Information processing method and program

Abstract

This invention provides an information processing method and program that efficiently achieve advertising effectiveness in advertising using social media. [Solution] In the information processing system 100, the information processing method comprises a post information display step, a post information provision step, an environment information acquisition step, and an advertisement transmission step. In the post information display step, the information processing device displays information related to the advertiser's advertisement on the user terminal. In the post information provision step, the information processing device provides the post information to the user terminal when the information is selected by the user in the post information display step. In the environment information acquisition step, when the user terminal posts post information to the posting page, the information processing device acquires location information corresponding to the user terminal's location at the time of posting, and also acquires environment information corresponding to the user terminal's location information. In the advertisement transmission step, the information processing device transmits an advertisement based on the environment information to the user terminal using a predetermined transmission method.

Claims

1. An information processing method that causes an information processing device to execute a process to award rewards to users who are affiliated with advertisers via the messaging function of a communication application that allows the exchange of messages with specific individuals, The information processing device has the function of communicating with a user terminal via the communication application and creating an account for the user corresponding to the user terminal on the information processing device through authentication on the authentication page. The communication application has a function to display an object in the advertiser's room of the messaging function of the communication application for transitioning to the authentication page for creating the account of the information processing device. The information processing device has a function to display information about the advertiser's advertisement on the user terminal after the account for the information processing device has been created on the authentication page. The information relating to the advertiser's advertisement displayed is composed of posted information, and the information processing device has a function to provide the posted information to the user terminal when the user selects the information corresponding to the posted information via the user terminal. The information processing device has a function to grant rewards to the account of the information processing device when the posted information is posted to the posting page of an SNS (Social Network Service) application. The posting function of the aforementioned SNS application has a function that allows unspecified persons to view the posted content. The user's account in the information processing device corresponds to the user's account in the communication application and the user's account in the SNS application. The aforementioned information processing method comprises a step of displaying posted information, a step of providing posted information, a step of acquiring environmental information, and a step of sending advertisements. In the aforementioned post information display step, the information processing device displays the information relating to the advertiser's advertisement on the user terminal. In the aforementioned post information provision step, the information processing device provides the post information to the user terminal when the information is selected by the user in the post information display step. In the environmental information acquisition step, when the user terminal posts the posted information to the posting page, the information processing device acquires location information corresponding to the location of the user terminal at the time of posting, and the information processing device acquires environmental information corresponding to the location information of the user terminal. In the aforementioned advertisement transmission step, the information processing device transmits the advertisement based on the environmental information to the user terminal using a predetermined transmission method. The aforementioned predetermined transmission method is: (1) A method of sending to the room of the message function of the communication application, (2) Sending by email to the email address held by the user, (3) A method of sending via SMS to the phone number held by the user, (4) To be sent via direct mail on the user's SNS application, An information processing method that includes at least one of the following.

2. The information processing method according to claim 1, The aforementioned environmental information includes at least one of atmospheric pressure, temperature, perceived temperature, humidity, wind speed, and weather, as an information processing method.

3. An information processing method according to claim 1 or claim 2, In the aforementioned advertisement transmission step, the information processing device transmits an advertisement to the user terminal based on the posting trends of the posted information, in addition to the environmental information.

4. An information processing method according to claim 1 or claim 2, The information processing method for the post information display step involves the information processing device displaying the post information and an object for the user terminal to obtain the post information.

5. A program that performs the information processing method described in claim 1 or claim 2.

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