Customer visit promotion system

Abstract

To provide a customer visit promotion system that enables customers who have not come to a store to check the status of points on their communication terminals and promotes customer visits to the store more than ever before. [Solution] The customer visit promotion system 1 includes a system server 2, a customer's communication terminal 3, and a store terminal 4, and implements a points service in which points are awarded based on payments made at the store on a predetermined specific day, and customers are given benefits through a bingo game. The system server 2 includes a data storage unit 201, a data input / output unit 203, a points update unit 205D, a condition determination unit 205E, and a communication unit 207. The system server 2 transmits to the customer's communication terminal 3 whether points can be awarded and the determination result of predetermined conditions, and these can be confirmed on the display screen 305 of the communication terminal 3 of a customer who has not yet visited the store. The display on the display screen 305 urges the customer to visit the store.

Description

[Technical Field]

[0001] The present invention relates to a customer visit promotion system for encouraging customers to visit a store. [Background technology]

[0002] Japanese Patent Application Laid-Open Publication No. 2020-52567 (Patent Document 1) discloses a conventional technology for encouraging customers to return to a store using a bingo game. In this conventional technology, after an order for a service is received at an in-store terminal, a bingo card associated with the acquired customer identification information is displayed on a display device in a manner indicating that a square corresponding to an assigned number selected from multiple assigned numbers assigned to multiple bingo cards managed by the store has been selected. In this way, this conventional technology aims to increase the probability that customers will return to the store by providing entertainment that will entertain customers.

[0003] Furthermore, Patent Publication No. 6374063 (Patent Document 2) discloses a technology that introduces a bingo game to encourage customers who visit a store to purchase products, and uses a screen on the operation screen of a terminal device installed in the store with items arranged in a way that maximizes the possibility of hitting bingo. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Publication No. 2020-52567 [Patent Document 2] Patent No. 6374063 Summary of the Invention [Problem to be solved by the invention]

[0005] In conventional technology, customers had to use terminals installed in the store, so the effect of encouraging customers who had not yet visited the store to visit was limited.

[0006] To provide a customer visit promotion system that enables customers who are not in a store to check the status of points on their communication terminals and encourages more customers to visit the store than ever before. [Means for solving the problem]

[0007] Book The customer visit promotion system we came up with is , The system includes a system server, a customer communication terminal, and a store terminal. Data storage unit, data input / output unit, point update unit, condition determination unit, and communication unit It is equipped with: The data storage unit stores at least the following: image data for encouraging customers to visit the store, which is displayed on the screen of the customer's communication terminal for use in implementing a point service in which points are awarded based on payments made at a store on a predetermined specific day, and customers are given special benefits when the awarded points meet certain conditions; customer identification information for identifying the customer; information on the specific day, point data for each customer, and payment information for each customer, including the date of payment at the store. In this specification, "store" includes not only stores that sell products but also stores that provide services such as sports clubs. Furthermore, "payment" includes both purchasing a product and paying for it, as well as paying for a service. Furthermore, "payment" includes cash payment, credit card payment, and electronic money payment.

[0008] The data output unit inputs data to be stored in the data storage unit into the data storage unit and outputs the data stored in the data storage unit upon request. The point update unit determines whether or not to award points based on the customer identification information, specific date information, and payment information stored in the data storage unit, and updates the point data for each customer when a decision to award points is made. The condition determination unit determines whether or not a predetermined condition is met based on the point data for each customer, and stores the determination result in the data storage unit. The communication unit transmits at least image data, the point data for each customer, and the determination result to the customer's communication terminal and receives a data signal including customer identification information from the communication terminal. The customer's communication terminal includes an identification information retention function for retaining customer identification information, a communication function for receiving data transmitted from the communication unit and transmitting a data signal including customer identification information, and a display function for displaying an image based on the image data transmitted from the communication unit on a display screen.

[0009] According to this invention, the results of the judgment on whether points can be awarded and the specified conditions are sent to the customer's communication terminal, and the customer can check these on the screen of their communication terminal even if they are not at the store.Therefore, the screen display can encourage customers to visit the store, and more customers can visit than before.

[0010] The system also allows customers to use the system as if it were a game, and improves utilization of the system.

[0011] In most cases, a receipt is issued for payment, so the customer can use the communication terminal to include the information displayed on the receipt they received from the store when they made the payment in a data signal and send it to the data input / output unit. Since manually entering information places a heavy burden on the customer, it is preferable for the communication terminal to have a reading function that reads the information displayed on the receipt as an image and includes it in the data signal. Using such a reading function significantly reduces the burden on the customer. The reading function of the communication terminal is a function that captures an image of the receipt using an imaging device installed in the communication terminal and includes the image data in the data signal. In this case, if the system further includes an information extraction unit that extracts payment information from the image data and stores it in the data storage unit, the burden on the system will also be significantly reduced.

[0012] Furthermore, when payment information is displayed on the receipt as a two-dimensional barcode such as a QR code (registered trademark), the reading function may be a function that captures an image of the two-dimensional barcode displayed on the receipt using an imaging device mounted on the communication terminal and includes the image data obtained in the data signal.

[0013] In addition, to obtain payment information, the data input / output unit may receive payment information from a store database that stores customer payment information and input it into the data storage unit. In this way, points are automatically awarded without the customer having to enter any information, significantly reducing the burden on the customer.

[0014] The store may further include a specific date notification unit that transmits notification data from the communication unit to the communication terminal to notify the customer of the specific date on the display screen of the communication terminal a predetermined number of days before the specific date. By providing the specific date notification unit, an alarm can be issued to customers who have forgotten the specific date, encouraging them to visit the store.

[0015] The point service can be a service in which information indicating the award of points can be inserted into any square when a customer visits the store and makes a purchase on a special day other than a specific day. In this case, it is preferable that the data storage unit further stores information data about the special day, and that the system further includes a special day notification unit that transmits notification data from the communication unit to the communication terminal a predetermined number of days before the special day to notify the communication terminal of the special day on its display screen. In this way, an alarm can be issued to customers who have forgotten the special day, encouraging them to visit the store.

[0016] The points awarded on special days can be assigned to any square in the matrix of the bingo card. In this case, the point update unit preferably has a function to determine the desired square in response to an instruction from the communication terminal or to automatically select the desired square so that bingo is achieved early. In particular, this automatic selection function allows customers to always achieve the most bingo conditions.

[0017] The point update unit may further have a function of transmitting notification data from the communication unit to the communication terminal to notify that points have been awarded. Furthermore, the condition determination unit may further have a function of transmitting notification data from the communication unit to the communication terminal when a predetermined condition is met to notify that the predetermined condition has been met. The awarding of points or notification of the fulfillment of a condition increases customers' motivation to earn points, thereby further encouraging customers to visit the store.

[0018] Preferably, the condition determination unit further has a function of transmitting from the communication unit to the communication terminal the number of times a predetermined condition has been met in the past, together with notification data for notifying the communication terminal that the predetermined condition has been met. Such notification also increases the customer's motivation to earn points, further encouraging customers to visit the store.

[0019] The communication terminal preferably includes an image display control unit for implementing the display function, and the image display control unit preferably has the function of displaying on the display screen the matrix squares of a bingo card, point marks indicating that points have been awarded, and linear cross lines that cross multiple squares where bingo has been achieved. Displaying the linear cross lines in particular allows a player to confirm at a glance that a bingo has been achieved. It is preferable that at least one of the point marks and the cross lines be different (by a different color or shape) for each store. This will make customers aware of the store and further encourage them to visit.

[0020] If the communication terminal is equipped with an image display control unit for realizing the display function, it is preferable that the image display control unit has a function that allows the customer to change the layout of the display screen, thereby enabling the creation of a screen configuration that suits the customer's preferences. [Effects of the Invention]

[0021] According to the customer visit promotion system of the present invention, customers who are not in the store can check the status of their points on their communication terminal, which can encourage more customers to visit the store than before. [Brief explanation of the drawings]

[0022] [Figure 1] 1 is a conceptual diagram showing an outline of a customer visit promotion system to which an embodiment of the present invention is applied. [Figure 2] 1 is a block diagram showing a schematic configuration of functions realized in a customer visit promotion system to which an embodiment of the present invention is applied. [Figure 3] A diagram showing the flow of operations for notifying users of specific days and special days. [Figure 4] FIG. 10 is a diagram showing an example of an image for promoting customer visits by announcing a specific or special day. [Figure 5] FIG. 10 is a diagram showing a flow of point allocation and benefit allocation. [Figure 6] FIG. 10 is a diagram showing an example of an image indicating that points have been awarded. [Figure 7] FIG. 10 is a diagram showing an example of an image indicating that bingo has been achieved. [Figure 8] FIG. 10 is a diagram showing an example of an image displayed on a display screen. [Figure 9] 10 is an example of a display screen in which the layout has been changed. [Figure 10] 10A to 10C are diagrams showing modified examples of displaying the squares of a matrix. [Figure 11] 10A to 10C are diagrams showing modified examples of displaying the squares of a matrix. [Figure 12] 10A to 10C are diagrams showing modified examples of displaying the squares of a matrix. DETAILED DESCRIPTION OF THE INVENTION

[0023] An example of an embodiment of the present invention will be described in detail below with reference to the drawings. Figure 1 is a conceptual diagram showing an outline of an embodiment of a customer visit promotion system of the present invention, and Figure 2 is a block diagram showing a schematic configuration of the functions realized by the customer visit promotion system.

[0024] The customer visit promotion system of this invention implements a points service in which points are awarded based on payments made at a store on a predetermined specific day, and customers are given special benefits when the awarded points meet certain conditions. The customer visit promotion system of this embodiment uses a bingo game. In this embodiment, multiple specific days are designated as squares in a 3x3 matrix on a bingo card, and when a customer visits a store and makes a payment on a specific day, information indicating the award of points is inserted into the square, resulting in a bingo, forming a specific condition.

[0025] [Overall configuration] As shown in Fig. 1, the customer visit promotion system 1 of this embodiment includes a system server 2, a customer communication terminal 3, and a store terminal 4. As shown in Fig. 1, the customer visit promotion system 1 of this embodiment includes a plurality of customer communication terminals 3 and a plurality of store terminals 4. The customer visit promotion system of this embodiment can also include other servers and terminals such as a company headquarters terminal 5.

[0026] [System side server] As shown in FIG. 2, the system-side server 2 includes a data storage unit 201, a data input / output unit 203, a calculation unit 205, and a communication unit 207, which are communicably connected to each other.

[0027] [Data Storage Section] The data storage unit 201 stores at least image data D1, customer identification information D2 for identifying the customer, information D3 on a predetermined specific date, point data D4 for each customer, payment information D5, and a determination result D6. The image data D1 is data for an image displayed on the display screen 305 of the customer's communication terminal 3 to encourage customers to visit the store. The customer identification information D2 is information for identifying the customer who made a payment at the store, and may be, for example, a membership number. The customer identification information D2 may be linked to information such as gender, age, and nickname. The payment information D5 includes information on the date on which each customer made a payment at the store. The determination result D6 is the determination result of the condition determination unit 205E, which will be described later. The data storage unit 201 of this embodiment further stores information D7 on a predetermined special date.

[0028] The method of defining specific days and special days is arbitrary, and they may be defined so that they change each month for each of multiple stores, or they may be defined in advance so that they are common to all customers.Specific days may also be defined in advance so that they differ for each customer, for example, by including the customer's birthday.

[0029] [Data input / output section] The data input / output unit 203 has the function of inputting data to be stored in the data storage unit 201 into the data storage unit 201 and the function of outputting data stored in the data storage unit 201 in response to a request. The data input / output unit 203 of this embodiment receives payment information D5 from a store database 401 of the store terminal 4 (described later) that stores payment information D5, and inputs the payment information D5 into the data storage unit 201.

[0030] [Calculation section] The calculation unit 205 includes an information extraction unit 205A, a specific day notification unit 205B, a special day notification unit 205C, a point update unit 205D, a condition determination unit 205E, and an image change unit 205F. When the data signal transmitted by the communication terminal 3 includes imaging data (described below), the information extraction unit 205A extracts payment information from the imaging data and stores it in the data storage unit 201. The specific day notification unit 205B transmits notification data from the communication unit 207 to the customer's communication terminal 3 to notify the customer of the specific date on the display screen 305 of the customer's communication terminal 3 a predetermined number of days before the specific date. The special day notification unit 205C transmits notification data from the communication unit 207 to the customer's communication terminal 3 to notify the customer of the special date on the display screen 305 of the customer's communication terminal 3 a predetermined number of days before the special date. In the point service of this embodiment, by including the special day notification unit 205C, information indicating the award of points can be inserted into any square in response to a payment at a store on a special day different from the specific date.

[0031] The point update unit 205D determines whether or not to award points based on the customer identification information D2, specific date information D3, and payment information D5 stored in the data storage unit 201. If a decision is made to award points, the point update unit 205D updates the point data D4 for each customer. The point update unit 205D of this embodiment further has a function of sending notification data from the communication unit 207 to the customer's communication terminal 3 to notify that points have been awarded. Note that the point service of this embodiment is a service that allows information indicating the award of points to be inserted into any square in response to payments made at a store on special days other than specific days, as will be described later.

[0032] The condition determination unit 205E determines whether or not a predetermined condition is met based on the point data D4 for each client, and stores the determination result in the data storage unit 201. The condition determination unit 205E of this embodiment further has a function of, when the predetermined condition is met, i.e., a bingo in a bingo game, transmitting notification data for notifying that the predetermined condition, i.e., a bingo has been achieved, from the communication unit 207 to the client's communication terminal 3. The condition determination unit 205E of this embodiment further has a function of transmitting, from the communication unit 207 to the client's communication terminal 3, the number for which the predetermined condition has already been met, i.e., the number of bingos that have been achieved, together with notification data for notifying that the predetermined condition, i.e., a bingo has been achieved.

[0033] The image change unit 205F changes the image data appropriately based on the calculation result. The notification data can be selected from the image data D1 for encouraging customers to visit the store. The notification data may be the same as or different from the notification data for notifying a specific date.

[0034] The communication unit 207 transmits at least the image data D1, point data D4 for each customer, and the determination result D6 to the customer's communication terminal 3. The communication unit 207 also receives a data signal including customer identification information D2 from the customer's communication terminal 3.

[0035] [Customer's communication device] The customer's communication terminal 3 includes at least a calculation unit 301, a communication unit 303 that receives data and / or results transmitted from the communication unit 207 of the system-side server 2 and transmits a data signal including customer identification information D2, a display screen 305, and an imaging device 307. The calculation unit 301 includes a memory 301A that stores customer identification information, images captured by the imaging device 307, etc., a reading unit 301B that reads information from images captured by the imaging device 307, and an image display control unit 301C. The image display control unit 301C outputs a control signal for displaying an image based on image data D1 transmitted from the communication unit 207 on the display screen 305. Such communication terminal 3 can be a commercially available communication terminal, such as a smartphone.

[0036] In communication terminal 3, memory 301A implements an identification information storage function, communication unit 303 implements a communication function, and image display control unit 301C implements a display function. Memory 301A stores customer identification information assigned to each customer. Image display control unit 301C displays image information on display screen 305, including matrix squares of a bingo card, point marks indicating that points have been awarded, and cross lines that intersect multiple squares where bingo has been achieved. In particular, image display control unit 301C displays at least one of the point marks and cross lines so that they are different for each store. Note that the point marks and cross lines may be common to some or all stores. Image display control unit 301C is also configured to allow customers to change the layout of display screen 305.

[0037] Reading unit 301B reads, as an image, the information displayed on the receipt received from the store when the customer made payment, and saves the image in memory 301A. Communication terminal 3 then includes the information displayed on the receipt in a data signal transmitted by communication unit 303, and transmits the data signal containing the information displayed on the receipt read as an image to data input / output unit 203 via communication unit 207. The information displayed on the receipt may be included in the data signal in a format other than an image. Reading unit 301B can also be configured to read only the necessary information from image data obtained by capturing an image of the receipt using imaging device 307 mounted on communication terminal 3, and include the information in the data signal. If payment information is displayed on the receipt as a two-dimensional barcode, reading unit 301B may include a function to read the necessary information from image data obtained by capturing an image of the two-dimensional barcode displayed on the receipt using imaging device 307, and include the information in the data signal.

[0038] The display screen 305 and the imaging device 307 may be a display screen and a camera provided in a known communication terminal (for example, a smartphone), respectively.

[0039] The store terminal 4 and the company headquarters terminal 5 may have any functions, but it goes without saying that the functions of the system server 2 may be added or changed depending on the functions of the store terminal 4 and the company headquarters terminal 5.

[0040] [Notice of specific and special days] FIG. 3 is a diagram showing the flow of operations for notifying a specific day and a special day.

[0041] First, in STEP 1, the information D3 of the specific date stored in the data storage unit 201 is referenced to extract customers who are present a predetermined number of days before the specific date, and the customer identification information of the customers is identified.

[0042] In STEP 2, image data for promoting customer visits and announcing a specific date is determined from the image data D1 stored in the data storage unit 201.

[0043] Next, in STEP 3, the special day information D7 stored in the data storage unit 201 is referenced to extract customers who are present a predetermined number of days before the special day, and the customer identification information of the customers is identified.

[0044] In STEP 4, image data for promoting a special day and encouraging customers to visit the store is determined from the image data D1 stored in the data storage unit 201.

[0045] In STEP 5, the image data determined in STEP 2 and STEP 4 is sent to the communication terminal 3 of the relevant customer.

[0046] In STEP 6, an image for encouraging customers to visit the store, which announces a specific or special day as shown in FIG. 4 as an example, is displayed on the display screen 305 of the communication terminal 3 based on the transmitted image data.

[0047] Figure 5 shows the flow of point and benefit allocation. First, a customer makes a payment when purchasing a product (STEP 11), and the store using the store terminal 4 that processes the payment issues a receipt along with the payment, creates payment information, and stores it in the store's database.

[0048] Next, the customer uses the imaging device 307 of the communication terminal 3 to capture an image of the receipt and create image data (STEP 13), and the image data reading unit 301B includes the image data in a data signal containing the customer identification information stored in memory 301A (identification information storage unit), and transmits the data signal to the system-side server 2 (STEP 14). If a receipt with payment information displayed as a two-dimensional barcode was issued in STEP 12, the data signal will include the image data obtained by capturing an image of the two-dimensional barcode.

[0049] The information extraction unit 205A extracts payment information from the captured image data and stores the payment information in the data storage unit 201 so that it corresponds to the customer identification information included in the data signal (STEP 15). Note that in STEP 15, payment information D5 received from the store's database can be stored in the data storage unit 201 instead of the payment information extracted by the information extraction unit 205A.

[0050] The point update unit 205D determines whether or not points should be awarded based on the customer identification information D2, the specific date information D3, and the payment information D5 stored in the data storage unit 201 (STEP 16).

[0051] If a decision is made in STEP 16 to award points, the point update unit 205D changes the point data D4 for each customer, and the image change unit 205F changes the image data D1 of the bingo card prepared for each customer and stored in the data storage unit to content in which points are awarded to the squares in the matrix of the bingo card for which the corresponding specific date is specified, and stores the content in the data storage unit 201 (STEP 17).

[0052] If a decision is made in STEP 16 not to award points, the point update unit 205D determines whether or not to award points based on the customer identification information D2, special day information D7, and payment information D5 stored in the data storage unit 201 (STEP 18).

[0053] The operation ends when it is determined in STEP 18 that points will not be awarded. At this time, an image showing gratitude for the payment may be displayed on the display screen 305 of the communication terminal 3.

[0054] If it is determined in STEP 18 that points should be awarded, the point update unit 205D determines whether or not an input has been made from the communication terminal 3 to determine the location to which points should be awarded (STEP 19).

[0055] If a location decision is input in STEP 2-9, the point update unit 205D changes the point data D4 for each customer, and the image change unit 205F changes the image data D1 of the bingo card prepared for each customer and stored in the data storage unit to content in which points are assigned to the location of the matrix squares on the bingo card where the decision was input, and stores the content in the data storage unit 201 (STEP 20).

[0056] If no location determination input is made in STEP 19, the point update unit 205D of this embodiment changes the point data D4 for each customer to content in which points are awarded to the location where a bingo is achieved early, and the image change unit 205F changes the image data D1 of the bingo card prepared for each customer and stored in the data storage unit 201 to content in which points are awarded to the location among the squares in the matrix of the bingo card where a bingo is achieved early, and stores this in the data storage unit 201 (STEP 21).

[0057] When the point data D4 for each customer is updated in STEP 17, STEP 20, and STEP 21, the point update unit 205D transmits notification data for notifying that points have been awarded from the communication unit 207 to the communication terminal 3 (STEP 22). The notification data can be, for example, image data D1 indicating that points have been awarded, as shown as an example in FIG. 6.

[0058] After transmission in STEP 22, the condition determination unit 205E determines whether bingo has been achieved (whether the specified conditions have been met) based on the point data D4 for each customer, and stores the determination result D6 in the data storage unit 201 and transmits the determination result D6 to the communication terminal 3 (STEP 23).

[0059] The operation ends if bingo is not achieved in STEP 23. At this time, an image indicating gratitude for the payment and that points have been awarded may be displayed on the display screen 305 of the communication terminal 3.

[0060] If bingo is achieved in STEP 23, the condition determination unit 205E transmits the number of bingos achieved in the past together with notification data for notifying that bingo has been achieved from the communication unit 207 to the communication terminal 3 (STEP 24). The notification data can be, for example, image data D1 indicating that bingo has been achieved, as shown as an example in FIG. 7.

[0061] After transmission in STEP 24, the image change unit 205F changes the image data D1 of the bingo card prepared for each customer and stored in the data storage unit to the content of the bingo achieved, and stores the changed image data in the data storage unit 201 (STEP 25).

[0062] The communication unit 207 transmits the image data D1, which has been changed to reflect the points awarded (and the bingo achievement), to the communication terminal 3 (STEP 26).

[0063] Based on the received image data D1, the image display control unit 301C of the communication terminal 3 displays on the display screen 305 the matrix squares of the bingo card, point marks indicating that points have been awarded, and linear cross lines that cross the multiple squares where bingo has been achieved (STEP 27).

[0064] FIG. 8 is an example of an image displayed on the display screen 305 based on image data D1. In the example of FIG. 8, under the item "Designated Date," a 3×3 matrix of squares resembling a bingo card is shown, with a predetermined specific date displayed in each square. Also, under the item "Help Day (Special Day)," a 1×3 matrix of squares is shown, with a predetermined specific date displayed in each square. Furthermore, under the item "Calendar," a 7×5 matrix of squares is shown, with a calendar for the corresponding month displayed in the 7×5 matrix. Note that in FIG. 8, no specific date, special day, or calendar is shown in any of the squares.

[0065] The image display control unit 301C of this embodiment is configured so that the customer can change the layout of the display screen. Fig. 9 shows an example of a display screen 305 whose layout has been changed by the customer.

[0066] In the examples of Figures 8 and 9, by operating the "Specified Day" (specific day) item, the "Help Day" (special day) item, and the "Calendar" item, it is possible to switch whether or not to display the squares provided below each item.

[0067] 10 to 12 are diagrams showing modified examples of the display of squares in a 3x3 matrix that resembles a bingo card. In the examples of Figures 10(A) to 10(C), the image display control unit 301C displays the numbers [1], [3], and [8], which indicate that a predetermined condition has been met in the past, next to the squares in the 3x3 matrix that resembles a bingo card, based on the information on the number of bingos that have been achieved in the past sent by the condition determination unit 205E.

[0068] In the examples of FIGS. 11(A) to 11(C), the image display control unit 301C displays point marks differently for each store.

[0069] In the examples of FIGS. 12(A) to 12(C), the image display control unit 301C displays the cross lines that cross the multiple squares where bingo has been achieved differently for each store.

[0070] In the above embodiment, the data storage unit 201, data input / output unit 203, point update unit 205D, condition determination unit 205E and communication unit 207 are realized within the system side server 2, but these may also be realized within other servers, terminals, etc.

[0071] In the above embodiment, the point update unit 205D and the condition determination unit 205E are realized within the calculation unit 205, but they may also be realized outside the calculation unit 205. [Industrial Applicability]

[0072] According to this invention, the results of the judgment on whether points can be awarded and the specified conditions are sent to the customer's communication terminal, and the customer can check these on the screen of their communication terminal even if they are not at the store.Therefore, the screen display can encourage customers to visit the store, and more customers can visit than before. [Explanation of symbols]

[0073] 1 Customer visit promotion system 2 System-side server 201 Data Storage Department D1 Image data D2 Customer identification information D3 Information on specific days D4 Point Data D5 Payment Information D6 Judgment result D7 Special Day Information 203 Data Input / Output Unit 205 Arithmetic section 205A Information extraction section 205B Specific Day Notice Section 205C Special Day Notice Section 205D Point Update Unit 205E Condition judgment section 205F Image change section 207 Communications Department 3. Customer's communication device 301 Arithmetic section 301A Memory (identification information storage unit) 301B Reading unit 301C Image display control unit 303 Communications Department 305 Display screen 307 Imaging Device 4. Store terminal 5. Corporate headquarters terminal

Claims

1. a data storage unit that stores at least image data for encouraging customers to visit the store, which is displayed on the screen of the customer's communication terminal to be used for implementing a point service in which points are awarded according to payments made at a store on a predetermined specific day, and a special benefit is provided to the customer when the awarded points meet a predetermined condition; customer identification information for identifying the customer; information on the specific day; point data for each customer; and payment information for each customer, including the date of payment at the store; a data input / output unit that inputs data to be stored in the data storage unit into the data storage unit and outputs the data stored in the data storage unit in response to a request; a point updating unit that determines whether or not to grant points based on the customer identification information, the specific date information, and the payment information stored in the data storage unit, and updates point data for each customer when a determination is made to grant points; a condition determination unit that determines whether the predetermined condition is satisfied based on the point data for each customer and stores the determination result in the data storage unit; a communication unit that transmits at least the image data, point data for each customer, and the determination result to the communication terminal of the customer and receives a data signal including the customer identification information from the communication terminal; A customer visit promotion system characterized in that the customer's communication terminal includes an identification information retention function that retains the customer identification information, a communication function that receives data transmitted from the communication unit and transmits a data signal including the customer identification information, and a display function that displays an image based on the image data transmitted from the communication unit on a display screen.

2. The customer visit promotion system of claim 1, wherein the predetermined condition is that when using a bingo game, multiple specific dates are specified in squares of a matrix on a bingo card, and when the customer visits the store on a specific date and makes a payment, information indicating the awarding of points is inserted into the squares, thereby achieving bingo.

3. The customer visit promotion system according to claim 1, characterized in that the communication terminal includes information displayed on a receipt received from the store when the customer makes payment in the data signal and transmits it to the data input / output unit.

4. 4. The customer visit promotion system according to claim 3, wherein the communication terminal has a reading function for reading information displayed on the receipt as an image and including the image in the data signal.

5. The reading function of the communication terminal is a function of capturing an image of the receipt using an imaging device installed in the communication terminal and including the captured image data in the data signal, The customer visit promotion system according to claim 4, further comprising an information extraction unit that extracts payment information from the imaging data and stores the information in the data storage unit.

6. The receipt displays the payment information in a two-dimensional barcode, the reading function of the communication terminal is a function of capturing an image of the two-dimensional barcode displayed on the receipt using an imaging device installed in the communication terminal and including the captured image data in the data signal; The customer visit promotion system according to claim 4, further comprising an information extraction unit that extracts payment information from the imaging data and stores the information in the data storage unit.

7. 2. The customer visit promotion system according to claim 1, wherein the data input / output unit receives the payment information from a store database that stores the payment information of the customer, and inputs the information into the data storage unit.

8. A customer visit promotion system as described in claim 1 or 2, further comprising a specific date notification unit that transmits notification data from the communication unit to the communication terminal to notify the specific date on the display screen of the communication terminal a predetermined number of days before the specific date.

9. the point service is a service in which information indicating the awarding of points can be inserted into any of the squares in response to a payment at the store on a special day different from the specific day, The data storage unit further stores information data of the special day, The customer visit promotion system described in claim 2 further comprises a special day notification unit that transmits notification data from the communication unit to the communication terminal to notify the communication terminal of the special day on the display screen of the communication terminal a predetermined number of days before the special day.

10. The points to be awarded on the special day can be awarded to any part of the matrix of the bingo card, The customer visit promotion system described in claim 9, wherein the point update unit has a function of determining the arbitrary location based on instructions from the communication terminal or automatically selecting the arbitrary location so that bingo is achieved early.

11. The customer store visit promotion system according to claim 1 or 2, wherein the point update unit further has a function of transmitting notification data from the communication unit to the communication terminal to notify that the points have been awarded.

12. The customer visit promotion system according to claim 1 or 2, wherein the condition determination unit further has a function of transmitting notification data from the communication unit to the communication terminal when the specified condition is met, to notify the communication terminal that the specified condition has been met.

13. The customer visit promotion system described in claim 1 or 2, wherein the condition determination unit further has a function of transmitting the number of times the specified condition has been met in the past from the communication unit to the communication terminal together with notification data for notifying that the specified condition has been met.

14. the communication terminal includes an image display control unit for realizing the display function, The customer visit promotion system of claim 2, wherein the image display control unit has the function of displaying on the display screen the matrix squares of the bingo card, point marks indicating that points have been awarded, and linear cross lines crossing multiple squares where bingo has been achieved.

15. The customer visit promotion system according to claim 14 , wherein at least one of the point mark and the cross line is different for each store.

16. the communication terminal includes an image display control unit for realizing the display function, 3. The customer visit promotion system according to claim 2, wherein the image display control unit has a function that allows the customer to change the layout of the display screen.

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