Information processing system, information processing method, and program

Abstract

To provide a user with a more user-friendly content selection environment. [Solution] A content information acquisition unit 100 acquires content information transmitted from a distribution management server 4 via a communication unit 19. A receiving device information acquisition unit 102 acquires receiving device information transmitted from a receiving device 3 via the communication unit 19. A receiving device information analysis unit 104 analyzes the receiving device information acquired by the receiving device information acquisition unit 102. A display mode determination unit 106 determines the mode of a display screen to be presented to a target user based on the analysis results of the receiving device information analysis unit 104. A display information management unit 108 transmits display information required for displaying a display screen in the mode of the display screen determined by the display mode determination unit 106 on a display unit (not shown) of the receiving device 3 to the receiving device 3 or the distribution management server 4.

Description

[Technical Field]

[0001] The present disclosure relates to an information processing system, an information processing method, and a program. [Background technology]

[0002] In devices that display content, such as televisions, it is important to decide what mode to display images in. For example, Patent Document 1 discloses a technology that changes the mode of presenting content depending on the relevance of the preferences of a user and other users. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 5194198 Summary of the Invention [Problem to be solved by the invention]

[0004] However, many of the conventional technologies, including the above-mentioned Patent Document 1, simply change the order in which content is recommended based on the user's viewing history, etc. In other words, it is unclear whether the user interface (hereinafter referred to as "UI") presented on a television or the like is truly user-friendly.

[0005] The present disclosure has been made in light of such circumstances, and aims to provide a content selection environment that is easier for users to use.

[0006] In order to achieve the above object, an information processing system according to an embodiment of the present disclosure includes: an acquisition unit that acquires receiving device information relating to input operations on the broadcast receiving device or the history of the broadcast receiving device; a determination unit that determines a mode or a candidate mode of display information to be displayed on the broadcast receiving device in accordance with the receiving device information acquired by the acquisition unit; The information processing system includes:

[0007] An information processing method and a program according to an embodiment of the present disclosure are also provided as an information processing method or a program corresponding to an information processing system according to an embodiment of the present disclosure. [Effects of the Invention]

[0008] According to the present disclosure, it is possible to provide a content selection environment that is easier for users to use. [Brief explanation of the drawings]

[0009] [Figure 1] FIG. 1 is a diagram illustrating an example of a configuration of an information processing system according to an embodiment of the present disclosure. [Figure 2] FIG. 2 is a diagram illustrating an example of a hardware configuration of an analysis server that configures the information processing system according to an embodiment of the present disclosure. [Figure 3] FIG. 2 is a diagram illustrating an example of a functional configuration of an analysis server and the like that constitutes an information processing system according to an embodiment of the present disclosure. [Figure 4] FIG. 10 is a diagram illustrating an example of an image displayed on a receiving device configuring an information processing system according to an embodiment of the present disclosure. [Figure 5] 5 is a diagram showing an example of an image displayed on a receiving device configuring an information processing system according to an embodiment of the present disclosure, and is a diagram showing an example different from the example of FIG. 4. FIG. [Figure 6] FIG. 6 is a diagram showing an example of an image displayed on a receiving device configuring an information processing system according to an embodiment of the present disclosure, and is a diagram showing an example different from the examples of FIGS. 4 and 5. [Figure 7] FIG. 7 is a diagram showing an example of an image displayed on a receiving device constituting an information processing system according to an embodiment of the present disclosure, and is a diagram showing an example different from the examples of FIGS. 4 to 6. [Figure 8] FIG. 10 is a diagram illustrating an example of an information analysis method for an information processing system according to an embodiment of the present disclosure. [Figure 9]9 is a diagram showing an example of a method for analyzing information in the information processing system according to an embodiment of the present disclosure, and is a diagram showing an example different from the example of FIG. 8. FIG. [Figure 10] 10 is a flowchart illustrating an example of a flow of a process executed by an analysis server included in the information processing system according to an embodiment of the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0010] [Embodiment] FIG. 1 is a diagram illustrating an example of the configuration of an information processing system according to an embodiment of the present disclosure (hereinafter referred to as "this system").

[0011] As shown in FIG. 1, the system includes, for example, an analysis server 1, a broadcasting device 2, a receiving device 3, a distribution management server 4, and a tallying server 5. The analysis server 1, the broadcasting device 2, the receiving device 3, the distribution management server 4, and the tallying server 5 are connected via a predetermined network such as the Internet. However, the network is not a required component, and other technologies such as Near Field Communication (NFC), Bluetooth (registered trademark), or a Local Area Network (LAN) may also be used. In the following description, the term "content" includes various types of content such as television programs, Internet programs, and various advertisements.

[0012] The analysis server 1 is an information processing device managed by an administrator of the system. The analysis server 1 is configured, for example, as a general-purpose PC (Personal Computer). The analysis server 1 executes, for example, various processes related to the services provided by the system.

[0013] The broadcasting device 2 is a platform managed by a business operator that broadcasts various types of television or IP (Internet Protocol) broadcasts. The broadcasting device 2 transmits information about programs that will be broadcast as television or IP broadcasts. The broadcasting device 2 also transmits information about various content (hereinafter referred to as "content information") about programs that will be broadcast as television or IP broadcasts to the distribution management server 4. Here, television broadcasting refers to a method of broadcasting moving images, audio, and the like using a television communication system, and can mainly be a broadcast system. IP broadcasting is a method of broadcasting video and audio over a network such as the Internet using unicast or multicast. In IP broadcasting, content is usually distributed in association with user ID information, making it particularly easy to manage user viewing history and usage status of other network-related services.

[0014] The receiving device 3 is a receiving device used by a user to watch a broadcast. The receiving device 3 is configured, for example, with a TV receiver equipped with a network function. The receiving device 3, for example, acquires information relating to the user's viewing status (hereinafter referred to as "viewing information") and transmits the information to the tallying server 5. The viewing information is managed by the tallying server 5. The receiving device 3 also transmits to the analysis server 1 input information to the receiving device 3 and information relating to various histories in the receiving device 3 (collectively referred to as "receiving device information").

[0015] The distribution management server 4 is an information processing device used to manage information related to various contents broadcast by the broadcasting device 2. The distribution management server 4, for example, acquires content information transmitted from the broadcasting device 2 and transmits the information to the analysis server 1 and the receiving device 3. The content information may include, for example, the name of the content broadcast by the broadcasting device 2, an overview of the content (e.g., performers, year of production, country of production, producer, etc.), type of content (hereinafter also referred to as "genre"), identifier, broadcast time of the content (start time, end time), channel information, viewing period (e.g., limited time distribution, etc.), viewing attributes (e.g., viewing not permitted for those under 15 years of age, etc.), program guide, list of content, thumbnail, information regarding charges including amount, rights information, viewing area, etc.

[0016] The tallying server 5 is an information processing device used to tally various information related to users' viewing status. For example, the tallying server 5 acquires viewing information transmitted from the receiving device 3 and transmits the information to the analysis server 1 and the broadcasting device 2. The viewing information may include, for example, information such as the content viewed by the user, its name, identifier, genre, channel information, distribution platform information, viewing position, viewing date and time, viewing time, viewing speed (normal speed, 1.5x speed, etc.), user identifier, and user attributes (demographics, hobbies and tastes, preference information regarding content set by the user themselves).

[0017] FIG. 2 is a diagram illustrating an example of a hardware configuration of an analysis server constituting an information processing system according to an embodiment of the present disclosure.

[0018] As shown in Figure 2, the analysis server 1 includes a control unit 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a bus 14, an input / output interface 15, an output unit 16, an input unit 17, a memory unit 18, a communication unit 19, and a drive 20.

[0019] The control unit 11 is configured by a microcomputer including a CPU, a GPU, a semiconductor memory, etc. The control unit 11 executes various processes according to a program recorded in a ROM 12 or a program loaded from a storage unit 18 to a RAM 13. The RAM 13 also stores information necessary for the control unit 11 to execute various processes as needed.

[0020] The control unit 11, ROM 12, and RAM 13 are connected to one another via a bus 14. An input / output interface 15 is also connected to this bus 14. An output unit 16, an input unit 17, a memory unit 18, a communication unit 19, and a drive 20 are connected to the input / output interface 15.

[0021] The output unit 16 is configured with various displays, speakers, etc. The output unit 16 outputs various images, sounds, etc.

[0022] The input unit 17 is configured by, for example, a keyboard, a mouse, etc. The input unit 17 accepts input of various information.

[0023] The storage unit 18 is configured with a hard disk drive (HDD), a solid state drive (SSD), etc., and stores various types of information. The storage unit 18 stores various programs and the like related to the provision of this service.

[0024] The communication unit 19 controls mutual communications with other hardware and the like via a network N including the Internet.

[0025] The drive 20 is provided as needed. Removable media 31, such as a magnetic disk, optical disk, magneto-optical disk, or semiconductor memory, is appropriately attached to the drive 20. Programs for executing various processes are stored in the removable media 31. The programs read from the removable media 31 by the drive 20 are installed in the storage unit 18 as needed. Furthermore, the removable medium 31 can also store various types of information stored in the storage unit 18 in the same manner as the storage unit 18.

[0026] The hardware configurations of the broadcasting device 2, receiving device 3, distribution management server 4, and tallying server 5 can all be basically the same as the hardware configuration of the analysis server 1, so a description thereof will be omitted here. However, for example, when the broadcasting device 2 broadcasts television broadcasts, the broadcasting device 2 may have a communication unit or the like that has a function for modulating various signals. Also, when the receiving device 3 receives television broadcasts, the receiving device 3 may have a function for demodulating various signals. Also, various pieces of hardware (particularly the broadcasting device 2 and the receiving device 3) may have a function such as encryption.

[0027] FIG. 3 is a diagram illustrating an example of a functional configuration of an analysis server and the like that constitutes an information processing system according to an embodiment of the present disclosure. As shown in Figure 3, the control unit 11 of the analysis server 1 functions as a content information acquisition unit 100, a receiving device information acquisition unit 102, a receiving device information analysis unit 104, a display mode determination unit 106, and a display information management unit 108 by executing various programs, etc.

[0028] The content information acquisition unit 100 acquires the content information transmitted from the distribution management server 4 via the communication unit 19 .

[0029] The receiving device information acquisition unit 102 acquires receiving device information relating to input operations of the broadcast receiving device or the history of the broadcast receiving device. Specifically, the receiving device information acquisition unit 102 acquires the receiving device information transmitted from the receiving device 3 via the communication unit 19. Specifically, the receiving device information may include, for example, the following information: The receiving device information may include, for example, "Seq. No.", "Time", "Key Type", "Destination Focus ID", "User ID", "Unit No.", etc., which are information related to input operations of a device (such as a remote control) that can remotely operate the receiving device 3. "Seq. No" is a consecutive sequence number that is uniquely assigned to the operation log of the receiving device 3 or the internal processing log of the receiving device 3. "Time" is the time or duration at which the focus movement occurred. "Key type" is the identifier of the pressed button on the remote control. The "destination focus ID" is an ID that uniquely identifies the object to which the focus has moved on the display screen of the receiving device 3. A "user ID" is an ID that uniquely identifies a user. The user ID may be linked to information about the user's attributes and hobbies and preferences. The "unit number" is an ID that uniquely identifies each receiving device 3. Furthermore, for example, the receiving device information may include information regarding the history of the broadcast receiving device, such as "layout pattern," "screen ID," "focus display time," "operating mode," "source focus ID," "destination focus ID," "screen display time," and "unit number." The "layout pattern" is an identifier that identifies a pattern of the display mode (layout) of the display screen. The "screen ID" is an identifier assigned to various display screens such as the top page, local page, other local page, search page, and content display page. The "focus display time" is the time or time when the focus starts to light up and the time or time when the focus stops lighting up when a focus movement occurs. The "operation mode" is the type of the operation environment of the receiving device 3, such as a test mode, a verification mode, or an application environment. The "source focus ID" is an ID that uniquely identifies an object before the focus (selection state) on the display screen of the receiving device 3 is moved. The "destination focus ID" is as described above. The "screen display time" is the time or duration when a new screen starts to be displayed when a screen switching operation is performed, or the time or duration when the display is normally completed. "Unit No." is as described above. The receiving device information acquisition unit 102 can acquire such information as receiving device information, for example. Note that the input information related to the operating device (so-called remote control) of the receiving device 3 and the information related to the operation log of the receiving device 3 itself may both be acquired by the receiving device 3 and transmitted separately, or may be compiled by the receiving device 3 and transmitted as information such as a list or table. Furthermore, the operating device (so-called remote control) of the receiving device 3 may transmit various pieces of information directly to the aggregation server 5 or the like without going through the receiving device 3.

[0030] The receiving device information analysis unit 104 analyzes the receiving device information acquired by the receiving device information acquisition unit 102 .

[0031] The display mode determination unit 106 determines the mode of display information to be displayed on the broadcast receiving device according to the receiving device information acquired by the acquisition unit. Specifically, the display mode determination unit 106 determines the mode of the display screen to be presented to the target user based on the analysis results of the receiving device information analysis unit 104. Note that the method of analyzing the receiving device information in this system and determining the display mode based on the analysis results will be described with reference to several specific examples with reference to Figures 4 to 9.

[0032] The display information management unit 108 executes a process of displaying the display information on the broadcast receiving device in the format determined by the determination unit 106. Specifically, the display information management unit 108 transmits to the receiving device 3 or the distribution management server 4 various pieces of information (hereinafter referred to as "display information") required for displaying the display screen on a display unit (not shown) of the receiving device 3 in the format determined by the display format determination unit 106.

[0033] Next, an example of a display screen displayed on the receiving device 3 will be described with reference to Fig. 4 to Fig. 7. Fig. 4 to Fig. 7 are all diagrams showing an example of an image displayed on a receiving device constituting an information processing system according to an embodiment of the present disclosure.

[0034] In the example of FIG. 4, selection items such as "Sports," "Music," "Movies," "Anime," "Drama," "Variety," and "Other" (hereinafter referred to as "genre tabs") are displayed at the top of the screen. Also, in the example of FIG. 4, display items such as "New Content" and "Ranking" (hereinafter referred to as "display categories") are displayed from the center to the bottom of the screen (below the genre tabs), and multiple specific contents corresponding to each display category are displayed. Note that in the example of FIG. 4, the "Anime" genre tab is selected, and as new content, newly released content of popular anime and top-ranked content of anime with a high number of views are preferentially displayed on the display screen. Here, "Sports," "Music," "Movies," "Anime," "Drama," "Variety," and "Other" all refer to content genres, and each piece of content is categorized according to its content.

[0035] In contrast, in the example of Figure 5, selection items such as "Home," "Search," "Genre," and "Program Guide" (hereinafter referred to as "basic tabs") are displayed on the left side of the screen, and among these, genre tabs such as "Sports," "Music," "Movies," "Anime," "Drama," "Variety," and "Other" are displayed as selection items for "Genre." Here, "Home" is a selection item that displays the top page of this system. "Search" is a selection item that displays a search page for searching for content, for example. "Genre" is a selection item that displays genre tabs for selecting the genre of content. "Program Guide" is a selection item that displays the program guide for content.

[0036] In the example of Figure 6, genre tabs such as "Sports," "Music," "Movies," "Anime," "Drama," "Variety," and "Other" are displayed at the top of the screen, while basic tabs such as "Home," "Search," "Genre," and "Program Guide" are displayed on the left side of the screen, along with genre tabs such as "Sports," "Music," "Movies," "Anime," "Drama," "Variety," and "Other." 4 to 6 show examples in which the display position and display mode of the genre tab are different. As such, there is a great deal of freedom in the display screen mode, even just in the display position and operation mode of the genre tab and basic tab (how to process and switch the display screen when each tab is selected, etc.), and this system can change the display position and operation mode of the genre tab and basic tab by, for example, analyzing receiving device information, and can determine and present a display screen mode that is more suitable for the user.

[0037] Next, the display categories on the display screen will be described with reference to Fig. 7. In the example of Fig. 7, genre tabs such as "Sports," "Music," "Movies," "Anime," "Drama," "Variety," and "Other" are displayed at the top of the screen, as in the example of Fig. 4, and basic tabs such as "Home," "Search," "Genre," and "Program Guide" are displayed at the left side of the screen, as in the example of Fig. 5. In the example of Fig. 7, display categories (items) such as "New Content," "Ending Distribution Soon," "Currently Broadcasting," and "Rankings" are displayed in order, and content appropriate for each display category is displayed. In this way, this system can change not only the display mode of the various tabs described above, but also the type and order of display categories actually displayed on the content screen.

[0038] Next, a specific method for analyzing receiving device information and a method for using the analysis results in this system will be described with reference to Figures 8 and 9. Figures 8 and 9 are both diagrams showing an example of a method for analyzing information in an information processing system according to an embodiment of the present disclosure. In the example of Figure 8, information on the time spent on content selection screens for each attribute is compiled. Specifically, in the example of Figure 8, the distribution of the percentage of time spent on six types of display screens - "TOP page," "Area-specific page," "Ranking page," "Service-specific page," "Program guide page," and "Content details page" - is compiled for each attribute, such as gender, age, and area (region). This system analyzes the frequency of use of each such screen, and can analyze and utilize the information to determine which screens are frequently used and which screens have room for improvement.

[0039] For example, if statistical analysis reveals variations in usage patterns based on gender or age, some users may find the display screen difficult to use. Based on the results of such analysis, the system can improve frequently used display screens to encourage further use, or improve less frequently used display screens to encourage new use. The system can also perform more detailed analysis, such as by creating display screen patterns or user geographic groups, to determine whether usage frequency is increasing or whether improvements are necessary. The system can also change the display mode of each screen to better suit users by analyzing the objects that are the target of focus shifts on each screen and the number of focus shifts.

[0040] In the example of Fig. 9, the average values of "stay time until first content selection", "number of focus shifts until first content selection", "number of content selections", and "number of played contents" are displayed for each of the display screens of the "TOP page", "area page", "program guide page", and "content details page". Note that in the example of Fig. 9, X in "number of focus shifts until first content selection" indicates, for example, the number of horizontal focus shifts, and Y indicates the number of vertical focus shifts. 9 shows that, for example, on the "TOP page," the average visit time was 60 seconds, the average number of focus changes was 40, the average number of content selections was 4.2, and the average number of content playbacks was 2.0. Similarly, the analysis results of receiving device information are summarized for each of the "Area Page," "Program Guide Page," and "Content Detail Page." The results show that, for example, the "Top Page" shows a longer stay time and a higher number of focus shifts compared to other display screens. Accordingly, the number of content selections was 4.2. Despite this, however, the number of content items played was only 2.0. This is significantly lower than the rate at which selected content items were actually played on other pages. Based on these analysis results, the system determines that, for example, on the "Top Page," users often have difficulty selecting content, resulting in a relatively low number of content items actually played. The system can then recommend changing the display screen for the "Top Page." Furthermore, in the example of Figure 9, the average number of content items played was 2.0 for the "Top Page," 1.2 for the "Area Page," 0.5 for the "Program Guide Page," and 1.6 for the "Content Detail Page." Based on these analysis results, it can also recommend changing the display screen for the program guide page with the lowest content playback rate.

[0041] In this way, the present system can also consider whether or not a display screen needs to be changed and consider specific areas of the display screen that need to be changed, for example, based on the results of statistically analyzing receiving device information, etc. In other words, the present system can analyze and determine a more user-friendly display screen to be displayed on a display medium such as a television, based on information such as input operation history.

[0042] To summarize the above, one of the features of this system is that it acquires the history of input operations by users when various input operation screens (including UI and demo screens) are presented, and analyzes the percentage of screen transitions by attribute, the continuity of input operations, the time required to check the screen, etc. By performing this kind of analysis, this system can estimate the ease of use for the target user, and can also change the screen layout as desired based on that analysis.

[0043] FIG. 10 is a flowchart showing an example of the flow of various processes executed by the analysis server constituting the information processing system according to an embodiment of the present disclosure. In step S1, the content information acquisition unit 100 acquires the content information transmitted from the distribution management server 4 via the communication unit 19.

[0044] In step S2, the receiving device information acquisition unit 102 acquires the receiving device information transmitted from the receiving device 3 via the communication unit 19.

[0045] In step S3, the receiving device information analysis unit 104 analyzes the receiving device information acquired by the receiving device information acquisition unit .

[0046] In step S4, the display mode determination unit 106 determines the mode of the display screen to be presented to the target user based on the result of the analysis by the receiving device information analysis unit 104.

[0047] In step S5, the display information management unit 108 transmits display information required to display the display screen in the display screen format determined by the display format determination unit 106 on a display unit (not shown) of the receiving device 3 to the receiving device 3 or the distribution management server 4. This completes the various processes executed by the analysis server 1.

[0048] The above describes one embodiment of the present disclosure, but the present disclosure is not limited to the above-described embodiment, and modifications and improvements within the scope of achieving the object of the present disclosure are included in the present disclosure.

[0049] [Other embodiments] In the above embodiment, the genres (genre tabs) of the system are described as "sports," "music," "movies," "animation," "drama," "variety shows," and "other," but are not limited thereto. The genres (genre tabs) of the system may be any genre (genre tab), such as "baseball," "soccer," "special effects," and "news."

[0050] In the above embodiment, the basic functions (basic tabs) of the system are described as "Home," "Search," "Genre," and "Program Guide," but are not limited thereto. The system may also employ any basic functions (basic tabs), such as a service function that displays link pages to other application services, a favorites function that displays links to favorite content, etc.

[0051] In the above embodiment, the categories of the system are described as "New Content," "End of Distribution Soon," "Currently Broadcasting," and "Ranking," but are not limited thereto. The system may also adopt any category, such as "Live," "Upcoming Schedule," etc.

[0052] In the above embodiment, the system is described as displaying categories vertically and specific content horizontally, but this is not limited thereto. The system may also display categories horizontally and specific content vertically.

[0053] Although the above-described embodiment has been merely a simplified explanation, the content (programs) related to this system are not limited to television broadcasts or IP broadcasts. The content related to this system may broadly include, for example, content provided by television broadcasts or IP broadcasts, content provided by various video distribution services, content provided by various SNSs (Social Networking Services), the Web, etc.

[0054] In the above embodiment, the analysis server 1 is described as acquiring content information from the distribution management server 4, but this is not limited to this. The analysis server 1 may acquire content information directly from the broadcasting device 2, for example.

[0055] In the above embodiment, the analysis server 1 is described as acquiring the viewing information from the aggregation server 5, but this is not limited to this. For example, the analysis server 1 may acquire the viewing information directly from the broadcasting device 2 or the receiving device 3.

[0056] Although not described in the above embodiment, the present system may change the appearance of the display screen (particularly the order and size of the content to be displayed on the display screen) taking into account the user's viewing history, etc. Note that the present system may change the appearance of the display screen (particularly the order and size of the content to be displayed on the display screen) taking into account the viewing history of other users other than the target user. The hobbies and preferences referred to here may be, for example, the genre of content that the user likes, the channel that the user often watches, the time period that the user often watches, the performers in the programs that the user often watches, and so on.

[0057] Furthermore, although the above-described embodiment provides a simplified explanation, this system can determine not only the position and order of various pieces of information displayed on the display screen, but also, for example, the manner in which the display screen operates and the manner in which the focus moves on the display screen. Specifically, for example, when the focus is on the left side of the screen and an input operation to the right is performed, the system can also use the analysis results of the receiving device information to determine the manner of operation on the display screen, such as whether it is better to move both the focus and the background to the right, or whether to move only the focus to the right while keeping the background fixed.The system can use, for example, information such as that shown in the above-mentioned embodiments (particularly the embodiments of Figures 8 and 9) to analyze whether the input operation is being performed smoothly by the user to whom the display screen is presented, whether there is any variation in the input operation situation depending on attributes or region, and change the display screen to one that is more user-friendly for each user.

[0058] Furthermore, although not explained in the above embodiment, the present system may change the appearance of the display screen (particularly the order and size of the content to be displayed on the display screen) by taking into account information such as the viewing rate and occupancy rate of each content.

[0059] Furthermore, although not explained in the above embodiment, the present system may change the appearance of the display screen (particularly the order and size of the content displayed on the display screen) taking into account, for example, the user's SNS (social networking service) usage status and Internet usage status.

[0060] Furthermore, although not explained in the above embodiment, the present system may change the display screen appearance, including the display content and display appearance of the content (so-called fast view) that is displayed in the most prominent position as the display screen appearance. The system may also change the display screen appearance depending on the probability that content displayed in fast view or content displayed on other display screens will be selected. Specifically, the system may compare the probability that fast view content will be selected first with the probability that other content will be selected first, and if the probability that fast view content will be selected is low, the system may determine that the genre or details of the content displayed in fast view are inappropriate and change the display screen appearance.

[0061] Although not described in the above embodiment, the present system may change the appearance of the display screen (particularly the order and size of the content displayed on the display screen) taking into account the user's attribute information, etc. Here, the attribute information may be, for example, information about the target person's gender, age, place of residence, family structure, occupation, income, content preferences, etc.

[0062] Furthermore, although not explained in the above embodiment, the present system may change the appearance of the display screen (particularly the order and size of the content displayed on the display screen) by taking into account, for example, the results of a questionnaire survey or panel survey conducted on users (including street surveys that do not use a network). The questionnaire surveys and panel surveys referred to here may be conducted on the user to whom the system is applied, or on other users to whom the system is not applied. When the system attempts to match the results of such questionnaire surveys and panel surveys on a large number of other users with the user to whom the system is applied, it is difficult to simply match the results if the user's information is limited to ID information. In such cases, the system may, for example, acquire information such as the viewing history of the target user ID, analyze viewing trends (so-called "gap"), such as which day of the week and what time of day the content is viewed, and determine the similarity with the results of the viewing trends obtained from the questionnaire survey or panel survey, thereby analyzing the hobbies, preferences, and attributes of each user ID from the questionnaire survey or panel survey.

[0063] In the above embodiment, the present system has been described as, for example, analyzing receiving device information of multiple users and changing a display screen common to those users, but this is not limited thereto. For example, the present system may analyze receiving device information of individual users, determine the display screen format for each individual user, and present a different display screen to each user.

[0064] Although the above embodiment has been described in a simplified manner, the following provides examples of specific methods for analyzing receiving device information by the present system. Note that these methods are merely examples of analysis methods and are not limiting. (1) The system may analyze the time it takes for a user to perform an input operation and determine the display screen mode. For example, if the time it takes for the user to perform an input operation is long or the interval between pressing an input button is long, the system may determine that the user is taking time to select content on the screen and that a change of the display screen is desirable. (2) The system may also analyze the time required for input operations for each user attribute (age, gender, etc.) and determine the display screen format. For example, if there is a difference in the time required for input operations depending on the user attribute, the system may determine that the display screen is difficult to use for users of that attribute (for example, difficult for elderly users), and that a change in the display screen is desirable. (3) The system may also analyze an unnatural input operation by a user and determine the display screen mode. For example, if an unnatural input operation is repeatedly performed, such as pressing the right input button in succession and then immediately pressing the left input button, the system may determine that a change of the display screen is desirable because there is a problem with the movement of the focus on the target display screen or the display speed of the display screen. (4) Similarly, the system may analyze unnatural input operations by the user and determine the display screen mode. For example, if the right input button is pressed repeatedly to move the focus, the system may determine that it is desirable to change the display screen because the distance to the desired content is far. (5) The system may also determine the display screen mode by, for example, analyzing the time interval between input operations. For example, the system may analyze the time from the end of an input operation to move the focus to the start of an input operation to select content, and determine the display screen mode based on the results. Note that some users may select the desired content immediately, while others may first look through the entire content before selecting their preferred content. Therefore, the system may, for example, analyze such tendencies to determine the display screen mode. (6) The system may also conduct a survey or the like with users after using the display screen, analyze the results, and determine the display screen mode. For example, the system may compare the results of the analysis of the receiving device information with the results of the survey to analyze them in more detail and determine the display screen mode.

[0065] In the above embodiment, the present system is described as determining and presenting the display image format, but this is not limited to this. The present system is not limited to images, and may determine and present to the user the display format of text information such as text or thumbnails.

[0066] Although not described in the above embodiment, the present system may acquire, as one piece of receiving device information, information on the status of input operations, such as the number of times an input key on a device that can be remotely controlled (such as a remote control) is pressed, the interval between presses, and the sequence. The present system may also acquire, as one piece of receiving device information, information on the display status of the screen of the receiving device 3, such as the number of times each screen is displayed on the receiving device 3 and the display time. The present system may also take this information into consideration when determining the display mode of the display screen.

[0067] Although not described in the above embodiment, the present system may determine the display screen mode using so-called A / B testing, etc. For example, the present system may set different layout patterns, operation modes, etc. in the receiving device 3, analyze differences in operation tendencies in each mode, and recommend or determine the display screen mode.

[0068] In addition, although the above-described embodiment has been described simply as a system for determining the final display screen appearance displayed on each information processing device, this is not limited thereto. For example, the system may determine only candidate display screen appearances that are actually displayed on the display screen. In other words, the system may simply determine display screen appearances that can be displayed on the display screen.

[0069] The above-described series of processes can be executed by hardware or software. In other words, the functional configurations in FIG. 3 and the like are merely examples and are not particularly limited. That is, it is sufficient if the information processing system is provided with a function that can execute the above-described series of processes as a whole, and the type of functional block used to realize this function is not limited to the example shown in Figure 3. Furthermore, the location of the functional block is not limited to the example shown in Figure 3, and may be arbitrary. That is, for example, some or all of the processes executed by analysis server 1 in the above-described embodiment may be executed by another server or the like. Furthermore, one functional block may be configured by hardware alone, by software alone, or by a combination of these.

[0070] In addition, in this specification, the steps of writing the program to be recorded on the recording medium may be executed in a time-series manner, or may be executed in parallel or individually. Also, some of the steps described in the above embodiments may be omitted.

[0071] In addition, in this specification, the term "system" refers to an overall device that is made up of a plurality of devices or a plurality of means.

[0072] The system configurations described in the above embodiments are merely examples and are not limiting. The number and types of hardware constituting the present system are arbitrary, and other arbitrary hardware may be adopted as part of the system, or some of the hardware described above may be omitted. Specifically, for example, in the above embodiment, the present system has been described as one in which the tallying server 5 handles the viewing information, but the present system does not necessarily have to employ the tallying server 5. In this case, for example, the distribution management server 4 may handle the viewing information in the present system.

[0073] Furthermore, in this system, for example, some or all of the above-described series of processes may be executed by another server or the like managed by the cloud or the like.

[0074] Furthermore, when a series of processes is executed by software, the programs that make up the software are installed into a computer or the like from a network or a recording medium.

[0075] The computer may also be a computer that is built into dedicated hardware, or a computer that can execute various functions by installing various programs. That is, for example, the various hardware in the above-described embodiments may be freely adopted as any computer, any mobile terminal such as a smartphone, etc. Furthermore, any combination of types and contents of various input units and various output units may be adopted.

[0076] Furthermore, the recording medium containing such a program may not only be constituted by a removable medium (not shown) provided separately from the device main body in order to provide the program to the user, etc., but may also be constituted by a recording medium that is provided to the user in a state where it is pre-installed in the device main body.

[0077] The effects of this embodiment can be achieved even when these other embodiments are adopted. Furthermore, this embodiment can be combined with other embodiments, and other embodiments can be combined with each other as appropriate.

[0078] To summarize the above, the information processing system to which the present disclosure is applied can take on a variety of different embodiments having the following configurations. an acquisition unit that acquires receiving device information relating to input operations on the broadcast receiving device or the history of the broadcast receiving device; a determination unit that determines a mode or a candidate mode of display information to be displayed on the broadcast receiving device in accordance with the receiving device information acquired by the acquisition unit; Any information processing system having the above is sufficient.

[0079] The information processing system may further include a display processing unit that executes processing to cause the broadcast receiving device to display the display information in the format determined by the determination unit.

[0080] The determination unit may determine the manner of the display information, including changing an order of categories displayed vertically in the display information, according to the content of the receiving device information.

[0081] The determination unit may also determine the format of the display information, including the order in which content is displayed horizontally in the display information, based on the results of an analysis of information regarding the user's hobbies, preferences, or viewing history.

[0082] The acquisition unit may acquire the receiving device information including at least one of information regarding input operations of a device capable of remotely operating the broadcast receiving device and information regarding a history of the broadcast receiving device.

[0083] Furthermore, the information relating to the input operation of the device capable of remotely controlling the broadcast receiving device may include at least information relating to the time when the focus shift occurred and information relating to the type of key used for the input operation.

[0084] The information relating to the history of the broadcast receiving device may include at least information relating to an identifier of the screen of the broadcast receiving device and information relating to the time required to display a new screen.

[0085] The determination unit may also determine the manner of the display information based on at least information regarding the input status of a device that can remotely control the broadcast receiving device and information regarding the display status of the screen of the broadcast receiving device.

[0086] The determination unit may determine the format of the display information to be displayed on the broadcast receiving device according to a result of analysis of user attribute information.

[0087] The determination unit may determine a manner of focus movement related to the display information.

[0088] The determination unit may also determine the manner of focus movement, including whether or not to allow background movement in relation to focus movement, based on information regarding input operations of a device that can remotely control the broadcast receiving device.

[0089] In addition, as another aspect of the present disclosure, An information processing method executed by an information processing device, an acquisition step of acquiring receiving device information relating to input operations on the broadcast receiving device or the history of the broadcast receiving device; a determination step of determining a mode or a candidate mode of display information to be displayed on the broadcast receiving device according to the receiving device information acquired in the acquisition step; The present invention may be an information processing method including the above.

[0090] In addition, as another aspect of the present disclosure, In the information processing device, an acquisition step of acquiring receiving device information relating to input operations on the broadcast receiving device or the history of the broadcast receiving device; a determination step of determining a mode or a candidate mode of display information to be displayed on the broadcast receiving device according to the receiving device information acquired in the acquisition step; The program may be a program that executes a process including the above. [Explanation of symbols]

[0091] 1. Analysis Server 11 Control section 100 Content information acquisition unit 102 Receiving device information acquisition unit 104 Receiver information analysis unit 106 Display mode determination unit 108 Display information management department 2 Broadcasting equipment 3. Receiving device 4. Distribution Management Server 5. Aggregation Server

Claims

1. an acquisition unit that acquires receiving device information relating to input operations on the broadcast receiving device or the history of the broadcast receiving device; a determination unit that determines a mode or a candidate mode of display information to be displayed on the broadcast receiving device in accordance with the receiving device information acquired by the acquisition unit; Equipped with the receiving device information includes at least one of information about an object before the focus is moved on the display screen of the broadcast receiving device and information about an object after the focus is moved on the display screen of the broadcast receiving device. Information processing system.

2. a display processing unit that executes a process of displaying the display information on the broadcast receiving device in the manner determined by the determination unit; The information processing system according to claim 1 .

3. the determination unit determines a manner of the display information, including changing an order of categories displayed vertically in the display information, in accordance with the content of the receiving device information. The information processing system according to claim 1 .

4. the determination unit determines the manner of the display information, including the order of the contents to be displayed horizontally in the display information, according to a result of an analysis of information on the user's hobbies, preferences or viewing history. The information processing system according to claim 1 .

5. the acquiring unit acquires the receiving device information including at least one of information regarding an input operation of a device capable of remotely operating the broadcast receiving device and information regarding a history of the broadcast receiving device. The information processing system according to claim 1 .

6. The receiving device information includes at least information about the time when the focus shift occurred and information about the type of key that was used for the input operation. The information processing system according to claim 1 .

7. the determination unit determines the manner of the display information based on at least information regarding an input status of a device capable of remotely operating the broadcast receiving device and information regarding a display status of a screen of the broadcast receiving device. The information processing system according to claim 1 .

8. the determination unit determines a mode of the display information to be displayed on the broadcast receiving device according to a result of analysis of user attribute information. The information processing system according to claim 1 .

9. the determination unit determines a manner of focus movement related to the display information. The information processing system according to claim 1 .

10. An information processing method executed by an information processing device, an acquisition step of acquiring receiving device information relating to input operations on the broadcast receiving device or the history of the broadcast receiving device; a determination step of determining a mode or a candidate mode of display information to be displayed on the broadcast receiving device according to the receiving device information acquired in the acquisition step; Including, the receiving device information includes at least one of information about an object before the focus is moved on the display screen of the broadcast receiving device and information about an object after the focus is moved on the display screen of the broadcast receiving device. Information processing methods.

11. In the information processing device, an acquisition unit that acquires receiving device information relating to input operations on the broadcast receiving device or the history of the broadcast receiving device; a determination unit that determines a mode or a candidate mode of display information to be displayed on the broadcast receiving device in accordance with the receiving device information acquired by the acquisition unit; Execute a process including the receiving device information includes at least one of information about an object before the focus is moved on the display screen of the broadcast receiving device and information about an object after the focus is moved on the display screen of the broadcast receiving device. program.

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