Information processing system, information processing method and program

Abstract

To provide an information processing system, etc. being beneficial to users.SOLUTION: There is provided an information processing system. The information processing system includes a control unit. The control unit is configured to execute the following steps: a display control step of displaying a first screen on a user terminal owned by a user, the first screen displaying a first area and the second area in the same screen, where the first area includes at least one of (1α) an area where a digital ticket for transportation is placed and (1β) an area where an object for displaying the digital ticket for transportation is placed, and where the second area includes at least one of (2α) an area where advertising materials are displayed and (2β) an area where an object for displaying advertising materials is placed; an acquisition step of causing the user terminal to acquire a display history of the advertising materials displayed thereon; and a granting step of granting a privilege to the user according to the acquired display history.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an information processing system, an information processing method, and a program. [Background technology]

[0002] Conventionally, systems for distributing advertisements and the like that match user demands have been developed. In this regard, Patent Document 1 discloses an information processing device and the like that clarifies the merits of users viewing advertisements and improves the viewing rate of advertisements. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Publication No. 2020-46931 Summary of the Invention [Problem to be solved by the invention]

[0004] However, there is still room for development of technologies that are beneficial to users.

[0005] In view of the above circumstances, the present invention provides an information processing system and the like that is advantageous to users. [Means for solving the problem]

[0006] According to one aspect of the present invention, there is provided an information processing system. The information processing system includes a control unit. The control unit is configured to execute the following steps. In the display control step, a first screen is displayed on a user terminal owned by a user. In the first screen, a first area and a second area are displayed within the same screen. The first area includes at least one of (1α) an area where a digital ticket for a transportation facility is arranged; and (1β) an area where an object for displaying the digital ticket for a transportation facility is arranged. The second area includes at least one of (2α) an area where an advertising object is displayed; and (2β) an area where an object for displaying the advertising object is arranged. In the acquisition step, the user terminal acquires a display history of the advertising object displayed. In the granting step, a benefit is granted to the user according to the acquired display history.

[0007] According to the above aspect, an information processing system or the like that is beneficial to the user is provided. [Brief explanation of the drawings]

[0008] [Figure 1] 1 is a configuration diagram illustrating an information processing system 1 according to an embodiment of the present invention. [Figure 2] FIG. 2 is a block diagram showing the hardware configuration of a user terminal 2. [Figure 3] FIG. 2 is a block diagram showing the hardware configuration of the server 3. [Figure 4] 3 is a block diagram showing functions realized by a control unit 33 and the like in the server 3. FIG. [Figure 5] FIG. 2 is an activity diagram showing the flow of information processing according to the present embodiment. [Figure 6] 10 is an example of a display screen displayed on a user terminal 2. [Figure 7] 10 is an example of a first screen displayed on a user terminal 2. [Figure 8] 10 is an example of a screen displaying an advertisement displayed on a user terminal 2. [Figure 9] 10 is a diagram illustrating a modified example of the first screen displayed on the user terminal 2. FIG. [Figure 10] 10 is a diagram illustrating a modified example of the first screen displayed on the user terminal 2. FIG. [Figure 11] FIG. 10 is a diagram for explaining a first screen displayed on a user terminal 2 in the second embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0009] Hereinafter, embodiments of the present invention will be described with reference to the drawings, etc. Various features shown in the following embodiments can be combined with each other to the extent that no technical contradiction occurs.

[0010] [First embodiment] That is, the information processing system of this embodiment is as follows. An information processing system, A control unit is provided, The control unit is configured to perform the following steps: In the display control step, a first screen is displayed on a user terminal owned by the user, and the first screen displays a first area and a second area within the same screen; The first region includes: (1α) the area where digital transport tickets are distributed; and (1β) An area where objects displaying digital transportation tickets are placed. At least one of The second region includes: (2α) the area in which advertising material is displayed; and (2β) The area where the object displaying the advertisement is placed, At least one of In the acquisition step, the user terminal acquires a display history of the advertisement material; In the granting step, a benefit is granted to the user according to the acquired display history.

[0011] Incidentally, the program for realizing the software appearing in one embodiment may be provided as a non-transitory computer-readable medium, or may be provided so that it can be downloaded from an external server, or may be provided so that the program is started on an external computer and its functions are realized on a client terminal (so-called cloud computing).

[0012] Furthermore, various information processing according to an embodiment may realize input and output corresponding to the input. Here, the form of information referenced in such information processing (hereinafter referred to as reference information) is not limited as long as an output is obtained as a result of the input. The reference information may be, for example, rule-based information such as a database, a lookup table, or a predetermined function (including a decision formula such as a regression formula constructed using a statistical method), a trained model that has previously trained the correlation between input and output, or a large-scale language model that can output a desired result by inputting a prompt.

[0013] In one embodiment, a "unit" may include, for example, a combination of hardware resources implemented by a circuit in the broad sense and software information processing that can be specifically realized by these hardware resources. In one embodiment, various information is handled, and this information is represented, for example, by physical values ​​of signal values ​​representing voltage and current, high and low signal values ​​as a binary bit set consisting of 0 or 1, or quantum superposition (so-called quantum bits), and communication and calculations can be performed on a circuit in the broad sense.

[0014] Furthermore, a circuit in the broad sense is a circuit realized by at least an appropriate combination of a circuit, circuitry, processor, memory, etc. The processor may be a general-purpose processor or a dedicated circuit. That is, it includes an application specific integrated circuit (ASIC), a programmable logic device (e.g., a simple programmable logic device (SPLD), a complex programmable logic device (CPLD), and a field programmable gate array (FPGA)), etc.

[0015] 1. Hardware Configuration In this section, the hardware configuration of this embodiment will be described.

[0016] 1.1 Information Processing System 1 FIG. 1 is a configuration diagram showing an information processing system 1 according to this embodiment. The information processing system 1 includes a user terminal 2 and a server 3, which are connected via a network 4. These components will be further described. Note that a system exemplified as the information processing system 1 is made up of one or more devices or components. Therefore, even the server 3 alone is an example of a system.

[0017] 1.2 User terminal 2 The user terminal 2 is a terminal carried by a user in this embodiment. For example, the user terminal 2 may be a smartphone, a tablet terminal, a computer, or the like, but the details are not limited thereto. In FIG. 1, the user terminal 2 is depicted as a collection of individual smartphones (2-1, 2-2, . . . 2-n), but in this specification, an individual terminal may also be referred to as the user terminal 2.

[0018] FIG. 2 is a block diagram showing the hardware configuration of the user terminal 2. As shown in FIG. The user terminal 2 has a communication unit 21, a storage unit 22, a control unit 23, a display unit 24, and an input unit 25, and these components are electrically connected via a communication bus 20 inside the user terminal 2. The explanation of the communication unit 21, the storage unit 22, and the control unit 23 will be omitted as they are substantially the same as the communication unit 31, the storage unit 32, and the control unit 33 in the server 3, which will be described later.

[0019] The display unit 24 may be included in the housing of the user terminal 2, or may be externally attached. The display unit 24 displays a graphical user interface (GUI) screen that can be operated by the user. This is preferably implemented by using a display device such as a CRT display, a liquid crystal display, an organic EL display, or a plasma display, depending on the type of user terminal 2. Here, the display unit 24 will be described as being included in the housing of the user terminal 2.

[0020] The input unit 25 may be included in the housing of the user terminal 2, or may be externally attached. For example, the input unit 25 may be implemented as a touch panel integrated with the display unit 24. A touch panel allows the user to input tapping, swiping, and the like. Of course, a switch button, a mouse, a QWERTY keyboard, or the like may be used instead of a touch panel. That is, the input unit 25 accepts an operation input made by the user. The input is transferred as a command signal to the control unit 23 via the communication bus 20, and the control unit 23 can execute predetermined control or calculation as necessary.

[0021] The user terminal 2 may be provided with a function for transmitting latitude and longitude information. Specifically, the user terminal 2 may be provided with a function (positioning system) capable of transmitting signals such as a GPS (Global Positioning System). The user terminal 2 may also have a camera function for reading codes, or a reader capable of reading various tags such as NFC (Near Field Communication) tags.

[0022] 1.3 Server 3 3 is a block diagram showing the hardware configuration of the server 3. The server 3 has a communication unit 31, a storage unit 32, and a control unit 33, and these components are electrically connected via a communication bus 30 inside the server 3. Each component will be further described below.

[0023] The communication unit 31 is preferably a wired communication means such as USB, IEEE1394, Thunderbolt (registered trademark), wired LAN network communication, etc., but may also include wireless LAN network communication, mobile communication such as 3G / LTE / 5G, Bluetooth (registered trademark) communication, etc. as necessary. In other words, it is more preferable to implement it as a collection of multiple communication means. In other words, the server 3 communicates various information with the user terminal 2 via the communication unit 31 and the network 4.

[0024] The memory unit 32 stores various pieces of information defined above. This may be implemented, for example, as a storage device such as a solid state drive (SSD) that stores various programs related to the server 3 executed by the control unit 33, or as a memory such as a random access memory (RAM) that stores temporarily required information (arguments, arrays, etc.) related to program calculations. Alternatively, a combination of these may be used. In particular, the memory unit 32 stores various programs related to the server 3 executed by the control unit 33.

[0025] The control unit 33 processes and controls the overall operations related to the server 3. The control unit 33 is, for example, a central processing unit (CPU) not shown. The control unit 33 realizes various functions related to the server 3 by reading out predetermined programs stored in the storage unit 32. In other words, information processing by software stored in the storage unit 32 is specifically realized by the control unit 33, which is an example of hardware, and can be executed as each functional unit included in the control unit 33. These will be described in more detail in Section 2. Note that the control unit 33 is not limited to being single, and may be implemented with multiple control units 33 for each function. A combination of these may also be used.

[0026] 2. Functional configuration This section describes the functional configuration of this embodiment. As described above, information processing by software stored in the storage unit 32 is specifically realized by the control unit 33, which is an example of hardware, and can be executed as each functional unit included in the control unit 33.

[0027] Fig. 4 is a block diagram showing functions realized by the control unit 33 and the like in the server 3. Specifically, the server 3, which is an example of the information processing system 1, includes a display control unit 331, an acquisition unit 332, and an assignment unit 333. Note that Fig. 4 shows an aspect in which the functions included in the server 3 include an operation information acquisition unit 334, a calculation unit 335, a selection unit 336, a payment registration unit 337, and a memory management unit 338.

[0028] The display control unit 331 is configured to be able to execute a display control step. In the display control step, the display control unit 331 is configured to generate various display information and control display content viewable by the user. The display information may be information itself generated in a form viewable by the user, such as a screen, an image, an icon, or text, or may be rendering information for displaying a screen, an image, an icon, or text on the user terminal 2, for example. In this embodiment, the display control unit 331 displays a first screen on the user terminal 2 owned by the user as the display control step. Here, the first screen displays a first area and a second area within the same screen. The first area includes at least one of (1α) an area where a digital ticket for a transportation facility is arranged; and (1β) an area where an object displaying the digital ticket for a transportation facility is arranged. The second area includes at least one of (2α) an area where an advertising object is displayed; and (2β) an area where an object displaying the advertising object is arranged. Details will be described later.

[0029] The acquisition unit 332 is configured to be able to execute an acquisition step. In the acquisition step, the acquisition unit 332 accepts various information and data. In this embodiment, the acquisition unit 332 acquires a display history of advertising material displayed by the user terminal 2. Specific processing for this will be described later.

[0030] The granting unit 333 is configured to be able to execute a granting step. In the granting step, the granting unit 333 grants a benefit to the user in accordance with the acquired display history. Specific processing for this will be described later.

[0031] The operation information acquisition unit 334 is configured to be able to execute an operation information acquisition step. In the operation information acquisition step, the operation information acquisition unit 334 acquires information related to the operation of transportation facilities. Specific processing for this will be described later.

[0032] The calculation unit 335 is configured to be able to execute calculation steps. In the calculation steps, the calculation unit 335 performs various calculations based on various values ​​acquired or stored by the server 3.

[0033] The selection unit 336 is configured to be able to execute a selection step. In the selection step, the selection unit 336 selects advertising material that is viewable by the user based on various information. The selection process will be described in more detail later.

[0034] The payment registration unit 337 is configured to be able to execute a payment registration step. In the payment registration step, the payment registration unit 337 registers that the user has made payments for various expenses. The control unit 33 can control the storage unit 32 in the server 3 to store the contents of this registration.

[0035] The memory management unit 338 is configured to be able to execute a memory management step. In the memory management step, the memory management unit 338 is configured to manage various pieces of information to be stored that are related to the information processing of this embodiment. Typically, the memory management unit 338 is configured to store information handled by the server 3 in a memory area. This memory area is exemplified by the memory unit 32 of the server 3 or the memory units of various devices and terminals, but this memory area does not necessarily have to be within the system shown in FIG. 1, and the memory management unit 338 can also manage various pieces of information to be stored in an external storage device or the like.

[0036] 3. Information Processing Method In this section, each step of the information processing method executed by the information processing system 1 described above will be explained, with appropriate reference to activity diagrams.

[0037] Fig. 5 is an activity diagram showing the flow of information processing in this embodiment. The information processing in this embodiment is typically performed in a situation where a user who owns the user terminal 2 can use a transportation ticket (digital ticket). That is, as shown in Fig. 5, in the information processing method of this embodiment, first, the payment registration unit 337 registers that the user has made a purchase payment for a transportation ticket (activity A101).

[0038] This payment registration may be achieved by various methods, but illustratively, it is achieved by the user accessing a platform capable of handling transportation tickets with the user terminal 2 and purchasing a predetermined ticket through the platform. In this specification, an explanation will be given using an example in which the user purchases a ticket for the "Patent Plateau Bus" and a ticket for the "Trademark Mountain Railway", as shown in Figure 6.

[0039] FIG. 6 is an example of a display screen displayed on the user terminal 2. The display screen D1 in FIG. 6 is a screen for managing tickets that can be used on the platform described above. As shown in FIG. 6, the display screen D1 displays the types of tickets that the user can use. Note that the display screen D1 displays buttons BT1 and BT2 labeled "Display Ticket" in association with each ticket item. These buttons BT1 and BT2 function as objects for displaying so-called visually inspected tickets (digital tickets). Note that more specific aspects of digital tickets will be explained later with reference to FIG. 7 etc.

[0040] The means of transportation for which a ticket can be purchased by a user is not limited to buses and trains (railroads). In other words, the "means of transportation" in this embodiment may be any type of transportation that can be boarded or disembarked with a ticket, such as a streetcar, subway, airplane, ship, ferry, pleasure boat, water bus, cable car, monorail, etc.

[0041] When the user comes across the display screen D1, he or she presses the button BT1 by tapping or the like to transition to the first screen displaying the digital ticket, etc. That is, upon receiving a first screen display request from the user terminal 2, the server 3 causes the user terminal 2 to display the first screen (activity A102).

[0042] FIG. 7 is an example of the first screen displayed on the user terminal 2. As described above, the first screen displays a first area and a second area within the same screen. The first area includes (1α) an area where a digital ticket for a transportation facility is arranged; and (1β) an area where an object that displays the digital ticket for a transportation facility is arranged. The second area includes at least one of (2α) an area where advertising material is displayed; and (2β) an area where an object that displays the advertising material is arranged.

[0043] 7, the display screen D2 shows an embodiment in which the first region Rg1 includes an region where a digital ticket for a means of transportation (1α) is arranged, and the second region Rg2 includes an region where an advertisement (2α) is displayed. Note that the "region where an object that displays the advertisement (2β) is arranged" is exemplified by an region where an object (such as an operation button) that transitions to a screen (another screen) that displays the advertisement is arranged.

[0044] A user who sees the display screen D2 of FIG. 7 can request to view the advertising material by pressing the button BT3 in the second area Rg2 by tapping or the like. FIG. 8 is an example of a screen displaying the advertising material displayed on the user terminal 2. That is, the example of FIG. 8 shows a mode in which the advertising material is displayed in the second area Rg2 when the user presses the button BT3 in the second area Rg2. In this way, the advertising material of this embodiment may be configured to allow the user to select whether or not to view it, depending on the user's terminal operation.

[0045] The advertisements displayed on the user terminal 2 may be any type. Alternatively, the selection unit 336 of the server 3 may be configured to select advertisements to be displayed to the user based on various information. For example, the selection unit 336 may be configured to select advertisements according to the transportation means or ticket details used by the user. That is, since the area in which the user is active is identified from the transportation means or ticket details, the selection unit 336 may be configured to select advertisements that are compatible with the area in which the user is active. The selection unit 336 may also be configured to select advertisements according to user attributes. These user attributes may be various, but typically, the user attributes may include one or more pieces of information selected from the group consisting of the user's address, age, gender, occupation, financial resources, family structure, nationality, preferred language, past information browsing history, past product purchase history, past travel history, type of device used, and IP address. These pieces of information can be acquired and stored by the user performing various operations on the user terminal 2. Typically, the server 3 may be configured to request the user to input these attributes when using the platform. Additionally, the server 3 may be configured to infer user attributes based on the status of service provision within the platform. For example, "family composition" may be inferred from the number of tickets purchased, etc. Furthermore, accepting nationality and language as user attributes may be achieved by having the user actually input relevant information, or by the server 3 acquiring the language used in the user terminal 2. Furthermore, accepting past information browsing history, past product purchase history, and past travel history as user attributes may be achieved by having the user actually input relevant information, or by the server 3 acquiring the information processing history of the user terminal 2 (typically, the information processing history stored in the storage unit 22). Note that the "travel history" may be a history based on changes in location information managed by a positioning system such as a GPS provided in the user terminal 2, or a history based on the purchase history of transportation tickets previously purchased by the user terminal 2.In addition, accepting the type of terminal used and IP address as user attribute information may be achieved by having the user actually input information related to these, or may be achieved by the server 3 acquiring the usage environment of the user terminal 2.

[0046] Here, we will explain the expected viewing scenarios of the advertising material. Although not necessarily limited to this, the above-mentioned digital ticket is typically displayed on the user terminal 2 when the user gets on or off public transport. For this reason, it is typically expected that the above-mentioned first screen will be displayed just before the user gets on or off public transport (for example, while waiting for the bus at a bus stop, or just before getting off the bus while on board). On the other hand, since the user may have some spare time before the actual time to get on or off, in this embodiment, it is possible to make it easier for the user to view the advertising material during such times.

[0047] As described above, when the advertising material is displayed on the user terminal 2, the acquisition unit 332 of the server 3 acquires a display history of the advertising material displayed on the user terminal 2 (activity A103). In addition, the granting unit 333 of the server 3 grants a benefit to the user according to the acquired display history (activity A104).

[0048] That is, in this embodiment, a reward can be granted to a user according to the display history of the advertising material on the user terminal 2, but the conditions for granting a reward to a user may be set appropriately according to the degree of display of the advertising material. For example, the reward may be granted to a user on the condition that one advertising material is displayed, or on the condition that multiple advertising materials are displayed. Furthermore, the value of the reward may be varied according to the content of the advertising material.

[0049] The benefit granted by the granting unit 333 of the server 3 may be electronic goods such as points or electronic coupons, or may be other goods (actual goods), money, gift certificates, etc. In a typical example, the granting unit 333 of the server 3 grants points to the user as a benefit. That is, in this embodiment, the granting unit 333 of the server 3 is configured to identify the user terminal 2 and then grant a predetermined benefit (points) according to the display history of the advertising material described above. Note that, in an exemplary aspect, the points may be configured to be accumulated in the platform described above. Alternatively, the points may be configured to be accumulated in an account designated by the user.

[0050] Such points may be configured to be convertible into money or a predetermined item. Alternatively, points may be configured to be donated to a predetermined person, a predetermined organization, or a person belonging to a predetermined organization. A "predetermined person" may be a natural person such as an idol, actor, writer, or athlete, or a group thereof. Examples of a "predetermined organization" include a corporation or a local government such as a prefecture or city, and a "person belonging to a predetermined organization" may be a person (an employee or a civil servant) belonging to the predetermined organization. In one aspect, points may be configured to be donated to the transportation facility related to the digital ticket or to a person belonging to the transportation facility. Using the example shown in FIG. 6 of the present application, points may be donated to the operator (company) of the transportation facility (Patent Kogen Bus, Trademark Mountain Railway) for which the ticket was purchased, or to an employee of the transportation facility (e.g., the driver, etc.).

[0051] Furthermore, if the benefit is an item or the like that is not electronic property, it may be configured to be delivered to the user as follows. For example, a screen for inputting a delivery address may be displayed separately on the user terminal 2, and the user may input predetermined information on this screen, thereby accepting the delivery address of the benefit. Based on this delivery address, the desired benefit can be granted to the user by using a service such as postal service. The items that the user can receive as a benefit can be set as appropriate.

[0052] In addition, the benefits that can be granted in this embodiment may be the various benefits described in Japanese Patent No. 716904. Although not all aspects will be described here for simplicity, the benefits of this embodiment may include all of the content disclosed in the above-mentioned patent publication. In addition, the benefits in this embodiment may be the right to hold a lottery, etc., as described in the above-mentioned patent publication.

[0053] As described above, in the information processing method of this embodiment, the steps are appropriately combined, so that it can be said that the user can easily view the advertising material.

[0054] The first screen described above may be configured as follows.

[0055] Fig. 9 is a diagram illustrating a modified example of the first screen displayed on the user terminal 2. Display screen D3 in Fig. 9 shows an embodiment in which a first region Rg1 includes an area where an object displaying a digital ticket for transportation (1β) is arranged, and a second region Rg2 includes an area where advertising material (2α) is displayed.

[0056] As mentioned above, such a first screen can be considered to be a screen that a user is expected to come into contact with immediately before getting on or off public transport. Specifically, since the first region Rg1 (1β) includes an area in which an object displaying a public transport digital ticket is arranged, it is expected that a user who owns the user terminal 2 will be waiting with such a display screen D3 displayed in preparation for getting on or off public transport. Viewing advertising material in such a situation can be considered to be beneficial to the user, as it allows the user to receive special benefits.

[0057] The first screen may be configured as follows.

[0058] FIG. 10 is a diagram illustrating a modified example of the first screen displayed on the user terminal 2. The display screen D4 shown in FIG. 10 displays the time until the user boards or alights from the public transportation facility, such as "approximately 2 minutes until arrival at the station." That is, in this modified example (embodiment), the operation information acquisition unit 334 of the server 3 may be configured to acquire information about the operation of the public transportation facility, and the display control unit 331 may display the time until the user boards or alights from the public transportation facility, calculated based on the acquired information about the operation, on the first screen. The method by which the operation information acquisition unit 334 acquires the information about the operation of the public transportation facility may be set as appropriate. For example, the operation information acquisition unit 334 can acquire information about the operation of the public transportation facility (such as the operation status) by acquiring timetable information about a specific public transportation facility or public transportation operation information posted on the Internet. Meanwhile, the server 3 can acquire the user's location information (for example, location information based on a positioning system such as a GPS provided in the user terminal 2) using the functions of the acquisition unit 332, etc., and can therefore determine the user's location and / or whether the user is currently aboard the public transportation facility. The calculation unit 335 of the server 3 performs calculations based on this information to determine the time until the user boards or disembarks from the means of transport, and the display control unit 331 displays this information on the first screen, thereby realizing the above-mentioned embodiment. Note that if the user's location information is extremely far from the operating area of ​​the means of transport and it is impossible to calculate the time until boarding or disembarking, control may be exercised so that the time until boarding or disembarking as described above is not displayed (see the display related to the "trademark mountain railway").

[0059] By displaying the time remaining until boarding or disembarking on the first screen in this way, users viewing the first screen can intuitively determine whether or not they have time to view the advertising material. Note that in Fig. 10, the length of the advertising material (commercial time: 40 seconds) is displayed in the second area Rg2, and it can be said that adopting such an embodiment further increases the motivation to view the advertising material.

[0060] 10, the time remaining until boarding or alighting is shown in the first area, but the present invention is not limited to this and the time remaining until boarding or alighting may be configured to be displayed in any location on the first screen. Also, for example, if the first area includes an area where digital tickets for transportation (1α) are arranged, as shown in display screen D2, the time remaining until boarding or alighting may be displayed superimposed on the digital tickets.

[0061] Also, from another viewpoint, the system may be configured as follows. That is, in this embodiment, the operation information acquisition unit 334 may be configured to acquire information related to the operation of the transportation facility. The selection unit 336 may be configured to select an advertising object that is shorter in time than the time it takes for the user to get on or off the transportation facility, which is calculated based on the acquired information related to the operation. The display control unit 331 may be configured to display a second area related to the selected advertising object on the first screen.

[0062] As described above, the server 3 can specify the time remaining until the user boards or alights from public transport using the functions of the operation information acquisition unit 334 and the like. In response to this, the selection unit 336 of the server 3 can increase the probability that the user will view the advertisement by selecting an advertisement that is shorter than the time remaining until the user boards or alights from public transport. Specifically, on the display screen D4 shown in FIG. 10, an advertisement that is shorter (40 seconds) than the time remaining until the user boards or alights from public transport (approximately 2 minutes) is selected, and the area related to this advertisement is displayed in the second area Rg2. In other words, by adopting the above-described aspect, the user can finish viewing the advertisement before boarding or alighting from public transport, which can be said to increase the user's motivation to view the advertisement.

[0063] [Second embodiment] The information processing system of the second embodiment is as follows. An information processing system, A control unit is provided, The control unit is configured to perform the following steps: In the operation information acquisition step, information about the operation of transportation is acquired, In the display control step, a first screen is displayed on a user terminal owned by the user, and the first screen includes: (1α) the area where digital transport tickets are distributed; and (1β) An area where objects displaying digital transportation tickets are placed. and An information processing system that displays on the first screen the time until the user boards or disembarks the means of transportation, calculated based on the acquired information about the operation, in association with the digital ticket for the means of transportation.

[0064] The information processing system of the second embodiment may include the various configurations shown as the information processing system of the first embodiment. On the other hand, the information processing system of the second embodiment differs from the information processing system of the first embodiment in that the display control unit 331 does not necessarily have to display the second area in the first screen, and the acquisition unit 332 and the assignment unit 333 do not necessarily have to exhibit predetermined functions (note that this does not prevent the above aspects from being adopted).

[0065] That is, in the information processing system of the second embodiment, the operation information acquisition unit 334 of the server 3 acquires information regarding the operation of transportation means, and the display control unit 331 performs predetermined display control based on this information regarding the operation of transportation means.

[0066] A typical example will be described with reference to Fig. 11. Fig. 11 is a diagram illustrating a first screen displayed on the user terminal 2 in the second embodiment. Display screen D5 shown in Fig. 11 differs from display screen D4 shown in Fig. 10 in that it does not include second region Rg2.

[0067] That is, in the information processing in the second embodiment, the time until the user boards or disembarks the transportation is also displayed as "approximately 2 minutes until arrival at the station." Furthermore, the time until boarding or disembarking the user's transportation period is displayed in the first region Rg1 in association with a specific transportation ticket (a ticket for the "Tokkogen Bus"). That is, in this embodiment as well, the operation information acquisition unit 334 of the server 3 is configured to acquire information related to the transportation operation, and the display control unit 331 displays on the first screen the time until the user boards or disembarks the transportation calculated based on the acquired information related to the operation. The calculated time until the user boards or disembarks the transportation is associated with the corresponding transportation ticket. Here, the method by which the operation information acquisition unit 334 acquires information related to the transportation operation may be set as appropriate, as described in the first embodiment.

[0068] Even in such an embodiment, the user can easily grasp the time remaining until he or she boards or disembarks from the means of transportation, which is advantageous for the user.

[0069] 4.Other The information processing system 1 according to this embodiment may adopt the following aspects.

[0070] In the above embodiment, the configuration of the information processing system 1 has been described, but a program for causing a computer to execute each step of the information processing system 1 may be provided.

[0071] In the above embodiment, the server 3 performs various storage and control operations, but multiple external devices may be used instead of the server 3. That is, various pieces of information related to information processing may be distributed and stored in multiple external devices using blockchain technology or the like.

[0072] Furthermore, it may be provided in the following aspects.

[0073] (1) An information processing system including a control unit configured to execute the following steps: in a display control step, a first screen is displayed on a user terminal owned by a user; in the first screen, a first area and a second area are displayed within the same screen; the first area includes at least one of (1α) an area where a digital ticket for a transportation facility is arranged; and (1β) an area where an object for displaying the digital ticket for a transportation facility is arranged; and the second area includes at least one of (2α) an area where an advertising material is displayed; and (2β) an area where an object for displaying the advertising material is arranged; in an acquisition step, the user terminal acquires a display history of the advertising material; and in a granting step, a benefit is granted to the user according to the acquired display history.

[0074] (2) In the information processing system described in (1) above, in the providing step, points are provided to the user as the benefit.

[0075] (3) The information processing system according to (2) above, wherein the points can be donated to a predetermined person, a predetermined organization, or a person belonging to a predetermined organization.

[0076] (4) In the information processing system described in (3) above, the points are configured to be donated to the transportation facility related to the digital ticket or to a person belonging to the transportation facility.

[0077] (5) In the information processing system described in any one of (1) to (4) above, in the operation information acquisition step, information regarding the operation of the transportation means is acquired, and in the display control step, the time until the user boards or disembarks the transportation means, calculated based on the acquired information regarding the operation, is displayed on the first screen.

[0078] (6) In the information processing system described in any one of (1) to (5) above, in the operation information acquisition step, information regarding the operation of the transportation means is acquired, in the selection step, an advertising object having a time shorter than the time until the user boards or disembarks the transportation means, which is calculated based on the acquired information regarding the operation, is selected, and in the display control step, a second area related to the selected advertising object is displayed on the first screen.

[0079] (7) An information processing method executed by an information processing system, the method comprising each step of the information processing system described in any one of (1) to (6) above.

[0080] (8) A program that causes a computer to execute each step of the information processing system described in any one of (1) to (6) above. Of course, this is not the case.

[0081] Finally, while various embodiments of the present invention have been described, these are presented by way of example only and are not intended to limit the scope of the invention. The novel embodiments may be embodied in various other forms, and various omissions, substitutions, and modifications may be made without departing from the spirit of the invention. Such embodiments and modifications are intended to be included within the scope and spirit of the invention, as well as within the scope of the inventions and their equivalents as defined in the accompanying claims.

[0082] 1: Information processing system 2: User terminal 3: Server 4: Network 20: Communication bus 21: Communications Department 22: Storage section 23: Control section 24:Display section 25: Input section 30: Communication bus 31: Communications Department 32: Storage section 33: Control section 331: Display control unit 332: Acquisition Department 333: Granting section 334: Operation information acquisition department 335: Arithmetic section 336: Selection Department 337: Payment Registration Department 338:Memory Management Department BT1~BT3: Buttons D1~D5:Display screen Rg1: 1st area Rg2: 2nd area

Claims

1. An information processing system, A control unit is provided, The control unit is configured to perform the following steps: In the display control step, a first screen is displayed on a user terminal owned by the user, and the first screen displays a first area and a second area within the same screen; The first region includes: (1α) the area where digital transport tickets are distributed; and (1β) An area where an object displaying a digital ticket for transportation is arranged; At least one of The second region includes: (2α) the area in which advertising material is displayed; and (2β) an area where an object displaying advertising material is arranged; At least one of In the acquisition step, the user terminal acquires a display history of the advertisement material; In the granting step, a benefit is granted to the user according to the acquired display history.

2. 2. The information processing system according to claim 1, In the providing step, points are provided to the user as the benefit.

3. 3. The information processing system according to claim 2, An information processing system configured so that the points can be donated to a predetermined person, a predetermined organization, or a person belonging to a predetermined organization.

4. 4. The information processing system according to claim 3, An information processing system configured so that the points can be donated to the transportation facility related to the digital ticket or to a person belonging to the transportation facility.

5. 2. The information processing system according to claim 1, In the operation information acquisition step, information about the operation of the transportation facility is acquired; In the display control step, the information processing system causes the first screen to display a time until the user gets on or off the means of transportation, which is calculated based on the acquired information about the operation.

6. 2. The information processing system according to claim 1, In the operation information acquisition step, information about the operation of the transportation facility is acquired; In the selection step, an advertising material having a time shorter than the time it takes for the user to get on or off the means of transportation calculated based on the acquired information about the transportation operation is selected; In the display control step, a second area relating to the selected advertising object is displayed on the first screen.

7. An information processing method executed by an information processing system, A method comprising the steps of an information processing system according to any one of claims 1 to 6.

8. A program, A program that causes a computer to execute each step of the information processing system according to any one of claims 1 to 6.

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