Sales promotion support device

Abstract

By implementing product sales strategies in a virtual store that mimics a physical store, we can predict sales at physical stores and aim to expand product sales at physical stores. [Solution] The system includes means for implementing a first sales strategy in a virtual store, means for calculating virtual store sales after the implementation of the first sales strategy in the virtual store, means for determining whether virtual store sales after the implementation of the first sales strategy are greater than the virtual store target value, means for implementing the first sales strategy in a physical store if it is determined to be greater, means for calculating physical store sales after the implementation of the first sales strategy, means for determining whether physical store sales after the implementation of the first sales strategy are greater than the physical store target value, and means for implementing a second sales strategy in a virtual store if it is determined to be less than the target value.

Description

Technical Field

[0001] It relates to a technology for promoting the sale of goods and services.

Background Art

[0002] A digital twin is a mechanism that acquires the state and behavior of a physical object in the real world using IoT (Internet of Things) and sensing technologies, and reproduces its physical model in real time in the virtual world. The technology of digital twins is applied to design and development by CAE (Computer-Aided Engineering), operation simulation of industrial robots, and technology for reproducing the movements of each athlete on a computer during sports broadcasts.

[0003] Under such circumstances, for example, in Patent Document 1, a digital twin management device that appropriately represents an object existing in the physical space in the virtual space using a digital twin has been proposed.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] However, in the retail industry, the continuous expansion of product sales and the number of sales is an important issue. However, in the above conventional technology, there is a problem that the innovative technology, which is a pity, cannot be utilized for sales promotion in the retail industry.

[0006] Therefore, in view of the above problems, an object of the present invention is to provide a sales promotion support device that predicts the sales performance in a physical store and expands the product sales in the physical store by pre-implementing product sales measures in a virtual store that mimics the physical store. [Means for solving the problem]

[0007] One form of the sales promotion support device disclosed includes: a physical store information storage means for storing physical store sales of a specified product before the implementation of a first sales strategy in a physical store; a virtual store information storage means for storing virtual store sales of the specified product before the implementation of the first sales strategy in a virtual store that mimics the physical store; a virtual store realization means for providing an environment for selling the specified product in the virtual store; a virtual store strategy execution means for implementing the first sales strategy for the specified product in the virtual store; a first verification value calculation means for calculating virtual store sales of the specified product after the implementation of the first sales strategy in the virtual store; a first target determination means for determining whether the virtual store sales of the specified product after the implementation of the first sales strategy are greater than a virtual store target value set based on the virtual store sales of the specified product before the implementation of the first sales strategy; a physical store strategy execution means for performing processing to implement the first sales strategy for the specified product in the physical store if it is determined to be greater than the virtual store target value; a second verification value calculation means for calculating physical store sales of the specified product after the implementation of the first sales strategy in the physical store; and the first sales strategy The system includes a second target determination means for determining whether the in-store sales of a specified product after the implementation of the measure are greater than an in-store target value set based on the assumption that the in-store sales of a specified product before the implementation of the first sales measure increase by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure, and a virtual store measure re-execution means for implementing the second sales measure for the specified product in the virtual store if it is determined to be less than the in-store target value, wherein the first and second sales measures are measures to promote sales of the specified product, and include: changing the price of the specified product, changing the packaging of the specified product, notifying the app of coupon information, sale information, and campaign information, using digital stamps using the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage status and providing benefits and discounts according to their rank, providing a game function in which customers can win points and coupons, providing a function to display the location of searched products in the app, and providing an in-store guidance function in the app.This service is characterized by providing real-time notification functions via an app triggered by sensors installed in the store, providing interactive customer service functions using AI (Artificial Intelligence), providing advertising display functions in the app when customers are near digital signage, providing detailed information about advertisements displayed on digital signage in the app, providing payment functions via the app, notifying customers of coupon information, sales information, and campaign information in the app, notifying customers of prescription information in the app, notifying customers of digital receipt information in the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing POP advertising (Point of Purchase Advertising), providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music (BGM).

[0008] Furthermore, one form of the sales promotion support device to be disclosed includes: a physical store information storage means for storing the number of physical store sales of a specified product before the implementation of a first sales measure in a physical store; a virtual store information storage means for storing the number of virtual store sales of the specified product before the implementation of the first sales measure in a virtual store that mimics the physical store; a virtual store realization means for providing an environment for selling the specified product in the virtual store; a virtual store measure execution means for implementing the first sales measure for the specified product in the virtual store; a first verification value calculation means for calculating the number of virtual store sales of the specified product after the implementation of the first sales measure in the virtual store; a first target determination means for determining whether the number of virtual store sales of the specified product after the implementation of the first sales measure is greater than a virtual store target value set based on the number of virtual store sales of the specified product before the implementation of the first sales measure; a physical store measure execution means for performing processing to implement the first sales measure for the specified product in the physical store if it is determined to be greater than the virtual store target value; a second verification value calculation means for calculating the number of physical store sales of the specified product after the implementation of the first sales measure in the physical store; and the first The system includes a second target determination means for determining whether the number of in-store sales of a specified product after the implementation of a sales measure is greater than a target value for in-store sales set based on the assumption that the number of in-store sales of a specified product before the implementation of the first sales measure increases by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure, and a virtual store measure re-execution means for implementing the second sales measure for the specified product in the virtual store if it is determined to be less than the target value for in-store sales, wherein the first and second sales measures are measures to promote sales of the specified product, and include: changing the price of the specified product, changing the packaging of the specified product, notifying the app of coupon information, sale information, and campaign information, using digital stamps using the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage status and providing benefits and discounts according to their rank, providing a game function in which customers can win points and coupons, providing a function to display the location of searched products in the app, and providing an in-store guidance function in the app.This service is characterized by providing real-time notification functions via an app triggered by sensors installed in the store, providing AI-powered interactive customer service functions, providing advertising display functions in the app when customers are near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying customers of coupon information, sales information, and campaign information in the app, notifying customers of prescription information in the app, notifying customers of digital receipt information in the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music. [Effects of the Invention]

[0009] The disclosed sales promotion support system predicts sales in physical stores by implementing product sales strategies in advance at virtual stores that mimic physical stores, and aims to expand product sales at physical stores. [Brief explanation of the drawing]

[0010] [Figure 1] This diagram shows an overview of the sales promotion support device according to this embodiment. [Figure 2] This is a functional block diagram of the sales promotion support device according to this embodiment. [Figure 3] This figure shows an example of the hardware configuration of the sales promotion support device according to this embodiment. [Figure 4] This flowchart shows an example of the processing flow using the sales promotion support device according to this embodiment. [Modes for carrying out the invention]

[0011] The embodiments for carrying out the present invention will be described with reference to the drawings. (Operating principle of the sales promotion support device according to this embodiment)

[0012] The operating principle of the sales promotion support device (hereinafter simply referred to as "this device") 100 according to this embodiment will be explained using Figures 1 and 2. Figure 1 is a diagram showing the connection relationship between this device 100 and other devices, and Figure 2 is a functional block diagram of this device 100.

[0013] As shown in Figure 1, the device 100 is connected to the store terminal 350 via a communication network 360. The communication network 360 can be either wired or wireless. The store terminal 350 is a device that informs the device 100 of the sales status of products sold at the store 210, and may be, for example, a POS (Point of Sales) system.

[0014] As shown in Figure 2, the device 100 includes a physical store information storage means 110, a virtual store information storage means 120, a virtual store implementation means 130, a virtual store policy execution means 140, a first verification value calculation means 150, a first target determination means 160, a physical store policy execution means 170, a second verification value calculation means 180, a second target determination means 190, and a virtual store policy re-execution means 200.

[0015] The physical store information storage means 110 stores the physical store sales 250 or the number of physical store sales 260 for a specified product before the implementation of the first sales measure 230 at the physical store 210. The first sales strategy 230 is, for example, a strategy to promote sales of a specified product, and includes: changing the price of the specified product, changing the packaging of the specified product, notifying customers of coupon information, sales information, and campaign information via an app (abbreviation for application software), using digital stamps via the app, using a point system that awards points based on store visits, notifying customers of product information via the app, displaying sales promotion flyers via the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points or coupons, providing a function to display the location of searched products via the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, providing an interactive customer service function using AI (Artificial Intelligence), providing an advertising display function in the app when the customer is near a digital signage display, providing detailed information about digital signage advertisements via the app, providing a payment function via the app, notifying customers of coupon information, sales information, and campaign information via the app, notifying customers of prescription information via the app, notifying customers of digital receipt information via the app, providing a function to check past usage history via the app, conducting demonstration sales in the store, and POP advertising (Point of Purchase). This concept includes the implementation of advertising (point-of-purchase advertising), the provision of sales promotion information via digital signage, the provision of novelty goods, the use of point systems, the implementation of sampling, the implementation of food and drink tastings, changes to the store layout, changes to the placement of products, the installation of sales promotion fixtures, the installation of top boards and banners, or changes to the in-store background music (BGM).

[0016] The virtual store information storage means 120 stores virtual store sales 270 or virtual store sales quantity 280 for a specified product before the implementation of the first sales measure 230 in the virtual store 220, which is modeled after the physical store 210.

[0017] The virtual store realization means 130 provides an environment for selling a predetermined product in the virtual store 220. The virtual store realization means 130 may be realized by using the so-called digital twin technology.

[0018] The virtual store policy execution means 140 implements the first sales policy 230 regarding a predetermined product in the virtual store 220. The virtual store policy execution means 140 implements policies for promoting the sales of the predetermined product sold in the virtual store 220. For example, it changes the price of the predetermined product or changes the package of the predetermined product.

[0019] In addition, the virtual store policy execution means 140, for example, regarding a predetermined product sold in the virtual store 220, notifies coupon information, sale information, and campaign information to the app, uses digital stamps using the app, uses a point system given based on store visit behavior, notifies product information to the app, displays sales promotion flyers in the app, ranks customers according to usage status and provides privileges and discounts according to the rank, provides a game function where points or coupons are won, provides a function to display the location of the searched product in the app, provides an in-store guidance function by the app, provides a real-time notification function by the app with the sensor detection installed in the store as the trigger, provides an AI-based interactive customer service function, provides an advertisement display function in the app when approaching digital signage, provides detailed information about digital signage display advertisements in the app, provides a settlement function by the app, notifies coupon information, sale information, and campaign information to the app, notifies prescription information to the app, notifies digital receipt information to the app, provides a function to check the past usage history in the app, conducts in-store demonstration sales, conducts POP advertisements, provides sales promotion information by digital signage, provides novelty goods, uses the point system, conducts sampling, conducts tasting and sampling, changes the in-store layout, changes the product display position, installs sales promotion fixtures, installs top boards and streamers, or changes the in-store BGM.

[0020] The first verification value calculation means 150 calculates the virtual store sales 310 for a predetermined product after the implementation of the first sales measure 230 in the virtual store 220. Also, the first verification value calculation means 150 may be configured to calculate the virtual store sales volume 320 for a predetermined product after the implementation of the first sales measure 230 in the virtual store 220.

[0021] The first target determination means 160 determines whether the virtual store sales 310 for a predetermined product after the implementation of the first sales measure 230 is greater than the virtual store target value 340 set based on the virtual store sales 270 for the predetermined product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales 270 for the predetermined product before the implementation of the first sales measure 230.

[0022] The first target determination means 160 may be configured to determine whether the virtual store sales volume 320 for a predetermined product after the implementation of the first sales measure 230 is greater than the virtual store target value 340 set based on the virtual store sales volume 280 for the predetermined product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales volume 280 for the predetermined product before the implementation of the first sales measure 230.

[0023] When the first target determination means 160 determines that it is "greater than the virtual store target value 340", the physical store measure execution means 170 performs a process for implementing the first sales measure 230 for the predetermined product in the physical store 210. This is because it has been found by the prior implementation in the virtual store 220 that the first sales measure 230 is somewhat effective, so the first sales measure 230 is also implemented in the physical store 210 to improve the sales of the predetermined product.

[0024] The second verification value calculation means 180 calculates the physical store sales 290 for a predetermined product after the implementation of the first sales measure 230 in the physical store 210. The second verification value calculation means 180 may be configured to obtain the physical store sales 290 from the physical store terminal 350.

[0025] The second verification value calculation means 180 calculates the number of in-store sales 300 for a specified product after the implementation of the first sales measure 230 at the physical store 210. The second verification value calculation means 180 may also obtain the number of in-store sales 300 from the physical store terminal 350.

[0026] The second target determination means 190 determines whether the in-store sales 290 for a specified product after the implementation of the first sales measure 230 are greater than the in-store target value 330, which is set based on the assumption that in-store sales 250 increase by the same amount as the increase in virtual store sales for a specified product before and after the implementation of the first sales measure 230. The in-store target value 330 is expected to be, for example, in-store sales 250 × virtual store sales 310 ÷ virtual store sales 270 ± α. This is intended to incorporate the sales expansion effect of the sales measure 230 in the virtual store 220 into the in-store target value 330, and ± α is an adjustment value.

[0027] The second target determination means 190 determines whether the number of in-store sales 300 for a specified product after the implementation of the first sales measure 230 is greater than the in-store target value 330, which is set based on the assumption that the number of in-store sales 260 increases by the same amount as the increase in the number of in-store sales for a specified product before and after the implementation of the first sales measure 230. The in-store target value 330 is expected to be, for example, 260 in-store sales × 320 in-store sales ÷ 280 ± α in-store sales. This is intended to incorporate the sales expansion effect of the sales measure 230 in the in-store target value 330, and ± α is an adjustment value.

[0028] If the virtual store measure re-execution means 200 determines that the value is "smaller than the actual store target value 330" by the second target determination means 190, it implements a second sales measure 240 for a specified product in the virtual store 220. The second sales measure 240 is different from the first sales measure 230 and is, for example, a measure to promote sales of a specified product, such as changing the price of the specified product, changing the packaging of the specified product, notifying the app of coupon information, sale information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage status and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, and providing a real-time notification function via the app triggered by sensor detection in the store. This concept includes providing AI-powered interactive customer service functions, displaying advertisements in the app when customers are near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying customers of coupon, sale, and campaign information via the app, notifying customers of prescription information via the app, notifying customers of digital receipt information via the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing point-of-purchase (POP) advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

[0029] The processing by the virtual store strategy re-execution means 200 is intended to find a second sales strategy 240 that will produce a greater effect if the first sales strategy 230 does not contribute to the expansion of sales at the physical store 210 as expected. Then, by replacing the second sales strategy 240 with the first sales strategy 230 and repeating the processing by the virtual store realization means 130, virtual store strategy execution means 140, first verification value calculation means 150, first target determination means 160, physical store strategy execution means 170, second verification value calculation means 180, second target determination means 190, and virtual store strategy re-execution means 200, it becomes possible to find a first sales strategy 230 (second sales strategy 240) that will produce a greater effect.

[0030] Based on the operating principle described above, this device 100 predicts sales in physical stores by implementing product sales strategies in advance in a virtual store that mimics a physical store, and aims to expand product sales in physical stores. (Hardware configuration of the sales promotion support device according to this embodiment)

[0031] An example of the hardware configuration of the device 100 will be explained using Figure 3. Figure 3 is a diagram showing an example of the hardware configuration of the device 100. As shown in Figure 3, the device 100 has a CPU (Central Processing Unit) 510, ROM (Read-Only Memory) 520, RAM (Random Access Memory) 530, auxiliary storage device 540, communication I / F 550, input device 560, display device 570, and storage medium I / F 580.

[0032] The CPU 510 is a device that executes programs stored in the ROM 520. It processes data loaded into the RAM 530 according to program instructions and controls the entire device 100. The ROM 520 stores the programs and data that the CPU 510 will execute. When the CPU 510 executes a program stored in the ROM 520, the RAM 530 loads the programs and data to be executed and temporarily holds the calculation data during the calculation.

[0033] The auxiliary storage device 540 is a device that stores the operating system (OS), which is the basic software, and application programs related to this embodiment, along with related data. The auxiliary storage device 540 is, for example, an HDD (Hard Disk Drive) or flash memory, and includes the physical store information storage means 110 and the virtual store information storage means 120.

[0034] The communication interface 550 is an interface for exchanging data with other devices (such as POS systems) 350 that connect to a communication network 310, such as a wired or wireless LAN (Local Area Network) or the Internet, and provide communication functions.

[0035] The input device 560 is a device for inputting data into the main device 100, such as a keyboard. The display device (output device) 570 is a device consisting of an LCD (Liquid Crystal Display) or the like, and functions as a user interface for the user to use the functions of the main device 100 and to make various settings. The storage medium I / F 580 is an interface for sending and receiving data with storage media 590 such as CD-ROMs, DVD-ROMs, and USB memory.

[0036] Each of the means of this device 100 may be realized by the CPU 510 executing a program corresponding to each means stored in the ROM 520 or auxiliary storage device 540. Alternatively, each of the means of this device 100 may be realized by the processing related to each means being implemented as hardware. Furthermore, the program according to the present invention may be read from an external server device via a communication I / F 550, or read from a storage medium 590 via a storage medium I / F 580, and the device 100 may execute the program. (Example of processing by the sales promotion support device according to this embodiment) An example of processing performed by this device 100 will be explained using Figure 4. Figure 4 is a flowchart showing the flow of processing performed by this device 100.

[0037] In S10, the virtual store implementation means 130 provides an environment for selling predetermined products in the virtual store 220. The virtual store implementation means 130 may be implemented using so-called digital twin technology.

[0038] Furthermore, in S10, the virtual store policy execution means 140 implements the first sales policy 230 for a specified product in the virtual store 220. The virtual store policy execution means 140 implements measures to promote sales of the specified product sold in the virtual store 220, such as changing the price of the specified product or changing the packaging of the specified product. In addition, the virtual store policy execution means 140 implements measures for the specified product sold in the virtual store 220, such as notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage status and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensor detection in the store, providing an AI-powered interactive customer service function, and digital signage. This may also take the form of providing an advertising display function in the app when customers are nearby, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying customers of coupon information, sales information, and campaign information in the app, notifying customers of prescription information in the app, notifying customers of digital receipt information in the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing POP advertising, providing sales promotion information via digital signage, providing novelty goods, using a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

[0039] In S20, the first verification value calculation means 150 calculates the virtual store sales 310 for a specified product after the implementation of the first sales measure 230 at the virtual store 220. Alternatively, the first verification value calculation means 150 may also calculate the virtual store sales quantity 320 for a specified product after the implementation of the first sales measure 230 at the virtual store 220.

[0040] In S20, the first target determination means 160 determines whether the virtual store sales 310 for a specified product after the implementation of the first sales measure 230 are greater than the virtual store target value 340 set based on the virtual store sales 270 for a specified product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales 270 for a specified product before the implementation of the first sales measure 230.

[0041] The first target determination means 160 may also determine whether the virtual store sales figures 320 for a specified product after the implementation of the first sales measure 230 are greater than the virtual store target value 340 set based on the virtual store sales figures 280 for a specified product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales figures 280 for a specified product before the implementation of the first sales measure 230.

[0042] If in S30 the first target determination means 160 determines that the virtual store sales 310 are greater than the virtual store target value 340 (YES in S30), the process proceeds to S40. Alternatively, if in S30 the first target determination means 160 determines that the virtual store sales 320 are greater than the virtual store target value 340 (YES in S30), the process proceeds to S40.

[0043] In S40, the physical store strategy implementation means 170 performs processing to implement the first sales strategy 230 for a specified product at the physical store 210. This is because the first sales strategy 230 has been found to be somewhat effective through prior implementation at the virtual store 220, so the first sales strategy 230 is also implemented at the physical store 210 to increase sales of the specified product.

[0044] In S50, the second verification value calculation means 180 calculates the in-store sales 290 for a specified product after the implementation of the first sales measure 230 at the physical store 210. Alternatively, in S50, the second verification value calculation means 180 calculates the number of in-store sales 300 for a specified product after the implementation of the first sales measure 230 at the physical store 210. The second verification value calculation means 180 may also obtain the in-store sales 290 or the number of in-store sales 300 from the physical store terminal 350.

[0045] In S50, the second target determination means 190 determines whether the in-store sales 290 for a specified product after the implementation of the first sales measure 230 are greater than the in-store target value 330, which is set based on the assumption that in-store sales 250 increase by the same amount as the increase in virtual store sales for a specified product before and after the implementation of the first sales measure 230. The in-store target value 330 is expected to be, for example, in-store sales 250 × virtual store sales 310 ÷ virtual store sales 270 ± α. This is intended to incorporate the sales expansion effect of the sales measure 230 in the virtual store 220 into the in-store target value 330, and ± α is an adjustment value.

[0046] Alternatively, in S50, the second target determination means 190 may determine whether the number of in-store sales 300 for a given product after the implementation of the first sales measure 230 is greater than the in-store target value 330, which is set based on the assumption that the number of in-store sales 260 increases by the same amount as the increase in the number of in-virtual store sales for a given product before and after the implementation of the first sales measure 230. The in-store target value 330 is expected to be, for example, 260 in-store sales × 320 in-virtual store sales ÷ 280 ± α in-virtual store sales. This is intended to incorporate the sales expansion effect of the sales measure 230 in the in-store target value 330, and ± α is an adjustment value.

[0047] If the second target determination means 190 determines in S60 that the actual store sales 290 are less than the actual store target value 330 (NO in S60), the process proceeds to S70. Alternatively, if the second target determination means 190 determines in S60 that the actual store sales 310 are less than the actual store target value 330 (NO in S60), the process proceeds to S70.

[0048] In S70, the virtual store strategy re-execution means 200 implements a second sales strategy 240 for a specified product in the virtual store 220. The second sales strategy 240 is different from the first sales strategy 230 and is, for example, a strategy to promote sales of a specified product, such as changing the price of the specified product, changing the packaging of the specified product, notifying the app of coupon information, sale information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, and providing a real-time notification function via the app triggered by sensor detection in the store. This concept includes providing AI-powered interactive customer service functions, displaying advertisements in the app when customers are near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying customers of coupon, sale, and campaign information via the app, notifying customers of prescription information via the app, notifying customers of digital receipt information via the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing point-of-purchase (POP) advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

[0049] The processing by the virtual store strategy re-execution means 200 is intended to find a second sales strategy 240 that will produce a greater effect if the first sales strategy 230 does not contribute to the expansion of sales at the physical store 210 as expected. Then, by replacing the second sales strategy 240 with the first sales strategy 230 and repeating the processing by the virtual store realization means 130, virtual store strategy execution means 140, first verification value calculation means 150, first target determination means 160, physical store strategy execution means 170, second verification value calculation means 180, second target determination means 190, and virtual store strategy re-execution means 200, it becomes possible to find a first sales strategy 230 (second sales strategy 240) that will produce a greater effect.

[0050] By performing the above-described process, the device 100 predicts sales in physical stores by implementing product sales strategies in advance at virtual stores that mimic physical stores, and also aims to expand product sales in physical stores.

[0051] Although embodiments of the present invention have been described in detail above, the present invention is not limited to these specific embodiments, and various modifications and changes are possible within the scope of the gist of the present invention as described in the claims. [Explanation of Symbols]

[0052] 100 Sales Promotion Support Devices 110 Store Information Storage Method 120 Virtual store information storage means 130 Means for realizing a virtual store 140 Implementing Virtual Store Strategies 150 First Verification Value Calculation Means 160 First target determination means 170 Measures for Implementing In-Store Strategies 180 Second Verification Value Calculation Method 190 Second target determination means 200 Re-implementation measures for virtual store policies 210 physical stores 220 virtual stores 230 First Sales Strategy 240 Second Sales Strategy 250 In-store sales of designated products prior to the implementation of the first sales campaign. 260 Number of in-store sales of specified products before the implementation of the first sales campaign. 270 Virtual store sales for designated products prior to the implementation of the first sales measure 280 Number of virtual store sales of specified products before the implementation of the first sales campaign. 290 In-store sales of designated products after the implementation of the first sales measure 300 Number of in-store sales of specified products after the implementation of the first sales campaign. 310 Virtual store sales for specified products after the implementation of the first sales measure 320 Number of virtual store sales of specified products after the implementation of the first sales measure. 330 Target value for physical stores 340 Virtual Store Target Values 350 In-store terminals (POS (Point of Sales) systems) 360 Communication Network 510 CPU 520 ROM 530 RAM 540 Auxiliary storage 550 Communication Interfaces 560 Input Device 570 Output device 580 Storage Media Interface 590 Storage medium

Claims

1. A store information storage means that stores the in-store sales of a specified product before the implementation of the first sales measure at a physical store, A virtual store information storage means that stores virtual store sales for the specified product before the implementation of the first sales measure in a virtual store that mimics the physical store, A virtual store implementation means that provides an environment for selling the specified products in the virtual store, A virtual store strategy implementation means for implementing the first sales strategy concerning the predetermined product in the virtual store, A first verification value calculation means for calculating virtual store sales for the specified product after the implementation of the first sales measure in the virtual store, A first target determination means for determining whether the virtual store sales for a specified product after the implementation of the first sales measure are greater than the virtual store target value set based on the virtual store sales for a specified product before the implementation of the first sales measure, If it is determined that the value is greater than the virtual store target value, the physical store measure execution means performs processing to implement the first sales measure for the specified product at the physical store, A second verification value calculation means for calculating the in-store sales of the specified product after the implementation of the first sales measure at the aforementioned physical store, A second target determination means for determining whether the in-store sales of a specified product after the implementation of the first sales measure are greater than an in-store target value set based on the assumption that the in-store sales of a specified product before the implementation of the first sales measure increased by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure, The system includes a virtual store strategy re-execution means that, if it is determined to be smaller than the target value for the physical store, implements a second sales strategy for the specified product in the virtual store, The first and second sales measures are measures to promote sales of the specified products, including: changing the price of the specified products, changing the packaging of the specified products, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, providing an interactive customer service function using AI (Artificial Intelligence), providing an advertising display function in the app when nearby to digital signage, providing detailed information about digital signage advertisements in the app, providing a payment function via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting demonstration sales in the store, and POP advertising (Point of Purchase). A sales promotion support device characterized by including the implementation of advertising (point-of-purchase advertising), provision of sales promotion information via digital signage, provision of novelty goods, use of a point system, implementation of sampling, implementation of food and drink tastings, changes to the store layout, changes to the location of product displays, installation of sales promotion fixtures, installation of top boards and banners, or changes to the in-store background music (BGM).

2. A store information storage means that stores the number of in-store sales of a specified product before the implementation of the first sales campaign in a physical store, A virtual store information storage means that stores the number of virtual store sales of the specified product before the implementation of the first sales measure in a virtual store that mimics the physical store, A virtual store implementation means that provides an environment for selling the specified products in the virtual store, A virtual store strategy implementation means for implementing the first sales strategy concerning the predetermined product in the virtual store, A first verification value calculation means for calculating the number of virtual store sales of the specified product after the implementation of the first sales measure in the virtual store, A first target determination means for determining whether the number of virtual store sales of a specified product after the implementation of the first sales measure is greater than a virtual store target value set based on the number of virtual store sales of a specified product before the implementation of the first sales measure, If it is determined that the value is greater than the virtual store target value, the physical store measure execution means performs processing to implement the first sales measure for the specified product at the physical store, A second verification value calculation means for calculating the number of in-store sales of the specified product after the implementation of the first sales measure at the aforementioned physical store, A second target determination means for determining whether the number of in-store sales of a specified product after the implementation of the first sales measure is greater than a target value for in-store sales set based on the assumption that the number of in-store sales of a specified product before the implementation of the first sales measure increases by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure, The system includes a virtual store strategy re-execution means that, if it is determined to be smaller than the target value for the physical store, implements a second sales strategy for the specified product in the virtual store, The first and second sales measures are measures to promote sales of the specified products, including: changing the price of the specified products, changing the packaging of the specified products, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, and an AI-powered interactive interaction A sales promotion support device characterized by providing customer functions, providing advertising display functions in the app when the user is near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting in-store demonstrations, conducting POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the product display location, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

3. A sales promotion support method performed on a computer comprising: a physical store information storage means for storing physical store sales of a specified product before the implementation of a first sales promotion measure at a physical store; and a virtual store information storage means for storing virtual store sales of the specified product before the implementation of the first sales promotion measure at a virtual store that mimics the physical store, The means for realizing a virtual store provides an environment for selling the specified products in the virtual store, The virtual store strategy implementation means includes the step of implementing the first sales strategy for the predetermined product in the virtual store, The first verification value calculation means includes the step of calculating the virtual store sales for the predetermined product after the implementation of the first sales measure in the virtual store, The first target determination means includes the step of determining whether the virtual store sales for a specified product after the implementation of the first sales measure are greater than the virtual store target value set based on the virtual store sales for a specified product before the implementation of the first sales measure, If the physical store measure implementation means is determined to be greater than the virtual store target value, the steps include: performing a process to implement the first sales measure for the specified product at the physical store; The second verification value calculation means includes the step of calculating the in-store sales of the specified product after the implementation of the first sales measure at the physical store, The second target determination means includes the step of determining whether the in-store sales of a specified product after the implementation of the first sales measure are greater than the in-store target value set based on the assumption that the in-store sales of a specified product before the implementation of the first sales measure increased by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure, If the means for re-executing the virtual store measure is determined to be smaller than the target value for the physical store, the steps include: implementing a second sales measure for the specified product in the virtual store; The first and second sales measures are measures to promote sales of the specified products, including: changing the price of the specified products, changing the packaging of the specified products, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, and an AI-powered interactive interaction A sales promotion support method characterized by providing customer functions, providing advertising display functions in the app when the user is near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting in-store demonstrations, conducting POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

4. A sales promotion support method performed on a computer comprising: a physical store information storage means for storing the number of physical store sales of a specified product before the implementation of a first sales promotion measure at a physical store; and a virtual store information storage means for storing the number of virtual store sales of the specified product before the implementation of the first sales promotion measure at a virtual store that mimics the physical store, wherein The means for realizing a virtual store provides an environment for selling the specified products in the virtual store, The virtual store strategy implementation means includes the step of implementing the first sales strategy for the predetermined product in the virtual store, The first verification value calculation means includes the step of calculating the number of virtual store sales of the predetermined product after the implementation of the first sales measure in the virtual store, The first target determination means includes the step of determining whether the number of virtual store sales for a specified product after the implementation of the first sales measure is greater than the virtual store target value set based on the number of virtual store sales for a specified product before the implementation of the first sales measure, If the physical store measure implementation means is determined to be greater than the virtual store target value, the steps include: performing a process to implement the first sales measure for the specified product at the physical store; The second verification value calculation means includes the step of calculating the number of in-store sales of the specified product after the implementation of the first sales measure at the physical store, The second target determination means determines whether the number of in-store sales of a specified product after the implementation of the first sales measure is greater than the in-store target value set based on the assumption that the number of in-store sales of a specified product before the implementation of the first sales measure increases by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure. If the means for re-executing the virtual store measure is determined to be smaller than the target value for the physical store, the steps include: implementing a second sales measure for the specified product in the virtual store; The first and second sales measures are measures to promote sales of the specified products, including: changing the price of the specified products, changing the packaging of the specified products, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, and an AI-powered interactive interaction A sales promotion support method characterized by providing customer functions, providing advertising display functions in the app when the user is near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting in-store demonstrations, conducting POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

5. A promotional support program for causing a computer to perform the method described in claim 3 or 4.

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