Method and device for adjusting page of settlement and sale exchange product based on user experience report

Abstract

The invention discloses a method and a device for adjusting a page of a settlement and sale exchange product based on a user experience report, and relates to the field of financial science and technology or other related technical fields, and the method comprises the following steps: receiving a product experience process report fed back by a user terminal, the product experience process report is a report generated by a user after entering a settlement and sale product page through an entrance of the financial transaction APP and completing a product experience process; performing flow splitting on the product experience flow report to obtain product experience differences of the plurality of product pages; and generating an experience optimization suggestion corresponding to each product page based on the product experience difference. According to the method and the device, the technical problem that the transaction efficiency is reduced due to the fact that product experience process data is not collected in a product page adjustment mode in a financial APP in the related technology is solved.

Description

Technical Field

[0001] This invention relates to the field of financial technology or other related fields, and more specifically, to a method and apparatus for adjusting foreign exchange settlement product pages based on user experience reports. Background Technology

[0002] In the digital age, financial service institutions increasingly rely on mobile applications and online platforms to provide convenient financial services, including foreign exchange settlement and purchase functions. With intensifying market competition, optimizing user experience has become a key factor in product design and iteration, especially in complex financial transaction scenarios such as foreign exchange settlement, where subtle differences in user experience can have a significant impact on user satisfaction and retention rates.

[0003] In related technologies, methods for improving products based on user experience are typically limited to testing and optimizing a single product. For example, this involves continuously adjusting the interface design and interaction flow through A / B testing of product functions, collecting user feedback, or conducting usability testing by internal teams. However, this approach to improvement fails to collect process data on the continuity and consistency of the user experience throughout the entire transaction process for financial apps. This leads to unnecessary obstacles for users during operation, reducing overall transaction efficiency and satisfaction.

[0004] There is currently no effective solution to the above problems. Summary of the Invention

[0005] This invention provides a method and apparatus for adjusting foreign exchange settlement product pages based on user experience reports, which at least solves the technical problem in related technologies where product page adjustment methods in financial apps do not collect product experience process data, thus reducing transaction efficiency.

[0006] To achieve the above objectives, according to one aspect of this application, a method for adjusting foreign exchange settlement product pages based on user experience reports is provided, comprising: receiving a product experience process report from a user terminal, wherein the product experience process report is a report generated after the user enters the foreign exchange settlement product page through the entry point of a financial trading APP and completes the product experience process; decomposing the product experience process report to obtain product experience differences among multiple product pages; and generating experience optimization suggestions corresponding to each product page based on the product experience differences.

[0007] Optionally, before receiving the product experience process report from the user terminal, the method further includes: responding to the user terminal's product process experience operation, collecting the user's dwell time, click heatmap, and scrolling behavior records on the foreign exchange settlement product page, and obtaining the product experience process report. The product process experience operation refers to the process experience operation initiated by the user after searching for foreign exchange settlement keywords through the entry point of the financial trading APP.

[0008] Optionally, the product experience process report is decomposed to obtain the product experience differences of multiple product pages. This includes: dividing the product experience process into multiple key nodes, each key node corresponding to a product experience page or operation step; analyzing the experience data corresponding to each key node in the product experience process report; and determining the differences in product function layout, interaction efficiency, and visual presentation based on the experience data of different users at the key nodes, thereby obtaining the product experience differences of multiple product pages.

[0009] Optionally, the step of generating experience optimization suggestions for each product page based on the product experience differences includes: on the foreign exchange settlement query entry page, determining the entry search results based on the differences in product function layout in the product experience differences; and adding the requirements for priority sorting and result sorting to the experience optimization suggestions based on the entry search results.

[0010] Optionally, the step of generating experience optimization suggestions for each product page based on the product experience differences includes: on the foreign exchange settlement homepage, determining the homepage search results based on the interaction efficiency differences in the associated exchange rate list, foreign exchange settlement category filtering, and the number of clicks on the foreign exchange settlement button in the product experience differences; and adding the requirements for setting suggested positions for the homepage refresh button, using tabs to filter foreign exchange settlement and purchase on the homepage, form information display strategies, and partitioning strategies to the experience optimization suggestions based on the homepage search results.

[0011] Optionally, the step of generating experience optimization suggestions for each product page based on the product experience differences includes: on the foreign exchange purchase page, determining the experience result of the foreign exchange purchase process based on the visual presentation differences associated with the foreign exchange purchase start process, declaration reading process, information filling process, order confirmation process, and order result process in the product experience differences; and based on the foreign exchange purchase process experience result, adding the requirements for optimizing the declaration jump, the information filling exit page, and the return page, adding the currency identification button to the order confirmation page, and the exchange rate display to the experience optimization suggestions.

[0012] Optionally, the step of generating experience optimization suggestions for each product page based on the product experience differences includes: on the foreign exchange settlement page, determining the experience result of the foreign exchange settlement process based on the visual presentation differences associated with the foreign exchange settlement start process, information filling process, order confirmation process, and order result process in the product experience differences; and based on the experience result of the foreign exchange settlement process, adding the requirement to include currency display suggestions or currency color highlighting suggestions on the information filling page to the experience optimization suggestions.

[0013] According to another aspect of the present invention, a device for adjusting foreign exchange settlement product pages based on user experience reports is also provided, comprising: a report receiving unit, configured to receive a product experience process report from a user terminal, wherein the product experience process report is a report generated after the user enters the foreign exchange settlement product page through the entry point of a financial trading APP and completes the product experience process; a process decomposition unit, configured to decompose the product experience process report to obtain product experience differences among multiple product pages; and a page optimization unit, configured to generate experience optimization suggestions corresponding to each product page based on the product experience differences.

[0014] Optionally, the foreign exchange settlement product page adjustment device based on the user experience report further includes: an operation response unit, used to respond to the user terminal's product process experience operation before receiving the product experience process report from the user terminal, collect the user's dwell time, click heat map and scrolling behavior records on the foreign exchange settlement product page, and obtain the product experience process report, wherein the product process experience operation refers to the process experience operation initiated by the user after searching for foreign exchange settlement keywords through the entry of the financial trading APP.

[0015] Optionally, the process decomposition unit includes: a node division module, used to divide the product experience process into multiple key nodes, each key node corresponding to a product experience page or operation step; a data analysis module, used to analyze the experience data corresponding to each key node in the product experience process report; and a difference determination module, used to determine product function layout differences, interaction efficiency differences, and visual presentation differences based on the experience data of different users on the key nodes, thereby obtaining product experience differences for multiple product pages.

[0016] Optionally, the page optimization unit includes: a first search result determination module, used to determine the entry search result on the foreign exchange settlement query entry page based on the differences in product function layout in the differences in product experience; and a first page optimization module, used to add the requirements for priority sorting and result sorting to the experience optimization suggestions based on the entry search result.

[0017] Optionally, the page optimization unit includes: a second search result determination module, used to determine the homepage search results on the foreign exchange settlement homepage based on the interaction efficiency differences in the associated exchange rate list, foreign exchange settlement category filtering, and the number of clicks on the foreign exchange settlement button in the product experience differences; and a second page optimization module, used to add requirements including suggested positions for setting the homepage refresh button, using tabs to filter foreign exchange settlement and purchase on the homepage, form information display strategies, and partitioning strategies to the experience optimization suggestions based on the homepage search results.

[0018] Optionally, the page optimization unit includes: a third search result determination module, used to determine the foreign exchange purchase process experience result on the foreign exchange purchase page based on the visual presentation differences associated with the foreign exchange purchase start process, declaration reading process, information filling process, order confirmation process, and order result process in the product experience differences; and a third page optimization module, used to add the requirements including declaration jump optimization suggestions, information filling exit page suggestions and return page suggestions, order confirmation page currency identification button addition suggestions, and exchange rate display suggestions to the experience optimization suggestions based on the foreign exchange purchase process experience result.

[0019] Optionally, the page optimization unit includes: a fourth search result determination module, used to determine the foreign exchange settlement process experience result on the foreign exchange settlement page based on the visual presentation differences associated with the foreign exchange settlement start process, information filling process, order confirmation process, and order result process in the product experience differences; and a fourth page optimization module, used to add the requirement for currency display suggestions or currency color highlighting suggestions to the experience optimization suggestions based on the foreign exchange settlement process experience result.

[0020] According to another aspect of the present invention, a computer-readable storage medium is also provided, the computer-readable storage medium including a stored computer program, wherein, when the computer program is executed, it controls the device where the computer-readable storage medium is located to perform the above-described method for adjusting the foreign exchange settlement product page based on user experience reports.

[0021] According to another aspect of the present invention, an electronic device is also provided, including one or more processors and a memory, the memory being used to store one or more programs, wherein when the one or more programs are executed by the one or more processors, the one or more processors cause the one or more processors to implement the above-described method for adjusting the foreign exchange settlement product page based on user experience reports.

[0022] According to another aspect of the present invention, a computer program product is also provided, including a computer program that, when executed by a processor, implements the steps of the method for adjusting the foreign exchange settlement product page based on user experience reports as described above.

[0023] In this disclosure, a product experience process report is received from user terminals. This product experience process report is generated after a user enters the foreign exchange settlement product page through the entry point of a financial trading APP and completes the product experience process. The product experience process report is broken down to obtain the product experience differences of multiple product pages. Based on the product experience differences, experience optimization suggestions are generated for each product page.

[0024] Based on the aforementioned publicly available information, detailed user experience reports can guide specific page adjustments, thereby improving the smoothness and satisfaction of the user experience, reducing operational obstacles and waiting time for users during foreign exchange settlement, and enabling the optimized product page operation process to attract and retain more users, improve the continuity and consistency of the user experience, and enhance customer transaction efficiency. This addresses the technical issue in related technologies where product page adjustments in financial apps fail to collect product experience process data, thus reducing transaction efficiency. Attached Figure Description

[0025] The accompanying drawings, which are included to provide a further understanding of the invention and form part of this application, illustrate exemplary embodiments of the invention and, together with their description, serve to explain the invention and do not constitute an undue limitation thereof. In the drawings:

[0026] Figure 1 A hardware structure block diagram of a computer terminal (or mobile device) for implementing a method for adjusting the foreign exchange settlement product page based on user experience reports is shown.

[0027] Figure 2 This is a flowchart of an optional method for adjusting a foreign exchange settlement product page based on a user experience report, according to an embodiment of the present invention.

[0028] Figure 3 This is a schematic diagram of an optional foreign exchange settlement product page adjustment device based on user experience reports according to an embodiment of the present invention;

[0029] Figure 4 This is a structural block diagram of an electronic device that performs a method for adjusting a foreign exchange settlement product page based on a user experience report, according to an embodiment of this application. Detailed Implementation

[0030] To enable those skilled in the art to better understand the present invention, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings of the embodiments of the present invention. Obviously, the described embodiments are only some embodiments of the present invention, and not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative effort should fall within the scope of protection of the present invention.

[0031] It should be noted that the terms "first," "second," etc., in the specification, claims, and accompanying drawings of this invention are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of the invention described herein can be implemented in orders other than those illustrated or described herein. Furthermore, the terms "comprising" and "having," and any variations thereof, are intended to cover a non-exclusive inclusion; for example, a process, method, system, product, or apparatus that comprises a series of steps or units is not necessarily limited to those steps or units explicitly listed, but may include other steps or units not explicitly listed or inherent to such processes, methods, products, or apparatus.

[0032] To facilitate understanding of the present invention by those skilled in the art, some terms or nouns involved in the various embodiments of the present invention are explained below:

[0033] Foreign exchange settlement refers to the process by which an individual or enterprise exchanges foreign currency for local currency (foreign exchange sale) or local currency for foreign currency (foreign exchange settlement).

[0034] API, or Application Programming Interface, is a protocol that allows different software programs to communicate with each other. APIs enable developers to call the functions of another piece of code without having to understand its implementation details. For example, in this invention, user operation data can be obtained in real time through APIs for analysis and feedback.

[0035] Foreign currency exchange refers to the exchange between foreign currencies and local currencies, including foreign exchange settlement (converting foreign currency into local currency) and foreign exchange purchase (converting local currency into foreign currency).

[0036] It should be noted that the method and apparatus for adjusting foreign exchange settlement and sales product pages based on user experience reports disclosed herein can be used in the fintech field to optimize and adjust product pages based on user experience process reports of product APP pages, and can also be used in any field other than the fintech field to optimize and adjust product pages based on user experience process reports of product APP pages. This disclosure does not limit the application field of the method and apparatus for adjusting foreign exchange settlement and sales product pages based on user experience reports.

[0037] It should be noted that the information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, and displayed data) collected in this public disclosure are information and data authorized by the user or fully authorized by all parties. Furthermore, the collection, storage, use, processing, transmission, provision, disclosure, and application of related data all comply with the relevant laws, regulations, and standards of the relevant regions, necessary confidentiality measures have been taken, and they do not violate public order and good morals. Corresponding operation entry points are provided for users to choose to authorize or refuse. For example, this system has interfaces with relevant users or organizations. Before obtaining relevant information, a request to obtain the information needs to be sent to the aforementioned user or organization through the interface, and the relevant information is obtained only after receiving consent from the aforementioned user or organization.

[0038] It should be noted that in this disclosure, customer information is collected and analyzed, and users are provided with corresponding operation entry points to choose whether to agree to or reject the automated decision results; if the user chooses to reject, the process will proceed to the expert decision-making process.

[0039] The following embodiments of the present invention can be applied to various systems / applications / devices that adjust foreign exchange settlement product pages based on user experience reports. The present invention is applicable to mobile financial applications and online banking service platforms where users frequently need to conduct foreign exchange transactions, including but not limited to foreign exchange settlement and purchase operations.

[0040] This invention, through implementing a product analysis method based on the user experience journey, can effectively identify and quantify the experience gap between users and financial products on foreign exchange settlement product pages. Based on detailed user experience reports, this invention can guide specific page adjustments, thereby improving the smoothness and satisfaction of the user experience and reducing operational obstacles and waiting time for users during the foreign exchange settlement process. The optimized page design and operation flow can attract and retain more users, and by improving the continuity and consistency of the user experience, it enhances users' trust and loyalty to the brand.

[0041] Meanwhile, a clear information architecture, intuitive page layout, and simple interaction design help accelerate user decision-making and transaction processes, reduce transaction interruptions caused by complex operations or unclear information, and thus improve overall transaction efficiency.

[0042] The present invention will now be described in detail with reference to various embodiments.

[0043] Example 1

[0044] According to an embodiment of the present invention, an embodiment of a method for adjusting a foreign exchange settlement product page based on a user experience report is provided. It should be noted that the steps shown in the flowchart in the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions. Furthermore, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be executed in a different order than that shown here.

[0045] The method for adjusting the foreign exchange settlement product page based on user experience reports provided in Embodiment 1 of this application can be executed on a mobile terminal, computer terminal, or similar computing device. Figure 1 A hardware block diagram of a computer terminal (or mobile device) for implementing a method for adjusting a foreign exchange settlement product page based on user experience reports is shown. Figure 1 As shown, computer terminal 10 (or mobile device) may include one or more ( Figure 1 (Illustrated as 102a, 102b, ..., 102n) Processor 102 (processor 102 may include, but is not limited to, a microprocessor MCU (Microcontroller Unit) or a programmable gate array (FPGA), etc.), memory 104 for storing data, and transmission device 106 for communication functions. In addition, it may include: a display, input / output interface (I / O interface), Universal Serial Bus (USB) port (which may be included as one of the ports of a BUS bus), network interface, power supply, and / or camera. Those skilled in the art will understand that... Figure 1 The structure shown is for illustrative purposes only and does not limit the structure of the aforementioned electronic device. For example, computer terminal 10 may also include... Figure 1 The more or fewer components shown, or having the same Figure 1 The different configurations shown.

[0046] It should be noted that the aforementioned one or more processors 102 and / or other data processing circuits are generally referred to herein as "data processing circuits". These data processing circuits may be embodied, in whole or in part, in software, hardware, firmware, or any other combination thereof. Furthermore, the data processing circuits may be a single, independent processing module, or may be integrated, in whole or in part, into any other element within the computer terminal 10 (or mobile device). As involved in the embodiments of this application, the data processing circuits serve as a processor control mechanism (e.g., selection of a variable resistor termination path connected to an interface).

[0047] The memory 104 can be used to store software programs and modules of application software, such as the program instructions / data storage device corresponding to the method for adjusting the foreign exchange settlement product page based on user experience reports in this embodiment. The processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 104, thereby realizing the aforementioned method for adjusting the foreign exchange settlement product page based on user experience reports. The memory 104 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memory 104 may further include memory remotely located relative to the processor 102, and these remote memories can be connected to the computer terminal 10 via a network. Examples of such networks include, but are not limited to, the Internet, corporate intranets, local area networks, mobile communication networks, and combinations thereof.

[0048] The transmission device 106 is used to receive or send data via a network. Specific examples of the network described above may include a wireless network provided by the communication provider of the computer terminal 10. In one example, the transmission device 106 includes a Network Interface Controller (NIC), which can connect to other network devices via a base station to communicate with the Internet. In another example, the transmission device 106 may be a Radio Frequency (RF) module, used for wireless communication with the Internet.

[0049] The display can be, for example, a touchscreen liquid crystal display (LCD), which allows the user to interact with the user interface of the computer terminal 10 (or mobile device).

[0050] It should be noted that the optimization and adjustment of the product page is based on the user journey strategy. The user journey strategy is a product analysis method that is based on experience goals, reproduces the user's operation process of the product, sorts out the advantages and disadvantages of the product page, and realizes product analysis. By extending the user journey method to competitive analysis between products, we can better analyze the advantages and disadvantages of our own products from the experience perspective, clarify the key points for improvement, and provide more in-depth reference opinions for product experience optimization.

[0051] Under the aforementioned operating environment, this application provides the following: Figure 2 The method shown is for adjusting the foreign exchange settlement product page based on user experience reports. Figure 2 This is a flowchart of an optional method for adjusting a foreign exchange settlement product page based on a user experience report, according to an embodiment of the present invention. Figure 2As shown, the method includes the following steps S201 to S203, and each implementation step is described in detail below.

[0052] It should be noted that, in the process of optimizing and adjusting the product page, this embodiment uses the foreign exchange settlement product page of a financial APP developed by a financial institution as an example for illustrative explanation.

[0053] Optionally, before receiving the product experience process report from the user terminal, the process may also include: responding to the user terminal's product process experience operations, collecting the user's dwell time, click heatmap, and scrolling behavior records on the foreign exchange settlement product page, and obtaining the product experience process report. Here, the product process experience operations refer to the process experience operations initiated by the user after searching for foreign exchange settlement keywords through the entry point of the financial trading APP.

[0054] In this embodiment, in order to gain a more comprehensive understanding of the user's experience on the foreign exchange settlement product page, it is necessary to collect user experience data. Specifically, when a user searches for foreign exchange settlement keywords through the entry point of the financial trading APP and starts the product process experience operation, this embodiment will respond to the user's behavior and automatically collect and record various interactive data of the user on the product page. The data includes not only the standard feedback information of the user terminal, but also the duration of the user's stay on the page, the heat map of click distribution, and the behavior records of scrolling the page.

[0055] Step S201: Receive the product experience process report from the user terminal. The product experience process report is generated after the user enters the foreign exchange settlement product page through the financial transaction APP and completes the product experience process.

[0056] The system receives product experience reports from user terminals. These reports are generated when a user enters a financial trading app through an entry point, such as entering the keyword "foreign exchange settlement" in the search box, and then proceeds to the foreign exchange settlement product page to begin the product experience process. Subsequently, every action the user takes during this product experience process (including but not limited to page browsing time, specific click locations (forming a heatmap), and scrolling behavior) is recorded and compiled into the report.

[0057] In this embodiment, the product experience process report is dynamically generated, reflecting the user's interaction with the foreign exchange settlement product page in real time. This provides intuitive and detailed user behavior data for subsequent analysis, ensuring that the system can capture the user's real experience in a timely manner.

[0058] In this embodiment, after obtaining the product experience process report, it is necessary to decompose the received product experience process report to identify and quantify the experience differences between different product pages from multiple dimensions.

[0059] Step S202: Decompose the product experience process report to obtain the differences in product experience across multiple product pages.

[0060] Optionally, the product experience process report is broken down to obtain the steps that differentiate the product experience across multiple product pages. This includes: dividing the product experience process into multiple key nodes, each corresponding to a product experience page or operation step; analyzing the experience data corresponding to each key node in the product experience process report; and determining the differences in product function layout, interaction efficiency, and visual presentation based on the experience data of different users at the key nodes, thereby obtaining the differences in the product experience across multiple product pages.

[0061] This embodiment first breaks down the entire product experience process into a series of key nodes. Each node corresponds to a specific page accessed or operation performed by the user when using the app, accurately tracking and evaluating the user's behavior and feelings at each stage of the experience. Subsequently, this embodiment conducts a detailed analysis of the product experience process report, focusing on experience data directly related to each key node, such as page dwell time, click-through rate, scroll depth, and user satisfaction rating, providing intuitive feedback on the user's experience at specific stages.

[0062] Based on key user experience data collected from different users, this embodiment can identify inconsistencies in functional layout, differences in interaction efficiency, and differences in visual presentation. Differences in functional layout may be reflected in the arrangement and usability of page elements, differences in interaction efficiency are related to the smoothness of operation and response speed, while differences in visual presentation cover design style, color usage, and icon recognizability. Through comparative analysis, it is possible to clearly identify which product pages have experience gaps.

[0063] For example, at a crucial point in the foreign exchange purchase process—the information entry page—this embodiment, through experience data in the report, discovered that users spent a longer average time entering the amount and selecting the purpose of the purchase compared to competitors, and clicked more frequently. This suggests that the functional layout of the information entry page may be unintuitive or the interaction design may be suboptimal, impacting user efficiency. The report further analyzes experience-influencing factors related to information entry, including form design, information prompts, and the prominence of visual elements, providing the product design team with specific product experience differences for targeted page optimization.

[0064] Furthermore, in this embodiment, specific optimization suggestions are generated for the differences in product experience for each product page. The differences in experience are interpreted and transformed into improvement suggestions that can be implemented at the practical level, thereby improving user satisfaction and efficiency in the process of using the product.

[0065] Step S203: Generate experience optimization suggestions for each product page based on product experience differences.

[0066] This embodiment, based on the analysis of differences in product function layout, determines the processing method for the search results of the foreign exchange settlement query entry. Optionally, step S203 includes: on the foreign exchange settlement query entry page, determining the entry search results based on the differences in product function layout in the product experience differences; and adding the requirements for priority sorting and result sorting to the experience optimization suggestions based on the entry search results.

[0067] Regarding the foreign exchange settlement query entry on the product page, considering user experience goals, this embodiment proposes optimization suggestions to improve the quality of search results when users search for foreign exchange settlement. Specifically, considering the query entry content of other similar products, it is recommended to add a priority sorting function for search results to ensure that frequently used foreign exchange settlement services are displayed first. It is also recommended to add a result recommendation mechanism to provide users with a more personalized and convenient search experience. By enhancing the practicality and convenience of search results, the user experience at the query entry stage can be improved.

[0068] Optionally, the step of generating experience optimization suggestions for each product page based on product experience differences includes: on the foreign exchange settlement homepage, determining the homepage search results based on the interaction efficiency differences in the associated exchange rate list, foreign exchange settlement category filtering, and the number of clicks on the foreign exchange settlement button; based on the homepage search results, adding requirements including suggested placement of the homepage refresh button, using tabs to filter foreign exchange settlement and purchase on the homepage, form information display strategies, and partitioning strategies to the experience optimization suggestions.

[0069] In optimizing the foreign exchange settlement homepage, this embodiment focuses on the differences in interaction efficiency related to exchange rate quotes, foreign exchange settlement category filtering, and the number of clicks on the foreign exchange settlement button. Through comprehensive analysis, improvement plans for the homepage search results can be determined, including but not limited to: 1. Optimizing the position of the homepage refresh button, it is recommended to place it near the most relevant market data list so that users can more intuitively control the update frequency of exchange rate information, improving the immediacy and responsiveness of the experience. 2. Recommending the use of tab filtering instead of drop-down menus to simplify the selection process for foreign exchange settlement and purchase, reducing the cognitive load on users. 3. Improving the form information display strategy, advocating the use of visualization methods such as charts and trend graphs, as well as a partitioned display method, to effectively distinguish key information from auxiliary information, thereby reducing the visual burden on users and improving the efficiency of information acquisition. 4. Strengthening key information, such as exchange rate values, and reducing the visual weight of auxiliary information to ensure that users can quickly locate and understand core data, optimizing the decision-making process.

[0070] Optionally, the step of generating experience optimization suggestions for each product page based on product experience differences includes: on the foreign exchange purchase page, determining the experience results of the foreign exchange purchase process based on the visual presentation differences associated with the foreign exchange purchase start process, declaration reading process, information filling process, order confirmation process, and order result process in the product experience differences; based on the foreign exchange purchase process experience results, adding the requirements including declaration jump optimization suggestions, information filling exit page suggestions and return page suggestions, suggestions to add currency recognition buttons on the order confirmation page, and exchange rate display suggestions to the experience optimization suggestions.

[0071] In this embodiment, for the foreign exchange purchase page, a detailed analysis of product experience differences was first conducted, focusing on the visual presentation differences in the foreign exchange purchase initiation process, the declaration reading process, the information filling process, the order confirmation process, and the order result process. These differences are reflected in aspects such as interface layout, color usage, icon design, and text readability, directly impacting the user's operational experience and information acquisition efficiency. Based on the experience difference analysis, this embodiment identified interface logic problems encountered by users in the declaration reading process. To prevent users from losing their reading progress when navigating to declaration details or filling instructions, this embodiment proposes optimizing the declaration jump mechanism to ensure that even after page navigation, the system can remember the user's reading position or display the declaration content in a pop-up window, reducing the user's additional operational burden.

[0072] Meanwhile, through comparative analysis, this embodiment identified an issue with gesture operation experience in the information entry process: users could directly exit the foreign exchange purchase process by swiping right on the page, instead of returning to the previous page. To improve this, this embodiment proposes setting the exit gesture on the information entry page to return to the previous page, rather than directly exiting the entire foreign exchange purchase process, thus maintaining the continuity and smoothness of the operation. Furthermore, this embodiment emphasizes the optimization of page navigation at various stages of the foreign exchange purchase process. Upon completion of information entry, users can directly return to the foreign exchange settlement homepage using gesture operation, instead of re-entering, improving user convenience and process continuity.

[0073] Furthermore, analysis shows that currency information on order confirmation pages can become difficult to identify due to the abundance of page elements. Therefore, this embodiment suggests adding a prominent identification button or icon next to the currency to help users quickly locate and confirm the transaction currency, reducing transaction errors caused by visual confusion. Regarding the display of exchange rate information, this embodiment proposes optimization suggestions to enhance the presentation of exchange rate discounts and improve user awareness of these discounts. This may include optimizing the display of exchange rate figures, such as using larger fonts or different colors to highlight the discounted exchange rate, and adjusting the layout of the discount information to ensure it is more prominent on the page, thereby improving user satisfaction and transaction conversion rates.

[0074] Optionally, the step of generating experience optimization suggestions for each product page based on product experience differences includes: on the foreign exchange settlement page, determining the experience results of the foreign exchange settlement process based on the visual presentation differences associated with the foreign exchange settlement start process, information filling process, order confirmation process, and order result process in the product experience differences; and based on the experience results of the foreign exchange settlement process, adding the requirement to include currency display suggestions or currency color highlighting suggestions on the information filling page to the experience optimization suggestions.

[0075] Regarding the optimization strategy for the foreign exchange settlement page, this embodiment focuses on key differences in product experience, including visual presentation differences found in the foreign exchange settlement initiation process, information filling process, order confirmation process, and order result process, to determine the optimal experience outcome for the foreign exchange settlement process. Given that users may experience confusion during the information filling stage due to unclear currency information, this embodiment proposes adding a "Currents Available for Settlement" prompt to the information filling page, or highlighting the available foreign currencies using color contrast, to enhance page guidance and user confidence.

[0076] Through the above steps, a product experience process report can be received from the user terminal. This report is generated after the user completes the product experience process by entering the foreign exchange settlement product page through the financial trading APP. The product experience process report is broken down to obtain the differences in product experience across multiple product pages. Based on these differences, experience optimization suggestions are generated for each product page. In this embodiment, detailed user experience reports can guide specific page adjustments, thereby improving the smoothness and satisfaction of the user experience, reducing operational obstacles and waiting time for users during the foreign exchange settlement process, and attracting and retaining more users through optimized product page operation processes. This enhances the continuity and consistency of the user experience, improves customer transaction efficiency, and solves the technical problem in related technologies where product page adjustments in financial APPs do not collect product experience process data, thus reducing transaction efficiency.

[0077] The following describes in detail another optional implementation method.

[0078] This implementation provides a product analysis and product page optimization method based on the user experience journey. Before optimizing the product, it is necessary to determine the experience goal (clarify the current experience goal, such as improving the foreign exchange settlement and purchase transaction experience) and the task goal (understand the relevant experience tasks under the experience goal based on user research or personal experience with the product, and complete a transaction process from foreign exchange purchase to settlement). Further, the task journey is broken down, and based on actual experience, the user's operation steps are recorded, which can be recorded at the granularity of page / functional modules, including: entry point - homepage - foreign exchange purchase process (select foreign exchange purchase - read the declaration - fill in information - order confirmation - result page) - foreign exchange settlement process (select foreign exchange settlement - fill in information - order confirmation - result page). Thus, the product experience is conducted according to the above user journey, recording the advantages and disadvantages (suggestions) of the product at each stage of the corresponding function, as well as the impact on the experience, and outputting product page adjustment and optimization suggestions based on the overall impact.

[0079] This implementation method is based on the user experience hierarchy theory. Through systematic review, comparative analysis, and user journey analysis, it identifies weaknesses and provides suggestions from multiple perspectives, including operation process, information structure, page interaction, and visual presentation, to offer a reference for optimizing product pages for financial institutions.

[0080] (1) Product entry point.

[0081] Function: Query and display.

[0082] Disadvantages: The foreign exchange settlement search results from peers have priority sorting and result recommendations, which may be considered for inclusion.

[0083] Recommendation: Prioritize search results and recommend results.

[0084] (2) Product homepage.

[0085] Features: Market data list (including real-time exchange rates and exchange rate refresh), foreign exchange settlement / sales category filtering, and foreign exchange settlement / sales buttons.

[0086] Disadvantage: The refresh button is located far from the form.

[0087] Recommendation: Place the homepage refresh function near the form with the highest relevance.

[0088] The filtering interaction is inconsistent with the filtering methods of common apps. Consider whether to use a filtering interaction that users are used to.

[0089] Recommendation: Use tabs on the homepage to filter for foreign exchange settlement and purchase.

[0090] The form has a relatively high information density, but key information is slow to be captured, such as: slow header recognition; high horizontal and vertical information density; and no unit description.

[0091] Suggestions: Visualize form information (charts, trend charts), divide it into sections (display in sections), and emphasize key information (emphasize key information and de-emphasize auxiliary information) to reduce visual load.

[0092] (3) Foreign exchange purchase process.

[0093] Functions: Select Foreign Exchange Purchase - Read Declaration - Fill in Information - Order Confirmation - Result Page.

[0094] Read the statement: Click on the instructions to restart the countdown during the process.

[0095] Recommendation: Remember the number of seconds you have read when you declare the jump to the form.

[0096] Information entry: (Same as foreign exchange settlement) Swiping right during information entry will directly exit and return to the foreign exchange settlement function search page. Users need to re-enter the homepage if they have not finished.

[0097] Recommendation: (Same as foreign exchange settlement) Swipe right on the information entry page to return to the previous page (foreign exchange settlement homepage).

[0098] Foreign exchange settlement / purchase order confirmation page: There are a maximum of five highlighted areas. When there are many highlighted areas, it is difficult to identify key information within 10 seconds; at the same time, it is difficult to capture preferential information within 10 seconds.

[0099] Recommendation: Reduce the number of highlighted areas to a maximum of two.

[0100] An icon has been added next to the currency on the order confirmation page to help with quick identification.

[0101] Optimize the display of exchange rate discounts to enhance user experience.

[0102] Foreign exchange settlement / purchase results page: (same as foreign exchange settlement) Exchange rate discount information is not obvious.

[0103] Recommendation: (Same as foreign exchange settlement) Optimize the display of exchange rate discounts to enhance user awareness.

[0104] (4) Settlement process.

[0105] Functions: Select foreign exchange settlement - Information entry - Order confirmation - Results page.

[0106] Disadvantages:

[0107] Foreign exchange settlement information: The default settings for foreign exchange settlement are [Foreign Exchange] and [USD]. Users cannot see the foreign currencies that can be settled on this page.

[0108] Recommendation: The pop-up window for "Currency for Foreign Exchange Settlement" on the information entry page should only display the currencies that can be settled, or use color to indicate the currencies that can be settled.

[0109] In this embodiment of the invention, by extending the user journey method to competitive analysis between products, it is beneficial to better analyze the advantages and disadvantages of one's own products from an experience perspective, clarify the key areas for improvement, and provide more in-depth reference opinions for product experience optimization.

[0110] The following is a detailed description with reference to another embodiment.

[0111] Example 2

[0112] The foreign exchange settlement product page adjustment device based on user experience report provided in this embodiment includes multiple implementation units, each of which corresponds to the implementation steps in the above embodiment one. Its specific implementation method and beneficial effects can be referred to the foregoing method embodiment, and will not be repeated here.

[0113] Figure 3 This is a schematic diagram of an optional foreign exchange settlement product page adjustment device based on user experience reports according to an embodiment of the present invention, such as... Figure 3 As shown, the foreign exchange settlement product page adjustment device based on user experience report may include: a report receiving unit 31, a process decomposition unit 32, and a page optimization unit 33.

[0114] The report receiving unit 31 is used to receive product experience process reports from user terminals. These reports are generated after users complete the product experience process by entering the foreign exchange settlement product page through the financial transaction APP.

[0115] The process decomposition unit 32 is used to decompose the product experience process report to obtain the product experience differences of multiple product pages.

[0116] Page optimization unit 33 is used to generate experience optimization suggestions for each product page based on product experience differences.

[0117] The aforementioned foreign exchange settlement product page adjustment device based on user experience reports can receive product experience process reports from user terminals via report receiving unit 31. These reports are generated after users complete the product experience process by accessing the foreign exchange settlement product page through the financial trading app. Process decomposition unit 32 decomposes the product experience process report, revealing differences in product experience across multiple product pages. Page optimization unit 33 then generates experience optimization suggestions corresponding to each product page based on these differences. In this embodiment, detailed user experience reports can guide specific page adjustments, thereby improving the smoothness and satisfaction of the user experience, reducing operational obstacles and waiting time during the foreign exchange settlement process, and attracting and retaining more users with the optimized product page operation flow. This enhances the continuity and consistency of the user experience, improves customer transaction efficiency, and solves the technical problem in related technologies where product page adjustment methods in financial apps fail to collect product experience process data, thus reducing transaction efficiency.

[0118] Optionally, the foreign exchange settlement product page adjustment device based on the user experience report further includes: an operation response unit, used to respond to the user terminal's product process experience operation before receiving the product experience process report from the user terminal, collect the user's dwell time, click heat map and scrolling behavior records on the foreign exchange settlement product page, and obtain the product experience process report, wherein the product process experience operation refers to the process experience operation initiated by the user after searching for foreign exchange settlement keywords through the entry point of the financial trading APP.

[0119] Optionally, the process decomposition unit includes: a node division module, used to divide the product experience process into multiple key nodes, each key node corresponding to a product experience page or operation step; a data analysis module, used to analyze the experience data corresponding to each key node in the product experience process report; and a difference determination module, used to determine the differences in product function layout, interaction efficiency, and visual presentation based on the experience data of different users on the key nodes, thereby obtaining the product experience differences of multiple product pages.

[0120] Optionally, the page optimization unit includes: a first search result determination module, used to determine the entry search results on the foreign exchange settlement query entry page based on the differences in product function layout in product experience differences; and a first page optimization module, used to add the requirements for priority sorting and result sorting to experience optimization suggestions based on the entry search results.

[0121] Optionally, the page optimization unit includes: a second search result determination module, used to determine the homepage search results on the foreign exchange settlement homepage based on the interaction efficiency differences in the associated exchange rate list, foreign exchange settlement category filtering, and the number of clicks on the foreign exchange settlement button in the product experience differences; and a second page optimization module, used to add requirements including suggested positions for setting the homepage refresh button, using tabs to filter foreign exchange settlement and purchase on the homepage, form information display strategies, and partitioning strategies to the experience optimization suggestions based on the homepage search results.

[0122] Optionally, the page optimization unit includes: a third search result determination module, used to determine the foreign exchange purchase process experience results on the foreign exchange purchase page based on the visual presentation differences of the foreign exchange purchase start process, declaration reading process, information filling process, order confirmation process, and order result process in relation to product experience differences; and a third page optimization module, used to add the requirements for optimizing the foreign exchange purchase process experience results, including suggestions for declaration jump optimization, suggestions for exiting the information filling page and returning to the page, suggestions for adding a currency recognition button on the order confirmation page, and suggestions for displaying exchange rates, to the experience optimization suggestions.

[0123] Optionally, the page optimization unit includes: a fourth search result determination module, used to determine the foreign exchange settlement process experience result on the foreign exchange settlement page based on the visual presentation differences of the foreign exchange settlement start process, information filling process, order confirmation process and order result process in relation to product experience differences; and a fourth page optimization module, used to add the requirement to include currency display suggestions or currency color highlighting suggestions on the information filling page to the experience optimization suggestions based on the foreign exchange settlement process experience result.

[0124] The aforementioned foreign exchange settlement product page adjustment device based on user experience reports may also include a processor and a memory. The aforementioned report receiving unit 31, process decomposition unit 32, page optimization unit 33, etc., are all stored in the memory as program units, and the processor executes the aforementioned program units stored in the memory to realize the corresponding functions.

[0125] The aforementioned processor contains a kernel, which retrieves the corresponding program units from memory. One or more kernels can be configured, and adjusting kernel parameters can optimize and adjust product pages in financial apps based on the user experience journey.

[0126] The aforementioned memory may include non-permanent memory in computer-readable media, such as random access memory (RAM) and / or non-volatile memory, such as read-only memory (ROM) or flash RAM, and the memory includes at least one memory chip.

[0127] Example 3

[0128] Embodiments of this application may provide an electronic device. Figure 4This is a structural block diagram of an electronic device that performs a method for adjusting a foreign exchange settlement product page based on a user experience report, according to an embodiment of this application. Figure 4 As shown, the electronic device may include: one or more ( Figure 4 (Only one is shown) processor 402, memory 404, memory controller, and peripheral interface, wherein the peripheral interface is connected to the radio frequency module, audio module and display.

[0129] The memory can be used to store software programs and modules, such as the program instructions / modules corresponding to the method and apparatus for adjusting the foreign exchange settlement product page based on user experience reports in this application embodiment. The processor executes various functional applications and data processing by running the software programs and modules stored in the memory, thereby realizing the aforementioned method for adjusting the foreign exchange settlement product page based on user experience reports. The memory may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memory may further include memory remotely located relative to the processor, and these remote memories can be connected to the terminal via a network. Examples of such networks include, but are not limited to, the Internet, corporate intranets, local area networks, mobile communication networks, and combinations thereof.

[0130] The processor can access information and applications stored in the memory via a transmission device to perform the following steps: receiving a product experience process report from the user terminal, wherein the product experience process report is generated after the user enters the foreign exchange settlement product page through the entry point of the financial trading APP and completes the product experience process; decomposing the product experience process report to obtain the product experience differences of multiple product pages; and generating experience optimization suggestions corresponding to each product page based on the product experience differences.

[0131] Those skilled in the art will understand that Figure 4 The structure shown is for illustrative purposes only. Electronic devices can also be smartphones, tablets, handheld computers, mobile internet devices (MIDs), PADs, and other terminal devices. Figure 4 This does not limit the structure of the aforementioned electronic device. For example, electronic devices may also include components that are more... Figure 4 The more or fewer components shown (such as network interfaces, display devices, etc.), or having the same Figure 4 The different configurations shown.

[0132] Those skilled in the art will understand that all or part of the steps in the various methods for adjusting foreign exchange settlement product pages based on user experience reports in the above embodiments can be implemented by a program instructing the hardware related to the terminal device. The program can be stored in a computer-readable storage medium, which may include: flash drive, read-only memory (ROM), random access memory (RAM), disk or optical disk, etc.

[0133] Example 4

[0134] Embodiments of this application also provide a storage medium. Optionally, in this embodiment, the storage medium can be used to store the program code executed by the method for adjusting the foreign exchange settlement product page based on user experience reports provided in Embodiment 1.

[0135] According to another aspect of the present invention, a computer-readable storage medium is also provided, the computer-readable storage medium including a stored computer program, wherein, when the computer program is running, it controls the device where the computer-readable storage medium is located to execute the method for adjusting the foreign exchange settlement product page based on any one of the user experience reports in Embodiment 1 above.

[0136] Optionally, in this embodiment, the storage medium may be located in any computer terminal in a group of computer terminals in a computer network, or in any mobile terminal in a group of mobile terminals.

[0137] This application also provides a computer program product, including a computer program that, when executed by a processor, implements the steps of the method for adjusting the foreign exchange settlement product page based on user experience reports as described in various embodiments of this application.

[0138] This application also provides a computer program product, including a non-volatile computer-readable storage medium storing a computer program, which, when executed by a processor, implements the steps of the method for adjusting the foreign exchange settlement product page based on user experience reports described in various embodiments of this application.

[0139] The sequence numbers of the above embodiments of the present invention are for descriptive purposes only and do not represent the superiority or inferiority of the embodiments.

[0140] In the above embodiments of the present invention, the descriptions of each embodiment have different focuses. For parts not described in detail in a certain embodiment, please refer to the relevant descriptions of other embodiments.

[0141] In the several embodiments provided in this application, it should be understood that the disclosed technical content can be implemented in other ways. The device embodiments described above are merely illustrative; for example, the division of units can be a logical functional division, and in actual implementation, there may be other division methods. For instance, multiple units or components may be combined or integrated into another system, or some features may be ignored or not executed. Furthermore, the displayed or discussed mutual coupling, direct coupling, or communication connection may be through some interfaces; the indirect coupling or communication connection between units or modules may be electrical or other forms.

[0142] The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple units. Some or all of the units can be selected to achieve the purpose of this embodiment according to actual needs.

[0143] Furthermore, the functional units in the various embodiments of the present invention can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit. The integrated unit can be implemented in hardware or as a software functional unit.

[0144] If the integrated unit is implemented as a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present invention, in essence, or the part that contributes to the prior art, or all or part of the technical solution, can be embodied in the form of a software product. This computer software product is stored in a storage medium and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute all or part of the steps of the methods described in the various embodiments of the present invention. The aforementioned storage medium includes various media capable of storing program code, such as USB flash drives, read-only memory (ROM), random access memory (RAM), portable hard drives, magnetic disks, or optical disks.

[0145] The above description is only a preferred embodiment of the present invention. It should be noted that for those skilled in the art, several improvements and modifications can be made without departing from the principle of the present invention, and these improvements and modifications should also be considered within the scope of protection of the present invention.

Claims

1. A method for adjusting foreign exchange settlement product pages based on user experience reports, characterized in that, include: Receive product experience process reports from user terminals, wherein the product experience process reports are generated after the user enters the foreign exchange settlement product page through the entry point of the financial transaction APP and completes the product experience process; The product experience process report was broken down to reveal differences in product experience across multiple product pages; Based on the differences in product experience, experience optimization suggestions are generated for each product page.

2. The product page adjustment method according to claim 1, characterized in that, Before receiving the product experience process report from the user's terminal, it also includes: In response to user terminal product process experience operations, the system collects the user's dwell time, click heatmap, and scrolling behavior records on the foreign exchange settlement product page to obtain the product experience process report. The product process experience operation refers to the process experience operation initiated by the user after searching for foreign exchange settlement keywords through the entry point of the financial trading APP.

3. The product page adjustment method according to claim 1, characterized in that, The product experience process report is broken down into steps that reveal differences in product experience across multiple product pages, including: The product experience process is divided into multiple key nodes, and each key node corresponds to a product experience page or operation step. Analyze the experience data corresponding to each key node in the product experience process report; Based on the experience data of different users on the key nodes, the differences in product function layout, interaction efficiency and visual presentation are determined, resulting in differences in product experience across multiple product pages.

4. The product page adjustment method according to claim 1, characterized in that, The steps for generating experience optimization suggestions for each product page based on the aforementioned product experience differences include: On the foreign exchange settlement query page, the entry search results are determined based on the differences in product function layout among the differences in product experience. Based on the aforementioned entry search results, the requirement to include priority sorting and result sorting will be added to the experience optimization suggestions.

5. The product page adjustment method according to claim 1, characterized in that, The steps for generating experience optimization suggestions for each product page based on the aforementioned product experience differences include: On the homepage of foreign exchange settlement and sales, the search results are determined based on the differences in interaction efficiency of the associated exchange rate list, foreign exchange settlement and sales category filtering, and the number of clicks on the foreign exchange settlement and sales button, as mentioned in the differences in product experience. Based on the homepage search results, the following requirements were added to the experience optimization suggestions: suggested location for the homepage refresh button, homepage tab filtering for foreign exchange settlement and purchase, form information display strategy, and partitioning strategy.

6. The product page adjustment method according to claim 1, characterized in that, The steps for generating experience optimization suggestions for each product page based on the aforementioned product experience differences include: On the foreign exchange purchase page, based on the visual presentation differences of the foreign exchange purchase start process, declaration reading process, information filling process, order confirmation process, and order result process associated with the product experience differences, the experience result of the foreign exchange purchase process is determined; Based on the experience results of the foreign exchange purchase process, the following suggestions have been added to the experience optimization suggestions: suggestions for optimizing the declaration jump, suggestions for exiting the information filling page and returning to the page, suggestions for adding a currency recognition button on the order confirmation page, and suggestions for displaying the exchange rate.

7. The product page adjustment method according to claim 1, characterized in that, The steps for generating experience optimization suggestions for each product page based on the aforementioned product experience differences include: On the foreign exchange settlement page, based on the visual presentation differences of the foreign exchange settlement start process, information filling process, order confirmation process, and order result process associated with the product experience differences, the foreign exchange settlement process experience result is determined. Based on the experience results of the foreign exchange settlement process, the suggestion to include currency display suggestions or currency color highlighting suggestions on the information filling page has been added to the experience optimization suggestions.

8. A device for adjusting a foreign exchange settlement product page based on a user experience report, characterized in that, include: The report receiving unit is used to receive product experience process reports from user terminals. The product experience process report is generated after the user enters the foreign exchange settlement product page through the entry point of the financial transaction APP and completes the product experience process. The process decomposition unit is used to decompose the product experience process report to obtain the product experience differences of multiple product pages. The page optimization unit is used to generate experience optimization suggestions for each product page based on the differences in product experience.

9. An electronic device, characterized in that, It includes one or more processors and a memory, the memory being used to store one or more programs, wherein when the one or more programs are executed by the one or more processors, the one or more processors cause the one or more processors to implement the method for adjusting the foreign exchange settlement product page based on user experience reports as described in any one of claims 1 to 7.

10. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by the processor, it implements the steps of the method for adjusting the foreign exchange settlement product page based on user experience reports as described in any one of claims 1 to 7.

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