Artificial intelligence driven dynamic customer value assessment and marketing decision system
By building an AI-driven dynamic customer value assessment system, the problems of existing systems being unable to quantify implicit value and having delayed responses have been solved. This enables real-time assessment of customer value and scientific decision-making for marketing strategies, thereby improving the preventative nature and effectiveness of customer management.
CN122415134APending Publication Date: 2026-07-17BEIJING LIANCHUANG SHENZHOU TECH CO LTD
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- BEIJING LIANCHUANG SHENZHOU TECH CO LTD
- Filing Date
- 2026-04-20
- Publication Date
- 2026-07-17
Smart Images
Figure CN122415134A_ABST
Abstract
本发明公开了人工智能驱动的动态客户价值评估与营销决策系统，包括数据采集与预处理模块、四维动态价值张量评估模块、因果‑强化学习双引擎决策模块、价值跃迁临界点检测模块、营销执行模块、闭环反馈优化模块以及隐私计算与联邦学习协同训练模块。本发明通过构建四维动态价值张量模型实现客户价值的全面动态评估，通过因果‑强化学习双引擎决策架构实现因果驱动的精准营销决策，通过价值跃迁临界点检测机制实现客户价值变化的事前干预，通过隐私计算与联邦学习协同训练框架实现隐私保护下的跨主体数据共享。本发明有益效果为：能够显著提升客户价值评估的准确性与营销决策的科学性，适用于各类需要进行客户关系管理与精准营销的行业。
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