Live broadcast interaction method and device, terminal and computer readable storage medium

Abstract

The embodiment of the invention discloses a live broadcast interaction method and device, a terminal and a computer readable storage medium, and the method comprises the steps: displaying a live broadcast interface which comprises an interaction region, and the interaction region comprises a plurality of virtual gift icons; in response to a selection operation of an audience account on a target virtual gift icon in the plurality of virtual gift icons, sending a request for giving a target virtual gift corresponding to the target virtual gift icon to an anchor account; a display interface matched with the target virtual gift is displayed, the display interface comprises an information display area, prompt information and / or a target map are / is displayed in the information display area, and the prompt information is used for indicating that a target geographic position where the audience account is located is displayed in a target area in a position map in a target display mode. The target area in the target map is displayed in the target display mode. Therefore, the interaction content can be enriched, and the diversity and authenticity of interaction can be improved.

Description

TECHNICAL FIELD

[0001] Embodiments of the present application relate to the technical field of Internet and multimedia processing, and relate to but are not limited to a live interactive method and device, a terminal and a computer readable storage medium. BACKGROUND

[0002] Live interaction refers to a two-way interactive form formed between a host and an audience through real-time communication, functional play or joint content creation in a network live process. The core purpose is to break the traditional one-way transmission mode, improve the audience's sense of participation and immersion, and thus enhance the interest and stickiness of the live broadcast. For example, the audience triggers special effects by sending virtual gifts (such as rockets, hearts) to the host.

[0003] However, in the related art, after the audience in the live room sends a virtual gift, the virtual location on the landing page will be lit up. Since the virtual location is a fictional location, there is a problem of weak emotional resonance and insufficient transmission motivation, which affects the topic extension and interaction effect between the host and the audience. SUMMARY

[0004] Therefore, the live interactive method, device, terminal and computer readable storage medium provided by the embodiments of the present application can improve the release amount of works. The live interactive method, device, terminal, computer readable storage medium and computer program product provided by the embodiments of the present application are implemented as follows: In a first aspect of the embodiments of the present application, a live interactive method is provided, applied to a terminal, and the method comprises: displaying a live interface, the live interface comprising an interactive area, and the interactive area comprising a plurality of virtual gift icons; in response to a selection operation of a target virtual gift icon in the plurality of virtual gift icons by an audience account, sending a request to send a target virtual gift corresponding to the target virtual gift icon to a host account; displaying a display interface matched with the target virtual gift, the display interface comprising an information display area, and the information display area displaying prompt information and / or a target map, the prompt information being used to indicate a target geographical location of the audience account in a target area in a location map in a target display manner, and the target area in the target map being displayed in the target display manner.

[0005] In a live broadcast scenario, a plurality of virtual gift icons are displayed in an interactive area of a live broadcast interface, a selection operation of a target virtual gift icon in the plurality of virtual gift icons can be triggered, so that a request of sending a target virtual gift corresponding to the target virtual gift icon to a host account is sent, that is, the purpose of sending the target virtual gift to the host account is achieved. After sending the target virtual gift to the host account, a display interface matched with the target virtual gift can be displayed, and at least one of prompt information and a target map is displayed in an information display area of the display interface. The target area in the target map is displayed in a target display manner. The target area is a region in a location map where a target geographical position of the audience account is located. Since the target geographical position is a real and real-time geographical position where the audience account is located, the target area is a map region corresponding to the real and real-time geographical position. In this way, the present application can light up the target area in the location map corresponding to the real and real-time geographical position where the audience account is located after the audience account sends the target virtual gift to the host account, so as to establish a relationship between the location map and the real and real-time geographical position where the audience account is located. Further, the target position identifier of the city or province where the audience who sends the virtual gift is located can be known through the prompt information and / or the target map, on the one hand, a geographical attribute topic about the target position identifier can be initiated, the topic discussion of the live broadcast can be enriched, the authenticity and content depth of the live broadcast content can be enhanced, so as to improve the diversity and authenticity of the live broadcast interaction; on the other hand, the target area corresponding to the real and real-time geographical position where the audience account is located can be directly lighted up in the location map, so as to improve the sense of support, the sense of achievement and the sense of participation of the audience, and improve the enthusiasm of sending virtual gifts, so as to enhance the fan stickiness and optimize the content interaction. The gift sending heat of different target geographical positions can also be reflected through the target display manner. In addition, the target geographical position can enable the same gift special effect to be accompanied by a unique label (such as "Audience A1 lights up C1 city for you"), and improve the differentiated display. The behavior of the audience account sending the virtual gift can be marked through the target geographical position, and the emotional added value is improved. In this way, through the combination of "regional identity and visual special effect", the behavior of simply sending virtual gifts is transformed into an experience with social attributes and a sense of collective honor, which can not only improve the willingness to send virtual gifts, but also activate group interaction through geographical labels and improve user retention.

[0006] In some embodiments, the display interface further includes an animation area, the animation area displays an animation special effect corresponding to the target virtual gift; and the animation area further displays a logo image matched with a geographical position where the host account is located.

[0007] By displaying the animation special effect and the logo image in the animation area, the geographical location where the anchor account is located can be fused with the animation special effect, and personalized animation special effects can be presented. The geographical location where the anchor account is located can be externally shown through the logo image or the regional culture of the geographical location, so that the live broadcast process has more regional characteristics and is different from the gift special effects of the same type, and a unique "geographical IP" label of the anchor is formed. Since the geographical location where the anchor account is located changes with the movement of the anchor, for example, the anchor flies from a C1 city to a C2 city, the geographical location where the anchor account is located also changes, and then the logo image also changes, so that the display content of the animation display area is consistent with the real geographical location where the anchor account is located. In addition, a new live broadcast topic can be started based on the logo image, and the extension and expansion of the live broadcast content can be realized.

[0008] In some embodiments, the information display area displays the prompt information, the prompt information includes a target location identifier of the target geographical location, the target location identifier is an entrance of the target map, and the method further includes: in response to a triggering operation on the target location identifier, displaying the target map.

[0009] The target location identifier can be used as an entrance of the target map, so that the target map can be displayed through the triggering operation on the target location identifier of the target geographical location, that is, the interface can be switched from the display interface including the prompt information to the target map by clicking the target location identifier, the association between the target map and the target location identifier is realized, and the interface is quickly switched. After entering the target map by clicking the location identifier, the distribution of the audience accounts that send virtual gifts can be directly viewed, the mutual association and group of users in the same geographical location are promoted, and a regional fan community is formed. In addition, the target region in the target map can also be displayed in a target manner, so that the behavior of the audience accounts that send target virtual gifts can be timely and directly reflected in the target map, and the purpose of timely feedback is realized.

[0010] In some embodiments, the interactive area further includes an identifier display area of each virtual gift icon in the plurality of virtual gift icons, the identifier display area displays at least one gift type identifier of the corresponding virtual gift, the at least one gift type identifier is used to display the gift characteristics of the corresponding virtual gift, and the at least one gift type identifier includes at least one of a positioning identifier and a caring representation.

[0011] By displaying the identifier of the gift type in the identifier display area, the gift type corresponding to the virtual gift can be made explicit, blind selection can be avoided, and cognitive load can be reduced. Moreover, the identifier display area of the target virtual gift icon displays at least one of the positioning identifier and the care identifier, which can represent that the target virtual gift has a positioning function. In this way, by the identifier of the gift type in the identifier display area, reference information can be provided for live interaction, the decision-making time of live interaction can be accelerated, decision fatigue can be reduced, live interaction can be guided, and thus the interaction efficiency can be improved.

[0012] In some embodiments, the identifier display area of the target virtual gift icon displays the positioning identifier and the care identifier, and the animation area further displays an animation special effect corresponding to weather information of a geographic location where the anchor account is located and / or weather information of a target geographic location where the viewer account is located.

[0013] In the case where the positioning identifier and the care identifier are displayed in the identifier display area of the target virtual gift icon, the animation special effect corresponding to the target virtual gift corresponds to real-time weather, such as triggering an umbrella special effect in rainy weather and a warming animation in snowy weather. In this way, the animation special effect conveys a signal of empathy, and the information amount of the animation special effect is enriched. The same gift presents different special effects due to different weather, which avoids aesthetic fatigue, improves the probability of repeated gifting, and realizes differentiated experience. In this way, the dynamic environment response conveys the humanistic temperature, and the weather topic brings social fission. Through the matching of the animation special effect and the weather information, weather special effect linkage can be realized, for example, the gift triggers a "sunshine rainbow" special effect in sunny weather, and a "warm stove hot tea" animation in snowy weather, so that the animation special effect "empathizes" with the current environment and strengthens emotional projection (for example, "the anchor is in a place where it is raining, and the dynamic special effect is a shooting umbrella"). Extreme weather (such as typhoon and high temperature) can be designed with special care special effects (such as "windproof gift" and "cooling ice crystal"), which improves the diversity of the animation special effect. Weather changes make the same virtual gift present different special effects (such as "love icon" changing into "umbrella" in rainy weather and "sunglasses" in sunny weather), which avoids the feeling of repetition and monotony; if there is a large difference between the weather of the anchor and the viewer (such as sunny weather for the anchor and heavy rain for the viewer), a "cross-weather linkage special effect" (such as "sunshine dispelling clouds") can be triggered to create a social topic, thereby improving the interest and surprise of the live broadcast.

[0014] In some embodiments, the information display area displays the target map, and the display of the display interface matching the target virtual gift includes: in response to an operation of triggering the display interface, displaying the display interface of the anchor account.

[0015] The display interface including the target map can be displayed through the operation of triggering the display interface, so as to achieve the purpose of displaying the target map on demand, enrich the display mode of the target map, and improve the flexibility of display.

[0016] In some embodiments, the interaction area further includes a view control configured to trigger display of a presentation interface of the anchor account; and the display of the presentation interface of the anchor account in response to the triggering of the presentation interface includes: in response to the triggering of the view control, display of the presentation interface of the anchor account.

[0017] By setting a view control in the interaction area of the live broadcast interface, the presentation interface including the target map can be triggered to be displayed through the view control, thereby enriching the triggering manner of the target map. The progress of sending virtual gifts can be viewed by the viewer account before sending virtual gifts, thereby providing a reference for whether the viewer account sends virtual gifts, shortening the consideration time of sending virtual gifts, and reducing the decision cost. Since the triggering manner of displaying the target map is increased, the exposure of the target map is also improved.

[0018] In some embodiments, the presentation interface of the anchor account includes an interaction control configured to trigger display of the plurality of virtual gift icons; and after the display of the presentation interface of the anchor account in response to the triggering of the presentation interface, the method further includes: in response to the triggering of the interaction control, display of a live broadcast interface of the anchor account.

[0019] In the scenario of sending virtual gifts in live broadcast, by setting an interaction control (such as a quick gift sending button and a gift icon entrance) in the presentation interface, seamless switching from the presentation interface to the live broadcast interface is realized. The design of such an interaction control can significantly improve the interaction efficiency. After viewing the distribution of the viewer accounts sending virtual gifts in the presentation interface, the viewer accounts do not need to manually exit or return, but can quickly jump back to the live broadcast interface to send gifts through the interaction control (such as the “go to light up” and “immediately support” buttons), thereby realizing one-key jumping back to the live broadcast interface, reducing the operation steps, and improving the exposure of the live broadcast interface. By realizing quick switching from the presentation interface to the live broadcast interface through the interaction control, the “information presentation page” is upgraded to an “action guiding page”, thereby reducing the difficulty of switching operations.

[0020] In some embodiments, the target area is displayed in a target display manner, including: the display color of the target area is a target color, the target color is a color different from the display color of a reference area in the location map, and there is no viewer account sending virtual gifts to the anchor account in a reference geographical position corresponding to the reference area; and / or the target area includes a marker icon.

[0021] In a live interactive scenario, by differentiating the target area (an area where virtual gift giving behavior exists) and the reference area (an area where no virtual gift giving behavior exists), and introducing a marker icon, the contrast of different areas can be significantly improved. The target area uses high-contrast colors (such as warm colors), and the reference area uses low-saturation colors (such as gray tones), forming a "heat map" effect, which intuitively highlights high-interactive areas. The marker icon can enhance the recognition of the target area, thereby improving information recognition efficiency.

[0022] In some embodiments, in the case where the display color of the target area is the target color, the brightness of the target color is associated with the number of selection operations of the target virtual gift icon by the audience account within the target geographic location; or, in the case where the target area includes the marker icon, the size and / or number of the marker icon is associated with the number of selection operations of the target virtual gift icon by the audience account within the target geographic location; or, in the case where the target area includes the marker icon and the number of the marker icon is one, the target area further includes a number display area that displays the number of selection operations of the target virtual gift icon by the audience account within the target geographic location.

[0023] The brightness of the target color is gradually changed to reflect the number of operations, forming a "heat map" effect, which can quickly identify high-interactive areas without reading data, and quickly display the macro-interactive distribution of the entire range. By adjusting the brightness of the target color, the display elements in the location map are avoided from being overloaded, visual interference is avoided, and information display efficiency is improved. The size of the marker icon expands with the number of operations, or the number of marker icons increases (e.g., one marker icon is added every 50 times), and the number of times is displayed, such as directly displaying "100", indicating that the C1 city has been lit up 100 times. This reduces the understanding threshold and improves the decision-making speed of giving virtual gifts.

[0024] In some embodiments, in the case where the target area includes the marker icon, the shape of the marker icon is associated with the gift type of the target virtual gift selected by the audience account within the target geographic location.

[0025] In a live interactive scenario, the shape of the marker icon is dynamically associated with the type of the target virtual gift selected by the audience within the target geographic location, such as a small flag for the positioning type, a heart shape for the care and positioning type, and chopsticks for the food and positioning type. Marker icons can convey information more quickly than text, and the shape distribution of the marker icon can identify regional interaction characteristics, thereby guiding the adjustment of the anchor content. Ensuring that the marker shape is strongly associated with the virtual gift, so that interaction data is converted into visual information, and real-time visual feedback is achieved.

[0026] In some embodiments, the display interface of the anchor account further includes a text display area, and the text display area displays at least one of the following: a number of audience accounts triggering the selection operation within a preset time period; a number of regions to which target geographical positions of audience accounts triggering the selection operation within the preset time period belong; and a ranking list of different anchor accounts, which is determined according to a number of audience accounts triggering the selection operation corresponding to each anchor account within the preset time period.

[0027] Displaying audience quantity, region coverage, anchor ranking list and other real-time interaction data through the text display area can improve user participation through data visualization, and can adjust live broadcast time or content according to region quantity data, accurately identify high-potential regions. The number of accounts reflects the activity of fans, identifies core supporters, and optimizes content strategies. Displaying real-time quantity of individuals or regions can help users clearly perceive their contribution value and promote the action of immediately sending virtual gifts. Displaying real-time ranking list of individuals or regions can form a comparison effect, thereby promoting the behavior of climbing the list and sending virtual gifts. It is helpful to actively share screenshots with regional ranking information to achieve spontaneous dissemination and bring free secondary dissemination.

[0028] In a second aspect, the embodiment of the application provides a live broadcast interaction method applied to a server, and the method comprises the following steps. pushing live broadcast data of an anchor account to a user terminal corresponding to a user account, wherein the live broadcast data is used to display a live broadcast interface on the user terminal, the live broadcast interface comprises an interaction area, and the interaction area comprises a plurality of virtual gift icons; in response to a request sent by the user terminal to send a target virtual gift corresponding to a target virtual gift icon to the anchor account, acquiring a target geographical position where the user terminal is located, and generating prompt information based on the target geographical position and / or updating map page data of the anchor account based on the target geographical position, wherein the prompt information is used to indicate a target region of the target geographical position in a location map to be displayed in a target display manner, and the map page data is used to display a target map in the user terminal, and the target region in the target map is displayed in the target display manner; sending the prompt information and / or the map page data to the user terminal, so that the user terminal displays a display interface comprising an information display area, and the information display area displays the prompt information and / or the target map.

[0029] In the live broadcast process, after receiving a request of a viewer terminal for gifting a target virtual gift corresponding to a target virtual gift icon to a host account, the server acquires a real-time target geographical position of the viewer terminal, generates a prompt information, and / or updates map page data of the host account, so that after the viewer gifts, the target map immediately highlights a target area where the viewer is located, giving a sense of certainty to the interactive behavior and stimulating secondary interaction. Seeing the interaction traces of other users in the same city triggers the herd mentality, promotes the spontaneous organization of regional fan groups to rush for the top, and realizes regional social splitting. Through the prompt information and / or the target map, the core audience area can be identified, the fan distribution can be visualized, and the live broadcast time, dialect, and topic can be adjusted accordingly. When a regional interaction mutation is detected, the content is immediately adjusted to realize real-time interaction control.

[0030] In some embodiments, in response to the request of the viewer terminal for gifting the target virtual gift corresponding to the target virtual gift icon to the host account, the target geographical position of the viewer terminal is acquired, and the prompt information is generated based on the target geographical position of the viewer terminal, including: acquiring the target geographical position of the viewer terminal; generating the prompt information based on the target geographical position and a target display mode; in response to the request of the viewer terminal for gifting the target virtual gift corresponding to the target virtual gift icon to the host account, the target geographical position of the viewer terminal is acquired, and the map page data of the host account is updated based on the target geographical position, including: acquiring initial data of the position map; setting a display mode of a target area corresponding to the target geographical position in the initial data to the target display mode to obtain the map page data of the host account.

[0031] In the live broadcast interaction scenario, by dynamically acquiring the geographical position of the viewer terminal and generating the prompt information or updating the map page data, timely visual feedback can be realized. Through accumulation of the target geographical position, the live broadcast can identify the core fan area and the potential blank area, and identify the fan distribution heat map. Moreover, the display mode of the target area corresponding to the target geographical position is set to the target display mode, which simplifies the process of updating the map page data and improves the efficiency of updating the map page. In addition, the map page only needs to be updated once on the server side, without the need for each viewer terminal to update the map page separately, which simplifies the map page update logic and reduces the overall computing power consumption.

[0032] The third aspect of the embodiments of the application also provides a live broadcast interaction device, which comprises: a first display module, a first sending module, and a second display module. The first display module is configured to display a live broadcast interface, wherein the live broadcast interface comprises an interactive area, and the interactive area comprises a plurality of virtual gift icons. The first sending module is configured to, in response to a selection operation of a target virtual gift icon in the plurality of virtual gift icons by the audience account, send a request for gifting a target virtual gift corresponding to the target virtual gift icon to the anchor account; The second display module is configured to display a display interface matched with the target virtual gift, the display interface comprising an information display area, the information display area displaying prompt information and / or a target map, the prompt information being used to indicate that a target geographic location of the audience account is displayed in a target display manner in a target area in a location map, and the target area in the target map being displayed in the target display manner.

[0033] The fourth aspect of the embodiments of the present application further provides a live interactive device, which comprises a second sending module, a generating module and a third sending module. The second sending module is configured to push live data of the anchor account to an audience terminal corresponding to the audience account, the live data being used to display a live interface on the audience terminal, the live interface comprising an interactive area, and the interactive area comprising a plurality of virtual gift icons. The generating module is configured to, in response to a request for gifting a target virtual gift corresponding to a target virtual gift icon sent by the audience terminal, acquire a target geographic location of the audience terminal, and generate prompt information based on the target geographic location, and / or update map page data of the anchor account based on the target geographic location, the prompt information being used to indicate that the target geographic location is displayed in a target display manner in a target area in a location map, and the map page data being used to display a target map in the audience terminal, and the target area in the target map being displayed in the target display manner. The third sending module is configured to send the prompt information and / or the map page data to the audience terminal, so that the audience terminal displays a display interface comprising an information display area, and the information display area displays the prompt information and / or the target map.

[0034] The terminal provided by the embodiments of the present application comprises a memory and a processor, the memory stores a computer program capable of running on the processor, and the processor implements the live interactive method of the embodiments of the present application when executing the program.

[0035] The server provided by the embodiments of the present application comprises a memory and a processor, the memory stores a computer program capable of running on the processor, and the processor implements the live interactive method of the embodiments of the present application when executing the program.

[0036] The computer readable storage medium provided by the embodiments of the present application stores a computer program, and the computer program is executed by a processor to implement the live interactive method provided by the embodiments of the present application.

[0037] The computer program product provided in the embodiment of the present application comprises a computer program or computer executable instructions, and the computer program or computer executable instructions are executed by a processor to implement the live interaction method provided in the embodiment of the present application. BRIEF DESCRIPTION OF DRAWINGS

[0038] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed in the embodiments will be briefly introduced as follows. Obviously, the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative effort on the basis of these drawings.

[0039] Figure 1 A scene schematic diagram of a live interaction scene provided in the embodiment of the present application; Figure 2 A flowchart of a live interaction method provided in the embodiment of the present application; Figure 3 An interface display schematic diagram of a live interface provided in the embodiment of the present application; Figure 4 An interface switching schematic diagram of triggering display of a live interface provided in the embodiment of the present application; Figure 5 An interface display schematic diagram of a display interface provided in the embodiment of the present application; Figure 6 Another interface display schematic diagram of a display interface provided in the embodiment of the present application; Figure 7 An interface switching schematic diagram of triggering display of a target map provided in the embodiment of the present application; Figure 8 An interface switching schematic diagram of triggering display of a display interface provided in the embodiment of the present application; Figure 9 Another interface switching schematic diagram of triggering display of a display interface provided in the embodiment of the present application; Figure 10 Another flowchart of a live interaction method provided in the embodiment of the present application; Figure 11A An interface display schematic diagram of a target map provided in the embodiment of the present application; Figure 11B Another interface display schematic diagram of a target map provided in the embodiment of the present application; Figure 12A Still another interface display schematic diagram of a target map provided in the embodiment of the present application; Figure 12B Still another interface display schematic diagram of a target map provided in the embodiment of the present application; Figure 13 Another flowchart of a live interaction method provided in the embodiments of the present application; Figure 14 A flowchart of a live interaction method provided in the embodiments of the present application; Figure 15 A network architecture diagram of a live interaction system 100 provided in the embodiments of the present application; Figure 16 A structure diagram of a live interaction apparatus provided in the embodiments of the present application; Figure 17 A hardware structure diagram of a terminal provided in the embodiments of the present application. DETAILED DESCRIPTION

[0040] To make the objects, technical solutions and advantages of the embodiments of the present application clearer, the specific technical solutions of the present application will be further described in detail below with reference to the drawings in the embodiments of the present application. The following embodiments are used to illustrate the present application, but are not used to limit the scope of the present application.

[0041] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which the present application belongs. The terms used herein are only for the purpose of describing the embodiments of the present application, and are not intended to limit the present application.

[0042] In the following description, “some embodiments” are described, which describe a subset of all possible embodiments, but it can be understood that “some embodiments” can be the same subset or different subsets of all possible embodiments, and can be combined with each other without conflict.

[0043] It should be noted that the terms “first\second\third” involved in the embodiments of the present application are used to distinguish similar or different objects, and do not represent a specific order of the objects. It can be understood that “first\second\third” can be interchanged with a specific order or sequence as allowed, so that the embodiments of the present application described herein can be implemented in an order other than that illustrated or described herein.

[0044] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals involved in the embodiments of the present application are all authorized by the user or fully authorized by all parties, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards of relevant countries and regions.

[0045] Before the embodiments of the present application are further described, the terms and names involved in the embodiments of the present application are explained, and the terms and names involved in the embodiments of the present application are applicable to the following explanations.

[0046] 1) Live room refers to a virtual online space for real-time transmission of audio and video content through an Internet platform, for viewers to watch, interact and participate in activities synchronously. The essence of the live room is a real-time social scene based on streaming media technology, with dual attributes of media transmission and social interaction.

[0047] The live room relies on push streaming (encoding and transmission at the anchor end) and pull streaming (decoding and playing at the viewer end) technology to realize low-delay live streaming. Common protocols: Real-Time Messaging Protocol (RTMP), adaptive bitrate streaming (HTTP Live Streaming, HLS). The live room has real-time, interactive and scene-based features, making content production and consumption occur synchronously, and bidirectional interaction functions such as bullet screen, likes, intercom and rewards can carry e-commerce, game competition, education and other multi-content.

[0048] According to the content classification, the types of live room include e-commerce live, entertainment live and event live. According to the technical form classification, the types of live room include one-way live, interactive live and virtual live. The application scenarios of live room include e-commerce conversion, fan operation, knowledge service, etc.

[0049] The live room is a “real-time content social scene” in the digital era, and its value lies in the reconstruction of user attention allocation and consumption decision chain through the three mechanisms of immediacy (anchor real-time feedback), loss of control (unpredictable content) and sense of belonging (bullet screen community).

[0050] 2) Live room crowdfunding lighting play is a live activity form that completes the “lighting” goal of a virtual location through collective interaction of viewers, and its core is to improve user participation and live room stickiness through task crowdfunding, progress visualization and reward incentives.

[0051] The anchor sets one or more virtual locations, and the viewers accumulate “lighting value” by completing designated interactive behaviors (such as likes, gifts, bullet screens), and when the crowdfunding progress reaches 100%, the whole live room reward (such as red envelope rain, special effect Easter egg) is triggered.

[0052] The typical scenarios of live room crowdfunding lighting play include e-commerce live, game live, travel live, etc.

[0053] The essence of live room crowdfunding lighting play is to convert the one-way output of the live room into a “co-constructed experience” that users can perceive, and to activate silent viewers through gamification design.

[0054] 3) Virtual gifts, which are digital items purchased and sent by users (audience) through digital platforms (such as live streaming, social applications, games, etc.) using virtual currency or points, to express emotional support, enhance interaction, or obtain benefits. The essence of sending virtual gifts is a consumption behavior based on symbolic social interaction, combining emotional value and commercial value.

[0055] Virtual gifts are not physical goods, and are presented in the form of animation effects, icons, and bullet screen skins. Sending virtual gifts relies on the platform's virtual economic system to complete the exchange.

[0056] Sending virtual gifts can replace real-life flowers and applause (such as sending "love hearts" to show love), achieving emotional expression. High-value gifts trigger full-screen announcements, reflecting identity markers. Thus, digital means are used to simulate real-life social etiquette.

[0057] 4) Gift effects, which are dynamic visual and auditory effects triggered when users send virtual gifts on live streaming, social, or gaming platforms, enhancing the expressiveness and ritualism of gifts through animation, sound effects, and interactive feedback. The core purpose of gift effects is to enhance users' payment experience and social satisfaction through sensory stimulation.

[0058] Gift effects include basic effects, advanced effects, and composite effects. Basic effects can be divided into partial animations and simple sound effects. Partial animations can be small-range effects (such as "love heart" jumping and particle dissipation). Simple sound effects can be short prompt sounds (such as "ding-dong" sound). Advanced effects can be divided into full-screen domination, three-dimensional scene immersion, and interactive effects. Full-screen domination can cover the entire live streaming screen. Three-dimensional scene immersion can trigger virtual scene switching (such as replacing the "island vacation" background). Interactive effects can be for audience participation (such as "red envelope rain" click to grab coupons). Composite effects can be divided into consecutive effects and combination effects. Consecutive effects can be unlocking advanced animations by consecutively sending the same gift (such as the third "rocket" taking off with fireworks). Combination effects can be hidden Easter eggs triggered by sending specific gift combinations (such as "rose and diamond ring" combining to trigger a proposal scene).

[0059] Gift effects use particle systems to achieve complex effects with low power consumption, and layered loading (such as first playing basic animations and then loading three-dimensional models) to avoid lag. According to device performance, the effects are automatically downgraded, and the layout is adapted to horizontal and vertical live streaming rooms.

[0060] With the same cost, special effects can double the price of a gift (e.g., a normal "virtual plane" D1 yuan, a "virtual warp plane" with interstellar travel effects D2 yuan), thereby increasing the gift premium; short video clips are automatically generated when the special effect is triggered (e.g., "you have received a space warship"), guiding users to share and promoting dissemination and fission; high-quality special effects can increase the average audience dwell time by 23%. Gift special effects convert virtual consumption into perceptible social capital.

[0061] In order to better understand the live interaction method provided by the embodiments of the present application, first, the live interaction method in the related art and the technical problems existing in the related art are described.

[0062] In the related art, after the audience in the live room sends a gift, the audience helps the anchor to light up a virtual location on the landing page, and the anchor will receive a corresponding reward after lighting up all the locations in the landing page. The location lit up by the user is a fictional object, and there is no relationship between the fictional object and the geographical location actually located by the user in real life. Therefore, the game in the related art cannot drive deeper interaction and communication between the anchor and the user.

[0063] In order to solve the above problems existing in the related art, the live interaction method provided in the embodiments of the present application can initiate a geographical attribute topic about a target location identifier, which can enrich the topic discussion of the live broadcast, enhance the authenticity and content depth of the live broadcast content, and thus improve the diversity and authenticity of the live interaction. The target area corresponding to the real-time geographical position of the audience account can be directly lit up in the location map, which improves the audience's sense of support, sense of achievement, and sense of participation, and improves the enthusiasm of sending virtual gifts, thereby enhancing fan stickiness and optimizing content interaction.

[0064] The live interaction method provided by the embodiments of the present application can be applied to a computer device with display function. The computer device can include but is not limited to a server and a mobile phone, a wearable device (such as a smart watch, a smart bracelet, smart glasses, etc.), a tablet computer, a notebook computer, a vehicle terminal, a personal computer (PC), a virtual reality (VR) device, an augmented reality (AR) device, a mixed reality (MR) device, a handset, and other terminals, etc. The computer device includes terminals and servers, for example.

[0065] Figure 1 The scene schematic diagram of the live interaction scene provided by the embodiments of the present application is applied to the mobile phone of the audience account. Please refer to Figure 1In the process of displaying the live interface on the mobile phone 400 of the audience account, the mobile phone 400 of the audience account receives a selection operation on the target virtual gift icon, and sends a request for sending the target virtual gift corresponding to the target virtual gift icon to the host account, wherein the mobile phone 400 of the audience account can send the request to the server; the mobile phone 400 of the audience account displays a display interface, and the information display area of the display interface can display a target area in the target display mode. A geographical attribute topic about the target location identifier can be initiated, which can enrich the topic discussion of the live broadcast, enhance the authenticity and content depth of the live broadcast content, and thus improve the diversity and authenticity of the live broadcast interaction. The target area corresponding to the real and real-time geographical position of the audience account can be directly highlighted in the location map, which improves the audience's sense of support, sense of achievement, and sense of participation, and improves the enthusiasm of sending virtual gifts, thereby enhancing the fan stickiness and optimizing the content interaction.

[0066] Figure 2 A flowchart of a live interaction method provided in an embodiment of the present application is provided for a terminal, which is a terminal corresponding to an audience account. The live interaction method can be applied to live broadcast scenes such as entertainment interaction live broadcast, game e-sports live broadcast, e-commerce live broadcast, knowledge payment live broadcast, education live broadcast, traditional culture live broadcast, non-heritage live broadcast, and fan support live broadcast. The execution subject of the live interaction method can be a terminal with display function. Hereinafter, the execution subject is exemplarily taken as a terminal with display function, which can be a mobile phone. Figure 2 The live interaction method can include the following steps S201 to S203, which are described in detail below.

[0067] Step S201, displaying a live interface.

[0068] In an embodiment of the present application, the live interface includes an interaction area, and the interaction area includes a plurality of virtual gift icons. Figure 3 An interface display diagram of a live interface provided in an embodiment of the present application is shown in FIG. 10. Figure 3 The live interface 10 includes an interaction area 101, and the interaction area 101 includes a plurality of virtual gift icons, Figure 3 The virtual gift icons 011-1 to 011-8 are exemplarily marked in FIG. 10.

[0069] In some embodiments, the live interface can be a real-time live interface, and the live interface can be an entertainment interaction live broadcast, a game e-sports live broadcast, an e-commerce live broadcast, a knowledge payment live broadcast, an education live broadcast, a traditional culture live broadcast, a non-heritage live broadcast, and a fan support live broadcast. Figure 4 An interface switching diagram for triggering display of a live interface provided in an embodiment of the present application is shown in FIG. 11. Figure 4The live broadcast interface 10 can be displayed by triggering the live broadcast home page 20. The live broadcast home page 20 includes a virtual gift sending control 01. The virtual gift sending control 01 can be triggered by any operation such as single-click, double-click, long-press, and repeated press, so that the display interface of the terminal is switched from the live broadcast home page 20 to the live broadcast interface 10.

[0070] In step S202, in response to the selection operation of the target virtual gift icon in the plurality of virtual gift icons by the audience account, a request for sending the target virtual gift corresponding to the target virtual gift icon to the host account is sent.

[0071] In the embodiments of the present application, the target virtual gift icon can refer to an icon corresponding to a virtual gift with a positioning type, a real-time type, and a partition type. For example, the target virtual gift icon refers to an icon corresponding to a virtual gift with a positioning type. The positioning type can be displayed in the identification display area of each virtual gift icon. Please continue to refer to Figure 3 The interactive area 101 includes an identification display area 012-1 to 012-12 of each virtual gift icon in the plurality of virtual gift icons. Figure 3 The identification display areas 012-1, 012-2, 012-3, 012-4, 012-5, 012-8, 012-9, and 012-12 are exemplarily marked in FIG. 12. The identification display area 012 displays the identification of the gift type of the virtual gift corresponding to the virtual gift icon. Since the identification of the gift type corresponding to the virtual gift icons 011-1, 011-3, and 011-4 includes the “positioning” identification, any one of the virtual gift icons 011-1, 011-3, and 011-4 can be used as the target virtual gift icon. Based on this, in the selection operation of any one of the virtual gift icons 011-1, 011-3, and 011-4, the selected virtual gift icon is determined as the target virtual gift icon, and the terminal sends a request for sending the target virtual gift corresponding to the target virtual gift icon to the host account.

[0072] In some embodiments, please continue to refer to Figure 3 The interactive area 101 includes a sending control 013. For example, the target virtual gift icon is the virtual gift icon 011-1. The selection operation of the virtual gift icon 011-1 includes a click operation of the virtual gift icon 011-1. The virtual gift icon 011-1 and the corresponding identification display area 012-1 are displayed with changed display parameters, for example, the virtual gift icon 011-1 and the corresponding identification display area 012-1 can be displayed in bold (or highlighted). Then, the sending control 013 is clicked, so that the selection operation of the target virtual gift icon in the plurality of virtual gift icons by the audience account is realized.

[0073] In the embodiments of the present application, the audience account refers to an account of a live broadcast application logged in a terminal, and the audience account is an account for watching live broadcast.

[0074] In step S203, a display interface matched with the target virtual gift is displayed.

[0075] In the embodiments of the present application, the display interface includes an information display area, and the information display area displays prompt information and / or a target map. The prompt information is used to indicate that a target geographical position of the audience account is displayed in a target display manner in a target area in a location map, and the target area in the target map is displayed in the target display manner.

[0076] In some embodiments, the display interface can be displayed after sending a request for gifting the target virtual gift to the host account.

[0077] In some other embodiments, the display of the display interface can also be triggered by a touch operation on a display interface of the terminal, and the display of the display interface can also be triggered by voice, gesture, posture and the like. The embodiments of the present application do not limit the operation of triggering the display of the display interface.

[0078] In some embodiments, the information display area of the display interface can display the prompt information or the target map, and the information display area of the display interface can also display the prompt information and the target map. For example, the target geographical position of the audience account is C1 city, and the target area is a map area corresponding to C1 city. The prompt information can be “Audience A1 lights up C1 city for you”.

[0079] For example, the information display area of the display interface displays the target map, and the target display manner is to display in black as a fill color. Figure 5 FIG. 1 shows a schematic diagram of an interface display of the display interface provided in the embodiments of the present application. Figure 5 As shown in FIG. 1, the display interface 30 includes an information display area 301, and the information display area 301 displays a target map 3011. In the target map 3011, a map area 111 (target area) corresponding to C1 city is displayed in black as a fill color.

[0080] Through the steps S201 to S203, in the live broadcast scene, the plurality of virtual gift icons are displayed in the interactive area of the live broadcast interface, the selection operation of the target virtual gift icon in the plurality of virtual gift icons can be triggered, so that the request of sending the target virtual gift corresponding to the target virtual gift icon to the host account is sent, that is, the purpose of sending the virtual gift to the host account is achieved. After sending the target virtual gift to the host account, a display interface matched with the target virtual gift can be displayed, and the information display area of the display interface displays at least one of prompt information and a target map. The target area in the target map is displayed in a target display manner. The target area is the area of the target geographical position of the audience account in the location map. Since the target geographical position is the real and real-time geographical position of the audience account, the target area is the map area corresponding to the real and real-time geographical position. In this way, the present application can light up the target area in the location map corresponding to the real and real-time geographical position of the audience account after the audience account sends the target virtual gift to the host account, so as to establish the relationship between the location map and the real and real-time geographical position of the audience account. Further, the target position identifier of the city or province where the audience who sends the virtual gift is located can be known through the prompt information and / or the target map, on the one hand, a geographical attribute topic about the target position identifier can be initiated, which can enrich the topic discussion of the live broadcast, enhance the authenticity and content depth of the live broadcast content, and thus improve the diversity and authenticity of the live broadcast interaction; on the other hand, the target area corresponding to the real and real-time geographical position of the audience account can be directly lighted up in the location map, so as to improve the sense of support, the sense of achievement and the sense of participation of the audience, and improve the enthusiasm of sending virtual gifts, so as to enhance the fan stickiness and optimize the content interaction. The gift sending heat of different target geographical positions can also be reflected through the target display manner. In addition, the target geographical position can enable the same gift special effect to be accompanied by a unique label (such as "Audience A1 lights up C1 city for you"), which improves the differentiated display. The behavior of the audience account sending the virtual gift can be marked through the target geographical position, which improves the emotional added value. In this way, through the combination of "regional identity and visual special effect", the behavior of simply sending virtual gifts is transformed into an experience with social attributes and a sense of collective honor, which can not only improve the willingness to send virtual gifts, but also activate group interaction through geographical labels and improve user retention.

[0081] In some embodiments, the display interface further includes an animation area, and the animation area displays an animation special effect corresponding to the target virtual gift.

[0082] In some embodiments, the above example is taken as an example, and the target geographical position of the audience account is C1 city. Figure 6Another interface display schematic diagram of the display interface provided by the embodiments of the present application is shown in FIG. 30. As shown in FIG. 30, the information display area 301 of the display interface 30 displays the prompt information 3012. Based on this, the display interface 30 further includes an animation area 401, wherein the animation area 401 displays an animation special effect corresponding to the target virtual gift, for example, a star that rises and gradually becomes smaller. Figure 6

[0083] In some embodiments, the animation area further displays a logo image matching the geographic location where the anchor account is located.

[0084] In some embodiments, the logo image matching the geographic location where the anchor account is located can represent the geographic location where the anchor account is located. The logo image can be a building image, a food image, an animal or plant image, a mascot image, etc. The logo image can be a background element of the animation special effect, an anchor point of a motion track, or a brand symbol, etc.

[0085] Taking the logo image as a building image and the logo image as a background element of the animation special effect as an example, it is assumed that the logo image matching the geographic location where the anchor account is located is a pagoda. Please continue to refer to FIG. 31, and the animation area 401 further displays a pagoda background element. Figure 6

[0086] In other embodiments, the animation special effect can be a moving virtual car, and the pagoda can be used as an anchor point of a motion track to make the virtual car move around the pagoda.

[0087] By displaying the animation special effect and the logo image in the animation area, the fusion of the geographic location where the anchor account is located and the animation special effect can be achieved, a personalized animation special effect can be presented, the geographic location where the anchor account is located or the regional culture of the geographic location can be made explicit through the logo image, the live broadcast process can be more regional, and it is different from the gift special effects of the same type, forming a unique "geographical IP" label of the anchor. Since the geographic location where the anchor account is located will change with the movement of the anchor, for example, the anchor flies from city C1 to city C2, the geographic location where the anchor account is located will also change accordingly, and then the logo image will also change, so that the consistency of the display content of the animation display area and the real geographic location where the anchor account is located can be ensured. In addition, a new live broadcast topic can be started based on the logo image, and the extension and expansion of the live broadcast content can be realized.

[0088] In some embodiments, in the case where the information display area of the display interface displays prompt information, the information display area of the display interface does not display the target map at this time. Based on this, the implementation manner of displaying the target map on the display interface of the terminal can include triggering the display of the target map through the touch operation of the display interface.

[0089] ​​In this implementation, the prompt information includes a target position identifier of the target geographic position, the target position identifier is an entry for displaying the target map, and the implementation process of displaying the target map includes: in response to a triggering operation on the target position identifier, the target map is displayed.

[0090] In an example, Figure 7 An interface switching schematic diagram for triggering the display of the target map is provided for the embodiments of the present application. In the above example, the prompt information 3012 includes a target position identifier C1 of the target geographic position, the target position identifier C1 is an entry for displaying the target map, and based on this, the target map 3011 is displayed in response to a triggering operation on the target position identifier C1 in any manner such as single-click, double-click, long-press, repeated press, etc.

[0091] In another example, the prompt information includes a target position identifier and other content, and at least one of a font, a font size, and a font color of the target position identifier is different from that of the other content, so that the target position identifier can be highlighted.

[0092] The target position identifier can be used as an entry for the target map, so that the target map is displayed through a triggering operation on the target position identifier of the target geographic position, that is, the interface can be switched from the display interface including the prompt information to the target map by clicking the target position identifier, the association between the target map and the target position identifier is realized, and the interface is quickly switched. After entering the target map by clicking the position identifier, the distribution of the audience accounts that send virtual gifts can be directly viewed, the mutual association and group formation of users in the same geographic position are promoted, and a regional fan community is formed. In addition, the target region in the target map can also be displayed in a target manner, the behavior of the audience accounts that send the target virtual gifts can be timely and directly reflected in the target map, and the purpose of timely feedback is achieved.

[0093] In some embodiments, the interactive region further includes an identification display region of each virtual gift icon in the plurality of virtual gift icons, the identification display region displays an identification of at least one gift type of the corresponding virtual gift, the identification of the at least one gift type is used to show a gift feature of the corresponding virtual gift, and the identification of the at least one gift type includes at least one of a positioning identifier and a care identifier.

[0094] In the above example, please continue to refer to Figure 3 The interactive region 101 includes an identification display region 012-1 to 012-12 of each virtual gift icon in the plurality of virtual gift icons, Figure 3The identification display areas 012-1, 012-2, 012-3, 012-4, 012-5, 012-8, 012-9 and 012-12 are exemplarily labeled. Since the identification of the gift type corresponding to the virtual gift icons 011-1, 011-3, 011-4 and 011-7 includes the "positioning" identification, any of the virtual gift icons 011-1, 011-3 and 011-4 can be the target virtual gift icon.

[0095] By displaying the identification of the gift type in the identification display area, the gift type corresponding to the virtual gift can be made explicit, blind selection can be avoided, and cognitive load can be reduced. Moreover, the identification display area of the target virtual gift icon displays the positioning identification and the caring identification, so that the target virtual gift can be represented as having the positioning function. In this way, by the identification of the gift type in the identification display area, reference information can be provided for the live interaction, the decision-making time of the live interaction can be accelerated, decision fatigue can be reduced, and the live interaction can be guided, thereby improving the interaction efficiency.

[0096] In some embodiments, the identification display area of the target virtual gift icon further displays the positioning identification and the caring identification, and the animation area displays an animation special effect corresponding to the weather information of the geographical location where the anchor account is located and / or the weather information of the geographical location where the viewer account is located.

[0097] Continuing with the above example, please refer to Figure 3 The identification display area of the virtual gift icon 011-3 displays the "positioning" identification and the "caring" identification, and the "caring" represents the caring type. Based on this, taking the target virtual gift icon as the virtual gift icon 011-3, for example, the animation area displays an animation special effect corresponding to the virtual gift icon 011-3 when a selection operation on the virtual gift icon 011-3 is received. The animation special effect can be a special effect corresponding to the weather information of the geographical location where the anchor account is located, for example, the weather information of the geographical location where the anchor account is located is moderate rain, and the animation special effect is an umbrella, representing that the anchor holds an umbrella. The animation special effect can also be a special effect corresponding to the weather information of the geographical location where the viewer account is located, for example, the weather information of the geographical location where the viewer account is located is sunny, and the animation special effect is a pair of sunglasses, representing that the fan wears a pair of sunglasses. The animation special effect can also be a special effect corresponding to the weather information of the geographical location where the anchor account is located and the weather information of the geographical location where the viewer account is located, for example, the weather information of the geographical location where the anchor account is located is moderate rain, and the weather information of the geographical location where the viewer account is located is sunny, and the animation special effect is sunshine dispelling the clouds; or the animation special effect is half an umbrella special effect and half a pair of sunglasses special effect.

[0098] Taking the target virtual gift icon as the virtual gift icon 011-3, for example, the animation special effect is a special effect corresponding to the weather information of the geographical location where the anchor account is located. Figure 8An interface switching schematic diagram for triggering display of a display interface provided in an embodiment of the present application is shown in FIG. 30. As shown in FIG. 30, the display interface 30 is triggered and displayed in response to a touch operation on the display interface 20. The display interface 30 includes an animation area 401 and a sending control 403. The animation area 401 is a display area for displaying an animation effect of a virtual gift icon 011-3 in the interactive area 101. The sending control 403 is a display area for displaying a sending control 403. The sending control 403 is a display area for displaying a sending control 403. Figure 8 In the display interface 30, the animation effect of the animation area 401 is a rain umbrella effect. In the display interface 30, the sending control 403 is a display area for displaying a sending control 403. The sending control 403 is a display area for displaying a sending control 403. Figure 8 In addition, weather information of a geographical location of the anchor account can also be displayed on the live broadcast interface 10.

[0099] In the case where the positioning mark and the caring mark are displayed in the display area of the identification of the target virtual gift icon, the animation effect corresponding to the target virtual gift corresponds to the real-time weather, such as triggering a rain umbrella effect in rainy days, triggering a warming animation in snowy days, and the like. In this way, the information amount of the animation effect is enriched by transmitting the empathy signal through the animation effect. The same gift presents different effects due to different weather, avoiding aesthetic fatigue, improving the probability of repeated gifting, and realizing differentiated experience. In this way, the humanistic temperature is transmitted through the dynamic environment response, and the social split is brought about by the weather topic. Through the matching of the animation effect and the weather information, weather effect linkage can be realized, for example, the gift triggers a "sunshine rainbow" effect in sunny days, and a "warm stove hot tea" animation in snowy days, so that the animation effect "empathizes" with the current environment, and the emotional projection is strengthened (for example, "the anchor is in a place where it is raining, and the dynamic effect is a shooting umbrella"). Extreme weather (such as typhoon, high temperature) can be designed with special caring effects (such as "windproof gift" and "cooling ice crystal"), which improves the diversity of the animation effect. Weather changes make the same virtual gift present different effects (such as "love icon" changes to "umbrella" in rainy days and "sunglasses" in sunny days), avoiding the feeling of repetition and monotony; if the weather difference between the anchor and the audience is large (such as the anchor is in sunny days and the audience is in heavy rain), a "cross-weather linkage effect" (such as "sunshine dispelling clouds") can be triggered to create a social topic, thereby improving the interest and surprise of the live broadcast.

[0100] In some embodiments, in the case where the information display area displays a target map, the implementation process of the above step S203 can include: in response to the operation of triggering the display interface, displaying the display interface of the anchor account.

[0101] For example, the display interface of the anchor account including the target map can be displayed through the touch operation on the display interface.

[0102] In this way, the display interface including the target map can be displayed through the operation of triggering the display interface, thereby achieving the purpose of displaying the target map on demand, enriching the display mode of the target map, and improving the flexibility of display.

[0103] In some embodiments, the interaction area further includes a viewing control, the viewing control being configured to trigger display of the display interface of the anchor account; the implementation process of "displaying the display interface of the anchor account in response to the operation of triggering the display interface" includes: in response to the triggering operation on the viewing control, the display interface of the anchor account is displayed.

[0104] In an example, Figure 9 Another interface switching schematic diagram for triggering display of the display interface is provided in the embodiments of the present application, which continues the above example. The interaction area 101 further includes a viewing control 014, which can be configured to trigger display of the display interface of the anchor account. Based on this, in response to the triggering operation on the viewing control 014 in any manner such as single-click, double-click, long press, repeated press, etc., the display interface 30 of the anchor account is displayed.

[0105] By setting the viewing control in the interaction area of the live broadcast interface, the display interface including the target map can be triggered to be displayed through the viewing control, thereby enriching the manner of triggering the target map. The progress of sending the virtual gift can be viewed by the viewer account before sending the virtual gift, thereby providing a reference for whether the virtual gift is sent by the viewer account, shortening the consideration time of sending the virtual gift, and reducing the decision cost. Since the triggering manner of displaying the target map is increased, the exposure rate of the target map is also improved.

[0106] In some embodiments, the display interface of the anchor account includes an interaction control, the interaction control being configured to trigger display of the plurality of virtual gift icons. Figure 10 Another flowchart of the live broadcast interaction method provided in the embodiments of the present application is provided, which continues the above step S203. The live broadcast interaction method further includes step S204: in response to the triggering operation on the interaction control, the live broadcast interface of the anchor account is displayed.

[0107] Continuing the above example, please continue to refer to Figure 9 The display interface 30 further includes an interaction control 302. In response to the triggering operation on the interaction control 302 in any manner such as single-click, double-click, long press, repeated press, etc., the live broadcast interface 10 is switched to be displayed, that is, the display interface 30 is switched to display the live broadcast interface 10. Figure 9 In the example, the interaction control 302 is exemplified as "unlighting".

[0108] In other embodiments, "displaying the live broadcast interface of the anchor account in response to the triggering operation on the interaction control" can also be executed after "displaying the display interface of the anchor account in response to the operation of triggering the display interface". The execution order is not limited in the embodiments of the present application.

[0109] In the scene of live gift giving, by setting interactive controls (such as shortcut gift giving buttons, gift icon entrances) in the display interface, seamless jumping from the display interface to the live interface is realized. The design of such interactive controls can significantly improve the interaction efficiency. After viewing the distribution of the audience accounts that give virtual gifts in the display interface, the audience accounts do not need to manually exit or return, but can directly jump back to the live interface to give gifts through the interactive controls (such as the "go to light up" and "immediately support" buttons), realize one-key jumping back to the live interface, reduce the operation steps, and improve the exposure rate of the live interface. Through the interactive controls, the display interface is quickly switched to the live interface, so that the "information display page" is upgraded to an "action guide page", and the difficulty of switching operation is reduced.

[0110] In some embodiments, the target region is displayed in a target display manner, including: the display color of the target region is a target color, and the target color is a color different from the display color of a reference region in the position map, and the reference region corresponds to a reference geographic location in which there is no audience account that gives virtual gifts to the anchor account; and / or, the target region includes a marker icon.

[0111] In some embodiments, the target virtual gift icon refers to an icon corresponding to a virtual gift with a positioning type. For example, the target map can display the live interaction results of at least one virtual gift with a positioning type. Based on the above example, the target map can display the giving results of the virtual gift corresponding to the virtual gift icon 011-1. At this time, the reference region refers to the map region corresponding to the reference geographic location in which there is no audience account that gives the virtual gift corresponding to the virtual gift icon 011-1 to the anchor account. The target map can also display the giving results of the virtual gifts corresponding to the virtual gift icons 011-1, 011-3, 011-4, and 011-7. At this time, the reference region refers to the map region corresponding to the reference geographic location in which there is no audience account that gives the virtual gift corresponding to the virtual gift icon 011-1, 011-3, 011-4, or 011-7 to the anchor account.

[0112] There are three cases for the target region to be displayed in a target display manner, which are described below.

[0113] Case 1: The display color of the target region is a target color.

[0114] Based on the above example, Figure 5 It is shown that the display color of the target region 111 (the region corresponding to the city C1) is a target color, and the target color is a color different from the display color of a reference region in the position map, wherein, Figure 5 The reference region in the above example is the region corresponding to the city C2, the region corresponding to the city C3, the region corresponding to the city C4, the region corresponding to the city C5, and the region corresponding to the city C6.

[0115] Case 2: the target region includes a marker icon.

[0116] In this case, the marker icon is a preset icon. For example, the marker icon can be a small flag, a heart, a star, or the like.

[0117] Taking the small flag as an example of the marker icon, Figure 11A For a kind of interface display schematic diagram of target map provided by the embodiment of the application, please refer to Figure 11A The target region 111 is the map region corresponding to the C1 city, and a small flag is displayed in the map region corresponding to the C1 city.

[0118] Case 1: the display color of the target region is the target color, and the target region includes a marker icon.

[0119] Based on the above example, Figure 11B For another kind of interface display schematic diagram of target map provided by the embodiment of the application, please refer to Figure 11B The target region 111 is the map region corresponding to the C1 city, and a small flag is displayed in the map region corresponding to the C1 city.

[0120] In the live interaction scenario, by differentiating the display of the target region (the region where the virtual gift is sent) and the reference region (the region where the virtual gift is not sent), and introducing the marker icon, the contrast of different regions can be significantly improved. The target region uses high-contrast color (such as warm color system), and the reference region uses low-saturation color (such as gray tone), forming a "heat map" effect, which intuitively highlights the high-interaction region. The marker icon can enhance the recognition of the target region, thereby improving the information recognition efficiency.

[0121] In some embodiments, in the case where the display color of the target region is the target color, the brightness of the target color is associated with the number of selection operations of the target virtual gift icon by the audience account in the target geographical location; or, in the case where the target region includes a marker icon, the size and / or number of the marker icon are associated with the number of selection operations of the target virtual gift icon by the audience account in the target geographical location; or, in the case where the target region includes a marker icon and the number of the marker icon is one, the target region further includes a number display region, and the number display region displays the number of selection operations of the target virtual gift icon by the audience account in the target geographical location.

[0122] In the case where the display color of the target region is the target color, the brightness of the target color can increase with the increase of the number, that is, the more the number of selection operations of the target virtual gift icon by the audience account in the target geographical location, the greater the brightness of the target color of the target region.

[0123] In a case where the target region includes the marker icon, in an example, the size of the marker icon can increase with the number of times, that is, the more the number of times of the selection operation of the target virtual gift icon by the audience account in the target geographic location, the larger the size of the marker icon in the target region.

[0124] In another example, the number of marker icons can increase with the number of times, that is, the more the number of times of the selection operation of the target virtual gift icon by the audience account in the target geographic location, the more the number of marker icons in the target region. Figure 12A Another interface display schematic diagram of the target map provided by the embodiments of the present application is provided, please refer to Figure 12A In a case where the number of times of the selection operation of the target virtual gift icon by the audience account in the C1 city is 2 (or 20, 200, etc.), the number of marker icons in the map region 111 corresponding to the C1 city is 2.

[0125] In another example, the size and the number of marker icons can increase with the number of times, that is, the more the number of times of the selection operation of the target virtual gift icon by the audience account in the target geographic location, the larger the size of the marker icon in the target region, and the more the number of marker icons in the target region.

[0126] In a case where the target region includes the marker icon and the number of marker icons is 1, in an example, Figure 12B Another interface display schematic diagram of the target map provided by the embodiments of the present application is provided, please refer to Figure 12B The target region 111 includes a digital display region 110, which displays that the number of times of the selection operation of the target virtual gift icon by the audience in the C1 city is 2.

[0127] The operation times are reflected by the brightness gradient of the target color, forming a "heat map" effect, without reading data, the high interaction region can be quickly identified, and the macroscopic interaction distribution in the whole range can be quickly displayed. By adjusting the brightness of the target color, the display elements in the position map are avoided from being overloaded, visual interference is avoided, and the information display efficiency is improved. The size of the marker icon expands with the operation times, or the number of marker icons increases (such as adding one marker icon every 50 times), the number of times is displayed, for example, "100" is directly displayed, indicating that the C1 city has been lighted for 100 times. The understanding threshold is reduced, and the decision speed of the virtual gift is improved.

[0128] In some embodiments, in a case where the target region includes the marker icon, the shape of the marker icon is associated with the gift type of the target virtual gift selected by the audience account in the target geographic location.

[0129] Continuing the above example, please refer to Figure 11A、 Figure 11B 、 Figure 12A or Figure 12B In the case that the target area includes a marker icon, the shape of the marker icon is associated with the gift type of the virtual gift. For example, when the gift type is a "location" type, the marker icon is a small flag; when the gift type is a "care + location" type, the marker icon is a heart. That is, different gift types correspond to different marker icons.

[0130] In the live interactive scenario, the shape of the marker icon is dynamically associated with the type of the target virtual gift selected by the audience in the target geographical location. For example, the marker icon corresponding to the "location" type is a small flag, the marker icon corresponding to the "care + location" type is a heart, and the marker icon corresponding to the "food + location" type is a pair of chopsticks. The marker icon can convey information more quickly than text. Through the shape distribution of the marker icon, the regional interactive feature can be identified, thereby guiding the anchor content adjustment. Ensuring that the marker shape is strongly associated with the virtual gift, so that the interactive data is converted into visual information to realize real-time visual feedback.

[0131] In some embodiments, the display interface of the anchor account further includes a text display area. The text display area displays at least one of the following: the number of audience accounts that trigger the selection operation within a preset period; the number of regions to which the target geographical location of the audience account that triggers the selection operation within the preset period belongs; and an account ranking list of different anchor accounts, which is determined according to the number of audience accounts that trigger the selection operation corresponding to each anchor account within a preset period.

[0132] In some embodiments, the preset period is a value set in advance according to experience. For example, the preset period can be 1 day, 3 days, a week, a month, a quarter, etc. The number of accounts is the number of audience accounts that send the target virtual gift within the preset period, and the number of regions is the number of regions that are lit up within the preset period. The account ranking list is a global or local ranking list of the anchor account.

[0133] Continuing to refer to the above example, Figure 5 The display interface 30 further includes a text display area 303, Figure 5 For example, taking the preset period as one day, the text display area 303 displays the number of accounts, the number of regions, and the global account ranking list within one day.

[0134] The real-time interactive data such as the number of audiences, the area coverage, and the anchor ranking list is displayed through the text display area, so that the user participation is improved through data visualization, the live broadcast time or content is adjusted according to the area number data, and the high-potential area is accurately identified. The number of accounts reflects the fan activity, the core supporters are identified, and the content strategy is optimized. The real-time number of individuals or areas is displayed, the contribution value is explicitly perceived, and the action of instant virtual gift giving is promoted. The real-time ranking list of individuals or areas is displayed, the comparison effect is formed, and the behavior of rushing to the list and the behavior of giving virtual gifts are promoted. It is helpful to actively share the screenshot with regional ranking information, realize spontaneous propagation, and bring free secondary propagation.

[0135] Figure 13 Another flowchart of the live broadcast interactive method provided in the embodiments of the application is provided for a server, which can include the following steps S1401 to S1403, which are described below.

[0136] Step S1401, pushing live broadcast data of the anchor account to the audience terminal corresponding to the audience account.

[0137] In the embodiments of the application, the live broadcast data is used to display a live broadcast interface on the audience terminal, and the live broadcast interface includes an interactive area, and the interactive area includes a plurality of virtual gift icons.

[0138] In some embodiments, when the server determines that the display opportunity is reached, the server pushes the live broadcast interface of the anchor account to the audience terminal corresponding to the audience account, wherein when the server receives the watching live broadcast request sent by the audience account to the server, the server can determine that the display opportunity is reached. The display of the live broadcast interface can refer to Figure 3 .

[0139] Step S1402, in response to the request sent by the audience terminal for sending the target virtual gift corresponding to the target virtual gift icon to the anchor account, acquiring a target geographic position where the audience terminal is located, and generating prompt information based on the target geographic position, and / or updating the map page data of the anchor account based on the target geographic position.

[0140] In the embodiments of the application, the prompt information is used to indicate that the target geographic position is displayed in the target display mode in the target area in the location map, and the map page data is used to display a target map in the audience terminal, and the target area in the target map is displayed in the target display mode.

[0141] In some embodiments, after the audience terminal executes the above step S202, the server acquires a target geographic position where the terminal is located, and generates prompt information based on the target geographic position, and can also update the map page data of the anchor account based on the target geographic position.

[0142] In some embodiments, the request for gifting the target virtual gift corresponding to the target virtual gift icon to the anchor account carries a target geographical location of the audience terminal, where the target geographical location can be collected in real time by a positioning module in the audience terminal, for example, the positioning module can use a Global Positioning System (GPS) positioning technology in a real-time positioning process. Based on this, the server can analyze the above request to obtain the target geographical location of the audience terminal, for example, C1 city. For example, the prompt information can be "Audience A1 lights up C1 city for you".

[0143] In some embodiments, the way of updating the map page data of the anchor account based on the target geographical location can be: setting a display mode of a target region corresponding to the target geographical location in a location map of the map page as a target display mode. For example, the target display mode can be to display in black as a fill color.

[0144] In step S1403, the prompt information and / or the map page data are sent to the audience terminal.

[0145] In the embodiments of the present application, the map page data is used to display a target map on the audience terminal, and a target region in the target map is displayed in a target display mode.

[0146] In some embodiments, when the audience terminal triggers an operation of displaying a target map or a display interface including the target map, the audience terminal sends a request for displaying the target map or the display interface including the target map to the server, the server sends prompt information and / or map page data of the anchor account to the audience terminal, and the audience terminal can display the target map as shown in Figure 5 、 11A , 11B, 12A or 12B based on the map page data. The audience terminal can also display the display interface as shown in Figure 6 based on the prompt information.

[0147] Through the steps S1401 to S1403, in the live broadcast process, when the server receives a request of the audience terminal for gifting a target virtual gift corresponding to a target virtual gift icon to the anchor account, the server acquires a real-time target geographical position where the audience terminal is located, generates a prompt information, and / or updates the map page data of the anchor account, so that after the audience gifts, the target map immediately highlights the target area where the audience is located, giving a sense of certainty to the interactive behavior and stimulating secondary interaction. Seeing the interaction traces of other users in the same city triggers the herd mentality, promotes the spontaneous organization of regional fan groups to rush for the top, and realizes regional social splitting. Through the prompt information and / or the target map, the core audience area can be identified, the fan distribution can be visualized, and the live broadcast time, dialect, and topic can be adjusted accordingly. When the regional interaction is detected to be abnormal, the content can be immediately adjusted to realize real-time interaction control.

[0148] In some embodiments, the implementation process of "acquiring a target geographical position where the audience terminal is located, and generating a prompt information based on the target geographical position where the audience terminal is located" in step 1402 can include: acquiring a target geographical position where the audience terminal is located in response to a request of the audience terminal for gifting a target virtual gift corresponding to a target virtual gift icon to the anchor account; and generating a prompt information based on the target geographical position and a target display mode.

[0149] In actual implementation, the request of the audience terminal for gifting a target virtual gift corresponding to a target virtual gift icon to the anchor account can be parsed first to obtain the target geographical position; and then the prompt information can be generated based on the target geographical position and the target display mode. For example, the target display mode can be lighting, or the target display mode can be displayed with black filling or red filling.

[0150] In some embodiments, the implementation of "updating the map page data of the anchor account based on the target geographical position" in step S1402 can include: acquiring initial data of a location map; and setting a display mode of a target area corresponding to the target geographical position in the initial data to a target display mode to obtain the map page data of the anchor account.

[0151] In actual implementation, the display mode of the target area corresponding to the target geographical position in the initial data can be set to the target display mode. If the display mode of the target area is not the target display mode, the display mode of the target area is replaced with the target display mode; and if the display mode of the target area is the target display mode, the display mode of the target area is maintained. The target display mode can be that the display color of the target area is a target color; the target display mode can also be that the target area includes a marker icon; and the target display mode can also be that the display color of the target area is a target color and the target area includes a marker icon.

[0152] In the live interaction scene, by dynamically obtaining the terminal geographic position and generating prompt information or updating the map page data display, timely visual feedback can be realized. Through accumulation of target geographic positions, the live broadcast can identify core fan areas and potential blank areas, and identify fan distribution heat maps. The display mode of the target area corresponding to the target geographic position is set as a target display mode, the process of updating the map page data is simplified, and the efficiency of updating the map page is improved. In addition, the map page only needs to be updated once on the server side, without the need for each audience terminal to update the map page separately, simplifying the map page update logic and reducing overall computing power consumption.

[0153] It should be understood that, although each step in the above flowcharts is displayed in sequence according to the direction of the arrow, these steps are not necessarily executed in the order indicated by the arrow. Unless explicitly stated in this article, there is no strict order restriction for the execution of these steps, and these steps can be executed in other orders. Moreover, at least part of the steps in the above flowcharts can include multiple sub-steps or multiple stages, which are not necessarily executed at the same time, but can be executed at different times, and the execution order of these sub-steps or stages is not necessarily sequential, but can be executed in rotation or alternation with at least part of other steps or sub-steps or stages of other steps.

[0154] Taking a mobile phone as an example, Figure 14 A flowchart of an interactive method for live interaction provided in the embodiments of the present application is used for a mobile phone and a server. Figure 15 A network architecture diagram of a live interaction system 100 provided by the embodiments of the present application is a diagram of a network architecture of a live interaction system 100 provided by the embodiments of the present application, which is used to support a live interaction application. The server 200 is connected to the mobile phone 400 through the network 300, and the network 300 can be a wide area network or a local area network, or a combination of the two. In combination with Figure 15 and Figure 16 The live interaction method can include the following steps S1501 to S1507, which are described in detail below.

[0155] Step S1501, the mobile phone 400 sends a live viewing request to the server 200 through the audience account.

[0156] In some embodiments, the audience account is an account logged into the mobile phone 400, and the live viewing request can be a click operation on a certain live broadcast cover in a multimedia recommendation page, wherein the multimedia recommendation page includes multiple live broadcast covers. The live viewing request can also be an up and down sliding operation in a live broadcast playing interface.

[0157] Step S1502, the server 200 pushes live broadcast data of the anchor account to the mobile phone 400 corresponding to the audience account.

[0158] In some embodiments, the server 200 first acquires the live data of the anchor account corresponding to the live viewing request, and then pushes the live data of the anchor account to the mobile phone 400. The implementation process of step S1502 is similar to that of step S1401 described above, and thus the implementation process of step S1502 can refer to that of step S1401 described above.

[0159] In step S1503, the mobile phone 400 displays a live interface.

[0160] In the embodiments of the present application, the mobile phone 400 displays the live interface based on the live data of the anchor account, and the live interface includes an interactive area, and the interactive area includes a plurality of virtual gift icons.

[0161] In some embodiments, the implementation process of step S1503 is similar to that of step S201 described above, and thus the implementation process of step S1503 can refer to that of step S201 described above.

[0162] In step S1504, the mobile phone 400 sends a request to the server 200 for gifting the target virtual gift corresponding to the target virtual gift icon to the anchor account in response to the selection operation of the target virtual gift icon in the plurality of virtual gift icons by the viewer account.

[0163] In some embodiments, the implementation process of step S1504 is similar to that of step S202 described above, and thus the implementation process of step S1504 can refer to that of step S202 described above.

[0164] In step S1505, the server 200 acquires a target geographic location where the mobile phone 400 is located, and generates a prompt information based on the target geographic location, and / or updates the map page data of the anchor account based on the target geographic location.

[0165] In some embodiments, the implementation process of step S1505 is similar to that of step S1402 described above, and thus the implementation process of step S1505 can refer to that of step S1402 described above.

[0166] In step S1506, the server 200 sends the prompt information and / or the map page data of the anchor account to the mobile phone 400.

[0167] In some embodiments, the implementation process of step S1506 is similar to that of step S1403 described above, and thus the implementation process of step S1506 can refer to that of step S1403 described above.

[0168] In step S1507, the mobile phone 400 displays a display interface matched with the target virtual gift.

[0169] In the embodiment of the present application, the display interface includes an information display area, and the information display area displays prompt information and / or a target map.

[0170] In some embodiments, the implementation process of step S1507 is similar to the implementation process of step S203 described above, and therefore the implementation process of step S1507 can refer to the implementation process of step S203 described above.

[0171] Through the above steps S1501 to S1507, since the target geographic position is the real and real-time geographic position where the audience account is located, the target area is the map area corresponding to the real and real-time geographic position. In this way, after the audience account sends the target virtual gift to the host account, the target area corresponding to the real and real-time geographic position where the audience account is located in the position map is lighted up, so as to establish the relationship between the position map and the real and real-time geographic position where the audience account is located. Further, the target position identifier of the city or province where the audience sending the virtual gift is located can be known through the prompt information and / or the target map. On the one hand, a geographic attribute topic about the target position identifier can be initiated, which can enrich the topic discussion of the live broadcast, enhance the authenticity and content depth of the live broadcast content, and thus improve the diversity and authenticity of the live broadcast interaction. On the other hand, the target area corresponding to the real and real-time geographic position where the audience account is located can be directly lighted up in the position map, which improves the cheering, sense of achievement and participation of the audience, and improves the enthusiasm of sending virtual gifts, thereby enhancing the fan stickiness and optimizing the content interaction.

[0172] Based on the foregoing embodiments, the embodiment of the present application provides a live broadcast interaction device, which includes various modules and units included in the modules, and can be implemented by a processor. Of course, it can also be implemented by a specific logic circuit. In the implementation process, the processor can be a CPU, a microprocessor (MPU), a digital signal processor (DSP), or a field programmable gate array (FPGA).

[0173] Figure 16 For the structure diagram of the live broadcast interaction device provided in the embodiment of the present application, please refer to Figure 16 Another aspect of the embodiment of the present application also provides a live broadcast interaction device, which includes a first display module 1601, a first sending module 1602, and a second display module 1603. The first display module 1601 is configured to display a live interface, and the live interface comprises an interaction region, and the interaction region comprises a plurality of virtual gift icons. The first sending module 1602 is configured to, in response to a selection operation of a target virtual gift icon in the plurality of virtual gift icons by a viewer account, send a request for gifting a target virtual gift corresponding to the target virtual gift icon to a host account. The second display module 1603 is configured to display a display interface matched with the target virtual gift, and the display interface comprises an information display region, and the information display region displays prompt information and / or a target map, the prompt information is used to indicate a target region of the target map in which a target geographic position of the viewer account is displayed in a target display manner, and the target region of the target map is displayed in the target display manner.

[0174] In some embodiments, the display interface further comprises an animation region, and the animation region displays an animation special effect corresponding to the target virtual gift; and the animation region further displays a logo image matched with a geographic position in which the host account is located.

[0175] In some embodiments, the information display region displays the prompt information, and the prompt information comprises a target position identifier of the target geographic position, and the target position identifier is an entrance to the target map, and the live interaction apparatus further comprises a third display module configured to, in response to a triggering operation on the target position identifier, display the target map.

[0176] In some embodiments, the interaction region further comprises an identifier display region of each virtual gift icon in the plurality of virtual gift icons, and the identifier display region displays an identifier of at least one gift type of a corresponding virtual gift, and the identifier of the at least one gift type is used to display a gift feature of the corresponding virtual gift, and the identifier of the at least one gift type comprises at least one of a positioning identifier and a caring identifier.

[0177] In some embodiments, the identifier display region of the target virtual gift icon displays the positioning identifier and the caring identifier, and the animation region further displays an animation special effect corresponding to weather information of a geographic position in which the host account is located and / or weather information of a target geographic position in which the viewer account is located.

[0178] In some embodiments, the information display region displays the target map, and the second display module 1603 is further configured to, in response to an operation of triggering the display interface, display the display interface of the host account.

[0179] In some embodiments, the interaction area further comprises a view control configured to trigger display of a display interface of the anchor account; the second display module 1603 is further configured to display the display interface of the anchor account in response to the triggering operation on the view control.

[0180] In some embodiments, the display interface of the anchor account comprises an interaction control configured to trigger display of the plurality of virtual gift icons; the live interaction apparatus further comprises a fourth display module configured to display a live interface of the anchor account in response to the triggering operation on the interaction control.

[0181] In some embodiments, the second display module 1603 is further configured to: the display color of the target area is a target color, the target color is a color different from the display color of a reference area in the location map, and there is no audience account in a reference geographic location corresponding to the reference area that sends a virtual gift to the anchor account; and / or, the target area comprises a marker icon.

[0182] In some embodiments, in a case where the display color of the target area is the target color, the brightness of the target color is associated with the number of selection operations of the target virtual gift icon by the audience accounts in the target geographic location; or, in a case where the target area comprises the marker icon, the size and / or number of the marker icon is associated with the number of selection operations of the target virtual gift icon by the audience accounts in the target geographic location; or, in a case where the target area comprises the marker icon and the number of the marker icon is one, the target area further comprises a number display area that displays the number of selection operations of the target virtual gift icon by the audience accounts in the target geographic location.

[0183] In some embodiments, in a case where the target area comprises the marker icon, the shape of the marker icon is associated with the gift type of the target virtual gift corresponding to the target virtual gift icon selected by the audience accounts in the target geographic location.

[0184] In some embodiments, the map page of the anchor account further comprises a text display area that displays at least one of the following: the number of audience accounts that trigger the selection operation within a preset period of time; the number of regions of the target geographic location to which the audience accounts that trigger the selection operation within the preset period of time belong; and an account ranking of different anchor accounts, the account ranking being determined according to the number of audience accounts that trigger the selection operation corresponding to each anchor account within the preset period of time.

[0185] Another aspect of the embodiments of this application also provides a live interactive device, which includes: a second sending module, a generation module and a third sending module; The second sending module is used to push the live broadcast data of the anchor account to the audience terminal corresponding to the audience account. The live broadcast data is used to display the live broadcast interface on the audience terminal. The live broadcast interface includes an interactive area, and the interactive area includes multiple virtual gift icons. The generation module is configured to respond to a request sent by the viewer's terminal to send a target virtual gift corresponding to the target virtual gift icon to the streamer's account, obtain the target geographical location of the viewer's terminal, generate prompt information based on the target geographical location, and / or update the map page data of the streamer's account based on the target geographical location. The prompt information is used to instruct the target geographical location to be displayed in the target area of ​​the location map in the target display mode, and the map page data is used to display the target map on the viewer's terminal, and the target area in the target map is displayed in the target display mode. The third sending module is used to send the prompt information and / or the map page data to the viewer terminal, so that the viewer terminal displays a display interface including an information display area, wherein the information display area displays the prompt information and / or the target map.

[0186] In some embodiments, the generation module is further configured to: obtain the target geographical location of the viewer terminal; generate the prompt information based on the target geographical location and the target display mode; obtain the initial data of the location map; set the display mode of the target area corresponding to the target geographical location in the initial data to the target display mode, thereby obtaining the map page data of the broadcaster's account.

[0187] The descriptions of the above device embodiments are similar to those of the above method embodiments, and have similar beneficial effects. For technical details not disclosed in the device embodiments of this application, please refer to the descriptions of the method embodiments of this application for understanding.

[0188] It should be noted that, in the embodiments of this application... Figure 16 The module division shown in the live interactive device is illustrative and represents only one logical functional division; in actual implementation, other division methods may be used. Furthermore, the functional units in the various embodiments of this application can be integrated into one processing unit, exist as separate physical units, or be integrated into one unit with two or more units. The integrated units can be implemented in hardware, as software functional units, or a combination of both.

[0189] It should be noted that, in the embodiments of the present application, if the above-mentioned method is implemented in the form of a software function module and sold or used as an independent product, it can also be stored in a computer readable storage medium. Based on such understanding, the technical solutions of the embodiments of the present application can be embodied in the form of a software product, and the computer software product is stored in a storage medium, and includes a plurality of instructions for causing a computer device to execute all or part of the methods described in the embodiments of the present application. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a magnetic disk or an optical disk, and various media that can store program codes. Thus, the embodiments of the present application are not limited to any specific hardware and software combination.

[0190] Figure 17 A hardware structure diagram of a terminal provided in the embodiments of the present application is shown in Figure 17 The embodiments of the present application provide a terminal, which can include but is not limited to a mobile phone, a wearable device (such as a smart watch, a smart bracelet, smart glasses, etc.), a tablet computer, a notebook computer, a vehicle-mounted terminal, a PC, a VR, an AR, an MR, a handset, etc. The functions implemented by the method can be realized by calling program codes by a processor in the terminal, and of course the program codes can be saved in a computer storage medium.

[0191] The internal structure diagram of the terminal can be as shown in Figure 17 The terminal includes a processor 1702 and a memory connected through a system bus 1701. The processor 1702 of the terminal is used to provide calculation and control capability, and the processor 1702 can be a CPU, or can be a CPU and a GPU, etc., which is not specifically limited here. The memory of the terminal can include a non-volatile storage medium 7031 and an internal memory 7032. The non-volatile storage medium 7031 stores an operating system, a computer program and a database. The internal memory 7032 provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium 7031. The database of the terminal is used to store data. The computer program is executed by the processor 1702 to implement the above-mentioned method.

[0192] The embodiments of the present application provide a computer readable storage medium, which stores a computer program, and the computer program is executed by a processor to implement the steps in the method provided in the above-mentioned embodiments.

[0193] The embodiments of the present application provide a computer program product containing a computer program or computer executable instructions, which, when running on a computer, causes the computer to execute the steps in the method provided by the above-mentioned method embodiments.

[0194] Those skilled in the art can understand that Figure 17 The structure shown in the figure is only a block diagram of part of the structure related to the scheme of the present application, and does not constitute a limitation on the terminal to which the scheme of the present application is applied. The specific terminal can include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0195] In one embodiment, the live interaction device provided by the present application can be implemented in the form of a computer program, which can run on a terminal as shown in the figure. The memory of the terminal can store various program modules constituting the above device. The computer program constituted by the various program modules enables the processor to execute the steps in the method of each embodiment of the present application described in the specification. Figure 17

[0196] It should be noted that the above description of the computer readable storage medium and the terminal embodiment is similar to the description of the above method embodiment, and has similar beneficial effects as the method embodiment. For technical details of the present application that are not disclosed in the storage medium, storage medium and equipment embodiments, please refer to the description of the method embodiment of the present application.

[0197] It should be understood that the "one embodiment" or "an embodiment" or "some embodiments" mentioned throughout the specification means that the specific features, structures or characteristics related to the embodiment are included in at least one embodiment of the present application. Therefore, "in one embodiment" or "in an embodiment" or "in some embodiments" appearing throughout the specification does not necessarily mean the same embodiment. In addition, these specific features, structures or characteristics can be combined in one or more embodiments in any suitable manner. It should be understood that in various embodiments of the present application, the size of the sequence number of the above processes does not mean the execution order, and the execution order of the processes should be determined according to its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present application. The above sequence number of the embodiments of the present application is only for description, not representing the advantages and disadvantages of the embodiments. The above description of each embodiment tends to emphasize the differences between each embodiment, and the same or similar parts can be referred to each other. For the sake of brevity, this paper will not repeat here.

[0198] It should be noted that in this paper, the term "include", "contain" or any other variant thereof is intended to cover non-exclusive inclusion, so that the process, method, article or device including a series of elements not only includes those elements, but also includes other elements not explicitly listed, or includes elements inherent to such process, method, article or device. Without more limitation, the element defined by the sentence "including a…" does not exclude the presence of other identical elements in the process, method, article or device including the element. ​

[0199] In addition, each functional module in each embodiment of the present application can be integrated in one processing unit, or each module can be a separate unit, or two or more modules can be integrated in one unit. The integrated modules can be implemented in the form of hardware or hardware plus software function units.

[0200] Those skilled in the art can understand that all or part of the steps of the above method embodiments can be completed by program instruction related hardware, and the foregoing program can be stored in a computer readable storage medium. When the program is executed, the steps of the method embodiments are executed. The storage medium includes mobile storage devices, ROM, magnetic discs or optical discs, and various storage medium that can store program codes.

[0201] Alternatively, when the integrated units of the present application are implemented in the form of software function modules and sold or used as independent products, they can also be stored in a computer readable storage medium. Based on this understanding, the technical solutions of the embodiments of the present application can be embodied in the form of software products, which are stored in a storage medium and include several instructions for enabling terminals to execute all or part of the methods described in the embodiments of the present application. The storage medium includes mobile storage devices, ROM, magnetic discs or optical discs, and various storage medium that can store program codes.

[0202] The methods disclosed in the several method embodiments of the present application can be combined arbitrarily without conflict to obtain new method embodiments.

[0203] The features disclosed in the several product embodiments of the present application can be combined arbitrarily without conflict to obtain new product embodiments.

[0204] The features disclosed in the several method or device embodiments of the present application can be combined arbitrarily without conflict to obtain new method or device embodiments.

[0205] The above is only an implementation of the present application, but the protection scope of the present application is not limited thereto. Any person skilled in the art can easily think of changes or replacements within the technical range disclosed in the present application, which should be covered in the protection scope of the present application. Therefore, the protection scope of the present application should be subject to the protection scope of the claims.

Claims

1. A live interaction method, characterized in that, The method comprises: displaying a live interface, the live interface comprising an interactive area, the interactive area comprising a plurality of virtual gift icons; in response to a selection operation of a target virtual gift icon in the plurality of virtual gift icons by a viewer account, sending a request for gifting a target virtual gift corresponding to the target virtual gift icon to a host account; displaying a display interface matching the target virtual gift, the display interface comprising an information display area, the information display area displaying prompt information and / or a target map, the prompt information being used to indicate that a target geographical location where the viewer account is located is displayed in a target area in a location map in a target display manner, and the target area in the target map being displayed in the target display manner.

2. The method of claim 1, wherein, The display interface further comprises an animation area, and the animation area displays an animation special effect corresponding to the target virtual gift; and the animation area further displays a logo image matching a geographical location where the host account is located.

3. The method of claim 2, wherein, The information display area displays the prompt information, and the prompt information comprises a target location identifier of the target geographical location, the target location identifier being an entry for displaying the target map, and the method further comprises: in response to a triggering operation on the target location identifier, displaying the target map.

4. The method according to claim 2 or 3, characterized in that, The interactive area further comprises an identifier display area of each virtual gift icon in the plurality of virtual gift icons, and the identifier display area displays an identifier of at least one gift type of a corresponding virtual gift, the identifier of the at least one gift type being used to display a gift feature of the corresponding virtual gift, and the identifier of the at least one gift type comprises at least one of a positioning identifier and a caring identifier.

5. The method of claim 4, wherein, The identifier display area of the target virtual gift icon displays the positioning identifier and the caring identifier, and the animation area further displays an animation special effect corresponding to weather information of the geographical location where the host account is located and / or weather information of the target geographical location where the viewer account is located.

6. The method according to any one of claims 1 to 3, characterized in that, The information display area displays the target map, and the display of the display interface matching the target virtual gift comprises: in response to an operation of triggering the display interface, displaying the display interface of the host account.

7. The method of claim 6, wherein, The interactive area further comprises a viewing control, and the viewing control is used to trigger the display of the display interface of the host account; the display of the display interface of the host account in response to the operation of triggering the display interface comprises: in response to a triggering operation on the viewing control, displaying the display interface of the host account.

8. The method of claim 6, wherein, The display interface of the host account comprises an interactive control, and the interactive control is used to trigger the display of the plurality of virtual gift icons; after the display of the display interface of the host account in response to the operation of triggering the display interface, the method further comprises: in response to a triggering operation on the interactive control, displaying a live interface of the host account.

9. The method of claim 6, wherein, The target area is displayed in a target display manner, which comprises: The display color of the target region is a target color, the target color is a color different from the display color of a reference region in the position map, and no audience account in a reference geographic position corresponding to the reference region sends a virtual gift to the anchor account; and / or, The target region includes a marker icon.

10. The method of claim 9, wherein, In a case where the display color of the target region is the target color, the brightness of the target color is associated with the number of selection operations of the target virtual gift icon by the audience account in the target geographic position; Or, In a case where the target region includes the marker icon, the size and / or number of the marker icon are associated with the number of selection operations of the target virtual gift icon by the audience account in the target geographic position; Or, In a case where the target region includes the marker icon and the number of the marker icon is one, the target region further includes a number display region, and the number display region displays the number of selection operations of the target virtual gift icon by the audience account in the target geographic position.

11. The method of claim 9, wherein, In a case where the target region includes the marker icon, the shape of the marker icon is associated with the gift type of the target virtual gift selected by the audience account in the target geographic position.

12. The method according to any one of claims 7 to 11, characterized in that, The display interface of the anchor account further includes a text display region, and the text display region displays at least one of the following: The number of account of the audience account triggering the selection operation in a preset period; The number of regions of the region to which the target geographic position of the audience account triggering the selection operation in the preset period belongs; An account ranking of different anchor accounts, and the account ranking is determined according to the number of accounts of the audience account triggering the selection operation corresponding to each anchor account in the preset period.

13. A live interaction method, characterized by, The method comprises: pushing live data of an anchor account to a user terminal corresponding to an audience account, the live data being used to display a live interface on the user terminal, the live interface including an interactive region, and the interactive region including a plurality of virtual gift icons; in response to a request sent by the user terminal to send a target virtual gift corresponding to a target virtual gift icon to the anchor account, acquiring a target geographic position where the user terminal is located, and generating prompt information based on the target geographic position, and / or updating map page data of the anchor account based on the target geographic position, the prompt information being used to indicate that a target region of the target geographic position in a position map is displayed in a target display manner, and the map page data being used to display a target map in the user terminal, and the target region in the target map being displayed in the target display manner; sending the prompt information and / or the map page data to the user terminal, so that the user terminal displays a display interface including an information display region, and the information display region displays the prompt information and / or the target map.

14. The method of claim 13, wherein, In response to a request sent by the audience terminal for gifting a target virtual gift corresponding to the target virtual gift icon to the anchor account, a target geographical position of the audience terminal is acquired, and prompt information is generated based on the target geographical position, including: acquiring a target geographical position of the audience terminal; generating the prompt information based on the target geographical position and a target display mode; updating map page data of the anchor account based on the target geographical position, including: acquiring initial data of the position map; setting a display mode of a target region corresponding to the target geographical position in the initial data to the target display mode to obtain the map page data of the anchor account.

15. A live interactive device, characterized by The apparatus includes: a first display module configured to display a live broadcast interface, the live broadcast interface including an interactive region, and the interactive region including a plurality of virtual gift icons; a first sending module configured to, in response to a selection operation of a target virtual gift icon in the plurality of virtual gift icons by an audience account, send a request for gifting a target virtual gift corresponding to the target virtual gift icon to an anchor account; a second display module configured to display a display interface matched with the target virtual gift, the display interface including an information display region, and the information display region displaying prompt information and / or a target map, the prompt information being used to indicate that a target geographical position of the audience account is displayed in a target region in a position map in a target display mode, and the target region in the target map being displayed in the target display mode.

16. A live interactive device, characterized by The apparatus includes: a second sending module configured to push live broadcast data of an anchor account to an audience terminal corresponding to an audience account, the live broadcast data being used to display a live broadcast interface on the audience terminal, the live broadcast interface including an interactive region, and the interactive region including a plurality of virtual gift icons; a generating module configured to, in response to a request sent by the audience terminal for gifting a target virtual gift corresponding to a target virtual gift icon to the anchor account, acquire a target geographical position of the audience terminal, and generate prompt information based on the target geographical position, and / or update map page data of the anchor account based on the target geographical position, the prompt information being used to indicate that the target geographical position is displayed in a target region in a position map in a target display mode, and the map page data being used to display a target map in the audience terminal, and the target region in the target map being displayed in the target display mode; a third sending module configured to send the prompt information and / or the map page data to the audience terminal, so that the audience terminal displays a display interface including an information display region, and the information display region displays the prompt information and / or the target map.

17. A terminal, characterized by An apparatus includes a memory and a processor, the memory storing a computer program, and the computer program being executed by the processor to cause the processor to implement the live broadcast interaction method according to any one of claims 1 to 12.

18. A server, characterized by A computer program product comprising a memory having stored thereon a computer program and a processor, wherein the computer program is executable by the processor to cause the processor to implement the live interaction method of claim 13 or 14.

19. A computer readable storage medium having stored thereon a computer program, characterized in that, The computer program is executable by a processor to implement the live interaction method of any one of claims 1 to 14.

20. A computer program product comprising computer programs or computer executable instructions, characterized in that, The computer program or computer executable instructions are executable by a processor to implement the live interaction method of any one of claims 1 to 14.

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