Information Display Method, Apparatus, Electronic Device, and Computer-Readable Medium

Abstract

The present application discloses an information display method, apparatus, electronic device, and computer-readable medium. The method includes: when a client is displaying an object display page and the object display page includes a first information display area, after the client receives a selection operation on a target object in the first information display area, if it is determined that a preset display condition is met based on the resource value characterization data of the target object and the description information of the discount for the usage target, a second information display area is displayed on the object display page. Then, after the client receives a trigger operation on an additional purchase object of the usage target in the second information display area, the additional purchase object of the usage target is placed in the first information display area for display, so that the additional purchase object of the usage target is in a selected state within the first information display area. In this way, the process of additional purchase of an object can be simplified, thereby improving the additional purchase efficiency of the user, and further improving the object purchase experience of the user.

Description

Technical Field

[0001] This application claims the priority of a Chinese patent application filed with the Chinese Patent Office on September 19, 2022, with an application number of 202211137330.6 and an application title of "Information Display Method, Device, Electronic Device, and Computer-readable Medium", and the entire content thereof is incorporated herein by reference.

[0002] This application relates to the technical field of the Internet, and particularly to an information display method, device, electronic device, and computer-readable medium.

Background Art

[0003] With the development of Internet technology, online shopping has gradually become a common way to purchase objects.

[0004] In some online shopping scenarios (such as shopping in a certain live room, shopping in a certain virtual store, etc.), users can put some objects into the shopping cart, so that they can then select the objects they want to purchase from the shopping cart.

[0005] However, due to defects in the information display solution means used in some shopping carts, the user's object purchase experience in these shopping carts is not very good.

Summary of the Invention

Problems to be Solved by the Invention

[0006] To solve the above technical problems, this application provides an information display method, device, electronic device, and computer-readable medium that can improve the user's object purchase experience.

Means for Solving the Problems

[0007] To achieve the above object, the technical solution provided by the present application is as follows.

[0008] The present application provides an information display method, and the method includes: displaying an object display page including a first information display area; after receiving a selection operation on a target object in the first information display area, when it is determined that a preset display condition is met based on the resource value characterization data of the target object and the description information of the discount for the usage target, displaying a second information display area on the object display page, where the second information display area includes additional purchase objects for the usage target, and the resource value characterization data of the additional purchase objects for the usage target meets the resource conditions of the usage target, and the resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target; responding to a trigger operation on the additional purchase object for the usage target, and displaying the additional purchase object for the usage target in the first information display area, where the additional purchase object for the usage target is in a selected state within the first information display area.

[0009] In a possible implementation, the step of responding to a trigger operation on the additional purchase object for the usage target and displaying the additional purchase object for the usage target in the first information display area includes: responding to a trigger operation on the additional purchase object for the usage target, displaying the additional purchase object for the usage target in the first information display area, and canceling the display of the second information display area on the object display page.

[0010] In a possible embodiment, the object display page further includes a third information display area, responding to a trigger operation on the additional purchase object of the usage target, the step of placing and displaying the additional purchase object of the usage target in the first information display area responding to a trigger operation on the additional purchase object of the usage target, the step of placing and displaying the additional purchase object of the usage target in the first information display area and updating the display content of the third information display area, the display content includes a target resource value, and the target resource value is updated based on the resource value characterization data of the target object, the resource value characterization data of the additional purchase object of the usage target, and the description information of the discount for the usage target.

[0011] In a possible embodiment, the step of responding to a trigger operation on the additional purchase object of the usage target and placing and displaying the additional purchase object of the usage target in the first information display area responding to a trigger operation on the additional purchase object of the usage target, the step of placing and displaying the additional purchase object of the usage target in the first information display area and displaying first prompt information on the object display page, where the first prompt information is used to indicate that the sum of the resource value characterization data of the target object and the resource value characterization data of the additional purchase object of the usage target has reached the discount threshold resource value in the description information of the discount for the usage target, and / or to present the resource discount description content in the description information of the discount for the usage target, and when a preset disappearance condition is satisfied, canceling the display of the first prompt information on the object display page.

[0012] In a possible embodiment, the second information display area further includes a first control corresponding to an additional purchase object of the usage target, In response to a trigger operation on the additional purchase object of the usage target, the step of placing and displaying the additional purchase object of the usage target in the first information display area includes the step of placing and displaying the additional purchase object of the usage target in the first information display area in response to a trigger operation on the first control corresponding to the additional purchase object of the usage target.

[0013] In a possible embodiment, the second information display area includes at least one candidate additional purchase object, and the candidate additional purchase object is determined based on the resource value characterization data of the target object and the description information of the discount for the usage target, and the at least one candidate additional purchase object includes the additional purchase object of the usage target.

[0014] In a possible embodiment, the second information display area further includes a second control, After the step of displaying the second information display area on the object display page, the method includes the step of displaying an additional purchase object aggregation page on the object display page in response to a trigger operation on the second control, where the additional purchase object aggregation page includes at least one candidate additional purchase object, and the at least one candidate additional purchase object includes the additional purchase object of the usage target, In response to a selection operation on a target additional purchase object among the at least one candidate additional purchase object, canceling the display of the additional purchase object aggregation page on the object display page, canceling the display of the second information display area on the object display page, and placing the target additional purchase object in the first information display area for display, wherein the target additional purchase object is in a selected state within the first information display area, and further including the step of.

[0015] In a possible embodiment, the historical operation information of the additional purchase object of the usage target satisfies a first information condition, and the first information condition is that the number of operations on the additional purchase object of the usage target reaches a preset number threshold as indicated by the historical operation information. Or, The interaction description information of the additional purchase object of the usage target satisfies a second information condition, and the second information condition is that the ratio of the number of ordering operations on the additional purchase object of the usage target to the number of operations on the additional purchase object of the usage target reaches a preset ratio threshold as indicated by the interaction description information.

[0016] In a possible embodiment, the object display page further includes a third control. After the step of placing the additional purchase object of the usage target in the first information display area for display, the method includes: In response to a trigger operation on the third control, further including the step of generating and displaying an order form for the object.

[0017] In a possible embodiment, the object display page is an order target page, and the first information display area is used to display at least one order target object.

[0018] This application further provides an information display device, including a first display unit, a first determination unit, and a second display unit. The first display unit is used to display an object display page including a first information display area. After receiving a selection operation on a target object in the first information display area, the first determination unit, when determining that a preset display condition is met based on the resource value characterization data of the target object and the description information of the discount for the target of use, is used to display a second information display area on the object display page. The second information display area includes additional purchase objects for the target of use. The resource value characterization data of the additional purchase objects for the target of use meets the resource conditions of the target of use. The resource conditions of the target of use are determined based on the resource value characterization data of the target object and the description information of the discount for the target of use. The second display unit is used to respond to a trigger operation on the additional purchase object for the target of use and display the additional purchase object for the target of use in the first information display area. The additional purchase object for the target of use is in a selected state within the first information display area.

[0019] This application further provides an electronic device, the device including a processor and a memory. The memory is used to store instructions or computer programs. The processor is used to execute the instructions or computer programs in the memory to cause the electronic device to execute the information display method according to this application.

[0020] The present application further provides a computer-readable medium, on which instructions or a computer program are stored, and when the instructions or the computer program run on a device, the device is caused to execute the information display method according to the present application.

[0021] The present application provides a computer program product, including a computer program carried on a non-transitory computer-readable medium, where the computer program includes program codes for executing the information display method according to the present application.

Advantages of the Invention

[0022] Compared with the prior art, the present application has at least the following advantages.

[0023] In the technical solution according to the present application, for a client used by a certain user, when the client is displaying an object display page (for example, a shopping cart page), and the object display page includes a first information display area (that is, a display area for at least one object to be ordered), after the client receives a selection operation on a target object in the first information display area, if it is determined that a preset display condition is reached based on the resource value characterization data of the target object and the description information of the discount for the target of use, it can be determined that the resource value characterization data of the target object has not reached the discount threshold resource value in the description information of the discount for the target of use. Therefore, a second information display area can be displayed on the object display page, whereby the second information display area can provide one or more additional purchase objects. Thereby, after the client receives a trigger operation on the additional purchase object for the target of use in the second information display area, the additional purchase object for the target of use is placed in the first information display area for display, so that the additional purchase object for the target of use is in a selected state within the first information display area. Thereby, the sum of the resource value characterization data of the two objects in the selected state in the first information display area can reach the discount threshold resource value in the description information of the discount for the target of use. Furthermore, subsequently, the description information of the discount for the target of use can be used to participate in the ordering process for these two objects. In this way, the process of additional purchase of objects can be effectively simplified, the user can determine the additional purchase object in a relatively short time, thereby effectively improving the additional purchase efficiency of the user, and further effectively improving the user's object purchase experience (especially the object additional purchase experience).

[0024] In addition, since the resource value characterization data of the additional purchase object for the usage target satisfies the resource conditions of the usage target, and the resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target, the sum of the resource value characterization data of the additional purchase object for the usage target and the resource value characterization data of the target object can satisfy the discount threshold resource value described in the description information of the discount for the usage target. As a result, when the user purchases the additional purchase object for the usage target and the target object simultaneously, the user can use the resource discount policy described in the description information of the discount for the usage target. Furthermore, the user can purchase as many objects as possible with as little resource value as possible, which is beneficial for improving the user's object purchase experience in this way.

Brief Description of Drawings

[0025] To more clearly explain the technical solutions of the embodiments of the present application or the prior art, the drawings necessary for describing the embodiments or the prior art will be briefly described below. Obviously, the drawings described below are only some of the embodiments described in the present application, and those skilled in the art can obtain other drawings based on these drawings without creative labor.

[0026]

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DETAILED DESCRIPTION OF THE INVENTION

[0027] According to research, in some online shopping scenarios (for example, shopping in a certain live room, shopping in a certain virtual store, etc.), after a user puts several objects (for example, products) into the shopping cart, the user enters the shopping cart page and can select one or more of these objects for order processing. It has also been found that in some information display solution means used for the shopping cart page, usually only several objects that the user has put into the shopping cart are displayed on the shopping cart page, so that the user can only confirm these objects that the user has put into the shopping cart from the shopping cart page.

[0028] According to the research, it was also found that in some situations, the prices of these selected objects may not reach the threshold corresponding to a certain discount policy (for example, a discount of 50 yuan for purchases over 500 yuan, etc.). At this time, regarding the information display solution means shown in the previous paragraph, in order to better enjoy the discount policy, the user first needs to leave the shopping cart page based on the above, and then through several page operation actions (such as page opening operation, page browsing operation, etc.), select some other products from many products to achieve the purpose of additional purchase. In this way, the user needs to perform many operations to achieve additional purchase, which makes the user's additional purchase process complicated and further worsens the user's additional purchase experience.

[0029] Based on the above, in order to better solve the technical problems shown in the background art part, the embodiments of the present application provide an information display method. For a client used by a certain user, when the client is displaying an object display page (for example, a shopping cart page), and the object display page includes a first information display area (that is, a display area for at least one object to be ordered), after the client receives a selection operation on a target object in the first information display area, if it is determined that a preset display condition is reached based on the resource value characterization data of the target object and the description information of the discount for the target of use, it can be determined that the resource value characterization data of the target object has not reached the discount threshold resource value in the description information of the discount for the target of use. Therefore, a second information display area is displayed on the object display page, whereby the second information display area can provide one or more additional purchase objects. Thereby, after the client receives a trigger operation on the additional purchase object for the target of use in the second information display area, the additional purchase object for the target of use is placed in the first information display area for display, so that the additional purchase object for the target of use is in a selected state within the first information display area. Thereby, the sum of the resource value characterization data of the two objects in the selected state in the first information display area can reach the discount threshold resource value in the description information of the discount for the target of use. Furthermore, subsequently, the description information of the discount for the target of use can be used to participate in the ordering process for these two objects. In this way, the process of additional purchase of objects can be effectively simplified, the user can determine the additional purchase objects in a relatively short time, thereby effectively improving the additional purchase efficiency of the user, and further effectively improving the user's object purchase experience (especially the object additional purchase experience).

[0030] In addition, since the resource value characterization data of the additional purchase object for the usage target satisfies the resource conditions of the usage target, and the resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target, the sum of the resource value characterization data of the additional purchase object for the usage target and the resource value characterization data of the target object can satisfy the discount threshold resource value described in the description information of the discount for the usage target. As a result, when the user purchases the additional purchase object for the usage target and the target object simultaneously, the user can use the resource discount policy described in the description information of the discount for the usage target. Furthermore, the user can purchase as many objects as possible with as little resource value as possible, which is beneficial for improving the user's object purchase experience in this way.

[0031] In addition, the embodiments of the present application do not limit the execution entity of the information display method according to the embodiments of the present application. For example, the information display method according to the embodiments of the present application can be applied to a terminal device or a server. Also for example, the information display method according to the embodiments of the present application can also be realized by the data exchange process between the terminal device and the server. The terminal device may be a smartphone, a computer, a personal digital assistant (PDA), a tablet computer, or the like. The server may be an independent server, a cluster server, or a cloud server.

[0032] To help those skilled in the art better understand the solutions of the present application, hereinafter, with reference to the drawings of the embodiments of the present application, the technical solutions of the embodiments of the present application will be clearly and completely described. Obviously, the described embodiments are only a part of the embodiments of the present application, not all of the embodiments. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without creative labor belong to the protection scope of the present application.

[0033] To better understand the technical solution according to the present application, first, the information display method according to the present application will be described below with reference to several drawings. As shown in FIG. 1, the information display method according to an embodiment of the present application includes the following S1 to S3. FIG. 1 is a flowchart of the information display method according to an embodiment of the present application.

[0034] S1: Display an object display page, and the object display page includes a first information display area.

[0035] The object display page is used to display several objects for which the operation of putting them into the cart is triggered, and the embodiment of the present application does not limit the object display page. For example, it may be a page for ordering (for example, the page shown in FIG. 2). The operation of putting into the cart is used to put one object into the object display page, so that the user can then realize the ordering process for the object through the object display page.

[0036] In addition, the embodiment of the present application does not limit the above object. For example, it may be a purchasable product (such as a cup, etc.) or an available service (such as a haircut, etc.).

[0037] The first information display area refers to the area used to display each object for which the operation of putting into the cart is triggered and is displayed on the object display page. For example, the first information display area may refer to area 201 in FIG. 2.

[0038] In addition, the embodiments of the present application do not limit the first information display area. For example, when the object display page is a page to be ordered (for example, the page shown in FIG. 2), the first information display area can be used to display at least one object to be ordered (for example, product 1 shown in area 201 of FIG. 2). The object to be ordered refers to an object that can be ordered on the object display page (that is, the object to be ordered refers to an object for which an operation of adding to the cart is triggered).

[0039] As can be seen from the related content of S1 above, for the client used by the target user, when the client is displaying an object display page (for example, page 200 shown in FIG. 2), the target user can view several objects to be ordered (for example, product 1 shown in area 201 of FIG. 2) within the first information display area of the object display page. As a result, the target user can then select and order one or more of these objects to be ordered. The target user refers to the user of the client.

[0040] S2: After receiving a selection operation on the target object in the first information display area, if it is determined that a preset display condition is met based on the resource value characterization data of the target object and the description information of the discount for the target user, display a second information display area on the object display page.

[0041] The target object refers to the selected object to be ordered that is displayed within the first information display area. For example, the target object may refer to product 1 in the selected state shown on page 300 of FIG. 3.

[0042] In addition, the embodiments of the present application do not limit the embodiments of the above "selection operation on the target object in the first information display area". For example, when the first information display area further includes a fourth control (for example, control 202 in FIG. 2) corresponding to the target object, the trigger operation of the "selection operation on the target object in the first information display area" may specifically be a tap operation on the fourth control corresponding to the target object.

[0043] The above "fourth control corresponding to the target object" is used to trigger the process of adjusting the selection state of the target object. Regarding the specific function of the "fourth control corresponding to the target object", when the target object is not selected in the first information display area (for example, in the state where there is control 202 in FIG. 2), if the fourth control is tapped, the target object can be adjusted from the state of not being selected in the first information display area to the selected state (for example, in the state where there is control 303 in FIG. 3). However, when the target object is in the selected state in the first information display area (for example, in the state where there is control 303 in FIG. 3), if the fourth control is tapped, the target object can be adjusted from the selected state in the first information display area to the state of not being selected (for example, in the state where there is control 202 in FIG. 2). In addition, the embodiments of the present application do not limit the "fourth control corresponding to the target object". For example, it may be control 202 in FIG. 2.

[0044] The above-mentioned "resource value characterization data of the target object" refers to the resources consumed when conducting a transaction with respect to the target object. Accordingly, the "resource value characterization data of the target object" can indicate the value of the target object. For example, when the target object is the commodity 1 shown in the area 306 of FIG. 3, the resource value characterization data of the target object may be the character string "￥340" shown in the area 306.

[0045] The above-mentioned "description information of the discount for the usage target" is used to describe the resource discount policy applicable to the above-mentioned target object, and the embodiments of the present application do not limit the description information of the discount for the usage target. For example, it may be any resource discount policy (e.g., the new user coupon shown in the area 203 of FIG. 2 or the new user coupon shown in the area 307 of FIG. 3) preset for the relevant target object.

[0046] Moreover, the embodiments of the present application do not limit the above-mentioned "description information of the discount for the usage target". For example, when the description information of the discount for the usage target is used to describe a target discount policy (e.g., the discount policy of "a discount of 50 yuan for purchases of 500 yuan or more" shown in the area 307 of FIG. 3), the description information of the discount for the usage target includes the threshold resource value of the target discount policy (e.g., the threshold value of "500 yuan" shown in the area 307 of FIG. 3), and the resource discount description content of the target discount policy (e.g., the content of "a discount of 50 yuan" shown in the area 307 of FIG. 3). The target discount policy refers to the resource discount policy described in the description information of the discount for the usage target, the threshold resource value refers to the threshold value related to the target discount policy, and the resource discount description content is used to describe the discount information (or price cut information) related to the target discount policy.

[0047] The above "pre-set display condition" refers to the trigger condition for the display process of the above second information display area, and the embodiments of the present application do not limit the pre-set display condition. For example, specifically, it can use the resource discount policy described in the description information of the discount for the target object, and even if the resource value characterization data of the target object is lower than the discount threshold resource value (for example, the threshold value of "500 yuan" shown in area 307 of FIG. 3) in the description information of the discount for the target object.

[0048] The above "second information display area" is used to display several objects (such as product 5 shown in area 301 of FIG. 3) that can be used for additional purchase provided for the target object. For example, the second information display area may be area 301 of FIG. 3, area 401 of FIG. 4, or area 501 of FIG. 5.

[0049] In addition, the embodiments of the present application do not limit the embodiments of the above second information display area. For better understanding, the following will be described with reference to three situations.

[0050] Situation 1: In some application scenarios, the above second information display area (for example, area 301 of FIG. 3) may only include one object that can be used for additional purchase.

[0051] As can be seen from Situation 1, under possible embodiments, the above second information display area can be used to display the first object, so that the user can subsequently make an additional purchase for the target object with the first object. The first object refers to an object that can be used for additional purchase for the target object and is displayed within the second information display area. For example, the first object may be product 5 in FIG. 3.

[0052] In addition, the embodiments of the present application do not limit the determination process of the above first object. For example, it may specifically include the following steps 11 to 13.

[0053] Step 11: Based on the resource value characterization data of the above target object and the description information of the discount for the above usage target, determine the selection conditions for additional purchase objects.

[0054] The selection conditions for additional purchase objects are used to select objects that can be additionally purchased for the target object under the description information of the discount for the above usage target. And the embodiments of the present application do not limit the resource conditions of the above usage target. For example, specifically, it may be that the resource value characterization data is greater than or equal to the difference between the discount threshold resource value in the description information of the discount for the above usage target and the resource value characterization data of the above target object.

[0055] In addition, the embodiments of the present application do not limit the implementation form of the above step 11. For example, specifically, based on the difference between the discount threshold resource value in the description information of the discount for the usage target and the resource value characterization data of the above target object, generate the selection conditions for additional purchase objects, and make the resource value characterization data of the objects that meet the selection conditions for additional purchase objects greater than or equal to the above difference.

[0056] Step 12: Select at least one candidate additional purchase object that meets the selection conditions for the above additional purchase object from among at least one object of the reference object.

[0057] The reference object refers to an object that needs to be referred to when selecting an additional purchase object for the target object.

[0058] In addition, the embodiments of the present application do not limit the above "at least one object to be referred to". For example, it may include all products related to an application program (such as a certain shopping application program, etc.) for providing page 200 of FIG. 2.

[0059] Actually, in order to further improve the user experience, the above "at least one object to be referred to" can be determined by using products that the user may like and products with a high conversion rate. Based on this, the embodiments of the present application further provide possible embodiments of the above object to be referred to. In this embodiment, the historical operation information of the object to be referred to satisfies the first information condition, or the interaction description information of the additional purchase object of the target user satisfies the second information condition.

[0060] The above "historical operation information of the object to be referred to" is used to describe the operation actions (such as tap operation, browsing operation, favorite operation, sharing operation, etc.) triggered by the target user on the object to be referred to.

[0061] The above "first information condition" is used to indicate the conditions satisfied by the objects that the target user may like, and the first information condition may be set in advance. For example, the first information condition may be that the number of operation times triggered by the target user on the object to be referred to reaches a preset number threshold as shown in the above "historical operation information of the object to be referred to". The preset number threshold may be set in advance.

[0062] The above "interaction description information of the additional purchase object of the target user" is used to describe several interaction operations (such as order operation, tap operation, browsing operation, favorite operation, sharing operation, etc.) triggered by the users of the entire network on the object to be referred to. The users of the entire network refer to all users who can see the object to be referred to.

[0063] The above "second information condition" is used to indicate the conditions satisfied by the object with high conversion rate, and the second information condition may be set in advance. For example, the second information condition may be that the ratio of the number of order operations on the object of the reference target by the users of the entire network to the number of operations on the object of the reference target by the users of the entire network reaches a preset ratio threshold as indicated by the above "interaction description information of the object of the reference target". The number of order operations is used to describe the number of purchases of the object of the reference target by the users of the entire network. The preset ratio threshold may be set in advance.

[0064] As can be seen from the content of the above five paragraphs, under possible embodiments, the above "at least one object of the reference target" may include at least one second object and / or at least one third object. The second object refers to an object that the target user may prefer, and the historical operation information of the second object satisfies the above first information condition. The third object refers to an object with high conversion rate, and the interaction description information of the third object satisfies the above second information condition. In some application scenarios, the recommendation priority of these second objects is higher than that of these third objects, that is, these second objects are preferentially recommended to the above target user, and thereby, when it is determined that these second objects do not exist, these third objects can be recommended to the above target user.

[0065] The "candidate additional purchase object" refers to the object to be referenced that meets the selection criteria for the additional purchase object, and the embodiments of the present application do not limit the determination process of the candidate additional purchase object. For example, specifically, based on the resource value characterization data of the i-th object to be referenced, it is determined whether the i-th object to be referenced meets the selection criteria for the additional purchase object. If it meets the criteria, the i-th object to be referenced is determined as the candidate additional purchase object; if it does not meet the criteria, it may be discarded. Here, i is a positive integer, i ≤ I, and I is a positive integer, where I represents the number of objects among the "at least one object to be referenced".

[0066] Step 13: Determine a first object from at least one candidate additional purchase object according to a preset selection rule.

[0067] The preset selection rule may be set in advance. For example, specifically, it may be to select the object with the smallest resource value characterization data from the "at least one candidate additional purchase object". Also, for example, specifically, it may be to select the object with the highest recommendation score from the "at least one candidate additional purchase object". The recommendation score is used to indicate the possibility that a candidate additional purchase object is recommended to the user, and the embodiments of the present application do not limit the determination process of the recommendation score. For example, the determination process of the recommendation score may specifically be to weighted sum the resource value characterization data of the candidate additional purchase object and the user preference characterization data of the candidate additional purchase object to obtain the recommendation score of the candidate additional purchase object. The user preference characterization data is used to indicate the preference degree of the target user for the candidate additional purchase object, and the embodiments of the present application do not limit the user preference characterization data. For example, the user preference characterization data may be the number of operations triggered by the target user for the candidate additional purchase object.

[0068] As can be seen from the relevant content of the above steps 11 to 13, after obtaining the target object, based on the resource value characterization data of the target object and the description information of the discount for the above usage target, the first object corresponding to the target object can be determined. As a result, the sum of the resource value characterization data of the first object and the resource value characterization data of the target object can reach the discount threshold resource value in the description information of the discount for the usage target. Thereby, the first object can then be recommended to the user as an additional purchase object for the target object and displayed.

[0069] As can be seen from the relevant content of the above situation 1, in some application scenarios, for the client used by the target user, when the client is displaying an object display page (for example, page 200 shown in FIG. 2), after the client receives a selection operation on the target object in the first information display area of the object display page, the client can display a second information display area (for example, area 301 shown in FIG. 3) on the object display page (for example, page 300 shown in FIG. 3), and the first object (for example, product 5 shown in area 301 of FIG. 3) can be displayed in the second information display area. Thereby, the target user can then use the first object to perform an additional purchase process for the target object, and thereby the target user can enjoy the resource discount policy described in the description information of the discount for the above usage target (for example, the discount policy of "a discount of 50 yuan for purchases over 500 yuan" shown in area 307 of FIG. 3).

[0070] Situation 2. In some application scenarios, in order to further improve the user experience, the above-mentioned second information display area (for example, area 401 in FIG. 4) may include a plurality of objects used for additional purchases, so that the user can then select the object that he / she most wants to purchase from among these objects.

[0071] As can be seen from Situation 2, under possible embodiments, the above-mentioned second information display area may include at least one candidate additional purchase object, so that the user can then select one object from among these candidate additional purchase objects and make an additional purchase for the above-mentioned target object. The candidate additional purchase object is determined based on the resource value characterization data of the above-mentioned target object and the description information of the discount for the above-mentioned usage target, and the embodiments of the present application do not limit the determination process of the candidate additional purchase object. For example, it can be implemented using the above-mentioned steps 11 to 12.

[0072] As can be seen from the relevant content of the above situation 2, in some application scenarios, for the client used by the target user, when the client is displaying an object display page (for example, page 200 shown in FIG. 2), after the client receives a selection operation on the target object in the first information display area of the object display page, a second information display area (for example, area 401 shown in FIG. 4) is displayed on the object display page (for example, page 400 shown in FIG. 4), and at least one candidate additional purchase object (for example, products 5, 6, 7, 8,... shown in area 401 of FIG. 4) can be displayed in the second information display area. Thereby, subsequently, the target user can select one object that he / she most wants to purchase from these candidate additional purchase objects, perform an additional purchase process on the target object, and thereby the target user can enjoy the resource discount policy described in the description information of the above-mentioned usage target discount, and in this way, the additional purchase experience of the target user can be effectively improved.

[0073] Situation 3, in some application scenarios, in order to make the size of the above-mentioned second information display area as small as possible, only one object available for additional purchase (for example, product 5 shown in area 501 of FIG. 5) can be displayed in the second information display area (for example, area 501 shown in FIG. 5), and the user can view more objects used for additional purchase through a certain control (for example, control 502 in FIG. 5) in the second information display area.

[0074] As can be seen from Situation 3, under possible embodiments, the first object and the second control may be displayed in the second information display area, whereby the user can then not only directly use the first object to make an additional purchase for the target object, but also first check at least one candidate additional purchase object (for example, products 5, 6, 8, 9, etc. shown on page 602 of FIG. 6) by means of the second control, and then select one object from these candidate additional purchase objects to make an additional purchase. For the relevant content of the "at least one candidate additional purchase object", refer to the above.

[0075] The second control refers to a control that can trigger a display process for at least one candidate additional purchase object corresponding to the target object, which is displayed within the second information display area. For example, the second control may be control 502 in FIG. 5.

[0076] Moreover, the embodiments of the present application do not limit the operating principle of the second control. For example, it can be implemented using the operating principles shown in the following Steps 21 to 22.

[0077] As can be seen from the related content of the above situation 3, in some application scenarios, for the client used by the target user, when the client is displaying an object display page (for example, page 200 shown in FIG. 2), after the client receives a selection operation on the target object in the first information display area of the object display page, the object display page (for example, page 500 shown in FIG. 5) displays a second information display area (for example, area 501 shown in FIG. 5), and the first object (for example, product 5 shown in area 501 of FIG. 5) and the second control (for example, control 502 of FIG. 5) can be displayed in the second information display area. As a result, not only can the target user subsequently use the first object to perform an additional purchase process on the target object, but also, first, at least one candidate additional purchase object (for example, several products shown on page 601 of FIG. 6, etc.) can be confirmed by the second control, and then one of these candidate additional purchase objects that the user most wants to purchase can be selected to perform an additional purchase process on the target object. Thereby, the target user can enjoy the resource discount policy described in the description information of the above-mentioned discount for the usage target, and in this way, it can be realized to effectively improve the user's additional purchase experience without increasing the size of the second information display area.

[0078] As can be seen from the related content of S2 above, for the client used by the target user, when the client is displaying an object display page (for example, page 200 shown in FIG. 2), after the client receives a selection operation on the target object in the first information display area of the object display page, if it is determined that a preset display condition is met based on the resource value characterization data of the target object and the description information of the discount for the usage target, the client can display a second information display area (for example, area 301 in FIG. 3, area 401 in FIG. 4, and area 501 in FIG. 5) on the object display page. Thereby, the second information display area can provide the target user with one or more objects for which additional purchase can be made for the target object. As a result, the target user can then select an object from the second information display area to perform an additional purchase process for the target object, whereby the target user can enjoy the resource discount policy described in the description information of the discount for the usage target. In this way, the purpose of selecting an additional purchase object without leaving the object display page can be achieved, which is beneficial to improving the user experience.

[0079] S3: In response to a trigger operation on the additional purchase object for the usage target in the second information display area, place the additional purchase object for the usage target in the first information display area for display. The additional purchase object for the usage target is in a selected state within the first information display area. The resource value characterization data of the additional purchase object for the usage target meets the resource conditions of the usage target, and the resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target.

[0080] The additional purchase object for use refers to the selected object displayed in the above-mentioned second information display area. For example, the additional purchase object for use may refer to product 5 shown in area 301 of FIG. 3, product 5 shown in area 401 of FIG. 4, or product 5 shown in area 501 of FIG. 5.

[0081] In addition, the resource value characterization data of the above-mentioned additional purchase object for use satisfies the resource conditions for use. The resource conditions for use refer to the conditions satisfied by the object displayed in the above-mentioned second information display area, and the embodiments of the present application do not limit the resource conditions for use. For example, the resource conditions for use may be the conditions satisfied by the candidate additional purchase objects shown in the above-mentioned steps 11 to 12. Also for example, the resource conditions for use may be the conditions satisfied by the first object shown in the above-mentioned steps 11 to 13.

[0082] As can be seen therefrom, under possible embodiments, the resource conditions for use can be determined based on the resource value characterization data of the above-mentioned target object and the description information of the discount for use, whereby the resource conditions for use can be used to screen the object (for example, the above-mentioned first object or the above-mentioned at least one candidate additional purchase object) for display in the above-mentioned second information display area, so that subsequently the user can use the object displayed in the above-mentioned second information display area to make additional purchases.

[0083] In addition, to further improve the user experience, the embodiments of the present application further provide another possible embodiment of the additional purchase object of the above-mentioned usage target. In this embodiment, the historical operation information of the additional purchase object of the usage target satisfies the above-mentioned first information condition, and / or the interaction description information of the additional purchase object of the usage target satisfies the above-mentioned second information condition. That is, the number of operations on the additional purchase object of the usage target by the above-mentioned target user reaches a preset number threshold, and / or the ratio of the number of order operations on the additional purchase object of the usage target by the users of the entire network to the number of operations on the additional purchase object of the usage target by the users of the entire network reaches a preset ratio threshold. As can be seen from this, the additional purchase object of the usage target may be a product that the target user may like or a product with a high conversion rate.

[0084] It should be noted that the embodiments of the present application do not limit the embodiments of the "trigger operation on the additional purchase object of the usage target in the second information display area" in S3 above. For the sake of easy understanding, the possible embodiments of S3 will be described below as an example.

[0085] In a possible embodiment, when the additional purchase object for the usage target and a first control corresponding to the additional purchase object for the usage target (for example, control 302 in FIG. 3) are displayed within the second information display area, S3 may specifically respond to a trigger operation (for example, a tap operation) on the first control corresponding to the additional purchase object for the usage target, place the additional purchase object for the usage target in the first information display area for display, and set the additional purchase object for the usage target to a selected state (for example, the state where product 5 is in FIG. 7) within the first information display area. The "first control corresponding to the additional purchase object for the usage target" is used to trigger the selection process for the additional purchase object for the usage target, and the embodiments of the present application do not limit the "first control corresponding to the additional purchase object for the usage target". For example, it may specifically be control 302 in FIG. 3.

[0086] As can be understood from the content of the previous paragraph, in a possible embodiment, when the additional purchase object for the usage target and a first control corresponding to the additional purchase object for the usage target (for example, control 302 in FIG. 3) are displayed within the second information display area, the "trigger operation on the additional purchase object for the usage target in the second information display area" in S3 may specifically be a trigger operation (for example, a tap operation) on the first control corresponding to the additional purchase object for the usage target.

[0087] Actually, to further improve the user experience, the embodiments of the present application further provide a possible embodiment of S3. In this embodiment, S3 may specifically respond to a trigger operation on the additional purchase object for the usage target, place the additional purchase object for the usage target in the first information display area for display, and cancel the display of the second information display area on the object display page.

[0088] As can be seen, in some application scenarios, for the client used by the target user, when the client is displaying an object display page and a second information display area is displayed on the object display page, after the client receives a trigger operation on the additional purchase object to be used in the second information display area, not only can the additional purchase object to be used be placed in and displayed in the first information display area and be in a selected state within the first information display area, but also the display of the second information display area on the object display page can be cancelled, so that the second information display area does not exist on the object display page. In this way, the adverse effect caused by the second information display area occupying some page spaces of the object display page can be effectively avoided, which is beneficial for the target user to better view the relevant content of the object selected on the object display page (for example, page 700 shown in FIG. 7), and thus beneficial for improving the user experience.

[0089] Actually, in order to further improve the user experience, the embodiments of the present application further provide a possible implementation form of the above S3. In this implementation form, when the above object display page (for example, page 700 shown in FIG. 7) further includes a third information display area (for example, area 702 and / or area 703 in FIG. 7), the S3 may specifically be to respond to a trigger operation on the additional purchase object to be used, place the additional purchase object to be used in the first information display area and display it, and update the display content of the third information display area.

[0090] The third information display area refers to an area for explaining the settlement-related content of an object, which is displayed on the object display page. For example, the third information display area may include area 703 in FIG. 7. Also, for example, the third information display area may include area 702 and area 703 in FIG. 7.

[0091] In addition, the "display content of the third information display area" refers to the content displayed within the third information display area, and the embodiments of the present application do not limit the "display content of the third information display area". For example, it may include at least a target resource value (for example, the resource value of "￥470" shown in area 703 of FIG. 7). The target resource value can indicate the result of the resource value total processing for the object in the selected state in the first information display area.

[0092] As can be seen therefrom, when both the target object and the additional purchase object for the usage target in the first information display area are in the selected state, the target resource value can be determined based on the resource value characterization data of the target object, the resource value characterization data of the additional purchase object for the usage target, and the description information of the discount for the usage target (see the following formula (1)), thereby obtaining the result of the resource value total processing for the target object and the additional purchase object for the usage target (for example, the resource value of "￥470" shown in area 703 of FIG. 7).

[0093]

Equation

[0094] As can be seen from the content of the above five paragraphs, for the client used by the target user, when the client is displaying an object display page and a second information display area is displayed on the object display page, after the client receives a trigger operation for the additional purchase object to be used in the second information display area, the additional purchase object to be used is placed and displayed in the first information display area in a selected state, and not only can the display of the second information display area on the object display page be canceled, but also the display content of the third information display area on the object display page (for example, the display content within areas 702 and 703 of FIG. 7) can be updated. Thereby, the display content of the third information display area can more accurately show the total resource value processing result for the target object and the additional purchase object to be used when using the discount description information of the above object to be used. As a result, the target user can more accurately know the discount obtained and the resource value that needs to be paid when purchasing the target object and the additional purchase object to be used from within the third information display area, which is beneficial to improving the user experience in this way.

[0095] Actually, to further improve the user experience, the embodiments of the present application further provide a possible implementation form of S3 above. In this implementation form, S3 may include S31 to S32 below.

[0096] S31: In response to a trigger operation on an additional purchase object of the usage target, place the additional purchase object of the usage target in the first information display area and display it, and display first prompt information on the object display page. The first prompt information is used to indicate that the sum of the resource value characterization data of the target object and the resource value characterization data of the additional purchase object of the usage target has reached the discount threshold resource value in the discount description information of the usage target, and / or to present the resource discount description content in the discount description information of the usage target.

[0097] The first prompt information refers to a prompt message that is displayed on the object display page in a short time, so that the first prompt information can present some content to the user (for example, the content shown in the pop-up window 801 in FIG. 8). For example, the first prompt information may be the information shown in the pop-up window 801 in FIG. 8.

[0098] In addition, the embodiments of the present application do not limit the first presentation information. For example, the first presentation information may at least include at least one of a first content (for example, the character string "Added to Cart" shown in the pop-up window 801 of FIG. 8), a second content (for example, the character string "The payment amount has reached the subsidy limit" shown in the pop-up window 801 of FIG. 8), and a third content (for example, the character string "You will get a $50 discount" shown in the pop-up window 801 of FIG. 8). The first content is used to indicate that an additional purchase object for the usage target has been placed within the first information display area in a selected state. The second content is used to indicate that the sum of the resource value characterization data of the target object and the resource value characterization data of the additional purchase object for the usage target has reached the discount threshold resource value in the discount description information of the usage target. The third content is used to indicate the resource discount description content in the discount description information of the usage target.

[0099] S32: When the preset disappearance condition is satisfied, cancel the display of the first presentation information on the object display page.

[0100] The preset disappearance condition may be set in advance. For example, specifically, it may be that the display time of the first presentation information has reached a preset time threshold (for example, 3 seconds).

[0101] As can be seen from the related content of S31 to S32 above, for the client used by the target user, when the client is displaying an object display page and a second information display area is displayed on the object display page, after the client receives a trigger operation on the additional purchase object to be used in the second information display area, the additional purchase object to be used is placed in and displayed in the first information display area in a selected state, the display of the second information display area on the object display page is cancelled, not only can the display content of the third information display area on the object display page be updated, but also the first prompt information (for example, the information shown in the pop-up window 801 in FIG. 8) can be displayed on the object display page (for example, the page 800 shown in FIG. 8). Thereby, the first prompt information can provide some prompt contents (for example, the above-mentioned first content, second content, and third content, etc.) to the target user, whereby the target user can know some situations that he / she wants to know from the first prompt information. Thereby, after determining that the preset disappearance condition is satisfied, the display of the first prompt information on the object display page is automatically cancelled, avoiding the first prompt information from obscuring the information on the object display page, and thus effectively improving the user experience in this way.

[0102] As can be seen from the related content of S1 to S3 above, for the information display method according to the embodiment of the present application, an object display page (for example, page 200 shown in FIG. 2) is displayed on the client used by the target user, and when the object display page includes a first information display area (for example, area 201 in FIG. 2), after the client receives a selection operation on a target object (for example, product 1 shown in FIG. 2) in the first information display area, if it is determined that a preset display condition is reached based on the resource value characterization data of the target object and the description information of the discount for the target user, it can be determined that the resource value characterization data of the target object has not reached the discount threshold resource value in the description information of the discount for the target user. Therefore, a second information display area is displayed on the object display page, whereby the second information display area can provide one or more additional purchase objects. Thereby, after the client receives a trigger operation on the additional purchase object for the target user in the second information display area, the additional purchase object for the target user is placed in the first information display area and displayed, so that the additional purchase object for the target user is in a selected state within the first information display area. Thereby, the sum of the resource value characterization data of the two objects in the selected state in the first information display area can reach the discount threshold resource value in the description information of the discount for the target user. Furthermore, subsequently, the description information of the discount for the target user can be used to participate in the ordering process for these two objects. In this way, the process of additional purchase of objects can be effectively simplified, whereby the target user can determine the additional purchase object within a relatively short time, thereby effectively improving the additional purchase efficiency of the target user. Furthermore, the object purchase experience of the target user (especially the object additional purchase experience) can be effectively improved.

[0103] In addition, since the resource value characterization data of the additional purchase object for the usage target satisfies the resource conditions of the usage target, and the resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target, the sum of the resource value characterization data of the additional purchase object for the usage target and the resource value characterization data of the target object can satisfy the discount threshold resource value described in the description information of the discount for the usage target. As a result, when the target user purchases the additional purchase object for the usage target and the target object simultaneously, the resource discount policy described in the description information of the discount for the usage target can be used. Furthermore, the target user can purchase as many objects as possible with as little resource value as possible, which is beneficial for improving the object purchase experience of the target user in this way.

[0104] Actually, in some application scenarios, when not only the additional purchase object for the usage target (for example, product 5 shown in area 501 of FIG. 5) but also a second control (for example, control 502 of FIG. 5) is displayed in the above-mentioned second information display area (for example, area 501 of FIG. 5), the user can not only make an additional purchase for the target object with the additional purchase object for the usage target, but also make an additional purchase for the target object with some other objects.

[0105] Based on this, the embodiments of the present application further provide a possible implementation form of the above information display method. In this implementation form, when the second information display area further includes a second control (for example, control 502 of FIG. 5), the information display method may further include the following steps 21 to 22 in addition to the above S1 to S2.

[0106] Step 21: In response to a trigger operation on the second control in the second information display area, display an additional purchase object aggregation page on the object display page. The additional purchase object aggregation page includes at least one candidate additional purchase object, and the at least one candidate additional purchase object includes the additional purchase object for the above use target.

[0107] For the related content of the second control, refer to the related content of S2 above.

[0108] In addition, the embodiments of the present application do not limit the embodiment of the "trigger operation on the second control in the second information display area" in Step 21 above. For example, it may specifically be a tap operation.

[0109] The above "additional purchase object aggregation page" is used to display at least one candidate additional purchase object corresponding to the above target object, and the at least one candidate additional purchase object may include at least the additional purchase object for the above use target. For the related content of the at least one candidate additional purchase object, refer to the related content of S2 above.

[0110] In addition, the embodiments of the present application do not limit the additional purchase object aggregation page. For example, it may be implemented using Page 601 in FIG. 6.

[0111] In addition, to further improve the user experience, the embodiments of the present application further provide possible embodiments of the above additional purchase object aggregation page. In this embodiment, the additional purchase object aggregation page may include at least a first aggregation display area (for example, area 602 in FIG. 6) and / or a second aggregation display area (for example, area 603 in FIG. 6). The first aggregation display area is used to display objects that the above target user may prefer (that is, all candidate additional purchase objects whose history operation information meets the first information condition). The second aggregation display area is used to display objects with a high conversion rate (that is, all candidate additional purchase objects whose interaction description information meets the second information condition).

[0112] Note that the embodiments of the present application do not limit the display method of the above additional purchase object aggregation page. For example, it may be displayed in the pull-down page method shown in FIG. 6. Also, for example, it may be implemented in any other display method used by other pages that can be displayed on the above object display page.

[0113] As can be seen from the relevant content of step 21 above, in some application scenarios, for the client used by the target user, the client is displaying an object display page (for example, page 500 shown in FIG. 5), and a second information display area (for example, area 501 in FIG. 5) is displayed on the object display page. When the client receives a trigger operation on a second control (for example, control 502 in FIG. 5) in the second information display area, an additional purchase object aggregation page is displayed on the object display page. Thereby, the additional purchase object aggregation page can provide several candidate additional purchase objects to the target user. Then, the target user can select one object that he most wants to purchase from these candidate additional purchase objects, and perform an additional purchase process on the target object. Thereby, the target user can enjoy the resource discount policy described in the above-described usage target discount description information, and in this way, the user experience can be effectively improved.

[0114] Step 22: In response to a selection operation on a target additional purchase object among at least one candidate additional purchase object, cancel the display of the additional purchase object aggregation page on the object display page, cancel the display of the second information display area on the object display page, place the target additional purchase object in the first information display area and display it, and the target additional purchase object is in a selected state within the first information display area.

[0115] The target additional purchase object refers to the selected candidate additional purchase object that can be displayed on the above-mentioned additional purchase object aggregation page, and the embodiments of the present application do not limit the relationship between the target additional purchase object and the additional purchase object of the above-mentioned usage target. For example, both may refer to the same object (e.g., Product 5), or may refer to different objects. For example, when the additional purchase object of the usage target is Product 5, the target additional purchase object may be Product 5 shown in area 602 of FIG. 6, or may be Product 6 shown in area 602 of FIG. 6.

[0116] In addition, the embodiments of the present application do not limit the implementation form of the "selection operation on the target additional purchase object among at least one candidate additional purchase object". For example, when a fifth control (e.g., control 604 in FIG. 6) corresponding to the target additional purchase object is further displayed on the above-mentioned additional purchase object aggregation page, the implementation form of the "selection operation on the target additional purchase object among at least one candidate additional purchase object" may specifically be a trigger operation (e.g., a tap operation) on the fifth control corresponding to the target additional purchase object. The "fifth control corresponding to the target additional purchase object" is used to trigger the selection process for the target additional purchase object, and the embodiments of the present application do not limit the "fifth control corresponding to the target additional purchase object". For example, it may be control 604 in FIG. 6.

[0117] As can be seen from the related content of step 22 above, for the client used by the target user, when the client is displaying an object display page and an additional purchase object aggregation page is displayed on the object display page, after the client receives a selection operation on the target additional purchase object on the additional purchase object aggregation page, the display of the additional purchase object aggregation page on the object display page is cancelled, the display of the second information display area on the object display page is cancelled, and the target additional purchase object can be placed in the first information display area for display, so that the additional purchase object to be used is in a selected state within the first information display area. In this way, the purpose of performing an additional purchase by using an object displayed on the object display page can be realized, which is beneficial to improving the diversity of additional purchase selections and further improving the user experience.

[0118] Actually, in order to further improve the user experience, the embodiments of the present application further provide a possible implementation form of the above information display method. In this implementation form, the information display method may further include step 31 below in addition to all or part of the above steps. The execution time of step 31 is later than the execution time of S3 above, or later than the execution time of step 22 above.

[0119] Step 31: In response to a trigger operation on a third control on the object display page, generate and display an order form for the object.

[0120] The third control is used in the ordering process of the selected object on the object display page, and the embodiments of the present application do not limit the third control. For example, it may be the control 704 in FIG. 7.

[0121] In addition, the embodiments of the present application do not limit the embodiment of the "trigger operation on the third control in the object display page" in step 31 above. For example, it may specifically be a tap operation.

[0122] The above-mentioned "order form of the object" is used to display the settlement status of the object in the selected state on the object display page, and the embodiments of the present application do not limit the order form of the object. For example, it can be implemented using any conventional or future order form.

[0123] As can be seen from the related content of step 31 above, for the client used by the target user, when the client is displaying the object display page, after the client receives a trigger operation (for example, a tap operation) on the third control in the object display page, it generates and displays an order form of the object. As a result, the order form of the object can display the settlement status of the object in the selected state on the object display page, so that the target user can then perform the payment process of the resource based on the order form of the object.

[0124] Note that the embodiments of the present application do not limit the application scenarios of the above information display method. For example, it can be applied to some video display scenarios (such as video display scenarios of live videos or short videos, etc.). Also, when the information display method is applied to these video display scenarios, S1 above may specifically be to respond to a trigger operation on the sixth control on the video display page and display the object display page. The video display page is used to display one video data (such as live video data or short video data), and the embodiments of the present application do not limit the video display page. For example, it may be a live video page (such as page 900 shown in FIG. 9). The sixth control is used to trigger the display process for the object display page, and the embodiments of the present application do not limit the sixth control. For example, it may be control 902 in FIG. 9.

[0125] Note that in order to further improve the user experience, some discount display information (such as "You will get a discount if you make an additional purchase", "You will get a 50 yuan discount when purchasing 500 yuan or more", "You will get a 50 yuan discount when purchasing an additional 160 yuan", "This order will get a 10 yuan discount and you will get a 50 yuan discount when purchasing an additional 160 yuan", "This order will get a 50 yuan discount", etc.) for some objects displayed on the object display page may be displayed in the surrounding area of the sixth control (such as area 901 in FIG. 9). Also, the discount display information can usually be determined based on the account information of the target user (such as whether it is a new user or not) and the states of some objects displayed on the object display page (such as whether they are in a selected state or not). Also, the embodiments of the present application do not limit the determination process of the discount display information. For example, it can be implemented by any conventional or future method capable of determining the discount display information.

[0126] Actually, in order to further improve the user experience, the embodiments of the present application further provide possible embodiments of the above object display page. Under this embodiment, the object display page may include at least one of first discount description information (for example, the discount information shown in area 1001 of FIG. 10), second discount description information (for example, the discount information shown in area 1002 of FIG. 10, the discount information shown in area 1101 of FIG. 11, or the discount information shown in area 1201 of FIG. 12), and third discount description information (for example, the discount information shown in area 1202 of FIG. 12).

[0127] The first discount description information is used to describe the resource discount policy for an object on the above object display page, and the display position of the first discount description information is within the display area of the object on the object display page. For example, the first discount description information may be the discount information shown in area 1001 of FIG. 10, whereby the first discount description information can indicate the resource discount policy for product 5 on the object display page.

[0128] The second discount description information is used to describe the resource discount policy corresponding to the account information of the above target user. For example, when the account information of the target user indicates that the target user is a new account, the second discount description information may be the new user discount information shown in area 1002 of FIG. 10, the new user discount information shown in area 1101 of FIG. 11, or the new user discount information shown in area 1201 of FIG. 12.

[0129] In fact, since some resource discount policies are usually timely, the second discount description information can change over time to further improve the user experience. For example, when some resource discount policies are about to expire, the second discount description information can be switched from one state to another (for example, switched from the discount information shown in area 1002 of FIG. 10 to the discount information shown in area 1101 of FIG. 11), so that the state after switching can better represent these resource discount policies that are about to expire.

[0130] In fact, in response to the selection operations of the user on some objects in the object display page, the user may be able to enjoy a certain resource discount policy, and may also need to make additional purchases to enjoy a certain resource discount policy. Therefore, to further improve the user experience, the second discount description information can change along with the selection operations of the user on some objects in the object display page. For example, when the user selects a second object (for example, product 1 shown in FIG. 12) on the object display page, the second discount description information can be updated based on the resource value characterization data of the second object, so that the updated second discount description information (for example, the discount information shown in area 1201 of FIG. 12) can represent the discount state of the second object.

[0131] The third discount description information is used to describe the discount states of some objects in the selected state on the object display page (for example, the character string "You get a discount of ¥50" shown in area 1202 of FIG. 12), and the display position of the third discount description information is within the third information display area. For example, the third discount description information may be the character string "You get a discount of ¥50" shown in area 1202 of FIG. 12.

[0132] As can be seen from the content of the above six paragraphs, for the client used by the target user, when the client is displaying an object display page (for example, page 1000 shown in FIG. 10, page 1100 shown in FIG. 11, or page 1200 shown in FIG. 12), discount information can be displayed in a plurality of areas of the object display page, whereby the target user can better understand the available resource discount policy, and in this way, the user experience can be effectively improved.

[0133] Based on the information display method according to the embodiments of the present application, the embodiments of the present application further provide an information display device, which will be interpreted and described below with reference to FIG. 13. FIG. 13 is a structural schematic diagram of the information display device according to the embodiments of the present application. It should be noted that for the technical details of the information display device according to the embodiments of the present application, reference may be made to the relevant content of the above information display method.

[0134] As shown in FIG. 13, the information display device 1300 according to the embodiments of the present application includes a first display unit 1301, a first determination unit 1302, and a second display unit 1303. The first display unit 1301 is used to display an object display page including a first information display area. After receiving a selection operation on the target object in the first information display area, when the first determination unit 1302 determines that a preset display condition is met based on the resource value characterization data of the target object and the description information of the discount for the usage target, it is used to display a second information display area on the object display page. The second information display area includes additional purchase objects for the usage target. The resource value characterization data of the additional purchase objects for the usage target meets the resource conditions of the usage target, and the resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target. The second display unit 1303 is used to respond to a trigger operation on the additional purchase object for the usage target and display the additional purchase object for the usage target in the first information display area. The additional purchase object for the usage target is in a selected state within the first information display area.

[0135] Under a possible embodiment, specifically, the second display unit 1303 is used to respond to a trigger operation on the additional purchase object for the usage target, display the additional purchase object for the usage target in the first information display area, and cancel the display of the second information display area on the object display page.

[0136] Under a possible embodiment, the object display page further includes a third information display area. Specifically, the second display unit 1303 Responsive to a trigger operation on the additional purchase object for the usage target, placing and displaying the additional purchase object for the usage target in the first information display area, and used to update the display content of the third information display area, the display content includes a target resource value, and the target resource value is updated based on the resource value characterization data of the target object, the resource value characterization data of the additional purchase object for the usage target, and the description information of the discount for the usage target.

[0137] Under a possible embodiment, specifically, the second display unit 1303 is responsive to a trigger operation on the additional purchase object for the usage target, places and displays the additional purchase object for the usage target in the first information display area, and is used to display first prompt information on the object display page, where the first prompt information is that the sum of the resource value characterization data of the target object and the resource value characterization data of the additional purchase object for the usage target reaches the discount threshold resource value in the description information of the discount for the usage target, and / or is used to present the resource discount description content in the description information of the discount for the usage target, and when a preset disappearance condition is satisfied, cancels the display of the first prompt information on the object display page.

[0138] Under a possible embodiment, the second information display area further includes a first control corresponding to the additional purchase object for the usage target. Specifically, the second display unit 1303 is responsive to a trigger operation on the first control corresponding to the additional purchase object for the usage target and is used to place and display the additional purchase object for the usage target in the first information display area.

[0139] Under a possible embodiment, the second information display area includes at least one candidate additional purchase object, and the candidate additional purchase object is determined based on the resource value characterization data of the target object and the description information of the discount for the usage target, and the at least one candidate additional purchase object includes the additional purchase object for the usage target.

[0140] Under a possible embodiment, the second information display area further includes a second control, The information display device 1300 further includes a third display unit and a fourth display unit, The third display unit is used to display an additional purchase object aggregation page on the object display page in response to a trigger operation on the second control after displaying the second information display area on the object display page. The additional purchase object aggregation page includes at least one candidate additional purchase object, and the at least one candidate additional purchase object includes the additional purchase object for the usage target. The fourth display unit is used to cancel the display of the additional purchase object aggregation page on the object display page and cancel the display of the second information display area on the object display page in response to a selection operation on a target additional purchase object among the at least one candidate additional purchase object, and place the target additional purchase object in the first information display area for display. The target additional purchase object is in a selected state within the first information display area.

[0141] Under a possible embodiment, the historical operation information of the additional purchase object for the usage target meets a first information condition, and the first information condition is that the historical operation information indicates that the number of operations on the additional purchase object for the usage target has reached a preset number threshold. Or, The interaction description information of the additional purchase object for the usage target satisfies the second information condition, and the second information condition is that the ratio of the number of order operations for the additional purchase object for the usage target to the number of operations for the additional purchase object for the usage target reaches a preset ratio threshold as indicated by the interaction description information.

[0142] Under a possible embodiment, the object display page further includes a third control, The information display device 1300 further includes a fifth display unit used to generate and display an order form for an object in response to a trigger operation on the third control.

[0143] Under a possible embodiment, the object display page is an order target page, and the first information display area is used to display at least one order target object.

[0144] As can be seen from the related content of the information display device 1300, for the information display device 1300 according to the embodiment of the present application, when the information display device 1300 is displaying an object display page (for example, a page to be ordered), and the object display page includes a first information display area (that is, a display area for at least one object to be ordered), after the information display device 1300 receives a selection operation on a target object (for example, the first object to be ordered) in the first information display area, if it is determined that a preset display condition is reached based on the resource value characterization data of the target object and the description information of the discount for the target of use, it can be determined that the resource value characterization data of the target object has not reached the discount threshold resource value in the description information of the discount for the target of use. Therefore, the information display device 1300 displays a second information display area on the object display page, and thereby the second information display area can provide one or more additional purchase objects. Then, after the information display device 1300 receives a trigger operation on the additional purchase object for the target of use in the second information display area, the additional purchase object for the target of use is placed and displayed in the first information display area, so that the additional purchase object for the target of use is in a selected state within the first information display area. As a result, the sum of the resource value characterization data of the two objects in the selected state in the first information display area can reach the discount threshold resource value in the description information of the discount for the target of use. Furthermore, subsequently, the description information of the discount for the target of use can be used to participate in the ordering process for these two objects, thus effectively simplifying the process of additional purchase of objects. In this way, the user can determine the additional purchase object in a relatively short time, thereby effectively improving the additional purchase efficiency of the user. Moreover, the object purchase experience of the user (especially the additional purchase experience of the object) can be effectively improved.

[0145] In addition, since the resource value characterization data of the additional purchase object for the usage target satisfies the resource conditions of the usage target, and the resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target, the sum of the resource value characterization data of the additional purchase object for the usage target and the resource value characterization data of the target object can satisfy the discount threshold resource value in the description information of the discount for the usage target. Thereby, when the user purchases the additional purchase object for the usage target and the target object simultaneously, the user can use the resource discount policy described in the description information of the discount for the usage target. Furthermore, the user can purchase as many objects as possible with as little resource value as possible, which is beneficial for improving the user's object purchase experience in this way.

[0146] In addition, the embodiments of the present application further provide an electronic device, the device includes a processor and a memory, the memory is used to store instructions or computer programs, and the processor is used to execute the instructions or computer programs in the memory to cause the electronic device to execute any embodiment of the information display method according to the embodiments of the present application.

[0147] Referring to FIG. 14, a structural schematic diagram of an electronic device 1400 suitable for implementing the embodiments of the present disclosure is shown. The terminal devices in the embodiments of the present disclosure may include mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Tablet Personal Computers), PMPs (Portable Multimedia Players), in-vehicle terminals (such as in-vehicle navigation terminals), etc., and fixed terminals such as digital TVs and desktop computers, but are not limited thereto. The electronic device shown in FIG. 14 is only an example and should not limit the functions and usage ranges of the embodiments of the present disclosure.

[0148] As shown in FIG. 14, the electronic device 1400 may include a processing device (e.g., a central processor, a graphics processor, etc.) 1401, and the electronic device 1400 can execute various appropriate operations and processes based on a program stored in a read-only memory (ROM) 1402 or a program loaded from a storage device 1408 into a random access memory (RAM) 1403. Various programs and data necessary for the operation of the electronic device 1400 are further stored in the RAM 1403. The processing device 1401, the ROM 1402, and the RAM 1403 are connected to each other via a bus 1404. An input / output (I / O) interface 1405 is also connected to the bus 1404.

[0149] Normally, an input device 1406 including, for example, a touch panel, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc., an output device 1407 including, for example, a liquid crystal display (LCD), a speaker, an oscillator, etc., a storage device 1408 including, for example, a magnetic tape, a hard disk, etc., and a communication device 1409 can be connected to the I / O interface 1405. The communication device 1409 can permit the electronic device 1400 to perform wireless or wired communication with other devices and exchange data. Although FIG. 14 shows an electronic device 1400 having various devices, it should be understood that it is not required to implement or include all the shown devices. Alternatively, more or fewer devices can be implemented or included.

[0150] In particular, according to the embodiments of the present disclosure, the above-described process described with reference to the flowchart may be implemented as a computer software program. For example, the embodiments of the present disclosure include a computer program product, which includes a computer program mounted on a non-transitory computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 1409, or installed from the storage device 1408, or installed from the ROM 1402. When the computer program is executed by the processing device 1401, it executes the above-described functions defined in the method of the embodiments of the present disclosure.

[0151] The electronic device according to the embodiments of the present disclosure belongs to the same inventive concept as the method according to the above embodiments. Technical details not described in detail in this embodiment may be referred to the above embodiments, and this embodiment has the same beneficial effects as the above embodiments.

[0152] The embodiments of the present application further provide a computer-readable medium, on which instructions or a computer program are stored, and when the instructions or the computer program operate on a device, they cause the device to execute any one of the embodiments of the information display method according to the embodiments of the present application.

[0153] Note that the computer-readable medium of the present disclosure may be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of the computer-readable storage medium may include, but are not limited to, an electrical connection having one or more conductors, a portable computer magnetic disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact magnetic disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, the computer-readable storage medium may be any tangible medium that includes or stores a program, and the program may be used in an instruction execution system, apparatus, or device, or in combination therewith. In the present disclosure, the computer-readable signal medium may be included in a baseband or may be a data signal propagated as part of a carrier wave, in which computer-readable program code is carried. The data signal propagated in this way can use multiple forms including, but not limited to, electromagnetic signals, optical signals, or any suitable combination thereof. The computer-readable signal medium may be any computer-readable medium other than the computer-readable storage medium, and the computer-readable signal medium can transmit, propagate, or transmit a program used in an instruction execution system, apparatus, or device, or in combination therewith. The program code included in the computer-readable medium can be transmitted through any suitable medium including, but not limited to, wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0154] In some embodiments, the client and the server can communicate using any currently known or future-developed network protocol, such as HTTP (Hyper Text Transfer Protocol), and can be connected to digital data communication in any form or medium (e.g., communication network). Examples of communication networks include local area networks ("LAN"), wide area networks ("WAN"), networks of networks (e.g., the Internet) and end-to-end networks (e.g., ad hoc end-to-end networks), and any network currently known or future-developed.

[0155] The computer-readable medium may be included in the electronic device, or may exist alone without being assembled into the electronic device.

[0156] One or more programs are loaded on the computer-readable medium, and when the one or more programs are executed by the electronic device, the electronic device can execute the above method.

[0157] Computer program code for performing the operations of the present disclosure can be created in one or more programming languages or combinations thereof, where the programming languages include, but are not limited to, object-oriented programming languages such as Java®, Smalltalk, and C++, and further include conventional procedural programming languages such as the "C" language or similar programming languages. The program code may be executed entirely on a user computer, partially on a user computer, executed as a single independent software package, partially on a user computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user computer via any type of network including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., connected via the Internet using an Internet service provider).

[0158] Flowcharts and block diagrams in the drawings illustrate the possible system structures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. Here, each box in a flowchart or block diagram can represent a module, block segment, or part of code, and the module, block segment, or part of code includes one or more executable instructions for implementing a given logic function. Note that in some alternative implementations, the functions assigned to the boxes may occur in a different order than the order shown in the drawings. For example, two consecutively shown boxes may actually be executed substantially in parallel, and they may also be executed in reverse order, which is determined by the functions involved. Note that each box in the block diagram and / or flowchart, and combinations of boxes in the block diagram and / or flowchart, may be implemented by a system based on dedicated hardware for performing a given function or operation, or may be implemented by a combination of dedicated hardware and computer instructions.

[0159] The units described in the embodiments of the present disclosure may be implemented in software or in hardware. The name of a unit / module does not limit the unit itself in some cases.

[0160] In this specification, at least some of the functions described above may be executed by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that can be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), system on chips (SOCs), and complex programmable logic devices (CPLDs), etc.

[0161] In the context of the present disclosure, a machine-readable medium may be a tangible medium that includes or stores a program, the program being used by, or used in combination with, an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination thereof. More specific examples of the machine-readable storage medium include electrical connections by one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fibers, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination thereof.

[0162] It should be noted that each embodiment in this specification is described step by step. Each embodiment focuses on explaining the differences from other embodiments, and the same or similar parts between each embodiment may be referred to each other. For the system or apparatus disclosed in the embodiment, since it corresponds to the method disclosed in the embodiment, it is briefly described, and the relevant parts may refer to the description of the method.

[0163] As should be understood, in the present application, "at least one (item)" refers to one or more, and "a plurality" refers to two or more. "And / or" is used to describe the relationship of related objects, indicating that three relationships can exist. For example, "A and / or B" can indicate three situations: only A exists, only B exists, and both A and B exist simultaneously. A and B may be in the singular form or the plural form. The symbol " / " generally indicates that the related objects before and after are in an "or" relationship. "At least one (item) of the following" or similar expressions refer to any combination of these items, including any combination of one item or multiple items. For example, at least one (item) of a, b, or c can indicate a, b, c, "a and b", "a and c", "b and c", or "a, b, and c", and a, b, c may be single or multiple.

[0164] It should be noted that in this specification, relational terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply the existence of any actual relationship or order between these entities or operations. Also, the term "comprising", "including" or any other variation is intended to cover non-exclusive inclusion, whereby a process, method, article or device comprising a series of elements includes not only those elements but also other elements not expressly listed or further includes elements inherent to such a process, method, article or device. In the absence of further limitations, an element limited by the phrase "comprising one of..." does not exclude the further presence of another identical element in the process, method, article or device comprising said element.

[0165] The steps of a method or algorithm described with reference to the embodiments disclosed in this specification can be directly implemented by hardware, a software module executed by a processor, or a combination of both. The software module can be disposed in a random access memory (RAM), memory, read-only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, register, hard disk, removable disk, CD-ROM, or any other form of storage medium known in the art.

[0166] Based on the above description of the disclosed embodiments, those skilled in the art can implement or use the present application. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein can be implemented in other embodiments without departing from the spirit or scope of the present application. Therefore, the present application is not limited to these embodiments shown in this specification, but rather conforms to the broadest scope consistent with the principles and novel features disclosed herein.

Claims

1. An information display method, comprising: displaying an object display page including a first information display area; after receiving a selection operation on a target object in the first information display area, if it is determined that a preset display condition is met based on the resource value characterization data of the target object and the description information of the discount for the usage target, displaying a second information display area on the object display page, wherein the second information display area includes additional purchase objects for the usage target, the resource value characterization data of the additional purchase objects for the usage target meets the resource conditions of the usage target, and the resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target; responding to a trigger operation on the additional purchase object for the usage target, and displaying the additional purchase object for the usage target in the first information display area, wherein the additional purchase object for the usage target is in a selected state within the first information display area. The information display method includes the above steps.

2. The step of, in response to a trigger operation on the additional purchase object for the usage target, displaying the additional purchase object for the usage target in the first information display area includes: responding to a trigger operation on the additional purchase object for the usage target, displaying the additional purchase object for the usage target in the first information display area, and canceling the display of the second information display area on the object display page. The method according to Claim 1 includes the above steps.

3. The object display page further includes a third information display area, The step of, in response to a trigger operation on the additional purchase object for the usage target, displaying the additional purchase object for the usage target in the first information display area includes: responding to a trigger operation on the additional purchase object of the usage target, placing the additional purchase object of the usage target in the first information display area and displaying it, and updating the display content of the third information display area, the display content includes a target resource value, and the target resource value is updated based on the resource value characterization data of the target object, the resource value characterization data of the additional purchase object of the usage target, and the description information of the discount of the usage target. The method according to claim 1.

4. The step of, in response to a trigger operation on the additional purchase object of the usage target, placing the additional purchase object of the usage target in the first information display area and displaying it is a step of, in response to a trigger operation on the additional purchase object of the usage target, placing the additional purchase object of the usage target in the first information display area and displaying it, and displaying first prompt information on the object display page, where the first prompt information is used to indicate that the sum of the resource value characterization data of the target object and the resource value characterization data of the additional purchase object of the usage target has reached the discount threshold resource value in the description information of the discount of the usage target, and / or to present the resource discount description content in the description information of the discount of the usage target. When a preset disappearance condition is satisfied, canceling the display of the first prompt information on the object display page. The method according to claim 1.

5. The second information display area further includes a first control corresponding to the additional purchase object of the usage target. The step of, in response to a trigger operation on the additional purchase object of the usage target, placing the additional purchase object of the usage target in the first information display area and displaying it is a step of, in response to a trigger operation on the first control corresponding to the additional purchase object of the usage target, placing the additional purchase object of the usage target in the first information display area and displaying it. The method according to claim 1.

6. The second information display area includes at least one candidate additional purchase object, and the candidate additional purchase object is determined based on the resource value characterization data of the target object and the description information of the discount for the target user, and the method according to claim 1, wherein the at least one candidate additional purchase object includes an additional purchase object for the target user.

7. The second information display area further includes a second control, After the step of displaying the second information display area on the object display page, the method includes: responding to a trigger operation on the second control, and displaying an additional purchase object aggregation page on the object display page, where the additional purchase object aggregation page includes at least one candidate additional purchase object, and the at least one candidate additional purchase object includes an additional purchase object for the target user; and responding to a selection operation on a target additional purchase object among the at least one candidate additional purchase objects, canceling the display of the additional purchase object aggregation page on the object display page, canceling the display of the second information display area on the object display page, and placing and displaying the target additional purchase object in the first information display area, where the target additional purchase object is in a selected state within the first information display area. The method according to claim 1 further includes the above steps.

8. The historical operation information of the additional purchase object for the target user satisfies a first information condition, and the first information condition is indicated by the historical operation information that the number of operations on the additional purchase object for the target user has reached a preset number threshold. Or The interaction description information of the additional purchase object for the target user satisfies a second information condition, and the second information condition is indicated by the interaction description information that the ratio of the number of order operations on the additional purchase object for the target user to the number of operations on the additional purchase object for the target user has reached a preset ratio threshold. The method according to claim 1.

9. The object display page further includes a third control, after the step of placing and displaying the additional purchase object for the usage target in the first information display area, the method further includes the step of generating and displaying an order form for the object in response to a trigger operation on the third control. The method according to claim 1. **Claim 10** The object display page is a page for ordering, and the first information display area is used to display at least one object for ordering. The method according to claim 1. **Claim 11** An information display device, including a first display unit, a first determination unit, and a second display unit, the first display unit is used to display an object display page including a first information display area, after the first determination unit receives a selection operation on a target object in the first information display area, if it is determined that a preset display condition is reached based on the resource value characterization data of the target object and the description information of the discount for the usage target, the first determination unit is used to display a second information display area on the object display page. The second information display area includes additional purchase objects for the usage target. The resource value characterization data of the additional purchase objects for the usage target satisfies the resource conditions of the usage target. The resource conditions of the usage target are determined based on the resource value characterization data of the target object and the description information of the discount for the usage target. The second display unit is used to place and display the additional purchase object for the usage target in the first information display area in response to a trigger operation on the additional purchase object for the usage target. The additional purchase object for the usage target is in a selected state within the first information display area. An information display device. **Claim 12** An electronic device, including a processor and a memory, the memory is used to store instructions or computer programs, The processor is used to cause the electronic device to execute the method according to any one of claims 1 to 10 by executing the instruction or computer program in the memory.

13. A computer-readable medium having an instruction or a computer program stored therein, wherein when the instruction or the computer program operates on a device, the device is caused to execute the method according to any one of claims 1 to 10.

14. A computer program product including a computer program mounted on a non-transitory computer-readable medium, the computer program including program code for executing the method according to any one of claims 1 to 10.

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