Reward setting apparatus, reward setting method, and reward setting program

Abstract

To provide a reward setting apparatus, a reward setting method, and a reward setting program for setting, as an optimal reward rule for a user, one of a plurality of candidate reward rules in which multiple stages of rewards generated on the basis of a plurality of motivation theories are set.SOLUTION: A reward setting apparatus includes: a reward rule generation unit which generates a plurality of candidate reward rules that defines rewards for implementation of security measures on the basis of a plurality of motivation theories; a questionnaire distribution unit which creates a questionnaire about a preset candidate reward rule of the multiple candidate reward rules, distributes the questionnaire to a user terminal, and selects one candidate reward rule on the basis of an answer to the questionnaire, as an optimal reward rule for the user terminal; a setting registration unit which registers at least one image of a favorite that a user of the user terminal likes; and a reward fixation unit which generates a reward for each level in the reward rule, on the basis of the selected reward rule and the registered image.SELECTED DRAWING: Figure 2

Description

Technical Field

[0001] The present invention relates to a reward setting device, a reward setting method, and a reward setting program for setting a reward rule for each user terminal for implementing security measures.

Background Art

[0002] In recent years, cyberattacks using malware have become sophisticated, and many damages have occurred due to spam emails or unauthorized access. In such a situation, the implementation of security measures on the terminals used by users has become even more important. Therefore, in order to make users implement security measures, technologies have been developed to provide rewards to users who have implemented security measures.

[0003] In Patent Document 1, a technology has been proposed in which stamps are prepared at each spot and a stamp rally is carried out to collect the stamps, thereby promoting the actions of users and giving benefits to the users.

[0004] In Patent Document 2, when a user's risk is reduced by the user's actions, a device has been proposed that calculates the contribution degree of others to the reduction of the user's risk and gives rewards to others according to the contribution degree.

[0005] In Patent Document 3, a device has been proposed that notifies a user of necessary information from the security information collected from reliable sites, such as the current patch application status. As a result, the user can obtain security information in a timely manner, and by applying patches according to the patch information, the host can always be used safely.

[0006] Non-Patent Document 1 proposes a method of promoting OS updates by changing one's own face image. A method is shown in which by updating the OS, one's own face image is beautified into an ideal image, and by not updating the OS, one's own face image becomes a non-ideal image. Here, the beautification of one's own face image corresponds to a reward and has the effect of promoting updates.

[0007] Non-Patent Document 2 shows that there is an action called "favored consumption" in tourism activities, and favored consumption exists in a style different from general tourism activities in terms of companions and consumption amount, and it is shown that it is widely carried out regardless of gender and age. Here, "favorite" refers to an idol or anime character that the user likes.

[0008] Non-Patent Document 3 proposes a psychological effect called Bloom's expectancy theory as one of the motivation theories. Here, the expectancy theory represents motivation as "expectancy", "attractiveness", and "instrumentality", and attractiveness indicates the degree of attractiveness of the result of performing a certain action. That is, it is said that the higher the attractiveness of the reward, the higher the attractiveness.

[0009] Non-Patent Document 4 proposes Maslow's self-actualization theory as one of the motivation theories. Maslow's self-actualization theory shows the five-stage human needs, which are composed of the first-stage "physiological needs", the second-stage "safety needs", the third-stage "social needs", the fourth-stage "approval needs", and the fifth-stage "self-actualization needs".

[0010] Non-Patent Document 5 proposes Porter and Lawler's expectancy theory as one of the motivation theories. Porter and Lawler's expectancy theory shows that it affects the motivation of subsequent actions according to the satisfaction of the reward obtained by the result.

[0011] Non-Patent Document 6 proposes the Pygmalion effect as one of the motivation theories. The Pygmalion effect shows that results are improved by the expectations of others.

Prior Art Documents

[0012] [Patent Document 1] JP 2022-108352 A [Patent Document 2] Patent No. 6687795 [Patent Document 3] JP 2003-256370 A [Non-patent literature]

[0013] [Non-Patent Document 1] Hitoshi Usui, Shinnosuke Nozaki, Ayumi Serizawa, Mizuho Yoshihira, Ayane Sano, Yukiko Sawaya, Takamasa Isohara, Satoshi Oki, Masakatsu Nishigaki: A study on promoting information security awareness using rewards and ownership: OS update message using "your own face" image, SPT50, No.5, pp.1-7, 2023. [Non-Patent Document 2] Yuko Ohkata and Hiroyuki Inui: A basic study on the behavior of fan tourism: A consideration of fan consumption and tourist behavior, Report of the Institute of Industrial Management, Vol. 54, pp. 49-62, 2022. [Non-Patent Document 3] Victor H. Vroom: Work and Motivation, Wiley, 1964. [Non-Patent Document 4] Abraham H Maslow: A Theory of Human Motivation, www.bnpublishing.com, 2017. [Non-Patent Document 5] Porter, LW, and Lawler EE, : Managerial Attitudes and Performance, Richard D. Irwin, 1968. [Non-Patent Document 6] Robert Rosenthal, Lenore Jacobson: Pygmalion in the classroom, The Urban Review, pp.16 - 20, 1968.

Summary of the Invention

Problems to be Solved by the Invention

[0014] In Patent Document 1 and Patent Document 2, although it is a device that provides rewards to promote user behavior, since it is a device that uses location information or promotes behavior influenced by others, it is difficult to apply it as a promotion when implementing security measures by oneself. In addition, there is no technology that uses rewards for promoting security measures. In Patent Document 3, since no reward is provided in promoting security measures, there is a problem that the implementation rate of security measures does not improve. In Non - Patent Document 1, rewards are provided using the user's face, but there are problems from the viewpoints of feasibility and privacy. In Non - Patent Document 2, it shows what the user can do for their favorite, but the effect by the favorite has not been used in promoting security measures so far. In Non - Patent Documents 3 to 6, various motivation theories have been proposed, but they have not been used as rewards in promoting security measures.

[0015] An object of the present invention is to provide a reward setting device, a reward setting method, and a reward setting program that set one reward candidate rule out of a plurality of reward candidate rules in which multi - stage rewards generated based on a plurality of motivation theories are set as the optimal reward rule for a user terminal.

Means for Solving the Problems

[0016] The reward setting device according to the present invention includes a reward rule creation unit that creates a plurality of reward candidate rules for defining rewards for implementing security measures on a user terminal based on a plurality of motivation theories, a questionnaire creation unit that creates a questionnaire regarding a preset reward candidate rule among the plurality of reward candidate rules, distributes the created questionnaire to the user terminal, and selects one reward candidate rule as the optimal reward rule for the user terminal based on the responses to the distributed questionnaire, a setting registration unit that registers at least one image of a favorite character of the user of the user terminal, and a reward determination unit that generates display data of rewards for each level in the reward rule based on the selected reward rule and the registered image.

[0017] The questionnaire distribution unit may delete, from the reward rule, the levels of rewards that do not contribute to improving the motivation for implementing the security measures based on the responses to the questionnaire.

[0018] The questionnaire distribution unit may add, as new reward levels, to the reward rule based on the responses to the questionnaire.

[0019] The questionnaire distribution unit may set another reward candidate rule as the reward rule based on the responses to the questionnaire.

[0020] The reward setting method according to the present invention includes a reward rule creation step of creating a plurality of reward candidate rules for defining rewards for implementing security measures on a user terminal based on a plurality of motivation theories, and creating a questionnaire regarding a preset reward candidate rule among the plurality of reward candidate rules, distributing the created questionnaire to the user terminal, and selecting one reward candidate rule as the optimal reward rule for the user terminal based on the answers to the distributed questionnaire; a setting registration step of registering at least one image of a favorite character of the user of the user terminal; and a reward determination step of generating display data of rewards for each level in the reward rule based on the selected reward rule and the registered image, which are executed by a computer.

[0021] The reward setting program according to the present invention is for causing a computer to function as the reward setting device.

Effects of the Invention

[0022] According to the present invention, one reward candidate rule can be set as the optimal reward rule for the user terminal among a plurality of reward candidate rules in which multi-level rewards generated based on a plurality of motivation theories are set.

Brief Description of the Drawings

[0023]

Figure 1

Figure 2

Figure 3A

Figure 3B

Figure 3C

Figure 3D

Figure 4

Mode for Carrying Out the Invention

[0024] Hereinafter, an example of an embodiment of the present invention will be described. The reward setting device of the present embodiment, for example, promotes the implementation of security measures such as updating the OS or other software in the usage device (user terminal) for the message distribution device that notifies messages using the psychological characteristics and rewards of the favorite, and to continue its behavior, sets the optimal reward rule for the user of the usage device (user terminal).

[0025] FIG. 1 is a diagram showing the configuration of the management system 1 in the present embodiment. The management system 1 includes an information management server 10 (reward setting device) having a database, a message distribution device 20, and a user terminal 30, and management software is distributed to the user terminal 30.

[0026] The management system 1 operates in cooperation with the software of the information management server 10 and the user terminal 30 via the message distribution device 20 to execute a reward rule process (1), a questionnaire distribution process (2), various setting registration / change processes (3), and a reward rule determination process (4).

[0027] Thereby, the information management server 10 selects and sets one of the plurality of reward candidate rules generated based on a plurality of motivation theories as the optimal reward rule for the user terminal 30. The information management server 10 generates display data of rewards for each level in the reward rule based on the set reward rule and the image of the favorite registered by the user of the user terminal 30. The information management server 10 provides the display data of rewards for each level generated together with the set reward rule to the message distribution device 20. Then, the message distribution device 20 manages messages and their distribution conditions, and distributes to the user terminal 30 a message prompting the implementation of necessary security measures (such as updating the OS or other software) according to the terminal information of the user terminal 30. The message distribution device 20 distributes to the user terminal 30 a reward at a level corresponding to the security measures implemented by the user of the user terminal 30 based on the reward rules for the user terminal 30 provided by the information management server 10, thereby improving the update rate of the OS or other software and maintaining the improved update rate. Note that the information management server 10 operates in cooperation with the message distribution device 20, but is not limited thereto, and may operate in cooperation with other devices.

[0028] FIG. 2 is a diagram showing the functional configuration of the information management server 10 in the present embodiment. The information management server 10 is an information processing device (computer) including an input / output device and a communication device for various data, in addition to the control unit 11 and the storage unit 13.

[0029] The control unit 11 is a part that controls the entire information management server 10, and realizes each function in the present embodiment by appropriately reading and executing various programs stored in the storage unit 13. The control unit 11 may be a CPU.

[0030] The storage unit 13 is a storage area for various programs and various data for causing the hardware group to function as the information management server 10, and may be a ROM, a RAM, a flash memory, a hard disk drive (HDD), or the like. Specifically, the storage unit 13 stores various databases in addition to programs (such as reward setting programs) for causing the control unit 11 to execute each function of the present embodiment.

[0031] The control unit 11 includes a reward rule creation unit 111, a questionnaire distribution unit 112, a setting registration unit 113, and a reward determination unit 114.

[0032] The reward rule creation unit 111 is a functional unit responsible for the reward rule creation process (1). Based on multiple motivation theories, it creates a plurality of reward candidate rules that define rewards for the implementation of security measures on the user terminal 30. Specifically, for example, based on the input operation of the system administrator via an input device (not shown) such as a keyboard or a touch panel included in the information management server 10, the reward rule creation unit 111 creates a plurality of reward candidate rules according to each motivation theory and combinations of motivation theories. The reward rule creation unit 111 registers the created plurality of reward candidate rules in the reward candidate rule 132 of the database in the storage unit 13.

[0033] For example, when using the Porter and Lawler's expectancy theory of Non-Patent Document 5 as the motivation theory, an example of the reward defined in the reward candidate rule created by the reward rule creation unit 111 is as follows. Levels 1 - 10: An objective message that the idol is "happy" Levels 11 - 20: A message that makes the user actually feel that the idol is happy Levels 21 - 30: An image of the idol being happy (such as a smiling face) + a message Levels 31 - 40: An image of the idol being happy (such as a smiling face) + a message + a wallpaper Levels 41 - 50: A message that the idol is happy and seems to recognize the user's actions + Voice Levels 51 - 60: A message that the idol is happy and seems to recognize the user's actions + Exclusive video Levels 61 and above: A message that the idol is happy and seems to recognize the user's actions + The right to have a conversation with the idol for a predetermined time In this way, the reward rule creation unit 111 creates rewards that become better as the level increases. That is, the reward rule creation unit 111 preferably creates rewards to be presented, even among levels 1 to 10, with better content as the level increases. The same applies to levels 11 to 20, 21 to 30, 31 to 40, 41 to 50, and 51 to 60 respectively. Also, in the case of level 61 or higher, the predetermined time during which the user of the user terminal 30 can talk to their favorite may be made longer as the level increases. Note that the conversation between the user of the user terminal 30 and their favorite may utilize an AI tool such as chatGPT (registered trademark).

[0034] The questionnaire distribution unit 112 is a functional unit responsible for the questionnaire distribution process (2). For example, it creates a questionnaire regarding a preset reward candidate rule among a plurality of reward candidate rules, distributes the created questionnaire to the user terminal 30, and selects one reward candidate rule as the optimal reward rule for the user terminal 30 based on the answers to the distributed questionnaire. Specifically, the questionnaire distribution unit 112, for example, presets one reward candidate rule among a plurality of reward candidate rules as the reward rule for the user terminal 30. Since the recognition of the set reward candidate rule may vary among users of the user terminal 30, the questionnaire distribution unit 112 creates a questionnaire regarding the set reward candidate rule for the user terminal 30. That is, the questionnaire distribution unit 112 creates a questionnaire that asks whether the rewards presented to the user terminal 30 based on the reward candidate rule, such as whether the user likes them, improve the motivation for implementing security measures by receiving them as rewards. The questionnaire distribution unit 112 distributes the questionnaire to the user terminal 30 via the message distribution device 20 and records the distributed questionnaire in the questionnaire log 131 of the database in the storage unit 13. The questionnaire distribution unit 112 receives responses to the questionnaire from the user terminal 30 and records the received questionnaire responses in the questionnaire log 131 of the database in the storage unit 13. The questionnaire distribution unit 112 aggregates the response results in the questionnaire log 131 and selects, as the optimal reward rule for the user of the user terminal 30, the optimal reward candidate rule that improves the motivation for the user of the user terminal 30 based on the response results. The questionnaire distribution unit 112 records the selected reward rule in the reward rule 133 of the database in the storage unit 13.

[0035] Note that the questionnaire distribution unit 112 may delete the level of the reward from the reward rule if the reward does not contribute to improving the motivation for implementing security measures based on the response to the questionnaire. For example, if the rewards at levels 31 to 40 among the questionnaire results and the rewards based on Porter and Roller's expectancy theory do not improve the motivation for the user of the user terminal 30 to implement security measures, the questionnaire distribution unit 112 may delete levels 31 to 40 from the reward rule. Alternatively, the questionnaire distribution unit 112 may delete some of levels 31 to 40 (for example, levels 33 and 34, etc.) from the reward rule. By doing so, the information management server 10 can customize the reward rule to improve the motivation of the user of the user terminal 30.

[0036] In addition, if the content of the response to the questionnaire does not exist in the selected reward rule, the questionnaire distribution unit 112 may add it as a new reward level to the reward rule. Alternatively, the questionnaire distribution unit 112 may update the content of the reward in the reward rule based on the content of the response. By doing so, the information management server 10 can customize the reward rule to improve the motivation of the user of the user terminal 30.

[0037] In addition, the questionnaire distribution unit 112 may set other reward candidate rules as reward rules based on the answers to the questionnaire. For example, the questionnaire distribution unit 112 may first preset, as a reward candidate rule, a combination of the Pygmalion effect of Non-Patent Document 6 and Maslow's self-actualization theory of Non-Patent Document 4. If the Pygmalion effect is inappropriate as a result of the questionnaire answers of the users of the user terminal 30, the reward rule may be changed to a reward rule that uses only Maslow's self-actualization theory.

[0038] Note that although the questionnaire distribution unit 112 performs addition, deletion, etc. of the reward rules based on the input operation by the system administrator, the addition, deletion, etc. of the reward rules may be automatically performed by learning the regularity of the reward rules through machine learning. In addition, the questionnaire distribution unit 112 may also conduct the questionnaire on the user terminal 30 multiple times. In addition, the questionnaire distribution unit 112 may ask the user of the user terminal 30 about the most pleasing reward, and use the answer itself as the reward at the level in the reward rule, so as not to use the existing reward candidate rules.

[0039] The setting registration unit 113 is a functional unit responsible for various setting registration / change processes (3), and registers at least one image of the user's favorite character on the user terminal 30. Specifically, the setting registration unit 113 may, for example, pre-acquire images of characters such as games and animations provided by an external server, or copyright-free images such as idols, and store them as the favorite images 134 in the storage unit 13. Alternatively, when an image such as a character created by the user of the user terminal 30 is selected by the user, the setting registration unit 113 may upload it from the user terminal 30 and register it as a favorite image in the favorite image 134 of the storage unit 13. The setting registration unit 113 displays, for example, the list of favorite images stored in the favorite image 134 on a display unit (not shown) such as a liquid crystal display included in the user terminal 30, and registers, as a favorite image, the image selected by the user of the user terminal 30 for each security measure such as the update of the OS or other software. Note that the setting registration unit 113 may automatically distribute the favorite images registered in the favorite image 134 according to the security measures. By doing so, the information management server 10 can encourage each security measure for the user of the user terminal 30 with each favorite, and can improve the implementation rates of a plurality of security measures.

[0040] The reward determination unit 114 generates display data of the rewards for each level in the reward rule based on the selected reward rule and the registered image. Specifically, the reward determination unit 114 may use, for example, existing software (such as a processing tool such as SNOW (registered trademark)) or the like to automatically process the registered favorite image or process it according to the operation input of the user of the user terminal 30 along the reward rule selected by the questionnaire distribution unit 112, and generate one or more images and / or videos that the favorite likes. The reward determination unit 114 creates display data to which the generated images and / or videos (limited videos) that the favorite likes are added along the reward rule. FIGS. 3A to 3D are diagrams showing an example of display data created along the reward rule based on the expectancy theory of the porter and the roller in the present embodiment. FIG. 3A shows an example of display data of the rewards for levels 1 to 10. FIG. 3B shows an example of display data of the rewards for levels 11 to 20. FIG. 3C shows an example of the rewards of the display data for levels 21 to 30. FIG. 3D shows an example of display data of the rewards for levels 51 to 60. As described above, it is preferable that the reward determination unit 114 creates the rewards to be presented even among levels 1 to 10 with better contents as the level increases. The same applies to levels 11 to 20, 21 to 30, 31 to 40, 41 to 50, and 51 to 60, respectively.

[0041] Then, the information management server 10 may provide the set reward rules and the display data of the rewards for each generated level to the message distribution device 20. Alternatively, the message distribution device 20 may appropriately provide the set reward rules and the display data of the rewards for each generated level in response to a request from the information management server 10. By doing so, the message distribution device 20 distributes to the user terminal 30 a message prompting the implementation of necessary security measures (such as updating the OS or other software) according to the terminal information of the user terminal 30. The message distribution device 20 distributes to the user terminal 30 a reward including an image or video (limited video) that the idol the user of the user terminal 30 likes, corresponding to the level according to the security measures implemented by the user of the user terminal 30 based on the reward rules for the user terminal 30 provided by the information management server 10. Thereby, the message distribution device 20 can improve the OS update rate based on the psychological effect (enhancing effect) of approval by the idol and maintain the improved update rate. Here, the enhancing effect is an effect in which extrinsic motivation increases intrinsic motivation and motivation rises (for example, refer to Michihiro Kimura: The Effect of Rewards on Intrinsic Motivation, Master's Thesis of Hirosaki University (2008), etc.).

[0042] FIG. 4 is a flowchart showing a process of selecting a reward rule based on responses to questionnaires from users by the questionnaire distribution unit 112 in the present embodiment.

[0043] In step S1, the questionnaire distribution unit 112 preliminarily sets one reward candidate rule as the reward rule for the user terminal 30 among a plurality of reward candidate rules.

[0044] In step S2, the questionnaire distribution unit 112 creates a questionnaire regarding the reward candidate rules set in step S1, and distributes the created questionnaire to the user terminal 30. The questionnaire distribution unit 112 receives an answer to the questionnaire from the user terminal 30, and determines whether the content of the received answer matches the reward candidate rules. If this determination is YES, the process proceeds to step S6, and if the determination is NO, the process proceeds to step S3.

[0045] In step S3, the questionnaire distribution unit 112 determines whether there are any reward candidate rules other than the answer to the questionnaire received in step S2. If this determination is YES, the process proceeds to step S4, and if the determination is NO, the process proceeds to step S5.

[0046] In step S4, the questionnaire distribution unit 112 deletes the reward candidate rules other than the answer as those that do not contribute to improving the motivation for implementing security measures.

[0047] In step S5, the questionnaire distribution unit 112 adds the content of the answer as a reward for the reward candidate rules.

[0048] In step S6, the questionnaire distribution unit 112 sets the reward candidate rules set in step S1 as the reward rules.

[0049] According to this embodiment, the information management server 10 generates a plurality of reward candidate rules that define multi-stage rewards based on a plurality of motivation theories, creates a questionnaire regarding the preset reward candidate rules among the generated plurality of reward candidate rules, and distributes the created questionnaire to the user terminal 30. The information management server 10 selects one reward candidate rule as the optimal reward rule for the user terminal 30 based on the answer to the distributed questionnaire. Thereby, the information management server 10 can set one of the plurality of reward candidate rules with multi-stage rewards set based on a plurality of motivation theories as the optimal reward rule for the user terminal 30. In addition, the information management server 10 can improve / maintain the continuous countermeasure implementation rate by setting the rewards presented when promoting security measures in multiple levels.

[0050] <Modification Example 1> In one embodiment, the information management server 10 is a device different from the message distribution device 20, but is not limited thereto. For example, the information management server 10 may be included in the message distribution device 20.

[0051] <Modification Example 2> Also, for example, in the above-described embodiment, the information management server 10 communicates with one user terminal 30 via the message distribution device 20, but is not limited thereto. For example, the information management server 10 may communicate with two or more user terminals 30. Further, the information management server 10 may communicate directly with the user terminal 30 without going through the message distribution device 20.

[0052] <Modification Example 3> The information management server 10 has set the rewards of the reward rule 133 to levels 1 to 61 or more, but is not limited thereto. For example, the information management server 10 may set the number of levels of the rewards of the reward rule 133 to an arbitrary number. By doing so, the information management server 10 can promote security measures for users in a more detailed manner and improve the implementation rate of security measures in the utilization of reward leveling.

[0053] Note that according to the present embodiment, for example, since the implementation rate of security measures by the user himself / herself can be improved, it is possible to contribute to Goal 9 of the Sustainable Development Goals (SDGs) led by the United Nations, "Build resilient infrastructure, promote sustainable industrialization and foster innovation."

[0054] The embodiments of the present invention have been described above. However, the present invention is not limited to the above-described embodiments. Also, the effects described in the above-described embodiments are merely an enumeration of the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the embodiments.

[0055] The reward setting method by the management system 1 is realized by software. When realized by software, the program constituting this software is installed in an information processing apparatus (computer). Further, these programs may be recorded on a removable medium such as a CD-ROM and distributed to users, or may be distributed by being downloaded to the user's computer via a network. Furthermore, these programs may be provided to the user's computer as a Web service via a network without being downloaded.

Explanation of Reference Numerals

[0056] 1 Management system 10 Information management server (reward setting device) 11 Control unit 13 Storage unit 20 Message distribution device 30 User terminal 111 Reward rule creation unit 112 Questionnaire distribution unit 113 Setting registration unit 114 Reward determination unit 131 Questionnaire log 132 Reward candidate rule 133 Reward rule 134 Recommended image

Claims

1. A reward rule creation unit that creates a plurality of reward candidate rules for defining rewards for implementing security measures on a user terminal based on a plurality of motivation theories; A questionnaire distribution unit that creates a questionnaire regarding a preset reward candidate rule among the plurality of reward candidate rules, distributes the created questionnaire to the user terminal, and selects one reward candidate rule as the optimal reward rule for the user terminal based on the answers to the distributed questionnaire; A setting registration unit that registers at least one image of a favorite of the user of the user terminal; A reward determination unit that generates display data of rewards for each level in the reward rule based on the selected reward rule and the registered image; A reward setting device comprising the above.

2. The questionnaire distribution unit deletes from the reward rule the levels of rewards that do not contribute to improving the motivation for implementing the security measures based on the answers to the questionnaire. The reward setting device according to Claim 1.

3. The questionnaire distribution unit adds, based on the answers to the questionnaire, as new levels of rewards to the reward rule. The reward setting device according to Claim 1 or Claim 2.

4. The questionnaire distribution unit sets, based on the answers to the questionnaire, another reward candidate rule as the reward rule. The reward setting device according to Claim 1 or Claim 2.

5. A reward rule creation step of creating a plurality of reward candidate rules for defining rewards for implementing security measures on a user terminal based on a plurality of motivation theories; A questionnaire distribution step of creating a questionnaire regarding a preset reward candidate rule among the plurality of reward candidate rules, distributing the created questionnaire to the user terminal, and selecting one reward candidate rule as the optimal reward rule for the user terminal based on the answers to the distributed questionnaire; A setting registration step of registering at least one image of a favorite of the user of the user terminal; A reward determination step of generating display data of rewards for each level in the reward rule based on the selected reward rule and the registered image; A reward setting method executed by a computer comprising the above.

6. A reward setting program for causing a computer to function as the reward setting device according to claim 1 or claim 2.

Images