Presentation device, presentation method, and presentation program

Abstract

To provide a presentation device, a presentation method and a presentation program for presenting information on a hot advertisement attracting public attention.SOLUTION: The presentation device 1 according to the present application includes a collection unit 12a, a determination unit 12b, and a presentation unit 12c. The collection unit 12a collects information on the advertisement selected by the user among the displayed advertisements. The determination unit 12b determines the rank of each advertisement based on the collected information related to the advertisement. The presenting unit 12c presents the advertisement according to the determined rank.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to a presentation device, a presentation method, and a presentation program. [Background technology]

[0002] Generally, advertisements are displayed in a portion of a site that provides users with content such as news (see, for example, Patent Document 1). Since advertisements are information that can reflect current trends, they can be meaningful information in addition to the content of the main column. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2012-141682 Summary of the Invention [Problem to be solved by the invention]

[0004] However, the above-mentioned conventional techniques have room for further improvement in terms of identifying hot advertisements that are attracting public attention. For example, even if advertisement display reflects the advertiser's intentions, it is difficult to say that it reflects public reaction.

[0005] The present application has been made in view of the above, and aims to provide a presentation device, a presentation method, and a presentation program for presenting information on hot advertisements that are attracting public attention. [Means for solving the problem]

[0006] The presentation device according to the present application is characterized by comprising a collection unit that collects information regarding an advertisement selected by a user from among the displayed advertisements, a determination unit that determines the ranking of each advertisement based on the collected information regarding the advertisements, and a presentation unit that presents the advertisements according to the determined ranking. [Effects of the Invention]

[0007] According to one aspect of the embodiment, it is possible to provide information on hot advertisements that are attracting public attention. [Brief explanation of the drawings]

[0008] [Figure 1] FIG. 1 is a diagram illustrating an example of a presentation process according to the embodiment. [Figure 2] FIG. 2 is a diagram illustrating an example of the configuration of the presentation device according to the embodiment. [Figure 3] FIG. 3 is a flowchart illustrating a presentation process performed by the presentation device according to the embodiment. [Figure 4] FIG. 4 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the presentation device according to the embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0009] Hereinafter, a detailed description will be given of a presentation device, a presentation method, and a presentation program (hereinafter referred to as an "embodiment") according to the present application, with reference to the drawings. Note that the presentation device, the presentation method, and the presentation program according to the present application are not limited to the embodiment. Furthermore, the same components in the following embodiments are denoted by the same reference numerals, and duplicated descriptions will be omitted.

[0010] (Embodiment) [1. Presentation Processing] First, an example of a presentation process according to an embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram illustrating an example of the presentation process according to an embodiment. The presentation process for presenting a ranking of advertisements is performed by a presentation device according to an embodiment.

[0011] For example, when a user selects and clicks on an advertisement displayed on a news site, the user is directed to the landing page of the advertiser of that advertisement. The presentation device collects information about the advertisement selected by the user, such as the CTR (Click Through Rate) of the advertisement, determines the ranking of each advertisement, and presents the advertisement ranking.

[0012] In the example shown in Figure 1, an advertisement ranking is displayed in a predetermined area a on a news site. For example, the product "XXX" from advertiser "Company A" is displayed in first place. Here, the click-through rate of each advertisement is collected as information about the advertisement, and the advertised product and advertiser are presented in ascending order of click-through rate as the advertisement ranking.

[0013] The presentation device may determine the ranking using the number of selections made by the user, such as the number of clicks or taps, instead of the click rate as information about the advertisement.

[0014] The presentation device may also present a ranking of advertisements for multiple products of an advertiser designated by the operator, or a ranking of advertisements for products in a category designated by the operator.

[0015] The presentation device may also aggregate information about advertisements for each attribute of the user, such as age and gender, and present a ranking. Alternatively, the presentation device may aggregate information about advertisements selected by users in the target demographic of the advertisement and present a ranking. The presentation device may aggregate information about advertisements for which the attribute of the logged-in viewing user is the target demographic and present a ranking. For example, if the site viewer is a woman in her late twenties, the presentation device may present a ranking of advertisements whose target demographic is women in their late twenties.

[0016] The presentation device may also present an advertisement ranking of products related to a search keyword entered by an operator, or an advertisement ranking of products highly related to hot content that is currently attracting public attention and that is displayed on a website.

[0017] The presentation device may also accept conditions for advertisers whose advertisements can be presented. For example, the device may present an advertisement ranking for the top advertisements of one company per industry. Alternatively, the device may not present an advertisement ranking for only one industry. Alternatively, advertisers that do not present advertisements across different industries, such as a car manufacturer and a sake brewery manufacturer, may be specified.

[0018] Furthermore, the presentation device may display multiple different types of rankings in parallel, such as a click rate ranking, a tap count ranking, a ranking for women in their twenties, etc. Furthermore, the type of ranking does not need to be clearly indicated.

[0019] The display device may also display an advertisement ranking for each of a plurality of advertisement slots set on the site. The display device may also display a promotional slot, for example, for which an advertiser bears a separate cost, in addition to the normal advertisement ranking slot, and may display an advertisement ranking within the promotional slot.

[0020] In this way, the presentation device presents advertisement rankings, making it possible to grasp information about hot advertisements that are attracting public attention.

[0021] 2. Configuration of the Presentation Device Next, the above-mentioned presentation device will be described with reference to Fig. 2. Fig. 2 is a diagram showing an example of the configuration of the presentation device 1 according to the embodiment. As shown in Fig. 2, the presentation device 1 includes an input / output unit 11, a control unit 12, and a storage unit 13.

[0022] (Regarding input / output unit 11) The input / output unit 11 is realized by an input device such as a microphone, a camera, a keyboard, or a mouse, and an output device such as a display or a printer. To the input / output unit 11, for example, instructions and operations by a user are input.

[0023] In addition, the presentation device 1 may have a communication unit (not shown) realized by a NIC (Network Interface Card) or the like, and may send and receive information via the communication unit between a terminal device 100 used by a user and equipped with a microphone, camera, display, etc., or an external server, etc.

[0024] (Regarding the storage unit 13) The storage unit 13 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in Fig. 2, the storage unit 13 stores advertisement information 13a.

[0025] (Regarding advertising information 13a) The advertisement information 13a includes information about advertisements selected by many users who browse the site. For example, it includes the number of clicks, taps, or other selections of advertisements selected by users on a site such as a news site during a predetermined period. The advertisement information may also include the click rate, i.e., the ratio of the number of selections to the total number of times the advertisement was displayed on the site.

[0026] (Regarding the control unit 12) The control unit 12 is a controller, and is realized by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) using RAM as a work area to execute various programs (corresponding to an example of a presentation program) stored in a storage device inside the presentation device 1. The control unit 12 is also realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

[0027] As shown in FIG. 2, the control unit 12 has a collection unit 12a, a determination unit 12b, and a presentation unit 12c, and realizes or executes the functions and actions of the presentation process described below.

[0028] (Regarding the collection unit 12a) The collection unit 12a collects in advance information about advertisements selected by users from among the displayed advertisements. For example, the collection unit 12a collects information about advertisements selected by a large number of users during a predetermined period from a server that manages site history information, etc. The collection unit 12a also stores the collected information about advertisements selected by users in the storage unit 13 as advertisement information 13a. The collection unit 12a may transfer the collected information about advertisements to the subsequent determination unit 12b without storing it in the storage unit 13.

[0029] For example, the collection unit 12a collects, as information about the advertisement, at least one of the number of times the advertisement was selected by users or the ratio of the number of times the advertisement was selected by users to the number of times the advertisement was displayed. For example, as described above, the collection unit 12a collects the number of selections, such as the number of clicks or taps, of advertisements selected by users on a site such as a news site during a predetermined period. Alternatively, the collection unit 12a may collect, as information about the advertisement, a click rate, i.e., the ratio of the number of times the advertisement was selected by users to the total number of times the advertisement was displayed on the site.

[0030] (Regarding the determination unit 12b) The determination unit 12b determines the ranking of each advertisement based on the collected information about the advertisement. For example, the determination unit 12b determines the ranking of each advertisement in descending order of click rate, such as "XX from Company A" in first place, "XXX from Company B" in second place, etc.

[0031] The determination unit 12b may determine the ranking of each advertisement for each advertiser. For example, when an operator specifies an advertiser via the input / output unit 11 or the terminal device 100, the determination unit 12b may determine the ranking of advertisements for multiple products of the specified advertiser.

[0032] Alternatively, the determination unit 12b may determine the ranking of each advertisement for each product category of the advertisement target. For example, when an operator specifies a product category such as "cars" or "beer" via the input / output unit 11 or the terminal device 100, the determination unit 12b may determine the ranking of advertisements for products in the specified category.

[0033] Furthermore, the determination unit 12b may determine the ranking of each advertisement for each user attribute. In this case, the collection unit 12a collects information on user attributes. For example, the collection unit 12a collects information on attributes such as the age and gender of the logged-in user along with information on advertisements. Then, the determination unit 12b tally up the information on advertisements for each user attribute and determine the ranking of each advertisement.

[0034] Furthermore, the determination unit 12b may determine the ranking of each advertisement when it is selected by a user in a target demographic set for each advertisement. For example, the determination unit 12b may aggregate information about advertisements for which the attributes of the selected user are the target demographic of the advertisement, and determine the ranking of each advertisement. The determination unit 12b may also aggregate information about advertisements for which the attributes of the logged-in user are the target demographic, and determine the ranking of each advertisement. For example, when the site viewer is a woman in her late twenties, the determination unit 12b may determine the ranking of advertisements for which women in their late twenties are the target demographic.

[0035] The determination unit 12b may also determine the ranking of each advertisement related to the search keyword. In this case, the collection unit 12a further acquires the operator's search keyword. For example, the operator identifies a keyword from content displayed on the site and inputs it as the search keyword. The collection unit 12a acquires the search keyword input by the operator via the input / output unit 11 or the terminal device 100. Then, the determination unit 12b determines the ranking of each advertisement for advertisements for products related to the keyword in conjunction with the operator's search keyword. This allows the ranking of advertisements for products that are highly relevant to information in which the operator is interested, among hot content that is attracting public attention and displayed on the site, to be determined.

[0036] Furthermore, the determination unit 12b may determine the ranking of each advertisement for advertisements that satisfy predetermined conditions for the advertiser. For example, the determination unit 12b accepts conditions for the advertiser of the presentable advertisement. Examples of the conditions for the advertiser include processing the advertisement of the top company for each industry of the advertiser, or processing advertisements for multiple industries and not determining the ranking of advertisements for only one industry. Alternatively, a combination of industries that are not processed simultaneously, such as a car manufacturer and a sake brewery manufacturer, may be specified.

[0037] (Regarding the presentation unit 12c) The presentation unit 12c presents advertisements according to the determined ranking. For example, the presentation unit 12c presents the determined ranking of each advertisement on the terminal device 100 used by the user. Specifically, as shown in FIG. 1, for example, the presentation unit 12c presents advertisers and products in a predetermined area a in ascending order of the determined ranking of the advertisement. The presentation unit 12c may also present an up arrow for advertisements whose ranking has increased since the previous determination result, and a down arrow for advertisements whose ranking has decreased. Furthermore, the presentation unit 12c may embed and display links in the display of each advertiser and product, allowing access to the respective landing pages.

[0038] Furthermore, the presentation unit 12c may present the rankings of the advertisements in parallel according to the rankings determined by a plurality of different methods. For example, the presentation unit 12c may present three different rankings, such as a click rate ranking, a tap count ranking, and a ranking for women in their twenties, in the area a illustrated in FIG. 1. The presentation unit 12c does not need to clearly indicate the types of the various rankings.

[0039] The presentation unit 12c may also present an advertisement ranking for each of a plurality of advertisement frames set on the site. The presentation unit 12c may also present a promotion frame, for example, for which an advertiser bears a separate cost, in addition to the normal advertisement ranking frame, and may present an advertisement ranking within the promotion frame.

[0040] [3. Processing Procedure] Next, a processing procedure executed by the presentation device 1 according to the embodiment will be described with reference to Fig. 3. Fig. 3 is a flowchart showing a presentation processing procedure executed by the presentation device 1 according to the embodiment.

[0041] 3, in the presentation device 1, the collection unit 12a collects in advance information on advertisements selected by users from among the displayed advertisements (step S1). For example, the collection unit 12a collects information on advertisements selected by many users during a predetermined period from a server that manages site history information, etc.

[0042] Next, the determination unit 12b determines the ranking of each advertisement based on the collected information about the advertisement (step S2). For example, the determination unit 12b determines the ranking of each advertisement in descending order of click rate.

[0043] Then, the presenting unit 12c presents the advertisements in accordance with the determined ranking (step S3). For example, the presenting unit 12c presents the advertisers and products to the terminal device 100 in ascending order of the determined ranking of the advertisements. This completes a series of presentation processes.

[0044] [4. Effects] As described above, the presentation device 1 according to the embodiment includes a collection unit 12a, a determination unit 12b, and a presentation unit 12c. The collection unit 12a collects information about advertisements selected by users from among the displayed advertisements. The determination unit 12b determines the ranking of each advertisement based on the collected information about the advertisements. The presentation unit 12c presents the advertisements according to the determined ranking. This enables the presentation device 1 to present to the operator a ranking of advertisements that are attracting attention from a large number of users. Therefore, the presentation device 1 can present information about hot advertisements that are attracting public attention.

[0045] In addition, in the presentation device 1 according to the embodiment, the collection unit 12a collects, as information about the advertisement, at least one of the number of times the advertisement was selected by users and the ratio of the number of times the advertisement was selected by users to the number of times the advertisement was displayed, thereby enabling the presentation device 1 to present information about advertisements that are attracting a lot of attention from users in the world.

[0046] Furthermore, in the presentation device 1 according to the embodiment, the determination unit 12b may determine the ranking of each advertisement for each advertiser, thereby enabling the presentation device 1 to present information on advertisements of advertisers that the operator is paying attention to.

[0047] In addition, in the presentation device 1 according to the embodiment, the determination unit 12b may determine the ranking of each advertisement for each product category of the advertisement target, thereby enabling the presentation device 1 to present information on advertisements for product categories that the operator is paying attention to.

[0048] Furthermore, in the presentation device 1 according to the embodiment, the collection unit 12a further collects information on user attributes, and the determination unit 12b determines the ranking of each advertisement for each user attribute, thereby enabling the presentation device 1 to present more detailed information on hot advertisements that are attracting public attention.

[0049] In addition, in the presentation device 1 according to the embodiment, the determination unit 12b determines the ranking of each advertisement when the advertisement is selected by a user in a target demographic set for the advertisement. This enables the presentation device 1 to present more detailed information about hot advertisements that are attracting public attention.

[0050] Furthermore, in the presentation device 1 according to the embodiment, the collection unit 12a may further acquire the operator's search keywords, and the determination unit 12b may determine the ranking of each advertisement related to the search keywords, thereby enabling the presentation device 1 to present advertisement information according to the operator's interests.

[0051] Furthermore, in the presentation device 1 according to the embodiment, the determination unit 12b may determine the ranking of each advertisement that satisfies a predetermined condition for the advertiser. This enables the presentation device 1 to present advertisement information in a more practical manner.

[0052] Furthermore, in the presentation device 1 according to the embodiment, the presentation unit 12c may present the rankings of the advertisements in parallel according to the rankings determined by a plurality of different methods, thereby enabling the presentation device 1 to present information about a wider variety of advertisements.

[0053] [5. Hardware Configuration] The presentation device 1 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in Fig. 4. Fig. 4 is a hardware configuration diagram showing an example of the computer 1000 that realizes the functions of the presentation device 1 according to the embodiment. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

[0054] The CPU 1100 operates and controls each unit based on programs stored in the ROM 1300 or the HDD 1400. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, programs that depend on the hardware of the computer 1000, and the like.

[0055] The HDD 1400 stores programs executed by the CPU 1100, data used by such programs, etc. The communication interface 1500 receives data from other devices via the network N and sends it to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

[0056] The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse, via the input / output interface 1600. The CPU 1100 acquires data from the input devices via the input / output interface 1600. The CPU 1100 also outputs generated data to the output devices via the input / output interface 1600.

[0057] Media interface 1700 reads a program or data stored in recording medium 1800 and provides it to CPU 1100 via RAM 1200. CPU 1100 loads the program or data from recording medium 1800 onto RAM 1200 via media interface 1700 and executes the loaded program. Recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase Change Rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0058] For example, when the computer 1000 functions as the presentation device 1 according to the embodiment, the CPU 1100 of the computer 1000 executes programs loaded onto the RAM 1200 to realize the functions of the control unit 12. In addition, the HDD 1400 stores data in the storage unit 13. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, the CPU 1100 may obtain these programs from another device via the network N.

[0059] Although some of the embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be implemented in other forms that include the embodiments described in the Disclosure of the Invention section and that have undergone various modifications and improvements based on the knowledge of those skilled in the art.

[0060] [6. Other] Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

[0061] Furthermore, the components of each device shown in the figure are conceptual functional components and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

[0062] Furthermore, the processes described in the above-described embodiments can be combined as appropriate within the scope of not causing any contradiction in the process contents.

[0063] Furthermore, the above-mentioned "section, module, unit" can be read as "means" or "circuit," etc. For example, the collecting unit 12a can be read as collecting means or collecting circuit. [Explanation of symbols]

[0064] 1 Presentation device 11 Input / output section 12 Control Unit 12a Collection Section 12b Judgment part 12c presentation part 13 Storage section 13a Advertising information

Claims

1. a collection unit that collects information regarding an advertisement selected by a user from among the displayed advertisements; a determination unit that determines the ranking of each advertisement based on the collected information about the advertisement; a presentation unit that presents the advertisement in accordance with the determined ranking; A presentation device comprising:

2. The presentation device according to claim 1 , wherein the collection unit collects, as information about the advertisement, at least one of the number of times the advertisement has been selected by a user and the ratio of the number of times the advertisement has been selected by a user to the number of times the advertisement has been displayed.

3. The presentation device according to claim 1 , wherein the determining unit determines the ranking of each of the advertisements for each advertiser.

4. The presentation device according to claim 1 , wherein the determining unit determines the ranking of each of the advertisements for each product category of the advertisement target.

5. The collection unit further collects information on attributes of the user, the determination unit determines a ranking of each of the advertisements for each attribute of the user. The presentation device according to claim 1 .

6. The presentation device according to claim 5 , wherein the determination unit determines the ranking of each advertisement when the advertisement is selected by a user in a target demographic set for the advertisement.

7. The collection unit further acquires a search keyword of an operator, the determination unit determines a ranking of each advertisement related to the search keyword; The presentation device according to claim 1 .

8. The presentation device according to claim 1 , wherein the determining unit determines the ranking of each advertisement for advertisements that satisfy a predetermined condition for the advertiser.

9. The presentation device according to claim 1 , wherein the presentation unit presents the rankings of the advertisements in parallel according to the rankings determined by a plurality of different methods.

10. 1. A computer-implemented presentation method comprising: a collection step of collecting information regarding an advertisement selected by a user from among the displayed advertisements; a determining step of determining a ranking of each advertisement based on the collected information about the advertisement; a presentation step of presenting the advertisement in accordance with the determined ranking; A presentation method comprising:

11. a collection step of collecting information regarding an advertisement selected by a user from among the displayed advertisements; a determining step of determining a ranking of each advertisement based on the collected information about the advertisement; a presentation step of presenting the advertisement in accordance with the determined ranking; A presentation program that causes a computer to execute the above.

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