Content presentation methods, devices, equipment, computer-readable storage media, and computer programs

Abstract

Embodiments of this disclosure provide a content presentation method, apparatus, device, computer-readable storage medium, and computer program, the method comprising: presenting a pre-configured first media content stream in a media content presentation interface according to a pre-configured first layout scheme;, when a user interaction operation with respect to the first media content stream satisfies pre-configured conditions, switching to a switching control for a second media content stream in the media content presentation interface in response to a user-triggered switching operation with respect to media content in the first media content stream; and switching the first media content stream presented in the first layout scheme to a second media content stream displayed in the second layout scheme in response to a user trigger operation with respect to the switching control.

Description

Technical Field

[0001] Cross - reference to related applications This application is based on an application with a Chinese application number of 202310357275.X and a filing date of April 4, 2023, and claims its priority. The disclosure content of this Chinese application is incorporated into this application in its entirety.

[0002] Embodiments of the present disclosure relate to the technical field of interface interaction, and particularly to content presentation methods, devices, equipment, computer - readable storage media, and computer programs.

Background Art

[0003] Users can realize browsing to media content streams on the Internet. However, in the browsing process, users can only perform operations such as browsing and interaction on at least one media content in the media content stream on the media content presentation interface. Often, the interaction method is single, and the content that users can browse is also single.

Summary of the Invention

Problems to be Solved by the Invention

[0004] Embodiments of the present disclosure provide a content presentation method, device, equipment, computer - readable storage media, and computer program.

Means for Solving the Problems

[0005] In a first aspect, embodiments of the present disclosure provide a content presentation method, and the method includes: In a media content presentation interface, a pre-configured first media content stream is presented according to a pre-configured first layout scheme, wherein the first media content stream includes at least one media content. When a user interaction operation with respect to the first media content stream satisfies pre-set conditions, the media content presentation interface responds to the user-triggered switching operation with respect to the media content in the first media content stream by switching to and presenting the switching control for the second media content stream, wherein the second media content stream is presented in a second layout configuration. This includes responding to a user trigger operation on the switching control by switching the first media content stream, which was presented in a first layout, to the second media content stream, which was displayed in a second layout, in the media content presentation interface.

[0006] In a second embodiment, the embodiments of the present disclosure provide a content presentation device, the device is A media content presentation interface includes a presentation module for presenting a pre-configured first media content stream according to a pre-configured first layout scheme, wherein the first media content stream includes at least one media content; A trigger module for switching to a second media content stream in the media content presentation interface in response to a user-triggered switching operation on the media content in the first media content stream when a user interaction operation on the first media content stream satisfies a pre-set condition, wherein the trigger module presents the second media content stream in a second layout configuration, The system includes a switching module for responding to a user trigger operation on the switching control to switch a first media content stream, which is presented in a first layout configuration in the media content presentation interface, to a second media content stream, which is displayed in a second layout configuration.

[0007] In a third embodiment, an embodiment of the present disclosure provides an electronic device comprising a processor and memory, The aforementioned memory stores computer execution instructions, The processor executes computer execution instructions stored in the memory, causing at least one processor to execute the content presentation method described in the first embodiment and various possible designs of the first embodiment.

[0008] In a fourth embodiment, an embodiment of the present disclosure provides a computer-readable storage medium in which computer execution instructions are stored, and when a processor executes the computer execution instructions, a content presentation method described in the first embodiment and various possible designs thereof is realized.

[0009] In a fifth embodiment, an embodiment of the present disclosure provides a computer program that, when executed by a processor, implements the content presentation methods described in the first embodiment and various possible designs thereof. [Effects of the Invention]

[0010] The content presentation method, apparatus, device, computer-readable storage medium, and computer program according to this embodiment, when they detect that a user interaction operation with respect to a first media content stream satisfies a pre-set condition, respond to the user's switching operation with respect to media content in the first media content stream and switch to and present the switching control for the second media content stream. In response to the user's trigger operation with respect to the switching control, the media content presentation interface switches from the first media content stream, which is presented in the first layout method, to the second media content stream, which is displayed in the second layout method. [Brief explanation of the drawing]

[0011] To more clearly illustrate the technical concepts in the embodiments or related technologies of this disclosure, the following is a brief introduction to the drawings that may be used in the descriptions of the embodiments or related technologies. Obviously, the drawings in the following descriptions are only a few embodiments of this disclosure, and those skilled in the art can obtain other drawings based on these drawings without any creative effort. [Figure 1] This is a schematic flowchart of a content presentation method according to an embodiment of the present disclosure. [Figure 2] This is a schematic diagram of the interface interaction according to the embodiments of this disclosure. [Figure 3] This is another schematic diagram of an interface interaction according to an embodiment of the present disclosure. [Figure 4] This is another schematic diagram of an interface interaction according to an embodiment of the present disclosure. [Figure 5] This is another schematic diagram of an interface interaction according to an embodiment of the present disclosure. [Figure 6] This is another schematic diagram of an interface interaction according to an embodiment of the present disclosure. [Figure 7] This is a schematic diagram of the structure of a content presentation device according to an embodiment of the present disclosure. [Figure 8] This is a schematic diagram of the structure of an electronic device according to an embodiment of the present disclosure. [Modes for carrying out the invention]

[0012] To further clarify the purpose, technical proposals, and advantages of the embodiments of this disclosure, the technical proposals of the embodiments of this disclosure will be clearly and completely described below, with reference to the drawings of the embodiments. Clearly, the embodiments described are some, but not all, embodiments of this disclosure. All other embodiments derived from the embodiments of this disclosure without the creative effort of a person skilled in the art are all within the scope of this disclosure.

[0013] To address the technical problem of the current media content presentation interface having only one type of content and interaction method, this disclosure provides a content presentation method, apparatus, device, computer-readable storage medium, and computer program.

[0014] It should be explained that the content presentation method, apparatus, device, computer-readable storage medium, and computer program described herein can be used in any one media content presentation scenario.

[0015] Current media content presentation interfaces can generally only present multiple media content pieces from the same media, and often only a single piece of content is presented. Users cannot browse a wider variety of media content through these interfaces. Users can only interact with media content by performing trigger operations on pre-configured interaction style interfaces. Therefore, current media content presentation methods have a single interaction method.

[0016] In order to enrich the interaction method and presentation content on the media content presentation interface, on the media content presentation interface, a preset first media content stream may be presented according to a preset first layout method, and an interaction operation triggered by the user for each media content stream may be determined. When the interaction operation meets a preset condition, in response to a switching operation triggered by the user for the media content in the first media content stream, instead of presenting the media content in the first media content stream, a switching control is presented, so that the user can realize a browsing operation on a second media content stream on the media content presentation interface based on a trigger operation on the switching control, thereby enriching the interaction method on the media content presentation interface.

[0017] Furthermore, the media content in the second media content stream may be presented in a preset second layout method on the media content presentation interface. Here, this second layout method is a layout method different from the first layout method. By switching the layout method, the presented content on the media content presentation interface can be enriched, and the presentation effect on the media content presentation interface can also be enriched.

[0018] FIG. 1 is a schematic flowchart of a content presentation method according to an embodiment of the present disclosure. As shown in FIG. 1, this method includes the following.

[0019] Step 101: On the media content presentation interface, present a preset first media content stream according to a preset first layout method, and the first media content stream includes at least one media content.

[0020] The main body of this embodiment is a content display device. This content display device may be coupled to a terminal device, thereby enabling it to display content in response to user trigger operations on the terminal device.

[0021] In this embodiment, a first media content stream may be presented in the media content presentation interface, and this first media content stream includes at least one media content. The user can view at least one media content in the first media content stream by performing a pre-configured switching operation in the media content presentation interface.

[0022] Selectively, the media content presentation interface can present a pre-configured first media content stream according to a pre-configured first layout scheme. When presenting the first media content stream using the first layout scheme, the media content presentation interface presents only one media content within the first media content stream.

[0023] Step 102: If the user's interaction operation with the first media content stream satisfies a pre-set condition, the media content presentation interface responds to the user's triggered switching operation with respect to the media content in the first media content stream by switching to and presenting the switching control for the second media content stream, where the second media content stream is presented in a second layout.

[0024] In this embodiment, when a user browses a first media content stream in a media content presentation interface, they can trigger an interaction operation based on the media content in the first media content stream. This interaction operation includes, but is not limited to, switching operations, liking media content in the first media content stream, and clicking on controls of no interest.

[0025] To enable users to browse content that better suits their personalized needs within a media content presentation interface, pre-configured conditions may be set. The system detects whether a user interaction with a first media content stream meets the pre-configured conditions. If yes, a pre-configured toggle control may be inserted after the media content the user is currently browsing.

[0026] Furthermore, in response to a user-triggered switching operation on the media content in the first media content stream, the media content presentation interface can switch to and present the switching control for this second media content stream, where the second media content stream is presented in a second layout.

[0027] Selectively, the second layout method differs from the first. When the second media content stream is presented using the second layout method, multiple media contents from the second media content stream are presented in the media content presentation interface. As a result, when the second media content stream is presented using the second layout method, the user can view more media content in the media content presentation interface.

[0028] Selectively, the media content in the first media content stream is different from the media content in the second media content stream. Following the above example, if the user is not interested in the media content in the first media content stream, this toggle control can present the user with the second media content stream, where the first media content stream may be a different content channel from the one to which the second media content stream belongs. Alternatively, if the user is interested in media content of a certain target type in the first media content stream, this toggle control can present the user with the second media content stream, where the second media content stream may contain multiple media contents corresponding to this target type.

[0029] Step 103: In response to the user's trigger operation on the switching control, the media content presentation interface switches the first media content stream, which was presented in the first layout, to the second media content stream, which was displayed in the second layout.

[0030] In this embodiment, after the switching control is displayed, the user can perform a trigger operation on this switching control according to their actual needs to perform a browsing operation on the second media content stream. Alternatively, the user may not perform a trigger operation on this switching control and continue browsing the media content in the first media content stream.

[0031] Accordingly, in response to a user trigger operation on the switching control, the media content presentation interface can switch from a first media content stream presented in a first layout to a second media content stream displayed in a second layout.

[0032] By adjusting the layout method in the media content presentation interface, the presentation effect in the media content presentation interface can be enhanced. Furthermore, when presenting a second media content stream using a second layout method, users can view more media content from the second media content stream within the media content presentation interface.

[0033] The content presentation method according to this embodiment, when it detects that a user interaction operation with the first media content stream satisfies a pre-set condition, responds to the user's switching operation with media content in the first media content stream and switches to a switching control for the second media content stream. In response to the user's trigger operation with the switching control, the first media content stream, which was presented in the first layout method in the media content presentation interface, is switched to the second media content stream, which is displayed in the second layout method. This enriches the displayed content in the media content presentation interface and allows the user to browse more media content. Furthermore, it can enrich the interaction methods in the media content presentation interface.

[0034] The media content in the second media content stream is different from the media content in the first media content stream.

[0035] In this embodiment, the media content in this second media content stream is different from the media content in the first media content stream in order to allow the user to view a wider variety of media content in the media content presentation interface.

[0036] For example, the media content in the second media content stream and the media content in the first media content stream may have different corresponding content themes.

[0037] The content presentation method according to this embodiment can enrich the content presented in the media content presentation interface by responding to a user trigger operation on a switching control and switching the first media content stream presented in the media content presentation interface to a second media content stream that is different from the media content in the first media content stream.

[0038] Selectively, the switching control presents at least one media content in the second media content stream using a second layout method.

[0039] In this embodiment, in order to allow the user to more intuitively understand the second media content stream, the switching control may display at least one media content from the second media content stream.

[0040] Selectively, in the switching control, at least one media content from the second media content stream may be presented in a second layout scheme.

[0041] The content presentation method according to this embodiment presents at least one media content in the second media content stream using a second layout method in the switching control, thereby enabling the user to understand the media content in the second media content stream more intuitively based on the switching control.

[0042] Selectively, the method further includes the following:

[0043] When presenting the first media content stream using the first layout method, the media content presentation interface presents only one media content from the first media content stream.

[0044] When presenting the second media content stream using the second layout method, the media content presentation interface presents multiple media contents from the second media content stream.

[0045] In this embodiment, the first layout method and the second layout method are different layout methods. When the first media content stream is presented using the first layout method, only one media content from the first media content stream is presented in the media content presentation interface. When the second media content stream is presented using the second layout method, multiple media content from the second media content stream are presented in the media content presentation interface. As a result, when the second media content stream is presented using the second layout method, the user can browse more media content in the media content presentation interface.

[0046] To illustrate a practical application, when presenting the first media content stream using the first layout method, the media content presentation interface displays a single media content from the first media content stream in full screen. When presenting the second media content stream using the second layout method, the media content presentation interface can display multiple media content from the second media content stream according to a two-column layout method.

[0047] Figure 2 is a schematic diagram of interface interaction according to an embodiment of the present disclosure. As shown in Figure 2, the media content presentation interface 21 can present media content 22 in a first media content stream according to a first layout scheme. Here, when presenting content using the first layout scheme, the media content presentation interface 21 may present only one media content 22. When it is detected that a user interaction operation with respect to the first media content stream satisfies a pre-set condition, the media content presentation interface 21 can respond to the user's switching operation based on the media content 22 in the first media content stream and switch to present a switching control 23 for a second media content stream. Here, the switching control 23 can present at least one media content 24 in a second media content stream according to a second layout scheme. In response to a user's trigger operation on the switching control 23, the media content presentation interface 21 can switch from the first media content stream 22 presented using the first layout scheme to the second media content stream 24 displayed using the second layout scheme.

[0048] The content presentation method according to this embodiment enriches the content presented in the media content presentation interface and enhances the presentation effect in the media content presentation interface by switching the first media content stream, which is presented in a first layout method, to a second media content stream, which is displayed in a second layout method.

[0049] Furthermore, in addition to any one of the above embodiments, this method further includes the following:

[0050] Browsing information is obtained when the user browses the first media content stream, and the browsing information includes the browsing time corresponding to each media content and / or the user's pre-configured interactive operations on the media content.

[0051] Based on the browsing information, it is determined whether the user's interaction operation with the first media content stream satisfies pre-set conditions.

[0052] In this embodiment, in order to implement the switching operation of media content streams presented in the media content presentation interface, browsing information may be acquired when the user browses the first media content stream, and based on this browsing information, it may be determined whether the user's current interaction operation based on the first media content stream satisfies pre-set conditions.

[0053] Selectively, this browsing information includes the browsing time duration for each media content and / or the user's pre-configured interactive actions on the media content. For example, it may determine the user's browsing time duration for media content, or determine pre-configured interactive actions triggered by the user based on media content in a first media content stream, where these interactive actions include, but are not limited to, clicks, likes, etc., on media content in the first media content stream.

[0054] Selectively, in addition to any one of the above embodiments, determining whether the user's interaction operation with the first media content stream satisfies pre-set conditions based on the browsing information described above is: Based on the browsing information, if it is detected that the number of media content in the first media content stream whose browsing time is lower than a predetermined time threshold exceeds a predetermined threshold within a predetermined first time range and / or a predetermined total number of browsings, it is determined that the user's interaction operation with the first media content stream satisfies a predetermined condition. and / or, Based on the browsing information, if it is detected that the user performs a predetermined interactive operation on a predetermined number of media contents within a predetermined first time range and / or a predetermined total number of browsings, the system includes determining that the user's interaction operation on the first media content stream satisfies predetermined conditions.

[0055] In this embodiment, after determining the browsing information generated by the user for the first media content stream, the number of media content items in the first media content stream whose browsing time is shorter than a preset time threshold can be determined based on this browsing information, within a preset first time range and / or a preset total number of browsings. It is then detected whether this number is greater than a preset threshold, and if it is YES, it can be determined that the user's interaction operation with the first media content stream satisfies a preset condition. Furthermore, as long as the media content items whose browsing time is shorter than the preset time threshold are consecutive media content items in the first media content stream, it is determined that the user's interaction operation with the first media content stream satisfies a preset condition.

[0056] To illustrate a practical application, if a user performs a browsing operation on a media content presentation interface, and within five minutes the browsing time for four consecutive media content items is less than three seconds for each, it can be determined that the user's current interaction operation satisfies a pre-defined condition.

[0057] Selectively, after determining the browsing information generated by the user for a first media content stream, if it is detected, based on the browsing information, that the user performs a predetermined interactive operation on a predetermined number of media content items within a predetermined first time range and / or predetermined total browsing, then it is determined that the user's interaction operation on the first media content stream satisfies a predetermined condition.

[0058] Selectively, the pre-configured interactive operation includes a trigger operation of disinterest for media content in the first media content stream.

[0059] Selectively, the user may perform an indifferent operation by triggering an indifferent control associated with media content in a first media content stream. Hereinafter, the indifferent control may be continuously presented in the media content presentation interface. Alternatively, the indifferent control may be presented in response to a pre-set gesture operation such as a single click or long press triggered by the user on the media content, or the indifferent operation may be triggered by a series of clicks or the like. This disclosure is not limited thereto.

[0060] To give an example of a real-world application, if a user performs a browsing operation on a first media content stream in a media content presentation interface, and then performs a trigger operation on an uninterested control related to two media contents within five minutes, it is determined that the user's current interaction operation satisfies a pre-defined condition.

[0061] The content presentation method according to this embodiment obtains browsing information when the user browses the first media content stream, and based on this browsing information, it is possible to accurately determine the timing of presenting the switching control, thereby better aligning the content presented in the media content presentation interface with the user's personalized needs.

[0062] Selectively, in addition to any one of the above embodiments, the switching control further includes a pre-configured browsing control. Step 103 includes the following:

[0063] In response to the user's trigger operation on the browsing control, the media content presentation interface switches the first media content stream, which was presented in a first layout, to the second media content stream, which was displayed in a second layout.

[0064] Or, In response to the user's trigger operation for any one of the media contents in the second media content stream presented in the switching control, the first media content stream presented in the first layout method in the media content presentation interface is switched to the second media content stream displayed in the second layout method.

[0065] In this embodiment, a browsing control may be provided in the switching control. After presenting the switching control in the media content presentation interface, in response to a user trigger operation on this browsing control, the first media content stream presented in the first layout method in the media content presentation interface can be switched to a second media content stream displayed in the second layout method.

[0066] Figure 3 is a schematic diagram of yet another interface interaction according to an embodiment of the present disclosure, and as shown in Figure 3, a switching control 32 may be displayed in the media content presentation interface 31, where the switching control 32 can present at least one media content 33 in a second media content stream and a pre-configured browsing control 34 according to a pre-configured second layout scheme. In response to a user trigger operation on the browsing control 34, the media content presentation interface 31 can switch to and present the second media content stream 33 displayed in the second layout scheme.

[0067] Selectively, this switching control can present at least one media content from a second media content stream according to a pre-configured second layout scheme. In response to a user trigger operation on any of the media content presented in the switching control, the media content presentation interface switches from the first media content stream, presented in the first layout scheme, to the second media content stream, displayed in the second layout scheme.

[0068] The content presentation method according to this embodiment allows users to quickly switch to the presented content in the media content presentation interface based on a trigger operation on this browsing control and / or any one of the media contents in the second media content stream, by providing a browsing control in the switching control. This enriches the interaction methods in the media content presentation interface and makes the content switching method more flexible.

[0069] Furthermore, in addition to any one of the above embodiments, the switching control further includes an off control. After step 102, In response to the user's trigger operation on the off control, the system further includes turning off the switching control and switching to and presenting the media content in the first media content stream.

[0070] Alternatively, step 102 is, The media content presentation interface further includes responding to a first slide operation triggered by the user by turning off the switching control and switching to present the media content in the first media content stream.

[0071] In this embodiment, the user can perform switching browsing to a second media content stream based on this switching control, or the user can turn off this switching control and continue browsing to the first media content stream.

[0072] Selectively, the switching control also includes an off control. Based on a trigger operation on this off control, the user can quickly perform an off operation on the switching control. In response to the user's trigger operation on this off control, the switching control can be turned off, and the media content in the first media content stream can be switched and presented.

[0073] Figure 4 is a schematic diagram of yet another interface interaction according to an embodiment of the present disclosure, and as shown in Figure 4, a switching control 42 may be displayed in the media content presentation interface 41, where the switching control 42 can present at least one media content 43 in a second media content stream and a pre-configured off control 44 according to a pre-configured second layout scheme. In response to a user trigger operation on the off control 44, the switching control 42 can be turned off and the media content 45 in the first media content stream can be switched to be presented, where the media content 45 in the first media content stream is presented according to a pre-configured first layout scheme.

[0074] In one feasible form, the user can further quickly perform an off operation on the switch control by a first slide operation triggered in the media content presentation interface. In response to the first slide operation triggered by the user in the media content presentation interface, the switch control is turned off and the media content in the first media content stream is switched and presented. For example, this first slide operation may be an upward slide operation, or a slide operation in any other direction, and this disclosure is not limited thereto.

[0075] Figure 5 is a schematic diagram of another interface interaction according to an embodiment of the present disclosure, and as shown in Figure 5, a switching control 52 may be displayed in the media content presentation interface 51, where the switching control 52 can present at least one media content 53 in a second media content stream according to a pre-configured second layout scheme. In response to a first slide operation triggered by the user in the media content presentation interface 51, the switching control 52 can be turned off and the media content 54 in the first media content stream can be switched to be presented, where the media content 54 in the first media content stream is presented according to a pre-configured first layout scheme.

[0076] The content presentation method according to this embodiment allows the user to quickly perform an off operation on the switching control based on a trigger operation on this off control and / or a first slide operation triggered in the media content presentation interface, by providing an off control in the switching control. This enriches the interaction methods in the media content presentation interface and better aligns the content presented in the media content presentation interface with the user's personalized needs.

[0077] Furthermore, in addition to any one of the embodiments described above, in response to a first slide operation triggered by the user in the media content presentation interface, the switching control is turned off, and after switching to and presenting the media content in the first media content stream, The media content presentation interface further includes re-presenting the switching control in response to a second slide operation triggered by the user.

[0078] Here, the direction of the first slide operation and the second slide operation are opposite.

[0079] In this embodiment, if the system detects that the user has turned off this toggle control by performing a first slide operation, and then triggers a second slide operation (the opposite of the first slide operation) in the media content presentation interface, the toggle control can be re-presented.

[0080] In practical applications, a user can disable this toggle control by swiping upwards, allowing them to continue browsing media content in the primary media content stream. If a downward swipe triggered by the user is detected, this toggle control can be re-presented.

[0081] The content presentation method according to this embodiment responds to a second slide operation triggered by the user in the media content presentation interface by re-presenting the switching control, thereby allowing the user to flexibly switch the content presented in the media content presentation interface through slide operations, and enriching the interaction method in the media content presentation interface.

[0082] Selectively, after presenting this toggle control in the media content presentation interface, if the number of times the user triggers the off control exceeds a pre-set first threshold, it is detected that the user's interaction operations with the media content stream within a pre-set second time range meet a pre-set condition, and in response to the user-triggered toggle operation, this toggle control is no longer presented, and other media content in the media content stream continues to be presented.

[0083] Selectively, after presenting this toggle control in the media content presentation interface, if the number of times the user triggers the off control exceeds a pre-set second threshold, the system detects that the user's interaction with the media content stream within a pre-set third time range satisfies a pre-set condition, responds to the user-triggered toggle operation by ceasing to present this toggle control, and continues to present other media content in the media content stream. Here, the third time range is greater than the second time range, and the second threshold is greater than the first threshold.

[0084] To illustrate a practical application, if a user triggers the "off" control three times in a row, the system can detect within three days that the user's interaction with the media content stream meets a pre-set condition, and then stop presenting this toggle control, continuing to display other media content in the media content stream. If a user triggers the "off" control five times in a row, the system can detect within seven days that the user's interaction with the media content stream meets a pre-set condition, and then stop presenting this toggle control, continuing to display other media content in the media content stream.

[0085] If, after selectively presenting this toggle control in the media content presentation interface, the system detects that the number of times the user turns off the toggle control by a first slide operation exceeds a predetermined third threshold, this indicates that the user is not interested in the second media content stream, where this third threshold may be three times or a threshold set by the user, and is not limited thereto. If, within a predetermined third time range, the system detects that the user's interaction with the media content stream satisfies a predetermined presentation condition, the system can respond to the user-triggered toggle operation by ceasing to present this toggle control and continuing to present other media content in the first media content stream, where this third time range may be seven days or a threshold set by the user, and is not limited thereto.

[0086] Furthermore, in addition to any one of the above embodiments, this method further includes the following:

[0087] The media content presentation interface highlights at least one media content in the switching control.

[0088] Or, At least one media content from the switching control is displayed at a pre-set display position on the media content presentation interface.

[0089] In this embodiment, since the switching control displays at least one media content from the second media content stream, when the user switches to the second media content stream using the switching control, the user may be interested in at least one media content displayed in this switching control.

[0090] To enable users to more intuitively identify and view at least one media content in a toggle control within a second media content stream presented in the media content presentation interface, the media content presentation interface may highlight at least one media content in the toggle control. For example, the media content presentation interface may highlight at least one media content in this toggle control. Alternatively, the media content presentation interface may display at least one media content in a toggle control at a predetermined display position. For example, the media content presentation interface may display at least one media content in a toggle control at the first N display positions.

[0091] The content presentation method according to this embodiment allows users to more intuitively identify and view at least one media content in a switching control within a second media content stream presented on the media content presentation interface by highlighting at least one media content in a switching control within the media content presentation interface, or by displaying at least one media content in a switching control at a pre-set display position within the media content presentation interface.

[0092] Furthermore, in addition to any one of the above embodiments, after step 103, The further includes presenting the target media content in the information presentation interface in response to a user trigger operation on any one of the target media contents in the second media content stream.

[0093] In this embodiment, in order to enable the user to browse more relevant information about the media content in the second media content stream, the user can perform a trigger operation on any one of the target media contents in the second media content stream during the browsing process. In response to this trigger operation, an information presentation interface can be presented, and this target media content can be presented within the information presentation interface.

[0094] Selectively, all content related to the target media content can be displayed in full screen within the information presentation interface.

[0095] Furthermore, in addition to any one of the above embodiments, the following is further included after step 103:

[0096] The media content presentation interface presents a pre-configured return control.

[0097] In response to the user's trigger operation on the return control, the first media content stream is re-presented in the first layout configuration.

[0098] In this embodiment, when a user performs a browsing operation on the media content presentation interface for a second media content stream, a pre-configured trigger operation can be used to control the media content presentation interface to switch to and present the media content of the first media content stream.

[0099] Selectively, after switching to and presenting a second media content stream in the media content presentation interface, a pre-configured return control can be presented in the media content presentation interface. In response to a user trigger operation on this return control, the first media content stream can be re-presented using the first layout method.

[0100] Figure 6 is a schematic diagram of yet another interface interaction according to an embodiment of the present disclosure. As shown in Figure 6, when the media content presentation interface 61 presents media content 62 in the second media content stream using a second layout method, the media content presentation interface 61 further includes a pre-configured return control 63. In response to a user trigger operation on the return control 63, the media content 64 in the first media content stream can be re-presented using a first layout method.

[0101] The content presentation method according to this embodiment presents a pre-configured return control in the media content presentation interface, allowing the user to flexibly switch the content presented in the media content presentation interface based on this return control, thereby enriching the content presented and the interaction methods in the media content presentation interface.

[0102] Figure 7 is a schematic diagram of the structure of a content presentation device according to an embodiment of the present disclosure. As shown in Figure 7, the device includes a presentation module 71, a trigger module 72, and a switching module 73. Here, the presentation module 71 is used in a media content presentation interface to present a pre-configured first media content stream according to a pre-configured first layout scheme, and the first media content stream includes at least one media content. The trigger module 72 is used in response to a switching operation triggered by the user on the media content in the first media content stream when the user's interaction operation with the first media content stream satisfies pre-configured conditions, and to switch to and present a switching control for a second media content stream in the media content presentation interface, where the second media content stream is presented in a second layout scheme. The switching module 73 is used in response to a user's trigger operation on the switching control, and to switch the first media content stream, presented in the first layout scheme, to the second media content stream, displayed in the second layout scheme, in the media content presentation interface.

[0103] Furthermore, in addition to any one of the above embodiments, the switching control presents at least one media content in the second media content stream using a second layout method.

[0104] Furthermore, in addition to any one of the embodiments described above, the apparatus further includes an acquisition module for acquiring browsing information when the user browses the first media content stream, the acquisition module including the browsing time length corresponding to each media content and / or a pre-set interactive operation by the user to the media content, and a determination module for determining, based on the browsing information, whether the user's interaction operation to the first media content stream satisfies a pre-set condition.

[0105] Furthermore, in addition to any one of the embodiments described above, the determination module is used to determine that a user interaction operation with the first media content stream satisfies a predetermined condition if it detects, based on the browsing information, that the number of media content items in the first media content stream whose browsing time is lower than a predetermined time threshold exceeds a predetermined number threshold within a predetermined first time range and / or a predetermined total number of browsings, and / or, based on the browsing information, if it detects that the user performs a predetermined interactive operation on a predetermined number of media content items within a predetermined first time range and / or a predetermined total number of browsings, it determines that a user interaction operation with the first media content stream satisfies a predetermined condition.

[0106] Furthermore, in addition to any one of the above embodiments, the pre-configured interactive operation includes a trigger operation of disinterest for the media content in the first media content stream.

[0107] Furthermore, in addition to any one of the embodiments described above, the switching control further includes a pre-configured browsing control. The switching module is used to respond to a user trigger operation on the browsing control and switch the first media content stream presented in the media content presentation interface in a first layout to the second media content stream displayed in a second layout, or to respond to a user trigger operation on any one of the media contents in the second media content stream presented in the switching control and switch the first media content stream presented in the media content presentation interface in a first layout to the second media content stream displayed in a second layout.

[0108] Furthermore, in addition to any one of the embodiments described above, the switching control further includes an off control. The device further includes a switching module which is also used to turn off the switching control and switch to present media content in the first media content stream in response to a user trigger operation on the off control. Or, the device further includes a switching module which is also used to turn off the switching control and switch to present media content in the first media content stream in response to a first slide operation triggered by the user in the media content presentation interface.

[0109] Furthermore, in addition to any one of the embodiments described above, the apparatus further includes a presentation module for re-presenting the switching control in response to a second slide operation triggered by the user in the media content presentation interface, wherein the first slide operation and the second slide operation are in opposite directions.

[0110] Furthermore, in addition to any one of the above embodiments, the media content in the second media content stream is different from the media content in the first media content stream.

[0111] Furthermore, in addition to any one of the above embodiments, the apparatus further includes a presentation module for highlighting at least one media content in the switching control within the media content presentation interface, or a presentation module for displaying at least one media content in the switching control at a preset display position within the media content presentation interface.

[0112] Furthermore, in addition to any one of the embodiments described above, the apparatus further includes a presentation module for presenting the target media content in an information presentation interface in response to a user trigger operation on any one of the target media contents in the second media content stream.

[0113] Furthermore, in addition to any one of the above embodiments, the apparatus further includes, in the media content presentation interface, a processing module for presenting a pre-configured return control, and a presentation module for re-presenting the first media content stream in the first layout scheme in response to a user trigger operation on the return control.

[0114] Furthermore, in addition to any one of the above embodiments, the apparatus further includes, when presenting the first media content stream in the first layout method, a presentation module for presenting only one media content in the first media content stream in the media content presentation interface, and when presenting the second media content stream in the second layout method, a presentation module for presenting multiple media content in the second media content stream in the media content presentation interface.

[0115] The apparatus according to this embodiment can be used to implement the technical proposal of the embodiment of the above method, and since its implementation principle and technical effect are similar, this embodiment will not be described further here.

[0116] To realize the above embodiment, the embodiments of the present disclosure further provide an electronic device, the electronic device including a processor and memory.

[0117] The aforementioned memory stores computer execution instructions.

[0118] The processor executes computer execution instructions stored in the memory, causing the processor to execute the content presentation method described in any one of the above embodiments.

[0119] Figure 8 is a schematic diagram of the structure of an electronic device according to an embodiment of the present disclosure. As shown in Figure 8, this electronic device 800 may be a terminal device or a server. Here, terminal devices may include, but are not limited to, mobile devices such as mobile phones, laptop computers, digital broadcast receivers, personal digital assistants (abbreviated as PDAs), tablet computers (abbreviated as Portable Android Devices, PADs), portable media players (abbreviated as PMPs), and in-vehicle terminals (e.g., in-vehicle navigation terminals), as well as fixed terminals such as digital TVs and desktop computers. The electronic device shown in Figure 8 is just one example and does not imply any limitation on the functions and scope of use of the embodiments of the present disclosure.

[0120] As shown in Figure 8, the electronic device 800 may include a processing unit (e.g., a central processing unit, graphics processor, etc.) 801, which can perform appropriate operations and processes based on programs stored in read-only memory (ROM) 802 or programs loaded from storage device 808 into random access memory (RAM) 803. RAM 803 further stores various programs and data necessary for the operation of the electronic device 800. The processing unit 801, ROM 802, and RAM 803 are connected to each other via bus 804. An input / output (I / O) interface 805 is also connected to bus 804.

[0121] Generally, devices such as input devices 806 including, for example, touchscreens, touch panels, keyboards, mice, cameras, microphones, accelerometers, and gyroscopes; output devices 807 including, for example, liquid crystal displays (LCDs), speakers, and vibrators; storage devices 808 including, for example, magnetic tapes and hard disks; and communication devices 809 may be connected to the I / O interface 805. The communication device 809 can allow the electronic device 800 and other devices to exchange data wirelessly or via wired communication. Figure 8 shows an electronic device 800 with various devices, but it should be understood that it is not required to implement or have all of the devices shown. More or fewer devices may be implemented or have been included instead.

[0122] In particular, according to embodiments of the present disclosure, the process described with reference to the flowchart above may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program carried on a computer-readable medium, which includes program code for performing the method shown in the flowchart. In such embodiments, the computer program may be downloaded and installed from a network by a communication device 809, or installed from a storage device 808, or installed from a ROM 802. When the computer program is executed by the processing unit 801, it performs the functions limited to the methods of embodiments of the present disclosure.

[0123] It should be noted that the computer-readable media described above in this disclosure may be a computer-readable signal medium, a computer-readable storage medium, or any combination thereof. The computer-readable storage medium may be, but is not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to, an electrical connection having one or more wires, a portable computer magnetic disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination thereof. In this disclosure, the computer-readable storage medium may be any tangible medium containing or storing a program, which may be used by or in combination with an instruction execution system, apparatus, or device. In this disclosure, a computer-readable signal medium may include data signals propagated in the baseband or as part of a carrier wave, on which computer-readable program code is transmitted. Such propagated data signals may take various forms and may include, but are not limited to, electromagnetic signals, optical signals, or any suitable combination thereof. The computer-readable signal medium may be any computer-readable medium other than a computer-readable storage medium, which may transmit, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device. The program code contained in the computer-readable medium may be transmitted by any suitable medium, including, but are not limited to, wires, optical cables, RF (radio frequency), or any suitable combination thereof.

[0124] To realize the above embodiments, the embodiments of this disclosure further provide a computer-readable storage medium in which computer execution instructions are stored, and when a processor executes the computer execution instructions, the content presentation method described in any one of the above embodiments is realized.

[0125] To realize the above embodiments, the embodiments of this disclosure further provide a computer program that, when executed by a processor, realizes the content presentation method described in any one of the above embodiments.

[0126] The computer-readable medium described above may be included in the electronic device described above, or it may exist independently and not be incorporated into the electronic device.

[0127] The computer-readable medium contains one or more programs, and when these one or more programs are executed by this electronic device, the electronic device is made to perform the method shown in the above embodiment.

[0128] Computer program code for performing the operations of the Disclosure can be written in one or more programming languages ​​or a combination thereof, and such programming languages ​​include, for example, object-oriented programming languages ​​such as Java, Smalltalk, and C++, and further include general procedural programming languages ​​such as, for example, the "C" language or a similar programming language. The program code may be executed entirely on the user's computer, partially on the user's computer, as a single standalone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. If a remote computer is involved, the remote computer may be connected to the user's computer by any type of network, including a local area network (LAN) or a wide area network (WAN), or it may be connected to an external computer (for example, connected via the Internet using an Internet service provider).

[0129] The flowcharts and block diagrams in the drawings illustrate the implementable system architectures, functions, and operations of systems, methods, and computer programs according to various embodiments of the present disclosure. In this regard, each block in a flowchart or block diagram may represent a module, program segment, or part of code containing one or more executable instructions for implementing a given logical function. In some alternative implementations, the functions attached to a block may be implemented in an order different from the order in which they are attached in the drawings. For example, two consecutively shown blocks may actually be executed almost in parallel, or they may be executed in the reverse order, depending on the functions involved. Furthermore, each block in a block diagram and / or flowchart, and combinations of blocks in a block diagram and / or flowchart, may be implemented by a system based on dedicated hardware that performs the defined function or operation, or by a combination of dedicated hardware and computer instructions.

[0130] The units relating to the embodiments described herein may be implemented in software or in hardware. Herein, the names of the units do not in some cases constitute a limitation on the unit itself; for example, the first acquisition unit may be further described as "a unit that acquires at least two Internet Protocol addresses."

[0131] In this specification, the functions described above may be performed by at least partially one or more hardware logic components. For example, non-limiting examples of usable hardware logic components include field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), dedicated standard products (ASSPs), systems-on-a-chip (SOCs), and composite programmable logic devices (CPLDs).

[0132] In the context of this disclosure, machine-readable media may be tangible media that contain or store programs used by or in combination with instruction execution systems, devices, or equipment. Machine-readable media may be machine-readable signal media or machine-readable storage media. Machine-readable media may include, but are not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or equipment, or any suitable combination of the above contents. More specific examples of machine-readable storage media include one or more wire-based electrical connections, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fibers, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the above contents.

[0133] In a first embodiment, one or more embodiments of the present disclosure provide a content presentation method, the method being: In a media content presentation interface, a pre-configured first media content stream is presented according to a pre-configured first layout scheme, wherein the first media content stream includes at least one media content. When a user interaction operation with respect to the first media content stream satisfies pre-set conditions, the media content presentation interface responds to the user-triggered switching operation with respect to the media content in the first media content stream by switching to and presenting the switching control for the second media content stream, wherein the second media content stream is presented in a second layout configuration. This includes responding to a user trigger operation on the switching control by switching the first media content stream, which was presented in a first layout, to the second media content stream, which was displayed in a second layout, in the media content presentation interface.

[0134] According to one or more embodiments of the present disclosure, the switching control presents at least one media content in the second media content stream in a second layout configuration.

[0135] According to one or more embodiments of this disclosure, the method described above is Obtaining browsing information when the user browses the first media content stream, wherein the browsing information includes the browsing time corresponding to each media content and / or the user's pre-configured interactive operations on the media content. The system further includes determining, based on the browsing information, whether the user's interaction operation with the first media content stream satisfies pre-set conditions.

[0136] According to one or more embodiments of the present disclosure, determining whether the user's interaction operation with the first media content stream satisfies pre-set conditions based on the browsing information described above is: Based on the browsing information, if it is detected that the number of media content in the first media content stream whose browsing time is lower than a predetermined time threshold exceeds a predetermined threshold within a predetermined first time range and / or a predetermined total number of browsings, it is determined that the user's interaction operation with the first media content stream satisfies a predetermined condition. and / or, Based on the browsing information, if it is detected that the user performs a predetermined interactive operation on a predetermined number of media contents within a predetermined first time range and / or a predetermined total number of browsings, it includes determining that the user's interaction operation on the first media content stream satisfies a predetermined condition.

[0137] According to one or more embodiments of the present disclosure, the pre-configured interactive operation includes a trigger operation of disinterest for media content in the first media content stream.

[0138] According to one or more embodiments of the present disclosure, the switching control further includes a pre-configured browsing control. Switching from the first media content stream, presented in the first layout configuration, to the second media content stream, displayed in the second layout configuration, in response to the user's trigger operation on the aforementioned switching control, is as follows: In response to the user's trigger operation on the browsing control, the media content presentation interface switches the first media content stream, which was presented in a first layout, to the second media content stream, which was displayed in a second layout. Or, The switching control includes responding to the user's trigger operation for any one of the media contents in the second media content stream presented, and switching the first media content stream, which was presented in the first layout method, in the media content presentation interface to the second media content stream, which was displayed in the second layout method.

[0139] According to one or more embodiments of the present disclosure, the switching control further includes an off control, which, after switching to and presenting the second media content stream in the media content presentation interface as described above, In response to the user's trigger operation on the off control, the switching control is turned off, and the media content in the first media content stream is switched and presented. Alternatively, after switching to the switching control for the second media content stream in the media content presentation interface as described above, The media content presentation interface further includes responding to a first slide operation triggered by the user by turning off the switching control and switching to present the media content in the first media content stream.

[0140] According to one or more embodiments of the present disclosure, in response to a first slide operation triggered by the user in the media content presentation interface described above, after turning off the switching control and switching to and presenting the media content in the first media content stream, The media content presentation interface further includes re-presenting the switching control in response to a second slide operation triggered by the user, Here, the direction of the first slide operation and the second slide operation are opposite.

[0141] According to one or more embodiments of this disclosure, the media content in the second media content stream is different from the media content in the first media content stream.

[0142] According to one or more embodiments of this disclosure, the method described above is In the media content presentation interface, highlight at least one media content in the switching control. Or, The further includes displaying at least one media content in the switching control at a pre-set display position on the media content presentation interface.

[0143] According to one or more embodiments of the present disclosure, after switching the first media content stream, which was presented in the first layout scheme in the media content presentation interface described above, to the second media content stream, which was displayed in the second layout scheme, The further includes presenting the target media content in the information presentation interface in response to a user trigger operation on any one of the target media contents in the second media content stream.

[0144] According to one or more embodiments of the present disclosure, after switching the first media content stream, which was presented in a first layout scheme in the media content presentation interface described above, to the second media content stream, which was displayed in a second layout scheme, the method is as follows: In the media content presentation interface, a pre-configured return control is presented, The further includes, in response to the user's trigger operation on the return control, re-presenting the first media content stream in the first layout scheme.

[0145] According to one or more embodiments of this disclosure, the method described above is When presenting the first media content stream using the first layout method, the media content presentation interface presents only one media content from the first media content stream, When presenting the second media content stream using the second layout method, this further includes presenting multiple media contents in the second media content stream within the media content presentation interface.

[0146] In a second embodiment, according to one or more embodiments of the present disclosure, a content presentation device is provided, said device is A media content presentation interface includes a presentation module for presenting a pre-configured first media content stream according to a pre-configured first layout scheme, wherein the first media content stream includes at least one media content; A trigger module for switching to a second media content stream in the media content presentation interface in response to a user-triggered switching operation on the media content in the first media content stream when a user interaction operation on the first media content stream satisfies a pre-set condition, wherein the trigger module presents the second media content stream in a second layout configuration, The system includes a switching module for responding to a user trigger operation on the switching control to switch a first media content stream, which is presented in a first layout configuration in the media content presentation interface, to a second media content stream, which is displayed in a second layout configuration.

[0147] According to one or more embodiments of the present disclosure, the switching control presents at least one media content in the second media content stream in a second layout configuration.

[0148] According to one or more embodiments of the present disclosure, the apparatus is An acquisition module for obtaining browsing information when the user browses the first media content stream, wherein the browsing information includes the browsing time length corresponding to each media content and / or the user's pre-configured interactive operations on the media content, The system further includes a decision module for determining whether the user's interaction operation with the first media content stream satisfies pre-set conditions based on the browsing information.

[0149] According to one or more embodiments of this disclosure, the decision module is: Based on the browsing information, if it is detected that the number of media content in the first media content stream whose browsing time is lower than a predetermined time threshold exceeds a predetermined threshold within a predetermined first time range and / or a predetermined total number of browsings, it is determined that the user's interaction operation with the first media content stream satisfies a predetermined condition. and / or, Based on the browsing information, if it is detected that the user performs a predetermined interactive operation on a predetermined number of media contents within a predetermined first time range and / or a predetermined total number of browsings, this is used to determine whether the user's interaction operation on the first media content stream satisfies predetermined conditions.

[0150] According to one or more embodiments of the present disclosure, the pre-configured interactive operation includes a trigger operation of disinterest for media content in the first media content stream.

[0151] According to one or more embodiments of the present disclosure, the switching control further includes a pre-configured browsing control. The aforementioned switching module is In response to the user's trigger operation on the browsing control, the media content presentation interface switches the first media content stream, which was presented in the first layout, to the second media content stream, which was displayed in the second layout. Or, In response to a user trigger operation on any one of the media contents in the second media content stream presented in the switching control, it is used to switch the first media content stream, which was presented in the first layout method in the media content presentation interface, to the second media content stream, which was displayed in the second layout method.

[0152] According to one or more embodiments of the present disclosure, the switching control further includes an off control, and the device is The system further includes a switching module that, in response to a user trigger operation on the off control, is also used to turn off the switching control and switch to present the media content in the first media content stream, Alternatively, the device may be The media content presentation interface further includes a switching module that is also used to respond to a first slide operation triggered by the user, to turn off the switching control, and to switch to and present media content in the first media content stream.

[0153] According to one or more embodiments of the present disclosure, the apparatus is The media content presentation interface further includes a presentation module for re-presenting the switching control in response to a second slide operation triggered by the user, Here, the direction of the first slide operation and the second slide operation are opposite.

[0154] According to one or more embodiments of this disclosure, the media content in the second media content stream is different from the media content in the first media content stream.

[0155] According to one or more embodiments of the present disclosure, the apparatus is A presentation module for highlighting at least one media content in the switching control, in the media content presentation interface, Or, The media content presentation interface further includes a presentation module for displaying at least one media content in the switching control at a pre-set display position.

[0156] According to one or more embodiments of the present disclosure, the apparatus is The presenting module further includes a presentation module for presenting the target media content in an information presentation interface in response to a user trigger operation on any one of the target media contents in the second media content stream.

[0157] According to one or more embodiments of the present disclosure, the apparatus is The media content presentation interface includes a processing module for presenting a pre-configured return control, The presenting module further includes a presenting module for re-presenting the first media content stream in the first layout scheme in response to the user's trigger operation on the return control.

[0158] According to one or more embodiments of the present disclosure, the apparatus is When presenting the first media content stream using the first layout method, the media content presentation interface includes a presentation module for presenting only one media content in the first media content stream, When presenting the second media content stream using the second layout method, the media content presentation interface further includes a presentation module for presenting multiple media contents in the second media content stream.

[0159] In a third embodiment, according to one or more embodiments of the present disclosure, an electronic device is provided, the electronic device comprising at least one processor and memory, The aforementioned memory stores computer execution instructions, The at least one processor executes computer execution instructions stored in the memory, causing the at least one processor to execute the content presentation method described in the first embodiment and various possible designs of the first embodiment.

[0160] In a fourth embodiment, one or more embodiments of the present disclosure provide a computer-readable storage medium in which computer execution instructions are stored, and when a processor executes the computer execution instructions, a content presentation method described in the first embodiment and various possible designs of the first embodiment is realized.

[0161] In a fifth embodiment, one or more embodiments of the present disclosure provide a computer program that, when executed by a processor, realizes the content presentation method described in the first embodiment and various possible designs of the first embodiment.

[0162] The above description is merely an explanation of preferred embodiments and the technical principles in which the present disclosure is applied. As those skilled in the art will understand, the scope of the disclosure relating to this disclosure is not limited to technical solutions resulting from specific combinations of the above-described technical features, but should also cover other technical solutions formed by arbitrarily combining the above-described technical features or their equivalents without departing from the concept of the above disclosure. For example, this includes technical solutions formed by substituting the above-described features with similar functional technical features disclosed in this disclosure (but not limited to those disclosed therein).

[0163] Although the operations are described in a specific order, this should not be interpreted as requiring these operations to be performed in a specific order or sequence. In certain environments, multitasking and parallel processing may be advantageous. Similarly, while the above discussion includes several specific implementation details, these should not be interpreted as limiting the scope of this disclosure. Some features described in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may be implemented in multiple embodiments, separately or in any appropriate subcombination.

[0164] While this topic is described in language specific to structural features and / or methodological logical operation, it should be understood that the topic limited by the attached claims is not necessarily limited to the specific features or operations described above. Conversely, the specific features and operations described above are merely illustrative forms of realizing the claims.

Claims

1. A method of presenting content, In a media content presentation interface, a pre-configured first media content stream is presented according to a pre-configured first layout scheme, wherein the first media content stream includes at least one media content. When a user interaction operation with respect to the first media content stream satisfies pre-set conditions, the media content presentation interface switches to and presents the switching control for the second media content stream in response to a switching operation triggered by the user with respect to the media content in the first media content stream, wherein the second media content stream is presented in a second layout configuration. A method comprising, in response to a user trigger operation on the switching control, switching a first media content stream presented in a first layout configuration in the media content presentation interface to a second media content stream displayed in a second layout configuration.

2. The method according to claim 1, wherein the switching control presents at least one media content in a second media content stream using a second layout method.

3. The aforementioned method, The method involves obtaining browsing information when the user browses the first media content stream, wherein the browsing information includes at least one of the browsing time duration corresponding to each media content and the user's pre-configured interactive operations on the media content. The method according to claim 1, further comprising determining, based on the browsing information, whether the user's interaction operation with the first media content stream satisfies a predetermined condition.

4. As described above, determining whether the user's interaction operation with the first media content stream satisfies pre-set conditions based on the browsing information is: Based on the browsing information, if it is detected that the number of media content items in the first media content stream whose browsing time is lower than a predetermined time threshold exceeds a predetermined number threshold within at least one of a predetermined first time range and a predetermined total number of browsings, it is determined that the user's interaction operation with the first media content stream satisfies a predetermined condition. The method according to claim 3, further comprising: detecting, based on the browsing information, that the user performs a predetermined interactive operation on a predetermined number of media contents within at least one of a predetermined first time range and a predetermined total number of browsings, and determining that the user's interaction operation on the first media content stream satisfies a predetermined condition.

5. The method according to claim 4, wherein the pre-configured interactive operation includes a trigger operation indicating a lack of interest in the media content in the first media content stream.

6. The aforementioned switching control further includes pre-configured browsing controls. Switching the first media content stream, which is presented in the first layout scheme, to the second media content stream, which is displayed in the second layout scheme, in response to the user's trigger operation on the aforementioned switching control, is as follows: In response to the user's trigger operation on the browsing control, the media content presentation interface switches the first media content stream, which was presented in a first layout, to the second media content stream, which was displayed in a second layout. Or, The method according to claim 1, comprising switching the first media content stream, which was presented in a first layout, to the second media content stream, which was displayed in a second layout, in the media content presentation interface in response to a user trigger operation on any one of the media contents in the second media content stream presented in the switching control.

7. The aforementioned switching control further includes an off control. After switching to the switching control for the second media content stream in the media content presentation interface as described above, the method then: In response to the user's trigger operation on the off control, the switching control is turned off, and the media content in the first media content stream is switched and presented. Alternatively, after switching to the switching control for the second media content stream in the media content presentation interface as described above, the method may then: The method according to claim 1, further comprising, in response to a first slide operation triggered by the user in the media content presentation interface, turning off the switching control and switching to present media content in the first media content stream.

8. After turning off the switching control and switching to and presenting the media content in the first media content stream in response to a first slide operation triggered by the user in the media content presentation interface described above, the method then: The method according to claim 7, further comprising re-presenting the switching control in the media content presentation interface in response to a second slide operation triggered by the user, wherein the first slide operation and the second slide operation are in opposite directions.

9. The method according to any one of claims 1 to 8, wherein the media content in the second media content stream is different from the media content in the first media content stream.

10. The aforementioned method, In the media content presentation interface, highlight at least one media content in the switching control. Or, The method according to claim 9, further comprising displaying at least one media content in the switching control at a preset display position of the media content presentation interface.

11. After switching the first media content stream, which was presented in the first layout scheme, to the second media content stream, which was displayed in the second layout scheme, in response to the user's trigger operation on the switching control as described above, the method then: The method according to any one of claims 1 to 8, further comprising presenting the target media content in an information presentation interface in response to a user trigger operation on any one of the target media contents in the second media content stream.

12. After switching the first media content stream, which was presented in the first layout scheme, to the second media content stream, which was displayed in the second layout scheme, in response to the user's trigger operation on the switching control as described above, the method then: In the media content presentation interface, a pre-configured return control is presented, The method according to any one of claims 1 to 8, further comprising re-presenting the first media content stream in the first layout scheme in response to the user's trigger operation on the return control.

13. The aforementioned method, When presenting the first media content stream using the first layout method, the media content presentation interface presents only one media content from the first media content stream, The method according to any one of claims 1 to 8, further comprising presenting a plurality of media contents in the second media content stream in the media content presentation interface when presenting the second media content stream in the second layout method.

14. A content display device, A media content presentation interface includes a presentation module for presenting a pre-configured first media content stream according to a pre-configured first layout scheme, wherein the first media content stream includes at least one media content; A trigger module for switching to a switching control for a second media content stream in the media content presentation interface in response to a user-triggered switching operation on the media content in the first media content stream when a user interaction operation on the first media content stream satisfies a pre-set condition, wherein the second media content stream is presented in a second layout configuration. A content presentation device, comprising: a switching module for switching a first media content stream presented in a first layout configuration in the media content presentation interface to a second media content stream displayed in a second layout configuration, in response to a user trigger operation on the switching control.

15. An electronic device, including a processor and memory, The aforementioned memory stores computer execution instructions, Electronic device wherein the processor executes the computer execution instructions stored in the memory and causes the processor to execute the method according to any one of claims 1 to 13.

16. A computer-readable storage medium that stores computer execution instructions and, when a processor executes the computer execution instructions, implements the method according to any one of claims 1 to 13.

17. A computer program that, when executed by a processor, implements the method described in any one of claims 1 to 13.

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