Advertising methods, advertising systems, and advertising management methods

Abstract

This technology provides online advertising businesses with the ability to more easily manage outdoor advertising. [Solution] The advertising method includes: a second management device acquiring first advertising information indicating an advertisement for the first store from a first management device that manages advertising information for multiple existing stores, including the first store; a display device acquiring the first advertising information from the second management device; the display device displaying the advertisement for the first store in a public place in a size that can be viewed by multiple people, based on the first advertising information; the second management device acquiring visit information of visitors to the first store; and the second management device transmitting information regarding advertising costs to the first management device based on the visit information, wherein the visitor is a person who visited the first store based on the advertisement for the first store displayed in the public place.

Description

Technical Field

[0001] The present invention relates to an advertising method, an advertising system, and an advertising management method.

Background Art

[0002] Advertisements include online advertisements and outdoor advertisements. An online advertisement is, for example, an advertisement in which a video transmitted via the Internet is displayed on a consumer's terminal. Outdoor advertisements include, for example, advertisements displayed on billboards and advertisements displayed in projection mapping using a building.

[0003] Patent Document 1 describes an example of an online advertisement. The retail store product advertising system of Patent Document 1 searches for retail store information including a pre-registered advertisement target area or advertisement period based on the area information sent from a consumer terminal, and sends the searched retail store information to the consumer terminal.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] However, in the conventional technology, there is a problem that it is difficult for an online advertisement operator to manage outdoor advertisements. For example, it is a large management burden for an online advertisement operator to manage advertisements including outdoor advertisements.

Means for Solving the Problems

[0006] An example of an advertising method according to the present invention includes: a second management device acquiring first advertising information indicating an advertisement for a first store from a first management device that manages advertising information for a plurality of existing stores, including a first store; a display device acquiring the first advertising information from the second management device; the display device displaying an advertisement for the first store in a public place in a size that can be viewed by multiple people, based on the first advertising information; the second management device acquiring visit information of visitors to the first store; and the second management device transmitting information regarding advertising costs to the first management device based on the visit information, wherein the visitor is a person who visited the first store based on the advertisement for the first store displayed in the public place.

[0007] An example of an advertising system according to the present invention comprises a second management device and a display device, wherein the second management device acquires first advertising information indicating an advertisement for the first store from a first management device that manages advertising information for a plurality of existing stores, including the first store; the display device acquires the first advertising information from the second management device; the display device displays the advertisement for the first store in a public place in a size that can be viewed by multiple people based on the first advertising information; the second management device acquires visit information of visitors to the first store; the second management device transmits information regarding advertising costs to the first management device based on the visit information; and the visitors are those who visited the first store based on the advertisement for the first store displayed in the public place.

[0008] An example of an advertising management method according to the present invention includes managing advertising information for a plurality of existing stores, including a first store; transmitting first advertising information indicating the advertisement for the first store to a second management device; and receiving information regarding advertising costs from the second management device, wherein the information regarding advertising costs is based on information about visitors who visited the first store based on the advertisement for the first store displayed in a public place. [Brief explanation of the drawing]

[0009] [Figure 1]An example configuration including the advertising system 1 according to Embodiment 1. [Figure 2] An example configuration of the first control device 10 shown in Figure 1. [Figure 3] An example configuration of the second control device 20 shown in Figure 1. [Figure 4] An example configuration of the mobile terminal 70 shown in Figure 1. [Figure 5] Figure 3 shows an example configuration of the ad viewer detection table 2204. [Figure 6] Example configuration of group configuration table 2205 in Figure 3. [Figure 7] An example of the structure of the announcement video timetable 2206 in Figure 3. [Figure 8] Figure 3 shows an example of the structure of the notification view count table 2207. [Figure 9] Figure 3 shows an example of the configuration of the notification usage table 2208. [Figure 10] Figure 3 shows an example of the structure of the notification usage table 2209. [Figure 11] Figure 3 shows an example of the configuration of the behavioral history table 2210. [Figure 12] An example of the structure of analysis table 2211 in Figure 3. [Figure 13] A flowchart illustrating an overview of the operation of advertising system 1. [Figure 14] Detailed example of step S1 in Figure 13. [Figure 15] Detailed example of step S2 in Figure 13. [Figure 16] Detailed example of step S3 in Figure 13. [Figure 17] A detailed view of the operation of step S3a in one modified example. [Modes for carrying out the invention]

[0010] Hereinafter, embodiments of the present invention will be described based on the attached drawings. [Embodiment 1] FIG. 1 shows a configuration example including an advertising system 1 according to Embodiment 1 of the present invention. The advertising system 1 is a system having a function of displaying an advertisement. The advertising system 1 includes a second management device 20 and a display device 30. The advertising system 1 may include a detection device 40. The advertising system 1 executes an advertising method according to the present embodiment. The first management device 10 executes an advertising management method according to the present embodiment using the advertising system 1.

[0011] The first management device 10 is, for example, a computer managed by an operator of online advertising. An advertising agency is an example of an operator of online advertising. The second management device 20 is, for example, a computer managed by another operator. The other operator is, for example, an administrator of outdoor advertising. Hereinafter, the administrator of the first management device 10 may be referred to as the "first operator". Also, the administrator of the second management device 20 may be referred to as the "second operator". Note that in this specification, "outdoor" is not necessarily limited to the outside of a building. For example, even indoors, it includes an area having a wide space similar to the outdoors or a space that can accommodate a large number of people similar to the outdoors.

[0012] The advertising system 1 displays a video 31 related to an advertisement in a public place. In particular, the display device 30 displays a video 31 related to an advertisement in a public place. The video 31 includes a video related to an advertisement, but may also include a video not related to an advertisement. The video related to an advertisement includes a video representing an advertisement.

[0013] The person who views this video 31, particularly the advertisement, is an advertisement viewer 60. The advertisement viewers 60 each have a mobile terminal 70. Note that in this specification, "view" means, for example, to recognize through vision. Also, "view" may mean to recognize through at least one of hearing, touch, smell, and other senses in addition to vision.

[0014] One or more stores are provided with a store terminal 50 that can communicate with the first management device 10. The store terminals 50 are terminals managed by the manager of each store. Advertisements related to these stores are included in the video 31. In this embodiment, each store terminal 50 can also communicate with the second management device 20, but this is not mandatory.

[0015] The store terminal 50 may be a specific device, but it may also be any device that can access contacts registered in advance for the store. These contacts may be, for example, email addresses. In other words, the administrator of each store may, at any time, designate any computer as the store terminal 50.

[0016] Figure 2 shows an example configuration of the first management device 10. The first management device 10 has a hardware configuration similar to that of a known computer. The first management device 10 comprises, for example, a processing unit 11 and a storage device 12. The processing unit 11 includes, for example, a processor. The processor can be manufactured using an integrated circuit, an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), etc. The storage device 12 includes a storage medium. The storage medium includes, for example, a semiconductor memory device, a magnetic disk device, etc. Some or all of the storage medium may be a non-transitory storage medium.

[0017] Although not specifically shown in the diagram, the first control device 10 may include at least one of an input device and an output device. The input device may include, for example, a keyboard and a mouse. The output device may include, for example, a display device and a printing device. The display device is, for example, a liquid crystal display device. The printing device is, for example, a printer.

[0018] The first management device 10 also includes a communication device 13. The communication device 13 is, for example, a network interface. The communication device 13 transmits and receives information by communicating with an external device. The external device is, for example, a computer. The communication device 13 can perform at least one of wired communication and wireless communication. The communication device 13 may function as an input device. The communication device 13 may function as an output device.

[0019] The storage device 12 stores, for example, a program 121, advertising information 122 containing information related to the advertisement, and store information 123 containing information about the store that requested the advertisement.

[0020] Figure 3 shows an example configuration of the second management device 20. The second management device 20 has a hardware configuration similar to that of a known computer. The second management device 20 comprises, for example, a processing unit 21 and a storage device 22. The processing unit 21 includes, for example, a processor. The processor can be manufactured using an integrated circuit, ASIC, FPGA, etc. The storage device 22 includes a storage medium. The storage medium includes, for example, a semiconductor memory device, a magnetic disk device, etc. Some or all of the storage medium may be a non-transitory storage medium.

[0021] Although not specifically shown in the diagram, the second control device 20 may include at least one of an input device and an output device. The input device may include, for example, a keyboard and a mouse. The output device may include, for example, a display device and a printing device. The display device is, for example, a liquid crystal display device. The printing device is, for example, a printer.

[0022] The second management device 20 also includes a communication device 23. The communication device 23 is, for example, a network interface. The communication device 23 transmits and receives information by communicating with an external device. The external device is, for example, a computer. The communication device 23 can perform at least one of wired communication and wireless communication. The communication device 23 may function as an input device. The communication device 23 may function as an output device.

[0023] The processing unit 21 functions as an advertising processing unit 211 that performs processing related to the display of advertisements, a guidance unit 212 that performs processing related to guiding advertisement viewers 60 to stores, and an analysis unit 213 that analyzes the effectiveness of advertisements.

[0024] The storage device 22 stores, for example, the following information: - Program 2201 that defines the operation of the second control device 20. - Advertising information 2202, which includes information related to the advertisement. - Store information 2203, which includes information about the store that requested the advertisement. - Ad viewer detection table 2204, which contains information representing the detection results of those who viewed the advertisement. In the following, those who viewed the advertisement may be referred to as "ad viewers." - Group composition table 2205, which contains information representing the group composition of ad viewers. - A promotional video timetable 2206 containing information indicating the timing of the display of promotional videos related to the advertisement. - Table 2207 contains information indicating the number of people who viewed the announcement video. Note that, below, those who viewed the announcement video may be referred to as "announcement viewers." - Notification Usage Table 2208 contains information indicating the detection results of those who viewed the notification video and used that video. In the following, those who used the notification video may be referred to as "notification users." - Table 2209, which includes information on the number of users who received the notification. - Activity history table 2210 containing information representing the activity history of the notification user. - Analysis table 2211 containing information representing the results of an analysis of the effectiveness of the advertisement.

[0025] The display device 30 displays an image 31 related to the advertisement. The administrator of the display device 30 is, for example, the business operator that manages the second management device 20, but it may be any other business operator.

[0026] The display device 30 includes, for example, a projector 30a that projects an image 31 using light, and a computer 30b that controls the operation of the projector 30a. Other display devices may be used instead of the projector 30a. For example, a liquid crystal display device may be used. The projector 30a can project the image 31 onto a suitable projection area in a manner that allows multiple people to view it simultaneously. The projection area is, for example, the ground or road surface of the event venue. Alternatively, the projection area may be a projector screen, a building, a space where mist is sprayed, etc. Regarding buildings, for example, its walls or roof can be used as the projection area.

[0027] Video 31 includes an advertisement. Preferably, video 31 also includes other video content. For example, displaying content that attracts the viewer's interest at an event simultaneously with an advertisement can increase attention to the advertisement. Other video content may be superimposed on video 31 or the advertisement. Furthermore, the layout of video 31 or the advertisement may be changed as appropriate.

[0028] The computer 30b of the display device 30 may have previously received advertising information 2202 from the second management device 20 and stored it in its storage device. Alternatively, the computer 30b of the display device 30 may have previously received a notification video timetable 2206 from the second management device 20. The computer 30b of the display device 30 may control the projector 30a according to the notification video timetable 2206.

[0029] The detection device 40 acquires information about the person viewing the video 31. The detection device 40 functions, for example, as a human flow sensor. The detection device 40 includes a sensor 40a. The sensor 40a includes, for example, an imaging device that captures images. The images may be moving images or still images. The imaging device is, for example, a camera. Furthermore, the sensor 40a may include at least one of the following sensors: a distance measuring device that measures the distance to surrounding objects, a pressure sensor that detects the movement of people, a thermometer / hygrometer that measures the ambient climate, etc. The distance measuring device is, for example, a LiDAR sensor, a depth camera, a stereo camera, etc. The imaging range of the imaging device and the distance measuring device are, for example, an area that includes the entire video 31. Preferably, the imaging range of the imaging device and the distance measuring device also include an area outside the video 31. The area outside the video 31 is, for example, an area that includes the entire body of the person viewing the video 31. The measurement area of ​​the pressure sensor is, for example, an area that can detect the weight of the person viewing the video 31.

[0030] Furthermore, the detection device 40 includes a computer 40b as a control device for controlling the sensor 40a. The computer 40b can acquire information about people based on the information acquired by the sensor 40a. This information about people includes, for example, information representing age and group relationships.

[0031] The configuration of the store terminal 50 is not specifically shown in the diagram, but as an example, the store terminal 50 has a hardware configuration that is known as a computer. For example, the store terminal 50 includes a processing unit, a storage device, a communication device, an input device, and an output device.

[0032] Figure 4 shows an example configuration of the mobile terminal 70. The mobile terminal 70 has a hardware configuration similar to that of a known computer. For example, the mobile terminal 70 comprises a processing unit 71 and a storage device 72. The processing unit 71 includes, for example, a processor. The processor can be manufactured, for example, using an integrated circuit. The storage device 72 includes a storage medium. The storage medium includes, for example, a semiconductor memory device. Some or all of the storage medium may be a non-transitory storage medium.

[0033] The mobile terminal 70 also includes a communication device 73. The communication device 73 is, for example, a network interface including an antenna. The communication device 73 transmits and receives information by communicating with an external device. The external device is, for example, a base station or another computer. The communication device 73 performs wireless communication, but it may also perform wired communication. The communication device 73 may function as an input device or as an output device.

[0034] Furthermore, the mobile terminal 70 includes an input device 74, a display device 75, an imaging device 76, and a position acquisition device 77. The input device 74 includes, for example, a touch panel. The display device 75 includes, for example, a liquid crystal display device. The input device 74 and the display device 75 may be integrated into a single touch panel display. The imaging device 76 includes, for example, a camera. The imaging device 76 captures images of the surroundings of the mobile terminal 70. The position acquisition device 77 acquires the position of the mobile terminal 70 using, for example, a GPS system.

[0035] The mobile terminal 70 can decode and acquire information if a specific format is encoded in the video captured by the imaging device 76. An example of such specific format is a barcode. That is, if the video contains a barcode, the mobile terminal 70 can acquire the information represented by that barcode. For example, if the URL of a webpage related to a store is encoded in a barcode, the mobile terminal 70 will access that URL (Uniform Resource Locator) in response to the imaging device 76 capturing the barcode. The mobile terminal 70 may be configured to obtain permission from the owner, i.e., the ad viewer 60, before accessing the information.

[0036] The storage device 72 stores, for example, a program (not shown). The program (not shown) may include the guidance program described later. The program for the mobile terminal 70 defines the operation of the mobile terminal 70. By the processing unit 71 executing this program, the mobile terminal 70 realizes the functions described in this embodiment. That is, this program causes the computer to function as the mobile terminal 70 according to this embodiment.

[0037] Referring again to Figure 2, the information stored in the storage device 12 of the first management device 10 will be described. Program 121 defines the operation of the first management device 10. By the processing unit 11 executing program 121, the first management device 10 realizes the functions described in this embodiment. That is, program 121 causes the computer to function as the first management device 10 according to this embodiment.

[0038] The advertising information 122 includes information representing images of advertisements for each of several existing stores. Stores include retail stores, restaurants, tourist facilities, accommodations, public facilities, etc. Stores may also include tourist destinations as conceptual stores. Therefore, stores can be rephrased as facilities. Here, "existing" means actually existing. "Existing" includes existing in the real world or existing in a specific region. Furthermore, "existing" excludes things that exist only in virtual space, for example, but this interpretation is not limited. Virtual space here includes so-called virtual reality space and the internet space.

[0039] The advertising video may include, for example, a video or a still image. The advertising video may also include audio. In this way, the first management device 10 manages advertising information for multiple existing stores, including the first store. "First store" is an expression that refers to one or more specific stores. Even if "first store" is expressed singularly, it does not exclude multiple stores.

[0040] The advertising information 122 may include information representing a notice about a store associated with the advertisement. This notice information may be referred to as "notice information" below. The notice information may include, for example, a URL. This URL may be a URL of a domain managed by the second management device 20. The notice information may also include a video. The video included in the notice information may be referred to as "notice video" below. The notice video is represented, for example, in the form of a one-dimensional barcode or a two-dimensional barcode. The notice video 32 in Figure 1 schematically shows an example of a two-dimensional barcode. A two-dimensional barcode is, for example, a QR code. Note that QR code is a registered trademark.

[0041] The announcement video 32 can be, for example, integrated into the advertisement video. However, the announcement video 32 may also be stored as a video independent of the advertisement video. If the announcement video 32 is an independent video, each announcement video 32 is associated with one of the advertisement videos. Also, if the announcement video 32 is an independent video, the announcement video 32 is displayed at a timing related to the advertisement video. "Displayed at a timing related to the advertisement video" includes, but is not limited to, being displayed simultaneously with the advertisement video, being displayed for a part of the time period in which the advertisement video is displayed, or being displayed immediately after the advertisement video is displayed. In this way, the display device 30 displays information indicating the URL related to the store in relation to the store's advertisement. This URL may be referred to as the "first URL" below. The first URL is, for example, the URL of a domain managed by the second management device 20.

[0042] Video 31 may include videos of tourist attractions near each store. In that case, advertisements for the stores and videos of tourist attractions near the stores may be displayed alternately.

[0043] Store information 123 associates information about each store. Store information includes, for example, information indicating the type of menu and information indicating the seating configuration. Information indicating the type of menu includes information such as whether the store serves hot pot dishes, Chinese food, Japanese food, is an izakaya (Japanese pub), or a bar. Information indicating the seating configuration includes information such as whether there are counter seats, small tables, medium-sized tables, a hall, or private rooms. For example, for a particular store, information such as whether it serves Chinese food and has small and medium-sized tables is stored.

[0044] Referring again to Figure 3, the information stored in the storage device 22 of the second management device 20 will be described. Program 2201 defines the operation of the second management device 20. By the processing device 21 executing program 2201, the second management device 20 realizes the functions described in this embodiment. That is, program 2201 causes the computer to function as the second management device 20 according to this embodiment. In particular, when program 2201 is executed by the processing device 21, it causes the processing device 21 to function as an advertising processing unit 211, a guidance unit 212, and an analysis unit 213.

[0045] The advertising information 2202 includes information representing video advertisements for each of several existing stores. The advertising information 2202 may also include copies of at least a portion of the advertising information 122 described above.

[0046] Store information 2203 associates information about each store. Store information 2203 may include at least a copy of some of the store information 123 described above.

[0047] Figure 5 shows an example of the configuration of the ad viewer detection table 2204. The ad viewer detection table 2204 contains information representing the detection results of ad viewers. For each person detected by the detection device 40, information about that ad viewer is associated with information that identifies that ad viewer. Detection is performed, for example, by a pedestrian flow sensor. The detected person becomes an ad viewer. The information that identifies an ad viewer may be referred to as the "ad viewer ID" below. Here, all people detected by the detection device 40 may be considered ad viewers. Alternatively, only those people detected by the detection device 40 who meet certain conditions, such as those who stood still for a predetermined amount of time or longer, may be considered ad viewers.

[0048] Information about ad viewers includes, for example, information representing the detection time period and age. The detection time period includes, for example, the detection start time and detection end time. The detection start time is the first time the ad viewer was detected. The detection end time is the last time the ad viewer was detected. In this specification, "time" may also include the date. Age represents, for example, whether the person is an adult or a child. However, the format of age representation can be arbitrarily designed and may be expressed by age group or numerical value. Age group may be expressed as, for example, "20s". Numerical age may be expressed as, for example, "25 years old".

[0049] Figure 6 shows an example of the group configuration table 2205. The group configuration table 2205 contains information representing the group composition of ad viewers. For each group consisting of one or more ad viewers, information about that group is associated with the information that identifies the group. The information that identifies the group may be referred to as the "configuration ID" below.

[0050] Group information includes, for example, information representing the detection time period, the number of members, and the type of members. The detection time period includes, for example, the detection start time and detection end time. The detection start time is the earliest detection start time among the ad viewers included in the group. The detection end time is the latest detection end time among the ad viewers included in the group.

[0051] The number of members represents the number of ad viewers included in the group. In this embodiment, the number of members is aggregated by age, but it may also be aggregated for the entire group.

[0052] The composition type includes information representing the type of group. For example, if the group contains only one ad viewer, the composition type will be "single." If the group contains two or more ad viewers, the composition type will be one of the following, depending on the detection result of the detection device 40: "pair," "family," "friends," etc. The detection result of the detection device 40 includes information representing, for example, the number of people, composition type, etc.

[0053] In this embodiment, four people with ad viewer IDs "1" to "4" constitute the group with configuration ID "F1," i.e., a family. In this embodiment, two people with ad viewer IDs "5" and "6" constitute the group with configuration ID "P1," i.e., a pair. In this embodiment, one person with ad viewer ID "7" constitutes the group with configuration ID "S1," i.e., a group consisting only of individual ad viewers. In this embodiment, three people with ad viewer IDs "8" to "10" constitute the group with configuration ID "F2," i.e., a family.

[0054] Figure 7 shows an example of the configuration of the notification video timetable 2206. The notification video timetable 2206 includes information that represents the display timing of the notification video 32. For example, for each of the one or more display time periods, information identifying the notification video 32 to be displayed is associated with it. The information identifying the notification video 32 may be referred to as the "notification ID" below. The display time period is defined, for example, by the display start time and display end time.

[0055] The notification video timetable 2206 may be dynamically generated or modified. For example, the second management device 20 may change the notification ID at a given time based on the time and the detection result of the detection device 40. Alternatively, the second management device 20 may change the notification ID for the time period associated with that time based on the time and the detection result of the detection device 40. The detection result of the detection device 40 may include, for example, the contents of the group configuration table 2205 and the ambient temperature. The ambient temperature is, for example, the outside temperature. In this embodiment, only one notification ID is defined in the notification video timetable 2206 at any given time. That is, it is configured so that the notification ID can be identified based on the time.

[0056] As a specific example, if the time is between 18:00 and 19:00, a family of 3 to 5 people is detected, and the outside temperature is between -10°C and 0°C, one Chinese restaurant with small tables is extracted from the restaurants stored in the restaurant information 123. The announcement ID associated with the extracted restaurant is then stored in the announcement video timetable 2206 as the announcement ID corresponding to 18:00 to 19:00. On the other hand, if the time is between 21:00 and 22:00, a pair is detected, and the outside temperature is below -10°C, a Japanese-style pub with private rooms is extracted from the restaurants stored in the restaurant information 123. The extraction rules can be defined arbitrarily; for example, it may be defined to extract restaurants geared towards children or families during earlier hours and restaurants geared towards adults during later hours.

[0057] Alternatively, stores may be selected based on whether more men or women are detected. Stores may also be selected based on the viewer's facial expressions. The rhythm of the viewer's foot tapping may be detected. Stores may also be selected according to the detected rhythm.

[0058] Alternatively, stores may be selected based on ratings on social networking services (SNS). For example, information representing the store's SNS page may be displayed along with the store's advertisement. Stores may also be selected based on the number of "likes" on that SNS page. The information representing the SNS page may be, for example, a 2D barcode that encodes the URL.

[0059] Figure 8 shows an example of the structure of the Notice Viewer Count Table 2207. The Notice Viewer Count Table 2207 contains information representing the number of people who viewed the notice video, i.e., the number of notice viewers. For each combination of notice viewers and the notice information viewed, the number of people corresponding to that combination is associated. The combination of notice viewers and the notice information viewed may be referred to as a "notice viewing combination" below. The number of people corresponding to this combination may be referred to as the "number of notice viewers" below. Notice viewers are identified by their configuration ID. The notice information viewed is identified by its notice ID. In the example in Figure 8, for example, it is shown that the group corresponding to configuration ID "F1" viewed the notice information corresponding to notice ID "Notice A," and that this group consists of 4 notice viewers.

[0060] Figure 9 shows an example of the configuration of the notification usage table 2208. The notification usage table 2208 shows the detection results of those who have used the notification video among the notification viewers, i.e., notification users. For example, if the notification video is a barcode, the use of the notification video includes the operation of capturing the notification video using the mobile terminal 70 and the operation of granting permission to access the URL encoded in the barcode.

[0061] In the example in Figure 9, only the access time is recorded. However, as a variation, the access time may be associated with the notification ID of the notification video used for access, information identifying the mobile terminal 70 used for access, etc. The information identifying the mobile terminal 70 may be referred to as the "terminal ID" below.

[0062] Figure 10 shows an example of the structure of the Notification Users Table 2209. The Notification Users Table 2209 contains information representing the number of notification users. For each combination of notification users and the notification information used, the number of people corresponding to that combination is associated. The combination of notification users and the notification information used may be referred to as a "notification usage combination" below. The number of people corresponding to this combination may be referred to as the "number of notification users" below. Notification users are identified by their configuration ID, and the notification information used is identified by their notification ID.

[0063] In the example in Figure 10, for example, it is shown that the group corresponding to configuration ID "F1" is using the notification information corresponding to notification ID "Notification A", and that this group consists of four notification users. Also, from the examples in Figures 8 and 10, it can be seen that the group corresponding to configuration ID "F2" viewed the notification information corresponding to notification ID "Notification D", but did not use that notification information.

[0064] Figure 11 shows an example of the configuration of the activity history table 2210. The activity history table 2210 contains information representing the activity history of the notified user. The notified user is identified by a configuration ID. The activity history includes, for example, the travel route, travel time, arrival time, and the ID of the store used.

[0065] The travel route represents the path taken by a user after using the notification information. This route is, for example, the path taken by a user who reads a barcode using a mobile terminal, based on the map displayed on the mobile terminal in response to the barcode reading. The representation format of the travel route can be appropriately designed by a person skilled in the art. The travel route is represented, for example, by a route start point and a route end point. The route start point and route end point are each represented, for example, by a set of latitude and longitude. The route start point and route end point may also be represented by a set of latitude, longitude and altitude. The travel route may include points along the way.

[0066] Travel time represents the time spent by the user traveling. Arrival time represents the time the user arrived at the store or completed their travel. Travel time may simply be the result of subtracting the access time from the arrival time. Travel time may be measured or calculated by other means.

[0067] The store ID is information that identifies the store used by the user who received the notification. Here, each notification video is associated with one of the stores. In other words, each notification ID is associated with one of the store IDs.

[0068] Figure 12 shows an example of the structure of analysis table 2211. Analysis table 2211 includes visit information as information obtained by analyzing the results of advertisement display. Visit information includes information about people who visited the store as a result of viewing the advertisement, i.e., visitors. Visitors are people who visited the store. Visit information may also include information about people who viewed the advertisement and used the announcement information but did not visit the store. People who viewed the advertisement and used the announcement information but did not visit the store are, in other words, people who used the announcement but are not visitors.

[0069] In analysis table 2211, information representing the number of people who viewed the notice, the number of people who used the notice, and the behavioral history is associated with each combination of notice viewing. The behavioral history is similar to a part of Figure 11. Note that "Null" in Figure 12 indicates that no information has been recorded for that item. For example, the group corresponding to configuration ID "F2" did not use the notice information corresponding to notice ID "Notice D," so the number of people who used the notice and the behavioral history are not recorded for that combination.

[0070] The following describes an example of the operation of the advertising system 1. The example described below involves displaying advertisements at the event venue and guiding event participants to nearby stores. Figure 13 shows an overview of the operation, and Figures 14 to 16 show details of some of the operations. Figures 13 to 16 show the advertising method and advertising management method according to this embodiment. The advertising method is performed by the advertising system 1, including, for example, the second management device 20. The advertising management method is performed by, for example, the first management device 10.

[0071] Figure 13 is a flowchart illustrating an example of the operation of the advertising system 1. In step S1, the advertising system 1 displays the advertisement and announcement video 32. Also in step S1, the advertising system 1 acquires information about the advertisement viewer 60, etc., via the detection device 40.

[0072] Figure 14 shows a detailed example of the operation of step S1. In the operation shown in Figure 14, the processing performed by the second management device 20 is, for example, carried out by the advertising processing unit 211 of the processing unit 21.

[0073] Prior to step S1, the first management device 10 manages advertising information 122 for multiple existing stores. These multiple stores include, for example, the first store. "Managing" the information includes at least storing the information in a storage device. "Managing" the information may also include at least one of the following: adding new information, updating information, deleting information, managing the expiration date of information, recording the history of information, sending and receiving information with external devices, etc. In step S1, specifically step S101, before the event takes place, the first management device 10 transmits advertising information 122 and store information 123 to the second management device 20. Also in step S101, the second management device 20 receives these and stores them as advertising information 2202 and store information 2203. In this way, the second management device 20 obtains advertising information, particularly store information, from the first management device 10. The advertising information obtained here is, for example, first advertising information indicating the advertisement for the first store.

[0074] Next, in step S102, the second management device 20 transmits the advertising information 2202 to the display device 30. Also in step S102, the display device 30 receives and stores this information. In this way, the display device 30 acquires the store's advertising information.

[0075] Next, in step S103, the second management device 20 transmits the notification video timetable 2206 to the display device 30. Also in step S103, the display device 30 receives and stores it.

[0076] The execution order of steps S101 to S103 can be arbitrarily changed.

[0077] Although not shown in Figure 14, the event begins after step S103 is completed. To attract a large number of participants to the event and encourage them to come close to the video, it is advisable to provide information about the event in advance.

[0078] Following step S103, in step S104, the display device 30 displays an advertisement and a promotional video 32 based on the promotional video timetable 2206 and the advertisement information 2202. This is performed, for example, during an event. In this embodiment, the advertisement is displayed in a video 31. In a public place, the display device 30 displays an advertisement for a store, based on the store's advertisement information, in a size that can be viewed by multiple people. The store's advertisement information is, for example, first advertisement information. The advertisement is displayed, for example, as a video 31 containing the advertisement.

[0079] Here, "public place" refers to, for example, public land. However, even private land may be considered a "public place" if it is a place where an unspecified number of people can view the video 31. Examples of public places include famous tourist spots or parts thereof, main streets or parts thereof, public facilities or parts thereof, etc. Furthermore, there are no specific size restrictions for "size that can be viewed by multiple people." However, "size that can be viewed by multiple people" may be defined to exclude cases where, for example, each ad viewer 60 individually views the ad using their own mobile terminal 70.

[0080] In step S104, in order to ensure that participants view the announcement video 32 more reliably, it is preferable to keep participants standing still for as long as possible. To keep participants standing still for a long time, it is preferable to display videos related to the season, videos associated with the location of the event, etc., to encourage them to watch.

[0081] After step S103, in step S105, the detection device 40 detects ad viewers. This is performed, for example, after or in parallel with step S104. In this embodiment, the detection device 40 is equipped with a pedestrian flow sensor. This allows the detection device 40 to detect ad viewers 60 who are viewing an ad at each time point. Alternatively, the detection device 40 can detect ad viewers 60 who are viewing the video 31 at each time point. In this way, the detection device 40 obtains enough information to generate an ad viewer detection table 2204.

[0082] The detection of ad viewers by the detection device 40 is performed, for example, as follows: First, the sensor 40a captures an image of the video containing the ad viewers. The sensor 40a transmits the video to the computer 40b. The computer 40b detects the people appearing in the video using image processing. The computer 40b recognizes the detected people as ad viewers. The computer 40b assigns a unique ad viewer ID to each recognized ad viewer. The computer 40b further determines the age of each ad viewer using image processing. The computer 40b stores the age in association with the ad viewer ID.

[0083] In step S105, all persons detected by the detection device 40 may be treated as ad viewers. Alternatively, only those who meet predetermined conditions may be treated as ad viewers. For example, only those who are continuously detected for a predetermined time or longer may be treated as ad viewers. An example of a predetermined time is 10 seconds.

[0084] Next, in step S106, the detection device 40 determines the group configuration for the multiple ad viewers 60. The method for determining the group configuration of ad viewers can be designed arbitrarily. For example, the detection device 40 may have a function to determine the group configuration based on the ad viewer detection results. Alternatively, the detection device 40 may have a function to determine the group configuration based on the video captured by the camera. The method for determining the configuration type, i.e., whether they are family, a pair, etc., can be appropriately designed by a person skilled in the art using publicly available technology. For example, the computer 40b may determine whether the multiple ad viewers appearing in the video are family, a pair, friends, or unrelated, based on their ages and relative positions. In this way, the detection device 40 obtains sufficient information to generate the group configuration table 2205.

[0085] Next, in step S107, the detection device 40 transmits information regarding the ad viewer and their group composition to the second management device 20. Also in step S107, the second management device 20 receives this information and stores it in the ad viewer detection table 2204 and the group composition table 2205.

[0086] Next, in step S108, the second management device 20 determines the number of people who viewed the notification. In step S108, the second management device 20 first determines, based on the group configuration table 2205 and the notification video timetable 2206, whether there is a time period in which the detection time period of a group and the display time period of the notification video overlap. If there is a time period in which these overlap, it is considered highly likely that the group viewed the notification video. If there is a time period in which these overlap, the second management device 20 combines the corresponding configuration ID and notification ID to create a notification viewing combination. After that, the second management device 20 generates a notification viewer count table 2207, using the total number of people with the corresponding configuration ID as the number of notification viewers.

[0087] The display device 30 may change the image 31 based on information about the viewer. The viewer means at least one of the advertisement viewer and the notification viewer. For example, the image 31 may be changed according to the viewer's age. Alternatively, the image 31 may be changed according to whether the viewer is a family member or a pair, etc. The information used by the display device 30 when changing the image 31 may be transmitted from the detection device 40 to the display device 30. Alternatively, the second management device 20 may determine whether or not to change the image 31 and how to change it based on information about the viewer. The second management device 20 may transmit the result of the determination to the display device 30. The display device 30 may receive the result of the determination from the second management device 20 and change the image 31 accordingly.

[0088] The video 31 may include interactive video. That is, the display device 30 may change the video 31 in response to the viewer's actions. As a more specific example of processing, first, the detection device 40 detects the viewer's actions and transmits them to the display device 30. The display device 30 changes the video 31 accordingly. Alternatively, the detection device 40 detects the viewer's actions and transmits them to the second management device 20. The second management device 20 then causes the display device 30 to change the video 31 accordingly.

[0089] The following describes a specific example of interactive video. If video 31 is projected onto the road surface, video 31 may be changed in response to changes in the viewer's position relative to video 31.

[0090] Video 31 may include a display of dynamically changing numbers. When a viewer clicks on a number, the next number is displayed in a different location. This is repeated. After this is repeated a predetermined number of times, the advertisement and announcement video is displayed. In this way, the advertisement can be displayed when the viewer's interest and attention are heightened.

[0091] The video 31 may change in response to the viewer's foot movements. For example, when foot movements are detected, information about digital coupons available at the store may be displayed along with the advertisement and announcement video. The digital coupon information may be integrated into the announcement video.

[0092] Thus, the second management device 20 may acquire behavioral information indicating the actions of the ad viewers 60 who viewed the store's advertisement, based on the detection results of the detection device 40 in a public place.

[0093] The video 31 may be changed according to the time of day, and may also be changed according to the viewer's response to the audio. The video 31 may also be changed according to the viewer's response to changes in screen size.

[0094] The detection device 40 may detect a viewer attempting to enter the area on the road surface from outside the area where the image 31 is projected. If such a viewer is detected, the display device 30 may display the advertisement and notification video before the viewer enters the area. This makes it easier to avoid a situation where the advertisement or notification video is obscured by the viewer's body.

[0095] The second management device 20 may store information representing the level of congestion for each store and for each time period. Furthermore, if a store is congested at a particular time, the frequency of displaying the store's promotional video during that time period may be reduced. This makes it easier to avoid situations where customers visit a store but are unable to enter because it is full.

[0096] Here, the division of functions between the detection device 40 and the second control device 20 in steps S105 to S108 can be arbitrarily changed. For example, the second control device 20 may perform step S106 instead of the detection device 40. Alternatively, the detection device 40 may perform step S108 instead of the second control device 20. In these variations, the timing of sending and receiving information and the content of the information sent and received in step S107 can be appropriately designed by those skilled in the art.

[0097] Step S1 is executed in the manner described above. After the execution of step S1, or in parallel with the execution of step S1, the advertising system 1 guides the advertised user to the store in step S2.

[0098] Figure 15 shows a detailed example of the operation of step S2. In the operation shown in Figure 15, the processing performed by the second control device 20 is, for example, carried out by the induction unit 212 of the processing device 21.

[0099] The execution of step S2 begins in step S201 when the mobile terminal 70 accesses the notification information. For example, an ad viewer 60 who has viewed an advertisement and become interested in it can use the notification video 32 associated with that advertisement. A concrete example of this use is when the mobile terminal 70 captures the notification video 32 with the imaging device 76, decodes the URL encoded in the notification video 32, and then sends an access request to this URL. This URL is, for example, the first URL described above.

[0100] In step S202, the second management device 20 records the time of access to the notification information. For example, it adds a new record to the notification usage table 2208. If the URL of the domain managed by the second management device 20 is encoded in the notification information, the second management device 20 can directly detect access to the notification information. Alternatively, if the URL of the domain managed by another server is encoded in the notification information, that other server may redirect the access to the second management device 20.

[0101] In this embodiment, only the access time is recorded. However, as a modification, the access time may be associated with the notification ID of the notification video used for access, the terminal ID that identifies the mobile terminal 70 used for access, etc. Regarding the notification ID, for example, by encoding the notification ID as part of the URL in the notification video 32, the second management device 20 can obtain the notification ID in response to access.

[0102] Next, in step S203, the second management device 20 determines the number of people involved in the access, i.e., the number of notification users. That is, it determines the number of notification users who used the notification video in step S201. Here, the number of notification users may be the number of people in the group to which the notification users belong. A person skilled in the art can design a method for determining the number of people as appropriate, but a non-limiting specific example is described below.

[0103] For example, the detection device 40 may detect that an advertisement viewer 60 has used the notification video 32. For example, the computer 40b may detect the actions of the advertisement viewer 60 based on the video captured by the sensor 40a. In particular, the computer 40b may detect that the advertisement viewer 60 has used the area where the notification video 32 is displayed using their mobile terminal 70. The computer 40b may determine that the advertisement viewer 60 has used the notification video 32 based on this detection. In this way, it is possible to identify which advertisement viewer 60 used the notification video based on the detection time and the access time recorded in the notification usage table 2208. That is, it is possible to identify the configuration ID. After the configuration ID has been identified, the second management device 20 can refer to the notification viewer count table 2207 to obtain the number of people in that group, i.e., the number of notification viewers. The second management device 20 can use the number obtained in this way as the number of notification users.

[0104] Next, in step S204, the second management device 20 transmits a guidance program to the mobile terminal 70. Also in step S204, the mobile terminal 70 receives the guidance program. Next, in step S205, the mobile terminal 70 starts executing the guidance program. The execution of the guidance program is controlled, for example, via an HTML file. In connection with the execution of the guidance program, control information and the like may be transmitted and received between the second management device 20 and the mobile terminal 70. The transmission and reception of control information and the like may be carried out, for example, according to the HTTP protocol or the HTTPS protocol.

[0105] The mobile terminal 70 may output information to guide users of the announcement by executing a guidance program. For example, the mobile terminal 70 displays a map image centered on the location of the mobile terminal 70. The mobile terminal 70 also displays superimposed figures on the map image, including a figure indicating the location of the mobile terminal 70, a figure indicating the location of the store related to the announcement video used, and arrows indicating the route.

[0106] As an alternative, the mobile terminal 70 may have a guidance program pre-stored in it. In that case, in step S204, the second management device 20 may send a command to the mobile terminal 70 to start executing the guidance program.

[0107] In step S206, the mobile terminal 70 transmits the guidance status to the second management device 20 by executing a guidance program. Also in step S206, the second management device 20 receives the guidance status. The guidance status includes, for example, information representing the location of the mobile terminal 70.

[0108] In step S207, the second management device 20 generates guidance information according to the guidance status and transmits it to the mobile terminal 70. Also in step S207, the mobile terminal 70 receives the guidance information. The guidance information is information for guiding the advertisement viewer 60 to the store. Considering step S201, it can be said that the second management device 20 transmits guidance information to guide visitors to the store in response to access to the announcement information from the mobile terminal 70. The announcement information represents, for example, the first URL related to the store.

[0109] The guidance information includes, for example, information about arrows indicating the route to the store on a map image. Preferably, the content of the guidance information is changed according to the location of the mobile terminal 70. In step S208, the mobile terminal 70 displays guidance information according to the guidance information. If guidance information has already been displayed, the mobile terminal 70 displays new guidance information. That is, the mobile terminal 70 changes the content of the guidance information display. In the guidance information display, for example, a map image centered on the location of the mobile terminal 70 is displayed with a figure indicating the location of the mobile terminal 70, a figure indicating the location of the store related to the announcement video used, and arrows indicating the route superimposed.

[0110] Steps S206 to S208 described above are executed in a loop until a predetermined termination command is input to the mobile terminal 70. The termination command is transmitted from the second management device 20 to the mobile terminal 70 when the mobile terminal 70 arrives at the store, and is input to the mobile terminal 70 as a result. Alternatively, the mobile terminal 70 may generate a termination command when it arrives at the store, and the process may proceed as if the input has been made.

[0111] Here, if the mobile terminal 70 reaches the store, its owner can be said to be a visitor who has visited that store. That is, a visitor is someone who has visited the store based on an advertisement for the store displayed in a public place. The second management device 20 can also acquire information about the visitor, i.e., visit information. The second management device 20 can also acquire visit information based on information indicating the location of the mobile terminal 70 after transmitting guidance information. The visit information acquired here includes, for example, the travel route described above. With this configuration, the subsequent actions of an advertisement viewer who has shown interest in the advertisement can be tracked with high accuracy.

[0112] The visit information includes information indicating the visitor's location. Here, the visitor includes the notified user if the notified user ultimately did not visit the store. For example, the visit information includes information indicating the notified user's location. The visitor's location may be represented by the location of the mobile terminal 70. The visit information may also include information indicating changes in the visitor's location. Information indicating changes in the visitor's location may include, for example, the travel route described above. The visit information may also include at least one of the following: the detection start time and detection end time for the individual visitor, the detection start time and detection end time for the group to which the visitor belongs, the number of members and type of members in the group, the viewed notification ID, the used notification ID, travel time, arrival time, and the store ID used, and may include other information as well.

[0113] A person skilled in the art can design a method for determining whether or not the mobile terminal 70 has reached the store. For example, the mobile terminal 70 may be deemed to have reached the store when the distance between the mobile terminal 70 and the store falls below a predetermined standard.

[0114] Alternatively, the mobile terminal 70 may be deemed to have reached the store when it sends an access request to a predetermined URL related to the store. For example, if a predetermined URL is encoded in a barcode displayed only inside the store, the fact that a user who has been notified reads this barcode using the mobile terminal 70 can be considered as an indication of having reached the store.

[0115] Alternatively, the store terminal 50 may determine that the mobile terminal 70 has reached the store when it acquires information representing the mobile terminal 70. For example, the second management device 20 transmits information identifying the mobile terminal 70 to the mobile terminal 70. The information identifying the mobile terminal 70 is, for example, a two-dimensional barcode image. The store terminal 50 may read this information from the mobile terminal 70 in response to an operation by a store employee or a user notifying the store, and transmit the read information to the second management device 20. The second management device 20 may determine that the mobile terminal 70 has reached the store upon receiving this information from the store terminal 50.

[0116] Alternatively, the user receiving the notification may input a termination command to the mobile terminal 70 as an operation to terminate the execution of the guidance program. Here, the guidance program is assumed to be running, for example, as a browser program, or as an application program, or as part of the same. In this case, if it is not determined that the mobile terminal 70 has reached the store based on any of the above conditions, it may be determined that the mobile terminal 70 has not reached the store.

[0117] When a termination command is input to the mobile terminal 70, in step S209, the mobile terminal 70 terminates the execution of the guidance program. Next, in step S210, the mobile terminal 70 sends a notification to the second management device 20 that it has terminated the execution of the guidance program, and the second management device 20 receives this notification.

[0118] Next, in step S211, the second management device 20 determines the user's activity history. The activity history is, for example, shown in the activity history table 2210. The travel route is determined, for example, based on the guidance status history received in step S206. The travel time is, for example, the time from when the guidance program was transmitted, i.e., the time in step S204, to when the guidance program finished executing, i.e., the time in step S209. The arrival time is, for example, the time when the guidance program finished executing, but it may be any other time that represents arrival at the store. The store ID used is the store ID of the store related to the notification video used.

[0119] Step S2 is executed in the manner described above. After the execution of step S2, the advertising system 1 analyzes the effectiveness of the advertisement in step S3 and outputs effectiveness information. The timing of the execution of step S3 can be designed as appropriate. For example, step S3 may be executed only once after the end of the event. Alternatively, step S3 may be executed each time step S2 is executed during the event.

[0120] Figure 16 shows a detailed example of the operation in step S3. In the operation shown in Figure 16, the processing performed by the second control device 20 is, for example, carried out by the analysis unit 213 of the processing device 21.

[0121] In step S3, first in step S301, the second management device 20 obtains the notification viewer table 2207. Next, in step S302, the second management device 20 obtains the notification user table 2209. Next, in step S303, the second management device 20 obtains the behavior history table 2210. The execution order of steps S301 to S303 can be arbitrarily changed.

[0122] Next, in step S304, the second management device 20 generates an analysis table 2211 based on the information acquired in steps S301 to S303. The notification viewing combinations and the number of notification viewers correspond to the notification viewing combinations and the number of notification viewers in the notification viewing number table 2207. The number of notification users can be obtained and used after searching for notification usage combinations in the notification usage number table 2209 based on the notification viewing combinations, and then obtaining the number of notification users for the corresponding row.

[0123] The second management device 20 can search the behavior history table 2210 based on the configuration ID and then use the behavior history of the corresponding row. In particular, in this embodiment, the travel route, travel time, and store ID used from the behavior history can be used. The behavior history may be further narrowed down based on the store ID in addition to the configuration ID. For example, if there are multiple behavior history rows for the corresponding configuration ID, the one in which the store ID used corresponds to the notification ID can be extracted and used. In this way, the analysis table 2211 is generated.

[0124] Next, in step S305, the second management device 20 generates effectiveness information after analyzing the effectiveness of the advertisement based on the visit information. The effectiveness of the advertisement is analyzed, for example, based on the analysis table 2211. The effectiveness information is, for example, information showing the effectiveness of the store's advertisement on visitors. The effectiveness information is represented, for example, by a set of evaluation values. Each evaluation value is defined, for example, as follows: - Number of people passing through. This evaluation value is represented by the total number of people detected by the detection device 40. The total number of people detected by the detection device 40 may be the number of people only during the time when the video 31 is displayed. Alternatively, the total number of people detected by the detection device 40 may include the time when the video 31 is not displayed. - Attention level of video 31. This evaluation value is represented by the number of ad viewers. This evaluation value may be defined for each time period. A time period is, for example, a time period defined in the announcement video timetable 2206. As shown in Figure 7, in this embodiment, the announcement video 32 is different for each time period, so this evaluation value can be calculated for each announcement video 32, i.e., for each announcement ID. - Number of views of announcement video 32. This evaluation value is represented by the number of people who viewed the announcement. This evaluation value can be defined for each time period, i.e., for each announcement ID. - Utilization rate of announcement video 32. This evaluation value is expressed by dividing the number of people using the announcement by the number of people viewing the announcement. In other words, this evaluation value represents the proportion of people who actually accessed the announcement video out of those who viewed it. This evaluation value can be defined for each time period, i.e., for each announcement ID. - Visit rate based on the announcement video 32. This evaluation value is expressed by, for example, at least one of the following: the ratio of visitors to the number of ad viewers, the ratio of visitors to the number of announcement viewers, and the ratio of visitors to the number of announcement users. This evaluation value can be defined, for example, by time period, i.e., by announcement ID. This evaluation value may also be defined in other units. - Impact on the local economy. This evaluation value is expressed by multiplying the number of visitors, i.e., the number of people who reached the store, by the average amount of money spent per consumer in the vicinity of the event location. The number of people who reached the store is, for example, the total number of visitors across all stores. The average amount of money spent per consumer in the vicinity of the event location may be an actual value or an estimated value. The average amount is separately entered into the second management device 20.

[0125] Next, in step S306, the second management device 20 transmits the effectiveness information to the first management device 10. This allows the first business operator to easily understand the effectiveness of the advertisement. The first business operator is, for example, an advertising agency. Next, in step S307, the second management device 20 transmits the effectiveness information to the store terminals 50 of each store. This allows the managers of each store to easily understand the effectiveness of the advertisement. The store terminal 50 is, for example, the terminal of the first store.

[0126] The output destination for the effect information can be arbitrarily designed in addition to the above. For example, it may be output to, i.e., stored in, the storage device 22 of the second management device 20. Alternatively, it may be transmitted to another computer or the like. Furthermore, if the second management device 20 is equipped with a display device, it may be displayed on the display device. The transmission of the effect information in steps S306 and S307 can also be omitted.

[0127] Next, in step S308, the second management device 20 transmits information regarding advertising costs to the first management device 10 based on the visit information. Also in step S308, the first management device 10 receives this information from the second management device 20. This results in the billing of advertising costs. For example, the first business operator pays advertising costs to the second business operator. The first business operator is, for example, an advertising agency. The second business operator is, for example, an event organizer or an outdoor advertising manager.

[0128] The execution order of steps S306 to S308 can be arbitrarily changed.

[0129] A method for calculating advertising costs based on visitor information can be arbitrarily designed by those skilled in the art. An example is shown below. Advertising costs include a usage fee for advertising system 1 and an advertising placement fee. The usage fee for advertising system 1 is, for example, a predetermined amount. The advertising placement fee is a base fee adjusted based on the usage rate of the promotional video or the visit rate based on the promotional video. The advertising placement fee may, for example, be the base fee multiplied by the usage rate or visit rate. In this way, the advertising placement fee fluctuates according to the proportion of people who viewed the advertisement and actually used the store, or according to the proportion of people who viewed the advertisement and are likely to have actually used the store, so the advertising placement fee becomes an appropriate amount that accurately reflects the actual advertising effect. Although the usage rate and visit rate are part of the effectiveness information, since the usage rate and visit rate are generated based on visitor information, it can be said that advertising costs as a whole are calculated based on visitor information.

[0130] Furthermore, advertising fees may vary depending on the length of time the advertisement is displayed. For example, video 31 can be made interactive, and the advertisement can be set to be displayed only for a duration corresponding to the viewer's engagement. In such an advertisement, if the interactive content is impressive and the viewer stays on the ad for a long time, they will view the advertisement for a correspondingly long period. In such cases, if the advertising fee is varied according to the length of time the advertisement is displayed, the advertising fee will be an appropriate amount that better reflects the actual advertising effect.

[0131] Step S3 is executed in the manner described above, and the entire process shown in Figure 13 is completed.

[0132] The business operator managing the first management device 10 may, after step S3, bill each store for advertising costs. Here, the first management device 10 may receive at least some of the visit information, for example, the usage rate of the promotional video, from the second management device 20. In this way, the business operator managing the first management device 10 can bill each store for advertising costs commensurate with the effectiveness of the advertising, based on the usage rate of the promotional video, etc.

[0133] As explained above, according to the advertising system 1 of Embodiment 1, online advertising businesses can obtain information on advertising costs from the second management device 20, making it easier to manage outdoor advertising. The online advertising business is, for example, the business that manages the first management device 10. Therefore, the burden on online advertising businesses when managing outdoor advertising is reduced.

[0134] The following modifications can be made to the above-described embodiment 1.

[0135] The display of store advertisements may be linked to the content of landing pages managed by the first management device 10. The meaning of "landing page" can be appropriately defined by those skilled in the art. For example, if a webpage not managed by the first management device 10 contains a link to a webpage managed by the first management device 10, that webpage becomes a landing page. A landing page is, for example, a landing page for an online advertisement. The definition of a landing page is not limited to this.

[0136] A specific example of integration with a landing page is described below. In relation to step S103, the second management device 20 may transmit information to the first management device 10 indicating the time when the store's advertisement will be displayed in a public place. The time when the store's advertisement will be displayed in a public place may be referred to as the "advertisement display time" below. The first management device 10 may obtain the information indicating the advertisement display time by receiving it from the second management device 20. This can be achieved, for example, by sending and receiving the announcement video timetable 2206 prior to or in parallel with step S103.

[0137] The first management device 10 manages landing pages, including web pages related to the online advertisements of the first management device 10. The first management device 10 displays the store's advertisement on the landing page of the online advertisement of the first management device 10 for a period corresponding to the advertisement display time. The period corresponding to the advertisement display time may be referred to as the "first period" below. The first period may, for example, coincide with the time period during which the store's promotional video is displayed. In addition, the start time or end time of the first period, or both, may differ from the time period during which the store's promotional video is displayed.

[0138] In this way, the display of the store's advertisement on the display device 30 and the display of the store's advertisement on the landing page can be linked, thereby increasing the effectiveness of the advertisement. Note that, for periods other than the first period, the store's advertisement may not be displayed on the landing page of the online advertisement on the first management device 10.

[0139] Alternatively, the first management device 10 may make the display manner of the store's advertisement on the online advertisement landing page different between the first period and periods other than the first period. For example, the store's advertisement is displayed on the online advertisement landing page regardless of the time of day. In the first period, the store's advertisement is displayed in a more prominent manner than in other periods. Examples of a more prominent manner include a larger size, larger font size, and display closer to the top of the page. A position closer to the top is, for example, near the top edge.

[0140] In Embodiment 1, the advertisements displayed may be determined according to the positional relationship between the public space and the store. That is, the store advertisements displayed may be determined according to the positional relationship between the public space and the store. For example, the store information 2203 may store information representing the location of multiple stores. The second management device 20 may then select from the multiple stores to display advertisements based on the location of the public space and the location of each of the multiple stores. In particular, it is preferable to select stores that are closer to the public space as a priority. The result of the selection is stored, for example, in the announcement video timetable 2206. In this way, advertisements and announcement videos of closer stores will be displayed preferentially, which can increase the likelihood that users of the announcement will actually visit the stores.

[0141] This configuration is more preferable when there are multiple public places where advertisements are displayed. In particular, since advertisements from stores closest to each public place are displayed preferentially, the advertisements are optimized according to location.

[0142] The visit information may include information other than that described in Embodiment 1. For example, the visit information may include all the information shown in Figures 5 to 12.

[0143] In Embodiment 1, some of the visit information, such as the travel route, is obtained based on the location information of the mobile terminal 70 carried by the visitor. However, it is also possible to obtain this information based on other information, in addition to or instead of this.

[0144] For example, a digital coupon may be issued in a public place in connection with the display of an advertisement for a store. In that case, visit information may be obtained based on the usage history of the digital coupon at the store. More specifically, the promotional video represents the digital coupon. When this digital coupon is presented and used at the store, the second management device 20 determines that a visitor has reached the store. Here, the store terminal 50 may be equipped with a reader for reading the digital coupon. When the reader reads the digital coupon, it may be determined that the digital coupon has been used at the store.

[0145] Alternatively, for example, a printed medium may be used. For example, in connection with the display of an advertisement for a store, a coupon printed on a printed medium may be issued in a public place. In that case, visit information may be obtained based on information indicating that the coupon was read by the store's reader. Here, the store terminal 50 may function as a reader for reading the printed coupon. Alternatively, the store terminal 50 may be equipped with a reader for reading the printed coupon.

[0146] Alternatively, visit information may be obtained based on electronic data showing the results of a survey conducted at the store. For example, a visitor may input their answers to a survey presented at the store via a mobile terminal 70. The mobile terminal 70 transmits the survey results, including the answers, to a second management device 20. The second management device 20 receives this data.

[0147] To summarize, the visit information is: - Location information of the mobile device 70 carried by the visitor, - The usage history of digital coupons issued in public places in connection with the display of advertisements for the first store at the first store, - Printed media issued in public places in connection with the display of advertisements for the first store, information indicating that it was read by a reader of the first store, - Electronic data showing the results of the survey at the first store, The information may be obtained based on any of the following. This allows for flexible acquisition of visitor information using various methods, depending on the system configuration.

[0148] The advertising system 1 may dynamically generate or modify the video 31. For example, the second management device 20 may dynamically generate the video based on visit information. Alternatively, the second management device 20 may generate the video based on behavioral information indicating the actions of an ad viewer 60 who viewed an advertisement for a store. The second management device 20 may then transmit the generated video to the display device 30. The display device 30 may receive the generated video and display it in a public place in place of the video 31, in addition to the video 31, or superimposed on the video 31. The generated video may be an advertisement or a modified version of a part of it. The generated video may be a non-advertising performance video or a modified version of a part of it. The generated video may be a background video or a modified version of a part of it.

[0149] Alternatively, the second management device 20 may generate an instruction to change the video 31 based on at least one of the visit information and the activity information. The second management device 20 may transmit the generated instruction to the display device 30. The display device 30 may generate a new video by changing the video 31 in response to this instruction. The display device 30 may display the generated video. Here, "generating a new video" includes replacing part or all of the previously displayed video with another existing video, superimposing another video on the previously displayed video, etc.

[0150] Furthermore, the display device 30 may dynamically generate images independently of the second management device 20. For example, the detection device 40 may transmit behavioral information indicating the actions of the advertisement viewer 60 to the display device 30. The display device 30 may generate images based on this behavioral information.

[0151] In any of the above cases, the display device 30 can display images generated based on at least one of the visit information and the behavior information.

[0152] When generating videos based on visitor information, for example, previously effective advertisements may be reused. For instance, if a store has multiple advertisements, and a viewer who saw one of them actually visits the store, the advertisement can be reused, either as is or with some modifications, to generate a new video. This ensures that the most effective advertisements are used preferentially, thus improving the overall advertising effectiveness.

[0153] As another specific example, if a particular group of people, such as a family, who viewed an advertisement for a store actually visit that store, a video targeted at that group, such as a family, may be generated. For example, a video that includes an additional message such as "Recommended for families" may be generated. Doing so allows you to appeal to a more effective target audience, thereby increasing the effectiveness of the advertisement.

[0154] Specific examples of behavioral information include, but are not limited to, changes in the viewer's location, body movements, reactions to dynamically displayed numbers, and foot movements. Displaying videos generated based on such behavioral information makes the videos interactive, increasing the viewer's attention to changes in the video and enhancing the effectiveness of the advertisement.

[0155] In Embodiment 1, the billing of advertising fees to each store is carried out by the business operator managing the first management device 10, and the advertising system 1 is not involved in this billing. As a variation, the advertising system may bill each store for advertising fees. In particular, if the first business operator is to receive payment of advertising fees from each store, the second business operator may act as an agent in collecting the advertising fees from each store. The first business operator is, for example, an advertising agency. The second business operator is, for example, an event organizer or an outdoor advertising manager. This variation is described below.

[0156] Figure 17 shows a detailed part of the operation of step S3a, which corresponds to step S3 in this modified example. The content of step S3a is the same as in step S3 shown in Figure 16, but with step S308, i.e., the sending and receiving process of information regarding advertising costs, replaced by steps S311 to S316 in Figure 17. For illustrative purposes, steps S301 to S307 are omitted from the illustration, but these can be the same as in Figure 16.

[0157] Following step S307, in step S311, the second management device 20 determines the advertising costs for the stores. The advertising costs for the stores are the advertising costs that each store must pay to either the first business operator or the second business operator. These advertising costs may be referred to as "store costs" below. Store costs are, for example, the costs for the first store. Store costs are determined based, for example, on a basic fee and visit information. More specifically, store costs are determined based, for example, on at least one of the utilization rate and visit rate of the information provided.

[0158] Next, in step S312, the second management device 20 determines the advertising costs of the first management device 10. The advertising costs of the first management device 10 are the costs that the first business operator should pay to the second business operator. The advertising costs of the first management device 10 are, for example, the usage fees for the advertising system. Next, in step S313, the second management device 20 totals the advertising costs of each store and the advertising costs of the first management device 10 to determine the total billing amount. This total may be a simple addition. Alternatively, this total may be the result of calculations that include other correction calculations. The correction calculations may include predefined discount calculations, etc. Also, this total may be determined based on visit information. This total may be determined based on, for example, at least one of the utilization rate of the announcement information and the visit rate. In this way, the second management device 20 determines the total billing amount based on visit information.

[0159] Next, in step S314, the second management device 20 transmits information regarding the advertising costs of the first management device 10 to the first management device 10. Also in step S314, the first management device 10 receives this information. In step S314, information regarding the advertising costs of each store may also be transmitted and received. Next, in step S315, the second management device 20 transmits information regarding the advertising costs of each store to each store terminal 50. Also in step S315, each store terminal 50 receives this information. In this way, based on visit information, the second management device 20 transmits information regarding store expenses that the store managing the store terminal 50 should pay to the store terminal 50. Store expenses that a store should pay are, for example, the first store expenses that the first store should pay.

[0160] Next, in step S316, the second management device 20 receives payment processing for the advertising expenses of the first management device 10 from the first management device 10 or from the first business operator. Similarly, in step S317, the second management device 20 receives payment processing for the advertising expenses of each store from each store terminal 50 or from each store. These payment processing can be carried out, for example, through a known payment system. The second management device 20 may determine that payment processing has been received when it receives a notification from the payment system indicating that the settlement of the payment processing has been completed.

[0161] Here, as described above, in step S313, the total billing amount is calculated as the sum of the advertising costs of each store and the advertising costs of the first management device 10. Therefore, the information regarding the advertising costs of the first management device 10 can be said to be information that shows the result of deducting the advertising costs of each store from the total billing amount. Here, the deduction is not limited to a simple subtraction; for example, a correction calculation may be performed on the deduction amount.

[0162] According to the modified version of step S3a described above, the second business operator can take over the collection of payments from each store, which would normally be done by the first business operator, thereby reducing the burden on the first business operator.

[0163] In Figure 17, the execution order of each step can be rearranged as appropriate. For example, step S315 can be executed at any time, regardless of the execution status of other steps, as long as it is after step S311 and before step S317.

[0164] In Embodiment 1, a configuration ID is used in the analysis table 2211, etc. That is, for each piece of notification information, the person who used that notification information is identified from among the viewers. As a variation, it is also possible to use a configuration that does not use a configuration ID. That is, visit information can be generated even when the relationship between the viewer and the person who actually used the notification information cannot be specifically obtained.

[0165] In such cases, the utilization rate of the notification video may be expressed as the number of times the notification information was used divided by the number of times the notification information was displayed. In other words, this evaluation value represents how efficiently the displayed notification video was accessed. This evaluation value can be defined for each time period, that is, for each notification ID.

[0166] Those skilled in the art can arbitrarily add, change, or delete components in Embodiment 1 and its variations. For example, the second management device 20 can be composed of multiple computers connected via a communication network. In that case, the advertising processing unit 211, the guidance unit 212, and the analysis unit 213 may each be implemented by a single computer. Alternatively, any or all of the advertising processing unit 211, the guidance unit 212, and the analysis unit 213 may be implemented by multiple computers.

[0167] The order of the steps shown in Figures 13 to 17, including the case described in Embodiment 1, can be changed as appropriate.

[0168] (Note) A summary of this disclosure is provided below.

[0169] (Note 1) An advertising method comprising: a second management device acquiring first advertising information indicating an advertisement for a first store from a first management device that manages advertising information for multiple existing stores, including a first store; a display device acquiring the first advertising information from the second management device; the display device displaying an advertisement for the first store in a public place in a size that can be viewed by multiple people, based on the first advertising information; the second management device acquiring visit information of visitors to the first store; and the second management device transmitting information regarding advertising costs to the first management device based on the visit information, wherein the visitor is a person who visited the first store based on the advertisement for the first store displayed in the public place.

[0170] According to the advertising method described in Appendix 1, the business operator managing the first management device can obtain information regarding advertising costs from the second management device, thereby making it easier to manage outdoor advertising.

[0171] (Note 2) The advertising method according to Appendix 1, comprising: the second management device generating effect information indicating the effectiveness of the advertisement for the first store on the visitor based on the visit information; and the second management device transmitting the effect information to the terminal of the first store.

[0172] According to the advertising method described in Appendix 2, the manager of each store can easily grasp the effectiveness of the advertising.

[0173] (Note 3) The advertising method according to Appendix 1 or 2, comprising: the second management device generating effect information indicating the effectiveness of the advertisement for the first store to the visitor based on the visit information; and the second management device transmitting the effect information to the first management device.

[0174] According to the advertising method described in Appendix 3, the business operator managing the first control device can easily grasp the effectiveness of the advertising.

[0175] (Note 4) An advertising method according to any one of Appendix 1 to 3, comprising: the second management device acquiring behavioral information indicating the actions of an ad viewer who viewed an advertisement for the first store, based on the detection results of a sensor in the public place; and the display device displaying a video generated based on at least one of the visit information and the behavioral information.

[0176] According to the advertising method described in Appendix 4, the effectiveness of the advertisement will increase.

[0177] (Note 5) The advertising method according to any one of the appendices 1 to 4, further comprising: the second management device determining the total billing amount based on the visit information; the second management device transmitting information regarding the first store expenses payable by the first store to the terminal of the first store based on the visit information; and receiving payment processing for the first store expenses from the first store via a payment system, wherein the information regarding advertising expenses is information showing the result of deducting the first store expenses from the total billing amount.

[0178] According to the advertising method described in Appendix 5, the second business operator can take over the collection of payments from each store, which would normally be done by the first business operator, thereby reducing the burden on the first business operator.

[0179] (Note 6) The advertising method according to any one of the appendices 1 to 5, further comprising the second management device transmitting to the first management device information indicating the time at which the advertisement for the first store will be displayed.

[0180] According to the advertising method described in Appendix 6, the display of the advertisement for the first store on the display device and the display of the advertisement for the first store on the landing page of the online advertisement on the first management device can be linked, thereby increasing the effectiveness of the advertisement.

[0181] (Note 7) The advertising method according to any one of the appendices 1 to 6, further comprising the second management device selecting the first store from among the multiple stores based on the location of the public place and the location of each of the multiple stores.

[0182] According to the advertising method described in Appendix 7, advertisements and promotional videos for nearby stores will be displayed preferentially, increasing the likelihood that users of the promotion will actually visit the stores.

[0183] (Note 8) The aforementioned visit information is obtained based on any one of the following: location information of a mobile device held by the visitor; the usage history of a digital coupon issued at the public place in connection with the display of an advertisement for the first store at the first store; a printed medium issued at the public place in connection with the display of an advertisement for the first store; information indicating that it was read by a reader of the first store; or electronic data showing the results of a survey at the first store, as described in any one of Appendix 1 to 7.

[0184] According to the advertising method described in Appendix 8, visitor information can be flexibly acquired using various methods depending on the system configuration.

[0185] (Note 9) The advertising method according to any one of the appendices 1 to 8, further comprising: the display device displaying information indicating a first URL in relation to an advertisement for the first store; the second management device transmitting guidance information to guide the visitor to the first store in response to access to the first URL from a mobile terminal; and the second management device obtaining the visit information based on information indicating the location of the mobile terminal after transmitting the guidance information.

[0186] According to the advertising method described in Appendix 9, it is possible to track the subsequent actions of ad viewers who have shown interest in an ad with high accuracy.

[0187] (Note 10) An advertising system comprising a second management device and a display device, wherein the second management device acquires first advertising information indicating an advertisement for the first store from a first management device that manages advertising information for multiple existing stores including the first store; the display device acquires the first advertising information from the second management device; the display device displays the advertisement for the first store in a public place in a size that can be viewed by multiple people based on the first advertising information; the second management device acquires visit information of visitors to the first store; the second management device transmits information regarding advertising costs to the first management device based on the visit information; and the visitor is a person who visited the first store based on the advertisement for the first store displayed in the public place.

[0188] According to the advertising system described in Appendix 10, the business operator managing the first management device can obtain information regarding advertising costs from the second management device, thereby making it easier to manage outdoor advertising.

[0189] (Note 11) An advertising management method comprising: managing advertising information for multiple existing stores, including a first store; transmitting first advertising information indicating an advertisement for the first store to a second management device; and receiving information regarding advertising costs from the second management device, wherein the information regarding advertising costs is information based on information about visitors who visited the first store based on an advertisement for the first store displayed in a public place.

[0190] According to the advertising management method described in Appendix 11, the business operator managing the first management device can obtain information regarding advertising costs from the second management device, thereby making it easier to manage outdoor advertising.

[0191] (Note 12) An advertising management method according to Appendix 11, comprising: obtaining information from the second management device indicating the time at which an advertisement for the first store is displayed in the public place; displaying an advertisement for the first store on an online advertisement landing page during a first period corresponding to the advertisement display time; and making the display manner of the advertisement for the first store on the landing page different between the first period and periods other than the first period.

[0192] According to the advertising management method described in Appendix 12, the display of the advertisement for the first store on the display device and the display of the advertisement for the first store on the landing page of the online advertisement on the first management device can be linked, thereby increasing the effectiveness of the advertisement. [Explanation of symbols]

[0193] 1...Advertising system, 10...First management device, 20...Second management device, 30...Display device, 31...Video, 32...Notification video, 40...Sensor, 50...Store terminal (Terminal of the first store), 60...Advertiser (Visitor), 70...Mobile terminal, 121...Program, 122...Advertising information, 123...Store information, 211...Advertising processing unit, 212...Guidance unit, 213...Analysis unit, 2201...Program, 2202...Advertising information, 2203...Store information, 2204...Advertiser detection table, 2205...Group configuration table, 2206...Notification video timetable, 2207...Notification viewer count table, 2208...Notification usage table, 2209...Notification user count table, 2210...Behavior history table, 2211...Analysis table.

Claims

1. The second management device acquires first advertising information indicating the advertisement for the first store from a first management device that manages advertising information for multiple existing stores, including the first store. The display device acquires the first advertising information from the second management device, The display device, based on the first advertising information, displays the advertisement for the first store in a public place in a size that can be viewed by multiple people. The second management device acquires visit information of visitors to the first store, The second management device transmits information regarding advertising costs to the first management device based on the visit information, The visitor is a person who visited the first store based on an advertisement for the first store displayed in the public place. Advertising methods.

2. The second management device generates effect information indicating the effectiveness of the advertisement for the first store to the visitor, based on the visit information. The second management device transmits the effect information to the terminal of the first store, including, The advertising method according to claim 1.

3. The second management device generates effect information indicating the effectiveness of the advertisement for the first store to the visitor, based on the visit information. The second management device transmits the effect information to the first management device, including, The advertising method according to claim 1.

4. The second management device acquires behavioral information indicating the actions of advertisers who viewed the advertisement for the first store, based on the detection results of sensors in the public place. The display device displays an image generated based on at least one of the visit information and the behavior information. The advertising method according to claim 1, including the method described in claim 1.

5. The second management device determines the total billing amount based on the visit information, The second management device transmits information regarding the first store's expenses to be paid by the first store to the first store's terminal based on the visit information. The payment processing for the expenses of the first store is received from the first store via the payment system, It further includes, The information regarding the aforementioned advertising costs is information that shows the result of deducting the expenses for the first store from the total billing amount. The advertising method according to claim 1.

6. The advertising method according to claim 1, further comprising the second management device transmitting to the first management device information indicating the time at which the advertisement for the first store is displayed.

7. The advertising method according to claim 1, further comprising the second management device selecting the first store from among the plurality of stores based on the location of the public place and the location of each of the plurality of stores.

8. The aforementioned visit information is, - Location information of the mobile device held by the visitor, - The usage history of digital coupons issued in the public place in connection with the display of advertisements for the first store at the first store, - Information indicating that the reader of the first store has read a printed medium issued in the public place in connection with the display of the first store's advertisement, - Electronic data showing the results of the survey at the aforementioned first store, An advertising method according to any one of claims 1 to 7, obtained based on any one of the following.

9. The display device displays information indicating the first URL in relation to the advertisement for the first store, The second management device transmits guidance information to guide the visitor to the first store in response to access to the first URL from the mobile terminal. The second management device, after transmitting the guidance information, acquires the visit information based on the information indicating the location of the mobile terminal, The advertising method according to any one of claims 1 to 7, further comprising:

10. A second management device and a display device are provided. The second management device acquires first advertising information indicating the advertisement for the first store from the first management device, which manages advertising information for multiple existing stores, including the first store. The display device acquires the first advertising information from the second management device, The display device, based on the first advertising information, displays the advertisement for the first store in a public place in a size that can be viewed by multiple people. The second management device acquires visit information of visitors to the first store, The second management device transmits information regarding advertising costs to the first management device based on the visit information. The visitor is a person who visited the first store based on an advertisement for the first store displayed in the public place. Advertising system.

11. This involves managing advertising information for multiple existing stores, including the first store, Transmitting first advertising information indicating the advertisement for the first store to the second management device, Receiving information regarding advertising costs from the second management device, Includes, The information relating to the advertising costs is based on information relating to visitors who visited the first store based on an advertisement for the first store displayed in a public place. Advertising management methods.

12. Information indicating the time when the advertisement for the first store is displayed in the public place is obtained from the second management device, - During the first period corresponding to the ad display time, the advertisement for the first store will be displayed on the landing page of the online advertisement, and, - The display manner of the advertisement for the first store shown on the landing page is made different between the first period and periods other than the first period. This includes performing at least one of the following: The advertising management method according to claim 11.

Images