Information processing device, information processing method, and information processing program

Abstract

Evaluating the level of support and appreciation from other users for a user's support activities. [Solution] The present invention provides an information processing device comprising: a user registration unit for registering user information and the object of the user's support; a user evaluation unit for evaluating users who have posted about the object of their support on a social networking service, based on the level of empathy they receive from users other than the user who made the post; and a provision unit for providing rewards to users in accordance with the evaluation by the user evaluation unit.

Description

Technical Field

[0001] The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

Background Art

[0002] In the above technical field, Patent Document 1 discloses a technique for classifying fan levels and providing comments. Patent Documents 2 and 3 disclose techniques for evaluating a customer's evaluation as a fan in consideration of various information.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Patent Document 2

Patent Document 3

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, in the techniques described in the above documents, the empathy of other users towards the support activities by the user has not been evaluated.

[0005] An object of the present invention is to provide a technique for solving the above problems.

Means for Solving the Problems

[0006] To achieve the above object, the apparatus according to the present invention includes a user registration unit for registering user information and a support target of the user, A user evaluation unit evaluates the user who made a post on a social networking service regarding the subject of support, based on the level of empathy received from users other than the user who made the post. A provisioning unit that provides the user with a reward in accordance with the evaluation by the user evaluation unit, It is an information processing device.

[0007] To achieve the above objective, the method according to the present invention is The user registration section includes a user registration step for registering user information and the object of the user's support, The User Evaluation Department evaluates the user who made a post on a social network regarding the object of support, based on the level of empathy received from users other than the user who made the post. A provision step in which the provision unit provides the user with a reward corresponding to the evaluation in the user evaluation step, This is an information processing method that includes [something].

[0008] To achieve the above objective, the program according to the present invention is A user registration step for registering user information and the person the user supports, A user evaluation step in which a user who has made a post on a social network regarding the subject of support is evaluated according to the level of empathy received from users other than the user who made the post. A provision step which provides the user with a reward corresponding to the evaluation in the user evaluation step, It is an information processing program that causes a computer to execute something. [Effects of the Invention]

[0009] According to the present invention, it is possible to evaluate and reward the empathy that other users show for a user's support activities. [Brief explanation of the drawing]

[0010] [Figure 1]It is a block diagram showing the configuration of an information processing apparatus according to the first embodiment. [Figure 2] It is a block diagram showing the configuration of an information processing system according to the second embodiment. [Figure 3] It is a diagram showing an example of screen transition in a user terminal according to the second embodiment. [Figure 4] It is a diagram showing an example of screen transition in a user terminal according to the second embodiment. [Figure 5] It is a diagram showing an example of screen transition in a user terminal according to the second embodiment. [Figure 6] It is a diagram showing an example of screen transition in a user terminal according to the second embodiment. [Figure 7] It is a diagram showing an example of screen transition in a user terminal according to the second embodiment. [Figure 8] It is a diagram showing an example of a support target table according to the second embodiment. [Figure 9] It is a diagram showing an example of a user information table according to the second embodiment. [Figure 10] It is a sequence diagram showing the processing flow of an information processing system according to the second embodiment. [Figure 11] It is a block diagram showing the hardware configuration of an information processing apparatus according to the second embodiment. [Figure 12] It is a diagram showing an example of a user information table according to the third embodiment. [Figure 13] It is a sequence diagram showing the processing flow of an information processing system according to the third embodiment. [Figure 14] It is a diagram showing an example of a user information table according to the fourth embodiment. [Figure 15] It is a sequence diagram showing the processing flow of an information processing system according to the fourth embodiment. [Figure 16] It is a diagram showing an example of a support target table according to the fifth embodiment. [Figure 17] It is a diagram showing an example of a user information table according to the fifth embodiment. [Figure 18]This is a block diagram showing the configuration of the information processing system according to the sixth embodiment. [Figure 19] This figure shows the operation and effects of the information processing system according to the sixth embodiment. [Modes for carrying out the invention]

[0011] Embodiments of the present invention will be described in detail below with reference to the drawings. However, the components described in the following embodiments are merely illustrative and are not intended to limit the technical scope of the present invention to them alone.

[0012] In this specification, "posting" refers to transmitting any information onto the internet, including images, videos, and comments. Examples include posting via social networking services (SNS).

[0013] "Empathy level" is a measure that represents the degree of empathy, and examples include other users' reactions to a user's post, such as the number of views, the number of likes, the number of comments, the number of shares, the number of followers, and the number of times the post has been saved. "Engagement count" refers to the total number of user actions, and is an indicator that shows the number of user reactions and actions to a post. It mainly consists of the total number of "likes," comments, shares, and saves.

[0014] "Engagement rate" is a measure that shows the percentage of other users who reacted to a user's post relative to the number of views, and is expressed as (number of engagements / number of followers) x 100.

[0015] "Impressions" refer to the number of times a user's post is seen by other users, and are also known as the number of views.

[0016] "Support target" refers to what is commonly known as a "favorite," and includes all things, people, and events that a user can support. For example, it includes types of sports (soccer, baseball, rugby, tennis, esports, etc.), types of entertainment (Go, Shogi, Mahjong, etc.), and fields of entertainment (idols, actors, music, literature, etc.) (for example, supporting the entire soccer league). More specifically, it also includes sports teams, athletes, entertainers, influencers, composers, lyricists, writers, manga artists, chefs, singers, musicians, conductors, Go players, movies, books, anime, manga, and music. Furthermore, support targets can also include inanimate objects such as restaurants, companies, food, factories, cities, and car models. In the diagram, the terms "favorite activity" and "favorite target" can be read as "support activity" and "support target."

[0017] [First Embodiment] An information processing device 100 as a first embodiment of the present invention will be described with reference to Figure 1. As shown in Figure 1, the information processing device 100 includes a user registration unit 101, a user evaluation unit 102, and a reward provision unit 103.

[0018] The user registration unit 101 registers the user's information and the object of the user's support. The user evaluation unit 102 evaluates users who have posted about the object of their support on SNS (Social Networking Service) based on the level of empathy received from users other than the user who made the post. The reward provision unit 103 provides rewards to users in accordance with the evaluation by the user evaluation unit 102.

[0019] With the above configuration, it is possible to evaluate the degree of empathy received from other users for a user's support activities and reward them accordingly. This further encourages support activities through posts and can increase the number of new fans who empathize with the posts.

[0020] [Second Embodiment] Next, an information processing system 200 according to a second embodiment of the present invention will be described using Figures 2 to 10. As shown in Figure 2, the information processing system 200 includes an information processing device 201, an SNS (Social Networking Service) server 210, a user terminal 220 owned by a user, and a database 230, all of which are capable of data communication with each other. The information processing device 201 includes a user registration unit 211, a user evaluation unit 212, a reward provision unit 213, a content provision unit 214, a hashtag provision unit 215, and a ranking provision unit 216. The information processing device 201 processes data while exchanging various data with the user terminal 220 and the SNS server 210, on which the empathy evaluation application 221 and the SNS application 222 are installed. The information processing device 201 further processes data while saving and reading it from the database 230. In Figure 2, the database 230 is depicted outside the information processing device 201, but the present invention is not limited thereto, and the database 230 may be provided inside the information processing device 201.

[0021] The user registration unit 211 receives access from the empathy evaluation application 221 installed on the user terminal 220, and displays a screen in the empathy evaluation application 221 for user information and the user to select a support target. The user information 231 and support target data 232 obtained from the empathy evaluation application 221 are stored in the database 230.

[0022] The user evaluation unit 212 evaluates users who have posted about the support target on SNS based on the level of empathy they receive from other users. For example, it evaluates users using at least one of the following: the number of posts by users about the support target, the engagement rate, or the number of engagements. In this embodiment, as an example, the user evaluation unit 212 evaluates users who have posted about the registered support target via SNS based on the number of posts and the engagement rate. The user evaluation 233 is stored in the database 230 linked to the user information 231. The empathy evaluation application 221 may also have a function to post directly to the SNS server 210.

[0023] The reward provision unit 213 provides rewards to the user in accordance with the evaluation by the user evaluation unit 212. The rewards are experiential rewards related to the support target 232. The available rewards 234 are calculated according to the user evaluation 233 and are linked to the user information 231 and stored in the database 230. Rewards that have already been provided are also linked to the user information 231 and stored in the database 230. Rewards that can be provided to the user are presented to the user via the empathy evaluation application 221. Rewards may be provided in the form of a QR code (registered trademark) for receiving rewards, a serial code, or a download. One possible method is to receive the reward by entering a serial code on a specific website. Alternatively, the reward may be provided as an NFT (Non-Fungible Token) and then converted into an experiential reward.

[0024] The content provider unit 214 provides the empathy evaluation application 221 with support content that can be used for posts related to the support target 232. The support content 235 is stored in the database 230 for each support target and is selectively sent to the empathy evaluation application 221 according to the user information 231 and the user's support target 232. Users receive editable official content (such as videos) and can use it in their posts without worrying about usage rights, etc.

[0025] The user evaluation unit 212 collects user posts from social networks using hashtags and evaluates users using information about those posts. Hashtags 236 are available in the database 230 and are presented to the empathy evaluation application 221 when a user posts. Hashtags 236 may be available for each target of support.

[0026] The hashtag provider unit 215 provides the empathy evaluation application 221 with hashtags necessary for user evaluation. The user evaluation unit 212 efficiently provides user evaluations and rewards by collecting posts in which the provided hashtags are embedded. It also makes it easier to find posts from other users who are supporting the same object of support on social media. Conversely, embedding the specified hashtags in posts is a condition for receiving rewards.

[0027] The ranking provision unit 216 provides the empathy evaluation application 221 with the ranking as an evaluation result from the user evaluation unit 212. Users can objectively view their own evaluations through the empathy evaluation application 221. This can improve users' motivation for supporting their favorite idols (so-called "oshi-katsu"), and it becomes possible to attract new fans (casual fans) to support their idols through SNS posts by dedicated fans that make use of the content. It is also possible to stimulate the motivation of casual fans through the provision of rankings and cultivate them into dedicated fans.

[0028] Figure 3 illustrates the overview of the service flow using the information processing device 201. First, in S301, the user is prompted to download the empathy evaluation application 221 via various media (email newsletters, team websites, and communication apps). Next, after the user downloads the empathy evaluation application 221 (S302), the user is prompted to register (register as a member). User registration accepts user information and the target of support (S303). Furthermore, the user's SNS account is linked to the SNS server 210. The user can then freely post (S304).

[0029] Next, the user evaluation unit 212 evaluates each user according to the level of empathy received from users other than the user who made the post, as described above, and presents the evaluation results via the empathy evaluation application 221. The empathy evaluation application 221 displays the evaluation results (empathy score, level, top %, etc.) according to the user's operation (S305). Next, the ranking provision unit 216 provides the empathy evaluation application 221 with a ranking of multiple users arranged in order according to their empathy level. The empathy evaluation application 221 displays the empathy levels of other users (empathy score in the figure) and shows what percentage of the user's empathy level is in the top tier (S306).

[0030] If a certain level of empathy score is obtained, the process proceeds to step S307, where the empathy evaluation application 221 displays the rewards available to the user, obtained from the reward provision unit 213 (S307).

[0031] By implementing the service in the manner described above, it becomes possible to encourage users to show their support.

[0032] Screens 401-405 in Figure 4 show the transitions between screens displayed on the user terminal 220 during user registration. On screen 401, the user enters their user information. In addition to the button 412 for directly entering user information such as username and email address, there is a button 411 for sharing user information from other SNS. By selecting button 411, the user does not need to enter user information from scratch and can easily proceed to the support target selection screen 402. On screen 401, the user may also select the SNS platform to use for posting and enter account information. The selection of the SNS platform to use for posting and the input of account information can be done additionally at any time after user registration.

[0033] The user registration unit 211 displays screen 402 on the user terminal 220 and accepts the user's selection of a theme (category) they wish to support. Here, the user can select either a basketball league 421 or a dance league 422 as the theme (first level) they wish to support, but this invention is not limited to this. For example, the screen could allow the user to select a type of sport (soccer, baseball, rugby, tennis, dance, e-sports, etc.), a type of game (Go, Shogi, Mahjong, etc.), or a field of entertainment (idols, actors, music, literature, etc.). Furthermore, the screen could allow the user to select inanimate objects such as restaurants, companies, food, factories, cities, or car models. Multiple themes may be selected on this screen 402.

[0034] After selecting a theme to support on screen 402 and clicking the "Next" button 423, screen 403 is displayed for selecting the support target (second level) corresponding to that theme. Here, as an example, you can select teams belonging to the "X.LEAGUE" league, which was selected using button 421 on screen 402. The icon 431 of the selected team will change its display (color, etc.). Of course, you can select multiple clubs or teams on this screen 403 as well.

[0035] If you select the icon 431 of the team you want to support on screen 403 and then select the "Next" button 432, you will proceed to screen 404, where you can then select the player you want to support. Here, you can select players belonging to the league "Team A," which was selected by icon 431 on screen 403. The icon 441 of the selected player will change its display (color, etc.). Of course, you can select multiple players on this screen 404 as well. If you want to support the entire team, you can skip player selection.

[0036] Once the player selection is complete and the Next button 442 is selected, user registration is complete and the Support Card List screen 405 is displayed. On the Support Card List screen 405, the registered support targets are displayed as Support Cards 451-454. Multiple Support Cards are displayed overlapping each other. Here, Support Card 451 represents the "Support Theme," Support Cards 452 and 453 represent the "Support Team," and Support Card 454 represents the "Support Player." By selecting the + button 455, users can freely add more support targets. By displaying the Support Card List screen 405, users can check what they are supporting at any time. Users can also experience the joy of collecting Support Cards.

[0037] On screens such as the support card list screen (405), four icons are provided at the bottom: Home button (456), Oshikatsu button (457), Message button (458), and My Page button (459). Selecting the Home button (456) takes you to the support card list screen (405), and selecting the Oshikatsu button (457) takes you to the content gallery display screen (406). Selecting the Message button 458 transitions to a screen displaying "Announcements" and "Frequently Asked Questions" from the empathy evaluation application 221. Furthermore, selecting the My Page button 459 displays member information and the user's posting history.

[0038] Figure 5 shows screens 501 to 505 displayed on the user terminal 220 when the content provision unit 214 provides the empathy evaluation application 221 with support content that can be used for posts about the support target 232.

[0039] As shown in Figure 4, the empathy evaluation application 221 displays multiple support cards 451-454 on the support card list screen 405. When one of these support cards (support card 452 in Figure 5 as an example) is selected, the support card details screen 501 is displayed. This support card details screen 501 displays a portion 511 of the content gallery related to this support card 451. The content gallery is a list of videos and still images that can be freely used in SNS posts, and is a list of materials to encourage (lower the barrier to) SNS posting. The support content 235 displayed as content gallery is support content that the content provider unit 214 has provided to the empathy evaluation application 221 and is available for use in posts related to the support target 232 (officially permitted for use by the support target). The support card details screen 501 displays the selected materials (for example, in a carousel display).

[0040] In the example in Figure 5, a support card for the team "Reba Hokkaido" is selected. Therefore, on the support card details screen 501, still images and videos of various Reba Hokkaido players, stadiums, etc., are displayed in the content gallery 511. For example, if you select a support card for an individual player 454, the support card details screen will display still images and videos of the player associated with that support card 454. Conversely, if you select a support card for the entire league 451, still images and videos of various teams belonging to that league will be displayed.

[0041] On this support card details screen 501, if the user selects the "See More" button 512, a screen 502 will be displayed where they can view all the content included in the content gallery. On the content gallery screen 502, thumbnail images 521 of multiple still images and videos included in the content gallery will be displayed.

[0042] On screen 502, selecting one of the multiple thumbnail images 521 transitions to the content details screen 503, where a larger image or video of the content 531 can be viewed. Selecting the post button 532 in this state launches the SNS application and transitions to the SNS application's posting screen 504. The empathy rating application 221 opens an external SNS application and transfers the images from the content gallery to the external SNS application. In other words, the empathy rating application 221 launches the SNS application 222, and the content image selected from the content gallery is displayed on the posting screen 504 of the SNS application 222. The user can then post to the empathy rating application 221 simply by entering a caption and adding specific hashtags. Of course, settings such as location, links, and publication destinations can be configured as usual. If multiple SNS applications are associated with the empathy rating application 221, the content details screen 503 displays the corresponding post buttons 532 for each of the SNS applications. Conversely, if the empathy rating application 221 is not linked to the SNS application 222, the empathy rating application 221 prompts the user to link the applications.

[0043] Once posting is complete in the SNS application 222, the empathy evaluation application 221 displays screen 505 to notify the user that posting in conjunction with the SNS application 222 was successful.

[0044] As described above, by providing clippable official content (such as videos) through the empathy evaluation application 221, users can easily make attractive posts without having to worry about licensing or other issues.

[0045] Figure 6 is a diagram illustrating the screen transitions when the empathy evaluation application 221, in conjunction with the ranking provision unit 216, displays a ranking of users ordered from highest to lowest empathy level.

[0046] In the support card details screen 501 of Figure 6, selecting the user level display icon 651 proceeds to screen 601, where the ranking provision unit 216 displays the user's empathy level via the empathy evaluation application 221. Specifically, the empathy score, which indicates the level of empathy the user has achieved, is compared with the threshold for each level to calculate the user's level. In this example, the empathy level is set to level 2 based on the empathy score. The member level screen 601 displays a numerical value 611 indicating the percentage of the user's empathy score that they rank in, the rewards 612 available at this user level, and methods 613 to increase the empathy score. A graph 614 showing the user's empathy score progression and future prospects may also be displayed. However, the present invention is not limited to this, and the user's empathy level may be presented to the user using other methods of expression. When the numerical value 611 is selected, the ranking provision unit 216 displays the empathy ranking screen 602 on the user terminal 220 via the empathy evaluation application 221. The empathy ranking screen 602 displays the empathy scores of multiple users (for example, from 1st to 10th place), including the user currently viewing the screen, in ascending order. When the user selects another user's name, screen 603 is displayed, showing the details of the other user's post and their empathy score. By referring to screen 603, each user can learn how to obtain a high empathy score and what kind of posts resonate with other users. By learning from and imitating the posts of top-scoring users, users can reach a higher level.

[0047] Figure 7 shows the screen transitions when the reward provision unit 213 provides rewards to the user via the empathy evaluation application 221, in accordance with the evaluation by the user evaluation unit 212. In the support card details screen 701, which is another example of the support card details screen 501 explained in Figure 5, a hashtag 711 for receiving rewards and a part of the reward list 712 are displayed. Selecting the "See More" button 713 here displays the rewards screen 702, which shows all the rewards the user can receive. Selecting the "Post" button 714 here makes it easy to make a post with the hashtag 711. It is also possible to copy only the hashtag 711 from this screen 701.

[0048] The rewards displayed on screen 702 are a list of rewards offered by the registered supporter. Selecting a reward will display screens 703 and 704, which detail the reward's achievement conditions, expiration date, and other important information. Rewards can be available online or offline. Rewards become available once the user's empathy level meets the requirements.

[0049] On the rewards screen 702, examples of available rewards (rewards that users can receive) are provided, such as "member-only discounts," "match tickets," "official merchandise discount coupons," "photo shoot coupons," and "official e-commerce site product discount coupons." For example, selecting "official merchandise discount coupons" takes you to screen 703, where you can show the coupon to a store clerk at an official merchandise store and select the "Use" button 731 to receive a discount on official merchandise. Alternatively, selecting the "Use" button 731 may display a coupon code, which can then be entered on the e-commerce site to obtain official merchandise for free or at a discount. Selecting "photo shoot coupons" may display instructions on how to take a photo on screen 704, and a QR code (registered trademark) 741 may be displayed when you click the "Use" button. By scanning this QR code (registered trademark) with a reader, you can receive a free photo shoot service. In addition, rewards are not limited to these, and various experiential rewards can be offered.

[0050] Figures 8 and 9 show the detailed configuration of the database 230 for realizing the above functions. The database 230 stores a support target table 800 containing support targets that users can select, and a user information table 900 that manages the evaluation results of the user's support targets and the degree of empathy for their support activities. The support target table 800 shows the contents of support targets that are pre-prepared in the database 230. On the other hand, the user information table 900 shows the contents of user information 231 that are generated and updated by the user registration unit 211, the user evaluation unit 212, and the reward provision unit 213.

[0051] As shown in Figure 8, the support target table 800 stores support themes 801, support teams 802, support players 803, various information 804 such as the official website URL (Uniform Resource Locator) and player profiles, rewards 805 that can be offered to users, support content 235, and hashtags 236. Users can either select only a support theme and engage in support activities without specifying a team or player, or select only a support team and engage in support activities without specifying a player. For this reason, various information 804, rewards 805, support content 235, and hashtags are also provided that are linked to the support theme or support team.

[0052] As shown in the Support Target Table 800, the rewards offered to users are prepared according to the support target and the user's level of empathy.

[0053] As shown in Figure 9, the user information table 900 stores user information 231, including user ID, username, and type of SNS, along with the user's selected support theme, support team, and support target 232, and received rewards 234. In this embodiment, the number of posts 901 and engagement rate 902 are also managed for each user, and the empathy score 903 calculated from these and the empathy level 904 determined according to the empathy score 903 are stored as user evaluation 233. The user information table 900 may also store a reward receiving address, such as a user-specific crypto wallet address.

[0054] (Process flow in the system) Figure 10 is a sequence diagram showing the processing flow in the information processing system 200. In step S1001, when the empathy evaluation application 221 is installed on the user terminal 220, the process proceeds to user registration in S1002 and support target selection processing in S1003. Synchronized with the support target selection processing S1003 on the user terminal 220, the information processing device 201 performs support target data reading and registration processing (S1004).

[0055] Next, the user registration process (S1002) is performed to coordinate with the SNS server 210 (S1005, S1006). Simultaneously, the information processing device 201 issues a support card related to the support target selected in the support target selection process (S1003) (S1007), and the user terminal 220 displays the support card list and support card details (S1008). The screen transitions on the user terminal 220 at this time are as explained in Figure 4.

[0056] Furthermore, in response to user operations on the user terminal 220, the content provision unit 214 provides content (S1009) and displays content (S1009). The screen transitions on the user terminal 220 at this time are as explained in Figure 5. Also, when the hashtag provision unit 215 provides the hashtag 236 to the empathy evaluation application 221 (S1011), the hashtag 236 is displayed on the user terminal 220.

[0057] After selecting the content to post and specifying hashtags (S1012), the post is made to the SNS server 210 using the SNS application 222 (S1013), and the information processing device 201 performs the empathy score addition process (S1014). In this embodiment, the empathy score addition process is performed using the number of posts, but the present invention is not limited thereto. The processes from step S1008 to step S1014 described above are repeated each time a user makes a post.

[0058] Apart from the above posting process, the user evaluation unit 212 requests internal information (so-called insights, in this case the number of engagements and the number of followers) from the SNS server 210 at predetermined intervals (or predetermined number of posts) (S1015). Then, it receives the number of engagements and the number of followers from the SNS server 210 (S1016), and calculates the engagement rate by dividing the received number of engagements by the number of followers (S1015). Of course, if the SNS server 210 provides the engagement rate itself as an insight, such calculation is not necessary.

[0059] The user evaluation unit 212 performs an empathy score addition process using the acquired engagement rate 902 (S1017). For example, the engagement rate 902 may be multiplied by 10 to obtain an empathy score of 903, or the number of posts may be added to obtain an empathy score of 903. Instead of the number of posts, the frequency of posts over a predetermined period may be used to calculate the empathy score of 903. The empathy score is calculated so that it increases as the engagement rate increases.

[0060] In step S1018, the user evaluation unit 212 uses the empathy score 903 to determine the user's empathy level 904. The empathy evaluation application 221 displays the updated user evaluation (S1019).

[0061] In step S1020, the ranking provision unit 216 compares the empathy scores 903 of multiple users who have installed the empathy evaluation application 221 and creates a user empathy ranking. The empathy ranking is displayed in the empathy evaluation application 221.

[0062] The reward provision unit 213 determines whether the empathy level 904 calculated by the user evaluation unit 212 exceeds a predetermined level for each support target (S1022), and if it does, it offers a reward to the empathy evaluation application 221 (S1023). The user uses the empathy evaluation application 221 to obtain the offered reward through a prescribed procedure (S1024).

[0063] (Hardware configuration) Figure 11 shows the hardware configuration of the information processing device 201.

[0064] The information processing device 201 is configured as a computer, including hardware such as a processor 1101, ROM 1102, communication control unit 1103, RAM 1104, storage 1105, and a bus connecting these components. Each of these hardware components operates using power supplied from a power source not shown. In the following description, the term "device" can be read as a circuit, device, unit, module, etc. The hardware configuration of the information processing device 201 is not limited to these, and may also include input devices (e.g., keys, microphones, switches, buttons, sensors, etc.) and output devices (e.g., displays, speakers, LED lamps, etc.). Of course, it may also include hardware such as a touchscreen that integrates input and output devices.

[0065] The information processing device 201 may be configured to include one or more of each of the hardware components shown in Figure 11, or it may be configured to omit some of the devices. Alternatively, multiple devices located at a distance from each other may be connected via communication to realize the information processing device 201 as a whole system.

[0066] The processor 1101 controls the entire information processing unit 201 by, for example, executing an operating system and various program modules. The processor 1101 may consist of a central processing unit (CPU) that includes interfaces with peripheral devices, control units, arithmetic units, registers, etc. Also, for example, a baseband signal processing unit and a call processing unit may be implemented by the processor 1101. The processor 1101 may be implemented by one or more chips.

[0067] As processor 1101, in addition to a CPU (Central Processing Unit), a DSP (Digital Signal Processor) or a GPU (Graphics Processing Unit) may be used. Alternatively, instead of processor 1101, an ASIC (Application Specific Integrated Circuit), PLD (Programmable Logic Device), FPGA (Field Programmable Gate Array), etc., may be used.

[0068] ROM 1102, RAM 1104, and storage 1105 are all computer-readable recording media that can store executable programs (program code), software modules, etc., for carrying out the method according to this embodiment.

[0069] ROM1102 is read-only memory that stores the boot program that the processor 1101 should execute first, as well as various parameters, and includes EPROM (Erasable Programmable ROM) and EEPROM (Electrically Erasable Programmable ROM). RAM1104 is random-access memory that has the execution area for various applications and is also called registers, cache, or main memory.

[0070] The storage 1105 may consist of at least one of the following: flash memory, SSD (Solid State Drive), hard disk, optical disk, magneto-optical disk, magnetic strip, etc. The storage 1105 is sometimes called auxiliary storage. In the case of a smartphone, it may also be a storage medium called eMMC (embedded Multi Media Card) or UFS (Universal Flash Storage).

[0071] Generally, the processor 1101 loads program code, software modules, data, etc., from the ROM 1102, storage 1105, and communication control unit 1103 into the RAM 1104 and executes various processes, but the present invention is not limited to this.

[0072] The communication control unit 1103 is hardware (transceiver / receiver device) for communicating between computers via at least one of a wired network and a wireless network, and is also referred to as a network device, network controller, network card, communication module, etc.

[0073] Each of the above hardware components is connected by a bus for communicating information. The bus may be configured using a single bus, or different buses may be used for each device.

[0074] Each functional block 211 to 216 of the information processing device 201 is realized by having the corresponding program modules 1141 to 1146 read into the RAM 1104, executed by the processor 1101, and controlling communication by the communication control unit 1103 or controlling at least one of data reading and writing to the storage 1105. The various program modules 1141 to 1146 may be executed sequentially by one processor 1101 or in parallel by two or more processors 1101.

[0075] If the database 230 is located inside the information processing device 201, various data 231 to 237 are stored in the storage 1105.

[0076] As explained above, according to this embodiment, it is possible to evaluate the degree of empathy from other users for a user's support activities and provide rewards accordingly. This further promotes support activities through posting and can increase the number of new fans who empathize with the posts.

[0077] In this embodiment, the engagement rate was used, but alternatives such as the home rate, save rate, stories view rate, follower conversion rate, and profile access rate may be used instead or in addition to it. The number of views may be used instead or in addition to the number of posts.

[0078] [Third Embodiment] Next, an information processing apparatus according to the third embodiment of the present invention will be described with reference to Figures 12 and 13. Compared to the second embodiment, the information processing apparatus according to this embodiment differs in that, while the second embodiment evaluated users based on an engagement rate of 902, this embodiment evaluates users based on the number of engagements. The other configurations and operations are the same as in the second embodiment, so the same reference numerals are used for the same configurations and operations and their detailed descriptions are omitted.

[0079] As shown in Figure 12, the user information table 1200 stores the number of engagements, 1202, associated with each user.

[0080] As shown in Figure 13, in the processing flow, in step S1315, the user evaluation unit 212 requests internal information (so-called insights, in this case the number of engagements) from the SNS server 210 at predetermined intervals (or predetermined number of posts). Then, it receives the number of engagements, 1202, from the SNS server 210 (S1316).

[0081] The user evaluation unit 212 performs an empathy score addition process using the acquired engagement count of 1202 (S1317). For example, the engagement count of 1202 may be used directly as the empathy score of 903, or the number of posts may be added to it to obtain the empathy score of 903. Alternatively, α × engagement count 1202 + β × number of posts = empathy score 903 may be used. By changing the values ​​of α and β, the weighting of the user's empathy and effort can be changed. For example, 10 × engagement count + number of posts = empathy score may be used. Instead of the number of posts, the posting frequency over a predetermined period may be used to calculate the empathy score 903. The empathy score 903 is calculated so that it increases as the engagement count increases.

[0082] With the above configuration, it is possible to evaluate the level of empathy acquired by the user and provide rewards with a simpler configuration than the second embodiment.

[0083] [Fourth Embodiment] Next, an information processing apparatus according to the fourth embodiment of the present invention will be described with reference to Figure 14. While the second embodiment evaluates users based on the number of posts and the engagement rate, this embodiment differs in that it evaluates users based on the engagement rate and the number of engagements. The other configurations and operations are the same as in the second embodiment, so the same reference numerals are used for the same configurations and operations and their detailed descriptions are omitted.

[0084] As shown in Figure 14, the user evaluation unit 212 stores the number of engagements and the engagement rate 1402 in the user information table 1400, linked to the user.

[0085] As shown in Figure 15, in the processing flow, in step S1015, the user evaluation unit 212 requests internal information (so-called insights, in this case the number of engagements) from the SNS server 210 at predetermined intervals (or predetermined number of posts). Then, it receives the number of engagements from the SNS server 210 (S1016). The engagement rate is calculated from the received number of engagements.

[0086] The user evaluation unit 212 performs an empathy score addition process using the acquired engagement count and engagement rate 1402 (S1517). For example, the empathy score of 903 may be calculated as engagement count + engagement rate × 10, or the empathy score of 903 may be calculated by adding the number of posts to this. Alternatively, the empathy score of 903 may be calculated as α × engagement count + β × engagement rate + γ × number of posts. By changing the values ​​of α, β, and γ, the weighting of user empathy and effort can be changed.

[0087] With the above configuration, similar to the second embodiment, the level of empathy acquired by the user can be evaluated and rewarded.

[0088] [Fifth Embodiment] Next, an information processing apparatus according to the fifth embodiment of the present invention will be described with reference to Figure 16. The information processing apparatus according to this embodiment differs from the second embodiment in that it evaluates the user using the activity level of the supported object. The other configurations and operations are the same as in the second embodiment, so the same reference numerals are used for the same configurations and operations and their detailed descriptions are omitted.

[0089] As shown in Figure 16, the support target table 1600 stores the activity level 1601 of the support target. Activity level 1601 is an indicator of how active the support target 232 is, and rewards are given to the fans (users) who have contributed in proportion to the increase in this activity level 1601.

[0090] Then, as shown in the user information table 1700 in Figure 17, the empathy score of 903 and the activity score of 1703 are combined to arrive at a user evaluation of 233. This allows users to be evaluated and rewarded not only by the empathy they receive from other users through their own support activities, but also by the activity level of the person they are supporting.

[0091] As shown in Figure 17, for example, users may be rewarded with fungible tokens linked to at least one of an empathy score of 903 and an activity score of 1703. For example, if the object of support is a team, users may be rewarded with fungible tokens corresponding to a predetermined percentage of the team's sales. For example, such fungible tokens may only be given to highly dedicated fans whose empathy score exceeds a predetermined value.

[0092] As users' support activities increase the activity level of the supported entity, its economic value rises. A predetermined rate of return to users is set based on the rate of increase in the supported entity's economic value. For example, if basketball league team A has annual sales of 2 billion yen, the return rate could be set at 2%, and tokens equivalent to 40 million yen could be distributed among all users who support team A. The distribution could also be based on a ratio corresponding to an empathy score of 903. If the activity level of team A increases by 1601 due to the support activities of users who support team A, and as a result team A's sales increase to 3 billion yen, 4 billion yen, etc., the economic value of team A increases, and the number of tokens distributed also increases. Conversely, if sales decrease, the number of tokens distributed will decrease. By introducing the concepts of liquidity (market liquidity) and volatility (price fluctuations) from financial engineering in this way, the market is stimulated, and support activities are further promoted. Users can then experience the joy of increasing the economic value of the entity they support, in other words, "nurturing" the entity they are supporting.

[0093] Fungible tokens could be exchanged for experiential rewards such as match tickets or photo opportunities. If the company that users support can issue its own fungible tokens (so-called cryptocurrency), using these tokens as rewards for user support activities or the team's performance, as described above, is highly effective from a security standpoint.

[0094] With the above structure, it is possible to create a cycle in which users post to support their target → gain empathy from other users → increase in fans → increase in the economic value of the target → increase in the number of tokens that can be acquired → can be exchanged for many experiential rewards → further support.

[0095] [Sixth Embodiment] Next, an information processing apparatus according to the sixth embodiment of the present invention will be described with reference to Figures 18 to 19. The information processing apparatus according to this embodiment differs from the second embodiment in that it is equipped with a request acceptance unit that accepts requests from companies. The other configurations and operations are the same as those of the second embodiment, so the same reference numerals are used for the same configurations and operations and their detailed descriptions are omitted.

[0096] As shown in Figure 18, in the information processing system 1800 according to this embodiment, the information processing device 1801 further includes a request acceptance unit 1817 that receives requests for advertising projects using users from the corporate server 1840 of the company associated with the support target. The request acceptance unit 1817 can act as a KOC (Key Opinion Consumer) of the company that has partnered with the support target 232.

[0097] Specifically, the content provision unit 1814 provides content related to a company's products (for example, photos of athletes holding the company's products) to the content gallery, making it freely available to users.

[0098] The hashtag provider unit 1815 provides hashtags not only associated with teams and players, but also with products. The reward provider unit 1813 provides users with rewards from companies. Furthermore, the ranking provider unit 1816 provides companies with user engagement rankings, allowing companies to select users they want to designate as KOC (Key Contestant) from among them. In this case, the ranking provider unit 1816 may provide the company server 1840 with a more detailed and comprehensive ranking than the rankings that are generally available to users.

[0099] As shown in Figure 19, company 1901 can request users 1902 with high empathy scores to advertise their products through this information processing system 1800. Within a community that supports a common support target 232, users 1902 promote products and events to general consumers 1903 in a very natural way as a form of fan activity, allowing company 1901 to conduct effective advertising while keeping costs down. The user evaluation unit 1812 further evaluates users 1902, taking such advertising activities into account. Users 1902 not only earn advertising fees but also improve their empathy ranking. Companies are more motivated to sponsor support targets with users 1902 who have achieved high empathy scores, so support targets also benefit from having more sponsors.

[0100] In other words, this information processing system 1800 can provide a system that benefits all of the users 1902, the supported parties 232, and the companies 1901.

[0101] [Other embodiments] Although the present invention has been described above with reference to embodiments, the present invention is not limited to the above embodiments. The configuration of the present invention can be modified in various ways that can be understood by those skilled in the art within the technical scope of the present invention. Furthermore, any system or apparatus that combines the separate features included in each embodiment in any way is also within the technical scope of the present invention.

[0102] Furthermore, while screen transitions are shown in the embodiments, they are not limited to those shown and may be designed at the developer's discretion. Also, the processing flow shown in the embodiments is not limited to these and can be modified as appropriate without departing from the spirit of the present invention.

[0103] Furthermore, the present invention may be applied to a system composed of multiple devices or to a single device. Moreover, the present invention is also applicable when an information processing program that realizes the functions of the embodiment is supplied to a system or device and executed by a built-in processor. The technical scope of the present invention includes programs installed on a computer to realize the functions of the present invention on a computer, or a medium storing such a program, a server that downloads such a program, and a processor that executes such a program. In particular, at least a non-transitory computer-readable medium storing a program that causes a computer to execute the processing steps included in the embodiments described above is included in the technical scope of the present invention.

Claims

1. A user registration unit for registering user information and the user's support target, A user evaluation unit evaluates the user who made a post on a social networking service regarding the subject of support, based on the level of empathy received from users other than the user who made the post. A provisioning unit that provides the user with a reward in accordance with the evaluation by the user evaluation unit, Equipped with an information processing device.

2. The information processing apparatus according to claim 1, wherein the user evaluation unit evaluates the user using at least one of the number of posts made by the user regarding the object of support, the engagement rate, and the number of engagements.

3. The information processing apparatus according to claim 1, wherein the user evaluation unit evaluates the user using the number of posts by the user regarding the support target, the engagement rate, and the number of engagements.

4. The information processing apparatus according to claim 1, wherein the reward is an experiential reward related to the support recipient.

5. The information processing apparatus according to claim 1, further comprising a content provision unit that provides content usable for posting about the support target to a user terminal owned by the user.

6. The information processing apparatus according to claim 1, further comprising a request acceptance unit that receives requests for advertising projects using the user from companies associated with the support target.

7. The information processing apparatus according to claim 1, further comprising a ranking provision unit that provides the user with a ranking as an evaluation result from the user evaluation unit, making it viewable by the user.

8. The information processing apparatus according to claim 1, wherein the user evaluation unit collects posts in which a predetermined hashtag is embedded and evaluates the user.

9. The information processing apparatus according to claim 8, further comprising a hashtag providing unit that presents the predetermined hashtag to a user terminal owned by the user.

10. The user evaluation unit said above, The information processing apparatus according to claim 1, which evaluates the user in accordance with the performance of the person being supported.

11. The user registration section includes a user registration step for registering user information and the object of the user's support, The User Evaluation Department evaluates the user who made a post on a social network regarding the object of support, based on the level of empathy received from users other than the user who made the post. A provision step in which the provision unit provides the user with a reward corresponding to the evaluation in the user evaluation step, Information processing methods including

12. A user registration step for registering user information and the person the user supports, A user evaluation step in which a user who has made a post on a social network regarding the subject of support is evaluated according to the level of empathy received from users other than the user who made the post. A provision step which provides the user with a reward corresponding to the evaluation in the user evaluation step, An information processing program that causes a computer to execute something.

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