Advertising device and program

Abstract

To provide an advertisement device, etc. for realizing an efficient advertisement technique.SOLUTION: An advertisement device 3 comprises: display means 301 of transmitting a website posting information on merchandise or service received from a provider terminal of the merchandise or the service and allowing application that a review of the merchandise or the service is submitted to SNS upon receiving provision of the merchandise or the service to a user terminal to be displayed; and acceptance means 302 of accepting the application of review submission via the website.SELECTED DRAWING: Figure 4

Description

[Technical field]

[0001] The present invention relates to an advertising device for advertising products and services, and a program therefor. [Background technology]

[0002] The current method of advertising on SNS (Social Networking Service) was mainly BtoB (Business to Business), in which a company would commission a public relations firm to post commercial videos and advertising articles for its products and services on SNS.

[0003] Patent Document 1 discloses an example of an advertisement distribution system in an SNS, in which the content of advertisements to be presented to a user is determined based on the preferences of other users who have a relationship with the user. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2013-4027 A Summary of the Invention [Problem to be solved by the invention]

[0005] The B2B methods mentioned above require a lot of time and money to advertise products and services, such as creating advertising homepages and landing pages, and SEO (Search Engine Optimization), so there was a demand for advertising methods that could be carried out quickly and efficiently at lower cost.

[0006] In addition, for companies that advertise their own products and services, while they are confident in their products and services, there was a need to know users' honest evaluations of whether or not the products or services are something they would want to use in the first place, and their actual impressions after using them.

[0007] The present invention has been made in consideration of the above problems, and has an object to provide an advertising device and the like for realizing an efficient advertising method. [Means for solving the problem]

[0008] A first invention for solving the above-mentioned problems includes a display means for transmitting to a user terminal and displaying a website that contains information about a product or service received from a provider terminal operated by the provider of the product or service, the website allowing a user to apply to post a review of the product or service on an SNS after receiving the product or service, a receiving means for receiving the application via the website, and a receiving means for receiving from the user terminal a user's account for the SNS on which the review is posted. a notification means for notifying a user terminal of a user who is to submit a review among the users who have made the application that the user is to submit a review; The display means displays a plurality of types of SNS on the website in a selectable manner, and the reception means receives a selection of an SNS to post a review on from the plurality of types of SNS displayed on the website. 、 The account receives the request for the user who has made the application in order to determine whether or not to request a review posting, and the display means displays, on the website, a text of a tag attached when the review is posted, and the display means searches for reviews posted by the user on the SNS using the tag and displays the reviews on the website, and the tag used for the search includes a tag of the name of the website. The advertising device is characterized by the above.

[0009] In the present invention, instead of the BtoB advertising method described above, a user who applied to post a review on a website actually uses a product or service and posts their impressions on an SNS. This allows general consumers to know the impressions of the user when they search for the product or service, which leads to the promotion of the product or service. The provider of the product or service only needs to transmit the information of the product or service to be posted on the website, so that it can advertise the product or service quickly and efficiently at low cost. In addition, the application status allows the provider to know whether the company's product or service is something the user wants to use in the first place, and the user's honest evaluation of the actual impressions after use. On the other hand, it is also preferable for the user to have an opportunity to use new products and services.

[0010] Also,The tags you add to posts on SNS are important search keys that allow general consumers to see your posts. , this By displaying the tag as text on the website, it becomes easier to tag a post by copying and pasting it onto a social networking site.

[0011] Also, By displaying search results for reviews on social media using the above tags on the website, all reviews for the product or service can be aggregated and viewed on the website.

[0012] It is preferable that the advertising device receives the tag from the provider terminal as information about the product or service. The tags can be set by a provider of goods or services and can be desirable to that provider.

[0013] Also, In the present invention, rather than requesting all users who have applied to post reviews, more efficient advertising is possible by determining which users will be asked to post reviews based on user information and SNS usage.

[0014] Also, In light of the user's SNS usage status, etc., which SNS a user posts a review on is an important concern for system administrators and product and service providers. Therefore, in the present invention, the user is allowed to select which SNS to post a review on, and this is 、 This can be used to determine which users to request to post reviews.

[0015] A second invention is a computer system including a display means for transmitting to a user terminal a website containing information about a product or service received from a provider terminal operated by the provider of the product or service, the website allowing a user to apply to post a review of the product or service on an SNS after receiving the product or service, and displaying the website, a receiving means for receiving the application via the website, and a receiving means for receiving from the user terminal a user's account for the SNS on which the review is posted; a notification means for notifying a user terminal of a user who is to submit a review among the users who have made the application that the user is to submit a review; The display means displays a plurality of types of SNS on the website in a selectable manner, and the reception means receives a selection of an SNS to post a review on from the plurality of types of SNS displayed on the website. The account receives the request for the user who has made the application in order to determine whether or not to request a review posting, the display means displays, on the website, a text of a tag attached when the review is posted, the display means searches for reviews posted by the user on the SNS using the tag and displays the reviews on the website, and the tag used for the search includes a tag of the name of the website. This is a program that functions as an advertising device. Effect of the Invention

[0016] According to the present invention, it is possible to provide an advertising device or the like for realizing an efficient advertising method. [Brief description of the drawings]

[0017] [Figure 1] FIG. 1 shows an advertising system 1. [Diagram 2] FIG. 2 is a diagram showing a hardware configuration of an advertising device 3. [Diagram 3] FIG. 2 shows a hardware configuration of a user terminal 5. [Figure 4] FIG. 2 is a block diagram showing functions of the advertising device 3. [Diagram 5] 4 is a flowchart showing a process executed by the advertising device 3. [Figure 6] Examples of each page on the website. [Figure 7] Example of a review viewing page. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0018] Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

[0019] (1. Advertising System 1) 1 is a diagram showing an advertising system 1 having an advertising device 3 according to an embodiment of the present invention. The advertising system 1 advertises the product P by having a user C actually use the product P and post a review of the product P on an SNS, and is configured by connecting the advertising device 3, a user terminal 5, and a provider terminal 7 via a network so as to be able to communicate with each other.

[0020] The advertising device 3 is a terminal of a system administrator B that executes various processes in the advertising system 1, and is, for example, a server. Fig. 2 is a diagram showing a hardware configuration of the advertising device 3. The advertising device 3 can be realized by a computer configured by connecting a control unit 31, a storage unit 32, a communication unit 33, etc. via a bus or the like. However, the advertising device 3 is not limited to this and can have various configurations, and can also be realized by a plurality of computers.

[0021] The control unit 31 is composed of a CPU, a ROM, a RAM, etc. The CPU calls up a program related to the processing of the advertising device 3 stored in a storage medium such as the storage unit 32 or the ROM into a work area on the RAM and executes it. The ROM is a non-volatile memory, and permanently stores programs such as a boot program and a BIOS, data, etc. The RAM is a volatile memory, and temporarily stores programs and data loaded from the storage unit 32 or the ROM, etc., and has a work area used by the control unit 31 to perform various processes.

[0022] The storage unit 32 is a hard disk drive, a solid state drive, a flash memory, or the like, and stores a program executed by the advertising device 3 in a process described later, data necessary for executing the program, an OS, etc. These programs and data are read and executed by the control unit 31 as necessary.

[0023] The communication unit 33 is a communication interface that mediates communication via a network, and performs communication with the user terminal 5, the provider terminal 7, and the like.

[0024] The user terminal 5 is a terminal owned by the user C. As the user terminal 5, for example, a personal computer, a smartphone, a tablet terminal, or other portable terminal may be used.

[0025] Fig. 3 is a diagram showing a hardware configuration of the user terminal 5. As shown in Fig. 3, the user terminal 5 is configured by connecting a control unit 51, a storage unit 52, a display unit 53, an input unit 54, a communication unit 55, etc. via a bus or the like. However, the user terminal 5 is not limited to this and can have various configurations.

[0026] The control unit 51, the storage unit 52, and the communication unit 55 are substantially similar to the control unit 31, the storage unit 32, and the communication unit 33 described above.

[0027] The display unit 53 is a display device such as a liquid crystal panel, and the input unit 54 is an input device such as a keyboard or a mouse, or a touch panel or the like attached to the liquid crystal panel.

[0028] The provider terminal 7 is a terminal of a product provider A who provides a product P, and can be realized by a general-purpose computer equipped with a control unit, a storage unit, a communication unit, etc. However, it is not limited to this and can have various appropriate configurations.

[0029] (2. Functions of advertising device 3) 4 is a block diagram showing functions of the advertising device 3. The advertising device 3 includes a display unit 301, a receiving unit 302, a notification unit 303, and the like.

[0030] The display means 301 is a means for transmitting a website for review application to the user terminal 5 via the control unit 31 of the advertising device 3 through the communication unit 33, and displaying the website on the display unit 53 of the user terminal 5. On this website, various information about the product P is displayed, and it is possible to apply to post a review of the product P on an SNS after receiving the product P, as will be described in detail later.

[0031] The accepting unit 302 is a unit in which the control unit 31 of the advertising device 3 accepts an application for posting a review from the user terminal 5 via the website.

[0032] The notification means 303 is a means for notifying the user terminal 5 of the user C who is requesting the review posting, among the users C who have applied to post a review, of the review request via the communication unit 33 by the control unit 31 of the advertising device 3.

[0033] (3. Processing of advertising device 3) Next, a process (advertising method) executed by the advertising device 3 of the present embodiment will be described. Fig. 5 is a flowchart showing the process executed by the advertising device 3, and each step in the figure is executed by the control unit 31 of the advertising device 3 controlling each unit of the advertising device 3.

[0034] In this embodiment, first, the provider terminal 7 of the product provider A who is the advertiser transmits information about the product P (hereinafter, referred to as product information) to the advertising device 3. The advertising device 3 receives the product information from the provider terminal 7 (S1) and registers it in the storage unit 32 (S2). The product information will be described later. In this embodiment, together with transmitting the product information, the product provider A also sends the product P to be provided to the user C by mail or the like to the system administrator B. In this manner, in this embodiment, the product information is registered from one or more product providers A.

[0035] The advertising device 3 uses the product information received in S1 in response to an operation by the system administrator B, and creates a website for review requests that lists the product information (S3). Note that "creating a website" includes updating the website.

[0036] Meanwhile, user C accesses the website by operating his / her own user terminal 5. In response to the user's access, the advertising device 3 transmits the website to the user terminal 5 and causes each page of the website to be displayed on the display unit 53 (S4).

[0037] Figure 6 is a diagram showing an outline of each page of the website. As shown in Figure 6(a), the top page of the website displays an image 101 and a name 102 of one or more products P for which requests for review posting are being accepted.

[0038] 6(a), reference numerals 120 and 121 respectively denote a login button for logging in and a new registration button for user registration. In this embodiment, it is assumed that a user C operates the user terminal 5 to select the new registration button 121, inputs user information such as a user name, a password, an email address, and gender on a registration screen (not shown) that is subsequently displayed, and transmits the user information from the user terminal 5 to the advertising device 3, thereby performing user registration in advance.

[0039] User C operates user terminal 5 to select login button 120, then logs in by entering his / her username and password on the login screen (not shown) that is then displayed, and then selects product P for which he / she wishes to post a review, for example, by using image 101 on the top page.

[0040] Then, the website of this embodiment transitions to a review application page shown in Fig. 6(b) (S5; review application page). In addition to the image 101 and name 102 of the selected product P, the review application page displays an SNS selection button 103, a review application button 104, and a recruitment guideline 105. Furthermore, by scrolling the screen, the review application page displays an explanation 106 on how to post a review, tags 107, a product description 108, a product video 109, a product URL 110, and the like, as shown in Figs. 6(c) and 6(d).

[0041] The SNS selection button 103 displays a selectable SNS platform (such as Instagram (registered trademark), Twitter (registered trademark), YouTube (registered trademark), etc.) on which a review can be posted.

[0042] The review submission button 104 is a button for submitting a review.

[0043] The collection requirements 105 are texts that explain the collection requirements for review submissions. Examples of the collection requirements 105 include, but are not limited to, the application period, the date of announcement of winners, the delivery date of the product, the start date for review submissions, the number of people being collected, and the like.

[0044] The review posting method explanation 106 is text that explains how to post a review. In this embodiment, a condition for posting a review is that a predetermined tag is added when posting a review to the SNS.

[0045] Tag 107 is a text display of the above tag, and a user can easily add a tag when posting a review by copying and pasting the displayed tag 107. The contents of the tag include, but are not limited to, the name of product P, the type of product P (e.g., "headphones", "wireless headphones"), the name of the advertiser (product provider A), and the name of this website.

[0046] The product description 108 is a text that explains the product P.

[0047] The product video 109 is a promotional video created for the product P.

[0048] Product URL 110 is the address of a promotional website created for product P.

[0049] The product information that the advertising device 3 receives from the provider terminal 7 in S1 includes an image 101 of the product P, a name 102, a recruitment outline 105, a tag 107 that the product provider A desires, a product description 108, a product video 109 (a video file or a link to a video site), and a product URL 110. However, the information is not limited to these.

[0050] User C operates the user terminal 5, selects an SNS platform for posting a review using the SNS selection button 103, and then selects a review submission button 104. The advertising device 3 receives the selected SNS platform and a request to submit a review from the user terminal 5, and thereby accepts the selection of the SNS platform and the request to submit a review (S6, S7).

[0051] In this embodiment, selection of the review application button 104 transitions to an application screen (not shown), where additional user information such as an SNS account and a user address is input on the application screen, and this information is also transmitted from the user terminal 5 to the advertising device 3 when applying. However, this information may be input and transmitted as user information at the time of new registration.

[0052] The user information of User C who applied to post a review is shared between System Administrator B and Product Provider A, and Product Provider A can learn the application status (such as the number of users who applied) for Product P. Product Provider A or System Administrator B considers the user information and the usage status of SNS, for example, the number of posts and followers on the SNS selected above, the number of "likes," and so on, and decides whether or not to request User C who applied to post a review.

[0053] In response to an operation by the system administrator B, the advertising device 3 notifies the user terminal 5 of the user C who is requesting the review posting of the review request (S8), and the user C receives the notification at the user terminal 5. The method of notification is not particularly limited, and the notification may be sent to the email address of the user C or sent as a direct message to the SNS account of the user C.

[0054] A user C who requests to post a review of a product P is provided with the product P by mail or the like sent by a system administrator B. The product P may also be sent by mail or the like from a product provider A. The user C uses the provided product P and posts his / her impressions, etc. on the SNS. As described above, reviews are posted with a tag 107 attached, and general consumers can view the user's posts by searching for the tag 107 on the SNS or a search site, which leads to promotion of the product P.

[0055] Reviews posted on the SNS can also be viewed on this website. In this case, user C scrolls the homepage of the website to display images 101, names 102, etc. of one or more products P for which reviews can be viewed, as shown in FIG. 7(a) by way of example. User C operates user terminal 5 to select a product P for which reviews are to be viewed from among these products P, using images 101, etc. Then, the website of this embodiment transitions to a review viewing page shown in FIG. 7(b) (S5; review viewing page).

[0056] This review browsing page is provided with a display area 200 that displays reviews posted on the SNS, in addition to the image 101 and name 102 of the selected product P. The advertising device 3 searches for reviews 201 posted on the SNS using a tag 107 of the name of the selected product P, a tag 107 of the name of the website, or the like (S9), transmits the search results to the user terminal 5, and displays them in the order of posting in the display area 200 (S10). The user C can browse these reviews 201 by scrolling within the display area 200, for example.

[0057] As described above, in this embodiment, instead of the BtoB advertising method described above, the user C who applied to post a review on a website actually uses the product P and posts his / her impressions on the SNS. This allows general consumers to know the impressions of the users when they search for the product P, which leads to advertising the product P. The product provider A only needs to transmit the product information to be posted on the website, so that it is possible to advertise the product P quickly and efficiently at lower cost. In addition, the application status allows the user to know whether the company's product P is something the user wants to use in the first place, and the user C's candid evaluation of the actual impressions after use. On the other hand, it is also preferable for the user C to have a new opportunity to use the product P.

[0058] The tag 107 added when posting to the SNS is an important search key for making the post visible to general consumers. Therefore, a predetermined tag 107 is added when posting, and the tag 107 is displayed as text on the review application page of the website, making it easy to copy and paste this when posting to the SNS and add the tag 107. The tag 107 is set by product provider A and can be anything that is desirable for the provider.

[0059] Furthermore, in this embodiment, by displaying the search results of the reviews 201 on the SNS based on the tag 107 on the review viewing page of the website, all the reviews 201 about the product P can be aggregated and viewed on the website.

[0060] Furthermore, in this embodiment, rather than requesting all users C who have applied to post reviews, more efficient advertising is possible by determining which users C will be asked to post reviews by taking into consideration their user information and SNS usage.

[0061] Here, which SNS user C will post a review to is an important concern for system administrator B and product provider A in light of user C's SNS usage etc. In this embodiment, user C is allowed to select which SNS to post a review to, and this can be used to determine the user to be requested to post a review.

[0062] However, the present invention is not limited to the above embodiment. For example, in the present embodiment, an example of advertising the product P has been described, but the present embodiment can be applied as it is to a system for advertising a service instead of the product P, and the website may post information about the service to be advertised similar to the above-mentioned product information. In this case, the system administrator B can send a coupon (a service voucher) for providing the service to the user C who requests the user C to post a review of the service by mail or the like, or can send an electronic coupon from the advertising device 3 to the user terminal 5.

[0063] The structure of the website is also not particularly limited. For example, a bulletin board may be provided on the review application page of the website, so that comments about impressions and thoughts on products and services can be directly accepted and the comments can be displayed on the review application page of the website.

[0064] Although the preferred embodiment of the present invention has been described above with reference to the accompanying drawings, the present invention is not limited to the above examples. It is clear that a person skilled in the art can come up with various modified or altered examples within the scope of the technical ideas disclosed in this application, and it is understood that these also naturally belong to the technical scope of the present invention. [Explanation of symbols]

[0065] 1: Advertising system 3: Advertising device 5: User terminal 7: Provider terminal 301:Display means 302: Reception method 303: Notification means

Claims

1. a display means for transmitting to a user terminal a website that contains information about a product or service, the website being received from a provider terminal operated by the provider of the product or service, and allowing a user to apply to post a review of the product or service on an SNS after receiving the product or service, and for displaying the website; an acceptance means for accepting the application via the website; A receiving means for receiving a user's account from a user terminal regarding an SNS for posting reviews; a notification means for notifying a user terminal of a user who is to submit a review among the users who have made the application that the user is to submit a review; having the display means displays a plurality of types of SNS on the website in a selectable manner; The receiving means receives a selection of an SNS to post a review on from among a plurality of SNSs displayed on the website; The account receives the request for a user who has applied to determine whether or not to request a review submission, the display means displays, on the website, a text of a tag to be added when a review is posted; the display means searches for reviews posted by users on the SNS using the tag and displays the reviews on the website; 2. An advertising device, wherein the tags used in a search include a tag of a name of the website.

2. 2. The advertising device according to claim 1, wherein the tag is received from the provider terminal as information about the product or service.

3. Computer, a display means for transmitting to a user terminal a website that contains information about a product or service, the website being received from a provider terminal operated by the provider of the product or service, and allowing a user to apply to post a review of the product or service on an SNS after receiving the product or service, and for displaying the website; an acceptance means for accepting the application via the website; A receiving means for receiving a user's account from a user terminal regarding an SNS for posting reviews; a notification means for notifying a user terminal of a user who is to submit a review among the users who have made the application that the user is to submit a review; having the display means displays a plurality of types of SNS on the website in a selectable manner; The receiving means receives a selection of an SNS to post a review on from among a plurality of SNSs displayed on the website; The account receives the request for a user who has applied to determine whether or not to request a review submission; the display means displays, on the website, a text of a tag to be added when a review is posted; the display means searches for reviews posted by users on the SNS using the tag and displays the reviews on the website; A program for functioning as an advertising device, wherein the tag used in the search includes a tag of the name of the website.

Images