Programs, methods, and information processing devices.

Abstract

In video streaming systems, there is a need for technology that makes it easier for viewers to recognize that a campaign is underway when watching videos of products or services advertised, thereby further increasing their willingness to participate in the campaign. [Solution] In a video distribution service where viewers can watch videos posted by the uploader, a memory unit stores comments posted by viewers who watch the videos, associated with the videos. The program causes one or more computer processors to detect when a viewer who watches a video posts a comment specifying an arbitrary string associated with the video, to detect when a user of the video distribution service other than the viewer who posted the comment has posted a comment that can be viewed without watching the video, and to grant a reward to the viewer who posted the comment associated with the video.

Claims

1. A program for operating a computer that provides a video streaming service that allows viewers to watch videos uploaded by the uploader, wherein the computer comprises one or more computer processors and stores in its memory the comments uploaded by viewers who watch the videos, associated with the videos. The program is configured on one or more computer processors. A step of detecting that a viewer user watching the aforementioned video has posted a comment specifying an arbitrary string associated with the aforementioned video, and further detecting that a user of the video distribution service other than the viewer user who posted the comment has posted the comment which can be viewed without watching the aforementioned video, A program that performs the steps of granting a reward to a viewer user who posted the comment in association with the aforementioned video.

2. The one or more computer processors, in the video distribution service, receive and store in the storage unit pre-recorded videos that are not intended for viewing by viewers in synchronization with live streaming in which the uploader distributes content in real time. The program according to claim 1, wherein in the detection step, it detects that multiple viewers have posted comments on the recorded video.

3. The aforementioned one or more computer processors further include: In the detection step, upon detecting that a viewer user has posted the comment, the system executes a step of posting a reply comment associated with the viewer user's comment, the reply comment being viewable by users of the video streaming service other than the user who posted the comment, along with the comment associated with the reply comment, without having to watch the video. The program according to claim 2, wherein in the step of granting, the program grants the reward to the user who posted the comment by receiving an operation from the user who posted the comment in accordance with the method for obtaining the reward included in the reply comment.

4. In the step of posting, the user posts a reply comment that includes how to obtain the reward, and posts the reply comment containing information that the reward can be received on a DM operation screen that allows sending and receiving direct messages with the poster account, which is the account of the poster of the video. The program according to claim 3, wherein in the step of granting the aforementioned benefit, in response to the operation of the viewer user who specified the DM operation screen, the program provides the viewer user who posted the comment with the DM operation screen for the poster account, and grants the aforementioned benefit on the DM operation screen.

5. The program according to claim 4, wherein, in the step of granting the aforementioned benefit, even if a viewer user who has not posted the aforementioned comment transitions to the DM operation screen, the program does not grant the aforementioned benefit to the user who has not posted the aforementioned comment, and notifies the user on the DM operation screen that the conditions for granting the aforementioned benefit have not been met.

6. The program according to claim 4, wherein in the step of granting the aforementioned benefit, the DM operation screen grants the benefit in response to receiving a post from the user who posted the comment to the poster account.

7. The program according to claim 6, in the step of granting the aforementioned benefit, if the DM operation screen receives a default message from the user who posted the comment to the poster account for receiving the benefit, the program grants the benefit in accordance with the submission of the default message, but if the poster account receives a message different from the default message, the program does not process the different message as a direct message to the poster account and grant the benefit.

8. The program according to claim 7, wherein the DM operation screen includes an input field for receiving direct messages from a user to the poster account and an operation member for receiving the posting of the default message, and in response to user operation on the operation member, the program processes the default message corresponding to the operation member as a direct message and grants the benefits.

9. The program according to claim 8, wherein, in the DM operation screen, with respect to the operation member that accepts the posting of the default message, if the user has not performed an operation to qualify for the reward, the operation member is not accepted for input operations, and if the user has performed an operation to qualify for the reward, the operation member is enabled for input operations, and in response to the input operations to the operation member, the default message is processed as a direct message and the reward is granted.

10. The aforementioned storage unit is configured to store a first video related to a campaign advertiser's post and a second video related to a poster who is not an advertiser. The program according to claim 1, wherein, in the step of granting the aforementioned benefit, the benefit is granted to the user who posted the comment in association with the first video, but the benefit is not granted if the comment is posted by the user in association with a second video different from the first video.

11. A method for operating a computer that provides a video streaming service that allows viewers to watch videos posted by the uploader, wherein the computer comprises one or more computer processors and stores in its memory the comments posted by users who watch the video, associated with the video. The above method involves one or more computer processors, A step of detecting that a viewer user watching the aforementioned video has posted a comment specifying an arbitrary string associated with the aforementioned video, and further detecting that a user of the video distribution service other than the viewer user who posted the comment has posted the comment which can be viewed without watching the aforementioned video, A method for performing the steps of: granting a reward to a viewer user who posted the comment in association with the aforementioned video.

12. An information processing device that provides a video distribution service that allows viewers to watch videos posted by the uploader, wherein the storage unit stores comments posted by viewers who watch the video, associated with the video. The control unit of the information processing device, A step of detecting that a viewer user watching the aforementioned video has posted a comment specifying an arbitrary string associated with the aforementioned video, and further detecting that a user of the video distribution service other than the viewer user who posted the comment has posted the comment which can be viewed without watching the aforementioned video, An information processing device that performs the steps of: granting a reward to a viewer user who posted the comment in association with the aforementioned video.

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