Group of absorbent article packages and group of absorbent article packages

Abstract

To provide a packaging body in which multiple functions about an absorbent article are easy to be identified, and the absorbent article having a desired function is easy to be selected.SOLUTION: An absorbent article comprises a first functional material, and has a member colored to a first color associated with the function of the first functional material. A non-skin facing surface has a colored part having a first color of a back side based on the first color colored in the member, in which the colored part is visible when the absorbent article folded with the non-skin facing surface as the outside is viewed from the outside. The absorbent article or the packaging sheet comprises a second functional material unlike the first functional material. The packaging sheet has a design element having the second color associated with the function of the second functional material. The first color and the second colors are different. When the packaging body is viewed from the outside, the colored part is visible by transmitting a non-design area being the area where at least the design element of the packaging sheet is not present, and the design element of the packaging sheet is visible by using the colored part as background.SELECTED DRAWING: Figure 6

Description

[Technical Field]

[0001] The present invention relates to a package of absorbent articles in which absorbent articles are individually packaged. [Background technology]

[0002] BACKGROUND ART Absorbent articles such as panty liners (discharge pads) and sanitary napkins are individually wrapped in wrapping sheets for the purpose of compact portability and hygiene, preventing the skin-facing surface from being exposed. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Publication No. 2020-141874 Summary of the Invention [Problem to be solved by the invention]

[0004] A user may remove packages of multiple types of absorbent articles of the same brand but with different functions (for example, fragrance, cooling sensation, etc.) from the package, assort them in a pouch, case, etc., and select and use the absorbent article according to the situation, preference, mood, etc. However, if the user removes the packages from the package and assorts them in a pouch, etc., it is difficult to distinguish the function of each absorbent article when selecting them at the time of use.

[0005] Patent Document 1 discloses a package that allows the user to easily recognize the warming function of the sanitary napkin even in its packaged state. According to Patent Document 1 (paragraph 0070), the functional components inside the sanitary napkin are colored with a color that corresponds to the warming function of the warming agent serving as a functional agent, i.e., a colorant with a warm color. As a result, the package formed by folding such a sanitary napkin uses the warm-colored functional components as a coloring source, allowing the user to visually recognize the warm color that corresponds to the warming function of the warming agent through the first surface of the package (i.e., one of the front and back surfaces of the package).

[0006] On the other hand, multiple types of absorbent articles with different functions from the same brand may have multiple functions, including a core function common to the brand series (e.g., antibacterial properties, etc.) and functions specific to each type (e.g., fragrance, cooling sensation, etc.). When a user removes the packages from multiple types of packages and sorts them into a pouch or the like, it is desirable for the user to be able to easily distinguish between the multiple functions of each absorbent article, and also to be able to select an absorbent article with the desired functions according to the situation, preference, and mood after distinguishing the functions of each type.

[0007] In view of the above circumstances, an object of the present invention is to provide a package that allows a user to easily distinguish between multiple functions related to absorbent articles and to easily select an absorbent article having a desired function. [Means for solving the problem]

[0008] A package for absorbent articles according to one embodiment of the present invention comprises: An absorbent article package, the absorbent article having a skin-facing surface and a non-skin-facing surface that is the reverse side of the skin-facing surface, and a longitudinal direction corresponding to the front-to-back direction of a wearer and a lateral direction perpendicular to the longitudinal direction, is individually packaged by folding the absorbent article together with a packaging sheet provided on the non-skin-facing surface in the longitudinal direction with the non-skin-facing surface facing outward, the absorbent article includes a first functional material and has a member colored a first color associated with the function of the first functional material, the non-skin facing surface has a colored portion having a first color on the back side based on the first color colored on the member, and the colored portion is visible when the absorbent article is viewed from the outside in a folded state with the non-skin facing surface facing outward, the absorbent article or the packaging sheet includes a second functional material different from the first functional material, the packaging sheet has a design element having a second color associated with the function of the second functional material, the first color and the second color being different; When the packaging body is viewed from the outside, the colored portion can be seen through the non-design area of ​​the packaging sheet, which is at least the area where the design elements are not present, and the design elements of the packaging sheet can be seen against the background of the colored portion.

[0009] A group of absorbent article packages according to one aspect of the present invention includes: A group of absorbent article packages, each of which has a skin-facing surface and a non-skin-facing surface that is the reverse side of the skin-facing surface, and which has a longitudinal direction corresponding to the front-to-back direction of a wearer and a lateral direction perpendicular to the longitudinal direction, and which is individually packaged by folding the absorbent article together with a packaging sheet provided on the non-skin-facing surface in the longitudinal direction with the non-skin-facing surface facing outward, the group of packages includes at least a first package and a second package; the absorbent article includes a first functional material and has a member colored a first color associated with the function of the first functional material, the non-skin facing surface has a colored portion having a first color on the back side based on the first color colored on the member, and the colored portion is visible when the absorbent article is viewed from the outside in a folded state with the non-skin facing surface facing outward, the absorbent article or the packaging sheet includes a second functional material different from the first functional material, the packaging sheet has a design element having a second color associated with the function of the second functional material, the first color and the second color being different; the first packaging body and the second packaging body have different types of the second functional material, and each packaging body has a different second color corresponding to the different types of second functional material; When the packaging body is viewed from the outside, the colored portion can be seen through the non-design area of ​​the packaging sheet, which is at least the area where the design elements are not present, and the design elements of the packaging sheet can be seen against the background of the colored portion.

[0010] A group of packages filled with absorbent article packages according to one aspect of the present invention includes: A group of packages containing a plurality of absorbent article packages, each package having a skin-facing surface and a non-skin-facing surface that is the reverse side of the skin-facing surface, and a longitudinal direction corresponding to the front-to-back direction of a wearer and a lateral direction perpendicular to the longitudinal direction, the absorbent article being individually packaged by folding the absorbent article together with a packaging sheet provided on the non-skin-facing surface in the longitudinal direction with the non-skin-facing surface facing outward, the group of packages includes at least a first package containing a plurality of first packages and a second package containing a plurality of second packages; the absorbent article includes a first functional material and has a member colored a first color associated with the function of the first functional material, the non-skin facing surface has a colored portion having a first color on the back side based on the first color colored on the member, and the colored portion is visible when the absorbent article is viewed from the outside in a folded state with the non-skin facing surface facing outward, the absorbent article or the packaging sheet includes a second functional material different from the first functional material, the packaging sheet has a design element having a second color associated with the function of the second functional material, the first color and the second color being different; the first packaging body and the second packaging body have different types of the second functional material, and each packaging body has a different second color corresponding to the different types of second functional material; When the packaging body is viewed from the outside, the colored portion can be seen through the non-design area of ​​the packaging sheet, which is at least the area where the design elements are not present, and the design elements of the packaging sheet can be seen against the background of the colored portion. [Effects of the Invention]

[0011] The packaging of the present invention allows the user to easily distinguish between multiple functions related to the absorbent article and to easily select an absorbent article having the desired function. [Brief explanation of the drawings]

[0012] [Figure 1]1 is a plan view of an absorbent article (panty liner) according to an embodiment of the present invention, viewed from the topsheet side. [Figure 2] FIG. 2 is a cross-sectional view taken along line II-II in FIG. [Figure 3] FIG. 1 is a plan view showing an absorbent article (panty liner) in which a packaging sheet is adhered to the backsheet side. [Figure 4] FIG. 2 is a plan view schematically showing the packaging body. [Figure 5] FIG. 1 is a plan view of an absorbent article (panty liner) viewed from the backsheet side. [Figure 6] 1 shows a schematic representation of a group of packages. [Figure 7] 1 shows a schematic representation of a group of packages filled with packaging material; [Figure 8] 1 is a flow chart illustrating one embodiment of a method for providing a packaging selection experience. [Figure 9] 10 is a flow chart illustrating another embodiment of a method for providing a packaging selection experience. DETAILED DESCRIPTION OF THE INVENTION

[0013] Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

[0014] In this embodiment, the "skin-facing side" refers to the side that faces the wearer when worn, and the "non-skin-facing side" refers to the side opposite the skin-facing side (back side), i.e., the side that is attached to clothing when worn. Furthermore, the front-to-rear direction (longitudinal direction (X direction in Fig. 1)) refers to the direction along the long side of the absorbent article 1, which corresponds to the front-to-rear direction of the wearer, and the width direction (transverse direction (Y direction in Fig. 1)) refers to the direction perpendicular to the longitudinal direction, along the skin-facing side or non-skin-facing side.

[0015] [Configuration of absorbent articles] Fig. 1 is a plan view of an absorbent article 1 according to this embodiment, as viewed from the topsheet 2 side, Fig. 2 is a cross-sectional view taken along line II-II of Fig. 1, and Fig. 5 is a plan view of the absorbent article 1 as viewed from the backsheet 3 side (the fastening material 6 is not shown). In Fig. 2, the thickness is exaggerated to be thicker than the actual size for ease of understanding. The absorbent article 1 according to this embodiment shown in these figures is a panty liner (discharge liner) that is attached to the skin-contacting surface (inner surface) of clothing such as shorts.

[0016] The absorbent article 1 comprises a liquid-permeable (water-permeable) top sheet 2 arranged on the skin-facing side, a liquid-proof (waterproof) back sheet 3 arranged on the non-skin-facing side, and an absorbent core 4 arranged between these two sheets 2, 3. The absorbent article 1 further comprises a second sheet 5 between the top sheet 2 and the absorbent core 4 (see Figure 2). A fastening material 6 for fastening to the crotch area of ​​shorts or the like is laminated on the non-skin-facing side of the back sheet 3. When the absorbent article is not in use, a release sheet (not shown) may be laminated on the fastening material 6. Note that the fastening material 6 is shown only in Figure 2, and is omitted from the other figures for clarity.

[0017] The topsheet 2, backsheet 3, and second sheet 5 have the same outer shape in a plan view, and the peripheral shape of these sheets corresponds to the outer peripheral shape of the absorbent article 1. The topsheet 2, backsheet 3, and second sheet 5 are longer in the front-to-back direction than the absorbent core 4, and are wider in the width direction than the absorbent core 4. The topsheet 2, backsheet 3, and second sheet 5 extend from both ends of the absorbent core 4 in the front-to-back direction and width direction, respectively, and the absorbent core 4 is disposed between the second sheet 5 and backsheet 3.

[0018] Fixing materials (not shown) are applied between the top sheet 2 and the second sheet 5, between the second sheet 5 and the absorbent core 4, and between the absorbent core 4 and the back sheet 3, and the upper and lower laminated members are joined by the fixing materials. Hot melt adhesives (styrene-butadiene-styrene (SBS)-based, styrene-ethylene-butadiene-styrene (SEBS)-based, olefin-based, etc. hot melt adhesives) are used as fixing materials. The outer peripheral edges of the top sheet 2, back sheet 3, and second sheet 5 are joined and pressed together by heat sealing or the like, thereby forming a joined edge 7 that extends in a band shape along the outer peripheral edge of the absorbent article 1.

[0019] Furthermore, the top sheet 2 and the second sheet 5 are subjected to a quilt embossing process, which presses them together, and a grid-like quilt embossing 8 appears on the skin-facing surface of the top sheet 2. In the absorbent article 1, linear embossed lines consisting of multiple dot-shaped compressed portions intersect to form a grid-like pattern. This quilt embossing process bonds the top sheet 2 and the second sheet 5 together. Quilt embossing is a process in which a dot-shaped quilt pattern is embossed by applying heat while metal pins are pressed in. Note that the embossing does not reach the absorbent core 4.

[0020] The absorbent article 1 includes a first functional material. In this embodiment, the first functional material is an antibacterial agent. In the group of absorbent article packages of this embodiment, the antibacterial function exhibited by the antibacterial agent as the first functional material is a fundamental function common to the brand series. When the antibacterial agent is disposed in the second sheet, as in the absorbent article 1, the wearer's skin is less likely to come into direct contact with the antibacterial agent, making it easier to reduce irritation.

[0021] Known antibacterial agents can be used. When the odor-causing substances in excrement are organic, organic antibacterial agents are expected to have high antibacterial and deodorizing properties due to their good affinity with the odor-causing substances. Organic cationic antibacterial agents are particularly preferred from the viewpoint of their affinity with organic odor-causing substances and bacteria. Cationic antibacterial agents can suppress the generation of strong putrid odors by controlling the production of malodors. Examples of cationic antibacterial agents include quaternary ammonium salts such as didecyldimethylammonium salts, alkylpyridinium salts, benzethonium salts, benzalkonium salts, monoalkyltrimethylammonium salts, and dialkyldimethylammonium salts, and it is preferable to contain at least one selected from the group consisting of these. These cationic antibacterial agents may be used alone or in combination of two or more.

[0022] On the other hand, inorganic antibacterial agents include antibacterial metals such as silver and zinc, porous substrates such as zeolites containing such antibacterial metals, and metal oxides such as zinc oxide. In particular, it is preferable that the antibacterial metal is arranged in a form that allows it to come into contact with body fluids and move together with them.

[0023] The second sheet 5 may further contain a deodorizer. The deodorizer contained in the second sheet 5 is a substance that acts directly on odors, i.e., adsorbs, neutralizes, decomposes, etc., the odors, thereby exerting a deodorizing effect, and can be any substance that is commonly used for deodorizing purposes in the relevant technical field. Porous deodorizing granules are preferred because they have a wide deodorizing spectrum for odors.

[0024] Porous deodorizing granules include inorganic deodorizing granules and organic deodorizing granules. Inorganic deodorizing granules are deodorizing granules that are primarily made up of inorganic compounds, i.e., deodorizing granules whose skeleton is made up of inorganic compounds. Organic deodorizing granules are deodorizing granules that are primarily made up of organic compounds, i.e., deodorizing granules whose skeleton is made up of organic compounds.

[0025] Preferred inorganic deodorizing granules include cancrinite-like minerals, zeolites, montmorillonite, activated carbon, etc. Among these, polar porous deodorizing granules are preferred because they are suitable for deodorizing water-soluble odor-causing substances, and cancrinite-like minerals and zeolites are more preferred because they have a wide deodorizing spectrum. Activated carbon is non-polar, so it is effective for deodorizing organic odor components, and examples of such materials include coconut shell charcoal, charcoal, bicarbonate coal, peat, and lignite.

[0026] Preferred organic deodorant granules include particles obtained by copolymerizing a monomer component containing a crosslinkable vinyl monomer and a vinyl monomer having a heteroaromatic ring.

[0027] The absorbent body 4 is disposed between the topsheet 2 and the backsheet 3. The absorbent body 4 may contain any absorbent material capable of absorbing excrement. For example, the absorbent body 4 may be made of an absorbent sheet material. Examples of the sheet material that can be used include absorbent paper and various nonwoven fabrics, and may contain an absorbent polymer. In the example shown in FIG. 2, the absorbent body 4 is formed from a single folded sheet material.

[0028] The absorbent body 4 is disposed in at least the middle region C. As shown in Fig. 1, the absorbent body 4 is preferably disposed over the entire length of the middle region C in the longitudinal direction X, and more preferably extends from the middle region C to the front region F and the rear region R. The planar shape of the absorbent body 4 is, for example, smaller than the topsheet 2, the backsheet 3, and the absorbent sheet 5. Specific planar shapes of the absorbent body 4 include, but are not limited to, the rectangular shape shown in FIG.

[0029] The absorbent sheet 5 is disposed between the topsheet 2 and the absorbent body 4. The absorbent sheet 5 is made of an absorbent sheet material, and contains non-thermofusible fibers as described below. The absorbent sheet 5 has the function of absorbing and retaining excrement. This enables the absorbent sheet 5 to, for example, temporarily retain excrement that has permeated the topsheet 2, and to reduce the return of excrement absorbed by the absorber 4 to the topsheet 2. The absorbent sheet 5 may also have the function of promoting the absorption of excrement from the topsheet 2.

[0030] The topsheet 2 is a liquid-permeable (water-permeable) sheet, and may be any known sheet such as a nonwoven fabric sheet containing natural or synthetic fibers, or a film sheet with numerous openings. To achieve a soft feel, the panty liner 1 preferably contains 40% by mass or more, more preferably 60% by mass or more, and may contain 100% by mass of non-thermofusible fibers. The content of non-thermofusible fibers in the topsheet 2 refers to the ratio of the mass of non-thermofusible fibers to the total mass of the topsheet 2. "Non-thermofusible fibers" refer to fibers that do not melt or fuse when heated. When the topsheet 2 contains 40% by mass or more of non-thermofusible fibers, even when the topsheet 2 is configured as a nonwoven fabric sheet, fusion points between the fibers are less likely to form, resulting in a soft texture. In addition, moisture is more easily retained between the fibers, resulting in high moisture absorption. In the present invention, the non-thermofusible fibers may be natural or synthetic fibers, and specific examples include natural fibers such as cotton, silk, rayon, polynosic, and cellulose fibers other than cotton (hemp, palm, pulp, straw), as well as regenerated fibers and semi-synthetic fibers such as acetate rayon. In particular, the non-thermofusible fibers used in the topsheet 2 are preferably cotton fibers, from the viewpoint of providing a soft feel, high moisture absorption, and a sense of security to consumers.

[0031] The topsheet 2 is preferably made of a woven or nonwoven fabric containing non-thermofusible fibers, and more preferably made of a nonwoven fabric. Examples of such nonwoven fabrics include spunlace nonwoven fabrics, resin-bonded nonwoven fabrics, and needle-punched nonwoven fabrics, from the viewpoint of entangling or bonding the non-thermofusible fibers. Spunlace nonwoven fabrics are particularly preferred from the viewpoint of entangling the non-thermofusible fibers while taking advantage of their texture.

[0032] On the other hand, from the viewpoint of suppressing liquid residue on the surface and achieving a smooth feel, the material constituting the top sheet 2 can be a fiber containing a hydrophobic resin such as polyethylene, polypropylene, or polyester that has been treated with a hydrophilizing agent. When a nonwoven fabric is used as the top sheet 2, the basis weight is preferably 15 to 35 g / m 2 Preferably, the surface sheet 2 has a basis weight of 25 gsm, and an air-through nonwoven fabric having a basis weight within this range is particularly preferred, for example, an air-through nonwoven fabric (basis weight 25 gsm). The surface sheet 2 has optical transparency that allows the color of the second sheet 5 to be seen from the skin-facing side, and its color is preferably white, for example. The whiteness of the nonwoven fabric can be improved by blending titanium oxide into the fibers of the nonwoven fabric that forms the surface sheet 2 to whiten the fibers.

[0033] The color of the surface sheet 2 is CIE-L * a * b * When expressed in the color system, the lightness L T * is preferably 85 or more and 100 or less, specifically 98. T * is preferably between -2 and 2, specifically 0. T * is preferably −2 or more and 2 or less, specifically −1. In this specification, CIE-L * a * b * is a color coordinate measured in accordance with JIS Z8781-4, and specifically, can be measured by the "measurement method for lightness and chromaticity" described later. n * , chromaticity a n * and chromaticity b n * When a specific part or component is indicated by n, L at that part or component n is * value, a * value and b * means the value.

[0034] In the absorbent article 1, the second sheet 5 has higher water absorption than the top sheet 2 and a smaller absorption capacity than the absorbent core 4. The water absorbency can be evaluated by the Klemm method described in JIS P 8141, "Paper and Paperboard - Water Absorbency Test Method." The Klemm water absorption height of the second sheet 5 is preferably at least 1 mm higher, and more preferably at least 5 mm higher, than the Klemm water absorption height of the topsheet 2. The Klemm water absorption height of the topsheet 2 is preferably at least 1 mm and no more than 20 mm, and specifically 3 mm. The Klemm water absorption height of the second sheet 5 is preferably at least 5 mm and no more than 40 mm, and specifically 16 mm.

[0035] The second sheet 5 is preferably made of a material that has higher water absorption than the top sheet 2. Examples of such materials that can be used include pulp, cotton fiber, linen fiber, and silk fiber. The second sheet 5 is preferably a pulp airlaid nonwoven fabric. The basis weight of the second sheet 5 is preferably greater than that of the top sheet 2, specifically, 20 g / m 2 More than 60g / m 2 Less than 25 g / m 2 More than 50g / m 2 The following is more preferred:

[0036] In the present invention, the absorbent article 1 includes a component colored in a color associated with the color of the first functional material. In the panty liner 1 of this embodiment, the second sheet 5 (component) is colored in a color associated with the color of the first functional material. Specifically, the second sheet 5 is colored a purple-based color (first color). Here, "associated with the color of the functional material" means that the user can recognize that the functional material is included. For example, this can be achieved by providing information on the package or web that makes the user recognize that "the panty liner 1 is purple because it contains an antibacterial agent," or by having the possibility of being associated with the local cultural background, such as "purple plants have antibacterial properties." The purple-based color (first color) of the panty liner 1 is associated with the antibacterial function, which is the function of the antibacterial agent (first functional material) contained in the second sheet 5. This color can evoke the antibacterial function for users who have seen product information, users who have previously seen or heard of "antibacterial products with purple parts," or people with local cultural backgrounds. Here, "purple" can be said to be a color that belongs to blue-purple (PB), purple (P) and red-purple (RP) on the Munsell color wheel. * a * b * In color space, a * is the X-axis, b is the * It is preferable that the color is in the fourth quadrant of the coordinate system with the Y axis set to L. Specifically, the second seat 5 according to this embodiment has a lightness L COLOR * , chromaticity a COLOR * , chromaticity b COLOR * But, for example, L COLOR * <90, a COLOR * >10, b COLOR * <-10.

[0037] Second seat 5 brightness L COLOR * The lightness L of the top sheet 2 and the back sheet 3 is set so that the user can recognize the color shading through the top sheet 2 and the back sheet 3.T * It is preferable that the lightness L of the second seat 5 is smaller than the lightness L of the second seat 5. COLOR * From the viewpoint of concealing bodily waste, the lightness L of the second seat 5 is preferably smaller than 90, more preferably smaller than 85. COLOR * is preferably 40 or more, and more preferably 50 or more. In addition, the chromaticity of the second sheet 5 is a COLOR * In order to make the color of the second sheet 5 clearly visible from the top sheet 2 and the back sheet 3, the chromaticity a T * When the absorbent article 1 is a sanitary napkin, the chromaticity a of the second sheet is preferably larger than the absolute value of T * is the chromaticity a of the surface sheet 2 or the back sheet 3 T * If the chromaticity a of the second sheet 5 is larger than the positive value, the wearer is less likely to perceive the redness of menstrual blood, and the effect of alleviating depressed mood is obtained. COLOR * is preferably greater than 0, more preferably greater than 4, even more preferably greater than 10, and is preferably less than 30, more preferably less than 25, even more preferably less than 20. On the other hand, when the absorbent article 1 is a panty liner, the chromaticity a of the second sheet T * The chromaticity a of the surface sheet 2 or the back sheet 3 T * If the value is larger than 0.01, the wearer is less likely to perceive the color of urine or vaginal discharge, which is preferable because it makes it less likely that the wearer will feel embarrassed when discarding the product. Furthermore, the chromaticity of the second seat 5 is b COLOR * In order to make the color of the second sheet 5 clearly visible from the top sheet 2 and the back sheet 3, the chromaticity b T *It is preferable that the chromaticity b of the second sheet 5 is larger than the absolute value of COLOR * From the viewpoint of making the yellowish color of vaginal discharge and urine less noticeable and alleviating depressed moods, the value is preferably smaller than 0, more preferably smaller than -2, and even more preferably smaller than -10, and is preferably not smaller than -30, more preferably not smaller than -25, and even more preferably not smaller than -20.

[0038] The backsheet 3 is a liquid-proof (waterproof) sheet, and can be made of materials generally used for backsheets of absorbent articles, such as breathable or non-breathable films or nonwoven fabrics, and laminate structures of films and nonwoven fabrics. The backsheet 3 has light transparency that allows the color of the second sheet 5 to be seen from the non-skin-facing side, and its color is preferably white, for example.

[0039] The skin-facing surface formed by the top sheet 2 of the absorbent article 1 has a first surface color based on the purplish (first color) colored on the second sheet 5. The "first surface color based on the purplish (first color) colored on the second sheet 5" means that the first color colored on the second sheet 5 and the color developed on the skin-facing surface formed by the top sheet 2 are not strictly the same, and this includes the possibility that the first color developed on the second sheet 5 develops through the top sheet 2, resulting in a different color appearance. Since the absorbent article 1 has a second sheet 5 colored purplish, the chromaticity a of the absorbent article 1 through the top sheet 2 before absorbing body fluids is P * and chromaticity b P * But, a P * ≧2 and b P * ≦-2. Here, the "chromaticity of the absorbent article 1 through the topsheet 2" refers to the chromaticity of the absorbent article 1 when the absorbent article 1 is viewed from the topsheet 2 side.

[0040] Specifically, the chromaticity a of the absorbent article 1 through the topsheet 2 P* When the first color on the front side is purple, the chromaticity a through the surface sheet 2 is preferably 2 or more, more preferably 4 or more, and even more preferably 6 or more, from the viewpoint of blocking body fluids. In this case, if the absorbent article 1 contains an antibacterial agent or a deodorant, this, together with blocking body fluids, increases the wearer's sense of security that third parties will not notice their excrement. Furthermore, when the first color on the front side is blue, the chromaticity a through the surface sheet 2 is P * is 0 or less, and preferably -10 or more, and is preferably -8 or more because it can give a refreshing feeling to the wearer.

[0041] In addition, the chromaticity b of the absorbent article 1 through the top sheet 2 P * From the viewpoint of blocking body fluids, the refractive index is preferably −2 or less, more preferably −6 or less, and even more preferably −10 or less.

[0042] In addition, the chromaticity through the surface sheet 2 is a P * ≧3 and b P * The absorbent article 1 having a length of ≦-2 is, for example, T * =98, a T * =-0.05, b T * =1 surface sheet 2 and L COLOR * <86, a COLOR * >4, b COLOR * This can be achieved by combining it with the second seat 5 of <-2.

[0043] As shown in FIG. 5 , the non-skin-facing surface formed by the backsheet 3 has a colored portion 3A having a backside first color based on the purplish (first color) colored on the second sheet 5. The "backside first color based on the purplish (first color) colored on the second sheet 5" refers to the possibility that the first color colored on the second sheet 5 and the color developed on the non-skin-facing surface formed by the backsheet 3 are not exactly the same, and that the first color colored on the second sheet 5 may be developed through the backsheet 3, resulting in a different color appearance. The colored portion 3A is at least a region excluding the region corresponding to the absorbent core 4, but may also be the entire region including the region corresponding to the absorbent core 4. When the absorbent article 1 is folded with the non-skin-facing surface formed by the backsheet 3 facing outward, the user can see the colored portion 3A having the backside first color based on the purplish (first color). As described above, the skin-facing surface formed by the topsheet 2 has a frontside first color based on the purplish (first color). The first front color of the skin-facing surface formed by the topsheet 2 is darker (at least lighter) than the first back color of the colored portion 3A of the non-skin-facing surface formed by the backsheet 3.

[0044] As a result, when a user views the folded absorbent article 1 from the outside during use, the user is expected to visually recognize the purple-colored portion 3A (first color on the back surface) and to recall the antibacterial function of the absorbent article 1. Because the outer shape of the second sheet 5 (member) colored purple (first color) is the same as the outer shape of the absorbent article 1, the user can visually recognize the purple-colored portion 3A (first color on the back surface) no matter from which direction the folded absorbent article 1 is viewed, and to recall the antibacterial function of the absorbent article 1. When a user unfolds the folded absorbent article 1 and visually recognizes the topsheet 2, the purple-colored (first color on the front surface) of the topsheet 2 is darker than the purple-colored (first color) of the colored portion 3A in the folded state. Therefore, when the user unfolds the folded absorbent article 1 during use, the antibacterial function of the absorbent article 1 is more strongly recalled, and the user is expected to have stronger expectations for the antibacterial function.

[0045] Furthermore, the second sheet 5 (component) itself, which contains the antibacterial agent (first functional material), is colored purple (first color). As a result, the user can visually recognize the purple (first color) colored on the second sheet 5 through the top sheet 2 and back sheet 3. The user intuitively recognizes that the second sheet 5 itself, covered by the top sheet 2 and back sheet 3, has the antibacterial function associated with the purple (first color), which is expected to create a stronger sense of antibacterial function. For example, by coloring the second sheet 5 itself, the antibacterial function of the antibacterial agent (first functional material) in the second sheet 5 can be more strongly and directly asserted to the user than in a case where only components other than the second sheet 5 containing the antibacterial agent (first functional material) (such as the top sheet 2, back sheet 3, and packaging sheet 9) are colored the first color.

[0046] [Packaging sheets and packaging] As shown in Fig. 3, the absorbent article 1 of the present invention employs a configuration in which a packaging sheet 9 is adhered to the back sheet 3 side of the absorbent article 1. The packaging sheet 9 is rectangular and is long in the front-to-back direction and wide in the width direction relative to the absorbent article 1. The packaging sheet 9 may be directly adhered to the back sheet 3. Alternatively, the packaging sheet 9 may include a release sheet (not shown), and the release sheet (not shown) of the packaging sheet 9 may be adhered to the back sheet 3. As shown in Fig. 4, the package 10 is individually packaged by folding the absorbent article 1 together with the packaging sheet 9 provided on the back sheet 3 side in the longitudinal direction X, with the back sheet 3 on the outside and the top sheet 2 on the inside.

[0047] The absorbent article 1 can be folded in three by two fold lines L1, L2 located at both ends in the front-rear direction. The absorbent article 1 has constricted portions N whose widthwise length decreases from both ends in the front-rear direction toward the center, and is folded so that the areas at both ends that are wider than the constricted portions N cover the constricted portions N.

[0048] The absorbent article 1 or the packaging sheet 9 contains a second functional material that is different from the antibacterial agent (first functional material). The second functional material is a cooling agent such as menthol that exhibits a cooling function, or a fragrance that exhibits a fragrance function. When the packaging sheet 9 contains the second functional material, the packaging sheet 9 itself may contain the second functional material, or a release sheet (not shown) included in the packaging sheet 9 may contain the second functional material.

[0049] [Detailed description of fragrance] The fragrance may be any fragrance capable of volatilizing into the air under atmospheric pressure, and any ordinary fragrance whose fragrance can be perceived under normal temperature and pressure can be used without particular limitation, and fragrances that have been conventionally used in absorbent articles can be used. For example, highly volatile fragrance components with a boiling point of about 250°C or less, or medium-volatile fragrance components with a boiling point of about 250 to about 300°C are preferably used as fragrances.

[0050] Examples of the highly volatile fragrance components used as fragrances include anisole, benzaldehyde, benzyl acetate, benzyl alcohol, benzyl formate, isobornyl acetate, citronellal, citronellol, citronellyl acetate, para-cymene, decanal, dihydrolinalool, dihydromyrcenol, dimethylphenylcarbinol, eucalyptol, 1-carvone, geranial, geraniol, geranyl acetate, geranyl nitrile, neryl acetate, nonyl acetate, linalool, ethyl linalool, linalyl acetate, phenylethyl alcohol, α-pinene, β-pinene, γ-pinene, α-ionone, β-ionone, γ-ionone, α-terpineol, β-terpineol, terpinyl acetate, and tentalome, which can be used alone or in combination of two or more.

[0051] The medium-volatile fragrance component used as the fragrance may be, for example, one selected from amyl cinnamaldehyde, methyl dihydrojasmonate, isoamyl salicylate, β-caryophyllene, cedrene, cedryl methyl ether, cinnamic alcohol, coumarin, dimethylbenzyl carbinyl acetate, isoeugenol, γ-methylionone, heliotropin, hexyl salicylate, cis-3-hexenyl salicylate, phenylhexanol, pentalide, etc., which may be used alone or in combination of two or more.

[0052] The fragrance may be a fragrance composition containing a fragrance having a rose-like, lavender-like, jasmine-like, or ylang-ylang-like fragrance note in addition to the high- and medium-volatile fragrance components described above. Such a fragrance composition may contain, for example, one or more of the following fragrance components selected from nerol, lavandulol, jasmal, and cyclopiden, either singly or in combination. The fragrance may include the above-mentioned fragrance materials alone, as well as "combinations of fragrance materials (fragrance compositions) composed of multiple fragrances, such as natural essential oils and blended bases, which are diluted and adjusted with a solvent." For example, a fragrance composition containing a fragrance having a rose-, lavender-, jasmine-, or ylang-ylang-like fragrance may be used.

[0053] [Group of packages] FIG. 6 schematically shows a group 100 of packages 10 for absorbent articles 1. The group 100 of packages 10 includes multiple packages 10. Specifically, the group 100 of packages 10 includes one or more of multiple different types of packages 110, 120, and 130. The group 100 of packages 10 constitutes a series of the same brand. In all of the multiple different types of packages 110, 120, and 130, the absorbent articles 1 have an antibacterial function as a fundamental function common to the brand series. The multiple different types of packages 110 and 120 each have multiple different functions in addition to the common function (antibacterial function). In other words, the multiple different types of packages 110 and 120 each have one type of multiple different second functional material. On the other hand, the package 130 has only the common function (antibacterial function) and does not have a second functional material.

[0054] One type of packaging 110 (first packaging) included in group 100 is a packaging 10 that individually packages an absorbent article 1 having a second sheet 5 containing an antibacterial agent (first functional material) that exhibits antibacterial function, and contains a fragrance that exhibits fragrance function as one of multiple different types of second functional materials.

[0055] The different type of packaging 120 (second packaging) included in group 100 is a packaging 10 in which an absorbent article 1 having a second sheet 5 containing an antibacterial agent (first functional material) that exhibits antibacterial function is individually packaged, and contains a cooling agent that exhibits cooling function as another type of multiple different types of second functional material.

[0056] The fragrance contained in one type of packaging 110 (first packaging) and the cooling agent contained in another type of packaging 120 (second packaging) are each one of a plurality of different types of second functional materials.

[0057] Another type of packaging 140 (third packaging) included in group 100 is a packaging 10 that individually packages an absorbent article 1 having a second sheet 5 containing an antibacterial agent (first functional material) that exhibits antibacterial function, and does not contain a second functional material.

[0058] The first, second, and third packages 110, 120, and 130 each have a plurality of different types of packaging sheets 111, 121, and 131. The packaging sheets 111, 121, and 131 each have a plurality of different types of design elements 112, 122, and 132 and non-design areas 113, 123, and 133. The design elements refer to designs. The non-design areas 113, 123, and 133 are areas where the design elements 112, 122, and 132 are not present.

[0059] One type of packaging body 110 included in group 100 contains a fragrance that exhibits a fragrance function as a second functional material, as one type of second functional material among multiple different types of second functional materials. The design element 112 of the packaging sheet 111 of the packaging body 110 has a second color associated with the fragrance function of the fragrance (the function of the one type of second functional material). If the fragrance as the second functional material contains, for example, a floral fragrance, the design element 112 has a pinkish color (one type of second color) associated with the fragrance function of the floral fragrance (the function of the one type of second functional material). The design element 112 may be a motif, such as a flower pattern, associated with the fragrance function of the floral fragrance (the function of the one type of second functional material). The pinkish color (one type of second color) of the design element 112 of the packaging sheet 111 is different from the purple color (first color) of the absorbent article 1. The pink-based color (one type of second color) and the purple-based color (first color) have different saturations and / or brightness. The pink-based color (one type of second color) is a similar color to the purple-based color (first color). Here, similar colors refer to colors of the same family, and refer to colors that fall within the range of three adjacent colors on a color wheel consisting of 24 hues.

[0060] The different type of packaging body 120 included in group 100 contains a cooling agent that exhibits a cooling function as another type of a plurality of different types of second functional materials. The design element 122 of the packaging sheet 121 of the packaging body 120 has a second color associated with the cooling function of the cooling agent (the function of the different second functional material). The design element 122 has a blue-based color (the different second color) associated with the cooling function of the cooling agent (the function of the different second functional material). The design element 122 may be a motif associated with the cooling function of the cooling agent (the function of the different second functional material), for example, a pattern including a flowing curve representing the flow of wind or water. The blue-based color (the different second color) of the design element 122 of the packaging sheet 121 is different from the purple-based color (the first color) of the absorbent article 1. The blue-based color (the different second color) and the purple-based color (the first color) have different saturations and / or brightnesses. The blue family (different second color) is a similar color to the purple family (first color).

[0061] In other words, the packaging sheets 111, 121 of the multiple different types of packages 110, 120 each have a design element 112, 122 having a second color (pinkish or blueish) associated with the function of a second functional material (floral fragrance or cooling agent). The second color (pinkish or blueish) of the design elements 112, 122 is one of multiple different types of second colors (pinkish or blueish) associated with the function of multiple different types of second functional materials (the fragrance function of the floral fragrance or the cooling function of the cooling agent). Furthermore, the second color (pinkish or blueish) is one of the colors associated with one type of second functional material (floral fragrance or cooling agent) included in the absorbent article 1 or the packaging sheets 111, 121.

[0062] Another type of packaging body 130 included in group 100 does not contain a second functional material. The design element 132 of the packaging sheet 131 of the packaging body 130 has a first color associated with the antibacterial function of the antibacterial agent (the function of the first functional material). The design element 132 has a purple-based color (a third color) associated with the antibacterial function of the antibacterial agent (the function of the first functional material). The design element 132 may be, for example, a motif associated with the antibacterial function of the antibacterial agent (the function of the first functional material) or a motif associated with a fundamental brand image common to the brand series. The purple-based color (third color) of the design element 132 of the packaging sheet 131 is similar to the purple-based color (the first color).

[0063] The total area of ​​the design elements 112, 122, and 132 of the packaging sheet 9 is preferably smaller than the total area of ​​the non-design regions 113, 123, and 133. The total area of ​​the design elements 112, 122, and 132 refers to the total area of ​​only the colored portions of each design element. The total area of ​​the design elements 112, 122, and 132 of the packaging sheet 9 is smaller than the total area of ​​the colored portions 3A that are visible when the absorbent article 1 is folded from the outside with the non-skin-facing surface formed by the backsheet 3 facing outward. Note that the portions of the colored portions 3A that overlap with the design elements 112, 122, and 132 of the second color may not be visible from the outside. Therefore, the "total area of ​​the colored portions 3A that are visible when the absorbent article 1 is folded from the outside with the non-skin-facing surface facing outward" may not include all of the colored portions 3A.

[0064] The light transmittance of the non-design areas 113, 123, and 133 of the packaging sheets 111, 121, and 131(9) is preferably 50% or more, more preferably 60% or more, and preferably 95% or less, more preferably 90% or less. The light transmittance can be measured, for example, by a method conforming to JIS-K7361. A haze meter, model NDH5000, manufactured by Nippon Denshoku Industries Co., Ltd., was used as the measuring instrument. The light source of this haze meter is a white LED. A sample piece is placed on the sample stage, and the ratio of the amount of light transmitted through the sample piece to the amount of incident light is calculated, and this is defined as the total light transmittance.

[0065] In this way, in the packaging body 10, the total area of ​​the design elements 112, 122, 132 is smaller than the total area of ​​the non-design regions 113, 123, 133, and the light transmittance of the non-design regions 113, 123, 133 is 50% or more. As a result, when the packaging body 110, 120, 130(10) is viewed from the outside, the colored portion 3A having a first color on the back side based on the first color of the absorbent article 1 can be seen through at least the non-design regions 113, 123, 133 of the packaging sheets 111, 121, 131(9), and the design elements 112, 122, 132 of the packaging sheets 111, 121, 131(9) can be seen against the background of the colored portion 3A of the absorbent article 1. In this specification, "the colored portion is visible" does not mean only when the color of the colored portion itself is visible (when the light transmittance of the non-design area is 100%), but also when the color intensity of the colored portion appears to be reduced through the packaging body 10 (when the light transmittance of the non-design area is less than 100%).

[0066] When a user views one type of package 110 (first package) from the outside, the user is expected to visually recognize the colored portion 3A having a back-side first color based on the first color (purple) of the absorbent article 1 through at least the non-design region 113 of the package sheet 111, and to associate the first color (purple) with the antibacterial function of the antibacterial agent (first functional material). Furthermore, when the user views the design element 112 having a second color (pinkish) of the package sheet 111 against the background of the colored portion 3A having a back-side first color based on the same first color (purple), the user is expected to see the first color (purple) of the background appear closer to the second color (pinkish) of the design element 112 (i.e., appear pinkish) due to color assimilation. Color assimilation is a phenomenon in which the hue of the background color appears to be closer to the hue of the design color. In other words, the color assimilation of the first color (purple) of the background can emphasize the second color (pinkish) of the design element 112, which is a similar color. This is expected to make the user perceive the majority of the colored portions (colored portion 3A, design element 112) as the second color (pinkish) or a color close to the second color (pinkish). As a result, compared to simply viewing only the design element 112 of the packaging sheet 111, the colored portion 3A of the first color (purpleish) as the background is expected to give the user a stronger sense of expectation for the floral feeling induced by the fragrance function of the floral fragrance (function of the second functional material) that is expected to be evoked by the second color (pinkish).

[0067] Similarly, when a user views a different type of packaging body 120 (second packaging body) from the outside, the user is expected to visually recognize the colored portion 3A having a back-side first color based on the first color (purple) of the absorbent article 1 through at least the non-design region 123 of the packaging sheet 121, and to associate the first color (purple) with the antibacterial function of the antibacterial agent (first functional material). Furthermore, when the user views the design element 122 having the second color (blue) of the packaging sheet 121 against the background of the colored portion 3A having a back-side first color based on the same first color (purple), the first color (purple) of the background is expected to appear closer to the second color (blue) of the design element 122 (i.e., appear blueish) due to color assimilation. In other words, the color assimilation of the first color (purple) of the background can emphasize the second color (blue) of the design element 122, which is a similar color. This is expected to make the user perceive the majority of the colored portions (colored portion 3A, design element 122) as the second color (bluish) or a color close to the second color (bluish). As a result, compared to simply viewing only the design element 122 of the packaging sheet 121, which has the second color (bluish), the colored portion 3A having the first color (purple) as a background is expected to give the user a stronger sense of anticipation for the cooling sensation induced by the cooling function of the cooling agent (the function of the second functional material), which is expected to be evoked by the second color (bluish).

[0068] In this way, when a user selects the first packaging body 110 or the second packaging body 120, the user can easily recognize the individual functions (fragrance function, cooling function) based on the second color (pinkish, blueish), enhancing visual anticipation. Furthermore, although the first color (purpleish) of the absorbent article 1 is chromatically similar to the second color (pinkish, blueish) when the packaging bodies 110, 120 are viewed from the outside, the first color (purpleish) and the second color (pinkish, blueish) are not opposite colors but are similar colors. For this reason, it is expected that the user will recall the antibacterial function, which is a fundamental function of the absorbent article 1, from the first color (i.e., purpleish leaning towards pinkish, purpleish leaning towards blueish) of the absorbent article 1 when the packaging bodies 110, 120 are viewed from the outside.

[0069] Similarly, when a user views a different type of packaging body 130 (third packaging body) from the outside, the user is expected to visually recognize the colored portion 3A having a back-side first color based on the first color (purple) of the absorbent article 1 through at least the non-design region 133 of the packaging sheet 131, and to recall the antibacterial function of the antibacterial agent (first functional material) from the first color (purple). Furthermore, when the user visually recognizes the design element 132 having a third color (purple) of the packaging sheet 131 against the background of the colored portion 3A having a back-side first color based on the first color (purple), the user is expected to feel a stronger sense of the antibacterial function of the antibacterial agent (the function of the first functional material) that is expected to be recalled by the third color (purple), compared to when the user simply views the design element 132 having the third color (purple) of the packaging sheet 131. It is expected that users will have a stronger sense of trust and security in the brand as they become more aware of the antibacterial function, which is a fundamental function common to the brand's series.

[0070] [Package group] FIG. 7 schematically shows a group 200 of packages filled with packages 10 of absorbent articles 1. The group 200 of packages includes a plurality of different types of packages 210, 220, and 230. The group 200 of packages constitutes a series of the same brand. The plurality of different types of packages 210, 220, and 230 each include a plurality of different types of first packages 110, second packages 120, and third packages 130. For example, one type of package 210 (first package) is filled with a plurality of one type of package 110 (having fragrance and antibacterial functions and including a packaging sheet 111 with a pink-based design element 112). A different type of package 220 (second package) is filled with a plurality of another type of package 120 (having cooling and antibacterial functions and including a packaging sheet 121 with a blue-based design element 122). A different type of package 230 (third package) is filled with a plurality of different types of packaging bodies 130 (having only antibacterial function and having packaging sheets 131 with purple-based design elements 132). In other words, the second color of the packaging sheets 111, 121, 131 of the plurality of packaging bodies 110, 120, 130 filled in the plurality of different types of packages 210, 220, 230, respectively, is one of a plurality of different types of second colors (pink-based, blue-based, purple-based). The plurality of different types of packages 210, 220, 230 may each have a design that expresses the function of a plurality of different types of second functional material (fragrance function, antibacterial function) and a design (natural-based design) that indicates that the second functional material is not included.

[0071] [How to provide a packaging selection experience] This embodiment provides a method for providing an experience of selecting one type of packaging 110, 120, or 130 from a plurality of different types of packaging 110, 120, or 130. As shown in Fig. 8, one embodiment of the method for providing an experience of selecting one type of packaging 110, 120, or 130 includes the following steps: First, a plurality of different types of packaging 110, 120, or 130 are manufactured (step S101). Next, a plurality of different types of packages 210, 220, and 230 filled with the plurality of different types of packaging 110, 120, and 130, respectively, are manufactured and provided to a user (step S102).

[0072] According to this method, a user is provided with a plurality of different types of packages 210, 220, 230, and the user obtains (purchases, etc.) the plurality of different types of packages 210, 220, 230. The user takes out several packages 110 from one type of package 210, several packages 120 from another type of package 220, and several packages 130 from another type of package 230. The user assorts the plurality of different types of packages 110, 120, 130 that the user has taken out, several of each, and stores them in a pouch, case, or the like. When using the packaging, the user can have the experience of selecting one type of packaging 110, 120, or 130 from multiple different types of packaging 110, 120, 130 stored in a pouch, case, etc., based on design elements 112, 122, 132 having a second color (pink, blue, purple) that is visible when viewing the packaging 110, 120, 130 from the outside.

[0073] 9, another embodiment of a method for providing an experience of selecting one type of packaging 110, 120, or 130 includes the following steps: First, a plurality of different types of packaging 110, 120, and 130 are manufactured (step S201). Next, the plurality of different types of packaging 110, 120, and 130 are provided to a user (step S202). In this example, the packages 210, 220, and 230 are not manufactured, and the packaging 110, 120, and 130 are provided individually.

[0074] According to this method, a plurality of different types of packaging bodies 110, 120, 130 are provided individually to the user. At the time of sale (individual sale), the user can have the experience (user experience) of selecting one or more types of packaging bodies 110, 120, 130 to purchase from the plurality of different types of packaging bodies 110, 120, 130 based on design elements 112, 122, 132 having a second color (pinkish, blueish, purpleish) that is visible when the packaging bodies 110, 120, 130 are viewed from the outside. The user also assorts the plurality of different types of packaging bodies 110, 120, 130 purchased individually and stores them in a pouch, case, or the like. When using the packaging, the user can have the experience of selecting one type of packaging 110, 120, or 130 from multiple different types of packaging 110, 120, 130 stored in a pouch, case, etc., based on design elements 112, 122, 132 having a second color (pink, blue, purple) that is visible when viewing the packaging 110, 120, 130 from the outside.

[0075] Multiple types of absorbent articles 1 with different functions from the same brand may have multiple functions, including a core function common to the brand's series (e.g., antibacterial function) and functions specific to each type (fragrance function, cooling function). A user who likes the core function promoted by a brand and is a loyal user of that brand may use different absorbent articles 1 with different functions from the series that are offered with functions other than the brand's core function, depending on their mood at the time. For example, it is common for users to take out packages 10 from multiple packages of the same brand with different functions, store several types of absorbent articles 1 in a case or pouch, and use the absorbent article 1 with the optimal function from that brand depending on their mood.

[0076] According to this embodiment, in such a case, the function of each type (fragrance function, cooling function) is emphasized by the second color when the package 10 is unopened, allowing the user to select the most suitable absorbent article 1 at the time of use. Furthermore, when the absorbent article 1 is removed from the package 10 and unfolded, the first color is visible, which is expected to remind the user of the fundamental function (antibacterial function) of the absorbent article 1, allowing the user to use the absorbent article with a sense of trust and security in the brand.

[0077] In the above embodiment, a panty liner (discharge sheet) is shown as an example of the absorbent article, but the absorbent article of the present invention is not limited to this. For example, the absorbent article of the present invention may be a urine absorption pad, a sanitary napkin, or the like.

[0078] Although the embodiments and modified examples of the present technology have been described above, the present technology is not limited to the above-described embodiments, and it goes without saying that various modifications can be made within the scope of the gist of the present technology.

[0079] In relation to the above-described embodiments of the present invention, the following absorbent article packaging, a group of absorbent article packaging, and a group of packages of absorbent article packaging are further disclosed. <1> An absorbent article package, the absorbent article having a skin-facing surface and a non-skin-facing surface that is the reverse side of the skin-facing surface, and a longitudinal direction corresponding to the front-to-back direction of a wearer and a lateral direction perpendicular to the longitudinal direction, is individually packaged by folding the absorbent article together with a packaging sheet provided on the non-skin-facing surface in the longitudinal direction with the non-skin-facing surface facing outward, the absorbent article includes a first functional material and has a member colored a first color associated with the function of the first functional material, the non-skin facing surface has a colored portion having a first color on the back side based on the first color colored on the member, and the colored portion is visible when the absorbent article is viewed from the outside in a folded state with the non-skin facing surface facing outward, the absorbent article or the packaging sheet includes a second functional material different from the first functional material, the packaging sheet has a design element having a second color associated with the function of the second functional material, the first color and the second color being different; When the package is viewed from the outside, the colored portion can be seen through a non-design area of ​​the packaging sheet, which is an area where at least the design element is not present, and the design element of the packaging sheet can be seen against the background of the colored portion. A package for absorbent articles. <2> The light transmittance of the non-design area of ​​the packaging sheet is 50% or more. <1> A package for the absorbent article described in . <3> the total area of ​​the design elements of the packaging sheet is smaller than the total area of ​​the non-design areas; <1> or <2> A package for the absorbent article described in . <4> the total area of ​​the design elements of the packaging sheet is smaller than the total area of ​​the colored portion that is visible when the absorbent article is viewed from the outside in a state where the absorbent article is folded with the non-skin-facing surface facing outward; <1> from <3> A package of absorbent articles according to any one of the above. <5> the skin-facing surface of the absorbent article has a front-side first color based on the first color, and the front-side first color is darker than the back-side first color; <1> from <4> A package of absorbent articles according to any one of the above. <6> the member colored with the first color contains the first functional material; <1> from <5> A package of absorbent articles according to any one of the above. <7> The design element is associated with the function of the second functional material. <1> from <6> A package of absorbent articles according to any one of the above. <8> The outer shape of the member colored with the first color is the same as the outer shape of the absorbent article. <1> from <7> A package of absorbent articles according to any one of the above. <9> the first color and the second color are similar colors; <1> from <8> A package of absorbent articles according to any one of the above. <10> the first color and the second color have different saturations and / or brightnesses; <1> from <9> A package of absorbent articles according to any one of the above.

[0080] <11> The absorbent article comprises a liquid-permeable top sheet forming a skin-facing surface, a back sheet forming a non-skin-facing surface, and an absorbent body disposed between the top sheet and the back sheet, and the top sheet has a basis weight of 15 to 35 g / m 2 The nonwoven fabric is <1> from <10> A package for absorbent articles according to any one of the above. <12> A second sheet is provided between the top sheet and the absorbent body, and the second sheet contains a first functional material. <11> A package for the absorbent article described in . <13> the second seat has the first color; <12> A package for the absorbent article described in . <14> Regarding the chromaticity in the CIE1976 L*a*b* color space, the chromaticity of the second sheet a COLOR * is the chromaticity a of the surface sheet and the back sheet T * is greater than the absolute value of <13> A package for the absorbent article described in . <15> Regarding the chromaticity in the CIE1976 L*a*b* color space, the chromaticity of the second sheet b COLOR * is the chromaticity b of the surface sheet and the back sheet T * is greater than the absolute value of <13> or <14> A package for the absorbent article described in . <16> The first functional material is an antibacterial agent, and the chromaticity a of the absorbent article through the topsheet is P *is 2 or more, preferably 4 or more, more preferably 6 or more, <1> from <15> A package of absorbent articles according to any one of the above. <17> The second functional material is a fragrance. <1> from <16> A package of absorbent articles according to any one of the above.

[0081] <18> A group of absorbent article packages, each of which has a skin-facing surface and a non-skin-facing surface that is the reverse side of the skin-facing surface, and which has a longitudinal direction corresponding to the front-to-back direction of a wearer and a lateral direction perpendicular to the longitudinal direction, and which is individually packaged by folding the absorbent article together with a packaging sheet provided on the non-skin-facing surface in the longitudinal direction with the non-skin-facing surface facing outward, the group of packages includes at least a first package and a second package; the absorbent article includes a first functional material and has a member colored a first color associated with the function of the first functional material, the non-skin facing surface has a colored portion having a first color on the back side based on the first color colored on the member, and the colored portion is visible when the absorbent article is viewed from the outside in a folded state with the non-skin facing surface facing outward, the absorbent article or the packaging sheet includes a second functional material different from the first functional material, the packaging sheet has a design element having a second color associated with the function of the second functional material, the first color and the second color being different; the first packaging body and the second packaging body have different types of the second functional material, and each packaging body has a different second color corresponding to the different types of second functional material; When the package is viewed from the outside, the colored portion can be seen through a non-design area of ​​the packaging sheet, which is an area where at least the design element is not present, and the design element of the packaging sheet can be seen against the background of the colored portion. A group of absorbent article packages. <19> the group of packages includes a third package in which the absorbent article and the package sheet do not contain the second functional material, the packaging sheet has a design element having a third color different from the second color; When the package is viewed from the outside, the colored portion can be seen through at least the non-design area of ​​the packaging sheet, and the design element can be seen against the background of the colored portion. <18> A group of absorbent article packages according to claim 1.

[0082] <20> A group of packages containing a plurality of absorbent article packages, each package having a skin-facing surface and a non-skin-facing surface that is the reverse side of the skin-facing surface, and a longitudinal direction corresponding to the front-to-back direction of a wearer and a lateral direction perpendicular to the longitudinal direction, the absorbent article being individually packaged by folding the absorbent article together with a packaging sheet provided on the non-skin-facing surface in the longitudinal direction with the non-skin-facing surface facing outward, the group of packages includes at least a first package containing a plurality of first packages and a second package containing a plurality of second packages; the absorbent article includes a first functional material and has a member colored a first color associated with the function of the first functional material, the non-skin facing surface has a colored portion having a first color on the back side based on the first color colored on the member, and the colored portion is visible when the absorbent article is viewed from the outside in a folded state with the non-skin facing surface facing outward, the absorbent article or the packaging sheet includes a second functional material different from the first functional material, the packaging sheet has a design element having a second color associated with the function of the second functional material, the first color and the second color being different; the first packaging body and the second packaging body have different types of the second functional material, and each packaging body has a different second color corresponding to the different types of second functional material; When the package is viewed from the outside, the colored portion can be seen through a non-design area of ​​the packaging sheet, which is an area where at least the design element is not present, and the design element of the packaging sheet can be seen against the background of the colored portion. A group of packages of absorbent article packages. [Explanation of symbols]

[0083] 1. Absorbent articles (panty liners) 2 Surface sheet 3 Back sheet 3A Colored part 4 Absorbent Core 5 Second seat 6 Fastening material 7 Joint Edge 8. Quilt Embossing 9, 111, 121, 131 Packaging sheets 10, 110, 120, 130 packaging N Constricted part 100 groups of packages 112, 122, 132 Design Elements 113, 123, 133 Non-design areas 200 packages 210, 220, 230 packages

Claims

1. A group of absorbent article packages, each of which has a skin-facing surface and a non-skin-facing surface that is the reverse side of the skin-facing surface, and which has a longitudinal direction corresponding to the front-to-back direction of a wearer and a lateral direction perpendicular to the longitudinal direction, and which is individually packaged by folding the absorbent article together with a packaging sheet provided on the non-skin-facing surface in the longitudinal direction with the non-skin-facing surface facing outward, the group of packages includes at least a first package and a second package; the first packaging body and the second packaging body have a common essential function, and each of them has a non-common function different from the essential function, the absorbent article includes a first functional material that exhibits the fundamental function, and has a member colored a first color associated with the fundamental function, the non-skin-facing surface has a colored portion having a first color on the back side based on the first color, and the colored portion is visible when the absorbent article is folded with the non-skin-facing surface facing outward and viewed from the outside, a first absorbent article that is the absorbent article in the first packaging body and a second absorbent article that is the absorbent article in the second packaging body contain the first functional material in common and have the colored portion on the back surface side that has a first color in common; the absorbent article or the packaging sheet in the first packaging body and the second packaging body each includes a second functional material that exhibits the non-common function; the packaging sheet has a design element having a second color associated with the non-common feature, the first color and the second color being different; the first packaging body and the second packaging body have different types of the second functional material, and the second packaging bodies have different second colors corresponding to the different types of second functional materials, When the first packaging body and the second packaging body are viewed from the outside, the colored portion having the common first color on the back side is visible through a non-design area of ​​the packaging sheet, which is an area where at least the design element does not exist, and the second color, which is the design element of the packaging sheet and is different between the first packaging body and the second packaging body, is visible against the background of the colored portion. This makes it possible to simultaneously remind the wearer of the fundamental function associated with the first color of each packaging body and the non-common function associated with the second color, and simultaneously reminds the wearer that the first packaging body and the second packaging body have the common fundamental function and different types of non-common functions, respectively. A group of absorbent article packages.

2. The light transmittance of the non-design area of ​​the packaging sheet is 50% or more. A group of packages of absorbent articles according to claim 1.

3. The total area of ​​the design elements on the packaging sheet is smaller than the total area of ​​the non-design areas. A group of packages of absorbent articles according to claim 1 or 2.

4. The total area of ​​the design elements of the packaging sheet is smaller than the total area of ​​the colored portions that are visible when the absorbent article is viewed from the outside in a state where the absorbent article is folded with the non-skin-facing surface facing outward. A group of packages of absorbent articles according to any one of claims 1 to 3.

5. the skin-facing surface of the absorbent article has a surface-side first color based on the first color; The front side first color is darker than the back side first color. A group of packages of absorbent articles according to any one of claims 1 to 4.

6. The member colored with the first color contains the first functional material. A group of packages of absorbent articles according to any one of claims 1 to 5.

7. The design element is associated with the function of the second functional material. A group of packages of absorbent articles according to any one of claims 1 to 6.

8. The outer shape of the member colored with the first color is the same as the outer shape of the absorbent article. A group of packages of absorbent articles according to any one of claims 1 to 7.

9. The first color and the second color are similar colors and may result in color assimilation of the first color. A group of packages of absorbent articles according to any one of claims 1 to 8.

10. The first color and the second color differ in saturation and / or brightness. A group of packages of absorbent articles according to any one of claims 1 to 9.

11. the group of packages includes a third package in which the absorbent article and the package sheet do not contain the second functional material, a third absorbent article that is the absorbent article of the third package, includes the common first functional material, and has the colored portion that has the common first color on the back surface side; the packaging sheet of the third package has a design element having a third color different from the second color; When the third packaging body is viewed from the outside, the colored portion having the first color on the common back surface side is visible through at least the non-design area of ​​the packaging sheet, and the design element having the third color is visible against the background of the colored portion. A group of absorbent article packages according to any one of claims 1 to 6 or claim 8.

12. A group of packages containing a plurality of absorbent article packages, each package having a skin-facing surface and a non-skin-facing surface that is the reverse side of the skin-facing surface, and a longitudinal direction corresponding to the front-to-back direction of a wearer and a lateral direction perpendicular to the longitudinal direction, the absorbent article being individually packaged by folding the absorbent article together with a packaging sheet provided on the non-skin-facing surface in the longitudinal direction with the non-skin-facing surface facing outward, the group of packages includes at least a first package containing a plurality of first packages and a second package containing a plurality of second packages; the first packaging body and the second packaging body have a common essential function, and each of them has a non-common function different from the essential function, the absorbent article includes a first functional material that exhibits the fundamental function, and has a member colored a first color associated with the fundamental function, the non-skin-facing surface has a colored portion having a first color on the back side based on the first color, and the colored portion is visible when the absorbent article is folded with the non-skin-facing surface facing outward and viewed from the outside, a first absorbent article that is the absorbent article in the first packaging body and a second absorbent article that is the absorbent article in the second packaging body contain the first functional material in common and have the colored portion on the back surface side that has a first color in common; the absorbent article or the packaging sheet in the first packaging body and the second packaging body each includes a second functional material that exhibits the non-common function; the packaging sheet has a design element having a second color associated with the non-common feature, the first color and the second color being different; the first packaging body and the second packaging body have different types of the second functional material, and the second packaging bodies have different second colors corresponding to the different types of second functional materials, When the first packaging body and the second packaging body are viewed from the outside, the colored portion having the common first color on the back side is visible through a non-design area of ​​the packaging sheet, which is an area where at least the design element does not exist, and the second color, which is the design element of the packaging sheet and is different between the first packaging body and the second packaging body, is visible against the background of the colored portion. This makes it possible to simultaneously remind the wearer of the fundamental function associated with the first color of each packaging body and the non-common function associated with the second color, and simultaneously reminds the wearer that the first packaging body and the second packaging body have the common fundamental function and different types of non-common functions, respectively. A group of packages of absorbent article packages.

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