Information processing device, information processing method, and information processing program

Abstract

To provide an information processing device, information processing method and information processing program, which enable distribution of advertisements that are more attractive to users.SOLUTION: An information processing device disclosed herein comprises: a reception unit for receiving a modification request for advertisement content from a user who received the advertisement content; a modification unit configured to input the modification request to a generative AI as a prompt and modify the advertisement content according to the prompt using the generative AI; and a distribution unit for distributing the modified advertisement content to the user.SELECTED DRAWING: Figure 3

Description

Technical Field

[0001] The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

Background Art

[0002] Conventionally, a technique for posting advertisements on the Internet has been known.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, in the prior art, it only distributes the advertisements submitted by the advertisers to the users, and there is room for improvement in attracting more users.

[0005] The present application has been made in view of the above, and an object thereof is to provide an information processing apparatus, an information processing method, and an information processing program capable of distributing advertisements that attract more users.

Means for Solving the Problems

[0006] The information processing apparatus according to the present application includes a reception unit that receives a change request for the advertisement content from a user who has received the advertisement content, a change unit that inputs the change request as a prompt to a generation AI and changes the advertisement content by the generation AI according to the prompt, and a distribution unit that distributes the changed advertisement content to the user.

Effects of the Invention

[0007] According to one aspect of the embodiment, there is an effect that advertisements that attract more users can be distributed.

Brief Description of Drawings

[0008]

Fig. 1A

Fig. 1B

Fig. 2

Fig. 3

Fig. 4

Fig. 5

Fig. 6

Fig. 7

Fig. 8

Modes for Carrying Out the Invention

[0009] Hereinafter, embodiments for implementing an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail with reference to the drawings. Note that the information processing apparatus, the information processing method, and the information processing program according to the present application are not limited by these embodiments. In the following embodiments, the same parts are denoted by the same reference numerals, and redundant descriptions are omitted.

[0010] (Embodiment) First, with reference to FIGS. 1A and 1B, the processing executed by the information processing apparatus according to the embodiment will be described. FIGS. 1A and 1B are diagrams showing the processing executed by the information processing apparatus according to the embodiment. Note that FIG. 1A shows an operation example of the information processing system S including the information processing apparatus 1 according to the embodiment.

[0011] As shown in FIG. 1A, the information processing system S according to the embodiment includes an information processing apparatus 1, an advertiser terminal 50, and a plurality of user terminals 100a and 100b. In the following, when the user terminals 100a and 100b are not particularly distinguished, they will be collectively referred to as the user terminal 100.

[0012] As shown in FIG. 1A, the information processing system S according to the embodiment receives a change request for the advertisement content from the user who has received the advertisement content, inputs the change request as a prompt to the generation AI, changes the advertisement content by the generation AI according to the prompt, and distributes the changed advertisement content to the user.

[0013] Specifically, first, the advertiser terminal 50 makes a distribution request for the advertisement content to the information processing apparatus 1 (step S1). The distribution request includes information such as the manuscript of the advertisement content (image, video, text, etc.) and the distribution target (user attribute information, etc.).

[0014] Subsequently, the information processing apparatus 1 distributes the advertisement content to the user via the user terminal 100a (step S2). The distribution of the advertisement content may be performed when there is an action by the user that triggers when the user uses a predetermined service, or may be performed by push notification such as an email. In addition, the information processing apparatus 1 distributes a display component (input window capable of inputting text) capable of receiving a change request for the advertisement content together with the advertisement content. Details of this point will be described later with reference to FIG. 1B.

[0015] Subsequently, the information processing device 1 receives a change request for the advertisement content from the user who has distributed the advertisement content via the user terminal 100a (step S3). The change request is an instruction to request a change to the display object (image, video, text, etc.) of the advertisement content and includes information on the content of the requested change.

[0016] Subsequently, the information processing device 1 determines whether the received change request can be input as a prompt for the generation AI (step S4). The generation AI is a model that has collected and learned various contents. For example, the information processing device 1 determines whether the content of the change in the received change request violates public order and good customs. In addition, the information processing device 1 determines whether the content of the change in the received change request conforms to the rule conditions specified by the advertiser. The rule conditions include, for example, conditions related to the type of image (e.g., age, gender, etc. in a human image) and conditions related to the content of the text (text related to competition between advertisers, etc.).

[0017] Subsequently, when the information processing device 1 determines that it can be input as a prompt, it inputs the change request as a prompt to the generation AI and changes the advertisement content by the generation AI according to the prompt (step S5). The text input as the prompt may be the text received as the change request as it is, or may be the text summarized or converted into a text suitable as a prompt.

[0018] Subsequently, the information processing device 1 distributes the changed advertisement content to the user via the user terminal 100a (step S6). That is, the information processing device 1 distributes the changed advertisement content only to the user who has received the change request while it has not received the distribution permission described later.

[0019] Subsequently, the information processing device 1 receives a distribution permission from the user who has distributed the changed advertisement content to other users of the changed advertisement content (step S7).

[0020] Subsequently, when the information processing apparatus 1 receives a distribution permission, it distributes the changed advertisement content to other users via the user terminal 100b (step S100b). Note that while the information processing apparatus 1 has not received a distribution permission (or when it has received a non-distribution acceptance ), it distributes the advertisement content before the change to other users. Further, after the information processing apparatus 1 receives a distribution permission, it may receive permission from the advertiser as to whether the changed advertisement content may be distributed to other users.

[0021] As described above, according to the information processing apparatus 1 according to the embodiment, since the user who has distributed the advertisement content can change the advertisement content, the opportunity for the user to come into contact with the advertisement content can be increased. Further, since the information processing apparatus 1 can change the advertisement content to match the user's preference, it is possible for the user and other users with the same preference as the user to be more likely to be interested in the advertisement content. That is, according to the information processing apparatus 1 according to the embodiment, it is possible to distribute advertisements that attract users more.

[0022] Next, with reference to FIG. 1B, a modification example of the advertisement content will be described in detail. FIG. 1B shows advertisement content C including a display object OB1 with the display of "〇〇 Drink". As shown in FIG. 1B, the information processing apparatus 1 distributes an input window W in which text can be input to the user "Mr. A" together with the advertisement content C. Here, it is assumed that the user "Mr. A" inputs the text "Make the flowers bloom on the earth" to the input window W. The information processing apparatus 1 inputs the text input to the input window W to the generation AI. The generation AI generates a flower display object OB2 (without color specification) and arranges the flower display object OB2 below the advertisement content C according to the prompt of "the earth". In FIG. 1B, four display objects OB2 are arranged, but the number of display objects OB2 is arbitrary.

[0023] When the information processing device 1 receives the delivery permission of the changed advertising content C from the user "Mr. A", it delivers the changed advertising content C to another user "Mr. B". Here, assume that the user "Mr. B" inputs the text "Change the color of the flowers to orange and then reduce the number" into the input window W. The information processing device 1 inputs the text input into the input window W to the generation AI. The generation AI changes the color of the flower display object OB2 to orange and generates the advertising content C in which the number of the display objects OB2 is reduced from 4 to 3. That is, the information processing device 1 changes the display object OB2 of the advertising content C from the first display mode (no color specified: any color) to the second display mode (orange color). Note that the display mode is not limited to color and may be shape (the number and shape of petals, etc.).

[0024] When the information processing device 1 receives the delivery permission of the changed advertising content C from the user "Mr. B", it delivers the changed advertising content C to another user "Mr. C". Here, assume that the user "Mr. C" inputs the text "Build a house beside the flowers" into the input window W. The information processing device 1 inputs the text input into the input window W to the generation AI. The generation AI generates the house display object OB3 and arranges the house display object OB3 beside the flower display object OB2 according to the prompt of "beside the flowers".

[0025] In the advertising content C shown in FIG. 1B, the display object OB1 of "XX Drink" is the product to be advertised in the advertising content C, so the change by the generation AI is not allowed. For example, the information processing device 1 configures the advertising content C with a first layer in which the display object cannot be changed and a second layer in which the display object can be changed, and when making changes according to the change request, it makes changes such as adding or deleting display objects and changing the display mode in the second layer.

[0026] Next, with reference to FIG. 2, a configuration example of the information processing system S according to the embodiment will be described. FIG. 2 is a block diagram showing a configuration example of the information processing system S according to the embodiment. As shown in FIG. 2, in the information processing system S according to the embodiment, an information processing apparatus 1, a plurality of advertiser terminals 50, and a plurality of user terminals 100 are connected to a network N by wire or wirelessly. The network N is, for example, a network such as the Internet, a WAN (Wide Area Network), or a LAN (Local Area Network).

[0027] The information processing apparatus 1 is a server apparatus that executes the information processing method according to the embodiment. The information processing apparatus 1 receives a change request for the advertisement content from a user who has distributed the advertisement content, inputs the change request as a prompt to the generation AI, changes the advertisement content by the generation AI according to the prompt, and distributes the changed advertisement content to the user.

[0028] In addition, the information processing apparatus 1 cooperates with the plurality of advertiser terminals 50 and the plurality of user terminals 100, and is an information processing apparatus that provides API (Application Programming Interface) services and various data for various applications (hereinafter referred to as apps) and the like to the plurality of advertiser terminals 50 and the plurality of user terminals 100, and is realized by a server apparatus, a cloud system, or the like.

[0029] Also, the information processing apparatus 1 may be an information processing apparatus that provides some kind of web service online to a plurality of advertiser terminals 50 and a plurality of user terminals 100. For example, as a web service, the information processing apparatus 1 may provide services such as internet connection, search service, SNS (Social Networking Service), electronic commerce (EC), electronic payment, online game, online banking, online trading, accommodation and ticket reservation, video and music distribution, news, map, route search, route guidance, route information, operation information, weather forecast, etc. In fact, the information processing apparatus 1 may cooperate with various servers that provide the above web services and mediate the web service, or be in charge of the processing of the web service.

[0030] The advertiser terminal 50 is a terminal device owned by an advertiser who requests advertisement distribution. The advertiser terminal 50 can use any type of terminal device such as a smartphone, a desktop PC, a notebook PC, or a tablet PC. The advertiser terminal 50 transmits various information to the information processing apparatus 1 etc., and receives information provided from the information processing apparatus 1 etc.

[0031] The user terminal 100 is a terminal device owned by a user who is the target of advertisement distribution. The user terminal 100 can use any type of terminal device such as a smartphone, a desktop PC, a notebook PC, or a tablet PC. The user terminal 100 transmits various information to the information processing apparatus 1 etc., and receives information provided from the information processing apparatus 1 etc.

[0032] Next, with reference to FIG. 3, a configuration example of the information processing apparatus 1 will be described.

[0033] FIG. 3 is a diagram showing a configuration example of the information processing apparatus 1 according to the embodiment. As shown in FIG. 3, the information processing apparatus 1 includes a communication unit 2, a control unit 3, and a storage unit 4. The control unit 3 includes a distribution unit 31, a reception unit 32, a modification unit 33, and a posting unit 34. The storage unit 4 stores user information 41, advertiser information 42, and model information 43.

[0034] The communication unit 2 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 2 is connected to a network via wired or wireless means.

[0035] The control unit 3 is a controller and is realized, for example, by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) executing various programs (corresponding to an example of an information processing program) stored in a storage device inside the information processing apparatus 1 using a RAM or the like as a work area. Further, the control unit 3 may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or a GPGPU (General Purpose Graphic Processing Unit).

[0036] The storage unit 4 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

[0037] The user information 41 is information about the user.

[0038] FIG. 4 is a diagram showing an example of the user information 41. As shown in FIG. 4, the user information 41 includes items such as "user ID", "attribute information", and "behavior information".

[0039] The "user ID" is identification information for identifying a user. The "attribute information" is information regarding the attributes of a user. The attribute information includes, for example, psychographic attributes, demographic attributes, and the like. The "behavior information" is information on the history of a user's behavior, including the history of various behaviors such as search behavior, purchase behavior, visit behavior, browsing behavior, evaluation behavior, and change behavior. The change behavior is the information of the text input by the user in the change request.

[0040] The advertiser information 42 is information regarding an advertiser.

[0041] Figure 5 is a diagram showing an example of the advertiser information 42. As shown in Figure 5, the advertiser information 42 includes items such as an "advertiser ID", "advertiser information", and "delivered content".

[0042] The "advertiser ID" is identification information for identifying an advertiser. The "advertiser information" is information regarding the advertiser, such as information on the advertiser's business and the products being sold (the target products of the advertisement). The "delivered content" is information on the advertisement content submitted by the advertiser or the advertisement content changed by the user.

[0043] The model information 43 is information on a generation model (generative AI) for changing advertisement content. Figure 6 is a diagram showing an example of the model information 43. As shown in Figure 6, the model information 43 includes items such as a "model ID" and "model information".

[0044] The "model ID" is identification information for identifying a model, and for example, different IDs are assigned for each advertiser or for each advertisement content. The "model information" is information regarding the model, such as the parameters of the generation model and the conditions for determining permission to input a prompt.

[0045] Next, each function (the delivery unit 31, the reception unit 32, the change unit 33, and the posting unit 34) of the control unit 3 of the information processing apparatus 1 will be described.

[0046] The distribution unit 31 distributes advertisement content to users via the user terminal 100. The distribution of the advertisement content may be performed when there is an action by the user that triggers it when the user uses a predetermined service, or for example, it may be performed by push notification such as an email or the like.

[0047] The distribution unit 31 distributes the advertisement content changed by the change unit 33 described later to users. When the distribution unit 31 receives distribution permission from a user to whom the changed advertisement content has been distributed, it distributes the changed advertisement content to other users.

[0048] In addition, the distribution unit 31 distributes an input window W in which text for a change request can be input together with the advertisement content. The input window W may be arranged inside the advertisement area where the advertisement content is displayed, or may be arranged in the vicinity of the advertisement area.

[0049] The reception unit 32 receives a distribution request for advertisement content from the advertiser terminal 50. The distribution request includes information such as the manuscript (image, video, text, etc.) of the advertisement content and the distribution target (user attribute information, etc.).

[0050] In addition, the reception unit 32 receives a change request to change the advertisement content from a user to whom the advertisement content has been distributed. For example, the reception unit 32 receives the text input in the input window W as a distribution request. Also, the reception unit 32 receives distribution permission from a user to whom the advertisement content changed by the change unit 33 has been distributed.

[0051] The change section 33 uses the change request received by the reception section 32 as a prompt to input it into the generative AI, and changes the advertisement content according to the prompt by the generative AI. Specifically, the change section 33 determines whether the received change request can be input as a prompt for the generative AI. For example, the change section 33 determines whether the content of the change in the received change request violates public order and good customs. Also, the change section 33 determines whether the content of the change in the received change request conforms to the rule conditions specified by the advertiser. The rule conditions include, for example, conditions related to the type of image (e.g., age, gender, etc. in a human image) and conditions related to the content of the text (text related to the competition of the advertiser, etc.).

[0052] Subsequently, when the change section 33 determines that it can be input as a prompt, the change section 33 inputs the change request as a prompt into the generative AI, and changes the advertisement content according to the prompt by the generative AI. The text input as a prompt may be the text received as the change request as it is, or may be text obtained by summarizing or converting the text suitable as a prompt.

[0053] The posting section 34 posts the changed advertisement content image to the SNS through the SNS account of the user (the user who requested the change). The posting to the SNS may be performed after obtaining permission to post from the advertiser. Also, the posting section 34 may provide a reward corresponding to the number of views of the posted advertisement content to the user.

[0054] Next, with reference to FIG. 7, the processing procedure of the processing executed by the information processing apparatus 1 according to the embodiment will be described. FIG. 7 is a flowchart showing the processing procedure of the processing executed by the information processing apparatus 1 according to the embodiment.

[0055] As shown in FIG. 7, first, the control section 3 receives a distribution request for advertisement content from the advertiser (S101). The distribution request is a request to distribute the advertisement content to the user.

[0056] Subsequently, the control unit 3 distributes the advertisement content to the user (step S102). The distribution of the advertisement content may be performed together with such a service when the user uses a predetermined service, or may be distributed by push notification such as an email or the like.

[0057] Subsequently, the control unit 3 receives a change request for the advertisement content from the user (step S103). The change request is, for example, information of text input in the input window W distributed together with the advertisement content.

[0058] Subsequently, the control unit 3 inputs the received change request as a prompt to the generation AI, and changes the advertisement content by the generation AI according to the prompt (step S104). Specifically, the control unit 3 determines whether the content of the change request can be input as a prompt, and if it is determined that it can be input, inputs it to the generation AI as a prompt.

[0059] Subsequently, the control unit 3 distributes the changed advertisement content to the user (step S105) and ends the process. Note that when the control unit 3 receives permission to distribute from the user to whom the changed advertisement content has been distributed to other users, the changed advertisement content may be distributed to other users. Further, the control unit 3 may post an image of the changed advertisement content on the SNS through the user's SNS account.

[0060] [Others] Also, among the respective processes described in the above embodiment, a part of the processes described as being automatically performed can be manually performed. Alternatively, all or part of the processes described as being manually performed can be automatically performed by a known method. In addition, regarding the processing procedures, specific names, and information including various data and parameters shown in the above document and drawings, they can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

[0061] In addition, each component of each illustrated device is functionally conceptual and does not necessarily have to be physically configured as shown in the drawings. That is, the specific form of distribution and integration of each device is not limited to that shown in the drawings, and all or part of it can be functionally or physically distributed and integrated in any unit according to various loads, usage situations, etc.

[0062] For example, part or all of the storage unit 4 shown in FIG. 3 may be held not by each device but by a storage server or the like. In this case, each device acquires various information by accessing the storage server.

[0063] 〔Hardware Configuration〕 In addition, the information processing apparatus 1 according to the above-described embodiment is realized by a computer 1000 having a configuration as shown in FIG. 8, for example. FIG. 8 is a diagram showing an example of a hardware configuration. The computer 1000 has a form in which an output device 1010, an input device 1020 are connected, and an arithmetic unit 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

[0064] The arithmetic unit 1030 operates based on programs stored in the primary storage device 1040 or the secondary storage device 1050, programs read from the input device 1020, etc., and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various operations, such as a RAM. Also, the secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 for various operations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD (Hard Disk Drive), a flash memory, etc.

[0065] The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor or a printer, and is realized by connectors of standards such as USB (Universal Serial Bus), DVI (Digital Visual Interface), and HDMI (Registered Trademark) (High Definition Multimedia Interface). Also, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB or the like.

[0066] Note that the input device 1020 may be a device that reads information from, for example, optical recording media such as CD (Compact Disc), DVD (Digital Versatile Disc), and PD (Phase change rewritable Disk), magneto-optical recording media such as MO (Magneto-Optical disk), tape media, magnetic recording media, or semiconductor memory. Also, the input device 1020 may be an external storage medium such as a USB memory.

[0067] The network IF 1080 receives data from other devices via the network N and sends it to the arithmetic unit 1030, and also sends data generated by the arithmetic unit 1030 via the network N to other devices.

[0068] The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

[0069] For example, when the computer 1000 functions as the information processing apparatus 1, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 3 by executing a program loaded onto the primary storage device 1040.

[0070] 〔Effect〕 As described above, the information processing apparatus 1 according to the embodiment includes a reception unit 32 that receives a request to change the advertisement content from a user who has distributed the advertisement content, a change unit 33 that inputs the change request as a prompt to the generation AI and changes the advertisement content by the generation AI according to the prompt, and a distribution unit 31 that distributes the changed advertisement content to the user.

[0071] According to the information processing apparatus 1 according to each of the above-described embodiments, it is possible to distribute an advertisement that attracts users more.

[0072] As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and the present invention can be implemented in other forms in which various modifications and improvements are made based on the knowledge of those skilled in the art, including the aspects described in the column of the disclosure of the invention.

[0073] 〔Others〕 In addition, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or all or part of the processes described as being manually performed can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

[0074] In addition, each component of each device shown in the drawings is a functional concept, and it is not necessarily physically configured as shown in the drawings. That is, the specific form of the distribution and integration of each device is not limited to that shown in the drawings, and all or part of it can be functionally or physically distributed and integrated in any unit according to various loads and usage situations.

[0075] In addition, the processes described in the above-described embodiments can be appropriately combined as long as the processing contents do not conflict with each other.

[0076] Also, the "section (section, module, unit)" described above can be read as "means", "circuit", etc. For example, the control section 3 can be read as a control means or a control circuit.

Explanation of Reference Numerals

[0077] 1 Information processing apparatus 2 Communication section 3 Control section 4 Storage section 31 Distribution section 32 Reception section 33 Modification section 34 Submission section 41 User information 42 Advertiser information 43 Model information 50 Advertiser terminal 100 User terminal S Information processing system

Claims

1. A receiving unit that receives a request to change the advertisement content from a user who has received the advertisement content; A changing unit that inputs the change request as a prompt to a generative AI and changes the advertisement content according to the prompt by the generative AI; A distribution unit that distributes the changed advertisement content to the user An information processing apparatus comprising:

2. The distribution unit, distributes an input window in which text can be input together with the advertisement content, The receiving unit, receives the text input in the input window as the change request, The changing unit, inputs the text as the prompt to the generative AI The information processing apparatus according to claim 1.

3. The changing unit, changes the advertisement content by changing the display object of the advertisement content from a first display mode to a second display mode The information processing apparatus according to claim 1.

4. The receiving unit, after distributing the changed advertisement content to the user, receives permission from the user to distribute the changed advertisement content to other users, The distribution unit, when receiving the distribution permission, distributes the changed advertisement content to other users The information processing apparatus according to claim 1.

5. Further comprising a posting unit that posts an image of the changed advertisement content to a social networking service (SNS) through the user's SNS account The information processing apparatus according to claim 1.

6. The advertisement content, is composed of a first layer that cannot be changed and a second layer that can be changed, The changing unit, changes the display object of the second layer The information processing apparatus according to claim 1.

7. The changing unit, determines whether the content of the change request can be input as the prompt, and when it is determined that it can be input, inputs the prompt to the generative AI The information processing apparatus according to claim 1.

8. An information processing method executed by a computer, comprising: A receiving step of receiving a request to change the advertisement content from a user who has received the advertisement content; A changing step of inputting the change request as a prompt to a generative AI and changing the advertisement content according to the prompt by the generative AI; A distribution step of distributing the changed advertisement content to the user An information processing method including:

9. A receiving procedure for receiving a request to change the advertisement content from a user who has received the advertisement content, An information processing program that causes a computer to execute a change procedure of inputting the change request as a prompt to a generation AI and changing the advertisement content by the generation AI according to the prompt, and a distribution procedure of distributing the changed advertisement content to the user. ​

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