Server device, control method and program

Abstract

A server device, a control method, and a program are provided that enable browsing of information on an external page for introducing sales items provided on a site different from the online market on a page selling sales items on an online market. [Solution] A generating unit 101 of a server device 100 generates a first sales page for selling a first sales object in an online market, in which a first content published on a first external page for introducing the first sales object in a site different from the online market is embedded and link information for transitioning to a content page related to the first sales object is placed. A providing unit 103 provides the first sales page generated by the generating unit 101 to a terminal device of a user who uses the online market.

Description

[Technical field]

[0001] The present invention relates to a server device, a control method, and a program. [Background technology]

[0002] There are known electronic markets that sell various products and services. For example, Patent Document 1 discloses a technology for an electronic market that provides electronic content in the form of an electronic catalog for items for sale and allows users to purchase the items for sale. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Special Publication No. 2020-502663 Summary of the Invention [Problem to be solved by the invention]

[0004] A sales page for an item sold on an online market provides various information about the item, but may contain a link to an external page that introduces the item on a site other than the online market. In such a case, a user must transition to an external page on a site other than the online market in order to check various information about the item, which makes it difficult for the user to check information about the item while considering a purchase on the online market.

[0005] The present invention is intended to solve the above-mentioned problems, and aims to provide a server device, a control method, and a program that enable users to view information on external pages introducing items for sale that are provided on a site other than the online market on a page selling items for sale on the online market. [Means for solving the problem]

[0006] A server device according to a first aspect of the present invention comprises: a first sales page for selling a first item for sale on an electronic marketplace, A first content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed A generating unit that generates a first sales page; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; The present invention is characterized by comprising:

[0007] In addition, in the server device according to the above aspect, The generation unit is If the content page related to the first sales object is a second external page provided on a site different from the online market, and is a second external page that publishes second content embedded in the second sales page for selling the second sales object on the online market generated by the generation unit, As the link information for transitioning to a content page related to the first sales object, first command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on a screen of the terminal device is placed on the first sales page. It is characterized by:

[0008] In addition, in the server device according to the above aspect, The generation unit is The content page related to the first sales object is the first external page that publishes the first content embedded in the first sales page; As the link information for transitioning to a content page related to the first sales object, second command information for displaying the first content embedded in the first sales page on a screen of the terminal device without transitioning from the first sales page is placed on the first sales page. It is characterized by:

[0009] In addition, in the server device according to the above aspect, a specifying unit for specifying an external page provided on a site different from the online market as a content page related to the first sales object and different from the first external page; The present invention is characterized by further comprising:

[0010] In addition, in the server device according to the above aspect, The identification unit identifies a plurality of the external pages as content pages related to the first sales object based on a region in which the first sales object is provided, The generating unit places the link information on the first sales page for each of the plurality of external pages identified by the identifying unit. It is characterized by:

[0011] A control method according to a second aspect of the present invention comprises: A control method executed by a server device, a first sales page for selling a first item for sale on an electronic marketplace, A first content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed A generating step of generating a first sales page; a providing step of providing the first sales page generated in the generating step to a terminal device of a user who uses the online market; The present invention is characterized by comprising:

[0012] A program according to a third aspect of the present invention comprises: Computer, a first sales page for selling a first item for sale on an electronic marketplace, A first content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed A generating unit for generating a first sales page; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; The present invention is characterized in that it functions as a

[0013] The above program may be recorded on a non-transitory recording medium. The non-transitory recording medium can be distributed and sold independently of the computer. Here, the non-transitory recording medium refers to a tangible recording medium. Examples of the non-transitory recording medium include a compact disc, a flexible disc, a hard disk, a magneto-optical disk, a digital video disk, a magnetic tape, and a semiconductor memory. In addition, the transitory recording medium refers to the transmission medium (propagation signal) itself. Examples of the transitory recording medium include an electric signal, an optical signal, and an electromagnetic wave. In addition, the temporary storage area is an area for temporarily storing data and programs, and is, for example, a volatile memory such as a RAM (Random Access Memory). Effect of the Invention

[0014] According to the present invention, a server device, a control method, and a program can be provided that enable a user to view information on an external page for introducing items for sale that is provided on a site other than the online market on a page selling items for sale on an online market. [Brief description of the drawings]

[0015] [Figure 1] 2 is a diagram showing a relationship between a server device according to an embodiment, another server device, and a terminal device. FIG. [Diagram 2]FIG. 2 is a diagram illustrating a hardware configuration of a server device according to an embodiment. [Diagram 3] FIG. 2 is a diagram illustrating a functional configuration of a server device according to an embodiment. [Figure 4] FIG. 2 is a diagram showing an example of a first sales page according to an embodiment. [Diagram 5] FIG. 4 is a diagram showing an example of a first external page according to the embodiment. [Figure 6] FIG. 2 is a diagram showing an example of a first sales page according to an embodiment. [Figure 7] FIG. 11 is a diagram showing an example of a second sales page according to an embodiment. [Figure 8] FIG. 11 is a diagram illustrating an example of a second external page according to the embodiment. [Figure 9] FIG. 4 is a diagram for explaining a control process executed by a server device according to an embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0016] (1. Overall Configuration) As shown in FIG. 1, a server device 100 according to an embodiment of the present invention is communicably connected to another server device 200 and a terminal device 300 via a computer communication network 400 such as the Internet.

[0017] The server device 100 is a device that manages the online market. In response to a request from the terminal device 300, the server device 100 provides the terminal device 300 with a sales page for selling items for sale in the online market. In the following description, the online market is a site where accommodation reservations can be made online, the items for sale are reservations for accommodation, and the sales page is a reservation page for users to reserve accommodation.

[0018] The other server device 200 is a device that manages a site different from the online market. Content related to items for sale on the online market is published on a page of the site managed by the other server device 200. In response to a request from the server device 100 or the terminal device 300, the other server device 200 provides the server device 100 or the terminal device 300 with a page (hereinafter referred to as an "external page") for introducing items for sale on the online market on a site different from the online market. In the following, the site managed by the other server device 200 is a travel guide site that provides travel experience stories, and the external page is a page on the travel guide site that publishes experience stories of accommodation facilities.

[0019] The terminal device 300 is a device used by a user who uses the electronic marketplace managed by the server device 100. The terminal device 300 is, for example, a smartphone, a tablet computer, or the like.

[0020] (2. Server hardware configuration) FIG. 2 is a block diagram showing the hardware configuration of the server device 100. As shown in FIG.

[0021] 2, the server device 100 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM 13, a recording medium 14, an output device 15, a communication device 16, and an input device 17. The components are connected to each other via a bus 18.

[0022] The CPU 11 controls the overall operation of the server device 100, and is connected to each of the components to exchange control signals and data.

[0023] In the ROM 12, operating programs and various data necessary for controlling the overall operation of the server device 100 are recorded.

[0024] The RAM 13 is for temporarily storing data and programs, and holds programs and data read from the recording medium 14, as well as other data necessary for communication.

[0025] The recording medium 14 is composed of a hard disk, a flash memory, or the like, and records data to be processed by the server device 100.

[0026] The output device 15 includes a display device such as an LCD (Liquid Crystal Display) and an audio output device such as a speaker. The output device 15 outputs, for example, data output from the CPU 11 under the control of the CPU 11.

[0027] The communication device 16 includes a communication interface for connecting the server apparatus 100 to a computer communication network such as the Internet, and communicates with other information processing apparatuses via the communication device 16 .

[0028] The input device 17 includes input devices such as a button, a keyboard, a touch panel, a microphone, etc. The input device 17 receives an operation input from a user of the server apparatus 100, and outputs to the CPU 11 a signal corresponding to the received operation input.

[0029] (3. Functional configuration of the server device according to the embodiment) The functional configuration of the server device 100 will be described with reference to FIG.

[0030] The server device 100 functionally includes a generating unit 101, a specifying unit 102, and a providing unit 103. In this embodiment, the CPU 11 and the communication device 16 cooperate to function as the generating unit 101, the specifying unit 102, and the providing unit 103.

[0031] The generating unit 101 generates a first sales page for selling a first sales object in an online marketplace.

[0032] The first sales object is an object for sale on the electronic marketplace, and the first sales page is a page provided on the electronic marketplace for selling the first sales object.

[0033] For example, if the first sales object is a reservation for "Accommodation X," the first sales page is a reservation page for making a reservation for "Accommodation X."

[0034] FIG. 4 shows an example of the first sales page. The first sales page 500-1 in FIG. 4 is a reservation page for "Accommodation X", and the first sales page 500-1 includes tabs 511 to 516 for switching information displayed on the screen regarding the first sales object. The first sales page 500-1 in FIG. 4 shows a state in which the "Facility Introduction" tab 511 is selected, and the first sales page 500-1 includes an image 511-1 related to the first sales object, text 511-2 related to the first sales object, link information 511-3 to 511-6 described later, and an icon 511-7. By selecting the icon 511-7, it is possible to display link information other than the link information 511-3 to 511-6. It is assumed that N pieces of link information are arranged on the first sales page 500-1.

[0035] Here, in the first sales page generated by the generating unit 101, a first content that is published on a first external page for introducing a first sales object on a site different from the online market is embedded.

[0036] The first external page is a page on a site different from the online market for introducing the first sales item of the online market.

[0037] For example, the first external page is a page on a travel guide site managed by another server device 200, in which a review of a stay at “Accommodation X” is published as the first content.

[0038] An example of a first external page is shown in Fig. 5. The first external page 600-1 in Fig. 5 is a page of a travel guide site that contains reviews of accommodation at "Accommodation X", and the first external page 600-1 includes a first content 615 having images 611 and 613 related to a first object for sale and texts 612 and 614 related to the first object for sale.

[0039] Fig. 6 shows an example of a first sales page in which the first content published on the first external page is embedded. The first sales page 500-1 in Fig. 6 is a reservation page for "Accommodation X" and shows a state in which the "Experiences" tab 516 is selected. The first sales page 500-1 includes the first content 615 published on the first external page 600-1.

[0040] For example, when the generating unit 101 receives a request to view a reservation page for "accommodation X" from the terminal device 300, the generating unit 101 generates a reservation page for "accommodation X" in which content published on a page of a travel guide site managed by another server device 200 is embedded. Specifically, when the generating unit 101 receives a request to view including a facility ID "X" for identifying "accommodation X" from the terminal device 300, the generating unit 101 searches the travel guide site managed by the other server device 200 based on the facility ID "X" and identifies a first content 615 of a review of a stay at "accommodation X" published on the page of the travel guide site. Then, the generating unit 101 copies the identified first content 615 of a review of a stay at "accommodation X" to the server device 100 of the electronic marketplace, and embeds it in a first sales page 500-1 as shown in FIG. 6.

[0041] Moreover, in the first sales page generated by the generating unit 101, link information for transitioning to a content page related to the first sales object is placed.

[0042] Here, the identifying unit 102 identifies an external page provided on a site different from the online market as a content page related to the first sales object.

[0043] For example, external pages provided on a site other than an electronic marketplace may be a page of reviews of accommodation experiences at "Accommodation X" provided on a travel guide site, a page of reviews of accommodation experiences at other accommodations, or a page introducing tourist spots near "Accommodation X."

[0044] Specifically, the identification unit 102 identifies a plurality of external pages as content pages related to the first sales object based on the region in which the first sales object is provided. In the following, it is assumed that the server device 100 uses a recommendation engine that provides information on accommodation facilities and tourist information related to regions in Japan or overseas.

[0045] For example, the identification unit 102 refers to a database in which facility IDs and regions are associated with each other based on the facility ID "X" of "accommodation facility X," and identifies the region in which "accommodation facility X" is located as "region A." Then, the identification unit 102 uses a recommendation engine to identify multiple external pages that publish information on accommodation facilities located in "region A" and recommended information for "region A."

[0046] The generating unit 101 places link information for each of the plurality of external pages identified by the identifying unit 102 on the first sales page.

[0047] For example, the generating unit 101 arranges link information for transitioning to the specified external page on the first sales page 500-1, as in the link information 511-3 to 511-6 in FIG. 4. The link information 511-3 to 511-6 are arranged in the form of a card link having an image 5111 in which an image included in the external page of the transition destination is displayed as a thumbnail, and a part of the text included in the external page of the transition destination. For example, the link information 511-3 is link information for transitioning to a page of the experience report of the stay at "Accommodation Y" provided on the travel guide site, the link information 511-4 is link information for transitioning to a page on which recommended information on "Region A" provided on the travel guide site is posted, the link information 511-5 is link information for transitioning to a page of the experience report of the stay at "Accommodation X" provided on the travel guide site, and the link information 511-6 is link information for transitioning to a page of the experience report of the stay at "Accommodation Z" provided on the travel guide site.

[0048] Here, when the content page related to the first sales object is a second external page provided on a site different from the electronic market, and is a second external page that publishes second content embedded in the second sales page for selling the second sales object in the electronic market generated by the generation unit 101, the generation unit 101 places first command information on the first sales page as link information for transitioning to the content page related to the first sales object, the first command information being used to transition from the first sales page to the second sales page and to display the second content embedded in the second sales page on the screen of the terminal device 300.

[0049] The second sales object is an object for sale on the online market. The second sales page is a page provided on the online market for selling the second sales object. The second external page is a page provided on a site other than the online market.

[0050] For example, if the second sales target is a reservation for "Accommodation Y" that is in the same "Region A" as "Accommodation X," the second sales page is a reservation page for booking "Accommodation Y." The second external page is a page provided by a travel guide site that lists reviews of accommodation at "Accommodation Y" that is in the same "Region A" as "Accommodation X," or a page provided by a travel guide site that lists recommended information for "Region A."

[0051] An example of a second sales page is shown in Fig. 7. The second sales page 500-2 in Fig. 7 is a reservation page for "Accommodation Y", and the second sales page 500-2 includes tabs 521 to 526 for switching information displayed on the screen regarding the second sales object. The second sales page 500-2 in Fig. 8 shows a state in which the tab 516 is selected. The second sales page 500-2 includes a second content 625 that is published on a second external page 600-2 described later.

[0052] An example of the second external page is shown in Fig. 8. The second external page 600-2 in Fig. 8 is a page of a travel guide site that contains reviews of stays at "Accommodation Y", and includes a second content 625 having images 621-623 related to the second sales object and text 624 related to the second sales object.

[0053] The first command information is command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on the screen of the terminal device 300.

[0054] For example, the first command information is command information for transitioning from the first sales page 500-1 in FIG. 4 to the second sales page 500-2 in FIG. 7, and displaying the second content 625 embedded in the second sales page 500-2 on the screen with the tab 526 selected as shown in FIG. 7.

[0055] For example, when the external page identified by the identification unit 102 is a page of a review of a stay at “Accommodation Y” on which the second content 625 embedded in the reservation page of “Accommodation Y” is published, i.e., the second external page 600-2, the generation unit 101 replaces the link linked to the link information 511-3 with first command information that transitions to the second sales page 500-2 and displays the second content 625 embedded in the second sales page 500-2 on the screen with the tab 526 selected.

[0056] In addition, when the content page related to the first sales object is a first external page that publishes the first content embedded in the first sales page, the generation unit 101 places second command information on the first sales page as link information for transitioning to the content page related to the first sales object, the second command information being used to display the first content embedded in the first sales page on the screen of the terminal device 300 without transitioning from the first sales page.

[0057] The second command information is command information for displaying the first content embedded in the first sales page on the screen of the terminal device 300 without transitioning from the first sales page.

[0058] For example, the second command information is command information for displaying the first content 615 embedded in the first sales page 500-1 on the screen with the tab 516 selected, as shown in FIG. 6, without transitioning from the first sales page 500-1 in FIG. 4 to the first external page 600-1 in FIG. 5.

[0059] For example, when the external page identified by the identification unit 102 is a page of a review of a stay at “Accommodation X” on which the first content 615 embedded in the reservation page of “Accommodation X” is published, i.e., the first external page 600-1, the generation unit 101 replaces the link associated with the link information 511-5 with second command information for displaying the first content 615 embedded in the first sales page 500-1 on the screen with the tab 516 selected.

[0060] On the other hand, if the external page identified by the identification unit 102 is not an external page that publishes the content embedded in the sales page provided in the online market, the generation unit 101 does not change the link information for transitioning to the identified content page.

[0061] For example, it is assumed that the content published on a page on which recommended information for "area A" provided on a travel guide site is posted is not embedded in a sales page on an online marketplace. If the external page identified by the identification unit 102 is the page on which recommended information for "area A" is posted, the generation unit 101 does not change the link associated with the link information 511-4.

[0062] The providing unit 103 provides the first sales page generated by the generating unit 101 to the terminal device 300 of the user who uses the online market.

[0063] For example, the providing unit 103 transmits the first sales page 500-1 of FIG. 4 to the terminal device 300 that transmitted the request to view the reservation page for "Accommodation X."

[0064] When the first sales page 500-1 of FIG. 4 is displayed on the screen of the terminal device 300 and the user selects link information 511-3 on the first sales page 500-1 of FIG. 4, the user is not transitioned to the second external page 600-2 of FIG. 8 on a travel guide site different from the electronic market, but is transitioned to the second sales page 500-2 of the electronic market as shown in FIG. 7, and the second content 625 on the second sales page 500-2 is displayed on the screen of the terminal device 300.

[0065] Furthermore, when the user selects link information 511-5 on the first sales page 500-1 in FIG. 4, the user is not transitioned to the first external page 600-1 in FIG. 5 of a travel guide site different from the electronic market, but the first content 615 on the first sales page 500-1 is displayed on the screen of the terminal device 300 as shown in FIG. 6.

[0066] In addition, when the user selects link information 511-4 on the first sales page 500-1 in Figure 4, the user is redirected to an external page that contains recommended information for "Area A" on a travel guide site different from the electronic market, and the content of the external page is displayed on the screen of terminal device 300.

[0067] (4. Operation of the Server Device of the Embodiment) The operation of the server device 100 of this embodiment will be described with reference to Fig. 9. For example, when the server device 100 receives a request to view a sales page provided in an online market from the terminal device 300, the server device 100 starts the control process shown in Fig. 9.

[0068] The generating unit 101 embeds a first content, which is published on a first external page for introducing a first sales object on a site different from the online market, into a first sales page for selling the first sales object (step S101).

[0069] For example, when the generation unit 101 receives a browsing request including a facility ID "X" for identifying "Accommodation X" from the terminal device 300, the generation unit 101 searches a travel guide site managed by another server device 200 based on the facility ID "X" and identifies a first content 615 of a review of a stay at "Accommodation X" that is published on a page of the travel guide site. Then, the generation unit 101 embeds the first content 615 of the review of a stay at the identified "Accommodation X" in the sales page, as shown in Fig. 6 .

[0070] The identifying unit 102 identifies an external page provided on a site different from the online market as a content page related to the first sales object (step S102).

[0071] For example, based on the facility ID "X" of "Accommodation X," the area in which "Accommodation X" is located is identified as "Area A" from a database in which facility IDs are associated with areas, and a recommendation engine is used to identify N external pages that publish information about accommodation facilities located in "Area A" and recommended information for "Area A."

[0072] The generating unit 101 judges whether the content page related to the first sales object is a second external page provided on a site different from the electronic market and is a second external page that publishes the second content embedded in the second sales page for selling the second sales object in the electronic market generated by the generating unit 101 (step S103). When the generating unit 101 judges that the content page related to the first sales object is a second external page provided on a site different from the electronic market and is a second external page that publishes the second content embedded in the second sales page for selling the second sales object in the electronic market generated by the generating unit 101 (step S103; YES), the generating unit 101 places, as link information for transitioning to the content page related to the first sales object, first command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on the screen of the terminal device 300 on the first sales page as link information (step S104). On the other hand, if the generation unit 101 determines that the content page related to the first sales object is a second external page provided on a site different from the electronic market and is not a second external page that publishes the second content embedded in the second sales page for selling the second sales object in the electronic market generated by the generation unit 101 (step S103; NO), the process proceeds to step S105.

[0073] For example, when the generating unit 101 determines that the external page identified by the identifying unit 102 as the content page related to the first sales target is the page of the experience of staying at "Accommodation Y" that publishes the second content 625 embedded in the reservation page of "Accommodation Y", that is, the second external page 600-2, the link associated with the link information 511-3 is replaced with first command information that transitions to the second sales page 500-2 and displays the second content 625 embedded in the second sales page 500-2 on the screen while the tab 526 is selected, and is placed on the first sales page 500-1. On the other hand, when the external page identified by the identifying unit 102 as the content page related to the first sales target is not the external page that publishes the content embedded in the sales page, or is the same as the first external page that publishes the first content embedded in the first sales page, the generating unit 101 proceeds to step S105.

[0074] The generating unit 101 judges whether the content page related to the first sales object is the first external page that publishes the first content embedded in the first sales page (step S105). When the generating unit 101 judges that the content page related to the first sales object is the first external page that publishes the first content embedded in the first sales page (step S105; YES), the generating unit 101 arranges, as link information for transitioning to the content page related to the first sales object, second command information for displaying the first content embedded in the first sales page on the screen of the terminal device 300 without transitioning from the first sales page, on the first sales page as link information (step S106). On the other hand, when the generating unit 101 judges that the content page related to the first sales object is not the first external page that publishes the first content embedded in the first sales page (step S105; NO), the generating unit 101 arranges link information for transitioning to the content page (step S107).

[0075] For example, when the external page identified by the identification unit 102 as the content page related to the first sales target is a page of a stay experience report of "Accommodation X" on which the first content 615 embedded in the reservation page of "Accommodation X" is published, that is, the first external page 600-1, the generation unit 101 replaces the link associated with the link information 511-5 with second command information for displaying the first content 615 embedded in the first sales page 500-1 on the screen with the tab 516 selected, and places it on the first sales page 500-1. On the other hand, when the external page identified by the identification unit 102 as the content page related to the first sales target is a page on which recommended information for "Region A" is posted, the generation unit 101 places link information 511-4 for transitioning to the page on which recommended information for "Region A" is posted.

[0076] The generating unit 101 judges whether or not all link information for transitioning to the plurality of external pages identified by the identifying unit 102 as content pages related to the first sales object is arranged on the first sales page (step S108). If the generating unit 101 judges that all link information is arranged on the first sales page (step S108; YES), the providing unit 103 provides the first sales page to the terminal device 300 of the user who uses the online market (step S109). On the other hand, if the generating unit 101 judges that all link information is not arranged on the first sales page (step S108; NO), the processing of steps S103 to S107 is repeated for the identified external page on which link information is not arranged.

[0077] For example, when the generating unit 101 places link information for all of the N external pages identified by the identifying unit 102, the providing unit 103 transmits the first sales page 500-1 in Fig. 4 in which the N pieces of link information are placed to the terminal device 300 that sent the request to view the reservation page of "Accommodation X." On the other hand, when the generating unit 101 does not place link information for all of the N external pages identified by the identifying unit 102, the processing of steps S103 to S107 is repeated for the external pages in which link information is not placed.

[0078] According to this embodiment, on the sales page of an item for sale on the online market, information on a page for introducing the item for sale that is provided on a site other than the online market can be viewed. This allows a user to check various information about the item for sale while considering purchasing the item on the online market.

[0079] Furthermore, according to the present embodiment, for a sales item different from the one being viewed, the content of an external page provided on a site other than the online market can be viewed on the sales page of the different sales item without transitioning to the external page. Thus, while considering the purchase of various sales items, the user can view information on various sales items without leaving the online market, which is highly convenient for the user and provides information on various sales items.

[0080] According to the present embodiment, when a content page related to the viewed sales object is identified as an external page that publishes the content embedded in the sales page, the content embedded in the sales page can be displayed on the screen without transitioning to the external page by selecting the link information of the content page in the sales page. This can encourage the user to wander around the electronic market. For example, in the first sales page 500-1 in FIG. 4, the experience report of the stay at “Accommodation X” cannot be viewed unless the tab 516 is selected. Therefore, the user may overlook it. However, when the link information 511-5 for transitioning to the page of the experience report of the stay at “Accommodation X” provided on the travel guide site is selected, the first content 615, which is the experience report of the stay at “Accommodation X”, is displayed on the screen as in the first sales page 500-1 in FIG. 6, thereby preventing the information provided on the first sales page 500-1 from being overlooked and encouraging the user to wander around the electronic market.

[0081] Furthermore, according to this embodiment, first command information and second command information for displaying the content embedded in the sales page on the screen are arranged as link information in the form of a card link. The image used for the card link is selected by the recommendation engine so as to be attractive to the user, and the user can be prompted to select link information. This makes it easier to display on the screen even information that would not be displayed on the screen unless the tab is switched on the sales page.

[0082] (5. Modifications) Although the embodiment of the present invention has been described above, various modifications and applications are possible in carrying out the present invention.

[0083] In the above embodiment, the generating unit 101 copies the first content 615 of the experience report of the stay at the specified "accommodation facility X" to the server device 100 of the electronic market and embeds it in the sales page, but the implementation form in which the generating unit 101 embeds the first content is not limited to this. For example, the generating unit 101 may generate a first sales page that uses an API for acquiring the first content published on the first external page, and the terminal device 300 may acquire the first content by the API and place it in the first sales page. Similarly, the generating unit 101 may copy the second content to the server device 100 of the electronic market to generate a second sales page, or may generate a second sales page that uses an API.

[0084] In the above embodiment, the first sales page 500-1 and the second sales page 500-2 include tabs 511-516, 521-526 for switching the information displayed on the screen for the first sales object, but the form of the first sales page and the second sales page is not limited to this. For example, the information included in the first sales page and the second sales page may be in a form that is not displayed on the screen in a folded state when the first sales page and the second sales page are first displayed on the screen of the terminal device 300, and is expanded and displayed by selecting a predetermined icon. In this case, when the first command information or the second command information is selected, the first content or the second content is expanded and displayed. As a result, even if the information is not displayed on the screen unless it is folded and expanded on the sales page, it can be easily displayed on the screen, and it can be prevented from being overlooked.

[0085] In addition, in the above embodiment, the identification unit 102 identifies a content page related to the first sales target, but this is not limited to the above. The identification unit 102 may identify an external page provided on a site different from the online market and different from the first external page as a content page related to the first sales target.

[0086] For example, if the first external page is a page of experience reports of staying at "Accommodation X" provided on a travel guide site, the external page different from the first external page is a page of experience reports of staying at other accommodations, a page introducing tourist spots near "Accommodation X", etc. In this case, the generating unit 101 does not place link information 511-5 for transitioning to a page of experience reports of staying at "Accommodation X" provided on the travel guide site on the first sales page 500-1 in FIG. 4. That is, on the first sales page 500-1, link information for transitioning to a page other than the first external page 600-1 on which the first content 615 already embedded in the first sales page 500-1 is published is placed.

[0087] With this configuration, the sales page can omit link information already embedded in the sales page that transitions to an external page where the content is published, and only link information that transitions to an external page where other content related to the item being sold is published can be placed on the sales page, thereby providing a variety of information that is useful to users.

[0088] The identifying unit 102 may also identify a plurality of external pages different from the first external page as content pages related to the first sales object, based on the region in which the first sales object is provided.

[0089] For example, the identification unit 102 uses a recommendation engine to identify multiple external pages that disclose information about "Area A" where "Accommodation Facility X" is located, excluding pages on a travel guide site that provide reviews of stays at "Accommodation Facility X."

[0090] In the above embodiment, the identification unit 102 identifies multiple external pages as content pages related to the first sales object based on the region where the first sales object is provided, but this is not limited to the above. For example, the identification unit 102 may identify multiple external pages based on the sales price of the first sales object. For example, the identification unit 102 refers to a database in which facility IDs and accommodation prices are associated based on the facility ID "X" of "accommodation X" to identify the accommodation price of "accommodation X", and uses a recommendation engine to identify multiple external pages in which information on accommodation facilities in the same price range as the identified accommodation price is published. Alternatively, the identification unit 102 may identify multiple external pages based on both the region where the first sales object is provided and the sales price.

[0091] In addition, by applying an operating program that specifies the operation of the server device 100 according to the above embodiment to an existing personal computer or information terminal device, it is also possible to cause the personal computer or information terminal device to function as the server device 100 according to the embodiment.

[0092] The present invention allows various embodiments and modifications without departing from the broad spirit and scope of the present invention. The above-described embodiments are for the purpose of explaining the present invention and do not limit the scope of the present invention. That is, the scope of the present invention is indicated by the claims, not the embodiments. Various modifications made within the scope of the claims and the scope of the invention equivalent thereto are considered to be within the scope of the present invention. [Industrial Applicability]

[0093] According to the present invention, a server device, a control method, and a program can be provided that enable a user to view information on an external page for introducing items for sale that is provided on a site other than the online market on a page selling items for sale on an online market. [Explanation of symbols]

[0094] 11 CPU 12 ROM 13 RAM 14 Recording media 15 Output Devices 16 Communication Devices 17 Input Devices 18 Bus 100 Server device 101 Generation part 102 Specific part 103 Provision Department 200 Other server devices 300 Terminal Equipment 400 Computer Communication Network 500-1 First sales page 500-2 Second sales page 511~516,521~526 Tab 511-1,5111,611,613,621~623 Images 511-2,5112,612,614,624 Text 511-3~511-6 Link information 511-7 Icon 600-1 First external page 600-2 Second external page 615 1st Content 625 Secondary Content

Claims

1. a generator for generating a first sales page for selling the first sales object on the electronic marketplace; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; The generation unit is embedding, in the first sales page, a first content published on a first external page for introducing the first sales object on a site different from the online market, and arranging link information for transitioning to a content page related to the first sales object; If the content page related to the first sales object is a second external page provided on a site different from the online market, and is a second external page that publishes second content embedded in the second sales page for selling the second sales object in the online market generated by the generation unit, As the link information for transitioning to a content page related to the first sales object, first command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on a screen of the terminal device is placed on the first sales page. A server device comprising:

2. A generating unit that generates a first sales page for selling a first sales object in an electronic marketplace; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; The generation unit is embedding, in the first sales page, a first content published on a first external page for introducing the first sales object on a site different from the online market, and arranging link information for transitioning to a content page related to the first sales object; When the content page related to the first sales object is the first external page that publishes the first content embedded in the first sales page, As the link information for transitioning to a content page related to the first sales object, second command information for displaying the first content embedded in the first sales page on a screen of the terminal device without transitioning from the first sales page is placed on the first sales page. A server device comprising:

3. a specifying unit for specifying an external page provided on a site different from the online market as a content page related to the first sales object and different from the first external page; 3. The server device according to claim 1, further comprising:

4. The identification unit identifies a plurality of the external pages as content pages related to the first sales object based on a region in which the first sales object is provided, The generating unit places the link information on the first sales page for each of the plurality of external pages identified by the identifying unit.

4. The server device according to claim 3.

5. A control method executed by a server device, generating a first sales page for selling the first object for sale on the electronic marketplace; a providing step of providing the first sales page generated in the generating step to a terminal device of a user who uses the electronic market; In the generating step, embedding, in the first sales page, a first content published on a first external page for introducing the first sales object on a site different from the online market, and arranging link information for transitioning to a content page related to the first sales object; The content page related to the first sales object is a second external page provided on a site different from the electronic market, and is a second external page publishing a second content embedded in the second sales page for selling the second sales object on the electronic market; As the link information for transitioning to a content page related to the first sales object, first command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on a screen of the terminal device is placed on the first sales page. A control method comprising:

6. A control method executed by a server device, comprising: generating a first sales page for selling the first object for sale on the electronic marketplace; a providing step of providing the first sales page generated in the generating step to a terminal device of a user who uses the electronic market; In the generating step, embedding, in the first sales page, a first content published on a first external page for introducing the first sales object on a site different from the online market, and arranging link information for transitioning to a content page related to the first sales object; When the content page related to the first sales object is the first external page that publishes the first content embedded in the first sales page, As the link information for transitioning to a content page related to the first sales object, second command information for displaying the first content embedded in the first sales page on a screen of the terminal device without transitioning from the first sales page is placed on the first sales page. A control method comprising:

7. Computer, a generator for generating a first sales page for selling the first sales object on the electronic marketplace; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; The generation unit is embedding, in the first sales page, a first content published on a first external page for introducing the first sales object on a site different from the online market, and arranging link information for transitioning to a content page related to the first sales object; If the content page related to the first sales object is a second external page provided on a site different from the online market, and is a second external page that publishes second content embedded in the second sales page for selling the second sales object in the online market generated by the generation unit, As the link information for transitioning to a content page related to the first sales object, first command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on a screen of the terminal device is placed on the first sales page. A program characterized by:

8. A computer comprising: a generator for generating a first sales page for selling the first sales object on the electronic marketplace; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; The generation unit is embedding, in the first sales page, a first content published on a first external page for introducing the first sales object on a site different from the online market, and arranging link information for transitioning to a content page related to the first sales object; When the content page related to the first sales object is the first external page that publishes the first content embedded in the first sales page, As the link information for transitioning to a content page related to the first sales object, second command information for displaying the first content embedded in the first sales page on a screen of the terminal device without transitioning from the first sales page is placed on the first sales page. A program characterized by:

Images