Information processing device, information processing method, and information processing program

Abstract

We provide users with personalized advertisements that feature information about products or services that align with their thoughts or needs. [Solution] The information processing device according to the present invention comprises an acquisition unit, a generation unit, and a provision unit, wherein the acquisition unit acquires a user's message information in a predetermined messaging service, as well as user information and user history information relating to the user; the generation unit generates personalized advertising information based on the message information, user information, and user history information; and the provision unit provides the personalized advertising information generated by the generation unit to the user.

Description

Technical Field

[0001] The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

Background Art

[0002] Conventionally, techniques related to an electronic flyer system that can easily search for an electronic flyer corresponding to a product desired by a user have been disclosed.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, in the above-described conventional technology, although an electronic flyer corresponding to a product desired by a user can be easily searched, on the other hand, a personalized electronic flyer in which information on products or services according to the user's thoughts or needs is published is not provided to the user.

[0005] The present invention has been made in view of the above, and an object thereof is to provide an information processing apparatus, an information processing method, and an information processing program that can provide a user with a personalized advertisement in which information on products or services according to the user's thoughts or needs is published.

Means for Solving the Problems

[0006] The information processing device according to the present application is characterized by comprising: an acquisition unit that acquires a user's message information in a predetermined messaging service, user information and user history information relating to the user, and predetermined promotional information; a generation unit that generates personalized advertising information based on the message information, the user information and user history information, and the predetermined promotional information; and a provision unit that provides the personalized advertising information generated by the generation unit to the user. [Effects of the Invention]

[0007] According to the present invention, based on the user's message information in a predetermined messaging service, the user's attribute information and history information, and predetermined promotional information, personalized advertisements containing information about products or services that are tailored to the user's thoughts or needs can be provided to the user using a predetermined advertising account. [Brief explanation of the drawing]

[0008] [Figure 1] Figure 1 is an explanatory diagram showing an example of information processing according to the embodiment. [Figure 2] Figure 2 shows an example of the provision of personalized advertising according to the embodiment. [Figure 3] Figure 3 shows an example of the configuration of an information processing system according to the embodiment. [Figure 4] Figure 4 shows an example of the configuration of a terminal device according to this embodiment. [Figure 5] Figure 5 shows an example of the configuration of an information processing device according to the embodiment. [Figure 6] Figure 6 shows an example of a user information database according to the embodiment. [Figure 7] Figure 7 shows an example of a user history information database according to the embodiment. [Figure 8] Figure 8 is a flowchart showing the processing procedure according to the embodiment. [Figure 9] Figure 9 shows an example of a hardware configuration. [Modes for carrying out the invention]

[0009] The following describes in detail, with reference to the drawings, embodiments for implementing the information processing device, information processing method, and information processing program according to the present application (hereinafter referred to as "embodiments"). Note that these embodiments do not limit the information processing device, information processing method, and information processing program according to the present application. Furthermore, the same parts are denoted by the same reference numerals in the following embodiments, and redundant descriptions are omitted.

[0010] [1. An example of information processing] First, an example of information processing according to the embodiment will be explained using Figure 1. Figure 1 is a diagram showing an example of information processing according to the embodiment, and is executed by the information processing device 100. In Figure 1, an example is given in which personalized advertisements containing information about products or services that match the user's thoughts or needs are provided to the user using a predetermined advertising account, based on the user's message information in a predetermined messaging service, the user's attribute information and history information, and predetermined promotional information.

[0011] The information processing device 100 shown in Figure 1 is an information processing device that communicates with multiple user terminal devices 10a, 10b, and 10c, as well as a predetermined business operator's information processing devices 200a to 200e, via a network N (see Figure 3) using wired or wireless connections, and provides various types of information to users Ua, Ub, Uc and the predetermined business operator. This is implemented, for example, by one or more servers or cloud systems. The information processing devices 200a to 200e are also information processing devices that communicate with multiple user terminal devices 10a, 10b, and 10c, via a network N using wired or wireless connections, and provide various types of information to users Ua, Ub, and Uc. This is implemented, for example, by one or more servers or cloud systems. Hereinafter, users Ua, Ub, ... may be referred to as User U, and terminal devices 10a, 10b, ... may be referred to as Terminal Device 10. In addition, users in general may be referred to as User U. Furthermore, information processing devices 200a, 200b, 200c, ... may sometimes be referred to simply as information processing device 200.

[0012] Terminal device 10 is a smart device such as a smartphone or tablet used by user U, and is a mobile terminal device capable of communicating with any server device via a wireless communication network such as 4G (Generation) or LTE (Long Term Evolution). Terminal device 10 also has a screen such as a liquid crystal display with touch panel functionality, and accepts various operations on displayed data such as content from user U using a finger or stylus, such as tapping, sliding, and scrolling. Operations performed on the area of ​​the screen where content is displayed may also be considered operations on the content. Furthermore, terminal device 10 includes a client application that corresponds to the message application provided by the information processing device 100. The client application of terminal device 10 in this embodiment accepts operations from user U and sends a message containing the input string to the message application of the information processing device 100 via the network N. The client application of terminal device 10 also notifies user U of messages received from the message application of the information processing device 100 via the network N. Furthermore, terminal device 10 may be an information processing device such as a desktop PC (Personal Computer) or a notebook PC, not just a smart device.

[0013] The information processing device 100 is an information processing device that works in conjunction with each user U's terminal device 10 and provides each user U's terminal device 10 with API (Application Programming Interface) services for various applications (hereinafter referred to as "apps") and various data, and is implemented by a computer or cloud system. Furthermore, the information processing device 100 according to this embodiment includes a messaging application that communicates with a predetermined messaging service via a network N, thereby relaying messages related to the predetermined messaging service between the terminal device 10 and the information processing device 200, and between the terminal devices 10 of multiple users U.

[0014] Furthermore, the information processing device 100 may be an information processing device that provides some kind of Web service online to each user U's terminal device 10. For example, the information processing device 100 may provide services such as internet connection, email service, search service, SNS, e-commerce (EC), electronic payment, online games, online banking, online trading, accommodation / ticket reservations, video / music distribution, news, maps, route search, route guidance, route information, service information, and weather forecasts as Web services. In practice, the information processing device 100 may cooperate with various servers that provide the above-mentioned Web services and act as an intermediary for Web services, or it may be responsible for processing Web services.

[0015] Furthermore, the information processing device 100 can acquire user information about user U. For example, the information processing device 100 acquires information about user U's attributes, such as gender, age, and residential area. The information processing device 100 then stores and manages information about user U's attributes along with identification information (such as user ID) that identifies user U.

[0016] In addition, the information processing device 100 acquires various types of history information (log data) indicating the actions of the user U from the terminal device 10 of the user U or from various servers or the like based on the user ID or the like. For example, the information processing device 100 acquires the transmitted and received message information related to the user U in a predetermined messaging service from the terminal device 10. In addition, the information processing device 100 acquires a position history, which is a history of the position and time of the user U, from the terminal device 10. In addition, the information processing device 100 acquires a search history, which is a history of search queries input by the user U, from a search server (search engine). In addition, the information processing device 100 acquires a browsing history, which is a history of the content browsed by the user U, from a content server. In addition, the information processing device 100 acquires a purchase history (settlement history), which is a history of product purchases and settlement processing of the user U, from an e-commerce server or a settlement processing server. In addition, the information processing device 100 acquires a listing history and a sales history, which are histories of the user U's listings on a marketplace, from an e-commerce server or a settlement processing server. The information processing device 100 may acquire the posting history of the user U from a posting server or an SNS server that provides a word-of-mouth posting service. Note that each of the above-mentioned various servers or the like may be the information processing device 100 itself. That is, the information processing device 100 may function as each of the above-mentioned various servers or the like.

[0017] By the way, recently, so-called personalized advertisements based on the user's attribute information, action history information, etc. have come to be distributed. Conventional personalized advertisements are based on data such as the user's attribute information and action history information, and information related to products or services related to the user is provided, so that the user can know products or services of interest, and on the other hand, it is considered that the advertisement provider side can limit the distribution destination and thus reduce the advertising cost. However, when the user's thinking or needs change, the advertisement provider side may not be able to keep up with the change. As a result, in personalized advertisements, products or services that are optimal for the user may not be provided.

[0018] Therefore, the information processing apparatus 100 according to the embodiment provides personalized advertisements in which information on products or services tailored to the user's thoughts or needs is posted to the user using a predetermined advertising account based on the user's message information in a predetermined messaging service, the user's attribute information, history information, and the like.

[0019] [1-1. Reception of a Predetermined Account Application / Acquisition of an Authenticated Account] As shown in FIG. 1, first, the information processing apparatus 100 receives a predetermined account application from the operator of the information processing apparatus 200, and the operator of the information processing apparatus 200 obtains, for example, an authenticated account that has passed a predetermined review from the information processing apparatus 100 (step S1). Then, the operator of the information processing apparatus 200 can utilize the authenticated account to perform message distribution such as campaign notification, a chat function, and customer acquisition benefits such as distribution of coupons and shop cards.

[0020] [1-2. Acquisition of Product Purchase or Service Use Data] Next, the information processing apparatus 100 acquires product purchase or service use data at an EC site (hereinafter sometimes referred to as a site) or a store related to the operator having the authenticated account for the user U (step S2). Specifically, for example, when the user U permits a predetermined tracking function, the information processing apparatus 100 determines the purchase of a product or the use of a service at the EC site or the store related to the operator having the authenticated account, which is measured by the predetermined tracking function for the user U, based on the purchase of a product or the use of a service and the settlement history at the EC site or the store related to the operator having the authenticated account. Then, the information processing apparatus 100 acquires data related to the product purchased or the service used by the user U.

[0021] [1-3. Acquisition of User Information and User History Information] Next, the information processing device 100 obtains user information and user history information about user U directly or indirectly (via other server devices, etc.) from user U's terminal device 10 (step S3). User history information includes location information, purchase history information, search history information, sent and received message information, etc.

[0022] [1-4. Obtaining recommended information about products or services] Next, the information processing device 100 obtains recommendation information related to products or services from the accounts of each business operator in the information processing device 200 (step S4). The recommendation information related to products or services may be based on a predetermined promotional rule base for products or services created by each business operator in the information processing device 200. Alternatively, the recommendation information related to products or services may be recommendation information related to products or services sold or provided by each business operator in the information processing device 200, created using predetermined AI (Artificial Intelligence) technology.

[0023] [1-5. Generate personalized ads] Next, the information processing device 100 generates personalized advertisements for user U based on message information over a predetermined period, user information and user history information, and recommendation information obtained from each business operator by the information processing device 200 (step S5). First, the information processing device 100 obtains personalized advertising themes for user U based on message information over a predetermined period, user information and user history information. For example, the information processing device 100 may obtain personalized advertising themes by inputting message information over a predetermined period, user information and user history information for user U into a GPT (Generative Pre-trained Transformer) and outputting personalized advertising themes.

[0024] Furthermore, if the information processing device 100 determines that a purchase of goods or use of services has occurred at an e-commerce site or store belonging to a business with an authenticated account, based on the purchase of goods or use of services at the said site or store, as measured by a predetermined tracking function and the payment history, it may use the information related to the goods purchased or services used by user U as a personalized advertising theme.

[0025] Furthermore, the information processing device 100 may extract, for example, a history of products or services that have been purchased, searched for, or viewed repeatedly at predetermined intervals from the user history information of user U. If the period during which any of these actions occur partially overlaps with the promotional period of a predetermined product or service, and the product or service has a predetermined degree of relevance, the information processing device 100 may use events related to the promotional period of the predetermined product or service as a personalized advertising theme.

[0026] Next, the information processing device 100 generates a personalized advertisement in which products or services recommended by each business operator of the information processing device 200 are arranged in a predetermined order, based on the personalized advertising theme. The information processing device 100 may, for example, determine the arrangement of each business operator's recommendation information in the personalized advertisement based on the degree of relevance between the personalized advertising theme and the names or content of the products or services recommended by each business operator. The information processing device 100 may, for example, determine the arrangement of each business operator's recommendation information in the personalized advertisement in order of relevance. Furthermore, the information processing device 100 may also, for example, take into account the advertising fees received from the businesses of the information processing device 200 when arranging the arrangement of each business operator's recommendation information in the personalized advertisement. Note that each business operator of the information processing device 200 may be limited to businesses that user U has registered in a predetermined manner.

[0027] The information processing device 100 may, for example, use image recognition and natural language processing (NLP) to vectorize user U's product purchase or service usage data, user attribute information and user history information, message information, and recommendation information from each business operator, and then calculate the above-mentioned degree of association using the cosine similarity of each vector.

[0028] [1-6. Provide marketing information using a designated advertising account] Next, the information processing device 100 provides each business operator of the information processing device 200 with marketing information regarding the user segments and delivery methods of personalized advertisements delivered to multiple users U, for example, using a predetermined advertising account (step S6). An advertising account is different from an authenticated account acquired by each business operator of the information processing device 200, and is an account that conducts marketing for products or services sold or provided by each business operator. In addition to providing marketing information to each business operator of the information processing device 200, the advertising account also provides personalized advertisements to registered users U.

[0029] [1-7. Provide personalized ads using designated advertising accounts] Next, the information processing device 100 provides personalized advertising to user U using a predetermined advertising account (step S7). The information processing device 100 transmits the personalized advertising to user U's terminal device 10 using a predetermined advertising account. The information processing device 100 may provide personalized advertising to user U at predetermined timings or periodically. For example, the information processing device 100 may provide personalized advertising periodically in accordance with predetermined promotional rules. The information processing device 100 may also provide personalized advertising related to product purchase or service use at predetermined timings, for example, based on product purchase or service use data acquired using a predetermined tracking function. Furthermore, the information processing device 100 may provide personalized advertising if it determines, for example, that a predetermined event has occurred to user U through predetermined keyword analysis from message information, user history information, etc. Predetermined events include, for example, entering higher education, starting a job, traveling, moving, etc.

[0030] Furthermore, the information processing device 100 may display recommended information from each business operator on the terminal device 10 using various display methods such as scrolling display, carousel display, and digital book display.

[0031] [1-8. Claiming / Paying of prescribed remuneration] Next, if the information processing device 100 provides personalized advertisements to user U using a predetermined advertising account, it may, for example, claim a predetermined fee from each business operator of the information processing device 200 whose advertisement is displayed in the personalized advertisement. In response, each business operator of the information processing device 200 pays the predetermined fee to the information processing device 100.

[0032] [1-9. Examples of Personalized Ad Generation] Next, the generation of personalized advertisements will be explained using Figure 2. Figure 2 is a diagram showing an example of personalized advertisement generation by the information processing device 100. As shown in Figure 2, the information processing device 100 provides user U with an advertisement 201, for example, as an event related to a predetermined promotional period, with the advertising theme "Bonus time has come!". User U selects a predetermined product or service in the provided advertisement 201 and purchases or uses it (202). User U also sends and receives messages related to Christmas, for example (203). Based on these, the information processing device 100 generates a new personalized advertisement and provides the new personalized advertisement 205 to user U using the advertising account 204.

[0033] In this way, the information processing device 100 provides users with personalized advertisements containing information about products or services tailored to their thoughts or needs, based on the user's message information in a predetermined messaging service, as well as the user's attribute information and history information, using a predetermined advertising account. This allows users to view information about new products or services from businesses they are interested in all in one place and easily purchase or use them. Furthermore, because personalized advertisements are delivered to users, they receive information about products or services tailored to their thoughts or needs, giving them a sense of exclusivity compared to generic advertisements. On the other hand, businesses can conduct effective marketing by directly delivering information about new products and promotions to users, thereby increasing user engagement and potentially boosting sales.

[0034] [2. Example of an information processing system configuration] Next, the configuration of the information processing system 1, which includes the information processing devices 100 and 200 according to the embodiment, will be described using Figure 3. Figure 3 is a diagram showing an example of the configuration of the information processing system 1 according to the embodiment. As shown in Figure 3, the information processing system 1 according to the embodiment includes a terminal device 10, information processing devices 100 and 200, and a messaging service. The messaging service is, for example, a messaging service provided by a predetermined message server, notification server, etc. These various devices are connected to each other via a network N so that they can communicate by wired or wireless means. The network N is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network) such as the Internet.

[0035] Furthermore, the number of devices included in the information processing system 1 shown in Figure 3 is not limited to those illustrated. For example, in Figure 3, only two terminal devices 10 are shown for the sake of simplicity, but this is merely an example and not limiting; there may be three or more.

[0036] Terminal device 10 is an information processing device used by user U. For example, terminal device 10 may be a smart device such as a smartphone or tablet, a feature phone, a PC (Personal Computer), a PDA (Personal Digital Assistant), a game console or AV equipment with communication functions, a car navigation system, a wearable device such as a smartwatch or head-mounted display, or smart glasses. Alternatively, terminal device 10 may be a house or building compatible with the Internet of Things (IoT), a car, home appliances, electronic devices, etc.

[0037] Furthermore, the terminal device 10 can connect to the network N via wireless communication networks such as LTE (Long Term Evolution), 4G (4th Generation), and 5G (5th Generation), or via short-range wireless communication such as Bluetooth (registered trademark) and Wi-Fi (Local Area Network), and communicate with the information processing devices 100 and 200.

[0038] The information processing devices 100 and 200 are, for example, computers such as PCs or blade servers, or mainframes or workstations. The information processing devices 100 and 200 may also be implemented through cloud computing.

[0039] [3. Example of terminal device configuration] Next, the configuration of the terminal device 10 will be explained using Figure 4. Figure 4 is a diagram showing an example of the configuration of the terminal device 10. As shown in Figure 4, the terminal device 10 comprises a communication unit 11, a display unit 12, an input unit 13, a positioning unit 14, a client application 15, a sensor unit 20, a control unit 30 (controller), and a storage unit 40.

[0040] (Communications Section 11) The communication unit 11 is connected to the network N (see Figure 3) by wire or wireless connection and transmits and receives information to and from the information processing device 100 via the network N. For example, the communication unit 11 can be implemented using a NIC (Network Interface Card) or an antenna.

[0041] (Display section 12) The display unit 12 is a display device that displays various information such as location information. For example, the display unit 12 may be a liquid crystal display (LCD) or an organic electro-luminescent display (OLED). The display unit 12 may also be a touch panel display, but is not limited to this.

[0042] (Input section 13) The input unit 13 is an input device that receives various operations from the user U. For example, the input unit 13 has buttons for inputting characters, numbers, etc. The input unit 13 may also be an input / output port (I / O port) or a USB (Universal Serial Bus) port. If the display unit 12 is a touch panel display, a part of the display unit 12 functions as the input unit 13. The input unit 13 may also be a microphone that receives voice input from the user U. The microphone may be wireless.

[0043] (Positioning unit 14) The positioning unit 14 receives signals (radio waves) transmitted from GPS (Global Positioning System) satellites and, based on the received signals, acquires position information (e.g., latitude and longitude) indicating the current position of the terminal device 10. In other words, the positioning unit 14 determines the position of the terminal device 10. Note that GPS is just one example of a GNSS (Global Navigation Satellite System).

[0044] Furthermore, the positioning unit 14 can determine its position using various methods other than GPS. For example, the positioning unit 14 may use various communication functions of the terminal device 10 to determine its position as an auxiliary positioning means for position correction, etc., as described below.

[0045] (Wi-Fi positioning) For example, the positioning unit 14 determines the location of the terminal device 10 by utilizing the Wi-Fi® communication function of the terminal device 10 and the communication network provided by each telecommunications company. Specifically, the positioning unit 14 determines the location of the terminal device 10 by performing Wi-Fi communication, etc., and determining the distance to nearby base stations and access points.

[0046] (Beacon positioning) Furthermore, the positioning unit 14 may determine the location using the Bluetooth® function of the terminal device 10. For example, the positioning unit 14 determines the location of the terminal device 10 by connecting to a beacon transmitter connected via the Bluetooth® function.

[0047] (Geomagnetic positioning) Furthermore, the positioning unit 14 determines the position of the terminal device 10 based on the geomagnetic pattern of the structure, which has been measured in advance, and the geomagnetic sensor provided by the terminal device 10.

[0048] (RFID positioning) Furthermore, if, for example, the terminal device 10 is equipped with an RFID (Radio Frequency Identification) tag function equivalent to that of a contactless IC card used at a train station ticket gate or in a store, or if it is equipped with a function to read RFID tags, the location where it was used will be recorded along with the information on the payment or other transactions made by the terminal device 10. The positioning unit 14 may determine the location of the terminal device 10 by acquiring such information. Alternatively, the location may be determined by an optical sensor or infrared sensor equipped in the terminal device 10.

[0049] The positioning unit 14 may, if necessary, determine the position of the terminal device 10 using one or a combination of the positioning means described above.

[0050] (Client application 15) The client application 15 sends a message containing the string entered by user U to the message application 140 of the information processing device 100 using the transmission unit 31. The client application 15 also notifies user U of the message received by the receiving unit 32 from the message application 140 of the information processing device 100.

[0051] (Sensor unit 20) The sensor unit 20 includes various sensors mounted on or connected to the terminal device 10. The connection can be wired or wireless. For example, the sensors may be detection devices other than the terminal device 10, such as wearable devices or wireless devices. In the example shown in Figure 4, the sensor unit 20 includes an acceleration sensor 21, a gyro sensor 22, a barometric pressure sensor 23, a temperature sensor 24, a sound sensor 25, a light sensor 26, a magnetic sensor 27, and an image sensor (camera) 28.

[0052] The sensors 21-28 described above are merely examples and not limiting. In other words, the sensor unit 20 may be configured to include some of the sensors 21-28, or it may include other sensors such as humidity sensors in addition to or instead of the sensors 21-28.

[0053] The acceleration sensor 21 is, for example, a 3-axis acceleration sensor and detects the physical movement of the terminal device 10, such as its direction of movement, velocity, and acceleration. The gyro sensor 22 detects the physical movement of the terminal device 10, such as its tilt in the three axes, based on its angular velocity. The barometric pressure sensor 23 detects the atmospheric pressure around the terminal device 10, for example.

[0054] Since the terminal device 10 is equipped with the acceleration sensor 21, gyroscope 22, barometric pressure sensor 23, etc., it becomes possible to determine the position of the terminal device 10 using technologies such as pedestrian dead-reckoning (PDR) that utilize these sensors 21 to 23. This makes it possible to obtain indoor location information that is difficult to obtain with positioning systems such as GPS.

[0055] For example, a pedometer using an accelerometer 21 can calculate the number of steps, walking speed, and distance walked. Additionally, a gyroscope 22 can be used to determine the user U's direction of movement, gaze direction, and body tilt. Furthermore, the barometric pressure sensor 23 can detect atmospheric pressure, allowing the system to determine the altitude and floor level of the user U's terminal device 10.

[0056] The temperature sensor 24 detects, for example, the ambient temperature around the terminal device 10. The sound sensor 25 detects, for example, the ambient sound around the terminal device 10. The light sensor 26 detects the ambient illumination around the terminal device 10. The magnetic sensor 27 detects, for example, the Earth's magnetic field around the terminal device 10. The image sensor 28 captures an image of the area around the terminal device 10.

[0057] The aforementioned pressure sensor 23, temperature sensor 24, sound sensor 25, light sensor 26, and image sensor 28 can detect the surrounding environment and conditions of the terminal device 10 by detecting atmospheric pressure, temperature, sound, and illuminance, respectively, and by capturing images of the surroundings. Furthermore, it becomes possible to improve the accuracy of the location information of the terminal device 10 based on the surrounding environment and conditions.

[0058] (Control Unit 30) The control unit 30 includes, for example, a microcomputer having a CPU (Central Processing Unit), ROM (Read Only Memory), RAM, input / output ports, and various circuits. Alternatively, the control unit 30 may be composed of hardware such as an integrated circuit (ASIC) or FPGA (Field Programmable Gate Array). The control unit 30 includes a transmission unit 31, a reception unit 32, and a processing unit 33.

[0059] (Transmitter 31) The transmission unit 31 can transmit various information, such as information input by the user U using the input unit 13, various information detected by sensors 21-28 mounted on or connected to the terminal device 10, and location information of the terminal device 10 determined by the positioning unit 14, to the information processing device 100 via the communication unit 11.

[0060] (Receiving unit 32) The receiving unit 32 can receive various types of information provided by the information processing device 100, as well as requests for various types of information from the information processing device 100, via the communication unit 11.

[0061] (Processing 33) The processing unit 33 controls the entire terminal device 10, including the display unit 12. For example, the processing unit 33 can output and display various information transmitted by the transmission unit 31 and various information received from the information processing device 100 by the reception unit 32 to the display unit 12.

[0062] (Storage unit 40) The storage unit 40 is implemented by, for example, semiconductor memory elements such as RAM (Random Access Memory) and flash memory, or by storage devices such as HDD (Hard Disk Drive), SSD (Solid State Drive), and optical discs. Various programs and various data are stored in this storage unit 40.

[0063] [4. Example of Information Processing Device Configuration] Next, the configuration of the information processing device 100 according to the embodiment will be described using Figure 5. Figure 5 is a diagram showing an example of the configuration of the information processing device 100 according to the embodiment. As shown in Figure 5, the information processing device 100 includes a communication unit 110, a storage unit 120, a control unit 130, and a message application 140.

[0064] (Communications Department 110) The communication unit 110 is implemented, for example, by a NIC (Network Interface Card). The communication unit 110 is connected to the network N (see Figure 3) by wire or wireless connection.

[0065] (Storage unit 120) The storage unit 120 is implemented by, for example, semiconductor memory elements such as RAM (Random Access Memory) and flash memory, or by storage devices such as HDDs, SSDs, and optical discs. As shown in Figure 5, the storage unit 120 has a user information database 121 and a user history information database 122.

[0066] (User Information Database 121) The user information database 121 stores user information about user U. For example, the user information database 121 stores various information such as user U's attributes. Figure 6 shows an example of the user information database 121. In the example shown in Figure 6, the user information database 121 has items such as "User ID (Identifier)", "Age", "Gender", "Home", "Workplace", and "Interests".

[0067] "User ID" indicates identification information for identifying user U. Note that "User ID" may be user U's contact information (telephone number, email address, etc.) or identification information for identifying user U's terminal device 10.

[0068] Furthermore, "Age" indicates the age of User U, identified by the User ID. Note that "Age" may be information indicating User U's specific age (e.g., 35 years old), or information indicating User U's age group (e.g., 30s), or "Age" may be information indicating User U's date of birth, or information indicating User U's generation (e.g., born in the 1980s). Furthermore, "Gender" indicates the gender of User U, identified by the User ID.

[0069] Furthermore, "Home" indicates the location information of User U's home, which is identified by the User ID. In the example shown in Figure 6, "Home" is represented by an abstract code such as "LC11," but it could also be latitude and longitude information, etc. Also, for example, "Home" could be a regional name or address.

[0070] Furthermore, "Workplace" indicates the location information of the workplace (or school in the case of a student) of User U, identified by the User ID. In the example shown in Figure 6, "Workplace" is represented by an abstract code such as "LC12," but it could also be latitude and longitude information, etc. Also, for example, "Workplace" could be a regional name or address.

[0071] Furthermore, "Interests" indicate the interests of User U, identified by the User ID. In other words, "Interests" indicate the objects of high interest to User U, identified by the User ID. For example, "Interests" may be search queries (keywords) entered into a search engine by User U. In the example shown in Figure 6, one "Interest" is shown for each User U, but there may be multiple.

[0072] For example, in the example shown in Figure 6, user U, identified by user ID "U1", is in their 20s and is male. Also, for example, user U, identified by user ID "U1", has their home address at "LC11". Furthermore, for example, user U, identified by user ID "U1", has their workplace at "LC12". Finally, for example, user U, identified by user ID "U1", is interested in "sports".

[0073] In the example shown in Figure 6, abstract values ​​such as "U1," "LC11," and "LC12" are used to illustrate the information, but it is assumed that "U1," "LC11," and "LC12" actually store specific strings, numbers, or other information. In the following diagrams relating to other information, abstract values ​​may also be used to illustrate the information.

[0074] The user information database 121 is not limited to the above and may store various types of information depending on the purpose. For example, the user information database 121 may store various types of information about user U's terminal device 10. The user information database 121 may also store information about user U's demographic, psychographic, geographic, and behavioral attributes. For example, the user information database 121 may store information such as name, family structure, place of origin (hometown), occupation, job title, income, qualifications, type of residence (detached house, apartment, etc.), whether or not a car is owned, commuting time, commuting route, commuter pass section (stations, lines, etc.), frequently used stations (stations other than the nearest station to home / workplace), lessons / classes (location, time, etc.), hobbies, interests, and lifestyle.

[0075] (User history information database 122) The user history information database 122 stores various information related to the history information (log data) that shows the user U's actions. Figure 7 shows an example of the user history information database 122. In the example shown in Figure 7, the user history information database 122 has items such as "User ID", "Location History", "Purchase History", "Search History", "Browsing History", "Posting History", and "Message Information".

[0076] "User ID" indicates identification information used to identify user U. "Location History" indicates the location history, which is the history of user U's location and movements. "Purchase History" indicates the purchase history, which is the history of products purchased or services used by user U. "Search History" indicates the search history, which is the history of search queries entered by user U. "Browsing History" indicates the browsing history, which is the history of content viewed by user U. "Posting History" indicates the posting history, which is the history of posts made by user U. "Message Information" indicates the message information sent and received by user U.

[0077] For example, in the example shown in Figure 7, user U, identified by user ID "U1", moves as described in "Location History #1", purchases specified products at specified sites or stores as described in "Purchase History #1", searches as described in "Search History #1", views content as described in "Browsing History #1", posts as described in "Posting History #1", and sends and receives messages as described in "Message Information #1".

[0078] In the example shown in Figure 7, abstract values ​​such as "U1", "Location History #1", "Purchase History #1", "Search History #1", "Browsing History #1", "Posting History #1", and "Message Information #1" are used for illustration. However, it is assumed that "U1", "Location History #1", "Purchase History #1", "Search History #1", "Browsing History #1", and "Message Information #1" will actually store specific strings, numbers, and other information.

[0079] Furthermore, the user history information database 122 may store various types of information depending on the purpose, not limited to those mentioned above.

[0080] (Control unit 130) Returning to Figure 5, let's continue the explanation. The control unit 130 is a controller, and is realized by various programs (corresponding to an example of an information processing program) stored in the internal memory of the information processing device 100, such as a CPU (Central Processing Unit), MPU (Micro Processing Unit), ASIC (Application Specific Integrated Circuit), or FPGA (Field Programmable Gate Array), executing them using a memory area such as RAM as the working area. In the example shown in Figure 5, the control unit 130 has a providing unit 131, an acquisition unit 132, a determination unit 133, and a generation unit 134.

[0081] (Provider 131) The provision unit 131 provides businesses with authenticated accounts with marketing information related to the user segments and delivery methods of personalized advertisements delivered to multiple users U, via the communication unit 110.

[0082] Furthermore, the provisioning unit 131 provides personalized advertisements to user U via the communication unit 110 using a predetermined advertising account.

[0083] Furthermore, when the provisioning unit 131 provides marketing information to a business operator that has a verified account using the designated advertising account, it may charge the business operator a designated fee.

[0084] (Acquisition part 132) The acquisition unit 132 receives a prescribed account application from the operator of the information processing device 200 via the communication unit 110.

[0085] Furthermore, the acquisition unit 132 acquires user information about user U via the communication unit 110. For example, the acquisition unit 132 acquires identification information (such as user ID), location information, and attribute information of user U from user U's terminal device 10. The acquisition unit 132 may also acquire identification information and attribute information of user U when user U is registered. The acquisition unit 132 then registers the user information in the user information database 121 of the storage unit 120.

[0086] Furthermore, the acquisition unit 132 acquires various historical information (log data) indicating the user U's actions via the communication unit 110. For example, the acquisition unit 132 acquires various historical information indicating the user U's actions from the user U's terminal device 10, or from various servers based on the user ID, etc. The acquisition unit 132 then registers the various historical information in the user history information database 122 of the storage unit 120.

[0087] Furthermore, the acquisition unit 132 acquires search queries entered by user U. For example, when user U enters a search query into a search engine or the like and performs a keyword search, the acquisition unit 132 acquires the search query via the communication unit 110. In other words, the acquisition unit 132 acquires keywords entered by user U into the search box of a search engine, website, or app via the communication unit 110.

[0088] Furthermore, the acquisition unit 132 acquires user U's message information via the communication unit 110. The acquisition unit 132 then registers the acquired message information in the user history information database 122 of the storage unit 120.

[0089] Furthermore, the acquisition unit 132 acquires data on product purchases or service usage at e-commerce sites or stores related to businesses that have authenticated accounts for user U, via the communication unit 110.

[0090] (Judgment unit 133) The determination unit 133 determines, based on user U's purchase of goods or use of services at an e-commerce site or store related to a business with an authenticated account, measured by a predetermined tracking function, and the payment history, that user U has purchased goods or used services at the said site or store.

[0091] Furthermore, the determination unit 133 determines whether a predetermined event has occurred for user U, based on message information, user history information, etc., through predetermined keyword analysis, etc.

[0092] (Generation unit 134) The generation unit 134 generates personalized advertisements for user U based on message information over a predetermined period, user information and user history information, and recommendation information obtained from each business operator by the information processing device 200.

[0093] The generation unit 134 generates personalized advertisements in which products or services recommended by each business operator of the information processing device 200 are arranged in a predetermined order, based on personalized advertising themes.

[0094] Furthermore, the generation unit 134 may determine the placement of each business's recommendation information in personalized advertisements based, for example, on the degree of relevance between the personalized advertising theme and the name or content of the products or services recommended by each business.

[0095] Furthermore, the generation unit 134 may, for example, determine the placement of each business's recommended information in personalized advertising in order of relevance.

[0096] Furthermore, the generation unit 134 may also take into consideration, for example, the advertising fees received from the information processing device 200 operators, and arrange the placement of each operator's recommended information in personalized advertising.

[0097] (Message app 140) The messaging application 140 communicates with a predetermined messaging service via the communication unit 110 and relays messages between the terminal device 10 and the information processing device 200, as well as between the terminal devices 10 of multiple users U.

[0098] [5. Processing Procedure] Next, the processing procedure by the information processing device 100 according to the embodiment will be described using Figure 8. Figure 8 is a flowchart of the processing procedure according to the embodiment. Note that the processing procedure shown below is repeatedly executed by the control unit 130 of the information processing device 100.

[0099] As shown in Figure 8, the acquisition unit 132 of the information processing device 100 receives a predetermined account application via the communication unit 110, and the provision unit 131 of the information processing device 100 provides the authenticated account to the information processing device 200 (step S101).

[0100] Next, the determination unit 133 of the information processing device 100 determines whether a product has been purchased or a service has been used based on the purchase of the product or the use of the service measured by a predetermined tracking function and the payment history (step S102).

[0101] Next, the acquisition unit 132 of the information processing device 100 acquires product purchase or service usage data via the communication unit 110 (step S103).

[0102] Next, the acquisition unit 132 of the information processing device 100 acquires user information and user history information via the communication unit 110 (step S104).

[0103] Next, the acquisition unit 132 of the information processing device 100 acquires recommended information related to products or services via the communication unit 110 (step S105).

[0104] Next, the generation unit 134 of the information processing device 100 generates a personalized advertisement (step S106).

[0105] Next, the information processing unit 131 of the information processing device 100 provides marketing information to the information processing device 200 via the communication unit 110 using a predetermined advertising account (step S107).

[0106] Next, the information processing device 100's provisioning unit 131 provides personalized advertisements to the terminal device 10 via the communication unit 110 using a predetermined advertising account (step S108).

[0107] Next, the information processing device 100, via the communication unit 110, requests the information processing device 200 to pay a predetermined reward using a predetermined advertising account, and the information processing device 200 makes the payment. (Step S109).

[0108] [6. Variant Example] The terminal device 10 and information processing device 100 described above may be implemented in various different forms other than those of the embodiments described above. Therefore, modifications of the embodiments will be described below.

[0109] In the above embodiment, some of the processing performed by the information processing device 100 may actually be performed by the terminal device 10. For example, the processing may be completed in a standalone manner (by the terminal device 10 alone). In this case, the terminal device 10 is assumed to be equipped with the functions of the information processing device 100 in the above embodiment. Furthermore, in the above embodiment, since the terminal device 10 is in cooperation with the information processing device 100, from the perspective of the user U, it appears as if the processing of the information processing device 100 is also being performed by the terminal device 10. In other words, from another perspective, it can be said that the terminal device 10 is equipped with the information processing device 100.

[0110] For example, the terminal device 10 may execute the processing of the information processing device 100 in the above embodiment as processing on an installed application. In other words, the processing of the information processing device 100 in the above embodiment may be processing on an application installed on the terminal device 10.

[0111] [7. Effects] As described above, the information processing device (terminal device 10 and information processing device 100) according to the present application comprises: an acquisition unit 132 that acquires a user's message information in a predetermined messaging service, user information and user history information relating to the user, and promotional information from multiple businesses having a predetermined account; a generation unit 134 that generates personalized advertising information based on the message information, the user information and user history information, and the promotional information; and a provision unit 131 that provides the personalized advertising information generated by the generation unit 134 to the user.

[0112] The provisioning unit 131 provides the user with personalized advertising information generated by the generation unit 134 using a predetermined advertising account.

[0113] The acquisition unit 132 acquires advertising themes personalized for the user based on the message information, the user information, and the user history information.

[0114] The acquisition unit 132 inputs the message information, user information, and user history information into the GPT and outputs a personalized advertising theme, thereby acquiring an advertising theme personalized for the user.

[0115] The acquisition unit 132, based on the user's purchase of goods or use of services at an e-commerce site or store related to the business operator who has the designated account, as measured by a predetermined tracking function, and the payment history, determines that the user has purchased goods or used services at the site or store. If it determines that the user has purchased goods or used services at the site or store, it acquires a personalized advertising theme for the user from the information related to the goods purchased or services used by the user.

[0116] The acquisition unit 132 extracts, for the user in question, the history of products or services that have been purchased or searched for at predetermined intervals from the user history information. If the timing of the purchase or search partially overlaps with the promotional period of the predetermined product or service and has a predetermined degree of relevance, the unit acquires a personalized advertising theme for the user from the information related to the predetermined product or service.

[0117] The generation unit 134 generates personalized advertising information for the user based on the party gear advertising theme and the promotional information.

[0118] The generation unit 134 generates personalized advertising information in which the promotional information is arranged based on a predetermined degree of relevance between the advertising theme and the promotional information.

[0119] Through any or a combination of the above-described processes, the information processing device according to the present invention can provide users with personalized advertisements containing information about products or services that are tailored to the user's thoughts or needs, based on the user's message information in a predetermined messaging service, as well as the user's attribute information and history information, etc., using a predetermined advertising account.

[0120] [8. Hardware Configuration] Furthermore, the terminal device 10 and information processing device 100 according to the above-described embodiment are realized by a computer 1000 having a configuration such as that shown in Figure 9. The following explanation will use the information processing device 100 as an example. Figure 9 is a diagram showing an example of the hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which an arithmetic unit 1030, a primary storage device 1040, a secondary storage device 1050, an output interface 1060, an input interface 1070, and a network interface 1080 are connected by a bus 1090.

[0121] The arithmetic unit 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, as well as programs read from the input device 1020, and executes various processes. The arithmetic unit 1030 can be implemented using, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), or an FPGA (Field Programmable Gate Array).

[0122] The primary storage device 1040 is a memory device, such as RAM (Random Access Memory), that temporarily stores data used by the arithmetic unit 1030 for various calculations. The secondary storage device 1050 is a storage device where data used by the arithmetic unit 1030 for various calculations and various databases are registered, and can be implemented using ROM (Read Only Memory), HDD (Hard Disk Drive), SSD (Solid State Drive), flash memory, etc. The secondary storage device 1050 may be internal storage or external storage. The secondary storage device 1050 may also be a removable storage medium such as USB (Universal Serial Bus) memory or SD (Secure Digital) memory card. The secondary storage device 1050 may also be cloud storage (online storage), NAS (Network Attached Storage), file server, etc.

[0123] The output I / F 1060 is an interface for transmitting information to be output to output devices 1010, such as displays, projectors, and printers, and is implemented using connectors of standards such as USB (Universal Serial Bus), DVI (Digital Visual Interface), and HDMI (High Definition Multimedia Interface). The input I / F 1070 is an interface for receiving information from various input devices 1020, such as mice, keyboards, keypads, buttons, and scanners, and is implemented using, for example, USB.

[0124] Furthermore, the output interface 1060 and input interface 1070 may be wirelessly connected to the output device 1010 and input device 1020, respectively. In other words, the output device 1010 and input device 1020 may be wireless devices.

[0125] Furthermore, the output device 1010 and the input device 1020 may be integrated as a touch panel. In this case, the output I / F 1060 and the input I / F 1070 may also be integrated as an input / output I / F.

[0126] The input device 1020 may also be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), DVD (Digital Versatile Disc), or PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0127] The network interface 1080 receives data from other devices via network N and sends it to the computing unit 1030, and also transmits data generated by the computing unit 1030 to other devices via network N.

[0128] The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output interface 1060 and the input interface 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

[0129] For example, when computer 1000 functions as an information processing device 100, the arithmetic unit 1030 of computer 1000 realizes the functions of the control unit 130 by executing a program loaded onto the primary storage device 1040. Alternatively, the arithmetic unit 1030 of computer 1000 may load a program obtained from another device via the network interface 1080 onto the primary storage device 1040 and execute the loaded program. Furthermore, the arithmetic unit 1030 of computer 1000 may cooperate with other devices via the network interface 1080 and call and use program functions, data, etc., from other programs on other devices.

[0130] [9. Other] Although embodiments of the present invention have been described above, the present invention is not limited by the content of these embodiments. Furthermore, the aforementioned components include those that can be easily conceived by those skilled in the art, those that are substantially the same, and those that fall within the so-called equivalent range. Moreover, the aforementioned components can be combined as appropriate. Furthermore, various omissions, substitutions, or modifications of the components can be made without departing from the gist of the embodiments described above.

[0131] Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by known methods. In addition, the processing procedures, specific names, and various data and parameters shown in the above document and drawings can be changed at will unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown.

[0132] Furthermore, the components of each illustrated device are functionally conceptual and do not necessarily need to be physically configured as shown. In other words, the specific forms of distribution and integration of each device are not limited to those shown, and all or part of them can be functionally or physically distributed and integrated in any unit according to various loads, usage conditions, etc.

[0133] For example, the information processing device 100 described above may be implemented using multiple server computers, and depending on the function, it may be implemented by calling external platforms, etc., via APIs (Application Programming Interfaces) or network computing, allowing for flexible configuration changes.

[0134] Furthermore, the embodiments and modifications described above can be combined as appropriate, provided that the processing content is not inconsistent.

[0135] Furthermore, the terms "section, module, unit" mentioned above can be replaced with "means," "circuit," etc. For example, the acquisition unit can be replaced with acquisition means or acquisition circuit. [Explanation of symbols]

[0136] 1. Information Processing System 10 Terminal devices 100 Information Processing Devices 110 Communications Department 120 Storage section 121 User Information Database 122 History Information Database 130 Control Unit 131 Provision Department 132 Acquisition Department 133 Judgment section 134 Generation part

Claims

1. An acquisition unit that acquires user message information in a specified messaging service, user information and user history information related to said user, and promotional information from multiple businesses having a specified account. A generation unit that generates personalized advertising information based on the message information, the user information and the user history information, and the promotional information, A providing unit that provides the personalized advertising information generated by the generation unit to the user, An information processing device characterized by comprising:

2. The provisioning unit provides the user with personalized advertising information generated by the generation unit using a predetermined advertising account. The information processing apparatus according to feature 1.

3. The acquisition unit acquires advertising themes personalized for the user based on the message information, the user information, and the user history information. The information processing apparatus according to feature 2.

4. The acquisition unit inputs the message information, user information, and user history information into a GPT (Generative Pre-trained Transformer) and outputs a personalized advertising theme, thereby acquiring a personalized advertising theme for the user. The information processing apparatus according to claim 3.

5. The acquisition unit, based on the user's purchase of goods or use of services at an e-commerce (EC) site or store belonging to a business with a predetermined account, measured by a predetermined tracking function, and the payment history, determines that a purchase of goods or use of services has been made at the site or store. If this determination is made, the unit acquires a personalized advertising theme for the user from the information relating to the goods purchased or services used by the user. The information processing apparatus according to feature 2.

6. The acquisition unit extracts, for the user, the history of products or services that have been purchased or searched for at predetermined intervals from the user history information. If the period of such purchase or search partially overlaps with the promotional period of the predetermined product or service and has a predetermined degree of relevance, the unit acquires a personalized advertising theme for the user from the information related to the predetermined product or service. The information processing apparatus according to feature 2.

7. The generation unit generates personalized advertising information for the user based on the advertising theme and the promotional information. The information processing apparatus according to any one of claims 4 to 6.

8. The generation unit generates personalized advertising information in which the promotional information is arranged, based on a predetermined degree of relevance between the advertising theme and the promotional information. The information processing apparatus according to feature 7.

9. An information processing method performed by an information processing device, A process for acquiring user message information in a specified messaging service, user information and user history information related to said user, and promotional information from multiple businesses having specified accounts. A generation process that generates personalized advertising information based on the message information, the user information and the user history information, and the promotional information, A provisioning step provides the user with the personalized advertising information generated in the generation step, An information processing method characterized by including

10. A procedure for acquiring user message information from a specified messaging service, user information and user history information related to said user, and promotional information from multiple businesses with specified accounts. A generation procedure for generating personalized advertising information based on the message information, the user information and the user history information, and the promotional information, A provision procedure for providing the user with the personalized advertising information generated by the generation procedure, An information processing program characterized by causing a computer to execute it.

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