System for mobile visual advertising using portable LED displays

Abstract

Mobile advertising system with a wearable LED display unit on the body, especially on the back, for carrying out visual advertising in publicly accessible areas with high foot traffic, wherein the display unit is supplied with advertising content via a central control system.

Description

Technical field

[0001] The invention relates to the field of mobile outdoor advertising and portable electronic displays. In particular, it relates to an LED display system worn on the body, preferably on the back like a backpack, which is used for carrying out mobile visual advertising in areas with high pedestrian traffic. State of the art

[0002] Familiar mobile advertising media such as billboards, bicycles, vehicles, or stationary LED displays are limited in their mobility and proximity to the target audience. Portable LED display units are currently only known as simple backpacks without an integrated system concept that enables centralized control, coordinated route planning, the parallel use of multiple units, and targeted placement in specific traffic areas (e.g., pedestrian zones, shopping centers, public transportation, events). Object of the invention

[0003] The object of the invention is to provide a system that creates a highly mobile, body-worn LED advertising surface that actively moves through crowds, can be centrally controlled, and can be booked by both commercial and private customers. Description of the invention

[0004] The task is solved by a mobile advertising system consisting of: - a portable LED display unit that is attached to the body, especially the back of the wearer (backpack or carrying system), - a control unit in the form of a mobile application and / or server-based software for managing and changing the advertising content, - a data connection (e.g. WLAN, LTE or 5G) between the control unit and the display unit, - a route or area management system for planning deployment in areas with high pedestrian traffic, - an operating concept that enables the parallel deployment of several people as a mobile advertising fleet.

[0005] The system is specifically designed for use in high-traffic areas, such as pedestrian zones, city centers, shopping malls, train stations, bus stops and public transport vehicles (trains, buses), at festivals, fairgrounds, city festivals, trade fairs, concerts, sporting events, and along tourist routes. Furthermore, the system can be used by both corporate clients (e.g., brand advertising) and private individuals (e.g., for birthdays, weddings, and special occasions). Advantages of the invention

[0006] The invention offers in particular the following advantages: - maximum mobility of the advertising space, as it is worn on the body, - High visibility through the use of bright LED displays in the middle of the crowd, - Flexible and instantly changeable advertising content through central remote control, - Scalable deployment of one or more people as an advertising fleet, - Cost-effective operation without fixed advertising locations, - versatile applications ranging from city marketing to individual private campaigns. Example of implementation

[0007] In a preferred embodiment, the system comprises a lightweight LED panel integrated into a backpack or carrying system, a rechargeable battery for an operating time of 4 to 8 hours, an integrated wireless module, and a mobile app for selecting and controlling the advertising content. Advertising campaigns are planned as deployments defined by time and location and can be documented for the client upon completion.

Claims

[1] Mobile advertising system with a wearable LED display unit on the body, in particular on the back, for carrying out visual advertising in publicly accessible areas with high foot traffic, wherein the display unit is supplied with advertising content via a central control system. [2] System according to claim 1, characterized by that the display unit is designed as a backpack or carrying system that is worn by a person while walking. [3] System according to one of the preceding claims, wherein several portable display units can be interconnected to form a synchronizable fleet of mobile advertising media. [4] System according to one of the preceding claims, wherein the advertising content can be changed remotely via a mobile application and / or server-based software. [5] System according to one of the preceding claims, wherein the use takes place particularly in pedestrian zones, shopping centres, city centres, railway stations, at stops and in public transport vehicles as well as at events such as folk festivals, fairs, city festivals, trade fairs, concerts, sporting events and on tourist routes. [6] System according to any of the preceding claims, wherein advertising campaigns are planned and documented as temporally and spatially defined routes or zones. [7] System according to any of the preceding claims, wherein the system is provided to both commercial customers and private individual customers. [8] System according to any of the preceding claims, wherein the LED display displays static images, animations and / or video content.