] It should be noted that a game match may include at least a preparation phase and a game phase. The preparation phase is used for the current player to prepare for the game match so that the player can complete the player's specific game tasks after entering the game phase based on the game preparation made in the preparation phase.

[0040] In this embodiment, a preparation area is set up in the game preparation interface corresponding to the preparation stage, so that players can set relevant game information before the start of the game in the preparation area, where the relevant game information includes but is not limited to the current player's team information, the game character controlled by the current player and the character attribute information of the game character, the game scene information of the game, etc.

[0041] Specifically, for the preparation area, the current player's team information means that players can team up in the preparation area to form a game team with other players; the current player selects and edits the attributes of the game character controlled by the current player to obtain the game character controlled by the current player and the character attribute information of the game character.

[0042] In this embodiment, an advertising area is further provided on the game preparation interface corresponding to the preparation stage. The advertising area is used to display game advertisements. Since the preparation stage is a stage that must be experienced in the progress of the game, by adding an advertising area in this preparation stage which is the core scene of the game, advertisements can be pushed in the core scene of the game to increase the exposure of the advertisement content. Moreover, by pushing advertisement content only in the advertising area, the game preparation interface can be kept simple, without interfering with the operations that players need to perform in the game preparation interface, thereby improving the overall advertisement push effect.

[0043] It is understandable that by introducing the advertising area in the preparation stage, it is possible to avoid the situation where players lose the direct access to the pushed advertising content after closing the splash screen advertisement, and subsequent players may forget the content during the game, thereby increasing the effect of dynamic commercial push.

[0044] For example, Figure 2 As shown, in Figure 2 In the game preparation interface shown, the triangle area A on the left side of the figure is the advertising area, and the remaining area except area A, that is, area B, is the preparation area. Figure 2 The game character displayed in the game is the game character controlled by the player. The player can Figure 2 The team is formed in the preparation area shown. Currently, the team only has the game characters controlled by the players.

[0045] Step 102: In response to the advertisement push triggering event, display the target game advertisement in the advertisement area.

[0046] The above-mentioned advertisement push triggering event is used to indicate an event that triggers the display of an advertisement in the advertisement area.

[0047] Among them, the above-mentioned target game advertisement is a game advertisement pushed to the current player. The target game advertisement may be related to the game activities and / or virtual game products associated with the game match, or may be unrelated to the game activities and / or virtual game products associated with the game match. The specific setting can be made according to needs and is not limited here.

[0048] Among them, the game activities associated with the above-mentioned game games include but are not limited to game activities associated with the game games themselves, game activities associated with the game characters controlled by the current player in the game games, etc., such as competition-type, exploration-type, construction-type game activities, etc.; the virtual game products associated with the above-mentioned game games include but are not limited to virtual game products associated with the game games themselves, virtual game products associated with the game characters controlled by the current player in the game games, etc., such as virtual clothing, virtual props, virtual pets, etc.

[0049] In this embodiment, after the advertisement push triggering event is triggered, the target game advertisement can be displayed in the above-mentioned advertisement area to promote the exposure rate of commercial content and the increase of player transaction rate while ensuring the simplicity of the interface display, so that the current player can intuitively see the pushed advertisement, and it does not interfere with the player's operations in the game preparation interface, which can improve the overall advertisement push effect.

[0050] For example, based on Figure 2 In the example shown, the terminal can respond to the advertisement push trigger event to display the following Figure 3 The target game ads shown, Figure 3 The targeted game advertisement is displayed in the left triangular advertisement area shown.

[0051] It should be noted that the number of target game ads pushed in the ad area can be set according to demand. For example, only one target game ad is pushed at a time to avoid too many ad slots appearing at the same time, which would weaken the push effect.

[0052] In some embodiments, the above-mentioned advertisement push triggering event may be generated by the player behavior of the current player, or may be generated by a trigger mechanism pre-set on the terminal. The specific setting may be made according to the needs and is not limited here.

[0053] Specifically, the advertising push trigger event can be triggered by the player behavior of the current player in the following ways, including but not limited to: the current player performs a specific operation on the graphical user interface to trigger it, such as operating the advertising push trigger control provided on the graphical user interface to trigger the advertising push trigger event; the current player performs a specific operation on the external input device associated with the electronic device to which the graphical user interface belongs (the terminal in this embodiment) to trigger it, and the external input device can be a mouse, keyboard, etc.; the above-mentioned advertising push trigger event can also be triggered by the terminal by monitoring the controlled virtual character controlled by the current player to perform specific behavior, etc., which can be set specifically according to needs and is not limited here.

[0054] Specifically, the advertising push trigger event can be triggered by a trigger mechanism pre-set on the terminal in a manner that may include but is not limited to: the terminal can trigger the advertising push trigger event when the current time meets the preset trigger timing through a preset trigger timing, wherein the preset trigger timing can be a specific length of time after entering the preparation stage; the terminal can trigger the advertising push trigger event when the player behavior data is monitored to meet the preset trigger conditions through preset trigger conditions, for example, when a virtual game product associated with the controlled game character controlled by the player is received, an event of pushing the game advertisement corresponding to the associated virtual game product is triggered, etc. The specific settings can be made according to needs and are not limited here.

[0055] Exemplarily, the above-mentioned display of the target game advertisement in the above-mentioned advertising area in response to the advertising push triggering event may include: displaying the target game advertisement in the above-mentioned advertising area in response to the player account corresponding to the above-mentioned terminal device entering the above-mentioned preparation stage and the stay time in the above-mentioned preparation stage meeting the preset stay time threshold.

[0056] Among them, the above-mentioned preset stay time threshold can be set according to needs and is not limited here. For example, the preset stay time threshold is set to 2 seconds, that is, when the player account enters the game preparation interface and stays in the game preparation interface for 2 seconds, an advertisement is pushed.

[0057] In some embodiments, the advertising content of the aforementioned target game advertisement includes, but is not limited to, textual description information of the target game advertisement, the effective participation time of the target game advertisement, an advertisement image of the target game advertisement, and controls for interacting with the target game advertisement, etc., which can be set according to needs and are not limited here. Specifically, corresponding information display positions can be configured in the advertising area for different information in the advertising content, such as two lines or one line in the advertising area, and different information in the advertising content can also be adapted for multiple languages. The maximum number of text messages in the advertising content can also be limited, etc., which can be set according to needs and are not limited here.

[0058] Among them, the above-mentioned text description information is used to describe the target game advertisement, such as describing the welfare resources that players can obtain from the game activities and / or virtual game products indicated by the target game advertisement, such as "Get XX for free", "Clothing recommendation", "Buy one get one free", etc.

[0059] Among them, the above-mentioned effective participation time is used to indicate the effective time for participating in the target game advertisement. If the target game advertisement is a limited-time advertisement, it is necessary to participate in the advertising activity of the target game advertisement within the effective participation time.

[0060] Among them, the above-mentioned advertising image is used to display the content product indicated by the target game advertisement in the form of an image, and to display the product, such as the style of the product, the effect that the product can achieve, etc. The advertising image can be a static graphic content or a dynamic graphic content.

[0061] Among them, the above-mentioned control is used to be triggered to interact with the target game advertisement. For example, a control can be set to jump to the advertisement details page of the target game advertisement. The advertisement details page includes detailed introduction information of the target game advertisement and the advertising activity participation control of the target game advertisement. If the target game advertisement is an advertisement for virtual game products, then the advertising activity participation control can be a transaction control for virtual game products.

[0062] For example, Figure 3 As shown, setting target game advertising is Figure 3 If the virtual clothing shown is Figure 3 The virtual clothing in the Figure 3 A control consisting of "Go" text and an arrow guide in the form of a button. Triggering this control redirects you to the ad details page for the target game ad. The arrow guide may indicate the ad area, or the "Go" text may be triggered to redirect you to the ad details page for the target game ad.

[0063] For example, Figure 4 As shown, setting target game advertising is Figure 4 For a game event, the text description information includes the event title, the stage display information (such as "stage name + in progress!") and the game information (such as the current game situation, including the current game number and BO information), etc. Figure 4 The event title "MRC", the schedule stage display information "Semi-finals in progress!", the current game number "Game 3", and the BO information "·····" below "Game 3" need to be designed with an empty state and a lit state; the lit state is adapted according to the scores of both sides, and the color of the lit state can be changed synchronously according to the player's accessibility settings; the advertising image is Figure 4 The event logo, the "team flags" of both teams and the "team abbreviations" can be distinguished by different colors, such as red and blue. The abbreviation color needs to follow the player's accessibility settings and change colors synchronously; the control is Figure 4 A control consisting of "Go" text and an arrow guide in the form of a button. Triggering this control redirects you to the ad details page for the target game ad. The arrow guide may indicate the ad area, or the "Go" text may be triggered to redirect you to the ad details page for the target game ad.

[0064] In some embodiments, the advertisement content and / or advertisement style of the above-mentioned target game advertisement may be determined based on the game activities and / or virtual game commodities associated with the game match.

[0065] Specifically, the above-mentioned display of the target game advertisement in the above-mentioned advertising area in response to the advertising push triggering event may include: obtaining the game activities and / or virtual game products associated with the above-mentioned game match in response to the advertising push triggering event; determining the advertising content of the target game advertisement to be pushed based on the above-mentioned game activities and / or the above-mentioned virtual game products; and displaying the above-mentioned target game advertisement in the above-mentioned advertising area based on the advertising content of the target game advertisement to be pushed.

[0066] For example, corresponding text description information, advertising activity period, advertising images and controls can be pre-configured for game activities and / or virtual game products. When the corresponding game activities and / or virtual game products are triggered to be displayed, the corresponding effective participation time can be determined based on the advertising activity period and the triggering display timing, and then the advertising content of the target game advertisement can be determined.

[0067] In some embodiments, the advertising style of the target game advertisement matches the display style of the regional content of the preparation area, wherein the regional content includes but is not limited to background content, character style of the controlled virtual character, etc. For example, the advertising background in the advertising style can be matched with the background content in the regional content of the preparation area to provide players with a better visual experience when pushing advertisements.

[0068] For example, Figure 5 As shown, compared with Figure 3 The contents of the preparation area in Figure 5 The preparation area in the set has specific background content, which can be based on Figure 5 The background content in Figure 5 Match the advertising background of the target game advertisement in the advertising area.

[0069] In some embodiments, during the display of the target game advertisement, a looping animation effect may be displayed. The looping animation effect may be personalized based on the target game advertisement so that the looping animation effect is more closely aligned with the target game advertisement.

[0070] In some embodiments, an entry animation can be designed for the target game advertisement when the target game advertisement is displayed and / or a corresponding exit animation can be designed for the target game advertisement after the advertisement is played. For example, Figure 6 The fade-in animation shown, the entry animation and the exit animation can be set according to needs and are not limited here. Among them, the entry animation and / or exit animation of different game advertisements can be the same or different.

[0071] Specifically, corresponding entry animations can be designed for different game advertisements to attract the current player's attention when the advertisement enters. For example, an association relationship can be established between the advertisement type of the game advertisement and the entry animation, so as to determine the target entry animation corresponding to the advertisement type of the target game advertisement based on the association relationship, so that the target game advertisement can be displayed with the target entry animation when the target game advertisement is displayed in the advertising area.

[0072] Specifically, corresponding exit animations can be designed for different game advertisements to attract the attention of current players when the advertisement exits. For example, an association relationship between the advertisement type of the game advertisement and the exit animation can be established to determine the target exit animation corresponding to the advertisement type of the target game advertisement based on the association relationship, so that the target game advertisement can be displayed with the target exit animation when the target game advertisement is displayed in the advertisement area.

[0073] In some embodiments, a default display status can be configured for game advertisements, such as whether to configure whether to display the game advertisements for a limited time. Thus, game advertisements have two states: limited-time display and non-limited-time display. The limited-time advertisement indicates that there is an advertisement with a certain display time, while the non-limited-time advertisement does not have a display time and can always be displayed in the advertisement area. Therefore, the timing for canceling the display of the game advertisement can be determined based on the limited-time feature of the game advertisement. If it is a limited-time advertisement, the display of the game advertisement in the advertisement area can be canceled based on the remaining display time of the advertisement. If it is a non-limited-time advertisement, the game advertisement is permanently displayed in the advertisement area, and the display of the game advertisement in the advertisement area is canceled only when the preparation stage ends or the player jumps to the advertisement details page corresponding to the advertisement.

[0074] Specifically, the above-mentioned target game advertisement is set with a corresponding display duration, which is used to indicate the display duration of the target game advertisement. The display duration can be set according to needs and is not limited here. The above-mentioned method also includes: providing a countdown mark for the above-mentioned target game advertisement in the above-mentioned advertising area, and updating the above-mentioned countdown mark based on the display duration of the above-mentioned target game advertisement, that is, continuing to reduce the remaining display duration of the target game advertisement as time passes, so that the above-mentioned countdown mark indicates the remaining display duration of the above-mentioned target game advertisement in real time, that is, the advertisement countdown for displaying the target game advertisement.

[0075] In this embodiment, the remaining display time of the target game advertisement is indicated by a countdown mark, so as to prompt the player to clearly know the timing for canceling the display of the target game advertisement, thereby prompting the player to speed up the decision-making process.

[0076] The countdown mark may be displayed through at least one type of information such as text, characters, or images.

[0077] Specifically, the countdown indicator includes a progress bar, such as Figure 5 A progress bar is shown above the advertising area, and the progress value on the progress bar is used to indicate the remaining display time of the target game advertisement.

[0078] Furthermore, the above method also includes: in response to the above remaining display time being less than a preset display time threshold, canceling the display of the above target game advertisement in the above advertising area, indicating that the player has not operated the target game advertisement within a certain period of time when the target game advertisement is displayed in the advertising area, and the display of the target game advertisement needs to be canceled.

[0079] Among them, the above-mentioned preset display time threshold can be set according to needs and is not limited here. For example, the preset display time threshold is 0, that is, when the remaining display time is 0, the display of the target game advertisement is cancelled.

[0080] In some embodiments, during the game preparation stage, players may need to leave the game preparation interface corresponding to the game preparation stage and go to other interfaces. In order to better deal with the situation where players leave midway, it can be configured to pause or continue updating the remaining display time of the target game advertisement when the player leaves midway. The specific selection can be made according to needs and is not limited here.

[0081] Specifically, the above method also includes: when displaying the target game advertisement on the game preparation interface, if the remaining display time has not ended, in response to the player account corresponding to the above terminal device leaving the game preparation interface, the remaining display time of the above target game advertisement continues to be updated in response to the player account leaving the above game preparation interface, that is, the remaining display time of the target game advertisement continues to decrease with the passage of time, and in response to the player account re-entering the game preparation interface, in response to the above player account re-entering the above game preparation interface, and the above remaining display time is not less than the preset display time threshold, the game preparation interface corresponding to the above game match is displayed, and the above target game advertisement continues to be displayed in the above advertising area of ​​the above game preparation interface.

[0082] In some embodiments, the game preparation interface further includes an operation identifier, which is used to indicate the real-time operation position of the player account corresponding to the terminal device on the game preparation interface. The operation identifier may include but is not limited to the cursor of the mouse or handle, the focus of the handle, etc.

[0083] Specifically, the above method also includes: in response to the moving operation of the above operation identifier, controlling the display position of the above operation identifier on the above game preparation interface; in response to the above operation identifier being in the above advertising area, such as configuring a hover state for the game advertisement, triggering the hover state of the game advertisement when the cursor corresponding to the mouse hovers over the advertising area, indicating that the player may currently be paying attention to the target game advertisement, for example, the player is deciding whether to interact with the target game advertisement, so it is necessary to suspend updating the remaining display time indicated by the above countdown identifier, that is, the advertisement countdown is paused.

[0084] Furthermore, after pausing the update of the remaining display time indicated by the above-mentioned countdown logo, it also includes: in response to the moving operation of the above-mentioned operation logo, controlling the movement of the display position of the above-mentioned operation logo on the above-mentioned game preparation interface; in response to the above-mentioned operation logo not being in the above-mentioned advertising area, it indicates that the player is no longer paying attention to the target game advertisement, and it is necessary to continue to update the remaining display time indicated by the above-mentioned countdown logo.

[0085] In some embodiments, a detail triggering state can be configured for a game advertisement. After displaying the target game advertisement in the above-mentioned advertisement area, it also includes: responding to a triggering operation on the above-mentioned target game advertisement to trigger the detail triggering state of the game advertisement, displaying the advertisement detail page corresponding to the above-mentioned target game advertisement, and realizing detailed display of the target game advertisement.

[0086] The trigger operation is used to indicate that the current player wants to interact with the target game advertisement. The trigger operation may be an operation on any area where the target game advertisement is located or a corresponding control in the target game advertisement.

[0087] Specifically, the trigger operation can be a click operation, such as a single-click operation, a double-click operation, or a press operation, such as pressing for a preset time, or a quick gesture operation, etc. The specific setting can be made according to needs and is not limited here.

[0088] For example, players can trigger the target game advertisement through the above-mentioned operation identifier, such as clicking when the control operation identifier is at the jump control position of the advertisement area to display the advertisement details page, or further display a corresponding confirmation pop-up window to display the advertisement details page by making further confirmation in the confirmation pop-up window.

[0089] It should be noted that after jumping from the game preparation interface to the ad details page, if the player clicks the back button, the page return logic configured on the ad details page can be used to switch to display the previous page of the ad details page instead of returning to the game preparation interface, or the player can jump to the game preparation interface. The specific settings can be made according to needs and are not limited here.

[0090] It is understandable that in the process of jumping from the game preparation interface to the advertisement details page, if an abnormal situation occurs, such as a poor network environment or the advertisement details page of the target game advertisement has disappeared, resulting in an error in jumping to the advertisement details page, making it impossible to jump to the advertisement details page, a jump abnormality message will be displayed on the graphical user interface to indicate to the current player through the jump abnormality message that the page jump corresponding to the target game advertisement has failed.

[0091] In some embodiments, a target game advertisement may be pushed at least once during the preparation phase. For example, a corresponding advertisement push duration is configured for each target game advertisement, and the advertisement push duration must be less than or equal to the preparation phase duration. Thus, during the preparation phase, if the advertisement push duration of the target game advertisement meets the requirements, the next new game advertisement may be displayed, or no new game advertisement may be displayed. The specific settings may be made according to the needs and are not limited here.

[0092] Specifically, after canceling the target game advertisement in the advertisement area, the method further includes: continuing to display a new game advertisement in the advertisement area, thereby attracting the attention of players by dynamically displaying advertisement content.

[0093] In some embodiments, since the game game also includes a game stage located after the preparation stage, and the game stage is used for players to complete specific game tasks in the game game, the above method also includes: in response to the end event of the above preparation stage, displaying the game game interface corresponding to the game stage of the above game game on the above graphical user interface.

[0094] Among them, the end event of the above-mentioned preparation stage is used to indicate the event of the end of the above-mentioned preparation stage. The end event of the preparation stage can be triggered by setting a preparation completion control for the preparation stage and triggering the preparation completion control by the player. The end event of the preparation stage can also be triggered by setting a preparation duration for the preparation stage and monitoring the duration of the preparation stage to meet the preparation duration. The specific setting can be made according to needs and is not limited here.

[0095] Among them, the above-mentioned game match interface is the interface that needs to be presented during the game match stage. The current player can perform corresponding operations on the game match interface to complete specific game tasks of the game match.

[0096] As can be seen from the above content, a graphical user interface is provided by the terminal device, and a game preparation interface corresponding to the preparation stage of the game match is displayed in the above graphical user interface. The above game preparation interface includes an advertising area and a preparation area. The above preparation area is used to set relevant game information before the start of the above game match; in response to an advertising push trigger event, the target game advertisement is displayed in the above advertising area, thereby increasing the exposure of the pushed advertisement by pushing the advertisement in the preparation stage of the game match, and by displaying the pushed advertisement in a specific area of ​​the game preparation interface, the game preparation interface is kept simple and does not interfere with the operations that players need to perform in the game preparation interface, thereby improving the overall advertising push effect.

[0097] This embodiment also provides a game advertisement pushing device, which provides a graphical user interface through a terminal device. The game advertisement pushing device can be integrated into the terminal device. Figure 7 As shown, the game advertisement pushing device may include:

[0098] An interface display module 701 is configured to display a game preparation interface corresponding to the game preparation phase in the graphical user interface. The game preparation interface includes an advertising area and a preparation area. The preparation area is used to set relevant game information before the game begins.

[0099] The advertisement display module 702 is configured to display a target game advertisement in the advertisement area in response to an advertisement push triggering event.

[0100] In some embodiments, the target game advertisement is set with a corresponding display duration, and the game advertisement push device further includes a logo display module, which is specifically configured to:

[0101] A countdown indicator for the target game advertisement is provided in the advertisement area, and the countdown indicator is updated based on the display duration of the target game advertisement, so that the countdown indicator indicates the remaining display duration of the target game advertisement in real time.

[0102] In some embodiments, the countdown indicator includes a progress bar, and the progress value on the progress bar is used to indicate the remaining display time of the target game advertisement.

[0103] In some embodiments, the game advertisement pushing device further includes a judgment module, which is specifically configured to:

[0104] In response to the remaining display time being less than a preset display time threshold, the target game advertisement is canceled from being displayed in the advertisement area.

[0105] In some embodiments, the advertisement display module 702 is further configured to:

[0106] Continue to display new game ads in the above advertising area.

[0107] In some embodiments, the game advertisement pushing device further includes a duration updating module, which is specifically configured to:

[0108] In response to the player account corresponding to the terminal device leaving the game preparation interface, continuing to update the remaining display time of the target game advertisement;

[0109] In response to the player account entering the game preparation interface again, and the remaining display time is not less than the preset display time threshold, the game preparation interface corresponding to the game match is displayed, and the target game advertisement continues to be displayed in the advertising area of ​​the game preparation interface.

[0110] In some embodiments, the game preparation interface further includes an operation identifier, which is used to indicate the real-time operation position of the player account corresponding to the terminal device on the game preparation interface; the game advertisement push device further includes an identifier movement module, which is specifically used to:

[0111] In response to a movement operation on the operation mark, controlling the movement of a display position of the operation mark on the game preparation interface;

[0112] In response to the operation identifier being within the advertisement area, updating of the remaining display time indicated by the countdown identifier is paused.

[0113] In some embodiments, the identification movement module is further specifically used to:

[0114] In response to a movement operation on the operation mark, controlling the movement of a display position of the operation mark on the game preparation interface;

[0115] In response to the operation identifier not being within the advertisement area, the remaining display time indicated by the countdown identifier continues to be updated.

[0116] In some embodiments, the game advertisement pushing device further includes a page display module, which is specifically configured to:

[0117] In response to the triggering operation on the target game advertisement, an advertisement details page corresponding to the target game advertisement is displayed.

[0118] In some embodiments, the advertisement display module 702 is specifically configured to:

[0119] In response to the player account corresponding to the above-mentioned terminal device entering the above-mentioned preparation stage, and the stay time in the above-mentioned preparation stage meets the preset stay time threshold, the target game advertisement is displayed in the above-mentioned advertising area.

[0120] In some embodiments, the game advertisement pushing device further includes an event triggering module, and the event triggering module is specifically configured to:

[0121] In response to the end event of the above-mentioned preparation phase, the game game interface corresponding to the game phase of the above-mentioned game game is displayed on the above-mentioned graphical user interface.

[0122] In some embodiments, the interface display module 701 is further used to:

[0123] In response to an advertisement push triggering event, obtaining game activities and / or virtual game products associated with the game match;

[0124] Determining the advertising content of the target game advertisement to be pushed based on the game activity and / or the virtual game product;

[0125] Based on the advertisement content of the target game advertisement to be pushed, the target game advertisement is displayed in the advertisement area.

[0126] In some embodiments, the advertisement style of the target game advertisement matches the display style of the area content of the preparation area.

[0127] As can be seen from the above content, a graphical user interface is provided by the terminal device, and a game preparation interface corresponding to the preparation stage of the game match is displayed in the above graphical user interface. The above game preparation interface includes an advertising area and a preparation area. The above preparation area is used to set relevant game information before the start of the above game match; in response to an advertising push trigger event, the target game advertisement is displayed in the above advertising area, thereby increasing the exposure of the pushed advertisement by pushing the advertisement in the preparation stage of the game match, and by displaying the pushed advertisement in a specific area of ​​the game preparation interface, the game preparation interface is kept simple and does not interfere with the operations that players need to perform in the game preparation interface, thereby improving the overall advertising push effect.

[0128] Accordingly, an embodiment of the present application further provides an electronic device, which may be a terminal, such as a smartphone, a tablet computer, a laptop computer, a touch screen, a game console, a personal computer (PC), a personal digital assistant (PDA), or the like. Alternatively, the electronic device may be a server.

[0129] like Figure 8 As shown, Figure 8 Schematic diagram of the structure of an electronic device provided in an embodiment of the present application. The electronic device 800 includes a processor 801 having one or more processing cores, a memory 802 having one or more computer-readable storage media, and a computer program stored in the memory 802 and executable on the processor. The processor 801 is electrically connected to the memory 802. It will be understood by those skilled in the art that the electronic device structure shown in the figure does not constitute a limitation of the electronic device, and may include more or fewer components than shown, or combine certain components, or arrange the components differently.

[0130] The processor 801 is the control center of the electronic device 800. It connects the various parts of the entire electronic device 800 using various interfaces and lines. By running or loading software programs and / or units stored in the memory 802 and calling data stored in the memory 802, it executes various functions of the electronic device 800 and processes data, thereby monitoring the entire electronic device 800. The processor 801 can be a central processing unit (CPU), a graphics processing unit (GPU), a network processor (NP), etc., and can implement or execute the various methods, steps, and logic blocks disclosed in the embodiments of this application.

[0131] In the embodiment of the present application, the processor 801 in the electronic device 800 loads instructions corresponding to one or more application processes into the memory 802 according to the following steps, and the processor 801 runs the application stored in the memory 802 to implement various functions, such as:

[0132] Displaying a game preparation interface corresponding to the preparation stage of the game in the graphical user interface, the game preparation interface including an advertising area and a preparation area, the preparation area being used to set relevant game information before the game begins;

[0133] In response to the advertisement push triggering event, the target game advertisement is displayed in the above-mentioned advertisement area.

[0134] In some embodiments, the target game advertisement is set with a corresponding display duration, and the method further includes:

[0135] A countdown indicator for the target game advertisement is provided in the advertisement area, and the countdown indicator is updated based on the display duration of the target game advertisement, so that the countdown indicator indicates the remaining display duration of the target game advertisement in real time.

[0136] In some embodiments, the countdown indicator includes a progress bar, and the progress value on the progress bar is used to indicate the remaining display time of the target game advertisement.

[0137] In some embodiments, the above method further comprises:

[0138] In response to the remaining display time being less than a preset display time threshold, the target game advertisement is canceled from being displayed in the advertisement area.

[0139] In some embodiments, after the target game advertisement is canceled from the advertisement area, the method further includes:

[0140] Continue to display new game ads in the above advertising area.

[0141] In some embodiments, the above method further comprises:

[0142] In response to the player account corresponding to the terminal device leaving the game preparation interface, continuing to update the remaining display time of the target game advertisement;

[0143] In response to the player account entering the game preparation interface again, and the remaining display time is not less than the preset display time threshold, the game preparation interface corresponding to the game match is displayed, and the target game advertisement continues to be displayed in the advertising area of ​​the game preparation interface.

[0144] In some embodiments, the game preparation interface further includes an operation indicator, which is used to indicate the real-time operation position of the player account corresponding to the terminal device on the game preparation interface; the method further includes:

[0145] In response to a movement operation on the operation mark, controlling the movement of a display position of the operation mark on the game preparation interface;

[0146] In response to the operation identifier being within the advertisement area, updating of the remaining display time indicated by the countdown identifier is paused.

[0147] In some embodiments, after pausing the updating of the remaining display time indicated by the countdown indicator, the method further includes:

[0148] In response to a movement operation on the operation mark, controlling the movement of a display position of the operation mark on the game preparation interface;

[0149] In response to the operation identifier not being within the advertisement area, the remaining display time indicated by the countdown identifier continues to be updated.

[0150] In some embodiments, after displaying the target game advertisement in the advertisement area, the method further includes:

[0151] In response to the triggering operation on the target game advertisement, an advertisement details page corresponding to the target game advertisement is displayed.

[0152] In some embodiments, in response to the advertisement push triggering event, displaying the target game advertisement in the advertisement area includes:

[0153] In response to the player account corresponding to the above-mentioned terminal device entering the above-mentioned preparation stage, and the stay time in the above-mentioned preparation stage meets the preset stay time threshold, the target game advertisement is displayed in the above-mentioned advertising area.

[0154] In some embodiments, the above method further comprises:

[0155] In response to the end event of the above-mentioned preparation phase, the game game interface corresponding to the game phase of the above-mentioned game game is displayed on the above-mentioned graphical user interface.

[0156] In some embodiments, in response to the advertisement push triggering event, displaying the target game advertisement in the advertisement area includes:

[0157] In response to an advertisement push triggering event, obtaining game activities and / or virtual game products associated with the game match;

[0158] Determining the advertising content of the target game advertisement to be pushed based on the game activity and / or the virtual game product;

[0159] Based on the advertisement content of the target game advertisement to be pushed, the target game advertisement is displayed in the advertisement area.

[0160] In some embodiments, the advertisement style of the target game advertisement matches the display style of the area content of the preparation area.

[0161] Therefore, the electronic device 800 provided by this embodiment can bring the following technical effects: improving the effect of advertising push.

[0162] The specific implementation of the above operations can be found in the previous embodiments and will not be repeated here.

[0163] Optional, such as Figure 8As shown, the electronic device 800 further includes: a touch screen 803, a radio frequency circuit 804, an audio circuit 805, an input unit 806, and a power supply 807. Among them, the processor 801 is electrically connected to the touch screen 803, the radio frequency circuit 804, the audio circuit 805, the input unit 806, and the power supply 807 respectively. Those skilled in the art will understand that Figure 8 The electronic device structure shown in the figure does not constitute a limitation to the electronic device, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0164] The touch display screen 803 can be used for displaying a graphical user interface and receiving an operation instruction generated by the user acting on the graphical user interface. The touch display screen 803 may include a display panel and a touch panel. Among them, the display panel may be used for displaying information input by the user or information provided to the user and various graphical user interfaces of the electronic device, and these graphical user interfaces may be composed of graphics, text, icons, videos and any combination thereof. Optionally, a liquid crystal display (LCD, Liquid Crystal Display), an organic light emitting diode (OLED, Organic Light-Emitting Diode) or the like may be used to configure the display panel. The touch panel may be used to collect the user's touch operation on or near it (such as the user using any suitable object or accessory such as a finger, stylus on or near the touch panel), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Optionally, the touch panel may include two parts: a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch direction, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into the touch point coordinates, and then sends it to the processor 801, and can receive the command sent by the processor 801 and execute it. The touch panel can cover the display panel. When the touch panel detects a touch operation on or near it, it is transmitted to the processor 801 to determine the type of touch event, and then the processor 801 provides a corresponding visual output on the display panel according to the type of touch event. In an embodiment of the present application, the touch panel and the display panel can be integrated into the touch display screen 803 to realize the input and output functions. However, in some embodiments, the touch panel and the touch panel can be used as two independent components to realize the input and output functions. That is, the touch display screen 803 can also be used as part of the input unit 806 to realize the input function.

[0165] The radio frequency circuit 804 may be used to transmit and receive radio frequency signals, so as to establish wireless communication with a network device or other electronic devices through wireless communication, and to transmit and receive signals with the network device or other electronic devices.

[0166] The audio circuit 805 can be used to provide an audio interface between the user and the electronic device through a speaker and microphone. The audio circuit 805 can convert the received audio data into an electrical signal and transmit it to the speaker, which then converts it into a sound signal for output. On the other hand, the microphone converts the collected sound signal into an electrical signal, which is received by the audio circuit 805 and converted into audio data. The audio data is then output to the processor 801 for processing, and then sent to another electronic device through the radio frequency circuit 804, or the audio data is output to the memory 802 for further processing. The audio circuit 805 may also include an earphone jack to provide communication between external headphones and the electronic device.

[0167] The input unit 806 may be configured to receive input digital, character information, or user feature information (such as fingerprint, iris, or facial information), and to generate keyboard, mouse, joystick, optical, or trackball signal input related to user settings and function control.

[0168] Power supply 807 is used to supply power to various components of electronic device 800. Optionally, power supply 807 can be logically connected to processor 801 via a power management system, thereby enabling the power management system to manage charging, discharging, and power consumption. Power supply 807 can also include one or more DC or AC power supplies, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and other arbitrary components.

[0169] although Figure 8 Not shown in the figure, the electronic device 800 may further include a camera, a sensor, a wireless fidelity module, a Bluetooth module, etc., which will not be described in detail here.

[0170] In the above embodiments, the description of each embodiment has its own focus. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0171] Those skilled in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be accomplished by instructions, or by controlling related hardware through instructions. The instructions may be stored in a computer-readable storage medium and loaded and executed by a processor.

[0172] To this end, an embodiment of the present application provides a computer-readable storage medium storing multiple computer programs that can be loaded by a processor to execute any of the game advertisement push methods provided in the embodiments of the present application. The computer program can execute the following steps of the game advertisement push method:

[0173] Displaying a game preparation interface corresponding to the preparation stage of the game in the graphical user interface, the game preparation interface including an advertising area and a preparation area, the preparation area being used to set relevant game information before the game begins;

[0174] In response to the advertisement push triggering event, the target game advertisement is displayed in the above-mentioned advertisement area.

[0175] It can be seen that the computer program can be loaded by the processor to execute any game advertisement push method provided in the embodiments of the present application, thereby bringing the following technical effects: improving the advertisement push effect.

[0176] The specific implementation of the above operations can be found in the previous embodiments and will not be repeated here.

[0177] The computer-readable storage medium may include a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0178] Since the computer program stored in the computer-readable storage medium can execute any of the game advertisement push methods provided in the embodiments of the present application, the beneficial effects that can be achieved by any of the game advertisement push methods provided in the embodiments of the present application can be achieved. Please refer to the previous embodiments for details and will not be repeated here.

[0179] According to one aspect of the present application, a computer program product or computer program is also provided, the computer program product or computer program including computer instructions stored in a computer-readable storage medium. A processor of an electronic device reads the computer instructions from the computer-readable storage medium and executes the computer instructions, causing the electronic device to perform the methods provided in various optional implementations of the above embodiments.

[0180] In the above-mentioned embodiments of the game advertisement push device, computer-readable storage medium, electronic device, and computer program product, the description of each embodiment has its own focus. For parts not described in detail in a certain embodiment, please refer to the relevant description of other embodiments. Those skilled in the art can clearly understand that for the convenience and brevity of description, the specific working process and beneficial effects of the game advertisement push device, computer-readable storage medium, computer program product, electronic device and its corresponding units described above can refer to the description of the game advertisement push method in the above embodiment, and the details will not be repeated here. The above is a detailed introduction to a game advertisement push method, device, electronic device, computer-readable storage medium and computer program product provided in the embodiments of the present application. Specific examples are used in this article to illustrate the principles and implementation methods of the present application. The description of the above embodiments is only used to help understand the method and its core idea of ​​the present application; at the same time, for those skilled in the art, based on the ideas of the present application, there will be changes in the specific implementation methods and application scope. In summary, the content of this specification should not be understood as limiting the present application.

Claims

1. A method for pushing game advertisements, characterized in that: Providing a graphical user interface via a terminal device, the method comprising: Displaying a game preparation interface corresponding to a preparation stage of a game match in the graphical user interface, the game preparation interface including an advertising area and a preparation area, the preparation area being used to set relevant game information before the game match begins; In response to an advertisement push triggering event, a target game advertisement is displayed in the advertisement area.

2. The game advertisement pushing method according to claim 1, wherein: The target game advertisement is set with a corresponding display duration, and the method further includes: A countdown indicator for the target game advertisement is provided in the advertisement area, and the countdown indicator is updated based on the display duration of the target game advertisement, so that the countdown indicator indicates the remaining display duration of the target game advertisement in real time.

3. The game advertisement pushing method according to claim 2, wherein: The countdown indicator includes a progress bar, and the progress value on the progress bar is used to indicate the remaining display time of the target game advertisement.

4. The game advertisement pushing method according to claim 2, wherein: The method further comprises: In response to the remaining display time being less than a preset display time threshold, the target game advertisement is canceled from being displayed in the advertisement area.

5. The game advertisement pushing method according to claim 4, wherein: After canceling the display of the target game advertisement in the advertisement area, the method further includes: Continue to display new game advertisements in the advertisement area.

6. The game advertisement pushing method according to claim 2, wherein: The method further comprises: In response to the player account corresponding to the terminal device leaving the game preparation interface, continuing to update the remaining display time of the target game advertisement; In response to the player account entering the game preparation interface again and the remaining display time is not less than the preset display time threshold, the game preparation interface corresponding to the game match is displayed, and the target game advertisement continues to be displayed in the advertising area of ​​the game preparation interface.

7. The game advertisement pushing method according to claim 2, wherein: The game preparation interface also includes an operation mark, which is used to indicate the real-time operation position of the player account corresponding to the terminal device on the game preparation interface; The method further comprises: In response to a movement operation on the operation mark, controlling the movement of a display position of the operation mark on the game preparation interface; In response to the operation identifier being within the advertisement area, updating of the remaining display duration indicated by the countdown identifier is paused.

8. The game advertisement pushing method according to claim 7, wherein: After pausing the updating of the remaining display time indicated by the countdown indicator, the method further includes: In response to a movement operation on the operation mark, controlling the movement of a display position of the operation mark on the game preparation interface; In response to the operation identifier not being within the advertisement area, the remaining display time indicated by the countdown identifier continues to be updated.

9. The game advertisement pushing method according to claim 1, wherein: After displaying the target game advertisement in the advertisement area, the method further includes: In response to a triggering operation on the target game advertisement, an advertisement details page corresponding to the target game advertisement is displayed.

10. The game advertisement pushing method according to claim 1, wherein: The displaying of the target game advertisement in the advertisement area in response to the advertisement push triggering event includes: In response to the player account corresponding to the terminal device entering the preparation stage and the stay time in the preparation stage meeting the preset stay time threshold, the target game advertisement is displayed in the advertisement area.

11. The game advertisement pushing method according to claim 1, wherein: The method further comprises: In response to the end event of the preparation phase, a game interface corresponding to the game phase of the game is displayed on the graphical user interface.

12. The game advertisement pushing method according to claim 1, wherein: The displaying of the target game advertisement in the advertisement area in response to the advertisement push triggering event includes: In response to an advertisement push triggering event, obtaining game activities and / or virtual game products associated with the game match; Determining the advertising content of the target game advertisement to be pushed based on the game activity and / or the virtual game product; Based on the advertisement content of the target game advertisement to be pushed, the target game advertisement is displayed in the advertisement area.

13. The game advertisement pushing method according to any one of claims 1 to 12, characterized in that: The advertisement style of the target game advertisement matches the display style of the area content of the preparation area.

14. A game advertisement pushing device, characterized in that: The device comprises: an interface display module, configured to display a game preparation interface corresponding to the preparation stage of a game match in the graphical user interface, wherein the game preparation interface includes an advertising area and a preparation area, wherein the preparation area is used to set relevant game information before the game match begins; The advertisement display module is used to display the target game advertisement in the advertisement area in response to the advertisement push triggering event.

15. An electronic device, characterized in that: It includes a processor and a memory, wherein the memory stores multiple instructions; the processor loads instructions from the memory to execute the steps of the game advertisement pushing method according to any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that The computer-readable storage medium stores a plurality of instructions, which are suitable for being loaded by a processor to execute the steps of the game advertisement pushing method according to any one of claims 1 to 13.

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