Brand identification traceable voice card

Abstract

The utility model discloses a brand identification traceability voice card in radio frequency identification technical field, and brand identification traceability voice card includes radio frequency antenna, radio frequency read-write module, information processor, voice module, loudspeaker, communication module. The utility model application range is wide, and the operation is more convenient and fast, and the use experience is better, and simultaneously, the utility model has excellent advertisement benefit, and the brand propaganda of product is realized through voice broadcast function.

Description

Technical Field

[0001] This utility model relates to the field of radio frequency identification technology, specifically to a brand identification and traceability voice card. Background Technology

[0002] Currently, most products on the market use anti-counterfeiting methods such as logo anti-counterfeiting, digital or telephone anti-counterfeiting, and radio frequency identification anti-counterfeiting, but all of these methods have many shortcomings.

[0003] 1. Traditional anti-counterfeiting methods such as logo anti-counterfeiting, printing and laser packaging anti-counterfeiting, and special bottle cap anti-counterfeiting lack unique processing materials and processes. The threshold for copying and counterfeiting branded goods is very low, and the cost of counterfeiting branded goods is relatively low. Therefore, counterfeit branded goods have not been able to circulate in the market.

[0004] 2. Traditional methods such as digital anti-counterfeiting and telephone number lookup are cumbersome to operate and provide a poor user experience, resulting in unsatisfactory anti-counterfeiting application effects.

[0005] 3. Traditional RFID voice broadcast anti-counterfeiting cards can only identify the brand of the product and do not have offline traceability function. For example, this anti-counterfeiting method cannot identify and broadcast the serial number of the product, nor can it identify the unique code that distinguishes each product; in addition, this anti-counterfeiting method cannot identify and broadcast the production date and shelf life of the product, and cannot identify expired products, food, daily necessities, etc.

[0006] In the commercial circulation process, there is a need for methods and hardware devices to identify product brands, serial numbers, production dates, and expiration dates, allowing consumers to quickly identify counterfeit branded goods and expired food and products, both online and offline, thus protecting the interests of consumers and brand owners. Furthermore, the market is flooded with white-label and unbranded products; therefore, a method for identifying product brands is needed to support the manufacturing industry in creating and protecting its brands, transforming China from a manufacturing powerhouse into a brand powerhouse.

[0007] Therefore, there is a need for a brand identification and traceability method and device that can broadcast product information offline. Utility Model Content

[0008] In order to overcome the shortcomings of existing technologies, this utility model provides a brand identification and traceability voice card.

[0009] The technical solution of this utility model is as follows:

[0010] On the one hand, this utility model provides a brand identification and traceability voice card, which includes several parts such as a radio frequency antenna, a radio frequency read / write module, an information processor, a voice module, a speaker, and a communication module.

[0011] The information processor stores the chip manufacturer's code and brand identification customization code, and compares them with the identified chip manufacturer's code and brand identification customization code; the voice module stores the advertising copy corresponding to the brand manufacturer, which corresponds to the chip manufacturer's code and brand identification customization code; the information processor is connected to the speaker to play the advertising copy or the serial number, production date and shelf life of the identified product; the information processor is connected to the smart terminal, cash register, warehouse entry and exit handover device and printer through the communication module.

[0012] On the other hand, an application of a brand identification and traceability voice card includes a brand identification and traceability device, which incorporates the aforementioned brand identification and traceability voice card. The brand identification and traceability device includes product packaging, a device for verifying the authenticity of tobacco and alcohol in hotels or restaurants, a product selection screen, a barcode scanner or cash register, a product authenticity detector, a warehouse entry / exit handover device, a brand identification and traceability voice broadcast kiosk, and a brand identification and traceability alarm device for feeder tape and reel components.

[0013] The advantages of this utility model, based on the above-described solution, are that different radio frequency antennas and radio frequency read / write modules can be selected for different applications, resulting in brand identification and traceability voice cards of varying sizes, volumes, and weights, thus broadening the application range. This utility model requires no software setup, making operation more convenient and faster, and providing a better user experience.

[0014] This invention uses voice broadcasting to intuitively determine the authenticity of goods, ensuring the production date and expiration date. Simultaneously, it offers excellent advertising benefits, promoting the product's brand through the voice broadcasting function. Attached Figure Description

[0015] Figure 1 This is a schematic diagram illustrating the application scenario of the brand identification and traceability voice card in this utility model;

[0016] Figure 2 This is a schematic diagram of the structure of the brand identification and traceability voice card in this utility model;

[0017] Figure 3 A schematic diagram of the TID code area of ​​the brand identification chip in a product's RFID tag;

[0018] Figure 4 A schematic diagram of the EPC code area of ​​the brand identification chip in a product's RFID tag;

[0019] Figure 5 This is a schematic diagram of the functional flow of the information processor in this utility model;

[0020] Figure 6 This is a schematic diagram of the voice module function in this utility model.

[0021] In the figure, the labels for each item are as follows:

[0022] 10. Product packaging; 20. Product RFID tag; 21. Brand identification chip of RFID tag;

[0023] 111. RF antenna; 112. RF read / write module; 113. Information processor; 114. Speaker; 115. Battery; 116. Bluetooth module; 117. Switch;

[0024] 121. Green light; 122. Red light; 123. Power indicator; 124. Charging indicator; 125. USB interface; 126. Serial port. Detailed Implementation

[0025] The present invention will be further described below with reference to the accompanying drawings and embodiments:

[0026] like Figures 1 to 4 As shown, a brand identification and traceability voice card includes: an RF antenna 111, an RF read / write module 112, an information processor 113, a voice module, a speaker 114, and a communication module. The brand identification and traceability voice card also includes a battery 115, which powers the electrical components within the card for portable identification and traceability. A switch 117 is also provided on the card for powering it on and off.

[0027] 1. Radio frequency antenna

[0028] RF antennas 111 include ceramic antennas and PCB board antennas. Ceramic antennas are further divided into miniature ceramic antennas and medium-power ceramic antennas. Different RF antennas can be selected depending on the application scenario.

[0029] 2. Radio Frequency Read / Write Module

[0030] The radio frequency (RF) read / write module communicates with the RF chip in the product through an RF antenna to perform read / write operations on the contents of the RF chip. The RF read / write module 112 includes a low-power RF read / write module, a medium-power RF read / write module, and a high-power RF read / write module. Depending on the application scenario, different power RF read / write modules can be selected.

[0031] 3. Information Processor

[0032] The information processor connects to smart devices via a communication module. These smart devices include smart terminals, such as cash registers and inbound / outbound handover devices. The information processor 113 stores chip manufacturer codes and brand identification customization codes, and compares these codes with the identified chip manufacturer codes and brand identification customization codes. Figure 3 , Figure 4 As shown.

[0033] Taking product packaging 10 as an example, product packaging 10 is equipped with a product RFID tag 20, and the product RFID tag 20 contains a brand identification chip 21 corresponding to the product. The brand identification chip 21 of the RFID tag includes a TID code area and an EPC code area. The TID code area stores the chip manufacturer code, the brand identification customization code, and the product serial number corresponding to the product; the EPC code area stores the enterprise code, the production date of the product, and the shelf life (or expiration date) of the product. The EPC code area is used to store the enterprise code, the production date of the product, and the shelf life of the product.

[0034] The information processor can read the relevant information stored in the brand identification chip 21 of the RFID tag through the RFID read / write module, and separate the required chip manufacturer code, brand identification customization code and product serial number corresponding to the product from the TID code, and separate the required production date and shelf life (or expiration date) of the product from the EPC code.

[0035] After obtaining the above information, the information processor compares it with the stored chip manufacturer code and brand identification customization code. If the two codes match, the product is considered genuine, and a corresponding indication is output. If either code differs, the product is considered counterfeit, and a corresponding indication is output. Specifically, the brand identification traceability voice card has a green light 121 to indicate successful verification; a red light 122 to indicate failed verification; and a power indicator 123 and a charging indicator 124 to indicate the working status of the brand identification traceability voice card.

[0036] If the verification passes and the corresponding instruction is output, the information processor also retrieves the product serial number, production date, and shelf life (or expiration date) of the product, and broadcasts the relevant information via voice. If the verification fails, red light 122 illuminates and a beeping alarm sounds.

[0037] 4. Voice module

[0038] The information processor is connected to the speaker and is used to control the speaker's sound output.

[0039] The voice module stores advertising copy corresponding to the brand, which is linked to the chip manufacturer's code and the brand's customized code, and is played in the form of voice advertisements. The voice module is also used to play advertising copy or the serial number, production date, and shelf life of the identified product. The output of the information processor is used to activate different content in the voice module.

[0040] In this invention, the voice module is also equipped with different language types to meet the needs of voice broadcasting in different environments.

[0041] 5. Loudspeaker

[0042] The speaker 114 is installed on the brand identification and traceability voice card and is used to broadcast brand advertisements, product serial numbers, and product production dates and expiration dates by voice, so that consumers can confirm without having to look at the text on the screen.

[0043] 6. Communication module

[0044] The information processor connects to other devices via a communication module to achieve information interconnection. The communication module includes a Bluetooth module 116, a USB interface 125, and a serial port 126. Specifically, the information processor connects to smart terminals such as mobile phones and computers via the Bluetooth module for in-depth traceability of larger amounts of information; the information processor connects to cash registers, warehouse entry / exit handover devices, product selection advertising screens, and expired food and medicine search devices via the USB interface 125 for data management; and the information processor connects to a printer via the serial port 126 to provide brand identification and traceability information.

[0045] In this utility model, the chip in the product's RFID tag constitutes the brand identification chip in the brand identification and traceability voice card. Preferably, the brand identification chip in this utility model uses a specific chip; alternatively, it can use existing conventional RFID chips to store relevant brand information. If a specific chip is used, then:

[0046] (1) The chip manufacturer code and brand logo customization code in the TID code area of ​​the brand logo chip are unique codes that cannot be rewritten and are unique codes among all radio frequency chips. The brand logo customization codes in the brand logo chip are divided into several categories: ① code for goods regulated by government agencies, ② code for goods regulated by industry associations, ③ code for branded goods of large enterprises, ④ code for famous and high-quality local brands, ⑤ code for goods of enterprises that prove their integrity, and ⑥ code for goods of handicrafts, works of art, and artisans.

[0047] (2) The serial number of the TID code area of ​​the brand identification chip is a unique code in the brand identification chip group.

[0048] (3) If the serial number of the brand logo chip is printed or engraved on the radio frequency tag of the branded product, and the serial number of the chip on the radio frequency tag is visually compared with the serial number broadcast by voice, the product is not a branded product.

[0049] (4) The EPC information area of ​​the brand identification chip is filled with the contents such as "product production date and shelf life information" for voice broadcast of product production date and shelf life information.

[0050] (5) The brand identification and traceability voice card pre-stores the "chip manufacturer code of the brand identification chip and the personalized customization code", which can be used to verify the identified code to ensure the accuracy of the information and achieve the functions of verification and traceability.

[0051] (6) The information stored in the brand identification and traceability voice card is compared with the information of the radio frequency tag chip read in the test. If they are the same, they are brand-identified products; if they are different, they are non-brand-identified products. The comparison is used to verify the information, and the real-time and accurate verification function is realized.

[0052] (7) The information verification results are presented in voice, which provides a good user experience. In other scenarios, the results can also be displayed through text, pictures, etc., to reflect the diversity of result presentation.

[0053] like Figures 3 to 6 As shown, the identification and tracing process of the brand identification and tracing voice card of this utility model specifically includes:

[0054] When a branded product approaches a voice-activated identification card, the RFID reader / writer reads the product's RFID tag. After reading the relevant information, the RFID reader / writer sends it to an information processor. The information processor uses the TID code to distinguish the chip manufacturer code, brand identification code, and product serial number corresponding to the product, and uses the EPC code to distinguish the product's production date and shelf life (or expiration date).

[0055] The information processor identifies the brand identification chip in the RFID tag of a product and compares the read chip manufacturer code with the stored chip manufacturer code, as well as the read brand identification customization code with the stored brand identification customization code. In this process, the information processor first separates the chip manufacturer code and brand identification customization code from the TID code area of ​​the brand identification chip in the product's RFID tag, and then compares and verifies them with the stored chip manufacturer code and brand identification customization code.

[0056] If both verifications match, the indicator light will illuminate green and a voice announcement will be made. If either verification fails, the indicator light will illuminate red and an alarm will be triggered. During the voice announcement process if verification passes:

[0057] (1) The information processor retrieves the advertising text stored in the voice module and plays it through the speaker. The information processor first separates the chip manufacturer code and brand identification customization code in the TID code area of ​​the product's RFID tag, and then retrieves the corresponding advertising text based on the chip manufacturer code and brand identification customization code for playback.

[0058] (2) The information processor controls the speaker to read the serial number of the brand identification chip and broadcast it aloud. The information processor first separates the brand identification serial number in the TID code area of ​​the brand identification chip in the product's RFID tag, and then retrieves the last N digits (e.g., the last 5 digits) for playback.

[0059] (3) The information processor controls the speaker to read the product's production date and shelf life and then broadcast them aloud. The information processor first separates the product's production date and shelf life from the EPC code area of ​​the brand identification chip in the product's RFID tag, and then plays them aloud.

[0060] This utility model also provides a brand identification and traceability device, which includes the aforementioned brand identification and traceability voice card. The brand identification and traceability device includes: product packaging; a device for identifying the authenticity of cigarettes and alcohol in hotels or restaurants; a product selection screen; a barcode scanner or cash register; a product authenticity detector; a warehouse entry / exit handover device; a brand identification and traceability voice broadcasting kiosk; and a feeder tape and reel component brand identification and traceability alarm device.

[0061] The brand identification and traceability voice card of this utility model can be matched and identified with radio frequency chips, and can implement brand identification and traceability for products with brand identification chip radio frequency tags, small packaged products (boxed products), and large packaged products (corrugated cardboard boxes).

[0062] 1. Brand identification and traceability voice cards are installed on product packaging, accompanying high-end luxury goods.

[0063] A miniature brand identification and traceability voice card is formed by using a miniature radio frequency antenna and a low-power radio frequency read / write module. This brand identification and traceability voice card can be made to be approximately the size of a business card, making it convenient to place in product packaging.

[0064] Every luxury watch, handbag, jewelry, fine wine, cigarette, expensive medicine, nutritional supplement, and handicraft is tagged with an RFID chip bearing its brand identity. Owners of these luxury items can hold the brand identification and traceability voice card near the item at any time, displaying the card's audio message to others, showcasing the brand and enhancing the item's perceived value. This effectively combats counterfeit and substandard luxury goods.

[0065] 2. Brand identification and traceability voice cards are used in hotels and restaurants, accompanying famous wines and cigarettes.

[0066] Hotels and restaurants provide consumers with devices to verify the authenticity of branded wines and cigarettes. Brand identification and traceability voice cards are installed inside the devices, which can be used to understand the production date, shelf life (or expiration date, etc.).

[0067] For example, when friends hear the brand advertisement message "Drinking Moutai together, good luck comes" from the brand identification and traceability voice card in the authenticity verification device during a meal, on the one hand, consumers can enjoy Moutai happily, on the other hand, everyone can receive good wishes and enhance friendship, thirdly, it can also reflect the integrity of the hotel and restaurant, and finally, it can bring counterfeit liquor and cigarettes out of the market and promote the development of branded products.

[0068] 3. Brand identification and traceability voice cards are applied to product selection screens, accompanying branded products.

[0069] Brand identification and traceability voice cards are embedded in the product selection screen. When a consumer holds a selected product close to the screen, the screen's speaker announces the product's brand advertisement, serial number, production date, and shelf life. Simultaneously, the screen displays scrolling product information and manufacturer details, providing consumers with a comprehensive understanding of the item. This showcases the brand's advertising and strength, while also demonstrating the mall's sincere service and technological prowess.

[0070] If the product selection screen emits a beeping sound, it indicates that the product is not a branded item, serving as a reminder to consumers to be cautious when purchasing.

[0071] 4. Brand identification and traceability voice cards are used in cash registers, accompanying consumers in their daily shopping.

[0072] Brand identification and traceability voice cards can be embedded in POS machines in shopping malls and supermarkets, or in barcode scanners located at the POS machines. When a consumer approaches the POS machine to purchase an item, the machine's speaker will broadcast a brand-name advertisement, informing the consumer that it is a branded product. Simultaneously, the POS machine will print the brand logo or product name on the receipt, along with the production date, expiration date, and product serial number.

[0073] The receipt is a legally binding document that a shopping mall delivers to a consumer. It confirms the brand and product information to the consumer in written form and serves as the basis for consumers to claim compensation in order to protect their rights. It not only protects consumer rights but also demonstrates the integrity of the brand owner and the shopping mall, and severely cracks down on counterfeit and shoddy products.

[0074] 5. The brand identification and traceability voice card is installed on the product authenticity detector and accompanies the product.

[0075] Brand identification and traceability voice cards are embedded into the authenticity detectors of specialty products and used in specialty stores for tobacco, alcohol, medicine, food, watches, jewelry, handbags, tires, etc.

[0076] Before confirming payment, consumers hold the product close to the authorized dealer's authenticity detector. If it's a genuine brand product, the detector will announce the brand's logo, product serial number, production date, and shelf life (or expiration date). After confirming the product's authenticity, payment is made. The receipt printed by the store's cash register will include the brand's logo, product serial number, shelf life, and expiration date. This ensures consumers don't buy expired cigarettes, alcohol, medicine, food, or tires, prevents the purchase of counterfeit or substandard goods, protects consumer rights, enhances the store's reputation, and is beneficial for expanding business.

[0077] 6. Brand identification and traceability voice cards are installed in the warehouse entry and exit handover device to realize brand identification and statistics for entering and exiting the warehouse.

[0078] Employing a high-power read / write module and a long-range identification antenna, the brand identification and traceability voice card connects to the warehouse information processing center to identify the RFID tag information of the large packaging of goods entering or leaving the warehouse, confirm whether they are branded products, and compare them with the warehouse entry and exit work plan. When an alarm is triggered if any unplanned goods are found, counterfeit and substandard goods are prevented from entering or leaving the warehouse, and the brand logo and other information are printed on the warehouse entry and exit report.

[0079] 7. Brand identification and traceability voice cards are used in "brand identification and traceability voice broadcast kiosks" shared in large commercial areas to form a public platform for identifying the authenticity of goods.

[0080] In the octagonal pavilion with 8 shared screens, 8 shopping mall brand product selection screens are arranged to form a complete 8-screen system, which becomes a shared product brand identification and traceability voice broadcasting booth. It is installed in the public area of ​​the commercial district to provide consumers with product brand identification and traceability services.

[0081] During use, consumers simply bring their purchased goods close to the brand product selection screen in the mall, and they will hear the brand identification and traceability results for that item: a voice broadcast of the brand advertisement, serial number, production date, and shelf life (or expiration date), while the display screen plays videos containing product and manufacturer information. The "Brand Identification and Traceability Voice Broadcast Kiosk" provides consumers with a platform to identify counterfeit and substandard goods, protecting consumer rights, combating counterfeiting, defending brands, and building brand reputation.

[0082] 8. The brand identification and traceability voice card is installed on the feeder tape and reel component brand identification and traceability alarm device in the chip mounter production line, along with the components of the chip mounter.

[0083] By employing a miniature RF antenna, the RF identification range of the brand identification and traceability voice card is within 10 millimeters. Installed on the outer edge of each feeder tape and reel, it can identify the brand identification chip information of the RF tag on the component tape and reel. The identified card then transmits the brand identification chip information to the feeder information processing center. When a non-branded tape and reel is detected, an alarm is immediately triggered, preventing non-branded components from entering the placement machine, ensuring the quality of packaged circuit boards, and combating the counterfeiting of electronic components.

[0084] The brand identification and traceability alarm device also identifies the parameters of the components in the tape and label chip and compares them with the component planning parameters of the Feida Information Processing Center. If they are not the same, an audible and visual alarm will be issued at the same time to prevent errors in component parameters and ensure the working quality of the pick-and-place machine.

[0085] 9. Produce mobile phones with brand identification and traceability functions.

[0086] By selecting a miniature antenna and a low-power radio frequency read / write module and embedding them into the mobile phone, and utilizing the phone's information processor and voice module, a mobile phone with brand identification and traceability functions can be formed.

[0087] By providing users with brand identification and traceability functions via mobile phones, and identifying information from brand identification chips, the authenticity of products can be determined, including production dates and expiration dates. This makes identifying genuine products extremely convenient and quick. With numerous users possessing product identification and traceability capabilities, the space for counterfeit and substandard goods to survive is greatly reduced, while the development space for brands expands. This is beneficial for safeguarding and creating brands, enhancing the reputation of "Made in China," and contributing to China's status as a brand powerhouse.

[0088] 10. The brand identification and traceability voice card is installed in the expired food search device, accompanying expired food products.

[0089] A long-distance ultra-high frequency radio frequency antenna and a high-power radio frequency read / write module are selected. Its output is connected to the data processing center in shopping malls, specialty stores and other places. The data processing center sets the current time. The brand identification and traceability voice card is installed in the "expired food searcher" for searching for expired food.

[0090] The handheld expired food detector reads the brand identification chip information in the RFID tags of food on shelves and in food display cases. When it identifies an RFID tag that has exceeded its shelf life, it will sound an alarm and display the expired food code on the screen of the data processing center. This allows store staff to selectively remove expired food from shelves and display cases, solving the difficulty for stores and specialty stores in finding expired food, ensuring that stores and specialty stores do not sell expired food, protecting the reputation of stores and specialty food stores, and also protecting consumer rights.

[0091] The functional features of this utility model are:

[0092] (1) It has anti-counterfeiting function: It can realize voice broadcast of product serial number, which is the unique code of brand product and has anti-counterfeiting function.

[0093] (2) Enables rapid product traceability: The voice broadcast displays information such as the production date and shelf life of the product, enabling rapid and accurate product traceability.

[0094] (3) Simple and fast: This utility model does not require software settings or network connection, and can quickly obtain brand identification and traceability results.

[0095] (4) Good user experience: Users can listen through voice broadcast without needing to look at the screen, resulting in a good user experience. In other implementation methods, a display screen can also be added to achieve the viewing effect.

[0096] (5) Brand recognition has advertising benefits: The voice broadcast of brand advertisements and the eye-catching advertising slogans not only express the brand of the product, but also promote the brand's culture and image, which has a strong advertising effect.

[0097] (6) The overall size of this utility model can be made very small, the manufacturing cost is low, and it is easy to apply and promote.

[0098] (7) This utility model can be installed in various radio frequency devices by selecting different antennas and radio frequency reading and writing devices for different application occasions. It can be used for brand identification and traceability of goods in individuals, warehouses, logistics, shopping malls and specialty stores, and can also be used for authenticity identification and traceability of documents, certificates and documents.

Claims

1. A brand identification traceability voice card, characterized in that, The brand identification traceability device is internally provided with a brand identification traceability voice card, and the brand identification traceability voice card comprises a radio frequency antenna, a radio frequency read-write module, an information processor, a voice module, a loudspeaker and a communication module. The radio frequency read-write module communicates with a radio frequency chip in the commodity through the radio frequency antenna, and is used for reading and writing the content of the radio frequency chip. The information processor is further connected with the loudspeaker, and is used for playing the information stored in the voice module. The information processor is connected with the intelligent device through the communication module.

2. The brand identification voice card of claim 1, wherein, The brand identification traceability device comprises a commodity package, a wine and tobacco authenticity identification device for a hotel or a restaurant, a commodity selection screen, a code scanner or a cash register, a special product authenticity identifier, an in-out warehouse transfer device, a brand identification traceability voice broadcast booth and a flying tape band component brand identification traceability alarm device.

3. The brand identification voice card of claim 1, wherein, The radio frequency antenna comprises a micro ceramic antenna and a PCB antenna.

4. The brand identification voice card of claim 1, wherein, The intelligent device comprises a smart terminal, the communication module comprises a Bluetooth module, and the information processor is connected with the smart terminal through the Bluetooth module.

5. The brand identification voice card of claim 1, wherein, The intelligent device comprises a cash register and an in-out warehouse transfer device, the communication module comprises a USB interface, and the information processor is connected with the cash register and the in-out warehouse transfer device through the USB interface.

6. The brand identification voice card of claim 1, wherein, The intelligent device comprises a printer, the communication module comprises a serial port, and the information processor is connected with the printer through the serial port.

7. The brand identification voice card of claim 1, wherein, The brand identification traceability device further comprises an indicator light, which comprises a green light for indicating that the verification is passed, a red light for indicating that the verification is not passed, a power indicator light for indicating the working state and a charging indicator light.

8. The brand identification voice card of claim 1, wherein, The brand identification traceability device further comprises a battery, which is used for supplying power to the electrical components in the brand identification traceability voice card.

9. The brand identification voice card of claim 1, wherein, The brand identification traceability device further comprises a switch, which is used for controlling the opening and closing of the brand identification traceability voice card.

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